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id="main" class="site-main hfeed" itemscope="itemscope" itemtype="https://schema.org/CreativeWork"> <div class="ct-container-full" data-content="narrow" data-vertical-spacing="top"> <article id="post-13512" class="post-13512 post type-post status-publish format-standard has-post-thumbnail hentry category-publishing tag-authors tag-books tag-formatting"> <figure class="ct-featured-image "><div class="ct-media-container"><img width="1200" height="675" src="https://i0.wp.com/blog.lulu.com/wp-content/uploads/2018/01/032322-HowToFormat-Blog.png?fit=1200%2C675&ssl=1" class="attachment-full size-full wp-post-image" alt="Book Layout blog featured image" loading="lazy" decoding="async" srcset="https://i0.wp.com/blog.lulu.com/wp-content/uploads/2018/01/032322-HowToFormat-Blog.png?w=1200&ssl=1 1200w, https://i0.wp.com/blog.lulu.com/wp-content/uploads/2018/01/032322-HowToFormat-Blog.png?resize=500%2C281&ssl=1 500w, 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data-medium-file="https://i0.wp.com/blog.lulu.com/wp-content/uploads/2018/01/032322-HowToFormat-Blog.png?fit=500%2C281&ssl=1" data-large-file="https://i0.wp.com/blog.lulu.com/wp-content/uploads/2018/01/032322-HowToFormat-Blog.png?fit=889%2C500&ssl=1" itemprop="image" style="aspect-ratio: 16/9;" /></div></figure> <div class="hero-section ct-constrained-width" data-type="type-1"> <header class="entry-header"> <h1 class="page-title" title="11 Steps to a Professional Book Layout" itemprop="headline">11 Steps to a Professional Book Layout</h1><ul class="entry-meta" data-type="label:none" ><li class="meta-author" itemprop="author" itemscope="" itemtype="https://schema.org/Person"><a href="https://blog.lulu.com/author/paulhlulu/" tabindex="-1" class="ct-media-container-static"><img decoding="async" src="https://blog.lulu.com/wp-content/uploads/2022/05/Paul-H.png" width="30" height="30" style="height:30px" alt="Paul H"></a><span>By</span><a class="ct-meta-element-author" href="https://blog.lulu.com/author/paulhlulu/" title="Posts by Paul H" rel="author" itemprop="url" data-label="By"><span itemprop="name">Paul H</span></a></li></ul> </header> </div> <div class="entry-content is-layout-flow"> <div class="shared-counts-wrap before_content style-classic"><a href="https://www.facebook.com/sharer/sharer.php?u=https://blog.lulu.com/format-and-layout-like-a-pro/&display=popup&ref=plugin&src=share_button" title="Share on Facebook" target="_blank" rel="nofollow noopener noreferrer" class="shared-counts-button facebook shared-counts-no-count" data-postid="13512" data-social-network="Facebook" data-social-action="Share" data-social-target="https://blog.lulu.com/format-and-layout-like-a-pro/"><span class="shared-counts-icon-label"><span class="shared-counts-icon"><svg version="1.1" xmlns="http://www.w3.org/2000/svg" width="18.8125" height="32" viewBox="0 0 602 1024"><path d="M548 6.857v150.857h-89.714q-49.143 0-66.286 20.571t-17.143 61.714v108h167.429l-22.286 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598.857v324.571h-188v-302.857q0-60-23.143-94t-72.286-34q-36 0-60.286 19.714t-36.286 48.857q-6.286 17.143-6.286 46.286v316h-188q1.143-228 1.143-369.714t-0.571-169.143l-0.571-27.429h188v82.286h-1.143q11.429-18.286 23.429-32t32.286-29.714 49.714-24.857 65.429-8.857q97.714 0 157.143 64.857t59.429 190z"></path></svg></span><span class="shared-counts-label">LinkedIn</span></span></a><a href="https://pinterest.com/pin/create/button/?url=https://blog.lulu.com/format-and-layout-like-a-pro/&media=https://i0.wp.com/blog.lulu.com/wp-content/uploads/2018/01/032322-HowToFormat-Blog.png?fit=1200%2C675&ssl=1&description=11%20Steps%20to%20a%20Professional%20Book%20Layout" title="Share on Pinterest" target="_blank" rel="nofollow noopener noreferrer" class="shared-counts-button pinterest shared-counts-no-count" data-postid="13512" data-pin-do="none" data-social-network="Pinterest" data-social-action="Pin" data-social-target="https://blog.lulu.com/format-and-layout-like-a-pro/"><span class="shared-counts-icon-label"><span class="shared-counts-icon"><svg version="1.1" xmlns="http://www.w3.org/2000/svg" width="22.84375" height="32" viewBox="0 0 731 1024"><path d="M0 341.143q0-61.714 21.429-116.286t59.143-95.143 86.857-70.286 105.714-44.571 115.429-14.857q90.286 0 168 38t126.286 110.571 48.571 164q0 54.857-10.857 107.429t-34.286 101.143-57.143 85.429-82.857 58.857-108 22q-38.857 0-77.143-18.286t-54.857-50.286q-5.714 22.286-16 64.286t-13.429 54.286-11.714 40.571-14.857 40.571-18.286 35.714-26.286 44.286-35.429 49.429l-8 2.857-5.143-5.714q-8.571-89.714-8.571-107.429 0-52.571 12.286-118t38-164.286 29.714-116q-18.286-37.143-18.286-96.571 0-47.429 29.714-89.143t75.429-41.714q34.857 0 54.286 23.143t19.429 58.571q0 37.714-25.143 109.143t-25.143 106.857q0 36 25.714 59.714t62.286 23.714q31.429 0 58.286-14.286t44.857-38.857 32-54.286 21.714-63.143 11.429-63.429 3.714-56.857q0-98.857-62.571-154t-163.143-55.143q-114.286 0-190.857 74t-76.571 187.714q0 25.143 7.143 48.571t15.429 37.143 15.429 26 7.143 17.429q0 16-8.571 41.714t-21.143 25.714q-1.143 0-9.714-1.714-29.143-8.571-51.714-32t-34.857-54-18.571-61.714-6.286-60.857z"></path></svg></span><span class="shared-counts-label">Pin</span></span></a></div> <p>If you’ve self-published a book, you know the many challenges involved‌. As if writing a book isn’t hard enough, you’ll also need to plan your marketing, determine how to sell the book and know how to lay out a book. Looking at a book off a bookstore shelf, it’s easy to miss the work and time that goes into the book layout. Let me tell you—it’s a lot of work. A lot. </p> <p>Let’s review the best practice book page layout and page format. </p> <h2 class="wp-block-heading" id="h-how-to-layout-a-book" data-block-type="core">How to Layout a Book</h2> <p>Your book has four essential parts: the front matter, content, back matter, and cover. The first three combine to make your print-ready PDF file, while the cover will be designed separately. </p> <p>For this post, we will focus on the first three, but if you’re ready to work on your cover, ‌get started by reading this article.</p> <p>First things first, your book design turns your manuscript into a complete file for your book. Even though both are composed of your content—the story you must tell, a guide or manual, a textbook for the class you’re teaching—the manuscript is the raw content. You’ll need to carefully design your book file using book layout software to turn that manuscript into a print-ready file.  </p> <div class="alignwide wp-block-ugb-container ugb-container ugb-8be1981 ugb-container--v2 ugb-container--design-plain ugb-main-block ugb--hide-tablet ugb--hide-mobile" data-block-type="core"><style>.ugb-8be1981-wrapper > .ugb-container__side{padding-top:35px !important;padding-bottom:35px !important}.ugb-8be1981-wrapper.ugb-container__wrapper{padding-top:0 !important;padding-bottom:0 !important}</style><div class="ugb-inner-block"><div class="ugb-block-content"><div class="ugb-container__wrapper ugb-8be1981-wrapper"><div class="ugb-container__side"><div class="ugb-container__content-wrapper ugb-8be1981-content-wrapper"> <div class="klaviyo-form-VGjbty"></div> </div></div></div></div></div></div> <div class="wp-block-ugb-container ugb-container ugb-6f8b560 ugb-container--v2 ugb-container--design-plain ugb-main-block ugb--hide-desktop"><style>.ugb-6f8b560-wrapper > .ugb-container__side{padding-top:35px !important;padding-bottom:35px !important}.ugb-6f8b560-wrapper.ugb-container__wrapper{padding-top:0 !important;padding-bottom:0 !important}</style><div class="ugb-inner-block"><div class="ugb-block-content"><div class="ugb-container__wrapper ugb-6f8b560-wrapper"><div class="ugb-container__side"><div class="ugb-container__content-wrapper ugb-6f8b560-content-wrapper"> <div class="klaviyo-form-RQ2psk"></div> </div></div></div></div></div></div> <h2 class="wp-block-heading" id="h-best-book-layout-software" data-block-type="core">Best Book Layout Software</h2> <p>To reiterate, page layout design is not the same as word processing. You want to write and edit your book using a word processor but once the words are there, you’ll switch to a design software for all the book layout.