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//upload.wikimedia.org/wikipedia/en/thumb/1/1b/Semi-protection-shackle.svg/40px-Semi-protection-shackle.svg.png 2x" data-file-width="512" data-file-height="512" /></a></span></div></div> </div> <div id="siteSub" class="noprint">From Wikipedia, the free encyclopedia</div> </div> <div id="contentSub"><div id="mw-content-subtitle"></div></div> <div id="mw-content-text" class="mw-body-content"><div class="mw-content-ltr mw-parser-output" lang="en" dir="ltr"><div class="shortdescription nomobile noexcerpt noprint searchaux" style="display:none">Breakfast cereal made by General Mills</div> <style data-mw-deduplicate="TemplateStyles:r1236090951">.mw-parser-output .hatnote{font-style:italic}.mw-parser-output div.hatnote{padding-left:1.6em;margin-bottom:0.5em}.mw-parser-output .hatnote i{font-style:normal}.mw-parser-output .hatnote+link+.hatnote{margin-top:-0.5em}@media print{body.ns-0 .mw-parser-output .hatnote{display:none!important}}</style><div role="note" class="hatnote navigation-not-searchable">For other uses, see <a href="/wiki/Lucky_Charms_(disambiguation)" class="mw-redirect mw-disambig" title="Lucky Charms (disambiguation)">Lucky Charms (disambiguation)</a>.</div> <p class="mw-empty-elt"> </p> <style data-mw-deduplicate="TemplateStyles:r1257001546">.mw-parser-output .infobox-subbox{padding:0;border:none;margin:-3px;width:auto;min-width:100%;font-size:100%;clear:none;float:none;background-color:transparent}.mw-parser-output .infobox-3cols-child{margin:auto}.mw-parser-output .infobox .navbar{font-size:100%}@media screen{html.skin-theme-clientpref-night .mw-parser-output .infobox-full-data:not(.notheme)>div:not(.notheme)[style]{background:#1f1f23!important;color:#f8f9fa}}@media screen and (prefers-color-scheme:dark){html.skin-theme-clientpref-os .mw-parser-output .infobox-full-data:not(.notheme) div:not(.notheme){background:#1f1f23!important;color:#f8f9fa}}@media(min-width:640px){body.skin--responsive .mw-parser-output .infobox-table{display:table!important}body.skin--responsive .mw-parser-output .infobox-table>caption{display:table-caption!important}body.skin--responsive .mw-parser-output .infobox-table>tbody{display:table-row-group}body.skin--responsive .mw-parser-output .infobox-table tr{display:table-row!important}body.skin--responsive .mw-parser-output .infobox-table th,body.skin--responsive .mw-parser-output .infobox-table td{padding-left:inherit;padding-right:inherit}}</style><style data-mw-deduplicate="TemplateStyles:r1253811603">.mw-parser-output .ib-brand-logo img{background-color:#f8f9fa}</style><table class="infobox hproduct ib-brand"><caption class="infobox-title fn">Lucky Charms</caption><tbody><tr><td colspan="2" class="infobox-image"><span class="mw-default-size ib-brand-logo" typeof="mw:File/Frameless"><a href="/wiki/File:Lucky_charms_brand_logo.png" class="mw-file-description"><img src="//upload.wikimedia.org/wikipedia/commons/6/69/Lucky_charms_brand_logo.png" decoding="async" width="130" height="96" class="mw-file-element" data-file-width="130" data-file-height="96" /></a></span></td></tr><tr><td colspan="2" class="infobox-image"><span class="mw-default-size" typeof="mw:File/Frameless"><a href="/wiki/File:General_Mills_%E2%80%93_Lucky_Charms_%E2%80%93_Frosted_Toasted_Oat_Cereal_with_marshmalls_%E2%80%93_Served_with_milk.jpg" class="mw-file-description"><img src="//upload.wikimedia.org/wikipedia/commons/thumb/7/7e/General_Mills_%E2%80%93_Lucky_Charms_%E2%80%93_Frosted_Toasted_Oat_Cereal_with_marshmalls_%E2%80%93_Served_with_milk.jpg/220px-General_Mills_%E2%80%93_Lucky_Charms_%E2%80%93_Frosted_Toasted_Oat_Cereal_with_marshmalls_%E2%80%93_Served_with_milk.jpg" decoding="async" width="220" height="248" class="mw-file-element" srcset="//upload.wikimedia.org/wikipedia/commons/thumb/7/7e/General_Mills_%E2%80%93_Lucky_Charms_%E2%80%93_Frosted_Toasted_Oat_Cereal_with_marshmalls_%E2%80%93_Served_with_milk.jpg/330px-General_Mills_%E2%80%93_Lucky_Charms_%E2%80%93_Frosted_Toasted_Oat_Cereal_with_marshmalls_%E2%80%93_Served_with_milk.jpg 1.5x, //upload.wikimedia.org/wikipedia/commons/thumb/7/7e/General_Mills_%E2%80%93_Lucky_Charms_%E2%80%93_Frosted_Toasted_Oat_Cereal_with_marshmalls_%E2%80%93_Served_with_milk.jpg/440px-General_Mills_%E2%80%93_Lucky_Charms_%E2%80%93_Frosted_Toasted_Oat_Cereal_with_marshmalls_%E2%80%93_Served_with_milk.jpg 2x" data-file-width="2485" data-file-height="2802" /></a></span><div class="infobox-caption">A bowl of Lucky Charms with milk</div></td></tr><tr><th scope="row" class="infobox-label">Product type</th><td class="infobox-data type"><a href="/wiki/Cereal" title="Cereal">Cereal</a> with <a href="/wiki/Marshmallow" title="Marshmallow">marshmallows</a></td></tr><tr><th scope="row" class="infobox-label">Owner</th><td class="infobox-data brand"><a href="/wiki/General_Mills" title="General Mills">General Mills</a></td></tr><tr><th scope="row" class="infobox-label">Country</th><td class="infobox-data">United States</td></tr><tr><th scope="row" class="infobox-label">Introduced</th><td class="infobox-data">March 20, 1964<span class="noprint">; 60 years ago</span><span style="display:none"> (<span class="bday dtstart published updated">1964-03-20</span>)</span></td></tr><tr><th scope="row" class="infobox-label">Markets</th><td class="infobox-data">United States, United Kingdom, Canada</td></tr><tr><th scope="row" class="infobox-label">Tagline</th><td class="infobox-data">"They're magically delicious."</td></tr><tr><th scope="row" class="infobox-label">Website</th><td class="infobox-data"><span class="url"><a rel="nofollow" class="external text" href="https://www.luckycharms.com/">luckycharms.com</a></span></td></tr></tbody></table> <p><b>Lucky Charms</b> is a brand of <a href="/wiki/Breakfast_cereal" title="Breakfast cereal">breakfast cereal</a> produced by <a href="/wiki/General_Mills" title="General Mills">General Mills</a> since 1964.<sup id="cite_ref-1" class="reference"><a href="#cite_note-1"><span class="cite-bracket">[</span>1<span class="cite-bracket">]</span></a></sup> The cereal consists of multi-colored <a href="/wiki/Marshmallow" title="Marshmallow">marshmallows</a> and pieces of shaped pulverized <a href="/wiki/Oat" title="Oat">oat</a>, each resembling one of several objects or symbols associated with good <a href="/wiki/Luck" title="Luck">luck</a>. The packaging and marketing features a <a href="/wiki/Leprechaun" title="Leprechaun">leprechaun</a> mascot, Lucky. </p> <meta property="mw:PageProp/toc" /> <div class="mw-heading mw-heading2"><h2 id="History">History</h2></div> <p>Lucky Charms was created in 1964 by product developer John Holahan. General Mills management challenged a team of product developers to use the available manufacturing capacity from either of General Mills' two principal cereal products—<a href="/wiki/Wheaties" title="Wheaties">Wheaties</a> or <a href="/wiki/Cheerios" title="Cheerios">Cheerios</a>—and do something unique. Holahan came up with the idea after a visit to the grocery store in which he decided to mix Cheerios with bits of Brach's <a href="/wiki/Circus_peanut" title="Circus peanut">circus peanuts</a>.<sup id="cite_ref-2" class="reference"><a href="#cite_note-2"><span class="cite-bracket">[</span>2<span class="cite-bracket">]</span></a></sup> </p><p>An advertising company employed by General Mills and Company suggested marketing the new cereal around the idea of <a href="/wiki/Charm_bracelet" title="Charm bracelet">charm bracelets</a>.<sup id="cite_ref-Discover_3-0" class="reference"><a href="#cite_note-Discover-3"><span class="cite-bracket">[</span>3<span class="cite-bracket">]</span></a></sup> Thus, the charms of Lucky Charms were born. Lucky Charms was the first cereal to include marshmallows in the recipe. These pieces are called "marshmallow bits", or "marbits", due to their small size. Marbits were invented by Edward S. Olney and Howard S. Thurmon (U.S. patent number 3,607,309, filed November 1, 1968, and assigned September 9, 1971, for <i>"preparation of marshmallow with milk solids"),</i><sup id="cite_ref-4" class="reference"><a href="#cite_note-4"><span class="cite-bracket">[</span>4<span class="cite-bracket">]</span></a></sup> with the patent grant now assigned to Kraftco Corporation. </p><p>The mascot of Lucky Charms, created in 1963, is Lucky the Leprechaun, also known as Sir Charms, and originally called L.C. Leprechaun.<sup id="cite_ref-5" class="reference"><a href="#cite_note-5"><span class="cite-bracket">[</span>5<span class="cite-bracket">]</span></a></sup> The cartoon character's voice was supplied by the late voice actor <a href="/wiki/Arthur_Anderson_(voice_actor)" class="mw-redirect" title="Arthur Anderson (voice actor)">Arthur Anderson</a> until 1992.<sup id="cite_ref-6" class="reference"><a href="#cite_note-6"><span class="cite-bracket">[</span>6<span class="cite-bracket">]</span></a></sup> Lucky has also been voiced by <a href="/wiki/Eric_Bauza" title="Eric Bauza">Eric Bauza</a>, <a href="/wiki/Tex_Brashear" title="Tex Brashear">Tex Brashear</a>, <a href="/wiki/Jason_Graae" title="Jason Graae">Jason Graae</a>, <a href="/wiki/Doug_Preis" title="Doug Preis">Doug Preis</a>, and <a href="/wiki/Daniel_Ross_(actor)" title="Daniel Ross (actor)">Daniel Ross</a>.<sup id="cite_ref-7" class="reference"><a href="#cite_note-7"><span class="cite-bracket">[</span>7<span class="cite-bracket">]</span></a></sup> In 1975, Lucky the Leprechaun was briefly replaced by Waldo the Wizard in New England, while Lucky remained the mascot in the rest of the United States. Envisioned as a forgetful wizard who was kind to children, Waldo initially prevailed in market tests. However, Waldo's creator Alan Snedeker suspects he sealed Waldo's fate by working on TV ads that portrayed a nicer version of Lucky.<sup id="cite_ref-8" class="reference"><a href="#cite_note-8"><span class="cite-bracket">[</span>8<span class="cite-bracket">]</span></a></sup> </p><p>The oat cereal was not originally sugar-coated. After initial sales failed to meet expectations, the oats were sugar-coated, and the cereal's success grew. Piggy banks and plastic watches were introduced as cereal box send-away prizes as a marketing tactic to increase sales. The recipe for the cereal remained unchanged until the introduction of a new flavor: Chocolate Lucky Charms, in 2005. Later in 2012, General Mills introduced "Lucky Charms Marshmallow Treats". </p><p>Following the product launch, the General Mills marketing department found that sales performed dramatically better if the composition of the marbits changed periodically.<sup id="cite_ref-Discover_3-1" class="reference"><a href="#cite_note-Discover-3"><span class="cite-bracket">[</span>3<span class="cite-bracket">]</span></a></sup> Various features of the marbits were modified to maximize their appeal to young consumers. Over the years, over 40 limited edition features such as Winter Lucky Charms, Olympic-themed Lucky Charms, and Lucky Charms featuring marshmallow landmarks from around the world were created to drive consumer demands. In focus groups and market research, more brightly colored charms resulted in better sales than did dull or pastel colors.<sup id="cite_ref-Discover_3-2" class="reference"><a href="#cite_note-Discover-3"><span class="cite-bracket">[</span>3<span class="cite-bracket">]</span></a></sup> Currently, General Mills conducts "concept-ideation" studies on Lucky Charms.<sup id="cite_ref-Discover_3-3" class="reference"><a href="#cite_note-Discover-3"><span class="cite-bracket">[</span>3<span class="cite-bracket">]</span></a></sup> </p><p>In April 2022, the FDA opened an investigation into whether Lucky Charms was making people ill after receiving reports from over 100 people that it caused nausea, vomiting and other symptoms. A food safety website iwaspoisoned.com separately documented over 3,000 similar complaints from all over the United States and Canada that started trending upward in 2021.