CINXE.COM

<!DOCTYPE html><html lang="en"><head><meta charSet="utf-8"/><meta name="viewport" content="width=device-width, initial-scale=1"/><link rel="stylesheet" href="/_next/static/css/75d4492750c0abc6.css" data-precedence="next"/><link rel="stylesheet" href="/_next/static/css/3cb5a60c8c319cd4.css" data-precedence="next"/><link rel="stylesheet" href="/_next/static/css/f67a7f71dd7b9162.css" data-precedence="next"/><link rel="preload" as="script" fetchPriority="low" href="/_next/static/chunks/webpack-d4e3ff08c46f856e.js"/><script src="/_next/static/chunks/09425d86-4f0eabad629eacef.js" async=""></script><script src="/_next/static/chunks/4260-e1e38354af079f60.js" async=""></script><script src="/_next/static/chunks/main-app-ca20d357ab8c1b03.js" async=""></script><script src="/_next/static/chunks/8947-c909428801b90e4d.js" async=""></script><script src="/_next/static/chunks/6431-3cf01a5dbf9d2a62.js" async=""></script><script src="/_next/static/chunks/6056-de36a60ddf186523.js" async=""></script><script src="/_next/static/chunks/app/layout-8fe8244052039db5.js" async=""></script><script src="/_next/static/chunks/aafbaf63-935c2684664f3020.js" async=""></script><script src="/_next/static/chunks/fe56b05f-44c24bd27596b507.js" async=""></script><script src="/_next/static/chunks/8855-917d8e35d6ca82ad.js" async=""></script><script src="/_next/static/chunks/4997-24d0eaa2ecbd2f76.js" async=""></script><script src="/_next/static/chunks/8085-81fc79dc39d3debb.js" async=""></script><script src="/_next/static/chunks/8117-ac802a3c94590c5c.js" async=""></script><script src="/_next/static/chunks/4388-d09fec38eb53b2db.js" async=""></script><script src="/_next/static/chunks/5668-e400c682befc0eed.js" async=""></script><script src="/_next/static/chunks/4500-3a524b1d1c9a20bf.js" async=""></script><script src="/_next/static/chunks/7722-817ee2f9b614ce31.js" async=""></script><script src="/_next/static/chunks/6265-82bfa64bfb24662f.js" async=""></script><script src="/_next/static/chunks/1957-578c0c33aaa3d103.js" async=""></script><script src="/_next/static/chunks/1081-ad0fb0469c5089c7.js" async=""></script><script src="/_next/static/chunks/app/%5Blocale%5D/%5B%5B...slug%5D%5D/page-a9c78fe1965ca27a.js" async=""></script><script src="/_next/static/chunks/app/not-found-e65b88c1f8c123f9.js" async=""></script><link rel="preload" href="https://cdn.cookielaw.org/scripttemplates/otSDKStub.js" as="script"/><link rel="preload" href="https://client-registry.mutinycdn.com/personalize/client/fc83559d1f01927c.js" as="script"/><link rel="preload" href="https://www.googletagmanager.com/gtm.js?id=GTM-W3ZW3HBZ" as="script"/><title>Braze Customer Engagement Platform</title><meta name="description" content="Power customer-centric interactions between consumers and brands in real-time."/><meta name="robots" content="index, follow"/><link rel="canonical" href="https://www.braze.com//"/><meta property="og:title" content="Braze Customer Engagement Platform"/><meta property="og:description" content="Power customer-centric interactions between consumers and brands in real-time."/><meta property="og:url" content="https://www.braze.com//"/><meta property="og:image" content="https://cdn.sanity.io/images/b7pblshe/marketing-prod/891fb46276a1ffb13fbdc58cb3f1432b6be59470-1200x630.png"/><meta name="twitter:card" content="summary_large_image"/><meta name="twitter:title" content="Braze Customer Engagement Platform"/><meta name="twitter:description" content="Power customer-centric interactions between consumers and brands in real-time."/><meta name="twitter:image" content="https://cdn.sanity.io/images/b7pblshe/marketing-prod/891fb46276a1ffb13fbdc58cb3f1432b6be59470-1200x630.png"/><link rel="icon" href="/favicon.ico" type="image/x-icon" sizes="16x16"/><script>(self.__next_s=self.__next_s||[]).push(["https://cdn.cookielaw.org/scripttemplates/otSDKStub.js",{"data-document-language":"true","type":"text/javascript","data-domain-script":"a4189af1-fcc1-4ec1-9f51-e3bc768c6650"}])</script><script>(self.__next_s=self.__next_s||[]).push([0,{"children":"(function(){var a=window.mutiny=window.mutiny||{};if(!window.mutiny.client){a.client={_queue:{}};var b=[\"identify\",\"trackConversion\"];var c=[].concat(b,[\"defaultOptOut\",\"optOut\",\"optIn\"]);var d=function factory(c){return function(){for(var d=arguments.length,e=new Array(d),f=0;f<d;f++){e[f]=arguments[f]}a.client._queue[c]=a.client._queue[c]||[];if(b.includes(c)){return new Promise(function(b,d){a.client._queue[c].push({args:e,resolve:b,reject:d})})}else{a.client._queue[c].push({args:e})}}};c.forEach(function(b){a.client[b]=d(b)})}})();","id":"mutiny-init"}])</script><script>(self.__next_s=self.__next_s||[]).push(["https://client-registry.mutinycdn.com/personalize/client/fc83559d1f01927c.js",{"data-cfasync":"false"}])</script><script src="/_next/static/chunks/polyfills-42372ed130431b0a.js" noModule=""></script></head><body><script>!function(){try{var d=document.documentElement,c=d.classList;c.remove('light','dark');var e=localStorage.getItem('theme');if('system'===e||(!e&&true)){var t='(prefers-color-scheme: dark)',m=window.matchMedia(t);if(m.media!==t||m.matches){d.style.colorScheme = 'dark';c.add('dark')}else{d.style.colorScheme = 'light';c.add('light')}}else if(e){c.add(e|| '')}if(e==='light'||e==='dark')d.style.colorScheme=e}catch(e){}}()</script><main class="size-full swoosh1"><header class="fixed w-full top-0 px-0 opacity-100 z-[900] bg-white md:shadow-lg md:border md:border-gray-50" data-site-header="true"><div class="container bg-white mx-auto"><div class="mx-auto my-0 flex h-full w-full justify-between items-center z-[200] bg-white"><div class="grow-1 flex w-full items-center justify-between gap-8"><div class="grow-1 flex h-[72px] w-full items-center gap-8 xl:justify-center mr-5 justify-between xl:mr-0"><a class="flex shrink-0 grow-0 basis-20 items-center xl:mr-10" data-event-name="Header" data-event-label="Logo" href="/"><img alt="brage" loading="lazy" width="100" height="32" decoding="async" data-nimg="1" class="block" style="color:transparent" srcSet="/_next/image?url=%2F_next%2Fstatic%2Fmedia%2Flogo.210d28cb.png&w=128&q=75 1x, /_next/image?url=%2F_next%2Fstatic%2Fmedia%2Flogo.210d28cb.png&w=256&q=75 2x" src="/_next/image?url=%2F_next%2Fstatic%2Fmedia%2Flogo.210d28cb.png&w=256&q=75"/></a><div id="mega-menu-full" class="hidden justify-between flex w-full items-center font-medium xl:left-auto xl:top-auto xl:flex xl:h-auto xl:overflow-visible"><ul class="container flex w-full flex-col xl:flex-row xl:border-0 xl:p-0 gap-6"><li><a class="relative flex flex-row items-center gap-[6px] px-0 py-6 font-aribauGrotesk text-md font-semibold text-black hover:text-primary-600" href="/value-of-braze">Why Braze?<svg width="20" height="20" role="img" aria-label="chevron-down" class="hidden "><use href="/icons/sprites.svg#chevron-down"></use></svg></a></li><li><a class="relative flex flex-row items-center gap-[6px] px-0 py-6 font-aribauGrotesk text-md font-semibold text-black hover:text-primary-600" href="">Product<svg width="20" height="20" role="img" aria-label="chevron-down" class=" "><use href="/icons/sprites.svg#chevron-down"></use></svg></a></li><li><a class="relative flex flex-row items-center gap-[6px] px-0 py-6 font-aribauGrotesk text-md font-semibold text-black hover:text-primary-600" href="">Solutions<svg width="20" height="20" role="img" aria-label="chevron-down" class=" "><use href="/icons/sprites.svg#chevron-down"></use></svg></a></li><li><a class="relative flex flex-row items-center gap-[6px] px-0 py-6 font-aribauGrotesk text-md font-semibold text-black hover:text-primary-600" href="">Partners<svg width="20" height="20" role="img" aria-label="chevron-down" class=" "><use href="/icons/sprites.svg#chevron-down"></use></svg></a></li><li><a class="relative flex flex-row items-center gap-[6px] px-0 py-6 font-aribauGrotesk text-md font-semibold text-black hover:text-primary-600" href="">Resources<svg width="20" height="20" role="img" aria-label="chevron-down" class=" "><use href="/icons/sprites.svg#chevron-down"></use></svg></a></li><li><a class="relative flex flex-row items-center gap-[6px] px-0 py-6 font-aribauGrotesk text-md font-semibold text-black hover:text-primary-600" href="">Company<svg width="20" height="20" role="img" aria-label="chevron-down" class=" "><use href="/icons/sprites.svg#chevron-down"></use></svg></a></li><li class="flex w-full flex-col items-center justify-end gap-6 font-medium sm:hidden"><div class="m-auto flex"><div class="flex flex-col items-center gap-4 sm:flex-row"><a class="text-gray-600" href="/search"><svg width="16" height="16" role="img" aria-label="search-sm"><use href="/icons/sprites.svg#search-sm"></use></svg></a><div class="relative"><button type="button" class="flex h-[28px] w-[76px] items-center gap-[6px] rounded-[6px] bg-gray-200 px-[6px] py-1 text-sm font-bold text-gray-600"><svg width="16" height="16" role="img" aria-label="globe-01"><use href="/icons/sprites.svg#globe-01"></use></svg><span class="leading-none">US</span><svg width="12" height="12" role="img" aria-label="chevron-down" class="transition-all"><use href="/icons/sprites.svg#chevron-down"></use></svg></button><ul class="absolute top-full z-50 flex w-full flex-col overflow-hidden rounded-b-[6px] bg-white max-h-0"><li class="cursor-pointer px-[6px] py-1 text-sm font-bold hover:bg-[#ECE5F9]">US</li><li class="cursor-pointer px-[6px] py-1 text-sm font-bold hover:bg-[#ECE5F9]">JP</li><li class="cursor-pointer px-[6px] py-1 text-sm font-bold hover:bg-[#ECE5F9]">KR</li></ul></div></div></div><div class="w-full"><a class="block w-full whitespace-nowrap py-[10px] text-center text-lg font-semibold text-gray-600 hover:text-primary-600" href="https://dashboard.braze.com/developers/sign_in">Log In</a></div><div class="w-full"><a class="inline-flex items-center justify-center text-center rounded-full transition-colors sm:w-fit whitespace-nowrap relative z-10 gap-1 font-aribauGrotesk font-bold px-[18px] py-[10px] text-md border border-primary-500 bg-primary-500 text-white shadow-xs hover:border-primary-700 hover:bg-primary-700 active:border-primary-500 active:bg-primary-500 disabled:border-0 disabled:bg-primary-200 w-full" href="/get-started">Get Started</a></div></li></ul></div><div class="flex w-full items-center justify-end gap-6 font-medium sm:visible sm:order-1 sm:flex sm:w-auto sm:justify-between"><div class="m-auto hidden sm:flex"><div class="flex flex-col items-center gap-4 sm:flex-row"><a class="text-gray-600" href="/search"><svg width="16" height="16" role="img" aria-label="search-sm"><use href="/icons/sprites.svg#search-sm"></use></svg></a><div class="relative"><button type="button" class="flex h-[28px] w-[76px] items-center gap-[6px] rounded-[6px] bg-gray-200 px-[6px] py-1 text-sm font-bold text-gray-600"><svg width="16" height="16" role="img" aria-label="globe-01"><use href="/icons/sprites.svg#globe-01"></use></svg><span class="leading-none">US</span><svg width="12" height="12" role="img" aria-label="chevron-down" class="transition-all"><use href="/icons/sprites.svg#chevron-down"></use></svg></button><ul class="absolute top-full z-50 flex w-full flex-col overflow-hidden rounded-b-[6px] bg-white max-h-0"><li class="cursor-pointer px-[6px] py-1 text-sm font-bold hover:bg-[#ECE5F9]">US</li><li class="cursor-pointer px-[6px] py-1 text-sm font-bold hover:bg-[#ECE5F9]">JP</li><li class="cursor-pointer px-[6px] py-1 text-sm font-bold hover:bg-[#ECE5F9]">KR</li></ul></div></div></div><div class="hidden sm:block"><a class="m-auto hidden whitespace-nowrap py-[10px] text-lg font-semibold text-gray-600 hover:text-primary-600 sm:flex" href="https://dashboard.braze.com/developers/sign_in">Log In</a></div><div class=""><a class="inline-flex items-center justify-center text-center rounded-full transition-colors sm:w-fit whitespace-nowrap relative z-10 gap-1 font-aribauGrotesk font-bold px-[18px] py-[10px] text-md border border-primary-500 bg-primary-500 text-white shadow-xs hover:border-primary-700 hover:bg-primary-700 active:border-primary-500 active:bg-primary-500 disabled:border-0 disabled:bg-primary-200" href="/get-started">Get Started</a></div></div></div></div><div class="flex items-center gap-4"><button data-collapse-toggle="mega-menu-full" type="button" class="relative h-[13px] w-[16px] p-2 focus:outline-none focus:ring-2 xl:hidden" aria-controls="mega-menu-full" aria-expanded="false"><span class="sr-only">Open main menu</span><span class="block absolute h-[2px] w-full left-0 duration-300 ease-in-out bg-black top-0 rotate-0"></span><span class="block absolute h-[2px] w-full duration-300 ease-in-out top-[6px] bg-black left-0 opacity-1"></span><span class="block absolute h-[2px] w-full left-0 duration-300 ease-in-out bg-black top-[12px] rotate-0"></span></button></div></div></div></header><div class="flex flex-col"><section class="bg-heat1 relative overflow-hidden contain-layout pt-10 sm:pt-16 pb-12 sm:pb-18 lg:pb-24 xl:pb-30"><div class=""><div class="relative"><div class="container pb-10 pt-24 lg:pb-24"><div class="flex flex-col gap-y-8 lg:flex-row lg:justify-between lg:items-center "><div class="flex w-full shrink-0 flex-col gap-12 items-start lg:max-w-[592px] lg:pr-8 lg:w-1/2"><div class="flex flex-col gap-6 items-start "><div class="flex flex-col items-start gap-4"><div class="flex flex-wrap items-start gap-1"><h1 id="heading-undefined" class="mb-0 text-white text-display-md md:text-display-lg font-extrabold"><p>There’s never been a better time to be a better marketer.<span class="inline-block -translate-x-0.5 translate-y-0.5 align-super text-sm font-normal lg:text-lg">™</span></p></h1></div></div><div class="flex w-full flex-col gap-8 text-white"><p>Data is flowing and channels are growing. Customers are demanding the world, while AI is already transforming it. Manage it all with the right <strong>customer engagement platform.</strong></p><div class="flex flex-wrap gap-4"><a class="inline-flex items-center justify-center text-center rounded-full transition-colors whitespace-nowrap relative z-10 gap-1 font-aribauGrotesk font-bold px-5 py-3 text-md bg-white border border-transparent text-gray-900 shadow-xs hover:bg-[#F9FAFB] active:bg-white active:border-[#D0D5DD] active:border disabled:bg-white disabled:border-[#EAECF0] disabled:border disabled:text-[#98A2B3] w-full sm:w-fit false" target="_self" href="/get-started">Contact Sales</a><button class="inline-flex items-center justify-center text-center rounded-full transition-colors whitespace-nowrap relative z-10 gap-1 font-aribauGrotesk font-bold px-5 py-3 text-md bg-transparent text-white border border-transparent hover:bg-[#ffffff1a] active:bg-[#ffffff1a] active:border-[#FFF] disabled:bg-transparent disabled:text-[#98A2B3] w-full sm:w-fit false" target="_self">Watch Video<span class="block w-5 overflow-hidden"><svg width="24" height="24" role="img" aria-label="play" class="w-full" aria-hidden="true"><use href="/icons/sprites.svg#play"></use></svg></span></button></div></div></div></div><div class="shrink-0 grow basis-0 pt-10 lg:pt-0 relative top-10 w-full max-w-[500px] lg:absolute lg:left-1/2 lg:top-0 lg:h-[calc(100%+100px)] lg:w-1/2 lg:max-w-[800px]"><div class="mask-none relative size-full"><button class="bg-play-button bg-play-button-scale absolute left-1/2 top-1/2 z-50 flex size-24 -translate-x-1/2 -translate-y-1/2 items-center justify-center rounded-full border border-transparent text-white backdrop-blur-[4px]"><svg width="28" height="28" role="img" aria-label="play-fill"><use href="/icons/sprites.svg#play-fill"></use></svg></button><img alt="Homepage Hero" loading="lazy" width="900" height="900" decoding="async" data-nimg="1" class="size-full object-center transition-all duration-300 object-contain" style="color:transparent" srcSet="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F64033dba44eba0879453cdd8fda6334c60abb97f-1699x1837.png&w=1080&q=75 1x, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F64033dba44eba0879453cdd8fda6334c60abb97f-1699x1837.png&w=1920&q=75 2x" src="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F64033dba44eba0879453cdd8fda6334c60abb97f-1699x1837.png&w=1920&q=75"/></div></div></div></div></div></div></section><section class="bg-white relative overflow-hidden contain-layout pb-10 sm:pb-16 sm:-mt-20 pt-10 md:pt-20 sm:rounded-t-[80px] z-10"><div class=""><div class="relative flex w-full flex-col items-center gap-8 px-16"><div class="container flex flex-col gap-8"><h2 class="text-center text-[16px] font-bold leading-[28px] text-[#B5BAC2]">MADE TO SCALE WITH COMPANIES OF ALL SIZES</h2><div class="w-full undefined"></div></div></div></div></section><section class="bg-transparent z-50 relative contain-layout pt-10 sm:pt-16 pb-6"><div class=""><div class="w-full"><div class="container"><div class="flex flex-col items-start gap-10 md:items-center "><div class="flex flex-col items-start gap-6 md:items-center"><div class="flex flex-col items-start gap-4 md:items-center md:text-center "><h2 id="heading-undefined" class="mb-0 text-display-md md:text-display-lg lg:text-display-xl font-extrabold"><p>Customers don’t have campaigns, they have conversations.</p></h2></div><div class="flex w-full flex-col gap-4 text-md leading-[30px] sm:text-xl md:text-center lg:max-w-[766px] text-gray-700"><p>A majority of customers want personalized experiences from companies. Absolutely none of them want to be sold to. That’s why the move from totally-siloed campaigns to fully-orchestrated journeys is so darn important. Here’s how we’re helping organizations on their journey.</p></div></div></div></div></div></div></section><section class="bg-transparent sticky z-[200] top-14 overflow-hidden contain-layout pt-6 pb-6"><div class=""><div class="no-scrollbar container mx-auto flex justify-between gap-1 overflow-auto rounded-lg border border-gray-100 bg-white p-3 shadow-secondary lg:rounded-[50px]"><div class="shrink-0 grow basis-0"><a class="durtaion-100 block w-full whitespace-nowrap rounded-full bg-gray-200 px-5 py-3 text-center text-sm font-bold text-[#4E5B6D] transition-all hover:bg-brand hover:text-white md:px-3 lg:px-5 " href="#start-building-stronger-first-party-relationships">Braze Data Platform</a></div><div class="shrink-0 grow basis-0"><a class="durtaion-100 block w-full whitespace-nowrap rounded-full bg-gray-200 px-5 py-3 text-center text-sm font-bold text-[#4E5B6D] transition-all hover:bg-brand hover:text-white md:px-3 lg:px-5 " href="#employ-braze-ai-tm-the-world-s-smartest-marketing-advisor">BrazeAI™</a></div><div class="shrink-0 grow basis-0"><a class="durtaion-100 block w-full whitespace-nowrap rounded-full bg-gray-200 px-5 py-3 text-center text-sm font-bold text-[#4E5B6D] transition-all hover:bg-brand hover:text-white md:px-3 lg:px-5 " href="#manage-campaigns-move-to-journey-orchestration">Journey Orchestration</a></div><div class="shrink-0 grow basis-0"><a class="durtaion-100 block w-full whitespace-nowrap rounded-full bg-gray-200 px-5 py-3 text-center text-sm font-bold text-[#4E5B6D] transition-all hover:bg-brand hover:text-white md:px-3 lg:px-5 " href="#never-be-on-fewer-channels-than-your-customers">Cross-Channel Messaging</a></div><div class="shrink-0 grow basis-0"><a class="durtaion-100 block w-full whitespace-nowrap rounded-full bg-gray-200 px-5 py-3 text-center text-sm font-bold text-[#4E5B6D] transition-all hover:bg-brand hover:text-white md:px-3 lg:px-5 " href="#secure-in-the-now-steeled-for-what-comes-next">Real-time Execution</a></div><div class="shrink-0 grow basis-0"><a class="durtaion-100 block w-full whitespace-nowrap rounded-full bg-gray-200 px-5 py-3 text-center text-sm font-bold text-[#4E5B6D] transition-all hover:bg-brand hover:text-white md:px-3 lg:px-5 " href="#understand-the-real-price-of-not-operating-in-real-time">Scale Without Fail</a></div></div></div></section><section class="bg-transparent relative overflow-hidden contain-layout pt-10 sm:pt-16 pb-10 sm:pb-16" id="start-building-stronger-first-party-relationships"><div class=""><div class="w-full container"><div class="flex w-full flex-col gap-8 lg:justify-between lg:gap-26 lg:flex-row "><div class="flex w-full flex-col justify-center gap-8 lg:max-w-[520px]"><div class="flex flex-col gap-8"><div class="flex flex-col gap-4"><div class="flex flex-wrap items-start gap-1"><div class="text-black flex flex-row items-center gap-[6px] text-lg"><svg width="24" height="24" role="img" aria-label="stars-01"><use href="/icons/sprites.svg#stars-01"></use></svg><div><p><strong>Data done right.</strong></p></div></div></div><div class="flex flex-wrap items-start gap-1"><h3 id="heading-undefined" class="mb-0 text-display-xs sm:text-display-md font-extrabold"><p>Start building stronger first-party relationships.</p></h3></div></div><div class="flex w-full flex-col gap-6 text-gray-700"><p>Customers are giving you their data. What are you giving them in return? How about highly personalized, customized experiences? With Braze, you can.</p><div class="flex flex-wrap gap-4"><a class="inline-flex items-center justify-center text-center rounded-full transition-colors whitespace-nowrap relative z-10 gap-1 font-aribauGrotesk font-bold px-[14px] py-2 text-sm bg-[#0C111D] text-white shadow-blackButton hover:bg-[#1505C9] hover:shadow-normal active:border active:border-[#1505C9] active:bg-[#4411D6] active:shadow-focused disabled:border disabled:border-[#EAECF0] disabled:bg-[#F2F4F7] disabled:text-[#98A2B3] disabled:shadow-xs w-full sm:w-fit false" target="_self" href="/product/braze-data-platform">Braze Data Platform</a></div><p></p></div></div></div><div class="switchback-image-wrapper flex w-full items-center pt-8 md:pt-0 lg:max-w-[592px]"><div class="flex w-full justify-end"><div class="w-full" style="opacity:0;transform:translateY(40px) translateZ(0)"><img alt="A phone display an IAM simple survey." loading="lazy" width="592" height="593" decoding="async" data-nimg="1" class="size-full rounded-xl object-contain md:size-full md:max-h-[593px] md:max-w-[592px]" style="color:transparent" srcSet="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F8ae27b0876c5034e6dd9941a06ac2884b04811ee-1434x1349.png&w=640&q=75 1x, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F8ae27b0876c5034e6dd9941a06ac2884b04811ee-1434x1349.png&w=1200&q=75 2x" src="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F8ae27b0876c5034e6dd9941a06ac2884b04811ee-1434x1349.png&w=1200&q=75"/></div></div></div></div></div></div></section><section class="bg-transparent relative overflow-hidden contain-layout pt-10 sm:pt-16 pb-10 sm:pb-16" id="employ-braze-ai-tm-the-world-s-smartest-marketing-advisor"><div class=""><div class="w-full container"><div class="flex w-full flex-col gap-8 lg:justify-between lg:gap-26 lg:flex-row-reverse "><div class="flex w-full flex-col justify-center gap-8 lg:max-w-[520px]"><div class="flex flex-col gap-8"><div class="flex flex-col gap-4"><div class="flex flex-wrap items-start gap-1"><div class="text-black flex flex-row items-center gap-[6px] text-lg"><svg width="24" height="24" role="img" aria-label="stars-01"><use href="/icons/sprites.svg#stars-01"></use></svg><div><p><strong>AI for Growth.</strong></p></div></div></div><div class="flex flex-wrap items-start gap-1"><h3 id="heading-undefined" class="mb-0 text-display-xs sm:text-display-md font-extrabold"><p>Employ BrazeAI™, the world’s smartest marketing advisor.</p></h3></div></div><div class="flex w-full flex-col gap-6 text-gray-700"><p>As you learn Braze, BrazeAI™ learns your brand, helping you to create on-brand content and creative, personalize journeys, and double down on winning strategies that multiply returns.</p><div class="flex flex-wrap gap-4"><a class="inline-flex items-center justify-center text-center rounded-full transition-colors whitespace-nowrap relative z-10 gap-1 font-aribauGrotesk font-bold px-[14px] py-2 text-sm bg-[#0C111D] text-white shadow-blackButton hover:bg-[#1505C9] hover:shadow-normal active:border active:border-[#1505C9] active:bg-[#4411D6] active:shadow-focused disabled:border disabled:border-[#EAECF0] disabled:bg-[#F2F4F7] disabled:text-[#98A2B3] disabled:shadow-xs w-full sm:w-fit false" target="_self" href="/product/sageaibybraze">BrazeAI™</a></div></div></div></div><div class="switchback-image-wrapper flex w-full items-center pt-8 md:pt-0 lg:max-w-[592px]"><div class="flex w-full justify-start"><div class="w-full" style="opacity:0;transform:translateY(40px) translateZ(0)"><img alt="Elements from the the Braze Sage AI interface connected to parts a push notification they control." loading="lazy" width="592" height="593" decoding="async" data-nimg="1" class="size-full rounded-xl object-contain md:size-full md:max-h-[593px] md:max-w-[592px]" style="color:transparent" srcSet="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F15a98e92f67130b9f5016960cf4d956f4ffb21f0-1432x1362.png&w=640&q=75 1x, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F15a98e92f67130b9f5016960cf4d956f4ffb21f0-1432x1362.png&w=1200&q=75 2x" src="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F15a98e92f67130b9f5016960cf4d956f4ffb21f0-1432x1362.png&w=1200&q=75"/></div></div></div></div></div></div></section><section class="bg-transparent relative overflow-hidden contain-layout pt-10 sm:pt-16 pb-10 sm:pb-16" id="manage-campaigns-move-to-journey-orchestration"><div class=""><div class="w-full container"><div class="flex w-full flex-col gap-8 lg:justify-between lg:gap-26 lg:flex-row "><div class="flex w-full flex-col justify-center gap-8 lg:max-w-[520px]"><div class="flex flex-col gap-8"><div class="flex flex-col gap-4"><div class="flex flex-wrap items-start gap-1"><div class="text-lightpink flex flex-row items-center gap-[6px] text-lg"><svg width="24" height="24" role="img" aria-label="zap"><use href="/icons/sprites.svg#zap"></use></svg><div><p><strong>Build a Better Path.</strong></p></div></div></div><div class="flex flex-wrap items-start gap-1"><h3 id="heading-undefined" class="mb-0 text-display-xs sm:text-display-md font-extrabold"><p>Manage campaigns. Move to journey orchestration.</p></h3></div></div><div class="flex w-full flex-col gap-6 text-gray-700"><p>No matter where you are today, highly-intelligent, always-on journey orchestration is where you’ll want to be tomorrow. See how Braze is helping brands of all sizes modernize their marketing approach.</p><div class="flex flex-wrap gap-4"><a class="inline-flex items-center justify-center text-center rounded-full transition-colors whitespace-nowrap relative z-10 gap-1 font-aribauGrotesk font-bold px-[14px] py-2 text-sm bg-[#0C111D] text-white shadow-blackButton hover:bg-[#1505C9] hover:shadow-normal active:border active:border-[#1505C9] active:bg-[#4411D6] active:shadow-focused disabled:border disabled:border-[#EAECF0] disabled:bg-[#F2F4F7] disabled:text-[#98A2B3] disabled:shadow-xs w-full sm:w-fit false" target="_self" href="/product/journey-orchestration">Journey Orchestration</a></div></div></div></div><div class="switchback-image-wrapper flex w-full items-center pt-8 md:pt-0 lg:max-w-[592px]"><div class="flex w-full justify-end"><div class="w-full" style="opacity:0;transform:translateY(40px) translateZ(0)"><img alt="An example of an engagement campaign built with Canvas Flow." loading="lazy" width="592" height="593" decoding="async" data-nimg="1" class="size-full rounded-xl object-contain md:size-full md:max-h-[593px] md:max-w-[592px]" style="color:transparent" srcSet="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2Fb943a50b7e107c6cf153972c691e31f49a545a16-1594x1532.png&w=640&q=75 1x, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2Fb943a50b7e107c6cf153972c691e31f49a545a16-1594x1532.png&w=1200&q=75 2x" src="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2Fb943a50b7e107c6cf153972c691e31f49a545a16-1594x1532.png&w=1200&q=75"/></div></div></div></div></div></div></section><section class="bg-transparent relative overflow-hidden contain-layout pt-10 sm:pt-16 pb-10 sm:pb-16" id="never-be-on-fewer-channels-than-your-customers"><div class=""><div class="w-full container"><div class="flex w-full flex-col gap-8 lg:justify-between lg:gap-26 lg:flex-row-reverse "><div class="flex w-full flex-col justify-center gap-8 lg:max-w-[520px]"><div class="flex flex-col gap-8"><div class="flex flex-col gap-4"><div class="flex flex-wrap items-start gap-1"><div class="text-magenta flex flex-row items-center gap-[6px] text-lg"><svg width="24" height="24" role="img" aria-label="chart-breakout-circle"><use href="/icons/sprites.svg#chart-breakout-circle"></use></svg><div><p><strong>Cross-Channel Your Creativity.</strong></p></div></div></div><div class="flex flex-wrap items-start gap-1"><h3 id="heading-undefined" class="mb-0 text-display-xs sm:text-display-md font-extrabold"><p>Never be on fewer channels than your customers.</p></h3></div></div><div class="flex w-full flex-col gap-6 text-gray-700"><p>Whether you start with email or another channel, you’ll want to keep expanding to keep up with customers. See how cross-channel marketing on a single platform can drive revenue and steer your team toward the future.</p><div class="flex flex-wrap gap-4"><a class="inline-flex items-center justify-center text-center rounded-full transition-colors whitespace-nowrap relative z-10 gap-1 font-aribauGrotesk font-bold px-[14px] py-2 text-sm bg-[#0C111D] text-white shadow-blackButton hover:bg-[#1505C9] hover:shadow-normal active:border active:border-[#1505C9] active:bg-[#4411D6] active:shadow-focused disabled:border disabled:border-[#EAECF0] disabled:bg-[#F2F4F7] disabled:text-[#98A2B3] disabled:shadow-xs w-full sm:w-fit false" target="_self" href="/product/cross-channel-messaging">Cross-Channel Messaging</a></div></div></div></div><div class="switchback-image-wrapper flex w-full items-center pt-8 md:pt-0 lg:max-w-[592px]"><div class="flex w-full justify-start"><div class="w-full" style="opacity:0;transform:translateY(40px) translateZ(0)"><img alt="A list of messaging channels supported by Braze" loading="lazy" width="592" height="593" decoding="async" data-nimg="1" class="size-full rounded-xl object-contain md:size-full md:max-h-[593px] md:max-w-[592px]" style="color:transparent" srcSet="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2Fbb747c240c09375499a123c87972731ebee3f78d-1492x1357.png&w=640&q=75 1x, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2Fbb747c240c09375499a123c87972731ebee3f78d-1492x1357.png&w=1200&q=75 2x" src="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2Fbb747c240c09375499a123c87972731ebee3f78d-1492x1357.png&w=1200&q=75"/></div></div></div></div></div></div></section><section class="bg-transparent relative overflow-hidden contain-layout pt-10 sm:pt-16 pb-10 sm:pb-16" id="secure-in-the-now-steeled-for-what-comes-next"><div class=""><div class="w-full container"><div class="flex w-full flex-col gap-8 lg:justify-between lg:gap-26 lg:flex-row "><div class="flex w-full flex-col justify-center gap-8 lg:max-w-[520px]"><div class="flex flex-col gap-8"><div class="flex flex-col gap-4"><div class="flex flex-wrap items-start gap-1"><div class="text-orange flex flex-row items-center gap-[6px] text-lg"><svg width="24" height="24" role="img" aria-label="zap"><use href="/icons/sprites.svg#zap"></use></svg><div><p><strong>As Real Time As It Gets.</strong></p></div></div></div><div class="flex flex-wrap items-start gap-1"><h3 id="heading-undefined" class="mb-0 text-display-xs sm:text-display-md font-extrabold"><p>Understand the real price of not operating in real time.</p></h3></div></div><div class="flex w-full flex-col gap-6 text-gray-700"><p>It’s a simple fact: Batch-and-blast campaigns leave money on the table. Discover the ROI-generating power of just-in-time, just-for-you messaging. Delivered with sub-second speed.</p><div class="flex flex-wrap gap-4"><a class="inline-flex items-center justify-center text-center rounded-full transition-colors whitespace-nowrap relative z-10 gap-1 font-aribauGrotesk font-bold px-[14px] py-2 text-sm bg-[#0C111D] text-white shadow-blackButton hover:bg-[#1505C9] hover:shadow-normal active:border active:border-[#1505C9] active:bg-[#4411D6] active:shadow-focused disabled:border disabled:border-[#EAECF0] disabled:bg-[#F2F4F7] disabled:text-[#98A2B3] disabled:shadow-xs w-full sm:w-fit false" target="_self" href="/product">How Braze Works</a></div></div></div></div><div class="switchback-image-wrapper flex w-full items-center pt-8 md:pt-0 lg:max-w-[592px]"><div class="flex w-full justify-end"><div class="w-full" style="opacity:0;transform:translateY(40px) translateZ(0)"><img alt="An example back-in-stock alert push notification" loading="lazy" width="592" height="593" decoding="async" data-nimg="1" class="size-full rounded-xl object-contain md:size-full md:max-h-[593px] md:max-w-[592px]" style="color:transparent" srcSet="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2Fef9eb34d1daf68c1d0fd083e5615ad6c0e6afbdc-1747x1498.png&w=640&q=75 1x, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2Fef9eb34d1daf68c1d0fd083e5615ad6c0e6afbdc-1747x1498.png&w=1200&q=75 2x" src="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2Fef9eb34d1daf68c1d0fd083e5615ad6c0e6afbdc-1747x1498.png&w=1200&q=75"/></div></div></div></div></div></div></section><section class="bg-transparent relative overflow-hidden contain-layout pt-10 sm:pt-16 pb-12 sm:pb-20 sm:rounded-b-[24px] z-10" id="understand-the-real-price-of-not-operating-in-real-time"><div class=""><div class="w-full container"><div class="flex w-full flex-col gap-8 lg:justify-between lg:gap-26 lg:flex-row-reverse "><div class="flex w-full flex-col justify-center gap-8 lg:max-w-[520px]"><div class="flex flex-col gap-8"><div class="flex flex-col gap-4"><div class="flex flex-wrap items-start gap-1"><div class="text-graycustom flex flex-row items-center gap-[6px] text-lg"><svg width="24" height="24" role="img" aria-label="arrow-narrow-up-right"><use href="/icons/sprites.svg#arrow-narrow-up-right"></use></svg><div><p><strong>Growth. Simply and Securely Delivered.</strong></p></div></div></div><div class="flex flex-wrap items-start gap-1"><h3 id="heading-undefined" class="mb-0 text-display-xs sm:text-display-md font-extrabold"><p>Secure in the now, steeled for what comes next.</p></h3></div></div><div class="flex w-full flex-col gap-6 text-gray-700"><p>Whether it’s advancements in global privacy and security regulations, or your own influx of data, we take pride in keeping you safe as you create, test and grow. Learn more about how we keep our customers ahead of the compliance and scalability curves.</p><div class="flex flex-wrap gap-4"><a class="inline-flex items-center justify-center text-center rounded-full transition-colors whitespace-nowrap relative z-10 gap-1 font-aribauGrotesk font-bold px-[14px] py-2 text-sm bg-[#0C111D] text-white shadow-blackButton hover:bg-[#1505C9] hover:shadow-normal active:border active:border-[#1505C9] active:bg-[#4411D6] active:shadow-focused disabled:border disabled:border-[#EAECF0] disabled:bg-[#F2F4F7] disabled:text-[#98A2B3] disabled:shadow-xs w-full sm:w-fit false" target="_self" href="/resources/articles/black-friday-cyber-monday-2023">Scale without Fail</a></div><div class="mt-4 flex flex-wrap gap-2"><img alt="company logo" loading="lazy" width="200" height="96" decoding="async" data-nimg="1" class="h-24 w-auto max-w-[calc(33%-21px)] object-contain" style="color:transparent" srcSet="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2Ff4e18f2e169a4b15aac4f280f8462fa5b31e1274-92x50.svg&w=256&q=75 1x, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2Ff4e18f2e169a4b15aac4f280f8462fa5b31e1274-92x50.svg&w=640&q=75 2x" src="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2Ff4e18f2e169a4b15aac4f280f8462fa5b31e1274-92x50.svg&w=640&q=75"/><img alt="company logo" loading="lazy" width="200" height="96" decoding="async" data-nimg="1" class="h-24 w-auto max-w-[calc(33%-21px)] object-contain" style="color:transparent" srcSet="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2Feb790df0a742d7096182ccb730e82b3390ec1308-280x282.png&w=256&q=75 1x, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2Feb790df0a742d7096182ccb730e82b3390ec1308-280x282.png&w=640&q=75 2x" src="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2Feb790df0a742d7096182ccb730e82b3390ec1308-280x282.png&w=640&q=75"/><img alt="company logo" loading="lazy" width="200" height="96" decoding="async" data-nimg="1" class="h-24 w-auto max-w-[calc(33%-21px)] object-contain" style="color:transparent" srcSet="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F269f491837d41de2cbe1d6a123d6f2e70e582082-296x274.png&w=256&q=75 1x, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F269f491837d41de2cbe1d6a123d6f2e70e582082-296x274.png&w=640&q=75 2x" src="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F269f491837d41de2cbe1d6a123d6f2e70e582082-296x274.png&w=640&q=75"/></div><p></p></div></div></div><div class="switchback-image-wrapper flex w-full items-center pt-8 md:pt-0 lg:max-w-[592px]"><div class="flex w-full justify-start"><div class="w-full" style="opacity:0;transform:translateY(40px) translateZ(0)"><img alt="~2.2 Trillion messages in sent in one year. 6 billion monthly active users." loading="lazy" width="592" height="593" decoding="async" data-nimg="1" class="size-full rounded-xl object-contain md:size-full md:max-h-[593px] md:max-w-[592px]" style="color:transparent" srcSet="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F7549beec3e56ade026f4d4cf54d7f7db4949032f-1226x1132.png&w=640&q=75 1x, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F7549beec3e56ade026f4d4cf54d7f7db4949032f-1226x1132.png&w=1200&q=75 2x" src="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F7549beec3e56ade026f4d4cf54d7f7db4949032f-1226x1132.png&w=1200&q=75"/></div></div></div></div></div></div></section><section class="bg-heat2 relative overflow-hidden contain-layout pt-12 sm:pt-18 lg:pt-24 xl:pt-30 pb-10 sm:pb-16"><div class=""><div class="container flex w-full flex-col gap-10 pt-10 sm:gap-16"><div class="flex w-full flex-col gap-6 md:flex-row md:justify-between"><div class="flex w-full max-w-[800px] grow flex-col gap-6 "><h2 class="font-extrabold sm:text-display-md md:text-display-xl text-[#300266]"><p>Your brand has a message, how you deliver it matters.</p></h2><p class="text-lg text-[#300266]">Hear from brands who are using Braze to find a voice that is now finding its way to customers.</p></div><div class="w-fit"><a class="inline-flex items-center justify-center text-center rounded-full transition-colors sm:w-fit whitespace-nowrap relative z-10 gap-1 font-aribauGrotesk font-bold px-5 py-3 text-md bg-[#0C111D] text-white shadow-blackButton hover:bg-[#1505C9] hover:shadow-normal active:border active:border-[#1505C9] active:bg-[#4411D6] active:shadow-focused disabled:border disabled:border-[#EAECF0] disabled:bg-[#F2F4F7] disabled:text-[#98A2B3] disabled:shadow-xs" href="/customers">Read All Success Stories</a></div></div><div class="case-study-panel flex w-full flex-col lg:gap-8"><div class="w-full overflow-auto lg:block hidden"><div class="grid auto-cols-fr grid-flow-col gap-6"><div class="cursor-pointer rounded-[100px] px-4 py-1 text-center text-lg font-extrabold backdrop-blur-[5px] transition-all duration-200 bg-[#300266] text-white">Increase Lifetime Value</div><div class="cursor-pointer rounded-[100px] px-4 py-1 text-center text-lg font-extrabold backdrop-blur-[5px] transition-all duration-200 bg-white/20 text-gray-700 hover:bg-white/40 hover:text-[#300266] active:bg-[#300266] active:text-white">Simplify Architecture</div><div class="cursor-pointer rounded-[100px] px-4 py-1 text-center text-lg font-extrabold backdrop-blur-[5px] transition-all duration-200 bg-white/20 text-gray-700 hover:bg-white/40 hover:text-[#300266] active:bg-[#300266] active:text-white">Break Down Silos</div><div class="cursor-pointer rounded-[100px] px-4 py-1 text-center text-lg font-extrabold backdrop-blur-[5px] transition-all duration-200 bg-white/20 text-gray-700 hover:bg-white/40 hover:text-[#300266] active:bg-[#300266] active:text-white">Grow Brand Love</div></div></div><div class="slick-slider case-study-slick-container slick-initialized" dir="ltr"><div class="slick-list"><div class="slick-track" style="width:400%;left:0%"><div data-index="0" class="slick-slide slick-active slick-current" tabindex="-1" aria-hidden="false" style="outline:none;width:25%;position:relative;left:0;opacity:1;z-index:999;transition:opacity 500ms ease, visibility 500ms ease"><div><div class="!grid h-full grid-cols-4 gap-6 lg:min-h-[520px]" tabindex="-1" style="width:100%;display:inline-block"><a class="col-span-4 md:col-span-3" href="/customers/pizza-hut-case-study"><div class="casestudy-card relative flex h-full flex-col gap-6 overflow-hidden rounded-[20px] p-5 backdrop-blur-[20px] transition-all sm:justify-between sm:p-10 bg-white/20 hover:bg-white/40"><div class="h-10"><img alt="PizzaHut" loading="lazy" width="100" height="40" decoding="async" data-nimg="1" class="h-full w-auto object-contain" style="color:transparent" srcSet="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F75b0d7a1bac61fe8c7bda08df2bf88daa8f2e8df-1600x900.png&w=128&q=75 1x, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F75b0d7a1bac61fe8c7bda08df2bf88daa8f2e8df-1600x900.png&w=256&q=75 2x" src="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F75b0d7a1bac61fe8c7bda08df2bf88daa8f2e8df-1600x900.png&w=256&q=75"/></div><div class="flex w-full flex-col gap-6 lg:max-w-[380px] text-[#300266]"><div class="case-study-quote text-xl font-extrabold"><p>We’ve been really impressed with how Braze has enabled us to advance our customer communication strategies across email, SMS and mobile channels. The cross-channel integrations and targeting capabilities continue to be crucial as we look forward to 2021 and beyond. We are honored to be Braze’s Customer of the Year!</p></div><div class="flex text-md"><div class="flex flex-col md:flex-row"><span class="border-[#300266] pr-4 text-md font-bold md:border-r">Victoria Mitchell</span><div class="h-full w-[2px]"></div><span class="relative text-md md:pl-4">Manager of CRM Channel Strategy at Pizza Hut</span></div></div></div><div class="case-study-card-img-filter absolute right-0 top-0 hidden h-full w-[53%] lg:block"><img alt="" loading="lazy" width="600" height="505" decoding="async" data-nimg="1" class="feature-img relative z-20 size-full object-cover object-center" style="color:transparent" srcSet="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F3077f2f82839b8c97fb9d19b5d1729707427b908-1010x1200.png&w=640&q=75 1x, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F3077f2f82839b8c97fb9d19b5d1729707427b908-1010x1200.png&w=1200&q=75 2x" src="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F3077f2f82839b8c97fb9d19b5d1729707427b908-1010x1200.png&w=1200&q=75"/></div></div></a><div class="col-span-4 flex flex-row gap-3 sm:gap-8 md:col-span-1 md:flex-col"><div class="flex shrink-0 grow basis-0 flex-col justify-center gap-5 rounded-[20px] p-6 text-[#300266] backdrop-blur-[20px] bg-white/20"><span class="text-display-sm font-bold leading-none sm:leading-none md:text-display-md lg:text-display-xl xl:text-[90px] ">21%</span><span class="text-sm font-semibold uppercase sm:text-md lg:text-display-xs lg:font-extrabold lg:leading-7 ">Increase in revenue</span></div><div class="flex shrink-0 grow basis-0 flex-col justify-center gap-5 rounded-[20px] p-6 text-[#300266] backdrop-blur-[20px] bg-white/20"><span class="text-display-sm font-bold leading-none sm:leading-none md:text-display-md lg:text-display-xl xl:text-[90px] ">30%</span><span class="text-sm font-semibold uppercase sm:text-md lg:text-display-xs lg:font-extrabold lg:leading-7 ">Increase in transactions</span></div></div></div></div></div><div data-index="1" class="slick-slide" tabindex="-1" aria-hidden="true" style="outline:none;width:25%;position:relative;left:-25px;opacity:0;z-index:998;transition:opacity 500ms ease, visibility 500ms ease"><div><div class="!grid h-full grid-cols-4 gap-6 lg:min-h-[520px]" tabindex="-1" style="width:100%;display:inline-block"><a class="col-span-4 md:col-span-3" href="/customers/bees-case-study"><div class="casestudy-card relative flex h-full flex-col gap-6 overflow-hidden rounded-[20px] p-5 backdrop-blur-[20px] transition-all sm:justify-between sm:p-10 bg-white/20 hover:bg-white/40"><div class="h-10"><img alt="BEES" loading="lazy" width="100" height="40" decoding="async" data-nimg="1" class="h-full w-auto object-contain" style="color:transparent" srcSet="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2Fc08e643d85d7aae14d5499436a40aebac172eba1-1600x400.png&w=128&q=75 1x, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2Fc08e643d85d7aae14d5499436a40aebac172eba1-1600x400.png&w=256&q=75 2x" src="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2Fc08e643d85d7aae14d5499436a40aebac172eba1-1600x400.png&w=256&q=75"/></div><div class="flex w-full flex-col gap-6 lg:max-w-[380px] text-[#300266]"><div class="case-study-quote text-xl font-extrabold"><p>With Braze, we’ve been able to ensure that our customers have meaningful access to individually tailored updates on the products they order. That, in turn, makes it possible for us to provide a better, more personalized brand experience to the people who depend on us, while also significantly reducing the burden on our support team.</p></div><div class="flex text-md"><div class="flex flex-col md:flex-row"><span class="border-[#300266] pr-4 text-md font-bold md:border-r">Jason Feldman</span><div class="h-full w-[2px]"></div><span class="relative text-md md:pl-4">Global Director, Digital Communications, BEES/Anheuser Busch-InBev</span></div></div></div><div class="case-study-card-img-filter absolute right-0 top-0 hidden h-full w-[53%] lg:block"><img alt="" loading="lazy" width="600" height="505" decoding="async" data-nimg="1" class="feature-img relative z-20 size-full object-cover object-center" style="color:transparent" srcSet="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2Fcc1948e1b0d96d69465c48f33995317eba4896d3-962x1038.png&w=640&q=75 1x, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2Fcc1948e1b0d96d69465c48f33995317eba4896d3-962x1038.png&w=1200&q=75 2x" src="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2Fcc1948e1b0d96d69465c48f33995317eba4896d3-962x1038.png&w=1200&q=75"/></div></div></a><div class="col-span-4 flex flex-row gap-3 sm:gap-8 md:col-span-1 md:flex-col"><div class="flex shrink-0 grow basis-0 flex-col justify-center gap-5 rounded-[20px] p-6 text-[#300266] backdrop-blur-[20px] bg-white/20"><span class="text-display-sm font-bold leading-none sm:leading-none md:text-display-md lg:text-display-xl xl:text-[90px] ">15%</span><span class="text-sm font-semibold uppercase sm:text-md lg:text-display-xs lg:font-extrabold lg:leading-7 ">Decrease in order support and product info request tickets opened</span></div></div></div></div></div><div data-index="2" class="slick-slide" tabindex="-1" aria-hidden="true" style="outline:none;width:25%;position:relative;left:-50px;opacity:0;z-index:998;transition:opacity 500ms ease, visibility 500ms ease"><div><div class="!grid h-full grid-cols-4 gap-6 lg:min-h-[520px]" tabindex="-1" style="width:100%;display:inline-block"><a class="col-span-4 md:col-span-3" href="/customers/virgin-red-case-study"><div class="casestudy-card relative flex h-full flex-col gap-6 overflow-hidden rounded-[20px] p-5 backdrop-blur-[20px] transition-all sm:justify-between sm:p-10 bg-white/20 hover:bg-white/40"><div class="h-10"><img alt="Virgin Red" loading="lazy" width="100" height="40" decoding="async" data-nimg="1" class="h-full w-auto object-contain" style="color:transparent" srcSet="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2Fddea819794cf7fea4bb390ef79265f7f23da2637-1600x900.png&w=128&q=75 1x, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2Fddea819794cf7fea4bb390ef79265f7f23da2637-1600x900.png&w=256&q=75 2x" src="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2Fddea819794cf7fea4bb390ef79265f7f23da2637-1600x900.png&w=256&q=75"/></div><div class="flex w-full flex-col gap-6 lg:max-w-[380px] text-[#300266]"><div class="case-study-quote text-xl font-extrabold"><p>"We brought in Braze to level up our customer engagement game, and we’re extremely happy with the results so far. Braze has helped us leverage the data that we already have and drive both engagement and acquisition at the speed we couldn’t dream about before."</p></div><div class="flex text-md"><div class="flex flex-col md:flex-row"><span class="border-[#300266] pr-4 text-md font-bold md:border-r">Oksana Kovalenko</span><div class="h-full w-[2px]"></div><span class="relative text-md md:pl-4">Head of Data Product at Virgin Red</span></div></div></div><div class="case-study-card-img-filter absolute right-0 top-0 hidden h-full w-[53%] lg:block"><img alt="" loading="lazy" width="600" height="505" decoding="async" data-nimg="1" class="feature-img relative z-20 size-full object-cover object-center" style="color:transparent" srcSet="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F41474ce2f1b3e4c958f363e4508d58a41eb4af7d-962x1038.jpg&w=640&q=75 1x, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F41474ce2f1b3e4c958f363e4508d58a41eb4af7d-962x1038.jpg&w=1200&q=75 2x" src="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F41474ce2f1b3e4c958f363e4508d58a41eb4af7d-962x1038.jpg&w=1200&q=75"/></div></div></a><div class="col-span-4 flex flex-row gap-3 sm:gap-8 md:col-span-1 md:flex-col"><div class="flex shrink-0 grow basis-0 flex-col justify-center gap-5 rounded-[20px] p-6 text-[#300266] backdrop-blur-[20px] bg-white/20"><span class="text-display-sm font-bold leading-none sm:leading-none md:text-display-md lg:text-display-xl xl:text-[90px] ">+7K</span><span class="text-sm font-semibold uppercase sm:text-md lg:text-display-xs lg:font-extrabold lg:leading-7 ">Click-through During IP Warmup</span></div><div class="flex shrink-0 grow basis-0 flex-col justify-center gap-5 rounded-[20px] p-6 text-[#300266] backdrop-blur-[20px] bg-white/20"><span class="text-display-sm font-bold leading-none sm:leading-none md:text-display-md lg:text-display-xl xl:text-[90px] ">45%</span><span class="text-sm font-semibold uppercase sm:text-md lg:text-display-xs lg:font-extrabold lg:leading-7 ">open rate during IP warmup</span></div></div></div></div></div><div data-index="3" class="slick-slide" tabindex="-1" aria-hidden="true" style="outline:none;width:25%;position:relative;left:-75px;opacity:0;z-index:998;transition:opacity 500ms ease, visibility 500ms ease"><div><div class="!grid h-full grid-cols-4 gap-6 lg:min-h-[520px]" tabindex="-1" style="width:100%;display:inline-block"><a class="col-span-4 md:col-span-3" href="/customers/hugosave-case-study"><div class="casestudy-card relative flex h-full flex-col gap-6 overflow-hidden rounded-[20px] p-5 backdrop-blur-[20px] transition-all sm:justify-between sm:p-10 bg-white/20 hover:bg-white/40"><div class="h-10"><img alt="hugosave" loading="lazy" width="100" height="40" decoding="async" data-nimg="1" class="h-full w-auto object-contain" style="color:transparent" srcSet="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2Fea5ac9aad5c2c2dc0ff2790a0587514e0fa79208-1600x900.png&w=128&q=75 1x, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2Fea5ac9aad5c2c2dc0ff2790a0587514e0fa79208-1600x900.png&w=256&q=75 2x" src="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2Fea5ac9aad5c2c2dc0ff2790a0587514e0fa79208-1600x900.png&w=256&q=75"/></div><div class="flex w-full flex-col gap-6 lg:max-w-[380px] text-[#300266]"><div class="case-study-quote text-xl font-extrabold"><p>Braze is a very important partner in the execution of our engagement and gamification strategies.