</p> <p>You’ve got a ton of options for laying out your book file. You can use any program that can export a font-embedded PDF, but I strongly recommend using one of the tools I’ve (conveniently) reviewed in the past:</p> <div class="alignwide wp-block-ugb-blog-posts ugb-blog-posts ugb-8e851f3 ugb-blog-posts--v2 ugb-blog-posts--design-list ugb-blog-posts--columns-1 ugb-main-block ugb--hide-tablet ugb--hide-mobile"><style>.ugb-8e851f3 .ugb-blog-posts__featured-image{border-radius:4px !important}.ugb-8e851f3 .ugb-blog-posts__title{order:1 !important;font-size:24px !important;margin-bottom:22px !important}.ugb-8e851f3 .ugb-blog-posts__meta{order:4 !important;font-size:14px !important;color:#37455c !important;margin-bottom:36px !important}.ugb-8e851f3 .ugb-blog-posts__excerpt{order:5 !important}.ugb-8e851f3 .ugb-blog-posts__category{order:10 !important}.ugb-8e851f3 .ugb-blog-posts__item{grid-template-columns:400px minmax(0,1fr) !important}.ugb-8e851f3 .ugb-blog-posts__title a{color:var(--stk-global-color-52613,#0a101a) !important}.ugb-8e851f3 .ugb-blog-posts__title a:hover{opacity:0.8}.ugb-8e851f3 .ugb-blog-posts__excerpt,.ugb-8e851f3 .ugb-blog-posts__excerpt p{font-size:15px !important}.ugb-8e851f3 .ugb-inner-block{text-align:left}@media screen and (min-width:768px){.ugb-8e851f3 > .ugb-inner-block > .ugb-block-content > *{padding-top:0px !important;padding-bottom:0px !important;padding-right:0px !important;padding-left:0px !important}}</style><div class="ugb-inner-block"><div class="ugb-block-content"><article class="ugb-blog-posts__item"><figure class="ugb-blog-posts__featured-image ugb--shadow-3"><a href="https://blog.lulu.com/the-ultimate-guide-to-indesign-for-authors/"><img decoding="async" width="1200" height="675" src="https://i0.wp.com/blog.lulu.com/wp-content/uploads/2018/07/InDesign-for-Authors-Blog-Graphic-Header.png?fit=1200%2C675&ssl=1" class="attachment-full size-full wp-post-image" alt="InDesign for Authors Blog Graphic Header" data-attachment-id="22615" data-permalink="https://blog.lulu.com/the-ultimate-guide-to-indesign-for-authors/indesign-for-authors-blog-graphic-header/" data-orig-file="https://i0.wp.com/blog.lulu.com/wp-content/uploads/2018/07/InDesign-for-Authors-Blog-Graphic-Header.png?fit=1200%2C675&ssl=1" data-orig-size="1200,675" data-comments-opened="1" data-image-meta="{"aperture":"0","credit":"","camera":"","caption":"","created_timestamp":"0","copyright":"","focal_length":"0","iso":"0","shutter_speed":"0","title":"","orientation":"0"}" data-image-title="InDesign for Authors Blog Graphic Header" data-image-description="" data-image-caption="" data-medium-file="https://i0.wp.com/blog.lulu.com/wp-content/uploads/2018/07/InDesign-for-Authors-Blog-Graphic-Header.png?fit=500%2C281&ssl=1" data-large-file="https://i0.wp.com/blog.lulu.com/wp-content/uploads/2018/07/InDesign-for-Authors-Blog-Graphic-Header.png?fit=889%2C500&ssl=1" /></a></figure><div class="ugb-blog-posts__content"><h3 class="ugb-blog-posts__title"><a href="https://blog.lulu.com/the-ultimate-guide-to-indesign-for-authors/">The Ultimate Guide to InDesign for Authors</a></h3><aside class="entry-meta ugb-blog-posts__meta"><span>Paul H</span><span class="ugb-blog-posts__sep">·</span>July 26, 2018</aside><div class="ugb-blog-posts__excerpt"><p>Using InDesign to layout and prepare your book file has long been a standard. But actually using the software can be challenging. Let’s learn more!</p> </div></div></article></div></div></div> <div class="wp-block-stackable-posts alignwide stk-block-posts stk--hide-desktop stk--has-container stk-block stk-34b9a35 is-style-horizontal-2" data-v="2" data-block-id="34b9a35"><div class="stk-inner-blocks stk-content-align stk-34b9a35-column alignwide"><div class="stk-block-posts__items"><div class="stk-block-posts__item"><div class="stk-container stk-34b9a35-container stk-hover-parent"><a href="https://blog.lulu.com/the-ultimate-guide-to-indesign-for-authors/" class="stk-block-posts__image-link"><figure class="stk-img-wrapper stk-image--shape-stretch"><img decoding="async" width="889" height="500" src="https://i0.wp.com/blog.lulu.com/wp-content/uploads/2018/07/InDesign-for-Authors-Blog-Graphic-Header.png?fit=889%2C500&ssl=1" class="attachment-large size-large wp-post-image" alt="InDesign for Authors Blog Graphic Header" srcset="https://i0.wp.com/blog.lulu.com/wp-content/uploads/2018/07/InDesign-for-Authors-Blog-Graphic-Header.png?w=1200&ssl=1 1200w, https://i0.wp.com/blog.lulu.com/wp-content/uploads/2018/07/InDesign-for-Authors-Blog-Graphic-Header.png?resize=768%2C432&ssl=1 768w" sizes="(max-width: 889px) 100vw, 889px" data-attachment-id="22615" data-permalink="https://blog.lulu.com/the-ultimate-guide-to-indesign-for-authors/indesign-for-authors-blog-graphic-header/" data-orig-file="https://i0.wp.com/blog.lulu.com/wp-content/uploads/2018/07/InDesign-for-Authors-Blog-Graphic-Header.png?fit=1200%2C675&ssl=1" data-orig-size="1200,675" data-comments-opened="1" data-image-meta="{"aperture":"0","credit":"","camera":"","caption":"","created_timestamp":"0","copyright":"","focal_length":"0","iso":"0","shutter_speed":"0","title":"","orientation":"0"}" data-image-title="InDesign for Authors Blog Graphic Header" data-image-description="" data-image-caption="" data-medium-file="https://i0.wp.com/blog.lulu.com/wp-content/uploads/2018/07/InDesign-for-Authors-Blog-Graphic-Header.png?fit=500%2C281&ssl=1" data-large-file="https://i0.wp.com/blog.lulu.com/wp-content/uploads/2018/07/InDesign-for-Authors-Blog-Graphic-Header.png?fit=889%2C500&ssl=1" /></figure></a><article class="stk-container-padding"><h3 class="stk-block-posts__title has-text-color"><a href='https://blog.lulu.com/the-ultimate-guide-to-indesign-for-authors/'>The Ultimate Guide to InDesign for Authors</a></h3><aside class="stk-block-posts__meta stk-subtitle has-text-color"><span>Paul H</span><span class="stk-block-posts__meta-sep">·</span><time datetime="2018-07-26T05:00:10-04:00">July 26, 2018</time></aside></article></div></div></div><div class="stk-inner-blocks"></div></div></div> <div class="alignwide wp-block-ugb-blog-posts ugb-blog-posts ugb-f0ba150 ugb-blog-posts--v2 ugb-blog-posts--design-list ugb-blog-posts--columns-1 ugb-main-block ugb--hide-tablet ugb--hide-mobile"><style>.ugb-f0ba150 .ugb-blog-posts__featured-image{border-radius:4px !important}.ugb-f0ba150 .ugb-blog-posts__title{order:1 !important;font-size:24px !important;margin-bottom:22px !important}.ugb-f0ba150 .ugb-blog-posts__meta{order:4 !important;font-size:14px !important;color:#37455c !important;margin-bottom:36px !important}.ugb-f0ba150 .ugb-blog-posts__excerpt{order:5 !important}.ugb-f0ba150 .ugb-blog-posts__category{order:10 !important}.ugb-f0ba150 .ugb-blog-posts__item{grid-template-columns:400px minmax(0,1fr) !important}.ugb-f0ba150 .ugb-blog-posts__title a{color:var(--stk-global-color-52613,#0a101a) !important}.ugb-f0ba150 .ugb-blog-posts__title a:hover{opacity:0.8}.ugb-f0ba150 .ugb-blog-posts__excerpt,.ugb-f0ba150 .ugb-blog-posts__excerpt p{font-size:15px !important}.ugb-f0ba150 .ugb-inner-block{text-align:left}@media screen and (min-width:768px){.ugb-f0ba150 > .ugb-inner-block > .ugb-block-content > *{padding-top:0px !important;padding-bottom:0px !important;padding-right:0px !important;padding-left:0px !important}}</style><div class="ugb-inner-block"><div class="ugb-block-content"><article class="ugb-blog-posts__item"><figure class="ugb-blog-posts__featured-image ugb--shadow-3"><a href="https://blog.lulu.com/affinity-publisher-an-indesign-alternative/"><img loading="lazy" decoding="async" width="1200" height="630" src="https://i0.wp.com/blog.lulu.com/wp-content/uploads/2019/04/032619_AffinityPublisher-Facebook.png?fit=1200%2C630&ssl=1" class="attachment-full size-full wp-post-image" alt="Affinity Publisher Blog Graphic Header" data-attachment-id="38041" data-permalink="https://blog.lulu.com/affinity-publisher-an-indesign-alternative/032619_affinitypublisher-facebook/" data-orig-file="https://i0.wp.com/blog.lulu.com/wp-content/uploads/2019/04/032619_AffinityPublisher-Facebook.png?fit=1200%2C630&ssl=1" data-orig-size="1200,630" data-comments-opened="1" data-image-meta="{"aperture":"0","credit":"","camera":"","caption":"","created_timestamp":"0","copyright":"","focal_length":"0","iso":"0","shutter_speed":"0","title":"","orientation":"0"}" data-image-title="032619_AffinityPublisher-Facebook" data-image-description="" data-image-caption="" data-medium-file="https://i0.wp.com/blog.lulu.com/wp-content/uploads/2019/04/032619_AffinityPublisher-Facebook.png?fit=500%2C263&ssl=1" data-large-file="https://i0.wp.com/blog.lulu.com/wp-content/uploads/2019/04/032619_AffinityPublisher-Facebook.png?fit=900%2C473&ssl=1" /></a></figure><div class="ugb-blog-posts__content"><h3 class="ugb-blog-posts__title"><a href="https://blog.lulu.com/affinity-publisher-an-indesign-alternative/">Affinity Publisher Review: An InDesign Alternative</a></h3><aside class="entry-meta ugb-blog-posts__meta"><span>Paul H</span><span class="ugb-blog-posts__sep">·</span>April 5, 2019</aside><div class="ugb-blog-posts__excerpt"><p>Affinity Publisher is the newest publishing software to rival InDesign in features and pricing.