Analysetools und -lösungen für Ihr Unternehmen

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class="h-c-header__drawer-cta-li-link h-c-header__drawer-cta-li-link--secondary" target="_blank" rel="nofollow noreferrer noopener" rel=nofollow> In Analytics anmelden </a> </li> <li class="h-c-header__drawer-cta-li h-c-header__drawer-cta-li--primary"> <a data-g-event="product: analytics: overview" data-g-action="sign up cta" data-g-label="global nav" href="https://analytics.google.com/analytics/?utm_source=marketingplatform.google.com&utm_medium=et&utm_campaign=marketingplatform.google.com%2Fabout%2Fanalytics-360%2F" title="Jetzt loslegen" class="h-c-header__drawer-cta-li-link h-c-header__drawer-cta-li-link--primary" target="_blank" rel="nofollow noreferrer noopener" > Jetzt loslegen </a> </li> </ul> </div> </div> <div id="h-js-header__drawer-backdrop" class="h-c-header__drawer-backdrop"></div></div> <main class="gmp-page gmp-page--no-newsletter"> <section class="gmp-section gmp-mb-l"> <div class="secondary-hero"> <div class="secondary-hero__frame"> <div class="secondary-hero__background"> <div class="gmp-banner"> <picture> <source media="(max-width: 640px)" srcset="https://lh3.googleusercontent.com/2o24mdgamPtiZftQj8jcAYn4BBXwoLX-yQ7CifxjJleqJRL0JUykzo7C8-aHgJ3EhUYBuRM-e4QiQ-hiFd0ZznAg0CLkSIOBzVIERAY=s480 1x, https://lh3.googleusercontent.com/YKMw2PiX3aTy1oCL6_X6lX6N_c-rn3ztRD6Fr-dha4qsIDSR9B9tcMMqyFpea7LsquUrY1Wop49bF9rIm03T9__vzyjO3su196lzMA=s960 2x"> <source media="(min-width: 641px)" srcset="https://lh3.googleusercontent.com/fDFCCVX0tcVp2wvSUOUlTo6hEOQWjqundwGcxS3qxfMBsB5zwXEywZOuLHNdfClyfxiVxrIP3RAFa7zOahEMERBIqEr1n4uMyCuS1A=s1500 1x, https://lh3.googleusercontent.com/JjewRHousCsko0Q3ZgeYV63GurlKuHv_m7eCMSjTOeQIs_M4CEINyAsc9qmh4P04Bg8gOlDRa9LjaHDT8IvjSWmoZGZ0ny8S5aAAweM=s3000 2x"> <img src="https://lh3.googleusercontent.com/fDFCCVX0tcVp2wvSUOUlTo6hEOQWjqundwGcxS3qxfMBsB5zwXEywZOuLHNdfClyfxiVxrIP3RAFa7zOahEMERBIqEr1n4uMyCuS1A=s1500" alt="Wichtige Daten zu Nutzerinnen und Nutzern erhalten" class="gmp-no-grab secondary-hero__image"> </picture> </div> </div> <div class="secondary-hero__content"> <div class="h-c-page"> <div class="h-c-grid"> <div class="h-c-grid__col h-c-grid__col--8 h-c-grid__col-l--6 h-c-grid__col-l--offset-1 h-c-grid__col-xl--5"> <div class="secondary-hero__text-box"> <h1 class="h-c-headline secondary-hero__headline h-has-bottom-margin hero-long-headline"> Wichtige Daten zu Nutzerinnen und Nutzern erhalten </h1> <h2 class="h-c-description secondary-hero__description"><p>Sie können sich geräte- und plattformübergreifend ein umfassendes Bild von Ihren (potenziellen) Kundinnen und Kunden machen. In Google Analytics stehen Ihnen kostenlos Tools zur Verfügung, um den Kaufprozess zu analysieren und den ROI aus dem Marketing zu verbessern.</p></h2> <a data-g-event="product: analytics: overview" data-g-action="sign up cta" data-g-label="hero" href="https://analytics.google.com/analytics/web/?authuser=0#/provision/SignUp" class="h-c-button h-c-button--primary" title="Jetzt loslegen" target="_blank" rel="nofollow noreferrer noopener" >Jetzt loslegen</a> </div> </div> </div> </div> </div> </div> </div> </section> <section class="gmp-section gmp-mb-l"> <div class="highlights-module"> <div class="h-c-page"> <div class="h-c-grid highlights-module__sticky-wrapper"> <div class="h-c-grid__col h-c-grid__col-l--6"> <div class="highlights-module__sticky-el"> <img alt="Und welche Vorteile hat das für mich?" srcset="https://lh3.googleusercontent.com/DonyYGiwP0gZLRox-47nXwteiGGAmhi9f9VlygOqqk3ATRRcd56jtYBoAWiAGHS7d00oId4TXPPwp_diOkJHWK9CQQPGv9sf-USSmISqtp8LUjRGF9o=s768 1x, https://lh3.googleusercontent.com/2bXrKqnyKb5FOD4PEq8GDA7jNZdVHgiaaM6KnewZF66t-FJqZVmTKTBC5i21Cme_Yv_c4vrKjvqMqU1EpzJs1verWILO5mBF1bUplklxV3xPaJD16Vx_=s1536 2x" src="https://lh3.googleusercontent.com/DonyYGiwP0gZLRox-47nXwteiGGAmhi9f9VlygOqqk3ATRRcd56jtYBoAWiAGHS7d00oId4TXPPwp_diOkJHWK9CQQPGv9sf-USSmISqtp8LUjRGF9o=s768" class="gmp-no-grab highlights-module__image-desktop"> </div> </div> <div class="h-c-grid__col h-c-grid__col-l--5 highlights-module__content"> <h3 class="h-c-headline h-c-headline--one h-has-bottom-margin">Und welche Vorteile hat das für mich?