</p></div><div class="flex text-md"><div class="flex flex-col md:flex-row"><span class="border-[#300266] pr-4 text-md font-bold md:border-r">Braham Djidjelli</span><div class="h-full w-[2px]"></div><span class="relative text-md md:pl-4">Co-Founder, CPO at Hugosave</span></div></div></div><div class="case-study-card-img-filter absolute right-0 top-0 hidden h-full w-[53%] lg:block"><img alt="" loading="lazy" width="600" height="505" decoding="async" data-nimg="1" class="feature-img relative z-20 size-full object-cover object-center" style="color:transparent" srcSet="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F32442ad01bbbb21d4ec85663271d7fa94eb7a48a-1010x1200.png&w=640&q=75 1x, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F32442ad01bbbb21d4ec85663271d7fa94eb7a48a-1010x1200.png&w=1200&q=75 2x" src="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F32442ad01bbbb21d4ec85663271d7fa94eb7a48a-1010x1200.png&w=1200&q=75"/></div></div></a><div class="col-span-4 flex flex-row gap-3 sm:gap-8 md:col-span-1 md:flex-col"><div class="flex shrink-0 grow basis-0 flex-col justify-center gap-5 rounded-[20px] p-6 text-[#300266] backdrop-blur-[20px] bg-white/20"><span class="text-display-sm font-bold leading-none sm:leading-none md:text-display-md lg:text-display-xl xl:text-[90px] ">300%</span><span class="text-sm font-semibold uppercase sm:text-md lg:text-display-xs lg:font-extrabold lg:leading-7 ">Increase in rate of clients progressing to opening a full account</span></div></div></div></div></div></div></div></div><div class="pt-4 lg:hidden"><div class="slick-slider slider variable-width slick-initialized" dir="ltr"><div class="slick-list"><div class="slick-track" style="width:0px;left:0px"><div style="outline:none" data-index="0" class="slick-slide slick-active slick-current" tabindex="-1" aria-hidden="false"><div><div class="px-2" tabindex="-1" style="width:100%;display:inline-block"><div class="w-fit cursor-pointer rounded-[100px] px-4 py-1 text-center text-lg font-extrabold backdrop-blur-[5px] active:bg-[#300266] active:text-white bg-[#300266] text-white">Increase Lifetime Value</div></div></div></div><div style="outline:none" data-index="1" class="slick-slide" tabindex="-1" aria-hidden="true"><div><div class="px-2" tabindex="-1" style="width:100%;display:inline-block"><div class="w-fit cursor-pointer rounded-[100px] px-4 py-1 text-center text-lg font-extrabold backdrop-blur-[5px] active:bg-[#300266] active:text-white bg-white/20 text-gray-700">Simplify Architecture</div></div></div></div><div style="outline:none" data-index="2" class="slick-slide" tabindex="-1" aria-hidden="true"><div><div class="px-2" tabindex="-1" style="width:100%;display:inline-block"><div class="w-fit cursor-pointer rounded-[100px] px-4 py-1 text-center text-lg font-extrabold backdrop-blur-[5px] active:bg-[#300266] active:text-white bg-white/20 text-gray-700">Break Down Silos</div></div></div></div><div style="outline:none" data-index="3" class="slick-slide" tabindex="-1" aria-hidden="true"><div><div class="px-2" tabindex="-1" style="width:100%;display:inline-block"><div class="w-fit cursor-pointer rounded-[100px] px-4 py-1 text-center text-lg font-extrabold backdrop-blur-[5px] active:bg-[#300266] active:text-white bg-white/20 text-gray-700">Grow Brand Love</div></div></div></div></div></div></div><div class="flex w-full justify-between pt-8"><button class="flex size-[44px] items-center justify-center rounded-full bg-[#300266] text-white disabled:bg-primary-200 disabled:text-primary-900" disabled=""><svg width="24" height="24" role="img" aria-label="arrow-left"><use href="/icons/sprites.svg#arrow-left"></use></svg></button><button class="flex size-[44px] items-center justify-center rounded-full bg-[#300266] text-white disabled:bg-primary-200 disabled:text-primary-900"><svg width="24" height="24" role="img" aria-label="arrow-right"><use href="/icons/sprites.svg#arrow-right"></use></svg></button></div></div></div></div></div></section><section class="supergraphic-5 relative overflow-hidden contain-layout pt-10 sm:pt-16 pb-12 sm:pb-18 lg:pb-24 xl:pb-30"><div class=""><div class="flex flex-col items-center justify-center w-full"><div class="container flex w-full flex-col items-center gap-14"><div class="flex w-full flex-col items-start justify-start gap-[30px] text-start text-[#2F0C6B] md:w-[800px] md:justify-center md:text-center lg:w-[800px] lg:justify-center lg:text-center"><h2 id="heading-dive-into-the-craft-of-customer-engagement" class="mb-0 text-display-sm sm:text-display-md md:text-display-lg lg:text-display-xl xl:text-display-2xl font-extrabold">Dive into the craft of customer engagement.</h2><p class="text-start font-aribauGrotesk text-[18px] font-extrabold not-italic leading-[28px] text-[#2F0C6B] md:text-center lg:text-center">Any skill worth learning requires knowledge, inspiration and of course the right technology. Find it all here and start building your craft.</p></div><div class="grid-rows-20 grid w-full grid-cols-2 flex-col flex-wrap gap-3 lg:grid-cols-24"><div class="bento-box-card-1 row-span-7 row-start-4 flex items-center justify-center rounded-[20px] border border-white bg-white/20 backdrop-blur-[12px] lg:col-span-6 lg:row-span-9 lg:w-auto"><img alt="bentobox1" loading="lazy" width="322" height="312" decoding="async" data-nimg="1" class="size-full object-contain" style="color:transparent" srcSet="/_next/image?url=%2Fimages%2Fbentobox1.png&w=384&q=75 1x, /_next/image?url=%2Fimages%2Fbentobox1.png&w=750&q=75 2x" src="/_next/image?url=%2Fimages%2Fbentobox1.png&w=750&q=75"/></div><div class="row-span-4 row-start-11 flex items-center justify-center rounded-[20px] border border-white bg-white/20 p-6 backdrop-blur-[12px] lg:col-span-6 lg:row-span-5 lg:row-start-10 lg:w-auto"><span class="font-aribauGrotesk text-xl font-extrabold not-italic leading-[120%] text-[#300266] sm:text-[30px]">2.6+ trillion messages sent in one year.</span></div><a class="col-start-2 row-span-3 row-start-4 flex flex-col items-start gap-[20px] rounded-[20px] border border-white bg-white/20 p-6 backdrop-blur-[12px] transition-all duration-300 hover:bg-white/60 lg:col-span-6 lg:col-start-7 lg:row-span-6 lg:w-auto" href="/customers/peacock-case-study"><img alt="bentobox1" loading="lazy" width="110" height="32" decoding="async" data-nimg="1" class="h-[32px] w-fit" style="color:transparent" srcSet="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F2084728764d5d69c38fc0987f82b6c11a3975e8d-105x33.svg&w=128&q=75 1x, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F2084728764d5d69c38fc0987f82b6c11a3975e8d-105x33.svg&w=256&q=75 2x" src="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F2084728764d5d69c38fc0987f82b6c11a3975e8d-105x33.svg&w=256&q=75"/><div class="font-aribauGrotesk text-sm font-extrabold leading-[120%] tracking-[-0.66px] text-[#300266] sm:text-[22px]">See how Peacock’s creative end of year targeted emails brought viewers back.</div><a class="inline-flex items-center justify-center text-center rounded-full transition-colors sm:w-fit whitespace-nowrap relative z-10 py-2 px-3 gap-1 text-sm font-aribauGrotesk font-bold bg-[#0C111D] text-white shadow-blackButton hover:bg-[#1505C9] hover:shadow-normal active:border active:border-[#1505C9] active:bg-[#4411D6] active:shadow-focused disabled:border disabled:border-[#EAECF0] disabled:bg-[#F2F4F7] disabled:text-[#98A2B3] disabled:shadow-xs" href="/customers/peacock-case-study">Read More</a></a><div class="row-span-2 flex items-center justify-center rounded-[20px] border border-white bg-white/20 px-[45px] py-[59px] backdrop-blur-[12px] lg:col-span-6 lg:col-start-13 lg:row-span-6 lg:w-auto"><span class="font-aribauGrotesk text-xl font-extrabold not-italic leading-[100%] tracking-[-1.32px] text-[#300266] sm:text-display-sm md:text-display-sm xl:text-[44px]">Be Absolutely Engaging.™</span></div><div class="hidden overflow-hidden rounded-[20px] lg:col-span-12 lg:col-start-7 lg:row-span-8 lg:row-start-7 lg:flex"><img alt="bentobox1" loading="lazy" width="749" height="374" decoding="async" data-nimg="1" class="size-full object-cover" style="color:transparent" srcSet="/_next/image?url=%2Fimages%2Fbraze.png&w=750&q=75 1x, /_next/image?url=%2Fimages%2Fbraze.png&w=1920&q=75 2x" src="/_next/image?url=%2Fimages%2Fbraze.png&w=1920&q=75"/></div><a class="col-span-2 row-span-3 row-start-1 flex flex-col items-start justify-center gap-[20px] rounded-[20px] border border-white bg-white/20 p-[34px] backdrop-blur-[12px] transition-all duration-300 hover:bg-white/60 lg:col-span-12 lg:row-span-6 lg:row-start-15 lg:h-[251px] lg:w-auto" href="/resources/articles/sage-ai-by-braze-announcement"><div class="font-aribauGrotesk text-sm font-extrabold leading-[120%] tracking-[-0.66px] text-[#300266] sm:text-[22px]">BrazeAI™ finds winning variants that help you win at marketing.</div><a class="inline-flex items-center justify-center text-center rounded-full transition-colors sm:w-fit whitespace-nowrap relative z-10 py-2 px-3 gap-1 text-sm font-aribauGrotesk font-bold bg-[#0C111D] text-white shadow-blackButton hover:bg-[#1505C9] hover:shadow-normal active:border active:border-[#1505C9] active:bg-[#4411D6] active:shadow-focused disabled:border disabled:border-[#EAECF0] disabled:bg-[#F2F4F7] disabled:text-[#98A2B3] disabled:shadow-xs" href="/resources/articles/sage-ai-by-braze-announcement">Read More</a></a><a class="row-span-5 flex flex-col items-start justify-between gap-[20px] rounded-[20px] border border-white bg-white/20 p-6 backdrop-blur-[12px] transition-all duration-300 hover:bg-white/60 lg:col-span-6 lg:col-start-13 lg:row-span-6 lg:row-start-15 lg:h-[251px] lg:w-auto" href="/customers/snoonu-case-study"><img alt="bentobox1" loading="lazy" width="110" height="32" decoding="async" data-nimg="1" class="h-[32px] w-fit" style="color:transparent" srcSet="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F98b5cdb40d384b14b713b2da2e010a5287a30f2c-96x21.svg&w=128&q=75 1x, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F98b5cdb40d384b14b713b2da2e010a5287a30f2c-96x21.svg&w=256&q=75 2x" src="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F98b5cdb40d384b14b713b2da2e010a5287a30f2c-96x21.svg&w=256&q=75"/><div class="flex flex-col items-start gap-4"><div class="font-aribauGrotesk text-sm font-extrabold leading-[120%] tracking-[-0.66px] text-[#300266] sm:text-[22px]">This gamified in-app strategy increased revenue for Snoonu by 40%</div><a class="inline-flex items-center justify-center text-center rounded-full transition-colors sm:w-fit whitespace-nowrap relative z-10 py-2 px-3 gap-1 text-sm font-aribauGrotesk font-bold bg-[#0C111D] text-white shadow-blackButton hover:bg-[#1505C9] hover:shadow-normal active:border active:border-[#1505C9] active:bg-[#4411D6] active:shadow-focused disabled:border disabled:border-[#EAECF0] disabled:bg-[#F2F4F7] disabled:text-[#98A2B3] disabled:shadow-xs" href="/customers/snoonu-case-study">Read More</a></div></a><a class="col-start-1 row-span-5 row-start-15 flex flex-col items-start justify-center gap-8 rounded-[20px] border border-white bg-white/20 p-6 backdrop-blur-[12px] transition-all duration-300 hover:bg-white/60 lg:col-span-6 lg:col-start-19 lg:row-span-10 lg:w-auto" href="/customers/canva-case-study"><img alt="bentobox1" loading="lazy" width="110" height="32" decoding="async" data-nimg="1" class="h-[32px] w-fit" style="color:transparent" srcSet="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F69d3dad959f7c6f87d714a2fdc9473cd9492c756-77x33.svg&w=128&q=75 1x, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F69d3dad959f7c6f87d714a2fdc9473cd9492c756-77x33.svg&w=256&q=75 2x" src="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F69d3dad959f7c6f87d714a2fdc9473cd9492c756-77x33.svg&w=256&q=75"/><div class="line-clamp-4 font-aribauGrotesk text-sm font-extrabold leading-[120%] tracking-[-0.66px] text-[#300266] sm:text-[28px]">Think 400 unique messages is impossible? Not for Canva.</div><a class="inline-flex items-center justify-center text-center rounded-full transition-colors sm:w-fit whitespace-nowrap relative z-10 py-2 px-3 gap-1 text-sm font-aribauGrotesk font-bold bg-[#0C111D] text-white shadow-blackButton hover:bg-[#1505C9] hover:shadow-normal active:border active:border-[#1505C9] active:bg-[#4411D6] active:shadow-focused disabled:border disabled:border-[#EAECF0] disabled:bg-[#F2F4F7] disabled:text-[#98A2B3] disabled:shadow-xs" href="/customers/canva-case-study">Read More</a></a><div class="bento-box-card-2 mask-image-wrapper-1 col-start-2 row-span-7 row-start-7 flex items-center justify-center rounded-[20px] border border-white bg-white/20 backdrop-blur-[12px] lg:col-span-6 lg:col-start-19 lg:row-span-10 lg:row-start-11 lg:w-auto"><img alt="bentobox1" loading="lazy" width="322" height="312" decoding="async" data-nimg="1" class="size-full object-contain" style="color:transparent" srcSet="/_next/image?url=%2Fimages%2Fbentobox2.png&w=384&q=75 1x, /_next/image?url=%2Fimages%2Fbentobox2.png&w=750&q=75 2x" src="/_next/image?url=%2Fimages%2Fbentobox2.png&w=750&q=75"/></div></div></div></div></div></section><section class="bg-[#F9FAFB] relative overflow-hidden contain-layout pb-10 sm:pb-16 sm:-mt-16 pt-10 md:pt-20 sm:rounded-t-[64px] z-10"><div class=""><div class="flex flex-col container items-center justify-center gap-[10px] w-full"><div class="mb-4 flex w-full flex-col items-start gap-8 lg:flex-row"><div class="flex w-full flex-col lg:w-[384px] lg:shrink-0 lg:grow-0 lg:basis-[384px]"><h2 id="heading-see-our-industry-and-customer-recognitions" class="mb-0 text-display-md md:text-display-lg font-extrabold">See our industry and customer recognitions.</h2></div><div class="awards-slider-wrapper relative w-full lg:w-full"><div><div class="slick-slider case-study-slick-container slick-initialized" dir="ltr"><div class="slick-list"><div class="slick-track" style="width:0px;left:0px"><div style="outline:none" data-index="0" class="slick-slide slick-active slick-current" tabindex="-1" aria-hidden="false"><div><a class="h-full px-2 lg:!w-[540px] xl:!w-[800px]" aria-label="Link to gartner magic quadrant 2024" tabindex="-1" style="width:100%;display:inline-block" href="https://www.braze.com/resources/reports-and-guides/gartner-magic-quadrant-2024"><div class="award-card group relative flex size-full cursor-pointer flex-col items-center gap-4 rounded-[12px] bg-[#F3B1F7] px-8 py-6 hover:shadow-2xl md:flex-row"><div class="slider-card hidden size-[200px] shrink-0 grow-0 basis-[200px] items-start md:flex lg:flex"><img alt="award image" loading="lazy" width="212" height="227" decoding="async" data-nimg="1" class="size-full object-contain" style="color:transparent" srcSet="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F5639c8b3f04001cc06af9364954dc0ebfd03e695-570x592.png&w=256&q=75 1x, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F5639c8b3f04001cc06af9364954dc0ebfd03e695-570x592.png&w=640&q=75 2x" src="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F5639c8b3f04001cc06af9364954dc0ebfd03e695-570x592.png&w=640&q=75"/></div><div class="flex flex-col items-start gap-6"><img alt="company logo" loading="lazy" width="100" height="18" decoding="async" data-nimg="1" class="size-full h-[18px] min-h-[18px] w-fit object-contain" style="color:transparent" srcSet="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F86ef0c7ef2cd61a2b78f0453100b939e36f08386-156x36.png&w=128&q=75 1x, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F86ef0c7ef2cd61a2b78f0453100b939e36f08386-156x36.png&w=256&q=75 2x" src="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F86ef0c7ef2cd61a2b78f0453100b939e36f08386-156x36.png&w=256&q=75"/><div class="flex flex-wrap text-lg text-gray-900"><p>Braze has been named a Leader in the October 2024 Gartner® Magic Quadrant for Multichannel Marketing Hubs for the second year in a row!</p></div><div class="group-hover:border-black group-hover:bg-black inline-flex items-center justify-center text-center rounded-full transition-colors sm:w-fit whitespace-nowrap relative z-10 gap-1 font-aribauGrotesk font-bold px-4 py-[10px] text-sm border border-[#4411D6] bg-[#4411D6] text-white shadow-normal hover:border-[#1505C9] hover:bg-[#1505C9] hover:shadow-normal active:border-[#4411D6] active:bg-[#4411D6] active:shadow-focused disabled:border disabled:border-gray-200 disabled:bg-gray-200 disabled:text-gray-400 disabled:shadow-xs">Download Report</div></div></div></a></div></div><div style="outline:none" data-index="1" class="slick-slide" tabindex="-1" aria-hidden="true"><div><a class="h-full px-2 lg:!w-[540px] xl:!w-[800px]" aria-label="Link to forrester ccmh wave 2023" tabindex="-1" style="width:100%;display:inline-block" href="/resources/reports-and-guides//forrester-ccmh-wave-2023"><div class="award-card group relative flex size-full cursor-pointer flex-col items-center gap-4 rounded-[12px] bg-[#F3B1F7] px-8 py-6 hover:shadow-2xl md:flex-row"><div class="slider-card hidden size-[200px] shrink-0 grow-0 basis-[200px] items-start md:flex lg:flex"><img alt="award image" loading="lazy" width="212" height="227" decoding="async" data-nimg="1" class="size-full object-contain" style="color:transparent" srcSet="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F325bffe27f3e58dd3ba77b6eb7f536c480d0a396-284x396.png&w=256&q=75 1x, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F325bffe27f3e58dd3ba77b6eb7f536c480d0a396-284x396.png&w=640&q=75 2x" src="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F325bffe27f3e58dd3ba77b6eb7f536c480d0a396-284x396.png&w=640&q=75"/></div><div class="flex flex-col items-start gap-6"><h1 class="font-aribauGrotesk text-[18px] font-bold not-italic">Forrester</h1><div class="flex flex-wrap text-lg text-gray-900"><p>Braze named a <strong>Leader in The Forrester Wave™</strong>: Cross-Channel Marketing Hubs, Q1 2023</p></div><div class="group-hover:border-black group-hover:bg-black inline-flex items-center justify-center text-center rounded-full transition-colors sm:w-fit whitespace-nowrap relative z-10 gap-1 font-aribauGrotesk font-bold px-4 py-[10px] text-sm border border-[#4411D6] bg-[#4411D6] text-white shadow-normal hover:border-[#1505C9] hover:bg-[#1505C9] hover:shadow-normal active:border-[#4411D6] active:bg-[#4411D6] active:shadow-focused disabled:border disabled:border-gray-200 disabled:bg-gray-200 disabled:text-gray-400 disabled:shadow-xs">Download Report</div></div></div></a></div></div><div style="outline:none" data-index="2" class="slick-slide" tabindex="-1" aria-hidden="true"><div><a class="h-full px-2 lg:!w-[540px] xl:!w-[800px]" aria-label="Link to braze leader idc marketscapes for enterprise and smb omni channel marketing platforms" tabindex="-1" style="width:100%;display:inline-block" href="/resources/articles//braze-leader-idc-marketscapes-for-enterprise-and-smb-omni-channel-marketing-platforms"><div class="award-card group relative flex size-full cursor-pointer flex-col items-center gap-4 rounded-[12px] bg-[#F3B1F7] px-8 py-6 hover:shadow-2xl md:flex-row"><div class="slider-card hidden size-[200px] shrink-0 grow-0 basis-[200px] items-start md:flex lg:flex"><img alt="award image" loading="lazy" width="212" height="227" decoding="async" data-nimg="1" class="size-full object-contain" style="color:transparent" srcSet="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F7168f576c6945d2564f4b79d66800df0b328b3e7-364x365.png&w=256&q=75 1x, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F7168f576c6945d2564f4b79d66800df0b328b3e7-364x365.png&w=640&q=75 2x" src="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F7168f576c6945d2564f4b79d66800df0b328b3e7-364x365.png&w=640&q=75"/></div><div class="flex flex-col items-start gap-6"><img alt="company logo" loading="lazy" width="100" height="18" decoding="async" data-nimg="1" class="size-full h-[18px] min-h-[18px] w-fit object-contain" style="color:transparent" srcSet="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F9eb4e82c433e37f13bd59a4a7053319c3b4f76e4-159x48.png&w=128&q=75 1x, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F9eb4e82c433e37f13bd59a4a7053319c3b4f76e4-159x48.png&w=256&q=75 2x" src="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F9eb4e82c433e37f13bd59a4a7053319c3b4f76e4-159x48.png&w=256&q=75"/><div class="flex flex-wrap text-lg text-gray-900"><p>Braze named a <strong>Leader in the 2023 IDC MarketScape</strong> Worldwide Omni-Channel Marketing Platforms for B2C Enterprises</p></div><div class="group-hover:border-black group-hover:bg-black inline-flex items-center justify-center text-center rounded-full transition-colors sm:w-fit whitespace-nowrap relative z-10 gap-1 font-aribauGrotesk font-bold px-4 py-[10px] text-sm border border-[#4411D6] bg-[#4411D6] text-white shadow-normal hover:border-[#1505C9] hover:bg-[#1505C9] hover:shadow-normal active:border-[#4411D6] active:bg-[#4411D6] active:shadow-focused disabled:border disabled:border-gray-200 disabled:bg-gray-200 disabled:text-gray-400 disabled:shadow-xs">Learn More</div></div></div></a></div></div><div style="outline:none" data-index="3" class="slick-slide" tabindex="-1" aria-hidden="true"><div><a class="h-full px-2 lg:!w-[540px] xl:!w-[800px]" aria-label="Link to grid report for push notification fall 2024.embed?featured=braze&secure%5Bgated_consumer%5D=3c175873 c721 430d bd96 fa5f9926ba62&secure%5Btoken%5D=42936b4d780156a7ea0f7ab131d93be219de7bbd370d8e0435501ce7f3df92db" tabindex="-1" style="width:100%;display:inline-block" href="https://www.g2.com/reports/grid-report-for-push-notification-fall-2024.embed?featured=braze&secure%5Bgated_consumer%5D=3c175873-c721-430d-bd96-fa5f9926ba62&secure%5Btoken%5D=42936b4d780156a7ea0f7ab131d93be219de7bbd370d8e0435501ce7f3df92db"><div class="award-card group relative flex size-full cursor-pointer flex-col items-center gap-4 rounded-[12px] bg-[#F3B1F7] px-8 py-6 hover:shadow-2xl md:flex-row"><div class="slider-card hidden size-[200px] shrink-0 grow-0 basis-[200px] items-start md:flex lg:flex"><img alt="award image" loading="lazy" width="212" height="227" decoding="async" data-nimg="1" class="size-full object-contain" style="color:transparent" srcSet="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F938cd7ca4d936b1656a3b6453bf920ad99c1f4c6-1480x1246.png&w=256&q=75 1x, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F938cd7ca4d936b1656a3b6453bf920ad99c1f4c6-1480x1246.png&w=640&q=75 2x" src="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F938cd7ca4d936b1656a3b6453bf920ad99c1f4c6-1480x1246.png&w=640&q=75"/></div><div class="flex flex-col items-start gap-6"><img alt="company logo" loading="lazy" width="100" height="18" decoding="async" data-nimg="1" class="size-full h-[18px] min-h-[18px] w-fit object-contain" style="color:transparent" srcSet="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F465ce847242528fd8b154f97fa4a58405c90f357-91x91.png&w=128&q=75 1x, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F465ce847242528fd8b154f97fa4a58405c90f357-91x91.png&w=256&q=75 2x" src="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F465ce847242528fd8b154f97fa4a58405c90f357-91x91.png&w=256&q=75"/><div class="flex flex-wrap text-lg text-gray-900"><p>Braze is ranked <strong>#1 in G2's Fall 2024 Push Notification Grid</strong></p></div><div class="group-hover:border-black group-hover:bg-black inline-flex items-center justify-center text-center rounded-full transition-colors sm:w-fit whitespace-nowrap relative z-10 gap-1 font-aribauGrotesk font-bold px-4 py-[10px] text-sm border border-[#4411D6] bg-[#4411D6] text-white shadow-normal hover:border-[#1505C9] hover:bg-[#1505C9] hover:shadow-normal active:border-[#4411D6] active:bg-[#4411D6] active:shadow-focused disabled:border disabled:border-gray-200 disabled:bg-gray-200 disabled:text-gray-400 disabled:shadow-xs">View Report</div></div></div></a></div></div><div style="outline:none" data-index="4" class="slick-slide" tabindex="-1" aria-hidden="true"><div><a class="h-full px-2 lg:!w-[540px] xl:!w-[800px]" aria-label="Link to best of awards" tabindex="-1" style="width:100%;display:inline-block" href="https://solutions.trustradius.com/vendor-blog/best-of-awards"><div class="award-card group relative flex size-full cursor-pointer flex-col items-center gap-4 rounded-[12px] bg-[#F3B1F7] px-8 py-6 hover:shadow-2xl md:flex-row"><div class="slider-card hidden size-[200px] shrink-0 grow-0 basis-[200px] items-start md:flex lg:flex"><img alt="award image" loading="lazy" width="212" height="227" decoding="async" data-nimg="1" class="size-full object-contain" style="color:transparent" srcSet="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2Fc93d2b59bf3509e39547d9d2dea3f4642f58a540-300x349.png&w=256&q=75 1x, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2Fc93d2b59bf3509e39547d9d2dea3f4642f58a540-300x349.png&w=640&q=75 2x" src="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2Fc93d2b59bf3509e39547d9d2dea3f4642f58a540-300x349.png&w=640&q=75"/></div><div class="flex flex-col items-start gap-6"><img alt="company logo" loading="lazy" width="100" height="18" decoding="async" data-nimg="1" class="size-full h-[18px] min-h-[18px] w-fit object-contain" style="color:transparent" srcSet="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F731a0116d172ffd7572a32177c176f2e380b634f-144x24.png&w=128&q=75 1x, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F731a0116d172ffd7572a32177c176f2e380b634f-144x24.png&w=256&q=75 2x" src="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F731a0116d172ffd7572a32177c176f2e380b634f-144x24.png&w=256&q=75"/><div class="flex flex-wrap text-lg text-gray-900"><p>Braze earned the <strong>Best of Feature Set</strong>, <strong>Best Relationship</strong>, and <strong>Best Value for Price</strong> awards in the <strong>Trust Radius 2023 Best of Awards</strong></p></div><div class="group-hover:border-black group-hover:bg-black inline-flex items-center justify-center text-center rounded-full transition-colors sm:w-fit whitespace-nowrap relative z-10 gap-1 font-aribauGrotesk font-bold px-4 py-[10px] text-sm border border-[#4411D6] bg-[#4411D6] text-white shadow-normal hover:border-[#1505C9] hover:bg-[#1505C9] hover:shadow-normal active:border-[#4411D6] active:bg-[#4411D6] active:shadow-focused disabled:border disabled:border-gray-200 disabled:bg-gray-200 disabled:text-gray-400 disabled:shadow-xs">Learn More</div></div></div></a></div></div></div></div></div></div></div></div><div class="flex w-full items-center justify-between"><div class="flex w-full flex-col items-center justify-center gap-6 md:flex-row lg:flex-row"><div class="flex h-[64px] w-full cursor-pointer items-center justify-center rounded-[100px] px-4 py-5 lg:min-w-[180px] bg-tab-purple group backdrop-blur-[5px] transition-all duration-300 hover:bg-tab-purple/[0.25] active:bg-tab-purple active:text-white"><img alt="company logo" loading="lazy" width="100" height="18" decoding="async" data-nimg="1" class="size-full h-[18px] min-h-[18px] w-fit" style="color:transparent" srcSet="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F553f2bac286551e5757954dc6cbec694e6ae5421-192x44.png&w=128&q=75 1x, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F553f2bac286551e5757954dc6cbec694e6ae5421-192x44.png&w=256&q=75 2x" src="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F553f2bac286551e5757954dc6cbec694e6ae5421-192x44.png&w=256&q=75"/></div><div class="flex h-[64px] w-full cursor-pointer items-center justify-center rounded-[100px] px-4 py-5 lg:min-w-[180px] bg-white group backdrop-blur-[5px] transition-all duration-300 hover:bg-tab-purple/[0.25] active:bg-tab-purple active:text-white"><img alt="company logo" loading="lazy" width="100" height="18" decoding="async" data-nimg="1" class="size-full h-[18px] min-h-[18px] w-fit group-active:brightness-0 group-active:invert" style="color:transparent" srcSet="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2Fccefaaa9788a24c6ecb7fb8526a7ab8779f879e0-133x23.svg&w=128&q=75 1x, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2Fccefaaa9788a24c6ecb7fb8526a7ab8779f879e0-133x23.svg&w=256&q=75 2x" src="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2Fccefaaa9788a24c6ecb7fb8526a7ab8779f879e0-133x23.svg&w=256&q=75"/></div><div class="flex h-[64px] w-full cursor-pointer items-center justify-center rounded-[100px] px-4 py-5 lg:min-w-[180px] bg-white group backdrop-blur-[5px] transition-all duration-300 hover:bg-tab-purple/[0.25] active:bg-tab-purple active:text-white"><img alt="company logo" loading="lazy" width="100" height="18" decoding="async" data-nimg="1" class="size-full h-[18px] min-h-[18px] w-fit group-active:brightness-0 group-active:invert" style="color:transparent" srcSet="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F9eb4e82c433e37f13bd59a4a7053319c3b4f76e4-159x48.png&w=128&q=75 1x, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F9eb4e82c433e37f13bd59a4a7053319c3b4f76e4-159x48.png&w=256&q=75 2x" src="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F9eb4e82c433e37f13bd59a4a7053319c3b4f76e4-159x48.png&w=256&q=75"/></div><div class="flex h-[64px] w-full cursor-pointer items-center justify-center rounded-[100px] px-4 py-5 lg:min-w-[180px] bg-white group backdrop-blur-[5px] transition-all duration-300 hover:bg-tab-purple/[0.25] active:bg-tab-purple active:text-white"><img alt="company logo" loading="lazy" width="100" height="18" decoding="async" data-nimg="1" class="size-full h-[18px] min-h-[18px] w-fit group-active:brightness-0 group-active:invert" style="color:transparent" srcSet="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F465ce847242528fd8b154f97fa4a58405c90f357-91x91.png&w=128&q=75 1x, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F465ce847242528fd8b154f97fa4a58405c90f357-91x91.png&w=256&q=75 2x" src="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F465ce847242528fd8b154f97fa4a58405c90f357-91x91.png&w=256&q=75"/></div><div class="flex h-[64px] w-full cursor-pointer items-center justify-center rounded-[100px] px-4 py-5 lg:min-w-[180px] bg-white group backdrop-blur-[5px] transition-all duration-300 hover:bg-tab-purple/[0.25] active:bg-tab-purple active:text-white"><img alt="company logo" loading="lazy" width="100" height="18" decoding="async" data-nimg="1" class="size-full h-[18px] min-h-[18px] w-fit group-active:brightness-0 group-active:invert" style="color:transparent" srcSet="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F731a0116d172ffd7572a32177c176f2e380b634f-144x24.png&w=128&q=75 1x, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F731a0116d172ffd7572a32177c176f2e380b634f-144x24.png&w=256&q=75 2x" src="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F731a0116d172ffd7572a32177c176f2e380b634f-144x24.png&w=256&q=75"/></div></div></div></div></div></section><section class="bg-transparent backdrop-blur-[12px] relative overflow-hidden contain-layout pt-10 sm:pt-16 lg:pt-24 pb-10 sm:pb-16 lg:pb-24"><div class=""><div class="flex w-full flex-col items-center"></div></div></section><section class="bg-blurPurple blur-purple-animation relative overflow-hidden contain-layout"><div class=""><div class="flex w-full flex-col items-center py-16 lg:py-24"><div class="container flex flex-col gap-12 items-center"><div class="flex max-w-[768px] flex-col items-center gap-5 text-center"><h2 id="heading-join-the-movement-to-journey-orchestration" class="mb-0 text-white text-display-sm sm:text-display-md md:text-display-lg lg:text-display-xl xl:text-display-2xl font-extrabold">Join the movement to journey orchestration.</h2><div class="whitespace-break-spaces text-xl text-white">The move to highly-intelligent, always-on journey orchestration is happening. And much of it is happening on our platform. Join brands of all sizes who are taking the craft of customer engagement to the next level.</div></div><div class="flex w-full flex-col justify-center gap-8 md:flex-row lg:flex-row false items-center"><a href="/get-started"><button class="inline-flex items-center justify-center text-center rounded-full transition-colors sm:w-fit whitespace-nowrap relative z-10 gap-1 font-aribauGrotesk font-bold px-5 py-3 text-md bg-white border border-transparent text-gray-900 shadow-xs hover:bg-[#F9FAFB] active:bg-white active:border-[#D0D5DD] active:border disabled:bg-white disabled:border-[#EAECF0] disabled:border disabled:text-[#98A2B3]">Contact Sales</button></a><a href="/product"><button class="inline-flex items-center justify-center text-center rounded-full transition-colors sm:w-fit whitespace-nowrap relative z-10 gap-1 font-aribauGrotesk font-bold px-5 py-3 text-md bg-transparent text-white border border-transparent hover:bg-[#ffffff1a] active:bg-[#ffffff1a] active:border-[#FFF] disabled:bg-transparent disabled:text-[#98A2B3]">See How Braze Works</button></a></div></div></div></div></section></div><footer class="bg-gradient-to-b from-transparent to-rgba"><div class="container flex flex-col items-start gap-10 px-8 py-24 md:px-24"><div class="flex flex-col items-start gap-6"><div class="flex flex-col text-[24px] font-extrabold leading-[110%] tracking-[-0.96px] text-gray-900 sm:text-[48px]"><span>Braze.</span><div class="inline-block gap-2 sm:flex sm:flex-col sm:gap-0"><span class="pr-1 sm:pr-0">Be Absolutely</span><span>Engaging.<sup class="text-md font-extrabold leading-[110%] tracking-[-0.42px] text-black sm:text-[21px]">TM</sup></span></div></div><div class="flex flex-row items-end gap-6"><a href="https://www.instagram.com/braze/"><img alt="Discord" loading="lazy" width="24" height="24" decoding="async" data-nimg="1" class="object-contain" style="color:transparent" srcSet="/_next/image?url=%2F_next%2Fstatic%2Fmedia%2Fdiscord.4e4f26ff.svg&w=32&q=75 1x, /_next/image?url=%2F_next%2Fstatic%2Fmedia%2Fdiscord.4e4f26ff.svg&w=48&q=75 2x" src="/_next/image?url=%2F_next%2Fstatic%2Fmedia%2Fdiscord.4e4f26ff.svg&w=48&q=75"/></a><a href="https://twitter.com/braze"><img alt="Twitter" loading="lazy" width="24" height="24" decoding="async" data-nimg="1" class="object-contain" style="color:transparent" srcSet="/_next/image?url=%2F_next%2Fstatic%2Fmedia%2Ftwitter.a7294f69.svg&w=32&q=75 1x, /_next/image?url=%2F_next%2Fstatic%2Fmedia%2Ftwitter.a7294f69.svg&w=48&q=75 2x" src="/_next/image?url=%2F_next%2Fstatic%2Fmedia%2Ftwitter.a7294f69.svg&w=48&q=75"/></a><a href="https://www.linkedin.com/company/792882/"><img alt="Linkedin" loading="lazy" width="24" height="24" decoding="async" data-nimg="1" class="object-contain" style="color:transparent" srcSet="/_next/image?url=%2F_next%2Fstatic%2Fmedia%2Flinkedin.34c80482.svg&w=32&q=75 1x, /_next/image?url=%2F_next%2Fstatic%2Fmedia%2Flinkedin.34c80482.svg&w=48&q=75 2x" src="/_next/image?url=%2F_next%2Fstatic%2Fmedia%2Flinkedin.34c80482.svg&w=48&q=75"/></a></div></div><div class="flex w-full flex-col items-start gap-10"><div class="flex w-full flex-col gap-10 sm:flex-row"><div class="flex flex-col gap-4 sm:w-1/3"><div class="flex flex-col"><div class="text-sm font-bold text-gray-900 ">Overview</div></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="Why Braze" href="/value-of-braze">Why Braze</a></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="Braze Platform Overview" href="/product/overview">Braze Platform Overview</a></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="How Braze Works" href="/product">How Braze Works</a></div><div class="flex flex-col"><div class="text-sm font-bold text-gray-900 mt-6">Product</div></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="Braze Data Platform" href="/product/data-activation">Braze Data Platform</a></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="BrazeAI™" href="/product/brazeai">BrazeAI™</a></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="Reporting" href="/product/reporting-analytics">Reporting</a></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="Journey Orchestration" href="/product/journey-orchestration">Journey Orchestration</a></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="Experimentation" href="/product/testing-experimentation">Experimentation</a></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="Cross-Channel Messaging" href="/product/cross-channel-messaging">Cross-Channel Messaging</a></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="Email" href="/product/email">Email</a></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="Learn more about SMS" href="/product/sms">SMS</a></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="WhatsApp" href="/product/whatsapp">WhatsApp</a></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="Mobile App Messaging" href="/product/mobile-app-messaging">Mobile App Messaging</a></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="Web Messaging" href="/product/web-messaging">Web Messaging</a></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="Media Audience Sync" href="/product/audience-sync">Media Audience Sync</a></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="Line" href="/product/line">Line</a></div><div class="flex flex-col"><div class="mt-6 w-full border-t border-gray-300"></div></div><div class="flex flex-col"><div class="flex flex-row items-start gap-6 pt-10"><img alt="AIPCA | SOC" loading="lazy" width="56" height="56" decoding="async" data-nimg="1" class="object-contain" style="color:transparent" srcSet="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F6b9c0ae7f2c8420ce151b1f56bb7db2967e1445a-224x221.png&w=64&q=75 1x, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F6b9c0ae7f2c8420ce151b1f56bb7db2967e1445a-224x221.png&w=128&q=75 2x" src="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F6b9c0ae7f2c8420ce151b1f56bb7db2967e1445a-224x221.png&w=128&q=75"/><img alt="ISO 27001" loading="lazy" width="56" height="56" decoding="async" data-nimg="1" class="object-contain" style="color:transparent" srcSet="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2Fa3a554852950907fc9e19a4364fb05b54d03e4c4-216x220.png&w=64&q=75 1x, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2Fa3a554852950907fc9e19a4364fb05b54d03e4c4-216x220.png&w=128&q=75 2x" src="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2Fa3a554852950907fc9e19a4364fb05b54d03e4c4-216x220.png&w=128&q=75"/></div></div></div><div class="flex flex-col gap-4 sm:w-1/3"><div class="flex flex-col"><div class="text-sm font-bold text-gray-900 ">Solutions</div></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="Retail & eCommerce" href="/solutions/retail-and-ecommerce">Retail & eCommerce</a></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="Financial Services" href="/solutions/financial-services">Financial Services</a></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="Travel & Hospitality" href="/solutions/travel-hospitality">Travel & Hospitality</a></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="Media & Entertainment" href="/solutions/media-entertainment">Media & Entertainment</a></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="On Demand" href="/solutions/on-demand">On Demand</a></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="Learn more about QSR" href="/solutions/qsr">QSR</a></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="Optimize Onboarding" href="/solutions/optimize-onboarding">Optimize Onboarding</a></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="Boost Productivity" href="/product/boost-productivity">Boost Productivity</a></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="Improve Acquisition" href="/solutions/improve-acquisition">Improve Acquisition</a></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="Reduce Churn" href="/solutions/reduce-churn">Reduce Churn</a></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="Increase Engagement" href="/solutions/increase-engagement">Increase Engagement</a></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="Braze for Engineering" href="/braze-for-engineering">Braze for Engineering</a></div><div class="flex flex-col"><div class="text-sm font-bold text-gray-900 mt-6">Company</div></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="About Us" href="/company">About Us</a></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="Careers" href="/company/careers">Careers</a></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="News" href="/company/news">News</a></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="Investor Relations" href="https://investors.braze.com/overview/default.aspx">Investor Relations</a></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="Learn more about ESG" href="https://esg.braze.com/overview/default.aspx">ESG</a></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="Legal" href="/company/legal">Legal</a></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="Contact Us & Locations" href="/company/contact">Contact Us & Locations</a></div></div><div class="flex flex-col gap-4 sm:w-1/3"><div class="flex flex-col"><a class="text-sm font-bold text-gray-900 " aria-label="Resources" href="/resources">Resources</a></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="Case Studies" href="/customers">Case Studies</a></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="Blog" href="/resources/articles">Blog</a></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="Reports & Guides" href="/resources/reports-and-guides">Reports & Guides</a></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="Benchmarks" href="/resources/benchmarks">Benchmarks</a></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="Videos" href="/resources/videos">Videos</a></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="Webinars & Events" href="/resources/webinars-and-events">Webinars & Events</a></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="Learning" href="https://learning.braze.com/">Learning</a></div><div class="flex flex-col"><a class="text-sm font-bold text-gray-900 mt-6" aria-label="Documentation" href="/docs">Documentation</a></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="Documentation Home" href="https://www.braze.com/docs">Documentation Home</a></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="User Guide" href="/docs/user_guide/introduction">User Guide</a></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="Developer Guide" href="/docs/developer_guide/home">Developer Guide</a></div><div class="flex flex-col"><div class="text-sm font-bold text-gray-900 mt-6">Partners</div></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="Braze Alloys: All Partners" href="/partners">Braze Alloys: All Partners</a></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="Partner Portal" href="http://partner.braze.com/">Partner Portal</a></div></div><div class="flex flex-col gap-4 sm:w-1/3"><div class="flex flex-col"><div class="text-sm font-bold text-gray-900 ">Featured Reports</div></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="2024 Global Engagement Review" href="/resources/reports-and-guides/2024-global-customer-engagement-review">2024 Global Engagement Review</a></div><div class="flex flex-col"><div class="text-sm font-bold text-gray-900 mt-6">Support</div></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="Support Overview" href="/success">Support Overview</a></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="Professional Services" href="/customer-support-services">Professional Services</a></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="Customer Success" href="/customer-success">Customer Success</a></div><div class="flex flex-col"><div class="text-sm font-bold text-gray-900 mt-6">Helpful Links</div></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="Login" href="https://dashboard.braze.com/sign_in">Login</a></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="System Status" href="https://braze.statuspage.io/">System Status</a></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="Technical Support" href="/docs/help/support#access-the-support-portal ">Technical Support</a></div></div></div></div><div class="flex flex-col gap-4 md:flex-row md:flex-wrap md:gap-4"><div class="text-xs font-normal text-gray-900 md:border-r md:border-gray-500 md:pr-4">© 2024 Braze</div><div class="text-xs font-normal text-gray-900 md:border-r md:border-gray-500 md:pr-4">All Rights Reserved</div><div class="text-xs font-normal md:border-r md:border-gray-500 md:pr-4"><button id="ot-sdk-btn" class="ot-sdk-show-settings !border-0 !bg-transparent !p-0 !text-gray-900 hover:!text-primary-300" style="font:inherit">Cookies</button></div><a class="text-xs font-normal text-gray-900 hover:text-primary-300 md:border-r md:border-gray-500 md:pr-4" href="/company/legal/privacy">Privacy Policy</a><a class="text-xs font-normal text-gray-900 hover:text-primary-300 md:border-r md:border-gray-500 md:pr-4" href="/company/legal/preferences">Preference Center</a><a class="text-xs font-normal text-gray-900 hover:text-primary-300 md:border-r md:border-gray-500 md:pr-4" href="/company/legal/privacy#part_six">CA Notice at Collection</a><a class="text-xs font-normal text-gray-900 hover:text-primary-300 " href="/sitemap.xml">Sitemap</a></div></div></footer></main><script src="/_next/static/chunks/webpack-d4e3ff08c46f856e.js" async=""></script><script>(self.__next_f=self.__next_f||[]).push([0]);self.__next_f.push([2,null])</script><script>self.__next_f.push([1,"1:HL[\"/_next/static/css/75d4492750c0abc6.css\",\"style\"]\n2:HL[\"/_next/static/css/3cb5a60c8c319cd4.css\",\"style\"]\n3:HL[\"/_next/static/css/f67a7f71dd7b9162.css\",\"style\"]\n"])</script><script>self.__next_f.push([1,"4:I[29440,[],\"\"]\n7:I[9181,[],\"\"]\na:I[84677,[],\"\"]\nb:I[73705,[\"8947\",\"static/chunks/8947-c909428801b90e4d.js\",\"6431\",\"static/chunks/6431-3cf01a5dbf9d2a62.js\",\"6056\",\"static/chunks/6056-de36a60ddf186523.js\",\"3185\",\"static/chunks/app/layout-8fe8244052039db5.js\"],\"SpeedInsights\"]\nc:I[81232,[\"8947\",\"static/chunks/8947-c909428801b90e4d.js\",\"6431\",\"static/chunks/6431-3cf01a5dbf9d2a62.js\",\"6056\",\"static/chunks/6056-de36a60ddf186523.js\",\"3185\",\"static/chunks/app/layout-8fe8244052039db5.js\"],\"default\"]\nd:I[22988,[\"8947\",\"static/chunks/8947-c909428801b90e4d.js\",\"6431\",\"static/chunks/6431-3cf01a5dbf9d2a62.js\",\"6056\",\"static/chunks/6056-de36a60ddf186523.js\",\"3185\",\"static/chunks/app/layout-8fe8244052039db5.js\"],\"default\"]\ne:I[38720,[\"8947\",\"static/chunks/8947-c909428801b90e4d.js\",\"6431\",\"static/chunks/6431-3cf01a5dbf9d2a62.js\",\"6056\",\"static/chunks/6056-de36a60ddf186523.js\",\"3185\",\"static/chunks/app/layout-8fe8244052039db5.js\"],\"default\"]\nf:I[21895,[\"8947\",\"static/chunks/8947-c909428801b90e4d.js\",\"6431\",\"static/chunks/6431-3cf01a5dbf9d2a62.js\",\"6056\",\"static/chunks/6056-de36a60ddf186523.js\",\"3185\",\"static/chunks/app/layout-8fe8244052039db5.js\"],\"default\"]\n10:I[79543,[\"8947\",\"static/chunks/8947-c909428801b90e4d.js\",\"6431\",\"static/chunks/6431-3cf01a5dbf9d2a62.js\",\"6056\",\"static/chunks/6056-de36a60ddf186523.js\",\"3185\",\"static/chunks/app/layout-8fe8244052039db5.js\"],\"default\"]\n11:I[39953,[\"8947\",\"static/chunks/8947-c909428801b90e4d.js\",\"6431\",\"static/chunks/6431-3cf01a5dbf9d2a62.js\",\"6056\",\"static/chunks/6056-de36a60ddf186523.js\",\"3185\",\"static/chunks/app/layout-8fe8244052039db5.js\"],\"GoogleTagManager\"]\n12:I[1041,[\"8947\",\"static/chunks/8947-c909428801b90e4d.js\",\"6431\",\"static/chunks/6431-3cf01a5dbf9d2a62.js\",\"6056\",\"static/chunks/6056-de36a60ddf186523.js\",\"3185\",\"static/chunks/app/layout-8fe8244052039db5.js\"],\"ThemeProvider\"]\n15:I[50974,[],\"\"]\n8:[\"locale\",\"en-us\",\"d\"]\n9:[\"slug\",\"\",\"oc\"]\n16:[]\n"])</script><script>self.__next_f.push([1,"0:[\"$\",\"$L4\",null,{\"buildId\":\"6t52GeTUhhiMyJewuoV-O\",\"assetPrefix\":\"\",\"urlParts\":[\"\",\"\"],\"initialTree\":[\"\",{\"children\":[[\"locale\",\"en-us\",\"d\"],{\"children\":[[\"slug\",\"\",\"oc\"],{\"children\":[\"__PAGE__\",{}]}]}]},\"$undefined\",\"$undefined\",true],\"initialSeedData\":[\"\",{\"children\":[[\"locale\",\"en-us\",\"d\"],{\"children\":[[\"slug\",\"\",\"oc\"],{\"children\":[\"__PAGE__\",{},[[\"$L5\",\"$L6\",[[\"$\",\"link\",\"0\",{\"rel\":\"stylesheet\",\"href\":\"/_next/static/css/f67a7f71dd7b9162.css\",\"precedence\":\"next\",\"crossOrigin\":\"$undefined\"}]]],null],null]},[null,[\"$\",\"$L7\",null,{\"parallelRouterKey\":\"children\",\"segmentPath\":[\"children\",\"$8\",\"children\",\"$9\",\"children\"],\"error\":\"$undefined\",\"errorStyles\":\"$undefined\",\"errorScripts\":\"$undefined\",\"template\":[\"$\",\"$La\",null,{}],\"templateStyles\":\"$undefined\",\"templateScripts\":\"$undefined\",\"notFound\":\"$undefined\",\"notFoundStyles\":\"$undefined\"}]],null]},[null,[\"$\",\"$L7\",null,{\"parallelRouterKey\":\"children\",\"segmentPath\":[\"children\",\"$8\",\"children\"],\"error\":\"$undefined\",\"errorStyles\":\"$undefined\",\"errorScripts\":\"$undefined\",\"template\":[\"$\",\"$La\",null,{}],\"templateStyles\":\"$undefined\",\"templateScripts\":\"$undefined\",\"notFound\":\"$undefined\",\"notFoundStyles\":\"$undefined\"}]],null]},[[[[\"$\",\"link\",\"0\",{\"rel\":\"stylesheet\",\"href\":\"/_next/static/css/75d4492750c0abc6.css\",\"precedence\":\"next\",\"crossOrigin\":\"$undefined\"}],[\"$\",\"link\",\"1\",{\"rel\":\"stylesheet\",\"href\":\"/_next/static/css/3cb5a60c8c319cd4.css\",\"precedence\":\"next\",\"crossOrigin\":\"$undefined\"}]],[\"$\",\"html\",null,{\"lang\":\"en\",\"suppressHydrationWarning\":true,\"children\":[[\"$\",\"head\",null,{\"children\":[[\"$\",\"$Lb\",null,{}],[\"$\",\"$Lc\",null,{}],[\"$\",\"$Ld\",null,{\"isTestServer\":false,\"strategy\":\"beforeInteractive\"}],[\"$\",\"$Le\",null,{\"strategy\":\"beforeInteractive\"}],[\"$\",\"$Lf\",null,{}]]}],[\"$\",\"body\",null,{\"children\":[[\"$\",\"$L10\",null,{}],[\"$\",\"$L11\",null,{\"gtmId\":\"GTM-W3ZW3HBZ\"}],[\"$\",\"$L12\",null,{\"attribute\":\"class\",\"children\":[\"$\",\"$L7\",null,{\"parallelRouterKey\":\"children\",\"segmentPath\":[\"children\"],\"error\":\"$undefined\",\"errorStyles\":\"$undefined\",\"errorScripts\":\"$undefined\",\"template\":[\"$\",\"$La\",null,{}],\"templateStyles\":\"$undefined\",\"templateScripts\":\"$undefined\",\"notFound\":\"$L13\",\"notFoundStyles\":[[\"$\",\"link\",\"0\",{\"rel\":\"stylesheet\",\"href\":\"/_next/static/css/f67a7f71dd7b9162.css\",\"precedence\":\"next\",\"crossOrigin\":\"$undefined\"}]]}]}]]}],null]}]],null],null],\"couldBeIntercepted\":false,\"initialHead\":[null,\"$L14\"],\"globalErrorComponent\":\"$15\",\"missingSlots\":\"$W16\"}]\n"])</script><script>self.__next_f.push([1,"14:[[\"$\",\"meta\",\"0\",{\"name\":\"viewport\",\"content\":\"width=device-width, initial-scale=1\"}],[\"$\",\"meta\",\"1\",{\"charSet\":\"utf-8\"}],[\"$\",\"title\",\"2\",{\"children\":\"Braze Customer Engagement Platform\"}],[\"$\",\"meta\",\"3\",{\"name\":\"description\",\"content\":\"Power customer-centric interactions between consumers and brands in real-time.\"}],[\"$\",\"meta\",\"4\",{\"name\":\"robots\",\"content\":\"index, follow\"}],[\"$\",\"link\",\"5\",{\"rel\":\"canonical\",\"href\":\"https://www.braze.com//\"}],[\"$\",\"meta\",\"6\",{\"property\":\"og:title\",\"content\":\"Braze Customer Engagement Platform\"}],[\"$\",\"meta\",\"7\",{\"property\":\"og:description\",\"content\":\"Power customer-centric interactions between consumers and brands in real-time.\"}],[\"$\",\"meta\",\"8\",{\"property\":\"og:url\",\"content\":\"https://www.braze.com//\"}],[\"$\",\"meta\",\"9\",{\"property\":\"og:image\",\"content\":\"https://cdn.sanity.io/images/b7pblshe/marketing-prod/891fb46276a1ffb13fbdc58cb3f1432b6be59470-1200x630.png\"}],[\"$\",\"meta\",\"10\",{\"name\":\"twitter:card\",\"content\":\"summary_large_image\"}],[\"$\",\"meta\",\"11\",{\"name\":\"twitter:title\",\"content\":\"Braze Customer Engagement Platform\"}],[\"$\",\"meta\",\"12\",{\"name\":\"twitter:description\",\"content\":\"Power customer-centric interactions between consumers and brands in real-time.\"}],[\"$\",\"meta\",\"13\",{\"name\":\"twitter:image\",\"content\":\"https://cdn.sanity.io/images/b7pblshe/marketing-prod/891fb46276a1ffb13fbdc58cb3f1432b6be59470-1200x630.png\"}],[\"$\",\"link\",\"14\",{\"rel\":\"icon\",\"href\":\"/favicon.ico\",\"type\":\"image/x-icon\",\"sizes\":\"16x16\"}]]\n5:null\n"])</script><script>self.__next_f.push([1,"17:\"$Sreact.suspense\"\n18:I[97009,[\"1841\",\"static/chunks/aafbaf63-935c2684664f3020.js\",\"3312\",\"static/chunks/fe56b05f-44c24bd27596b507.js\",\"8947\",\"static/chunks/8947-c909428801b90e4d.js\",\"8855\",\"static/chunks/8855-917d8e35d6ca82ad.js\",\"4997\",\"static/chunks/4997-24d0eaa2ecbd2f76.js\",\"8085\",\"static/chunks/8085-81fc79dc39d3debb.js\",\"8117\",\"static/chunks/8117-ac802a3c94590c5c.js\",\"4388\",\"static/chunks/4388-d09fec38eb53b2db.js\",\"5668\",\"static/chunks/5668-e400c682befc0eed.js\",\"4500\",\"static/chunks/4500-3a524b1d1c9a20bf.js\",\"6056\",\"static/chunks/6056-de36a60ddf186523.js\",\"7722\",\"static/chunks/7722-817ee2f9b614ce31.js\",\"6265\",\"static/chunks/6265-82bfa64bfb24662f.js\",\"1957\",\"static/chunks/1957-578c0c33aaa3d103.js\",\"1081\",\"static/chunks/1081-ad0fb0469c5089c7.js\",\"8880\",\"static/chunks/app/%5Blocale%5D/%5B%5B...slug%5D%5D/page-a9c78fe1965ca27a.js\"],\"default\"]\n19:I[91798,[\"1841\",\"static/chunks/aafbaf63-935c2684664f3020.js\",\"3312\",\"static/chunks/fe56b05f-44c24bd27596b507.js\",\"8947\",\"static/chunks/8947-c909428801b90e4d.js\",\"8855\",\"static/chunks/8855-917d8e35d6ca82ad.js\",\"4997\",\"static/chunks/4997-24d0eaa2ecbd2f76.js\",\"6056\",\"static/chunks/6056-de36a60ddf186523.js\",\"7722\",\"static/chunks/7722-817ee2f9b614ce31.js\",\"9160\",\"static/chunks/app/not-found-e65b88c1f8c123f9.js\"],\"default\"]\n1a:I[24602,[\"1841\",\"static/chunks/aafbaf63-935c2684664f3020.js\",\"3312\",\"static/chunks/fe56b05f-44c24bd27596b507.js\",\"8947\",\"static/chunks/8947-c909428801b90e4d.js\",\"8855\",\"static/chunks/8855-917d8e35d6ca82ad.js\",\"4997\",\"static/chunks/4997-24d0eaa2ecbd2f76.js\",\"8085\",\"static/chunks/8085-81fc79dc39d3debb.js\",\"8117\",\"static/chunks/8117-ac802a3c94590c5c.js\",\"4388\",\"static/chunks/4388-d09fec38eb53b2db.js\",\"5668\",\"static/chunks/5668-e400c682befc0eed.js\",\"4500\",\"static/chunks/4500-3a524b1d1c9a20bf.js\",\"6056\",\"static/chunks/6056-de36a60ddf186523.js\",\"7722\",\"static/chunks/7722-817ee2f9b614ce31.js\",\"6265\",\"static/chunks/6265-82bfa64bfb24662f.js\",\"1957\",\"static/chunks/1957-578c0c33aaa3d103.js\",\"1081\",\"static/chunks/1081-ad0fb0469c5089c7.js\",\"8880\",\"static/chunks/ap"])</script><script>self.