Customer Marketing Insights - September edition

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none"></code> <code id="i18n_password_error_too_short" style="display: none"></code> <code id="i18n_password_error_too_long" style="display: none"></code>  <form data-id="sign-in-form" action="https://www.linkedin.com/uas/login-submit" method="post" novalidate class="mt-1.5 mb-2"> <input name="loginCsrfParam" value="a7cb073b-49e1-490f-8cad-24d7f3a054b3" type="hidden"> <div class="flex flex-col"> <div class="mt-1.5" data-js-module-id="guest-input"> <div class="flex flex-col"> <label class="input-label mb-1" for="base-sign-in-modal_session_key"> Email or phone </label> <div class="text-input flex"> <input class="text-color-text font-sans text-md outline-0 bg-color-transparent grow" autocomplete="username" id="base-sign-in-modal_session_key" name="session_key" required data-tracking-control-name="pulse-article_contextual-sign-in-modal_sign-in-modal_sign-in-session-key" data-tracking-client-ingraph type="text"> </div> </div> <p class="input-helper mt-1.5" 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href="/legal/user-agreement?trk=pulse-article_contextual-sign-in-modal_sign-in-modal_auth-button_user-agreement" target="_blank" data-tracking-control-name="pulse-article_contextual-sign-in-modal_sign-in-modal_auth-button_user-agreement" data-tracking-will-navigate="true">User Agreement</a>, <a href="/legal/privacy-policy?trk=pulse-article_contextual-sign-in-modal_sign-in-modal_auth-button_privacy-policy" target="_blank" data-tracking-control-name="pulse-article_contextual-sign-in-modal_sign-in-modal_auth-button_privacy-policy" data-tracking-will-navigate="true">Privacy Policy</a>, and <a href="/legal/cookie-policy?trk=pulse-article_contextual-sign-in-modal_sign-in-modal_auth-button_cookie-policy" target="_blank" data-tracking-control-name="pulse-article_contextual-sign-in-modal_sign-in-modal_auth-button_cookie-policy" data-tracking-will-navigate="true">Cookie Policy</a>. </p> <div class="google-auth-button__placeholder google-auth-button__placeholder--black-border" data-theme="outline" data-logo-alignment="center"></div>  </div> </div>  <p class="sign-in-modal__join-now m-auto font-sans text-md text-color-text mt-2"> New to LinkedIn? <a href="https://www.linkedin.com/signup/cold-join?session_redirect=%2Fpulse%2Fcustomer-marketing-insights-september-edition-ji3rf%3Ftrk%3Darticle-ssr-frontend-pulse_more-articles_related-content-card&trk=pulse-article_contextual-sign-in-modal_sign-in-modal_join-link" data-tracking-control-name="pulse-article_contextual-sign-in-modal_sign-in-modal_join-link" data-tracking-will-navigate="true" class="sign-in-modal__join-link">Join now</a> </p> </div> </div>  </section> </div> </div> </div> </div> <div class="contextual-sign-in-modal__divider left-right-divider"> <p class="contextual-sign-in-modal__divider-text font-sans text-sm text-color-text px-2"> or </p> </div> </div> <p class="contextual-sign-in-modal__join-now m-auto font-sans text-md text-color-text my-1"> New to LinkedIn? <a href="https://www.linkedin.com/signup/cold-join?session_redirect=%2Fpulse%2Fcustomer-marketing-insights-september-edition-ji3rf%3Ftrk%3Darticle-ssr-frontend-pulse_more-articles_related-content-card&trk=pulse-article_contextual-sign-in-modal_join-link" data-tracking-control-name="pulse-article_contextual-sign-in-modal_join-link" data-tracking-will-navigate="true" class="contextual-sign-in-modal__join-link">Join now</a> </p> <p class="linkedin-tc__text text-color-text-low-emphasis text-xs pb-2 contextual-sign-in-modal__terms-and-conditions m-auto w-[320px] pt-2 babybear:w-full" data-impression-id="linkedin-tc__button-skip-tc-text"> By clicking Continue to join or sign in, you agree to LinkedIn’s <a href="/legal/user-agreement?trk=linkedin-tc_auth-button_user-agreement" target="_blank" data-tracking-control-name="linkedin-tc_auth-button_user-agreement" data-tracking-will-navigate="true">User Agreement</a>, <a