</p> </div></div></article></div></div></div> <div class="wp-block-stackable-posts alignwide stk-block-posts stk--hide-desktop stk--has-container stk-block stk-05c1d8f is-style-horizontal-2" data-v="2" data-block-id="05c1d8f"><div class="stk-inner-blocks stk-content-align stk-05c1d8f-column alignwide"><div class="stk-block-posts__items"><div class="stk-block-posts__item"><div class="stk-container stk-05c1d8f-container stk-hover-parent"><a href="https://blog.lulu.com/affinity-publisher-an-indesign-alternative/" class="stk-block-posts__image-link"><figure class="stk-img-wrapper stk-image--shape-stretch"><img loading="lazy" decoding="async" width="900" height="473" src="https://i0.wp.com/blog.lulu.com/wp-content/uploads/2019/04/032619_AffinityPublisher-Facebook.png?fit=900%2C473&ssl=1" class="attachment-large size-large wp-post-image" alt="Affinity Publisher Blog Graphic Header" srcset="https://i0.wp.com/blog.lulu.com/wp-content/uploads/2019/04/032619_AffinityPublisher-Facebook.png?w=1200&ssl=1 1200w, https://i0.wp.com/blog.lulu.com/wp-content/uploads/2019/04/032619_AffinityPublisher-Facebook.png?resize=500%2C263&ssl=1 500w, https://i0.wp.com/blog.lulu.com/wp-content/uploads/2019/04/032619_AffinityPublisher-Facebook.png?resize=900%2C473&ssl=1 900w, https://i0.wp.com/blog.lulu.com/wp-content/uploads/2019/04/032619_AffinityPublisher-Facebook.png?resize=100%2C53&ssl=1 100w, https://i0.wp.com/blog.lulu.com/wp-content/uploads/2019/04/032619_AffinityPublisher-Facebook.png?resize=768%2C403&ssl=1 768w" sizes="auto, (max-width: 900px) 100vw, 900px" data-attachment-id="38041" data-permalink="https://blog.lulu.com/affinity-publisher-an-indesign-alternative/032619_affinitypublisher-facebook/" data-orig-file="https://i0.wp.com/blog.lulu.com/wp-content/uploads/2019/04/032619_AffinityPublisher-Facebook.png?fit=1200%2C630&ssl=1" data-orig-size="1200,630" data-comments-opened="1" data-image-meta="{"aperture":"0","credit":"","camera":"","caption":"","created_timestamp":"0","copyright":"","focal_length":"0","iso":"0","shutter_speed":"0","title":"","orientation":"0"}" data-image-title="032619_AffinityPublisher-Facebook" data-image-description="" data-image-caption="" data-medium-file="https://i0.wp.com/blog.lulu.com/wp-content/uploads/2019/04/032619_AffinityPublisher-Facebook.png?fit=500%2C263&ssl=1" data-large-file="https://i0.wp.com/blog.lulu.com/wp-content/uploads/2019/04/032619_AffinityPublisher-Facebook.png?fit=900%2C473&ssl=1" /></figure></a><article class="stk-container-padding"><h3 class="stk-block-posts__title has-text-color"><a href='https://blog.lulu.com/affinity-publisher-an-indesign-alternative/'>Affinity Publisher Review: An InDesign Alternative</a></h3><aside class="stk-block-posts__meta stk-subtitle has-text-color"><span>Paul H</span><span class="stk-block-posts__meta-sep">·</span><time datetime="2019-04-05T05:00:40-04:00">April 5, 2019</time></aside></article></div></div></div><div class="stk-inner-blocks"></div></div></div> <h2 class="wp-block-heading" id="h-parts-of-your-book-layout" data-block-type="core">Parts of Your Book Layout</h2> <p>Let’s quickly review the parts of a book that you design for your book layout.</p> <h3 class="wp-block-heading" id="h-content" data-block-type="core">Content</h3> <p>This is the meat of your book. The story you tell, the manual or guide you wrote to share your expertise, the history you’re recounting, or whatever your book might be. Remember, the content includes text and images, as well as anything else, like tables or charts. All of that is content.</p> <h3 class="wp-block-heading" id="h-front-matter" data-block-type="core">Front Matter</h3> <p>When you open a book, the first page is not the beginning of your story. No book opens directly to ‘Chapter 1’. You’ll see a half-title and full title, a copyright page, a table of contents, acknowledgments, an introduction, and any other information you need to provide a reader before they dive into the main content. All of this is collectively called Front Matter.</p> <h3 class="wp-block-heading" id="h-back-matter" data-block-type="core">Back Matter</h3> <p>Just like the Front Matter, Back Matter is everything after the main content of your book. Usually, this includes the About the Author, any sort of index or bibliography, and often a few blank pages.</p> <p>Learn more about <a href="https://blog.lulu.com/bookend-your-book-front-matter-and-back-matter/">Front and Back Matter</a>.</p> <h3 class="wp-block-heading" id="h-cover" data-block-type="core">Cover</h3> <p>Your cover is going to be an enormous piece of how you sell your book. For this post, we will not focus on the cover. But we’ve got some <a href="https://blog.lulu.com/cover-design-success/">great content about creating a cover</a>.</p> <div class="alignwide wp-block-ugb-cta ugb-cta ugb-4ac81f9 ugb-cta ugb-cta--v2 ugb-main-block ugb--hide-tablet ugb--hide-mobile" data-block-type="core"><style>.ugb-4ac81f9 .ugb-cta__item{border-radius:8px !important;background-image:url(https://blog.lulu.com/wp-content/uploads/2022/01/lulu-getting-started-banner-background.jpeg)}.ugb-4ac81f9 .ugb-cta__item:before{opacity:0.5}.ugb-4ac81f9 .ugb-cta__title{font-size:24px !important;font-weight:900 !important;color:var(--stk-global-color-76670,#ffffff);text-align:left !important}.ugb-4ac81f9 .ugb-cta__description{color:var(--stk-global-color-76670,#ffffff);text-align:left !important}.ugb-4ac81f9 .ugb-button-container{text-align:left !important}.ugb-4ac81f9 .ugb-button{background-color:#000083}.ugb-4ac81f9 .ugb-button .ugb-button--inner,.ugb-4ac81f9 .ugb-button svg:not(.ugb-custom-icon){color:#ffffff !important}</style><div class="ugb-inner-block"><div class="ugb-block-content"><div class="ugb-cta__item ugb--has-background-overlay"><h2 class="ugb-cta__title">New User Guide</h2><p class="ugb-cta__description">Jumpstart your publishing journey with our free guide!</p><div class="ugb-button-container"><a class="ugb-button ugb-button--size-normal" href="https://assets.lulu.com/media/guides/en/lulu-getting-started.pdf" target="_blank" rel="noopener noreferrer" title=""><span class="ugb-button--inner">Get the Guide</span></a></div></div></div></div></div> <div class="wp-block-ugb-cta ugb-cta ugb-19b6baa ugb-cta ugb-cta--v2 ugb-main-block ugb--has-custom-content-width ugb--hide-desktop ugb--hide-tablet"><style>.ugb-19b6baa .ugb-cta__item{border-radius:8px !important;background-image:url(https://blog.lulu.com/wp-content/uploads/2022/01/lulu-getting-started-banner-background.jpeg);background-position:top left}.ugb-19b6baa .ugb-cta__item:before{opacity:0.5}.ugb-19b6baa .ugb-cta__title{font-size:24px !important;font-weight:900 !important;color:var(--stk-global-color-76670,#ffffff);text-align:center !important}.ugb-19b6baa .ugb-cta__description{color:var(--stk-global-color-76670,#ffffff);text-align:center !important}.ugb-19b6baa .ugb-button-container{text-align:center !important}.ugb-19b6baa .ugb-button{background-color:#000083}.ugb-19b6baa .ugb-button .ugb-button--inner,.ugb-19b6baa .ugb-button svg:not(.ugb-custom-icon){color:#ffffff !important}.ugb-19b6baa.ugb-cta > .ugb-inner-block{max-width:350px !important}</style><div class="ugb-inner-block"><div class="ugb-block-content"><div class="ugb-cta__item ugb--has-background-overlay"><h2 class="ugb-cta__title">New User Guide</h2><p class="ugb-cta__description">Jumpstart your publishing journey with our free guide!</p><div class="ugb-button-container"><a class="ugb-button ugb-button--size-normal" href="https://assets.lulu.com/media/guides/en/lulu-getting-started.pdf" target="_blank" rel="noopener noreferrer" title=""><span class="ugb-button--inner">Get the Guide</span></a></div></div></div></div></div> <h2 class="wp-block-heading" id="h-solving-the-book-layout-puzzle" data-block-type="core">Solving the Book Layout Puzzle</h2> <p>I’ve written a great deal about laying out your book, and we even have an <a href="https://help.lulu.com/en/support/solutions/64000160117">entire section of our knowledge base</a> dedicated to these questions. While there are specific details you’ll need to focus on (I’ll get to those next), it’s important to acknowledge that every book layout is unique. </p> <p>When you approach the problem of how to lay out a book, you need to first clearly define what kind of book you’ll be designing. That might be obvious when comparing a textbook to a graphic novel or a photo book to a fiction book. But even similar books, like a fictional story and a memoir, will have some unique elements—everything from fonts to endnotes to the use of graphics.</p> <p>Once you have a sense of the ‌book, creating a professional page design hinges on meeting reader expectations. Sometimes an uncommon design can work, but with anything, it’s best to start simple and only approach weird or genre-bending designs once you’ve mastered a basic book layout.</p> <p>With that in mind, these 11 points are relevant when designing any kind of book. Some ‌details will change, but if you don’t get each of these steps done right, you risk your book <a href="https://blog.lulu.com/5-visual-indicators-your-book-is-self-published/">appearing unprofessional</a> (and likely causing potential readers to pass it over).  </p> <h2 class="wp-block-heading" id="h-11-steps-to-a-professional-book-layout" data-block-type="core">11 Steps to a Professional Book Layout</h2> <h2 class="wp-block-heading" id="h-1-finish-the-book" data-block-type="core">#1 Finish the Book</h2> <p>If that first point made you roll your eyes, please stick with me here. It may seem obvious that the content needs to be done before you can start creating the book. </p> <p>But that’s not always the way our brains (or creative processes) work. I have to restrain myself from tinkering with fonts, adding text formatting or page margins, and working on my page layout while I write.</p> <p>There’s a very practical reason to finish all the writing, editing, and revising before laying out your book: each edit will change the character count in your file, potentially shifting formatting. Those shifts can affect page layout, numbering, and more.