</h3> <p></p> <picture> <source media="(max-width: 767px)" srcset="https://lh3.googleusercontent.com/vWjZkZfPn2kRlDIydNkCcRWNCBqomdcNIbhfgJOI_2wZmi7ts8wJm_D0WxXMNONUPrfVjqwozWVCFjRC0osQfGsfxgQh5dm-oVLmoglP2p3x-h8ESZs=s480 1x, https://lh3.googleusercontent.com/ynuKEpklhILgTib4fmRg-7PP7SbDeU9iZyRnUlbQgZAh8JceE4mSVUGNmgmHdueQO0Q21cD4I8YRO2DSYADkcJBRY8msj59L3THQo85m0mLztjILB4Q=s960 2x"> <source media="(min-width: 768px)" srcset="https://lh3.googleusercontent.com/DonyYGiwP0gZLRox-47nXwteiGGAmhi9f9VlygOqqk3ATRRcd56jtYBoAWiAGHS7d00oId4TXPPwp_diOkJHWK9CQQPGv9sf-USSmISqtp8LUjRGF9o=s1500 1x, https://lh3.googleusercontent.com/2bXrKqnyKb5FOD4PEq8GDA7jNZdVHgiaaM6KnewZF66t-FJqZVmTKTBC5i21Cme_Yv_c4vrKjvqMqU1EpzJs1verWILO5mBF1bUplklxV3xPaJD16Vx_=s3000 2x"> <img src="https://lh3.googleusercontent.com/DonyYGiwP0gZLRox-47nXwteiGGAmhi9f9VlygOqqk3ATRRcd56jtYBoAWiAGHS7d00oId4TXPPwp_diOkJHWK9CQQPGv9sf-USSmISqtp8LUjRGF9o=s1500" alt="Und welche Vorteile hat das für mich?" class='gmp-no-grab highlights-module__image-mobile'> </picture> <div class="highlights-module__listing"> <ul class="highlights-module__highlights"> <li class="highlights-module__highlight"> <picture> <svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 45 45" alt="" role="img" aria-label="people icon" class="gmp-circle-icon gmp-circle-icon--yellow highlights-module__icon"> <title>people icon</title> <circle class="gmp-icon--accent" cx="22.5" cy="22.5" r="22.5"/> <path d="m26.75 21.5a3 3 0 1 0 -3-3 3 3 0 0 0 3 3zm-8 0a3 3 0 1 0 -3-3 3 3 0 0 0 3 3zm0 2c-2.33 0-7 1.17-7 3.5v2.5h14v-2.5c0-2.33-4.67-3.5-7-3.5zm8 0c-.29 0-.62 0-1 .05a4.22 4.22 0 0 1 2 3.45v2.5h6v-2.5c0-2.33-4.67-3.5-7-3.5z" fill="#fff"/> </svg> </picture> <h4 class="h-c-headline h-c-headline--four h-has-bottom-margin"> Kundenorientierte Analyse nutzen </h4> <p>Sie sehen, wie Ihre Zielgruppe während des gesamten Lebenszyklus mit Ihren Websites und Apps interagiert.</p> </li> <li class="highlights-module__highlight"> <picture> <svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 45 45" alt="" role="img" aria-label="bulb icon" class="gmp-circle-icon gmp-circle-icon--yellow highlights-module__icon"> <title>bulb icon</title> <circle class="gmp-icon--accent" cx="22.5" cy="22.5" r="22.5"/> <path d="m18.74 33a1.26 1.26 0 0 0 1.26 1.21h5a1.26 1.26 0 0 0 1.26-1.21v-1.29h-7.52zm3.76-23.84a8.71 8.71 0 0 0 -8.77 8.77 8.55 8.55 0 0 0 3.76 7.14v2.93a1.26 1.26 0 0 0 1.25 1.25h7.52a1.26 1.26 0 0 0 1.25-1.25v-2.93a8.9 8.9 0 0 0 3.76-7.14 8.71 8.71 0 0 0 -8.77-8.77z" fill="#fff"/> </svg> </picture> <h4 class="h-c-headline h-c-headline--four h-has-bottom-margin"> Dank aufschlussreicherer Informationen den ROI verbessern </h4> <p>Mithilfe von maschinellem Lernen lassen sich neue Erkenntnisse gewinnen und künftige Aktionen von Personen aus Ihrer Zielgruppe vorhersehen. So können Sie größeren Nutzen aus Ihren Daten ziehen.</p> </li> <li class="highlights-module__highlight"> <picture> <svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 45 45" alt="" role="img" aria-label="restart icon" class="gmp-circle-icon gmp-circle-icon--yellow highlights-module__icon"> <title>restart icon</title> <circle class="gmp-icon--accent" cx="22.5" cy="22.5" r="22.5"/> <path d="m22.5 14.22v4l5.36-5.36-5.36-5.34v4a10.7 10.7 0 0 0 -9.06 16.48l2-2a7.87 7.87 0 0 1 -.94-3.75 8 8 0 0 1 8-8.03zm9.06 2.33-2 2a8 8 0 0 1 -7.06 11.75v-4l-5.36 5.36 5.36 5.34v-4a10.7 10.7 0 0 0 9.06-16.43z" fill="#fff"/> </svg> </picture> <h4 class="h-c-headline h-c-headline--four h-has-bottom-margin"> Ergebnisse auf die entsprechenden Daten zurückführen </h4> <p>Durch Verknüpfung mit Werbe- und Publishertools von Google lässt sich die Marketingleistung optimieren.</p> </li> <li class="highlights-module__highlight"> <picture> <svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 45 45" alt="" role="img" aria-label="checklist icon" class="gmp-circle-icon gmp-circle-icon--yellow highlights-module__icon"> <title>checklist icon</title> <circle class="gmp-icon--accent" cx="22.5" cy="22.5" r="22.5"/> <path d="m25 20h-16v2.67h16zm0-5.34h-16v2.67h16zm-16 13.34h10.68v-2.66h-10.68zm26-6 2 2-9.3 9.35-6-6 2-2 4 4z" fill="#fff"/> </svg> </picture> <h4 class="h-c-headline h-c-headline--four h-has-bottom-margin"> Daten optimal nutzen </h4> <p>Dank einer nutzungsfreundlichen Oberfläche und Berichten, die Sie anderen zugänglich machen können, sind schnelle Datenanalysen und effizientes Teamwork möglich.