iPhone 16 Pro and iPhone 16 Pro Max

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1.5527-.7852l.0234-.0527h1.0195l-.0116.0469c-.2168.8555-1.1191 1.6992-2.6074 1.6992-1.8047 0-2.8946-1.2656-2.8946-3.2461zm1.0606-.5449h3.4922c-.1055-1.248-.7969-1.8398-1.7285-1.8398-.9376 0-1.6524.6386-1.7637 1.8398zm5.9912-2.6367h1.0195v.9492h.0938c.3164-.668.9082-1.0605 1.8398-1.0605 1.418 0 2.209.8379 2.209 2.3379v4.0898h-1.0195v-3.8438c0-1.1367-.4688-1.6816-1.4766-1.6816s-1.6465.6797-1.6465 1.7871v3.7383h-1.0195zm7.2802 4.6758v-3.832h-.9961v-.8438h.9961v-1.6348h1.0547v1.6348h1.3828v.8438h-1.3828v3.5742c0 .7441.2578 1.043.9141 1.043.1816 0 .2812-.0059.4688-.0234v.8672c-.1992.0352-.3926.0586-.5918.0586-1.3008-.0001-1.8458-.4806-1.8458-1.6876z"/></svg></span><span class="globalnav-link-text">Entertainment</span></span></a></li></ul></div><div data-analytics-element-engagement="globalnav hover - support" class=" globalnav-item globalnav-item-support globalnav-item-menu "><ul role="none" class="globalnav-submenu-trigger-group"><li class="globalnav-submenu-trigger-item"><a href="https://support.apple.com/en-lamr/?cid=gn-ols-home-hp-tab" data-globalnav-item-name="support" data-topnav-flyout-trigger-compact="true" data-analytics-title="support" data-analytics-element-engagement="hover - support" data-analytics-exit-link="true" aria-label="Support" class="globalnav-link globalnav-submenu-trigger-link globalnav-link-support"><span class="globalnav-link-text-container"><span class="globalnav-image-regular globalnav-link-image"><svg height="44" viewBox="0 0 44 44" width="44" xmlns="http://www.w3.org/2000/svg"><path d="m42.1206 18.0337v1.635h1.406v.844h-1.406v3.574c0 .744.281 1.06.937 1.06.182 0 .282-.006.469-.023v.849c-.199.036-.392.059-.592.059-1.3 0-1.822-.48-1.822-1.687v-3.832h-1.019v-.844h1.019v-1.635zm-6.131 1.635h.961v.937h.093c.188-.615.914-1.049 1.752-1.049.164 0 .375.012.504.03v1.008c-.082-.024-.445-.059-.644-.059-.961 0-1.659.644-1.659 1.535v3.914h-1.007zm-2.463 3.158c0-1.5-.674-2.361-1.869-2.361s-1.869.861-1.869 2.361c0 1.494.674 2.361 1.869 2.361s1.869-.867 1.869-2.361zm-4.781 0c0-2.033 1.113-3.27 2.912-3.27s2.912 1.237 2.912 3.27c0 2.027-1.113 3.27-2.912 3.27s-2.912-1.243-2.912-3.27zm-2.108 0c0-1.477-.692-2.361-1.846-2.361-1.143 0-1.863.908-1.863 2.361 0 1.447.72 2.361 1.857 2.361 1.16 0 1.852-.884 1.852-2.361zm1.043 0c0 1.975-1.049 3.27-2.655 3.27-.902 0-1.629-.393-1.974-1.061h-.094v3.059h-1.008v-8.426h.961v1.054h.094c.404-.726 1.16-1.166 2.021-1.166 1.612 0 2.655 1.284 2.655 3.27zm-8.048 0c0-1.477-.691-2.361-1.845-2.361-1.143 0-1.864.908-1.864 2.361 0 1.447.721 2.361 1.858 2.361 1.16 0 1.851-.884 1.851-2.361zm1.043 0c0 1.975-1.049 3.27-2.654 3.27-.902 0-1.629-.393-1.975-1.061h-.093v3.059h-1.008v-8.426h.961v1.054h.093c.405-.726 1.161-1.166 2.022-1.166 1.611 0 2.654 1.284 2.654 3.27zm-7.645 3.158h-.961v-.99h-.094c-.316.703-.99 1.102-1.957 1.102-1.418 0-2.156-.844-2.156-2.338v-4.09h1.008v3.844c0 1.136.422 1.664 1.43 1.664 1.113 0 1.722-.663 1.722-1.77v-3.738h1.008zm-11.69-2.209c.129.885.972 1.447 2.174 1.447 1.136 0 1.974-.615 1.974-1.453 0-.72-.527-1.177-1.693-1.47l-1.084-.282c-1.529-.386-2.192-1.078-2.192-2.279 0-1.435 1.202-2.408 2.989-2.408 1.634 0 2.853.973 2.941 2.338h-1.06c-.147-.867-.862-1.383-1.916-1.383-1.125 0-1.87.562-1.87 1.418 0 .662.463 1.043 1.629 1.342l.885.234c1.752.44 2.455 1.119 2.455 2.361 0 1.553-1.224 2.543-3.158 2.543-1.793 0-3.029-.949-3.141-2.408z"/></svg></span><span class="globalnav-link-text">Support</span></span></a></li></ul></div><div data-analytics-element-engagement="globalnav hover - where-to-buy" class=" globalnav-item globalnav-item-where-to-buy globalnav-item-menu "><ul role="none" class="globalnav-submenu-trigger-group"><li class="globalnav-submenu-trigger-item"><a href="/lae/buy/" data-globalnav-item-name="where-to-buy" data-topnav-flyout-trigger-compact="true" data-analytics-title="where to buy" data-analytics-element-engagement="hover - where to buy" aria-label="Where to Buy" class="globalnav-link globalnav-submenu-trigger-link globalnav-link-where-to-buy"><span class="globalnav-link-text-container"><span class="globalnav-image-regular globalnav-link-image"><svg height="44" viewBox="0 0 75 44" width="75" xmlns="http://www.w3.org/2000/svg"><path d="m69.7295 28.2349v-.861c.123.023.281.029.422.029.58 0 .896-.275 1.16-1.037l.117-.375-2.338-6.322h1.09l1.735 5.197h.093l1.729-5.197h1.072l-2.467 6.703c-.539 1.465-1.043 1.898-2.162 1.898-.135 0-.31-.012-.451-.035zm-1.646-2.25h-.96v-.99h-.094c-.317.703-.99 1.101-1.957 1.101-1.418 0-2.156-.843-2.156-2.338v-4.089h1.007v3.843c0 1.137.422 1.664 1.43 1.664 1.113 0 1.723-.662 1.723-1.769v-3.738h1.007zm-9.378-.932c1.272 0 1.94-.515 1.94-1.494 0-.978-.692-1.476-2.04-1.476h-1.986v2.97zm-2.086-3.879h1.688c1.277 0 1.927-.457 1.927-1.353 0-.861-.609-1.359-1.658-1.359h-1.957zm-1.055 4.811v-8.455h3.235c1.553 0 2.502.814 2.502 2.109 0 .879-.645 1.676-1.459 1.823v.093c1.154.147 1.887.938 1.887 2.057 0 1.488-1.067 2.373-2.866 2.373zm-6.195-3.158c0-1.5-.674-2.362-1.869-2.362-1.196 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1.746-1.752 0-2.847-1.265-2.847-3.263 0-1.987 1.113-3.276 2.847-3.276 1.705 0 2.742 1.213 2.742 3.176v.387h-4.541v.047c.053 1.248.75 2.039 1.823 2.039.814 0 1.365-.299 1.629-.856zm-12.332-7.189h1.008v3.504h.093c.317-.698.979-1.108 1.946-1.108 1.336 0 2.179.856 2.179 2.338v4.09h-1.007v-3.844c0-1.119-.504-1.676-1.459-1.676-1.131 0-1.752.715-1.752 1.782v3.738h-1.008zm-8.361 8.824h-.996l-2.303-8.455h1.102l1.681 6.873h.071l1.892-6.873h1.067l1.892 6.873h.071l1.681-6.873h1.102l-2.303 8.455h-.996l-1.945-6.674h-.071z"/></svg></span><span class="globalnav-link-text">Where to Buy</span></span></a></li></ul></div></div></div></li><li data-topnav-flyout-label="Search apple.com" data-analytics-title="open - search field" class="globalnav-item globalnav-search"><a role="button" id="globalnav-menubutton-link-search" href="/lae/search" data-topnav-flyout-trigger-regular="true" data-topnav-flyout-trigger-compact="true" aria-label="Search apple.com" data-analytics-title="open - search field" class="globalnav-link globalnav-link-search"><span class="globalnav-image-regular"><svg xmlns="http://www.w3.org/2000/svg" width="15px" height="44px" viewBox="0 0 15 44"> <path d="M14.298,27.202l-3.87-3.87c0.701-0.929,1.122-2.081,1.122-3.332c0-3.06-2.489-5.55-5.55-5.55c-3.06,0-5.55,2.49-5.55,5.55 c0,3.061,2.49,5.55,5.55,5.55c1.251,0,2.403-0.421,3.332-1.122l3.87,3.87c0.151,0.151,0.35,0.228,0.548,0.228 s0.396-0.076,0.548-0.228C14.601,27.995,14.601,27.505,14.298,27.202z M1.55,20c0-2.454,1.997-4.45,4.45-4.45 c2.454,0,4.45,1.997,4.45,4.45S8.454,24.45,6,24.45C3.546,24.45,1.55,22.454,1.55,20z"/> </svg> </span><span class="globalnav-image-compact"><svg height="48" viewBox="0 0 17 48" width="17" xmlns="http://www.w3.org/2000/svg"><path d="m16.2294 29.9556-4.1755-4.0821a6.4711 6.4711 0 1 0 -1.2839 1.2625l4.2005 4.1066a.9.9 0 1 0 1.2588-1.287zm-14.5294-8.0017a5.2455 5.2455 0 1 1 5.2455 5.2527 5.2549 5.2549 0 0 1 -5.2455-5.2527z"/></svg></span></a><div id="globalnav-submenu-search" aria-labelledby="globalnav-menubutton-link-search" class="globalnav-flyout globalnav-submenu"><div class="globalnav-flyout-scroll-container"><div class="globalnav-flyout-content globalnav-submenu-content"><form action="/lae/search" method="get" class="globalnav-searchfield"><div class="globalnav-searchfield-wrapper"><input placeholder="Search apple.com" aria-label="Search apple.com" autocorrect="off" autocapitalize="off" autocomplete="off" spellcheck="false" class="globalnav-searchfield-input"/><input id="globalnav-searchfield-src" type="hidden" name="src" value/><input type="hidden" name="type" value/><input type="hidden" name="page" value/><input type="hidden" name="locale" value/><button aria-label="Clear search" tabindex="-1" type="button" class="globalnav-searchfield-reset"><span class="globalnav-image-regular"><svg height="14" viewBox="0 0 14 14" width="14" xmlns="http://www.w3.org/2000/svg"><path d="m7 .0339a6.9661 6.9661 0 1 0 6.9661 6.9661 6.9661 6.9661 0 0 0 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aria-hidden="true" type="submit" class="globalnav-searchfield-submit"><span class="globalnav-image-regular"><svg height="32" viewBox="0 0 30 32" width="30" xmlns="http://www.w3.org/2000/svg"><path d="m23.3291 23.3066-4.35-4.35c-.0105-.0105-.0247-.0136-.0355-.0235a6.8714 6.8714 0 1 0 -1.5736 1.4969c.0214.0256.03.0575.0542.0815l4.35 4.35a1.1 1.1 0 1 0 1.5557-1.5547zm-15.4507-8.582a5.6031 5.6031 0 1 1 5.603 5.61 5.613 5.613 0 0 1 -5.603-5.61z"/></svg></span><span class="globalnav-image-compact"><svg width="38" height="40" viewBox="0 0 38 40" xmlns="http://www.w3.org/2000/svg"><path d="m28.6724 27.8633-5.07-5.07c-.0095-.0095-.0224-.0122-.032-.0213a7.9967 7.9967 0 1 0 -1.8711 1.7625c.0254.03.0357.0681.0642.0967l5.07 5.07a1.3 1.3 0 0 0 1.8389-1.8379zm-18.0035-10.0033a6.5447 6.5447 0 1 1 6.545 6.5449 6.5518 6.5518 0 0 1 -6.545-6.5449z"/></svg></span></button></div><div role="status" aria-live="polite" data-topnav-searchresults-label="total results" class="globalnav-searchresults-count"></div></form><div class="globalnav-searchresults"></div></div></div></div></li></ul><div class="globalnav-menutrigger"><button id="globalnav-menutrigger-button" aria-controls="globalnav-list" aria-label="Menu" data-topnav-menu-label-open="Menu" data-topnav-menu-label-close="Close" data-topnav-flyout-trigger-compact="menu" class="globalnav-menutrigger-button"><svg width="18" height="18" viewBox="0 0 18 18"><polyline id="globalnav-menutrigger-bread-bottom" fill="none" stroke="currentColor" stroke-width="1.2" stroke-linecap="round" stroke-linejoin="round" points="2 12, 16 12" class="globalnav-menutrigger-bread globalnav-menutrigger-bread-bottom"><animate id="globalnav-anim-menutrigger-bread-bottom-open" attributeName="points" keyTimes="0;0.5;1" dur="0.24s" begin="indefinite" fill="freeze" calcMode="spline" keySplines="0.42, 0, 1, 1;0, 0, 0.58, 1" values=" 2 12, 16 12; 2 9, 16 9; 3.5 15, 15 3.5"></animate><animate 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srcset="/v/iphone-16-pro/c/images/overview/welcome/hero_startframe__4pqj154zt8ym_medium.jpg, /v/iphone-16-pro/c/images/overview/welcome/hero_startframe__4pqj154zt8ym_medium_2x.jpg 2x" media="(max-width:1068px)" /><source srcset="/v/iphone-16-pro/c/images/overview/welcome/hero_startframe__4pqj154zt8ym_large.jpg, /v/iphone-16-pro/c/images/overview/welcome/hero_startframe__4pqj154zt8ym_large_2x.jpg 2x" media="(max-width:1440px)" /><source srcset="/v/iphone-16-pro/c/images/overview/welcome/hero_startframe__4pqj154zt8ym_xlarge.jpg, /v/iphone-16-pro/c/images/overview/welcome/hero_startframe__4pqj154zt8ym_xlarge_2x.jpg 2x" media="(min-width:0px)" /> <img src="/v/iphone-16-pro/c/images/overview/welcome/hero_startframe__4pqj154zt8ym_xlarge.jpg" alt > </picture> </noscript> </div> </div> </div> </div> </section> <section class="section section-media-card background-alt" data-anim-scroll-group="Media Card" data-analytics-section-engagement="name:highlights" data-component-list="StaggeredFadeIn"> <div class="viewport-content"> <header class="section-header row"> <h2 class="section-header-headline typography-section-header-headline" data-staggered-item>Get the highlights.</h2> <div class="section-header-cta-list-wrapper"> <ul class="section-header-cta-list typography-section-header-link column"> <li class="section-header-cta-item section-header-cta-item-film" data-staggered-item> <a href="/105/media/us/iphone-16-pro/2024/3616fe73-ad74-4b7f-8b93-a4c0f0b6a2d7/films/product/iphone-16-pro-product-tpl-us-2024_16x9.m3u8" data-analytics-title="watch the film - iphone 16 pro" aria-label="Watch the film, iPhone 16 Pro" id="film-iphone-16-pro" class="icon-wrapper section-header-cta-link" data-films-modal-link role="button" aria-label="Watch the film, iPhone 16 Pro" data-analytics-id="film-iphone-16-pro"><span class="icon-copy">Watch the <span class="visuallyhidden">iPhone 16 Pro</span> film</span><span class="icon icon-after icon-playcircle"></span></a> </li> </ul> </div> </header> </div> 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data-focus-enabled-when="media-card-gallery-focusable" data-analytics-intrapage-link data-analytics-title-pause="pause highlights gallery" data-analytics-click-pause="prop3:pause highlights gallery" data-aria-pause="Pause Highlights Gallery" data-analytics-title-play="play highlights gallery" data-analytics-click-play="prop3:play highlights gallery" data-aria-play="Play Highlights Gallery" data-analytics-title-replay="replay highlights gallery" data-analytics-click-replay="prop3:replay highlights gallery" data-aria-replay="Replay Highlights Gallery" aria-label="Play Highlights Gallery"> <span class="icons"> <svg class="icon-control icon-control-play-super svg-icon play-icon" xmlns="http://www.w3.org/2000/svg" viewBox="0 0 56 56"> <path d="m23.7555 36.6237c.4478 0 .8598-.1343 1.4241-.4568l10.9178-6.3322c.8598-.5016 1.3614-1.021 1.3614-1.8361 0-.8061-.5016-1.3255-1.3614-1.8271l-10.9178-6.3322c-.5643-.3314-.9762-.4657-1.4241-.4657-.9315 0-1.7555.7165-1.7555 1.9435v13.3629c0 1.227.824 1.9435 1.7555 1.9435z"></path> </svg> <svg class="icon-control icon-control-pause-super svg-icon pause-icon" xmlns="http://www.w3.org/2000/svg" viewBox="0 0 56 56"> <path d="m21.7334 36.67h2.5342c1.1483 0 1.7324-.5796 1.7324-1.7193v-13.9015c0-1.12-.5841-1.6898-1.7324-1.7193h-2.5342c-1.1483 0-1.7324.5698-1.7324 1.7193v13.9015c-.0297 1.1396.5544 1.7193 1.7324 1.7193zm9.9992 0h2.5347c1.1485 0 1.7327-.5796 1.7327-1.7193v-13.9015c0-1.12-.5842-1.7193-1.7327-1.7193h-2.5347c-1.1485 0-1.7327.5698-1.7327 1.7193v13.9015c0 1.1396.5545 1.7193 1.7327 1.7193z"></path> </svg> <svg class="icon-control icon-control-replay-super svg-icon replay-icon" xmlns="http://www.w3.org/2000/svg" viewBox="0 0 56 56"> <path d="m36.2448 26.6447c-1.1073 0-2.0052.8978-2.0052 2.0052 0 3.4405-2.7992 6.2397-6.2397 6.2397s-6.2397-2.7992-6.2397-6.2397 2.7992-6.2397 6.2397-6.2397c.0283 0 .0546-.0072.0825-.0083l-1.2839 1.2841c-.7833.7828-.7833 2.0526 0 2.8354.3911.3916.9047.5874 1.4177.5874s1.0266-.1958 1.4177-.5874l4.4406-4.4406c.7833-.7828.7833-2.0526 0-2.8354l-4.657-4.657c-.7823-.7833-2.0531-.7833-2.8354 0-.7833.7828-.7833 2.0526 0 2.8354l.9973.9974c-5.4561.223-9.8295 4.7189-9.8295 10.2287 0 5.6517 4.5983 10.25 10.25 10.25s10.25-4.5983 10.25-10.25c0-1.1073-.8978-2.0052-2.0052-2.0052z"></path> </svg> </span> </button> </div> <div class="all-access-pass__background"> <div class="tablist-wrapper"> <div data-analytics-gallery-interaction-type="dotnav" class="dotnav"> <ul role="tablist" class="dotnav-items" style="--dotnav-count: 6"> <li role="presentation" class="dotnav-item current aap-media-card-gallery__dotnav-item" style="--item-index: 0"> <a id="media-card-gallery-item-1-trigger" data-focus-expression="{"expression": "a0t - 100vh + a0h + var(--global-section-aap-padding) * .5", "anchors": ["[data-media-card-gallery]"], "focus-delay": "true"}" data-focus-enabled-when="media-card-gallery-focusable" class="dotnav-link current" data-ac-gallery-trigger="media-card-gallery-item-1" href="#media-card-gallery-item-1"> <span class="visuallyhidden">Item 1</span> </a> </li> <li role="presentation" class="dotnav-item aap-media-card-gallery__dotnav-item" style="--item-index: 1"> <a id="media-card-gallery-item-2-trigger" data-focus-expression="{"expression": "a0t - 100vh + a0h + var(--global-section-aap-padding) * .5", "anchors": ["[data-media-card-gallery]"], "focus-delay": "true"}" data-focus-enabled-when="media-card-gallery-focusable" class="dotnav-link" data-ac-gallery-trigger="media-card-gallery-item-2" href="#media-card-gallery-item-2"> <span class="visuallyhidden">Item 2</span> </a> </li> <li role="presentation" class="dotnav-item aap-media-card-gallery__dotnav-item" style="--item-index: 2"> <a id="media-card-gallery-item-3-trigger" data-focus-expression="{"expression": "a0t - 100vh + a0h + var(--global-section-aap-padding) * .5", "anchors": ["[data-media-card-gallery]"], "focus-delay": "true"}" data-focus-enabled-when="media-card-gallery-focusable" class="dotnav-link" data-ac-gallery-trigger="media-card-gallery-item-3" href="#media-card-gallery-item-3"> <span class="visuallyhidden">Item 3</span> </a> </li> <li role="presentation" class="dotnav-item aap-media-card-gallery__dotnav-item" style="--item-index: 3"> <a id="media-card-gallery-item-4-trigger" data-focus-expression="{"expression": "a0t - 100vh + a0h + var(--global-section-aap-padding) * .5", "anchors": ["[data-media-card-gallery]"], "focus-delay": "true"}" data-focus-enabled-when="media-card-gallery-focusable" class="dotnav-link" data-ac-gallery-trigger="media-card-gallery-item-4" href="#media-card-gallery-item-4"> <span class="visuallyhidden">Item 4</span> </a> </li> <li role="presentation" class="dotnav-item aap-media-card-gallery__dotnav-item" style="--item-index: 4"> <a id="media-card-gallery-item-5-trigger" data-focus-expression="{"expression": "a0t - 100vh + a0h + var(--global-section-aap-padding) * .5", "anchors": ["[data-media-card-gallery]"], "focus-delay": "true"}" data-focus-enabled-when="media-card-gallery-focusable" class="dotnav-link" data-ac-gallery-trigger="media-card-gallery-item-5" href="#media-card-gallery-item-5"> <span class="visuallyhidden">Item 5</span> </a> </li> <li role="presentation" class="dotnav-item aap-media-card-gallery__dotnav-item" style="--item-index: 5"> <a id="media-card-gallery-item-6-trigger" data-focus-expression="{"expression": "a0t - 100vh + a0h + var(--global-section-aap-padding) * .5", "anchors": ["[data-media-card-gallery]"], "focus-delay": "true"}" data-focus-enabled-when="media-card-gallery-focusable" class="dotnav-link" data-ac-gallery-trigger="media-card-gallery-item-6" href="#media-card-gallery-item-6"> <span class="visuallyhidden">Item 6</span> </a> </li> </ul> </div> </div> </div> </div> </div> <div class="media-gallery-wrapper"> <div class="gallery media-gallery scroll-container" role="section"> <ul class="card-set grid card-set-full-bleed item-container" role="list" tabindex="-1"> <li class="card tile tile-rounded gallery-item media-gallery-item-1 media-gallery-item-camera-control theme-dark" id="media-card-gallery-item-2" role="listitem" data-ac-gallery-item="camera-control" data-media-type="video" tabindex="-1" data-media-argument="/105/media/us/iphone-16-pro/2024/3616fe73-ad74-4b7f-8b93-a4c0f0b6a2d7/anim/highlights-camera-control/" data-analytics-gallery-item-id="camera control" data-staggered-item> <div class="caption-container large-pin-top-left medium-pin-top-center"> <p class="caption pin-offset typography-media-card-gallery-headline" data-headline>So fast. So fluid. <br />Get a feel for the all-new <br />Camera Control.