<sup id="cite_ref-9" class="reference"><a href="#cite_note-9"><span class="cite-bracket">[</span>9<span class="cite-bracket">]</span></a></sup> In September 2022, the FDA said it found no pathogen or cause behind 558 self-reported cases of illness “despite extensive testing for numerous potential microbial and chemical adulterants.” <sup id="cite_ref-10" class="reference"><a href="#cite_note-10"><span class="cite-bracket">[</span>10<span class="cite-bracket">]</span></a></sup> <sup id="cite_ref-11" class="reference"><a href="#cite_note-11"><span class="cite-bracket">[</span>11<span class="cite-bracket">]</span></a></sup> </p> <div class="mw-heading mw-heading2"><h2 id="Marshmallows">Marshmallows</h2></div> <figure class="mw-default-size" typeof="mw:File/Thumb"><a href="/wiki/File:Lucky_Charms_(14803357412).jpg" class="mw-file-description"><img src="//upload.wikimedia.org/wikipedia/commons/thumb/5/52/Lucky_Charms_%2814803357412%29.jpg/220px-Lucky_Charms_%2814803357412%29.jpg" decoding="async" width="220" height="155" class="mw-file-element" srcset="//upload.wikimedia.org/wikipedia/commons/thumb/5/52/Lucky_Charms_%2814803357412%29.jpg/330px-Lucky_Charms_%2814803357412%29.jpg 1.5x, //upload.wikimedia.org/wikipedia/commons/thumb/5/52/Lucky_Charms_%2814803357412%29.jpg/440px-Lucky_Charms_%2814803357412%29.jpg 2x" data-file-width="4894" data-file-height="3456" /></a><figcaption>Lucky Charms</figcaption></figure> <p>The first boxes of Lucky Charms cereal contained marshmallows in the shapes of pink hearts, yellow moons, orange stars, and green clovers. The lineup has changed occasionally, beginning with the introduction of <a href="/wiki/Diamonds_(suit)#Characteristics" title="Diamonds (suit)">blue diamonds</a> in 1975, followed by purple horseshoes in 1983,<sup id="cite_ref-12" class="reference"><a href="#cite_note-12"><span class="cite-bracket">[</span>12<span class="cite-bracket">]</span></a></sup> red <a href="/wiki/Balloon" title="Balloon">balloons</a> in 1989, green trees in 1991, <a href="/wiki/Rainbow" title="Rainbow">rainbows</a> in 1992, blue moons in 1995, <a href="/wiki/Leprechaun" title="Leprechaun">leprechaun</a> hats in 1997 (temporarily replaced the green clovers), orange shooting stars and around-the-world charms in 1998 (added blue, green, yellow, purple, and red in 2011), a crystal ball in 2001, an hourglass in 2008,<sup id="cite_ref-Discover_3-4" class="reference"><a href="#cite_note-Discover-3"><span class="cite-bracket">[</span>3<span class="cite-bracket">]</span></a></sup> and a unicorn in 2018. In 2013, 6 new rainbow swirl moons and 2 new rainbow charms were introduced. From the original four marshmallows, the permanent roster as of 2013 includes eight marshmallows. </p><p>Older marshmallows were phased out periodically. The first shapes to disappear were the yellow moons and blue diamonds, replaced by yellow/orange pots of gold and blue moons respectively in 1994. In 2006, the assortment included purple horseshoes; red balloons; blue crescent-moons; orange and white shooting stars; yellow and orange pots of gold; pink, yellow, and blue rainbows; two-tone green leprechaun hats; pink hearts (the one shape to survive since the beginning); with the most recent addition being the return of the clovers in 2004. In 2008, the Pot of Gold marshmallow was replaced by an hourglass shape.<sup id="cite_ref-13" class="reference"><a href="#cite_note-13"><span class="cite-bracket">[</span>13<span class="cite-bracket">]</span></a></sup> 10 years later, in 2018, the hourglass shape in turn was replaced by a unicorn, which was chosen on social media by way of <a href="/wiki/Emoji" title="Emoji">emojis</a>.<sup id="cite_ref-14" class="reference"><a href="#cite_note-14"><span class="cite-bracket">[</span>14<span class="cite-bracket">]</span></a></sup><sup id="cite_ref-15" class="reference"><a href="#cite_note-15"><span class="cite-bracket">[</span>15<span class="cite-bracket">]</span></a></sup> The size and brightness of the marshmallows changed in 2004.<sup id="cite_ref-16" class="reference"><a href="#cite_note-16"><span class="cite-bracket">[</span>16<span class="cite-bracket">]</span></a></sup> </p><p>Recent changes to the marshmallows include the star shape taking on a "star" design, the orange five-pointed star being complemented by a white "trail". In late 2005, another marshmallow shape was added, the "Hidden Key". It is a solid yellow marshmallow that resembles an arched door (similar to the shape of a tombstone; flat at the bottom, flat sides with a round top). When liquid is added to the cereal, the sugar in the marshmallow dissolves and the shape of a skeleton key appears "as if by magic". The tagline was, "Unlock the door with milk!" This "new" marshmallow type has been used in other hot and cold cereals, but with mixed success (from characters "hidden" inside a bigger marshmallow to letters appearing). In early June 2006, General Mills introduced Magic Mirror marshmallows. In 2008, yellow and orange hourglass marshmallows were introduced with the marketing tagline of, "The Hourglass Charm has the power to Stop Time * Speed Up Time * Reverse Time". As of 2011, swirled marshmallows and rainbow-colored stars have been introduced.<sup class="noprint Inline-Template Template-Fact" style="white-space:nowrap;">[<i><a href="/wiki/Wikipedia:Citation_needed" title="Wikipedia:Citation needed"><span title="This claim needs references to reliable sources. (May 2012)">citation needed</span></a></i>]</sup> </p><p>The marshmallows are meant to represent Lucky's magical charms, each with their own special meaning or "power". As of April 2021<sup class="plainlinks noexcerpt noprint asof-tag update" style="display:none;"><a class="external text" href="https://en.wikipedia.org/w/index.php?title=Lucky_Charms&action=edit">[update]</a></sup>, the following are explanations of the permanent marshmallows:<sup id="cite_ref-17" class="reference"><a href="#cite_note-17"><span class="cite-bracket">[</span>17<span class="cite-bracket">]</span></a></sup> </p> <ul><li>Heart Charm – Gives life to objects</li> <li>Star Charm – Power of flight</li> <li>Horseshoe Charm – Power of speed</li> <li>Clover Charm – Power of luck</li> <li>Blue Moon Charm – Power of invisibility</li> <li>Unicorn Charm – Brings color to the world</li> <li>Rainbow Charm – Power to teleport</li> <li>Red Balloon Charm – Power to float</li></ul> <div class="mw-heading mw-heading3"><h3 id="Limited_edition_marshmallows">Limited edition marshmallows</h3></div> <p>There have been more than 30 featured limited edition marshmallow shapes over the years, with the introduction of themed Lucky Charms, such as Winter Lucky Charms. Some of these include: </p> <ul><li>In 1986, a whale-shaped marshmallow was temporarily added to the lineup.<sup id="cite_ref-5_Things_about_Lucky_Charm_Cereal_18-0" class="reference"><a href="#cite_note-5_Things_about_Lucky_Charm_Cereal-18"><span class="cite-bracket">[</span>18<span class="cite-bracket">]</span></a></sup></li> <li>In 1990, a green pine tree-shaped marshmallow was temporarily added to the lineup.<sup id="cite_ref-5_Things_about_Lucky_Charm_Cereal_18-1" class="reference"><a href="#cite_note-5_Things_about_Lucky_Charm_Cereal-18"><span class="cite-bracket">[</span>18<span class="cite-bracket">]</span></a></sup> During that time, the cereal promoted Earth Day with a free Colorado Blue Spruce seedling with proofs-of-purchase.<sup id="cite_ref-Lucky_Charms_and_Christmas_19-0" class="reference"><a href="#cite_note-Lucky_Charms_and_Christmas-19"><span class="cite-bracket">[</span>19<span class="cite-bracket">]</span></a></sup></li> <li>In 1991, the star and balloon shape marshmallows were combined for a short time. The red balloon featured a gold six-pointed star. The star was removed at a later date to make the Red Balloon and Star marshmallows separate.<sup id="cite_ref-5_Things_about_Lucky_Charm_Cereal_18-2" class="reference"><a href="#cite_note-5_Things_about_Lucky_Charm_Cereal-18"><span class="cite-bracket">[</span>18<span class="cite-bracket">]</span></a></sup></li> <li>In 1994, sprinkles were temporarily added to the marshmallows.</li> <li>In 1999, the moon shape marshmallows were modified with the addition of the yellow curve line for a limited time.</li> <li>In 2000, a "New Sparkling Rainbow" was added to the mix for a limited time. It was described by General Mills as "a sprinkling of multicolored sugar on a white rainbow marbit". This marshmallow replaced the original rainbow at this time.<sup id="cite_ref-20" class="reference"><a href="#cite_note-20"><span class="cite-bracket">[</span>20<span class="cite-bracket">]</span></a></sup></li> <li>In 2010, the swirled marshmallows were in Lucky Charms for a limited time.</li> <li>In June 2013, two new rainbow marshmallows were added for LGBT Pride Month.<sup id="cite_ref-21" class="reference"><a href="#cite_note-21"><span class="cite-bracket">[</span>21<span class="cite-bracket">]</span></a></sup></li> <li>In 2015, new diamond-shaped marshmallows were added in.<sup class="noprint Inline-Template Template-Fact" style="white-space:nowrap;">[<i><a href="/wiki/Wikipedia:Citation_needed" title="Wikipedia:Citation needed"><span title="This claim needs references to reliable sources. (November 2017)">citation needed</span></a></i>]</sup></li> <li>Introduced in 2017, limited edition cinnamon vanilla Lucky Charms include only snowman, snowball, and snowflake-shaped marshmallows.</li> <li>In 2018 a unicorn shaped-marshmallow was added; it became a permanent addition later that year.<sup class="noprint Inline-Template Template-Fact" style="white-space:nowrap;">[<i><a href="/wiki/Wikipedia:Citation_needed" title="Wikipedia:Citation needed"><span title="This claim needs references to reliable sources. (October 2020)">citation needed</span></a></i>]</sup></li> <li>In 2018 winter-themed marshmallows, including snowmen and snowflakes, were added as part of a limited edition chocolatey winter mix.<sup id="cite_ref-22" class="reference"><a href="#cite_note-22"><span class="cite-bracket">[</span>22<span class="cite-bracket">]</span></a></sup></li> <li>In 2021, a limited edition variant of the cereal was promoted called "Loki Charms," modelled after the <a href="/wiki/Marvel_Cinematic_Universe" title="Marvel Cinematic Universe">Marvel Cinematic Universe</a> Norse God supervillain <a href="/wiki/Loki_(Marvel_Cinematic_Universe)" title="Loki (Marvel Cinematic Universe)">Loki</a> in promotion of the <a href="/wiki/Disney%2B" title="Disney+">Disney+</a> original <a href="/wiki/Television_series" class="mw-redirect" title="Television series">television series</a>, <i><a href="/wiki/Loki_(TV_series)" title="Loki (TV series)">Loki</a></i>. All supplies of the cereal were sold out in seconds upon release on June 9, 2021.<sup id="cite_ref-23" class="reference"><a href="#cite_note-23"><span class="cite-bracket">[</span>23<span class="cite-bracket">]</span></a></sup></li></ul> <div class="mw-heading mw-heading3"><h3 id="Marshmallow-only_promotions">Marshmallow-only promotions</h3></div> <p>For an <a href="/wiki/Advertising_campaign" title="Advertising campaign">advertising campaign</a> in May 2017, General Mills announced they would be promoting 10,000 boxes of cereal that contain only marshmallow pieces.