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::-webkit-scrollbar-thumb:hover{ transition: 0s; background-color: rgba(0,0,0,.5); } </style></div></div><div class="page"><div class="back-section is--not-fixed"><a href="/the-creative-dna" class="back-link">Global missions</a></div><div><div data-poster-url="https://cdn.prod.website-files.com/62cea4b81080c26536f62a94/637e99343f5c60650709fcd0_CDKBlob_Background-poster-00001.jpg" data-video-urls="https://cdn.prod.website-files.com/62cea4b81080c26536f62a94/637e99343f5c60650709fcd0_CDKBlob_Background-transcode.mp4,https://cdn.prod.website-files.com/62cea4b81080c26536f62a94/637e99343f5c60650709fcd0_CDKBlob_Background-transcode.webm" data-autoplay="true" data-loop="true" data-wf-ignore="true" data-w-id="27a6796b-21b1-ad12-7c68-7d79692c5f01" class="bg-vid is--smaller has--perspective w-background-video w-background-video-atom"><video id="27a6796b-21b1-ad12-7c68-7d79692c5f01-video" autoplay="" loop="" style="background-image:url("https://cdn.prod.website-files.com/62cea4b81080c26536f62a94/637e99343f5c60650709fcd0_CDKBlob_Background-poster-00001.jpg")" muted="" playsinline="" data-wf-ignore="true" data-object-fit="cover"><source src="https://cdn.prod.website-files.com/62cea4b81080c26536f62a94/637e99343f5c60650709fcd0_CDKBlob_Background-transcode.mp4" data-wf-ignore="true"/><source src="https://cdn.prod.website-files.com/62cea4b81080c26536f62a94/637e99343f5c60650709fcd0_CDKBlob_Background-transcode.webm" data-wf-ignore="true"/></video><div data-w-id="27a6796b-21b1-ad12-7c68-7d79692c5f02" class="navigation-hero is--flex"><div class="blur no-click"></div><h1 id="w-node-_93d570a3-bffb-9b06-ae0b-d4580d5ffe08-dc38548f" class="hero-title is--center is--fixed">Sustainability</h1><div class="w-layout-grid para-grid is--3-box-hero is--nopad"><div id="w-node-_27a6796b-21b1-ad12-7c68-7d79692c5f05-dc38548f" class="flex-box-grid"><div class="flex-box-grid__top"><div class="box-3-w"><a href="#approach" class="k1 is--new w-inline-block"><div class="box-txt-wrp no--letter"><div>A human-centered approach</div></div><div style="background-image:url("https://cdn.prod.website-files.com/62ceb97c155fca4f281da9ca/636b761e73e0931c19785888_human_appro.jpg")" class="ci-image"><div class="ci-overlay"></div></div></a></div></div><div class="flex-box-grid__bottom"><div class="box-3-w ison-right"><a href="#intro" class="k2 is--new w-inline-block"><div class="box-txt-wrp"><div class="capital-letter">About </div><div>Sustainability</div></div><div style="background-image:url("https://cdn.prod.website-files.com/62ceb97c155fca4f281da9ca/636b760bf698e1b19dfc8cbc_about1.jpg")" class="ci-image"><div class="ci-overlay"></div></div></a></div></div></div><div id="w-node-_27a6796b-21b1-ad12-7c68-7d79692c5f12-dc38548f" class="boxgrid-height"><div class="box-3-h"><a href="#cases" class="k3 w-inline-block"><div class="box-txt-wrp no--letter"><div>Explore cases</div></div><div style="background-image:url("https://cdn.prod.website-files.com/62ceb97c155fca4f281da9ca/636b761aa64634467b99a83c_cases2.jpg")" class="ci-image"><div class="ci-overlay"></div></div></a></div></div></div></div><div class="w-layout-grid shadow-box__grid is--down has--perspective"><div id="w-node-ececbfaf-5c31-5501-b8c9-cfe37955ee44-dc38548f" class="shadow-box-wrp"><div class="box1__shadow is--bigger"></div></div><div id="w-node-ececbfaf-5c31-5501-b8c9-cfe37955ee46-dc38548f" class="shadow-box-wrp"><div class="box2__shadow"></div></div><div id="w-node-ececbfaf-5c31-5501-b8c9-cfe37955ee48-dc38548f" class="shadow-box-wrp"><div class="box3__shadow"></div></div><div id="w-node-ececbfaf-5c31-5501-b8c9-cfe37955ee4a-dc38548f" class="shadow-box-wrp"><div class="box4__shadow"></div></div><div id="w-node-ececbfaf-5c31-5501-b8c9-cfe37955ee4c-dc38548f" class="shadow-box-wrp"><div class="box5__shadow"></div></div></div></div></div><div id="intro" class="section is--dna has--sticky"><div class="sticky-nav is--dna"></div><div class="small-container"><div class="_60-container"><h3>Sustainability</h3><p>With a proven track record of sustainable innovation and partnerships, Denmark's creative industries have a long tradition of predicting and responding to societal challenges with solutions for a more sustainable future.</p></div></div></div><div class="section has--sticky"><div class="sticky-nav"></div><div class="container"><div class="flex has--space-bot"><div class="flex-container-40"><div class="img-wrp"><img loading="lazy" alt="" src="https://cdn.prod.website-files.com/62ceb97c155fca4f281da9ca/6357e7da6e544a1cece11851_sus-1.jpg" sizes="(max-width: 479px) 92vw, (max-width: 767px) 36vw, 34vw" srcset="https://cdn.prod.website-files.com/62ceb97c155fca4f281da9ca/6357e7da6e544a1cece11851_sus-1-p-500.jpg 500w, https://cdn.prod.website-files.com/62ceb97c155fca4f281da9ca/6357e7da6e544a1cece11851_sus-1-p-800.jpg 800w, https://cdn.prod.website-files.com/62ceb97c155fca4f281da9ca/6357e7da6e544a1cece11851_sus-1.jpg 875w" class="parallax-img"/><div class="img-wrp__overlay"></div></div></div><div class="flex-container-60"><div class="text-wrp has--padding-left"><div class="w-richtext"><h3>Let creativity drive sustainability</h3><p>As the world recognises the importance of sustainability in everything from fashion to production methods, urban planning, and furniture, the need for human-centred solutions is urgent.