</p> </li> </ul> <a data-g-event="product: analytics: overview" data-g-action="see all benefits" data-g-label="see whats in it for you" href="/intl/de/about/analytics/benefits/" title="Alle Vorteile ansehen" class="h-c-link gmp-link" >Alle Vorteile ansehen</a> </div> </div> </div> <div class="highlights-module__carousel highlights-module__carousel--horizontal"> <div class="glue-pagination h-c-carousel h-c-carousel--simple"> <div class="h-c-carousel__wrap"> <ul class="glue-carousel" data-glue-carousel data-glue-pagination="demo-cyclical" data-glue-carousel-breakpoints="['x-small','small']"> <li class="h-c-carousel__item"> <picture> <svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 45 45" alt="" role="img" aria-label="people icon" class="gmp-circle-icon gmp-circle-icon--yellow highlights-module__icon"> <title>people icon</title> <circle class="gmp-icon--accent" cx="22.5" cy="22.5" r="22.5"/> <path d="m26.75 21.5a3 3 0 1 0 -3-3 3 3 0 0 0 3 3zm-8 0a3 3 0 1 0 -3-3 3 3 0 0 0 3 3zm0 2c-2.33 0-7 1.17-7 3.5v2.5h14v-2.5c0-2.33-4.67-3.5-7-3.5zm8 0c-.29 0-.62 0-1 .05a4.22 4.22 0 0 1 2 3.45v2.5h6v-2.5c0-2.33-4.67-3.5-7-3.5z" fill="#fff"/> </svg> </picture> <h4 class="h-c-headline h-c-headline--four highlights-module__subhead">Kundenorientierte Analyse nutzen</h4> <div class="highlights-module__description"><p>Sie sehen, wie Ihre Zielgruppe während des gesamten Lebenszyklus mit Ihren Websites und Apps interagiert.</p></div> </li> <li class="h-c-carousel__item"> <picture> <svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 45 45" alt="" role="img" aria-label="bulb icon" class="gmp-circle-icon gmp-circle-icon--yellow highlights-module__icon"> <title>bulb icon</title> <circle class="gmp-icon--accent" cx="22.5" cy="22.5" r="22.5"/> <path d="m18.74 33a1.26 1.26 0 0 0 1.26 1.21h5a1.26 1.26 0 0 0 1.26-1.21v-1.29h-7.52zm3.76-23.84a8.71 8.71 0 0 0 -8.77 8.77 8.55 8.55 0 0 0 3.76 7.14v2.93a1.26 1.26 0 0 0 1.25 1.25h7.52a1.26 1.26 0 0 0 1.25-1.25v-2.93a8.9 8.9 0 0 0 3.76-7.14 8.71 8.71 0 0 0 -8.77-8.77z" fill="#fff"/> </svg> </picture> <h4 class="h-c-headline h-c-headline--four highlights-module__subhead">Dank aufschlussreicherer Informationen den ROI verbessern</h4> <div class="highlights-module__description"><p>Mithilfe von maschinellem Lernen lassen sich neue Erkenntnisse gewinnen und künftige Aktionen von Personen aus Ihrer Zielgruppe vorhersehen. So können Sie größeren Nutzen aus Ihren Daten ziehen.</p></div> </li> <li class="h-c-carousel__item"> <picture> <svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 45 45" alt="" role="img" aria-label="restart icon" class="gmp-circle-icon gmp-circle-icon--yellow highlights-module__icon"> <title>restart icon</title> <circle class="gmp-icon--accent" cx="22.5" cy="22.5" r="22.5"/> <path d="m22.5 14.22v4l5.36-5.36-5.36-5.34v4a10.7 10.7 0 0 0 -9.06 16.48l2-2a7.87 7.87 0 0 1 -.94-3.75 8 8 0 0 1 8-8.03zm9.06 2.33-2 2a8 8 0 0 1 -7.06 11.75v-4l-5.36 5.36 5.36 5.34v-4a10.7 10.7 0 0 0 9.06-16.43z" fill="#fff"/> </svg> </picture> <h4 class="h-c-headline h-c-headline--four highlights-module__subhead">Ergebnisse auf die entsprechenden Daten zurückführen</h4> <div class="highlights-module__description"><p>Durch Verknüpfung mit Werbe- und Publishertools von Google lässt sich die Marketingleistung optimieren.</p></div> </li> <li class="h-c-carousel__item"> <picture> <svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 45 45" alt="" role="img" aria-label="checklist icon" class="gmp-circle-icon gmp-circle-icon--yellow highlights-module__icon"> <title>checklist icon</title> <circle class="gmp-icon--accent" cx="22.5" cy="22.5" r="22.5"/> <path d="m25 20h-16v2.67h16zm0-5.34h-16v2.67h16zm-16 13.34h10.68v-2.66h-10.68zm26-6 2 2-9.3 9.35-6-6 2-2 4 4z" fill="#fff"/> </svg> </picture> <h4 class="h-c-headline h-c-headline--four highlights-module__subhead">Daten optimal nutzen</h4> <div class="highlights-module__description"><p>Dank einer nutzungsfreundlichen Oberfläche und Berichten, die Sie anderen zugänglich machen können, sind schnelle Datenanalysen und effizientes Teamwork möglich.