<sup id="cite_ref-24" class="reference"><a href="#cite_note-24"><span class="cite-bracket">[</span>24<span class="cite-bracket">]</span></a></sup> In order to win one of the coveted boxes, consumers would need to purchase a specially marked box of regular Lucky Charms with a code on the inside panel. The code would be entered into an official website to see if the consumer is the winner of one of the 10,000 <a href="/wiki/Novelty" title="Novelty">novelty</a> boxes produced. The sweepstakes ran through December 2017.<sup id="cite_ref-25" class="reference"><a href="#cite_note-25"><span class="cite-bracket">[</span>25<span class="cite-bracket">]</span></a></sup><sup id="cite_ref-26" class="reference"><a href="#cite_note-26"><span class="cite-bracket">[</span>26<span class="cite-bracket">]</span></a></sup> </p><p>In August 2020, General Mills announced it would be selling packages of Lucky Charms marshmallow-pieces-only in retail outlets for a limited time. Each six-ounce bag contains hearts, stars, horseshoes, clovers, blue moons, rainbows, red balloons, and unicorns.<sup id="cite_ref-27" class="reference"><a href="#cite_note-27"><span class="cite-bracket">[</span>27<span class="cite-bracket">]</span></a></sup> </p> <div class="mw-heading mw-heading2"><h2 id="Theme_song">Theme song</h2></div> <p>In the earliest commercials, Lucky Charms cereal had no theme jingle; action was accompanied by a light instrumental "Irish" tune. Soon, however, a simple two-line tag was added: </p> <dl><dd><i>Frosted Lucky Charms,</i></dd> <dd><i>They're magically delicious!</i><sup id="cite_ref-28" class="reference"><a href="#cite_note-28"><span class="cite-bracket">[</span>28<span class="cite-bracket">]</span></a></sup></dd></dl> <p>This simple closer, with the kids usually singing the first line and Lucky singing the second, survived into the 1980s. </p><p>Then, with the addition of the purple horseshoe marbit, it was extended into a jingle describing the contents of the box.<sup id="cite_ref-29" class="reference"><a href="#cite_note-29"><span class="cite-bracket">[</span>29<span class="cite-bracket">]</span></a></sup> This was later revised with the addition of red balloons to the now-familiar "Hearts, stars, horseshoes, clovers, and blue moons, pots of gold, and rainbows, and tasty red balloons!” In 2008, the pot of gold was replaced with the hourglass in the theme song. It was replaced by the Unicorn in 2018. </p><p>The jingle is usually accompanied by mentioning that Lucky Charms contains whole-grain ingredients and is part of a balanced meal. General Mills's market position is centered on cereals that contain "more whole grain than any other single ingredient, which is significant, because 95 per cent of Americans aren't eating minimally 48 grams of whole grain per day as recommended by the U.S. Dietary Guidelines".<sup id="cite_ref-Lucky_Charms_has_adult_allure_30-0" class="reference"><a href="#cite_note-Lucky_Charms_has_adult_allure-30"><span class="cite-bracket">[</span>30<span class="cite-bracket">]</span></a></sup> </p> <div class="mw-heading mw-heading2"><h2 id="See_also">See also</h2></div> <ul><li><a href="/wiki/Marshmallow_Mateys" title="Marshmallow Mateys">Marshmallow Mateys</a></li> <li><a href="/wiki/List_of_breakfast_cereal_advertising_characters" title="List of breakfast cereal advertising characters">List of breakfast cereal advertising characters</a></li> <li><a href="/wiki/List_of_breakfast_cereals" title="List of breakfast cereals">List of breakfast cereals</a></li></ul> <div class="mw-heading mw-heading2"><h2 id="References">References</h2></div> <style data-mw-deduplicate="TemplateStyles:r1239543626">.mw-parser-output .reflist{margin-bottom:0.5em;list-style-type:decimal}@media screen{.mw-parser-output .reflist{font-size:90%}}.mw-parser-output .reflist .references{font-size:100%;margin-bottom:0;list-style-type:inherit}.mw-parser-output .reflist-columns-2{column-width:30em}.mw-parser-output .reflist-columns-3{column-width:25em}.mw-parser-output .reflist-columns{margin-top:0.3em}.mw-parser-output .reflist-columns ol{margin-top:0}.mw-parser-output .reflist-columns li{page-break-inside:avoid;break-inside:avoid-column}.mw-parser-output .reflist-upper-alpha{list-style-type:upper-alpha}.mw-parser-output .reflist-upper-roman{list-style-type:upper-roman}.mw-parser-output .reflist-lower-alpha{list-style-type:lower-alpha}.mw-parser-output .reflist-lower-greek{list-style-type:lower-greek}.mw-parser-output .reflist-lower-roman{list-style-type:lower-roman}</style><div class="reflist"> <div class="mw-references-wrap mw-references-columns"><ol class="references"> <li id="cite_note-1"><span class="mw-cite-backlink"><b><a href="#cite_ref-1">^</a></b></span> <span class="reference-text"><style data-mw-deduplicate="TemplateStyles:r1238218222">.mw-parser-output cite.citation{font-style:inherit;word-wrap:break-word}.mw-parser-output .citation q{quotes:"\"""\"""'""'"}.mw-parser-output .citation:target{background-color:rgba(0,127,255,0.133)}.mw-parser-output .id-lock-free.id-lock-free a{background:url("//upload.wikimedia.org/wikipedia/commons/6/65/Lock-green.svg")right 0.1em center/9px no-repeat}.mw-parser-output .id-lock-limited.id-lock-limited a,.mw-parser-output .id-lock-registration.id-lock-registration a{background:url("//upload.wikimedia.org/wikipedia/commons/d/d6/Lock-gray-alt-2.svg")right 0.1em center/9px no-repeat}.mw-parser-output .id-lock-subscription.id-lock-subscription a{background:url("//upload.wikimedia.org/wikipedia/commons/a/aa/Lock-red-alt-2.svg")right 0.1em center/9px no-repeat}.mw-parser-output .cs1-ws-icon a{background:url("//upload.wikimedia.org/wikipedia/commons/4/4c/Wikisource-logo.svg")right 0.1em center/12px no-repeat}body:not(.skin-timeless):not(.skin-minerva) .mw-parser-output .id-lock-free a,body:not(.skin-timeless):not(.skin-minerva) .mw-parser-output .id-lock-limited a,body:not(.skin-timeless):not(.skin-minerva) .mw-parser-output .id-lock-registration a,body:not(.skin-timeless):not(.skin-minerva) .mw-parser-output .id-lock-subscription a,body:not(.skin-timeless):not(.skin-minerva) .mw-parser-output .cs1-ws-icon a{background-size:contain;padding:0 1em 0 0}.mw-parser-output .cs1-code{color:inherit;background:inherit;border:none;padding:inherit}.mw-parser-output .cs1-hidden-error{display:none;color:var(--color-error,#d33)}.mw-parser-output .cs1-visible-error{color:var(--color-error,#d33)}.mw-parser-output .cs1-maint{display:none;color:#085;margin-left:0.3em}.mw-parser-output .cs1-kern-left{padding-left:0.2em}.mw-parser-output .cs1-kern-right{padding-right:0.2em}.mw-parser-output .citation .mw-selflink{font-weight:inherit}@media screen{.mw-parser-output .cs1-format{font-size:95%}html.skin-theme-clientpref-night .mw-parser-output .cs1-maint{color:#18911f}}@media screen and (prefers-color-scheme:dark){html.skin-theme-clientpref-os .mw-parser-output .cs1-maint{color:#18911f}}</style><cite class="citation web cs1"><a rel="nofollow" class="external text" href="https://web.archive.org/web/20071023113308/http://www.generalmills.com/corporate/company/GeneralMills_History_Timeline.pdf">"1960s"</a> <span class="cs1-format">(PDF)</span>. <i>General Mills History Timeline</i>. General Mills. p. 3. Archived from <a rel="nofollow" class="external text" href="http://www.generalmills.com/corporate/company/GeneralMills_History_Timeline.pdf">the original</a> <span class="cs1-format">(PDF)</span> on 23 October 2007<span class="reference-accessdate">. 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Andrew McMeel Publishing. p. 127. <a href="/wiki/ISBN_(identifier)" class="mw-redirect" title="ISBN (identifier)">ISBN</a> <a href="/wiki/Special:BookSources/9780740750298" title="Special:BookSources/9780740750298"><bdi>9780740750298</bdi></a>. <a rel="nofollow" class="external text" href="https://web.archive.org/web/20230714220331/https://books.google.com/books?id=FAEPh6937R8C&q=%22l.c.+leprechaun%22&pg=PT69">Archived</a> from the original on 14 July 2023<span class="reference-accessdate">. Retrieved <span class="nowrap">5 May</span> 2014</span>. <q>the Trix Rabbit, L.C. Leprechaun, and Sonny are registered trademarks of General Mills</q></cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Abook&rft.genre=book&rft.btitle=The+Breakfast+Cereal+Gourmet&rft.pages=127&rft.pub=Andrew+McMeel+Publishing&rft.date=2005&rft.isbn=9780740750298&rft.aulast=Hoffman&rft.aufirst=David&rft_id=https%3A%2F%2Fbooks.google.com%2Fbooks%3Fid%3DFAEPh6937R8C%26q%3D%2522l.c.%2Bleprechaun%2522%26pg%3DPT69&rfr_id=info%3Asid%2Fen.wikipedia.org%3ALucky+Charms" class="Z3988"></span></span> </li> <li id="cite_note-6"><span class="mw-cite-backlink"><b><a href="#cite_ref-6">^</a></b></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222"><cite id="CITEREFAnderson2010" class="citation book cs1">Anderson, Arthur (2010). <i>An Actor's Odyssey: Orson Welles to Lucky the Leprechaun</i>. BearManor Media. <a href="/wiki/ISBN_(identifier)" class="mw-redirect" title="ISBN (identifier)">ISBN</a> <a href="/wiki/Special:BookSources/978-1-59393-522-1" title="Special:BookSources/978-1-59393-522-1"><bdi>978-1-59393-522-1</bdi></a>.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Abook&rft.genre=book&rft.btitle=An+Actor%27s+Odyssey%3A+Orson+Welles+to+Lucky+the+Leprechaun&rft.pub=BearManor+Media&rft.date=2010&rft.isbn=978-1-59393-522-1&rft.aulast=Anderson&rft.aufirst=Arthur&rfr_id=info%3Asid%2Fen.wikipedia.org%3ALucky+Charms" class="Z3988"></span></span> </li> <li id="cite_note-7"><span class="mw-cite-backlink"><b><a href="#cite_ref-7">^</a></b></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222"><cite class="citation web cs1"><a rel="nofollow" class="external text" href="http://www.behindthevoiceactors.com/characters/General-Mills/Lucky-the-Leprechaun/">"VOICES OF Lucky the Leprechaun"</a>. <a rel="nofollow" class="external text" href="https://web.archive.org/web/20180620232302/http://www.behindthevoiceactors.com/characters/General-Mills/Lucky-the-Leprechaun/">Archived</a> from the original on 20 June 2018<span class="reference-accessdate">. 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Archived from <span class="id-lock-subscription" title="Paid subscription required"><a rel="nofollow" class="external text" href="https://www.washingtonpost.com/business/2022/04/18/lucky-charms-fda-sick/">the original</a></span> on 21 April 2022<span class="reference-accessdate">. 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Retrieved <span class="nowrap">28 March</span> 2023</span>.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&rft.genre=article&rft.jtitle=Psychology+Today&rft.atitle=The+Great+Breakfast+Cereal+Scare&rft.date=2022-12-12&rft.aulast=Bartholomew&rft.aufirst=Robert&rft_id=https%3A%2F%2Fwww.psychologytoday.com%2Fus%2Fblog%2Fits-catching%2F202212%2Fthe-great-breakfast-cereal-scare%2F&rfr_id=info%3Asid%2Fen.wikipedia.org%3ALucky+Charms" class="Z3988"></span></span> </li> <li id="cite_note-12"><span class="mw-cite-backlink"><b><a href="#cite_ref-12">^</a></b></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222"><cite class="citation web cs1"><a rel="nofollow" class="external text" href="https://blog.generalmills.com/2014/03/lucky-charms/">"The ultimate guide to Lucky Charms"</a>. <i>A Taste of General Mills</i>. 17 March 2014. <a rel="nofollow" class="external text" href="https://web.archive.org/web/20191115121604/https://blog.generalmills.com/2014/03/lucky-charms/">Archived</a> from the original on 15 November 2019<span class="reference-accessdate">. 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Retrieved <span class="nowrap">19 February</span> 2018</span>.