</p> </div> <figure class="media-container large-pin-center" role="group"> <video class="positioned-media-element pin-offset media" id="media-card-gallery-video-2" preload="none" src="" playsinline muted data-inline-media role="img" aria-label="Camera Control on iPhone 16 Pro, right finger slides along side of phone to adjust camera settings"></video> <picture id="overview-media-card-highlights-camera-control-endframe-1" class="overview-media-card-highlights-camera-control-endframe positioned-media-element pin-offset static hide" data-lazy data-download-area-keyframe='{"anchors":["[data-media-card-gallery]"], "start": "a0t - 120vh", "end": "a0b","disabledWhen": "enhanced"}'> <source data-empty srcset="data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" media="(min-width:0px)" /> <img src="/v/iphone-16-pro/c/images/overview/media-card/highlights_camera_control_endframe__dnpy5lekpmwm_xlarge.jpg" onload="window.__lp?.(event)" alt="Camera Control on iPhone 16 Pro, right finger slides along side of phone to adjust camera settings"> </picture> <noscript> <picture class="overview-media-card-highlights-camera-control-endframe positioned-media-element pin-offset static hide"> <source srcset="/v/iphone-16-pro/c/images/overview/media-card/highlights_camera_control_endframe__dnpy5lekpmwm_xsmall.jpg, /v/iphone-16-pro/c/images/overview/media-card/highlights_camera_control_endframe__dnpy5lekpmwm_xsmall_2x.jpg 2x" media="(max-width:480px)" /><source srcset="/v/iphone-16-pro/c/images/overview/media-card/highlights_camera_control_endframe__dnpy5lekpmwm_small.jpg, /v/iphone-16-pro/c/images/overview/media-card/highlights_camera_control_endframe__dnpy5lekpmwm_small_2x.jpg 2x" media="(max-width:734px)" /><source srcset="/v/iphone-16-pro/c/images/overview/media-card/highlights_camera_control_endframe__dnpy5lekpmwm_medium.jpg, /v/iphone-16-pro/c/images/overview/media-card/highlights_camera_control_endframe__dnpy5lekpmwm_medium_2x.jpg 2x" media="(max-width:1068px)" /><source srcset="/v/iphone-16-pro/c/images/overview/media-card/highlights_camera_control_endframe__dnpy5lekpmwm_large.jpg, /v/iphone-16-pro/c/images/overview/media-card/highlights_camera_control_endframe__dnpy5lekpmwm_large_2x.jpg 2x" media="(max-width:1440px)" /><source srcset="/v/iphone-16-pro/c/images/overview/media-card/highlights_camera_control_endframe__dnpy5lekpmwm_xlarge.jpg, /v/iphone-16-pro/c/images/overview/media-card/highlights_camera_control_endframe__dnpy5lekpmwm_xlarge_2x.jpg 2x" media="(min-width:0px)" /> <img src="/v/iphone-16-pro/c/images/overview/media-card/highlights_camera_control_endframe__dnpy5lekpmwm_xlarge.jpg" alt="Camera Control on iPhone 16 Pro, right finger slides along side of phone to adjust camera settings" > </picture> </noscript> <picture id="overview-media-card-highlights-camera-control-endframe-2" class="overview-media-card-highlights-camera-control-endframe positioned-media-element pin-offset endframe" data-lazy data-download-area-keyframe='{"anchors":["[data-media-card-gallery]"], "start": "a0t - 120vh", "end": "a0b","disabledWhen": "no-enhanced"}'> <source data-empty srcset="data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" media="(min-width:0px)" /> <img src="/v/iphone-16-pro/c/images/overview/media-card/highlights_camera_control_endframe__dnpy5lekpmwm_xlarge.jpg" onload="window.__lp?.(event)" alt> </picture> <noscript> <picture class="overview-media-card-highlights-camera-control-endframe positioned-media-element pin-offset endframe"> <source srcset="/v/iphone-16-pro/c/images/overview/media-card/highlights_camera_control_endframe__dnpy5lekpmwm_xsmall.jpg, /v/iphone-16-pro/c/images/overview/media-card/highlights_camera_control_endframe__dnpy5lekpmwm_xsmall_2x.jpg 2x" media="(max-width:480px)" /><source srcset="/v/iphone-16-pro/c/images/overview/media-card/highlights_camera_control_endframe__dnpy5lekpmwm_small.jpg, /v/iphone-16-pro/c/images/overview/media-card/highlights_camera_control_endframe__dnpy5lekpmwm_small_2x.jpg 2x" media="(max-width:734px)" /><source srcset="/v/iphone-16-pro/c/images/overview/media-card/highlights_camera_control_endframe__dnpy5lekpmwm_medium.jpg, /v/iphone-16-pro/c/images/overview/media-card/highlights_camera_control_endframe__dnpy5lekpmwm_medium_2x.jpg 2x" media="(max-width:1068px)" /><source srcset="/v/iphone-16-pro/c/images/overview/media-card/highlights_camera_control_endframe__dnpy5lekpmwm_large.jpg, /v/iphone-16-pro/c/images/overview/media-card/highlights_camera_control_endframe__dnpy5lekpmwm_large_2x.jpg 2x" media="(max-width:1440px)" /><source srcset="/v/iphone-16-pro/c/images/overview/media-card/highlights_camera_control_endframe__dnpy5lekpmwm_xlarge.jpg, /v/iphone-16-pro/c/images/overview/media-card/highlights_camera_control_endframe__dnpy5lekpmwm_xlarge_2x.jpg 2x" media="(min-width:0px)" /> <img src="/v/iphone-16-pro/c/images/overview/media-card/highlights_camera_control_endframe__dnpy5lekpmwm_xlarge.jpg" alt > </picture> </noscript> <picture id="overview-media-card-highlights-camera-control-startframe-1" class="overview-media-card-highlights-camera-control-startframe positioned-media-element pin-offset startframe show" data-lazy data-download-area-keyframe='{"anchors":["[data-media-card-gallery]"], "start": "a0t - 120vh", "end": "a0b","disabledWhen": "no-enhanced"}'> <source data-empty srcset="data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" media="(min-width:0px)" /> <img src="/v/iphone-16-pro/c/images/overview/media-card/highlights_camera_control_startframe__udjbjkozy1uq_xlarge.jpg" onload="window.__lp?.(event)" alt> </picture> <noscript> <picture class="overview-media-card-highlights-camera-control-startframe positioned-media-element pin-offset startframe show"> <source srcset="/v/iphone-16-pro/c/images/overview/media-card/highlights_camera_control_startframe__udjbjkozy1uq_xsmall.jpg, /v/iphone-16-pro/c/images/overview/media-card/highlights_camera_control_startframe__udjbjkozy1uq_xsmall_2x.jpg 2x" media="(max-width:480px)" /><source srcset="/v/iphone-16-pro/c/images/overview/media-card/highlights_camera_control_startframe__udjbjkozy1uq_small.jpg, /v/iphone-16-pro/c/images/overview/media-card/highlights_camera_control_startframe__udjbjkozy1uq_small_2x.jpg 2x" media="(max-width:734px)" /><source srcset="/v/iphone-16-pro/c/images/overview/media-card/highlights_camera_control_startframe__udjbjkozy1uq_medium.jpg, /v/iphone-16-pro/c/images/overview/media-card/highlights_camera_control_startframe__udjbjkozy1uq_medium_2x.jpg 2x" media="(max-width:1068px)" /><source srcset="/v/iphone-16-pro/c/images/overview/media-card/highlights_camera_control_startframe__udjbjkozy1uq_large.jpg, /v/iphone-16-pro/c/images/overview/media-card/highlights_camera_control_startframe__udjbjkozy1uq_large_2x.jpg 2x" media="(max-width:1440px)" /><source srcset="/v/iphone-16-pro/c/images/overview/media-card/highlights_camera_control_startframe__udjbjkozy1uq_xlarge.jpg, /v/iphone-16-pro/c/images/overview/media-card/highlights_camera_control_startframe__udjbjkozy1uq_xlarge_2x.jpg 2x" media="(min-width:0px)" /> <img src="/v/iphone-16-pro/c/images/overview/media-card/highlights_camera_control_startframe__udjbjkozy1uq_xlarge.jpg" alt > </picture> </noscript> </figure> </li> <li class="card tile tile-rounded gallery-item media-gallery-item-2 media-gallery-item-pro-studio theme-dark" id="media-card-gallery-item-3" role="listitem" data-ac-gallery-item="pro-studio" data-media-type="video" tabindex="-1" data-media-argument="/105/media/us/iphone-16-pro/2024/3616fe73-ad74-4b7f-8b93-a4c0f0b6a2d7/anim/highlights-dolby/" data-analytics-gallery-item-id="4k120 dolby vision" data-staggered-item> <div class="caption-container large-pin-top-left medium-pin-top-center"> <p class="caption pin-offset typography-media-card-gallery-headline" data-headline>4K 120 fps Dolby Vision. <br />4 studio-quality mics. <br />A Pro studio in your pocket.</p> </div> <figure class="media-container large-pin-center" role="group"> <video class="positioned-media-element pin-offset media" id="media-card-gallery-video-3" preload="none" src="" playsinline muted data-inline-media role="img" aria-label="Demonstration of the 4K 120 frames-per-second video recording capability on iPhone 16 Pro"></video> <picture id="overview-media-card-highlights-dolby-endframe-1" class="overview-media-card-highlights-dolby-endframe positioned-media-element pin-offset static hide" data-lazy data-download-area-keyframe='{"anchors":["[data-media-card-gallery]"], "start": "a0t - 120vh", "end": "a0b","disabledWhen": "enhanced"}'> <source data-empty srcset="data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" media="(min-width:0px)" /> <img src="/v/iphone-16-pro/c/images/overview/media-card/highlights_dolby_endframe__b6l9i0s93wr6_xlarge.jpg" onload="window.__lp?.(event)" alt="Demonstration of the 4K 120 frames-per-second video recording capability on iPhone 16 Pro"> </picture> <noscript> <picture class="overview-media-card-highlights-dolby-endframe positioned-media-element pin-offset static hide"> <source srcset="/v/iphone-16-pro/c/images/overview/media-card/highlights_dolby_endframe__b6l9i0s93wr6_xsmall.jpg, /v/iphone-16-pro/c/images/overview/media-card/highlights_dolby_endframe__b6l9i0s93wr6_xsmall_2x.jpg 2x" media="(max-width:480px)" /><source srcset="/v/iphone-16-pro/c/images/overview/media-card/highlights_dolby_endframe__b6l9i0s93wr6_small.jpg, /v/iphone-16-pro/c/images/overview/media-card/highlights_dolby_endframe__b6l9i0s93wr6_small_2x.jpg 2x" media="(max-width:734px)" /><source srcset="/v/iphone-16-pro/c/images/overview/media-card/highlights_dolby_endframe__b6l9i0s93wr6_medium.jpg, /v/iphone-16-pro/c/images/overview/media-card/highlights_dolby_endframe__b6l9i0s93wr6_medium_2x.jpg 2x" media="(max-width:1068px)" /><source srcset="/v/iphone-16-pro/c/images/overview/media-card/highlights_dolby_endframe__b6l9i0s93wr6_large.jpg, /v/iphone-16-pro/c/images/overview/media-card/highlights_dolby_endframe__b6l9i0s93wr6_large_2x.jpg 2x" media="(max-width:1440px)" /><source srcset="/v/iphone-16-pro/c/images/overview/media-card/highlights_dolby_endframe__b6l9i0s93wr6_xlarge.jpg, /v/iphone-16-pro/c/images/overview/media-card/highlights_dolby_endframe__b6l9i0s93wr6_xlarge_2x.jpg 2x" media="(min-width:0px)" /> <img src="/v/iphone-16-pro/c/images/overview/media-card/highlights_dolby_endframe__b6l9i0s93wr6_xlarge.jpg" alt="Demonstration of the 4K 120 frames-per-second video recording capability on iPhone 16 Pro" > </picture> </noscript> <picture id="overview-media-card-highlights-dolby-endframe-2" class="overview-media-card-highlights-dolby-endframe positioned-media-element pin-offset endframe" data-lazy data-download-area-keyframe='{"anchors":["[data-media-card-gallery]"], "start": "a0t - 120vh", "end": "a0b","disabledWhen": "no-enhanced"}'> <source data-empty srcset="data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" media="(min-width:0px)" /> <img src="/v/iphone-16-pro/c/images/overview/media-card/highlights_dolby_endframe__b6l9i0s93wr6_xlarge.jpg" onload="window.__lp?.(event)" alt> </picture> <noscript> <picture class="overview-media-card-highlights-dolby-endframe positioned-media-element pin-offset endframe"> <source srcset="/v/iphone-16-pro/c/images/overview/media-card/highlights_dolby_endframe__b6l9i0s93wr6_xsmall.jpg, /v/iphone-16-pro/c/images/overview/media-card/highlights_dolby_endframe__b6l9i0s93wr6_xsmall_2x.jpg 2x" media="(max-width:480px)" /><source srcset="/v/iphone-16-pro/c/images/overview/media-card/highlights_dolby_endframe__b6l9i0s93wr6_small.jpg, /v/iphone-16-pro/c/images/overview/media-card/highlights_dolby_endframe__b6l9i0s93wr6_small_2x.jpg 2x" media="(max-width:734px)" /><source srcset="/v/iphone-16-pro/c/images/overview/media-card/highlights_dolby_endframe__b6l9i0s93wr6_medium.jpg, /v/iphone-16-pro/c/images/overview/media-card/highlights_dolby_endframe__b6l9i0s93wr6_medium_2x.jpg 2x" media="(max-width:1068px)" /><source srcset="/v/iphone-16-pro/c/images/overview/media-card/highlights_dolby_endframe__b6l9i0s93wr6_large.jpg, /v/iphone-16-pro/c/images/overview/media-card/highlights_dolby_endframe__b6l9i0s93wr6_large_2x.jpg 2x" media="(max-width:1440px)" /><source srcset="/v/iphone-16-pro/c/images/overview/media-card/highlights_dolby_endframe__b6l9i0s93wr6_xlarge.jpg, /v/iphone-16-pro/c/images/overview/media-card/highlights_dolby_endframe__b6l9i0s93wr6_xlarge_2x.jpg 2x" media="(min-width:0px)" /> <img src="/v/iphone-16-pro/c/images/overview/media-card/highlights_dolby_endframe__b6l9i0s93wr6_xlarge.jpg" alt > </picture> </noscript> <picture id="overview-media-card-highlights-dolby-startframe-1" class="overview-media-card-highlights-dolby-startframe positioned-media-element pin-offset startframe show" data-lazy data-download-area-keyframe='{"anchors":["[data-media-card-gallery]"], "start": "a0t - 120vh", "end": "a0b","disabledWhen": "no-enhanced"}'> <source data-empty srcset="data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" media="(min-width:0px)" /> <img src="/v/iphone-16-pro/c/images/overview/media-card/highlights_dolby_startframe__d5mxqlp5eju6_xlarge.jpg" onload="window.__lp?.