</p></div> </li> </ul> </div> <div class="h-c-carousel__navigation"> <ul class="glue-pagination-page-list" data-glue-pagination-page-list data-glue-pagination="demo-cyclical" role="tablist"> <li class="glue-o-pagination__button-container glue-o-pagination__page-list-button-container"> <button type="button" class="glue-o-pagination__button glue-o-pagination__page-list-button" role="tab" data-glue-pagination-page="2">2</button> </li> <li class="glue-o-pagination__button-container glue-o-pagination__page-list-button-container"> <button type="button" class="glue-o-pagination__button glue-o-pagination__page-list-button" role="tab" data-glue-pagination-page="3">3</button> </li> <li class="glue-o-pagination__button-container glue-o-pagination__page-list-button-container"> <button type="button" class="glue-o-pagination__button glue-o-pagination__page-list-button" role="tab" data-glue-pagination-page="4">4</button> </li> <li class="glue-o-pagination__button-container glue-o-pagination__page-list-button-container"> <button type="button" class="glue-o-pagination__button glue-o-pagination__page-list-button" role="tab" data-glue-pagination-page="5">5</button> </li> </ul> </div> </div> <div class="highlights-module__cta highlights-module__cta--mobile"> <a data-g-event="product: analytics: overview" data-g-action="see all benefits" data-g-label="see whats in it for you" href="/intl/de/about/analytics/benefits/" title="Alle Vorteile ansehen" class="h-c-link gmp-link" >Alle Vorteile ansehen</a> </div> </div> </div></div> </section> <section class="gmp-section gmp-mb-l"> <div class="color-bar"> <div class="h-c-page"> <div class="h-c-grid"> <div class="h-c-grid__col h-c-grid__col-l--8 h-c-grid__col-l--offset-2 h-c-grid__col--align-middle"> <div class="color-bar__icon color-bar__icon--green "></div> <h3 class="h-c-headline h-c-headline--two color-bar__quote"> <span>Mit Google Analytics können wir plattformübergreifend Daten analysieren, d. h. Web- und App-Daten. So lässt sich nachvollziehen, auf welchem Weg unsere Nutzerinnen und Nutzer zu uns gelangen. Für die Berichterstellung </span> <span class="color-bar__highlight color-bar__highlight--green">brauchen wir nur noch die Hälfte der Zeit.</span> </h3> <p class="color-bar__credit"> <span class="color-bar__author">Sara Swaney</span>, Director of Advancement, 412 Food Rescue </p> </div> </div> </div> </div> </section> <section class="gmp-section gmp-mb-xl"> <div class="two-column-tout"> <div class="h-c-page"> <div class="h-c-grid"> <div class="h-c-grid__col h-c-grid__col-xl--offset-1 h-c-grid__col-l--6 h-c-grid__col-xl--5 h-c-grid__col--align-middle two-column-tout__content"> <h3 class="h-c-headline h-c-headline--one"> Wirklich ins Detail gehen </h3> <div class="h-u-mb-std two-column-tout__description"> <p>Mit integrierter Automatisierung, intuitiver und flexibler Berichterstellung, plattformübergreifender Attribution und vielem mehr haben Sie eine zuverlässige Analysegrundlage.</p> </div> <a data-g-event="product: analytics: overview" data-g-action="see all features" data-g-label="dive into the details" href="/intl/de/about/analytics/features/" title="Alle Funktionen ansehen" class="h-c-link h-c-link--internal gmp-link" >Alle Funktionen ansehen</a> </div> <div class="h-c-grid__col h-c-grid__col-l--6 h-c-grid__col--align-middle"> <div class="two-column-tout__image two-column-tout__image--right text-center"> <picture> <source media="(max-width: 767px)" srcset="https://lh3.googleusercontent.com/pEKAiriCU8ATQ1tYEfGIAjORLzno26vrLwaMu5aA3Pyk1AqjOLg2qcmP4BmBHSKBfK8K-ZFzAXd9PblDKddlQn_mlN6jY_5JD8TvOJVYm56WFRY8OCY=s480 1x, https://lh3.googleusercontent.com/uyw87SmUntC8oS7vnZrjJeNsC_65188eOVnwbiNvcmAH3EevrRzEh_PkedRYVsfliR9_GoComtbi2HwtegwKd-hkTLGUqDuyvpMyetaE7eGXsKKdLAY=s960 2x"> <source media="(min-width: 768px)" srcset="https://lh3.googleusercontent.com/ZlRZeSGxjZgtGK0nRTPKjg0TQUxouLsOgHKw2n69_mKEUNSqey8StIGcjkkzL1HFFyKA_ptSKkb6i51qwMeWLW3g_FR22iK6K3-_ygUee1OAii6FAvo=s1500 