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&rft.genre=unknown&rft.jtitle=KABC-TV&rft.atitle=Lucky+Charms+reveals+new+unicorn+marshmallow&rft.date=2018-02-19&rft_id=http%3A%2F%2Fabc7.com%2F3107958%2F&rfr_id=info%3Asid%2Fen.wikipedia.org%3ALucky+Charms" class="Z3988"></span></span> </li> <li id="cite_note-15"><span class="mw-cite-backlink"><b><a href="#cite_ref-15">^</a></b></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222"><cite class="citation pressrelease cs1"><a rel="nofollow" class="external text" href="https://www.prnewswire.com/news-releases/lucky-charms-unleashes-the-power-of-the-unicorn-as-the-next-new-permanent-marshmallow-in-its-magical-cereal-line-up-300600307.html">"Lucky Charms Unleashes The Power Of The Unicorn As The Next New Permanent Marshmallow In Its Magical Cereal Line-Up"</a> (Press release). <a href="/wiki/PR_Newswire" title="PR Newswire">PR Newswire</a>. 19 February 2018<span class="reference-accessdate">. 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Retrieved <span class="nowrap">8 November</span> 2021</span>.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&rft.genre=unknown&rft.jtitle=Lucky%27s+World&rft.atitle=Lucky%27s+Magic+Charms&rft_id=https%3A%2F%2Fwww.luckycharmskids.com%2Fcharm-powers%2F&rfr_id=info%3Asid%2Fen.wikipedia.org%3ALucky+Charms" class="Z3988"></span></span> </li> <li id="cite_note-5_Things_about_Lucky_Charm_Cereal-18"><span class="mw-cite-backlink">^ <a href="#cite_ref-5_Things_about_Lucky_Charm_Cereal_18-0"><sup><i><b>a</b></i></sup></a> <a href="#cite_ref-5_Things_about_Lucky_Charm_Cereal_18-1"><sup><i><b>b</b></i></sup></a> <a href="#cite_ref-5_Things_about_Lucky_Charm_Cereal_18-2"><sup><i><b>c</b></i></sup></a></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222"><cite class="citation web cs1"><a rel="nofollow" class="external text" href="https://web.archive.org/web/20130531140831/http://www.1888articles.com/5-things-about-lucky-charm-cereal-0145340.html">"5 Things about Lucky Charm Cereal"</a>. Archived from <a rel="nofollow" class="external text" href="http://www.1888articles.com/5-things-about-lucky-charm-cereal-0145340.html">the original</a> on 31 May 2013<span class="reference-accessdate">. Retrieved <span class="nowrap">12 February</span> 2013</span>.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Abook&rft.genre=unknown&rft.btitle=5+Things+about+Lucky+Charm+Cereal&rft_id=http%3A%2F%2Fwww.1888articles.com%2F5-things-about-lucky-charm-cereal-0145340.html&rfr_id=info%3Asid%2Fen.wikipedia.org%3ALucky+Charms" class="Z3988"></span></span> </li> <li id="cite_note-Lucky_Charms_and_Christmas-19"><span class="mw-cite-backlink"><b><a href="#cite_ref-Lucky_Charms_and_Christmas_19-0">^</a></b></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222"><cite class="citation web cs1"><a rel="nofollow" class="external text" href="http://www.blog.generalmills.com/2011/12/lucky-charms-and-christmas/">"Lucky Charms and Christmas"</a>. <a rel="nofollow" class="external text" href="https://web.archive.org/web/20140714224054/http://blog.generalmills.com/2011/12/lucky-charms-and-christmas/">Archived</a> from the original on 14 July 2014<span class="reference-accessdate">. Retrieved <span class="nowrap">18 June</span> 2014</span>.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Abook&rft.genre=unknown&rft.btitle=Lucky+Charms+and+Christmas&rft_id=http%3A%2F%2Fwww.blog.generalmills.com%2F2011%2F12%2Flucky-charms-and-christmas%2F&rfr_id=info%3Asid%2Fen.wikipedia.org%3ALucky+Charms" class="Z3988"></span></span> </li> <li id="cite_note-20"><span class="mw-cite-backlink"><b><a href="#cite_ref-20">^</a></b></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222"><cite id="CITEREFElliott2000" class="citation news cs1">Elliott, Stuart (2 June 2000). <a rel="nofollow" class="external text" href="https://www.nytimes.com/2000/06/02/business/media-business-advertising-marketers-bet-concept-good-luck-selling-tool.html?sec=&spon=">"Marketers bet on the concept of good luck as a selling tool"</a>. <i>The New York Times</i>. <a rel="nofollow" class="external text" href="https://web.archive.org/web/20160306130418/http://www.nytimes.com/2000/06/02/business/media-business-advertising-marketers-bet-concept-good-luck-selling-tool.html?sec=&spon=">Archived</a> from the original on 6 March 2016<span class="reference-accessdate">. Retrieved <span class="nowrap">6 May</span> 2009</span>.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&rft.genre=article&rft.jtitle=The+New+York+Times&rft.atitle=Marketers+bet+on+the+concept+of+good+luck+as+a+selling+tool&rft.date=2000-06-02&rft.aulast=Elliott&rft.aufirst=Stuart&rft_id=https%3A%2F%2Fwww.nytimes.com%2F2000%2F06%2F02%2Fbusiness%2Fmedia-business-advertising-marketers-bet-concept-good-luck-selling-tool.html%3Fsec%3D%26spon%3D&rfr_id=info%3Asid%2Fen.wikipedia.org%3ALucky+Charms" class="Z3988"></span></span> </li> <li id="cite_note-21"><span class="mw-cite-backlink"><b><a href="#cite_ref-21">^</a></b></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222"><cite class="citation web cs1"><a rel="nofollow" class="external text" href="http://www.huffingtonpost.com/2013/06/28/lucky-charms-gay-pride_n_3516447.html">"Lucky Charms, General Mills Cereal, Celebrates LGBT Pride With #LuckyToBe Campaign"</a>. Huffingtonpost.com. 28 June 2013. <a rel="nofollow" class="external text" href="https://web.archive.org/web/20130703231024/http://www.huffingtonpost.com/2013/06/28/lucky-charms-gay-pride_n_3516447.html">Archived</a> from the original on 3 July 2013<span class="reference-accessdate">. Retrieved <span class="nowrap">30 December</span> 2013</span>.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Abook&rft.genre=unknown&rft.btitle=Lucky+Charms%2C+General+Mills+Cereal%2C+Celebrates+LGBT+Pride+With+%23LuckyToBe+Campaign&rft.pub=Huffingtonpost.com&rft.date=2013-06-28&rft_id=http%3A%2F%2Fwww.huffingtonpost.com%2F2013%2F06%2F28%2Flucky-charms-gay-pride_n_3516447.html&rfr_id=info%3Asid%2Fen.wikipedia.org%3ALucky+Charms" class="Z3988"></span></span> </li> <li id="cite_note-22"><span class="mw-cite-backlink"><b><a href="#cite_ref-22">^</a></b></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222"><cite id="CITEREFDana2018" class="citation news cs1">Dana, Lauren (19 November 2018). <a rel="nofollow" class="external text" href="https://www.bustle.com/p/lucky-charms-chocolatey-winter-flavor-is-here-for-a-limited-time-13142665">"Lucky Charms' Chocolatey Winter Flavor Is Here For A Limited Time"</a>. <i>Bustle</i>. <a rel="nofollow" class="external text" href="https://web.archive.org/web/20181129054301/https://www.bustle.com/p/lucky-charms-chocolatey-winter-flavor-is-here-for-a-limited-time-13142665">Archived</a> from the original on 29 November 2018<span class="reference-accessdate">. Retrieved <span class="nowrap">28 November</span> 2018</span>.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&rft.genre=article&rft.jtitle=Bustle&rft.atitle=Lucky+Charms%27+Chocolatey+Winter+Flavor+Is+Here+For+A+Limited+Time&rft.date=2018-11-19&rft.aulast=Dana&rft.aufirst=Lauren&rft_id=https%3A%2F%2Fwww.bustle.com%2Fp%2Flucky-charms-chocolatey-winter-flavor-is-here-for-a-limited-time-13142665&rfr_id=info%3Asid%2Fen.wikipedia.org%3ALucky+Charms" class="Z3988"></span></span> </li> <li id="cite_note-23"><span class="mw-cite-backlink"><b><a href="#cite_ref-23">^</a></b></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222"><cite id="CITEREFLeBlanc2021" class="citation web cs1">LeBlanc, Wesley (9 June 2021). <a rel="nofollow" class="external text" href="https://web.archive.org/web/20210609184613/https://www.ign.com/articles/mischievously-delicious-loki-charms-sell-out-in-seconds">"Out in Seconds"</a>. <i><a href="/wiki/IGN" title="IGN">IGN</a></i>. Archived from <a rel="nofollow" class="external text" href="https://www.ign.com/articles/mischievously-delicious-loki-charms-sell-out-in-seconds">the original</a> on 9 June 2021<span class="reference-accessdate">. Retrieved <span class="nowrap">18 June</span> 2021</span>.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&rft.genre=unknown&rft.jtitle=IGN&rft.atitle=Out+in+Seconds&rft.date=2021-06-09&rft.aulast=LeBlanc&rft.aufirst=Wesley&rft_id=https%3A%2F%2Fwww.ign.com%2Farticles%2Fmischievously-delicious-loki-charms-sell-out-in-seconds&rfr_id=info%3Asid%2Fen.wikipedia.org%3ALucky+Charms" class="Z3988"></span></span> </li> <li id="cite_note-24"><span class="mw-cite-backlink"><b><a href="#cite_ref-24">^</a></b></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222"><cite id="CITEREFNatt_Garun2017" class="citation news cs1">Natt Garun (26 April 2017). <a rel="nofollow" class="external text" href="https://www.nbcnews.com/business/consumer/lucky-charms-gives-away-10-000-marshmallow-only-boxes-n760386">"Lucky Charms Gives Away 10,000 Marshmallow-Only Boxes"</a>. The VERGE. <a rel="nofollow" class="external text" href="https://web.archive.org/web/20170516223120/http://www.nbcnews.com/business/consumer/lucky-charms-gives-away-10-000-marshmallow-only-boxes-n760386">Archived</a> from the original on 16 May 2017<span class="reference-accessdate">. Retrieved <span class="nowrap">17 May</span> 2017</span>.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&rft.genre=article&rft.atitle=Lucky+Charms+Gives+Away+10%2C000+Marshmallow-Only+Boxes&rft.date=2017-04-26&rft.au=Natt+Garun&rft_id=https%3A%2F%2Fwww.nbcnews.com%2Fbusiness%2Fconsumer%2Flucky-charms-gives-away-10-000-marshmallow-only-boxes-n760386&rfr_id=info%3Asid%2Fen.wikipedia.org%3ALucky+Charms" class="Z3988"></span></span> </li> <li id="cite_note-25"><span class="mw-cite-backlink"><b><a href="#cite_ref-25">^</a></b></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222"><cite id="CITEREFPainter2017" class="citation news cs1">Painter, Kristen (15 May 2017). <a rel="nofollow" class="external text" href="http://www.startribune.com/general-mills-to-make-10-000-boxes-of-marshmallow-only-lucky-charms/422348503/">"General Mills to make 10,000 boxes of marshmallow-only Lucky Charms"</a>. <i><a href="/wiki/Star_Tribune" class="mw-redirect" title="Star Tribune">Star Tribune</a></i>. <a rel="nofollow" class="external text" href="https://web.archive.org/web/20170516211901/http://www.startribune.com/general-mills-to-make-10-000-boxes-of-marshmallow-only-lucky-charms/422348503/">Archived</a> from the original on 16 May 2017<span class="reference-accessdate">. Retrieved <span class="nowrap">16 May</span> 2017</span>.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&rft.genre=article&rft.jtitle=Star+Tribune&rft.atitle=General+Mills+to+make+10%2C000+boxes+of+marshmallow-only+Lucky+Charms&rft.date=2017-05-15&rft.aulast=Painter&rft.aufirst=Kristen&rft_id=http%3A%2F%2Fwww.startribune.com%2Fgeneral-mills-to-make-10-000-boxes-of-marshmallow-only-lucky-charms%2F422348503%2F&rfr_id=info%3Asid%2Fen.wikipedia.org%3ALucky+Charms" class="Z3988"></span></span> </li> <li id="cite_note-26"><span class="mw-cite-backlink"><b><a href="#cite_ref-26">^</a></b></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222"><cite id="CITEREFBen_Popken2017" class="citation news cs1">Ben Popken (16 May 2017). <a rel="nofollow" class="external text" href="http://www.adweek.com/brand-marketing/why-lucky-charms-is-stuffing-10000-cereal-boxes-full-of-just-marshmallows/">"Amazon's Echo Look Privacy Could Be a Big Issue Someday"</a>. NBC News. <a rel="nofollow" class="external text" href="https://web.archive.org/web/20170517035317/http://www.adweek.com/brand-marketing/why-lucky-charms-is-stuffing-10000-cereal-boxes-full-of-just-marshmallows/">Archived</a> from the original on 17 May 2017<span class="reference-accessdate">. Retrieved <span class="nowrap">17 May</span> 2017</span>.