(event)" alt> </picture> <noscript> <picture class="overview-media-card-highlights-dolby-startframe positioned-media-element pin-offset startframe show"> <source srcset="/v/iphone-16-pro/c/images/overview/media-card/highlights_dolby_startframe__d5mxqlp5eju6_xsmall.jpg, /v/iphone-16-pro/c/images/overview/media-card/highlights_dolby_startframe__d5mxqlp5eju6_xsmall_2x.jpg 2x" media="(max-width:480px)" /><source srcset="/v/iphone-16-pro/c/images/overview/media-card/highlights_dolby_startframe__d5mxqlp5eju6_small.jpg, /v/iphone-16-pro/c/images/overview/media-card/highlights_dolby_startframe__d5mxqlp5eju6_small_2x.jpg 2x" media="(max-width:734px)" /><source srcset="/v/iphone-16-pro/c/images/overview/media-card/highlights_dolby_startframe__d5mxqlp5eju6_medium.jpg, /v/iphone-16-pro/c/images/overview/media-card/highlights_dolby_startframe__d5mxqlp5eju6_medium_2x.jpg 2x" media="(max-width:1068px)" /><source srcset="/v/iphone-16-pro/c/images/overview/media-card/highlights_dolby_startframe__d5mxqlp5eju6_large.jpg, /v/iphone-16-pro/c/images/overview/media-card/highlights_dolby_startframe__d5mxqlp5eju6_large_2x.jpg 2x" media="(max-width:1440px)" /><source srcset="/v/iphone-16-pro/c/images/overview/media-card/highlights_dolby_startframe__d5mxqlp5eju6_xlarge.jpg, /v/iphone-16-pro/c/images/overview/media-card/highlights_dolby_startframe__d5mxqlp5eju6_xlarge_2x.jpg 2x" media="(min-width:0px)" /> <img src="/v/iphone-16-pro/c/images/overview/media-card/highlights_dolby_startframe__d5mxqlp5eju6_xlarge.jpg" alt > </picture> </noscript> </figure> </li> <li class="card tile tile-rounded gallery-item media-gallery-item-3 media-gallery-item-thin theme-dark" id="media-card-gallery-item-4" role="listitem" data-ac-gallery-item="thin" data-media-type="static" tabindex="-1" data-analytics-gallery-item-id="thin borders" data-staggered-item> <div class="caption-container large-pin-top-left medium-pin-top-center"> <p class="caption pin-offset typography-media-card-gallery-headline" data-headline>Our thinnest borders yet <br class="xlarge-hide large-hide medium-show small-show xsmall-show" />— for <br class="xlarge-show large-show medium-hide small-hide xsmall-hide" />even larger displays. <br class="xlarge-hide large-hide medium-show small-show xsmall-show" />Brilliant.</p> </div> <figure class="media-container large-pin-center" role="group"> <picture id="overview-media-card-thin-1" class="overview-media-card-thin positioned-media-element pin-offset static" data-lazy data-download-area-keyframe='{"anchors":["[data-media-card-gallery]"], "start": "a0t - 120vh", "end": "a0b"}'> <source data-empty srcset="data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" media="(min-width:0px)" /> <img src="/v/iphone-16-pro/c/images/overview/media-card/thin__eqeewfn1mgsy_xlarge.jpg" onload="window.__lp?.(event)" alt="The Super Retina XDR display on iPhone 16 Pro in Desert Titanium"> </picture> <noscript> <picture class="overview-media-card-thin positioned-media-element pin-offset static"> <source srcset="/v/iphone-16-pro/c/images/overview/media-card/thin__eqeewfn1mgsy_xsmall.jpg, /v/iphone-16-pro/c/images/overview/media-card/thin__eqeewfn1mgsy_xsmall_2x.jpg 2x" media="(max-width:480px)" /><source srcset="/v/iphone-16-pro/c/images/overview/media-card/thin__eqeewfn1mgsy_small.jpg, /v/iphone-16-pro/c/images/overview/media-card/thin__eqeewfn1mgsy_small_2x.jpg 2x" media="(max-width:734px)" /><source srcset="/v/iphone-16-pro/c/images/overview/media-card/thin__eqeewfn1mgsy_medium.jpg, /v/iphone-16-pro/c/images/overview/media-card/thin__eqeewfn1mgsy_medium_2x.jpg 2x" media="(max-width:1068px)" /><source srcset="/v/iphone-16-pro/c/images/overview/media-card/thin__eqeewfn1mgsy_large.jpg, /v/iphone-16-pro/c/images/overview/media-card/thin__eqeewfn1mgsy_large_2x.jpg 2x" media="(max-width:1440px)" /><source srcset="/v/iphone-16-pro/c/images/overview/media-card/thin__eqeewfn1mgsy_xlarge.jpg, /v/iphone-16-pro/c/images/overview/media-card/thin__eqeewfn1mgsy_xlarge_2x.jpg 2x" media="(min-width:0px)" /> <img src="/v/iphone-16-pro/c/images/overview/media-card/thin__eqeewfn1mgsy_xlarge.jpg" alt="The Super Retina XDR display on iPhone 16 Pro in Desert Titanium" > </picture> </noscript> </figure> </li> <li class="card tile tile-rounded gallery-item media-gallery-item-4 media-gallery-item-chip theme-dark" id="media-card-gallery-item-5" role="listitem" data-ac-gallery-item="chip" data-media-type="video" tabindex="-1" data-media-argument="/105/media/us/iphone-16-pro/2024/3616fe73-ad74-4b7f-8b93-a4c0f0b6a2d7/anim/highlights-chip/" data-analytics-gallery-item-id="a18 pro chip" data-staggered-item> <div class="caption-container large-pin-top-left medium-pin-top-center"> <p class="caption pin-offset typography-media-card-gallery-headline" data-headline>All-new A18 Pro chip powers <br />unrivaled intelligence. And <br />unprecedented performance.</p> </div> <figure class="media-container large-pin-center" role="group"> <video class="positioned-media-element pin-offset media" id="media-card-gallery-video-5" preload="none" src="" playsinline muted data-inline-media role="img" aria-label="A18 Pro chip from iPhone 16 Pro"></video> <picture id="overview-media-card-highlights-chip-endframe-1" class="overview-media-card-highlights-chip-endframe positioned-media-element pin-offset static hide" data-lazy data-download-area-keyframe='{"anchors":["[data-media-card-gallery]"], "start": "a0t - 120vh", "end": "a0b","disabledWhen": "enhanced"}'> <source data-empty srcset="data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" media="(min-width:0px)" /> <img src="/v/iphone-16-pro/c/images/overview/media-card/highlights_chip_endframe__d1d71a0qjseq_xlarge.jpg" onload="window.__lp?.(event)" alt="A18 Pro chip from iPhone 16 Pro"> </picture> <noscript> <picture class="overview-media-card-highlights-chip-endframe positioned-media-element pin-offset static hide"> <source srcset="/v/iphone-16-pro/c/images/overview/media-card/highlights_chip_endframe__d1d71a0qjseq_xsmall.jpg, /v/iphone-16-pro/c/images/overview/media-card/highlights_chip_endframe__d1d71a0qjseq_xsmall_2x.jpg 2x" media="(max-width:480px)" /><source srcset="/v/iphone-16-pro/c/images/overview/media-card/highlights_chip_endframe__d1d71a0qjseq_small.jpg, /v/iphone-16-pro/c/images/overview/media-card/highlights_chip_endframe__d1d71a0qjseq_small_2x.jpg 2x" media="(max-width:734px)" /><source srcset="/v/iphone-16-pro/c/images/overview/media-card/highlights_chip_endframe__d1d71a0qjseq_medium.jpg, /v/iphone-16-pro/c/images/overview/media-card/highlights_chip_endframe__d1d71a0qjseq_medium_2x.jpg 2x" media="(max-width:1068px)" /><source srcset="/v/iphone-16-pro/c/images/overview/media-card/highlights_chip_endframe__d1d71a0qjseq_large.jpg, /v/iphone-16-pro/c/images/overview/media-card/highlights_chip_endframe__d1d71a0qjseq_large_2x.jpg 2x" media="(max-width:1440px)" /><source srcset="/v/iphone-16-pro/c/images/overview/media-card/highlights_chip_endframe__d1d71a0qjseq_xlarge.jpg, /v/iphone-16-pro/c/images/overview/media-card/highlights_chip_endframe__d1d71a0qjseq_xlarge_2x.jpg 2x" media="(min-width:0px)" /> <img src="/v/iphone-16-pro/c/images/overview/media-card/highlights_chip_endframe__d1d71a0qjseq_xlarge.jpg" alt="A18 Pro chip from iPhone 16 Pro" > </picture> </noscript> <picture id="overview-media-card-highlights-chip-endframe-2" class="overview-media-card-highlights-chip-endframe positioned-media-element pin-offset endframe" data-lazy data-download-area-keyframe='{"anchors":["[data-media-card-gallery]"], "start": "a0t - 120vh", "end": "a0b","disabledWhen": "no-enhanced"}'> <source data-empty srcset="data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" media="(min-width:0px)" /> <img src="/v/iphone-16-pro/c/images/overview/media-card/highlights_chip_endframe__d1d71a0qjseq_xlarge.jpg" onload="window.__lp?.(event)" alt> </picture> <noscript> <picture class="overview-media-card-highlights-chip-endframe positioned-media-element pin-offset endframe"> <source srcset="/v/iphone-16-pro/c/images/overview/media-card/highlights_chip_endframe__d1d71a0qjseq_xsmall.jpg, /v/iphone-16-pro/c/images/overview/media-card/highlights_chip_endframe__d1d71a0qjseq_xsmall_2x.jpg 2x" media="(max-width:480px)" /><source srcset="/v/iphone-16-pro/c/images/overview/media-card/highlights_chip_endframe__d1d71a0qjseq_small.jpg, /v/iphone-16-pro/c/images/overview/media-card/highlights_chip_endframe__d1d71a0qjseq_small_2x.jpg 2x" media="(max-width:734px)" /><source srcset="/v/iphone-16-pro/c/images/overview/media-card/highlights_chip_endframe__d1d71a0qjseq_medium.jpg, /v/iphone-16-pro/c/images/overview/media-card/highlights_chip_endframe__d1d71a0qjseq_medium_2x.jpg 2x" media="(max-width:1068px)" /><source srcset="/v/iphone-16-pro/c/images/overview/media-card/highlights_chip_endframe__d1d71a0qjseq_large.jpg, /v/iphone-16-pro/c/images/overview/media-card/highlights_chip_endframe__d1d71a0qjseq_large_2x.jpg 2x" media="(max-width:1440px)" /><source srcset="/v/iphone-16-pro/c/images/overview/media-card/highlights_chip_endframe__d1d71a0qjseq_xlarge.jpg, /v/iphone-16-pro/c/images/overview/media-card/highlights_chip_endframe__d1d71a0qjseq_xlarge_2x.jpg 2x" media="(min-width:0px)" /> <img src="/v/iphone-16-pro/c/images/overview/media-card/highlights_chip_endframe__d1d71a0qjseq_xlarge.jpg" alt > </picture> </noscript> <picture id="overview-media-card-highlights-chip-startframe-1" class="overview-media-card-highlights-chip-startframe positioned-media-element pin-offset startframe show" data-lazy data-download-area-keyframe='{"anchors":["[data-media-card-gallery]"], "start": "a0t - 120vh", "end": "a0b","disabledWhen": "no-enhanced"}'> <source data-empty srcset="data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" media="(min-width:0px)" /> <img src="/v/iphone-16-pro/c/images/overview/media-card/highlights_chip_startframe__fyp76hmeslua_xlarge.jpg" onload="window.__lp?.(event)" alt> </picture> <noscript> <picture class="overview-media-card-highlights-chip-startframe positioned-media-element pin-offset startframe show"> <source srcset="/v/iphone-16-pro/c/images/overview/media-card/highlights_chip_startframe__fyp76hmeslua_xsmall.jpg, /v/iphone-16-pro/c/images/overview/media-card/highlights_chip_startframe__fyp76hmeslua_xsmall_2x.jpg 2x" media="(max-width:480px)" /><source srcset="/v/iphone-16-pro/c/images/overview/media-card/highlights_chip_startframe__fyp76hmeslua_small.jpg, /v/iphone-16-pro/c/images/overview/media-card/highlights_chip_startframe__fyp76hmeslua_small_2x.jpg 2x" media="(max-width:734px)" /><source srcset="/v/iphone-16-pro/c/images/overview/media-card/highlights_chip_startframe__fyp76hmeslua_medium.jpg, /v/iphone-16-pro/c/images/overview/media-card/highlights_chip_startframe__fyp76hmeslua_medium_2x.jpg 2x" media="(max-width:1068px)" /><source srcset="/v/iphone-16-pro/c/images/overview/media-card/highlights_chip_startframe__fyp76hmeslua_large.jpg, /v/iphone-16-pro/c/images/overview/media-card/highlights_chip_startframe__fyp76hmeslua_large_2x.jpg 2x" media="(max-width:1440px)" /><source srcset="/v/iphone-16-pro/c/images/overview/media-card/highlights_chip_startframe__fyp76hmeslua_xlarge.jpg, /v/iphone-16-pro/c/images/overview/media-card/highlights_chip_startframe__fyp76hmeslua_xlarge_2x.jpg 2x" media="(min-width:0px)" /> <img src="/v/iphone-16-pro/c/images/overview/media-card/highlights_chip_startframe__fyp76hmeslua_xlarge.jpg" alt > </picture> </noscript> </figure> </li> <li class="card tile tile-rounded gallery-item media-gallery-item-5 media-gallery-item-battery theme-dark" id="media-card-gallery-item-6" role="listitem" data-ac-gallery-item="battery" data-media-type="static" tabindex="-1" data-analytics-gallery-item-id="battery" data-staggered-item> <div class="caption-container large-pin-top-left medium-pin-top-center"> <p class="caption pin-offset typography-media-card-gallery-headline" data-headline>A huge leap <br class="xlarge-hide large-hide medium-show small-show xsmall-show" />in battery life. <br />Game on.</p> </div> <figure class="media-container large-pin-center" role="group"> <picture id="overview-media-card-battery-1" class="overview-media-card-battery positioned-media-element pin-offset static" data-lazy data-download-area-keyframe='{"anchors":["[data-media-card-gallery]"], "start": "a0t - 120vh", "end": "a0b"}'> <source data-empty srcset="data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" media="(min-width:0px)" /> <img src="/v/iphone-16-pro/c/images/overview/media-card/battery__fv8w2lr5h1qy_xlarge.jpg" onload="window.__lp?.(event)" alt="A graphics-intensive video game demonstrating the extended battery life of iPhone 16 Pro"> </picture> <noscript> <picture class="overview-media-card-battery positioned-media-element pin-offset static"> <source srcset="/v/iphone-16-pro/c/images/overview/media-card/battery__fv8w2lr5h1qy_xsmall.jpg, /v/iphone-16-pro/c/images/overview/media-card/battery__fv8w2lr5h1qy_xsmall_2x.jpg 2x" media="(max-width:480px)" /><source srcset="/v/iphone-16-pro/c/images/overview/media-card/battery__fv8w2lr5h1qy_small.jpg, /v/iphone-16-pro/c/images/overview/media-card/battery__fv8w2lr5h1qy_small_2x.jpg 2x" media="(max-width:734px)" /><source srcset="/v/iphone-16-pro/c/images/overview/media-card/battery__fv8w2lr5h1qy_medium.jpg, /v/iphone-16-pro/c/images/overview/media-card/battery__fv8w2lr5h1qy_medium_2x.jpg 2x" media="(max-width:1068px)" /><source srcset="/v/iphone-16-pro/c/images/overview/media-card/battery__fv8w2lr5h1qy_large.jpg, /v/iphone-16-pro/c/images/overview/media-card/battery__fv8w2lr5h1qy_large_2x.jpg 2x" media="(max-width:1440px)" /><source srcset="/v/iphone-16-pro/c/images/overview/media-card/battery__fv8w2lr5h1qy_xlarge.jpg, /v/iphone-16-pro/c/images/overview/media-card/battery__fv8w2lr5h1qy_xlarge_2x.jpg 2x" media="(min-width:0px)" /> <img src="/v/iphone-16-pro/c/images/overview/media-card/battery__fv8w2lr5h1qy_xlarge.jpg" alt="A graphics-intensive video game demonstrating the extended battery life of iPhone 16 Pro" > </picture> </noscript> <figcaption class="tile-caption game-name-caption typography-body-reduced">Asphalt Legends Unite</figcaption> </figure> </li> <li class="card tile tile-rounded gallery-item media-gallery-item-6 media-gallery-item-apple-intelligence theme-dark" id="media-card-gallery-item-1" role="listitem" data-ac-gallery-item="apple-intelligence" data-media-type="video" tabindex="-1" data-media-argument="/105/media/us/iphone-16-pro/2024/3616fe73-ad74-4b7f-8b93-a4c0f0b6a2d7/anim/highlights-apple-intellegence/" data-analytics-gallery-item-id="apple intelligence" data-staggered-item> <div class="caption-container large-pin-top-left medium-pin-top-center"> <p class="caption pin-offset typography-media-card-gallery-headline" data-headline>The first iPhone built<br class="xlarge-show large-show medium-hide small-hide xsmall-hide" /> for Apple Intelligence.<br class="xlarge-show large-show medium-hide small-hide xsmall-hide" /> Personal, private,<br class="xlarge-hide large-show medium-hide small-hide xsmall-hide" /> powerful.<sup class="footnote footnote-number"><a href="#footnote-1" aria-label="Footnote 1" data-modal-close>1</a></sup></p> </div> <figure class="media-container large-pin-center" role="group"> <video class="positioned-media-element pin-offset media" id="media-card-gallery-video-1" preload="none" src="" playsinline muted data-inline-media role="img" aria-label="A hand holds iPhone 16 Pro in Desert Titanium, all screen display, Dynamic Island centered near top, rounded corners"></video> <picture id="overview-media-card-highlights-apple-intelligence-endframe-1" class="overview-media-card-highlights-apple-intelligence-endframe positioned-media-element pin-offset static hide" data-lazy data-download-area-keyframe='{"anchors":["[data-media-card-gallery]"], "start": "a0t - 120vh", "end": "a0b","disabledWhen": "enhanced"}'> <source data-empty srcset="data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" media="(min-width:0px)" /> <img src="/v/iphone-16-pro/c/images/overview/media-card/highlights_apple_intelligence_endframe__esdley4zqkya_xlarge.jpg" onload="window.__lp?.