1x, https://lh3.googleusercontent.com/N4mTdMe6WtsluY8sVY-nFOAk-alj409W_9I41BX9cc55NpWyvSkd2lFYA-vhn_2sFARBQ6hJmEmmuX6xWEkilW3_PBEtn0SnMyBK-90TTJqYgG9O4A=s3000 2x"> <img src="https://lh3.googleusercontent.com/ZlRZeSGxjZgtGK0nRTPKjg0TQUxouLsOgHKw2n69_mKEUNSqey8StIGcjkkzL1HFFyKA_ptSKkb6i51qwMeWLW3g_FR22iK6K3-_ygUee1OAii6FAvo=s1500" alt="Wirklich ins Detail gehen" class='gmp-no-grab '> </picture> </div> </div> </div> </div> </div> </section> <section class="gmp-section gmp-mb-l"> <div class="highlights-module"> <div class="h-c-page"> <div class="h-c-grid highlights-module__sticky-wrapper"> <div class="h-c-grid__col h-c-grid__col-l--6"> <div class="highlights-module__sticky-el"> <img alt="Arbeiten im Team" srcset="https://lh3.googleusercontent.com/886LNm9rZXs_jXtALs29EXMbMlrxBM3CcJtVBs4hrkrEJtV-bUTc7yE2gi_4KxPsI7COlPVXVi9Jr5eo9KbTPvckf6BQfJGdRbpq3xsZ6T-hF3ayCVk=s768 1x, https://lh3.googleusercontent.com/55CFY12lknKe5gCNU2OCYO1hwCRrZ-ya5l2x5FVNix0KK8iv95mp1EAF5ZBszhaWoyXhqj_mCbNHsx5Q-ZkVOuU51OIOf1vgEeDMHj-Ss2IICIJlEHg=s1536 2x" src="https://lh3.googleusercontent.com/886LNm9rZXs_jXtALs29EXMbMlrxBM3CcJtVBs4hrkrEJtV-bUTc7yE2gi_4KxPsI7COlPVXVi9Jr5eo9KbTPvckf6BQfJGdRbpq3xsZ6T-hF3ayCVk=s768" class="gmp-no-grab highlights-module__image-desktop"> </div> </div> <div class="h-c-grid__col h-c-grid__col-l--5 highlights-module__content"> <h3 class="h-c-headline h-c-headline--one h-has-bottom-margin">Arbeiten im Team</h3> <p>Wenn Sie Analytics mit anderen Google-Lösungen kombinieren, erhalten Sie ein umfassendes Bild von der Wirkung Ihrer Marketingaktivitäten und können die Leistung verbessern.</p> <picture> <source media="(max-width: 767px)" srcset="https://lh3.googleusercontent.com/px1OOpFcVR-h9zvJqkX5O5UmNsX8z5ajHaQDjC-VhLLkaKFuPhdDoe0CZ7qY3KzCQ1q_DdieYhA3RSSW7CSEXDDxNuyW8aS2FQN_nY7FsVJT0f-tgX0=s480 1x, https://lh3.googleusercontent.com/Vm-318wd-ruvQZRSNXbOw8URj483mrk8pSkI1kDMAJqpcqk3PnuQpWOoNKl5YGYsHpt1Bi6fbOlBtVziyONnc9_6KRXPaoRqSaD4okH-o9f3wxieEoY=s960 2x"> <source media="(min-width: 768px)" srcset="https://lh3.googleusercontent.com/886LNm9rZXs_jXtALs29EXMbMlrxBM3CcJtVBs4hrkrEJtV-bUTc7yE2gi_4KxPsI7COlPVXVi9Jr5eo9KbTPvckf6BQfJGdRbpq3xsZ6T-hF3ayCVk=s1500 1x, https://lh3.googleusercontent.com/55CFY12lknKe5gCNU2OCYO1hwCRrZ-ya5l2x5FVNix0KK8iv95mp1EAF5ZBszhaWoyXhqj_mCbNHsx5Q-ZkVOuU51OIOf1vgEeDMHj-Ss2IICIJlEHg=s3000 2x"> <img src="https://lh3.googleusercontent.com/886LNm9rZXs_jXtALs29EXMbMlrxBM3CcJtVBs4hrkrEJtV-bUTc7yE2gi_4KxPsI7COlPVXVi9Jr5eo9KbTPvckf6BQfJGdRbpq3xsZ6T-hF3ayCVk=s1500" alt="Arbeiten im Team" class='gmp-no-grab highlights-module__image-mobile'> </picture> <div class="highlights-module__listing"> <ul class="highlights-module__highlights"> <li class="highlights-module__highlight"> <picture> <svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 45 45" alt="" role="img" aria-label="googleads icon" class="gmp-circle-icon gmp-circle-icon--white highlights-module__icon"> <title>googleads icon</title> <circle class="gmp-icon--accent" cx="22.5" cy="22.5" r="22.5"/> <rect width="45" height="45" fill="#ffffff"/><g transform="matrix(1.18, 0, 0, 1.18, -10, 1)"><path d="m9.28 16.03h17.59v8.8h-17.59z" fill="#fbbc04" transform="matrix(.5 -.8660254 .8660254 .5 -8.65 25.87)"/><path d="m35.09 25.85-8.8-15.24a4.4 4.4 0 1 0 -7.62 4.39l8.8 15.24a4.4 4.4 0 1 0 7.62-4.4z" fill="#4285f4"/><circle cx="13.68" cy="28.05" fill="#34a853" r="4.4"/></g> </svg> </picture> <h4 class="h-c-headline h-c-headline--four h-has-bottom-margin"> Google Ads </h4> </li> <li class="highlights-module__highlight"> <picture> <svg xmlns="http://www.w3.org/2000/svg" viewBox="-15 -8 70 70" alt="" role="img" aria-label="search-ads icon" class="gmp-circle-icon gmp-circle-icon--white highlights-module__icon"> <circle class="gmp-icon--accent" cx="22.5" cy="22.5" r="22.5"/> <rect width="45" height="45" fill="#ffffff"/><g transform="matrix(1.18, 0, 0, 1.18, -13, 1)"><path class="blue-1" d="M45.34,37.54l-6.92-7-7.89,8,6.92,7a5.55,5.55,0,0,0,7.89,0A5.66,5.66,0,0,0,45.34,37.54Z"/><path class="blue-2" d="M35.57,6.86A20.23,20.23,0,0,0,7,6.86H7A20.23,20.23,0,0,0,35.57,35.47h0A20.23,20.23,0,0,0,35.57,6.86ZM27.62,27.52h0A9,9,0,0,1,14.9,14.81h0A9,9,0,0,1,27.62,27.52Z"/></g> </picture> <h4 class="h-c-headline h-c-headline--four h-has-bottom-margin"> Search