__next_f.push([1,"p/%5Blocale%5D/%5B%5B...slug%5D%5D/page-a9c78fe1965ca27a.js\"],\"Image\"]\n1b:I[80600,[\"1841\",\"static/chunks/aafbaf63-935c2684664f3020.js\",\"3312\",\"static/chunks/fe56b05f-44c24bd27596b507.js\",\"8947\",\"static/chunks/8947-c909428801b90e4d.js\",\"8855\",\"static/chunks/8855-917d8e35d6ca82ad.js\",\"4997\",\"static/chunks/4997-24d0eaa2ecbd2f76.js\",\"8085\",\"static/chunks/8085-81fc79dc39d3debb.js\",\"8117\",\"static/chunks/8117-ac802a3c94590c5c.js\",\"4388\",\"static/chunks/4388-d09fec38eb53b2db.js\",\"5668\",\"static/chunks/5668-e400c682befc0eed.js\",\"4500\",\"static/chunks/4500-3a524b1d1c9a20bf.js\",\"6056\",\"static/chunks/6056-de36a60ddf186523.js\",\"7722\",\"static/chunks/7722-817ee2f9b614ce31.js\",\"6265\",\"static/chunks/6265-82bfa64bfb24662f.js\",\"1957\",\"static/chunks/1957-578c0c33aaa3d103.js\",\"1081\",\"static/chunks/1081-ad0fb0469c5089c7.js\",\"8880\",\"static/chunks/app/%5Blocale%5D/%5B%5B...slug%5D%5D/page-a9c78fe1965ca27a.js\"],\"\"]\n1c:I[80948,[\"1841\",\"static/chunks/aafbaf63-935c2684664f3020.js\",\"3312\",\"static/chunks/fe56b05f-44c24bd27596b507.js\",\"8947\",\"static/chunks/8947-c909428801b90e4d.js\",\"8855\",\"static/chunks/8855-917d8e35d6ca82ad.js\",\"4997\",\"static/chunks/4997-24d0eaa2ecbd2f76.js\",\"8085\",\"static/chunks/8085-81fc79dc39d3debb.js\",\"8117\",\"static/chunks/8117-ac802a3c94590c5c.js\",\"4388\",\"static/chunks/4388-d09fec38eb53b2db.js\",\"5668\",\"static/chunks/5668-e400c682befc0eed.js\",\"4500\",\"static/chunks/4500-3a524b1d1c9a20bf.js\",\"6056\",\"static/chunks/6056-de36a60ddf186523.js\",\"7722\",\"static/chunks/7722-817ee2f9b614ce31.js\",\"6265\",\"static/chunks/6265-82bfa64bfb24662f.js\",\"1957\",\"static/chunks/1957-578c0c33aaa3d103.js\",\"1081\",\"static/chunks/1081-ad0fb0469c5089c7.js\",\"8880\",\"static/chunks/app/%5Blocale%5D/%5B%5B...slug%5D%5D/page-a9c78fe1965ca27a.js\"],\"default\"]\n1d:I[76204,[\"1841\",\"static/chunks/aafbaf63-935c2684664f3020.js\",\"3312\",\"static/chunks/fe56b05f-44c24bd27596b507.js\",\"8947\",\"static/chunks/8947-c909428801b90e4d.js\",\"8855\",\"static/chunks/8855-917d8e35d6ca82ad.js\",\"4997\",\"static/chunks/4997-24d0eaa2ecbd2f76.js\",\"8085\",\"static/chunks/8085-81fc79dc39d3debb.js\",\"8"])</script><script>self.__next_f.push([1,"117\",\"static/chunks/8117-ac802a3c94590c5c.js\",\"4388\",\"static/chunks/4388-d09fec38eb53b2db.js\",\"5668\",\"static/chunks/5668-e400c682befc0eed.js\",\"4500\",\"static/chunks/4500-3a524b1d1c9a20bf.js\",\"6056\",\"static/chunks/6056-de36a60ddf186523.js\",\"7722\",\"static/chunks/7722-817ee2f9b614ce31.js\",\"6265\",\"static/chunks/6265-82bfa64bfb24662f.js\",\"1957\",\"static/chunks/1957-578c0c33aaa3d103.js\",\"1081\",\"static/chunks/1081-ad0fb0469c5089c7.js\",\"8880\",\"static/chunks/app/%5Blocale%5D/%5B%5B...slug%5D%5D/page-a9c78fe1965ca27a.js\"],\"default\"]\n1f:I[32578,[\"1841\",\"static/chunks/aafbaf63-935c2684664f3020.js\",\"3312\",\"static/chunks/fe56b05f-44c24bd27596b507.js\",\"8947\",\"static/chunks/8947-c909428801b90e4d.js\",\"8855\",\"static/chunks/8855-917d8e35d6ca82ad.js\",\"4997\",\"static/chunks/4997-24d0eaa2ecbd2f76.js\",\"8085\",\"static/chunks/8085-81fc79dc39d3debb.js\",\"8117\",\"static/chunks/8117-ac802a3c94590c5c.js\",\"4388\",\"static/chunks/4388-d09fec38eb53b2db.js\",\"5668\",\"static/chunks/5668-e400c682befc0eed.js\",\"4500\",\"static/chunks/4500-3a524b1d1c9a20bf.js\",\"6056\",\"static/chunks/6056-de36a60ddf186523.js\",\"7722\",\"static/chunks/7722-817ee2f9b614ce31.js\",\"6265\",\"static/chunks/6265-82bfa64bfb24662f.js\",\"1957\",\"static/chunks/1957-578c0c33aaa3d103.js\",\"1081\",\"static/chunks/1081-ad0fb0469c5089c7.js\",\"8880\",\"static/chunks/app/%5Blocale%5D/%5B%5B...slug%5D%5D/page-a9c78fe1965ca27a.js\"],\"default\"]\n20:I[64016,[\"1841\",\"static/chunks/aafbaf63-935c2684664f3020.js\",\"3312\",\"static/chunks/fe56b05f-44c24bd27596b507.js\",\"8947\",\"static/chunks/8947-c909428801b90e4d.js\",\"8855\",\"static/chunks/8855-917d8e35d6ca82ad.js\",\"4997\",\"static/chunks/4997-24d0eaa2ecbd2f76.js\",\"8085\",\"static/chunks/8085-81fc79dc39d3debb.js\",\"8117\",\"static/chunks/8117-ac802a3c94590c5c.js\",\"4388\",\"static/chunks/4388-d09fec38eb53b2db.js\",\"5668\",\"static/chunks/5668-e400c682befc0eed.js\",\"4500\",\"static/chunks/4500-3a524b1d1c9a20bf.js\",\"6056\",\"static/chunks/6056-de36a60ddf186523.js\",\"7722\",\"static/chunks/7722-817ee2f9b614ce31.js\",\"6265\",\"static/chunks/6265-82bfa64bfb24662f.js\",\"1957\",\"static/chunks/1957-578c0c33aaa3d"])</script><script>self.__next_f.push([1,"103.js\",\"1081\",\"static/chunks/1081-ad0fb0469c5089c7.js\",\"8880\",\"static/chunks/app/%5Blocale%5D/%5B%5B...slug%5D%5D/page-a9c78fe1965ca27a.js\"],\"default\"]\n21:I[44014,[\"1841\",\"static/chunks/aafbaf63-935c2684664f3020.js\",\"3312\",\"static/chunks/fe56b05f-44c24bd27596b507.js\",\"8947\",\"static/chunks/8947-c909428801b90e4d.js\",\"8855\",\"static/chunks/8855-917d8e35d6ca82ad.js\",\"4997\",\"static/chunks/4997-24d0eaa2ecbd2f76.js\",\"8085\",\"static/chunks/8085-81fc79dc39d3debb.js\",\"8117\",\"static/chunks/8117-ac802a3c94590c5c.js\",\"4388\",\"static/chunks/4388-d09fec38eb53b2db.js\",\"5668\",\"static/chunks/5668-e400c682befc0eed.js\",\"4500\",\"static/chunks/4500-3a524b1d1c9a20bf.js\",\"6056\",\"static/chunks/6056-de36a60ddf186523.js\",\"7722\",\"static/chunks/7722-817ee2f9b614ce31.js\",\"6265\",\"static/chunks/6265-82bfa64bfb24662f.js\",\"1957\",\"static/chunks/1957-578c0c33aaa3d103.js\",\"1081\",\"static/chunks/1081-ad0fb0469c5089c7.js\",\"8880\",\"static/chunks/app/%5Blocale%5D/%5B%5B...slug%5D%5D/page-a9c78fe1965ca27a.js\"],\"default\"]\n22:I[42558,[\"1841\",\"static/chunks/aafbaf63-935c2684664f3020.js\",\"3312\",\"static/chunks/fe56b05f-44c24bd27596b507.js\",\"8947\",\"static/chunks/8947-c909428801b90e4d.js\",\"8855\",\"static/chunks/8855-917d8e35d6ca82ad.js\",\"4997\",\"static/chunks/4997-24d0eaa2ecbd2f76.js\",\"8085\",\"static/chunks/8085-81fc79dc39d3debb.js\",\"8117\",\"static/chunks/8117-ac802a3c94590c5c.js\",\"4388\",\"static/chunks/4388-d09fec38eb53b2db.js\",\"5668\",\"static/chunks/5668-e400c682befc0eed.js\",\"4500\",\"static/chunks/4500-3a524b1d1c9a20bf.js\",\"6056\",\"static/chunks/6056-de36a60ddf186523.js\",\"7722\",\"static/chunks/7722-817ee2f9b614ce31.js\",\"6265\",\"static/chunks/6265-82bfa64bfb24662f.js\",\"1957\",\"static/chunks/1957-578c0c33aaa3d103.js\",\"1081\",\"static/chunks/1081-ad0fb0469c5089c7.js\",\"8880\",\"static/chunks/app/%5Blocale%5D/%5B%5B...slug%5D%5D/page-a9c78fe1965ca27a.js\"],\"default\"]\n23:I[14196,[\"1841\",\"static/chunks/aafbaf63-935c2684664f3020.js\",\"3312\",\"static/chunks/fe56b05f-44c24bd27596b507.js\",\"8947\",\"static/chunks/8947-c909428801b90e4d.js\",\"8855\",\"static/chunks/8855-917d8e35d6ca82ad.js\",\"4997\",\"s"])</script><script>self.__next_f.push([1,"tatic/chunks/4997-24d0eaa2ecbd2f76.js\",\"8085\",\"static/chunks/8085-81fc79dc39d3debb.js\",\"8117\",\"static/chunks/8117-ac802a3c94590c5c.js\",\"4388\",\"static/chunks/4388-d09fec38eb53b2db.js\",\"5668\",\"static/chunks/5668-e400c682befc0eed.js\",\"4500\",\"static/chunks/4500-3a524b1d1c9a20bf.js\",\"6056\",\"static/chunks/6056-de36a60ddf186523.js\",\"7722\",\"static/chunks/7722-817ee2f9b614ce31.js\",\"6265\",\"static/chunks/6265-82bfa64bfb24662f.js\",\"1957\",\"static/chunks/1957-578c0c33aaa3d103.js\",\"1081\",\"static/chunks/1081-ad0fb0469c5089c7.js\",\"8880\",\"static/chunks/app/%5Blocale%5D/%5B%5B...slug%5D%5D/page-a9c78fe1965ca27a.js\"],\"default\"]\n25:I[77607,[\"1841\",\"static/chunks/aafbaf63-935c2684664f3020.js\",\"3312\",\"static/chunks/fe56b05f-44c24bd27596b507.js\",\"8947\",\"static/chunks/8947-c909428801b90e4d.js\",\"8855\",\"static/chunks/8855-917d8e35d6ca82ad.js\",\"4997\",\"static/chunks/4997-24d0eaa2ecbd2f76.js\",\"8085\",\"static/chunks/8085-81fc79dc39d3debb.js\",\"8117\",\"static/chunks/8117-ac802a3c94590c5c.js\",\"4388\",\"static/chunks/4388-d09fec38eb53b2db.js\",\"5668\",\"static/chunks/5668-e400c682befc0eed.js\",\"4500\",\"static/chunks/4500-3a524b1d1c9a20bf.js\",\"6056\",\"static/chunks/6056-de36a60ddf186523.js\",\"7722\",\"static/chunks/7722-817ee2f9b614ce31.js\",\"6265\",\"static/chunks/6265-82bfa64bfb24662f.js\",\"1957\",\"static/chunks/1957-578c0c33aaa3d103.js\",\"1081\",\"static/chunks/1081-ad0fb0469c5089c7.js\",\"8880\",\"static/chunks/app/%5Blocale%5D/%5B%5B...slug%5D%5D/page-a9c78fe1965ca27a.js\"],\"default\"]\n26:I[15069,[\"1841\",\"static/chunks/aafbaf63-935c2684664f3020.js\",\"3312\",\"static/chunks/fe56b05f-44c24bd27596b507.js\",\"8947\",\"static/chunks/8947-c909428801b90e4d.js\",\"8855\",\"static/chunks/8855-917d8e35d6ca82ad.js\",\"4997\",\"static/chunks/4997-24d0eaa2ecbd2f76.js\",\"8085\",\"static/chunks/8085-81fc79dc39d3debb.js\",\"8117\",\"static/chunks/8117-ac802a3c94590c5c.js\",\"4388\",\"static/chunks/4388-d09fec38eb53b2db.js\",\"5668\",\"static/chunks/5668-e400c682befc0eed.js\",\"4500\",\"static/chunks/4500-3a524b1d1c9a20bf.js\",\"6056\",\"static/chunks/6056-de36a60ddf186523.js\",\"7722\",\"static/chunks/7722-817ee2f9b614ce31.js\""])</script><script>self.__next_f.push([1,",\"6265\",\"static/chunks/6265-82bfa64bfb24662f.js\",\"1957\",\"static/chunks/1957-578c0c33aaa3d103.js\",\"1081\",\"static/chunks/1081-ad0fb0469c5089c7.js\",\"8880\",\"static/chunks/app/%5Blocale%5D/%5B%5B...slug%5D%5D/page-a9c78fe1965ca27a.js\"],\"default\"]\n27:I[18872,[\"1841\",\"static/chunks/aafbaf63-935c2684664f3020.js\",\"3312\",\"static/chunks/fe56b05f-44c24bd27596b507.js\",\"8947\",\"static/chunks/8947-c909428801b90e4d.js\",\"8855\",\"static/chunks/8855-917d8e35d6ca82ad.js\",\"4997\",\"static/chunks/4997-24d0eaa2ecbd2f76.js\",\"8085\",\"static/chunks/8085-81fc79dc39d3debb.js\",\"8117\",\"static/chunks/8117-ac802a3c94590c5c.js\",\"4388\",\"static/chunks/4388-d09fec38eb53b2db.js\",\"5668\",\"static/chunks/5668-e400c682befc0eed.js\",\"4500\",\"static/chunks/4500-3a524b1d1c9a20bf.js\",\"6056\",\"static/chunks/6056-de36a60ddf186523.js\",\"7722\",\"static/chunks/7722-817ee2f9b614ce31.js\",\"6265\",\"static/chunks/6265-82bfa64bfb24662f.js\",\"1957\",\"static/chunks/1957-578c0c33aaa3d103.js\",\"1081\",\"static/chunks/1081-ad0fb0469c5089c7.js\",\"8880\",\"static/chunks/app/%5Blocale%5D/%5B%5B...slug%5D%5D/page-a9c78fe1965ca27a.js\"],\"default\"]\n"])</script><script>self.__next_f.push([1,"13:[\"$\",\"$17\",null,{\"children\":[[\"$\",\"$L18\",null,{\"settingsDocumentName\":\"Global Header Settings\",\"languages\":[{\"_type\":\"language\",\"_key\":\"6d2a2bad909c\",\"languageCode\":\"en-us\",\"title\":\"US\"},{\"_type\":\"language\",\"_key\":\"608fde5e8797\",\"languageCode\":\"ja\",\"title\":\"JP\"},{\"_type\":\"language\",\"_key\":\"2e6ce26d5e16\",\"languageCode\":\"kr\",\"title\":\"KR\"}],\"_id\":\"global-header\",\"left\":[{\"navLink\":\"/value-of-braze\",\"right\":{\"navItemLists\":[{\"_key\":\"69313536a06a\",\"_type\":\"navItemList\",\"navItems\":[{\"_type\":\"navItem\",\"description\":\"Integrated within each and every part of Braze, use the power of AI to enhance funnels.\",\"_key\":\"8ef2089e6311\",\"title\":\"Product Overview\"},{\"title\":\"How it Works\",\"_type\":\"navItem\",\"link\":\"/product\",\"description\":\"Integrated within each and every part of Braze, use the power of AI to enhance funnels.\",\"_key\":\"bf36248f1bd917260e9c7d06d32f8a02\"},{\"_key\":\"836b32d12bb35b330961dad9a0902745\",\"title\":\"Introducing Sage AI by Braze\",\"specialBranding\":\"sageAi\",\"_type\":\"navItem\",\"link\":\"/sage-ai\",\"description\":\"Integrated within each and every part of Braze, use the power of AI to enhance funnels.\"}],\"content\":null}]},\"_key\":\"d5824836636a5971c91645524813c681\",\"title\":\"Why Braze?\",\"hasSubNav\":false,\"isButton\":false,\"left\":{\"navSectionFooter\":{\"cta\":{\"link\":\"/sage-ai\",\"text\":\"Learn More\",\"buttonStyle\":\"purple-600\"},\"heading\":\"Introducing Sage AI by Braze\",\"icon\":{\"provider\":\"braze\",\"_type\":\"icon\",\"name\":\"fire\"},\"hasFooter\":true,\"subheading\":\"Integrated within each and every part of Braze, use the power of AI to enhance funnels.\",\"specialBranding\":\"sageAi\"},\"navItemLists\":[{\"heading\":\"Data\",\"_type\":\"navItemList\",\"navItems\":[{\"title\":\"Data Activation\",\"_type\":\"navItem\",\"icon\":{\"provider\":\"braze\",\"_type\":\"icon\",\"name\":\"fire\"},\"link\":\"product/data-activation\",\"description\":\"Collect and unify\",\"_key\":\"05a63f7f7c61\"},{\"_type\":\"navItem\",\"icon\":{\"_type\":\"icon\",\"name\":\"bulb\",\"provider\":\"braze\"},\"link\":\"/product/testing-experimentation\",\"description\":\"Collect and unify\",\"_key\":\"9d796f5441951f7e415f36fb959d0bc4\",\"title\":\"Personalization\"},{\"title\":\"Reporting\",\"_type\":\"navItem\",\"icon\":{\"name\":\"presentation\",\"provider\":\"braze\",\"_type\":\"icon\"},\"link\":\"/product/reporting-analytics\",\"description\":\"Collect and unify\",\"_key\":\"4cc40f5b8236ff6105d6b50b84f32653\"}],\"_key\":\"ca31c05f378a\",\"subheading\":\"This is where a short explanation of data can be held, 2 lines max.\"},{\"_key\":\"78aaae65f4a9d7d38ce1d4a87fd537d0\",\"subheading\":\"This is where a short explanation of data can be held, 2 lines max.\",\"heading\":\"Orchestration\",\"_type\":\"navItemList\",\"navItems\":[{\"description\":\"Collect and unify\",\"_key\":\"05a63f7f7c61\",\"title\":\"Journey Orchestration\",\"_type\":\"navItem\",\"link\":\"/product/journey-orchestration\"},{\"_key\":\"9d796f5441951f7e415f36fb959d0bc4\",\"title\":\"Experimentation\",\"_type\":\"navItem\",\"link\":\"/product/testing-experimentation\",\"description\":\"Collect and unify\"},{\"title\":\"Cross-Channels\",\"_type\":\"navItem\",\"link\":\"/product/cross-channel-messaging\",\"description\":\"Collect and unify\",\"_key\":\"4cc40f5b8236ff6105d6b50b84f32653\"},{\"title\":\"Media Sync\",\"_type\":\"navItem\",\"link\":\"/product/audience-sync\",\"description\":\"Collect and unify\",\"_key\":\"0d09c32152c64f12d8f35b1734f52139\"}]},{\"subheading\":\"This is where a short explanation of data can be held, 2 lines max.\",\"heading\":\"Messaging\",\"_type\":\"navItemList\",\"navItems\":[{\"link\":\"/product/email\",\"description\":\"Collect and unify\",\"_key\":\"05a63f7f7c61\",\"title\":\"Email\",\"_type\":\"navItem\"},{\"link\":\"/product/mobile-app-messaging\",\"description\":\"Collect and unify\",\"_key\":\"9d796f5441951f7e415f36fb959d0bc4\",\"title\":\"Mobile App Messaging\",\"_type\":\"navItem\"},{\"link\":\"/product/sms\",\"description\":\"Collect and unify\",\"_key\":\"4cc40f5b8236ff6105d6b50b84f32653\",\"title\":\"SMS\",\"_type\":\"navItem\"},{\"_type\":\"navItem\",\"link\":\"/product/whatsapp\",\"_key\":\"e9f9f32fcb48\",\"title\":\"WhatsApp\"},{\"_type\":\"navItem\",\"link\":\"/product/web-messaging\",\"_key\":\"7054e5d3bbc0\",\"title\":\"Web Messaging\"}],\"_key\":\"a7da871afe8e0ee9c8424c99d6830474\"}]},\"_type\":\"topNavItem\"},{\"hasSubNav\":true,\"isButton\":false,\"left\":{\"navItemLists\":[{\"heading\":\"Data\",\"_type\":\"navItemList\",\"navItems\":[{\"link\":\"/product/braze-data-platform\",\"_key\":\"a969a03ce906\",\"title\":\"Braze Data Platform\",\"_type\":\"navItem\",\"icon\":{\"provider\":\"braze\",\"_type\":\"iconPicker\",\"name\":\"lightning-02\"}},{\"title\":\"Reporting\",\"_type\":\"navItem\",\"icon\":{\"provider\":\"braze\",\"_type\":\"icon\",\"name\":\"presentation-chart-01\"},\"link\":\"/product/reporting-analytics\",\"_key\":\"4cc40f5b8236ff6105d6b50b84f32653\"}],\"_key\":\"ca31c05f378a\"},{\"heading\":\"Orchestration\",\"_type\":\"navItemList\",\"navItems\":[{\"icon\":{\"_type\":\"icon\",\"name\":\"dataflow-04\",\"provider\":\"braze\"},\"link\":\"/product/journey-orchestration\",\"_key\":\"05a63f7f7c61\",\"title\":\"Journey Orchestration\",\"_type\":\"navItem\"},{\"link\":\"/product/testing-experimentation\",\"_key\":\"9d796f5441951f7e415f36fb959d0bc4\",\"title\":\"Experimentation\",\"_type\":\"navItem\",\"icon\":{\"provider\":\"braze\",\"_type\":\"icon\",\"name\":\"horizontal-bar-chart-01\"}}],\"_key\":\"78aaae65f4a9d7d38ce1d4a87fd537d0\"},{\"_key\":\"a7da871afe8e0ee9c8424c99d6830474\",\"heading\":\"Channels\",\"_type\":\"navItemList\",\"navItems\":[{\"_type\":\"navItem\",\"icon\":{\"provider\":\"braze\",\"_type\":\"icon\",\"name\":\"cross-channels\"},\"link\":\"/product/cross-channel-messaging\",\"_key\":\"17676688c76c\",\"title\":\"Cross-Channel\"},{\"_type\":\"navItem\",\"icon\":{\"name\":\"mail-01\",\"provider\":\"braze\",\"_type\":\"icon\"},\"link\":\"/product/email\",\"_key\":\"05a63f7f7c61\",\"title\":\"Email\"},{\"_type\":\"navItem\",\"icon\":{\"provider\":\"braze\",\"_type\":\"icon\",\"name\":\"message-text-square-02\"},\"link\":\"/product/sms\",\"_key\":\"4cc40f5b8236ff6105d6b50b84f32653\",\"title\":\"SMS\"},{\"title\":\"WhatsApp\",\"_type\":\"navItem\",\"icon\":{\"provider\":\"braze\",\"_type\":\"icon\",\"name\":\"whatsapp\"},\"link\":\"/product/whatsapp\",\"_key\":\"e9f9f32fcb48\"},{\"_type\":\"navItem\",\"icon\":{\"name\":\"phone-02\",\"provider\":\"braze\",\"_type\":\"icon\"},\"link\":\"/product/mobile-app-messaging\",\"_key\":\"9d796f5441951f7e415f36fb959d0bc4\",\"title\":\"Mobile App Messaging\"},{\"icon\":{\"provider\":\"braze\",\"_type\":\"icon\",\"name\":\"server-05\"},\"link\":\"/product/web-messaging\",\"_key\":\"7054e5d3bbc0\",\"title\":\"Web Messaging\",\"_type\":\"navItem\"},{\"link\":\"/product/audience-sync\",\"_key\":\"83ea4eaaa254\",\"title\":\"Media Audience Sync\",\"_type\":\"navItem\",\"icon\":{\"provider\":\"braze\",\"_type\":\"icon\",\"name\":\"sliders-02\"}},{\"icon\":{\"provider\":\"braze\",\"_type\":\"iconPicker\",\"name\":\"message-circle-01\"},\"link\":\"/product/line\",\"_key\":\"625112634a7c\",\"title\":\"LINE\",\"_type\":\"navItem\"}]}],\"navSectionFooter\":{\"cta\":{\"link\":\"/product/brazeai\",\"text\":\"Learn More\",\"buttonStyle\":\"purple-link\"},\"heading\":\"BrazeAI™\",\"icon\":{\"provider\":\"braze\",\"_type\":\"icon\",\"name\":\"magic-wand-01\"},\"hasFooter\":true,\"subheading\":\"Learn how BrazeAI™ is built into features across our platform.\"}},\"_type\":\"topNavItem\",\"navLink\":\"/product\",\"right\":{\"navItemLists\":[{\"_type\":\"navItemList\",\"navItems\":[{\"_type\":\"navItem\",\"icon\":{\"provider\":\"braze\",\"_type\":\"iconPicker\",\"name\":\"atom-01\"},\"link\":\"/product/overview\",\"description\":\"All your data, channels, and orchestration needs in one platform.\",\"_key\":\"e33432228beb\",\"title\":\"Braze Platform Overview\"},{\"icon\":{\"provider\":\"braze\",\"_type\":\"icon\",\"name\":\"settings-01\"},\"link\":\"/product\",\"description\":\"A breakdown of our vertically-integrated tech stack.\",\"_key\":\"bf36248f1bd917260e9c7d06d32f8a02\",\"title\":\"How it Works\",\"_type\":\"navItem\"}],\"_key\":\"69313536a06a\",\"content\":null}]},\"_key\":\"56dec6b59ebf\",\"title\":\"Product\"},{\"_key\":\"d569f32d74f4\",\"title\":\"Solutions\",\"hasSubNav\":true,\"isButton\":false,\"left\":{\"navSectionFooter\":{\"cta\":{\"buttonStyle\":\"primary\"},\"hasFooter\":false},\"navItemLists\":[{\"heading\":\"Industries\",\"_type\":\"navItemList\",\"navItems\":[{\"_type\":\"navItem\",\"icon\":{\"_type\":\"icon\",\"name\":\"globe-01\",\"provider\":\"braze\"},\"link\":\"/solutions/retail-and-ecommerce\",\"_key\":\"55197816f85c\",\"title\":\"Retail \u0026 eCommerce\"},{\"_type\":\"navItem\",\"icon\":{\"_type\":\"icon\",\"name\":\"currency-dollar\",\"provider\":\"braze\"},\"link\":\"/solutions/financial-services\",\"_key\":\"e76c29cb4353\",\"title\":\"Financial Services\"},{\"_type\":\"navItem\",\"icon\":{\"provider\":\"braze\",\"_type\":\"icon\",\"name\":\"map-01\"},\"link\":\"/solutions/travel-hospitality\",\"_key\":\"5d891afbc048\",\"title\":\"Travel \u0026 Hospitality\"},{\"_type\":\"navItem\",\"icon\":{\"name\":\"video-recorder\",\"provider\":\"braze\",\"_type\":\"icon\"},\"link\":\"/solutions/media-entertainment\",\"_key\":\"fa8ecd329386\",\"title\":\"Media \u0026 Entertainment\"},{\"title\":\"On Demand\",\"_type\":\"navItem\",\"icon\":{\"provider\":\"braze\",\"_type\":\"icon\",\"name\":\"play\"},\"link\":\"/solutions/on-demand\",\"_key\":\"f0b81fe7e5e1\"},{\"_type\":\"navItem\",\"icon\":{\"provider\":\"braze\",\"_type\":\"icon\",\"name\":\"heart-rounded\"},\"link\":\"/solutions/qsr\",\"_key\":\"bd9b98bde7d2\",\"title\":\"QSR\"}],\"_key\":\"9a21a868f0c0\"},{\"heading\":\"Use Cases\",\"_type\":\"navItemList\",\"navItems\":[{\"link\":\"/solutions/optimize-onboarding\",\"_key\":\"0c31a4e9ac4b\",\"title\":\"Optimize Onboarding\",\"_type\":\"navItem\",\"icon\":{\"provider\":\"braze\",\"_type\":\"icon\",\"name\":\"trend-up-01\"}},{\"link\":\"/solutions/boost-productivity\",\"_key\":\"0f75c9326c4a\",\"title\":\"Boost Productivity\",\"_type\":\"navItem\",\"icon\":{\"_type\":\"icon\",\"name\":\"pencil-01\",\"provider\":\"braze\"}},{\"title\":\"Improve Acquisitions\",\"_type\":\"navItem\",\"icon\":{\"provider\":\"braze\",\"_type\":\"icon\",\"name\":\"pie-chart-01\"},\"link\":\"/solutions/improve-acquisition\",\"_key\":\"00a88b4ca66c\"},{\"_key\":\"810bf8be090b\",\"title\":\"Reduce Churn\",\"_type\":\"navItem\",\"icon\":{\"provider\":\"braze\",\"_type\":\"icon\",\"name\":\"trend-down-01\"},\"link\":\"/solutions/reduce-churn\"},{\"_key\":\"6f3d8d912978\",\"title\":\"Increase Engagement\",\"_type\":\"navItem\",\"icon\":{\"provider\":\"braze\",\"_type\":\"icon\",\"name\":\"message-notification-square\"},\"link\":\"/solutions/increase-engagement\"}],\"_key\":\"c804b611c42c\"},{\"heading\":\"Braze For\",\"_type\":\"navItemList\",\"navItems\":[{\"link\":\"/braze-for-engineering\",\"_key\":\"e3abcb61c50d\",\"title\":\"Engineering\",\"_type\":\"navItem\",\"icon\":{\"provider\":\"braze\",\"_type\":\"icon\",\"name\":\"code-01\"}}],\"_key\":\"f5d12a81c390\"}]},\"_type\":\"topNavItem\",\"right\":{\"navItemLists\":[{\"description\":\"No matter your industry, keeping up with the latest marketing trends has become essential...\",\"_key\":\"d34a6e257f88\",\"content\":{\"_type\":\"report\",\"seo\":{\"pageDescription\":\"Explore the 2024 Global Customer Engagement Review with insights on marketing and customer engagement trends.\",\"openGraphImage\":{\"asset\":{\"_ref\":\"image-843b09a1e53b86b5eb3033af83574ed5ce1adb37-600x315-png\",\"_type\":\"reference\"},\"_type\":\"image\"},\"noIndex\":false,\"slug\":{\"current\":\"2024-global-customer-engagement-review\"},\"noFollow\":false,\"pageTitle\":\"2024 Global Customer Engagement Review: Insights and Trends\"},\"featuredImage\":{\"asset\":{\"url\":\"https://cdn.sanity.io/images/b7pblshe/marketing-prod/7a41b9788a8aaafae1cbc6c66ea65c817207e66a-500x500.png\"}}},\"heading\":\"2024 Global Customer Engagement Review\",\"_type\":\"featuredContentCard\"}]}},{\"hasSubNav\":true,\"isButton\":false,\"left\":{\"navItemLists\":[{\"_type\":\"navItemList\",\"navItems\":[{\"_type\":\"navItem\",\"icon\":{\"provider\":\"braze\",\"_type\":\"icon\",\"name\":\"arrow-circle-broken-right\"},\"link\":\"/partners\",\"description\":\"Explore and connect with our trusted Technology or Solutions partners\",\"_key\":\"4ce304ab6dfe\",\"title\":\"Braze Alloys\"},{\"description\":\"Discover our partnerships with the world's leading agencies, consultancies, and system integrators\",\"_key\":\"93df7b88a2a4\",\"title\":\"Solutions Partners\",\"_type\":\"navItem\",\"icon\":{\"provider\":\"braze\",\"_type\":\"icon\",\"name\":\"users-01\"},\"link\":\"/partners/solutions-partners\"},{\"description\":\"Explore our 140+ technology partnership integrations.\",\"_key\":\"778232c055b9\",\"title\":\"Technology Partners\",\"_type\":\"navItem\",\"icon\":{\"provider\":\"braze\",\"_type\":\"icon\",\"name\":\"code-02\"},\"link\":\"/partners/technology-partners\"}],\"_key\":\"c73a41ed4314\"}],\"navSectionFooter\":{\"cta\":{\"buttonStyle\":\"primary\"},\"hasFooter\":false}},\"_type\":\"topNavItem\",\"_key\":\"c16a182d80e0\",\"title\":\"Partners\",\"right\":null},{\"hasSubNav\":true,\"isButton\":false,\"left\":{\"navItemLists\":[{\"heading\":\"Learn\",\"_type\":\"navItemList\",\"navItems\":[{\"_key\":\"a02f3211e626\",\"title\":\"Resources Hub\",\"_type\":\"navItem\",\"icon\":{\"name\":\"database-02\",\"provider\":\"braze\",\"_type\":\"iconPicker\"},\"link\":\"/resources\"},{\"_type\":\"navItem\",\"icon\":{\"provider\":\"braze\",\"_type\":\"icon\",\"name\":\"thumbs-up\"},\"link\":\"/customers\",\"_key\":\"16600c98c60c\",\"title\":\"Case Studies\"},{\"_type\":\"navItem\",\"icon\":{\"_type\":\"icon\",\"name\":\"bookmark\",\"provider\":\"braze\"},\"link\":\"/resources/articles\",\"_key\":\"05eabdb4e95a\",\"title\":\"Blog\"},{\"link\":\"/resources/reports-and-guides\",\"_key\":\"7726c804d339\",\"title\":\"Reports \u0026 Guides\",\"_type\":\"navItem\",\"icon\":{\"provider\":\"braze\",\"_type\":\"icon\",\"name\":\"line-chart-up-04\"}},{\"title\":\"Videos\",\"_type\":\"navItem\",\"icon\":{\"provider\":\"braze\",\"_type\":\"icon\",\"name\":\"video-recorder\"},\"link\":\"/resources/videos\",\"_key\":\"f0643f69d3e6\"},{\"title\":\"Webinars \u0026 Events\",\"_type\":\"navItem\",\"icon\":{\"name\":\"ticket-01\",\"provider\":\"braze\",\"_type\":\"icon\"},\"link\":\"/resources/webinars-and-events\",\"_key\":\"1e6237729c32\"}],\"_key\":\"134d99094533\"}],\"navSectionFooter\":{\"icon\":{\"provider\":\"braze\",\"_type\":\"icon\",\"name\":\"file-question-02\"},\"hasFooter\":true,\"cta\":{\"buttonStyle\":\"black-button\",\"icon\":{\"_type\":\"icon\",\"name\":\"arrow-right\",\"provider\":\"braze\"},\"link\":\"https://www.braze.com/docs\"},\"heading\":\"User Documentation\"}},\"_type\":\"topNavItem\",\"right\":{\"navItemLists\":[{\"heading\":\"Grow\",\"_type\":\"navItemList\",\"navItems\":[{\"link\":\"/customer-community\",\"_key\":\"f5c7809578b6\",\"title\":\"Bonfire Customer Community\",\"_type\":\"navItem\",\"icon\":{\"provider\":\"braze\",\"_type\":\"icon\",\"name\":\"lightning-02\"}},{\"_key\":\"e24cbe6f7eb1\",\"title\":\"Braze Learning\",\"_type\":\"navItem\",\"icon\":{\"provider\":\"braze\",\"_type\":\"icon\",\"name\":\"presentation-chart-01\"},\"link\":\"https://learning.braze.com/\"},{\"icon\":{\"provider\":\"braze\",\"_type\":\"icon\",\"name\":\"award-04\"},\"link\":\"/customer-champions\",\"_key\":\"4b9b04860bd2\",\"title\":\"Customer Champion\",\"_type\":\"navItem\"},{\"title\":\"Certification\",\"_type\":\"navItem\",\"icon\":{\"provider\":\"braze\",\"_type\":\"icon\",\"name\":\"award-03\"},\"link\":\"https://learning.braze.com/page/certification\",\"_key\":\"187b2f624c3d\"},{\"title\":\"Glossary\",\"_type\":\"navItem\",\"icon\":{\"provider\":\"braze\",\"_type\":\"icon\",\"name\":\"search-refraction\"},\"link\":\"/resources/articles/glossary\",\"_key\":\"85b59ba1019e\"}],\"_key\":\"92eb6efd51b7\",\"content\":null},{\"navItems\":[{\"_type\":\"navItem\",\"icon\":{\"name\":\"help-circle\",\"provider\":\"braze\",\"_type\":\"icon\"},\"link\":\"/success\",\"_key\":\"7faad9927174\",\"title\":\"Support Overview\"},{\"link\":\"/customer-support-services\",\"_key\":\"6e2d6ed6eaf6\",\"title\":\"Professional Services\",\"_type\":\"navItem\",\"icon\":{\"provider\":\"braze\",\"_type\":\"icon\",\"name\":\"trend-up-01\"}},{\"title\":\"Customer Success\",\"_type\":\"navItem\",\"icon\":{\"provider\":\"braze\",\"_type\":\"icon\",\"name\":\"headphones-02\"},\"link\":\"/customer-success\",\"_key\":\"a69cf0162381\"}],\"_key\":\"437c2df32bb1\",\"content\":null,\"heading\":\"Support\",\"_type\":\"navItemList\"}]},\"_key\":\"b2a01e682676\",\"title\":\"Resources\"},{\"_type\":\"topNavItem\",\"right\":null,\"_key\":\"57a794378479\",\"title\":\"Company\",\"hasSubNav\":true,\"isButton\":false,\"left\":{\"navItemLists\":[{\"_type\":\"navItemList\",\"navItems\":[{\"_key\":\"333e68696a24\",\"title\":\"About Us\",\"_type\":\"navItem\",\"icon\":{\"provider\":\"braze\",\"_type\":\"icon\",\"name\":\"users-01\"},\"link\":\"/company\",\"description\":\"Learn how Braze became the leading customer engagement platform.\"},{\"description\":\"Get the latest news, numbers, and financial results.\",\"_key\":\"09f6b770db33\",\"title\":\"Investor Relations\",\"_type\":\"navItem\",\"icon\":{\"provider\":\"braze\",\"_type\":\"icon\",\"name\":\"switch-horizontal-01\"},\"link\":\"https://investors.braze.com/\"},{\"_type\":\"navItem\",\"icon\":{\"provider\":\"braze\",\"_type\":\"icon\",\"name\":\"stars-01\"},\"link\":\"/company/careers\",\"description\":\"Discover job openings \u0026 why people love working at Braze.\",\"_key\":\"311e09b9fefc\",\"title\":\"Careers\"},{\"_key\":\"e4a311c70601\",\"title\":\"ESG\",\"_type\":\"navItem\",\"icon\":{\"provider\":\"braze\",\"_type\":\"icon\",\"name\":\"trend-up-01\"},\"link\":\"https://esg.braze.com/overview/default.aspx\",\"description\":\"Explore our Environmental, Social, and Corporate Governance data.\"},{\"icon\":{\"provider\":\"braze\",\"_type\":\"icon\",\"name\":\"announcement-01\"},\"link\":\"/company/news\",\"description\":\"Find out about the latest happenings at Braze.\",\"_key\":\"a47094f6fdaf\",\"title\":\"News\",\"_type\":\"navItem\"},{\"description\":\"Get information on our legal terms, policies, compliance, and more.\",\"_key\":\"72d32f7ad851\",\"title\":\"Legal\",\"_type\":\"navItem\",\"icon\":{\"provider\":\"braze\",\"_type\":\"icon\",\"name\":\"building-08\"},\"link\":\"/company/legal\"}],\"_key\":\"5c51fa720c20\"}],\"navSectionFooter\":{\"heading\":\"Looking for something else?\",\"hasFooter\":true,\"specialBranding\":\"sageAi\",\"cta\":{\"link\":\"/company/contact\",\"text\":\"Contact Us\",\"buttonStyle\":\"primary\",\"icon\":{\"provider\":\"braze\",\"_type\":\"icon\",\"name\":\"mail-02\"}}}}}],\"_updatedAt\":\"2024-11-01T19:41:58Z\",\"publishedAt\":\"2024-11-01T19:41:57.921Z\",\"_createdAt\":\"2024-05-31T18:46:28Z\",\"_rev\":\"uHzmvE2HQDA7PXHnJvFpJO\",\"_type\":\"globalHeader\",\"language\":\"en-us\",\"right\":[{\"left\":{\"navSectionFooter\":{\"cta\":{\"buttonStyle\":\"primary\"},\"hasFooter\":false}},\"_type\":\"topNavItem\",\"navLink\":\"https://dashboard.braze.com/developers/sign_in\",\"_key\":\"f02bb2375c46\",\"title\":\"Log In\",\"hasSubNav\":false,\"isButton\":false},{\"_key\":\"6b0289735657\",\"title\":\"Get Started\",\"hasSubNav\":false,\"isButton\":true,\"left\":{\"navSectionFooter\":{\"cta\":{\"buttonStyle\":\"primary\"},\"hasFooter\":false}},\"buttonStyle\":\"purple-button\",\"_type\":\"topNavItem\",\"navLink\":\"/get-started\"}]}],[\"$\",\"div\",null,{\"className\":\"flex w-full px-0 pb-24 pt-[168px]\",\"children\":[\"$\",\"div\",null,{\"className\":\"container flex flex-col items-center gap-8 lg:flex-row lg:justify-between\",\"children\":[[\"$\",\"div\",null,{\"className\":\"flex w-full flex-col gap-12 pr-8 lg:w-[592px]\",\"children\":[[\"$\",\"div\",null,{\"className\":\"flex flex-col items-start gap-4\",\"children\":[[\"$\",\"span\",null,{\"className\":\"text-xl font-extrabold text-brandPrimary-900\",\"children\":\"404 ERROR\"}],[\"$\",\"p\",null,{\"className\":\"text-display-lg font-extrabold text-gray-900\",\"children\":\"Sorry, we can’t seem to find the page you’re looking for.\"}]]}],[\"$\",\"div\",null,{\"className\":\"flex max-w-screen-xs items-start gap-4\",\"children\":[[\"$\",\"$L19\",null,{\"variant\":\"purple-button\",\"label\":\"Go to Homepage\",\"href\":\"/\"}],[\"$\",\"$L19\",null,{\"variant\":\"black-button\",\"label\":\"Go to Resource Hub\",\"href\":\"/resources\"}]]}]]}],[\"$\",\"div\",null,{\"className\":\"flex\",\"children\":[\"$\",\"$L1a\",null,{\"src\":\"/images/404.png\",\"alt\":\"404\",\"width\":749,\"height\":374,\"className\":\"size-full object-cover\"}]}]]}]}],[\"$\",\"footer\",null,{\"className\":\"bg-gradient-to-b from-transparent to-rgba\",\"children\":[\"$\",\"div\",null,{\"className\":\"container flex flex-col items-start gap-10 px-8 py-24 md:px-24\",\"children\":[[\"$\",\"div\",null,{\"className\":\"flex flex-col items-start gap-6\",\"children\":[[\"$\",\"div\",null,{\"className\":\"flex flex-col text-[24px] font-extrabold leading-[110%] tracking-[-0.96px] text-gray-900 sm:text-[48px]\",\"children\":[[\"$\",\"span\",null,{\"children\":\"Braze.\"}],[\"$\",\"div\",null,{\"className\":\"inline-block gap-2 sm:flex sm:flex-col sm:gap-0\",\"children\":[[\"$\",\"span\",null,{\"className\":\"pr-1 sm:pr-0\",\"children\":\"Be Absolutely\"}],[\"$\",\"span\",null,{\"children\":[\"Engaging.\",[\"$\",\"sup\",null,{\"className\":\"text-md font-extrabold leading-[110%] tracking-[-0.42px] text-black sm:text-[21px]\",\"children\":\"TM\"}]]}]]}]]}],[\"$\",\"div\",null,{\"className\":\"flex flex-row items-end gap-6\",\"children\":[[\"$\",\"$L1b\",null,{\"href\":\"https://www.instagram.com/braze/\",\"children\":[\"$\",\"$L1a\",null,{\"alt\":\"Discord\",\"src\":{\"src\":\"/_next/static/media/discord.4e4f26ff.svg\",\"height\":18,\"width\":18,\"blurWidth\":0,\"blurHeight\":0},\"height\":24,\"width\":24,\"className\":\"object-contain\"}]}],[\"$\",\"$L1b\",null,{\"href\":\"https://twitter.com/braze\",\"children\":[\"$\",\"$L1a\",null,{\"alt\":\"Twitter\",\"src\":{\"src\":\"/_next/static/media/twitter.a7294f69.svg\",\"height\":20,\"width\":21,\"blurWidth\":0,\"blurHeight\":0},\"height\":24,\"width\":24,\"className\":\"object-contain\"}]}],[\"$\",\"$L1b\",null,{\"href\":\"https://www.linkedin.com/company/792882/\",\"children\":[\"$\",\"$L1a\",null,{\"alt\":\"Linkedin\",\"src\":{\"src\":\"/_next/static/media/linkedin.34c80482.svg\",\"height\":20,\"width\":21,\"blurWidth\":0,\"blurHeight\":0},\"height\":24,\"width\":24,\"className\":\"object-contain\"}]}]]}]]}],[\"$\",\"div\",null,{\"className\":\"flex w-full flex-col items-start gap-10\",\"children\":[\"$\",\"div\",null,{\"className\":\"flex w-full flex-col gap-10 sm:flex-row\",\"children\":[[\"$\",\"div\",\"0\",{\"className\":\"flex flex-col gap-4 sm:w-1/3\",\"children\":[[\"$\",\"div\",\"0\",{\"className\":\"flex flex-col\",\"children\":[[\"$\",\"div\",null,{\"className\":\"text-sm font-bold text-gray-900 \",\"children\":\"Overview\"}],false,false,false,false,false,false]}],[\"$\",\"div\",\"1\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L1b\",null,{\"href\":\"/value-of-braze\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"Why Braze\",\"children\":\"Why Braze\"}],false,false,false]}],[\"$\",\"div\",\"2\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L1b\",null,{\"href\":\"/product/overview\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"Braze Platform Overview\",\"children\":\"Braze Platform Overview\"}],false,false,false]}],[\"$\",\"div\",\"3\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L1b\",null,{\"href\":\"/product\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"How Braze Works\",\"children\":\"How Braze Works\"}],false,false,false]}],[\"$\",\"div\",\"4\",{\"className\":\"flex flex-col\",\"children\":[[\"$\",\"div\",null,{\"className\":\"text-sm font-bold text-gray-900 mt-6\",\"children\":\"Product\"}],false,false,false,false,false,false]}],[\"$\",\"div\",\"5\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L1b\",null,{\"href\":\"/product/data-activation\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"Braze Data Platform\",\"children\":\"Braze Data Platform\"}],false,false,false]}],[\"$\",\"div\",\"6\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L1b\",null,{\"href\":\"/product/brazeai\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"BrazeAI™\",\"children\":\"BrazeAI™\"}],false,false,false]}],[\"$\",\"div\",\"7\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L1b\",null,{\"href\":\"/product/reporting-analytics\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"Reporting\",\"children\":\"Reporting\"}],false,false,false]}],[\"$\",\"div\",\"8\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L1b\",null,{\"href\":\"/product/journey-orchestration\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"Journey Orchestration\",\"children\":\"Journey Orchestration\"}],false,false,false]}],[\"$\",\"div\",\"9\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L1b\",null,{\"href\":\"/product/testing-experimentation\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"Experimentation\",\"children\":\"Experimentation\"}],false,false,false]}],[\"$\",\"div\",\"10\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L1b\",null,{\"href\":\"/product/cross-channel-messaging\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"Cross-Channel Messaging\",\"children\":\"Cross-Channel Messaging\"}],false,false,false]}],[\"$\",\"div\",\"11\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L1b\",null,{\"href\":\"/product/email\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"Email\",\"children\":\"Email\"}],false,false,false]}],[\"$\",\"div\",\"12\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L1b\",null,{\"href\":\"/product/sms\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"Learn more about SMS\",\"children\":\"SMS\"}],false,false,false]}],[\"$\",\"div\",\"13\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L1b\",null,{\"href\":\"/product/whatsapp\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"WhatsApp\",\"children\":\"WhatsApp\"}],false,false,false]}],[\"$\",\"div\",\"14\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L1b\",null,{\"href\":\"/product/mobile-app-messaging\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"Mobile App Messaging\",\"children\":\"Mobile App Messaging\"}],false,false,false]}],[\"$\",\"div\",\"15\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L1b\",null,{\"href\":\"/product/web-messaging\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"Web Messaging\",\"children\":\"Web Messaging\"}],false,false,false]}],[\"$\",\"div\",\"16\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L1b\",null,{\"href\":\"/product/audience-sync\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"Media Audience Sync\",\"children\":\"Media Audience Sync\"}],false,false,false]}],[\"$\",\"div\",\"17\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L1b\",null,{\"href\":\"/product/line\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"Line\",\"children\":\"Line\"}],false,false,false]}],[\"$\",\"div\",\"18\",{\"className\":\"flex flex-col\",\"children\":[\"$undefined\",\"$undefined\",\"$undefined\",false,false,[\"$\",\"div\",null,{\"className\":\"mt-6 w-full border-t border-gray-300\"}],false]}],[\"$\",\"div\",\"19\",{\"className\":\"flex flex-col\",\"children\":[\"$undefined\",\"$undefined\",\"$undefined\",false,false,false,[\"$\",\"div\",null,{\"className\":\"flex flex-row items-start gap-6 pt-10\",\"children\":[[\"$\",\"$L1a\",\"0\",{\"alt\":\"AIPCA | SOC\",\"src\":\"https://cdn.sanity.io/images/b7pblshe/marketing-prod/6b9c0ae7f2c8420ce151b1f56bb7db2967e1445a-224x221.png\",\"height\":56,\"width\":56,\"className\":\"object-contain\"}],[\"$\",\"$L1a\",\"1\",{\"alt\":\"ISO 27001\",\"src\":\"https://cdn.sanity.io/images/b7pblshe/marketing-prod/a3a554852950907fc9e19a4364fb05b54d03e4c4-216x220.png\",\"height\":56,\"width\":56,\"className\":\"object-contain\"}]]}]]}]]}],[\"$\",\"div\",\"1\",{\"className\":\"flex flex-col gap-4 sm:w-1/3\",\"children\":[[\"$\",\"div\",\"0\",{\"className\":\"flex flex-col\",\"children\":[[\"$\",\"div\",null,{\"className\":\"text-sm font-bold text-gray-900 \",\"children\":\"Solutions\"}],false,false,false,false,false,false]}],[\"$\",\"div\",\"1\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L1b\",null,{\"href\":\"/solutions/retail-and-ecommerce\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"Retail \u0026 eCommerce\",\"children\":\"Retail \u0026 eCommerce\"}],false,false,false]}],[\"$\",\"div\",\"2\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L1b\",null,{\"href\":\"/solutions/financial-services\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"Financial Services\",\"children\":\"Financial Services\"}],false,false,false]}],[\"$\",\"div\",\"3\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L1b\",null,{\"href\":\"/solutions/travel-hospitality\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"Travel \u0026 Hospitality\",\"children\":\"Travel \u0026 Hospitality\"}],false,false,false]}],[\"$\",\"div\",\"4\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L1b\",null,{\"href\":\"/solutions/media-entertainment\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"Media \u0026 Entertainment\",\"children\":\"Media \u0026 Entertainment\"}],false,false,false]}],[\"$\",\"div\",\"5\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L1b\",null,{\"href\":\"/solutions/on-demand\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"On Demand\",\"children\":\"On Demand\"}],false,false,false]}],[\"$\",\"div\",\"6\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L1b\",null,{\"href\":\"/solutions/qsr\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"Learn more about QSR\",\"children\":\"QSR\"}],false,false,false]}],[\"$\",\"div\",\"7\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L1b\",null,{\"href\":\"/solutions/optimize-onboarding\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"Optimize Onboarding\",\"children\":\"Optimize Onboarding\"}],false,false,false]}],[\"$\",\"div\",\"8\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L1b\",null,{\"href\":\"/product/boost-productivity\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"Boost Productivity\",\"children\":\"Boost Productivity\"}],false,false,false]}],[\"$\",\"div\",\"9\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L1b\",null,{\"href\":\"/solutions/improve-acquisition\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"Improve Acquisition\",\"children\":\"Improve Acquisition\"}],false,false,false]}],[\"$\",\"div\",\"10\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L1b\",null,{\"href\":\"/solutions/reduce-churn\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"Reduce Churn\",\"children\":\"Reduce Churn\"}],false,false,false]}],[\"$\",\"div\",\"11\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L1b\",null,{\"href\":\"/solutions/increase-engagement\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"Increase Engagement\",\"children\":\"Increase Engagement\"}],false,false,false]}],[\"$\",\"div\",\"12\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L1b\",null,{\"href\":\"/braze-for-engineering\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"Braze for Engineering\",\"children\":\"Braze for Engineering\"}],false,false,false]}],[\"$\",\"div\",\"13\",{\"className\":\"flex flex-col\",\"children\":[false,[\"$\",\"div\",null,{\"className\":\"text-sm font-bold text-gray-900 mt-6\",\"children\":\"Company\"}],false,false,false,false,false]}],[\"$\",\"div\",\"14\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L1b\",null,{\"href\":\"/company\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"About Us\",\"children\":\"About Us\"}],false,false,false]}],[\"$\",\"div\",\"15\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L1b\",null,{\"href\":\"/company/careers\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"Careers\",\"children\":\"Careers\"}],false,false,false]}],[\"$\",\"div\",\"16\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L1b\",null,{\"href\":\"/company/news\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"News\",\"children\":\"News\"}],false,false,false]}],[\"$\",\"div\",\"17\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L1b\",null,{\"href\":\"https://investors.braze.com/overview/default.aspx\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"Investor Relations\",\"children\":\"Investor Relations\"}],false,false,false]}],[\"$\",\"div\",\"18\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L1b\",null,{\"href\":\"https://esg.braze.com/overview/default.aspx\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"Learn more about ESG\",\"children\":\"ESG\"}],false,false,false]}],[\"$\",\"div\",\"19\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L1b\",null,{\"href\":\"/company/legal\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"Legal\",\"children\":\"Legal\"}],false,false,false]}],[\"$\",\"div\",\"20\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L1b\",null,{\"href\":\"/company/contact\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"Contact Us \u0026 Locations\",\"children\":\"Contact Us \u0026 Locations\"}],false,false,false]}]]}],[\"$\",\"div\",\"2\",{\"className\":\"flex flex-col gap-4 sm:w-1/3\",\"children\":[[\"$\",\"div\",\"0\",{\"className\":\"flex flex-col\",\"children\":[false,false,[\"$\",\"$L1b\",null,{\"href\":\"/resources\",\"className\":\"text-sm font-bold text-gray-900 \",\"aria-label\":\"Resources\",\"children\":\"Resources\"}],false,false,false,false]}],[\"$\",\"div\",\"1\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L1b\",null,{\"href\":\"/customers\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"Case Studies\",\"children\":\"Case Studies\"}],false,false,false]}],[\"$\",\"div\",\"2\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L1b\",null,{\"href\":\"/resources/articles\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"Blog\",\"children\":\"Blog\"}],false,false,false]}],[\"$\",\"div\",\"3\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L1b\",null,{\"href\":\"/resources/reports-and-guides\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"Reports \u0026 Guides\",\"children\":\"Reports \u0026 Guides\"}],false,false,false]}],[\"$\",\"div\",\"4\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L1b\",null,{\"href\":\"/resources/benchmarks\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"Benchmarks\",\"children\":\"Benchmarks\"}],false,false,false]}],[\"$\",\"div\",\"5\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L1b\",null,{\"href\":\"/resources/videos\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"Videos\",\"children\":\"Videos\"}],false,false,false]}],[\"$\",\"div\",\"6\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L1b\",null,{\"href\":\"/resources/webinars-and-events\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"Webinars \u0026 Events\",\"children\":\"Webinars \u0026 Events\"}],false,false,false]}],[\"$\",\"div\",\"7\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L1b\",null,{\"href\":\"https://learning.braze.com/\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"Learning\",\"children\":\"Learning\"}],false,false,false]}],[\"$\",\"div\",\"8\",{\"className\":\"flex flex-col\",\"children\":[false,false,[\"$\",\"$L1b\",null,{\"href\":\"/docs\",\"className\":\"text-sm font-bold text-gray-900 mt-6\",\"aria-label\":\"Documentation\",\"children\":\"Documentation\"}],false,false,false,false]}],[\"$\",\"div\",\"9\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L1b\",null,{\"href\":\"https://www.braze.com/docs\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"Documentation Home\",\"children\":\"Documentation Home\"}],false,false,false]}],[\"$\",\"div\",\"10\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L1b\",null,{\"href\":\"/docs/user_guide/introduction\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"User Guide\",\"children\":\"User Guide\"}],false,false,false]}],[\"$\",\"div\",\"11\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L1b\",null,{\"href\":\"/docs/developer_guide/home\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"Developer Guide\",\"children\":\"Developer Guide\"}],false,false,false]}],[\"$\",\"div\",\"12\",{\"className\":\"flex flex-col\",\"children\":[false,[\"$\",\"div\",null,{\"className\":\"text-sm font-bold text-gray-900 mt-6\",\"children\":\"Partners\"}],false,false,false,false,false]}],[\"$\",\"div\",\"13\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L1b\",null,{\"href\":\"/partners\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"Braze Alloys: All Partners\",\"children\":\"Braze Alloys: All Partners\"}],false,false,false]}],[\"$\",\"div\",\"14\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L1b\",null,{\"href\":\"http://partner.braze.com/\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"Partner Portal\",\"children\":\"Partner Portal\"}],false,false,false]}]]}],[\"$\",\"div\",\"3\",{\"className\":\"flex flex-col gap-4 sm:w-1/3\",\"children\":[[\"$\",\"div\",\"0\",{\"className\":\"flex flex-col\",\"children\":[[\"$\",\"div\",null,{\"className\":\"text-sm font-bold text-gray-900 \",\"children\":\"Featured Reports\"}],false,false,false,false,false,false]}],[\"$\",\"div\",\"1\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L1b\",null,{\"href\":\"/resources/reports-and-guides/2024-global-customer-engagement-review\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"2024 Global Engagement Review\",\"children\":\"2024 Global Engagement Review\"}],false,false,false]}],[\"$\",\"div\",\"2\",{\"className\":\"flex flex-col\",\"children\":[[\"$\",\"div\",null,{\"className\":\"text-sm font-bold text-gray-900 mt-6\",\"children\":\"Support\"}],false,false,false,false,false,false]}],[\"$\",\"div\",\"3\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L1b\",null,{\"href\":\"/success\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"Support Overview\",\"children\":\"Support Overview\"}],false,false,false]}],[\"$\",\"div\",\"4\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L1b\",null,{\"href\":\"/customer-support-services\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"Professional Services\",\"children\":\"Professional Services\"}],false,false,false]}],[\"$\",\"div\",\"5\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L1b\",null,{\"href\":\"/customer-success\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"Customer Success\",\"children\":\"Customer Success\"}],false,false,false]}],[\"$\",\"div\",\"6\",{\"className\":\"flex flex-col\",\"children\":[false,[\"$\",\"div\",null,{\"className\":\"text-sm font-bold text-gray-900 mt-6\",\"children\":\"Helpful Links\"}],false,false,false,false,false]}],[\"$\",\"div\",\"7\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L1b\",null,{\"href\":\"https://dashboard.braze.com/sign_in\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"Login\",\"children\":\"Login\"}],false,false,false]}],[\"$\",\"div\",\"8\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L1b\",null,{\"href\":\"https://braze.statuspage.io/\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"System Status\",\"children\":\"System Status\"}],false,false,false]}],[\"$\",\"div\",\"9\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L1b\",null,{\"href\":\"/docs/help/support#access-the-support-portal \",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"Technical Support\",\"children\":\"Technical Support\"}],false,false,false]}]]}]]}]}],[\"$\",\"div\",null,{\"className\":\"flex flex-col gap-4 md:flex-row md:flex-wrap md:gap-4\",\"children\":[[\"$\",\"div\",null,{\"className\":\"text-xs font-normal text-gray-900 md:border-r md:border-gray-500 md:pr-4\",\"children\":\"© 2024 Braze\"}],[\"$\",\"div\",null,{\"className\":\"text-xs font-normal text-gray-900 md:border-r md:border-gray-500 md:pr-4\",\"children\":\"All Rights Reserved\"}],[\"$\",\"div\",null,{\"className\":\"text-xs font-normal md:border-r md:border-gray-500 md:pr-4\",\"children\":[\"$\",\"button\",null,{\"id\":\"ot-sdk-btn\",\"className\":\"ot-sdk-show-settings !border-0 !bg-transparent !p-0 !text-gray-900 hover:!text-primary-300\",\"style\":{\"font\":\"inherit\"},\"children\":\"Cookies\"}]}],[\"$\",\"$L1c\",null,{\"className\":\"text-xs font-normal md:border-r md:border-gray-500 md:pr-4\"}],[[\"$\",\"$L1b\",\"f9e78a4bc0f8\",{\"href\":\"/company/legal/privacy\",\"className\":\"text-xs font-normal text-gray-900 hover:text-primary-300 md:border-r md:border-gray-500 md:pr-4\",\"children\":\"Privacy Policy\"}],[\"$\",\"$L1b\",\"39b81d1cf97d\",{\"href\":\"/company/legal/preferences\",\"className\":\"text-xs font-normal text-gray-900 hover:text-primary-300 md:border-r md:border-gray-500 md:pr-4\",\"children\":\"Preference Center\"}],[\"$\",\"$L1b\",\"5cec931d4b80\",{\"href\":\"/company/legal/privacy#part_six\",\"className\":\"text-xs font-normal text-gray-900 hover:text-primary-300 md:border-r md:border-gray-500 md:pr-4\",\"children\":\"CA Notice at Collection\"}],[\"$\",\"$L1b\",\"3c2d0e4da97b\",{\"href\":\"/sitemap.xml\",\"className\":\"text-xs font-normal text-gray-900 hover:text-primary-300 \",\"children\":\"Sitemap\"}]]]}]]}]}]]}]\n"])</script><script>self.__next_f.push([1,"24:T4b9,This post contains “forward-looking statements” within the meaning of the “safe harbor” provisions of the Private Securities Litigation Reform Act of 1995, including but not limited to, statements regarding anticipated product performance. These forward-looking statements are based on the current assumptions, expectations and beliefs of Braze, and are subject to substantial risks, uncertainties and changes in circumstances that may cause actual results, performance or achievements to be materially different from any future results, performance or achievements expressed or implied by the forward-looking statements. Further information on potential factors that could affect Braze results are included in Braze’s Annual Report on Form 10-K for the fiscal year ended January 31, 2023, filed with the U.S. Securities and Exchange Commission on March 31, 2023, and the other public filings of Braze with the U.S. Securities and Exchange Commission. The forward-looking statements included in this post represent the views of Braze only as of the date of this presentation, and Braze assumes no obligation, and does not intend to update these forward-looking statements, except as required by law.28:{\"src\":\"/_next/static/media/discord.4e4f26ff.svg\",\"height\":18,\"width\":18,\"blurWidth\":0,\"blurHeight\":0}\n29:{\"src\":\"/_next/static/media/twitter.a7294f69.svg\",\"height\":20,\"width\":21,\"blurWidth\":0,\"blurHeight\":0}\n2a:{\"src\":\"/_next/static/media/linkedin.34c80482.svg\",\"height\":20,\"width\":21,\"blurWidth\":0,\"blurHeight\":0}\n"])</script><script>self.__next_f.push([1,"6:[\"$\",\"$17\",null,{\"children\":[\"$\",\"main\",null,{\"className\":\"size-full swoosh1\",\"children\":[[\"$\",\"$L18\",null,{\"settingsDocumentName\":\"Global Header Settings\",\"languages\":[{\"_type\":\"language\",\"_key\":\"6d2a2bad909c\",\"languageCode\":\"en-us\",\"title\":\"US\"},{\"_type\":\"language\",\"_key\":\"608fde5e8797\",\"languageCode\":\"ja\",\"title\":\"JP\"},{\"_type\":\"language\",\"_key\":\"2e6ce26d5e16\",\"languageCode\":\"kr\",\"title\":\"KR\"}],\"_id\":\"global-header\",\"left\":[{\"navLink\":\"/value-of-braze\",\"right\":{\"navItemLists\":[{\"_key\":\"69313536a06a\",\"_type\":\"navItemList\",\"navItems\":[{\"_type\":\"navItem\",\"description\":\"Integrated within each and every part of Braze, use the power of AI to enhance funnels.