(event)" alt="A hand holds iPhone 16 Pro in Desert Titanium, all screen display, Dynamic Island centered near top, rounded corners"> </picture> <noscript> <picture class="overview-media-card-highlights-apple-intelligence-endframe positioned-media-element pin-offset static hide"> <source srcset="/v/iphone-16-pro/c/images/overview/media-card/highlights_apple_intelligence_endframe__esdley4zqkya_xsmall.jpg, /v/iphone-16-pro/c/images/overview/media-card/highlights_apple_intelligence_endframe__esdley4zqkya_xsmall_2x.jpg 2x" media="(max-width:480px)" /><source srcset="/v/iphone-16-pro/c/images/overview/media-card/highlights_apple_intelligence_endframe__esdley4zqkya_small.jpg, /v/iphone-16-pro/c/images/overview/media-card/highlights_apple_intelligence_endframe__esdley4zqkya_small_2x.jpg 2x" media="(max-width:734px)" /><source srcset="/v/iphone-16-pro/c/images/overview/media-card/highlights_apple_intelligence_endframe__esdley4zqkya_medium.jpg, /v/iphone-16-pro/c/images/overview/media-card/highlights_apple_intelligence_endframe__esdley4zqkya_medium_2x.jpg 2x" media="(max-width:1068px)" /><source srcset="/v/iphone-16-pro/c/images/overview/media-card/highlights_apple_intelligence_endframe__esdley4zqkya_large.jpg, /v/iphone-16-pro/c/images/overview/media-card/highlights_apple_intelligence_endframe__esdley4zqkya_large_2x.jpg 2x" media="(max-width:1440px)" /><source srcset="/v/iphone-16-pro/c/images/overview/media-card/highlights_apple_intelligence_endframe__esdley4zqkya_xlarge.jpg, /v/iphone-16-pro/c/images/overview/media-card/highlights_apple_intelligence_endframe__esdley4zqkya_xlarge_2x.jpg 2x" media="(min-width:0px)" /> <img src="/v/iphone-16-pro/c/images/overview/media-card/highlights_apple_intelligence_endframe__esdley4zqkya_xlarge.jpg" alt="A hand holds iPhone 16 Pro in Desert Titanium, all screen display, Dynamic Island centered near top, rounded corners" > </picture> </noscript> <picture id="overview-media-card-highlights-apple-intelligence-endframe-2" class="overview-media-card-highlights-apple-intelligence-endframe positioned-media-element pin-offset endframe" data-lazy data-download-area-keyframe='{"anchors":["[data-media-card-gallery]"], "start": "a0t - 120vh", "end": "a0b","disabledWhen": "no-enhanced"}'> <source data-empty srcset="data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" media="(min-width:0px)" /> <img src="/v/iphone-16-pro/c/images/overview/media-card/highlights_apple_intelligence_endframe__esdley4zqkya_xlarge.jpg" onload="window.__lp?.(event)" alt> </picture> <noscript> <picture class="overview-media-card-highlights-apple-intelligence-endframe positioned-media-element pin-offset endframe"> <source srcset="/v/iphone-16-pro/c/images/overview/media-card/highlights_apple_intelligence_endframe__esdley4zqkya_xsmall.jpg, /v/iphone-16-pro/c/images/overview/media-card/highlights_apple_intelligence_endframe__esdley4zqkya_xsmall_2x.jpg 2x" media="(max-width:480px)" /><source srcset="/v/iphone-16-pro/c/images/overview/media-card/highlights_apple_intelligence_endframe__esdley4zqkya_small.jpg, /v/iphone-16-pro/c/images/overview/media-card/highlights_apple_intelligence_endframe__esdley4zqkya_small_2x.jpg 2x" media="(max-width:734px)" /><source srcset="/v/iphone-16-pro/c/images/overview/media-card/highlights_apple_intelligence_endframe__esdley4zqkya_medium.jpg, /v/iphone-16-pro/c/images/overview/media-card/highlights_apple_intelligence_endframe__esdley4zqkya_medium_2x.jpg 2x" media="(max-width:1068px)" /><source srcset="/v/iphone-16-pro/c/images/overview/media-card/highlights_apple_intelligence_endframe__esdley4zqkya_large.jpg, /v/iphone-16-pro/c/images/overview/media-card/highlights_apple_intelligence_endframe__esdley4zqkya_large_2x.jpg 2x" media="(max-width:1440px)" /><source srcset="/v/iphone-16-pro/c/images/overview/media-card/highlights_apple_intelligence_endframe__esdley4zqkya_xlarge.jpg, /v/iphone-16-pro/c/images/overview/media-card/highlights_apple_intelligence_endframe__esdley4zqkya_xlarge_2x.jpg 2x" media="(min-width:0px)" /> <img src="/v/iphone-16-pro/c/images/overview/media-card/highlights_apple_intelligence_endframe__esdley4zqkya_xlarge.jpg" alt > </picture> </noscript> <picture id="overview-media-card-highlights-apple-intelligence-startframe-1" class="overview-media-card-highlights-apple-intelligence-startframe positioned-media-element pin-offset startframe show" data-lazy data-download-area-keyframe='{"anchors":["[data-media-card-gallery]"], "start": "a0t - 120vh", "end": "a0b","disabledWhen": "no-enhanced"}'> <source data-empty srcset="data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" media="(min-width:0px)" /> <img src="/v/iphone-16-pro/c/images/overview/media-card/highlights_apple_intelligence_startframe__pfhtvd6sskae_xlarge.jpg" onload="window.__lp?.(event)" alt> </picture> <noscript> <picture class="overview-media-card-highlights-apple-intelligence-startframe positioned-media-element pin-offset startframe show"> <source srcset="/v/iphone-16-pro/c/images/overview/media-card/highlights_apple_intelligence_startframe__pfhtvd6sskae_xsmall.jpg, /v/iphone-16-pro/c/images/overview/media-card/highlights_apple_intelligence_startframe__pfhtvd6sskae_xsmall_2x.jpg 2x" media="(max-width:480px)" /><source srcset="/v/iphone-16-pro/c/images/overview/media-card/highlights_apple_intelligence_startframe__pfhtvd6sskae_small.jpg, /v/iphone-16-pro/c/images/overview/media-card/highlights_apple_intelligence_startframe__pfhtvd6sskae_small_2x.jpg 2x" media="(max-width:734px)" /><source srcset="/v/iphone-16-pro/c/images/overview/media-card/highlights_apple_intelligence_startframe__pfhtvd6sskae_medium.jpg, /v/iphone-16-pro/c/images/overview/media-card/highlights_apple_intelligence_startframe__pfhtvd6sskae_medium_2x.jpg 2x" media="(max-width:1068px)" /><source srcset="/v/iphone-16-pro/c/images/overview/media-card/highlights_apple_intelligence_startframe__pfhtvd6sskae_large.jpg, /v/iphone-16-pro/c/images/overview/media-card/highlights_apple_intelligence_startframe__pfhtvd6sskae_large_2x.jpg 2x" media="(max-width:1440px)" /><source srcset="/v/iphone-16-pro/c/images/overview/media-card/highlights_apple_intelligence_startframe__pfhtvd6sskae_xlarge.jpg, /v/iphone-16-pro/c/images/overview/media-card/highlights_apple_intelligence_startframe__pfhtvd6sskae_xlarge_2x.jpg 2x" media="(min-width:0px)" /> <img src="/v/iphone-16-pro/c/images/overview/media-card/highlights_apple_intelligence_startframe__pfhtvd6sskae_xlarge.jpg" alt > </picture> </noscript> </figure> </li> </ul> </div> </div> </div> </section> <section class="section section-product-viewer" data-anim-scroll-group="Product Viewer" data-deep-link="product-viewer" data-analytics-section-engagement="name:closer look gallery" data-component-list="StaggeredFadeIn"> <div class="viewport-content"> <header class="section-header row"> <h2 class="section-header-headline typography-section-header-headline" data-staggered-item>Take a closer look.</h2> <div class="section-header-cta-list-wrapper"> <ul class="section-header-cta-list typography-section-header-link column"> <li class="section-header-cta-item section-header-cta-item-ar-real-time" data-staggered-item> <span id=productViewerARLink class="ar-link typography-tout-reduced section-header-cta-link" data-component-list="ArLink"><a class="icon icon-arkit icon-after" rel="ar" href="/105/media/ww/iphone/shared/ar/2024/1db11f29-1385-4ae5-bbfd-2c885f4463d4/iphone-16-pro/iphone-16-pro-iphone-16-pro-max-sim-desert-titanium.usdz"data-default-path="/105/media/us/iphone/shared/ar/2024/1db11f29-1385-4ae5-bbfd-2c885f4463d4/iphone-16-pro/iphone-16-pro-iphone-16-pro-max-no-sim-desert-titanium.usdz" data-aap-id="aap-product-viewer" data-url-root="/105/media/ww/iphone/shared/ar/2024/1db11f29-1385-4ae5-bbfd-2c885f4463d4" data-url-product="iphone-16-pro" data-url-option-map="{ "large__TiGray": { "model": "iphone-16-pro-max-sim-natural-titanium.usdz", "acaClick": "prop3:view natural titanium iphone 16 pro max in ar", "acaTitle": "view natural titanium iphone 16 pro max in ar", "ariaLabel": "View in your space, 6.9 inches iPhone 16 Pro Max in Natural Titanium" }, "large__TiRose": { "model": "iphone-16-pro-max-sim-desert-titanium.usdz", "acaClick": "prop3:view desert titanium iphone 16 pro max in ar", "acaTitle": "view desert titanium iphone 16 pro max in ar", "ariaLabel": "View in your space, 6.9 inches iPhone 16 Pro Max in Desert Titanium" }, "large__TiWhite": { "model": "iphone-16-pro-max-sim-white-titanium.usdz", "acaClick": "prop3:view white titanium iphone 16 pro max in ar", "acaTitle": "view white titanium iphone 16 pro max in ar", "ariaLabel": "View in your space, 6.9 inches iPhone 16 Pro Max in White Titanium" }, "large__TiBlack": { "model": "iphone-16-pro-max-sim-black-titanium.usdz", "acaClick": "prop3:view black titanium iphone 16 pro max in ar", "acaTitle": "view black titanium iphone 16 pro max in ar", "ariaLabel": "View in your space, 6.9 inches iPhone 16 Pro Max in Black Titanium" }, "small__TiGray": { "model": "iphone-16-pro-sim-natural-titanium.usdz", "acaClick": "prop3:view natural titanium iphone 16 pro in ar", "acaTitle": "view natural titanium iphone 16 pro in ar", "ariaLabel": "View in your space, 6.3 inches iPhone 16 Pro in Natural Titanium" }, "small__TiRose": { "model": "iphone-16-pro-sim-desert-titanium.usdz", "acaClick": "prop3:view desert titanium iphone 16 pro in ar", "acaTitle": "view desert titanium iphone 16 pro in ar", "ariaLabel": "View in your space, 6.3 inches iPhone 16 Pro in Desert Titanium" }, "small__TiWhite": { "model": "iphone-16-pro-sim-white-titanium.usdz", "acaClick": "prop3:view white titanium iphone 16 pro in ar", "acaTitle": "view white titanium iphone 16 pro in ar", "ariaLabel": "View in your space, 6.3 inches iPhone 16 Pro in White Titanium" }, "small__TiBlack": { "model": "iphone-16-pro-sim-black-titanium.usdz", "acaClick": "prop3:view black titanium iphone 16 pro in ar", "acaTitle": "view black titanium iphone 16 pro in ar", "ariaLabel": "View in your space, 6.3 inches iPhone 16 Pro in Black Titanium" }, "all-colors": { "model": "iphone-16-pro-iphone-16-pro-max-sim-desert-titanium.usdz", "acaClick": "prop3:view iphone 16 pro models in ar", "acaTitle": "view iphone 16 pro models in ar", "ariaLabel": "View in your space, 6.9 inches iPhone 16 Pro Max and 6.1 inches iPhone 16 Pro" }, "TiGray": { "model": "iphone-16-pro-iphone-16-pro-max-sim-natural-titanium.usdz", "acaClick": "prop3:view natural titanium iphone 16 pro models in ar", "acaTitle": "view natural titanium iphone 16 pro models in ar", "ariaLabel": "View in your space, 6.9 inches iPhone 16 Pro Max and 6.1 inches iPhone 16 Pro in Natural Titanium" }, "TiRose": { "model": "iphone-16-pro-iphone-16-pro-max-sim-desert-titanium.usdz", "acaClick": "prop3:view desert titanium iphone 16 pro models in ar", "acaTitle": "view desert titanium iphone 16 pro models in ar", "ariaLabel": "View in your space, 6.9 inches iPhone 16 Pro Max and 6.1 inches iPhone 16 Pro in Desert Titanium" }, "TiWhite": { "model": "iphone-16-pro-iphone-16-pro-max-sim-white-titanium.usdz", "acaClick": "prop3:view white titanium iphone 16 pro models in ar", "acaTitle": "view white titanium iphone 16 pro models in ar", "ariaLabel": "View in your space, 6.9 inches iPhone 16 Pro Max and 6.1 inches iPhone 16 Pro in White Titanium" }, "TiBlack": { "model": "iphone-16-pro-iphone-16-pro-max-sim-black-titanium.usdz", "acaClick": "prop3:view black titanium iphone 16 pro models in ar", "acaTitle": "view black titanium iphone 16 pro models in ar", "ariaLabel": "View in your space, 6.9 inches iPhone 16 Pro Max and 6.1 inches iPhone 16 Pro in Black Titanium" } }" data-analytics-title="view iphone 16 pro models in ar" data-analytics-click="prop3:view iphone 16 pro models in ar" aria-label="View in your space, 6.9 inches iPhone 16 Pro Max and 6.3 inches iPhone 16 Pro, augmented reality object." data-analytics-intrapage-link > <img /> <span>View in your space</span></a> </span> </li> </ul> </div> </header> </div> <div class="viewer-wrapper" data-component-list="CustomProductScene" data-library-path="/v/iphone-16-pro/c/static/libs/lotus.min.js"> <div class="product-viewer-container"> <div class="product-viewer gallery"> <div class="product-viewer-base" data-aap-id="aap-product-viewer-fallback" id="real-time-viewer-base-xp-gallery" data-analytics-gallery-id="closer look 2d gallery" aria-label="A gallery of devices" data-component-list="ProductViewerBase" tabindex="-1" data-ar-id='productViewerARLink'> <div class="all-access-pass__container"> <div class="all-access-pass inactive aap-product-viewer theme-dark" id="aap-product-viewer-fallback" data-aap-type="product-viewer" data-aap-level="1" data-aap-kf="{ "start": "a0t - 75vh", "end": "a0b - 75vh", "anchors": [".section-product-viewer"] }" data-aap-name="all-access-pass" data-aap-enabled="false"> <div class="aap-product-viewer-label"> <span id='all-colors' class='aap-product-viewer-label-item active'>6.3” iPhone 16 Pro<sup class="footnote footnote-number"><a href="#footnote-2" aria-label="Footnote 2" data-modal-close>2</a></sup> in four colors</span> <span id='TiRose' class='aap-product-viewer-label-item '>6.9” iPhone 16 Pro Max<sup class="footnote footnote-number"><a href="#footnote-2" aria-label="Footnote 2" data-modal-close>2</a></sup> & 6.3” iPhone 16 Pro<sup class="footnote footnote-number"><a href="#footnote-2" aria-label="Footnote 2" data-modal-close>2</a></sup> in Desert Titanium</span> <span id='TiBlack' class='aap-product-viewer-label-item '>6.9” iPhone 16 Pro Max<sup class="footnote footnote-number"><a href="#footnote-2" aria-label="Footnote 2" data-modal-close>2</a></sup> & 6.3” iPhone 16 Pro<sup class="footnote footnote-number"><a href="#footnote-2" aria-label="Footnote 2" data-modal-close>2</a></sup> in Black Titanium</span> <span id='TiWhite' class='aap-product-viewer-label-item '>6.9” iPhone 16 Pro Max<sup class="footnote footnote-number"><a href="#footnote-2" aria-label="Footnote 2" data-modal-close>2</a></sup> & 6.3” iPhone 16 Pro<sup class="footnote footnote-number"><a href="#footnote-2" aria-label="Footnote 2" data-modal-close>2</a></sup> in White Titanium</span> <span id='TiGray' class='aap-product-viewer-label-item '>6.9” iPhone 16 Pro Max<sup class="footnote footnote-number"><a href="#footnote-2" aria-label="Footnote 2" data-modal-close>2</a></sup> & 6.3” iPhone 16 Pro<sup class="footnote footnote-number"><a href="#footnote-2" aria-label="Footnote 2" data-modal-close>2</a></sup> in Natural Titanium</span> </div> <div class="colornav colornav-neutral viewer-colornav all-access-pass__background"> <ul class="colornav-items viewer-colornav-items" role="radiogroup"> <li class="colornav-item viewer-colornav-item" style="--color-index: 0"> <input id="aap-product-viewer-fallback-viewer-colornav-value-all-colors" type="radio" name="viewer-colornav-value-color-selector-aap-product-viewer-fallback" class="colornav-value viewer-ui-item viewer-colornav-value" autocomplete="off" data-input-type=color-selector data-input-id=color-selector data-focus-expression='{ "expression": "a0b - 90vh", "anchors": [".product-viewer-base"], "tabindex": "0", "focus-delay": "true" }' data-focus-enabled-when='enhanced' data-ac-gallery-trigger="my-cool-gallery-item-0" value="All" data-index=0 data-viewer-value="all-colors" data-default-color="true" checked data-analytics-intrapage-link> <label for="aap-product-viewer-fallback-viewer-colornav-value-all-colors" class="colornav-link viewer-colornav-link" aria-hidden="true"> <span class="colornav-swatch viewer-colornav-swatch viewer-colornav-swatch-all-colors" data-anim-lazy-image data-download-area-keyframe='{"start":"t - 100vh", "end": "b + 100vh"}'> <span class="colornav-label viewer-colornav-label"> All </span> </span> </label> </li> <li class="colornav-item viewer-colornav-item" style="--color-index: 1"> <input id="aap-product-viewer-fallback-viewer-colornav-value-TiBlack" type="radio" name="viewer-colornav-value-color-selector-aap-product-viewer-fallback" class="colornav-value viewer-ui-item viewer-colornav-value" autocomplete="off" data-input-type=color-selector data-input-id=color-selector data-focus-expression='{ "expression": "a0b - 90vh", "anchors": [".product-viewer-base"], "tabindex": "0", "focus-delay": "true" }' data-focus-enabled-when='enhanced' data-ac-gallery-trigger="my-cool-gallery-item-1" value="Black Titanium" data-index=1 data-viewer-value="TiBlack" data-analytics-intrapage-link> <label for="aap-product-viewer-fallback-viewer-colornav-value-TiBlack" class="colornav-link viewer-colornav-link" aria-hidden="true"> <span class="colornav-swatch viewer-colornav-swatch viewer-colornav-swatch-TiBlack"> <span class="colornav-label viewer-colornav-label"> Black Titanium </span> </span> </label> </li> <li class="colornav-item viewer-colornav-item" style="--color-index: 2"> <input id="aap-product-viewer-fallback-viewer-colornav-value-TiWhite" type="radio" name="viewer-colornav-value-color-selector-aap-product-viewer-fallback" class="colornav-value viewer-ui-item viewer-colornav-value" autocomplete="off" data-input-type=color-selector data-input-id=color-selector data-focus-expression='{ "expression": "a0b - 