Ads 360 </h4> </li> <li class="highlights-module__highlight"> <picture> <svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 45 45" alt="" role="img" aria-label="display-video-360 icon" class="gmp-circle-icon gmp-circle-icon--white highlights-module__icon"> <title>display-video-360 icon</title> <circle class="gmp-icon--accent" cx="22.5" cy="22.5" r="22.5"/> <rect width="45" height="45" fill="#ffffff"/><g transform="matrix(1.18, 0, 0, 1.18, -13, 1)"><path d="m32.65 18.83a3.59 3.59 0 0 1 3.73 6.17l-.14.08-18.68 10.72a3.59 3.59 0 0 1 -3.72-6.13l.14-.08z" fill="#81c995"/><path d="m19.23 11.16a3.58 3.58 0 0 0 -4.32-3.52 3.7 3.7 0 0 0 -2.82 3.65v21.37l7.14.13z" fill="#34a853"/><path d="m32.73 25.05a3.75 3.75 0 0 0 4.9-1.32 3.56 3.56 0 0 0 -1.24-4.87l-18.85-10.8a3.54 3.54 0 0 0 -4.87 1.2l-.07.13a3.57 3.57 0 0 0 1.28 4.88z" fill="#5bb974"/><path d="m36.23 25.08-17 9.5v-8.16l13.49-7.52a3.7 3.7 0 0 1 5.27 2 3.58 3.58 0 0 1 -1.76 4.18z" fill="#81c995"/><circle cx="15.66" cy="32.84" fill="#1e8e3e" r="3.57"/></g> </svg> </picture> <h4 class="h-c-headline h-c-headline--four h-has-bottom-margin"> Display & Video 360 </h4> </li> <li class="highlights-module__highlight"> <picture> <svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 45 45" alt="" role="img" aria-label="logo-google-cloud icon" class="gmp-circle-icon gmp-circle-icon--white highlights-module__icon"> <title>logo-google-cloud icon</title> <circle class="gmp-icon--accent" cx="22.5" cy="22.5" r="22.5"/> <svg width="45" height="45" viewBox="0 0 38 38" fill="#fff" xmlns="http://www.w3.org/2000/svg"> <path d="M23.9695 12.047L25.1352 12.0688L28.3038 8.90016L28.4582 7.55829C25.9407 5.31787 22.6276 3.95422 18.9998 3.95422C12.4309 3.95422 6.89124 8.4212 5.24854 14.4775C5.59489 14.238 6.33312 14.4161 6.33312 14.4161L12.6665 13.3751C12.6665 13.3751 12.995 12.8367 13.1553 12.8704C14.6041 11.2851 16.6881 10.2876 18.9998 10.2876C20.88 10.2876 22.6098 10.9486 23.9695 12.047Z" fill="#EA4335"/> <path d="M32.7549 14.4855C32.0206 11.7701 30.5006 9.37531 28.4561 7.55646L23.9674 12.0452C25.7645 13.4979 26.9163 15.7185 26.9163 18.2044V18.996C29.0994 18.996 30.8747 20.7714 30.8747 22.9544C30.8747 25.1374 29.0994 26.9127 26.9163 26.9127H18.9997L18.208 27.7083V32.4583L18.9997 33.246H26.9163C32.5906 33.246 37.208 28.6286 37.208 22.9544C37.208 19.4453 35.4426 16.344 32.7549 14.4855Z" fill="#4285F4"/> <path d="M11.0828 33.246H18.9935V26.9127H11.0828C10.5009 26.9127 9.95072 26.7841 9.45197 26.5565L8.31197 26.9068L5.14134 30.0774L4.86426 31.1481C6.59207 32.4623 8.74738 33.246 11.0828 33.246Z" fill="#34A853"/> <path d="M11.0832 12.6625C5.4089 12.6625 0.791504 17.2799 0.791504 22.9542C0.791504 26.295 2.39265 29.2697 4.86859 31.1499L9.45828 26.5602C8.08473 25.9388 7.12484 24.5573 7.12484 22.9542C7.12484 20.7712 8.90015 18.9959 11.0832 18.9959C12.6863 18.9959 14.0678 19.9558 14.6892 21.3293L19.2789 16.7396C17.3987 14.2637 14.424 12.6625 11.0832 12.6625Z" fill="#FBBC05"/> </svg> </svg> </picture> <h4 class="h-c-headline h-c-headline--four h-has-bottom-margin"> Google Cloud </h4> </li> <li class="highlights-module__highlight"> <picture> <svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 45 45" alt="" role="img" aria-label="logo-search-console icon" class="gmp-circle-icon gmp-circle-icon--white highlights-module__icon"> <title>logo-search-console icon</title> <circle class="gmp-icon--accent" cx="22.5" cy="22.5" r="22.5"/> <svg xmlns="http://www.w3.org/2000/svg" xmlns:xlink="http://www.w3.org/1999/xlink" viewBox="0 0 250 250" enable-background="new 0 0 250 250" xml:space="preserve"><style>.st7{fill:#e6e6e6}</style><path style="fill:#737373" d="M153.9 38.4H96.1L81.7 52.9v14.4h14.4V52.9h57.8v14.4h14.4V52.9z"/><defs><path id="SVGID_1_" d="M96.1 38.4h57.7v14.4H96.1z"/></defs><clipPath id="SVGID_2_"><use xlink:href="#SVGID_1_" style="overflow:visible"/></clipPath><path style="clip-path:url(#SVGID_2_);fill:#bfbfbf" d="M96.1 38.4v14.5h57.8V38.4z"/><defs><path id="SVGID_3_" d="M55.3 67.3 27.6 95v102.1c0 8 6.5 14.4 14.4 14.4h166c8 0 14.4-6.5 14.4-14.4v-102l-27.8-27.8H55.3zm139.3 0z"/></defs><clipPath id="SVGID_4_"><use xlink:href="#SVGID_3_" style="overflow:visible"/></clipPath><radialGradient