\",\"_key\":\"8ef2089e6311\",\"title\":\"Product Overview\"},{\"title\":\"How it Works\",\"_type\":\"navItem\",\"link\":\"/product\",\"description\":\"Integrated within each and every part of Braze, use the power of AI to enhance funnels.\",\"_key\":\"bf36248f1bd917260e9c7d06d32f8a02\"},{\"_key\":\"836b32d12bb35b330961dad9a0902745\",\"title\":\"Introducing Sage AI by Braze\",\"specialBranding\":\"sageAi\",\"_type\":\"navItem\",\"link\":\"/sage-ai\",\"description\":\"Integrated within each and every part of Braze, use the power of AI to enhance funnels.\"}],\"content\":null}]},\"_key\":\"d5824836636a5971c91645524813c681\",\"title\":\"Why Braze?\",\"hasSubNav\":false,\"isButton\":false,\"left\":{\"navSectionFooter\":{\"cta\":{\"link\":\"/sage-ai\",\"text\":\"Learn More\",\"buttonStyle\":\"purple-600\"},\"heading\":\"Introducing Sage AI by Braze\",\"icon\":{\"provider\":\"braze\",\"_type\":\"icon\",\"name\":\"fire\"},\"hasFooter\":true,\"subheading\":\"Integrated within each and every part of Braze, use the power of AI to enhance funnels.\",\"specialBranding\":\"sageAi\"},\"navItemLists\":[{\"heading\":\"Data\",\"_type\":\"navItemList\",\"navItems\":[{\"title\":\"Data Activation\",\"_type\":\"navItem\",\"icon\":{\"provider\":\"braze\",\"_type\":\"icon\",\"name\":\"fire\"},\"link\":\"product/data-activation\",\"description\":\"Collect and unify\",\"_key\":\"05a63f7f7c61\"},{\"_type\":\"navItem\",\"icon\":{\"_type\":\"icon\",\"name\":\"bulb\",\"provider\":\"braze\"},\"link\":\"/product/testing-experimentation\",\"description\":\"Collect and unify\",\"_key\":\"9d796f5441951f7e415f36fb959d0bc4\",\"title\":\"Personalization\"},{\"title\":\"Reporting\",\"_type\":\"navItem\",\"icon\":{\"name\":\"presentation\",\"provider\":\"braze\",\"_type\":\"icon\"},\"link\":\"/product/reporting-analytics\",\"description\":\"Collect and unify\",\"_key\":\"4cc40f5b8236ff6105d6b50b84f32653\"}],\"_key\":\"ca31c05f378a\",\"subheading\":\"This is where a short explanation of data can be held, 2 lines max.\"},{\"_key\":\"78aaae65f4a9d7d38ce1d4a87fd537d0\",\"subheading\":\"This is where a short explanation of data can be held, 2 lines max.\",\"heading\":\"Orchestration\",\"_type\":\"navItemList\",\"navItems\":[{\"description\":\"Collect and unify\",\"_key\":\"05a63f7f7c61\",\"title\":\"Journey Orchestration\",\"_type\":\"navItem\",\"link\":\"/product/journey-orchestration\"},{\"_key\":\"9d796f5441951f7e415f36fb959d0bc4\",\"title\":\"Experimentation\",\"_type\":\"navItem\",\"link\":\"/product/testing-experimentation\",\"description\":\"Collect and unify\"},{\"title\":\"Cross-Channels\",\"_type\":\"navItem\",\"link\":\"/product/cross-channel-messaging\",\"description\":\"Collect and unify\",\"_key\":\"4cc40f5b8236ff6105d6b50b84f32653\"},{\"title\":\"Media Sync\",\"_type\":\"navItem\",\"link\":\"/product/audience-sync\",\"description\":\"Collect and unify\",\"_key\":\"0d09c32152c64f12d8f35b1734f52139\"}]},{\"subheading\":\"This is where a short explanation of data can be held, 2 lines max.\",\"heading\":\"Messaging\",\"_type\":\"navItemList\",\"navItems\":[{\"link\":\"/product/email\",\"description\":\"Collect and unify\",\"_key\":\"05a63f7f7c61\",\"title\":\"Email\",\"_type\":\"navItem\"},{\"link\":\"/product/mobile-app-messaging\",\"description\":\"Collect and unify\",\"_key\":\"9d796f5441951f7e415f36fb959d0bc4\",\"title\":\"Mobile App Messaging\",\"_type\":\"navItem\"},{\"link\":\"/product/sms\",\"description\":\"Collect and unify\",\"_key\":\"4cc40f5b8236ff6105d6b50b84f32653\",\"title\":\"SMS\",\"_type\":\"navItem\"},{\"_type\":\"navItem\",\"link\":\"/product/whatsapp\",\"_key\":\"e9f9f32fcb48\",\"title\":\"WhatsApp\"},{\"_type\":\"navItem\",\"link\":\"/product/web-messaging\",\"_key\":\"7054e5d3bbc0\",\"title\":\"Web Messaging\"}],\"_key\":\"a7da871afe8e0ee9c8424c99d6830474\"}]},\"_type\":\"topNavItem\"},{\"hasSubNav\":true,\"isButton\":false,\"left\":{\"navItemLists\":[{\"heading\":\"Data\",\"_type\":\"navItemList\",\"navItems\":[{\"link\":\"/product/braze-data-platform\",\"_key\":\"a969a03ce906\",\"title\":\"Braze Data Platform\",\"_type\":\"navItem\",\"icon\":{\"provider\":\"braze\",\"_type\":\"iconPicker\",\"name\":\"lightning-02\"}},{\"title\":\"Reporting\",\"_type\":\"navItem\",\"icon\":{\"provider\":\"braze\",\"_type\":\"icon\",\"name\":\"presentation-chart-01\"},\"link\":\"/product/reporting-analytics\",\"_key\":\"4cc40f5b8236ff6105d6b50b84f32653\"}],\"_key\":\"ca31c05f378a\"},{\"heading\":\"Orchestration\",\"_type\":\"navItemList\",\"navItems\":[{\"icon\":{\"_type\":\"icon\",\"name\":\"dataflow-04\",\"provider\":\"braze\"},\"link\":\"/product/journey-orchestration\",\"_key\":\"05a63f7f7c61\",\"title\":\"Journey Orchestration\",\"_type\":\"navItem\"},{\"link\":\"/product/testing-experimentation\",\"_key\":\"9d796f5441951f7e415f36fb959d0bc4\",\"title\":\"Experimentation\",\"_type\":\"navItem\",\"icon\":{\"provider\":\"braze\",\"_type\":\"icon\",\"name\":\"horizontal-bar-chart-01\"}}],\"_key\":\"78aaae65f4a9d7d38ce1d4a87fd537d0\"},{\"_key\":\"a7da871afe8e0ee9c8424c99d6830474\",\"heading\":\"Channels\",\"_type\":\"navItemList\",\"navItems\":[{\"_type\":\"navItem\",\"icon\":{\"provider\":\"braze\",\"_type\":\"icon\",\"name\":\"cross-channels\"},\"link\":\"/product/cross-channel-messaging\",\"_key\":\"17676688c76c\",\"title\":\"Cross-Channel\"},{\"_type\":\"navItem\",\"icon\":{\"name\":\"mail-01\",\"provider\":\"braze\",\"_type\":\"icon\"},\"link\":\"/product/email\",\"_key\":\"05a63f7f7c61\",\"title\":\"Email\"},{\"_type\":\"navItem\",\"icon\":{\"provider\":\"braze\",\"_type\":\"icon\",\"name\":\"message-text-square-02\"},\"link\":\"/product/sms\",\"_key\":\"4cc40f5b8236ff6105d6b50b84f32653\",\"title\":\"SMS\"},{\"title\":\"WhatsApp\",\"_type\":\"navItem\",\"icon\":{\"provider\":\"braze\",\"_type\":\"icon\",\"name\":\"whatsapp\"},\"link\":\"/product/whatsapp\",\"_key\":\"e9f9f32fcb48\"},{\"_type\":\"navItem\",\"icon\":{\"name\":\"phone-02\",\"provider\":\"braze\",\"_type\":\"icon\"},\"link\":\"/product/mobile-app-messaging\",\"_key\":\"9d796f5441951f7e415f36fb959d0bc4\",\"title\":\"Mobile App Messaging\"},{\"icon\":{\"provider\":\"braze\",\"_type\":\"icon\",\"name\":\"server-05\"},\"link\":\"/product/web-messaging\",\"_key\":\"7054e5d3bbc0\",\"title\":\"Web Messaging\",\"_type\":\"navItem\"},{\"link\":\"/product/audience-sync\",\"_key\":\"83ea4eaaa254\",\"title\":\"Media Audience Sync\",\"_type\":\"navItem\",\"icon\":{\"provider\":\"braze\",\"_type\":\"icon\",\"name\":\"sliders-02\"}},{\"icon\":{\"provider\":\"braze\",\"_type\":\"iconPicker\",\"name\":\"message-circle-01\"},\"link\":\"/product/line\",\"_key\":\"625112634a7c\",\"title\":\"LINE\",\"_type\":\"navItem\"}]}],\"navSectionFooter\":{\"cta\":{\"link\":\"/product/brazeai\",\"text\":\"Learn More\",\"buttonStyle\":\"purple-link\"},\"heading\":\"BrazeAI™\",\"icon\":{\"provider\":\"braze\",\"_type\":\"icon\",\"name\":\"magic-wand-01\"},\"hasFooter\":true,\"subheading\":\"Learn how BrazeAI™ is built into features across our platform.\"}},\"_type\":\"topNavItem\",\"navLink\":\"/product\",\"right\":{\"navItemLists\":[{\"_type\":\"navItemList\",\"navItems\":[{\"_type\":\"navItem\",\"icon\":{\"provider\":\"braze\",\"_type\":\"iconPicker\",\"name\":\"atom-01\"},\"link\":\"/product/overview\",\"description\":\"All your data, channels, and orchestration needs in one platform.\",\"_key\":\"e33432228beb\",\"title\":\"Braze Platform Overview\"},{\"icon\":{\"provider\":\"braze\",\"_type\":\"icon\",\"name\":\"settings-01\"},\"link\":\"/product\",\"description\":\"A breakdown of our vertically-integrated tech stack.\",\"_key\":\"bf36248f1bd917260e9c7d06d32f8a02\",\"title\":\"How it Works\",\"_type\":\"navItem\"}],\"_key\":\"69313536a06a\",\"content\":null}]},\"_key\":\"56dec6b59ebf\",\"title\":\"Product\"},{\"_key\":\"d569f32d74f4\",\"title\":\"Solutions\",\"hasSubNav\":true,\"isButton\":false,\"left\":{\"navSectionFooter\":{\"cta\":{\"buttonStyle\":\"primary\"},\"hasFooter\":false},\"navItemLists\":[{\"heading\":\"Industries\",\"_type\":\"navItemList\",\"navItems\":[{\"_type\":\"navItem\",\"icon\":{\"_type\":\"icon\",\"name\":\"globe-01\",\"provider\":\"braze\"},\"link\":\"/solutions/retail-and-ecommerce\",\"_key\":\"55197816f85c\",\"title\":\"Retail \u0026 eCommerce\"},{\"_type\":\"navItem\",\"icon\":{\"_type\":\"icon\",\"name\":\"currency-dollar\",\"provider\":\"braze\"},\"link\":\"/solutions/financial-services\",\"_key\":\"e76c29cb4353\",\"title\":\"Financial Services\"},{\"_type\":\"navItem\",\"icon\":{\"provider\":\"braze\",\"_type\":\"icon\",\"name\":\"map-01\"},\"link\":\"/solutions/travel-hospitality\",\"_key\":\"5d891afbc048\",\"title\":\"Travel \u0026 Hospitality\"},{\"_type\":\"navItem\",\"icon\":{\"name\":\"video-recorder\",\"provider\":\"braze\",\"_type\":\"icon\"},\"link\":\"/solutions/media-entertainment\",\"_key\":\"fa8ecd329386\",\"title\":\"Media \u0026 Entertainment\"},{\"title\":\"On Demand\",\"_type\":\"navItem\",\"icon\":{\"provider\":\"braze\",\"_type\":\"icon\",\"name\":\"play\"},\"link\":\"/solutions/on-demand\",\"_key\":\"f0b81fe7e5e1\"},{\"_type\":\"navItem\",\"icon\":{\"provider\":\"braze\",\"_type\":\"icon\",\"name\":\"heart-rounded\"},\"link\":\"/solutions/qsr\",\"_key\":\"bd9b98bde7d2\",\"title\":\"QSR\"}],\"_key\":\"9a21a868f0c0\"},{\"heading\":\"Use Cases\",\"_type\":\"navItemList\",\"navItems\":[{\"link\":\"/solutions/optimize-onboarding\",\"_key\":\"0c31a4e9ac4b\",\"title\":\"Optimize Onboarding\",\"_type\":\"navItem\",\"icon\":{\"provider\":\"braze\",\"_type\":\"icon\",\"name\":\"trend-up-01\"}},{\"link\":\"/solutions/boost-productivity\",\"_key\":\"0f75c9326c4a\",\"title\":\"Boost Productivity\",\"_type\":\"navItem\",\"icon\":{\"_type\":\"icon\",\"name\":\"pencil-01\",\"provider\":\"braze\"}},{\"title\":\"Improve Acquisitions\",\"_type\":\"navItem\",\"icon\":{\"provider\":\"braze\",\"_type\":\"icon\",\"name\":\"pie-chart-01\"},\"link\":\"/solutions/improve-acquisition\",\"_key\":\"00a88b4ca66c\"},{\"_key\":\"810bf8be090b\",\"title\":\"Reduce Churn\",\"_type\":\"navItem\",\"icon\":{\"provider\":\"braze\",\"_type\":\"icon\",\"name\":\"trend-down-01\"},\"link\":\"/solutions/reduce-churn\"},{\"_key\":\"6f3d8d912978\",\"title\":\"Increase Engagement\",\"_type\":\"navItem\",\"icon\":{\"provider\":\"braze\",\"_type\":\"icon\",\"name\":\"message-notification-square\"},\"link\":\"/solutions/increase-engagement\"}],\"_key\":\"c804b611c42c\"},{\"heading\":\"Braze For\",\"_type\":\"navItemList\",\"navItems\":[{\"link\":\"/braze-for-engineering\",\"_key\":\"e3abcb61c50d\",\"title\":\"Engineering\",\"_type\":\"navItem\",\"icon\":{\"provider\":\"braze\",\"_type\":\"icon\",\"name\":\"code-01\"}}],\"_key\":\"f5d12a81c390\"}]},\"_type\":\"topNavItem\",\"right\":{\"navItemLists\":[{\"description\":\"No matter your industry, keeping up with the latest marketing trends has become essential...\",\"_key\":\"d34a6e257f88\",\"content\":{\"_type\":\"report\",\"seo\":{\"pageDescription\":\"Explore the 2024 Global Customer Engagement Review with insights on marketing and customer engagement trends.\",\"openGraphImage\":{\"asset\":{\"_ref\":\"image-843b09a1e53b86b5eb3033af83574ed5ce1adb37-600x315-png\",\"_type\":\"reference\"},\"_type\":\"image\"},\"noIndex\":false,\"slug\":{\"current\":\"2024-global-customer-engagement-review\"},\"noFollow\":false,\"pageTitle\":\"2024 Global Customer Engagement Review: Insights and Trends\"},\"featuredImage\":{\"asset\":{\"url\":\"https://cdn.sanity.io/images/b7pblshe/marketing-prod/7a41b9788a8aaafae1cbc6c66ea65c817207e66a-500x500.png\"}}},\"heading\":\"2024 Global Customer Engagement Review\",\"_type\":\"featuredContentCard\"}]}},{\"hasSubNav\":true,\"isButton\":false,\"left\":{\"navItemLists\":[{\"_type\":\"navItemList\",\"navItems\":[{\"_type\":\"navItem\",\"icon\":{\"provider\":\"braze\",\"_type\":\"icon\",\"name\":\"arrow-circle-broken-right\"},\"link\":\"/partners\",\"description\":\"Explore and connect with our trusted Technology or Solutions partners\",\"_key\":\"4ce304ab6dfe\",\"title\":\"Braze Alloys\"},{\"description\":\"Discover our partnerships with the world's leading agencies, consultancies, and system integrators\",\"_key\":\"93df7b88a2a4\",\"title\":\"Solutions Partners\",\"_type\":\"navItem\",\"icon\":{\"provider\":\"braze\",\"_type\":\"icon\",\"name\":\"users-01\"},\"link\":\"/partners/solutions-partners\"},{\"description\":\"Explore our 140+ technology partnership integrations.\",\"_key\":\"778232c055b9\",\"title\":\"Technology Partners\",\"_type\":\"navItem\",\"icon\":{\"provider\":\"braze\",\"_type\":\"icon\",\"name\":\"code-02\"},\"link\":\"/partners/technology-partners\"}],\"_key\":\"c73a41ed4314\"}],\"navSectionFooter\":{\"cta\":{\"buttonStyle\":\"primary\"},\"hasFooter\":false}},\"_type\":\"topNavItem\",\"_key\":\"c16a182d80e0\",\"title\":\"Partners\",\"right\":null},{\"hasSubNav\":true,\"isButton\":false,\"left\":{\"navItemLists\":[{\"heading\":\"Learn\",\"_type\":\"navItemList\",\"navItems\":[{\"_key\":\"a02f3211e626\",\"title\":\"Resources Hub\",\"_type\":\"navItem\",\"icon\":{\"name\":\"database-02\",\"provider\":\"braze\",\"_type\":\"iconPicker\"},\"link\":\"/resources\"},{\"_type\":\"navItem\",\"icon\":{\"provider\":\"braze\",\"_type\":\"icon\",\"name\":\"thumbs-up\"},\"link\":\"/customers\",\"_key\":\"16600c98c60c\",\"title\":\"Case Studies\"},{\"_type\":\"navItem\",\"icon\":{\"_type\":\"icon\",\"name\":\"bookmark\",\"provider\":\"braze\"},\"link\":\"/resources/articles\",\"_key\":\"05eabdb4e95a\",\"title\":\"Blog\"},{\"link\":\"/resources/reports-and-guides\",\"_key\":\"7726c804d339\",\"title\":\"Reports \u0026 Guides\",\"_type\":\"navItem\",\"icon\":{\"provider\":\"braze\",\"_type\":\"icon\",\"name\":\"line-chart-up-04\"}},{\"title\":\"Videos\",\"_type\":\"navItem\",\"icon\":{\"provider\":\"braze\",\"_type\":\"icon\",\"name\":\"video-recorder\"},\"link\":\"/resources/videos\",\"_key\":\"f0643f69d3e6\"},{\"title\":\"Webinars \u0026 Events\",\"_type\":\"navItem\",\"icon\":{\"name\":\"ticket-01\",\"provider\":\"braze\",\"_type\":\"icon\"},\"link\":\"/resources/webinars-and-events\",\"_key\":\"1e6237729c32\"}],\"_key\":\"134d99094533\"}],\"navSectionFooter\":{\"icon\":{\"provider\":\"braze\",\"_type\":\"icon\",\"name\":\"file-question-02\"},\"hasFooter\":true,\"cta\":{\"buttonStyle\":\"black-button\",\"icon\":{\"_type\":\"icon\",\"name\":\"arrow-right\",\"provider\":\"braze\"},\"link\":\"https://www.braze.com/docs\"},\"heading\":\"User Documentation\"}},\"_type\":\"topNavItem\",\"right\":{\"navItemLists\":[{\"heading\":\"Grow\",\"_type\":\"navItemList\",\"navItems\":[{\"link\":\"/customer-community\",\"_key\":\"f5c7809578b6\",\"title\":\"Bonfire Customer Community\",\"_type\":\"navItem\",\"icon\":{\"provider\":\"braze\",\"_type\":\"icon\",\"name\":\"lightning-02\"}},{\"_key\":\"e24cbe6f7eb1\",\"title\":\"Braze Learning\",\"_type\":\"navItem\",\"icon\":{\"provider\":\"braze\",\"_type\":\"icon\",\"name\":\"presentation-chart-01\"},\"link\":\"https://learning.braze.com/\"},{\"icon\":{\"provider\":\"braze\",\"_type\":\"icon\",\"name\":\"award-04\"},\"link\":\"/customer-champions\",\"_key\":\"4b9b04860bd2\",\"title\":\"Customer Champion\",\"_type\":\"navItem\"},{\"title\":\"Certification\",\"_type\":\"navItem\",\"icon\":{\"provider\":\"braze\",\"_type\":\"icon\",\"name\":\"award-03\"},\"link\":\"https://learning.braze.com/page/certification\",\"_key\":\"187b2f624c3d\"},{\"title\":\"Glossary\",\"_type\":\"navItem\",\"icon\":{\"provider\":\"braze\",\"_type\":\"icon\",\"name\":\"search-refraction\"},\"link\":\"/resources/articles/glossary\",\"_key\":\"85b59ba1019e\"}],\"_key\":\"92eb6efd51b7\",\"content\":null},{\"navItems\":[{\"_type\":\"navItem\",\"icon\":{\"name\":\"help-circle\",\"provider\":\"braze\",\"_type\":\"icon\"},\"link\":\"/success\",\"_key\":\"7faad9927174\",\"title\":\"Support Overview\"},{\"link\":\"/customer-support-services\",\"_key\":\"6e2d6ed6eaf6\",\"title\":\"Professional Services\",\"_type\":\"navItem\",\"icon\":{\"provider\":\"braze\",\"_type\":\"icon\",\"name\":\"trend-up-01\"}},{\"title\":\"Customer Success\",\"_type\":\"navItem\",\"icon\":{\"provider\":\"braze\",\"_type\":\"icon\",\"name\":\"headphones-02\"},\"link\":\"/customer-success\",\"_key\":\"a69cf0162381\"}],\"_key\":\"437c2df32bb1\",\"content\":null,\"heading\":\"Support\",\"_type\":\"navItemList\"}]},\"_key\":\"b2a01e682676\",\"title\":\"Resources\"},{\"_type\":\"topNavItem\",\"right\":null,\"_key\":\"57a794378479\",\"title\":\"Company\",\"hasSubNav\":true,\"isButton\":false,\"left\":{\"navItemLists\":[{\"_type\":\"navItemList\",\"navItems\":[{\"_key\":\"333e68696a24\",\"title\":\"About Us\",\"_type\":\"navItem\",\"icon\":{\"provider\":\"braze\",\"_type\":\"icon\",\"name\":\"users-01\"},\"link\":\"/company\",\"description\":\"Learn how Braze became the leading customer engagement platform.\"},{\"description\":\"Get the latest news, numbers, and financial results.\",\"_key\":\"09f6b770db33\",\"title\":\"Investor Relations\",\"_type\":\"navItem\",\"icon\":{\"provider\":\"braze\",\"_type\":\"icon\",\"name\":\"switch-horizontal-01\"},\"link\":\"https://investors.braze.com/\"},{\"_type\":\"navItem\",\"icon\":{\"provider\":\"braze\",\"_type\":\"icon\",\"name\":\"stars-01\"},\"link\":\"/company/careers\",\"description\":\"Discover job openings \u0026 why people love working at Braze.\",\"_key\":\"311e09b9fefc\",\"title\":\"Careers\"},{\"_key\":\"e4a311c70601\",\"title\":\"ESG\",\"_type\":\"navItem\",\"icon\":{\"provider\":\"braze\",\"_type\":\"icon\",\"name\":\"trend-up-01\"},\"link\":\"https://esg.braze.com/overview/default.aspx\",\"description\":\"Explore our Environmental, Social, and Corporate Governance data.\"},{\"icon\":{\"provider\":\"braze\",\"_type\":\"icon\",\"name\":\"announcement-01\"},\"link\":\"/company/news\",\"description\":\"Find out about the latest happenings at Braze.\",\"_key\":\"a47094f6fdaf\",\"title\":\"News\",\"_type\":\"navItem\"},{\"description\":\"Get information on our legal terms, policies, compliance, and more.\",\"_key\":\"72d32f7ad851\",\"title\":\"Legal\",\"_type\":\"navItem\",\"icon\":{\"provider\":\"braze\",\"_type\":\"icon\",\"name\":\"building-08\"},\"link\":\"/company/legal\"}],\"_key\":\"5c51fa720c20\"}],\"navSectionFooter\":{\"heading\":\"Looking for something else?\",\"hasFooter\":true,\"specialBranding\":\"sageAi\",\"cta\":{\"link\":\"/company/contact\",\"text\":\"Contact Us\",\"buttonStyle\":\"primary\",\"icon\":{\"provider\":\"braze\",\"_type\":\"icon\",\"name\":\"mail-02\"}}}}}],\"_updatedAt\":\"2024-11-01T19:41:58Z\",\"publishedAt\":\"2024-11-01T19:41:57.921Z\",\"_createdAt\":\"2024-05-31T18:46:28Z\",\"_rev\":\"uHzmvE2HQDA7PXHnJvFpJO\",\"_type\":\"globalHeader\",\"language\":\"en-us\",\"right\":[{\"left\":{\"navSectionFooter\":{\"cta\":{\"buttonStyle\":\"primary\"},\"hasFooter\":false}},\"_type\":\"topNavItem\",\"navLink\":\"https://dashboard.braze.com/developers/sign_in\",\"_key\":\"f02bb2375c46\",\"title\":\"Log In\",\"hasSubNav\":false,\"isButton\":false},{\"_key\":\"6b0289735657\",\"title\":\"Get Started\",\"hasSubNav\":false,\"isButton\":true,\"left\":{\"navSectionFooter\":{\"cta\":{\"buttonStyle\":\"primary\"},\"hasFooter\":false}},\"buttonStyle\":\"purple-button\",\"_type\":\"topNavItem\",\"navLink\":\"/get-started\"}],\"isCustom\":false,\"isGateWay\":false,\"isTrialPage\":false}],[\"$\",\"div\",null,{\"className\":\"flex flex-col\",\"children\":[null,[[\"$\",\"section\",null,{\"className\":\"bg-heat1 relative overflow-hidden contain-layout pt-10 sm:pt-16 pb-12 sm:pb-18 lg:pb-24 xl:pb-30\",\"id\":\"$undefined\",\"children\":[false,null,[\"$\",\"div\",null,{\"className\":\"\",\"children\":[\"$\",\"$L1d\",null,{\"underHeroBody\":null,\"forms\":null,\"mask\":\"none\",\"layout\":\"sideBySide\",\"ctaCards\":null,\"cards\":null,\"stats\":null,\"formSettings\":null,\"eyebrow\":{\"color\":null,\"headingLevel\":\"h4\",\"headingSize\":null,\"text\":null,\"icon\":null},\"backgroundIsCustomized\":true,\"body\":null,\"eyebrowType\":\"standard\",\"pageSwitcherLinks\":null,\"inset\":null,\"mediaType\":\"video\",\"textColor\":\"light\",\"cta\":null,\"contentCards\":null,\"companies\":null,\"awards\":null,\"links\":null,\"imageGalleryImages\":null,\"bodyLeft\":[{\"markDefs\":[],\"children\":[{\"_type\":\"span\",\"marks\":[],\"text\":\"Data is flowing and channels are growing. Customers are demanding the world, while AI is already transforming it. Manage it all with the right \",\"_key\":\"4b22b03074dd0\"},{\"marks\":[\"strong\"],\"text\":\"customer engagement platform.\",\"_key\":\"4b22b03074dd1\",\"_type\":\"span\"}],\"_type\":\"block\",\"style\":\"normal\",\"_key\":\"4766e9cbe526\"},{\"_type\":\"ctaBar\",\"_key\":\"6d7031f6cee3\",\"ctas\":[{\"iconPosition\":null,\"type\":\"internalLink\",\"internalLink\":{\"reference\":{\"_type\":\"page\",\"language\":\"en-us\",\"seo\":{\"slug\":{\"current\":\"get-started\"}}},\"blank\":null,\"alt\":null},\"name\":\"Get Started\",\"buttonStyle\":\"white-button\",\"_ref\":\"0a1d0926-a568-4d6e-987c-8f101452e8b9\",\"_key\":\"9498356fe289\",\"buttonSize\":\"xl\",\"icon\":null,\"buttonText\":\"Contact Sales\",\"_type\":\"reference\"},{\"_key\":\"ef27c695e960\",\"name\":\"Watch Video\",\"icon\":{\"provider\":\"braze\",\"_type\":\"iconPicker\",\"name\":\"play\"},\"buttonSize\":\"xl\",\"iconPosition\":\"trailing\",\"type\":\"popup\",\"_ref\":\"6cebba1b-c757-4c98-af36-83bf301e50b1\",\"_type\":\"reference\",\"buttonStyle\":\"white-ghost-link\",\"marketoForm\":null,\"formSettings\":null,\"buttonText\":\"Watch Video\"}],\"markDefs\":null}],\"resources\":null,\"bodyright\":null,\"embeddedForm\":null,\"caseStudyHighlight\":null,\"_key\":\"365e971c3616\",\"videoReference\":null,\"rightContentType\":\"media\",\"ctaLink\":null,\"bodyRight\":null,\"logos\":null,\"heading\":{\"text\":[{\"style\":\"normal\",\"_key\":\"3a8d123594b8\",\"markDefs\":[],\"children\":[{\"marks\":[],\"text\":\"There’s never been a better time to be a better marketer.\",\"_key\":\"521702f818990\",\"_type\":\"span\"},{\"_type\":\"span\",\"marks\":[\"font-light\"],\"text\":\"™\",\"_key\":\"3112e60618e4\"}],\"_type\":\"block\"}],\"headingLevel\":\"h1\",\"headingSize\":\"display-lg\"},\"_type\":\"hero\",\"components\":null,\"testimonials\":null,\"panels\":null,\"marketoForm\":null,\"image\":null,\"sectionId\":null,\"video\":{\"videoDetails\":{\"videoProvider\":\"wistia\",\"videoId\":\"3gi2kcrqwn\",\"thumbnail\":{\"asset\":{\"url\":\"https://cdn.sanity.io/images/b7pblshe/marketing-prod/64033dba44eba0879453cdd8fda6334c60abb97f-1699x1837.png\"}},\"thumbnailUrl\":\"https://cdn.sanity.io/images/b7pblshe/marketing-prod/64033dba44eba0879453cdd8fda6334c60abb97f-1699x1837.png\",\"_id\":null,\"title\":\"Homepage Hero\"}},\"backgroundColor\":{\"label\":\"Heat 1\",\"value\":\"linear-gradient(127deg, #C9C4FF -18.91%, #801ED7 44.07%, #FFA524 104.04%)\"},\"categories\":\"$undefined\",\"isScrollTextHero\":false,\"slug\":\"/\"}]}],false]}],[\"$\",\"section\",null,{\"className\":\"bg-white relative overflow-hidden contain-layout pb-10 sm:pb-16 sm:-mt-20 pt-10 md:pt-20 sm:rounded-t-[80px] z-10\",\"id\":\"$undefined\",\"children\":[false,\"$undefined\",[\"$\",\"div\",null,{\"className\":\"\",\"children\":\"$L1e\"}],false]}],[\"$\",\"section\",null,{\"className\":\"bg-transparent z-50 relative contain-layout pt-10 sm:pt-16 pb-6\",\"id\":\"$undefined\",\"children\":[false,\"$undefined\",[\"$\",\"div\",null,{\"className\":\"\",\"children\":[\"$\",\"$L1f\",null,{\"components\":null,\"marketoForm\":null,\"forms\":null,\"_key\":\"ba78d20671e58e247691fecb63476cae\",\"layout\":\"default\",\"videoReference\":null,\"ctaLink\":null,\"bodyLeft\":null,\"body\":null,\"pageSwitcherLinks\":null,\"cards\":null,\"bodyRight\":null,\"contentCards\":null,\"panels\":null,\"awards\":null,\"embeddedForm\":null,\"backgroundIsCustomized\":true,\"cta\":null,\"stats\":null,\"caseStudyHighlight\":null,\"ctaBar\":null,\"subheading\":[{\"children\":[{\"_type\":\"span\",\"marks\":[],\"text\":\"A majority of customers want personalized experiences from companies. Absolutely none of them want to be sold to. That’s why the move from totally-siloed campaigns to fully-orchestrated journeys is so darn important. Here’s how we’re helping organizations on their journey.\",\"_key\":\"77c3b4f30d250\"}],\"_type\":\"block\",\"style\":\"normal\",\"_key\":\"ebb4f3f439c9\",\"markDefs\":[]}],\"heading\":{\"headingLevel\":\"h2\",\"headingSize\":\"display-xl\",\"text\":[{\"_key\":\"3f6bb6825bd2\",\"markDefs\":[],\"children\":[{\"_type\":\"span\",\"marks\":[],\"text\":\"Customers don’t have campaigns, they have conversations.\",\"_key\":\"2298dbd824e20\"}],\"_type\":\"block\",\"style\":\"normal\"}]},\"eyebrow\":{\"color\":{\"label\":\"Green\",\"value\":\"hsla(155, 91%, 24%, 1)\"},\"headingLevel\":\"h4\"},\"video\":null,\"links\":null,\"underHeroBody\":null,\"backgroundColor\":{\"value\":\"transparent\",\"label\":\"Transparent\"},\"ctaCards\":null,\"companies\":null,\"logos\":null,\"testimonials\":null,\"_type\":\"headingBlock\",\"resources\":null,\"categories\":\"$undefined\"}]}],false]}],[\"$\",\"section\",null,{\"className\":\"bg-transparent sticky z-[200] top-14 overflow-hidden contain-layout pt-6 pb-6\",\"id\":\"$undefined\",\"children\":[false,\"$undefined\",[\"$\",\"div\",null,{\"className\":\"\",\"children\":[\"$\",\"$L20\",null,{\"backgroundColor\":{\"label\":\"Transparent\",\"value\":\"transparent\"},\"ctaCards\":null,\"testimonials\":null,\"body\":null,\"awards\":null,\"marketoForm\":null,\"videoReference\":null,\"video\":null,\"bodyLeft\":null,\"panels\":null,\"underHeroBody\":null,\"cta\":null,\"embeddedForm\":null,\"forms\":null,\"backgroundIsCustomized\":true,\"contentCards\":null,\"_type\":\"scroller\",\"companies\":null,\"logos\":null,\"caseStudyHighlight\":null,\"links\":[{\"target\":\"start-building-stronger-first-party-relationships\",\"_type\":\"link\",\"label\":\"Braze Data Platform\",\"internalLink\":null,\"_key\":\"5c2d0fd553ef\"},{\"target\":\"employ-braze-ai-tm-the-world-s-smartest-marketing-advisor\",\"_type\":\"link\",\"internalLink\":null,\"label\":\"BrazeAI™\",\"_key\":\"03e93d8e2ea6\"},{\"label\":\"Journey Orchestration\",\"internalLink\":null,\"_key\":\"7ea097ec0a6d\",\"target\":\"manage-campaigns-move-to-journey-orchestration\",\"_type\":\"link\"},{\"_type\":\"link\",\"label\":\"Cross-Channel Messaging\",\"_key\":\"729c02addffb\",\"target\":\"never-be-on-fewer-channels-than-your-customers\",\"internalLink\":null},{\"internalLink\":null,\"_key\":\"c64c60a60c56\",\"target\":\"secure-in-the-now-steeled-for-what-comes-next\",\"_type\":\"link\",\"label\":\"Real-time Execution\"},{\"target\":\"understand-the-real-price-of-not-operating-in-real-time\",\"internalLink\":null,\"_type\":\"link\",\"label\":\"Scale Without Fail\",\"_key\":\"66f336ce9dcb\"}],\"pageSwitcherLinks\":null,\"bodyRight\":null,\"_key\":\"44296b074c1b\",\"resources\":null,\"ctaLink\":null,\"cards\":null,\"components\":null,\"stats\":null,\"categories\":\"$undefined\"}]}],false]}],[\"$\",\"section\",null,{\"className\":\"bg-transparent relative overflow-hidden contain-layout pt-10 sm:pt-16 pb-10 sm:pb-16\",\"id\":\"start-building-stronger-first-party-relationships\",\"children\":[false,\"$undefined\",[\"$\",\"div\",null,{\"className\":\"\",\"children\":[\"$\",\"$L21\",null,{\"videoReference\":null,\"cta\":null,\"contentCards\":null,\"companies\":null,\"links\":null,\"mediaType\":\"image\",\"stats\":null,\"underHeroBody\":null,\"heading\":{\"text\":[{\"markDefs\":[],\"children\":[{\"_type\":\"span\",\"marks\":[],\"text\":\"Start building stronger first-party relationships.\",\"_key\":\"c01b09970e230\"}],\"_type\":\"block\",\"style\":\"normal\",\"_key\":\"80d245743cb7\"}],\"headingLevel\":\"h3\",\"headingSize\":\"display-md\"},\"body\":[{\"ctaBar\":null,\"content\":null,\"testimonial\":null,\"style\":\"normal\",\"ctas\":null,\"_key\":\"8c2d44bce2ba\",\"markDefs\":[],\"children\":[{\"_type\":\"span\",\"marks\":[],\"text\":\"Customers are giving you their data. What are you giving them in return? How about highly personalized, customized experiences? With Braze, you can.\",\"_key\":\"9b594deefc9e0\"}],\"_type\":\"block\"},{\"ctas\":[{\"buttonStyle\":\"black-button\",\"buttonSize\":\"sm\",\"iconPosition\":null,\"icon\":null,\"type\":\"internalLink\",\"internalLink\":{\"reference\":{\"_type\":\"productPage\",\"language\":\"en-us\",\"seo\":{\"slug\":{\"current\":\"product/braze-data-platform\",\"_type\":\"slug\"}}},\"blank\":null,\"alt\":null},\"name\":\"Braze Data Platform\",\"buttonText\":\"Braze Data Platform\"}],\"ctaBar\":null,\"content\":null,\"markDefs\":null,\"testimonial\":null,\"_type\":\"ctaBar\",\"_key\":\"db42dfb4caf2\"},{\"content\":null,\"_key\":\"6738ab66af6d\",\"ctas\":null,\"_type\":\"block\",\"style\":\"normal\",\"ctaBar\":null,\"testimonial\":null,\"markDefs\":[],\"children\":[{\"_type\":\"span\",\"marks\":[],\"text\":\"\",\"_key\":\"33013a1fdafc\"}]}],\"mediaSide\":\"right\",\"backgroundColor\":{\"label\":\"Transparent\",\"value\":\"transparent\"},\"ctaCards\":null,\"bodyLeft\":null,\"awards\":null,\"sectionId\":{\"_type\":\"slug\",\"current\":\"start-building-stronger-first-party-relationships\"},\"caseStudyHighlight\":null,\"testimonials\":null,\"eyebrow\":{\"icon\":{\"provider\":\"braze\",\"_type\":\"icon\",\"name\":\"stars-01\"},\"text\":[{\"_type\":\"block\",\"style\":\"normal\",\"_key\":\"138861ba2e4c\",\"markDefs\":[],\"children\":[{\"_key\":\"634fe4614316\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Data done right.\"}]}],\"headingLevel\":\"h4\",\"headingSize\":\"display-md\",\"color\":{\"value\":\"hsla(220, 43%, 11%, 1)\",\"label\":\"Black\"}},\"components\":null,\"bodyRight\":null,\"panels\":null,\"logos\":null,\"_key\":\"5cf8cd9cae9f\",\"pageSwitcherLinks\":null,\"cards\":null,\"ctaLink\":null,\"embeddedForm\":null,\"backgroundIsCustomized\":true,\"image\":{\"alt\":\"A phone display an IAM simple survey.\",\"asset\":{\"_ref\":\"image-8ae27b0876c5034e6dd9941a06ac2884b04811ee-1434x1349-png\",\"_type\":\"reference\"},\"_type\":\"richImage\"},\"_type\":\"switchback\",\"resources\":null,\"video\":null,\"marketoForm\":null,\"forms\":null,\"mask\":\"none\",\"categories\":\"$undefined\"}]}],false]}],[\"$\",\"section\",null,{\"className\":\"bg-transparent relative overflow-hidden contain-layout pt-10 sm:pt-16 pb-10 sm:pb-16\",\"id\":\"employ-braze-ai-tm-the-world-s-smartest-marketing-advisor\",\"children\":[false,\"$undefined\",[\"$\",\"div\",null,{\"className\":\"\",\"children\":[\"$\",\"$L21\",null,{\"bodyRight\":null,\"embeddedForm\":null,\"_key\":\"965d5b173d15f9d870fba4e43f93d953\",\"mask\":\"none\",\"heading\":{\"text\":[{\"markDefs\":[],\"children\":[{\"marks\":[],\"text\":\"Employ BrazeAI™, the world’s smartest marketing advisor.\",\"_key\":\"d71c87bc52190\",\"_type\":\"span\"}],\"_type\":\"block\",\"style\":\"normal\",\"_key\":\"de9f31c13d74\"}],\"headingLevel\":\"h3\",\"headingSize\":\"display-md\"},\"stats\":null,\"panels\":null,\"logos\":null,\"_type\":\"switchback\",\"backgroundColor\":{\"label\":\"Transparent\",\"value\":\"transparent\"},\"videoReference\":null,\"testimonials\":null,\"contentCards\":null,\"underHeroBody\":null,\"image\":{\"_type\":\"richImage\",\"alt\":\"Elements from the the Braze Sage AI interface connected to parts a push notification they control.\",\"asset\":{\"_ref\":\"image-15a98e92f67130b9f5016960cf4d956f4ffb21f0-1432x1362-png\",\"_type\":\"reference\"}},\"mediaSide\":\"left\",\"pageSwitcherLinks\":null,\"video\":null,\"links\":null,\"mediaType\":\"image\",\"resources\":null,\"forms\":null,\"cards\":null,\"cta\":null,\"caseStudyHighlight\":null,\"awards\":null,\"sectionId\":{\"current\":\"employ-braze-ai-tm-the-world-s-smartest-marketing-advisor\",\"_type\":\"slug\"},\"eyebrow\":{\"color\":{\"value\":\"hsla(220, 43%, 11%, 1)\",\"label\":\"Black\"},\"icon\":{\"provider\":\"braze\",\"_type\":\"icon\",\"name\":\"stars-01\"},\"text\":[{\"markDefs\":[],\"children\":[{\"_key\":\"634fe4614316\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"AI for Growth.\"}],\"_type\":\"block\",\"style\":\"normal\",\"_key\":\"138861ba2e4c\"}],\"headingLevel\":\"h4\"},\"ctaLink\":null,\"bodyLeft\":null,\"companies\":null,\"backgroundIsCustomized\":true,\"body\":[{\"content\":null,\"_type\":\"block\",\"style\":\"normal\",\"markDefs\":[],\"ctas\":null,\"children\":[{\"_type\":\"span\",\"marks\":[],\"text\":\"As you learn Braze, BrazeAI™ learns your brand, helping you to create on-brand content and creative, personalize journeys, and double down on winning strategies that multiply returns.\",\"_key\":\"4328e06bb64d0\"}],\"_key\":\"97b43508b6df\",\"ctaBar\":null,\"testimonial\":null},{\"_type\":\"ctaBar\",\"_key\":\"8df6edfcb680\",\"ctas\":[{\"type\":\"internalLink\",\"internalLink\":{\"reference\":{\"_type\":\"productPage\",\"language\":\"en-us\",\"seo\":{\"slug\":{\"current\":\"product/sageaibybraze\",\"_type\":\"slug\"}}},\"blank\":null,\"alt\":null},\"name\":\"BrazeAI™\",\"buttonText\":\"BrazeAI™\",\"buttonStyle\":\"black-button\",\"buttonSize\":\"sm\",\"iconPosition\":null,\"icon\":null}],\"ctaBar\":null,\"content\":null,\"markDefs\":null,\"testimonial\":null}],\"ctaCards\":null,\"components\":null,\"marketoForm\":null,\"categories\":\"$undefined\"}]}],false]}],[\"$\",\"section\",null,{\"className\":\"bg-transparent relative overflow-hidden contain-layout pt-10 sm:pt-16 pb-10 sm:pb-16\",\"id\":\"manage-campaigns-move-to-journey-orchestration\",\"children\":[false,\"$undefined\",[\"$\",\"div\",null,{\"className\":\"\",\"children\":[\"$\",\"$L21\",null,{\"backgroundColor\":{\"label\":\"Transparent\",\"value\":\"transparent\"},\"awards\":null,\"mediaType\":\"image\",\"ctaLink\":null,\"video\":null,\"testimonials\":null,\"links\":null,\"caseStudyHighlight\":null,\"forms\":null,\"image\":{\"asset\":{\"_ref\":\"image-b943a50b7e107c6cf153972c691e31f49a545a16-1594x1532-png\",\"_type\":\"reference\"},\"_type\":\"richImage\",\"alt\":\"An example of an engagement campaign built with Canvas Flow.\"},\"heading\":{\"text\":[{\"markDefs\":[],\"children\":[{\"_type\":\"span\",\"marks\":[],\"text\":\"Manage campaigns. Move to journey orchestration.\",\"_key\":\"98d6fc6bbe5b0\"}],\"_type\":\"block\",\"style\":\"normal\",\"_key\":\"277e4a971133\"}],\"headingLevel\":\"h3\",\"headingSize\":\"display-md\"},\"ctaCards\":null,\"cards\":null,\"stats\":null,\"cta\":null,\"marketoForm\":null,\"mask\":\"none\",\"_type\":\"switchback\",\"backgroundIsCustomized\":true,\"resources\":null,\"bodyLeft\":null,\"companies\":null,\"underHeroBody\":null,\"mediaSide\":\"right\",\"eyebrow\":{\"text\":[{\"markDefs\":[],\"children\":[{\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Build a Better Path.\",\"_key\":\"634fe4614316\"}],\"_type\":\"block\",\"style\":\"normal\",\"_key\":\"138861ba2e4c\"}],\"headingLevel\":\"h4\",\"color\":{\"label\":\"Light Pink\",\"value\":\"hsla(319, 89%, 82%, 1)\"},\"icon\":{\"provider\":\"braze\",\"_type\":\"icon\",\"name\":\"zap\"}},\"videoReference\":null,\"contentCards\":null,\"logos\":null,\"body\":[{\"_type\":\"block\",\"ctaBar\":null,\"ctas\":null,\"content\":null,\"testimonial\":null,\"markDefs\":[],\"children\":[{\"text\":\"No matter where you are today, highly-intelligent, always-on journey orchestration is where you’ll want to be tomorrow. See how Braze is helping brands of all sizes modernize their marketing approach.\",\"_key\":\"434b56f5058d0\",\"_type\":\"span\",\"marks\":[]}],\"style\":\"normal\",\"_key\":\"49e93854ab8f\"},{\"_key\":\"8a7d9015940c\",\"ctas\":[{\"internalLink\":{\"reference\":{\"_type\":\"productPage\",\"language\":\"en-us\",\"seo\":{\"slug\":{\"current\":\"product/journey-orchestration\",\"_type\":\"slug\"}}},\"blank\":null,\"alt\":null},\"name\":\"Journey Orchestration\",\"buttonText\":\"Journey Orchestration\",\"buttonStyle\":\"black-button\",\"buttonSize\":\"sm\",\"iconPosition\":null,\"icon\":null,\"type\":\"internalLink\"}],\"ctaBar\":null,\"content\":null,\"markDefs\":null,\"testimonial\":null,\"_type\":\"ctaBar\"}],\"_key\":\"c727dab412be68b82d03bdb592001acd\",\"pageSwitcherLinks\":null,\"components\":null,\"bodyRight\":null,\"embeddedForm\":null,\"sectionId\":{\"current\":\"manage-campaigns-move-to-journey-orchestration\",\"_type\":\"slug\"},\"panels\":null,\"categories\":\"$undefined\"}]}],false]}],[\"$\",\"section\",null,{\"className\":\"bg-transparent relative overflow-hidden contain-layout pt-10 sm:pt-16 pb-10 sm:pb-16\",\"id\":\"never-be-on-fewer-channels-than-your-customers\",\"children\":[false,\"$undefined\",[\"$\",\"div\",null,{\"className\":\"\",\"children\":[\"$\",\"$L21\",null,{\"cards\":null,\"bodyRight\":null,\"companies\":null,\"_type\":\"switchback\",\"ctaCards\":null,\"testimonials\":null,\"marketoForm\":null,\"sectionId\":{\"current\":\"never-be-on-fewer-channels-than-your-customers\",\"_type\":\"slug\"},\"mediaSide\":\"left\",\"backgroundColor\":{\"label\":\"Transparent\",\"value\":\"transparent\"},\"embeddedForm\":null,\"heading\":{\"text\":[{\"children\":[{\"_key\":\"b71f7a4d96b50\",\"_type\":\"span\",\"marks\":[],\"text\":\"Never be on fewer channels than your customers.\"}],\"_type\":\"block\",\"style\":\"normal\",\"_key\":\"e5e7cd09ae48\",\"markDefs\":[]}],\"headingLevel\":\"h3\",\"headingSize\":\"display-md\"},\"mask\":\"none\",\"resources\":null,\"logos\":null,\"videoReference\":null,\"video\":null,\"panels\":null,\"body\":[{\"markDefs\":[],\"children\":[{\"_type\":\"span\",\"marks\":[],\"text\":\"Whether you start with email or another channel, you’ll want to keep expanding to keep up with customers. See how cross-channel marketing on a single platform can drive revenue and steer your team toward the future.\",\"_key\":\"7d4a002ce6c30\"}],\"ctaBar\":null,\"content\":null,\"_type\":\"block\",\"_key\":\"116175855254\",\"testimonial\":null,\"style\":\"normal\",\"ctas\":null},{\"ctas\":[{\"buttonSize\":\"sm\",\"iconPosition\":null,\"icon\":null,\"type\":\"internalLink\",\"internalLink\":{\"reference\":{\"_type\":\"productPage\",\"language\":\"en-us\",\"seo\":{\"slug\":{\"current\":\"product/cross-channel-messaging\",\"_type\":\"slug\"}}},\"blank\":null,\"alt\":null},\"name\":\"Cross-Channel Messaging\",\"buttonText\":\"Cross-Channel Messaging\",\"buttonStyle\":\"black-button\"}],\"ctaBar\":null,\"content\":null,\"markDefs\":null,\"testimonial\":null,\"_type\":\"ctaBar\",\"_key\":\"8a7d9015940c\"}],\"stats\":null,\"cta\":null,\"contentCards\":null,\"mediaType\":\"image\",\"image\":{\"_type\":\"richImage\",\"alt\":\"A list of messaging channels supported by Braze\",\"asset\":{\"_ref\":\"image-bb747c240c09375499a123c87972731ebee3f78d-1492x1357-png\",\"_type\":\"reference\"}},\"links\":null,\"_key\":\"2f37973d8ee573ddfe8a865f485db014\",\"pageSwitcherLinks\":null,\"ctaLink\":null,\"backgroundIsCustomized\":true,\"eyebrow\":{\"color\":{\"label\":\"Magenta\",\"value\":\"hsla(327, 80%, 42%, 1)\"},\"icon\":{\"provider\":\"braze\",\"_type\":\"icon\",\"name\":\"chart-breakout-circle\"},\"text\":[{\"style\":\"normal\",\"_key\":\"138861ba2e4c\",\"markDefs\":[],\"children\":[{\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Cross-Channel Your Creativity.\",\"_key\":\"634fe4614316\"}],\"_type\":\"block\"}],\"headingLevel\":\"h4\"},\"components\":null,\"forms\":null,\"caseStudyHighlight\":null,\"bodyLeft\":null,\"awards\":null,\"underHeroBody\":null,\"categories\":\"$undefined\"}]}],false]}],[\"$\",\"section\",null,{\"className\":\"bg-transparent relative overflow-hidden contain-layout pt-10 sm:pt-16 pb-10 sm:pb-16\",\"id\":\"secure-in-the-now-steeled-for-what-comes-next\",\"children\":[false,\"$undefined\",[\"$\",\"div\",null,{\"className\":\"\",\"children\":[\"$\",\"$L21\",null,{\"backgroundIsCustomized\":true,\"components\":null,\"resources\":null,\"logos\":null,\"awards\":null,\"caseStudyHighlight\":null,\"forms\":null,\"eyebrow\":{\"headingLevel\":\"h4\",\"color\":{\"label\":\"Orange\",\"value\":\"hsla(22, 92%, 37%, 1)\"},\"icon\":{\"provider\":\"braze\",\"_type\":\"icon\",\"name\":\"zap\"},\"text\":[{\"children\":[{\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"As Real Time As It Gets.\",\"_key\":\"634fe4614316\"}],\"_type\":\"block\",\"style\":\"normal\",\"_key\":\"138861ba2e4c\",\"markDefs\":[]}]},\"_type\":\"switchback\",\"video\":null,\"bodyRight\":null,\"panels\":null,\"embeddedForm\":null,\"mediaSide\":\"right\",\"sectionId\":{\"current\":\"secure-in-the-now-steeled-for-what-comes-next\",\"_type\":\"slug\"},\"videoReference\":null,\"companies\":null,\"marketoForm\":null,\"mediaType\":\"image\",\"ctaCards\":null,\"cta\":null,\"ctaLink\":null,\"bodyLeft\":null,\"underHeroBody\":null,\"mask\":\"none\",\"testimonials\":null,\"contentCards\":null,\"pageSwitcherLinks\":null,\"cards\":null,\"links\":null,\"_key\":\"e8b3a9a5038fbef5f7d05c9bd722dd30\",\"heading\":{\"text\":[{\"markDefs\":[],\"children\":[{\"_type\":\"span\",\"marks\":[],\"text\":\"Understand the real price of not operating in real time.\",\"_key\":\"d71229c68bfe0\"}],\"_type\":\"block\",\"style\":\"normal\",\"_key\":\"bd170c41f123\"}],\"headingLevel\":\"h3\",\"headingSize\":\"display-md\"},\"body\":[{\"_type\":\"block\",\"_key\":\"8ecccb1e1227\",\"children\":[{\"_type\":\"span\",\"marks\":[],\"text\":\"It’s a simple fact: Batch-and-blast campaigns leave money on the table. Discover the ROI-generating power of just-in-time, just-for-you messaging. Delivered with sub-second speed.\",\"_key\":\"8fbe982367200\"}],\"ctas\":null,\"ctaBar\":null,\"style\":\"normal\",\"markDefs\":[],\"content\":null,\"testimonial\":null},{\"_type\":\"ctaBar\",\"_key\":\"8a7d9015940c\",\"ctas\":[{\"type\":\"internalLink\",\"internalLink\":{\"reference\":{\"_type\":\"page\",\"language\":\"en-us\",\"seo\":{\"slug\":{\"current\":\"product\"}}},\"blank\":null,\"alt\":null},\"name\":\"How Braze Works\",\"buttonText\":\"How Braze Works\",\"buttonStyle\":\"black-button\",\"buttonSize\":\"sm\",\"iconPosition\":null,\"icon\":null}],\"ctaBar\":null,\"content\":null,\"markDefs\":null,\"testimonial\":null}],\"image\":{\"_type\":\"richImage\",\"alt\":\"An example back-in-stock alert push notification\",\"asset\":{\"_ref\":\"image-ef9eb34d1daf68c1d0fd083e5615ad6c0e6afbdc-1747x1498-png\",\"_type\":\"reference\"}},\"backgroundColor\":{\"label\":\"Transparent\",\"value\":\"transparent\"},\"stats\":null,\"categories\":\"$undefined\"}]}],false]}],[\"$\",\"section\",null,{\"className\":\"bg-transparent relative overflow-hidden contain-layout pt-10 sm:pt-16 pb-12 sm:pb-20 sm:rounded-b-[24px] z-10\",\"id\":\"understand-the-real-price-of-not-operating-in-real-time\",\"children\":[false,\"$undefined\",[\"$\",\"div\",null,{\"className\":\"\",\"children\":[\"$\",\"$L21\",null,{\"stats\":null,\"resources\":null,\"testimonials\":null,\"logos\":null,\"mediaType\":\"image\",\"mask\":\"none\",\"pageSwitcherLinks\":null,\"bodyLeft\":null,\"embeddedForm\":null,\"backgroundIsCustomized\":true,\"_key\":\"63f1b0871ce70cc2531ef48c064f45e4\",\"heading\":{\"headingSize\":\"display-md\",\"text\":[{\"_type\":\"block\",\"style\":\"normal\",\"_key\":\"ee4a13a4727d\",\"markDefs\":[],\"children\":[{\"_type\":\"span\",\"marks\":[],\"text\":\"Secure in the now, steeled for what comes next.\",\"_key\":\"9f4fa396e2490\"}]}],\"headingLevel\":\"h3\"},\"contentCards\":null,\"underHeroBody\":null,\"marketoForm\":null,\"video\":null,\"bodyRight\":null,\"awards\":null,\"image\":{\"_type\":\"richImage\",\"alt\":\"~2.2 Trillion messages in sent in one year. 6 billion monthly active users.\",\"asset\":{\"_ref\":\"image-7549beec3e56ade026f4d4cf54d7f7db4949032f-1226x1132-png\",\"_type\":\"reference\"}},\"mediaSide\":\"left\",\"cards\":null,\"components\":null,\"cta\":null,\"ctaLink\":null,\"forms\":null,\"_type\":\"switchback\",\"backgroundColor\":{\"label\":\"Transparent\",\"value\":\"transparent\"},\"eyebrow\":{\"headingLevel\":\"h4\",\"color\":{\"label\":\"Gray\",\"value\":\"hsla(221, 13%, 46%, 1)\"},\"icon\":{\"provider\":\"braze\",\"_type\":\"icon\",\"name\":\"arrow-narrow-up-right\"},\"text\":[{\"_type\":\"block\",\"style\":\"normal\",\"_key\":\"138861ba2e4c\",\"markDefs\":[],\"children\":[{\"marks\":[\"strong\"],\"text\":\"Growth. Simply and Securely Delivered.\",\"_key\":\"634fe4614316\",\"_type\":\"span\"}]}]},\"ctaCards\":null,\"videoReference\":null,\"companies\":null,\"body\":[{\"_type\":\"block\",\"style\":\"normal\",\"markDefs\":[],\"children\":[{\"marks\":[],\"text\":\"Whether it’s advancements in global privacy and security regulations, or your own influx of data, we take pride in keeping you safe as you create, test and grow. Learn more about how we keep our customers ahead of the compliance and scalability curves.\",\"_key\":\"227551ccf6ab0\",\"_type\":\"span\"}],\"ctas\":null,\"ctaBar\":null,\"_key\":\"a03d6bef61c9\",\"content\":null,\"testimonial\":null},{\"_key\":\"8a7d9015940c\",\"ctas\":[{\"icon\":null,\"type\":\"internalLink\",\"internalLink\":{\"reference\":{\"_type\":\"blogPost\",\"language\":\"en-us\",\"seo\":{\"slug\":{\"current\":\"black-friday-cyber-monday-2023\"}}},\"blank\":null,\"alt\":null},\"name\":\"Scale without Fail\",\"buttonText\":\"Scale without Fail\",\"buttonStyle\":\"black-button\",\"buttonSize\":\"sm\",\"iconPosition\":null}],\"ctaBar\":null,\"content\":null,\"markDefs\":null,\"testimonial\":null,\"_type\":\"ctaBar\"},{\"edgeTreatments\":{\"bottom\":\"straight\",\"top\":\"straight\"},\"_type\":\"trustBar\",\"content\":null,\"testimonial\":null,\"textColor\":\"dark\",\"_key\":\"f55b185d23d1\",\"padding\":{\"top\":64,\"bottom\":64},\"markDefs\":null,\"style\":\"fixed\",\"inset\":{\"insetBottom\":false,\"insetTop\":false},\"ctas\":null,\"backgroundIsCustomized\":false,\"heading\":\"Made to scale with companies of all sizes\",\"companies\":[{\"_key\":\"b42be844bbb3\",\"asset\":{\"_type\":\"reference\",\"_ref\":\"image-f4e18f2e169a4b15aac4f280f8462fa5b31e1274-92x50-svg\"},\"_type\":\"logo\",\"alt\":\"HIPPA Compliant\"},{\"asset\":{\"_ref\":\"image-eb790df0a742d7096182ccb730e82b3390ec1308-280x282-png\",\"_type\":\"reference\"},\"_type\":\"logo\",\"alt\":\"a blue and white iso certified company logo\",\"_key\":\"b147571a7811\"},{\"_type\":\"logo\",\"alt\":\"a logo for aicpa soc 2 formerly sas 70 reports\",\"_key\":\"ff33c8458592\",\"asset\":{\"_ref\":\"image-269f491837d41de2cbe1d6a123d6f2e70e582082-296x274-png\",\"_type\":\"reference\"}}],\"ctaBar\":null},{\"testimonial\":null,\"markDefs\":[],\"_type\":\"block\",\"_key\":\"8a88c94e8df6\",\"ctas\":null,\"ctaBar\":null,\"content\":null,\"children\":[{\"text\":\"\",\"_key\":\"8f6c2f81e586\",\"_type\":\"span\",\"marks\":[]}],\"style\":\"normal\"}],\"sectionId\":{\"current\":\"understand-the-real-price-of-not-operating-in-real-time\",\"_type\":\"slug\"},\"panels\":null,\"links\":null,\"caseStudyHighlight\":null,\"categories\":\"$undefined\"}]}],false]}],[\"$\",\"section\",null,{\"className\":\"bg-heat2 relative overflow-hidden contain-layout pt-12 sm:pt-18 lg:pt-24 xl:pt-30 pb-10 sm:pb-16\",\"id\":\"$undefined\",\"children\":[false,\"$undefined\",[\"$\",\"div\",null,{\"className\":\"\",\"children\":[\"$\",\"$L22\",null,{\"marketoForm\":null,\"_type\":\"caseStudyPanel\",\"backgroundColor\":{\"label\":\"Heat 2\",\"value\":\"linear-gradient(323deg, #E9371F -0.14%, #FFA524 49.92%, #FFA4FB 102.11%)\"},\"heading\":{\"headingSize\":\"display-xl\",\"text\":[{\"_type\":\"block\",\"style\":\"normal\",\"_key\":\"c4d89db80353\",\"markDefs\":[],\"children\":[{\"_type\":\"span\",\"marks\":[],\"text\":\"Your brand has a message, how you deliver it matters.\",\"_key\":\"b0b35250ef900\"}]}],\"headingLevel\":\"h2\"},\"cards\":null,\"components\":null,\"bodyRight\":null,\"logos\":null,\"backgroundIsCustomized\":true,\"stats\":null,\"testimonials\":null,\"contentCards\":null,\"companies\":null,\"bodyLeft\":null,\"pageSwitcherLinks\":null,\"body\":null,\"forms\":null,\"caseStudyHighlight\":null,\"panels\":null,\"underHeroBody\":null,\"embeddedForm\":null,\"_key\":\"8c19258616b6\",\"cta\":{\"icon\":null,\"type\":\"internalLink\",\"internalLink\":{\"reference\":{\"_type\":\"page\",\"language\":\"en-us\",\"seo\":{\"slug\":{\"current\":\"customers\"}}},\"blank\":null,\"alt\":null},\"name\":\"Read All Success Stories\",\"buttonText\":\"Read All Success Stories\",\"buttonStyle\":\"black-button\",\"buttonSize\":\"xl\",\"iconPosition\":\"trailing\"},\"awards\":null,\"ctaCards\":null,\"resources\":null,\"ctaLink\":null,\"video\":null,\"caseStudies\":[{\"caseStudyHighlight\":{\"ctaLabel\":null,\"customText\":null,\"testimonial\":{\"author\":null,\"_id\":\"imported-craft-testimonial-from-doc-18064-block-3\",\"attributionDetails\":\"Victoria Mitchell, Manager of CRM Channel Strategy at Pizza Hut\",\"body\":[{\"markDefs\":[],\"children\":[{\"marks\":[],\"text\":\"We’ve been really impressed with how Braze has enabled us to advance our customer communication strategies across email, SMS and mobile channels. The cross-channel integrations and targeting capabilities continue to be crucial as we look forward to 2021 and beyond. We are honored to be Braze’s Customer of the Year!\",\"_key\":\"7cae8932324c0\",\"_type\":\"span\"}],\"_type\":\"block\",\"style\":\"normal\",\"_key\":\"7cae8932324c\"}],\"overrideAttribution\":true},\"type\":\"testimonial\",\"heading\":null,\"body\":null,\"includeCta\":null},\"tabTitle\":\"Increase Lifetime Value\",\"_type\":\"caseStudyEntry\",\"overrideImage\":{\"asset\":{\"url\":\"https://cdn.sanity.io/images/b7pblshe/marketing-prod/3077f2f82839b8c97fb9d19b5d1729707427b908-1010x1200.png\"}},\"metrics\":[{\"_type\":\"metric\",\"description\":\"Increase in revenue\",\"_key\":\"cb7292c4ca90\",\"value\":\"21%\"},{\"_type\":\"metric\",\"description\":\"Increase in transactions\",\"_key\":\"83f52cd6dff0\",\"value\":\"30%\"}],\"_key\":\"0e9965d8f8f2\",\"caseStudy\":{\"publicationDates\":{\"publishedAt\":\"2021-02-02T11:17:24-05:00\",\"updatedAt\":\"2024-04-08T10:45:50-04:00\"},\"_type\":\"caseStudy\",\"title\":\"Pizza Hut Adds Key New Channels and Drives a 21% Increase in Revenue With Machine Learning\",\"seo\":{\"noIndex\":false,\"slug\":{\"current\":\"pizza-hut-case-study\"},\"noFollow\":false,\"pageTitle\":\"Pizza Hut Case Study | Driving QSR Success with Braze\",\"pageDescription\":\"Learn how Pizza Hut boosted revenue by 21% through personalized customer engagement strategies, including email and SMS marketing powered by Braze.\",\"openGraphImage\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-f328aa2dace025ba83045708d0e2d1b0951bb9af-1200x628-png\",\"_type\":\"reference\"}}},\"company\":{\"url\":\"https://www.pizzahut.com/\",\"_createdAt\":\"2024-05-16T18:06:20Z\",\"_rev\":\"CgMgZ8HI74LYPfWsMdHQ4Z\",\"_type\":\"company\",\"name\":\"PizzaHut\",\"_id\":\"imported-craft-48090\",\"_updatedAt\":\"2024-07-31T21:21:01Z\",\"logotype\":{\"default\":{\"asset\":{\"url\":\"https://cdn.sanity.io/images/b7pblshe/marketing-prod/75b0d7a1bac61fe8c7bda08df2bf88daa8f2e8df-1600x900.png\"}},\"onDark\":null,\"onLight\":null}},\"_createdAt\":\"2024-05-16T14:52:24Z\",\"_updatedAt\":\"2024-10-25T18:04:04Z\",\"_rev\":\"eOGTVivSz2oqfsen7MbKmU\",\"problem\":\"Before Pizza Hut switched to Braze, they had a strong but somewhat inflexible email and SMS program. Their existing platform did not have native mobile channels nor a single view of cross-channel customer communications. Getting relevant data into the system to execute on was complex and slow.\",\"partners\":[],\"publishedAt\":\"2024-10-25T18:04:03.753Z\",\"metrics\":[{\"description\":\"Increase in revenue\",\"_key\":\"Ey2mbKLp\",\"value\":\"21%\"},{\"value\":\"30%\",\"description\":\"Increase in transactions\",\"_key\":\"RsXR8ueG\"},{\"description\":\"Increase in profit\",\"_key\":\"IW9tvDAu\",\"value\":\"10%\"}],\"featuredImage\":{\"caption\":null,\"asset\":{\"url\":\"https://cdn.sanity.io/images/b7pblshe/marketing-prod/0144dbf3cade9f4038d0602836c30aa6955e7b49-900x1220.png\"},\"_type\":\"richImage\",\"alt\":null},\"results\":\"The MAB executions drove a 30% lift in transactions, a 21% lift in revenue, and a 10% lift in profit vs. the standard email program.\",\"author\":null,\"categories\":{\"productFeatures\":[{\"_ref\":\"imported-craft-50412\",\"_type\":\"reference\",\"_key\":\"e9i35fJP\"},{\"_key\":\"jiZPSi1W\",\"_ref\":\"imported-craft-27527\",\"_type\":\"reference\"},{\"_ref\":\"imported-craft-49349\",\"_type\":\"reference\",\"_key\":\"YhNzBNcA\"}],\"useCases\":[{\"_type\":\"reference\",\"_key\":\"hi4Gfp6k\",\"_ref\":\"imported-craft-479\"}],\"topics\":[{\"_ref\":\"imported-craft-489\",\"_type\":\"reference\",\"_key\":\"vZDP7uiU\"},{\"_ref\":\"imported-craft-62714\",\"_type\":\"reference\",\"_key\":\"c7b0ZWtO\"}]},\"_id\":\"imported-craft-18064\",\"strategy\":\"Within months of migrating to Braze, Pizza Hut launched a proprietary multi-armed bandit (MAB) machine learning multivariate test. These algorithms allowed them to test and optimize their email strategy in real time.\",\"body\":[{\"markDefs\":[{\"href\":\"https://www.businessinsider.com/pizza-on-the-international-space-station-2015-2\",\"_key\":\"6d233db6bd6d\",\"_type\":\"link\"},{\"_type\":\"link\",\"href\":\"https://money.cnn.com/2016/05/11/news/companies/pizza-hut-kilimanjaro/index.html\",\"_key\":\"31cd4dc7bea0\"}],\"children\":[{\"_type\":\"span\",\"marks\":[],\"text\":\"With over 18,000 restaurants worldwide, Pizza Hut has changed the way people eat and enjoy pizza. From the White House to the \",\"_key\":\"bf33b3d321dd0\"},{\"marks\":[\"6d233db6bd6d\"],\"text\":\"International Space Station\",\"_key\":\"bf33b3d321dd1\",\"_type\":\"span\"},{\"_type\":\"span\",\"marks\":[],\"text\":\" to the top of \",\"_key\":\"bf33b3d321dd2\"},{\"_key\":\"bf33b3d321dd3\",\"_type\":\"span\",\"marks\":[\"31cd4dc7bea0\"],\"text\":\"Mount Kilimanjaro\"},{\"_type\":\"span\",\"marks\":[],\"text\":\", Pizza Hut does whatever it takes to deliver hot, tasty slices to their customers. The Yum! Brands-owned chain is committed to bringing the joy of pizza to everything they do.