90vh", "anchors": [".product-viewer-base"], "tabindex": "0", "focus-delay": "true" }' data-focus-enabled-when='enhanced' data-ac-gallery-trigger="my-cool-gallery-item-2" value="White Titanium" data-index=2 data-viewer-value="TiWhite" data-analytics-intrapage-link> <label for="aap-product-viewer-fallback-viewer-colornav-value-TiWhite" class="colornav-link viewer-colornav-link" aria-hidden="true"> <span class="colornav-swatch viewer-colornav-swatch viewer-colornav-swatch-TiWhite"> <span class="colornav-label viewer-colornav-label"> White Titanium </span> </span> </label> </li> <li class="colornav-item viewer-colornav-item" style="--color-index: 3"> <input id="aap-product-viewer-fallback-viewer-colornav-value-TiGray" type="radio" name="viewer-colornav-value-color-selector-aap-product-viewer-fallback" class="colornav-value viewer-ui-item viewer-colornav-value" autocomplete="off" data-input-type=color-selector data-input-id=color-selector data-focus-expression='{ "expression": "a0b - 90vh", "anchors": [".product-viewer-base"], "tabindex": "0", "focus-delay": "true" }' data-focus-enabled-when='enhanced' data-ac-gallery-trigger="my-cool-gallery-item-3" value="Natural Titanium" data-index=3 data-viewer-value="TiGray" data-analytics-intrapage-link> <label for="aap-product-viewer-fallback-viewer-colornav-value-TiGray" class="colornav-link viewer-colornav-link" aria-hidden="true"> <span class="colornav-swatch viewer-colornav-swatch viewer-colornav-swatch-TiGray"> <span class="colornav-label viewer-colornav-label"> Natural Titanium </span> </span> </label> </li> <li class="colornav-item viewer-colornav-item" style="--color-index: 4"> <input id="aap-product-viewer-fallback-viewer-colornav-value-TiRose" type="radio" name="viewer-colornav-value-color-selector-aap-product-viewer-fallback" class="colornav-value viewer-ui-item viewer-colornav-value" autocomplete="off" data-input-type=color-selector data-input-id=color-selector data-focus-expression='{ "expression": "a0b - 90vh", "anchors": [".product-viewer-base"], "tabindex": "0", "focus-delay": "true" }' data-focus-enabled-when='enhanced' data-ac-gallery-trigger="my-cool-gallery-item-4" value="Desert Titanium" data-index=4 data-viewer-value="TiRose" data-analytics-intrapage-link> <label for="aap-product-viewer-fallback-viewer-colornav-value-TiRose" class="colornav-link viewer-colornav-link" aria-hidden="true"> <span class="colornav-swatch viewer-colornav-swatch viewer-colornav-swatch-TiRose"> <span class="colornav-label viewer-colornav-label"> Desert Titanium </span> </span> </label> </li> </ul> </div> </div> </div> <div class="gallery-wrapper" id="real-time-viewer-base-xp-gallery"> <div class="item-container"> <div id="real-time-viewer-base-xp-gallery-item-1" data-analytics-gallery-item-id="all colors" data-ac-gallery-item="all" data-gallery-item-theme="dark" class="gallery-item gallery-item-1"> <div class="gallery-item-content"> <picture id="overview-product-viewer-iphone-pro-all-colors-1" class="overview-product-viewer-iphone-pro-all-colors gallery-image gallery-image-all" data-lazy data-download-area-keyframe='{"start":"a0t - 200vh", "end": "a0b + 200vh", "anchors": ["#real-time-viewer-base-xp-gallery"]}'> <source data-empty srcset="data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" media="(min-width:0px)" /> <img src="/v/iphone-16-pro/c/images/overview/product-viewer/iphone-pro/all_colors__fdpduog7urm2_xlarge.jpg" onload="window.__lp?.(event)" alt="Back view of iPhone 16 Pro, all four finishes, Black Titanium, Natural Titanium, White Titanium, Desert Titanium and front view of iPhone 16 Pro in Desert Titanium"> </picture> <noscript> <picture class="overview-product-viewer-iphone-pro-all-colors gallery-image gallery-image-all"> <source srcset="/v/iphone-16-pro/c/images/overview/product-viewer/iphone-pro/all_colors__fdpduog7urm2_xsmall.jpg, /v/iphone-16-pro/c/images/overview/product-viewer/iphone-pro/all_colors__fdpduog7urm2_xsmall_2x.jpg 2x" media="(max-width:480px)" /><source srcset="/v/iphone-16-pro/c/images/overview/product-viewer/iphone-pro/all_colors__fdpduog7urm2_small.jpg, /v/iphone-16-pro/c/images/overview/product-viewer/iphone-pro/all_colors__fdpduog7urm2_small_2x.jpg 2x" media="(max-width:734px)" /><source srcset="/v/iphone-16-pro/c/images/overview/product-viewer/iphone-pro/all_colors__fdpduog7urm2_medium.jpg, /v/iphone-16-pro/c/images/overview/product-viewer/iphone-pro/all_colors__fdpduog7urm2_medium_2x.jpg 2x" media="(max-width:1068px)" /><source srcset="/v/iphone-16-pro/c/images/overview/product-viewer/iphone-pro/all_colors__fdpduog7urm2_large.jpg, /v/iphone-16-pro/c/images/overview/product-viewer/iphone-pro/all_colors__fdpduog7urm2_large_2x.jpg 2x" media="(max-width:1440px)" /><source srcset="/v/iphone-16-pro/c/images/overview/product-viewer/iphone-pro/all_colors__fdpduog7urm2_xlarge.jpg, /v/iphone-16-pro/c/images/overview/product-viewer/iphone-pro/all_colors__fdpduog7urm2_xlarge_2x.jpg 2x" media="(min-width:0px)" /> <img src="/v/iphone-16-pro/c/images/overview/product-viewer/iphone-pro/all_colors__fdpduog7urm2_xlarge.jpg" alt="Back view of iPhone 16 Pro, all four finishes, Black Titanium, Natural Titanium, White Titanium, Desert Titanium and front view of iPhone 16 Pro in Desert Titanium" > </picture> </noscript> </div> </div> <div id="real-time-viewer-base-xp-gallery-item-2" data-analytics-gallery-item-id="black" data-ac-gallery-item="black" data-gallery-item-theme="dark" class="gallery-item gallery-item-2"> <div class="gallery-item-content"> <picture id="overview-product-viewer-iphone-pro-black-titanium-1" class="overview-product-viewer-iphone-pro-black-titanium gallery-image gallery-image-black" data-lazy data-download-area-keyframe='{"start":"a0t - 200vh", "end": "a0b + 200vh", "anchors": ["#real-time-viewer-base-xp-gallery"]}'> <source data-empty srcset="data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" media="(min-width:0px)" /> <img src="/v/iphone-16-pro/c/images/overview/product-viewer/iphone-pro/black_titanium__ezezv5esulua_xlarge.jpg" onload="window.__lp?.(event)" alt="Back view of 6.9-inch iPhone 16 Pro Max and front view of 6.3-inch iPhone 16 Pro in Black Titanium"> </picture> <noscript> <picture class="overview-product-viewer-iphone-pro-black-titanium gallery-image gallery-image-black"> <source srcset="/v/iphone-16-pro/c/images/overview/product-viewer/iphone-pro/black_titanium__ezezv5esulua_xsmall.jpg, /v/iphone-16-pro/c/images/overview/product-viewer/iphone-pro/black_titanium__ezezv5esulua_xsmall_2x.jpg 2x" media="(max-width:480px)" /><source srcset="/v/iphone-16-pro/c/images/overview/product-viewer/iphone-pro/black_titanium__ezezv5esulua_small.jpg, /v/iphone-16-pro/c/images/overview/product-viewer/iphone-pro/black_titanium__ezezv5esulua_small_2x.jpg 2x" media="(max-width:734px)" /><source srcset="/v/iphone-16-pro/c/images/overview/product-viewer/iphone-pro/black_titanium__ezezv5esulua_medium.jpg, /v/iphone-16-pro/c/images/overview/product-viewer/iphone-pro/black_titanium__ezezv5esulua_medium_2x.jpg 2x" media="(max-width:1068px)" /><source srcset="/v/iphone-16-pro/c/images/overview/product-viewer/iphone-pro/black_titanium__ezezv5esulua_large.jpg, /v/iphone-16-pro/c/images/overview/product-viewer/iphone-pro/black_titanium__ezezv5esulua_large_2x.jpg 2x" media="(max-width:1440px)" /><source srcset="/v/iphone-16-pro/c/images/overview/product-viewer/iphone-pro/black_titanium__ezezv5esulua_xlarge.jpg, /v/iphone-16-pro/c/images/overview/product-viewer/iphone-pro/black_titanium__ezezv5esulua_xlarge_2x.jpg 2x" media="(min-width:0px)" /> <img src="/v/iphone-16-pro/c/images/overview/product-viewer/iphone-pro/black_titanium__ezezv5esulua_xlarge.jpg" alt="Back view of 6.9-inch iPhone 16 Pro Max and front view of 6.3-inch iPhone 16 Pro in Black Titanium" > </picture> </noscript> </div> </div> <div id="real-time-viewer-base-xp-gallery-item-3" data-analytics-gallery-item-id="white" data-ac-gallery-item="white" data-gallery-item-theme="dark" class="gallery-item gallery-item-3"> <div class="gallery-item-content"> <picture id="overview-product-viewer-iphone-pro-white-titanium-1" class="overview-product-viewer-iphone-pro-white-titanium gallery-image gallery-image-white" data-lazy data-download-area-keyframe='{"start":"a0t - 200vh", "end": "a0b + 200vh", "anchors": ["#real-time-viewer-base-xp-gallery"]}'> <source data-empty srcset="data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" media="(min-width:0px)" /> <img src="/v/iphone-16-pro/c/images/overview/product-viewer/iphone-pro/white_titanium__b0s9tw63hs4i_xlarge.jpg" onload="window.__lp?.(event)" alt="Back view of 6.9-inch iPhone 16 Pro Max and front view of 6.3-inch iPhone 16 Pro in White Titanium"> </picture> <noscript> <picture class="overview-product-viewer-iphone-pro-white-titanium gallery-image gallery-image-white"> <source srcset="/v/iphone-16-pro/c/images/overview/product-viewer/iphone-pro/white_titanium__b0s9tw63hs4i_xsmall.jpg, /v/iphone-16-pro/c/images/overview/product-viewer/iphone-pro/white_titanium__b0s9tw63hs4i_xsmall_2x.jpg 2x" media="(max-width:480px)" /><source srcset="/v/iphone-16-pro/c/images/overview/product-viewer/iphone-pro/white_titanium__b0s9tw63hs4i_small.jpg, /v/iphone-16-pro/c/images/overview/product-viewer/iphone-pro/white_titanium__b0s9tw63hs4i_small_2x.jpg 2x" media="(max-width:734px)" /><source srcset="/v/iphone-16-pro/c/images/overview/product-viewer/iphone-pro/white_titanium__b0s9tw63hs4i_medium.jpg, /v/iphone-16-pro/c/images/overview/product-viewer/iphone-pro/white_titanium__b0s9tw63hs4i_medium_2x.jpg 2x" media="(max-width:1068px)" /><source srcset="/v/iphone-16-pro/c/images/overview/product-viewer/iphone-pro/white_titanium__b0s9tw63hs4i_large.jpg, /v/iphone-16-pro/c/images/overview/product-viewer/iphone-pro/white_titanium__b0s9tw63hs4i_large_2x.jpg 2x" media="(max-width:1440px)" /><source srcset="/v/iphone-16-pro/c/images/overview/product-viewer/iphone-pro/white_titanium__b0s9tw63hs4i_xlarge.jpg, /v/iphone-16-pro/c/images/overview/product-viewer/iphone-pro/white_titanium__b0s9tw63hs4i_xlarge_2x.jpg 2x" media="(min-width:0px)" /> <img src="/v/iphone-16-pro/c/images/overview/product-viewer/iphone-pro/white_titanium__b0s9tw63hs4i_xlarge.jpg" alt="Back view of 6.9-inch iPhone 16 Pro Max and front view of 6.3-inch iPhone 16 Pro in White Titanium" > </picture> </noscript> </div> </div> <div id="real-time-viewer-base-xp-gallery-item-4" data-analytics-gallery-item-id="natural" data-ac-gallery-item="natural" data-gallery-item-theme="dark" class="gallery-item gallery-item-4"> <div class="gallery-item-content"> <picture id="overview-product-viewer-iphone-pro-natural-titanium-1" class="overview-product-viewer-iphone-pro-natural-titanium gallery-image gallery-image-natural" data-lazy data-download-area-keyframe='{"start":"a0t - 200vh", "end": "a0b + 200vh", "anchors": ["#real-time-viewer-base-xp-gallery"]}'> <source data-empty srcset="data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" media="(min-width:0px)" /> <img src="/v/iphone-16-pro/c/images/overview/product-viewer/iphone-pro/natural_titanium__22ovjg0i0huy_xlarge.jpg" onload="window.__lp?.(event)" alt="Back view of 6.9-inch iPhone 16 Pro Max and front view of 6.3-inch iPhone 16 Pro in Natural Titanium"> </picture> <noscript> <picture class="overview-product-viewer-iphone-pro-natural-titanium gallery-image gallery-image-natural"> <source srcset="/v/iphone-16-pro/c/images/overview/product-viewer/iphone-pro/natural_titanium__22ovjg0i0huy_xsmall.jpg, /v/iphone-16-pro/c/images/overview/product-viewer/iphone-pro/natural_titanium__22ovjg0i0huy_xsmall_2x.jpg 2x" media="(max-width:480px)" /><source srcset="/v/iphone-16-pro/c/images/overview/product-viewer/iphone-pro/natural_titanium__22ovjg0i0huy_small.jpg, /v/iphone-16-pro/c/images/overview/product-viewer/iphone-pro/natural_titanium__22ovjg0i0huy_small_2x.jpg 2x" media="(max-width:734px)" /><source srcset="/v/iphone-16-pro/c/images/overview/product-viewer/iphone-pro/natural_titanium__22ovjg0i0huy_medium.jpg, /v/iphone-16-pro/c/images/overview/product-viewer/iphone-pro/natural_titanium__22ovjg0i0huy_medium_2x.jpg 2x" media="(max-width:1068px)" /><source srcset="/v/iphone-16-pro/c/images/overview/product-viewer/iphone-pro/natural_titanium__22ovjg0i0huy_large.jpg, /v/iphone-16-pro/c/images/overview/product-viewer/iphone-pro/natural_titanium__22ovjg0i0huy_large_2x.jpg 2x" media="(max-width:1440px)" /><source srcset="/v/iphone-16-pro/c/images/overview/product-viewer/iphone-pro/natural_titanium__22ovjg0i0huy_xlarge.jpg, /v/iphone-16-pro/c/images/overview/product-viewer/iphone-pro/natural_titanium__22ovjg0i0huy_xlarge_2x.jpg 2x" media="(min-width:0px)" /> <img src="/v/iphone-16-pro/c/images/overview/product-viewer/iphone-pro/natural_titanium__22ovjg0i0huy_xlarge.jpg" alt="Back view of 6.9-inch iPhone 16 Pro Max and front view of 6.3-inch iPhone 16 Pro in Natural Titanium" > </picture> </noscript> </div> </div> <div id="real-time-viewer-base-xp-gallery-item-5" data-analytics-gallery-item-id="desert" data-ac-gallery-item="desert" data-gallery-item-theme="dark" class="gallery-item gallery-item-5"> <div class="gallery-item-content"> <picture id="overview-product-viewer-iphone-pro-desert-titanium-1" class="overview-product-viewer-iphone-pro-desert-titanium gallery-image gallery-image-desert" data-lazy data-download-area-keyframe='{"start":"a0t - 200vh", "end": "a0b + 200vh", "anchors": ["#real-time-viewer-base-xp-gallery"]}'> <source data-empty srcset="data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" media="(min-width:0px)" /> <img src="/v/iphone-16-pro/c/images/overview/product-viewer/iphone-pro/desert_titanium__gcg1i94xakuq_xlarge.jpg" onload="window.__lp?.(event)" alt="Back view of 6.9-inch iPhone 16 Pro Max and front view of 6.3-inch iPhone 16 Pro in Desert Titanium"> </picture> <noscript> <picture class="overview-product-viewer-iphone-pro-desert-titanium gallery-image gallery-image-desert"> <source srcset="/v/iphone-16-pro/c/images/overview/product-viewer/iphone-pro/desert_titanium__gcg1i94xakuq_xsmall.jpg, /v/iphone-16-pro/c/images/overview/product-viewer/iphone-pro/desert_titanium__gcg1i94xakuq_xsmall_2x.jpg 2x" media="(max-width:480px)" /><source srcset="/v/iphone-16-pro/c/images/overview/product-viewer/iphone-pro/desert_titanium__gcg1i94xakuq_small.jpg, /v/iphone-16-pro/c/images/overview/product-viewer/iphone-pro/desert_titanium__gcg1i94xakuq_small_2x.jpg 2x" media="(max-width:734px)" /><source srcset="/v/iphone-16-pro/c/images/overview/product-viewer/iphone-pro/desert_titanium__gcg1i94xakuq_medium.jpg, /v/iphone-16-pro/c/images/overview/product-viewer/iphone-pro/desert_titanium__gcg1i94xakuq_medium_2x.jpg 2x" media="(max-width:1068px)" /><source srcset="/v/iphone-16-pro/c/images/overview/product-viewer/iphone-pro/desert_titanium__gcg1i94xakuq_large.jpg, /v/iphone-16-pro/c/images/overview/product-viewer/iphone-pro/desert_titanium__gcg1i94xakuq_large_2x.jpg 2x" media="(max-width:1440px)" /><source srcset="/v/iphone-16-pro/c/images/overview/product-viewer/iphone-pro/desert_titanium__gcg1i94xakuq_xlarge.jpg, /v/iphone-16-pro/c/images/overview/product-viewer/iphone-pro/desert_titanium__gcg1i94xakuq_xlarge_2x.jpg 2x" media="(min-width:0px)" /> <img src="/v/iphone-16-pro/c/images/overview/product-viewer/iphone-pro/desert_titanium__gcg1i94xakuq_xlarge.jpg" alt="Back view of 6.9-inch iPhone 16 Pro Max and front view of 6.3-inch iPhone 16 Pro in Desert Titanium" > </picture> </noscript> </div> </div> </div> </div> </div> <div class="product-viewer-enhanced viewer--loading" data-aap-id="aap-product-viewer-enhanced" data-load-asap-timeout='1800' data-rt-loader-timeout="30000" id="product-gallery" data-product-viewer-id="product-gallery" data-rt-library-path="/v/iphone-16-pro/c/static/libs/lotus.min.js" data-rt-scenes-path="/v/iphone-16-pro/c/static" data-rt-scenes="{ "large": "iPhoneProViewer_L_ROW", "medium": "iPhoneProViewer_M_ROW", "small": "iPhoneProViewer_S_ROW" }" data-rt-states="{}" data-rt-analytics="{ "acaInteraction": { "title": "3d viewer hint interrupted", "events": "event588" }, "acaLoader": { "title": "3d viewer loader", "events": "event589" } }" data-aap-id="aap-product-viewer-enhanced" data-ar-id='productViewerARLink' data-component-list="ProductViewerGallery"> <div class="all-access-pass__container"> <div class="all-access-pass