href="/legal/privacy-policy?trk=linkedin-tc_auth-button_privacy-policy" target="_blank" data-tracking-control-name="linkedin-tc_auth-button_privacy-policy" data-tracking-will-navigate="true">Privacy Policy</a>, and <a href="/legal/cookie-policy?trk=linkedin-tc_auth-button_cookie-policy" target="_blank" data-tracking-control-name="linkedin-tc_auth-button_cookie-policy" data-tracking-will-navigate="true">Cookie Policy</a>. </p> </div> </div>  </section> </div> </div> </div> </div> <div class="cta-modal overflow-hidden container-raised z-10 fixed bottom-3 right-3 min-h-[56px] p-2 babybear:hidden windows-app-upsell windows-app-upsell--msft flex flex-col p-2 w-[359px] !bg-[#F1F8FA] opacity-90 backdrop-blur-[2px] z-1" data-impression-id="pulse-article_windows-app-upsell_cta-modal" role="dialog" aria-labelledby="cta-modal-header" aria-describedby="cta-modal-subheader"> <div class="windows-app-upsell__linkedin-title-container pt-[6px] mb-1.5 flex align-center"> <icon class="windows-app-upsell__linkedin-bug-icon block w-[21px] h-[21px]" 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base-card--link base-main-card flex flex-wrap py-2 pr-2 babybear:pr-0 base-main-card--link publisher-author-card"> <a class="base-card__full-link absolute top-0 right-0 bottom-0 left-0 p-0 z-[2]" href="https://www.linkedin.com/company/customer-marketing-alliance" data-tracking-control-name="article-ssr-frontend-pulse_publisher-author-card" data-tracking-will-navigate> <span class="sr-only"> Customer Marketing Alliance </span> </a> <img class="inline-block relative w-6 h-6 " data-delayed-url="https://media.licdn.com/dms/image/v2/D4D0BAQEc75FFl4WblQ/company-logo_100_100/company-logo_100_100/0/1721818800513/customer_marketing_alliance_logo?e=2147483647&v=beta&t=K3fot9VgA4EBOznj5GZCFwkDnlUW9U6GrKOekTc-TqY" data-ghost-classes="bg-color-entity-ghost-background" data-ghost-url="https://static.licdn.com/aero-v1/sc/h/cs8pjfgyw96g44ln9r7tct85f" alt="Customer Marketing Alliance"> <div class="base-main-card__info self-center ml-1 flex-1 relative break-words papabear:min-w-0 mamabear:min-w-0 babybear:w-full ">  <h3 class="base-main-card__title font-sans text-[18px] font-bold text-color-text overflow-hidden "> Customer Marketing Alliance </h3> <h4 class="base-main-card__subtitle body-text text-color-text overflow-hidden "> We’re the one-stop-shop for customer marketers. </h4>  <div class="body-text text-color-text-low-emphasis base-main-card__metadata"> Published Sep 27, 2024 </div>  </div> <div class="base-main-card__ctas z-[3] self-center ml-3 babybear:ml-1 babybear:self-start"> <a class="base-main-card__cta btn-sm btn-secondary" href="https://www.linkedin.com/signup/cold-join?session_redirect=%2Fpulse%2Fcustomer-marketing-insights-september-edition-ji3rf%3Ftrk%3Darticle-ssr-frontend-pulse_more-articles_related-content-card&trk=article-ssr-frontend-pulse_publisher-author-card" data-tracking-control-name="article-ssr-frontend-pulse_publisher-author-card" data-tracking-will-navigate> + Follow </a> </div> </div> </div> </section> </header> <div data-test-id="article-content-blocks">  <div class="article-main__content" data-test-id="publishing-text-block"> <h2 data-test-id="pulse-publishing-h1"> <span class>Here's what you missed! 👀</span> </h2> </div>  <div class="article-main__content" data-test-id="publishing-text-block"> <h2 data-test-id="pulse-publishing-h1"> <span class>Unique customer advocacy tips to perfect your customer experience</span> </h2> </div>  <div class="article-main__content" data-test-id="publishing-text-block"> <p> <span class>Ready to transform your customer relationships? Jennifer Susinski, a leading expert in customer advocacy, unveils the secrets to building connections that last. From hosting discovery sessions to driving innovation with customer feedback, Jennifer shares powerful strategies that have revolutionized brands. </span> </p> </div>  <div class="article-main__content" data-test-id="publishing-text-block"> <p> <span class><a href="https://www.linkedin.com/redir/redirect?url=https%3A%2F%2Fwww%2Ecustomermarketingalliance%2Ecom%2Funique-advocacy-tips-to-perfect-your-customer-experience%2F%3Futm_source%3Dlinkedin%26utm_medium%3Dsocial%26utm_campaign%3Dlinkedin_newsletter&urlhash=4Wk9&trk=article-ssr-frontend-pulse_little-text-block" target="_blank" data-tracking-control-name="article-ssr-frontend-pulse_little-text-block" data-tracking-will-navigate data-test-link>Discover how</a></span><span class> to foster meaningful engagement, drive company growth, and navigate challenges along the way.