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&rft.genre=article&rft.atitle=Amazon%27s+Echo+Look+Privacy+Could+Be+a+Big+Issue+Someday&rft.date=2017-05-16&rft.au=Ben+Popken&rft_id=http%3A%2F%2Fwww.adweek.com%2Fbrand-marketing%2Fwhy-lucky-charms-is-stuffing-10000-cereal-boxes-full-of-just-marshmallows%2F&rfr_id=info%3Asid%2Fen.wikipedia.org%3ALucky+Charms" class="Z3988"></span></span> </li> <li id="cite_note-27"><span class="mw-cite-backlink"><b><a href="#cite_ref-27">^</a></b></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222"><cite id="CITEREFAlexandra_Deabler2020" class="citation news cs1">Alexandra Deabler (20 August 2020). <a rel="nofollow" class="external text" href="https://www.foxnews.com/food-drink/lucky-charms-marshmallow-only-pouches/">"Lucky Charms releasing marshmallow-only pouches for a limited time"</a>. Fox News. <a rel="nofollow" class="external text" href="https://web.archive.org/web/20200825231314/https://www.foxnews.com/food-drink/lucky-charms-marshmallow-only-pouches">Archived</a> from the original on 25 August 2020<span class="reference-accessdate">. Retrieved <span class="nowrap">25 August</span> 2020</span>.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&rft.genre=article&rft.atitle=Lucky+Charms+releasing+marshmallow-only+pouches+for+a+limited+time&rft.date=2020-08-20&rft.au=Alexandra+Deabler&rft_id=https%3A%2F%2Fwww.foxnews.com%2Ffood-drink%2Flucky-charms-marshmallow-only-pouches%2F&rfr_id=info%3Asid%2Fen.wikipedia.org%3ALucky+Charms" class="Z3988"></span></span> </li> <li id="cite_note-28"><span class="mw-cite-backlink"><b><a href="#cite_ref-28">^</a></b></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222"><cite class="citation web cs1"><a rel="nofollow" class="external text" href="http://www.mrbreakfast.com/cereal_detail.asp?id=222">"Lucky Charms Cereal (10/02/09)"</a>. <a rel="nofollow" class="external text" href="https://web.archive.org/web/20130531022356/http://www.mrbreakfast.com/cereal_detail.asp?id=222">Archived</a> from the original on 31 May 2013<span class="reference-accessdate">. Retrieved <span class="nowrap">12 February</span> 2013</span>.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Abook&rft.genre=unknown&rft.btitle=Lucky+Charms+Cereal+%2810%2F02%2F09%29&rft_id=http%3A%2F%2Fwww.mrbreakfast.com%2Fcereal_detail.asp%3Fid%3D222&rfr_id=info%3Asid%2Fen.wikipedia.org%3ALucky+Charms" class="Z3988"></span></span> </li> <li id="cite_note-29"><span class="mw-cite-backlink"><b><a href="#cite_ref-29">^</a></b></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222"><cite class="citation web cs1"><a rel="nofollow" class="external text" href="https://archive.today/20130204194334/http://www.tvacres.com/adslogans_l.htm">"TV Acres ad slogans"</a>. Archived from <a rel="nofollow" class="external text" href="http://www.tvacres.com/adslogans_l.htm">the original</a> on 4 February 2013<span class="reference-accessdate">. Retrieved <span class="nowrap">21 June</span> 2007</span>.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Abook&rft.genre=unknown&rft.btitle=TV+Acres+ad+slogans&rft_id=http%3A%2F%2Fwww.tvacres.com%2Fadslogans_l.htm&rfr_id=info%3Asid%2Fen.wikipedia.org%3ALucky+Charms" class="Z3988"></span></span> </li> <li id="cite_note-Lucky_Charms_has_adult_allure-30"><span class="mw-cite-backlink"><b><a href="#cite_ref-Lucky_Charms_has_adult_allure_30-0">^</a></b></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222"><cite class="citation web cs1"><a rel="nofollow" class="external text" href="http://www.generalmills.com/Home/Media/Inside_General_Mills_live_archive/Library/2012/lucky_charms">"Lucky Charms has adult allure"</a>. <a rel="nofollow" class="external text" href="https://web.archive.org/web/20130411025345/http://www.generalmills.com/Home/Media/Inside_General_Mills_live_archive/Library/2012/lucky_charms">Archived</a> from the original on 11 April 2013<span class="reference-accessdate">. Retrieved <span class="nowrap">12 February</span> 2013</span>.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Abook&rft.genre=unknown&rft.btitle=Lucky+Charms+has+adult+allure&rft_id=http%3A%2F%2Fwww.generalmills.com%2FHome%2FMedia%2FInside_General_Mills_live_archive%2FLibrary%2F2012%2Flucky_charms&rfr_id=info%3Asid%2Fen.wikipedia.org%3ALucky+Charms" class="Z3988"></span></span> </li> </ol></div></div> <div class="mw-heading mw-heading2"><h2 id="External_links">External links</h2></div> <style data-mw-deduplicate="TemplateStyles:r1235681985">.mw-parser-output .side-box{margin:4px 0;box-sizing:border-box;border:1px solid #aaa;font-size:88%;line-height:1.25em;background-color:var(--background-color-interactive-subtle,#f8f9fa);display:flow-root}.mw-parser-output .side-box-abovebelow,.mw-parser-output .side-box-text{padding:0.25em 0.9em}.mw-parser-output .side-box-image{padding:2px 0 2px 0.9em;text-align:center}.mw-parser-output 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abbr{color:var(--color-base)!important}@media(prefers-color-scheme:dark){html.skin-theme-clientpref-os .mw-parser-output .navbar li a abbr{color:var(--color-base)!important}}@media print{.mw-parser-output .navbar{display:none!important}}</style><div class="navbar plainlinks hlist navbar-mini"><ul><li class="nv-view"><a href="/wiki/Template:General_Mills" title="Template:General Mills"><abbr title="View this template">v</abbr></a></li><li class="nv-talk"><a href="/wiki/Template_talk:General_Mills" title="Template talk:General Mills"><abbr title="Discuss this template">t</abbr></a></li><li class="nv-edit"><a href="/wiki/Special:EditPage/Template:General_Mills" title="Special:EditPage/Template:General Mills"><abbr title="Edit this template">e</abbr></a></li></ul></div><div id="General_Mills" style="font-size:114%;margin:0 4em"><a href="/wiki/General_Mills" title="General Mills">General Mills</a></div></th></tr><tr><th scope="row" class="navbox-group" style="width:1%">Historical figures</th><td class="navbox-list-with-group navbox-list navbox-odd" style="width:100%;padding:0"><div style="padding:0 0.25em"> <ul><li><a href="/wiki/Cadwallader_C._Washburn" title="Cadwallader C. Washburn">Cadwallader C. Washburn</a></li> <li><a href="/wiki/John_Crosby_(General_Mills)" title="John Crosby (General Mills)">John Crosby</a></li> <li><a href="/wiki/Charles_Alfred_Pillsbury" title="Charles Alfred Pillsbury">Charles Alfred Pillsbury</a></li> <li><a href="/wiki/James_Ford_Bell" title="James Ford Bell">James Ford Bell</a></li> <li><a href="/wiki/William_de_la_Barre" title="William de la Barre">William de la Barre</a></li> <li><a href="/wiki/Adelaide_Hawley_Cumming" title="Adelaide Hawley Cumming">Adelaide Hawley Cumming</a></li> <li><a href="/wiki/Marjorie_Husted" title="Marjorie Husted">Marjorie Husted</a></li></ul> </div></td><td class="noviewer navbox-image" rowspan="11" style="width:1px;padding:0 0 0 2px"><div><figure class="mw-halign-right" typeof="mw:File"><a href="/wiki/File:General_Mills_logo.svg" class="mw-file-description"><img src="//upload.wikimedia.org/wikipedia/commons/thumb/0/00/General_Mills_logo.svg/90px-General_Mills_logo.svg.png" decoding="async" width="90" height="52" class="mw-file-element" srcset="//upload.wikimedia.org/wikipedia/commons/thumb/0/00/General_Mills_logo.svg/135px-General_Mills_logo.svg.png 1.5x, //upload.wikimedia.org/wikipedia/commons/thumb/0/00/General_Mills_logo.svg/180px-General_Mills_logo.svg.png 2x" data-file-width="247" data-file-height="144" /></a><figcaption></figcaption></figure></div></td></tr><tr><th scope="row" class="navbox-group" style="width:1%">Cereals</th><td class="navbox-list-with-group navbox-list navbox-even" style="width:100%;padding:0"><div style="padding:0 0.25em"> <ul><li><a href="/wiki/Monster_Cereals" class="mw-redirect" title="Monster Cereals">Boo-Berry</a></li> <li><a href="/wiki/Cheerios" title="Cheerios">Cheerios</a> <ul><li><a href="/wiki/Honey_Nut_Cheerios" title="Honey Nut Cheerios">Honey Nut Cheerios</a></li></ul></li> <li><a href="/wiki/Chex" title="Chex">Chex</a></li> <li><a href="/wiki/Cinnamon_Toast_Crunch" title="Cinnamon Toast Crunch">Cinnamon Toast Crunch</a></li> <li><a href="/wiki/Cocoa_Puffs" title="Cocoa Puffs">Cocoa Puffs</a></li> <li><a href="/wiki/Cookie_Crisp" title="Cookie Crisp">Cookie Crisp</a></li> <li><a href="/wiki/Fiber_One" title="Fiber One">Fiber One (Fibre One)</a></li> <li><a href="/wiki/Monster_Cereals" class="mw-redirect" title="Monster Cereals">Count Chocula</a></li> <li><a href="/wiki/Monster_Cereals" class="mw-redirect" title="Monster Cereals">Franken-Berry</a></li> <li><a href="/wiki/French_Toast_Crunch" title="French Toast Crunch">French Toast Crunch</a></li> <li><a href="/wiki/Golden_Grahams" title="Golden Grahams">Golden Grahams</a></li> <li><a href="/wiki/Kaboom_(breakfast_cereal)" title="Kaboom (breakfast cereal)">Kaboom</a></li> <li><a href="/wiki/Kix_(cereal)" title="Kix (cereal)">Kix</a></li> <li><a class="mw-selflink selflink">Lucky Charms</a></li> <li><a href="/wiki/Nesquik_(cereal)" title="Nesquik (cereal)">Nesquik</a></li> <li><a href="/wiki/Oatmeal_Crisp" title="Oatmeal Crisp">Oatmeal Crisp</a></li> <li><a href="/wiki/Reese%27s_Puffs" title="Reese's Puffs">Reese's Puffs</a></li> <li><a href="/wiki/Total_(breakfast_cereal)" class="mw-redirect" title="Total (breakfast cereal)">Total</a></li> <li><a href="/wiki/Trix_(cereal)" title="Trix (cereal)">Trix</a></li> <li><a href="/wiki/Wheaties" title="Wheaties">Wheaties</a></li></ul> </div></td></tr><tr><th scope="row" class="navbox-group" style="width:1%">Brands</th><td class="navbox-list-with-group navbox-list navbox-odd" style="width:100%;padding:0"><div style="padding:0 0.25em"> <ul><li><a href="/wiki/Betty_Crocker" title="Betty Crocker">Betty Crocker</a></li> <li><a href="/wiki/Old_El_Paso" title="Old El Paso">Old El Paso</a></li> <li><a href="/wiki/Progresso" title="Progresso">Progresso</a></li> <li><a href="/wiki/Totino%27s" title="Totino's">Totino's</a></li> <li><a href="/wiki/Wanchai_Ferry_(brand)" title="Wanchai Ferry (brand)">Wanchai Ferry</a></li></ul> </div></td></tr><tr><th scope="row" class="navbox-group" style="width:1%">Pillsbury</th><td class="navbox-list-with-group navbox-list navbox-even" style="width:100%;padding:0"><div style="padding:0 0.25em"> <ul><li><a href="/wiki/Jus-Rol" title="Jus-Rol">Jus-Rol</a></li> <li><a href="/wiki/Pillsbury_(brand)" title="Pillsbury (brand)">Pillsbury</a></li> <li><a href="/wiki/Toaster_Strudel" title="Toaster Strudel">Toaster Strudel</a></li></ul> </div></td></tr><tr><th scope="row" class="navbox-group" style="width:1%">Snacks</th><td class="navbox-list-with-group navbox-list navbox-odd" style="width:100%;padding:0"><div style="padding:0 0.25em"> <ul><li><a href="/wiki/Bugles_(snack)" title="Bugles (snack)">Bugles</a></li> <li><a href="/wiki/Chex_Mix" title="Chex Mix">Chex Mix</a></li> <li><a href="/wiki/Dunkaroos" title="Dunkaroos">Dunkaroos</a></li> <li><a href="/wiki/Fruit_by_the_Foot" title="Fruit by the Foot">Fruit by the Foot</a></li> <li><a href="/wiki/Fruit_Gushers" title="Fruit Gushers">Fruit Gushers</a></li> <li><a href="/wiki/Fruit_Roll-Ups" title="Fruit Roll-Ups">Fruit Roll-Ups</a></li> <li><a href="/wiki/Gardetto%27s" title="Gardetto's">Gardetto's</a></li> <li><a href="/wiki/Nature_Valley" title="Nature Valley">Nature Valley</a></li></ul> </div></td></tr><tr><th scope="row" class="navbox-group" style="width:1%">Dairy</th><td class="navbox-list-with-group navbox-list navbox-even" style="width:100%;padding:0"><div style="padding:0 0.25em"> <ul><li><a href="/wiki/Go-Gurt" title="Go-Gurt">Go-Gurt</a></li> <li><a href="/wiki/H%C3%A4agen-Dazs" title="Häagen-Dazs">Häagen-Dazs</a></li> <li><a href="/wiki/Libert%C3%A9_Inc." title="Liberté Inc.">Liberté</a></li> <li><a href="/wiki/Yoplait" title="Yoplait">Yoplait</a></li></ul> </div></td></tr><tr><th scope="row" class="navbox-group" style="width:1%">Baking</th><td class="navbox-list-with-group navbox-list navbox-odd" style="width:100%;padding:0"><div style="padding:0 0.25em"> <ul><li><a href="/wiki/Betty_Crocker" title="Betty Crocker">Betty Crocker</a></li> <li><a href="/wiki/Bisquick" title="Bisquick">Bisquick</a></li></ul> </div></td></tr><tr><th scope="row" class="navbox-group" style="width:1%">Natural & organic</th><td class="navbox-list-with-group navbox-list navbox-even" style="width:100%;padding:0"><div style="padding:0 0.25em"> <ul><li><a href="/wiki/Annie%27s_Homegrown" title="Annie's Homegrown">Annie's Homegrown</a></li> <li><a href="/wiki/Cascadian_Farms" class="mw-redirect" title="Cascadian Farms">Cascadian Farms</a></li> <li><a href="/wiki/L%C3%A4rabar" title="Lärabar">Lärabar</a></li></ul> </div></td></tr><tr><th scope="row" class="navbox-group" style="width:1%">Former</th><td class="navbox-list-with-group navbox-list navbox-odd" style="width:100%;padding:0"><div style="padding:0 0.25em"> <ul><li><a href="/wiki/Colombo_Yogurt" title="Colombo Yogurt">Colombo Yogurt</a></li> <li><a href="/wiki/Hamburger_Helper" title="Hamburger Helper">Hamburger Helper</a></li> <li><a href="/wiki/Pet,_Inc." title="Pet, Inc.">Pet, Inc.