id="SVGID_5_" cx="-715.537" cy="648.691" r="1" gradientTransform="scale(236.4022 -236.4022) rotate(-45 -1141.09 -539.674)" gradientUnits="userSpaceOnUse"><stop offset="0" style="stop-color:#f1f2f2"/><stop offset="1" style="stop-color:#e6e7e8"/></radialGradient><path style="clip-path:url(#SVGID_4_);fill:url(#SVGID_5_)" d="m125-30.1 169.5 169.5L125 309-44.5 139.4z"/><path style="fill:#fff" d="M49.3 121.4h151.5v90.2H49.3z"/><defs><path id="SVGID_6_" d="M27.6 67.3h194.8v54.1H27.6z"/></defs><clipPath id="SVGID_7_"><use xlink:href="#SVGID_6_" style="overflow:visible"/></clipPath><path style="clip-path:url(#SVGID_7_);fill:#e0e0e0" d="M55.3 67.3 27.6 95v26.4h194.8V95.1l-27.8-27.8z"/><g><defs><path id="SVGID_8_" d="M60.1 200.7H125v10.8H60.1z"/></defs><clipPath id="SVGID_9_"><use xlink:href="#SVGID_8_" style="overflow:visible"/></clipPath><path style="clip-path:url(#SVGID_9_);fill:#d1d1d1" d="M60.1 200.7H125v10.8H60.1z"/></g><path d="M49.3 104.6c0-6.2 5-11.2 11.2-11.2h129c6.2 0 11.2 5 11.2 11.2v16.8H49.3v-16.8z" style="fill:#4285f4"/><path class="st7" d="M70.9 107c0 3-2.4 5.4-5.4 5.4-3 0-5.4-2.4-5.4-5.4 0-3 2.4-5.4 5.4-5.4 3 0 5.4 2.4 5.4 5.4M88.9 107c0 3-2.4 5.4-5.4 5.4-3 0-5.4-2.4-5.4-5.4 0-3 2.4-5.4 5.4-5.4 3 0 5.4 2.4 5.4 5.4"/><g><defs><path id="SVGID_10_" d="M138.5 134h62.2v77.5h-62.2z"/></defs><clipPath id="SVGID_11_"><use xlink:href="#SVGID_10_" style="overflow:visible"/></clipPath><g style="clip-path:url(#SVGID_11_)"><defs><path id="SVGID_12_" d="M138.5 134h62.2v77.5h-62.2z"/></defs><clipPath id="SVGID_13_"><use xlink:href="#SVGID_12_" style="overflow:visible"/></clipPath><path d="M200.7 164.1 178 141.4l-7.6 23.5-31-30.9-.9 47.7 11.5 18c1.7-.3-8.6 11.8-8.6 11.8h59.3v-47.4z" style="clip-path:url(#SVGID_13_);fill:#bababa"/></g></g><path d="M186.5 163.2c0-12.8-7.5-23.8-18.2-29.1v30.4l-14.3 7.7-14.5-7.7V134c-10.7 5.3-18 16.4-18 29.1 0 12.8 7.4 23.8 18.1 29.1v19.3h28.8v-19.3c10.6-5.2 18.1-16.3 18.1-29" style="fill:#4d4d4d"/><g><defs><path id="SVGID_14_" d="M60.1 132.2h50.5v57.7H60.1z"/></defs><clipPath id="SVGID_15_"><use xlink:href="#SVGID_14_" style="overflow:visible"/></clipPath><g style="clip-path:url(#SVGID_15_)"><defs><path id="SVGID_16_" d="M60.1 132.2h50.5v57.7H60.1z"/></defs><clipPath id="SVGID_17_"><use xlink:href="#SVGID_16_" style="overflow:visible"/></clipPath><path style="clip-path:url(#SVGID_17_);fill:#d1d1d1" d="M60.1 132.2h50.5v57.7H60.1z"/></g></g></svg> </svg> </picture> <h4 class="h-c-headline h-c-headline--four h-has-bottom-margin"> Google Search Console </h4> </li> </ul> <a data-g-event="product: analytics: overview" data-g-action="see all integrations" data-g-label="designed to work together" href="/intl/de/about/analytics-360/features/#integrations" title="Alle Verknüpfungen ansehen" class="h-c-link gmp-link" >Alle Verknüpfungen ansehen</a> </div> </div> </div> <div class="highlights-module__carousel highlights-module__carousel--horizontal"> <div class="glue-pagination h-c-carousel h-c-carousel--simple"> <div class="h-c-carousel__wrap"> <ul class="glue-carousel" data-glue-carousel data-glue-pagination="demo-cyclical" data-glue-carousel-breakpoints="['x-small','small']"> <li class="h-c-carousel__item highlights-module__list"> <picture> <svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 45 45" alt="" role="img" aria-label="googleads icon" class="gmp-circle-icon gmp-circle-icon--white highlights-module__icon"> <title>googleads icon</title> <circle class="gmp-icon--accent" cx="22.5" cy="22.5" r="22.5"/> <rect width="45" height="45" fill="#ffffff"/><g transform="matrix(1.18, 0, 0, 1.18, -10, 1)"><path d="m9.28 16.03h17.59v8.8h-17.59z" fill="#fbbc04" transform="matrix(.5 -.8660254 .8660254 .5 -8.65 25.87)"/><path d="m35.09 25.85-8.8-15.24a4.4 4.4 0 1 0 -7.62 4.39l8.8 15.24a4.4 4.4 0 1 0 7.62-4.4z" fill="#4285f4"/><circle cx="13.68" cy="28.05" fill="#34a853" r="4.4"/></g> </svg> </picture> <h4 class="h-c-headline h-c-headline--four highlights-module__subhead">Google Ads</h4> </li> <li class="h-c-carousel__item highlights-module__list"> <picture> <svg xmlns="http://www.w3.org/2000/svg" viewBox="-15 -8 70 70" alt="" role="img" aria-label="search-ads icon" class="gmp-circle-icon