</p> <p>So the key takeaway here is: Don’t tinker with layout or formatting while you write and edit. </p> <div class="alignwide wp-block-ugb-blog-posts ugb-blog-posts ugb-0677870 ugb-blog-posts--v2 ugb-blog-posts--design-list ugb-blog-posts--columns-1 ugb-main-block ugb--hide-tablet ugb--hide-mobile"><style>.ugb-0677870 .ugb-blog-posts__featured-image{border-radius:4px !important}.ugb-0677870 .ugb-blog-posts__title{order:1 !important;font-size:24px !important;margin-bottom:22px !important}.ugb-0677870 .ugb-blog-posts__meta{order:4 !important;font-size:14px !important;color:#37455c !important;margin-bottom:36px !important}.ugb-0677870 .ugb-blog-posts__excerpt{order:5 !important}.ugb-0677870 .ugb-blog-posts__category{order:10 !important}.ugb-0677870 .ugb-blog-posts__item{grid-template-columns:400px minmax(0,1fr) !important}.ugb-0677870 .ugb-blog-posts__title a{color:var(--stk-global-color-52613,#0a101a) !important}.ugb-0677870 .ugb-blog-posts__title a:hover{opacity:0.8}.ugb-0677870 .ugb-blog-posts__excerpt,.ugb-0677870 .ugb-blog-posts__excerpt p{font-size:15px !important}.ugb-0677870 .ugb-inner-block{text-align:left}@media screen and (min-width:768px){.ugb-0677870 > .ugb-inner-block > .ugb-block-content > *{padding-top:0px !important;padding-bottom:0px !important;padding-right:0px !important;padding-left:0px !important}}</style><div class="ugb-inner-block"><div class="ugb-block-content"><article class="ugb-blog-posts__item"><figure class="ugb-blog-posts__featured-image ugb--shadow-3"><a href="https://blog.lulu.com/book-spine/"><img loading="lazy" decoding="async" width="1200" height="675" src="https://i0.wp.com/blog.lulu.com/wp-content/uploads/2020/07/072920-SpineCover-Blog.png?fit=1200%2C675&ssl=1" class="attachment-full size-full wp-post-image" alt="Book Spine and Cover Best Practices" data-attachment-id="25826" data-permalink="https://blog.lulu.com/book-spine/072920-spinecover-blog/" data-orig-file="https://i0.wp.com/blog.lulu.com/wp-content/uploads/2020/07/072920-SpineCover-Blog.png?fit=1200%2C675&ssl=1" data-orig-size="1200,675" data-comments-opened="1" data-image-meta="{"aperture":"0","credit":"","camera":"","caption":"","created_timestamp":"0","copyright":"","focal_length":"0","iso":"0","shutter_speed":"0","title":"","orientation":"0"}" data-image-title="072920-Spine&Cover-Blog" data-image-description="" data-image-caption="" data-medium-file="https://i0.wp.com/blog.lulu.com/wp-content/uploads/2020/07/072920-SpineCover-Blog.png?fit=500%2C281&ssl=1" data-large-file="https://i0.wp.com/blog.lulu.com/wp-content/uploads/2020/07/072920-SpineCover-Blog.png?fit=889%2C500&ssl=1" /></a></figure><div class="ugb-blog-posts__content"><h3 class="ugb-blog-posts__title"><a href="https://blog.lulu.com/book-spine/">Book Spine and Cover Best Practices</a></h3><aside class="entry-meta ugb-blog-posts__meta"><span>Paul H</span><span class="ugb-blog-posts__sep">·</span>July 31, 2020</aside><div class="ugb-blog-posts__excerpt"><p>Your book’s spine is an often overlooked piece of your cover. But a book spine requires some special attention. And ignoring it can ruin your cover!</p> </div></div></article></div></div></div> <div class="wp-block-stackable-posts alignwide stk-block-posts stk--hide-desktop stk--has-container stk-block stk-76e66bd is-style-horizontal-2" data-v="2" data-block-id="76e66bd"><div class="stk-inner-blocks stk-content-align stk-76e66bd-column alignwide"><div class="stk-block-posts__items"><div class="stk-block-posts__item"><div class="stk-container stk-76e66bd-container stk-hover-parent"><a href="https://blog.lulu.com/book-spine/" class="stk-block-posts__image-link"><figure class="stk-img-wrapper stk-image--shape-stretch"><img loading="lazy" decoding="async" width="889" height="500" src="https://i0.wp.com/blog.lulu.com/wp-content/uploads/2020/07/072920-SpineCover-Blog.png?fit=889%2C500&ssl=1" class="attachment-large size-large wp-post-image" alt="Book Spine and Cover Best Practices" srcset="https://i0.wp.com/blog.lulu.com/wp-content/uploads/2020/07/072920-SpineCover-Blog.png?w=1200&ssl=1 1200w, https://i0.wp.com/blog.lulu.com/wp-content/uploads/2020/07/072920-SpineCover-Blog.png?resize=768%2C432&ssl=1 768w" sizes="auto, (max-width: 889px) 100vw, 889px" data-attachment-id="25826" data-permalink="https://blog.lulu.com/book-spine/072920-spinecover-blog/" data-orig-file="https://i0.wp.com/blog.lulu.com/wp-content/uploads/2020/07/072920-SpineCover-Blog.png?fit=1200%2C675&ssl=1" data-orig-size="1200,675" data-comments-opened="1" data-image-meta="{"aperture":"0","credit":"","camera":"","caption":"","created_timestamp":"0","copyright":"","focal_length":"0","iso":"0","shutter_speed":"0","title":"","orientation":"0"}" data-image-title="072920-Spine&Cover-Blog" data-image-description="" data-image-caption="" data-medium-file="https://i0.wp.com/blog.lulu.com/wp-content/uploads/2020/07/072920-SpineCover-Blog.png?fit=500%2C281&ssl=1" data-large-file="https://i0.wp.com/blog.lulu.com/wp-content/uploads/2020/07/072920-SpineCover-Blog.png?fit=889%2C500&ssl=1" /></figure></a><article class="stk-container-padding"><h3 class="stk-block-posts__title has-text-color"><a href='https://blog.lulu.com/book-spine/'>Book Spine and Cover Best Practices</a></h3><aside class="stk-block-posts__meta stk-subtitle has-text-color"><span>Paul H</span><span class="stk-block-posts__meta-sep">·</span><time datetime="2020-07-31T05:00:00-04:00">July 31, 2020</time></aside></article></div></div></div><div class="stk-inner-blocks"></div></div></div> <h2 class="wp-block-heading" id="h-2-create-front-back-matter" data-block-type="core">#2 Create Front & Back Matter</h2> <p>Pick a book off your shelf and look at the first few pages. You’ll see a title page, copyright, maybe a table of contents, or some critic’s reviews of the book. That’s your Front Matter. </p> <p>Now take that same book and go to the end.</p> <p>You’ll probably see some acknowledgments, an <em>about the author</em> page, and maybe some advertising for the next book from that author. That’s your Back Matter.</p> <p>The <a href="https://blog.lulu.com/bookend-your-book-front-matter-and-back-matter/">front and back matter bookend your book</a>. </p> <p>Your front and back matter need to be part of your content. I suggest creating a new version of your finished manuscript and labeling it ‘print’ in the filename. That’s the file you should add the front and back matter to. </p> <p>Be aware of blank pages in your front matter. Most books will have a blank page or two, particularly in the front matter. We usually do this to set up <a href="https://www.juliekaren.com/blog/2018/7/10/what-does-the-term-spread-refer-to" target="_blank" rel="noreferrer noopener">the spread layout</a> for the rest of the book. </p> <div class="alignwide wp-block-ugb-cta ugb-cta ugb-1b1abf6 ugb-cta ugb-cta--v2 ugb-main-block ugb--hide-tablet ugb--hide-mobile" data-block-type="core"><style>.ugb-1b1abf6 .ugb-cta__item{border-radius:8px !important;background-image:url(https://blog.lulu.com/wp-content/uploads/2021/03/lulu-partners-banner-background.jpeg)}.ugb-1b1abf6 .ugb-cta__item:before{opacity:0.5}.ugb-1b1abf6 .ugb-cta__title{font-size:24px !important;font-weight:700 !important;color:var(--ast-global-color-5);text-align:left !important}.ugb-1b1abf6 .ugb-cta__description{color:var(--ast-global-color-5);text-align:left !important}.ugb-1b1abf6 .ugb-button-container{text-align:left !important}.ugb-1b1abf6 .ugb-button{background-color:#000083}.ugb-1b1abf6 .ugb-button .ugb-button--inner,.ugb-1b1abf6 .ugb-button svg:not(.ugb-custom-icon){color:#ffffff !important}</style><div class="ugb-inner-block"><div class="ugb-block-content"><div class="ugb-cta__item ugb--has-background-overlay"><h2 class="ugb-cta__title">Hire a Pro</h2><p class="ugb-cta__description">Browse Lulu’s collection of professional designers, <br>editors, and marketers to help you publish like a pro!</p><div class="ugb-button-container"><a class="ugb-button ugb-button--size-normal" href="https://www.lulu.com/partners" target="_blank" rel="noopener noreferrer" title=""><span class="ugb-button--inner">Find a Partner</span></a></div></div></div></div></div> <div class="wp-block-ugb-cta ugb-cta ugb-ed27bf2 ugb-cta ugb-cta--v2 ugb-main-block ugb--has-custom-content-width ugb--hide-desktop"><style>.ugb-ed27bf2 .ugb-cta__title,.ugb-ed27bf2 .ugb-cta__description,.ugb-ed27bf2 .ugb-button-container{text-align:center !important}.ugb-ed27bf2 .ugb-cta__item{border-radius:8px !important;background-image:url(https://blog.lulu.com/wp-content/uploads/2021/06/lulu-partners-banner-background.jpeg);background-position:top left}.ugb-ed27bf2 .ugb-cta__item:before{opacity:0.5}.ugb-ed27bf2 .ugb-cta__title{color:var(--ast-global-color-5)}.ugb-ed27bf2 .ugb-cta__description{color:var(--ast-global-color-5)}.ugb-ed27bf2 .ugb-button{background-color:#000083}.ugb-ed27bf2 .ugb-button .ugb-button--inner,.ugb-ed27bf2 .ugb-button svg:not(.ugb-custom-icon){color:#ffffff !important}.ugb-ed27bf2 .ugb-inner-block{text-align:center}.ugb-ed27bf2.ugb-cta > .ugb-inner-block{max-width:350px !important}</style><div class="ugb-inner-block"><div class="ugb-block-content"><div class="ugb-cta__item ugb--has-background-overlay"><h2 class="ugb-cta__title">Hire a Pro</h2><p class="ugb-cta__description">Browse professional designers, editors, and marketers to help you publish like a pro!