Official Google Marketing Platform news and updates

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landing", "label": "{name} | account: Google Marketing Platform" }'> <section class="h-c-social h-c-social--inline" data-analytics-module='{ "module_name": "Hero Share", "section_header": "Google Marketing Platform" }'> <div class="h-c-social__group"> <p class="h-c-social__title h-c-social__title--inline h-c-eyebrow"> Follow Us </p> <ul class="h-c-social__list h-no-bullet"> <li class="h-c-social__item"> <a class="h-c-social__link" aria-label="RSS" href="/products/marketingplatform/rss/" target="_blank" data-ga4-method="rss"> <svg aria-hidden="true" class="h-c-icon h-c-icon--social h-c-icon--no-padding h-c-icon--18px" viewBox="0 0 24 24" > <use xmlns:xlink="http://www.w3.org/1999/xlink" href="/static/blogv2/images/icons.svg?version=pr20241113-1756#mi-rss-feed"></use> </svg> </a> </li> </ul> </div> </section> <div class="h-c-social h-c-social--popover" data-component="uni-follow-us-popup"> <div class="h-c-social__group"> <p class="h-c-social__title h-c-social__title--inline h-c-eyebrow h-c-social__title--trigger"> Follow Us </p> <div class="h-c-social__dialog h-c-social__dialog--popover" aria-labelledby="social-icon-list"> <ul id="social-icon-list" class="h-c-social__list h-no-bullet h-c-social__list--popover"> <li class="h-c-social__item h-c-social__item--popover"> <a class="h-c-social__link" aria-label="RSS" href="/products/marketingplatform/rss/" target="_blank" data-ga4-method="rss"> <svg aria-hidden="true" class="h-c-icon h-c-icon--social h-c-icon--no-padding h-c-icon--24px" viewBox="0 0 24 24" > <use xmlns:xlink="http://www.w3.org/1999/xlink" href="/static/blogv2/images/icons.svg?version=pr20241113-1756#mi-rss-feed"></use> </svg> </a> </li> </ul> <div class="h-u-visually-hidden" aria-label="Close">×</div> </div> </div> </div> </nav> <img src="https://storage.googleapis.com/gweb-uniblog-publish-prod/images/GMP.width-500.format-webp.webp" class="uni-blog-landing-hero__product-icon" alt="Google Marketing Platform" /> </div> </div> </div>  <a href="https://blog.google/products/marketingplatform/360/search-ads-360-adds-support-for-microsoft-automated-bidding/" data-analytics-onclick='{ "event": "page interaction", "category": "article lead", "action": "hero", "label": "article: search-ads-360-adds-support-for-microsoft-automated-bidding", "contentType": "blogv2 | subcategory page", "position": "1 of 1" }' data-ga4-analytics-lead-click='{ "event": "article_lead_click", "link_text": "Search Ads 360 adds support for Microsoft automated bidding", "link_type": "internal", "article_name": "Search Ads 360 adds support for Microsoft automated bidding", "author_name" : "Stephen Yap", "page_name": "search-ads-360-adds-support-for-microsoft-automated-bidding", "position": " 1 of 1 ", "click_location": "undefined", "primary_tag": "Products - Google Marketing Platform", "secondary_tags": "undefined", "publish_date": "2024-08-22|16:00", "hero_media": "image", "days_since_published": "92", "content_category": "Announcement", "word_count": "508", "has_audio": "no", "has_video": "no", "has_image": "no", "has_carousel": "no" }' tabindex="-1" aria-label="The Google Search Ads 360 logo is surrounded by graphics related to signals that inform bidding." class="featured-article-cat-subcat-hero__image--full-width featured-article-cat-subcat-hero__image--default" > <img role="presentation" alt="" class="featured-article-cat-subcat-hero__image-tag" src="https://storage.googleapis.com/gweb-uniblog-publish-prod/images/360ads_hero-resize.width-1000.format-webp.webp" > </a> <section class="featured-article-cat-subcat-hero__section" data-component="uni-featured-article-cat-subcat-hero" showNeutralColor="" color="" > <div class="featured-article-cat-subcat-hero module featured-article-cat-subcat-hero--break-grid " tabindex="0" role="link" aria-label=" Google Marketing Platform , Search Ads 360 adds support for Microsoft automated bidding, Google Search Ads 360 now supports Microsoft automated bidding, which can be included in bid strategies powered by Google AI., Stephen Yap, Managing Director, Google Marketing Platform "> <div class="featured-article-cat-subcat-hero__grid "> <div class="featured-article-cat-subcat-hero__wrapper " > <a href="https://blog.google/products/marketingplatform/360/search-ads-360-adds-support-for-microsoft-automated-bidding/" class="featured-article-cat-subcat-hero__link " data-analytics-onclick='{ "event": "page interaction", "category": "article lead", "action": "hero", "label": "article: search-ads-360-adds-support-for-microsoft-automated-bidding", "contentType": "blogv2 | subcategory page", "position": "1 of 1", "specialHero": "off" }' data-ga4-analytics-lead-click='{ "event": "article_lead_click", "link_text": "Search Ads 360 adds support for Microsoft automated bidding", "link_type": "internal", "article_name": "Search Ads 360 adds support for