inactive aap-product-viewer theme-dark" id="aap-product-viewer-enhanced" data-aap-type="product-viewer" data-aap-level="1" data-aap-kf="{ "start": "a0t - 75vh", "end": "a0b - 75vh", "anchors": [".section-product-viewer"] }" data-aap-name="all-access-pass" data-aap-enabled="false"> <div class="aap-product-viewer-label"> <span id='small__TiRose' class='aap-product-viewer-label-item active'>6.3” iPhone 16 Pro in Desert Titanium</span> <span id='small__TiBlack' class='aap-product-viewer-label-item '>6.3” iPhone 16 Pro in Black Titanium</span> <span id='small__TiWhite' class='aap-product-viewer-label-item '>6.3” iPhone 16 Pro in White Titanium</span> <span id='small__TiGray' class='aap-product-viewer-label-item '>6.3” iPhone 16 Pro in Natural Titanium</span> <span id='large__TiRose' class='aap-product-viewer-label-item '>6.9” iPhone 16 Pro Max in Desert Titanium</span> <span id='large__TiBlack' class='aap-product-viewer-label-item '>6.9” iPhone 16 Pro Max in Black Titanium</span> <span id='large__TiWhite' class='aap-product-viewer-label-item '>6.9” iPhone 16 Pro Max in White Titanium</span> <span id='large__TiGray' class='aap-product-viewer-label-item '>6.9” iPhone 16 Pro Max in Natural Titanium</span> </div> <div class="colornav colornav-neutral viewer-colornav all-access-pass__background"> <ul class="colornav-items viewer-colornav-items" role="radiogroup"> <li class="colornav-item viewer-colornav-item" style="--color-index: 0"> <input id="aap-product-viewer-enhanced-viewer-colornav-value-TiGray" type="radio" name="viewer-colornav-value-color-selector-aap-product-viewer-enhanced" class="colornav-value viewer-ui-item viewer-colornav-value" autocomplete="off" data-input-type=color-selector data-input-id=color-selector data-focus-expression='{ "expression": "a0b - 90vh", "anchors": [".product-viewer-enhanced-container"], "tabindex": "0", "focus-delay": "true" }' data-focus-enabled-when='enhanced-rt' data-ac-gallery-trigger="my-cool-gallery-item-0" value="Natural Titanium" data-index=0 data-viewer-value="TiGray" data-analytics-click="prop3:colornav select - natural" data-analytics-title="colornav select - natural" data-analytics-intrapage-link> <label for="aap-product-viewer-enhanced-viewer-colornav-value-TiGray" class="colornav-link viewer-colornav-link" aria-hidden="true"> <span class="colornav-swatch viewer-colornav-swatch viewer-colornav-swatch-TiGray"> <span class="colornav-label viewer-colornav-label"> Natural Titanium </span> </span> </label> </li> <li class="colornav-item viewer-colornav-item" style="--color-index: 1"> <input id="aap-product-viewer-enhanced-viewer-colornav-value-TiRose" type="radio" name="viewer-colornav-value-color-selector-aap-product-viewer-enhanced" class="colornav-value viewer-ui-item viewer-colornav-value" autocomplete="off" data-input-type=color-selector data-input-id=color-selector data-focus-expression='{ "expression": "a0b - 90vh", "anchors": [".product-viewer-enhanced-container"], "tabindex": "0", "focus-delay": "true" }' data-focus-enabled-when='enhanced-rt' data-ac-gallery-trigger="my-cool-gallery-item-1" value="Desert Titanium" data-index=1 data-viewer-value="TiRose" data-default-color="true" checked data-analytics-click="prop3:colornav select - desert titanium" data-analytics-title="colornav select - desert titanium" data-analytics-intrapage-link> <label for="aap-product-viewer-enhanced-viewer-colornav-value-TiRose" class="colornav-link viewer-colornav-link" aria-hidden="true"> <span class="colornav-swatch viewer-colornav-swatch viewer-colornav-swatch-TiRose"> <span class="colornav-label viewer-colornav-label"> Desert Titanium </span> </span> </label> </li> <li class="colornav-item viewer-colornav-item" style="--color-index: 2"> <input id="aap-product-viewer-enhanced-viewer-colornav-value-TiWhite" type="radio" name="viewer-colornav-value-color-selector-aap-product-viewer-enhanced" class="colornav-value viewer-ui-item viewer-colornav-value" autocomplete="off" data-input-type=color-selector data-input-id=color-selector data-focus-expression='{ "expression": "a0b - 90vh", "anchors": [".product-viewer-enhanced-container"], "tabindex": "0", "focus-delay": "true" }' data-focus-enabled-when='enhanced-rt' data-ac-gallery-trigger="my-cool-gallery-item-2" value="White Titanium" data-index=2 data-viewer-value="TiWhite" data-analytics-click="prop3:colornav select - white" data-analytics-title="colornav select - white" data-analytics-intrapage-link> <label for="aap-product-viewer-enhanced-viewer-colornav-value-TiWhite" class="colornav-link viewer-colornav-link" aria-hidden="true"> <span class="colornav-swatch viewer-colornav-swatch viewer-colornav-swatch-TiWhite"> <span class="colornav-label viewer-colornav-label"> White Titanium </span> </span> </label> </li> <li class="colornav-item viewer-colornav-item" style="--color-index: 3"> <input id="aap-product-viewer-enhanced-viewer-colornav-value-TiBlack" type="radio" name="viewer-colornav-value-color-selector-aap-product-viewer-enhanced" class="colornav-value viewer-ui-item viewer-colornav-value" autocomplete="off" data-input-type=color-selector data-input-id=color-selector data-focus-expression='{ "expression": "a0b - 90vh", "anchors": [".product-viewer-enhanced-container"], "tabindex": "0", "focus-delay": "true" }' data-focus-enabled-when='enhanced-rt' data-ac-gallery-trigger="my-cool-gallery-item-3" value="Black Titanium" data-index=3 data-viewer-value="TiBlack" data-analytics-click="prop3:colornav select - black" data-analytics-title="colornav select - black" data-analytics-intrapage-link> <label for="aap-product-viewer-enhanced-viewer-colornav-value-TiBlack" class="colornav-link viewer-colornav-link" aria-hidden="true"> <span class="colornav-swatch viewer-colornav-swatch viewer-colornav-swatch-TiBlack"> <span class="colornav-label viewer-colornav-label"> Black Titanium </span> </span> </label> </li> </ul> </div> <div class="viewer-sizenav all-access-pass__background"> <div class="viewer-sizenav__bubble"> <div class="viewer-sizenav__bubble-inner"></div> </div> <ul class="viewer-sizenav-items" role="radiogroup"> <li class="viewer-sizenav-item"> <input id="aap-product-viewer-enhanced-viewer-sizenav-value-small" type="radio" name="viewer-sizenav-value-size-selector-aap-product-viewer-enhanced" class="viewer-ui-item viewer-sizenav-value" autocomplete="off" data-input-type=options-selector data-input-id=size-selector data-focus-expression='{ "expression": "a0b - 90vh", "anchors": [".product-viewer-enhanced-container"], "tabindex": "0", "focus-delay": "true" }' data-focus-enabled-when='enhanced-rt' value="iphone-16-pro" data-index=0 data-viewer-value="small" data-default-size="true" checked data-analytics-click="prop3:size select - iphone 16 pro" data-analytics-title="size select - iphone 16 pro" data-analytics-intrapage-link> <label for="aap-product-viewer-enhanced-viewer-sizenav-value-small" class="viewer-sizenav-link" aria-hidden="true"> <span class="viewer-sizenav-swatch viewer-sizenav-swatch-small"> <span class="viewer-sizenav-label "> 6.3” </span> </span> </label> </li> <li class="viewer-sizenav-item"> <input id="aap-product-viewer-enhanced-viewer-sizenav-value-large" type="radio" name="viewer-sizenav-value-size-selector-aap-product-viewer-enhanced" class="viewer-ui-item viewer-sizenav-value" autocomplete="off" data-input-type=options-selector data-input-id=size-selector data-focus-expression='{ "expression": "a0b - 90vh", "anchors": [".product-viewer-enhanced-container"], "tabindex": "0", "focus-delay": "true" }' data-focus-enabled-when='enhanced-rt' value="iphone-16-pro-max" data-index=1 data-viewer-value="large" data-analytics-click="prop3:size select - iphone 16 pro max" data-analytics-title="size select - iphone 16 pro max" data-analytics-intrapage-link> <label for="aap-product-viewer-enhanced-viewer-sizenav-value-large" class="viewer-sizenav-link" aria-hidden="true"> <span class="viewer-sizenav-swatch viewer-sizenav-swatch-large"> <span class="viewer-sizenav-label "> 6.9” </span> </span> </label> </li> </ul> </div> </div> </div> <div class="viewer-wrapper"> <div class="product-viewer-enhanced-container product-viewer-canvas" role="img"></div> <div class="viewer-hit-area"></div> <div class="loader"> <div class="loader-background"></div> <div class="loader-content"> <p class="typography-product-viewer-loader loader-headline"> <span class="loader-headline-text">Click and turn to explore iPhone.</span> <span class="loader-headline-touch-text">Tap and turn to explore iPhone.</span> </p> <div class="loader-progress" role="progressbar" aria-label="Loading iPhone gallery"> <div class="loader-progress-indicator"></div> </div> </div> <div class="preview"> <picture id="overview-product-viewer-iphone-pro-loader-1" class="overview-product-viewer-iphone-pro-loader preview-image" data-lazy> <source data-empty srcset="data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" media="(min-width:0px)" /> <img src="/v/iphone-16-pro/c/images/overview/product-viewer/iphone-pro/loader__gfk6vgp90p26_xlarge.jpg" onload="window.__lp?.(event)" alt> </picture> <noscript> <picture class="overview-product-viewer-iphone-pro-loader preview-image"> <source srcset="/v/iphone-16-pro/c/images/overview/product-viewer/iphone-pro/loader__gfk6vgp90p26_xsmall.jpg, /v/iphone-16-pro/c/images/overview/product-viewer/iphone-pro/loader__gfk6vgp90p26_xsmall_2x.jpg 2x" media="(max-width:480px)" /><source srcset="/v/iphone-16-pro/c/images/overview/product-viewer/iphone-pro/loader__gfk6vgp90p26_small.jpg, /v/iphone-16-pro/c/images/overview/product-viewer/iphone-pro/loader__gfk6vgp90p26_small_2x.jpg 2x" media="(max-width:734px)" /><source srcset="/v/iphone-16-pro/c/images/overview/product-viewer/iphone-pro/loader__gfk6vgp90p26_medium.jpg, /v/iphone-16-pro/c/images/overview/product-viewer/iphone-pro/loader__gfk6vgp90p26_medium_2x.jpg 2x" media="(max-width:1068px)" /><source srcset="/v/iphone-16-pro/c/images/overview/product-viewer/iphone-pro/loader__gfk6vgp90p26_large.jpg, /v/iphone-16-pro/c/images/overview/product-viewer/iphone-pro/loader__gfk6vgp90p26_large_2x.jpg 2x" media="(max-width:1440px)" /><source srcset="/v/iphone-16-pro/c/images/overview/product-viewer/iphone-pro/loader__gfk6vgp90p26_xlarge.jpg, /v/iphone-16-pro/c/images/overview/product-viewer/iphone-pro/loader__gfk6vgp90p26_xlarge_2x.jpg 2x" media="(min-width:0px)" /> <img src="/v/iphone-16-pro/c/images/overview/product-viewer/iphone-pro/loader__gfk6vgp90p26_xlarge.jpg" alt > </picture> </noscript> </div> </div> </div> </div> </div> </div> </div> </section> <section class="section section-product-stories no-pad-top no-pad-bottom" data-anim-scroll-group="Product Stories" data-component-list="StaggeredFadeIn"> <section class="section section-design no-pad-bottom" data-anim-scroll-group="Design" data-aap-hide-kf='{"start": "a0t - 75vh", "end": "a0b - 75vh", "anchors": [".section-design"]}'> <h2 class="visuallyhidden">Design</h2> <h3 class="visuallyhidden">Strength. Beauty. Titanium.</h3> <div class="header-copy viewport-content"> <div class="subsection-copy subsection-copy-intro"> <h2 aria-hidden="true" class="ric-large-10 large-centered glow-element typography-ps-headline-super"> <div class="filter-container" data-component-list="TextGlow"> <svg width='1440px' height='300px' viewBox='0 0 1440 300' xmlns="http://www.w3.org/2000/svg" xmlns:xlink="http://www.w3.org/1999/xlink"> <defs> <filter id="glow-1" color-interpolation-filters="sRGB" x="-50%" y="-50%" width="200%" Height="200%"> <feGaussianBlur in="SourceGraphic" data-target-blur="4" stdDeviation="4" result="blur4"/> <feGaussianBlur in="SourceGraphic" data-target-blur="19" stdDeviation="19" result="blur19"/> <feGaussianBlur in="SourceGraphic" data-target-blur="9" stdDeviation="9" result="blur9"/> <feGaussianBlur in="SourceGraphic" data-target-blur="30" stdDeviation="30" result="blur30"/> <feColorMatrix in="blur4" result="color-0-blur" type="matrix" values="1 0 0 0 0 0 0.9803921568627451 0 0 0 0 0 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<feMergeNode in="layer-7-offsetted"/> <feMergeNode in="layer-0-offsetted"/> <feMergeNode in="SourceGraphic"/> </feMerge> </filter> </defs> </svg> <div class='base-text'> Strength. Beauty.<br />Titanium. </div> <div class='glow-text' aria-hidden='true'> Strength. Beauty.<br /><span class="filter" style="filter: url('#glow-1')">Titanium.</span> </div> </div> </h2> </div> </div> <div class="header-image" data-analytics-section-engagement="name:design and display intro"> <div class="inline-media-component-container design-hero-media"> <div class="video-wrapper" data-video-id="design-hero-media" data-component-list="InlineMediaDefault"> <video id="design-hero-media" preload="none" role="img" muted playsinline data-inline-media data-inline-media-basepath="/105/media/us/iphone-16-pro/2024/3616fe73-ad74-4b7f-8b93-a4c0f0b6a2d7/anim/design-hero/" data-inline-media-retina-enabled="true" data-inline-media-load-keyframe='{ "start": "t - 100vh", "end": "b"}' data-inline-media-play-keyframe='{ "start": "t - 65vh", "end": "b" }' data-inline-media-unload-at-end="true" aria-label="Two iPhone 16 Pro models, side exterior, side button, raised Pro camera system."></video> <picture id="overview-product-stories-design-ANIM-design-hero-endframe-1" class="overview-product-stories-design-ANIM-design-hero-endframe fallback-frame" data-lazy data-download-area-keyframe='{"start": "t - 150vh", "end": "b", "disabledWhen": "inline-media"}'> <source data-empty srcset="data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" media="(min-width:0px)" /> <img src="/v/iphone-16-pro/c/images/overview/product-stories/design/ANIM/design_hero_endframe__f4saxkdyib2a_xlarge.jpg" onload="window.__lp?.(event)" alt> </picture> <noscript> <picture class="overview-product-stories-design-ANIM-design-hero-endframe fallback-frame"> <source srcset="/v/iphone-16-pro/c/images/overview/product-stories/design/ANIM/design_hero_endframe__f4saxkdyib2a_xsmall.jpg, /v/iphone-16-pro/c/images/overview/product-stories/design/ANIM/design_hero_endframe__f4saxkdyib2a_xsmall_2x.jpg 2x" media="(max-width:480px)" /><source srcset="/v/iphone-16-pro/c/images/overview/product-stories/design/ANIM/design_hero_endframe__f4saxkdyib2a_small.jpg, /v/iphone-16-pro/c/images/overview/product-stories/design/ANIM/design_hero_endframe__f4saxkdyib2a_small_2x.jpg 2x" media="(max-width:734px)" /><source srcset="/v/iphone-16-pro/c/images/overview/product-stories/design/ANIM/design_hero_endframe__f4saxkdyib2a_medium.jpg, /v/iphone-16-pro/c/images/overview/product-stories/design/ANIM/design_hero_endframe__f4saxkdyib2a_medium_2x.jpg 2x" media="(max-width:1068px)" /><source srcset="/v/iphone-16-pro/c/images/overview/product-stories/design/ANIM/design_hero_endframe__f4saxkdyib2a_large.jpg, /v/iphone-16-pro/c/images/overview/product-stories/design/ANIM/design_hero_endframe__f4saxkdyib2a_large_2x.jpg 2x" media="(max-width:1440px)" /><source srcset="/v/iphone-16-pro/c/images/overview/product-stories/design/ANIM/design_hero_endframe__f4saxkdyib2a_xlarge.jpg, /v/iphone-16-pro/c/images/overview/product-stories/design/ANIM/design_hero_endframe__f4saxkdyib2a_xlarge_2x.jpg 2x" media="(min-width:0px)" /> <img src="/v/iphone-16-pro/c/images/overview/product-stories/design/ANIM/design_hero_endframe__f4saxkdyib2a_xlarge.jpg" alt > </picture> </noscript> <picture id="overview-product-stories-design-ANIM-design-hero-endframe-2" class="overview-product-stories-design-ANIM-design-hero-endframe end-frame" data-lazy data-download-area-keyframe="{"start":"a0t - 80vh","end":"a0b","anchors":[".section-design"]}"> <source data-empty srcset="data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" media="(min-width:0px)" /> <img src="/v/iphone-16-pro/c/images/overview/product-stories/design/ANIM/design_hero_endframe__f4saxkdyib2a_xlarge.jpg" onload="window.__lp?.