</p><p>‍</p><p>Sustainability cannot be seen as a disturbance, a cost burden, or a barrier to business and human fulfilment. Instead, we must creatively rethink most of what we do to make it more sustainable.</p><p>‍</p><p>We need innovation in our approach to designing and producing products and services.</p><p>‍</p><p>We need urban planning and architecture that will make cities greener and more liveable as they grow.</p><p>‍</p><p>We need fashion, furniture, and design items that last longer, are produced sustainably, and embrace circularity.</p><p>‍</p><p>We need movies, stories, and visualisations that will help us make sense of how the world is changing around us, and we need communication efforts that will create awareness and nudge all of us to move in a more sustainable direction.</p></div></div></div></div></div></div><div class="video-section is--dna"><div class="sticky-nav is--dna"></div><div class="small-container"><div style="padding-top:56.20608899297424%" class="video w-video w-embed"><iframe class="embedly-embed" src="//cdn.embedly.com/widgets/media.html?src=https%3A%2F%2Fwww.youtube.com%2Fembed%2Fu66jw9DoLEI%3Ffeature%3Doembed&display_name=YouTube&url=https%3A%2F%2Fwww.youtube.com%2Fwatch%3Fv%3Du66jw9DoLEI&image=https%3A%2F%2Fi.ytimg.com%2Fvi%2Fu66jw9DoLEI%2Fhqdefault.jpg&key=96f1f04c5f4143bcb0f2e68c87d65feb&type=text%2Fhtml&schema=youtube" width="854" height="480" scrolling="no" title="YouTube embed" frameborder="0" allow="autoplay; fullscreen" allowfullscreen="true"></iframe></div></div></div><div id="approach" class="section has--sticky"><div class="sticky-nav"></div><div class="container"><div class="flex"><div class="flex-container-60"><div class="text-wrp has--padding-left"><div class="w-richtext"><h3>The natural choice</h3><p>Working out of a country with a long and proven track record of sustainable policies and achievements as well as ambitious goals for the future, the creative industries in Denmark have a solid tradition of responding to societal challenges and coming up with new solutions.</p><p>‍</p><p>Creative professionals take a human-centric approach and design solutions that make living a more sustainable life something we want to do rather than something we should but don’t want to do. </p><p>By making sustainability more meaningful, more beautiful, and more playful and by using it to save resources and create value, we come a long way towards making the sustainable choice the natural choice.</p><p>‍</p><p>Let us start a conversation about sustainability and how we can use creativity to get there.</p></div></div></div><div class="flex-container-40"><div class="img-wrp"><img loading="lazy" alt="" src="https://cdn.prod.website-files.com/62ceb97c155fca4f281da9ca/6357e7e3b181234522049c2c_sus-2.jpg" sizes="(max-width: 479px) 92vw, (max-width: 767px) 36vw, 34vw" srcset="https://cdn.prod.website-files.com/62ceb97c155fca4f281da9ca/6357e7e3b181234522049c2c_sus-2-p-500.jpg 500w, https://cdn.prod.website-files.com/62ceb97c155fca4f281da9ca/6357e7e3b181234522049c2c_sus-2-p-800.jpg 800w, https://cdn.prod.website-files.com/62ceb97c155fca4f281da9ca/6357e7e3b181234522049c2c_sus-2.jpg 875w" class="parallax-img"/><div class="img-wrp__overlay"></div></div></div></div></div></div><div id="cases" class="section has--sticky"><div class="sticky-nav"></div><div class="container"><div class="center-content"><h3 class="h3__center-title">Cases</h3><div class="w-dyn-list"><div fs-cmsnest-collection="industries" role="list" class="w-dyn-items"><div role="listitem" class="w-dyn-item"><a fs-cmsfilter-field="industries" href="/industries/film-tv-animation" class="nest-link">Film, TV & animation</a></div><div role="listitem" class="w-dyn-item"><a fs-cmsfilter-field="industries" href="/industries/music-sound" class="nest-link">Music & sound</a></div><div role="listitem" class="w-dyn-item"><a fs-cmsfilter-field="industries" href="/industries/digital-games-xr" class="nest-link">Digital games & XR</a></div><div role="listitem" class="w-dyn-item"><a fs-cmsfilter-field="industries" href="/industries/industrial-strategic-design" class="nest-link">Industrial & strategic design</a></div><div role="listitem" class="w-dyn-item"><a fs-cmsfilter-field="industries" href="/industries/fashion" class="nest-link">Fashion</a></div><div role="listitem" class="w-dyn-item"><a fs-cmsfilter-field="industries" href="/industries/communication-design" class="nest-link">Communication design</a></div><div role="listitem" class="w-dyn-item"><a fs-cmsfilter-field="industries" href="/industries/interior-design" class="nest-link">Interior design</a></div><div role="listitem" class="w-dyn-item"><a fs-cmsfilter-field="industries" href="/industries/architecture" class="nest-link">Architecture</a></div></div></div></div><div class="sort-filter__flex"><div data-w-id="22c3dc48-6202-31fa-1b68-4be7dc672241" class="filter-form w-form"><div data-w-id="429a2020-08d6-b6dd-5785-9e5e96bfc973" 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