\",\"_key\":\"bf33b3d321dd4\"}],\"_type\":\"block\",\"style\":\"normal\",\"_key\":\"bf33b3d321dd\"},{\"children\":[{\"_type\":\"span\",\"marks\":[],\"text\":\"Before implementing Braze in the Spring of 2019, Pizza Hut had a decent \",\"_key\":\"e03d7bfb16970\"},{\"_type\":\"span\",\"marks\":[\"40dc867c61db\"],\"text\":\"email\",\"_key\":\"e03d7bfb16971\"},{\"_type\":\"span\",\"marks\":[],\"text\":\" and \",\"_key\":\"e03d7bfb16972\"},{\"_type\":\"span\",\"marks\":[\"f8f79d7c87c3\"],\"text\":\"SMS\",\"_key\":\"e03d7bfb16973\"},{\"marks\":[],\"text\":\" program—but they knew they could do better for their customers. Their existing platform did not have native mobile channels nor a single view of \",\"_key\":\"e03d7bfb16974\",\"_type\":\"span\"},{\"_type\":\"span\",\"marks\":[\"8897db04efd3\"],\"text\":\"cross-channel\",\"_key\":\"e03d7bfb16975\"},{\"_type\":\"span\",\"marks\":[],\"text\":\" customer communications, and getting relevant data into the system to execute on was clunky and slow. In order to provide their customers with more relevant and meaningful messaging, they wanted to expand their channel mix to include more mobile channels while hyper-personalizing experiences within existing channels. The team knew their existing, inflexible platform wouldn’t be able to keep up. So they switched to Braze.\",\"_key\":\"e03d7bfb16976\"}],\"_type\":\"block\",\"style\":\"normal\",\"_key\":\"e03d7bfb1697\",\"markDefs\":[{\"reference\":{\"_ref\":\"imported-craft-8672\",\"_type\":\"reference\"},\"_type\":\"internalLink\",\"_key\":\"40dc867c61db\"},{\"reference\":{\"_ref\":\"imported-craft-24343\",\"_type\":\"reference\"},\"_type\":\"internalLink\",\"_key\":\"f8f79d7c87c3\"},{\"reference\":{\"_ref\":\"imported-craft-20985\",\"_type\":\"reference\"},\"_type\":\"internalLink\",\"_key\":\"8897db04efd3\"}]},{\"_ref\":\"imported-craft-jy7vje3vrs\",\"_type\":\"videoReference\",\"_key\":\"BY49sqK-Y8eOfZDUEl8Rm\"},{\"alt\":null,\"caption\":null,\"_key\":\"xnhF3ECu\",\"asset\":{\"_ref\":\"image-0d53d68f3b9c16a132a7d0ea4a7a416dc5501e99-2400x1200-png\",\"_type\":\"reference\"},\"_type\":\"richImage\"},{\"_key\":\"91df3d769fa8\",\"markDefs\":[{\"reference\":{\"_ref\":\"imported-craft-12273\",\"_type\":\"reference\"},\"_type\":\"internalLink\",\"_key\":\"2f79f4ac3cf1\"},{\"_type\":\"link\",\"href\":\"/resources/articles/whats-testing-anyway\",\"_key\":\"6a87775f9b1f\"},{\"_type\":\"link\",\"href\":\"/why-braze/customer-engagement\",\"_key\":\"9e48bef1c5d4\"},{\"reference\":{\"_ref\":\"imported-craft-6621\",\"_type\":\"reference\"},\"_type\":\"internalLink\",\"_key\":\"789441cacb21\"},{\"reference\":{\"_type\":\"reference\",\"_ref\":\"imported-craft-5842\"},\"_type\":\"internalLink\",\"_key\":\"313aca58a119\"}],\"children\":[{\"text\":\"Within just a few months of migrating their communications to Braze, the Pizza Hut team stood up an incredibly complex \",\"_key\":\"91df3d769fa80\",\"_type\":\"span\",\"marks\":[]},{\"_type\":\"span\",\"marks\":[\"2f79f4ac3cf1\"],\"text\":\"multi-armed bandit\",\"_key\":\"91df3d769fa81\"},{\"_type\":\"span\",\"marks\":[],\"text\":\" (MAB) machine learning \",\"_key\":\"91df3d769fa82\"},{\"_type\":\"span\",\"marks\":[\"6a87775f9b1f\"],\"text\":\"multivariate test\",\"_key\":\"91df3d769fa83\"},{\"_type\":\"span\",\"marks\":[],\"text\":\", which never would have been possible on their prior \",\"_key\":\"91df3d769fa84\"},{\"_type\":\"span\",\"marks\":[\"9e48bef1c5d4\"],\"text\":\"customer engagement\",\"_key\":\"91df3d769fa85\"},{\"_type\":\"span\",\"marks\":[],\"text\":\" platform. Thanks to the ease of loading data into Braze, the flexibility of the Braze platform’s \",\"_key\":\"91df3d769fa86\"},{\"_type\":\"span\",\"marks\":[\"789441cacb21\"],\"text\":\"Canvas\",\"_key\":\"91df3d769fa87\"},{\"marks\":[],\"text\":\" customer journey builder, and the ability to build multi-faceted dynamic logic through \",\"_key\":\"91df3d769fa88\",\"_type\":\"span\"},{\"_key\":\"91df3d769fa89\",\"_type\":\"span\",\"marks\":[\"313aca58a119\"],\"text\":\"Liquid\"},{\"marks\":[],\"text\":\", the team was able to build and launch highly targeted emails with hundreds of variants. Pizza Hut’s proprietary MAB machine learning algorithms reviewed results every couple of days and fed back updated execution information so email strategies could be optimized in real time.\",\"_key\":\"91df3d769fa810\",\"_type\":\"span\"}],\"_type\":\"block\",\"style\":\"normal\"},{\"_key\":\"973dd8dc2271\",\"markDefs\":[{\"reference\":{\"_type\":\"reference\",\"_ref\":\"imported-craft-61068\"},\"_type\":\"internalLink\",\"_key\":\"e2f0dd744b84\"},{\"_type\":\"link\",\"href\":\"/resources/articles/etermax-used-in-app-messages-to-increase-gameplay-by-87\",\"_key\":\"b25305714ac0\"}],\"children\":[{\"_type\":\"span\",\"marks\":[],\"text\":\"Since migrating to Braze, the team has also launched \",\"_key\":\"973dd8dc22710\"},{\"_type\":\"span\",\"marks\":[\"e2f0dd744b84\"],\"text\":\"push notifications\",\"_key\":\"973dd8dc22711\"},{\"_type\":\"span\",\"marks\":[],\"text\":\" and \",\"_key\":\"973dd8dc22712\"},{\"_type\":\"span\",\"marks\":[\"b25305714ac0\"],\"text\":\"in-app messaging\",\"_key\":\"973dd8dc22713\"},{\"_type\":\"span\",\"marks\":[],\"text\":\", rounding out their portfolio of personalized, strategic channels to communicate with their customers. The flexibility of the Braze platform was key in the strong channel and downstream growth that the CRM program has driven for Pizza Hut’s business over the past year.\",\"_key\":\"973dd8dc22714\"}],\"_type\":\"block\",\"style\":\"normal\"},{\"_ref\":\"imported-craft-testimonial-from-doc-18064-block-3\",\"_type\":\"testimonialReference\",\"_key\":\"7IkUe88-VHQ0fC8krIg8D\"},{\"markDefs\":[],\"children\":[{\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Pizza Hut Results: Increase in Revenue and Transactions Made\",\"_key\":\"73a97673ac320\"}],\"_type\":\"block\",\"style\":\"h2\",\"_key\":\"73a97673ac32\"},{\"markDefs\":[],\"children\":[{\"_type\":\"span\",\"marks\":[],\"text\":\"Pizza Hut’s proprietary MAB executions drove strong results. The emails outperformed all control variants and drove a 30% lift in transactions, a 21% lift in revenue, and a 10% lift in profit vs. the standard email program.\",\"_key\":\"057716ac20370\"}],\"_type\":\"block\",\"style\":\"normal\",\"_key\":\"057716ac2037\"},{\"style\":\"h2\",\"_key\":\"6d38b1ebbbb3\",\"markDefs\":[],\"children\":[{\"marks\":[\"strong\"],\"text\":\"Key Takeaway\",\"_key\":\"6d38b1ebbbb30\",\"_type\":\"span\"}],\"_type\":\"block\"},{\"children\":[{\"_type\":\"span\",\"marks\":[],\"text\":\"By focusing on delivering value through customer engagement practices and personalization at scale, Pizza Hut was able to increase revenue while deepening relationships with their customers. With the help of Braze, the complex MAB was constructed quickly and simply, driving ROI almost immediately.\",\"_key\":\"a947276619e60\"}],\"_type\":\"block\",\"style\":\"normal\",\"_key\":\"a947276619e6\",\"markDefs\":[]}],\"language\":\"en-us\"}},{\"_key\":\"7180edee3f82\",\"caseStudy\":{\"featuredImage\":{\"alt\":null,\"caption\":null,\"asset\":{\"url\":\"https://cdn.sanity.io/images/b7pblshe/marketing-prod/a51c0b0895a5bb351f89cb1f1905d3c2b2b681c3-900x1220.png\"},\"_type\":\"richImage\"},\"_createdAt\":\"2024-05-16T23:46:27Z\",\"language\":\"en-us\",\"strategy\":\"With the help of Braze and Braze Alloys technology partner Segment, BEES modified their messaging strategy to include in-app messaging, email, and push notifications in order to provide real-time delivery data and deeper personalization for their communications with customers.\",\"problem\":\"BEES had limited real-time communications with the retailers they served, which made understanding the status of orders difficult for their customers.\",\"_id\":\"imported-craft-257910\",\"results\":\"The steps taken by BEES decreased the number of order support and product information requests opened by 15%.\",\"body\":[{\"children\":[{\"text\":\"BEES is Anheuser-Busch InBev's (ABI) proprietary B2B platform that has evolved how ABI interacts with its customers by digitally transforming its sales process. It's a solution for small and medium-sized retailers, helping them browse for products, place orders, earn rewards (where applicable), arrange deliveries, manage invoices, and access business insights all in one place. BEES gives retailers data about which products are growing more popular in their area and provides them with shopping recommendations designed to improve their profitability. BEES' goals are centered around helping small- and medium-sized retailers grow, which in turn helps their communities and economies thrive.\",\"_key\":\"dd52f0f0cebc0\",\"_type\":\"span\",\"marks\":[]}],\"_type\":\"block\",\"style\":\"normal\",\"_key\":\"dd52f0f0cebc\",\"markDefs\":[]},{\"style\":\"normal\",\"_key\":\"b5eeb3202de7\",\"markDefs\":[],\"children\":[{\"_type\":\"span\",\"marks\":[],\"text\":\"When BEES was looking to give their retail customers better insight into the delivery cycle, with the goal of ultimately reducing anxiety surrounding the process of creating and modifying orders via stronger communication, they turned to Braze. And Braze delivered.\",\"_key\":\"b5eeb3202de70\"}],\"_type\":\"block\"},{\"children\":[{\"marks\":[\"strong\"],\"text\":\"Connecting Customers With Data\",\"_key\":\"080758ece8990\",\"_type\":\"span\"}],\"_type\":\"block\",\"style\":\"h2\",\"_key\":\"080758ece899\",\"markDefs\":[]},{\"_key\":\"e98c6228d6b3\",\"markDefs\":[],\"children\":[{\"_key\":\"e98c6228d6b30\",\"_type\":\"span\",\"marks\":[],\"text\":\"Before leveraging Braze, BEES did not have a digital application for customers in most of the markets they serve and had very low response rates to their Net Promoter Score (NPS) surveys. This meant that retailers had few insights regarding what products were and weren’t in stock, where they were in the delivery cycle, and how they could modify their orders based on that data. This created anxiety amongst retailers, undermining the customer experience that BEES was looking to provide.\"}],\"_type\":\"block\",\"style\":\"normal\"},{\"alt\":null,\"caption\":null,\"_key\":\"ZRkwxP5h\",\"asset\":{\"_ref\":\"image-a02b82826f61609f34069b5603f586f854527a14-2400x1200-png\",\"_type\":\"reference\"},\"_type\":\"richImage\"},{\"style\":\"h2\",\"_key\":\"86a0ba1887b0\",\"markDefs\":[],\"children\":[{\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Faster Delivery Data, Happier Customers\",\"_key\":\"86a0ba1887b00\"}],\"_type\":\"block\"},{\"markDefs\":[{\"reference\":{\"_ref\":\"imported-craft-17714\",\"_type\":\"reference\"},\"_type\":\"internalLink\",\"_key\":\"7e5bbb02849f\"}],\"children\":[{\"marks\":[],\"text\":\"To begin addressing the gaps identified by the BEES team, their mobile app was launched in each of the markets they serve, allowing them to begin testing \",\"_key\":\"a43ff664ce9d0\",\"_type\":\"span\"},{\"_type\":\"span\",\"marks\":[\"7e5bbb02849f\"],\"text\":\"in-app messages\",\"_key\":\"a43ff664ce9d1\"},{\"_type\":\"span\",\"marks\":[],\"text\":\" (IAMs) designed to encourage their retailers to complete NPS surveys. Higher response rates to NPS helped identify a new pain point for SMB retailers—namely, a lack of visibility into the status of their orders and a desire for delivery updates.\",\"_key\":\"a43ff664ce9d2\"}],\"_type\":\"block\",\"style\":\"normal\",\"_key\":\"a43ff664ce9d\"},{\"_type\":\"block\",\"style\":\"normal\",\"_key\":\"dc7083c23be9\",\"markDefs\":[{\"_type\":\"link\",\"href\":\"https://www.sap.com/products/enterprise-management-erp.html\",\"_key\":\"12959d95f793\"},{\"reference\":{\"_ref\":\"imported-craft-18000\",\"_type\":\"reference\"},\"_type\":\"internalLink\",\"_key\":\"1d4d0f891740\"}],\"children\":[{\"_type\":\"span\",\"marks\":[],\"text\":\"With this new insight in hand, BEES used in-app messaging to give retailers visibility on the status of their orders, when they’d been received, confirmed, and were on the way. To make that happen, BEES built an integration between their \",\"_key\":\"dc7083c23be90\"},{\"marks\":[\"12959d95f793\"],\"text\":\"SAP Enterprise Resource Planning\",\"_key\":\"dc7083c23be91\",\"_type\":\"span\"},{\"_type\":\"span\",\"marks\":[],\"text\":\" (ERP) instance, which helps them run their supply chain services and manages the receipt of transactions from retailers, and \",\"_key\":\"dc7083c23be92\"},{\"_type\":\"span\",\"marks\":[\"1d4d0f891740\"],\"text\":\"Segment\",\"_key\":\"dc7083c23be93\"},{\"_type\":\"span\",\"marks\":[],\"text\":\", a customer data platform (CDP) and Braze Alloys technology partner that unifies customer information and routes it to other tools in a brand’s tech stack. This integration allowed BEES to stream all relevant events and data to Braze, giving BEES the ability to start tailoring campaigns and sending push notifications and IAMs to customers based on the status of their orders. This integration also seamlessly connected to their delivery driver application, allowing customers to receive updates when BEES dispatched trucks on their delivery routes.\",\"_key\":\"dc7083c23be94\"}]},{\"_type\":\"richImage\",\"alt\":null,\"caption\":null,\"_key\":\"M5yUzMyP\",\"asset\":{\"_ref\":\"image-a06b219ec45666b592f7bc6bfa69bd7bbddfde11-2400x1200-png\",\"_type\":\"reference\"}},{\"_key\":\"cf7ed7bef1bc\",\"markDefs\":[{\"reference\":{\"_type\":\"reference\",\"_ref\":\"imported-craft-121354\"},\"_type\":\"internalLink\",\"_key\":\"7ce3ee3e6037\"}],\"children\":[{\"_type\":\"span\",\"marks\":[],\"text\":\"Finally, BEES made use of the Braze platform’s support for \",\"_key\":\"cf7ed7bef1bc0\"},{\"_type\":\"span\",\"marks\":[\"7ce3ee3e6037\"],\"text\":\"Liquid personalization\",\"_key\":\"cf7ed7bef1bc1\"},{\"marks\":[],\"text\":\"—which automatically substitutes relevant data and values related to a given user into messages—to auto-personalize the messages they sent with customer information and each customer’s chosen language. This has also allowed BEES to create more targeted campaigns, supporting effective customer communications across the board.\",\"_key\":\"cf7ed7bef1bc2\",\"_type\":\"span\"}],\"_type\":\"block\",\"style\":\"normal\"},{\"markDefs\":[],\"children\":[{\"text\":\"Implementing this workflow in every country that BEES serves took only three months, and has proved to be a complete paradigm shift for their team \",\"_key\":\"852b0753d2a20\",\"_type\":\"span\",\"marks\":[]},{\"_key\":\"852b0753d2a21\",\"_type\":\"span\",\"marks\":[\"em\"],\"text\":\"and \"},{\"_type\":\"span\",\"marks\":[],\"text\":\"their customers.\",\"_key\":\"852b0753d2a22\"}],\"_type\":\"block\",\"style\":\"normal\",\"_key\":\"852b0753d2a2\"},{\"_ref\":\"imported-craft-testimonial-from-doc-257910-block-4\",\"_type\":\"testimonialReference\",\"_key\":\"aSwqTfof8RSdV0HGViByP\"},{\"markDefs\":[],\"children\":[{\"marks\":[\"strong\"],\"text\":\"BEES’ Results: Better Communications, More Engaged Retailers\",\"_key\":\"e4f6de0a27fc0\",\"_type\":\"span\"}],\"_type\":\"block\",\"style\":\"h2\",\"_key\":\"e4f6de0a27fc\"},{\"_type\":\"block\",\"style\":\"normal\",\"_key\":\"9b113e39a091\",\"markDefs\":[],\"children\":[{\"text\":\"Since adopting Braze, BEES can now better serve their customers and provide real-time, cross-channel notifications about the status of orders that are informed by timely, accurate data. By leveraging Liquid personalization fueled by Segment, BEES was able to send time-sensitive push notifications and in-app messages that alerted customers to order and delivery status updates. The ability to stream data between these solutions and support a high number of personalized touchpoints led to a 15% decrease in the number of order support and product information request tickets that were opened.\",\"_key\":\"9b113e39a0910\",\"_type\":\"span\",\"marks\":[]}]},{\"style\":\"normal\",\"_key\":\"317c2a635f80\",\"markDefs\":[],\"children\":[{\"text\":\"This has provided their retailers much-needed assurance that their orders have been received and are on the way, allowing retailers to have better information to run their stores. And as BEES expands to new markets and adds new channels to their messaging mix, BEES has gained the assurance that, with Braze, they’ve adopted an engagement platform that can grow with them.\",\"_key\":\"317c2a635f800\",\"_type\":\"span\",\"marks\":[]}],\"_type\":\"block\"},{\"style\":\"h2\",\"_key\":\"bb4a8fe1ff0e\",\"markDefs\":[],\"children\":[{\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Key Takeaways\",\"_key\":\"bb4a8fe1ff0e0\"}],\"_type\":\"block\"},{\"_key\":\"23d75108183d\",\"markDefs\":[],\"children\":[{\"_type\":\"span\",\"marks\":[],\"text\":\"Providing up-to-date data and better opportunities to engage in a meaningful manner makes for happier customers. With Braze and Segment, BEES was able to marry important order and logistical data to provide a more satisfying, reassuring experience to the retailers they serve, all in a personalized way.\",\"_key\":\"23d75108183d0\"}],\"_type\":\"block\",\"style\":\"normal\"},{\"markDefs\":[{\"_key\":\"a971a8baa91d\",\"reference\":{\"_ref\":\"imported-craft-130034\",\"_type\":\"reference\"},\"_type\":\"internalLink\"}],\"children\":[{\"text\":\"Ready to learn more about how great data management and customer engagement go hand-in-hand? \",\"_key\":\"b7db2ac947e10\",\"_type\":\"span\",\"marks\":[]},{\"_type\":\"span\",\"marks\":[\"a971a8baa91d\"],\"text\":\"Check out our guide\",\"_key\":\"b7db2ac947e11\"},{\"marks\":[],\"text\":\" on extracting actionable insights to deliver brilliant brand experiences\",\"_key\":\"b7db2ac947e12\",\"_type\":\"span\"}],\"_type\":\"block\",\"style\":\"normal\",\"_key\":\"b7db2ac947e1\"}],\"categories\":{\"topics\":[{\"_ref\":\"imported-craft-64017\",\"_type\":\"reference\",\"_key\":\"lkx9GNTU\"},{\"_ref\":\"imported-craft-484\",\"_type\":\"reference\",\"_key\":\"Vc8wtmEo\"},{\"_ref\":\"imported-craft-485\",\"_type\":\"reference\",\"_key\":\"fbfknBJI\"}],\"industries\":[{\"_ref\":\"imported-craft-453\",\"_type\":\"reference\",\"_key\":\"N0jCDz7h\"}]},\"seo\":{\"openGraphImage\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-a51c0b0895a5bb351f89cb1f1905d3c2b2b681c3-900x1220-png\",\"_type\":\"reference\"}},\"noIndex\":false,\"slug\":{\"current\":\"bees-case-study\"},\"noFollow\":false,\"pageTitle\":\"Bees Case Study | Engagement in the Beverage Industry\",\"pageDescription\":\"Learn how Bees improved B2B customer retention and engagement in the beverage industry with Braze’s personalized marketing and real-time data insights.\"},\"publicationDates\":{\"publishedAt\":\"2022-03-10T11:48:55-05:00\",\"updatedAt\":\"2023-01-13T11:06:08-05:00\"},\"_type\":\"caseStudy\",\"partners\":[{\"_ref\":\"imported-craft-18000\",\"_type\":\"reference\",\"_key\":\"XvI6wk1B\"}],\"metrics\":[{\"_key\":\"Knm3kGZG\",\"value\":\"15%\",\"description\":\"Decrease in order support and product info request tickets opened\"}],\"title\":\"BEES Eliminates Friction for Retailers With Personalized, Real-Time Order Data\",\"_updatedAt\":\"2024-10-25T18:15:47Z\",\"publishedAt\":\"2024-10-25T18:15:46.891Z\",\"company\":{\"url\":null,\"_createdAt\":\"2024-05-16T18:06:20Z\",\"_rev\":\"CgMgZ8HI74LYPfWsMdHQ0w\",\"_type\":\"company\",\"name\":\"BEES\",\"_id\":\"imported-craft-258164\",\"_updatedAt\":\"2024-07-31T21:21:01Z\",\"logotype\":{\"default\":{\"asset\":{\"url\":\"https://cdn.sanity.io/images/b7pblshe/marketing-prod/c08e643d85d7aae14d5499436a40aebac172eba1-1600x400.png\"}},\"onDark\":null,\"onLight\":null}},\"_rev\":\"9KXJIj517MDuzut1TXV9oF\",\"author\":null},\"caseStudyHighlight\":{\"body\":null,\"includeCta\":null,\"ctaLabel\":null,\"customText\":null,\"testimonial\":{\"_id\":\"imported-craft-testimonial-from-doc-257910-block-368626\",\"attributionDetails\":\"Jason Feldman, Global Director, Digital Communications, BEES/Anheuser Busch-InBev\",\"body\":[{\"markDefs\":[],\"children\":[{\"_type\":\"span\",\"marks\":[],\"text\":\"With Braze, we’ve been able to ensure that our customers have meaningful access to individually tailored updates on the products they order. That, in turn, makes it possible for us to provide a better, more personalized brand experience to the people who depend on us, while also significantly reducing the burden on our support team.\",\"_key\":\"97d532a4e0460\"}],\"_type\":\"block\",\"style\":\"normal\",\"_key\":\"97d532a4e046\"}],\"overrideAttribution\":true,\"author\":null},\"type\":\"testimonial\",\"heading\":null},\"tabTitle\":\"Simplify Architecture\",\"_type\":\"caseStudyEntry\",\"overrideImage\":{\"asset\":{\"url\":\"https://cdn.sanity.io/images/b7pblshe/marketing-prod/cc1948e1b0d96d69465c48f33995317eba4896d3-962x1038.png\"}},\"metrics\":[{\"_type\":\"metric\",\"description\":\"Decrease in order support and product info request tickets opened\",\"_key\":\"d77d47f6a7e3\",\"value\":\"15%\"}]},{\"caseStudyHighlight\":{\"type\":\"testimonial\",\"heading\":null,\"body\":null,\"includeCta\":null,\"ctaLabel\":null,\"customText\":null,\"testimonial\":{\"author\":{\"firstName\":\"Oksana \",\"lastName\":\"Kovalenko\",\"role\":\"Head of Data Product\",\"headshot\":null},\"_id\":\"imported-craft-testimonial-from-doc-713112-block-713559\",\"attributionDetails\":\"Oksana Kovalenko, Head of Data Product at Virgin Red\",\"body\":[{\"markDefs\":[],\"children\":[{\"_type\":\"span\",\"marks\":[],\"text\":\"\\\"We brought in Braze to level up our customer engagement game, and we’re extremely happy with the results so far. Braze has helped us leverage the data that we already have and drive both engagement and acquisition at the speed we couldn’t dream about before.\\\"\",\"_key\":\"bf1c09ce3a670\"}],\"_type\":\"block\",\"style\":\"normal\",\"_key\":\"bf1c09ce3a67\"}],\"overrideAttribution\":true}},\"tabTitle\":\"Break Down Silos\",\"_type\":\"caseStudyEntry\",\"overrideImage\":{\"asset\":{\"url\":\"https://cdn.sanity.io/images/b7pblshe/marketing-prod/41474ce2f1b3e4c958f363e4508d58a41eb4af7d-962x1038.jpg\"}},\"metrics\":[{\"_type\":\"metric\",\"description\":\"Click-through During IP Warmup\",\"_key\":\"c253d6a3dff2\",\"value\":\"+7K\"},{\"_type\":\"metric\",\"description\":\"open rate during IP warmup\",\"_key\":\"eb09bcb6ab0f\",\"value\":\"45%\"}],\"_key\":\"4c78f4179fd9\",\"caseStudy\":{\"_type\":\"caseStudy\",\"_id\":\"imported-craft-713112\",\"company\":{\"_updatedAt\":\"2024-07-31T21:21:01Z\",\"logotype\":{\"default\":{\"asset\":{\"url\":\"https://cdn.sanity.io/images/b7pblshe/marketing-prod/ddea819794cf7fea4bb390ef79265f7f23da2637-1600x900.png\"}},\"onDark\":null,\"onLight\":null},\"url\":null,\"_createdAt\":\"2024-05-16T18:06:20Z\",\"_rev\":\"CgMgZ8HI74LYPfWsMdHQ3M\",\"_type\":\"company\",\"name\":\"Virgin Red\",\"_id\":\"imported-craft-713566\"},\"language\":\"en-us\",\"strategy\":\"To achieve this, they needed an all-in-one, marketer-friendly, data-driven platform that could trigger and send messages across all relevant channels.\",\"_rev\":\"bH41C32nCYYyBv2hLFSDrK\",\"results\":\"Adopting Braze enabled Virgin Red to streamline customer engagement operations, downsizing from three tools to one. Their IP warmup powered by Braze Cloud Data Ingestion drove an open rate of 45%, with 7K+ members clicking to learn more about their referral program, leading to a healthy new member signup rate.\",\"body\":[{\"_key\":\"fa9ca619b2af\",\"markDefs\":[],\"children\":[{\"_type\":\"span\",\"marks\":[],\"text\":\"Virgin Red brings delight in making every moment count for its members. Members can earn Virgin Points in hundreds of ways—they can boost their points balance by shopping online with brands they love, booking a flight for their next vacation, or going out to dinner. They can then spend points on rewards such as a case of rosé, a cinema ticket, or even a Caribbean cruise. Virgin Red doesn't require a mountain of points for a reward. For as little as 200 points for a sausage roll, with Virgin Red, every little win counts.\",\"_key\":\"fa9ca619b2af0\"}],\"_type\":\"block\",\"style\":\"normal\"},{\"_type\":\"richImage\",\"alt\":null,\"caption\":null,\"_key\":\"HRs2b0Mu\",\"asset\":{\"_ref\":\"image-f3984c3e63601e4bc70f669491c27b9d05153622-2400x1200-png\",\"_type\":\"reference\"}},{\"_key\":\"dbbe9a3c4840\",\"markDefs\":[{\"reference\":{\"_ref\":\"imported-craft-643288\",\"_type\":\"reference\"},\"_type\":\"internalLink\",\"_key\":\"291e054f6673\"},{\"_type\":\"link\",\"href\":\"https://www.zippia.com/advice/customer-retention-statistics/\",\"_key\":\"b0e32f910bad\"}],\"children\":[{\"_type\":\"span\",\"marks\":[],\"text\":\"That same attention to detail is core to their \",\"_key\":\"dbbe9a3c48400\"},{\"_key\":\"dbbe9a3c48401\",\"_type\":\"span\",\"marks\":[\"291e054f6673\"],\"text\":\"customer engagement\"},{\"_type\":\"span\",\"marks\":[],\"text\":\" strategy. As a loyalty tech business, they take to heart that it can be \",\"_key\":\"dbbe9a3c48402\"},{\"_type\":\"span\",\"marks\":[\"b0e32f910bad\"],\"text\":\"6 to 7X more\",\"_key\":\"dbbe9a3c48403\"},{\"_key\":\"dbbe9a3c48404\",\"_type\":\"span\",\"marks\":[],\"text\":\" cost-effective to retain your current customers than acquire new ones. Before Braze, Virgin Red used three different tools to send transactional emails, marketing emails, and push notifications.\"}],\"_type\":\"block\",\"style\":\"normal\"},{\"_type\":\"block\",\"style\":\"normal\",\"_key\":\"d878f25fbdf2\",\"markDefs\":[{\"reference\":{\"_type\":\"reference\",\"_ref\":\"imported-craft-26571\"},\"_type\":\"internalLink\",\"_key\":\"333e04ef5da0\"}],\"children\":[{\"_type\":\"span\",\"marks\":[],\"text\":\"The fact that the team relied on disparate tools for their comms created a few hurdles. Ensuring that member data is ingested into each of the tools to power engagement was time-consuming. Getting unified engagement analytics data out of the three tools into Snowflake was a challenge, too. On top of all this, the \",\"_key\":\"d878f25fbdf20\"},{\"_type\":\"span\",\"marks\":[\"333e04ef5da0\"],\"text\":\"GDPR\",\"_key\":\"d878f25fbdf21\"},{\"_type\":\"span\",\"marks\":[],\"text\":\" stipulates that all regulation processes be performed on each tool individually. Having different tools for different types of communication was acceptable when they were a startup, but now they needed a platform that matched the company’s maturity. Something that could scale with them and reduce those technical tailwinds.\",\"_key\":\"d878f25fbdf22\"}]},{\"_key\":\"2c3560663689\",\"markDefs\":[],\"children\":[{\"_key\":\"2c35606636890\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"How Cloud Data Ingestion Helps Virgin Red Reduce Complexity and Scale Without Fail\"}],\"_type\":\"block\",\"style\":\"h3\"},{\"markDefs\":[{\"_type\":\"link\",\"href\":\"https://www.braze.com/docs/partners/data_and_infrastructure_agility/data_warehouses/snowflake/\",\"_key\":\"14ba8ab21342\"}],\"children\":[{\"_type\":\"span\",\"marks\":[],\"text\":\"Originally, Virgin Red brought on Braze in 2022 to focus solely on acquisition. Soon enough, however, they realized they could leverage Braze to drive even more value from \",\"_key\":\"25a1ad4f00fa0\"},{\"text\":\"Snowflake\",\"_key\":\"25a1ad4f00fa1\",\"_type\":\"span\",\"marks\":[\"14ba8ab21342\"]},{\"_type\":\"span\",\"marks\":[],\"text\":\".\",\"_key\":\"25a1ad4f00fa2\"}],\"_type\":\"block\",\"style\":\"normal\",\"_key\":\"25a1ad4f00fa\"},{\"_type\":\"block\",\"style\":\"normal\",\"_key\":\"cc91fca19573\",\"markDefs\":[{\"reference\":{\"_ref\":\"imported-craft-375817\",\"_type\":\"reference\"},\"_type\":\"internalLink\",\"_key\":\"ad62787175cd\"}],\"children\":[{\"marks\":[],\"text\":\"Specifically, \",\"_key\":\"cc91fca195730\",\"_type\":\"span\"},{\"marks\":[\"ad62787175cd\"],\"text\":\"Braze Cloud Data Ingestion\",\"_key\":\"cc91fca195731\",\"_type\":\"span\"},{\"_type\":\"span\",\"marks\":[],\"text\":\" (CDI) enabled the team to finally leverage their Snowflake data to better personalize their messaging. Finally, the marketing team could easily get the data they needed to power comms without constant reliance on engineering resources.\",\"_key\":\"cc91fca195732\"}]},{\"style\":\"normal\",\"_key\":\"ebd7c4d3d37e\",\"markDefs\":[],\"children\":[{\"_type\":\"span\",\"marks\":[],\"text\":\"With CDI, Virgin Red could ingest member attributes like where a member is from, their points balance, marketing consent preferences, favorite products, and others. While before, adding a new attribute was a significant undertaking, now the team could simply add an extra line in the SQL query for minor changes—a much more straightforward process.\",\"_key\":\"ebd7c4d3d37e0\"}],\"_type\":\"block\"},{\"caption\":null,\"_key\":\"PFrRtJre\",\"asset\":{\"_ref\":\"image-d161f66defe70e0989f3c37225a90c0f37dec275-2400x1406-png\",\"_type\":\"reference\"},\"_type\":\"richImage\",\"alt\":null},{\"markDefs\":[],\"children\":[{\"_type\":\"span\",\"marks\":[],\"text\":\"One of their first campaigns was an IP warmup powered by CDI. In total, they sent 469k emails, generating a 45% open rate, with 7K+ members clicking to learn more about the Friend Referral Program, resulting in a healthy number of new member acquisitions. For Virgin Red, the ease of use was key. For the first time, the marketing team was able to structure and monitor the campaign with limited support from engineering. Finally, they felt empowered and could do their jobs end-to-end.\",\"_key\":\"88a4bca0db160\"}],\"_type\":\"block\",\"style\":\"normal\",\"_key\":\"88a4bca0db16\"},{\"_type\":\"richImage\",\"alt\":\"A laptop showing an email from Virgin Red with an offer for free coffee\",\"caption\":null,\"_key\":\"22jyMRTV\",\"asset\":{\"_ref\":\"image-9e7524f13d0258cf8c5a944a111618de0048e127-2400x1200-png\",\"_type\":\"reference\"}},{\"markDefs\":[{\"_type\":\"link\",\"href\":\"https://www.virginlimitededition.com/en/son-bunyola/the-hotel\",\"_key\":\"aa5d73656bf6\"}],\"children\":[{\"_type\":\"span\",\"marks\":[],\"text\":\"Next, Virgin Red created a campaign to drive engagement when \",\"_key\":\"6ca47cd07ba40\"},{\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Virgin Limited Edition\",\"_key\":\"6ca47cd07ba41\"},{\"_type\":\"span\",\"marks\":[],\"text\":\", Sir Richard Branson's collection of unique retreats and luxury hotels, launched a brand-new \",\"_key\":\"6ca47cd07ba42\"},{\"marks\":[\"aa5d73656bf6\"],\"text\":\"Son Bunyola Hotel in Mallorca\",\"_key\":\"6ca47cd07ba43\",\"_type\":\"span\"},{\"_key\":\"6ca47cd07ba44\",\"_type\":\"span\",\"marks\":[],\"text\":\". To give Virgin Red members a chance to experience the extraordinary, they ran a competition where members could win a 4-night stay at the Son Bunyola Hotel for themselves and three others.\"}],\"_type\":\"block\",\"style\":\"normal\",\"_key\":\"6ca47cd07ba4\"},{\"markDefs\":[{\"reference\":{\"_ref\":\"imported-craft-315568\",\"_type\":\"reference\"},\"_type\":\"internalLink\",\"_key\":\"ab710ddaf83d\"}],\"children\":[{\"_type\":\"span\",\"marks\":[],\"text\":\"Virgin Red emailed their member base about the competition, using \",\"_key\":\"d635455e51560\"},{\"_type\":\"span\",\"marks\":[\"ab710ddaf83d\"],\"text\":\"Braze Canvas Flow\",\"_key\":\"d635455e51561\"},{\"_type\":\"span\",\"marks\":[],\"text\":\" to build out a customer journey. For users that didn't open the email, a follow-up email was triggered two days later. This campaign drove 48% open rate and 20% clickthrough rate. In total, 8.6% of recipients entered the competition.\",\"_key\":\"d635455e51562\"}],\"_type\":\"block\",\"style\":\"normal\",\"_key\":\"d635455e5156\"},{\"_type\":\"block\",\"style\":\"normal\",\"_key\":\"d624c4cd5c8c\",\"markDefs\":[{\"_type\":\"link\",\"href\":\"https://www.braze.com/docs/partners/canvas_steps/facebook_audience_sync/\",\"_key\":\"827026ffe2b5\"}],\"children\":[{\"marks\":[],\"text\":\"But the team didn’t stop at driving engagement only. They used \",\"_key\":\"d624c4cd5c8c0\",\"_type\":\"span\"},{\"_type\":\"span\",\"marks\":[\"827026ffe2b5\"],\"text\":\"Braze Audience Sync\",\"_key\":\"d624c4cd5c8c1\"},{\"_type\":\"span\",\"marks\":[],\"text\":\" to identify and create lookalike audiences in Facebook and acquire new members through the Son Bunyola Hotel competition. This was a brand new capability for Virgin Red team.\",\"_key\":\"d624c4cd5c8c2\"}]},{\"alt\":null,\"caption\":null,\"_key\":\"etf8f16p\",\"asset\":{\"_ref\":\"image-3fa8ccf17e78692b0b518b3169fad1c85a22d8aa-2400x1200-png\",\"_type\":\"reference\"},\"_type\":\"richImage\"},{\"_type\":\"block\",\"style\":\"normal\",\"_key\":\"d75948f1cc75\",\"markDefs\":[{\"_type\":\"link\",\"href\":\"https://www.snowflake.com/blog/more-data-to-people-snowflake-braze/\",\"_key\":\"2bfc61a8291d\"}],\"children\":[{\"_type\":\"span\",\"marks\":[],\"text\":\"Finally, the \",\"_key\":\"d75948f1cc750\"},{\"_key\":\"d75948f1cc751\",\"_type\":\"span\",\"marks\":[\"2bfc61a8291d\"],\"text\":\"Snowflake Data Sharing\"},{\"_type\":\"span\",\"marks\":[],\"text\":\" feature allowed Virgin Red to unlock campaign performance insights with minimal data engineering. This is because the Braze engagement data on message opens, clicks, bounces, and more is available out of the box, ready for analysts. Virgin Red analysts were able to use that data to build a custom Tableau dashboard in order to track and report on campaign performance.\",\"_key\":\"d75948f1cc752\"}]},{\"style\":\"normal\",\"_key\":\"bd4648f5f512\",\"markDefs\":[],\"children\":[{\"_type\":\"span\",\"marks\":[],\"text\":\"While it’s still early days for Virgin Red in terms of their Braze journey, the partnership has made it easier for the team to work at speed and scale than ever before.\",\"_key\":\"bd4648f5f5120\"}],\"_type\":\"block\"},{\"_type\":\"testimonialReference\",\"_key\":\"tEA9syJwZLEOSAHeiMnm1\",\"_ref\":\"imported-craft-testimonial-from-doc-713112-block-8\"},{\"_type\":\"block\",\"style\":\"h2\",\"_key\":\"f1269cfa5a2b\",\"markDefs\":[],\"children\":[{\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"What’s Next for Virgin Red?\",\"_key\":\"f1269cfa5a2b0\"}]},{\"children\":[{\"_key\":\"6579c874fc750\",\"_type\":\"span\",\"marks\":[],\"text\":\"What’s next for Virgin Red? Like the friendly skies, there’s no limit to what they can do with Braze. The team is now hard at work to integrate in-app messages and push notifications across their mobile apps. They’re also eager to double down on segmentation and on making their customers’ day with personally-relevant offers that will appeal to them and their interests. Having a single tool for managing all of their messaging channels and using their existing Snowflake data has unlocked their ability to engage customers in a data-driven, personalized, and timely manner.\"}],\"_type\":\"block\",\"style\":\"normal\",\"_key\":\"6579c874fc75\",\"markDefs\":[]},{\"children\":[{\"_key\":\"2b506fdccfc50\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Key Takeaways\"}],\"_type\":\"block\",\"style\":\"h2\",\"_key\":\"2b506fdccfc5\",\"markDefs\":[]},{\"listItem\":\"number\",\"markDefs\":[],\"children\":[{\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Your time is money.\",\"_key\":\"b1a4965e4e230\"},{\"_type\":\"span\",\"marks\":[],\"text\":\" When evaluating your tools' investment, don’t forget to add up how much time your team spends using them. If each one is eating into their precious hours separately, it may be time to streamline into one built-for-purpose platform.\",\"_key\":\"b1a4965e4e231\"}],\"level\":1,\"_type\":\"block\",\"style\":\"normal\",\"_key\":\"b1a4965e4e23\"},{\"listItem\":\"number\",\"markDefs\":[{\"reference\":{\"_type\":\"reference\",\"_ref\":\"imported-craft-6552\"},\"_type\":\"internalLink\",\"_key\":\"3456b27e1c36\"}],\"children\":[{\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"A \",\"_key\":\"4c4705087e960\"},{\"marks\":[\"3456b27e1c36\",\"strong\"],\"text\":\"vertical tech stack\",\"_key\":\"4c4705087e961\",\"_type\":\"span\"},{\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\" lets you mix and match solutions.\",\"_key\":\"4c4705087e962\"},{\"marks\":[],\"text\":\" Creating the right marketing tech stack for your brand might look different from others, but our hot tip is to seek solutions that can grow with you.\",\"_key\":\"4c4705087e963\",\"_type\":\"span\"}],\"level\":1,\"_type\":\"block\",\"style\":\"normal\",\"_key\":\"4c4705087e96\"},{\"_type\":\"block\",\"style\":\"normal\",\"_key\":\"b14b210dd162\",\"listItem\":\"number\",\"markDefs\":[],\"children\":[{\"_key\":\"b14b210dd1620\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Unify your data.\"},{\"_type\":\"span\",\"marks\":[],\"text\":\" If your data isn’t unified, it’s hard to create the kinds of personalized, cohesive experiences your customers expect. Look out for solutions that can accommodate data stream processing for up-to-the-minute accuracy.\",\"_key\":\"b14b210dd1621\"}],\"level\":1}],\"metrics\":[{\"description\":\"Click-throughs during IP warmup\",\"_key\":\"4xkqoHSC\",\"value\":\"+7K\"},{\"description\":\"Open Rate during IP warmup\",\"_key\":\"xArlVNEr\",\"value\":\"45%\"}],\"_updatedAt\":\"2024-10-25T18:09:59Z\",\"publishedAt\":\"2024-10-25T18:09:58.317Z\",\"partners\":[{\"_ref\":\"imported-craft-17930\",\"_type\":\"reference\",\"_key\":\"1idSicik\"}],\"author\":null,\"featuredImage\":{\"caption\":null,\"asset\":{\"url\":\"https://cdn.sanity.io/images/b7pblshe/marketing-prod/509a178a9a46e3fef6cbe4b99058378380f7bbe8-900x1220.png\"},\"_type\":\"richImage\",\"alt\":null},\"title\":\"How Virgin Red Leverages Braze and Snowflake to Simplify Operations and Drive Acquisition\",\"_createdAt\":\"2024-05-16T23:46:27Z\",\"seo\":{\"slug\":{\"current\":\"virgin-red-case-study\"},\"noFollow\":false,\"pageTitle\":\"Virgin Red Case Study | Engagement for Loyalty Programs\",\"pageDescription\":\"Discover how Virgin Red enhanced their loyalty program engagement and drove personalized marketing campaigns using Braze data-driven tools.\",\"openGraphImage\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-505cf0d00f138bdba716554a74556b0c2970b4fd-1200x628-png\",\"_type\":\"reference\"}},\"noIndex\":false},\"publicationDates\":{\"publishedAt\":\"2023-06-28T17:02:42-04:00\",\"updatedAt\":\"2024-04-08T10:41:22-04:00\"},\"problem\":\"Virgin Red wanted to simplify their tech stack and ensure that their customer engagement platform is an efficient, data-driven engine for cross-channel personalization that drives engagement and member acquisition.\",\"categories\":{\"productFeatures\":[{\"_ref\":\"imported-craft-617647\",\"_type\":\"reference\",\"_key\":\"CWDT0RQF\"},{\"_ref\":\"imported-craft-49349\",\"_type\":\"reference\",\"_key\":\"X4yxEnPD\"}],\"topics\":[{\"_ref\":\"imported-craft-64017\",\"_type\":\"reference\",\"_key\":\"pB5jpcWL\"},{\"_type\":\"reference\",\"_key\":\"F2O1GDxp\",\"_ref\":\"imported-craft-484\"},{\"_ref\":\"imported-craft-488\",\"_type\":\"reference\",\"_key\":\"4FroR1eE\"},{\"_ref\":\"imported-craft-316219\",\"_type\":\"reference\",\"_key\":\"jFzZi4gm\"}],\"industries\":[{\"_ref\":\"imported-craft-457\",\"_type\":\"reference\",\"_key\":\"LMHuDrgC\"}]}}},{\"overrideImage\":{\"asset\":{\"url\":\"https://cdn.sanity.io/images/b7pblshe/marketing-prod/32442ad01bbbb21d4ec85663271d7fa94eb7a48a-1010x1200.png\"}},\"metrics\":[{\"_key\":\"67972ce9325d\",\"value\":\"300%\",\"_type\":\"metric\",\"description\":\"Increase in rate of clients progressing to opening a full account\"}],\"_key\":\"4ca8664e7f28\",\"caseStudy\":{\"author\":null,\"seo\":{\"openGraphImage\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-d46debe952eb43015de3900324ed6eddf9e07948-1200x628-png\",\"_type\":\"reference\"}},\"noIndex\":false,\"slug\":{\"current\":\"hugosave-case-study\"},\"noFollow\":false,\"pageTitle\":\"Hugosave Captures New Users’ Attention with Data-Driven Engagement and Gamification\",\"pageDescription\":\"Hugosave utilized Braze Canvas Flow, Content Cards, push notifications, and emails to reduce onboarding friction and engage new users more effectively.\"},\"partners\":[],\"company\":{\"_rev\":\"CgMgZ8HI74LYPfWsMdHPzj\",\"_type\":\"company\",\"name\":\"hugosave\",\"_id\":\"imported-craft-449736\",\"_updatedAt\":\"2024-07-31T21:21:01Z\",\"logotype\":{\"default\":{\"asset\":{\"url\":\"https://cdn.sanity.io/images/b7pblshe/marketing-prod/ea5ac9aad5c2c2dc0ff2790a0587514e0fa79208-1600x900.png\"}},\"onDark\":null,\"onLight\":null},\"url\":null,\"_createdAt\":\"2024-05-16T18:06:20Z\"},\"featuredImage\":{\"_type\":\"richImage\",\"alt\":null,\"caption\":null,\"asset\":{\"url\":\"https://cdn.sanity.io/images/b7pblshe/marketing-prod/cd03522f8e661643685ced529bb94e71c77a76fa-900x1220.png\"}},\"results\":\"The rate of Hugosave clients who progressed to opening a full account increased by more than 300%\",\"language\":\"en-us\",\"_type\":\"caseStudy\",\"problem\":\"Hugosave, a Singapore-based savings app designed to elevate the lives of their clients through Wealthcare®, empowering clients with intelligent methods to save more and grow their savings for the long term, wanted to build out a robust, data-driven, and tailored onboarding experience so users can have an active companion throughout their financial journeys.\",\"title\":\"Hugosave Captures New Users’ Attention with Data-Driven Engagement and Gamification\",\"categories\":{\"productFeatures\":[{\"_type\":\"reference\",\"_key\":\"ZBRj2u0r\",\"_ref\":\"imported-craft-49349\"},{\"_type\":\"reference\",\"_key\":\"kblaDrvo\",\"_ref\":\"imported-craft-60391\"}],\"useCases\":[{\"_type\":\"reference\",\"_key\":\"Z6syWn87\",\"_ref\":\"imported-craft-478\"}],\"topics\":[{\"_ref\":\"imported-craft-75077\",\"_type\":\"reference\",\"_key\":\"AhPMMKh8\"},{\"_type\":\"reference\",\"_key\":\"DJ6LVqbJ\",\"_ref\":\"imported-craft-316219\"}],\"industries\":[{\"_ref\":\"imported-craft-456\",\"_type\":\"reference\",\"_key\":\"tFw7olvo\"}]},\"_id\":\"imported-craft-449449\",\"body\":[{\"children\":[{\"_type\":\"span\",\"marks\":[],\"text\":\"Since its founding in 2020, Singapore-based Hugosave has been elevating lives through WealthcareⓇ, which is about equipping people with the right tools and knowledge while inculcating within them the habits for long-term savings and sensible investments. They aim to help people make sound financial habits second nature with their “Little, Often, Early” mantra, i.e. saving and investing a little at a time, doing it often and starting as early as possible. All this is in the hope of building financially healthy and thriving communities.\",\"_key\":\"950f8bb090c50\"}],\"_type\":\"block\",\"style\":\"normal\",\"_key\":\"950f8bb090c5\",\"markDefs\":[]},{\"children\":[{\"_type\":\"span\",\"marks\":[],\"text\":\"To differentiate themselves from competitors in their space, Hugosave has democratized financial tools. What was once out of reach to the person on the street is now accessible to everyone; every cent is saved and clients can start investing with as little as S$2. A painless journey to money mastery is the goal—not only can clients start their journey for next to nothing, they also get access to a wealth of knowledge about how to invest right when they sign up.\",\"_key\":\"2d729d81ffeb0\"}],\"_type\":\"block\",\"style\":\"normal\",\"_key\":\"2d729d81ffeb\",\"markDefs\":[]},{\"children\":[{\"text\":\"Realizing that a personalized customer engagement strategy was integral to their goals, Hugosave decided to start leveraging Braze at launch. Specifically, they needed a product that would be able to ingest their data effectively, absorb customer events, enable them to work seamlessly across platforms, and provide personalized sequences on a cohort basis, among other capabilities. The best option? Braze.\",\"_key\":\"7e2f5b61683f0\",\"_type\":\"span\",\"marks\":[]}],\"_type\":\"block\",\"style\":\"normal\",\"_key\":\"7e2f5b61683f\",\"markDefs\":[]},{\"markDefs\":[],\"children\":[{\"_type\":\"span\",\"marks\":[],\"text\":\"For their first campaign, they wanted to personalize the onboarding process and gamify clients’ efforts to learn about saving and investing, with the primary goal being to ramp up client acquisition.\",\"_key\":\"63708189b8c40\"}],\"_type\":\"block\",\"style\":\"normal\",\"_key\":\"63708189b8c4\"},{\"style\":\"h2\",\"_key\":\"c87c6ebf4a5b\",\"markDefs\":[],\"children\":[{\"marks\":[\"strong\"],\"text\":\"Building Brand Loyalty with Strategic Touchpoints\",\"_key\":\"c87c6ebf4a5b0\",\"_type\":\"span\"}],\"_type\":\"block\"},{\"markDefs\":[],\"children\":[{\"_type\":\"span\",\"marks\":[],\"text\":\"Hugosave serves as a friendly digital companion who nudges clients towards desirable financial behaviors. Accordingly, the company needed a tool that would allow them to be present throughout the client journey. Having created their “Lite” version of Hugosave as a way to introduce clients to their platform as seamlessly as possible while adhering to regulations, the next step was to figure out how to drive conversions to “Plus+.” After identifying that there was some existing friction in the onboarding process, the team got to work optimizing it.\",\"_key\":\"d4b6dacdf1050\"}],\"_type\":\"block\",\"style\":\"normal\",\"_key\":\"d4b6dacdf105\"},{\"_type\":\"richImage\",\"alt\":null,\"caption\":null,\"_key\":\"z30sKaJb\",\"asset\":{\"_ref\":\"image-d54e13f2250b47863fea9e8538d57ec379fdd27b-2400x1200-png\",\"_type\":\"reference\"}},{\"children\":[{\"_type\":\"span\",\"marks\":[],\"text\":\"The hypothesis that drove Hugosave’s campaign’s development was simple: Reinforcement learning is an effective mechanism to drive client behavior. The overall objective was to guide their clients—dubbed “HugoHeroes”—through the various stages of signing up, onboarding, and referrals by setting up campaigns with multiple strategic touchpoints to form a cohesive, relevant, and personal experience for every client. Hugosave theorized that by designing a more robust onboarding experience, customers would not only become long-term clients, but would also rave about the quality of the platform to others.\",\"_key\":\"2fc03cc6bb120\"}],\"_type\":\"block\",\"style\":\"normal\",\"_key\":\"2fc03cc6bb12\",\"markDefs\":[]},{\"children\":[{\"_key\":\"d68c9666a0a00\",\"_type\":\"span\",\"marks\":[],\"text\":\"To start, Hugosave began building out a comprehensive journey with \"},{\"marks\":[\"731d8001b4a5\"],\"text\":\"Canvas Flow\",\"_key\":\"d68c9666a0a01\",\"_type\":\"span\"},{\"text\":\", our no-code customer journey builder. The onboarding flow follows HugoHeroes through “Quests,” a gamified way to showcase to clients what the platform has to offer, showing off primary product offerings and value-adds like forums and social media. Delivered across different in-product channels like \",\"_key\":\"d68c9666a0a02\",\"_type\":\"span\",\"marks\":[]},{\"text\":\"Content Cards\",\"_key\":\"d68c9666a0a03\",\"_type\":\"span\",\"marks\":[\"de07fd0bc9a7\"]},{\"marks\":[],\"text\":\" and out-of-product channels like \",\"_key\":\"d68c9666a0a04\",\"_type\":\"span\"},{\"_type\":\"span\",\"marks\":[\"a93d5802f2dd\"],\"text\":\"push notifications\",\"_key\":\"d68c9666a0a05\"},{\"_type\":\"span\",\"marks\":[],\"text\":\" and \",\"_key\":\"d68c9666a0a06\"},{\"_type\":\"span\",\"marks\":[\"a1f750cc8a54\"],\"text\":\"email\",\"_key\":\"d68c9666a0a07\"},{\"_type\":\"span\",\"marks\":[],\"text\":\", Quests include watching tutorials, reading blog articles related to saving, learning about Plus+ features, and following Hugosave on social media. Clients were then rewarded for completing Quests through exciting wheel spins that award up to S$80 in GoldbackⓇ collectively.\",\"_key\":\"d68c9666a0a08\"}],\"_type\":\"block\",\"style\":\"normal\",\"_key\":\"d68c9666a0a0\",\"markDefs\":[{\"reference\":{\"_type\":\"reference\",\"_ref\":\"imported-craft-315568\"},\"_type\":\"internalLink\",\"_key\":\"731d8001b4a5\"},{\"_type\":\"internalLink\",\"_key\":\"de07fd0bc9a7\",\"reference\":{\"_ref\":\"imported-craft-762\",\"_type\":\"reference\"}},{\"reference\":{\"_ref\":\"imported-craft-17710\",\"_type\":\"reference\"},\"_type\":\"internalLink\",\"_key\":\"a93d5802f2dd\"},{\"reference\":{\"_ref\":\"imported-craft-765\",\"_type\":\"reference\"},\"_type\":\"internalLink\",\"_key\":\"a1f750cc8a54\"}]},{\"_key\":\"huVovEEf\",\"asset\":{\"_ref\":\"image-7e14d30252a5a459fa084b074d1c229f1e722beb-2400x1200-png\",\"_type\":\"reference\"},\"_type\":\"richImage\",\"alt\":null,\"caption\":null},{\"markDefs\":[{\"reference\":{\"_ref\":\"imported-craft-83770\",\"_type\":\"reference\"},\"_type\":\"internalLink\",\"_key\":\"4509d1cc85f1\"}],\"children\":[{\"text\":\"Since launching the campaign at the end of 2021, Hugosave has made significant strides, as evidenced by their onboarding rate from download to sign-up, the speed of conversion, and customer feedback. Down the road, they’re eager to continue using Braze as a tool to further build out their \",\"_key\":\"3dc77512a5270\",\"_type\":\"span\",\"marks\":[]},{\"marks\":[\"4509d1cc85f1\"],\"text\":\"gamification\",\"_key\":\"3dc77512a5271\",\"_type\":\"span\"},{\"_type\":\"span\",\"marks\":[],\"text\":\" and engagement strategies.\",\"_key\":\"3dc77512a5272\"}],\"_type\":\"block\",\"style\":\"normal\",\"_key\":\"3dc77512a527\"},{\"_ref\":\"imported-craft-testimonial-from-doc-449449-block-5\",\"_type\":\"testimonialReference\",\"_key\":\"zCSBXHV9k_sLqA1ZcT8tR\"},{\"markDefs\":[],\"children\":[{\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Hugosave Results: Robust Onboarding and Acquisition Gains\",\"_key\":\"e935baa049580\"}],\"_type\":\"block\",\"style\":\"h2\",\"_key\":\"e935baa04958\"},{\"children\":[{\"text\":\"By leveraging Canvas Flow to create a cross-channel onboarding journey, Hugosave was able to create tailored and engaging client journeys. Hugosave clients receive close guidance as they learn how to use the app, receive encouraging nudges to build good financial habits and enjoy the benefits of WealthcareⓇ.\",\"_key\":\"1f52c94c03910\",\"_type\":\"span\",\"marks\":[]}],\"_type\":\"block\",\"style\":\"normal\",\"_key\":\"1f52c94c0391\",\"markDefs\":[]},{\"markDefs\":[],\"children\":[{\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Key Takeaways\",\"_key\":\"6206845fd3a40\"}],\"_type\":\"block\",\"style\":\"h2\",\"_key\":\"6206845fd3a4\"},{\"style\":\"normal\",\"_key\":\"691e3825bf9e\",\"listItem\":\"bullet\",\"markDefs\":[],\"children\":[{\"_type\":\"span\",\"marks\":[],\"text\":\"It’s no secret that friction during onboarding can lead to drop-off. Simplify the process as much as possible while simultaneously demonstrating value to maximize conversion.\",\"_key\":\"691e3825bf9e0\"}],\"level\":1,\"_type\":\"block\"},{\"children\":[{\"_type\":\"span\",\"marks\":[],\"text\":\"Building relationships as a brand is kind of like building relationships with people—if you’re out of sight, you’ll likely be out of mind. Meaningfully engage users from the start to build a solid foundation for long-term loyalty.\",\"_key\":\"12632ef9007d0\"}],\"level\":1,\"_type\":\"block\",\"style\":\"normal\",\"_key\":\"12632ef9007d\",\"listItem\":\"bullet\",\"markDefs\":[]},{\"_type\":\"block\",\"style\":\"normal\",\"_key\":\"bcba446039a8\",\"listItem\":\"bullet\",\"markDefs\":[],\"children\":[{\"_type\":\"span\",\"marks\":[],\"text\":\"It’s your job to educate users about the value of your product. Lead them in the right direction, and consider rewarding them for the actions they take to engage.\",\"_key\":\"bcba446039a80\"}],\"level\":1}],\"_updatedAt\":\"2024-07-31T23:40:54Z\",\"publicationDates\":{\"publishedAt\":\"2022-12-22T11:11:19-05:00\",\"updatedAt\":\"2023-02-21T12:13:58-05:00\"},\"_createdAt\":\"2024-05-16T23:46:27Z\",\"_rev\":\"m47zVAKzspt7UjVx7uBuzD\",\"metrics\":[{\"description\":\"Increase in rate of clients progressing to opening a full account\",\"_key\":\"SDQRJHlS\",\"value\":\"300%\"}],\"strategy\":\"After implementing Braze, they developed a cross-channel strategy that engaged each unique client with messages tailored to the specific stage of their financial journey.\"},\"caseStudyHighlight\":{\"type\":\"testimonial\",\"heading\":null,\"body\":null,\"includeCta\":null,\"ctaLabel\":null,\"customText\":null,\"testimonial\":{\"overrideAttribution\":true,\"author\":null,\"_id\":\"imported-craft-testimonial-from-doc-449449-block-449729\",\"attributionDetails\":\"Braham Djidjelli, Co-Founder, CPO at Hugosave\",\"body\":[{\"_type\":\"block\",\"style\":\"normal\",\"_key\":\"7485543602a6\",\"markDefs\":[],\"children\":[{\"_type\":\"span\",\"marks\":[],\"text\":\"Braze is a very important partner in the execution of our engagement and gamification strategies.\",\"_key\":\"7485543602a60\"}]}]}},\"tabTitle\":\"Grow Brand Love\",\"_type\":\"caseStudyEntry\"}],\"style\":\"switcher\",\"subheading\":\"Hear from brands who are using Braze to find a voice that is now finding its way to customers.\",\"textColor\":\"dark\",\"videoReference\":null,\"links\":null,\"categories\":\"$undefined\"}]}],false]}],[\"$\",\"section\",null,{\"className\":\"supergraphic-5 relative overflow-hidden contain-layout pt-10 sm:pt-16 pb-12 sm:pb-18 lg:pb-24 xl:pb-30\",\"id\":\"$undefined\",\"children\":[false,\"$undefined\",[\"$\",\"div\",null,{\"className\":\"\",\"children\":[\"$\",\"$L23\",null,{\"pageSwitcherLinks\":null,\"videoReference\":null,\"video\":null,\"heading\":{\"text\":[{\"children\":[{\"_type\":\"span\",\"marks\":[],\"text\":\"Dive into the craft of customer engagement.