(event)" alt> </picture> <noscript> <picture class="overview-product-stories-design-ANIM-design-hero-endframe end-frame"> <source srcset="/v/iphone-16-pro/c/images/overview/product-stories/design/ANIM/design_hero_endframe__f4saxkdyib2a_xsmall.jpg, /v/iphone-16-pro/c/images/overview/product-stories/design/ANIM/design_hero_endframe__f4saxkdyib2a_xsmall_2x.jpg 2x" media="(max-width:480px)" /><source srcset="/v/iphone-16-pro/c/images/overview/product-stories/design/ANIM/design_hero_endframe__f4saxkdyib2a_small.jpg, /v/iphone-16-pro/c/images/overview/product-stories/design/ANIM/design_hero_endframe__f4saxkdyib2a_small_2x.jpg 2x" media="(max-width:734px)" /><source srcset="/v/iphone-16-pro/c/images/overview/product-stories/design/ANIM/design_hero_endframe__f4saxkdyib2a_medium.jpg, /v/iphone-16-pro/c/images/overview/product-stories/design/ANIM/design_hero_endframe__f4saxkdyib2a_medium_2x.jpg 2x" media="(max-width:1068px)" /><source srcset="/v/iphone-16-pro/c/images/overview/product-stories/design/ANIM/design_hero_endframe__f4saxkdyib2a_large.jpg, /v/iphone-16-pro/c/images/overview/product-stories/design/ANIM/design_hero_endframe__f4saxkdyib2a_large_2x.jpg 2x" media="(max-width:1440px)" /><source srcset="/v/iphone-16-pro/c/images/overview/product-stories/design/ANIM/design_hero_endframe__f4saxkdyib2a_xlarge.jpg, /v/iphone-16-pro/c/images/overview/product-stories/design/ANIM/design_hero_endframe__f4saxkdyib2a_xlarge_2x.jpg 2x" media="(min-width:0px)" /> <img src="/v/iphone-16-pro/c/images/overview/product-stories/design/ANIM/design_hero_endframe__f4saxkdyib2a_xlarge.jpg" alt > </picture> </noscript> <picture id="overview-product-stories-design-ANIM-design-hero-startframe-1" class="overview-product-stories-design-ANIM-design-hero-startframe start-frame" data-lazy data-download-area-keyframe="{"start":"a0t - 80vh","end":"a0b","anchors":[".section-design"]}"> <source data-empty srcset="data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" media="(min-width:0px)" /> <img src="/v/iphone-16-pro/c/images/overview/product-stories/design/ANIM/design_hero_startframe__civ7y1tevsgi_xlarge.jpg" onload="window.__lp?.(event)" alt> </picture> <noscript> <picture class="overview-product-stories-design-ANIM-design-hero-startframe start-frame"> <source srcset="/v/iphone-16-pro/c/images/overview/product-stories/design/ANIM/design_hero_startframe__civ7y1tevsgi_xsmall.jpg, /v/iphone-16-pro/c/images/overview/product-stories/design/ANIM/design_hero_startframe__civ7y1tevsgi_xsmall_2x.jpg 2x" media="(max-width:480px)" /><source srcset="/v/iphone-16-pro/c/images/overview/product-stories/design/ANIM/design_hero_startframe__civ7y1tevsgi_small.jpg, /v/iphone-16-pro/c/images/overview/product-stories/design/ANIM/design_hero_startframe__civ7y1tevsgi_small_2x.jpg 2x" media="(max-width:734px)" /><source srcset="/v/iphone-16-pro/c/images/overview/product-stories/design/ANIM/design_hero_startframe__civ7y1tevsgi_medium.jpg, /v/iphone-16-pro/c/images/overview/product-stories/design/ANIM/design_hero_startframe__civ7y1tevsgi_medium_2x.jpg 2x" media="(max-width:1068px)" /><source srcset="/v/iphone-16-pro/c/images/overview/product-stories/design/ANIM/design_hero_startframe__civ7y1tevsgi_large.jpg, /v/iphone-16-pro/c/images/overview/product-stories/design/ANIM/design_hero_startframe__civ7y1tevsgi_large_2x.jpg 2x" media="(max-width:1440px)" /><source srcset="/v/iphone-16-pro/c/images/overview/product-stories/design/ANIM/design_hero_startframe__civ7y1tevsgi_xlarge.jpg, /v/iphone-16-pro/c/images/overview/product-stories/design/ANIM/design_hero_startframe__civ7y1tevsgi_xlarge_2x.jpg 2x" media="(min-width:0px)" /> <img src="/v/iphone-16-pro/c/images/overview/product-stories/design/ANIM/design_hero_startframe__civ7y1tevsgi_xlarge.jpg" alt > </picture> </noscript> </div> </div> </div> <div class="gradient-wrapper"> <div class="viewport-content"> <div class="subsection-copy subsection-copy-body"> <p class="body-copy ps-swatch-secondary typography-ps-intro-semibold">iPhone 16 Pro features a Grade 5 titanium design with a new, refined microblasted texture. Titanium has one of the highest strength-to-weight ratios of any metal, making these models <strong>incredibly strong and impressively light</strong>. iPhone 16 Pro comes in four stunning finishes — including new Desert Titanium.</p> <p class="body-copy ps-swatch-secondary typography-ps-intro-semibold">Internal design improvements — including a 100 percent recycled aluminum thermal substructure and back glass optimizations that further dissipate heat — enable up to 20 percent <strong>better sustained performance</strong> than iPhone 15 Pro. So you can do all the things you love — like high-intensity gaming — for longer.</p> </div> </div> <div id="gallery-design" class="gallery gallery-gallery scroll-gallery" data-analytics-section-engagement='name:design and display gallery' data-analytics-gallery-id='design and display gallery' data-component-list="ScrollGallery" data-scroll-gallery> <div class="scroll-container"> <div class="item-container"> <ul class="card-set grid card-set-full-bleed gallery-card-set" role="list"> <li class="card tile tile-rounded gallery-item" data-analytics-gallery-item-id="design and display gallery item 1" id="scroll-gallery-item-1" role="listitem" data-ac-gallery-item="1" data-staggered-item data-gallery-item="largest-display" data-analytics-gallery-item-id=""> <div class="gallery-item-content gallery-item-largest-display"> <div class="media-wrapper" tabindex="-1"> <picture id="overview-product-stories-design-display-1" class="overview-product-stories-design-display slide-media" data-lazy> <source data-empty srcset="data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" media="(min-width:0px)" /> <img src="/v/iphone-16-pro/c/images/overview/product-stories/design/display__f5509jfp9nyq_xlarge.jpg" onload="window.__lp?.(event)" alt="6.9-inch iPhone 16 Pro Max and 6.3-inch iPhone 16 Pro, front exterior, Action button, volume buttons, Dynamic Island centered near top"> </picture> <noscript> <picture class="overview-product-stories-design-display slide-media"> <source srcset="/v/iphone-16-pro/c/images/overview/product-stories/design/display__f5509jfp9nyq_small.jpg, /v/iphone-16-pro/c/images/overview/product-stories/design/display__f5509jfp9nyq_small_2x.jpg 2x" media="(max-width:734px)" /><source srcset="/v/iphone-16-pro/c/images/overview/product-stories/design/display__f5509jfp9nyq_medium.jpg, /v/iphone-16-pro/c/images/overview/product-stories/design/display__f5509jfp9nyq_medium_2x.jpg 2x" media="(max-width:1068px)" /><source srcset="/v/iphone-16-pro/c/images/overview/product-stories/design/display__f5509jfp9nyq_large.jpg, /v/iphone-16-pro/c/images/overview/product-stories/design/display__f5509jfp9nyq_large_2x.jpg 2x" media="(max-width:1440px)" /><source srcset="/v/iphone-16-pro/c/images/overview/product-stories/design/display__f5509jfp9nyq_xlarge.jpg, /v/iphone-16-pro/c/images/overview/product-stories/design/display__f5509jfp9nyq_xlarge_2x.jpg 2x" media="(min-width:0px)" /> <img src="/v/iphone-16-pro/c/images/overview/product-stories/design/display__f5509jfp9nyq_xlarge.jpg" alt="6.9-inch iPhone 16 Pro Max and 6.3-inch iPhone 16 Pro, front exterior, Action button, volume buttons, Dynamic Island centered near top" > </picture> </noscript> </div> <p class="caption ps-swatch-secondary typography-ps-slide-gallery-caption">iPhone 16 Pro Max has our largest iPhone display ever</p> </div> </li> <li class="card tile tile-rounded gallery-item" data-analytics-gallery-item-id="design and display gallery item 2" id="scroll-gallery-item-2" role="listitem" data-ac-gallery-item="2" data-staggered-item data-gallery-item="thinnest-borders" data-analytics-gallery-item-id=""> <div class="gallery-item-content gallery-item-thinnest-borders"> <div class="media-wrapper" tabindex="-1"> <picture id="overview-product-stories-design-thin-1" class="overview-product-stories-design-thin slide-media" data-lazy> <source data-empty srcset="data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" media="(min-width:0px)" /> <img src="/v/iphone-16-pro/c/images/overview/product-stories/design/thin__eqeewfn1mgsy_xlarge.jpg" onload="window.__lp?.(event)" alt="The Super Retina XDR display on iPhone 16 Pro in Desert Titanium"> </picture> <noscript> <picture class="overview-product-stories-design-thin slide-media"> <source srcset="/v/iphone-16-pro/c/images/overview/product-stories/design/thin__eqeewfn1mgsy_small.jpg, /v/iphone-16-pro/c/images/overview/product-stories/design/thin__eqeewfn1mgsy_small_2x.jpg 2x" media="(max-width:734px)" /><source srcset="/v/iphone-16-pro/c/images/overview/product-stories/design/thin__eqeewfn1mgsy_medium.jpg, /v/iphone-16-pro/c/images/overview/product-stories/design/thin__eqeewfn1mgsy_medium_2x.jpg 2x" media="(max-width:1068px)" /><source srcset="/v/iphone-16-pro/c/images/overview/product-stories/design/thin__eqeewfn1mgsy_large.jpg, /v/iphone-16-pro/c/images/overview/product-stories/design/thin__eqeewfn1mgsy_large_2x.jpg 2x" media="(max-width:1440px)" /><source srcset="/v/iphone-16-pro/c/images/overview/product-stories/design/thin__eqeewfn1mgsy_xlarge.jpg, /v/iphone-16-pro/c/images/overview/product-stories/design/thin__eqeewfn1mgsy_xlarge_2x.jpg 2x" media="(min-width:0px)" /> <img src="/v/iphone-16-pro/c/images/overview/product-stories/design/thin__eqeewfn1mgsy_xlarge.jpg" alt="The Super Retina XDR display on iPhone 16 Pro in Desert Titanium" > </picture> </noscript> </div> <p class="caption ps-swatch-secondary typography-ps-slide-gallery-caption">The thinnest borders on any Apple product</p> </div> </li> <li class="card tile tile-rounded gallery-item" data-analytics-gallery-item-id="design and display gallery item 3" id="scroll-gallery-item-3" role="listitem" data-ac-gallery-item="3" data-staggered-item data-gallery-item="materials" data-analytics-gallery-item-id=""> <div class="gallery-item-content gallery-item-materials"> <div class="media-wrapper" tabindex="-1"> <picture id="overview-product-stories-design-recycle-1" class="overview-product-stories-design-recycle slide-media" data-lazy> <source data-empty srcset="data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" media="(min-width:0px)" /> <img src="/v/iphone-16-pro/c/images/overview/product-stories/design/recycle__bjo9ezsrw6vm_xlarge.jpg" onload="window.__lp?.(event)" alt="iPhone 16 Pro in Desert Titanium, side exterior, raised Pro camera system"> </picture> <noscript> <picture class="overview-product-stories-design-recycle slide-media"> <source srcset="/v/iphone-16-pro/c/images/overview/product-stories/design/recycle__bjo9ezsrw6vm_medium.jpg, /v/iphone-16-pro/c/images/overview/product-stories/design/recycle__bjo9ezsrw6vm_medium_2x.jpg 2x" media="(max-width:1068px)" /><source srcset="/v/iphone-16-pro/c/images/overview/product-stories/design/recycle__bjo9ezsrw6vm_large.jpg, /v/iphone-16-pro/c/images/overview/product-stories/design/recycle__bjo9ezsrw6vm_large_2x.jpg 2x" media="(max-width:1440px)" /><source srcset="/v/iphone-16-pro/c/images/overview/product-stories/design/recycle__bjo9ezsrw6vm_xlarge.jpg, /v/iphone-16-pro/c/images/overview/product-stories/design/recycle__bjo9ezsrw6vm_xlarge_2x.jpg 2x" media="(min-width:0px)" /> <img src="/v/iphone-16-pro/c/images/overview/product-stories/design/recycle__bjo9ezsrw6vm_xlarge.jpg" alt="iPhone 16 Pro in Desert Titanium, side exterior, raised Pro camera system" > </picture> </noscript> </div> <p class="caption ps-swatch-secondary typography-ps-slide-gallery-caption">Premium Grade 5 titanium is exceptionally durable</p> </div> </li> <li class="card tile tile-rounded gallery-item" data-analytics-gallery-item-id="design and display gallery item 4" id="scroll-gallery-item-4" role="listitem" data-ac-gallery-item="4" data-staggered-item data-gallery-item="color" data-analytics-gallery-item-id=""> <div class="gallery-item-content gallery-item-color"> <div class="media-wrapper" tabindex="-1"> <picture id="overview-product-stories-design-color-1" class="overview-product-stories-design-color slide-media" data-lazy> <source data-empty srcset="data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" media="(min-width:0px)" /> <img src="/v/iphone-16-pro/c/images/overview/product-stories/design/color__eaawe4bmivki_xlarge.jpg" onload="window.__lp?.(event)" alt="Back view of iPhone 16 Pro, all four finishes, Black Titanium, Natural Titanium, White Titanium, and Desert Titanium."> </picture> <noscript> <picture class="overview-product-stories-design-color slide-media"> <source srcset="/v/iphone-16-pro/c/images/overview/product-stories/design/color__eaawe4bmivki_small.jpg, /v/iphone-16-pro/c/images/overview/product-stories/design/color__eaawe4bmivki_small_2x.jpg 2x" media="(max-width:734px)" /><source srcset="/v/iphone-16-pro/c/images/overview/product-stories/design/color__eaawe4bmivki_medium.jpg, /v/iphone-16-pro/c/images/overview/product-stories/design/color__eaawe4bmivki_medium_2x.jpg 2x" media="(max-width:1068px)" /><source srcset="/v/iphone-16-pro/c/images/overview/product-stories/design/color__eaawe4bmivki_large.jpg, /v/iphone-16-pro/c/images/overview/product-stories/design/color__eaawe4bmivki_large_2x.jpg 2x" media="(max-width:1440px)" /><source srcset="/v/iphone-16-pro/c/images/overview/product-stories/design/color__eaawe4bmivki_xlarge.jpg, /v/iphone-16-pro/c/images/overview/product-stories/design/color__eaawe4bmivki_xlarge_2x.jpg 2x" media="(min-width:0px)" /> <img src="/v/iphone-16-pro/c/images/overview/product-stories/design/color__eaawe4bmivki_xlarge.jpg" alt="Back view of iPhone 16 Pro, all four finishes, Black Titanium, Natural Titanium, White Titanium, and Desert Titanium." > </picture> </noscript> </div> <p class="caption ps-swatch-secondary typography-ps-slide-gallery-caption">Four striking colors, from Black Titanium to new Desert Titanium</p> </div> </li> </ul> </div> </div> <div class="scroll-gallery-paddlenav paddlenav paddlenav-alpha hide" data-analytics-gallery-interaction-type="paddlenav" data-gallery-paddlenav data-focus-expression="{"expression": "t - 100vh + 300h", "focus-delay": "true", "tabindex": "-1"}"> <ul> <li class="left-item"><button aria-label="Previous, design gallery" class="paddlenav-arrow paddlenav-arrow-previous"> <svg class="icon-control icon-control-chevronleft" xmlns="http://www.w3.org/2000/svg" viewBox="0 0 36 36"> <path d="m20 25c-.3838 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typography-ps-intro-semibold">New display technology allows us to route display data under active pixels with no distortion, resulting in thinner borders for larger 6.3-inch and 6.9-inch <strong>Super Retina XDR displays</strong> that feel great in your hand.</p> <p class="body-copy ps-swatch-secondary typography-ps-intro-semibold">iPhone 16 Pro is splash, water, and dust resistant.<sup class="footnote footnote-number"><a href="#footnote-3" aria-label="Footnote 3" data-modal-close>3</a></sup> It also has our latest-generation Ceramic Shield material that’s <strong>two times tougher than any smartphone glass</strong>. Talk about durable.</p> </div> </div> </div> </section> <section class="section section-camera-control" data-anim-scroll-group="Camera Control"> <h3 class="visuallyhidden">Camera</h3> <h4 class="visuallyhidden">Take total Camera Control</h4> <div class="overflow-wrapper" aria-hidden="true"> <div class="viewport-content"> <div class="subsection-copy subsection-copy-intro"> <h4 class="ric-large-10 large-centered glow-element ps-headline typography-ps-headline-super"> <div class="filter-container" data-component-list="TextGlow"> <svg width='1440px' height='300px' viewBox='0 0 1440 300' xmlns="http://www.w3.org/2000/svg" xmlns:xlink="http://www.w3.org/1999/xlink"> <defs> <filter id="glow-2" color-interpolation-filters="sRGB" x="-50%" y="-50%" width="200%" Height="200%"> <feGaussianBlur in="SourceGraphic" data-target-blur="4" stdDeviation="4" result="blur4"/> <feGaussianBlur in="SourceGraphic" data-target-blur="19" stdDeviation="19" result="blur19"/> <feGaussianBlur in="SourceGraphic" 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src="/v/iphone-16-pro/c/images/overview/product-stories/camera-control/ANIM/camera_control_hero_endframe__bra77khuxo6a_xlarge.jpg" alt="A finger slides along the Camera Control button to adjust the zoom" > </picture> </noscript> <picture id="overview-product-stories-camera-control-ANIM-camera-control-hero-endframe-2" class="overview-product-stories-camera-control-ANIM-camera-control-hero-endframe end-frame" data-lazy data-download-area-keyframe="{"start":"a0t - 80vh","end":"a0b","anchors":[".section-camera-control"]}"> <source data-empty srcset="data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" media="(min-width:0px)" /> <img src="/v/iphone-16-pro/c/images/overview/product-stories/camera-control/ANIM/camera_control_hero_endframe__bra77khuxo6a_xlarge.jpg" onload="window.