</a></li> <li><a href="/wiki/Squeezit" title="Squeezit">Squeezit</a></li></ul> </div></td></tr><tr><th scope="row" class="navbox-group" style="width:1%">Other</th><td class="navbox-list-with-group navbox-list navbox-even" style="width:100%;padding:0"><div style="padding:0 0.25em"> <ul><li><a href="/wiki/Betty_Crocker_Kitchens" title="Betty Crocker Kitchens">Betty Crocker Kitchens</a></li> <li><a href="/wiki/Cereal_Partners_Worldwide" title="Cereal Partners Worldwide">Cereal Partners Worldwide</a></li> <li><i><a href="/wiki/The_General_Mills_Radio_Adventure_Theater" title="The General Mills Radio Adventure Theater">The General Mills Radio Adventure Theater</a></i></li> <li><a href="/wiki/Mill_City_Museum" title="Mill City Museum">Mill City Museum</a> <ul><li><a href="/wiki/Great_Mill_Disaster" title="Great Mill Disaster">Great Mill Disaster</a></li></ul></li> <li><a href="/wiki/Pillsbury_Bake-Off" title="Pillsbury Bake-Off">Pillsbury Bake-Off</a></li> <li><a href="/wiki/Pillsbury_Doughboy" title="Pillsbury Doughboy">Pillsbury Doughboy</a></li></ul> </div></td></tr><tr><th scope="row" class="navbox-group" style="width:1%">Key innovations</th><td class="navbox-list-with-group navbox-list navbox-odd" style="width:100%;padding:0"><div style="padding:0 0.25em"> <ul><li><a href="/wiki/DSV_Alvin" title="DSV Alvin">DSV Alvin</a></li> <li><a href="/wiki/Hazard_analysis_and_critical_control_points" title="Hazard analysis and critical control points">Hazard analysis and critical control points</a></li> <li><a href="/wiki/Project_Strato-Lab" title="Project Strato-Lab">Project Strato-Lab</a></li> <li><a href="/wiki/Skyhook_balloon" title="Skyhook balloon">Skyhook balloon</a></li> <li><a href="/wiki/Space_food" title="Space food">Space food</a></li></ul> </div></td></tr><tr><td class="navbox-abovebelow" colspan="3"><div> <ul><li><span class="nowrap"><span class="noviewer" typeof="mw:File"><a href="/wiki/File:Foodlogo2.svg" class="mw-file-description"><img alt="icon" src="//upload.wikimedia.org/wikipedia/commons/thumb/d/d6/Foodlogo2.svg/16px-Foodlogo2.svg.png" decoding="async" width="16" height="12" class="mw-file-element" srcset="//upload.wikimedia.org/wikipedia/commons/thumb/d/d6/Foodlogo2.svg/24px-Foodlogo2.svg.png 1.5x, //upload.wikimedia.org/wikipedia/commons/thumb/d/d6/Foodlogo2.svg/32px-Foodlogo2.svg.png 2x" data-file-width="146" data-file-height="106" /></a></span> </span><a href="/wiki/Portal:Food" title="Portal:Food">Food portal</a></li></ul> </div></td></tr></tbody></table></div> <div class="navbox-styles"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1129693374"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1236075235"></div><div role="navigation" class="navbox" aria-labelledby="Nestlé" style="padding:3px"><table class="nowraplinks hlist mw-collapsible mw-collapsed navbox-inner" style="border-spacing:0;background:transparent;color:inherit"><tbody><tr><th scope="col" class="navbox-title" colspan="3"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1129693374"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1239400231"><div class="navbar plainlinks hlist navbar-mini"><ul><li class="nv-view"><a href="/wiki/Template:Nestl%C3%A9" title="Template:Nestlé"><abbr title="View this template">v</abbr></a></li><li class="nv-talk"><a href="/wiki/Template_talk:Nestl%C3%A9" title="Template talk:Nestlé"><abbr title="Discuss this template">t</abbr></a></li><li class="nv-edit"><a href="/wiki/Special:EditPage/Template:Nestl%C3%A9" title="Special:EditPage/Template:Nestlé"><abbr title="Edit this template">e</abbr></a></li></ul></div><div id="Nestlé" style="font-size:114%;margin:0 4em"><a href="/wiki/Nestl%C3%A9" title="Nestlé">Nestlé</a></div></th></tr><tr><th scope="row" class="navbox-group" style="width:1%">Divisions</th><td class="navbox-list-with-group navbox-list navbox-odd" style="width:100%;padding:0"><div style="padding:0 0.25em"></div><table class="nowraplinks navbox-subgroup" style="border-spacing:0"><tbody><tr><td colspan="2" class="navbox-list navbox-odd" style="width:100%;padding:0"><div style="padding:0 0.25em"> <ul><li><a href="/wiki/Nestl%C3%A9_Purina_PetCare" title="Nestlé Purina PetCare">Nestlé Purina PetCare</a></li> <li><a href="/wiki/Nestl%C3%A9_Waters" title="Nestlé Waters">Nestlé Waters</a></li> <li><a href="/wiki/Nestl%C3%A9_Wyeth_Nutrition" title="Nestlé Wyeth Nutrition">Nestlé Wyeth Nutrition</a></li></ul> </div></td></tr><tr><th scope="row" class="navbox-group" style="width:1%">Divested</th><td class="navbox-list-with-group navbox-list navbox-even" style="width:100%;padding:0"><div style="padding:0 0.25em"> <ul><li><a href="/wiki/BlueTriton_Brands" title="BlueTriton Brands">BlueTriton Brands</a> (Nestlé Waters North America)</li></ul> </div></td></tr></tbody></table><div></div></td><td class="noviewer navbox-image" rowspan="8" style="width:1px;padding:0 0 0 2px"><div><span typeof="mw:File"><a href="/wiki/File:Nestl%C3%A9_textlogo.svg" class="mw-file-description"><img src="//upload.wikimedia.org/wikipedia/commons/thumb/b/bf/Nestl%C3%A9_textlogo.svg/120px-Nestl%C3%A9_textlogo.svg.png" decoding="async" width="120" height="33" class="mw-file-element" srcset="//upload.wikimedia.org/wikipedia/commons/thumb/b/bf/Nestl%C3%A9_textlogo.svg/180px-Nestl%C3%A9_textlogo.svg.png 1.5x, //upload.wikimedia.org/wikipedia/commons/thumb/b/bf/Nestl%C3%A9_textlogo.svg/240px-Nestl%C3%A9_textlogo.svg.png 2x" data-file-width="300" data-file-height="82" /></a></span></div></td></tr><tr><th scope="row" class="navbox-group" style="width:1%">Subsidiaries</th><td class="navbox-list-with-group navbox-list navbox-odd" style="width:100%;padding:0"><div style="padding:0 0.25em"> <ul><li><a href="/wiki/Nestl%C3%A9_India" title="Nestlé India">Nestlé India</a> (62.76%)</li> <li><a href="/wiki/Nestl%C3%A9_Pakistan" title="Nestlé Pakistan">Nestlé Pakistan</a></li> <li><a href="/w/index.php?title=Nestl%C3%A9_Canada&action=edit&redlink=1" class="new" title="Nestlé Canada (page does not exist)">Nestlé Canada</a></li> <li><a href="/w/index.php?title=Nestl%C3%A9_Japan&action=edit&redlink=1" class="new" title="Nestlé Japan (page does not exist)">Nestlé Japan</a></li> <li><a href="/w/index.php?title=Nestl%C3%A9_Malaysia&action=edit&redlink=1" class="new" title="Nestlé Malaysia (page does not exist)">Nestlé Malaysia</a></li> <li><a href="/wiki/Nestl%C3%A9_Lanka" title="Nestlé Lanka">Nestlé Lanka</a></li></ul> </div></td></tr><tr><th scope="row" class="navbox-group" style="width:1%">Joint ventures</th><td class="navbox-list-with-group navbox-list navbox-even" style="width:100%;padding:0"><div style="padding:0 0.25em"> <ul><li><a href="/wiki/Beverage_Partners_Worldwide" title="Beverage Partners Worldwide">Beverage Partners Worldwide</a></li> <li><a href="/wiki/Cereal_Partners_Worldwide" title="Cereal Partners Worldwide">Cereal Partners Worldwide</a></li> <li><a href="/wiki/Froneri" title="Froneri">Froneri</a></li> <li><a href="/wiki/Nestl%C3%A9_Toll_House_Caf%C3%A9" title="Nestlé Toll House Café">Nestlé Toll House Café</a></li></ul> </div></td></tr><tr><th scope="row" class="navbox-group" style="width:1%">Other assets</th><td class="navbox-list-with-group navbox-list navbox-odd" style="width:100%;padding:0"><div style="padding:0 0.25em"> <ul><li><a href="/wiki/Hsu_Fu_Chi" title="Hsu Fu Chi">Hsu Fu Chi</a> (60%)</li> <li><a href="/wiki/L%27Or%C3%A9al" title="L'Oréal">L'Oréal</a> (30.3%)</li> <li><a href="/wiki/Osem_(company)" title="Osem (company)">Osem</a> (100%)</li> <li><a href="/wiki/Yinlu_Foods" title="Yinlu Foods">Yinlu Foods</a> (60%)</li> <li><a href="/wiki/Malher" title="Malher">Malher</a> (100%)</li> <li><a href="/wiki/Lactalis-Nestl%C3%A9_Fresh_Products" title="Lactalis-Nestlé Fresh Products">Lactalis-Nestlé Fresh Products</a></li></ul> </div></td></tr><tr><th scope="row" class="navbox-group" style="width:1%"><a href="/wiki/List_of_Nestl%C3%A9_brands" title="List of Nestlé brands">Brands</a></th><td class="navbox-list-with-group navbox-list navbox-odd" style="width:100%;padding:0"><div style="padding:0 0.25em"></div><table class="nowraplinks navbox-subgroup" style="border-spacing:0"><tbody><tr><th scope="row" class="navbox-group" style="width:1%">Appliances</th><td class="navbox-list-with-group navbox-list navbox-even" style="width:100%;padding:0"><div style="padding:0 0.25em"> <ul><li><a href="/wiki/BabyNes" title="BabyNes">BabyNes</a></li> <li><a href="/wiki/Dolce_Gusto" title="Dolce Gusto">Dolce Gusto</a></li> <li><a href="/wiki/Nespresso" title="Nespresso">Nespresso</a></li> <li><a href="/wiki/Special.T" class="mw-redirect" title="Special.T">Special.T</a></li> <li><a href="/wiki/SICAL" title="SICAL">SICAL</a></li></ul> </div></td></tr><tr><th scope="row" class="navbox-group" style="width:1%">Baby nutrition</th><td class="navbox-list-with-group navbox-list navbox-odd" style="width:100%;padding:0"><div style="padding:0 0.25em"> <ul><li><a href="/wiki/BabyNes" title="BabyNes">BabyNes</a></li> <li><a href="/wiki/Nestl%C3%A9_Bear_Brand" title="Nestlé Bear Brand">Bear Brand</a></li> <li><a href="/wiki/Cerelac" title="Cerelac">Cerelac</a></li> <li><a href="/wiki/Gerber_Products_Company" title="Gerber Products Company">Gerber</a></li> <li><a href="/wiki/Nido_(brand)" title="Nido (brand)">Nido</a></li></ul> </div></td></tr><tr><th scope="row" class="navbox-group" style="width:1%">Baking</th><td class="navbox-list-with-group navbox-list navbox-even" style="width:100%;padding:0"><div style="padding:0 0.25em"> <ul><li><a href="/wiki/Libby%27s" title="Libby's">Libby's</a></li> <li><a href="/wiki/Chocolate_chip_cookie" title="Chocolate chip cookie"><i>Toll House</i> cookies</a></li></ul> </div></td></tr><tr><th scope="row" class="navbox-group" style="width:1%">Bottled water</th><td class="navbox-list-with-group navbox-list navbox-odd" style="width:100%;padding:0"><div style="padding:0 0.25em"> <ul><li><a href="/wiki/Contrex" title="Contrex">Contrex</a></li> <li><a href="/wiki/Acqua_Panna" title="Acqua Panna">Acqua Panna</a></li> <li><a href="/wiki/Perrier" title="Perrier">Perrier</a></li> <li><a href="/wiki/Princes_Gate_Spring_Water" title="Princes Gate Spring Water">Princes Gate</a></li> <li><a href="/wiki/Nestl%C3%A9_Pure_Life" title="Nestlé Pure Life">Pure Life</a></li> <li><a href="/wiki/S.Pellegrino" title="S.Pellegrino">S.Pellegrino</a></li> <li><a href="/wiki/Vittel_(water)" title="Vittel (water)">Vittel</a></li></ul> </div></td></tr><tr><th scope="row" class="navbox-group" style="width:1%">Cereals</th><td class="navbox-list-with-group navbox-list navbox-even" style="width:100%;padding:0"><div style="padding:0 0.25em"> <ul><li><a href="/wiki/Cheerios" title="Cheerios">Cheerios</a><sup>1</sup></li> <li><a