</p><div class="ugb-button-container"><a class="ugb-button ugb-button--size-normal" href="https://www.lulu.com/partners" target="_blank" rel="noopener noreferrer" title=""><span class="ugb-button--inner">Find a Partner</span></a></div></div></div></div></div> <h2 class="wp-block-heading" id="h-3-research-genre-style" data-block-type="core">#3 Research Genre & Style</h2> <p>You’ve written a sprawling historical romance. There’s passion and drama and deception. </p> <p>Then you publish it with a cover depicting two robots attempting to salsa dance. Despite your Danielle-Steele-level romance writing, the book doesn’t sell. </p> <p>When you’re writing and publishing, there’s a fine line between being original and meeting expectations. You need a book that visually and physically meets the reader’s expectations of your genre, while the contents are unique and engaging.</p> <p>Fortunately, this exercise is relatively easy.</p> <p>First, make a list of five books you’ve read that are thematically similar to your book. Then search those books and look at the genres they’re in across a few online bookstores. Write those genres down and look for repeats among the five titles. </p> <p>Somewhere <a href="https://en.wikipedia.org/wiki/List_of_writing_genres" target="_blank" rel="noreferrer noopener">in there is your genre</a>. </p> <p>Last step; search your genre and look at best practices for layout, <a href="https://blog.lulu.com/which-font-should-i-use-for-my-book/">font</a>, and cover design. You’ll want to hold to those standards to create a book that <em>looks </em>like your genre to readers.</p> <h2 class="wp-block-heading" id="h-4-create-a-style-guide" data-block-type="core">#4 Create a Style Guide</h2> <p>I love guides and templates. It’s an easy way to ensure long-term consistency. For your books, that’s akin to branding. You don’t see brands like Nike or McDonald’s flippantly changing their logos or fonts, do you? </p> <p>A <a href="https://blog.lulu.com/writing-style-guide-for-your-book/">style guide for your book</a> is helpful for your formatting and doubly useful if you hire a designer for the interior or cover. Here’s a basic style guide template I like to use:</p> <div class="wp-block-ugb-container ugb-container ugb-01e00c6 ugb-container--v2 ugb-container--design-basic ugb-main-block"><style>.ugb-01e00c6-wrapper.ugb-container__wrapper{padding-top:0 !important;padding-bottom:0 !important}.ugb-01e00c6-wrapper > .ugb-container__side{padding-top:35px !important;padding-bottom:35px !important}</style><div class="ugb-inner-block"><div class="ugb-block-content"><div class="ugb-container__wrapper ugb-01e00c6-wrapper"><div class="ugb-container__side"><div class="ugb-container__content-wrapper ugb-01e00c6-content-wrapper"> <h3 class="wp-block-heading" id="h-fonts" data-block-type="core">Fonts</h3> <p>Heading 1 (Title) – <em>Style / Weight / Size </em></p> <p>Heading 2 (Chapters) – <em>Style / Weight / Size</em></p> <p>Body – <em>Style / Weight / Size</em></p> <p>Header/Footer – <em>Style / Weight / Size</em></p> <p>Title/cover #1 – <em>Style / Weight / Size</em></p> <p>Title/cover #2 – <em>Style / Weight / Size</em></p> <h3 class="wp-block-heading" id="h-page" data-block-type="core">Page</h3> <p>Size – </p> <p>Trim size – </p> <p>Margins – </p> <h3 class="wp-block-heading" id="h-colors" data-block-type="core">Colors</h3> <p>Primary color – #<em>hexcode</em></p> <p>Secondary color – #<em>hexcode</em></p> <p>Black/text – #<em>hexcode</em></p> <p>Title/cover – #<em>hexcode</em></p> </div></div></div></div></div></div> <p>Your guide can be as simple or as detailed as you’d like. Once your style guide is ready, you’ll have a document on hand to reference as you lay out your book.</p> <h2 class="wp-block-heading" id="h-5-set-up-your-pages-master-pages" data-block-type="core">#5 Set Up Your Pages (Master Pages)</h2> <p>Open up your preferred layout software. Create a new, blank file or open a template from Lulu. If you wrote your book in Word and use Word for the layout, you should still open a new document to begin the page layout.  </p> <p>You’ll need to know your page size (informed by your genre research, naturally). I recommend downloading the appropriate template bundle and using our single-page template to start your project.</p> <p>Open up the page and verify the dimensions. Yes, even if you use a template, you should still check the page setup specs to be certain everything is right. You’ll have some preset margins too; you may need to adjust those based on your book design.</p> <p>If you’re in Affinity or InDesign, you’ll want to <a href="https://helpx.adobe.com/indesign/using/master-pages.html" target="_blank" rel="noreferrer noopener">prepare Master Pages</a>. I usually have a Master for the front/back matter and another Master for the body. That makes it easy to apply a running header/footer (with title/chapter/author and page numbering) to just the body of your book. </p> <div class="wp-block-stackable-columns alignwide stk-block-columns stk-block stk-cc18ad1 stk-block-background" data-block-id="cc18ad1" data-block-type="core"><style>.stk-cc18ad1{background-color:var(--ast-global-color-5) !important;border-radius:10px !important;overflow:hidden !important;box-shadow:0 0 0 1px #7878781a !important;margin-bottom:20px !important}.stk-cc18ad1:before{background-color:var(--ast-global-color-5) !important}</style><div class="stk-row stk-inner-blocks stk-block-content stk-content-align stk-cc18ad1-column alignwide"> <div class="wp-block-stackable-column stk-block-column stk-column stk-block stk-5101ea6" data-v="4" data-block-id="5101ea6"><div class="stk-column-wrapper stk-block-column__content stk-container stk-5101ea6-container stk--no-background stk--no-padding"><div class="stk-block-content stk-inner-blocks stk-5101ea6-inner-blocks"> <div class="wp-block-ugb-feature ugb-feature ugb-cf7f663 ugb-feature--v2 ugb-feature--design-plain ugb-main-block"><style>.ugb-cf7f663 .ugb-feature__description{font-size:14px !important}.ugb-cf7f663 .ugb-button{background-color:#000083}.ugb-cf7f663 .ugb-button .ugb-button--inner,.ugb-cf7f663 .ugb-button svg:not(.ugb-custom-icon){color:#ffffff !important}@media screen and (min-width:768px){.ugb-cf7f663 .ugb-img{width:889px;height:auto !important}}</style><div class="ugb-inner-block"><div class="ugb-block-content"><div class="ugb-feature__item"><div class="ugb-feature__content"><h2 class="ugb-feature__title">Book Creation Guide</h2><p class="ugb-feature__description">Our free guide to creating your book PDF files and preparing your work for publishing and printing with Lulu.</p><div class="ugb-button-container"><a class="ugb-button ugb-button--size-normal" href="https://assets.lulu.com/media/guides/en/lulu-book-creation-guide.pdf?_gl=1*hwp9b1*_ga*MTY3NDIwNDQ0OC4xNjE4NDg1MjI3*_ga_E4HSQJ4YSL*MTYyMTUxNDgzNi45OS4xLjE2MjE1MTQ4NDEuMA..&_ga=2.40524134.511911002.1621250449-1674204448.1618485227" target="_blank" rel="noopener noreferrer" title=""><span class="ugb-button--inner">Download Free Guide</span></a></div></div><div class="ugb-feature__image-side"><img data-recalc-dims="1" width="1280" decoding="async" data-attachment-id="44613" data-permalink="https://blog.lulu.com/lulu-book-creation-guide-card-2x/" data-orig-file="https://i0.wp.com/blog.lulu.com/wp-content/uploads/2024/07/lulu-book-creation-guide-card-2x.webp?fit=960%2C540&ssl=1" data-orig-size="960,540" data-comments-opened="1" data-image-meta="{"aperture":"0","credit":"","camera":"","caption":"","created_timestamp":"0","copyright":"","focal_length":"0","iso":"0","shutter_speed":"0","title":"","orientation":"0"}" data-image-title="lulu-book-creation-guide-card-2x" data-image-description="" data-image-caption="" data-medium-file="https://i0.wp.com/blog.lulu.com/wp-content/uploads/2024/07/lulu-book-creation-guide-card-2x.webp?fit=500%2C281&ssl=1" data-large-file="https://i0.wp.com/blog.lulu.com/wp-content/uploads/2024/07/lulu-book-creation-guide-card-2x.webp?fit=889%2C500&ssl=1" class="ugb-feature__image ugb-img wp-image-44613 ugb-image--shape-stretch" src="https://i0.wp.com/blog.lulu.com/wp-content/uploads/2024/07/lulu-book-creation-guide-card-2x.webp?fit=1280%2C500&ssl=1" alt="Lulu's free guide to creating your book files and publishing" title="" height="500" srcset="https://i0.wp.com/blog.lulu.com/wp-content/uploads/2024/07/lulu-book-creation-guide-card-2x.webp?resize=889%2C500&ssl=1 889w, https://i0.wp.com/blog.lulu.com/wp-content/uploads/2024/07/lulu-book-creation-guide-card-2x.webp?resize=500%2C281&ssl=1 500w, https://i0.wp.com/blog.lulu.com/wp-content/uploads/2024/07/lulu-book-creation-guide-card-2x.webp?resize=100%2C56&ssl=1 100w, https://i0.wp.com/blog.lulu.com/wp-content/uploads/2024/07/lulu-book-creation-guide-card-2x.webp?resize=768%2C432&ssl=1 768w, https://i0.wp.com/blog.lulu.com/wp-content/uploads/2024/07/lulu-book-creation-guide-card-2x.webp?resize=150%2C84&ssl=1 150w, https://i0.wp.com/blog.lulu.com/wp-content/uploads/2024/07/lulu-book-creation-guide-card-2x.webp?w=960&ssl=1 960w" sizes="(max-width: 889px) 100vw, 889px" /></div></div></div></div></div> </div></div></div> </div></div> <h2 class="wp-block-heading" id="h-6-add-your-content" data-block-type="core">#6 Add Your Content</h2> <p>I like to add my content in sections. First the front matter, then I add the body text a chapter or section at a time. As I add content, I do minor fixes and <a href="https://blog.lulu.com/page-layout/">set up my page breaks</a>. That’s about it, though. </p> <p>If you’re using Affinity or InDesign, you’ll want to check that none of your text boxes are overflowing. With a Master for the body pages set to include page numbering, ‌check on that too. Your software and templates will get almost everything right, but you should still double-check to be sure. Now is a good time to look critically at the white space, line height, indentations, and other book layout factors that will affect your reader’s experience.