Microsoft automated bidding", "author_name" : "Stephen Yap", "page_name": "search-ads-360-adds-support-for-microsoft-automated-bidding", "position": "1 of 1", "click_location": "undefined", "primary_tag": "Products - Google Marketing Platform", "secondary_tags": "undefined", "publish_date": "2024-08-22|16:00", "hero_media": "image", "days_since_published": "92", "content_category": "Announcement", "word_count": "508", "has_audio": "no", "has_video": "no", "has_image": "no", "has_carousel": "no" }' > <div class="featured-article-cat-subcat-hero__image featured-article-cat-subcat-hero__image--full-height"> <img src="https://storage.googleapis.com/gweb-uniblog-publish-prod/images/360ads_hero-resize.width-1000.format-webp.webp" alt=" The Google Search Ads 360 logo is surrounded by graphics related to signals that inform bidding. "> </div> </a> <div aria-label="Search Ads 360 adds support for Microsoft automated bidding" class="featured-article-cat-subcat-hero__content featured-article-cat-subcat-hero__content--hero featured-article-cat-subcat-hero__content--image "> <p class="h-c-eyebrow h-has-bottom-margin featured-article-cat-subcat-hero__eyebrow--default" data-analytics-onclick='{ "event": "page interaction", "category": "landing page lead", "action": "eyebrow topic link", "label": "Google Marketing Platform", "contentType": "blogv2 | subcategory page", "position": "1 of 1", "specialHero": "off" }' > <a href="https://blog.google/products/marketingplatform/360/" class="featured-article-cat-subcat-hero__primary-link" aria-label=" This story is about Google Marketing Platform " data-ga4-analytics-eyebrow-click='{ "link_text": "Google Marketing Platform", "link_url": "https://blog.google/products/marketingplatform/360/", "link_type": "internal" }' data-ga4-analytics-landing-lead='{ "event": "landing_page_lead", "link_text": "undefined" }' > Google Marketing Platform </a> </p> <a href="https://blog.google/products/marketingplatform/360/search-ads-360-adds-support-for-microsoft-automated-bidding/" class="featured-article-cat-subcat-hero__link" data-analytics-onclick='{ "event": "page interaction", "category": "article lead", "action": "hero", "label": "article: search-ads-360-adds-support-for-microsoft-automated-bidding", "contentType": "blogv2 | subcategory page", "position": "1 of 1", "specialHero": "off" }' data-ga4-analytics-lead-click='{ "event": "article_lead_click", "link_text": "Search Ads 360 adds support for Microsoft automated bidding", "link_type": "internal", "article_name": "Search Ads 360 adds support for Microsoft automated bidding", "author_name" : "Stephen Yap", "page_name": "search-ads-360-adds-support-for-microsoft-automated-bidding", "position": "1 of 1", "click_location": "undefined", "primary_tag": "Products - Google Marketing Platform", "secondary_tags": "undefined", "publish_date": "2024-08-22|16:00", "hero_media": "image", "days_since_published": "92", "content_category": "Announcement", "word_count": "508", "has_audio": "no", "has_video": "no", "has_image": "no", "has_carousel": "no" }' > <h2 class="featured-article-cat-subcat-hero__title"> Search Ads 360 adds support for Microsoft automated bidding </h2> <p class="featured-article-cat-subcat-hero__summary " > Google Search Ads 360 now supports Microsoft automated bidding, which can be included in bid strategies powered by Google AI. </p> <div class="featured-article-cat-subcat-hero--card__author-frame"> <span class="cta cta--no-link h-c-eyebrow module-cta h-c-copy featured-article-cat-subcat-hero__cta muted" > <span class="nowrap"> <svg class="icon h-c-icon" role="presentation" > <use xmlns:xlink="http://www.w3.org/1999/xlink" href="/static/blogv2/images/icons.svg?version=pr20241113-1756#mi-arrow-forward-no-bg"></use> </svg> </span> </span> </div> </a> </div> </div> </div> </div> </section> 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"event": "article_lead_click", "link_text": "Maximize CTV Performance with Display \u0026 Video 360 and Disney", "link_type": "internal", "article_name": "Maximize CTV Performance with Display \u0026 Video 360 and Disney", "author_name" : "Kristen O’Hara", "page_name": "maximize-ctv-performance-with-display-video-360-and-disney", "position": " 2 of 3 ", "click_location": "undefined", "primary_tag": "Products - Google Marketing Platform", "secondary_tags": "undefined", "publish_date": "2024-03-20|13:00", "hero_media": "image", "days_since_published": "247", "content_category": "Announcement", "word_count": "412", "has_audio": "no", "has_video": "no", "has_image": "no", "has_carousel": "no" }' > <h3 class="uni-title-1 nup-card__title"> Maximize CTV Performance with Display & Video 360 and Disney </h3> <div class="nup-card__image-wrapper"> <img src="https://storage.googleapis.com/gweb-uniblog-publish-prod/images/E03056357_Google_GMP_Social_Media.width-100.format-webp_1P3a6TR.webp" alt="" 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