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By the end of this course, you will be able to understand fundamentals of buying, selling, measuring, and optimizing media, develop a foundational knowledge of digital media formats and how they work, as well as learn the digital media terms you need to navigate the digital advertising ecosystem.</p> <p>This course consists of video presentations, interactive learning activities, and quizzes. A complete list of the presentation topics for each module is available below in the learning modules section. In order to receive your certificate of completion, you must complete all modules and each of the quizzes. You will have a full calendar year to complete this course.</p> <p><strong>Who Should Register?</strong></p> <ul> <li>Recent graduates or anyone new to the digital media industry</li> <li>Sellers of traditional media transitioning to selling digital inventory</li> <li>Agency representatives looking to have more informed conversations with clients</li> <li>Marketers looking to understand how their message reaches the consumer</li> </ul> <p> </p> <p><strong>Learning Modules: </strong></p> <p>Module 1: The Evolution of The Internet: In this first module, you will learn about the history of the internet and key milestones in its development.</p> <p>Module 2: Introduction to Digital Advertising: The second module of this course takes a look at the key players on the buy-side and sell-side of digital advertising, studies how both sides work together, and an introduction to key marketing concepts.</p> <p>Module 3: Types of Digital Media: The third module of this course examines the myriad of digital advertising formats and capabilities.</p> <p>Module 4: Understanding the Digital Ecosystem: The fourth module of the course takes a deep dive into the advertising technology ecosystem, and how marketers can create and measure successful data-driven campaigns for their brands.</p> </span> </div> </div> </div> </div>   <div class="uk-container-xlarge uk-background-secondary uk-visible@s uk-margin-large-top"> </div>    </section> </section> <footer class="uk-height-small" style="background: black;max-width: 100%;" role="contentinfo"> <div class="uk-flex uk-height-1-1"> <div class="footer-logo-mobile"> <a href="https://www.iab.com/"> <img src="https://www.iab.com/wp-content/themes/iab/assets/img/iab-footer.jpg" alt="IAB | Interactive Advertising Bureau"> </a> </div> <div class="footer-content uk-flex uk-width-auto uk-flex-middle"> <div class="uk-margin-large-left social-links"> <a class="uk-margin-small-right" href="https://www.facebook.com/IAB" target="_blank" aria-label="facebook"> <i class="fa fa-facebook" aria-hidden="true"></i> </a> <a class="uk-margin-small-right" href="https://twitter.com/iab" target="_blank" aria-label="twitter"> <i class="fa fa-twitter" aria-hidden="true"></i> </a> <a class="uk-margin-small-right" href="https://www.linkedin.com/company/iab/" target="_blank" aria-label="linkedin"> <i class="fa fa-linkedin" aria-hidden="true"></i> </a> <a class="uk-margin-small-right" href="https://instagram.com/iab_com/" target="_blank" aria-label="instagram"> <i class="fa fa-instagram" aria-hidden="true"></i> </a> <a class="uk-margin-small-right" href="https://www.youtube.com/user/IABtv" target="_blank" aria-label="youtube-play"> <i class="fa fa-youtube-play" aria-hidden="true"></i> </a> </div> </div> <div class="footer-menu uk-flex uk-width-expand uk-flex-middle uk-margin-large-right"> <div class="uk-flex uk-flex-column uk-width-1-1 uk-text-right uk-margin-medium-right"> <div> <ul id="footer-nav" class="uk-list-inline uk-margin-remove uk-padding-remove footer-links"><li class="menu-about-iab custom-link"><a href="/our-story/" class="fancybox">About IAB</a></li> <li class="menu-annual-report custom-link"><a href="/iab-annual-reports/" class="fancybox">Annual Report</a></li> <li class="menu-contact-us custom-link"><a href="/contact/" class="fancybox">Contact Us</a></li> <li class="menu-statements-press custom-link"><a href="/news/" class="fancybox">Statements & Press</a></li> <li class="menu-iab-careers custom-link"><a href="/careers/" class="fancybox">IAB Careers</a></li> </ul> <div class="footer-submenu"> <ul id="secondary-footer-nav" class="uk-list-inline uk-margin-remove uk-padding-remove"><li class="menu-manage-email-marketing-preferences"><a href="https://www.iab.com/manage-preferences/" class="fancybox">Manage Email Marketing Preferences</a></li> <li class="menu-all-policies"><a href="https://www.iab.com/policies/" class="fancybox">All Policies</a></li> <li class="menu-privacy-policy"><a href="https://www.iab.com/privacy-policy/" class="fancybox">Privacy Policy</a></li> <li class="menu-terms-of-use"><a href="https://www.iab.com/terms-of-use/" class="fancybox">Terms of Use</a></li> <li class="menu-your-ad-choices custom-link"><a href="http://www.aboutads.info/" class="fancybox">Your Ad Choices</a></li> <li class="menu-antitrust-principles-compliance"><a href="https://www.iab.com/statement-of-antitrust-principles-and-compliance/" class="fancybox">Antitrust Principles & Compliance</a></li> </ul> </div> </div> </div> <div class="footer-logo"> <a href="https://www.iab.com/"> <img src="https://www.iab.com/wp-content/themes/iab/assets/img/iab-footer.jpg" alt="IAB | Interactive Advertising Bureau"> </a> </div> </div> </div>  <a href="#" class="btn-scroll-top"> <img src="https://www.iab.com/wp-content/themes/iab/assets/img/backtotop.png" alt="Back to Top" /> </a> </footer> <script> function handleLogin(redirect) { const url = redirect ? 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