</p> <p>It’s very important to note that you do not want to fuss with <a href="https://blog.lulu.com/microsoft-word-page-numbering-4-steps-to-perfection/">page numbers if you are using MS Word</a>. Not yet, at least. Save them for last, right before you export the PDF.</p> <div class="alignwide wp-block-ugb-cta ugb-cta ugb-932b6bc ugb-cta ugb-cta--v2 ugb-main-block ugb--hide-tablet ugb--hide-mobile" data-block-type="core"><style>.ugb-932b6bc .ugb-cta__item{border-radius:8px !important;background-image:url(https://blog.lulu.com/wp-content/uploads/2021/06/lulu-account-registration-content-banner.jpeg)}.ugb-932b6bc .ugb-cta__item:before{opacity:0.5}.ugb-932b6bc .ugb-cta__title{font-size:24px !important;font-weight:900 !important;color:var(--stk-global-color-76670,#ffffff);text-align:left !important}.ugb-932b6bc .ugb-cta__description{margin-bottom:40px !important;color:var(--stk-global-color-76670,#ffffff);text-align:left !important}.ugb-932b6bc .ugb-button-container{text-align:left !important}.ugb-932b6bc .ugb-button{background-color:#000083}.ugb-932b6bc .ugb-button .ugb-button--inner,.ugb-932b6bc .ugb-button svg:not(.ugb-custom-icon){color:var(--stk-global-color-76670,#ffffff) !important}</style><div class="ugb-inner-block"><div class="ugb-block-content"><div class="ugb-cta__item ugb-container-link ugb--has-background-overlay"><h2 class="ugb-cta__title">Your Free Lulu Account</h2><p class="ugb-cta__description"><meta charset="utf-8">Create a Lulu account today to print and <br>publish your book for readers all over the world.</p><div class="ugb-button-container"><a class="ugb-button ugb-button--size-normal" href="https://lulu.com/register&ui_locales=en" target="_blank" rel="noopener noreferrer" title=""><span class="ugb-button--inner">Create a Free Account</span></a></div><a tabindex="-1" aria-hidden="true" href="https://lulu.com/register&ui_locales=en" target="_blank" rel="noopener noreferrer"></a></div></div></div></div> <div class="aligncenter wp-block-ugb-cta ugb-cta ugb-300cd93 ugb-cta ugb-cta--v2 ugb-main-block ugb--has-custom-content-width ugb--hide-desktop ugb--hide-tablet"><style>.ugb-300cd93 .ugb-cta__item{border-radius:8px !important;background-image:url(https://blog.lulu.com/wp-content/uploads/2021/06/lulu-account-registration-content-banner.jpeg);background-position:top left;background-size:cover}.ugb-300cd93 .ugb-cta__item:before{opacity:0.5}.ugb-300cd93 .ugb-cta__title{font-weight:900 !important;color:var(--stk-global-color-76670,#ffffff);text-align:center !important}.ugb-300cd93 .ugb-cta__description{color:var(--stk-global-color-76670,#ffffff);text-align:center !important}.ugb-300cd93 .ugb-button-container{text-align:center !important}.ugb-300cd93 .ugb-button{background-color:#000083}.ugb-300cd93 .ugb-button .ugb-button--inner,.ugb-300cd93 .ugb-button svg:not(.ugb-custom-icon){color:var(--stk-global-color-76670,#ffffff) !important}.ugb-300cd93.ugb-cta > .ugb-inner-block{max-width:350px !important}</style><div class="ugb-inner-block"><div class="ugb-block-content"><div class="ugb-cta__item ugb-container-link ugb--has-background-overlay"><h2 class="ugb-cta__title">Your Free Lulu Account</h2><p class="ugb-cta__description">Create a Lulu account today to print and publish your book.</p><div class="ugb-button-container"><a class="ugb-button ugb-button--size-normal" href="https://lulu.com/register&ui_locales=en" target="_blank" rel="noopener noreferrer" title=""><span class="ugb-button--inner">Create a Free Account</span></a></div><a tabindex="-1" aria-hidden="true" href="https://lulu.com/register&ui_locales=en" target="_blank" rel="noopener noreferrer"></a></div></div></div></div> <h2 class="wp-block-heading" id="h-7-page-vs-spread-setup" data-block-type="core">#7 Page vs. Spread Setup</h2> <p>This can be tricky. For most of us, it’s easier to layout a book in Spreads, but print-on-demand printers want files in Pages. </p> <p>Here’s an example:</p> <div class="wp-block-ugb-columns ugb-columns ugb-273ea05 ugb-columns--design-plain ugb-columns--columns-2 ugb-main-block"><div class="ugb-inner-block"><div class="ugb-block-content"><div class="ugb-columns__item ugb-273ea05-content-wrapper"> <div class="wp-block-ugb-column ugb-column ugb-838f97f ugb-column--design-plain ugb-main-block"><div class="ugb-inner-block"><div class="ugb-block-content"><div class="ugb-column__item ugb-838f97f-column-wrapper"><div class="ugb-column__content-wrapper"> <figure class="wp-block-image size-large" data-block-type="core"><img data-recalc-dims="1" loading="lazy" decoding="async" width="547" height="736" data-attachment-id="29978" data-permalink="https://blog.lulu.com/?attachment_id=29978" data-orig-file="https://i0.wp.com/blog.lulu.com/wp-content/uploads/2021/06/Pages-example.png?fit=547%2C736&ssl=1" data-orig-size="547,736" data-comments-opened="1" data-image-meta="{"aperture":"0","credit":"","camera":"","caption":"","created_timestamp":"0","copyright":"","focal_length":"0","iso":"0","shutter_speed":"0","title":"","orientation":"0"}" data-image-title="Pages-example" data-image-description="" data-image-caption="" data-medium-file="https://i0.wp.com/blog.lulu.com/wp-content/uploads/2021/06/Pages-example.png?fit=223%2C300&ssl=1" data-large-file="https://i0.wp.com/blog.lulu.com/wp-content/uploads/2021/06/Pages-example.png?fit=372%2C500&ssl=1" src="https://i0.wp.com/blog.lulu.com/wp-content/uploads/2021/06/Pages-example.png?resize=547%2C736&ssl=1" alt="Individual page layout" class="wp-image-29978"/><figcaption class="wp-element-caption">Pages</figcaption></figure> </div></div></div></div></div> <div class="wp-block-ugb-column ugb-column ugb-ab7a832 ugb-column--design-plain ugb-main-block"><div class="ugb-inner-block"><div class="ugb-block-content"><div class="ugb-column__item ugb-ab7a832-column-wrapper"><div class="ugb-column__content-wrapper"> <figure class="wp-block-image size-large" data-block-type="core"><img data-recalc-dims="1" loading="lazy" decoding="async" width="553" height="746" data-attachment-id="29979" data-permalink="https://blog.lulu.com/?attachment_id=29979" data-orig-file="https://i0.wp.com/blog.lulu.com/wp-content/uploads/2021/06/Spreads-example.png?fit=553%2C746&ssl=1" data-orig-size="553,746" data-comments-opened="1" data-image-meta="{"aperture":"0","credit":"","camera":"","caption":"","created_timestamp":"0","copyright":"","focal_length":"0","iso":"0","shutter_speed":"0","title":"","orientation":"0"}" data-image-title="Spreads-example" data-image-description="" data-image-caption="" data-medium-file="https://i0.wp.com/blog.lulu.com/wp-content/uploads/2021/06/Spreads-example.png?fit=222%2C300&ssl=1" data-large-file="https://i0.wp.com/blog.lulu.com/wp-content/uploads/2021/06/Spreads-example.png?fit=371%2C500&ssl=1" src="https://i0.wp.com/blog.lulu.com/wp-content/uploads/2021/06/Spreads-example.png?resize=553%2C746&ssl=1" alt="Pages set up as spreads" class="wp-image-29979"/><figcaption class="wp-element-caption">Spreads</figcaption></figure> </div></div></div></div></div> </div></div></div></div> <p>When you’re viewing a file as spreads, your software pairs the pages just like they would be when you’re holding a book open. It’s incredibly helpful to see the book the way a reader will see it when you’re doing the layout and design.</p> <p>But once it’s time to print, you need those individual pages. You could work in pages, but that creates the risk of misaligning your final PDF pages. InDesign and Affinity Publisher will give you options when exporting your PDF—either individual pages or spreads. Always be sure to select ‘pages’ so your print-ready PDF can be printed.</p> <p>InDesign and Affinity make it easy to choose ‘pages’ when exporting to give you a spread view of the book while designing and a PDF of individual pages.