\",\"_key\":\"45d3499b0ead0\"}],\"_type\":\"block\",\"style\":\"normal\",\"_key\":\"52d487ed5726\",\"markDefs\":[]}],\"headingLevel\":\"h2\",\"headingSize\":\"display-2xl\"},\"_key\":\"216bc31568d1\",\"components\":null,\"testimonials\":null,\"forms\":null,\"_type\":\"bentoBox\",\"subheading\":\"Any skill worth learning requires knowledge, inspiration and of course the right technology. Find it all here and start building your craft.\",\"resources\":null,\"body\":null,\"logos\":null,\"cards\":null,\"companies\":null,\"embeddedForm\":null,\"caseStudyHighlight\":null,\"backgroundColor\":{\"label\":\"Supergraphic 5\",\"value\":\"supergraphic-5\"},\"contentCards\":[{\"_key\":\"c6a5f3851458\",\"content\":{\"_id\":\"imported-craft-684834\",\"problem\":\"Leading streaming service Peacock was looking for a way to celebrate individual subscribers’ viewing milestones, encourage free users to convert to paid, and stoke excitement for the coming year to build strong relationships that help increase subscription rates and decrease unsubscribes.\",\"company\":{\"name\":\"Peacock\",\"_id\":\"imported-craft-685294\",\"_updatedAt\":\"2024-07-31T21:21:01Z\",\"logotype\":{\"default\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-1ebf0c185132c93891e75e8b369481717b4c1f5f-1600x400-png\",\"_type\":\"reference\"}},\"_type\":\"logo\"},\"url\":null,\"_createdAt\":\"2024-05-16T18:06:20Z\",\"_rev\":\"CgMgZ8HI74LYPfWsMdHPzj\",\"_type\":\"company\"},\"results\":\"Each campaign was measured by target audience (i.e. those who opened the email), benchmarked against the control (i.e. those excluded from receiving the email). Compared with the control audience, the target audience saw a 20% decrease in churn rate over 30 days, a 6% higher upgrade rate from free to paid subscriptions, and a 2-point lift in return rate to view content on Peacock.\",\"language\":\"en-us\",\"categories\":{\"useCases\":[{\"_ref\":\"imported-craft-481\",\"_type\":\"reference\",\"_key\":\"sU8DAPLf\"}],\"topics\":[{\"_ref\":\"imported-craft-64017\",\"_type\":\"reference\",\"_key\":\"q06h10pt\"}],\"industries\":[{\"_ref\":\"imported-craft-454\",\"_type\":\"reference\",\"_key\":\"vVac1DGz\"}]},\"body\":[{\"style\":\"normal\",\"_key\":\"15d60d035550\",\"markDefs\":[],\"children\":[{\"marks\":[],\"text\":\"Peacock is NBCUniversal’s premium streaming service providing audiences a singular, unmatched content destination. As one of the most complete streaming products on the market, Peacock offers exclusive breakout original series; more than 5,000 hours of live sports; hit movies right after theaters from Universal Pictures, Focus Features, DreamWorks Animation and Illumination; next-day access to all new shows from NBC and Bravo; fan-favorite library content; daily live news; as well as live channels from brands including Hallmark and WWE. The platform delivers for its audiences with innovative technology, creative partnerships, and entertainment that is truly entertaining.\",\"_key\":\"15d60d0355500\",\"_type\":\"span\"}],\"_type\":\"block\"},{\"_type\":\"block\",\"style\":\"normal\",\"_key\":\"170a77d777ba\",\"markDefs\":[],\"children\":[{\"_type\":\"span\",\"marks\":[],\"text\":\"As a direct-to-consumer (DTC) streaming service, engaging and retaining subscribers is incredibly important for the Peacock team. Customer engagement is at the heart of Peacock's marketing efforts, helping to ensure that customers keep coming to the platform to stream old favorites and catch the latest releases.\",\"_key\":\"170a77d777ba0\"}]},{\"children\":[{\"_key\":\"533d66b4b8580\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Engaging Users With a Personalized Year-in-Review to Boost Free to Paid Subscriptions\"}],\"_type\":\"block\",\"style\":\"h2\",\"_key\":\"533d66b4b858\",\"markDefs\":[]},{\"_key\":\"57650902d02f\",\"markDefs\":[],\"children\":[{\"_key\":\"57650902d02f0\",\"_type\":\"span\",\"marks\":[],\"text\":\"To more effectively acquire, engage, and retain their customers, Peacock partnered with Braze from day one. In the lead-up to the 2020 launch of their app, they knew relevant customer engagement would be the cornerstone of a successful customer experience. So as part of their preparations, they went looking for a customer engagement platform that could deliver the right message at the right time to the right user on the right channel. With Braze, they found a company leading the way in cross-channel customer journey management across the channels their customers already engaged with, including email, push, and in-app messages. As a result, the brand was able to optimize their strategy based on how they communicate with subscribers.\"}],\"_type\":\"block\",\"style\":\"normal\"},{\"markDefs\":[{\"reference\":{\"_ref\":\"imported-craft-18004\",\"_type\":\"reference\"},\"_type\":\"internalLink\",\"_key\":\"c7ee18098e5a\"}],\"children\":[{\"_type\":\"span\",\"marks\":[],\"text\":\"Two and a half years after their 2020 launch, Peacock was seeing significant success by leveraging Braze alongside customer data platform (CDP) and Braze Alloys technology partner \",\"_key\":\"fbf925f0d9ab0\"},{\"_type\":\"span\",\"marks\":[\"c7ee18098e5a\"],\"text\":\"mParticle\",\"_key\":\"fbf925f0d9ab1\"},{\"_type\":\"span\",\"marks\":[],\"text\":\", which they leveraged to collect customer engagement data from mobile, web, and OTT streaming platforms, then unify that information for use in Braze, where it can be leveraged to power tailored customer experiences. Braze helps to activate the Peacock marketing team’s creativity, allowing them to test and optimize everything from messaging cadence, creative, audience targeting, content choice, and much more. After starting with 100 email campaigns per year and a handful of automated triggered messaging flows centered on onboarding and winbacks, Braze has enabled Peacock to grow their customer engagement program to produce over 400 manual campaigns each year and automate over 70 triggers per day to engage customers in every phase of their lifecycle.\",\"_key\":\"fbf925f0d9ab2\"}],\"_type\":\"block\",\"style\":\"normal\",\"_key\":\"fbf925f0d9ab\"},{\"_key\":\"bc5deab6f03d\",\"markDefs\":[],\"children\":[{\"marks\":[],\"text\":\"Crafting a Winning Milestone Email Campaign That Maximizes Retention\",\"_key\":\"bc5deab6f03d0\",\"_type\":\"span\"}],\"_type\":\"block\",\"style\":\"h2\"},{\"children\":[{\"text\":\"Peacock makes a point of keeping their subscribers engaged by leveraging personalized recommendations for their high-quality content that are delivered across channels in real time. And as 2022 drew to a close, the company decided to take advantage of that window of opportunity to bolster their acquisition and retention efforts by celebrating and showcasing the depth of their content library.\",\"_key\":\"ddb427a965180\",\"_type\":\"span\",\"marks\":[]}],\"_type\":\"block\",\"style\":\"normal\",\"_key\":\"ddb427a96518\",\"markDefs\":[]},{\"markDefs\":[],\"children\":[{\"_type\":\"span\",\"marks\":[],\"text\":\"To do that, Peacock decided to build out a campaign that would showcase each customers’ content consumption, remind them of their favorite shows and movies, and show each recipient that the company understood and valued them. Ultimately, Peacock is in the business of catering to fandoms. Whether they were looking to reach a fan of Bravo, WWE, or Hallmark, Peacock’s year-end campaign needed to showcase each fandom in a way that could grow brand affinity and lead to long-term retention.\",\"_key\":\"28720356dc910\"}],\"_type\":\"block\",\"style\":\"normal\",\"_key\":\"28720356dc91\"},{\"markDefs\":[{\"reference\":{\"_ref\":\"imported-craft-17918\",\"_type\":\"reference\"},\"_type\":\"internalLink\",\"_key\":\"8b10a6f096cf\"}],\"children\":[{\"_type\":\"span\",\"marks\":[],\"text\":\"By using Braze in concert with mParticle and Braze Alloys technology partner \",\"_key\":\"97504e50846f0\"},{\"marks\":[\"8b10a6f096cf\"],\"text\":\"Movable Ink\",\"_key\":\"97504e50846f1\",\"_type\":\"span\"},{\"_type\":\"span\",\"marks\":[],\"text\":\", Peacock was able to create a year-in-review email campaign that celebrated user engagement in fun, personalized ways. Plus, the campaign presented an opportunity to get subscribers excited about the new content coming their way in 2023—and to inspire free users to consider upgrading to a paid subscription.\",\"_key\":\"97504e50846f2\"}],\"_type\":\"block\",\"style\":\"normal\",\"_key\":\"97504e50846f\"},{\"alt\":null,\"caption\":null,\"_key\":\"dRQ215d6\",\"asset\":{\"_ref\":\"image-cfe809a0854f81a8e474133d6796a8f4395b7706-2400x1400-png\",\"_type\":\"reference\"},\"_type\":\"richImage\"},{\"markDefs\":[],\"children\":[{\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"How They Did It\",\"_key\":\"d77b606734410\"}],\"_type\":\"block\",\"style\":\"h2\",\"_key\":\"d77b60673441\"},{\"children\":[{\"marks\":[],\"text\":\"While year-end campaigns are a moment in time by their nature, they take thought and care to execute successfully. At Peacock, the marketing team started planning for this special cross-channel customer journey six months before it actually launched.\",\"_key\":\"4ee4994cabb00\",\"_type\":\"span\"}],\"_type\":\"block\",\"style\":\"normal\",\"_key\":\"4ee4994cabb0\",\"markDefs\":[]},{\"style\":\"normal\",\"_key\":\"4e6691a77e63\",\"markDefs\":[],\"children\":[{\"_type\":\"span\",\"marks\":[],\"text\":\"First, they reviewed their high-level business goals and used them to define the campaign KPIs. Their top goal? Maintain subscribers and encourage them to come back and stream more of the content they love. The Peacock team knew the more catered individual subscribers felt, the more likely they would be long-term brand advocates.\",\"_key\":\"4e6691a77e630\"}],\"_type\":\"block\"},{\"_key\":\"cb0aa85ee541\",\"markDefs\":[{\"_type\":\"link\",\"href\":\"https://en.wikipedia.org/wiki/Video_Privacy_Protection_Act\",\"_key\":\"063391d76b64\"}],\"children\":[{\"_type\":\"span\",\"marks\":[],\"text\":\"Next up, they dug into consumer analytics to determine how best to position the “year-in-review” data to their subscribers to ensure that the resulting campaign was digestible, fun, relevant to their entire user base, and differentiated from the year-end emails that other brands were sending. In addition, they knew they needed to avoid revealing which titles individuals users had reviewed in order to comply with the US \",\"_key\":\"cb0aa85ee5410\"},{\"marks\":[\"063391d76b64\"],\"text\":\"Video Privacy Protection Act of 1988\",\"_key\":\"cb0aa85ee5411\",\"_type\":\"span\"},{\"_key\":\"cb0aa85ee5412\",\"_type\":\"span\",\"marks\":[],\"text\":\". Given all that, they decided to personalize based on:\"}],\"_type\":\"block\",\"style\":\"normal\"},{\"style\":\"normal\",\"_key\":\"14371070846f\",\"listItem\":\"bullet\",\"markDefs\":[],\"children\":[{\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"The month the user watched the most content\",\"_key\":\"14371070846f0\"}],\"level\":1,\"_type\":\"block\"},{\"_key\":\"eaa063e59215\",\"listItem\":\"bullet\",\"markDefs\":[],\"children\":[{\"text\":\"Each user’s most streamed day of the week\",\"_key\":\"eaa063e592150\",\"_type\":\"span\",\"marks\":[\"strong\"]}],\"level\":1,\"_type\":\"block\",\"style\":\"normal\"},{\"listItem\":\"bullet\",\"markDefs\":[],\"children\":[{\"_key\":\"e9aa3043c9a10\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"The genres that each user streamed\"}],\"level\":1,\"_type\":\"block\",\"style\":\"normal\",\"_key\":\"e9aa3043c9a1\"},{\"level\":1,\"_type\":\"block\",\"style\":\"normal\",\"_key\":\"52129276aeca\",\"listItem\":\"bullet\",\"markDefs\":[],\"children\":[{\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"The number of hours in each users’ biggest binge-watching session\",\"_key\":\"52129276aeca0\"}]},{\"style\":\"normal\",\"_key\":\"ff2c9f460ca2\",\"markDefs\":[],\"children\":[{\"marks\":[],\"text\":\"In the campaign, the Peacock team identified a mix of genres to feature in the \\\"What you watched this year\\\" module based on what was popular among their overall audience and set up the messages so the genres watched by a given subscriber were lit up while the others remained dim.\",\"_key\":\"ff2c9f460ca20\",\"_type\":\"span\"}],\"_type\":\"block\"},{\"style\":\"normal\",\"_key\":\"5a3265a2721b\",\"markDefs\":[],\"children\":[{\"_key\":\"5a3265a2721b0\",\"_type\":\"span\",\"marks\":[],\"text\":\"Privacy is top of mind at Peacock and behavioral data can be sensitive for users. Accordingly, Peacock was careful not to alienate subscribers by digging too deep into the nuances of their viewing habits and avoided including information about the times that they were most or least likely to view content.\"}],\"_type\":\"block\"},{\"_key\":\"31313088367b\",\"markDefs\":[],\"children\":[{\"_type\":\"span\",\"marks\":[],\"text\":\"Next, the team identified three defining account markers to guide their campaign’s targeting. These markers, which helped Peacock set various thresholds to optimize the user experience, included:\",\"_key\":\"31313088367b0\"}],\"_type\":\"block\",\"style\":\"normal\"},{\"_key\":\"ed5365fe2c8a\",\"listItem\":\"bullet\",\"markDefs\":[],\"children\":[{\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Video start within the last 30 days\",\"_key\":\"ed5365fe2c8a0\"}],\"level\":1,\"_type\":\"block\",\"style\":\"normal\"},{\"style\":\"normal\",\"_key\":\"bdf93fdc37a1\",\"listItem\":\"bullet\",\"markDefs\":[],\"children\":[{\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Account created at least 30 days ago\",\"_key\":\"bdf93fdc37a10\"}],\"level\":1,\"_type\":\"block\"},{\"_key\":\"15e153c196d9\",\"listItem\":\"bullet\",\"markDefs\":[],\"children\":[{\"_key\":\"15e153c196d90\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Subscription status of Free or Premium\"}],\"level\":1,\"_type\":\"block\",\"style\":\"normal\"},{\"children\":[{\"_type\":\"span\",\"marks\":[],\"text\":\"With their data targeting in place, they broke their audience into four groups.\",\"_key\":\"c82a313f8ecd0\"}],\"_type\":\"block\",\"style\":\"normal\",\"_key\":\"c82a313f8ecd\",\"markDefs\":[]},{\"markDefs\":[],\"children\":[{\"marks\":[],\"text\":\"\",\"_key\":\"61c34c98ae580\",\"_type\":\"span\"}],\"_type\":\"block\",\"style\":\"normal\",\"_key\":\"61c34c98ae58\"},{\"style\":\"normal\",\"_key\":\"f77195f44682\",\"listItem\":\"bullet\",\"markDefs\":[],\"children\":[{\"_key\":\"f77195f446820\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Personalized Premium\"},{\"text\":\": Premium tier audience members who had a video start in the last 30 days.\",\"_key\":\"f77195f446821\",\"_type\":\"span\",\"marks\":[]}],\"level\":1,\"_type\":\"block\"},{\"_key\":\"91cc3cb92c4a\",\"listItem\":\"bullet\",\"markDefs\":[],\"children\":[{\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Personalized Free\",\"_key\":\"91cc3cb92c4a0\"},{\"_type\":\"span\",\"marks\":[],\"text\":\": Free tier audience members who had a video start in the last 30 days.\",\"_key\":\"91cc3cb92c4a1\"}],\"level\":1,\"_type\":\"block\",\"style\":\"normal\"},{\"_key\":\"b33db5f10d6b\",\"listItem\":\"bullet\",\"markDefs\":[],\"children\":[{\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Generic Premium:\",\"_key\":\"b33db5f10d6b0\"},{\"_type\":\"span\",\"marks\":[],\"text\":\" Premium tier audience members who created an account more than 30 days ago, didn’t meet Peacock’s data thresholds, or didn’t have a video start in the last 30 days.\",\"_key\":\"b33db5f10d6b1\"}],\"level\":1,\"_type\":\"block\",\"style\":\"normal\"},{\"_key\":\"9bc705784174\",\"listItem\":\"bullet\",\"markDefs\":[],\"children\":[{\"_key\":\"9bc7057841740\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Generic Free: \"},{\"text\":\"Free tier audience members who created an account more than 30 days ago, didn’t meet the brand’s data thresholds, or didn’t have a video start in the last 30 days.\",\"_key\":\"9bc7057841741\",\"_type\":\"span\",\"marks\":[]}],\"level\":1,\"_type\":\"block\",\"style\":\"normal\"},{\"_type\":\"block\",\"style\":\"normal\",\"_key\":\"5daa6cab6e2f\",\"markDefs\":[{\"reference\":{\"_ref\":\"imported-craft-689779\",\"_type\":\"reference\"},\"_type\":\"internalLink\",\"_key\":\"9c2dc32ee295\"}],\"children\":[{\"marks\":[],\"text\":\"Peacock built out their program within Braze, taking advantage of the platform’s native cross-channel/channel-agnostic architecture to build the entire campaign in one place. Next, they leveraged mParticle to manage the data associated with the program, allowing information to move in and out of Braze as needed. They also used Movable Ink to add content personalization and interactive elements within the emails, providing Peacock with the ability to determine what content to show to which recipients—something that was perfect for highlighting the user behaviors spelled out in each message. Movable Ink allowed Peacock to seamlessly query an API (built for them by consultancy \",\"_key\":\"5daa6cab6e2f0\",\"_type\":\"span\"},{\"_type\":\"span\",\"marks\":[\"9c2dc32ee295\"],\"text\":\"Pickaxe\",\"_key\":\"5daa6cab6e2f1\"},{\"_key\":\"5daa6cab6e2f2\",\"_type\":\"span\",\"marks\":[],\"text\":\") that looped in relevant content from mParticle to power all four of the email’s modules.\"}]},{\"_type\":\"richImage\",\"alt\":null,\"caption\":null,\"_key\":\"oMD270Yy\",\"asset\":{\"_ref\":\"image-7da449549d2b52e93ed1d5d1291e31669b66fa61-2400x600-png\",\"_type\":\"reference\"}},{\"_type\":\"block\",\"style\":\"normal\",\"_key\":\"7f87eb634512\",\"markDefs\":[{\"_type\":\"internalLink\",\"_key\":\"6544d31f9d6d\",\"reference\":{\"_type\":\"reference\",\"_ref\":\"imported-craft-182695\"}}],\"children\":[{\"_type\":\"span\",\"marks\":[],\"text\":\"Peacock used \",\"_key\":\"7f87eb6345120\"},{\"marks\":[\"6544d31f9d6d\"],\"text\":\"Liquid\",\"_key\":\"7f87eb6345121\",\"_type\":\"span\"},{\"text\":\" personalization to populate a dynamic GIF based on each subscriber’s most streamed month in the corresponding module. After setting up the four email templates (one for each target audience), the data was ready for QA four days before deployment. As part of this process, Peacock sent live tests to internal users at the company in order to confirm that the correct creative was populating for each corresponding behavior.\",\"_key\":\"7f87eb6345122\",\"_type\":\"span\",\"marks\":[]}]},{\"alt\":null,\"caption\":null,\"_key\":\"KSQK1vxP\",\"asset\":{\"_ref\":\"image-920050416385809941d013897e6054cbb9fe74d2-2400x2900-png\",\"_type\":\"reference\"},\"_type\":\"richImage\"},{\"_key\":\"b3c1ad5b7345\",\"markDefs\":[],\"children\":[{\"_type\":\"span\",\"marks\":[],\"text\":\"On launch day, Peacock scheduled the Personalized Premium version of the campaign to be delivered to only the first 100,000 users. They made that call so their technical teams could verify everything was running smoothly. Once that was confirmed, the team sent the email to the remaining members of the audience and staggered the send times throughout the day in connection with the remaining three campaigns/audiences.\",\"_key\":\"b3c1ad5b73450\"}],\"_type\":\"block\",\"style\":\"normal\"},{\"_ref\":\"imported-craft-testimonial-from-doc-684834-block-7\",\"_type\":\"testimonialReference\",\"_key\":\"z8Z8ve00DXB3cr5R2yFo5\"},{\"style\":\"h2\",\"_key\":\"fba868b6b011\",\"markDefs\":[],\"children\":[{\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Using A/B Tests to Prove Campaign Impact on Peacock’s Fans in Real Time\",\"_key\":\"fba868b6b0110\"}],\"_type\":\"block\"},{\"markDefs\":[],\"children\":[{\"_type\":\"span\",\"marks\":[],\"text\":\"To assess the impact of the campaign, Peacock compared users who opened the email campaign against control group members who hadn’t received the campaign and found that recipients had a 20% lower churn rate over 30 days, 6% free-to-paid upgrade rates, and experienced a two-point lift in return rate when it came to returning to the service to view content. The upshot? Peacock found that the year-in-review email format was just as effective for entertainment streaming services as it was for their musical counterparts.\",\"_key\":\"3d00eb6323590\"}],\"_type\":\"block\",\"style\":\"normal\",\"_key\":\"3d00eb632359\"},{\"children\":[{\"text\":\"On the whole, the ongoing partnership between Peacock and Braze has grown in scale and execution with no signs of slowing down. The brand continues to excel at delivering relevant messaging to each subscriber, giving them clear, compelling reasons to keep engaging with the service’s compelling content library.\",\"_key\":\"646e59408d710\",\"_type\":\"span\",\"marks\":[]}],\"_type\":\"block\",\"style\":\"normal\",\"_key\":\"646e59408d71\",\"markDefs\":[]},{\"markDefs\":[],\"children\":[{\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Key Takeaways\",\"_key\":\"41067a52023b0\"}],\"_type\":\"block\",\"style\":\"h2\",\"_key\":\"41067a52023b\"},{\"_key\":\"362640a0b0a4\",\"listItem\":\"number\",\"markDefs\":[],\"children\":[{\"marks\":[\"strong\"],\"text\":\"Make every milestone count.\",\"_key\":\"362640a0b0a40\",\"_type\":\"span\"},{\"_type\":\"span\",\"marks\":[],\"text\":\" It’s meaningful when a customer puts their confidence in your business—so don’t be afraid to make those marquee moments extra special. By celebrating big milestones together, you may unlock the most precious commodity of all: brand loyalty.\",\"_key\":\"362640a0b0a41\"}],\"level\":1,\"_type\":\"block\",\"style\":\"normal\"},{\"children\":[{\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"The best teams know a plan today can maximize retention for tomorrow.\",\"_key\":\"11c580b25d070\"},{\"_type\":\"span\",\"marks\":[],\"text\":\" Six months might sound far away, but we all know how quickly the calendar can get away from us. For significant campaigns, planning further ahead enables teams to stay aligned, safeguard quality, and make sure their campaigns ladder back to the company’s goals.\",\"_key\":\"11c580b25d071\"}],\"level\":1,\"_type\":\"block\",\"style\":\"normal\",\"_key\":\"11c580b25d07\",\"listItem\":\"number\",\"markDefs\":[]},{\"_type\":\"block\",\"style\":\"normal\",\"_key\":\"41360450041b\",\"listItem\":\"number\",\"markDefs\":[],\"children\":[{\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Make sure your metrics add up.\",\"_key\":\"41360450041b0\"},{\"_type\":\"span\",\"marks\":[],\"text\":\" It can be enticing to leverage all the data you have to personalize the customer experience, but it pays to be mindful of context. Take the time to assess whether the data you’re leveraging for your campaigns could be seen as too personal by recipients and recalibrate your personalization as needed.\",\"_key\":\"41360450041b1\"}],\"level\":1}],\"_type\":\"caseStudy\",\"title\":\"How Peacock’s Year-In-Review Campaign Drove a 20% Reduction in Churn\",\"_updatedAt\":\"2024-10-25T17:53:47Z\",\"publicationDates\":{\"publishedAt\":\"2023-05-24T15:56:14-04:00\",\"updatedAt\":\"2024-01-30T14:17:52-05:00\"},\"seo\":{\"slug\":{\"current\":\"peacock-case-study\"},\"noFollow\":false,\"pageTitle\":\"Peacock Case Study | Reducing Churn with Braze\",\"pageDescription\":\"Learn how Peacock reduced churn by 20% and boosted engagement with a personalized year-in-review campaign, leveraging cross-channel messaging.\",\"openGraphImage\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-2ecd15060701dd13b3ba7bc826e6be6ce2615060-1200x628-png\",\"_type\":\"reference\"}},\"noIndex\":false},\"publishedAt\":\"2024-10-25T17:53:47.030Z\",\"_createdAt\":\"2024-05-16T23:46:27Z\",\"_rev\":\"eOGTVivSz2oqfsen7MarPa\",\"partners\":[{\"_ref\":\"imported-craft-17918\",\"_type\":\"reference\",\"_key\":\"qdEY4nxl\"},{\"_key\":\"AlNjKc1i\",\"_ref\":\"imported-craft-18004\",\"_type\":\"reference\"},{\"_ref\":\"imported-craft-689779\",\"_type\":\"reference\",\"_key\":\"s64eFHL3\"}],\"metrics\":[{\"description\":\"Reduction in churn rate\",\"_key\":\"yY41KBqT\",\"value\":\"20%\"},{\"description\":\"Lift in Upgrades from Free to Paid Subscriptions\",\"_key\":\"GNaaeJPV\",\"value\":\"6%\"},{\"description\":\"Return Rate to View Content\",\"_key\":\"Skak1LA6\",\"value\":\"+2 Points\"}],\"strategy\":\"By leveraging Braze and Braze Alloys partners, mParticle and Movable Ink, the Peacock team built a personalized year-end review campaign highlighting individual users’ engagement, the genres they loved, and how much content they consumed that year.\",\"featuredImage\":{\"_type\":\"richImage\",\"alt\":null,\"caption\":null,\"asset\":{\"_ref\":\"image-f123502106ae5449c2c8441e8c19ff073970ec20-900x1220-png\",\"_type\":\"reference\"}}},\"_type\":\"bentoContentCard\",\"description\":\"See how Peacock’s creative end of year targeted emails brought viewers back.\",\"logo\":{\"asset\":{\"_ref\":\"image-2084728764d5d69c38fc0987f82b6c11a3975e8d-105x33-svg\",\"_type\":\"reference\"},\"_type\":\"image\"}},{\"_key\":\"a3313b1e18a6\",\"content\":{\"seo\":{\"noFollow\":false,\"pageTitle\":\"Canva Case Study | Driving Engagement for Creative App Users\",\"pageDescription\":\"Discover how Canva increased user retention and engagement through personalized marketing, leveraging Braze cross-channel messaging for creative apps.\",\"openGraphImage\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-6c578de43f6fa824988109f10be064ee6b652af4-1200x628-png\",\"_type\":\"reference\"}},\"noIndex\":false,\"slug\":{\"current\":\"canva-case-study\"}},\"_id\":\"imported-craft-18364\",\"company\":{\"_createdAt\":\"2024-05-16T18:06:20Z\",\"_rev\":\"CgMgZ8HI74LYPfWsMdHQ4Z\",\"_type\":\"company\",\"name\":\"Canva\",\"_id\":\"imported-craft-49305\",\"_updatedAt\":\"2024-07-31T21:21:01Z\",\"logotype\":{\"default\":{\"_type\":\"image\",\"asset\":{\"_type\":\"reference\",\"_ref\":\"image-553b1b6bd81747119539516a011abd87c28a7940-1600x400-png\"}},\"_type\":\"logo\"},\"url\":\"https://www.canva.com/\"},\"_rev\":\"eOGTVivSz2oqfsen7MbI1m\",\"language\":\"en-us\",\"publicationDates\":{\"publishedAt\":\"2021-02-02T11:18:04-05:00\",\"updatedAt\":\"2023-01-13T11:16:11-05:00\"},\"partners\":[],\"_type\":\"caseStudy\",\"problem\":\"In order to better support their design community with accurate and helpful content during the COVID-19 pandemic, Canva needed a way to reach millions across the globe with relevant information tailored to their interest.\",\"body\":[{\"style\":\"normal\",\"_key\":\"4b07ee6b35da\",\"markDefs\":[{\"_type\":\"link\",\"href\":\"/resources/articles/how-realtor-com-does-a-b-testing-and-personalization\",\"_key\":\"e1ba03a19fa1\"},{\"reference\":{\"_type\":\"reference\",\"_ref\":\"imported-craft-9093\"},\"_type\":\"internalLink\",\"_key\":\"bfdf27f80ee7\"}],\"children\":[{\"_type\":\"span\",\"marks\":[],\"text\":\"Even today’s most successful email strategy can fall apart if there’s not a focus on tomorrow. Email is not a set it and forget it channel—it’s a constant evolution to meet rising customer expectations. It’s adapting as technology pushes the limits of what’s possible. It’s \",\"_key\":\"4b07ee6b35da0\"},{\"_type\":\"span\",\"marks\":[\"e1ba03a19fa1\"],\"text\":\"experimentation\",\"_key\":\"4b07ee6b35da1\"},{\"_type\":\"span\",\"marks\":[],\"text\":\", \",\"_key\":\"4b07ee6b35da2\"},{\"_type\":\"span\",\"marks\":[\"bfdf27f80ee7\"],\"text\":\"iteration\",\"_key\":\"4b07ee6b35da3\"},{\"_type\":\"span\",\"marks\":[],\"text\":\", and always putting your customers first.\",\"_key\":\"4b07ee6b35da4\"}],\"_type\":\"block\"},{\"children\":[{\"_type\":\"span\",\"marks\":[],\"text\":\"No one knows that better than \",\"_key\":\"e44ae5f1b3ea0\"},{\"_type\":\"span\",\"marks\":[\"63dc77ab8dc9\"],\"text\":\"Canva\",\"_key\":\"e44ae5f1b3ea1\"},{\"_type\":\"span\",\"marks\":[],\"text\":\". Using Braze, the online graphic design platform ensures their strategy never gets stale and they keep delivering value.\",\"_key\":\"e44ae5f1b3ea2\"}],\"_type\":\"block\",\"style\":\"normal\",\"_key\":\"e44ae5f1b3ea\",\"markDefs\":[{\"reference\":{\"_ref\":\"imported-craft-7460\",\"_type\":\"reference\"},\"_type\":\"internalLink\",\"_key\":\"63dc77ab8dc9\"}]},{\"markDefs\":[],\"children\":[{\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"An Email Is Worth a Thousand Words\",\"_key\":\"0b85c047a0d10\"}],\"_type\":\"block\",\"style\":\"h2\",\"_key\":\"0b85c047a0d1\"},{\"markDefs\":[],\"children\":[{\"text\":\"As people adjusted to the widespread stay-at-home orders brought on by COVID-19, Canva wanted to ensure that every piece of communication is not only valuable, but also tailored to their interests. As they program messaging in 20 different languages, creating relevant communication quickly was the primary focus.\",\"_key\":\"2832535a937b0\",\"_type\":\"span\",\"marks\":[]}],\"_type\":\"block\",\"style\":\"normal\",\"_key\":\"2832535a937b\"},{\"markDefs\":[],\"children\":[{\"_type\":\"span\",\"marks\":[],\"text\":\"Their focus was threefold:\",\"_key\":\"2039a6caf64a0\"}],\"_type\":\"block\",\"style\":\"normal\",\"_key\":\"2039a6caf64a\"},{\"listItem\":\"bullet\",\"markDefs\":[],\"children\":[{\"_type\":\"span\",\"marks\":[],\"text\":\"Share helpful and engaging content relevant to their users during COVID-19\",\"_key\":\"b95293ceae780\"}],\"level\":1,\"_type\":\"block\",\"style\":\"normal\",\"_key\":\"b95293ceae78\"},{\"_type\":\"block\",\"style\":\"normal\",\"_key\":\"5af4985a1de8\",\"listItem\":\"bullet\",\"markDefs\":[{\"reference\":{\"_ref\":\"imported-craft-12060\",\"_type\":\"reference\"},\"_type\":\"internalLink\",\"_key\":\"7c5f2c94ab12\"}],\"children\":[{\"_type\":\"span\",\"marks\":[],\"text\":\"Increase email sends while maintaining \",\"_key\":\"5af4985a1de80\"},{\"marks\":[\"7c5f2c94ab12\"],\"text\":\"deliverability\",\"_key\":\"5af4985a1de81\",\"_type\":\"span\"}],\"level\":1},{\"markDefs\":[],\"children\":[{\"text\":\"Save time with a new localization strategy\",\"_key\":\"2b9673c77f610\",\"_type\":\"span\",\"marks\":[]}],\"level\":1,\"_type\":\"block\",\"style\":\"normal\",\"_key\":\"2b9673c77f61\",\"listItem\":\"bullet\"},{\"_key\":\"3a90b292f978\",\"markDefs\":[{\"reference\":{\"_ref\":\"imported-craft-7137\",\"_type\":\"reference\"},\"_type\":\"internalLink\",\"_key\":\"ecf7e3f921a6\"},{\"_type\":\"link\",\"href\":\"https://www.braze.com/docs/user_guide/engagement_tools/campaigns/ideas_and_strategies/ab_testing_with_random_buckets/#ab-testing-with-random-buckets\",\"_key\":\"71212f73f652\"}],\"children\":[{\"_type\":\"span\",\"marks\":[],\"text\":\"To start, Canva used an advanced \",\"_key\":\"3a90b292f9780\"},{\"_type\":\"span\",\"marks\":[\"ecf7e3f921a6\"],\"text\":\"IP warm up\",\"_key\":\"3a90b292f9781\"},{\"_type\":\"span\",\"marks\":[],\"text\":\" strategy that allowed them to safely and effectively grow email sends from 30 million to 50 million a week. In order to maintain their coveted 99% email deliverability, Canva calculated what their daily send volume could be, did not push the upper limit of this volume, and only increased a certain percent each day using a \",\"_key\":\"3a90b292f9782\"},{\"_type\":\"span\",\"marks\":[\"71212f73f652\"],\"text\":\"random bucket strategy\",\"_key\":\"3a90b292f9783\"},{\"text\":\". They sent email campaigns that had seen previous success, such as top ten trending content, and launched them in leading markets with miniature warm ups each week.\",\"_key\":\"3a90b292f9784\",\"_type\":\"span\",\"marks\":[]}],\"_type\":\"block\",\"style\":\"normal\"},{\"asset\":{\"_type\":\"reference\",\"_ref\":\"image-187905d96de6c3cc31f311835550010052a65f99-2400x1200-png\"},\"_type\":\"richImage\",\"alt\":null,\"caption\":null,\"_key\":\"nceR2Qc9\"},{\"markDefs\":[{\"reference\":{\"_type\":\"reference\",\"_ref\":\"imported-craft-18567\"},\"_type\":\"internalLink\",\"_key\":\"ec3fb53e1ac9\"},{\"_type\":\"link\",\"href\":\"/resources/articles/busuu-client-story\",\"_key\":\"d2ef9c2b58b7\"}],\"children\":[{\"text\":\"Additionally, Canva worked to deploy a new \",\"_key\":\"dde649bee53e0\",\"_type\":\"span\",\"marks\":[]},{\"_type\":\"span\",\"marks\":[\"ec3fb53e1ac9\"],\"text\":\"localization strategy\",\"_key\":\"dde649bee53e1\"},{\"_type\":\"span\",\"marks\":[],\"text\":\". As English-speakers make up to 45% of their user base, if they can’t localize at scale, they can’t communicate with the majority of their users. To send emails in different languages, Canva uses \",\"_key\":\"dde649bee53e2\"},{\"_type\":\"span\",\"marks\":[\"d2ef9c2b58b7\"],\"text\":\"Connected Content\",\"_key\":\"dde649bee53e3\"},{\"_type\":\"span\",\"marks\":[],\"text\":\", the Braze platform’s dynamic content tool. Prior to implementation, each email was translated but used the same template. Now, they automatically pull in localized, translated content using Connected Content through the Google Sheet API, effectively saving them full days of work.\",\"_key\":\"dde649bee53e4\"}],\"_type\":\"block\",\"style\":\"normal\",\"_key\":\"dde649bee53e\"},{\"_type\":\"richImage\",\"alt\":\"An email from Canva showing personalized recommendations on articles to read\",\"caption\":null,\"_key\":\"2a79ISqN\",\"asset\":{\"_ref\":\"image-24909ca46d7e3d2417fb65f613ce47154b4ff5ef-2400x1200-png\",\"_type\":\"reference\"}},{\"style\":\"normal\",\"_key\":\"ce79e6797563\",\"markDefs\":[],\"children\":[{\"marks\":[],\"text\":\"As an example of both initiatives in action, Canva sent an email that included a tutorial on how to use Zoom and upload custom backgrounds. Due to the power of Braze and Canva’s new localization strategy, they had the email out in under five days in 20 different languages,achieving high open rates.\",\"_key\":\"ce79e67975630\",\"_type\":\"span\"}],\"_type\":\"block\"},{\"_key\":\"ba45471ac476\",\"markDefs\":[],\"children\":[{\"marks\":[\"strong\"],\"text\":\"Canva’s Results: Increase in Engagement, Increase in Open Rates, and Continued Strong Deliverability\",\"_key\":\"ba45471ac4760\",\"_type\":\"span\"}],\"_type\":\"block\",\"style\":\"h2\"},{\"_type\":\"block\",\"style\":\"normal\",\"_key\":\"ec0542337e55\",\"markDefs\":[],\"children\":[{\"_type\":\"span\",\"marks\":[],\"text\":\"Through Canva’s thoughtful efforts and people-first approach to content, the company saw a 33% uplift in open rates and 2.5% increase in engagement, which is incredible considering they have many millions of users. They also maintained a 99% deliverability while increasing email volume from 30 million to 50 million per week.\",\"_key\":\"ec0542337e550\"}]},{\"_ref\":\"imported-craft-testimonial-from-doc-18364-block-5\",\"_type\":\"testimonialReference\",\"_key\":\"Y4Hh3k1P6P4kDw98FBo8u\"},{\"_type\":\"block\",\"style\":\"h2\",\"_key\":\"d5b327a85cdc\",\"markDefs\":[],\"children\":[{\"marks\":[\"strong\"],\"text\":\"Takeaway\",\"_key\":\"d5b327a85cdc0\",\"_type\":\"span\"}]},{\"style\":\"normal\",\"_key\":\"25c09ac7bbd9\",\"markDefs\":[{\"_type\":\"link\",\"href\":\"/why-braze/customer-engagement\",\"_key\":\"f421f4c4ee1d\"},{\"_key\":\"0922cdf37a48\",\"_type\":\"link\",\"href\":\"/resources/reports-and-guides/email-marketing-guide\"}],\"children\":[{\"_type\":\"span\",\"marks\":[],\"text\":\"Never resting on their laurels, Canva consistently works to improve the \",\"_key\":\"25c09ac7bbd90\"},{\"marks\":[\"f421f4c4ee1d\"],\"text\":\"customer experience\",\"_key\":\"25c09ac7bbd91\",\"_type\":\"span\"},{\"_type\":\"span\",\"marks\":[],\"text\":\" by delivering real value with relevant, engaging content. By relying on the power of Braze, they are able to increase high engagement rates—their north star metric—easily and at scale. To dig deeper into innovative email strategy, check out our \",\"_key\":\"25c09ac7bbd92\"},{\"text\":\"Email Marketing Guide\",\"_key\":\"25c09ac7bbd93\",\"_type\":\"span\",\"marks\":[\"0922cdf37a48\"]},{\"text\":\".\",\"_key\":\"25c09ac7bbd94\",\"_type\":\"span\",\"marks\":[]}],\"_type\":\"block\"}],\"featuredImage\":{\"asset\":{\"_ref\":\"image-2ba42945f4fe5d053c3e8458a1954c7b39f58036-900x1220-png\",\"_type\":\"reference\"},\"_type\":\"richImage\",\"alt\":null,\"caption\":null},\"publishedAt\":\"2024-10-25T18:03:13.035Z\",\"categories\":{\"productFeatures\":[{\"_ref\":\"imported-craft-49349\",\"_type\":\"reference\",\"_key\":\"Zc96VLsw\"}],\"regions\":[{\"_ref\":\"imported-craft-62692\",\"_type\":\"reference\",\"_key\":\"CqmzFHm6\"}],\"topics\":[{\"_ref\":\"imported-craft-27533\",\"_type\":\"reference\",\"_key\":\"3ga2eX97\"}],\"industries\":[{\"_ref\":\"imported-craft-454\",\"_type\":\"reference\",\"_key\":\"YmAbNEcB\"}]},\"_updatedAt\":\"2024-10-25T18:03:13Z\",\"_createdAt\":\"2024-05-16T23:46:27Z\",\"results\":\"They maintained 99% email deliverability while increasing open rates by 33% and platform engagement rates by 2.5%—a huge success considering their millions of global users.\",\"title\":\"How Canva’s Email Strategy Increases User Engagement\",\"metrics\":[{\"description\":\"Increase in platform engagement\",\"_key\":\"aVuEH6fb\",\"value\":\"2.5%\"},{\"value\":\"99%\",\"description\":\"Deliverability while doubling down on email volumes\",\"_key\":\"dUrYBJOr\"},{\"description\":\"Increase in open rates\",\"_key\":\"VtxKq5nZ\",\"value\":\"33%\"}],\"strategy\":\"Using Braze, they executed an engaging campaign that took weekly volumes from 30 million to 50 million while maintaining deliverability and deploying a faster content localization strategy.\"},\"_type\":\"bentoContentCard\",\"description\":\"Think 400 unique messages is impossible? Not for Canva.\",\"logo\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-69d3dad959f7c6f87d714a2fdc9473cd9492c756-77x33-svg\",\"_type\":\"reference\"}}},{\"_key\":\"35b80e62ac0a\",\"content\":{\"metrics\":[{\"description\":\"Increase in revenue\",\"_key\":\"rwwd11xE\",\"value\":\"40%\"},{\"description\":\"Increase in orders per user\",\"_key\":\"EOOvLFM3\",\"value\":\"30%\"},{\"value\":\"10%\",\"description\":\"Increase in average check per user\",\"_key\":\"JUWZylRs\"}],\"featuredImage\":{\"_type\":\"richImage\",\"alt\":null,\"caption\":null,\"asset\":{\"_ref\":\"image-67de70d27c240b6e79c98390deaf19d47e087b0e-900x1220-png\",\"_type\":\"reference\"}},\"partners\":[{\"_ref\":\"imported-craft-18010\",\"_type\":\"reference\",\"_key\":\"4ZvMEQed\"}],\"_createdAt\":\"2024-05-16T23:46:27Z\",\"publicationDates\":{\"publishedAt\":\"2023-11-17T11:41:22-05:00\",\"updatedAt\":\"2024-02-18T20:09:07-05:00\"},\"body\":[{\"markDefs\":[],\"children\":[{\"_type\":\"span\",\"marks\":[],\"text\":\"Founded in 2019, Snoonu is the fastest-growing technology company for shopping and deliver services in Qatar. A one-stop solution for daily needs, Snoonu allows customers to order and get products delivered any product anywhere they wish in Qatar.\",\"_key\":\"2acba15e560d0\"}],\"_type\":\"block\",\"style\":\"normal\",\"_key\":\"2acba15e560d\"},{\"markDefs\":[{\"reference\":{\"_ref\":\"imported-craft-643288\",\"_type\":\"reference\"},\"_type\":\"internalLink\",\"_key\":\"b003ba22596e\"}],\"children\":[{\"_type\":\"span\",\"marks\":[],\"text\":\"With a mission to help customers find what they need and deliver it wherever they are, \",\"_key\":\"1229d465bc2c0\"},{\"text\":\"customer engagement\",\"_key\":\"1229d465bc2c1\",\"_type\":\"span\",\"marks\":[\"b003ba22596e\"]},{\"_type\":\"span\",\"marks\":[],\"text\":\" is at the heart of Snoonu’s success. It’s important for the team to understand how Snoonu fits into their customer’s routines, and effectively message around the value it brings to their lives. To do this, the Snoonu team needs to have tools with the flexibility they need to better adapt to their customers, iterate on in-progress strategies, and drive business growth. Enter Braze.\",\"_key\":\"1229d465bc2c2\"}],\"_type\":\"block\",\"style\":\"normal\",\"_key\":\"1229d465bc2c\"},{\"markDefs\":[],\"children\":[{\"_key\":\"d56f1f4b46c50\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Why Snoonu Switched to Braze\"}],\"_type\":\"block\",\"style\":\"h2\",\"_key\":\"d56f1f4b46c5\"},{\"_type\":\"block\",\"style\":\"normal\",\"_key\":\"0f9129685af6\",\"markDefs\":[{\"reference\":{\"_ref\":\"imported-craft-18010\",\"_type\":\"reference\"},\"_type\":\"internalLink\",\"_key\":\"3822e3908826\"}],\"children\":[{\"_type\":\"span\",\"marks\":[],\"text\":\"Finding the right customer engagement solution was a mix of experimentation and evaluation. Before Braze, Snoonu was relying on a platform with limited capabilities that were unsuitable for the company’s fast growth. After evaluating several other platforms, Snoonu chose Braze for the quality and flexibility they could not find in other alternatives. They were also able to avoid many headaches and extra stress on their tech teams during implementation, which saved them time and energy right away. They also chose Braze for its expansive partner ecosystem. Snoonu uses on Braze Alloys tech partner \",\"_key\":\"0f9129685af60\"},{\"text\":\"Amplitude\",\"_key\":\"0f9129685af61\",\"_type\":\"span\",\"marks\":[\"3822e3908826\"]},{\"_type\":\"span\",\"marks\":[],\"text\":\", their product analytics hub, to create behavioral cohorts and sync them directly to Braze.\",\"_key\":\"0f9129685af62\"}]},{\"children\":[{\"text\":\"Once the \",\"_key\":\"9e47908782170\",\"_type\":\"span\",\"marks\":[]},{\"_key\":\"9e47908782171\",\"_type\":\"span\",\"marks\":[\"bcc511c05c03\"],\"text\":\"migration\"},{\"_type\":\"span\",\"marks\":[],\"text\":\" was finished, they were able to start evolving their customer engagement strategy. This included executing a deeper level of personalization in all of their communications by using \",\"_key\":\"9e47908782172\"},{\"_key\":\"9e47908782173\",\"_type\":\"span\",\"marks\":[\"ecfa7748c4e9\"],\"text\":\"Liquid\"},{\"_key\":\"9e47908782174\",\"_type\":\"span\",\"marks\":[],\"text\":\", \"},{\"_type\":\"span\",\"marks\":[\"6119c08369bd\"],\"text\":\"custom attributes\",\"_key\":\"9e47908782175\"},{\"marks\":[],\"text\":\", and other features in Braze. They were able to set up several strategic automated campaigns along the customer lifecycle using \",\"_key\":\"9e47908782176\",\"_type\":\"span\"},{\"_type\":\"span\",\"marks\":[\"a0bb11cb068c\"],\"text\":\"Braze Canvas Flow\",\"_key\":\"9e47908782177\"},{\"_type\":\"span\",\"marks\":[],\"text\":\", our visual development environment which marketers can use as a no-code journey orchestration tool. These automated campaigns have already saved the team thousands of hours on top of driving impactful results. Additionally, most every campaign they build in Braze—whether it uses email, push notifications, in-app messages, or SMS—has a cohort routing from Amplitude data. This offers them ample flexibility in the granularity they can define while also making it extremely simple and quick to sync to Braze.\",\"_key\":\"9e47908782178\"}],\"_type\":\"block\",\"style\":\"normal\",\"_key\":\"9e4790878217\",\"markDefs\":[{\"reference\":{\"_ref\":\"imported-craft-768167\",\"_type\":\"reference\"},\"_type\":\"internalLink\",\"_key\":\"bcc511c05c03\"},{\"reference\":{\"_ref\":\"imported-craft-182695\",\"_type\":\"reference\"},\"_type\":\"internalLink\",\"_key\":\"ecfa7748c4e9\"},{\"_type\":\"link\",\"href\":\"https://www.braze.com/docs/user_guide/data_and_analytics/custom_data/custom_attributes/\",\"_key\":\"6119c08369bd\"},{\"reference\":{\"_ref\":\"imported-craft-315568\",\"_type\":\"reference\"},\"_type\":\"internalLink\",\"_key\":\"a0bb11cb068c\"}]},{\"markDefs\":[],\"children\":[{\"marks\":[\"strong\"],\"text\":\"How Snoonu’s In-App Games Lead to a Winning Lifecycle Strategy\",\"_key\":\"4fef4487d9a00\",\"_type\":\"span\"}],\"_type\":\"block\",\"style\":\"h2\",\"_key\":\"4fef4487d9a0\"},{\"children\":[{\"_type\":\"span\",\"marks\":[],\"text\":\"Looking to increase engagement and \",\"_key\":\"a77bb74c31150\"},{\"_type\":\"span\",\"marks\":[\"9fc8c05136d7\"],\"text\":\"retention\",\"_key\":\"a77bb74c31151\"},{\"_type\":\"span\",\"marks\":[],\"text\":\" without breaking the bank, Snoonu decided on a creative route to grab users’ attention: In-app gamification. With this strategy, the team could explore the effects of gamified experiences on how customers interact with the app, as well as boost awareness. With Braze, they could launch these campaigns quickly and easily.\",\"_key\":\"a77bb74c31152\"}],\"_type\":\"block\",\"style\":\"normal\",\"_key\":\"a77bb74c3115\",\"markDefs\":[{\"_type\":\"internalLink\",\"_key\":\"9fc8c05136d7\",\"reference\":{\"_ref\":\"imported-craft-128501\",\"_type\":\"reference\"}}]},{\"markDefs\":[],\"children\":[{\"_key\":\"52d73ef371250\",\"_type\":\"span\",\"marks\":[],\"text\":\"Snoonu focused on two separate campaigns to start. First, they seized on the opportunities presented by the 2022 World Cup coming to Qatar. Knowing many users would be otherwise busy or breaking out of their routines, they wanted to incentivize customers to order and keep engaging with the app during the games. Tapping into the World Cup excitement, they created an in-app game where users had to collect 32 flags from different restaurants that reflected specific country’s flags. Each flag was collected by performing a specific action—for example, users could earn a Mexican flag by placing an order for Mexican food. Once customers collected all 32 flags, they were entered to win 5,000 QAR.\"}],\"_type\":\"block\",\"style\":\"normal\",\"_key\":\"52d73ef37125\"},{\"alt\":null,\"caption\":null,\"_key\":\"0ohGtpVb\",\"asset\":{\"_type\":\"reference\",\"_ref\":\"image-d7a1325039dc08912ef3d9660ed266865b9c0e18-2400x1102-png\"},\"_type\":\"richImage\"},{\"markDefs\":[],\"children\":[{\"marks\":[\"strong\"],\"text\":\"Here’s how they did it:\",\"_key\":\"146b2752cb0f0\",\"_type\":\"span\"}],\"_type\":\"block\",\"style\":\"h2\",\"_key\":\"146b2752cb0f\"},{\"markDefs\":[],\"children\":[{\"_type\":\"span\",\"marks\":[],\"text\":\"First, the CRM team created 32 custom attributes, one for each flag.\",\"_key\":\"48cedb03c4550\"}],\"level\":1,\"_type\":\"block\",\"style\":\"normal\",\"_key\":\"48cedb03c455\",\"listItem\":\"number\"},{\"_type\":\"block\",\"style\":\"normal\",\"_key\":\"734a436cbe11\",\"listItem\":\"number\",\"markDefs\":[],\"children\":[{\"text\":\"Next, they then created 32 webhooks, which triggers the related custom attribute for each flag.\",\"_key\":\"734a436cbe110\",\"_type\":\"span\",\"marks\":[]}],\"level\":1},{\"level\":1,\"_type\":\"block\",\"style\":\"normal\",\"_key\":\"c95c30d6f9e3\",\"listItem\":\"number\",\"markDefs\":[],\"children\":[{\"marks\":[],\"text\":\"From there, they utilized some light coding to have each trigger only fire when a user orders from a specific list of restaurants they associated with each flag.\",\"_key\":\"c95c30d6f9e30\",\"_type\":\"span\"}]},{\"children\":[{\"_key\":\"024a2ff5f3c00\",\"_type\":\"span\",\"marks\":[],\"text\":\"To further incentivize users to complete the game, they created a custom HTML in-app message that acted as a tracker. Every time customers opened the app, they would see a button that led them to an in-app message with their progress and how many flags they’ve collected.\"}],\"level\":1,\"_type\":\"block\",\"style\":\"normal\",\"_key\":\"024a2ff5f3c0\",\"listItem\":\"number\",\"markDefs\":[]},{\"children\":[{\"_type\":\"span\",\"marks\":[],\"text\":\"All told, the team began work on ideating this campaign roughly two months before the campaign kicked off.\",\"_key\":\"924c3dcf6ef50\"}],\"level\":1,\"_type\":\"block\",\"style\":\"normal\",\"_key\":\"924c3dcf6ef5\",\"listItem\":\"number\",\"markDefs\":[]},{\"style\":\"normal\",\"_key\":\"b49b02ca3342\",\"markDefs\":[],\"children\":[{\"text\":\"After the campaign ended, they used the data on their level of engagement from the campaign to segment users in Amplitude for more effective messaging. Specifically, they created cohorts based on how many flags they collected.\",\"_key\":\"b49b02ca33420\",\"_type\":\"span\",\"marks\":[]}],\"_type\":\"block\"},{\"_type\":\"block\",\"style\":\"normal\",\"_key\":\"34e17f7a248a\",\"markDefs\":[{\"_key\":\"f2992602aa80\",\"reference\":{\"_ref\":\"imported-craft-118326\",\"_type\":\"reference\"},\"_type\":\"internalLink\"},{\"reference\":{\"_ref\":\"imported-craft-17710\",\"_type\":\"reference\"},\"_type\":\"internalLink\",\"_key\":\"492f3c44dd80\"}],\"children\":[{\"_type\":\"span\",\"marks\":[],\"text\":\"For their next campaign, they wanted to help solve the drop off that occurs during the month of Ramadan, as customers typically order less food and spend more on meals cooked at home. For this campaign, they created an “Order and Win Gold” game where users collected ten treasure chests for a chance to win 300 grams of gold. Using the same setup as the World Cup game, they used a series of custom attributes and webhooks to trigger the treasure chest collection. For example, if a user ordered from a fried chicken restaurant, it would trigger a Diamond Chest attribute to be added to their profile. This time, in addition to custom in-app messages with trackers, they also sent \",\"_key\":\"34e17f7a248a0\"},{\"_type\":\"span\",\"marks\":[\"f2992602aa80\"],\"text\":\"emails\",\"_key\":\"34e17f7a248a1\"},{\"_type\":\"span\",\"marks\":[],\"text\":\" and \",\"_key\":\"34e17f7a248a2\"},{\"_type\":\"span\",\"marks\":[\"492f3c44dd80\"],\"text\":\"push notifications\",\"_key\":\"34e17f7a248a3\"},{\"_type\":\"span\",\"marks\":[],\"text\":\" to alert customers of their progress, keeping them engaged.\",\"_key\":\"34e17f7a248a4\"}]},{\"_key\":\"DDozu0i4\",\"asset\":{\"_type\":\"reference\",\"_ref\":\"image-049f057abcff472538db2c1ddc2546bd5d58db06-2400x1102-png\"},\"_type\":\"richImage\",\"alt\":null,\"caption\":null},{\"style\":\"normal\",\"_key\":\"df71b4445644\",\"markDefs\":[],\"children\":[{\"_type\":\"span\",\"marks\":[],\"text\":\"They were able to move even more quickly with this campaign taking only one to two months from idea to launch. They also used behavioral data generated from the “Order and Win Gold” game to create segments of users in Amplitude for further personalization.\",\"_key\":\"df71b44456440\"}],\"_type\":\"block\"},{\"_ref\":\"imported-craft-testimonial-from-doc-815879-block-5\",\"_type\":\"testimonialReference\",\"_key\":\"xg4G6UX-3iX1i9qN1s83A\"},{\"_key\":\"7b72298637ac\",\"markDefs\":[],\"children\":[{\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Snoonu’s Results: Increases in High-Value Actions That Drive More Revenue\",\"_key\":\"7b72298637ac0\"}],\"_type\":\"block\",\"style\":\"h2\"},{\"markDefs\":[],\"children\":[{\"_type\":\"span\",\"marks\":[],\"text\":\"The fun, gamified campaigns has been instrumental in driving both engagement and long-term loyalty for Snoonu. With Braze, ideating and implementing each strategy was lightweight and saved the team months of time.\",\"_key\":\"1d9e2625db870\"}],\"_type\":\"block\",\"style\":\"normal\",\"_key\":\"1d9e2625db87\"},{\"children\":[{\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Key Takeaways\",\"_key\":\"c07d9359ad620\"}],\"_type\":\"block\",\"style\":\"h2\",\"_key\":\"c07d9359ad62\",\"markDefs\":[]},{\"children\":[{\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Quickly deliver results with a reusable campaign framework.\",\"_key\":\"861f247309ce0\"},{\"_type\":\"span\",\"marks\":[],\"text\":\" Once Snoonu found a successful strategy, they were able to replicate and iterate on success without having to start from scratch. This saves the team countless time on brainstorming and building new campaigns.\",\"_key\":\"861f247309ce1\"}],\"level\":1,\"_type\":\"block\",\"style\":\"normal\",\"_key\":\"861f247309ce\",\"listItem\":\"number\",\"markDefs\":[]},{\"_type\":\"block\",\"style\":\"normal\",\"_key\":\"cd7a59006a0f\",\"listItem\":\"number\",\"markDefs\":[],\"children\":[{\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Build your personalization strategy around your data.\",\"_key\":\"cd7a59006a0f0\"},{\"text\":\" It’s not enough to just know your customer’s name. Get a holistic understanding of how they interact with your brand today in order to better personalize comms for them tomorrow.\",\"_key\":\"cd7a59006a0f1\",\"_type\":\"span\",\"marks\":[]}],\"level\":1},{\"style\":\"normal\",\"_key\":\"391648abfc49\",\"listItem\":\"number\",\"markDefs\":[],\"children\":[{\"_key\":\"391648abfc490\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"The more channels, the more likely customers are to stick around.\"},{\"marks\":[],\"text\":\" Having the ability to reach customers across the channels they’re using makes it easy to ensure they stay engaged with your brand.\",\"_key\":\"391648abfc491\",\"_type\":\"span\"}],\"level\":1,\"_type\":\"block\"}],\"seo\":{\"pageDescription\":\"Snoonu, an online app offering the fastest shopping and delivery services in Qatar, needed a cost-effective way to engage customers at every stage of the lifecycle.\",\"openGraphImage\":{\"_type\":\"image\",\"asset\":{\"_type\":\"reference\",\"_ref\":\"image-d20c5c9a23ce2b332813ae25e90ec6787f8980e9-1200x628-png\"}},\"noIndex\":false,\"slug\":{\"current\":\"snoonu-case-study\"},\"noFollow\":false,\"pageTitle\":\"Snoonu Increased Revenue by 40% with a Gamified In-App Message Strategy\"},\"_rev\":\"msvVOwV0ly404Y5JqEMRvs\",\"title\":\"Snoonu Increased Revenue by 40% with a Gamified In-App Message Strategy\",\"language\":\"en-us\",\"_id\":\"imported-craft-815879\",\"company\":{\"url\":null,\"_createdAt\":\"2024-05-16T18:06:20Z\",\"_rev\":\"CgMgZ8HI74LYPfWsMdHQ3M\",\"_type\":\"company\",\"name\":\"snoonu\",\"_id\":\"imported-craft-816201\",\"_updatedAt\":\"2024-07-31T21:21:01Z\",\"logotype\":{\"default\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-0809b3f569ea8a4542c7f43564764d8fb0504c1d-1600x400-png\",\"_type\":\"reference\"}},\"_type\":\"logo\"}},\"_updatedAt\":\"2024-08-09T18:27:01Z\",\"strategy\":\"By leveraging Braze and Braze Alloys tech partner Amplitude, Snoonu launched a gamified in-app experience that incentivized users to order more, more frequently. It also generated valuable behavioral data Snoonu could use in future campaigns.