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#ai-search-grader { min-width: 544px; min-height: 0; } } .llm-hide [data-llm-hide="true"] { display: none; } .llm-hide #ai-search-grader { width: 100%; } } </style> <style></style> <link href="https://www.hubspot.com/hs-fs/hubfs/hub_generated/template_assets/1/184898532866/1737667610075/template_vendors-b9fa02b6.min.css" rel="stylesheet"> <link href="https://www.hubspot.com/hs-fs/hubfs/hub_generated/template_assets/1/180395564855/1737667603978/template_main-f88dba18.min.css" rel="stylesheet"> <meta name="generator" content="HubSpot"></head> <body> <div class="body-container-wrapper hs-content-id-170199949493 hs-site-page page hs-content-path-ai-search-grader hs-content-name-ai-search-grader "> <div class="llm-grader-wrapper -dark"> <img class="llm-grader-bg-shape" data-llm-hide="true" src="https://www.hubspot.com/hubfs/LLM%20Grader/images/bg-shape.svg" alt=""> <div class="llm-grader-hero" data-llm-hide="true"> <img class="llm-grader-bg-quote" src="https://www.hubspot.com/hubfs/LLM%20Grader/images/quote-illustration.svg" height="70" width="117" alt=""> <a href="https://www.hubspot.com/free-business-tools"> <img src="https://www.hubspot.com/hubfs/tools/hubspot-tools-logo.svg" height="29" width="150" alt="HubSpot Tools"> </a> <h1 class="llm-grader-heading">AI Search Grader</h1> <p class="llm-grader-description">Uncover your brand visibility in generative AI search tools like ChatGPT and Perplexity. Identify strengths and pinpoint opportunities to boost brand awareness and sentiment.</p><img class="llm-grader-bg-live-chat" src="https://www.hubspot.com/hubfs/LLM%20Grader/images/live-chat-illustration.svg" height="96" width="96" alt=""> </div> <div id="ai-search-grader" data-lang="en" data-known-user="false"></div> </div> <div id="ai-grader-cms-wrapper"> <div id="hs_cos_wrapper_llm_grader_multi_row_media_rich_text_video" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" style="" data-hs-cos-general-type="widget" data-hs-cos-type="module"> <section id="llm_grader_multi_row_media_rich_text_video" class="csol-section csol-multi-row -white -padding-top-xs -padding-bottom-xs"> <div class="csol-section-wrapper"> <div class="csol-multi-row-grid -media-first -medium-media"> <div class="csol-multi-row-media -light -video "> <iframe width="200" height="113" src="https://www.youtube.com/embed/T_DEcr4MXrM?start=4&feature=oembed" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share" referrerpolicy="strict-origin-when-cross-origin" allowfullscreen title="Introducing AI Search Grader: Improve Brand Visibility In Large Language Models"></iframe> </div> <div class="csol-multi-row-rich-text cl-rich-text -white"><h2 class="h3">How to use HubSpot’s AI Search Grader</h2><p>Follow these steps to evaluate your brand performance and how it shows up in AI search results.</p> <p><strong>Step 1:</strong><span> </span>Enter the details of the brand you want to analyze. This can be your own brand or a competitor that you want insight on.  </p> <p><strong>Step 2: </strong>In the background, AI Search Grader will run the queries your customers and prospects are using to research your industry.</p> <p><strong>Step 3: </strong>Receive a holistic score for your brand based on brand sentiment and share of voice.</p> <p><strong>Step 4: </strong>To access the full analysis, fill out the form for a detailed analysis of brand sentiment, share of voice, and a summary of your current strengths and weaknesses in the AI search landscape.