</span> </p> </div>  <a href="https://www.linkedin.com/redir/redirect?url=https%3A%2F%2Fwww%2Ecustomermarketingalliance%2Ecom%2Funique-advocacy-tips-to-perfect-your-customer-experience%2F%3Futm_source%3Dlinkedin%26utm_medium%3Dsocial%26utm_campaign%3Dlinkedin_newsletter&urlhash=4Wk9&trk=article-ssr-frontend-pulse_publishing-image-block" target="_blank" data-tracking-control-name="article-ssr-frontend-pulse_publishing-image-block" data-tracking-will-navigate class="flex flex-col mt-2" data-test-id="publishing-image-block" rel="ugc"> <figure> <img class="lazy-load block w-full" data-delayed-url="https://media.licdn.com/dms/image/v2/D4E12AQGbUVY6eV-h7w/article-inline_image-shrink_1000_1488/article-inline_image-shrink_1000_1488/0/1727279483028?e=2147483647&v=beta&t=rG2mprw-UOOoaaR8DiBrWOFbpD15tAP7gA7eC54dMzA">  </figure> </a>  <div class="article-main__content" data-test-id="publishing-text-block"> <h2 data-test-id="pulse-publishing-h1"> <span class>Customer and product adoption: Where customer marketing fits</span> </h2> </div>  <div class="article-main__content" data-test-id="publishing-text-block"> <p> <span class>Customer adoption plays a vital role in driving product success, but where does customer marketing fit in? In this article, we explore the deep connection between customer marketing and adoption strategies. From guiding new customers through onboarding to driving feature adoption among existing users, customer marketers are key players in ensuring a smooth transition from awareness to product loyalty. </span> </p> </div>  <div class="article-main__content" data-test-id="publishing-text-block"> <p> <span class><a href="https://www.linkedin.com/redir/redirect?url=https%3A%2F%2Fwww%2Ecustomermarketingalliance%2Ecom%2Fcustomer-and-product-adoption-where-customer-marketing-fits%2F%3Futm_source%3Dlinkedin%26utm_medium%3Dsocial%26utm_campaign%3Dlinkedin_newsletter&urlhash=vU1t&trk=article-ssr-frontend-pulse_little-text-block" target="_blank" data-tracking-control-name="article-ssr-frontend-pulse_little-text-block" data-tracking-will-navigate data-test-link>Learn about</a></span><span class> the stages of adoption, from generating interest to securing long-term engagement, and discover best practices to tailor your approach for maximum impact. Ready to unlock the secrets to boosting customer adoption?</span> </p> </div>  <a href="https://www.linkedin.com/redir/redirect?url=https%3A%2F%2Fwww%2Ecustomermarketingalliance%2Ecom%2Fcustomer-and-product-adoption-where-customer-marketing-fits%2F%3Futm_source%3Dlinkedin%26utm_medium%3Dsocial%26utm_campaign%3Dlinkedin_newsletter&urlhash=vU1t&trk=article-ssr-frontend-pulse_publishing-image-block" target="_blank" data-tracking-control-name="article-ssr-frontend-pulse_publishing-image-block" data-tracking-will-navigate class="flex flex-col mt-2" data-test-id="publishing-image-block" rel="ugc"> <figure> <img class="lazy-load block w-full" data-delayed-url="https://media.licdn.com/dms/image/v2/D4E12AQEWCzhhmBuWWw/article-inline_image-shrink_1000_1488/article-inline_image-shrink_1000_1488/0/1727279521781?e=2147483647&v=beta&t=_g8CymQCUbL52wC0BRIliSaL0de_xAG_7_ZNZm4inpw">  </figure> </a>  <div class="article-main__content" data-test-id="publishing-text-block"> <h2 data-test-id="pulse-publishing-h1"> <span class>Managing a flagship customer product</span> </h2> </div>  <div class="article-main__content" data-test-id="publishing-text-block"> <p> <span class>Don’t miss Valerio Battelli’s appearance on the </span><span class="italic">Customer Marketing Catch-up</span><span class> podcast. Recorded at the Customet Marketing Summit in London, Valerio pulls back the curtain on what it’s like to manage a flagship customer program.