href="/wiki/Chocapic" title="Chocapic">Chocapic</a></li> <li><a href="/wiki/Cinnamon_Toast_Crunch" title="Cinnamon Toast Crunch">Cinnamon Toast Crunch</a></li> <li><a href="/wiki/Cookie_Crisp" title="Cookie Crisp">Cookie Crisp</a><sup>1</sup></li> <li><a href="/wiki/Corn_flakes" title="Corn flakes">Corn Flakes</a></li> <li><a href="/wiki/Fitness_(cereal)" title="Fitness (cereal)">Fitness</a></li> <li><a href="/wiki/Golden_Grahams" title="Golden Grahams">Golden Grahams</a><sup>1</sup></li> <li><a href="/wiki/Golden_Nuggets" title="Golden Nuggets">Golden Nuggets</a></li> <li><a href="/wiki/Lion_Cereal" class="mw-redirect" title="Lion Cereal">Lion Cereal</a></li> <li><a class="mw-selflink selflink">Lucky Charms</a><sup>1</sup></li> <li><a href="/wiki/Milo_(drink)" title="Milo (drink)">Milo Cereal</a></li> <li><a href="/wiki/Nesquik_(cereal)" title="Nesquik (cereal)">Nesquik (cereal)</a><sup>6,7</sup></li> <li><a href="/wiki/Trix_(cereal)" title="Trix (cereal)">Trix</a><sup>1</sup></li> <li><a href="/wiki/Shreddies" title="Shreddies">Shreddies</a><sup>7</sup></li> <li><a href="/wiki/Shredded_wheat" title="Shredded wheat">Shredded Wheat</a><sup>7</sup></li></ul> </div></td></tr><tr><th scope="row" class="navbox-group" style="width:1%"><div style="display: inline-block; line-height: 1.2em; padding: .1em 0;">Chocolate <br />and desserts</div></th><td class="navbox-list-with-group navbox-list navbox-odd" style="width:100%;padding:0"><div style="padding:0 0.25em"> <ul><li><a href="/wiki/Animal_Bar_(chocolate_bar)" title="Animal Bar (chocolate bar)">Animal Bar</a></li> <li><a href="/wiki/Abuelita" title="Abuelita">Abuelita</a></li> <li><a href="/wiki/Aero_(chocolate_bar)" title="Aero (chocolate bar)">Aero</a></li> <li><a href="/wiki/Aero_Biscuits" title="Aero Biscuits">Aero Biscuits</a></li> <li><a href="/wiki/After_Eight" title="After Eight">After Eight</a></li> <li><a href="/wiki/Allen%27s" title="Allen's">Allen's</a></li> <li><a href="/wiki/Bar_One" title="Bar One">Bar One</a></li> <li><a href="/wiki/Bertie_Beetle" title="Bertie Beetle">Bertie Beetle</a></li> <li><a href="/wiki/Big_Turk" title="Big Turk">Big Turk</a></li> <li><a href="/wiki/Blue_Riband_(biscuits)" title="Blue Riband (biscuits)">Blue Riband</a></li> <li><a href="/wiki/Black_Magic_(chocolates)" title="Black Magic (chocolates)">Black Magic</a></li> <li><a href="/w/index.php?title=Bono_(cookie)&action=edit&redlink=1" class="new" title="Bono (cookie) (page does not exist)">Bono</a></li> <li><a href="/wiki/Breakaway_(biscuit)" title="Breakaway (biscuit)">Breakaway</a></li> <li><a href="/wiki/Cailler" title="Cailler">Cailler</a></li> <li><a href="/wiki/Caramac" title="Caramac">Caramac</a></li> <li><a href="/wiki/Carlos_V_(chocolate_bar)" title="Carlos V (chocolate bar)">Carlos V</a></li> <li><a href="/wiki/Cheekies" title="Cheekies">Cheekies</a></li> <li><a href="/wiki/Chokito" title="Chokito">Chokito</a></li> <li><a href="/wiki/Coffee_Crisp" title="Coffee Crisp">Coffee Crisp</a></li> <li><a href="/wiki/Crisp_(chocolate_bar)" title="Crisp (chocolate bar)">Crisp</a></li> <li><a href="/wiki/Crunch_(chocolate_bar)" title="Crunch (chocolate bar)">Crunch</a><sup>12</sup></li> <li><a href="/wiki/Drifter_(chocolate_bar)" title="Drifter (chocolate bar)">Drifter</a></li> <li><a href="/wiki/Fox%27s_Confectionery" title="Fox's Confectionery">Fox's</a></li> <li><a href="/wiki/Garoto" title="Garoto">Garoto</a></li> <li><a href="/wiki/Chocolate-coated_peanut" title="Chocolate-coated peanut">Goobers</a></li> <li><a href="/wiki/Kit_Kat" title="Kit Kat">Kit Kat</a><sup>3</sup> <ul><li><a href="/wiki/Kit_Kats_in_Japan" title="Kit Kats in Japan">Kit Kats in Japan</a></li></ul></li> <li><a href="/wiki/Chocolat_Kohler" title="Chocolat Kohler">Kohler</a></li> <li><a href="/wiki/Life_Savers" title="Life Savers">Life Savers</a><sup>14</sup></li> <li><a href="/wiki/Lion_(chocolate_bar)" title="Lion (chocolate bar)">Lion</a></li> <li><a href="/wiki/Mackintosh%27s_Toffee" title="Mackintosh's Toffee">Mackintosh's Toffee</a></li> <li><a href="/wiki/Matchmakers" title="Matchmakers">Matchmakers</a></li> <li><a href="/wiki/Menier_Chocolate" title="Menier Chocolate">Menier Chocolate</a></li> <li><a href="/wiki/Milkybar" title="Milkybar">Milkybar</a></li> <li><a href="/wiki/Milo_(drink)" title="Milo (drink)">Milo</a></li> <li><a href="/wiki/Mirage_(chocolate_bar)" title="Mirage (chocolate bar)">Mirage</a></li> <li><a href="/wiki/Munchies_(confectionery)" title="Munchies (confectionery)">Munchies</a></li> <li><a href="/wiki/Negresco" title="Negresco">Negresco</a></li> <li><a href="/wiki/Nestl%C3%A9_Milk_Chocolate" title="Nestlé Milk Chocolate">Nestlé Milk Chocolate</a></li> <li><a href="/wiki/Passatempo" title="Passatempo">Passatempo</a></li> <li><a href="/wiki/Peppermint_Crisp" title="Peppermint Crisp">Peppermint Crisp</a></li> <li><a href="/wiki/Perugina" title="Perugina">Perugina</a></li> <li><a href="/wiki/Polo_(confectionery)" title="Polo (confectionery)">Polo</a></li> <li><a href="/wiki/Quality_Street_(confectionery)" title="Quality Street (confectionery)">Quality Street</a></li> <li><a href="/wiki/Red_Ripperz" title="Red Ripperz">Red Ripperz</a></li> <li><a href="/wiki/Rolo" title="Rolo">Rolo</a><sup>3</sup></li> <li><a href="/wiki/Rowntree%27s" title="Rowntree's">Rowntree's</a></li> <li><a href="/wiki/Rowntree%27s_Fruit_Gums" title="Rowntree's Fruit Gums">Rowntree's Fruit Gums</a></li> <li><a href="/wiki/Rowntree%27s_Fruit_Pastilles" title="Rowntree's Fruit Pastilles">Rowntree's Fruit Pastilles</a></li> <li><a href="/wiki/Sin_Parar" title="Sin Parar">Sin Parar</a></li> <li><a href="/wiki/Smarties" title="Smarties">Smarties</a><sup>4</sup></li> <li><a href="/wiki/Svitoch" title="Svitoch">Svitoch</a></li> <li><a href="/wiki/Nestl%C3%A9_Tex" title="Nestlé Tex">TEX</a></li> <li><a href="/wiki/Walnut_Whip" title="Walnut Whip">Walnut Whip</a></li> <li><a href="/wiki/White_Knight_(chocolate_bar)" title="White Knight (chocolate bar)">White Knight</a></li> <li><a href="/wiki/Yorkie_(chocolate_bar)" title="Yorkie (chocolate bar)">Yorkie</a></li> <li><a href="/wiki/Zve%C4%8Devo" title="Zvečevo">Zvečevo</a></li></ul> </div></td></tr><tr><th scope="row" class="navbox-group" style="width:1%">Coffee and <br />beverages</th><td class="navbox-list-with-group navbox-list navbox-even" style="width:100%;padding:0"><div style="padding:0 0.25em"> <ul><li><a href="/wiki/Abuelita" title="Abuelita">Abuelita</a></li> <li><a href="/wiki/Alaska_Milk_Corporation#Alpine" title="Alaska Milk Corporation">Alpine</a><sup>8</sup></li> <li><a href="/w/index.php?title=Acticor_(drink)&action=edit&redlink=1" class="new" title="Acticor (drink) (page does not exist)">Acticor</a></li> <li><a href="/wiki/BabyNes" title="BabyNes">BabyNes</a></li> <li><a href="/wiki/Blue_Bottle_Coffee" title="Blue Bottle Coffee">Blue Bottle Coffee</a></li> <li><a href="/wiki/Boost_(drink)" title="Boost (drink)">Boost</a></li> <li><a href="/wiki/Carnation_(brand)" title="Carnation (brand)">Carnation</a><sup>8,9</sup></li> <li><a href="/wiki/Caro_(drink)" title="Caro (drink)">Caro</a></li> <li><a href="/wiki/Chameleon_Cold-Brew" title="Chameleon Cold-Brew">Chameleon Cold-Brew</a></li> <li><a href="/w/index.php?title=Chuckie_(drink)&action=edit&redlink=1" class="new" title="Chuckie (drink) (page does not exist)">Chuckie</a></li> <li><a href="/wiki/Coffee-Mate" title="Coffee-Mate">Coffee-Mate</a></li> <li><a href="/wiki/Dolce_Gusto" title="Dolce Gusto">Dolce Gusto</a></li> <li><a href="/w/index.php?title=Huesitos&action=edit&redlink=1" class="new" title="Huesitos (page does not exist)">Huesitos</a></li> <li><a href="/wiki/Klim_(powdered_milk)" title="Klim (powdered milk)">Klim</a></li> <li><a href="/wiki/La_Lechera" title="La Lechera">La Lechera</a></li> <li><a href="/wiki/Menier_Chocolate" title="Menier Chocolate">Menier</a></li> <li><a href="/wiki/Milo_(drink)" title="Milo (drink)">Milo cocoa</a></li> <li><a href="/wiki/Nescaf%C3%A9" title="Nescafé">Nescafé</a></li> <li><a href="/w/index.php?title=Nescaf%C3%A9_Azera&action=edit&redlink=1" class="new" title="Nescafé Azera (page does not exist)">Nescafé Azera</a></li> <li><a href="/w/index.php?title=Nescaf%C3%A9_Gold&action=edit&redlink=1" class="new" title="Nescafé Gold (page does not exist)">Nescafé Gold</a></li> <li><a href="/wiki/Nescau" class="mw-redirect" title="Nescau">Nescau</a></li> <li><a href="/wiki/Nesfruta" class="mw-redirect" title="Nesfruta">Nesfruta</a></li> <li><a href="/wiki/Nespresso" title="Nespresso">Nespresso</a></li> <li><a href="/wiki/Nesquik" title="Nesquik">Nesquik</a></li> <li><a href="/wiki/Nestea" title="Nestea">Nestea</a></li> <li><a href="/wiki/Ovaltine" title="Ovaltine">Ovaltine</a><sup>4</sup></li> <li><a href="/wiki/Ricor%C3%A9" title="Ricoré">Ricoré</a></li> <li><a href="/wiki/Seattle%27s_Best_Coffee" title="Seattle's Best Coffee">Seattle's Best Coffee</a></li> <li><a href="/wiki/Starbucks" title="Starbucks">Starbucks</a> <sup>13</sup></li> <li><a href="/wiki/Supligen" title="Supligen">Supligen</a></li> <li><a href="/wiki/Sweet_Leaf_Tea_Company" title="Sweet Leaf Tea Company">Sweet Leaf</a></li> <li><a href="/w/index.php?title=Zo%C3%A9gas&action=edit&redlink=1" class="new" title="Zoégas (page does not exist)">Zoégas</a></li></ul> </div></td></tr><tr><th scope="row" class="navbox-group" style="width:1%">Dairy products</th><td class="navbox-list-with-group navbox-list navbox-odd" style="width:100%;padding:0"><div style="padding:0 0.25em"> <ul><li><a href="/wiki/Alaska_Milk_Corporation#Alpine" title="Alaska Milk Corporation">Alpine</a><sup>8</sup></li> <li><a href="/wiki/Nestl%C3%A9_Bear_Brand" title="Nestlé Bear Brand">Bear Brand</a><sup>10,11</sup></li> <li><a href="/wiki/Carnation_(brand)" title="Carnation (brand)">Carnation</a><sup>8,9</sup></li> <li><a href="/wiki/Coffee-Mate" title="Coffee-Mate">Coffee-Mate</a></li> <li><a href="/wiki/La_Lechera" title="La Lechera">La Lechera</a></li> <li><a href="/wiki/Nesquik" title="Nesquik">Nesquik</a></li></ul> </div></td></tr><tr><th scope="row" class="navbox-group" style="width:1%">Ice cream</th><td class="navbox-list-with-group navbox-list navbox-even" style="width:100%;padding:0"><div style="padding:0 0.25em"> <ul><li><a href="/wiki/D%27Onofrio_(brand)" title="D'Onofrio (brand)">D'Onofrio</a></li> <li><a href="/wiki/Drumstick_(frozen_dairy_dessert)" title="Drumstick (frozen dairy dessert)">Drumstick</a><sup>15</sup></li> <li><a href="/wiki/Edy%27s_Pie" title="Edy's Pie">Eskimo Pie</a><sup>15</sup></li> <li><a href="/wiki/Fab_(brand)" title="Fab (brand)">Fab</a></li> <li><a href="/wiki/Frosty_Paws" title="Frosty Paws">Frosty Paws</a><sup>15</sup></li> <li><a href="/wiki/H%C3%A4agen-Dazs" title="Häagen-Dazs">Häagen-Dazs</a><sup>2,15</sup></li> <li><a href="/wiki/Hjem-IS" title="Hjem-IS">Hjem-IS</a></li> <li><a href="/wiki/Ice_Screamers" class="mw-redirect" title="Ice Screamers">Ice Screamers</a></li> <li><a href="/wiki/Kit_Kat" title="Kit Kat">Kit Kat</a><sup>15</sup></li> <li><a href="/wiki/Maxibon" title="Maxibon">Maxibon</a></li> <li><a href="/wiki/M%C3%B6venpick_Ice_Cream" title="Mövenpick Ice Cream">Mövenpick</a></li> <li><a href="/wiki/Parlour_(ice_cream)" title="Parlour (ice cream)">Parlour</a></li> <li><a href="/wiki/Savory_(ice_cream)" class="mw-redirect" title="Savory (ice cream)">Savory</a></li> <li><a href="/wiki/Smarties" title="Smarties">Smarties</a></li></ul> </div></td></tr><tr><th scope="row" class="navbox-group" style="width:1%"><div style="display: inline-block; line-height: 1.2em; padding: .1em 0;">Prepared and <br />packaged food <br />and snacks</div></th><td class="navbox-list-with-group navbox-list navbox-odd" style="width:100%;padding:0"><div style="padding:0 0.25em"> <ul><li><a