</p> </div> </div> </div> </section></div> <div id="hs_cos_wrapper_llm_grader_generator_full_width_cta" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" style="" data-hs-cos-general-type="widget" data-hs-cos-type="module"> <section id="llm_grader_generator_full_width_cta" class="csol-section csol-full-width-cta -white -padding-top-xs -padding-bottom-xs"> <div class="csol-section-wrapper"> <div class="csol-full-width-cta-container"> <div class="csol-full-width-cta-content"><div class="csol-full-width-cta-cta"> <a class="cl-button -primary -medium -white " href="https://www.hubspot.com/ai-search-grader" rel="noreferrer "> Grade My Brand </a> </div> </div> </div> </div> </section></div> <div id="hs_cos_wrapper_llm_grader_multi_row_media_rich_text" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" style="" data-hs-cos-general-type="widget" data-hs-cos-type="module"> <section id="llm_grader_multi_row_media_rich_text" class="csol-section csol-multi-row -white -padding-top-none -padding-bottom-xs"> <div class="csol-section-wrapper"> <div class="csol-multi-row-grid -rich-text-first -medium-media"> <div class="csol-multi-row-media -light -image "> <img src="https://www.hubspot.com/hs-fs/hubfs/rating-mockup@2x-1.png?width=567&height=567&name=rating-mockup@2x-1.png" alt="AI Search Grader: See how visible your brand is in AI-powered search engines and find areas to improve brand awareness and sentiment." width="567" height="567" loading="lazy" srcset="https://www.hubspot.com/hs-fs/hubfs/rating-mockup@2x-1.png?width=284&height=284&name=rating-mockup@2x-1.png 284w, https://www.hubspot.com/hs-fs/hubfs/rating-mockup@2x-1.png?width=567&height=567&name=rating-mockup@2x-1.png 567w, https://www.hubspot.com/hs-fs/hubfs/rating-mockup@2x-1.png?width=851&height=851&name=rating-mockup@2x-1.png 851w, https://www.hubspot.com/hs-fs/hubfs/rating-mockup@2x-1.png?width=1134&height=1134&name=rating-mockup@2x-1.png 1134w, https://www.hubspot.com/hs-fs/hubfs/rating-mockup@2x-1.png?width=1418&height=1418&name=rating-mockup@2x-1.png 1418w, https://www.hubspot.com/hs-fs/hubfs/rating-mockup@2x-1.png?width=1701&height=1701&name=rating-mockup@2x-1.png 1701w" sizes="(max-width: 567px) 100vw, 567px"> </div> <div class="csol-multi-row-rich-text cl-rich-text -white"><h2 class="h3">What is AI Search Grader?</h2><p>AI Search Grader is a powerful free tool designed to analyze your brand’s visibility in generative AI tools used for search.  </p> <p>Optimizing for traditional search is no longer enough. Your prospects and customers are moving to ChatGPT, Perplexity, and other AI search engines for information. If your brand isn’t showing up in AI search results, you’re missing a vital opportunity to reach your audience. </p> <p>AI Search Grader can help you understand how these models view your products or services and spot areas with room to improve your search performance.</p> </div> </div> <div class="csol-multi-row-grid -media-first -medium-media"> <div class="csol-multi-row-media -light -image "> <img src="https://www.hubspot.com/hs-fs/hubfs/share-of-voice-mockup@2x-1.png?width=567&height=567&name=share-of-voice-mockup@2x-1.png" alt="AI Search Grader: See how your brand performs in AI search engine results, and analyze how you compare to other businesses in your industry" width="567" height="567" loading="lazy" srcset="https://www.hubspot.com/hs-fs/hubfs/share-of-voice-mockup@2x-1.png?width=284&height=284&name=share-of-voice-mockup@2x-1.png 284w, https://www.hubspot.com/hs-fs/hubfs/share-of-voice-mockup@2x-1.png?width=567&height=567&name=share-of-voice-mockup@2x-1.png 567w, https://www.hubspot.com/hs-fs/hubfs/share-of-voice-mockup@2x-1.png?width=851&height=851&name=share-of-voice-mockup@2x-1.png 851w, https://www.hubspot.com/hs-fs/hubfs/share-of-voice-mockup@2x-1.png?width=1134&height=1134&name=share-of-voice-mockup@2x-1.png 1134w, https://www.hubspot.com/hs-fs/hubfs/share-of-voice-mockup@2x-1.png?width=1418&height=1418&name=share-of-voice-mockup@2x-1.png 1418w, https://www.hubspot.com/hs-fs/hubfs/share-of-voice-mockup@2x-1.png?width=1701&height=1701&name=share-of-voice-mockup@2x-1.png 1701w" sizes="(max-width: 567px) 100vw, 567px"> </div> <div class="csol-multi-row-rich-text cl-rich-text -white"><h2 class="h3">Assess your brand’s visibility and presence</h2><p>Unlock valuable insights into how your brand, and even your competitors, are performing on ChatGPT and Perplexity. Simply enter your website and briefly describe your products or services.