</span> </p> </div>  <div data-test-id="publishing-embed-block" class="mt-4 pulse-publishing-embed-block invisible"> <iframe allowfullscreen frameborder="0" class="publishing-embed-block-iframe " height="405" width="720" src="https://www.linkedin.com/embeds/publishingEmbed.html?articleId=7191986667210736500" title="Managing a flagship customer program: The journey to creating and keeping customer advocates"> </iframe> </div>  <div class="inline-articles bg-color-surface-new border-hidden rounded-sm p-1 mx-auto my-1.5 mamabear:w-2/3 inline-articles__before"> <h2 class="text-xl font-medium ml-1.5 my-1 text-color-text mamabear:text-center">Recommended by LinkedIn</h2> <div class="flex flex-wrap mx-0.5 babybear:mx-1.5"> <div class="content-author-card flex flex-col max-w-[270px] h-auto rounded-md border-1 border-system-gray-30 border-solid pb-1.5 inline-article mx-auto my-1 border-hidden papabear:w-[219px] babybear:min-w-full mamabear:min-w-full h-auto bg-color-canvas-tint"> <a class="no-underline" data-tracking-control-name="inline-recommended-articles" data-tracking-will-navigate href="https://www.linkedin.com/pulse/harnessing-customer-engagement-biz2credit-inc-l9zze"> <img class="content-image w-full h-[150px] bg-cover rounded-t-md object-cover" data-delayed-url="https://media.licdn.com/dms/image/v2/D4E12AQGNQbUOn012gw/article-cover_image-shrink_720_1280/article-cover_image-shrink_720_1280/0/1712066871304?e=2147483647&v=beta&t=I54E6ifdHgKpSyOjQndhiArvKP8-Xpc1DQqD_0oojjc"> <div class="inline-article-title text-md text-color-text font-bold pl-2 pt-1 pr-1.5">Harnessing Customer Engagement</div> <div class="inline-article-meta px-2 mt-1 font-sans text-xs font-normal text-color-text-low-emphasis h-full"> <span class="inline-article-author pt-0.5"> Biz2Credit </span> <span class="before:middot pt-0.5 inline-article-published-date"> 7 months ago </span> </div> </a>  </div> <div class="content-author-card flex flex-col max-w-[270px] h-auto rounded-md border-1 border-system-gray-30 border-solid pb-1.5 inline-article mx-auto my-1 border-hidden papabear:w-[219px] babybear:min-w-full mamabear:min-w-full h-auto bg-color-canvas-tint"> <a class="no-underline" data-tracking-control-name="inline-recommended-articles" data-tracking-will-navigate href="https://www.linkedin.com/pulse/revolutionizing-customer-engagement-how-chatgpt-digital-ross"> <img class="content-image w-full h-[150px] bg-cover rounded-t-md object-cover" data-delayed-url="https://media.licdn.com/dms/image/v2/D4D12AQEHrIgoftqvoQ/article-cover_image-shrink_720_1280/article-cover_image-shrink_720_1280/0/1676627731392?e=2147483647&v=beta&t=vkCTuMFFpy7LcpnrAfjMDmKLDM35CrJ9ehTHujoEsCU"> <div class="inline-article-title text-md text-color-text font-bold pl-2 pt-1 pr-1.5">Revolutionizing Customer Engagement: How ChatGPT Is…</div> <div class="inline-article-meta px-2 mt-1 font-sans text-xs font-normal text-color-text-low-emphasis h-full"> <span class="inline-article-author pt-0.5"> Valentina R. </span> <span class="before:middot pt-0.5 inline-article-published-date"> 1 year ago </span> </div> </a>  </div> <div class="content-author-card flex flex-col max-w-[270px] h-auto rounded-md border-1 border-system-gray-30 border-solid pb-1.5 inline-article mx-auto my-1 border-hidden papabear:w-[219px] babybear:min-w-full mamabear:min-w-full h-auto bg-color-canvas-tint"> <a class="no-underline" data-tracking-control-name="inline-recommended-articles" data-tracking-will-navigate href="https://www.linkedin.com/pulse/secret-successful-customer-engagement-let-creative-marketers-hyken-k0fgc"> <img class="content-image w-full h-[150px] bg-cover rounded-t-md object-cover" data-delayed-url="https://media.licdn.com/dms/image/v2/D5612AQHezgRXVqIPPA/article-cover_image-shrink_720_1280/article-cover_image-shrink_720_1280/0/1712354209340?e=2147483647&v=beta&t=WXQuxlfTBakqWBLPcSI8fVLJv3e-Q_DMGjT4-7hyIBQ"> <div