\",\"categories\":{\"topics\":[{\"_key\":\"9Ma1pWyo\",\"_ref\":\"imported-craft-64017\",\"_type\":\"reference\"}],\"industries\":[{\"_ref\":\"imported-craft-458\",\"_type\":\"reference\",\"_key\":\"GHRBflbx\"}]},\"_type\":\"caseStudy\",\"problem\":\"Snoonu, Qatar’s fastest food delivery and online shopping marketplace, was looking for ways to increase customer engagement during the slow season.\",\"results\":\"With this gamified campaign, Snoonu was able to drive a 30% increase in orders per user, resulting in an over 40% increase in revenue.\"},\"_type\":\"bentoContentCard\",\"description\":\"This gamified in-app strategy increased revenue for Snoonu by 40%\",\"logo\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-98b5cdb40d384b14b713b2da2e010a5287a30f2c-96x21-svg\",\"_type\":\"reference\"}}},{\"_type\":\"bentoContentCard\",\"description\":\"BrazeAI™ finds winning variants that help you win at marketing.\",\"_key\":\"3dcf208b2cf6\",\"content\":{\"publishedAt\":\"2024-10-08T19:31:25.081Z\",\"_id\":\"imported-craft-708443\",\"publicationDates\":{\"publishedAt\":\"2023-06-27T09:00:00-04:00\",\"_type\":\"publicationDates\",\"updatedAt\":\"2024-10-08T19:28:01.546Z\"},\"_createdAt\":\"2024-05-08T01:04:09Z\",\"_updatedAt\":\"2024-10-08T19:31:32Z\",\"author\":[{\"_ref\":\"imported-craft-author-613288\",\"_type\":\"reference\",\"_key\":\"twy8_tHvvgG5n1Y1Fugl9\"}],\"excerpt\":\"Today, in expanding on our robust existing AI capabilities, we are announcing Sage AI by Braze to power our comprehensive AI functionality. A Sage is a profoundly wise person or trusted advisor assisting with decision-making and alleviating uncertainty. With Sage AI by Braze capabilities, marketers can have a trusted advisor to help guide their creativity, make better decisions and optimize the experience for their customers.\\n\",\"body\":[{\"children\":[{\"text\":\"Update: Sage AI by Braze is now BrazeAI™. \",\"_key\":\"65dd90981c3f0\",\"_type\":\"span\",\"marks\":[\"em\"]},{\"_type\":\"span\",\"marks\":[\"b3862e97cb05\",\"em\"],\"text\":\"Learn more about BrazeAI™ here\",\"_key\":\"65dd90981c3f1\"},{\"_type\":\"span\",\"marks\":[\"em\"],\"text\":\".\",\"_key\":\"65dd90981c3f2\"}],\"_type\":\"block\",\"style\":\"normal\",\"_key\":\"980ab56bbc64\",\"markDefs\":[{\"_type\":\"link\",\"href\":\"https://www.braze.com/product/brazeai\",\"_key\":\"b3862e97cb05\"}]},{\"markDefs\":[],\"children\":[{\"_type\":\"span\",\"marks\":[],\"text\":\"\",\"_key\":\"7cb3e3a4fa230\"}],\"_type\":\"block\",\"style\":\"normal\",\"_key\":\"92f8b9472ee9\"},{\"style\":\"normal\",\"_key\":\"11b64aa0931c\",\"markDefs\":[],\"children\":[{\"_type\":\"span\",\"marks\":[],\"text\":\"AI is on everyone's mind right now, as recent advances in technology have unlocked seemingly endless possibilities and massive potential for new applications. With these advancements, there are a plethora of new opportunities for marketers to save time, be more creative, try new things, and reach their goals faster.\",\"_key\":\"11b64aa0931c0\"}],\"_type\":\"block\"},{\"children\":[{\"_key\":\"4582d997c93c0\",\"_type\":\"span\",\"marks\":[],\"text\":\"Braze has prioritized using AI to help marketers save time and get better results for the better part of a decade. We first integrated OpenAI’s GPT model for our Copywriting Assistant in May of 2022, and have been incorporating statistical and machine learning algorithms into our platform since our launch of the \"},{\"_type\":\"span\",\"marks\":[\"aae67ae25dca\"],\"text\":\"Intelligence Suite in 2014\",\"_key\":\"4582d997c93c1\"},{\"_type\":\"span\",\"marks\":[],\"text\":\". Our generative and other AI-based tools have a proven track record of helping our customers to save time and get the best results from their campaigns.\",\"_key\":\"4582d997c93c2\"}],\"_type\":\"block\",\"style\":\"normal\",\"_key\":\"4582d997c93c\",\"markDefs\":[{\"_key\":\"aae67ae25dca\",\"reference\":{\"_ref\":\"imported-craft-709283\",\"_type\":\"reference\"},\"_type\":\"internalLink\"}]},{\"style\":\"normal\",\"_key\":\"8974026c955e\",\"markDefs\":[],\"children\":[{\"_type\":\"span\",\"marks\":[],\"text\":\"\",\"_key\":\"8974026c955e0\"}],\"_type\":\"block\"},{\"_type\":\"block\",\"style\":\"normal\",\"_key\":\"e90234bc8c59\",\"markDefs\":[],\"children\":[{\"_type\":\"span\",\"marks\":[],\"text\":\"Today, in expanding on our robust existing AI capabilities, we are announcing \",\"_key\":\"e90234bc8c590\"},{\"text\":\"Sage AI by Braze\",\"_key\":\"e90234bc8c591\",\"_type\":\"span\",\"marks\":[\"strong\"]},{\"_type\":\"span\",\"marks\":[],\"text\":\" to power our comprehensive AI functionality. A Sage is a profoundly wise person or trusted advisor assisting with decision-making and alleviating uncertainty. With Sage AI by Braze capabilities, marketers can have a trusted advisor to help guide their creativity, make better decisions and optimize the experience for their customers.\",\"_key\":\"e90234bc8c592\"}]},{\"_type\":\"block\",\"style\":\"normal\",\"_key\":\"35bba21aeec4\",\"markDefs\":[],\"children\":[{\"text\":\"We’re launching new features, including:\",\"_key\":\"35bba21aeec40\",\"_type\":\"span\",\"marks\":[]}]},{\"_key\":\"6ae3bd7a710d\",\"listItem\":\"bullet\",\"markDefs\":[],\"children\":[{\"text\":\"Features, enabling faster cross-channel campaign creation, while reducing internal creative bottlenecks.\",\"_key\":\"6ae3bd7a710d0\",\"_type\":\"span\",\"marks\":[]}],\"level\":1,\"_type\":\"block\",\"style\":\"normal\"},{\"_type\":\"block\",\"style\":\"normal\",\"_key\":\"953bef9730fd\",\"listItem\":\"bullet\",\"markDefs\":[],\"children\":[{\"_type\":\"span\",\"marks\":[],\"text\":\"AI-driven personalization that provides tailored content to reduce churn, increase loyalty, and drive revenue.\",\"_key\":\"953bef9730fd0\"}],\"level\":1},{\"_type\":\"block\",\"style\":\"normal\",\"_key\":\"dffb4d071e9f\",\"listItem\":\"bullet\",\"markDefs\":[],\"children\":[{\"marks\":[],\"text\":\"Easily accessible and rapid experimentation with automated decision-making that helps give marketers better results in just a few clicks.\",\"_key\":\"dffb4d071e9f0\",\"_type\":\"span\"}],\"level\":1},{\"_type\":\"block\",\"style\":\"normal\",\"_key\":\"e7f5d7aae6fd\",\"markDefs\":[],\"children\":[{\"_key\":\"e7f5d7aae6fd0\",\"_type\":\"span\",\"marks\":[],\"text\":\"Sage AI by Braze capabilities leverage comprehensive, first-party data inputs in real-time to make faster, smarter decisions and to personalize experiences on any Braze channel for each and every customer. At the same time, easily accessible and flexible experimentation open up more opportunities for optimization and personalization at every step of the customer journey\"}]},{\"_type\":\"richImage\",\"alt\":null,\"caption\":null,\"_key\":\"zpruusGB\",\"asset\":{\"_ref\":\"image-8fb972a64bb52240680344e548dcea7378832a65-2400x1210-png\",\"_type\":\"reference\"}},{\"_type\":\"block\",\"style\":\"h2\",\"_key\":\"f94e5a10c009\",\"markDefs\":[],\"children\":[{\"_key\":\"f94e5a10c0090\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Rapidly Generate Cross-Channel Campaign Content with Sage AI by Braze\"}]},{\"markDefs\":[],\"children\":[{\"marks\":[],\"text\":\"As marketers face pressure to drive results with less time and resources, Sage AI by Braze powers capabilities that can help inspire marketing creativity while automating routine tasks. With features that help automate experimentation, content creation, report building, and user targeting, Sage AI by Braze can help empower swift campaign creation across channels while allowing for faster experimentation with rapid generation of new campaign variants.\",\"_key\":\"a8bd4760dba60\",\"_type\":\"span\"}],\"_type\":\"block\",\"style\":\"normal\",\"_key\":\"a8bd4760dba6\"},{\"level\":1,\"_type\":\"block\",\"style\":\"normal\",\"_key\":\"7e908eeb74c0\",\"listItem\":\"bullet\",\"markDefs\":[{\"reference\":{\"_ref\":\"imported-craft-708445\",\"_type\":\"reference\"},\"_type\":\"internalLink\",\"_key\":\"5a7e4d6afdae\"}],\"children\":[{\"text\":\"One year ago we introduced our \",\"_key\":\"7e908eeb74c00\",\"_type\":\"span\",\"marks\":[]},{\"_type\":\"span\",\"marks\":[\"strong\",\"5a7e4d6afdae\"],\"text\":\"AI Copywriting Assistant\",\"_key\":\"7e908eeb74c01\"},{\"_key\":\"7e908eeb74c02\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\", \"},{\"_type\":\"span\",\"marks\":[],\"text\":\"which has found rapid adoption. This feature has helped our customers use plain text prompts to quickly generate multi-language copy across channels. We've made it even easier to use the AI Copywriting Assistant by embedding it directly into the drag-and-drop editor interface for in-app messages.\",\"_key\":\"7e908eeb74c03\"}]},{\"level\":1,\"_type\":\"block\",\"style\":\"normal\",\"_key\":\"edc3ebdac3c4\",\"listItem\":\"bullet\",\"markDefs\":[],\"children\":[{\"_type\":\"span\",\"marks\":[],\"text\":\"We are launching our\",\"_key\":\"edc3ebdac3c40\"},{\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\" AI Content QA \",\"_key\":\"edc3ebdac3c41\"},{\"_type\":\"span\",\"marks\":[],\"text\":\"tool, which will unlock OpenAI’s ChatGPT-4 technology to check messages for spelling and grammatical errors, tone, and offensive or insensitive language, cutting down the time marketers will spend on tedious content quality checks of their message copy.\",\"_key\":\"edc3ebdac3c42\"}]},{\"_type\":\"block\",\"style\":\"normal\",\"_key\":\"7260adc031dc\",\"listItem\":\"bullet\",\"markDefs\":[{\"reference\":{\"_ref\":\"imported-craft-708568\",\"_type\":\"reference\"},\"_type\":\"internalLink\",\"_key\":\"a3a0c1ca2c16\"}],\"children\":[{\"_type\":\"span\",\"marks\":[],\"text\":\"Our\",\"_key\":\"7260adc031dc0\"},{\"_key\":\"7260adc031dc1\",\"_type\":\"span\",\"marks\":[\"strong\",\"a3a0c1ca2c16\"],\"text\":\"DALL-E Image Generator\"},{\"text\":\", launched last December, helps reduce pressure on resource-strapped creative teams and allows customers to generate custom images based on natural language prompts directly in the Braze Media Library. Teams have already been able to move AI-generated images directly into production for rapid message and campaign creation.\",\"_key\":\"7260adc031dc2\",\"_type\":\"span\",\"marks\":[]}],\"level\":1},{\"children\":[{\"_type\":\"span\",\"marks\":[],\"text\":\"We are developing features such as our\",\"_key\":\"75f3d37d29e20\"},{\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\" AI Query Builder \",\"_key\":\"75f3d37d29e21\"},{\"_type\":\"span\",\"marks\":[],\"text\":\"to help empower marketers of any technical skill level to easily create sophisticated custom reports directly from natural language prompts and descriptions.\",\"_key\":\"75f3d37d29e22\"}],\"level\":1,\"_type\":\"block\",\"style\":\"normal\",\"_key\":\"75f3d37d29e2\",\"listItem\":\"bullet\",\"markDefs\":[]},{\"caption\":null,\"_key\":\"RCQ1fUWj\",\"asset\":{\"_ref\":\"image-288ec73c3a036f34fb21b5c6ab71afa3220efcc9-2400x1210-png\",\"_type\":\"reference\"},\"_type\":\"richImage\",\"alt\":null},{\"children\":[{\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Instantly Personalize Experiences at Scale with Sage AI by Braze\",\"_key\":\"596ff23932280\"}],\"_type\":\"block\",\"style\":\"h2\",\"_key\":\"596ff2393228\",\"markDefs\":[]},{\"markDefs\":[],\"children\":[{\"marks\":[],\"text\":\"While personalization at scale can be difficult for marketers, it is an important strategy to acquire and retain valuable customers. Sage AI by Braze can make hyper-personalization easily accessible and unlock new opportunities for marketers to tailor content, recommendations, and journeys to each customer's unique preferences, attributes, and behaviors.\",\"_key\":\"f458a4f512f50\",\"_type\":\"span\"}],\"_type\":\"block\",\"style\":\"normal\",\"_key\":\"f458a4f512f5\"},{\"children\":[{\"marks\":[],\"text\":\"With the \",\"_key\":\"0477a61d042f0\",\"_type\":\"span\"},{\"text\":\"Predictive Suite\",\"_key\":\"0477a61d042f1\",\"_type\":\"span\",\"marks\":[\"strong\"]},{\"_type\":\"span\",\"marks\":[],\"text\":\", marketers can more accurately predict the likelihood of customers performing any custom event such as making a purchase, streaming a show, or renewing a subscription. They can then easily segment and target these customers to increase loyalty, reduce churn, and increase conversion. Customers like \",\"_key\":\"0477a61d042f2\"},{\"marks\":[\"6986749a4cf8\"],\"text\":\"8fit\",\"_key\":\"0477a61d042f3\",\"_type\":\"span\"},{\"_type\":\"span\",\"marks\":[],\"text\":\" were able to use predictive targeting to message their customers most likely to buy their products, and improved conversions by 3.75x when compared to campaigns sent without predictive targeting.\",\"_key\":\"0477a61d042f4\"}],\"level\":1,\"_type\":\"block\",\"style\":\"normal\",\"_key\":\"0477a61d042f\",\"listItem\":\"bullet\",\"markDefs\":[{\"reference\":{\"_ref\":\"imported-craft-127707\",\"_type\":\"reference\"},\"_type\":\"internalLink\",\"_key\":\"6986749a4cf8\"}]},{\"_key\":\"5604ebb057ce\",\"listItem\":\"bullet\",\"markDefs\":[{\"_key\":\"793fabb2779d\",\"reference\":{\"_ref\":\"imported-craft-189022\",\"_type\":\"reference\"},\"_type\":\"internalLink\"}],\"children\":[{\"text\":\"With \",\"_key\":\"5604ebb057ce0\",\"_type\":\"span\",\"marks\":[]},{\"_key\":\"5604ebb057ce1\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Intelligent Selection\"},{\"_type\":\"span\",\"marks\":[],\"text\":\", \",\"_key\":\"5604ebb057ce2\"},{\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Intelligent Timing,\",\"_key\":\"5604ebb057ce3\"},{\"_key\":\"5604ebb057ce4\",\"_type\":\"span\",\"marks\":[],\"text\":\" and \"},{\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Intelligent Channel,\",\"_key\":\"5604ebb057ce5\"},{\"_type\":\"span\",\"marks\":[],\"text\":\" marketers can send their customers the content that’s most likely to resonate with them, at the time they are most likely to engage, and on the channels they prefer. Brands like \",\"_key\":\"5604ebb057ce6\"},{\"_type\":\"span\",\"marks\":[\"793fabb2779d\"],\"text\":\"OneRoof\",\"_key\":\"5604ebb057ce7\"},{\"_key\":\"5604ebb057ce8\",\"_type\":\"span\",\"marks\":[],\"text\":\" were able to boost their click-to-open rate by 23% by optimizing message sends.\"}],\"level\":1,\"_type\":\"block\",\"style\":\"normal\"},{\"style\":\"normal\",\"_key\":\"36e1b47a1545\",\"listItem\":\"bullet\",\"markDefs\":[],\"children\":[{\"text\":\"In order to supercharge personalization at scale, we’re developing \",\"_key\":\"36e1b47a15450\",\"_type\":\"span\",\"marks\":[]},{\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"AI Recommendations\",\"_key\":\"36e1b47a15451\"},{\"_type\":\"span\",\"marks\":[],\"text\":\"*. This feature is intended to enable brands to easily share recommendations of products, items, services, and more—which are personalized based on each individual customer’s likelihood to buy them.\",\"_key\":\"36e1b47a15452\"}],\"level\":1,\"_type\":\"block\"},{\"listItem\":\"bullet\",\"markDefs\":[],\"children\":[{\"marks\":[],\"text\":\"Marketers can take personalization a step further with the\",\"_key\":\"3704593e84ac0\",\"_type\":\"span\"},{\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\" Conversion Correlation Table\",\"_key\":\"3704593e84ac1\"},{\"_type\":\"span\",\"marks\":[],\"text\":\", an automated statistical analysis tool that provides crucial insight into the attributes or behaviors that are most correlated to conversion. Use these insights to understand which attributes correlate to customers’ likelihood to convert, which can help inform a strategy that better targets customers.\",\"_key\":\"3704593e84ac2\"}],\"level\":1,\"_type\":\"block\",\"style\":\"normal\",\"_key\":\"3704593e84ac\"},{\"caption\":null,\"_key\":\"NXFqZHfP\",\"asset\":{\"_ref\":\"image-6ce64567ecdbe21e9d07f5ee4a2a813c3bfad7c9-2400x1210-png\",\"_type\":\"reference\"},\"_type\":\"richImage\",\"alt\":null},{\"markDefs\":[],\"children\":[{\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Get Better Results With Sage AI by Braze\",\"_key\":\"dbcc61db4a2a0\"}],\"_type\":\"block\",\"style\":\"h2\",\"_key\":\"dbcc61db4a2a\"},{\"markDefs\":[],\"children\":[{\"_type\":\"span\",\"marks\":[],\"text\":\"When launching a campaign or journey, marketers can get overwhelmed in a sea of possibilities and default to the version they hope will perform best. With Braze, customers can go beyond simple A/B testing with the flexibility to test different copy, creative, timing, channels, campaigns, customer journeys, and more. Sage AI by Braze powers features that automate decisioning and take the guesswork (and wasted effort) out of testing to automatically send all customers down the most effective paths. Powered by advanced statistical models, we are expanding the ways brands can optimize campaigns—in just a few clicks.\",\"_key\":\"42b6b33597ef0\"}],\"_type\":\"block\",\"style\":\"normal\",\"_key\":\"42b6b33597ef\"},{\"markDefs\":[{\"reference\":{\"_ref\":\"imported-craft-315568\",\"_type\":\"reference\"},\"_type\":\"internalLink\",\"_key\":\"6976ed627ac6\"}],\"children\":[{\"_key\":\"3370624e153c0\",\"_type\":\"span\",\"marks\":[],\"text\":\"Last year we introduced \"},{\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Winning Variant\",\"_key\":\"3370624e153c1\"},{\"_type\":\"span\",\"marks\":[],\"text\":\", a feature that uses statistical modeling to help optimize conversions. Winning Variant tests two or more different campaign variants and automatically sends users down the one that is performing better. With Sage AI by Braze, we are expanding our offerings by introducing \",\"_key\":\"3370624e153c2\"},{\"_key\":\"3370624e153c3\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Winning Path \"},{\"text\":\"in \",\"_key\":\"3370624e153c4\",\"_type\":\"span\",\"marks\":[]},{\"_type\":\"span\",\"marks\":[\"6976ed627ac6\",\"strong\"],\"text\":\"Braze Canvas Flow\",\"_key\":\"3370624e153c5\"},{\"_type\":\"span\",\"marks\":[],\"text\":\". With Winning Path, marketers can test any part of a customer's journey and automatically optimize each step for the best-performing version. Whether customers are responding better to SMS, prefer to have that follow-up message delayed 12 hours, or are really feeling that new circular logo, Winning Path can optimize experiences for customers every step of the way.\",\"_key\":\"3370624e153c6\"}],\"level\":1,\"_type\":\"block\",\"style\":\"normal\",\"_key\":\"3370624e153c\",\"listItem\":\"bullet\"},{\"style\":\"normal\",\"_key\":\"46a273cffd1c\",\"listItem\":\"bullet\",\"markDefs\":[{\"_key\":\"a728f5de01cc\",\"reference\":{\"_ref\":\"imported-craft-708769\",\"_type\":\"reference\"},\"_type\":\"internalLink\"}],\"children\":[{\"_type\":\"span\",\"marks\":[],\"text\":\"In some cases, the “best” version of a campaign is different for everyone. With \",\"_key\":\"46a273cffd1c0\"},{\"_type\":\"span\",\"marks\":[\"strong\",\"a728f5de01cc\"],\"text\":\"Personalized Variant\",\"_key\":\"46a273cffd1c1\"},{\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\",\",\"_key\":\"46a273cffd1c2\"},{\"_key\":\"46a273cffd1c3\",\"_type\":\"span\",\"marks\":[],\"text\":\" campaign tests are automatically optimized to ensure individual customers receive the variant they’re most likely to engage with based on their personal actions, attributes, and preferences.\"}],\"level\":1,\"_type\":\"block\"},{\"level\":1,\"_type\":\"block\",\"style\":\"normal\",\"_key\":\"331d9a2ed876\",\"listItem\":\"bullet\",\"markDefs\":[],\"children\":[{\"_type\":\"span\",\"marks\":[],\"text\":\"Soon, we plan to introduce \",\"_key\":\"331d9a2ed8760\"},{\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Personalized Path\",\"_key\":\"331d9a2ed8761\"},{\"_key\":\"331d9a2ed8762\",\"_type\":\"span\",\"marks\":[],\"text\":\"*. With Personalized Path, Braze intends to provide marketers access to AI-driven personalization that can be applied to every step of a customer’s journey in order to determine the entire experience that each individual prefers. The aim of Personalized Path is to enable marketers to leverage every user’s behaviors and preferences to customize the full experience for each individual and help maximize a brand's ROI.\"}]},{\"level\":1,\"_type\":\"block\",\"style\":\"normal\",\"_key\":\"090272a50dd7\",\"listItem\":\"bullet\",\"markDefs\":[],\"children\":[{\"_type\":\"span\",\"marks\":[],\"text\":\"We’re also working on plans to help brands simulate and \",\"_key\":\"090272a50dd70\"},{\"marks\":[\"strong\"],\"text\":\"predict A/B test winners\",\"_key\":\"090272a50dd71\",\"_type\":\"span\"},{\"_type\":\"span\",\"marks\":[],\"text\":\"*. The objective of this tool is to enable marketers to get messages out faster by helping select the best message variants without needing to run a test at all.\",\"_key\":\"090272a50dd72\"}]},{\"children\":[{\"_key\":\"d4b434ecff820\",\"_type\":\"span\",\"marks\":[],\"text\":\"For email senders, the introduction of \"},{\"_type\":\"span\",\"marks\":[\"374de329ba75\"],\"text\":\"Mail Privacy Protection\",\"_key\":\"d4b434ecff821\"},{\"_type\":\"span\",\"marks\":[],\"text\":\" by Apple in 2021 created a situation where marketers couldn’t meaningfully rely on email open rates because Apple Mail artificially inflated this metric. We are testing statistical models for \",\"_key\":\"d4b434ecff822\"},{\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Estimated Real Open Rate\",\"_key\":\"d4b434ecff823\"},{\"_type\":\"span\",\"marks\":[],\"text\":\"*, which intends to provide a more accurate estimate of real email open rates to inform the success of email campaigns and drive optimization strategy.\",\"_key\":\"d4b434ecff824\"}],\"level\":1,\"_type\":\"block\",\"style\":\"normal\",\"_key\":\"d4b434ecff82\",\"listItem\":\"bullet\",\"markDefs\":[{\"reference\":{\"_ref\":\"imported-craft-129992\",\"_type\":\"reference\"},\"_type\":\"internalLink\",\"_key\":\"374de329ba75\"}]},{\"markDefs\":[],\"children\":[{\"_type\":\"span\",\"marks\":[],\"text\":\"\",\"_key\":\"5c7afbfbd94b0\"}],\"_type\":\"block\",\"style\":\"normal\",\"_key\":\"5c7afbfbd94b\"},{\"markDefs\":[],\"children\":[{\"_key\":\"6cc2a56460600\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Final Thoughts\"}],\"_type\":\"block\",\"style\":\"normal\",\"_key\":\"6cc2a5646060\"},{\"style\":\"normal\",\"_key\":\"be4ceb198366\",\"markDefs\":[{\"reference\":{\"_ref\":\"imported-craft-733101\",\"_type\":\"reference\"},\"_type\":\"internalLink\",\"_key\":\"cc1bf595c503\"}],\"children\":[{\"_type\":\"span\",\"marks\":[],\"text\":\"Sage AI by Braze powers a collection of accessible, easy-to-use tools that lower the barriers to entry for creativity, personalization and optimization in your engagement strategy. These tools can help marketers to work smarter, build better cross-channel experiences for their customers, and make sure brands get the best results every time.\",\"_key\":\"be4ceb1983660\"},{\"_type\":\"span\",\"marks\":[\"em\"],\"text\":\"Want to learn more about how AI can transform your customer engagement strategy? Register to join the \",\"_key\":\"be4ceb1983661\"},{\"_type\":\"span\",\"marks\":[\"em\",\"cc1bf595c503\"],\"text\":\"AI in Action: Improve Every Step in the Campaign Lifecycle\",\"_key\":\"be4ceb1983662\"},{\"_type\":\"span\",\"marks\":[\"em\"],\"text\":\" webinar.\",\"_key\":\"be4ceb1983663\"}],\"_type\":\"block\"},{\"_key\":\"22ae4f355ebe\",\"markDefs\":[],\"children\":[{\"_type\":\"span\",\"marks\":[],\"text\":\"\",\"_key\":\"22ae4f355ebe0\"}],\"_type\":\"block\",\"style\":\"normal\"},{\"_key\":\"d19301295f4c\",\"markDefs\":[],\"children\":[{\"_type\":\"span\",\"marks\":[\"em\"],\"text\":\"*Any product marked with an asterisk herein is currently in the Beta stage of development or earlier. Information included herein about these products reflect Braze’s current product plan; however, Braze may discontinue the development of any of these products at any time in its sole discretion and/or may never make the product generally available. If any of these products become generally available, the functionality may differ from as described herein.\",\"_key\":\"d19301295f4c0\"}],\"_type\":\"block\",\"style\":\"normal\"},{\"_key\":\"8e1d86aec3d2\",\"markDefs\":[],\"children\":[{\"_type\":\"span\",\"marks\":[\"em\",\"strong\"],\"text\":\"Forward-Looking Statements \",\"_key\":\"8e1d86aec3d20\"},{\"text\":\"$24\",\"_key\":\"8e1d86aec3d21\",\"_type\":\"span\",\"marks\":[\"em\"]}],\"_type\":\"block\",\"style\":\"normal\"}],\"featuredImage\":{\"_type\":\"richImage\",\"alt\":null,\"caption\":null,\"asset\":{\"_type\":\"reference\",\"_ref\":\"image-78f973be08163d0dec5e3e134087051ff61bd2e8-1500x1500-png\"}},\"categories\":{\"topics\":[{\"_ref\":\"imported-craft-671478\",\"_type\":\"reference\",\"_key\":\"6NWtn2Zo\"},{\"_ref\":\"imported-craft-489\",\"_type\":\"reference\",\"_key\":\"kDHDY5us\"}]},\"title\":\"Work Smarter With Sage AI by Braze\",\"language\":\"en-us\",\"company\":null,\"seo\":{\"noFollow\":false,\"pageTitle\":\"Work Smarter With Sage AI by Braze\",\"pageDescription\":\"Today, in expanding on our robust existing AI capabilities, we are announcing Sage AI by Braze to power our comprehensive AI functionality. A Sage is a profoundly wise person or trusted advisor assisting with decision-making and alleviating uncertainty. With Sage AI by Braze capabilities, marketers can have a trusted advisor to help guide their creativity, make better decisions and optimize the experience for their customers.\",\"openGraphImage\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-9abc862f568d645dabe576316652cf385c515867-1200x628-png\",\"_type\":\"reference\"}},\"noIndex\":false,\"slug\":{\"current\":\"sage-ai-by-braze-announcement\"}},\"_rev\":\"jvX45fVrMTONcXvY1kFoei\",\"_type\":\"blogPost\"}}],\"ctaCards\":null,\"bodyRight\":null,\"panels\":null,\"links\":null,\"underHeroBody\":null,\"callouts\":[\"Be Absolutely Engaging.™\",\"2.6+ trillion messages sent in one year.\"],\"textColor\":\"light\",\"cta\":null,\"bodyLeft\":null,\"backgroundIsCustomized\":true,\"stats\":null,\"marketoForm\":null,\"ctaLink\":null,\"awards\":null,\"categories\":\"$undefined\"}]}],false]}],[\"$\",\"section\",null,{\"className\":\"bg-[#F9FAFB] relative overflow-hidden contain-layout pb-10 sm:pb-16 sm:-mt-16 pt-10 md:pt-20 sm:rounded-t-[64px] z-10\",\"id\":\"$undefined\",\"children\":[false,\"$undefined\",[\"$\",\"div\",null,{\"className\":\"\",\"children\":[\"$\",\"$L25\",null,{\"backgroundColor\":{\"label\":\"Light Gray\",\"value\":\"#F9FAFB\"},\"_type\":\"awardsSlider\",\"caseStudyHighlight\":null,\"ctaLink\":null,\"underHeroBody\":null,\"_key\":\"17ad087641ca\",\"pageSwitcherLinks\":null,\"stats\":null,\"cta\":null,\"testimonials\":null,\"ctaCards\":null,\"videoReference\":null,\"resources\":null,\"bodyRight\":null,\"companies\":null,\"links\":null,\"contentCards\":null,\"logos\":null,\"marketoForm\":null,\"awards\":[{\"award\":null,\"awardImage\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-5639c8b3f04001cc06af9364954dc0ebfd03e695-570x592-png\",\"_type\":\"reference\"}},\"_type\":\"award\",\"link\":\"https://www.braze.com/resources/reports-and-guides/gartner-magic-quadrant-2024\",\"description\":[{\"style\":\"normal\",\"_key\":\"90e75c873cdc\",\"markDefs\":[],\"children\":[{\"_type\":\"span\",\"marks\":[],\"text\":\"Braze has been named a Leader in the October 2024 Gartner® Magic Quadrant for Multichannel Marketing Hubs for the second year in a row!\",\"_key\":\"764dfab3a8bd\"}],\"_type\":\"block\"}],\"company\":{\"logotype\":{\"_type\":\"logo\",\"onDark\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-553f2bac286551e5757954dc6cbec694e6ae5421-192x44-png\",\"_type\":\"reference\"}},\"onLight\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-86ef0c7ef2cd61a2b78f0453100b939e36f08386-156x36-png\",\"_type\":\"reference\"}},\"default\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-86ef0c7ef2cd61a2b78f0453100b939e36f08386-156x36-png\",\"_type\":\"reference\"}}},\"url\":\"https://www.gartner.com\",\"isAwardGiver\":true,\"_rev\":\"70Zz6ZhTuM1i3ILIkod7Ng\",\"_id\":\"3d1eaef1-5049-48ec-b64d-f7aa191c68e5\",\"_updatedAt\":\"2024-06-03T20:15:06Z\",\"icon\":{\"onLight\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-86ef0c7ef2cd61a2b78f0453100b939e36f08386-156x36-png\",\"_type\":\"reference\"}},\"default\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-86ef0c7ef2cd61a2b78f0453100b939e36f08386-156x36-png\",\"_type\":\"reference\"}},\"_type\":\"logo\",\"onDark\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-86ef0c7ef2cd61a2b78f0453100b939e36f08386-156x36-png\",\"_type\":\"reference\"}}},\"_createdAt\":\"2024-06-02T18:50:23Z\",\"_type\":\"company\",\"name\":\"Gartner\"},\"_key\":\"f2ee24f0109b\",\"ctaText\":\"Download Report\"},{\"award\":{\"hideFromSearch\":false,\"embeddedForm\":{\"submitBehavior\":\"thankYouPage\",\"marketoForm\":{\"_ref\":\"f7f81e9f-e521-4e3c-b880-c9379ad45162\",\"_type\":\"reference\"}},\"publicationDates\":{\"publishedAt\":\"2023-03-09T16:30:00-05:00\",\"updatedAt\":\"2023-08-10T12:48:12-04:00\"},\"language\":\"en-us\",\"resourceType\":\"link\",\"seo\":{\"openGraphImage\":{\"_type\":\"image\",\"asset\":{\"_type\":\"reference\",\"_ref\":\"image-5e63ac4ceb57079020b72e0a6bd19c46ac4bd69f-1500x1500-png\"}},\"noIndex\":false,\"slug\":{\"current\":\"forrester-ccmh-wave-2023\"},\"noFollow\":false,\"pageTitle\":\"The Forrester Wave™: Cross-Channel Marketing Hubs, Q1 2023\",\"pageDescription\":\"\"},\"featuredImage\":{\"_type\":\"richImage\",\"asset\":{\"_ref\":\"image-5e63ac4ceb57079020b72e0a6bd19c46ac4bd69f-1500x1500-png\",\"_type\":\"reference\"}},\"description\":[{\"_key\":\"a1c44c21ee01\",\"asset\":{\"_ref\":\"image-bb3a0b2b48949a8f852695494082f1ff2c8f5cc2-740x1031-png\",\"_type\":\"reference\"},\"_type\":\"richImage\"},{\"children\":[{\"_type\":\"span\",\"marks\":[],\"text\":\"We’re thrilled to share that Braze has been named a leader in The Forrester Wave™: Cross-Channel Marketing Hubs, Q1 2023 report.\",\"_key\":\"7285a072ce690\"}],\"_type\":\"block\",\"style\":\"normal\",\"_key\":\"7285a072ce69\",\"markDefs\":[]},{\"children\":[{\"marks\":[],\"text\":\"In the report, Forrester evaluated 15 cross-channel campaign management solutions across 26 criteria. Braze received the highest possible scores in eight criteria, including innovation roadmap, supporting products and services, and performance.\",\"_key\":\"a304edb0cb6b0\",\"_type\":\"span\"}],\"_type\":\"block\",\"style\":\"normal\",\"_key\":\"a304edb0cb6b\",\"markDefs\":[]},{\"markDefs\":[],\"children\":[{\"marks\":[],\"text\":\"Each year, more brands trust Braze to engage with customers and the Forrester report demonstrates the leading role Braze continues to hold in the engagement space. Download the report to learn why Forrester says Braze “suits organizations looking for a flexible and marketer-friendly CCMH solution to refresh their digital experience strategy.”\",\"_key\":\"0dfd9a216a990\",\"_type\":\"span\"}],\"_type\":\"block\",\"style\":\"normal\",\"_key\":\"0dfd9a216a99\"},{\"style\":\"normal\",\"_key\":\"9e4d52e3c493\",\"markDefs\":[],\"children\":[{\"_key\":\"9e4d52e3c4930\",\"_type\":\"span\",\"marks\":[],\"text\":\"Check out the report now to learn more about the capabilities Braze offers that make it a leader.\"}],\"_type\":\"block\"}],\"title\":\"The Forrester Wave™: Cross-Channel Marketing Hubs, Q1 2023\",\"_rev\":\"VkajawieAy84vJt40cwm1Y\",\"_createdAt\":\"2024-05-22T16:28:33Z\",\"resourceLink\":\"https://reprint.forrester.com/reprints/the-forrester-wave-tm-cross-channel-marketing-hub-q1-2023-5d7f0938\",\"hideFromListing\":false,\"body\":[{\"inset\":{\"insetTop\":false,\"insetBottom\":false},\"_type\":\"testimonialPanel\",\"_key\":\"af08996be846\",\"edgeTreatments\":{\"top\":\"straight\",\"bottom\":\"straight\"},\"heading\":{\"headingSize\":\"display-lg\",\"headingLevel\":\"h2\"},\"backgroundIsCustomized\":false,\"textColor\":\"dark\",\"padding\":{\"top\":64,\"bottom\":64},\"testimonials\":[{\"_ref\":\"9b86760e-861a-4439-a799-12433014be2d\",\"_type\":\"reference\",\"_key\":\"56774456179c\"}],\"layout\":\"carousel\"}],\"_type\":\"report\",\"_updatedAt\":\"2024-09-11T23:32:50Z\",\"_id\":\"imported-craft-622200\"},\"ctaText\":\"Download Report\",\"awardImage\":{\"asset\":{\"_ref\":\"image-325bffe27f3e58dd3ba77b6eb7f536c480d0a396-284x396-png\",\"_type\":\"reference\"},\"_type\":\"image\"},\"_type\":\"award\",\"description\":[{\"_type\":\"block\",\"style\":\"normal\",\"_key\":\"569e678aed2d\",\"markDefs\":[],\"children\":[{\"text\":\"Braze named a \",\"_key\":\"d8b9ee448c1f0\",\"_type\":\"span\",\"marks\":[]},{\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Leader in The Forrester Wave™\",\"_key\":\"8b3ac0f62811\"},{\"_type\":\"span\",\"marks\":[],\"text\":\": Cross-Channel Marketing Hubs, Q1 2023\",\"_key\":\"81d834f2af08\"}]}],\"company\":{\"logotype\":{\"_type\":\"logo\",\"default\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-ccefaaa9788a24c6ecb7fb8526a7ab8779f879e0-133x23-svg\",\"_type\":\"reference\"}}},\"_rev\":\"7VMg2ah1zR41YC0lmGuj3z\",\"name\":\"Forrester\",\"_id\":\"837bcc81-121b-4235-990f-0fe1748639aa\",\"_updatedAt\":\"2024-06-04T18:24:01Z\",\"icon\":null,\"_createdAt\":\"2024-06-04T18:24:01Z\",\"_type\":\"company\",\"isAwardGiver\":false},\"_key\":\"49cc2bd9debc\"},{\"description\":[{\"style\":\"normal\",\"_key\":\"cf2298fc0eee\",\"markDefs\":[],\"children\":[{\"_type\":\"span\",\"marks\":[],\"text\":\"Braze named a \",\"_key\":\"8205c520e1a00\"},{\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Leader in the 2023 IDC MarketScape\",\"_key\":\"9f786ef5b11e\"},{\"marks\":[],\"text\":\" Worldwide Omni-Channel Marketing Platforms for B2C Enterprises\",\"_key\":\"4fcf3e476602\",\"_type\":\"span\"}],\"_type\":\"block\"}],\"company\":{\"url\":\"https://www.idc.com/\",\"isAwardGiver\":true,\"_updatedAt\":\"2024-06-17T16:41:44Z\",\"_type\":\"company\",\"name\":\"IDC MarketScape\",\"logotype\":{\"default\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-9eb4e82c433e37f13bd59a4a7053319c3b4f76e4-159x48-png\",\"_type\":\"reference\"}},\"_type\":\"logo\",\"onLight\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-9eb4e82c433e37f13bd59a4a7053319c3b4f76e4-159x48-png\",\"_type\":\"reference\"}}},\"icon\":{\"default\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-9eb4e82c433e37f13bd59a4a7053319c3b4f76e4-159x48-png\",\"_type\":\"reference\"}},\"_type\":\"logo\",\"onDark\":{\"_type\":\"image\",\"asset\":{\"_type\":\"reference\",\"_ref\":\"image-9eb4e82c433e37f13bd59a4a7053319c3b4f76e4-159x48-png\"}},\"onLight\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-9eb4e82c433e37f13bd59a4a7053319c3b4f76e4-159x48-png\",\"_type\":\"reference\"}}},\"_id\":\"83410a7e-dc3b-43ea-9201-4fe25166215c\",\"_createdAt\":\"2024-06-02T18:51:39Z\",\"_rev\":\"oy587rgBA09TddzP3BYjfb\"},\"_key\":\"9d39ae66f7d0\",\"award\":{\"publicationDates\":{\"publishedAt\":\"2023-09-25T10:00:00-04:00\",\"_type\":\"publicationDates\"},\"featuredImage\":{\"asset\":{\"_ref\":\"image-dd3586f3d0e93d7ef987b3b084ae63c4b35c0f26-1500x1500-png\",\"_type\":\"reference\"},\"_type\":\"richImage\",\"alt\":null,\"caption\":null},\"categories\":{\"topics\":[{\"_type\":\"reference\",\"_key\":\"LuAqES43\",\"_ref\":\"imported-craft-64942\"}]},\"excerpt\":\"Braze has been named a Leader in IDC MarketScape World-Wide Omni-Channel Marketing Platforms for both Enterprise and SMB.\",\"_createdAt\":\"2024-05-08T01:04:05Z\",\"_updatedAt\":\"2024-09-11T23:35:01Z\",\"author\":[{\"_ref\":\"imported-craft-author-5326\",\"_type\":\"reference\",\"_key\":\"ey6oycWeqYdefzWyOcN90\"}],\"_rev\":\"361RAIwzq1qtsuTXHceR9x\",\"seo\":{\"pageDescription\":\"Braze has been named a Leader in IDC MarketScape World-Wide Omni-Channel Marketing Platforms for both Enterprise and SMB.\",\"openGraphImage\":{\"asset\":{\"_ref\":\"image-3baa40523971ebefdde618b12b43e6207a486100-1200x628-png\",\"_type\":\"reference\"},\"_type\":\"image\"},\"noIndex\":false,\"slug\":{\"current\":\"braze-leader-idc-marketscapes-for-enterprise-and-smb-omni-channel-marketing-platforms\"},\"noFollow\":false,\"pageTitle\":\"Braze Named as a Leader in Two IDC MarketScapes for Omni-Channel Marketing Platforms\"},\"_type\":\"blogPost\",\"language\":\"en-us\",\"title\":\"Braze Named as a Leader in Two IDC MarketScapes for Omni-Channel Marketing Platforms\",\"_id\":\"imported-craft-765815\",\"body\":[{\"markDefs\":[],\"children\":[{\"_type\":\"span\",\"marks\":[],\"text\":\"At Braze, we’re all about helping brands deliver the digital experiences that their customers crave, no matter the size or scale. We’ve built our platform with the flexibility to power all kinds of business and use cases, especially as companies grow and their practices mature. From global enterprise organizations to lean startups, brands of every size can use Braze to reach their customer engagement goals.\",\"_key\":\"385abdeda51d0\"}],\"_type\":\"block\",\"style\":\"normal\",\"_key\":\"385abdeda51d\"},{\"markDefs\":[{\"_type\":\"link\",\"href\":\"https://idcdocserv.com/US49727423e_BRAZE\",\"_key\":\"c28763c9beb5\"},{\"href\":\"https://idcdocserv.com/US51147323_BRAZE\",\"_key\":\"a4812c84e2d8\",\"_type\":\"link\"}],\"children\":[{\"_type\":\"span\",\"marks\":[],\"text\":\"We’re thrilled to announce that Braze has been named a Leader in both the \",\"_key\":\"aa1ae504fa0e0\"},{\"_type\":\"span\",\"marks\":[\"c28763c9beb5\"],\"text\":\"IDC MarketScape: Worldwide Omni-Channel Marketing Platforms for B2C Enterprises 2023 Vendor Assessment (doc #US49727423, September 2023)\",\"_key\":\"aa1ae504fa0e1\"},{\"_type\":\"span\",\"marks\":[],\"text\":\" and \",\"_key\":\"aa1ae504fa0e2\"},{\"_type\":\"span\",\"marks\":[\"a4812c84e2d8\"],\"text\":\"IDC MarketScape: Worldwide Omni-Channel Marketing Platforms for SMB Organizations 2023 Vendor Assessment (doc #US51147323, September 2023)\",\"_key\":\"aa1ae504fa0e3\"},{\"_type\":\"span\",\"marks\":[],\"text\":\". We believe these recognitions are not only a testament to the hard work our teams do every day, but they also validate our vision for the trajectory of Braze. We look forward to continuing to help companies of all sizes drive success with their customer engagement programs.\",\"_key\":\"aa1ae504fa0e4\"}],\"_type\":\"block\",\"style\":\"normal\",\"_key\":\"aa1ae504fa0e\"},{\"markDefs\":[],\"children\":[{\"text\":\"The IDC MarketScape assessment is a comprehensive study that evaluates the effectiveness of various customer engagement platforms based on omni-channel adoption, general marketing functions, journey orchestration, personalization, and artificial intelligence/machine learning capabilities. For the Enterprise assessment, they focused on the needs and challenges of large enterprises (1,000+ employees) while the SMB assessment addressed the needs and challenges of organizations with fewer than 1,000 employees. IDC MarketScape follows a rigorous process of assessment that includes research such as structured discussions, surveys, and interviews with market leaders, participants, and end users. The study is intended to assist marketers when selecting the most effective platform for their needs.\",\"_key\":\"c5015bd6e0880\",\"_type\":\"span\",\"marks\":[]}],\"_type\":\"block\",\"style\":\"normal\",\"_key\":\"c5015bd6e088\"},{\"caption\":null,\"_key\":\"dSVXcOrV\",\"asset\":{\"_type\":\"reference\",\"_ref\":\"image-c6bd2946249a46661c06137b361985553cecf96c-1200x899-png\"},\"_type\":\"richImage\",\"alt\":null},{\"alt\":null,\"caption\":null,\"_key\":\"2rwoIoAy\",\"asset\":{\"_ref\":\"image-42a930d6f5e565f7d91d2f083ff75b8f04b9b3c6-1200x900-png\",\"_type\":\"reference\"},\"_type\":\"richImage\"},{\"markDefs\":[],\"children\":[{\"_key\":\"a211b2c2b65d0\",\"_type\":\"span\",\"marks\":[\"em\"],\"text\":\"IDC MarketScape vendor analysis model is designed to provide an overview of the competitive fitness of ICT suppliers in a given market. The research methodology utilizes a rigorous scoring methodology based on both qualitative and quantitative criteria that results in a single graphical illustration of each vendor’s position within a given market. The Capabilities score measures vendor product, go-to-market, and business execution in the short-term. The Strategy score measures alignment of vendor strategies with customer requirements in a 3-5-year timeframe. Vendor market share is represented by the size of the icons.\"}],\"_type\":\"block\",\"style\":\"normal\",\"_key\":\"a211b2c2b65d\"},{\"style\":\"normal\",\"_key\":\"9fbb660c665d\",\"markDefs\":[],\"children\":[{\"_type\":\"span\",\"marks\":[],\"text\":\"According to both IDC MarketScape assessments, the Braze platform’s strengths include:\",\"_key\":\"9fbb660c665d0\"}],\"_type\":\"block\"},{\"level\":1,\"_type\":\"block\",\"style\":\"normal\",\"_key\":\"40766c946661\",\"listItem\":\"bullet\",\"markDefs\":[],\"children\":[{\"_type\":\"span\",\"marks\":[],\"text\":\"“The solution excels at complex multichannel campaigns that go beyond ‘batch and blast.’ [Braze] is particularly renowned for creative mobile campaign capabilities that reach in-app audiences.”\",\"_key\":\"40766c9466610\"}]},{\"_type\":\"block\",\"style\":\"normal\",\"_key\":\"de05d036e0ad\",\"listItem\":\"bullet\",\"markDefs\":[],\"children\":[{\"marks\":[],\"text\":\"“Real-time data processing in a CDP-less environment provides marketers with the flexibility to activate data directly from their data warehouse, app, website, and other third-party technologies.”\",\"_key\":\"de05d036e0ad0\",\"_type\":\"span\"}],\"level\":1},{\"_key\":\"86cd80e5520c\",\"listItem\":\"bullet\",\"markDefs\":[],\"children\":[{\"_type\":\"span\",\"marks\":[],\"text\":\"“Marketer-friendly drag-and-drop low-code tools facilitate easy journey orchestration as well as campaign experimentation and optimization.”\",\"_key\":\"86cd80e5520c0\"}],\"level\":1,\"_type\":\"block\",\"style\":\"normal\"},{\"_type\":\"block\",\"style\":\"normal\",\"_key\":\"13bc5d759a78\",\"markDefs\":[{\"_type\":\"link\",\"href\":\"https://www.idc.com/\",\"_key\":\"15d44456dda1\"}],\"children\":[{\"marks\":[],\"text\":\"Want to learn more about what makes Braze a Leader for both enterprise and SMB brands? Please visit \",\"_key\":\"13bc5d759a780\",\"_type\":\"span\"},{\"text\":\"IDC\",\"_key\":\"fc029cea8578\",\"_type\":\"span\",\"marks\":[\"15d44456dda1\"]},{\"_type\":\"span\",\"marks\":[],\"text\":\".\",\"_key\":\"9fb0a7a356bd\"}]}]},\"ctaText\":\"Learn More\",\"awardImage\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-7168f576c6945d2564f4b79d66800df0b328b3e7-364x365-png\",\"_type\":\"reference\"}},\"_type\":\"award\"},{\"awardImage\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-938cd7ca4d936b1656a3b6453bf920ad99c1f4c6-1480x1246-png\",\"_type\":\"reference\"}},\"_type\":\"award\",\"link\":\"https://www.g2.com/reports/grid-report-for-push-notification-fall-2024.embed?featured=braze\u0026secure%5Bgated_consumer%5D=3c175873-c721-430d-bd96-fa5f9926ba62\u0026secure%5Btoken%5D=42936b4d780156a7ea0f7ab131d93be219de7bbd370d8e0435501ce7f3df92db\",\"description\":[{\"_type\":\"block\",\"style\":\"normal\",\"_key\":\"46939c62064c\",\"markDefs\":[],\"children\":[{\"_type\":\"span\",\"marks\":[],\"text\":\"Braze is ranked \",\"_key\":\"422747a404ca\"},{\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"#1 in G2's Fall 2024 Push Notification Grid\",\"_key\":\"5bbae4cf531c\"}]}],\"award\":null,\"company\":{\"_updatedAt\":\"2024-07-18T22:48:25Z\",\"_type\":\"company\",\"name\":\" \",\"icon\":{\"default\":{\"asset\":{\"_ref\":\"image-465ce847242528fd8b154f97fa4a58405c90f357-91x91-png\",\"_type\":\"reference\"},\"_type\":\"image\"},\"_type\":\"logo\",\"onDark\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-465ce847242528fd8b154f97fa4a58405c90f357-91x91-png\",\"_type\":\"reference\"}},\"onLight\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-465ce847242528fd8b154f97fa4a58405c90f357-91x91-png\",\"_type\":\"reference\"}}},\"_id\":\"dc6a1346-d72b-449d-9814-29983ea94e0e\",\"url\":\"https://www.g2.com/?utm_term=g2\u0026utm_campaign=KB_Brand_NAMER\u0026utm_source=google\u0026utm_medium=cpc\u0026gad_source=1\u0026gclid=Cj0KCQjwsPCyBhD4ARIsAPaaRf3JgY07F-REJXsnorDSZTE0uBZeii2oF4UHzCh-RQj4qSAm-LCfSOwaAkm6EALw_wcB\",\"_rev\":\"IN03FCy14OOjYlZR2yDTQa\",\"_createdAt\":\"2024-06-02T18:52:39Z\",\"logotype\":{\"default\":{\"asset\":{\"_ref\":\"image-465ce847242528fd8b154f97fa4a58405c90f357-91x91-png\",\"_type\":\"reference\"},\"_type\":\"image\"},\"_type\":\"logo\",\"onDark\":{\"asset\":{\"_ref\":\"image-465ce847242528fd8b154f97fa4a58405c90f357-91x91-png\",\"_type\":\"reference\"},\"_type\":\"image\"},\"onLight\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-465ce847242528fd8b154f97fa4a58405c90f357-91x91-png\",\"_type\":\"reference\"}}},\"isAwardGiver\":true},\"_key\":\"7084fa2d8169\",\"ctaText\":\"View Report\"},{\"company\":{\"icon\":{\"default\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-731a0116d172ffd7572a32177c176f2e380b634f-144x24-png\",\"_type\":\"reference\"}},\"_type\":\"logo\",\"onDark\":{\"asset\":{\"_ref\":\"image-731a0116d172ffd7572a32177c176f2e380b634f-144x24-png\",\"_type\":\"reference\"},\"_type\":\"image\"},\"onLight\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-731a0116d172ffd7572a32177c176f2e380b634f-144x24-png\",\"_type\":\"reference\"}}},\"url\":\"https://www.trustradius.com/\",\"_updatedAt\":\"2024-06-03T20:16:20Z\",\"logotype\":{\"default\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-731a0116d172ffd7572a32177c176f2e380b634f-144x24-png\",\"_type\":\"reference\"}},\"_type\":\"logo\",\"onLight\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-731a0116d172ffd7572a32177c176f2e380b634f-144x24-png\",\"_type\":\"reference\"}}},\"_rev\":\"70Zz6ZhTuM1i3ILIkodO4O\",\"_id\":\"924ffc4f-714f-450d-9fd2-9c1df1716123\",\"isAwardGiver\":true,\"name\":\"TrustRadius\",\"_createdAt\":\"2024-06-02T18:51:01Z\",\"_type\":\"company\"},\"_key\":\"9d11e1450d32\",\"award\":null,\"ctaText\":\"Learn More\",\"awardImage\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-c93d2b59bf3509e39547d9d2dea3f4642f58a540-300x349-png\",\"_type\":\"reference\"}},\"_type\":\"award\",\"link\":\"https://solutions.trustradius.com/vendor-blog/best-of-awards\",\"description\":[{\"style\":\"normal\",\"_key\":\"36573afc903d\",\"markDefs\":[],\"children\":[{\"_type\":\"span\",\"marks\":[],\"text\":\"Braze earned the \",\"_key\":\"3f3eba337c170\"},{\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Best of Feature Set\",\"_key\":\"d15dec1c9b45\"},{\"text\":\", \",\"_key\":\"8d824ed73843\",\"_type\":\"span\",\"marks\":[]},{\"marks\":[\"strong\"],\"text\":\"Best Relationship\",\"_key\":\"265fac3769a3\",\"_type\":\"span\"},{\"marks\":[],\"text\":\", and \",\"_key\":\"90803e81f6c8\",\"_type\":\"span\"},{\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Best Value for Price\",\"_key\":\"082bbc57031d\"},{\"_type\":\"span\",\"marks\":[],\"text\":\" awards in the \",\"_key\":\"ec3c92cabc3a\"},{\"text\":\"Trust Radius 2023 Best of Awards\",\"_key\":\"fcfaca0b3573\",\"_type\":\"span\",\"marks\":[\"strong\"]}],\"_type\":\"block\"}]}],\"cards\":null,\"heading\":{\"headingSize\":\"display-lg\",\"text\":[{\"style\":\"normal\",\"_key\":\"cd70f9649dc8\",\"markDefs\":[],\"children\":[{\"_type\":\"span\",\"marks\":[],\"text\":\"See our industry and customer recognitions.\",\"_key\":\"2d39d083216d0\"}],\"_type\":\"block\"}],\"headingLevel\":\"h2\"},\"body\":null,\"forms\":null,\"backgroundIsCustomized\":true,\"panels\":null,\"embeddedForm\":null,\"components\":null,\"video\":null,\"bodyLeft\":null,\"categories\":\"$undefined\"}]}],false]}],[\"$\",\"section\",null,{\"className\":\"bg-transparent backdrop-blur-[12px] relative overflow-hidden contain-layout pt-10 sm:pt-16 lg:pt-24 pb-10 sm:pb-16 lg:pb-24\",\"id\":\"$undefined\",\"children\":[false,\"$undefined\",[\"$\",\"div\",null,{\"className\":\"\",\"children\":[\"$\",\"$L26\",null,{\"ctaButtonStyle\":\"black-button\",\"cards\":null,\"components\":null,\"stats\":null,\"videoReference\":null,\"links\":null,\"underHeroBody\":null,\"allowedResourceTypes\":[\"caseStudy\",\"blogPost\",\"guide\"],\"caseStudyHighlight\":null,\"cta\":null,\"contentCards\":null,\"forms\":null,\"ctaButtonSize\":\"xl\",\"resources\":[{\"style\":\"default\",\"_key\":\"2d9ffb37f9ad\",\"resource\":{\"publishedAt\":\"2024-10-04T19:28:17.090Z\",\"publicationDates\":{\"publishedAt\":\"2024-02-26T11:51:00-05:00\",\"updatedAt\":\"2024-03-20T14:31:54-04:00\"},\"language\":\"en-us\",\"title\":\"2024 Global Customer Engagement Review\",\"document\":{\"_type\":\"file\",\"asset\":{\"_ref\":\"file-749b813434672dc2d166dfd4a9a9c6e5328c9d45-pdf\",\"_type\":\"reference\"}},\"body\":[{\"textColor\":\"dark\",\"_type\":\"switchback\",\"backgroundIsCustomized\":false,\"eyebrow\":{\"headingLevel\":\"h4\"},\"heading\":{\"text\":[{\"children\":[{\"text\":\"Explore the review to uncover:\",\"_key\":\"b79ed225baab0\",\"_type\":\"span\",\"marks\":[]}],\"_type\":\"block\",\"style\":\"normal\",\"_key\":\"f1a874c341c0\",\"markDefs\":[]}],\"headingLevel\":\"h3\",\"headingSize\":\"display-lg\"},\"inset\":{\"insetTop\":false,\"insetBottom\":false},\"_key\":\"19ad7378a830\",\"image\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-10495a1dda92dd73e123bce964108c9a56356223-998x998-jpg\",\"_type\":\"reference\"}},\"padding\":{\"top\":64,\"bottom\":64},\"mask\":\"none\",\"mediaType\":\"image\",\"mediaSide\":\"left\",\"edgeTreatments\":{\"top\":\"straight\",\"bottom\":\"straight\"},\"body\":[{\"_type\":\"block\",\"style\":\"normal\",\"_key\":\"a430ed1079e1\",\"listItem\":\"bullet\",\"markDefs\":[],\"children\":[{\"marks\":[],\"text\":\"The top three trends shaping customer engagement in 2024\",\"_key\":\"6f1c7f7755c00\",\"_type\":\"span\"}],\"level\":1},{\"style\":\"normal\",\"_key\":\"aacb32954ccb\",\"listItem\":\"bullet\",\"markDefs\":[],\"children\":[{\"_type\":\"span\",\"marks\":[],\"text\":\"How AI, data agility, and the right cross-channel engagement platform can help marketers achieve their goals\",\"_key\":\"e544bc64c24c\"}],\"level\":1,\"_type\":\"block\"},{\"_type\":\"block\",\"style\":\"normal\",\"_key\":\"a87606065073\",\"listItem\":\"bullet\",\"markDefs\":[],\"children\":[{\"text\":\"Real-life campaigns leading brands are using to separate themselves from the pack\",\"_key\":\"8fb91c46b0e5\",\"_type\":\"span\",\"marks\":[]}],\"level\":1}]}],\"hideFromSearch\":false,\"resourceType\":\"link\",\"_createdAt\":\"2024-05-22T16:28:33Z\",\"_id\":\"imported-craft-902051\",\"seo\":{\"noFollow\":false,\"pageTitle\":\"2024 Global Customer Engagement Review: Insights and Trends\",\"pageDescription\":\"Explore the 2024 Global Customer Engagement Review with insights on marketing and customer engagement trends.\",\"openGraphImage\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-843b09a1e53b86b5eb3033af83574ed5ce1adb37-600x315-png\",\"_type\":\"reference\"}},\"noIndex\":false,\"slug\":{\"current\":\"2024-global-customer-engagement-review\"}},\"hideFromListing\":false,\"description\":[{\"_type\":\"block\",\"style\":\"normal\",\"_key\":\"ffe5cd4e3802\",\"markDefs\":[],\"children\":[{\"_key\":\"ffe5cd4e38020\",\"_type\":\"span\",\"marks\":[],\"text\":\"No matter your industry, keeping up with the latest marketing trends has become essential if you want to stay competitive. But as AI-driven engagement tools become available, more data is collected that needs to be managed, and new messaging channels emerge, it can be difficult to know where to start and what to look for when creating or modifying your strategy.\"}]},{\"markDefs\":[],\"children\":[{\"text\":\"To help out, we assembled our fourth annual Global Customer Engagement Review. In the 2024 edition, we surveyed 1,900 VP+ marketing executives to learn about the customer engagement trends to watch this year and to provide actionable solutions to the strategic challenges they present.\",\"_key\":\"d5bd3f9d7e6a0\",\"_type\":\"span\",\"marks\":[]}],\"_type\":\"block\",\"style\":\"normal\",\"_key\":\"d5bd3f9d7e6a\"}],\"embeddedForm\":{\"submitButtonText\":\"Read Now\",\"thankYouHeadline\":\"Thank You\",\"redirectUrl\":{\"actionType\":\"link\",\"href\":\"https://www.canva.com/design/DAF42P8Y6u0/ge_cALnQApOqacZX5Vt8vA/view\"},\"submitBehavior\":\"otherRedirect\",\"marketoForm\":{\"_type\":\"reference\",\"_ref\":\"f7f81e9f-e521-4e3c-b880-c9379ad45162\"}},\"resourceLink\":\"https://www.canva.com/design/DAF42P8Y6u0/ge_cALnQApOqacZX5Vt8vA/view\",\"_rev\":\"6j6P61R1foxseviy5hzjdf\",\"_type\":\"report\",\"featuredImage\":{\"_type\":\"richImage\",\"alt\":\"a book titled customer engagement review with a man in a green suit\",\"caption\":\"2024 customer engagement trends report\",\"asset\":{\"_ref\":\"image-7a41b9788a8aaafae1cbc6c66ea65c817207e66a-500x500-png\",\"_type\":\"reference\"}},\"categories\":{\"topics\":null,\"useCases\":[{\"_id\":\"imported-craft-479\",\"_updatedAt\":\"2024-11-21T17:41:20Z\",\"slug\":{\"current\":\"engagement\"},\"_createdAt\":\"2024-05-09T21:55:39Z\",\"_rev\":\"pUSD55BbKwcTZOl8yeo27a\",\"_type\":\"useCase\",\"name\":[{\"_type\":\"internationalizedArrayStringValue\",\"_key\":\"en-us\",\"value\":\"Engagement\"},{\"_key\":\"ja\",\"value\":\"Engagement\",\"_type\":\"internationalizedArrayStringValue\"},{\"_type\":\"internationalizedArrayStringValue\",\"_key\":\"ko\",\"value\":\"Engagement\"}]}],\"industries\":null},\"_updatedAt\":\"2024-10-04T19:28:17Z\"},\"_type\":\"resourceCard\"},{\"_type\":\"resourceCard\",\"style\":\"default\",\"_key\":\"f127afa31801\",\"resource\":{\"embeddedForm\":{\"submitBehavior\":\"thankYouPage\",\"marketoForm\":{\"_ref\":\"f7f81e9f-e521-4e3c-b880-c9379ad45162\",\"_type\":\"reference\"},\"submitButtonText\":\"Find Out More\"},\"resourceType\":\"document\",\"publicationDates\":{\"publishedAt\":\"2023-09-07T09:00:00-04:00\",\"updatedAt\":\"2024-02-05T22:46:36-05:00\"},\"publishedAt\":\"2024-10-17T17:35:54.906Z\",\"_createdAt\":\"2024-05-22T16:28:33Z\",\"language\":\"en-us\",\"title\":\"Braze Inspiration Guide\",\"_rev\":\"jvX45fVrMTONcXvY2Ez1jG\",\"description\":[{\"style\":\"normal\",\"_key\":\"126cd1b78795\",\"markDefs\":[],\"children\":[{\"_type\":\"span\",\"marks\":[],\"text\":\"Need to brainstorm new messaging and find innovative ways to meet your business goals? Or have an existing campaign that you want to take to greater heights? In today’s fast-moving customer engagement landscape, even the savviest brands can use a little help to stay ahead of the curve and build strong, sustainable customer relationships.