</p> <p>Get a free analysis of your brand sentiment and share of voice in AI search results, along with a score that tells you how well your brand is performing overall. Now, you can see your results for GPT-4o and Perplexity.</p> </div> </div> <div class="csol-multi-row-grid -rich-text-first -medium-media"> <div class="csol-multi-row-media -light -image "> <img src="https://www.hubspot.com/hs-fs/hubfs/analysis-mockup@2x.png?width=567&height=567&name=analysis-mockup@2x.png" alt="AI Search Grader: Get a detailed analysis of how your brand shows up on AI search engine results. This will help you understand your brand's performance better." width="567" height="567" loading="lazy" srcset="https://www.hubspot.com/hs-fs/hubfs/analysis-mockup@2x.png?width=284&height=284&name=analysis-mockup@2x.png 284w, https://www.hubspot.com/hs-fs/hubfs/analysis-mockup@2x.png?width=567&height=567&name=analysis-mockup@2x.png 567w, https://www.hubspot.com/hs-fs/hubfs/analysis-mockup@2x.png?width=851&height=851&name=analysis-mockup@2x.png 851w, https://www.hubspot.com/hs-fs/hubfs/analysis-mockup@2x.png?width=1134&height=1134&name=analysis-mockup@2x.png 1134w, https://www.hubspot.com/hs-fs/hubfs/analysis-mockup@2x.png?width=1418&height=1418&name=analysis-mockup@2x.png 1418w, https://www.hubspot.com/hs-fs/hubfs/analysis-mockup@2x.png?width=1701&height=1701&name=analysis-mockup@2x.png 1701w" sizes="(max-width: 567px) 100vw, 567px"> </div> <div class="csol-multi-row-rich-text cl-rich-text -white"><h2 class="h3">Maximize your AI search performance</h2><p>Understanding how (and if) your brand shows up in AI search results is just the first step to enhancing your online presence. With AI Search Grader, you’ll receive a comprehensive analysis to learn where your brand is doing well and areas that need improvement, offering valuable insights to fuel your marketing strategy.</p> <p>By understanding what is and isn't working, you can identify opportunities for investment and growth. You’ll be able to amplify your brand awareness and fine-tune your approach to increase brand sentiment and share of voice.</p> </div> </div> </div> </section></div> <div id="hs_cos_wrapper_llm_grader_section_header" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" style="" data-hs-cos-general-type="widget" data-hs-cos-type="module"> <section id="llm_grader_section_header" class="csol-section csol-section-header -light -padding-top-md -padding-bottom-md"> <div class="csol-section-wrapper"> <h2 class="csol-section-header-heading -large">More information</h2> </div> </section></div> <div id="hs_cos_wrapper_llm_grader_accordion" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" style="" data-hs-cos-general-type="widget" data-hs-cos-type="module"> <section id="llm_grader_accordion" class="csol-section csol-accordion - -card -contain-in-wrapper -light -padding-top-md -padding-bottom-md"> <div class="csol-section-wrapper"> <div class="csol-accordion-container"> <div class="cl-accordion -medium -light -card" data-cl-single="true"> <div class="cl-accordion-item"><h2 class="cl-accordion-heading"><button class="cl-accordion-button"> <svg class="cl-icon cl-accordion-icon" aria-hidden="true"> <use href="#cl-icon-down" /> </svg> Which AI search engines does this tool analyze? </button></h2><div class="cl-accordion-content-container"> <div class="cl-accordion-content csol-accordion-content -media-first -medium-media"> <div class="cl-rich-text csol-accordion-rich-text"><p>Currently the tool will analyze results from GPT-4o and Perplexity. We are actively working to incorporate more platforms soon — stay tuned!