class="inline-article-title text-md text-color-text font-bold pl-2 pt-1 pr-1.5">The Secret To Successful Customer Engagement: Let…</div> <div class="inline-article-meta px-2 mt-1 font-sans text-xs font-normal text-color-text-low-emphasis h-full"> <span class="inline-article-author pt-0.5"> •Shep Hyken </span> <span class="before:middot pt-0.5 inline-article-published-date"> 7 months ago </span> </div> </a>  </div> </div> </div> <hr data-test-id="publishing-divider-block" class="my-[3.2rem] mx-auto h-[1px] border-0 bg-black-a16">  <div class="article-main__content" data-test-id="publishing-text-block"> <h2 data-test-id="pulse-publishing-h1"> <span class>What to look out for in the coming weeks</span> </h2> </div>  <div class="article-main__content" data-test-id="publishing-text-block"> <p> <span class>🗓️ Missed us at the Customer Marketing Summit in San Francisco? Don’t worry, we’ve got you covered! We’re putting the finishing touches on exclusive footage featuring key insights from industry leaders like Google Cloud, JPMorgan, and RingCentral. </span> </p> </div>  <div class="article-main__content" data-test-id="publishing-text-block"> <p> <span class>💡 Soon, all the highlights will be available on-demand in the </span><span class><a href="https://www.linkedin.com/redir/redirect?url=https%3A%2F%2Fwww%2Ecustomermarketingalliance%2Ecom%2Fsignup%2F%3Futm_source%3Dlinkedin%26utm_medium%3Dsocial%26utm_campaign%3Dlinkedin_newsletter&urlhash=FEWB&trk=article-ssr-frontend-pulse_little-text-block" target="_blank" data-tracking-control-name="article-ssr-frontend-pulse_little-text-block" data-tracking-will-navigate data-test-link>members' dashboard</a></span><span class>. Sign up now to be the first to watch them as soon as they’re released.</span> </p> </div>  <div class="article-main__content" data-test-id="publishing-text-block"> <p> <span class>🚀 We may not be doctors, but we're pretty sure you’ll experience symptoms of FOMO if you miss out on </span><span class><a href="https://www.linkedin.com/redir/redirect?url=https%3A%2F%2Fevents%2Ecustomermarketingalliance%2Ecom%2Flocation%2Flondon%2F%3Futm_source%3Dlinkedin%26utm_medium%3Dsocial%26utm_campaign%3Dlinkedin_newsletter&urlhash=02tM&trk=article-ssr-frontend-pulse_little-text-block" target="_blank" data-tracking-control-name="article-ssr-frontend-pulse_little-text-block" data-tracking-will-navigate data-test-link>Customer Marketing Summit London</a></span><span class>, December 4. £100 off closes Friday, October 11.</span> </p> </div>  <hr data-test-id="publishing-divider-block" class="my-[3.2rem] mx-auto h-[1px] border-0 bg-black-a16">  <div class="article-main__content" data-test-id="publishing-text-block"> <p> <span class>September has been a whirlwind with amazing meetups in New York, Austin, and our virtual Coffee Break! 🙌 Whether you joined us in person or online, the energy and insights shared were incredible! 🌟</span> </p> </div>  <div class="article-main__content" data-test-id="publishing-text-block"> <p> <span class>From dynamic discussions in the heart of NYC to the tech buzz in Austin, and the casual virtual vibes during our Coffee Break – we connected, collaborated, and explored some fantastic ideas together. 💡</span> </p> </div>  <div class="article-main__content" data-test-id="publishing-text-block"> <p> <span class>Want to be a part of our next meetup? </span><span class><a href="https://www.linkedin.com/redir/redirect?url=https%3A%2F%2Fwww%2Ecustomermarketingalliance%2Ecom%2Fcma-customer-marketing-meetups%2F&urlhash=Ekkt&trk=article-ssr-frontend-pulse_little-text-block" target="_blank" data-tracking-control-name="article-ssr-frontend-pulse_little-text-block" data-tracking-will-navigate data-test-link>Join today!</a></span> </p> </div>  <div class="article-main__content" data-test-id="publishing-text-block"> <p> <span class>We want to hear from you! 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