\",\"_key\":\"126cd1b787950\"}],\"_type\":\"block\"},{\"style\":\"normal\",\"_key\":\"d948945ba975\",\"markDefs\":[],\"children\":[{\"_type\":\"span\",\"marks\":[],\"text\":\"The Braze Inspiration Guide is here to help. This collection of 50 inspirational use cases—inspired by real campaigns carried out by Braze customers—can be easily customized to fit your unique needs and address your unique challenges. The guide is structured as a library of customer engagement use cases, making it easy to skip to the growth levers (e.g. Activation, Monetization, Retention) or campaigns (e.g. abandoned cart, loyalty enrollment, year-in-review) that interest you.\",\"_key\":\"d948945ba9750\"}],\"_type\":\"block\"},{\"children\":[{\"_type\":\"span\",\"marks\":[],\"text\":\"From learning how to effectively drive new users to download your app to exploring how to leverage iOS Live Activities to provide ongoing updates to your customer base, the Braze Inspiration guide has something for every marketer who’s ready to elevate their customer engagement strategy.\",\"_key\":\"8f3e6ef41f7c0\"}],\"_type\":\"block\",\"style\":\"normal\",\"_key\":\"8f3e6ef41f7c\",\"markDefs\":[]}],\"_id\":\"imported-craft-124989\",\"document\":{\"_type\":\"file\",\"asset\":{\"_ref\":\"file-620a1b1736d7a3aa2b5857d54c63245976f1b72d-pdf\",\"_type\":\"reference\"}},\"categories\":null,\"hideFromListing\":false,\"hideFromSearch\":false,\"_type\":\"guide\",\"featuredImage\":{\"_type\":\"richImage\",\"asset\":{\"_ref\":\"image-51bd55146af8b62424bd2e9136ee3815ee0171d6-1920x1080-png\",\"_type\":\"reference\"}},\"seo\":{\"pageDescription\":\"Get inspired with 50+ real-world use cases in the Braze Inspiration Guide. Discover innovative customer engagement campaigns to enhance marketing results.\",\"openGraphImage\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-cc6a76abe0416c7e45f3949b86e4fca1511681b6-1200x628-png\",\"_type\":\"reference\"}},\"noIndex\":false,\"slug\":{\"current\":\"braze-inspiration-guide\"},\"noFollow\":false,\"pageTitle\":\"Braze Inspiration Guide | Customer Engagement Campaigns\"},\"body\":[{\"backgroundIsCustomized\":false,\"padding\":{\"top\":64,\"bottom\":64},\"_key\":\"6afcd39524df\",\"body\":[{\"children\":[{\"_type\":\"span\",\"marks\":[],\"text\":\"Key messaging channels that every marketer should know\",\"_key\":\"235ad9ef377b0\"}],\"level\":1,\"_type\":\"block\",\"style\":\"normal\",\"_key\":\"3b01e375b012\",\"listItem\":\"bullet\",\"markDefs\":[]},{\"level\":1,\"_type\":\"block\",\"style\":\"normal\",\"_key\":\"f7bcc1f90409\",\"listItem\":\"bullet\",\"markDefs\":[],\"children\":[{\"_type\":\"span\",\"marks\":[],\"text\":\"50 campaigns including app downloads, seasonal promotions, product adoption, loyalty and more\",\"_key\":\"7490625c5d800\"}]},{\"listItem\":\"bullet\",\"markDefs\":[],\"children\":[{\"_type\":\"span\",\"marks\":[],\"text\":\"Proven tactics that brands leverage across the customer lifecycle to increase engagement\",\"_key\":\"b14e8cb4d92b0\"}],\"level\":1,\"_type\":\"block\",\"style\":\"normal\",\"_key\":\"0f5c4f6f6c08\"}],\"mask\":\"none\",\"mediaType\":\"image\",\"inset\":{\"insetTop\":false,\"insetBottom\":false},\"eyebrow\":{\"headingLevel\":\"h4\"},\"textColor\":\"dark\",\"edgeTreatments\":{\"top\":\"straight\",\"bottom\":\"straight\"},\"image\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-50b2813f671a907d53c948e128469dd5fc56fb8b-998x998-jpg\",\"_type\":\"reference\"}},\"_type\":\"switchback\",\"mediaSide\":\"left\",\"heading\":{\"text\":[{\"_key\":\"fc98d41d4f00\",\"markDefs\":[],\"children\":[{\"_type\":\"span\",\"marks\":[],\"text\":\"Download the Braze Inspiration Guide to uncover:\",\"_key\":\"d2b1f90706ab0\"}],\"_type\":\"block\",\"style\":\"normal\"}],\"headingLevel\":\"h3\",\"headingSize\":\"display-lg\"}}],\"_updatedAt\":\"2024-10-17T17:35:55Z\"}},{\"_key\":\"ba86ef188917\",\"resource\":{\"title\":\"Melting Points: Where Creativity Meets Technology\",\"seo\":{\"openGraphImage\":{\"asset\":{\"_ref\":\"image-1601c5801fc6b459bd742a240545aa81517fd13d-1200x628-png\",\"_type\":\"reference\"},\"_type\":\"image\"},\"noIndex\":false,\"slug\":{\"current\":\"melting-points-where-creativity-meets-technology\"},\"noFollow\":false,\"pageTitle\":\"Melting Points: Where Creativity Meets Technology\",\"pageDescription\":\"It’s our belief that creativity and technology should be friends. That’s why Braze launched the 427° Innovation Lab on April 27, 2023 to help brands bring great ideas to life through technology, and drive higher customer acquisition, engagement, loyalty, and retention through creative experiences. Download Melting Points: Where Creativity Meets Technology to learn more about 427°.\"},\"publicationDates\":{\"publishedAt\":\"2023-04-27T10:00:00-04:00\",\"updatedAt\":\"2024-02-05T23:23:13-05:00\"},\"language\":\"en-us\",\"_id\":\"imported-craft-665957\",\"embeddedForm\":{\"submitBehavior\":\"thankYouPage\",\"marketoForm\":{\"_ref\":\"f7f81e9f-e521-4e3c-b880-c9379ad45162\",\"_type\":\"reference\"},\"submitButtonText\":\"Download\"},\"_rev\":\"5y7swPKAcYPWMoG0mspC8R\",\"_type\":\"guide\",\"_createdAt\":\"2024-05-22T16:28:33Z\",\"featuredImage\":{\"_type\":\"richImage\",\"asset\":{\"_ref\":\"image-68ca4a53a4d92a999fbe686cb25f94e91e76a354-768x433-png\",\"_type\":\"reference\"}},\"description\":[{\"_key\":\"4e655d3cd736\",\"markDefs\":[],\"children\":[{\"_type\":\"span\",\"marks\":[],\"text\":\"For far too long, there’s been a misconception that creativity and performance are at odds with one another. But research from WARC and Cannes Lions tells us otherwise, showing that the best brands drive customer acquisition, engagement, loyalty, and retention by leveraging award winning, data driven creative campaigns. To meet the growing demand for creative customer experiences and to help brands bring great ideas to life through technology, Braze launched the 427° Innovation Lab on April 27, 2023, along with an overview of the lab’s mission: \",\"_key\":\"4e655d3cd7360\"},{\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Melting Points: Where Creativity Meets Technology\",\"_key\":\"4e655d3cd7361\"},{\"_type\":\"span\",\"marks\":[],\"text\":\".\",\"_key\":\"4e655d3cd7362\"}],\"_type\":\"block\",\"style\":\"normal\"},{\"style\":\"normal\",\"_key\":\"f2920633c97f\",\"markDefs\":[],\"children\":[{\"_key\":\"f2920633c97f0\",\"_type\":\"span\",\"marks\":[],\"text\":\"Download \"},{\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Melting Points: Where Creativity Meets Technology\",\"_key\":\"f2920633c97f1\"},{\"_type\":\"span\",\"marks\":[],\"text\":\" to uncover:\",\"_key\":\"f2920633c97f2\"}],\"_type\":\"block\"},{\"listItem\":\"bullet\",\"markDefs\":[],\"children\":[{\"_type\":\"span\",\"marks\":[],\"text\":\"How to successfully leverage technology to achieve brilliant, creative customer engagement\",\"_key\":\"f98ed3be4cee0\"}],\"level\":1,\"_type\":\"block\",\"style\":\"normal\",\"_key\":\"f98ed3be4cee\"},{\"children\":[{\"text\":\"Greater insight into The 427° Innovation Lab’s four creative launchpads: Personalization, Gamification, Omnichannel, and Community\",\"_key\":\"3b82b4f2c9230\",\"_type\":\"span\",\"marks\":[]}],\"level\":1,\"_type\":\"block\",\"style\":\"normal\",\"_key\":\"3b82b4f2c923\",\"listItem\":\"bullet\",\"markDefs\":[]},{\"listItem\":\"bullet\",\"markDefs\":[],\"children\":[{\"_type\":\"span\",\"marks\":[],\"text\":\"Exciting and inspiring use cases from Braze customers across 10 industries\",\"_key\":\"f7fffe8e7d1a0\"}],\"level\":1,\"_type\":\"block\",\"style\":\"normal\",\"_key\":\"f7fffe8e7d1a\"},{\"markDefs\":[],\"children\":[{\"_key\":\"ab0d5e37e4eb0\",\"_type\":\"span\",\"marks\":[],\"text\":\"The chance to gain a deeper understanding of Braze Solutions and the 427° Innovation Lab.\"}],\"level\":1,\"_type\":\"block\",\"style\":\"normal\",\"_key\":\"ab0d5e37e4eb\",\"listItem\":\"bullet\"}],\"document\":{\"_type\":\"file\",\"asset\":{\"_ref\":\"file-bee6d8e4470745ba28279aae7eb0eebe87ec2227-pdf\",\"_type\":\"reference\"}},\"resourceType\":\"document\",\"hideFromListing\":false,\"categories\":{\"topics\":[{\"_rev\":\"YN8truRCqnchJPC7V1mvkT\",\"_type\":\"topic\",\"name\":[{\"_type\":\"internationalizedArrayStringValue\",\"_key\":\"en-us\",\"value\":\"Customer Engagement\"},{\"_type\":\"internationalizedArrayStringValue\",\"_key\":\"ja\",\"value\":\"Customer Engagement\"},{\"_type\":\"internationalizedArrayStringValue\",\"_key\":\"ko\",\"value\":\"Customer Engagement\"}],\"_id\":\"imported-craft-486\",\"_updatedAt\":\"2024-11-25T18:29:09Z\",\"slug\":{\"current\":\"customer-engagement\"},\"_createdAt\":\"2024-05-09T21:55:39Z\"}],\"useCases\":null,\"industries\":null},\"_updatedAt\":\"2024-08-07T19:18:36Z\",\"hideFromSearch\":false},\"_type\":\"resourceCard\",\"style\":\"default\"},{\"resource\":{\"seo\":{\"slug\":{\"current\":\"building-long-term-loyalty-a-research-report-on-what-consumers-want\"},\"noFollow\":false,\"pageTitle\":\"Building Long-Term Loyalty: A Research Report on What Consumers Want\",\"pageDescription\":\"As modern consumer expectations grow, brands can’t afford to risk harming existing relationships and the potential to build long-term loyalty by delivering one-size-fits-all marketing communications. Learn why brand trust and personalized experiences are pivotal to forging deeper relationships and long-term relationships with our guide Building Long-Term Loyalty: A Research Report on What Consumers Want.\",\"openGraphImage\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-99fb2e62d611cb2feae905d396afc9f32a6648e9-1200x628-png\",\"_type\":\"reference\"}},\"noIndex\":false},\"document\":{\"_type\":\"file\",\"asset\":{\"_ref\":\"file-3453b4fcd019e5bd2d48280c3bc882a7f7173b63-pdf\",\"_type\":\"reference\"}},\"categories\":null,\"_id\":\"imported-craft-811140\",\"title\":\"Building Long-Term Loyalty: A Research Report on What Consumers Want\",\"hideFromSearch\":false,\"_updatedAt\":\"2024-08-14T20:22:20Z\",\"language\":\"en-us\",\"embeddedForm\":{\"submitBehavior\":\"thankYouPage\",\"marketoForm\":{\"_ref\":\"f7f81e9f-e521-4e3c-b880-c9379ad45162\",\"_type\":\"reference\"},\"submitButtonText\":\"Download the Guide\"},\"description\":[{\"markDefs\":[],\"children\":[{\"_type\":\"span\",\"marks\":[],\"text\":\"Transactional, impersonal communications have been the status quo in modern marketing for far too long. And as consumer expectations trend toward tailored, connected experiences across channels and devices, brands can’t afford to risk harming existing relationships with their customers or hindering long-term loyalty. In our new guide Building Long-Term Loyalty: A Research Report on What Consumers Want, we’ve identified three key consumer trends to help brands thoughtfully engage customers and create experiences that keep them coming back for more.\",\"_key\":\"e34d7af9818b0\"}],\"_type\":\"block\",\"style\":\"normal\",\"_key\":\"e34d7af9818b\"}],\"hideFromListing\":false,\"featuredImage\":{\"asset\":{\"_type\":\"reference\",\"_ref\":\"image-68651d2642bc3bd2bf23e0967bc9448e7403d28e-768x433-png\"},\"_type\":\"richImage\"},\"_createdAt\":\"2024-05-22T16:28:33Z\",\"publicationDates\":{\"publishedAt\":\"2023-11-14T09:00:00-05:00\",\"updatedAt\":\"2024-02-05T23:23:44-05:00\"},\"_type\":\"report\",\"_rev\":\"2Op9OgqNBO1fad6Ozn2gb4\",\"resourceType\":\"document\"},\"_type\":\"resourceCard\",\"style\":\"default\",\"_key\":\"5b018c83bf33\"},{\"featuredImageOverride\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-29405b0a8141f664ff07b30048564462336fee65-768x936-png\",\"_type\":\"reference\"}},\"resource\":{\"body\":[{\"backgroundIsCustomized\":true,\"components\":[{\"inset\":{\"insetTop\":false,\"insetBottom\":false},\"textColor\":\"light\",\"bodyRight\":[{\"_key\":\"c048e6c6f978\",\"items\":[{\"heading\":\"Channel consolidation\",\"icon\":{\"provider\":\"braze\",\"_type\":\"icon\",\"name\":\"cursor-box\"},\"description\":[{\"markDefs\":[],\"children\":[{\"_type\":\"span\",\"marks\":[],\"text\":\"Eliminate redundancy, sprawl, and channel silos by consolidating customer engagement into a single, purpose-built solution.\",\"_key\":\"922b4615121e0\"}],\"_type\":\"block\",\"style\":\"normal\",\"_key\":\"b802dfe43065\"}],\"_key\":\"77c3fc893f5f\"},{\"heading\":\"Unified marketing workflow\",\"icon\":{\"_type\":\"icon\",\"name\":\"dataflow-02\",\"provider\":\"braze\"},\"description\":[{\"_key\":\"6d1a306f238b\",\"markDefs\":[],\"children\":[{\"marks\":[],\"text\":\"Move quickly from ideation to execution to launch without having to switch between multiple different channel-specific platforms.\",\"_key\":\"746b50836c530\",\"_type\":\"span\"}],\"_type\":\"block\",\"style\":\"normal\"}],\"_key\":\"5a59cadece6c256d9999392778d30ae7\"},{\"heading\":\"Cross-channel visibility\",\"icon\":{\"provider\":\"braze\",\"_type\":\"icon\",\"name\":\"alarm-clock\"},\"description\":[{\"children\":[{\"marks\":[],\"text\":\"Maintain a comprehensive, cross-channel view of the customer and customer engagement performance.\",\"_key\":\"fcccff37b1a40\",\"_type\":\"span\"}],\"_type\":\"block\",\"style\":\"normal\",\"_key\":\"b17d81f65433\",\"markDefs\":[]}],\"_key\":\"84ec83a0b7781c0742de721d884294d8\"}],\"direction\":\"vertical\",\"_type\":\"listEmbed\"},{\"style\":\"normal\",\"_key\":\"fdd829c47bac\",\"markDefs\":[],\"children\":[{\"_type\":\"span\",\"marks\":[],\"text\":\"\",\"_key\":\"22321ed5fbf1\"}],\"_type\":\"block\"}],\"padding\":{\"top\":64,\"bottom\":0},\"mediaType\":\"image\",\"_key\":\"645834ba94ec\",\"_type\":\"hero\",\"eyebrowType\":\"standard\",\"backgroundIsCustomized\":false,\"eyebrow\":{\"text\":[{\"markDefs\":[],\"children\":[{\"_type\":\"span\",\"marks\":[],\"text\":\"Know where you stand\",\"_key\":\"f7afbf938d1f0\"}],\"_type\":\"block\",\"style\":\"normal\",\"_key\":\"d58ab535ea2f\"}],\"headingLevel\":\"h4\",\"color\":{\"label\":\"White\",\"value\":\"hsla(0, 0%, 100%, 1)\"}},\"bodyLeft\":[{\"markDefs\":[],\"children\":[{\"_type\":\"span\",\"marks\":[],\"text\":\"Gain ongoing insights into how your engagement efforts stack up with this exclusive tool, powered by Braze, Looker, and Snowflake. From email benchmarks to typical app engagement levels, it's all in here!\",\"_key\":\"4c45664248050\"}],\"_type\":\"block\",\"style\":\"normal\",\"_key\":\"05b449ad964c\"},{\"_type\":\"ctaBar\",\"_key\":\"64ba811d6b8d\",\"ctas\":[{\"_key\":\"021a273467d2\",\"_ref\":\"36ef2408-146c-43a6-b036-f6775feb0218\",\"_type\":\"reference\"}]}],\"heading\":{\"text\":[{\"markDefs\":[],\"children\":[{\"_type\":\"span\",\"marks\":[],\"text\":\"Braze Benchmarks\",\"_key\":\"543901ebb20e0\"}],\"_type\":\"block\",\"style\":\"normal\",\"_key\":\"7297b889f435\"}],\"headingLevel\":\"h1\",\"headingSize\":\"display-xl\"},\"edgeTreatments\":{\"top\":\"straight\",\"bottom\":\"straight\"},\"layout\":\"sideBySide\",\"rightContentType\":\"body\",\"mask\":\"none\"}],\"inset\":{\"insetTop\":false,\"insetBottom\":false},\"backgroundColor\":{\"label\":\"Heat 1\",\"value\":\"linear-gradient(127deg, #C9C4FF -18.91%, #801ED7 44.07%, #FFA524 104.04%)\"},\"isScrolling\":false,\"edgeTreatments\":{\"top\":\"straight\",\"bottom\":\"slanted\"},\"_type\":\"section\",\"_key\":\"2ba7948025dc\",\"padding\":{\"top\":64,\"bottom\":64}},{\"backgroundIsCustomized\":false,\"padding\":{\"top\":64,\"bottom\":64},\"sectionId\":{\"current\":\"embed-0ea1e570c2f7\",\"_type\":\"slug\"},\"_key\":\"0ea1e570c2f7\",\"edgeTreatments\":{\"top\":\"straight\",\"bottom\":\"straight\"},\"inset\":{\"insetTop\":false,\"insetBottom\":false},\"_type\":\"embed\",\"code\":\"\u003ciframe aria-label=\\\"Customer Engagement Benchmarks Tool by Braze\\\" src=\\\"https://lookerpartner.braze.com/login/embed/%2Fembed%2Fdashboards-next%2Fbenchmarks_2.0%3A%3Abenchmarks%3Fembed_domain%3Dhttps%3A%2F%2Fwww.braze.com?nonce=%2286aa5f17214612275d3bd3ba36657359%22\u0026time=1718675599\u0026session_length=86400\u0026external_user_id=%22perspective%22\u0026permissions=%5B%22see_user_dashboards%22%2C%22access_data%22%5D\u0026models=%5B%22benchmarks_2.0%22%5D\u0026group_ids=%5B%5D\u0026external_group_id=%22Benchmarks%22\u0026user_attributes=%7B%7D\u0026access_filters=%7B%7D\u0026first_name=%22perspective%22\u0026last_name=%22looker%22\u0026force_logout_login=true\u0026signature=pot6OMOtdUHbCJk5O%2BwQRG%2BTndg%3D\\\"\u003e\",\"textColor\":\"dark\"},{\"_ref\":\"08ad1fd8-3297-4822-8868-784e6c15c46c\",\"_type\":\"sharedComponentReference\",\"_key\":\"1d040a2aef4f\"}],\"title\":\"Benchmarks\",\"_id\":\"imported-craft-69311\",\"language\":\"en-us\",\"publishedAt\":\"2024-10-25T17:49:13.303Z\",\"_createdAt\":\"2024-06-05T19:00:16Z\",\"categories\":null,\"seo\":{\"pageTitle\":\"Customer Engagement Benchmarks Tool by Braze \",\"pageDescription\":\"Leverage Braze customer engagement benchmarks to evaluate your marketing performance and optimize strategies for higher customer satisfaction and retention.\",\"slug\":{\"current\":\"resources/benchmarks\"}},\"_updatedAt\":\"2024-11-25T02:06:39Z\",\"_rev\":\"pUSD55BbKwcTZOl8z3poBS\",\"_type\":\"page\"},\"_type\":\"resourceCard\",\"style\":\"fullBleed\",\"_key\":\"174f3a3f9e2e\"},{\"resource\":{\"_rev\":\"BVM0UzymoPXcfHGeYdWW17\",\"language\":\"en-us\",\"description\":[{\"_type\":\"richImage\",\"_key\":\"0a280488703c\",\"asset\":{\"_ref\":\"image-22dca5571dc3a01441d873d414a127908af86b76-600x250-png\",\"_type\":\"reference\"}},{\"children\":[{\"_type\":\"span\",\"marks\":[],\"text\":\"In early 2024, Gmail and Yahoo will make changes that will significantly impact email senders utilizing their platforms. While these new rules promise to enhance email security and improve experiences for consumers, they may have undesired effects on deliverability for some marketers. Luckily, if you’ve been following email deliverability best practices, you’re probably well prepared for what’s ahead.\",\"_key\":\"6c222d3ffeeb0\"}],\"_type\":\"block\",\"style\":\"normal\",\"_key\":\"6c222d3ffeeb\",\"markDefs\":[]}],\"_type\":\"guide\",\"embeddedForm\":{\"submitBehavior\":\"thankYouPage\",\"marketoForm\":{\"_ref\":\"f7f81e9f-e521-4e3c-b880-c9379ad45162\",\"_type\":\"reference\"},\"submitButtonText\":\"Find Out More\"},\"featuredImage\":{\"_type\":\"richImage\",\"asset\":{\"_type\":\"reference\",\"_ref\":\"image-f8b91aa58f4cb301d72a9055b48432d14eb24287-768x433-png\"}},\"hideFromListing\":false,\"document\":{\"_type\":\"file\",\"asset\":{\"_ref\":\"file-e0b6bf6e277b56f7ca2b94f960653b1c5d753ebc-pdf\",\"_type\":\"reference\"}},\"_updatedAt\":\"2024-08-07T19:19:04Z\",\"categories\":null,\"hideFromSearch\":false,\"_createdAt\":\"2024-05-22T16:28:33Z\",\"_id\":\"imported-craft-844333\",\"seo\":{\"pageDescription\":\"\",\"openGraphImage\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-f8b91aa58f4cb301d72a9055b48432d14eb24287-768x433-png\",\"_type\":\"reference\"}},\"noIndex\":false,\"slug\":{\"current\":\"2024-gmail-yahoo-sender-update-faqs\"},\"noFollow\":false,\"pageTitle\":\"FAQs: Get Ready for Gmail and Yahoo’s 2024 Email Changes\"},\"title\":\"FAQs: Get Ready for Gmail and Yahoo’s 2024 Email Changes\",\"resourceType\":\"document\",\"publicationDates\":{\"publishedAt\":\"2024-01-10T18:51:00-05:00\",\"updatedAt\":\"2024-02-05T23:24:24-05:00\"}},\"_type\":\"resourceCard\",\"style\":\"default\",\"_key\":\"dd235ba59f60\"}],\"resourceLimit\":6,\"_type\":\"resourceCardDeck\",\"bodyLeft\":null,\"marketoForm\":null,\"_key\":\"20ae262ceb20\",\"ctaCards\":null,\"backgroundColor\":null,\"heading\":{\"text\":[{\"style\":\"normal\",\"_key\":\"df9114272259\",\"markDefs\":[],\"children\":[{\"marks\":[],\"text\":\"Check out the resources.\",\"_key\":\"1d1b218170b7\",\"_type\":\"span\"}],\"_type\":\"block\"}],\"headingLevel\":\"h2\",\"headingSize\":\"display-lg\"},\"video\":null,\"ctaText\":\"View the Blog\",\"testimonials\":null,\"bodyRight\":null,\"embeddedForm\":null,\"mode\":\"manual\",\"ctaLink\":{\"language\":\"en-us\",\"_updatedAt\":\"2024-06-28T18:32:17Z\",\"_createdAt\":\"2024-06-02T16:51:08Z\",\"seo\":{\"noFollow\":false,\"_type\":\"seo\",\"noIndex\":false,\"slug\":{\"current\":\"/resources/articles\",\"_type\":\"slug\"}},\"_type\":\"page\",\"title\":\"Blog\",\"mandatoryBodyComponents\":[{\"component\":\"blogPostListing\",\"_type\":\"singletonPageComponent\",\"_key\":\"05c3c2c46476\"}],\"_rev\":\"p92WeIHLmx3eRj4zhsTJRt\",\"_id\":\"dbbfb768-e85f-42d4-b089-9deeeb2a7a62\"},\"panels\":null,\"companies\":null,\"awards\":null,\"backgroundIsCustomized\":false,\"pageSwitcherLinks\":null,\"body\":null,\"logos\":null,\"categories\":\"$undefined\"}]}],false]}],[\"$\",\"section\",null,{\"className\":\"bg-blurPurple blur-purple-animation relative overflow-hidden contain-layout\",\"id\":\"$undefined\",\"children\":[false,\"$undefined\",[\"$\",\"div\",null,{\"className\":\"\",\"children\":[\"$\",\"$L27\",null,{\"links\":null,\"textColor\":\"light\",\"pageSwitcherLinks\":null,\"videoReference\":null,\"ctaLink\":null,\"contentCards\":null,\"logos\":null,\"companies\":null,\"_key\":\"97f7497bde73\",\"_type\":\"conversionPanel\",\"stats\":null,\"bodyRight\":null,\"marketoForm\":null,\"ctaBar\":{\"ctas\":[{\"iconPosition\":null,\"icon\":null,\"type\":\"internalLink\",\"internalLink\":{\"reference\":{\"_type\":\"page\",\"language\":\"en-us\",\"seo\":{\"slug\":{\"current\":\"get-started\"}}},\"blank\":null,\"alt\":null},\"buttonText\":\"Contact Sales\",\"_key\":\"6651ef437993\",\"buttonStyle\":\"white-button\",\"buttonSize\":\"xl\",\"_ref\":\"0a1d0926-a568-4d6e-987c-8f101452e8b9\",\"_type\":\"reference\",\"name\":\"Get Started\"},{\"iconPosition\":null,\"_type\":\"reference\",\"_key\":\"d40938377212\",\"buttonStyle\":\"white-ghost-link\",\"name\":\"See How Braze Works\",\"buttonText\":\"See How Braze Works\",\"buttonSize\":\"xl\",\"icon\":null,\"_ref\":\"7591cd7a-fcff-4280-83be-10856d57c0ed\",\"type\":\"internalLink\",\"internalLink\":{\"reference\":{\"_type\":\"page\",\"language\":\"en-us\",\"seo\":{\"slug\":{\"current\":\"product\"}}},\"blank\":null,\"alt\":null}}]},\"ctaCards\":null,\"cards\":null,\"testimonials\":null,\"bodyLeft\":null,\"caseStudyHighlight\":null,\"components\":null,\"cta\":null,\"underHeroBody\":null,\"subheading\":\"The move to highly-intelligent, always-on journey orchestration is happening. And much of it is happening on our platform. Join brands of all sizes who are taking the craft of customer engagement to the next level.\",\"heading\":{\"text\":[{\"markDefs\":[],\"children\":[{\"_type\":\"span\",\"marks\":[],\"text\":\"Join the movement to journey orchestration.\",\"_key\":\"3e4a71e218cd0\"}],\"_type\":\"block\",\"style\":\"normal\",\"_key\":\"16c842f0f414\"}],\"headingLevel\":\"h2\",\"headingSize\":\"display-2xl\"},\"backgroundColor\":{\"label\":\"Blur - Purple\",\"value\":\"blur-purple\"},\"video\":null,\"panels\":null,\"body\":null,\"awards\":null,\"embeddedForm\":null,\"backgroundIsCustomized\":true,\"resources\":null,\"forms\":null,\"categories\":\"$undefined\"}]}],false]}]]]}],[\"$\",\"footer\",null,{\"className\":\"bg-gradient-to-b from-transparent to-rgba\",\"children\":[\"$\",\"div\",null,{\"className\":\"container flex flex-col items-start gap-10 px-8 py-24 md:px-24\",\"children\":[[\"$\",\"div\",null,{\"className\":\"flex flex-col items-start gap-6\",\"children\":[[\"$\",\"div\",null,{\"className\":\"flex flex-col text-[24px] font-extrabold leading-[110%] tracking-[-0.96px] text-gray-900 sm:text-[48px]\",\"children\":[[\"$\",\"span\",null,{\"children\":\"Braze.\"}],[\"$\",\"div\",null,{\"className\":\"inline-block gap-2 sm:flex sm:flex-col sm:gap-0\",\"children\":[[\"$\",\"span\",null,{\"className\":\"pr-1 sm:pr-0\",\"children\":\"Be Absolutely\"}],[\"$\",\"span\",null,{\"children\":[\"Engaging.\",[\"$\",\"sup\",null,{\"className\":\"text-md font-extrabold leading-[110%] tracking-[-0.42px] text-black sm:text-[21px]\",\"children\":\"TM\"}]]}]]}]]}],[\"$\",\"div\",null,{\"className\":\"flex flex-row items-end gap-6\",\"children\":[[\"$\",\"$L1b\",null,{\"href\":\"https://www.instagram.com/braze/\",\"children\":[\"$\",\"$L1a\",null,{\"alt\":\"Discord\",\"src\":\"$28\",\"height\":24,\"width\":24,\"className\":\"object-contain\"}]}],[\"$\",\"$L1b\",null,{\"href\":\"https://twitter.com/braze\",\"children\":[\"$\",\"$L1a\",null,{\"alt\":\"Twitter\",\"src\":\"$29\",\"height\":24,\"width\":24,\"className\":\"object-contain\"}]}],[\"$\",\"$L1b\",null,{\"href\":\"https://www.linkedin.com/company/792882/\",\"children\":[\"$\",\"$L1a\",null,{\"alt\":\"Linkedin\",\"src\":\"$2a\",\"height\":24,\"width\":24,\"className\":\"object-contain\"}]}]]}]]}],[\"$\",\"div\",null,{\"className\":\"flex w-full flex-col items-start gap-10\",\"children\":[\"$\",\"div\",null,{\"className\":\"flex w-full flex-col gap-10 sm:flex-row\",\"children\":[[\"$\",\"div\",\"0\",{\"className\":\"flex flex-col gap-4 sm:w-1/3\",\"children\":[[\"$\",\"div\",\"0\",{\"className\":\"flex flex-col\",\"children\":[[\"$\",\"div\",null,{\"className\":\"text-sm font-bold text-gray-900 \",\"children\":\"Overview\"}],false,false,false,false,false,false]}],[\"$\",\"div\",\"1\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L1b\",null,{\"href\":\"/value-of-braze\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"Why Braze\",\"children\":\"Why Braze\"}],false,false,false]}],[\"$\",\"div\",\"2\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L1b\",null,{\"href\":\"/product/overview\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"Braze Platform Overview\",\"children\":\"Braze Platform Overview\"}],false,false,false]}],[\"$\",\"div\",\"3\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L1b\",null,{\"href\":\"/product\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"How Braze Works\",\"children\":\"How Braze Works\"}],false,false,false]}],[\"$\",\"div\",\"4\",{\"className\":\"flex flex-col\",\"children\":[[\"$\",\"div\",null,{\"className\":\"text-sm font-bold text-gray-900 mt-6\",\"children\":\"Product\"}],false,false,false,false,false,false]}],[\"$\",\"div\",\"5\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L1b\",null,{\"href\":\"/product/data-activation\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"Braze Data Platform\",\"children\":\"Braze Data Platform\"}],false,false,false]}],[\"$\",\"div\",\"6\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L1b\",null,{\"href\":\"/product/brazeai\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"BrazeAI™\",\"children\":\"BrazeAI™\"}],false,false,false]}],[\"$\",\"div\",\"7\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L1b\",null,{\"href\":\"/product/reporting-analytics\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"Reporting\",\"children\":\"Reporting\"}],false,false,false]}],[\"$\",\"div\",\"8\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L1b\",null,{\"href\":\"/product/journey-orchestration\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"Journey Orchestration\",\"children\":\"Journey Orchestration\"}],false,false,false]}],[\"$\",\"div\",\"9\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L1b\",null,{\"href\":\"/product/testing-experimentation\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"Experimentation\",\"children\":\"Experimentation\"}],false,false,false]}],[\"$\",\"div\",\"10\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L1b\",null,{\"href\":\"/product/cross-channel-messaging\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"Cross-Channel Messaging\",\"children\":\"Cross-Channel Messaging\"}],false,false,false]}],[\"$\",\"div\",\"11\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L1b\",null,{\"href\":\"/product/email\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"Email\",\"children\":\"Email\"}],false,false,false]}],[\"$\",\"div\",\"12\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L1b\",null,{\"href\":\"/product/sms\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"Learn more about SMS\",\"children\":\"SMS\"}],false,false,false]}],[\"$\",\"div\",\"13\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L1b\",null,{\"href\":\"/product/whatsapp\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"WhatsApp\",\"children\":\"WhatsApp\"}],false,false,false]}],[\"$\",\"div\",\"14\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L1b\",null,{\"href\":\"/product/mobile-app-messaging\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"Mobile App Messaging\",\"children\":\"Mobile App Messaging\"}],false,false,false]}],[\"$\",\"div\",\"15\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L1b\",null,{\"href\":\"/product/web-messaging\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"Web Messaging\",\"children\":\"Web Messaging\"}],false,false,false]}],[\"$\",\"div\",\"16\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L1b\",null,{\"href\":\"/product/audience-sync\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"Media Audience Sync\",\"children\":\"Media Audience Sync\"}],false,false,false]}],[\"$\",\"div\",\"17\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L1b\",null,{\"href\":\"/product/line\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"Line\",\"children\":\"Line\"}],false,false,false]}],[\"$\",\"div\",\"18\",{\"className\":\"flex flex-col\",\"children\":[\"$undefined\",\"$undefined\",\"$undefined\",false,false,[\"$\",\"div\",null,{\"className\":\"mt-6 w-full border-t border-gray-300\"}],false]}],[\"$\",\"div\",\"19\",{\"className\":\"flex flex-col\",\"children\":[\"$undefined\",\"$undefined\",\"$undefined\",false,false,false,[\"$\",\"div\",null,{\"className\":\"flex flex-row items-start gap-6 pt-10\",\"children\":[[\"$\",\"$L1a\",\"0\",{\"alt\":\"AIPCA | SOC\",\"src\":\"https://cdn.sanity.io/images/b7pblshe/marketing-prod/6b9c0ae7f2c8420ce151b1f56bb7db2967e1445a-224x221.png\",\"height\":56,\"width\":56,\"className\":\"object-contain\"}],[\"$\",\"$L1a\",\"1\",{\"alt\":\"ISO 27001\",\"src\":\"https://cdn.sanity.io/images/b7pblshe/marketing-prod/a3a554852950907fc9e19a4364fb05b54d03e4c4-216x220.png\",\"height\":56,\"width\":56,\"className\":\"object-contain\"}]]}]]}]]}],[\"$\",\"div\",\"1\",{\"className\":\"flex flex-col gap-4 sm:w-1/3\",\"children\":[[\"$\",\"div\",\"0\",{\"className\":\"flex flex-col\",\"children\":[[\"$\",\"div\",null,{\"className\":\"text-sm font-bold text-gray-900 \",\"children\":\"Solutions\"}],false,false,false,false,false,false]}],[\"$\",\"div\",\"1\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L1b\",null,{\"href\":\"/solutions/retail-and-ecommerce\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"Retail \u0026 eCommerce\",\"children\":\"Retail \u0026 eCommerce\"}],false,false,false]}],[\"$\",\"div\",\"2\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L1b\",null,{\"href\":\"/solutions/financial-services\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"Financial Services\",\"children\":\"Financial Services\"}],false,false,false]}],[\"$\",\"div\",\"3\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L1b\",null,{\"href\":\"/solutions/travel-hospitality\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"Travel \u0026 Hospitality\",\"children\":\"Travel \u0026 Hospitality\"}],false,false,false]}],[\"$\",\"div\",\"4\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L1b\",null,{\"href\":\"/solutions/media-entertainment\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"Media \u0026 Entertainment\",\"children\":\"Media \u0026 Entertainment\"}],false,false,false]}],[\"$\",\"div\",\"5\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L1b\",null,{\"href\":\"/solutions/on-demand\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"On Demand\",\"children\":\"On Demand\"}],false,false,false]}],[\"$\",\"div\",\"6\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L1b\",null,{\"href\":\"/solutions/qsr\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"Learn more about QSR\",\"children\":\"QSR\"}],false,false,false]}],[\"$\",\"div\",\"7\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L1b\",null,{\"href\":\"/solutions/optimize-onboarding\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"Optimize Onboarding\",\"children\":\"Optimize Onboarding\"}],false,false,false]}],[\"$\",\"div\",\"8\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L1b\",null,{\"href\":\"/product/boost-productivity\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"Boost Productivity\",\"children\":\"Boost Productivity\"}],false,false,false]}],[\"$\",\"div\",\"9\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L1b\",null,{\"href\":\"/solutions/improve-acquisition\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"Improve Acquisition\",\"children\":\"Improve Acquisition\"}],false,false,false]}],[\"$\",\"div\",\"10\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L1b\",null,{\"href\":\"/solutions/reduce-churn\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"Reduce Churn\",\"children\":\"Reduce Churn\"}],false,false,false]}],[\"$\",\"div\",\"11\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L1b\",null,{\"href\":\"/solutions/increase-engagement\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"Increase Engagement\",\"children\":\"Increase Engagement\"}],false,false,false]}],[\"$\",\"div\",\"12\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L1b\",null,{\"href\":\"/braze-for-engineering\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"Braze for Engineering\",\"children\":\"Braze for Engineering\"}],false,false,false]}],[\"$\",\"div\",\"13\",{\"className\":\"flex flex-col\",\"children\":[false,[\"$\",\"div\",null,{\"className\":\"text-sm font-bold text-gray-900 mt-6\",\"children\":\"Company\"}],false,false,false,false,false]}],[\"$\",\"div\",\"14\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L1b\",null,{\"href\":\"/company\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"About Us\",\"children\":\"About Us\"}],false,false,false]}],[\"$\",\"div\",\"15\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L1b\",null,{\"href\":\"/company/careers\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"Careers\",\"children\":\"Careers\"}],false,false,false]}],[\"$\",\"div\",\"16\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L1b\",null,{\"href\":\"/company/news\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"News\",\"children\":\"News\"}],false,false,false]}],[\"$\",\"div\",\"17\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L1b\",null,{\"href\":\"https://investors.braze.com/overview/default.aspx\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"Investor Relations\",\"children\":\"Investor Relations\"}],false,false,false]}],[\"$\",\"div\",\"18\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L1b\",null,{\"href\":\"https://esg.braze.com/overview/default.aspx\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"Learn more about ESG\",\"children\":\"ESG\"}],false,false,false]}],[\"$\",\"div\",\"19\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L1b\",null,{\"href\":\"/company/legal\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"Legal\",\"children\":\"Legal\"}],false,false,false]}],[\"$\",\"div\",\"20\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L1b\",null,{\"href\":\"/company/contact\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"Contact Us \u0026 Locations\",\"children\":\"Contact Us \u0026 Locations\"}],false,false,false]}]]}],[\"$\",\"div\",\"2\",{\"className\":\"flex flex-col gap-4 sm:w-1/3\",\"children\":[[\"$\",\"div\",\"0\",{\"className\":\"flex flex-col\",\"children\":[false,false,[\"$\",\"$L1b\",null,{\"href\":\"/resources\",\"className\":\"text-sm font-bold text-gray-900 \",\"aria-label\":\"Resources\",\"children\":\"Resources\"}],false,false,false,false]}],[\"$\",\"div\",\"1\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L1b\",null,{\"href\":\"/customers\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"Case Studies\",\"children\":\"Case Studies\"}],false,false,false]}],[\"$\",\"div\",\"2\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L1b\",null,{\"href\":\"/resources/articles\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"Blog\",\"children\":\"Blog\"}],false,false,false]}],[\"$\",\"div\",\"3\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L1b\",null,{\"href\":\"/resources/reports-and-guides\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"Reports \u0026 Guides\",\"children\":\"Reports \u0026 Guides\"}],false,false,false]}],[\"$\",\"div\",\"4\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L1b\",null,{\"href\":\"/resources/benchmarks\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"Benchmarks\",\"children\":\"Benchmarks\"}],false,false,false]}],[\"$\",\"div\",\"5\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L1b\",null,{\"href\":\"/resources/videos\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"Videos\",\"children\":\"Videos\"}],false,false,false]}],[\"$\",\"div\",\"6\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L1b\",null,{\"href\":\"/resources/webinars-and-events\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"Webinars \u0026 Events\",\"children\":\"Webinars \u0026 Events\"}],false,false,false]}],[\"$\",\"div\",\"7\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L1b\",null,{\"href\":\"https://learning.braze.com/\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"Learning\",\"children\":\"Learning\"}],false,false,false]}],[\"$\",\"div\",\"8\",{\"className\":\"flex flex-col\",\"children\":[false,false,[\"$\",\"$L1b\",null,{\"href\":\"/docs\",\"className\":\"text-sm font-bold text-gray-900 mt-6\",\"aria-label\":\"Documentation\",\"children\":\"Documentation\"}],false,false,false,false]}],[\"$\",\"div\",\"9\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L1b\",null,{\"href\":\"https://www.braze.com/docs\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"Documentation Home\",\"children\":\"Documentation Home\"}],false,false,false]}],[\"$\",\"div\",\"10\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L1b\",null,{\"href\":\"/docs/user_guide/introduction\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"User Guide\",\"children\":\"User Guide\"}],false,false,false]}],[\"$\",\"div\",\"11\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L1b\",null,{\"href\":\"/docs/developer_guide/home\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"Developer Guide\",\"children\":\"Developer Guide\"}],false,false,false]}],[\"$\",\"div\",\"12\",{\"className\":\"flex flex-col\",\"children\":[false,[\"$\",\"div\",null,{\"className\":\"text-sm font-bold text-gray-900 mt-6\",\"children\":\"Partners\"}],false,false,false,false,false]}],[\"$\",\"div\",\"13\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L1b\",null,{\"href\":\"/partners\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"Braze Alloys: All Partners\",\"children\":\"Braze Alloys: All Partners\"}],false,false,false]}],[\"$\",\"div\",\"14\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L1b\",null,{\"href\":\"http://partner.braze.com/\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"Partner Portal\",\"children\":\"Partner Portal\"}],false,false,false]}]]}],[\"$\",\"div\",\"3\",{\"className\":\"flex flex-col gap-4 sm:w-1/3\",\"children\":[[\"$\",\"div\",\"0\",{\"className\":\"flex flex-col\",\"children\":[[\"$\",\"div\",null,{\"className\":\"text-sm font-bold text-gray-900 \",\"children\":\"Featured Reports\"}],false,false,false,false,false,false]}],[\"$\",\"div\",\"1\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L1b\",null,{\"href\":\"/resources/reports-and-guides/2024-global-customer-engagement-review\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"2024 Global Engagement Review\",\"children\":\"2024 Global Engagement Review\"}],false,false,false]}],[\"$\",\"div\",\"2\",{\"className\":\"flex flex-col\",\"children\":[[\"$\",\"div\",null,{\"className\":\"text-sm font-bold text-gray-900 mt-6\",\"children\":\"Support\"}],false,false,false,false,false,false]}],[\"$\",\"div\",\"3\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L1b\",null,{\"href\":\"/success\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"Support Overview\",\"children\":\"Support Overview\"}],false,false,false]}],[\"$\",\"div\",\"4\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L1b\",null,{\"href\":\"/customer-support-services\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"Professional Services\",\"children\":\"Professional Services\"}],false,false,false]}],[\"$\",\"div\",\"5\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L1b\",null,{\"href\":\"/customer-success\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"Customer Success\",\"children\":\"Customer Success\"}],false,false,false]}],[\"$\",\"div\",\"6\",{\"className\":\"flex flex-col\",\"children\":[false,[\"$\",\"div\",null,{\"className\":\"text-sm font-bold text-gray-900 mt-6\",\"children\":\"Helpful Links\"}],false,false,false,false,false]}],[\"$\",\"div\",\"7\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L1b\",null,{\"href\":\"https://dashboard.braze.com/sign_in\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"Login\",\"children\":\"Login\"}],false,false,false]}],[\"$\",\"div\",\"8\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L1b\",null,{\"href\":\"https://braze.statuspage.io/\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"System Status\",\"children\":\"System Status\"}],false,false,false]}],[\"$\",\"div\",\"9\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L1b\",null,{\"href\":\"/docs/help/support#access-the-support-portal \",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"Technical Support\",\"children\":\"Technical Support\"}],false,false,false]}]]}]]}]}],[\"$\",\"div\",null,{\"className\":\"flex flex-col gap-4 md:flex-row md:flex-wrap md:gap-4\",\"children\":[[\"$\",\"div\",null,{\"className\":\"text-xs font-normal text-gray-900 md:border-r md:border-gray-500 md:pr-4\",\"children\":\"© 2024 Braze\"}],[\"$\",\"div\",null,{\"className\":\"text-xs font-normal text-gray-900 md:border-r md:border-gray-500 md:pr-4\",\"children\":\"All Rights Reserved\"}],[\"$\",\"div\",null,{\"className\":\"text-xs font-normal md:border-r md:border-gray-500 md:pr-4\",\"children\":[\"$\",\"button\",null,{\"id\":\"ot-sdk-btn\",\"className\":\"ot-sdk-show-settings !border-0 !bg-transparent !p-0 !text-gray-900 hover:!text-primary-300\",\"style\":{\"font\":\"inherit\"},\"children\":\"Cookies\"}]}],[\"$\",\"$L1c\",null,{\"className\":\"text-xs font-normal md:border-r md:border-gray-500 md:pr-4\"}],[[\"$\",\"$L1b\",\"f9e78a4bc0f8\",{\"href\":\"/company/legal/privacy\",\"className\":\"text-xs font-normal text-gray-900 hover:text-primary-300 md:border-r md:border-gray-500 md:pr-4\",\"children\":\"Privacy Policy\"}],[\"$\",\"$L1b\",\"39b81d1cf97d\",{\"href\":\"/company/legal/preferences\",\"className\":\"text-xs font-normal text-gray-900 hover:text-primary-300 md:border-r md:border-gray-500 md:pr-4\",\"children\":\"Preference Center\"}],[\"$\",\"$L1b\",\"5cec931d4b80\",{\"href\":\"/company/legal/privacy#part_six\",\"className\":\"text-xs font-normal text-gray-900 hover:text-primary-300 md:border-r md:border-gray-500 md:pr-4\",\"children\":\"CA Notice at Collection\"}],[\"$\",\"$L1b\",\"3c2d0e4da97b\",{\"href\":\"/sitemap.xml\",\"className\":\"text-xs font-normal text-gray-900 hover:text-primary-300 \",\"children\":\"Sitemap\"}]]]}]]}]}]]}]}]\n"])</script><script>self.__next_f.push([1,"2b:I[65381,[\"1841\",\"static/chunks/aafbaf63-935c2684664f3020.js\",\"3312\",\"static/chunks/fe56b05f-44c24bd27596b507.js\",\"8947\",\"static/chunks/8947-c909428801b90e4d.js\",\"8855\",\"static/chunks/8855-917d8e35d6ca82ad.js\",\"4997\",\"static/chunks/4997-24d0eaa2ecbd2f76.js\",\"8085\",\"static/chunks/8085-81fc79dc39d3debb.js\",\"8117\",\"static/chunks/8117-ac802a3c94590c5c.js\",\"4388\",\"static/chunks/4388-d09fec38eb53b2db.js\",\"5668\",\"static/chunks/5668-e400c682befc0eed.js\",\"4500\",\"static/chunks/4500-3a524b1d1c9a20bf.js\",\"6056\",\"static/chunks/6056-de36a60ddf186523.js\",\"7722\",\"static/chunks/7722-817ee2f9b614ce31.js\",\"6265\",\"static/chunks/6265-82bfa64bfb24662f.js\",\"1957\",\"static/chunks/1957-578c0c33aaa3d103.js\",\"1081\",\"static/chunks/1081-ad0fb0469c5089c7.js\",\"8880\",\"static/chunks/app/%5Blocale%5D/%5B%5B...slug%5D%5D/page-a9c78fe1965ca27a.js\"],\"default\"]\n"])</script><script>self.__next_f.push([1,"1e:[\"$\",\"div\",null,{\"className\":\"relative flex w-full flex-col items-center gap-8 px-16\",\"children\":[\"$\",\"div\",null,{\"className\":\"container flex flex-col gap-8\",\"children\":[[\"$\",\"h2\",null,{\"className\":\"text-center text-[16px] font-bold leading-[28px] text-[#B5BAC2]\",\"children\":\"MADE TO SCALE WITH COMPANIES OF ALL SIZES\"}],false,[\"$\",\"$L2b\",null,{\"textColor\":\"dark\",\"components\":null,\"logos\":[{\"_ref\":\"imported-craft-59636\",\"_type\":\"reference\",\"_key\":\"e9e79834d4b4\"},{\"_ref\":\"imported-craft-739268\",\"_type\":\"reference\",\"_key\":\"a7c558960080\"},{\"_ref\":\"imported-craft-59126\",\"_type\":\"reference\",\"_key\":\"ab715265805f\"},{\"_key\":\"1cd4bdd8e140\",\"_ref\":\"imported-craft-511\",\"_type\":\"reference\"},{\"_ref\":\"imported-craft-49791\",\"_type\":\"reference\",\"_key\":\"6a7dbb876e3f\"},{\"_key\":\"443c79100852\",\"_ref\":\"imported-craft-49305\",\"_type\":\"reference\"},{\"_ref\":\"imported-craft-843848\",\"_type\":\"reference\",\"_key\":\"67228560f6a6\"},{\"_ref\":\"a8f5a10e-df64-4f10-bc31-7157f3e95dff\",\"_type\":\"reference\",\"_key\":\"1471928e175e\"},{\"_ref\":\"imported-craft-58399\",\"_type\":\"reference\",\"_key\":\"e4278ab05b75\"},{\"_type\":\"reference\",\"_key\":\"40bcadfdf94a\",\"_ref\":\"imported-craft-481200\"},{\"_type\":\"reference\",\"_key\":\"239a2a7ebf3a\",\"_ref\":\"5f6f2f6e-cbf8-49c3-9abf-f3a6a8550910\"},{\"_ref\":\"imported-craft-58396\",\"_type\":\"reference\",\"_key\":\"833e0a0ceda8\"},{\"_ref\":\"imported-craft-49986\",\"_type\":\"reference\",\"_key\":\"273344cbc715\"},{\"_ref\":\"imported-craft-732133\",\"_type\":\"reference\",\"_key\":\"bf6b10233164\"}],\"marketoForm\":null,\"caseStudyHighlight\":null,\"_key\":\"59a893437b88e4834b8453c70fa991cb\",\"inset\":{\"insetTop\":false},\"resources\":null,\"cta\":null,\"ctaLink\":null,\"panels\":null,\"embeddedForm\":null,\"backgroundColor\":{\"label\":\"White\",\"value\":\"#ffffff\"},\"ctaCards\":null,\"cards\":null,\"backgroundIsCustomized\":true,\"videoReference\":null,\"bodyRight\":null,\"body\":null,\"awards\":null,\"_type\":\"trustBar\",\"pageSwitcherLinks\":null,\"contentCards\":null,\"underHeroBody\":null,\"companies\":[{\"_type\":\"company\",\"name\":\"Chime\",\"_id\":\"imported-craft-59636\",\"_updatedAt\":\"2024-07-31T21:21:01Z\",\"logotype\":{\"default\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-a53d04015a739daa83ed9ad13a42aa043ce6eb73-672x193-svg\",\"_type\":\"reference\"}},\"_type\":\"logo\"},\"url\":\"https://www.chime.com/\",\"_createdAt\":\"2024-05-16T18:06:20Z\",\"_rev\":\"LH5f7Hr0x4bwLSK8Bfce9o\"},{\"name\":\"Simplii Financial\",\"_rev\":\"CgMgZ8HI74LYPfWsMdHQ3M\",\"_type\":\"company\",\"_id\":\"imported-craft-739268\",\"_updatedAt\":\"2024-07-31T21:21:01Z\",\"logotype\":{\"default\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-57ee00301e98554262e9624816cf51b22442f008-1600x400-png\",\"_type\":\"reference\"}},\"_type\":\"logo\"},\"url\":null,\"_createdAt\":\"2024-05-16T18:06:20Z\"},{\"_type\":\"company\",\"_id\":\"imported-craft-59126\",\"_updatedAt\":\"2024-06-13T19:04:29Z\",\"logotype\":{\"default\":{\"_type\":\"image\",\"asset\":{\"_type\":\"reference\",\"_ref\":\"image-18ee05f3dbf3b0ff7f6e238835add6f53f048223-835x363-png\"}},\"_type\":\"logo\"},\"url\":\"https://www.rappi.com/\",\"_createdAt\":\"2024-05-16T18:06:20Z\",\"name\":\"Rappi\",\"_rev\":\"V7hUJb5ScZMSQ02ZsGjHnd\"},{\"_updatedAt\":\"2024-07-31T21:21:01Z\",\"logotype\":{\"default\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-242b399bf1e5e13a33e18d26eeddabe75c0c511d-1600x900-png\",\"_type\":\"reference\"}},\"_type\":\"logo\"},\"url\":\"https://www.deliveryhero.com/\",\"_createdAt\":\"2024-05-16T18:06:20Z\",\"_rev\":\"CgMgZ8HI74LYPfWsMdHQ6z\",\"name\":\"Delivery Hero\",\"_type\":\"company\",\"_id\":\"imported-craft-511\"},{\"_id\":\"imported-craft-49791\",\"_updatedAt\":\"2024-07-31T21:21:01Z\",\"logotype\":{\"default\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-d8a05f56fb52f2e0e113f25c09a9b882f94280fc-1600x900-png\",\"_type\":\"reference\"}},\"_type\":\"logo\"},\"url\":\"http://burgerking.com\",\"name\":\"Burger King\",\"_createdAt\":\"2024-05-16T18:06:20Z\",\"_rev\":\"CgMgZ8HI74LYPfWsMdHQ4Z\",\"_type\":\"company\"},{\"_createdAt\":\"2024-05-16T18:06:20Z\",\"_rev\":\"CgMgZ8HI74LYPfWsMdHQ4Z\",\"_type\":\"company\",\"_id\":\"imported-craft-49305\",\"_updatedAt\":\"2024-07-31T21:21:01Z\",\"logotype\":{\"default\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-553b1b6bd81747119539516a011abd87c28a7940-1600x400-png\",\"_type\":\"reference\"}},\"_type\":\"logo\"},\"name\":\"Canva\",\"url\":\"https://www.canva.com/\"},{\"_id\":\"imported-craft-843848\",\"name\":\"Max\",\"_updatedAt\":\"2024-07-31T21:21:01Z\",\"logotype\":{\"_type\":\"logo\",\"default\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-06930dd4904fa9a832490aacc204709641dad458-1600x900-png\",\"_type\":\"reference\"}}},\"url\":null,\"_createdAt\":\"2024-05-16T18:06:20Z\",\"_rev\":\"XnxiJKnCTtm6dskwmuKULd\",\"_type\":\"company\"},{\"_rev\":\"V9FqXtBJiPJLVbzMlV4Dl7\",\"_id\":\"a8f5a10e-df64-4f10-bc31-7157f3e95dff\",\"isAwardGiver\":false,\"name\":\"Elf\",\"icon\":{\"default\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-f546e58139b14314d84f8d0e3b48e1495fd89ba2-703x540-svg\",\"_type\":\"reference\"}},\"_type\":\"logo\"},\"_updatedAt\":\"2024-06-10T00:49:03Z\",\"logotype\":{\"default\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-b4a9e81f0ca9873b80a5a7a6e5f7d1e68dd1f8f6-972x715-svg\",\"_type\":\"reference\"}},\"_type\":\"logo\"},\"_createdAt\":\"2024-06-05T08:36:32Z\",\"_type\":\"company\"},{\"_id\":\"imported-craft-58399\",\"_updatedAt\":\"2024-07-31T21:21:01Z\",\"name\":\"Intuit\",\"logotype\":{\"default\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-2c1d8a39f380aabf8a3b0015ef3ac421698bb2cb-1552x368-png\",\"_type\":\"reference\"}},\"_type\":\"logo\"},\"url\":\"https://www.intuit.com/\",\"_createdAt\":\"2024-05-16T18:06:20Z\",\"_rev\":\"LH5f7Hr0x4bwLSK8Bfce9o\",\"_type\":\"company\"},{\"logotype\":{\"default\":{\"_type\":\"image\",\"asset\":{\"_type\":\"reference\",\"_ref\":\"image-dd112e1d94c906e328e3c3032027c994629938d8-1654x900-png\"}},\"_type\":\"logo\"},\"url\":null,\"_createdAt\":\"2024-05-16T18:06:20Z\",\"_rev\":\"CgMgZ8HI74LYPfWsMdHPzj\",\"_type\":\"company\",\"name\":\"Going\",\"_id\":\"imported-craft-481200\",\"_updatedAt\":\"2024-07-31T21:21:01Z\"},{\"name\":\"Rakuten Viber\",\"_id\":\"5f6f2f6e-cbf8-49c3-9abf-f3a6a8550910\",\"isAwardGiver\":false,\"_updatedAt\":\"2024-06-05T08:34:13Z\",\"logotype\":{\"default\":{\"asset\":{\"_ref\":\"image-69ced0b02077d08c53565efda5e290aa31036d51-133x28-svg\",\"_type\":\"reference\"},\"_type\":\"image\"},\"_type\":\"logo\"},\"_createdAt\":\"2024-06-05T08:34:13Z\",\"_rev\":\"5Y6vKnaopt6UOraqDlutRl\",\"_type\":\"company\"},{\"url\":\"https://www.theguardian.com/\",\"_createdAt\":\"2024-05-16T18:06:20Z\",\"_rev\":\"LH5f7Hr0x4bwLSK8Bfce9o\",\"_type\":\"company\",\"_id\":\"imported-craft-58396\",\"_updatedAt\":\"2024-07-31T21:21:01Z\",\"name\":\"The Guardian\",\"logotype\":{\"default\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-67a69321b5709d3006d0af30503c35881e548bf3-1600x400-png\",\"_type\":\"reference\"}},\"_type\":\"logo\"}},{\"_id\":\"imported-craft-49986\",\"_updatedAt\":\"2024-07-31T21:21:01Z\",\"logotype\":{\"default\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-0d629900aeca81318c69fdd25e1532229a392a7f-2693x1251-png\",\"_type\":\"reference\"}},\"_type\":\"logo\"},\"name\":\"Bloom \u0026 Wild\",\"url\":\"https://www.bloomandwild.com/\",\"_createdAt\":\"2024-05-16T18:06:20Z\",\"_rev\":\"CgMgZ8HI74LYPfWsMdHQ4Z\",\"_type\":\"company\"},{\"_type\":\"company\",\"_id\":\"imported-craft-732133\",\"name\":\"Styli\",\"_updatedAt\":\"2024-07-31T21:21:01Z\",\"logotype\":{\"default\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-f25a7dba5ef363e82e648c87e60a069a70adc5f0-1600x900-png\",\"_type\":\"reference\"}},\"_type\":\"logo\"},\"url\":null,\"_createdAt\":\"2024-05-16T18:06:20Z\",\"_rev\":\"CgMgZ8HI74LYPfWsMdHQ3M\"}],\"stats\":null,\"bodyLeft\":null,\"testimonials\":null,\"video\":null,\"forms\":null,\"links\":null,\"categories\":\"$undefined\"}]]}]}]\n"])</script></body></html>