gmp-circle-icon--white highlights-module__icon"> <circle class="gmp-icon--accent" cx="22.5" cy="22.5" r="22.5"/> <rect width="45" height="45" fill="#ffffff"/><g transform="matrix(1.18, 0, 0, 1.18, -13, 1)"><path class="blue-1" d="M45.34,37.54l-6.92-7-7.89,8,6.92,7a5.55,5.55,0,0,0,7.89,0A5.66,5.66,0,0,0,45.34,37.54Z"/><path class="blue-2" d="M35.57,6.86A20.23,20.23,0,0,0,7,6.86H7A20.23,20.23,0,0,0,35.57,35.47h0A20.23,20.23,0,0,0,35.57,6.86ZM27.62,27.52h0A9,9,0,0,1,14.9,14.81h0A9,9,0,0,1,27.62,27.52Z"/></g> </picture> <h4 class="h-c-headline h-c-headline--four highlights-module__subhead">Search Ads 360</h4> </li> <li class="h-c-carousel__item highlights-module__list"> <picture> <svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 45 45" alt="" role="img" aria-label="display-video-360 icon" class="gmp-circle-icon gmp-circle-icon--white highlights-module__icon"> <title>display-video-360 icon</title> <circle class="gmp-icon--accent" cx="22.5" cy="22.5" r="22.5"/> <rect width="45" height="45" fill="#ffffff"/><g transform="matrix(1.18, 0, 0, 1.18, -13, 1)"><path d="m32.65 18.83a3.59 3.59 0 0 1 3.73 6.17l-.14.08-18.68 10.72a3.59 3.59 0 0 1 -3.72-6.13l.14-.08z" fill="#81c995"/><path d="m19.23 11.16a3.58 3.58 0 0 0 -4.32-3.52 3.7 3.7 0 0 0 -2.82 3.65v21.37l7.14.13z" fill="#34a853"/><path d="m32.73 25.05a3.75 3.75 0 0 0 4.9-1.32 3.56 3.56 0 0 0 -1.24-4.87l-18.85-10.8a3.54 3.54 0 0 0 -4.87 1.2l-.07.13a3.57 3.57 0 0 0 1.28 4.88z" fill="#5bb974"/><path d="m36.23 25.08-17 9.5v-8.16l13.49-7.52a3.7 3.7 0 0 1 5.27 2 3.58 3.58 0 0 1 -1.76 4.18z" fill="#81c995"/><circle cx="15.66" cy="32.84" fill="#1e8e3e" r="3.57"/></g> </svg> </picture> <h4 class="h-c-headline h-c-headline--four highlights-module__subhead">Display & Video 360</h4> </li> <li class="h-c-carousel__item highlights-module__list"> <picture> <svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 45 45" alt="" role="img" aria-label="logo-google-cloud icon" class="gmp-circle-icon gmp-circle-icon--white highlights-module__icon"> <title>logo-google-cloud icon</title> <circle class="gmp-icon--accent" cx="22.5" cy="22.5" r="22.5"/> <svg width="45" height="45" viewBox="0 0 38 38" fill="#fff" xmlns="http://www.w3.org/2000/svg"> <path d="M23.9695 12.047L25.1352 12.0688L28.3038 8.90016L28.4582 7.55829C25.9407 5.31787 22.6276 3.95422 18.9998 3.95422C12.4309 3.95422 6.89124 8.4212 5.24854 14.4775C5.59489 14.238 6.33312 14.4161 6.33312 14.4161L12.6665 13.3751C12.6665 13.3751 12.995 12.8367 13.1553 12.8704C14.6041 11.2851 16.6881 10.2876 18.9998 10.2876C20.88 10.2876 22.6098 10.9486 23.9695 12.047Z" fill="#EA4335"/> <path d="M32.7549 14.4855C32.0206 11.7701 30.5006 9.37531 28.4561 7.55646L23.9674 12.0452C25.7645 13.4979 26.9163 15.7185 26.9163 18.2044V18.996C29.0994 18.996 30.8747 20.7714 30.8747 22.9544C30.8747 25.1374 29.0994 26.9127 26.9163 26.9127H18.9997L18.208 27.7083V32.4583L18.9997 33.246H26.9163C32.5906 33.246 37.208 28.6286 37.208 22.9544C37.208 19.4453 35.4426 16.344 32.7549 14.4855Z" fill="#4285F4"/> <path d="M11.0828 33.246H18.9935V26.9127H11.0828C10.5009 26.9127 9.95072 26.7841 9.45197 26.5565L8.31197 26.9068L5.14134 30.0774L4.86426 31.1481C6.59207 32.4623 8.74738 33.246 11.0828 33.246Z" fill="#34A853"/> <path d="M11.0832 12.6625C5.4089 12.6625 0.791504 17.2799 0.791504 22.9542C0.791504 26.295 2.39265 29.2697 4.86859 31.1499L9.45828 26.5602C8.08473 25.9388 7.12484 24.5573 7.12484 22.9542C7.12484 20.7712 8.90015 18.9959 11.0832 18.9959C12.6863 18.9959 14.0678 19.9558 14.6892 21.3293L19.2789 16.7396C17.3987 14.2637 14.424 12.6625 11.0832 12.6625Z" fill="#FBBC05"/> </svg> </svg> </picture> <h4 class="h-c-headline h-c-headline--four highlights-module__subhead">Google Cloud</h4> </li> <li class="h-c-carousel__item highlights-module__list"> <picture> <svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 45 45" alt="" role="img" aria-label="logo-search-console icon" class="gmp-circle-icon gmp-circle-icon--white highlights-module__icon"> <title>logo-search-console icon</title> <circle class="gmp-icon--accent" cx="22.5" cy="22.5" r="22.5"/> <svg xmlns="http://www.w3.org/2000/svg" xmlns:xlink="http://www.w3.org/1999/xlink" 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