</p> <h2 class="wp-block-heading" id="h-8-respect-the-first-page" data-block-type="core">#8 Respect the First Page</h2> <p>Here’s that Spreads image again with a couple of notes:</p> <figure class="wp-block-image size-large" data-block-type="core"><img data-recalc-dims="1" loading="lazy" decoding="async" width="942" height="712" data-attachment-id="29981" data-permalink="https://blog.lulu.com/?attachment_id=29981" data-orig-file="https://i0.wp.com/blog.lulu.com/wp-content/uploads/2021/06/page-vs-spread.png?fit=942%2C712&ssl=1" data-orig-size="942,712" data-comments-opened="1" data-image-meta="{"aperture":"0","credit":"","camera":"","caption":"","created_timestamp":"0","copyright":"","focal_length":"0","iso":"0","shutter_speed":"0","title":"","orientation":"0"}" data-image-title="page-vs-spread" data-image-description="" data-image-caption="" data-medium-file="https://i0.wp.com/blog.lulu.com/wp-content/uploads/2021/06/page-vs-spread.png?fit=397%2C300&ssl=1" data-large-file="https://i0.wp.com/blog.lulu.com/wp-content/uploads/2021/06/page-vs-spread.png?fit=662%2C500&ssl=1" src="https://i0.wp.com/blog.lulu.com/wp-content/uploads/2021/06/page-vs-spread.png?resize=942%2C712&ssl=1" alt="First page viewed in a 'spreads' layout" class="wp-image-29981" srcset="https://i0.wp.com/blog.lulu.com/wp-content/uploads/2021/06/page-vs-spread.png?w=942&ssl=1 942w, https://i0.wp.com/blog.lulu.com/wp-content/uploads/2021/06/page-vs-spread.png?resize=768%2C580&ssl=1 768w, https://i0.wp.com/blog.lulu.com/wp-content/uploads/2021/06/page-vs-spread.png?resize=200%2C150&ssl=1 200w" sizes="auto, (max-width: 942px) 100vw, 942px" /></figure> <p>This is important: The <a href="https://help.lulu.com/en/support/solutions/articles/64000255590-interior-formatting-faq#Is-the-first-page-printed-on-the-right-or-left-side-of-the-book?" target="_blank" rel="noreferrer noopener">first page of printed books</a> is always on the right. And because that right-side page is opposite the inside of the cover, there’s no left-side spread. </p> <p>Tedious, I know. </p> <p>The solution, when viewing your book layout as a spread, is to isolate the first page as you see it in the image above. </p> <p>If you’re doing your layout in Word, you won’t have any options to view your book with this ‘book view’ layout. I don’t know why<a href="https://media.giphy.com/media/TJawtKM6OCKkvwCIqX/giphy.gif">.</a> </p> <p>You’ll need to be very careful and conscious of page placement if you’re doing the layout with Word. Other tools, like InDesign, will isolate the first page from other spreads automatically.</p> <h2 class="wp-block-heading" id="h-9-apply-styles" data-block-type="core">#9 Apply Styles</h2> <p>You’ve got a book file that is nearly ready for exporting. The last major hurdle is to apply all your styles (from the style guide we covered earlier). </p> <p>When I add my content, I like to clear all the formatting first. Since I do most of my writing in Google Docs, I simply select all, go to Format > Clear All Formatting, and you’ve got a clean, unformatted text. Word and other word processors will have similar features. </p> <p>Now you need to create (or update) the styles in your layout software. Refer to your style guide. After that, I like to break my content into text blocks to apply the styles. Here’s an example:</p> <figure class="wp-block-image aligncenter size-large" data-block-type="core"><img data-recalc-dims="1" loading="lazy" decoding="async" width="694" height="779" data-attachment-id="29982" data-permalink="https://blog.lulu.com/?attachment_id=29982" data-orig-file="https://i0.wp.com/blog.lulu.com/wp-content/uploads/2021/06/Style_Example.png?fit=694%2C779&ssl=1" data-orig-size="694,779" data-comments-opened="1" data-image-meta="{"aperture":"0","credit":"","camera":"","caption":"","created_timestamp":"0","copyright":"","focal_length":"0","iso":"0","shutter_speed":"0","title":"","orientation":"0"}" data-image-title="Style_Example" data-image-description="" data-image-caption="" data-medium-file="https://i0.wp.com/blog.lulu.com/wp-content/uploads/2021/06/Style_Example.png?fit=267%2C300&ssl=1" data-large-file="https://i0.wp.com/blog.lulu.com/wp-content/uploads/2021/06/Style_Example.png?fit=445%2C500&ssl=1" src="https://i0.wp.com/blog.lulu.com/wp-content/uploads/2021/06/Style_Example.png?resize=694%2C779&ssl=1" alt="Heading 1, heading 2, and Body styles highlighted" class="wp-image-29982"/></figure> <p>After the Heading 2 / Heading 3 text, the rest of the chapter uses the Body style.</p> <h2 class="wp-block-heading" id="h-10-export-your-pdf" data-block-type="core">#10 Export Your PDF</h2> <p>Export that PDF! <a href="https://blog.lulu.com/how-to-make-a-print-ready-pdf/">Check all your specifications</a> to be sure layers are being flattened and fonts are embedded. You’ll also want to look for image compression to be sure any pictures or graphics are rendered properly.</p> <p>Fortunately, we’ve got three exceptional tutorials on our YouTube channel to help you export your PDF for printing.</p> <div class="wp-block-ugb-divider ugb-divider ugb-a2cd025 ugb-divider--v2 ugb-divider--design-basic ugb-main-block"><style>.ugb-a2cd025 hr.ugb-divider__hr{width:100% !important;margin-left:auto !important;margin-right:auto !important}</style><div class="ugb-inner-block"><div class="ugb-block-content"><hr class="ugb-divider__hr"/></div></div></div> <figure class="wp-block-embed is-type-rich is-provider-embed-handler wp-block-embed-embed-handler wp-embed-aspect-16-9 wp-has-aspect-ratio"><div class="wp-block-embed__wrapper"> <a href="https://youtube.com/watch?v=IuEIdyafYg4%3Frel%3D0" rel="nofollow">https://youtube.com/watch?v=IuEIdyafYg4%3Frel%3D0</a> </div></figure> <div class="wp-block-ugb-divider ugb-divider ugb-9eedeb1 ugb-divider--v2 ugb-divider--design-basic ugb-main-block"><style>.ugb-9eedeb1 hr.ugb-divider__hr{width:100% !important;margin-left:auto !important;margin-right:auto !important}</style><div class="ugb-inner-block"><div class="ugb-block-content"><hr class="ugb-divider__hr"/></div></div></div> <figure class="wp-block-embed is-type-rich is-provider-embed-handler wp-block-embed-embed-handler wp-embed-aspect-16-9 wp-has-aspect-ratio"><div class="wp-block-embed__wrapper"> <a href="https://youtube.com/watch?v=khODFLxJz2c%3Frel%3D0" rel="nofollow">https://youtube.com/watch?v=khODFLxJz2c%3Frel%3D0</a> </div></figure> <div class="wp-block-ugb-divider ugb-divider ugb-8218dc5 ugb-divider--v2 ugb-divider--design-basic ugb-main-block"><style>.ugb-8218dc5 hr.ugb-divider__hr{width:100% !important;margin-left:auto !important;margin-right:auto !important}</style><div class="ugb-inner-block"><div class="ugb-block-content"><hr class="ugb-divider__hr"/></div></div></div> <figure class="wp-block-embed is-type-rich is-provider-embed-handler wp-block-embed-embed-handler wp-embed-aspect-16-9 wp-has-aspect-ratio"><div class="wp-block-embed__wrapper"> <a href="https://youtube.com/watch?v=CN9mQa4iHnM%3Frel%3D0" rel="nofollow">https://youtube.com/watch?v=CN9mQa4iHnM%3Frel%3D0</a> </div></figure> <div class="wp-block-ugb-spacer ugb-spacer ugb-296c3c9 ugb-spacer--v2 ugb-main-block"><style>@media screen and (min-width:768px){.ugb-296c3c9.ugb-spacer{height:30px !important}}</style><div class="ugb-inner-block"><div class="ugb-block-content"><div class="ugb-spacer--inner"></div></div></div></div> <p>Once you’ve got your PDF, you’re ready to print!</p> <h2 class="wp-block-heading" id="h-11-print-and-review" data-block-type="core">#11 Print and Review</h2> <p>Note that I said ‘print’ and not ‘publish.’ Go to your Lulu account and create a new book project for printing. Don’t publish it, don’t put it in distribution, and don’t assign an ISBN. Just upload your files and order one copy.</p> <p>This is one thing too many independent authors skip. I can’t fathom working for months or even years to write and edit a book, only to forgo actually reviewing the final product before you start selling. </p> <p>You will find something that needs editing. A stray misspelling. An orphaned line at the bottom of page 39 throws off the balance of the page. That first printing is NOT your finished book. It’s the test to get those last improvements and corrections in. </p> <p>Go through that first printing carefully and edit your file.</p> <p>If time allows, do all this again for the second printing. With a little luck and thorough editing, that second run copy will be your finished product. It should be very near to perfect.</p> <p>And if it’s not? Just revise again!</p> <h2 class="wp-block-heading" id="h-the-advantages-of-print-on-demand" data-block-type="core">The Advantages of Print-on-Demand</h2> <p>Turning a manuscript into a book is an art. The most well-designed books are rarely flashy, though. It’s a bit of a hidden art; when the book design is working, you won’t notice it.</p> <p>One of the biggest benefits of print-on-demand is the option to order a single copy. You can get a proof copy in hand quickly, make changes as needed, and even update the book later to match new marketing efforts. That could mean designing a new cover, creating a hardcover edition, or just cleaning up formatting as you learn more. Use that to your advantage as you learn the ins and outs of book layout.</p> <p>Now you’ve got a solid plan for laying out your book and plenty of resources to help you design like a pro!