href="/wiki/Buitoni" title="Buitoni">Buitoni</a></li> <li><a href="/wiki/California_Pizza_Kitchen" title="California Pizza Kitchen">California Pizza Kitchen</a></li> <li><a href="/wiki/DiGiorno" title="DiGiorno">DiGiorno</a></li> <li><a href="/wiki/Herta_Foods" title="Herta Foods">Herta</a></li> <li><a href="/wiki/Hot_Pockets" title="Hot Pockets">Hot Pockets</a></li> <li><a href="/wiki/Lean_Cuisine" title="Lean Cuisine">Lean Cuisine</a></li> <li><a href="/wiki/Libby%27s" title="Libby's">Libby's</a></li> <li><a href="/wiki/Hot_Pockets" title="Hot Pockets">Lean Pockets</a></li> <li><a href="/wiki/Maggi" title="Maggi">Maggi</a></li> <li><a href="/wiki/Stouffer%27s" title="Stouffer's">Stouffer's</a></li> <li><a href="/wiki/Thomy" title="Thomy">Thomy</a></li> <li><a href="/wiki/Tombstone_(pizza)" title="Tombstone (pizza)">Tombstone</a></li> <li><a href="/wiki/Uncle_Tobys" title="Uncle Tobys">Uncle Tobys</a></li> <li><a href="/wiki/Winiary_(company)" title="Winiary (company)">Winiary</a></li> <li><a href="/wiki/Nestl%C3%A9_Wagner" title="Nestlé Wagner">Wagner</a></li> <li><a href="/wiki/Yinlu_Foods" title="Yinlu Foods">Yinlu Foods</a></li></ul> </div></td></tr><tr><th scope="row" class="navbox-group" style="width:1%"><a href="/wiki/Nestl%C3%A9_Purina_PetCare" title="Nestlé Purina PetCare">Purina PetCare</a></th><td class="navbox-list-with-group navbox-list navbox-even" style="width:100%;padding:0"><div style="padding:0 0.25em"> <ul><li><a href="/wiki/Alpo_(pet_food)" title="Alpo (pet food)">Alpo</a></li> <li><a href="/wiki/Bakers_Complete" class="mw-redirect" title="Bakers Complete">Bakers Complete</a></li> <li><a href="/wiki/Beggin%27_Strips" title="Beggin' Strips">Beggin' Strips</a></li> <li><a href="/wiki/Beneful" title="Beneful">Beneful</a></li> <li><a href="/wiki/Bonio" title="Bonio">Bonio</a></li> <li><a href="/wiki/Dog_Chow" title="Dog Chow">Dog Chow</a></li> <li><a href="/wiki/Fancy_Feast" title="Fancy Feast">Fancy Feast</a></li> <li><a href="/wiki/Felix_(cat_food)" title="Felix (cat food)">Felix</a></li> <li><a href="/wiki/Friskies" title="Friskies">Friskies</a></li> <li><a href="/wiki/Frosty_Paws" title="Frosty Paws">Frosty Paws</a></li> <li><a href="/wiki/Purina_One" title="Purina One">ONE</a></li> <li><a href="/wiki/Winalot" title="Winalot">Winalot</a></li></ul> </div></td></tr><tr><th scope="row" class="navbox-group" style="width:1%"><a href="/wiki/Uncle_Tobys" title="Uncle Tobys">Uncle Tobys</a></th><td class="navbox-list-with-group navbox-list navbox-odd" style="width:100%;padding:0"><div style="padding:0 0.25em"> <ul><li><a href="/wiki/Cheerios" title="Cheerios">Cheerios</a><sup>1</sup></li> <li><a href="/wiki/Plus_(cereal)" title="Plus (cereal)">PLUS</a></li> <li><a href="/wiki/Wheaties" title="Wheaties">Weeties</a></li></ul> </div></td></tr><tr><th scope="row" class="navbox-group" style="width:1%"><a href="/wiki/List_of_Nestl%C3%A9_brands#Former_brands" title="List of Nestlé brands">Former brands and <br /> subsidiaries</a></th><td class="navbox-list-with-group navbox-list navbox-even" style="width:100%;padding:0"><div style="padding:0 0.25em"> <ul><li><a href="/wiki/Alcon" title="Alcon">Alcon</a></li> <li><a href="/wiki/Pamlab" title="Pamlab">Alfasigma</a></li> <li><a href="/wiki/Arrowhead_Water" title="Arrowhead Water">Arrowhead</a></li> <li><a href="/wiki/Butterfinger" title="Butterfinger">Butterfinger</a></li> <li><a href="/wiki/Baby_Ruth" title="Baby Ruth">Baby Ruth</a></li> <li><a href="/wiki/Chocolate_Surpresa" title="Chocolate Surpresa">Chocolate Surpresa</a></li> <li><a href="/wiki/Deer_Park_Spring_Water" title="Deer Park Spring Water">Deer Park</a></li> <li><a href="/wiki/Dreyer%27s" title="Dreyer's">Dreyer's</a><sup>15</sup></li> <li><a href="/wiki/Enviga" title="Enviga">Enviga</a></li> <li><a href="/wiki/Gale%27s" title="Gale's">Gale's</a></li> <li><a href="/wiki/Galderma" title="Galderma">Galderma Laboratories</a> <ul><li><a href="/wiki/Cetaphil" title="Cetaphil">Cetaphil</a></li> <li><a href="/wiki/Adapalene/benzoyl_peroxide" title="Adapalene/benzoyl peroxide">Epiduo</a></li> <li><a href="/wiki/Restylane" title="Restylane">Restylane</a></li></ul></li> <li><a href="/wiki/Hoadley%27s_Chocolates" title="Hoadley's Chocolates">Hoadley's</a></li> <li><a href="/wiki/Ice_Mountain_(water)" title="Ice Mountain (water)">Ice Mountain</a></li> <li><a href="/wiki/Jenny_Craig,_Inc." title="Jenny Craig, Inc.">Jenny Craig</a></li> <li><a href="/wiki/Ozarka" title="Ozarka">Ozarka</a></li> <li><a href="/wiki/Peter%27s_Chocolate" title="Peter's Chocolate">Peter's Chocolate</a></li> <li><a href="/wiki/Poland_Spring" title="Poland Spring">Poland Spring</a></li> <li><a href="/wiki/Polly_Waffle" title="Polly Waffle">Polly Waffle</a></li> <li><a href="/wiki/PowerBar" title="PowerBar">PowerBar</a></li> <li><a href="/wiki/Powwow_Water" title="Powwow Water">Powwow Water</a></li> <li><a href="/wiki/Rowntree_Mackintosh_Confectionery" title="Rowntree Mackintosh Confectionery">Rowntree Mackintosh</a></li> <li><a href="/wiki/Violet_Crumble" title="Violet Crumble">Violet Crumble</a></li> <li><a href="/wiki/Wonder_Ball" title="Wonder Ball">Wonder Ball</a></li> <li><a href="/wiki/Zephyrhills_(water)" title="Zephyrhills (water)">Zephyrhills</a></li></ul> </div></td></tr></tbody></table><div></div></td></tr><tr><th scope="row" class="navbox-group" style="width:1%">People</th><td class="navbox-list-with-group navbox-list navbox-odd" style="width:100%;padding:0"><div style="padding:0 0.25em"> <ul><li><a href="/wiki/G%C3%BCnter_Blobel" title="Günter Blobel">Günter Blobel</a></li> <li><a href="/wiki/Paul_Bulcke" title="Paul Bulcke">Paul Bulcke</a></li> <li><a href="/wiki/Peter_Brabeck-Letmathe" title="Peter Brabeck-Letmathe">Peter Brabeck-Letmathe</a></li> <li><a href="/wiki/Nobuyuki_Idei" title="Nobuyuki Idei">Nobuyuki Idei</a></li> <li><a href="/wiki/Henri_Nestl%C3%A9" title="Henri Nestlé">Henri Nestlé</a></li> <li><a href="/wiki/Kaspar_Villiger" title="Kaspar Villiger">Kaspar Villiger</a></li></ul> </div></td></tr><tr><th scope="row" class="navbox-group" style="width:1%">Related</th><td class="navbox-list-with-group navbox-list navbox-even" style="width:100%;padding:0"><div style="padding:0 0.25em"> <ul><li><a href="/wiki/Nestea_European_Championship_Tour" title="Nestea European Championship Tour">Nestea European Championship Tour</a></li> <li><a href="/wiki/1977_Nestl%C3%A9_boycott" title="1977 Nestlé boycott">1977 Nestlé boycott</a></li> <li><a href="/wiki/Arnold_Palmer_Invitational" title="Arnold Palmer Invitational">Nestlé Invitational</a></li> <li><a href="/wiki/Rowntrees_F.C." title="Rowntrees F.C.">Nestlé Rowntree F.C.</a></li> <li><a href="/wiki/Nestl%C3%A9_Smarties_Book_Prize" title="Nestlé Smarties Book Prize">Nestlé Smarties Book Prize</a></li> <li><a href="/wiki/Nestl%C3%A9_Tower" title="Nestlé Tower">Nestlé Tower</a></li> <li><a href="/wiki/Chocolate_chip_cookie" title="Chocolate chip cookie">Toll House cookies</a></li> <li><a href="/wiki/International_Code_of_Marketing_of_Breast-milk_Substitutes" title="International Code of Marketing of Breast-milk Substitutes">International Code of Marketing of Breast-milk Substitutes</a></li> <li><a href="/wiki/Nescaf%C3%A9_Basement" title="Nescafé Basement">Nescafé Basement</a></li> <li><a href="/wiki/Maggi_noodles_safety_concerns_in_India" title="Maggi noodles safety concerns in India">Maggi noodles safety concerns in India</a></li> <li><a href="/wiki/Freshly" title="Freshly">Freshly</a></li></ul> </div></td></tr><tr><th scope="row" class="navbox-group" style="width:1%">Related articles</th><td class="navbox-list-with-group navbox-list navbox-odd" style="width:100%;padding:0"><div style="padding:0 0.25em"> <ul><li><a href="/wiki/List_of_Nestl%C3%A9_brands" title="List of Nestlé brands">List of Nestlé brands</a></li> <li><a href="/wiki/Controversies_of_Nestl%C3%A9" title="Controversies of Nestlé">Controversies of Nestlé</a></li></ul> </div></td></tr><tr><td class="navbox-abovebelow hlist" colspan="3"><div> <ul><li><span style="font-size:85%;"><sup>1</sup> Currently manufactured by <a href="/wiki/General_Mills" title="General Mills">General Mills</a> in the U.S. and Canada. Produced by <a href="/wiki/Cereal_Partners_Worldwide" title="Cereal Partners Worldwide">Cereal Partners</a> under the Nestlé brand elsewhere. <sup>2</sup> Brand owned by <a href="/wiki/General_Mills" title="General Mills">General Mills</a>; U.S. and Canadian production rights controlled by Nestlé under license. <sup>3</sup> U.S. production rights owned by <a href="/wiki/The_Hershey_Company" title="The Hershey Company">The Hershey Company</a>. <sup>4</sup> U.S. rights and production owned by the <a href="/wiki/Smarties_Candy_Company" title="Smarties Candy Company">Smarties Candy Company</a> with a different product. <sup>5</sup> U.S. rights and specific trade dress owned by Nestlé; rights elsewhere owned by <a href="/wiki/Associated_British_Foods" title="Associated British Foods">Associated British Foods</a>. <sup>6</sup> Produced by Cereal Partners, branded as Nestlé. <sup>7</sup> Produced by Cereal Partners and branded as Nestlé in the U.K. and Ireland. Produced by <a href="/wiki/Post_Foods" class="mw-redirect" title="Post Foods">Post Foods</a> elsewhere. <sup>8</sup> Philippine production rights owned by <a href="/wiki/Alaska_Milk_Corporation" title="Alaska Milk Corporation">Alaska Milk Corporation</a>. <sup>9</sup> Singaporean, Malaysian and Thai production rights owned by <a href="/wiki/Fraser_and_Neave" title="Fraser and Neave">Fraser and Neave</a>. <sup>10</sup> Used only in Indonesia, Thailand, and Cambodia. <sup>11</sup> Used only in the Philippines. <sup>12</sup> U.S. production rights owned by the <a href="/wiki/Ferrara_Candy_Company" title="Ferrara Candy Company">Ferrara Candy Company</a>. <sup>13</sup> <a href="/wiki/North_America" title="North America">NA</a> rights and specific trade dress to all packaged coffee and other products under the Starbucks brand owned by Nestlé since 2019. <sup>14</sup> Brand owned by <a href="/wiki/Mars_Inc." title="Mars Inc.">Mars</a>, sold by Nestlé in Canada. <sup>15</sup> Produced by <a href="/wiki/Froneri" title="Froneri">Froneri</a> in the U.S. since 2020.</span></li></ul> <hr /> <ul><li><span class="noviewer" typeof="mw:File"><span title="Category"><img alt="" src="//upload.wikimedia.org/wikipedia/en/thumb/9/96/Symbol_category_class.svg/16px-Symbol_category_class.svg.png" decoding="async" width="16" height="16" class="mw-file-element" srcset="//upload.wikimedia.org/wikipedia/en/thumb/9/96/Symbol_category_class.svg/23px-Symbol_category_class.svg.png 1.5x, //upload.wikimedia.org/wikipedia/en/thumb/9/96/Symbol_category_class.svg/31px-Symbol_category_class.svg.png 2x" data-file-width="180" data-file-height="185" /></span></span> <b><a href="/wiki/Category:Nestl%C3%A9" title="Category:Nestlé">Category</a></b></li> <li><span class="noviewer" typeof="mw:File"><span title="Commons page"><img alt="" src="//upload.wikimedia.org/wikipedia/en/thumb/4/4a/Commons-logo.svg/12px-Commons-logo.svg.png" decoding="async" width="12" height="16" class="mw-file-element" srcset="//upload.wikimedia.org/wikipedia/en/thumb/4/4a/Commons-logo.svg/18px-Commons-logo.svg.png 1.5x, //upload.wikimedia.org/wikipedia/en/thumb/4/4a/Commons-logo.svg/24px-Commons-logo.svg.png 2x" data-file-width="1024" data-file-height="1376" /></span></span> <b><a href="https://commons.wikimedia.org/wiki/Category:Nestl%C3%A9" class="extiw" title="commons:Category:Nestlé">Commons</a></b></li></ul> </div></td></tr></tbody></table></div>    </div><noscript><img src="https://login.wikimedia.org/wiki/Special:CentralAutoLogin/start?type=1x1" alt="" width="1" height="1" style="border: none; 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