</p></div></div> </div> </div> <div class="cl-accordion-item"><h2 class="cl-accordion-heading"><button class="cl-accordion-button"> <svg class="cl-icon cl-accordion-icon" aria-hidden="true"> <use href="#cl-icon-down" /> </svg> What is an AI search engine? </button></h2><div class="cl-accordion-content-container"> <div class="cl-accordion-content csol-accordion-content -media-first -medium-media"> <div class="cl-rich-text csol-accordion-rich-text"><p>An AI search engine uses artificial intelligence, like natural language processing and machine learning, to deliver context-aware, personalized, and relevant results. Unlike traditional search engines, it can generate human-like answers, understand complex queries, and continuously improve through user interactions. Popular AI search engines include ChatGPT, Perplexity, and Gemini.</p></div></div> </div> </div> <div class="cl-accordion-item"><h2 class="cl-accordion-heading"><button class="cl-accordion-button"> <svg class="cl-icon cl-accordion-icon" aria-hidden="true"> <use href="#cl-icon-down" /> </svg> How often can I use this tool? </button></h2><div class="cl-accordion-content-container"> <div class="cl-accordion-content csol-accordion-content -media-first -medium-media"> <div class="cl-rich-text csol-accordion-rich-text"><p>The tool is free to use as many times as you’d like. Use it to analyze your own brand or other companies in your industry to assess performance and visibility.</p></div></div> </div> </div> <div class="cl-accordion-item"><h2 class="cl-accordion-heading"><button class="cl-accordion-button"> <svg class="cl-icon cl-accordion-icon" aria-hidden="true"> <use href="#cl-icon-down" /> </svg> Who should use AI Search Grader? </button></h2><div class="cl-accordion-content-container"> <div class="cl-accordion-content csol-accordion-content -media-first -medium-media"> <div class="cl-rich-text csol-accordion-rich-text"><p>AI Search Grader is designed for anyone looking to better understand their brand presence in AI search engine results. This includes marketers, SEO experts, entrepreneurs, blog administrators, or anyone interested in enhancing their brand visibility to increase traffic, awareness, and sales.</p></div></div> </div> </div> <div class="cl-accordion-item"><h2 class="cl-accordion-heading"><button class="cl-accordion-button"> <svg class="cl-icon cl-accordion-icon" aria-hidden="true"> <use href="#cl-icon-down" /> </svg> Why is it important to analyze my brand on AI search engines? </button></h2><div class="cl-accordion-content-container"> <div class="cl-accordion-content csol-accordion-content -media-first -medium-media"> <div class="cl-rich-text csol-accordion-rich-text"><p>As more people move to generative AI search engines like ChatGPT and Perplexity for answers to their queries, brands will need to think beyond traditional search methods. If your brand is not visible or well-represented in AI search engine results, you could miss out on opportunities to engage with your potential audience and customers. By understanding how your brand appears, you can tailor strategies to improve visibility, relevance, and effectiveness in reaching and serving your audience in this evolving digital landscape.</p></div></div> </div> </div> </div> </div> </div> </section> </div> </div> <div id="hs_cos_wrapper_llm_grader_reduced_field_form" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" style="" data-hs-cos-general-type="widget" data-hs-cos-type="module"><div id="llm-grader-form-modal" class="msf-modal cl-modal" role="dialog" aria-modal="true" aria-labelledby="" aria-describedby="multi-step-form" data-cl-exit="false"> <div class="cl-modal-backdrop" data-cl-modal="close"> <div class="cl-modal-main"> <div class="cl-modal-header -white"> <button class="cl-modal-close" data-cl-modal="close" type="button"> <span class="visually-hidden">Close</span> <svg class="cl-icon" aria-hidden="true"><use href="#close" /></svg> </button> </div> <div id="multi-step-form" class="cl-modal-content 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