</p> <div class="wp-block-stackable-spacer stk-block-spacer stk--no-padding stk-block stk-125a54c" data-block-id="125a54c" data-block-type="core"><style>.stk-125a54c{height:24px !important}</style></div> <div class="wp-block-stackable-team-member stk-block-team-member stk--hide-tablet stk--hide-mobile stk-block stk-e08eb55 is-style-horizontal-2" data-v="2" data-block-id="e08eb55"><style>.stk-e08eb55{align-self:center !important;border-top-left-radius:2px !important;border-top-right-radius:2px !important;border-bottom-right-radius:2px !important;border-bottom-left-radius:2px !important;overflow:hidden !important;box-shadow:none !important;padding-top:0px !important}.stk-e08eb55-inner-blocks{column-gap:0px !important}.stk-e08eb55-container{background-color:var(--stk-global-color-94000,#f2f4fa) !important;border-top-left-radius:10px !important;border-top-right-radius:10px !important;border-bottom-right-radius:10px !important;border-bottom-left-radius:10px !important;overflow:hidden !important;box-shadow:0 0 0 2px #7878781a !important}.stk-e08eb55-container:before{background-color:var(--stk-global-color-94000,#f2f4fa) !important}.stk-e08eb55 .stk-block-team-member__content{padding-top:10px !important;padding-right:10px !important;padding-bottom:10px !important;padding-left:10px !important}</style><div class="stk-block-team-member__content stk-content-align stk-e08eb55-column stk-container stk-e08eb55-container"><div class="stk-block-content stk-inner-blocks has-text-align-center stk--block-horizontal-flex stk--block-align-e08eb55 stk-e08eb55-inner-blocks"> <div class="wp-block-stackable-columns aligncenter stk-block-columns stk--hide-tablet stk--hide-mobile stk-block stk-3b63545" data-block-id="3b63545"><style>.stk-3b63545{align-self:center !important;border-top-left-radius:2px !important;border-top-right-radius:2px !important;border-bottom-right-radius:2px !important;border-bottom-left-radius:2px !important;overflow:hidden !important;margin-bottom:6px !important}</style><div class="stk-row stk-inner-blocks stk-block-content stk-content-align stk-3b63545-column"> <div class="wp-block-stackable-column stk-block-column stk-column stk-block stk-22f9b65" data-v="4" data-block-id="22f9b65"><style>@media screen and (min-width:768px){.stk-22f9b65{flex:var(--stk-flex-grow,1) 1 calc(18% - var(--stk-column-gap,0px) * 1 / 2 ) !important}}</style><div class="stk-column-wrapper stk-block-column__content stk-container stk-22f9b65-container stk--no-background stk--no-padding"><div class="stk-block-content stk-inner-blocks stk-22f9b65-inner-blocks"> <div class="wp-block-stackable-image aligncenter stk-block-image stk-block stk-5b83324" data-block-id="5b83324"><style>.stk-5b83324{border-radius:5px !important;overflow:hidden !important;top:10px !important}.stk-5b83324 .stk-img-wrapper{width:110px !important;height:110px !important}.stk-5b83324 .stk-img-wrapper img{border-radius:5px !important}</style><figure><span class="stk-img-wrapper stk-image--shape-stretch"><img data-recalc-dims="1" loading="lazy" decoding="async" data-attachment-id="34334" data-permalink="https://blog.lulu.com/paul-h/" data-orig-file="https://i0.wp.com/blog.lulu.com/wp-content/uploads/2022/05/Paul-H.png?fit=301%2C301&ssl=1" data-orig-size="301,301" data-comments-opened="1" data-image-meta="{"aperture":"0","credit":"","camera":"","caption":"","created_timestamp":"0","copyright":"","focal_length":"0","iso":"0","shutter_speed":"0","title":"","orientation":"0"}" data-image-title="Paul H" data-image-description="" data-image-caption="" data-medium-file="https://i0.wp.com/blog.lulu.com/wp-content/uploads/2022/05/Paul-H.png?fit=300%2C300&ssl=1" data-large-file="https://i0.wp.com/blog.lulu.com/wp-content/uploads/2022/05/Paul-H.png?fit=301%2C301&ssl=1" class="stk-img wp-image-34334" src="https://i0.wp.com/blog.lulu.com/wp-content/uploads/2022/05/Paul-H.png?resize=301%2C301&ssl=1" width="301" height="301" alt="Paul H, Content Marketing Manager" srcset="https://i0.wp.com/blog.lulu.com/wp-content/uploads/2022/05/Paul-H.png?w=301&ssl=1 301w, https://i0.wp.com/blog.lulu.com/wp-content/uploads/2022/05/Paul-H.png?resize=80%2C80&ssl=1 80w, https://i0.wp.com/blog.lulu.com/wp-content/uploads/2022/05/Paul-H.png?resize=150%2C150&ssl=1 150w, https://i0.wp.com/blog.lulu.com/wp-content/uploads/2022/05/Paul-H.png?resize=70%2C70&ssl=1 70w" sizes="auto, (max-width: 301px) 100vw, 301px" /></span></figure></div> </div></div></div> <div class="wp-block-stackable-column stk-block-column stk-column stk-block stk-ab58ae3" data-v="4" data-block-id="ab58ae3"><style>.stk-ab58ae3-container{margin-top:1px !important;margin-right:1px !important;margin-bottom:1px !important;margin-left:1px !important}.stk-ab58ae3-inner-blocks{row-gap:15px !important}.stk-ab58ae3{padding-top:10px !important;padding-right:10px !important;padding-bottom:10px !important;padding-left:10px !important;bottom:-10px !important}@media screen and (min-width:768px){.stk-ab58ae3{flex:var(--stk-flex-grow,1) 1 calc(82% - var(--stk-column-gap,0px) * 1 / 2 ) !important}}</style><div class="stk-column-wrapper stk-block-column__content stk-container stk-ab58ae3-container stk--no-background stk--no-padding"><div class="has-text-align-left stk-block-content stk-inner-blocks stk-ab58ae3-inner-blocks"> <div class="wp-block-stackable-heading stk-block-heading stk-block-heading--v2 stk-block stk-84a69c8" id="paul-h" data-block-id="84a69c8"><style>.stk-84a69c8{margin-bottom:0px !important}</style><h3 class="stk-block-heading__text">Paul H</h3></div> <div class="wp-block-stackable-text stk-block-text stk-block stk-89fe2c1" data-block-id="89fe2c1"><style>.stk-89fe2c1 .stk-block-text__text{font-size:14px !important}@media screen and (max-width:1023px){.stk-89fe2c1 .stk-block-text__text{font-size:14px !important}}</style><p class="stk-block-text__text">Paul is the Senior Content Manager at <a href="https://www.lulu.com/" target="_blank" rel="noopener" title="">Lulu.com</a>. When he’s not entrenched in the publishing and print-on-demand world, he likes to hike the scenic North Carolina landscape, read, sample the fanciest micro-brewed beer, and collect fountain pens. Paul is a dog person but considers himself cat-tolerant.</p></div> </div></div></div> </div></div> </div></div></div> <div class="wp-block-stackable-team-member stk-block-team-member stk--hide-desktop stk-block stk-f7fc62e alignfull is-style-horizontal-2" data-v="2" data-block-id="f7fc62e"><style>.stk-f7fc62e{align-self:center !important;border-top-left-radius:2px !important;border-top-right-radius:2px !important;border-bottom-right-radius:2px !important;border-bottom-left-radius:2px !important;overflow:hidden !important;box-shadow:none !important;margin-bottom:20px !important}.stk-f7fc62e-inner-blocks{column-gap:0px !important}.stk-f7fc62e-container{background-color:var(--stk-global-color-94000,#f2f4fa) !important;border-top-left-radius:1px !important;border-top-right-radius:1px !important;border-bottom-right-radius:1px !important;border-bottom-left-radius:1px !important;overflow:hidden !important;box-shadow:0 0 0 1px #7878781a !important}.stk-f7fc62e-container:before{background-color:var(--stk-global-color-94000,#f2f4fa) !important}.stk-f7fc62e .stk-block-team-member__content{padding-top:15px !important;padding-right:15px !important;padding-bottom:15px !important;padding-left:15px !important}</style><div class="stk-block-team-member__content stk-content-align stk-f7fc62e-column stk-container stk-f7fc62e-container stk-hover-parent"><div class="stk-block-content stk-inner-blocks has-text-align-center stk--block-horizontal-flex stk--block-align-f7fc62e stk-f7fc62e-inner-blocks"> <div class="wp-block-stackable-columns stk-block-columns stk-block stk-60ee3e3" data-block-id="60ee3e3"><style>.stk-60ee3e3{align-self:center !important;margin-bottom:6px !important}</style><div class="stk-row stk-inner-blocks stk-block-content stk-content-align stk-60ee3e3-column"> <div class="wp-block-stackable-column stk-block-column stk-column stk-block stk-47aa719" data-v="4" data-block-id="47aa719"><div class="stk-column-wrapper stk-block-column__content stk-container stk-47aa719-container stk--no-background stk--no-padding"><div class="has-text-align-left stk-block-content stk-inner-blocks stk-47aa719-inner-blocks"> <div class="wp-block-stackable-heading stk-block-heading stk-block-heading--v2 stk-block stk-cd79f44" id="paul-h" data-block-id="cd79f44"><style>.stk-cd79f44{margin-bottom:8px !important}</style><h3 class="stk-block-heading__text">Paul H</h3></div> <div class="wp-block-stackable-text stk-block-text stk-block stk-8eb66f5" data-block-id="8eb66f5"><style>.stk-8eb66f5 .stk-block-text__text{font-size:14px !important}@media screen and (max-width:1023px){.stk-8eb66f5 .stk-block-text__text{font-size:14px !important}}</style><p class="stk-block-text__text">Paul is the Senior Content Manager at <a href="https://www.lulu.com/" target="_blank" rel="noopener" title="">Lulu.com</a>. When he’s not entrenched in the publishing and print-on-demand world, he likes to hike the scenic North Carolina landscape, read, sample the fanciest micro-brewed beer, and collect fountain pens. Paul is a dog person but considers himself cat-tolerant.</p></div> </div></div></div> </div></div> </div></div></div> <div class="shared-counts-wrap after_content style-classic"><a href="https://www.facebook.com/sharer/sharer.php?u=https://blog.lulu.com/format-and-layout-like-a-pro/&display=popup&ref=plugin&src=share_button" title="Share on Facebook" target="_blank" rel="nofollow noopener noreferrer" class="shared-counts-button facebook shared-counts-no-count" data-postid="13512" data-social-network="Facebook" data-social-action="Share" data-social-target="https://blog.lulu.com/format-and-layout-like-a-pro/"><span class="shared-counts-icon-label"><span class="shared-counts-icon"><svg version="1.1" xmlns="http://www.w3.org/2000/svg" width="18.8125" height="32" viewBox="0 0 602 1024"><path d="M548 6.857v150.857h-89.714q-49.143 0-66.286 20.571t-17.143 61.714v108h167.429l-22.286 169.143h-145.143v433.714h-174.857v-433.714h-145.714v-169.143h145.714v-124.571q0-106.286 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