__lp?.(event)" alt> </picture> <noscript> <picture class="overview-product-stories-camera-control-ANIM-camera-control-hero-endframe end-frame"> <source 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/v/iphone-16-pro/c/images/overview/product-stories/camera-control/ANIM/camera_control_hero_startframe__cw8rm2ufjaqa_small_2x.jpg 2x" media="(max-width:734px)" /><source srcset="/v/iphone-16-pro/c/images/overview/product-stories/camera-control/ANIM/camera_control_hero_startframe__cw8rm2ufjaqa_medium.jpg, /v/iphone-16-pro/c/images/overview/product-stories/camera-control/ANIM/camera_control_hero_startframe__cw8rm2ufjaqa_medium_2x.jpg 2x" media="(max-width:1068px)" /><source srcset="/v/iphone-16-pro/c/images/overview/product-stories/camera-control/ANIM/camera_control_hero_startframe__cw8rm2ufjaqa_large.jpg, /v/iphone-16-pro/c/images/overview/product-stories/camera-control/ANIM/camera_control_hero_startframe__cw8rm2ufjaqa_large_2x.jpg 2x" media="(max-width:1440px)" /><source srcset="/v/iphone-16-pro/c/images/overview/product-stories/camera-control/ANIM/camera_control_hero_startframe__cw8rm2ufjaqa_xlarge.jpg, /v/iphone-16-pro/c/images/overview/product-stories/camera-control/ANIM/camera_control_hero_startframe__cw8rm2ufjaqa_xlarge_2x.jpg 2x" media="(min-width:0px)" /> <img src="/v/iphone-16-pro/c/images/overview/product-stories/camera-control/ANIM/camera_control_hero_startframe__cw8rm2ufjaqa_xlarge.jpg" alt > </picture> </noscript> </div> <div class="inline-media-ui inline-media-ui-text" data-inline-media-controller="camera-control-hero"> <button class="play-pause-button" data-inline-media-control="PlayPause" data-analytics-title-play="play camera control video" data-analytics-click-play="prop3:play camera control video" data-analytics-title-replay="replay camera control video" data-analytics-click-replay="prop3:replay camera control video" data-analytics-title-pause="pause camera control video" data-analytics-click-pause="prop3:pause camera control video" data-analytics-intrapage-link aria-hidden="true" aria-label="Play camera control video" data-aria-playing="Pause camera control video" data-aria-paused="Play camera control video" data-aria-ended="Replay camera control video"> <span class="typography-site-play-pause-button text"> <span class="playing icon icon-after icon-pausecircle">Pause</span> <span class="paused icon icon-after icon-playcircle">Play</span> <span class="ended icon icon-after icon-replay">Replay</span> </span> </button> </div> </div> </div> </div> <div class="gradient"> <div class="viewport-content"> <div class="subsection-copy subsection-copy-body"> <p class="body-copy ps-swatch-secondary typography-ps-intro-semibold">Now you can take the perfect photo or video in record time. Camera Control gives you an <strong>easier way to quickly access camera tools</strong>. Simply slide your finger to adjust camera functions like exposure or depth of field, and toggle through each lens or use digital zoom to frame your shot — just how you like it.</p> <div class="body-copy"> <p class="ps-swatch-secondary typography-ps-intro-semibold">Later this year, Camera Control will introduce a two-stage shutter that lets you <strong>automatically lock focus and exposure</strong> with a light press — so you can reframe your shot without losing focus on your subject.</p> <p class="typography-ps-body-semibold ps-spacing-large-40 ps-spacing-medium-32 ps-spacing-small-40"><a href="https://support.apple.com/en-lamr/guide/iphone/iph0c397b154" data-analytics-title="how to use camera control" data-analytics-exit-link class="icon-wrapper"><span class="icon-copy">How to use Camera Control</span><span class="icon icon-after more"></span></a></p> </div> </div> </div> <div id="gallery-camera-control" class="gallery gallery-gallery scroll-gallery" data-analytics-section-engagement='name:camera control gallery' data-analytics-gallery-id='camera control gallery' data-component-list="ScrollGallery" data-scroll-gallery> <div class="scroll-container"> <div class="item-container"> <ul class="card-set grid card-set-full-bleed gallery-card-set" role="list"> <li class="card tile tile-rounded gallery-item slide-media" data-analytics-gallery-item-id="camera app" id="scroll-gallery-item-1" role="listitem" data-ac-gallery-item="1" data-staggered-item data-gallery-item="launch-app" data-analytics-gallery-item-id="camera app"> <div class="gallery-item-content gallery-item-launch-app"> <div class="media-wrapper" tabindex="-1"> <div class="inline-media-component-container slide-media with-media-ui with-media-ui-button"> <div class="video-wrapper" data-video-id="launch-app" data-component-list="SlideGalleryInlineMedia"> <video id="launch-app" preload="none" role="img" muted playsinline data-inline-media data-inline-media-basepath="/105/media/us/iphone-16-pro/2024/3616fe73-ad74-4b7f-8b93-a4c0f0b6a2d7/anim/instant-capture/" data-inline-media-plugins="PlayPauseButton" data-inline-media-retina-enabled="true" data-inline-media-load-keyframe='{ "start": "t - 100vh", "end": "b" }' data-inline-media-play-keyframe='{ "start": "t - 50vh", "end": "b" }' aria-label="Hand holding an iPhone 16 Pro in Desert Titanium, with the thumb sliding along the Camera Control button to select the Photo feature"></video> <picture id="overview-product-stories-camera-control-ANIM-instant-capture-endframe-1" class="overview-product-stories-camera-control-ANIM-instant-capture-endframe fallback-frame" data-lazy data-download-area-keyframe='{"start": "t - 150vh", "end": "b", "disabledWhen": "inline-media"}'> <source data-empty srcset="data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" media="(min-width:0px)" /> <img src="/v/iphone-16-pro/c/images/overview/product-stories/camera-control/ANIM/instant_capture_endframe__c0kmlajhp126_xlarge.jpg" onload="window.__lp?.(event)" alt> </picture> <noscript> <picture class="overview-product-stories-camera-control-ANIM-instant-capture-endframe fallback-frame"> <source srcset="/v/iphone-16-pro/c/images/overview/product-stories/camera-control/ANIM/instant_capture_endframe__c0kmlajhp126_small.jpg, /v/iphone-16-pro/c/images/overview/product-stories/camera-control/ANIM/instant_capture_endframe__c0kmlajhp126_small_2x.jpg 2x" media="(max-width:734px)" /><source srcset="/v/iphone-16-pro/c/images/overview/product-stories/camera-control/ANIM/instant_capture_endframe__c0kmlajhp126_medium.jpg, /v/iphone-16-pro/c/images/overview/product-stories/camera-control/ANIM/instant_capture_endframe__c0kmlajhp126_medium_2x.jpg 2x" media="(max-width:1068px)" /><source srcset="/v/iphone-16-pro/c/images/overview/product-stories/camera-control/ANIM/instant_capture_endframe__c0kmlajhp126_large.jpg, /v/iphone-16-pro/c/images/overview/product-stories/camera-control/ANIM/instant_capture_endframe__c0kmlajhp126_large_2x.jpg 2x" media="(max-width:1440px)" /><source srcset="/v/iphone-16-pro/c/images/overview/product-stories/camera-control/ANIM/instant_capture_endframe__c0kmlajhp126_xlarge.jpg, /v/iphone-16-pro/c/images/overview/product-stories/camera-control/ANIM/instant_capture_endframe__c0kmlajhp126_xlarge_2x.jpg 2x" media="(min-width:0px)" /> <img src="/v/iphone-16-pro/c/images/overview/product-stories/camera-control/ANIM/instant_capture_endframe__c0kmlajhp126_xlarge.jpg" alt > </picture> </noscript> <picture id="overview-product-stories-camera-control-ANIM-instant-capture-endframe-2" class="overview-product-stories-camera-control-ANIM-instant-capture-endframe end-frame" data-lazy data-download-area-keyframe='{"start": "t - 150vh", "end": "b", "disabledWhen": ["no-inline-media", "reduced-motion"]}'> <source data-empty srcset="data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" media="(min-width:0px)" /> <img src="/v/iphone-16-pro/c/images/overview/product-stories/camera-control/ANIM/instant_capture_endframe__c0kmlajhp126_xlarge.jpg" onload="window.__lp?.(event)" alt> </picture> <noscript> <picture class="overview-product-stories-camera-control-ANIM-instant-capture-endframe end-frame"> <source srcset="/v/iphone-16-pro/c/images/overview/product-stories/camera-control/ANIM/instant_capture_endframe__c0kmlajhp126_small.jpg, /v/iphone-16-pro/c/images/overview/product-stories/camera-control/ANIM/instant_capture_endframe__c0kmlajhp126_small_2x.jpg 2x" media="(max-width:734px)" /><source srcset="/v/iphone-16-pro/c/images/overview/product-stories/camera-control/ANIM/instant_capture_endframe__c0kmlajhp126_medium.jpg, /v/iphone-16-pro/c/images/overview/product-stories/camera-control/ANIM/instant_capture_endframe__c0kmlajhp126_medium_2x.jpg 2x" media="(max-width:1068px)" /><source srcset="/v/iphone-16-pro/c/images/overview/product-stories/camera-control/ANIM/instant_capture_endframe__c0kmlajhp126_large.jpg, /v/iphone-16-pro/c/images/overview/product-stories/camera-control/ANIM/instant_capture_endframe__c0kmlajhp126_large_2x.jpg 2x" media="(max-width:1440px)" /><source srcset="/v/iphone-16-pro/c/images/overview/product-stories/camera-control/ANIM/instant_capture_endframe__c0kmlajhp126_xlarge.jpg, /v/iphone-16-pro/c/images/overview/product-stories/camera-control/ANIM/instant_capture_endframe__c0kmlajhp126_xlarge_2x.jpg 2x" media="(min-width:0px)" /> <img src="/v/iphone-16-pro/c/images/overview/product-stories/camera-control/ANIM/instant_capture_endframe__c0kmlajhp126_xlarge.jpg" alt > </picture> </noscript> <picture id="overview-product-stories-camera-control-ANIM-instant-capture-startframe-1" class="overview-product-stories-camera-control-ANIM-instant-capture-startframe start-frame" data-lazy data-download-area-keyframe='{"start": "t - 150vh", "end": "b", "disabledWhen": ["no-inline-media", "reduced-motion"]}'> <source data-empty srcset="data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" media="(min-width:0px)" /> <img src="/v/iphone-16-pro/c/images/overview/product-stories/camera-control/ANIM/instant_capture_startframe__d5o3jjzaarma_xlarge.jpg" onload="window.__lp?.(event)" alt> </picture> <noscript> <picture class="overview-product-stories-camera-control-ANIM-instant-capture-startframe start-frame"> <source srcset="/v/iphone-16-pro/c/images/overview/product-stories/camera-control/ANIM/instant_capture_startframe__d5o3jjzaarma_small.jpg, /v/iphone-16-pro/c/images/overview/product-stories/camera-control/ANIM/instant_capture_startframe__d5o3jjzaarma_small_2x.jpg 2x" media="(max-width:734px)" /><source srcset="/v/iphone-16-pro/c/images/overview/product-stories/camera-control/ANIM/instant_capture_startframe__d5o3jjzaarma_medium.jpg, /v/iphone-16-pro/c/images/overview/product-stories/camera-control/ANIM/instant_capture_startframe__d5o3jjzaarma_medium_2x.jpg 2x" media="(max-width:1068px)" /><source srcset="/v/iphone-16-pro/c/images/overview/product-stories/camera-control/ANIM/instant_capture_startframe__d5o3jjzaarma_large.jpg, /v/iphone-16-pro/c/images/overview/product-stories/camera-control/ANIM/instant_capture_startframe__d5o3jjzaarma_large_2x.jpg 2x" media="(max-width:1440px)" /><source srcset="/v/iphone-16-pro/c/images/overview/product-stories/camera-control/ANIM/instant_capture_startframe__d5o3jjzaarma_xlarge.jpg, /v/iphone-16-pro/c/images/overview/product-stories/camera-control/ANIM/instant_capture_startframe__d5o3jjzaarma_xlarge_2x.jpg 2x" media="(min-width:0px)" /> <img src="/v/iphone-16-pro/c/images/overview/product-stories/camera-control/ANIM/instant_capture_startframe__d5o3jjzaarma_xlarge.jpg" alt > </picture> </noscript> </div> <div class="inline-media-ui inline-media-ui-button" data-inline-media-controller="launch-app"> <button class="play-pause-button" data-inline-media-control="PlayPause" data-analytics-title-play="play camera app video" data-analytics-click-play="prop3:play camera app video" data-analytics-title-replay="replay camera app video" data-analytics-click-replay="prop3:replay camera app video" data-analytics-title-pause="pause camera app video" data-analytics-click-pause="prop3:pause camera app video" data-analytics-intrapage-link aria-hidden="true" aria-label="Play camera app video" data-aria-playing="Pause camera app video" data-aria-paused="Play camera app video" data-aria-ended="Replay camera app video"> </button> </div> </div> </div> <p class="caption ps-swatch-secondary typography-ps-slide-gallery-caption">Click to launch the Camera app. <br />Click again to <strong>instantly <br class="small xs" />take a photo</strong>.</p> </div> </li> <li class="card tile tile-rounded gallery-item slide-media" data-analytics-gallery-item-id="video recording" id="scroll-gallery-item-2" role="listitem" data-ac-gallery-item="2" data-staggered-item data-gallery-item="record-video" data-analytics-gallery-item-id="video recording"> <div class="gallery-item-content gallery-item-record-video"> <div class="media-wrapper" tabindex="-1"> <div class="inline-media-component-container slide-media with-media-ui with-media-ui-button"> <div class="video-wrapper" data-video-id="record-video" data-component-list="SlideGalleryInlineMedia"> <video id="record-video" preload="none" role="img" muted playsinline data-inline-media data-inline-media-basepath="/105/media/us/iphone-16-pro/2024/3616fe73-ad74-4b7f-8b93-a4c0f0b6a2d7/anim/record-video/" data-inline-media-plugins="PlayPauseButton" data-inline-media-retina-enabled="true" data-inline-media-load-keyframe='{ "start": "t - 100vh", "end": "b" }' data-inline-media-play-keyframe='{ "start": "t - 50vh", "end": "b" }' aria-label="Right finger slides along side of phone to adjust camera settings with Camera Control"></video> <picture id="overview-product-stories-camera-control-ANIM-record-video-endframe-1" class="overview-product-stories-camera-control-ANIM-record-video-endframe fallback-frame" data-lazy data-download-area-keyframe='{"start": "t - 150vh", "end": "b", "disabledWhen": "inline-media"}'> <source data-empty srcset="data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" media="(min-width:0px)" /> <img src="/v/iphone-16-pro/c/images/overview/product-stories/camera-control/ANIM/record_video_endframe__fevcjb1ewi6a_xlarge.jpg" onload="window.__lp?.(event)" alt> </picture> <noscript> <picture class="overview-product-stories-camera-control-ANIM-record-video-endframe fallback-frame"> <source srcset="/v/iphone-16-pro/c/images/overview/product-stories/camera-control/ANIM/record_video_endframe__fevcjb1ewi6a_small.jpg, /v/iphone-16-pro/c/images/overview/product-stories/camera-control/ANIM/record_video_endframe__fevcjb1ewi6a_small_2x.jpg 2x" media="(max-width:734px)" /><source srcset="/v/iphone-16-pro/c/images/overview/product-stories/camera-control/ANIM/record_video_endframe__fevcjb1ewi6a_medium.jpg, /v/iphone-16-pro/c/images/overview/product-stories/camera-control/ANIM/record_video_endframe__fevcjb1ewi6a_medium_2x.jpg 2x" media="(max-width:1068px)" /><source srcset="/v/iphone-16-pro/c/images/overview/product-stories/camera-control/ANIM/record_video_endframe__fevcjb1ewi6a_large.jpg, /v/iphone-16-pro/c/images/overview/product-stories/camera-control/ANIM/record_video_endframe__fevcjb1ewi6a_large_2x.jpg 2x" media="(max-width:1440px)" /><source srcset="/v/iphone-16-pro/c/images/overview/product-stories/camera-control/ANIM/record_video_endframe__fevcjb1ewi6a_xlarge.jpg, /v/iphone-16-pro/c/images/overview/product-stories/camera-control/ANIM/record_video_endframe__fevcjb1ewi6a_xlarge_2x.jpg 2x" media="(min-width:0px)" /> <img src="/v/iphone-16-pro/c/images/overview/product-stories/camera-control/ANIM/record_video_endframe__fevcjb1ewi6a_xlarge.jpg" alt > </picture> </noscript> <picture id="overview-product-stories-camera-control-ANIM-record-video-endframe-2" class="overview-product-stories-camera-control-ANIM-record-video-endframe end-frame" data-lazy data-download-area-keyframe='{"start": "t - 150vh", "end": "b", "disabledWhen": ["no-inline-media", "reduced-motion"]}'> <source data-empty srcset="data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" media="(min-width:0px)" /> <img src="/v/iphone-16-pro/c/images/overview/product-stories/camera-control/ANIM/record_video_endframe__fevcjb1ewi6a_xlarge.jpg" onload="window.__lp?.(event)" alt> </picture> <noscript> <picture class="overview-product-stories-camera-control-ANIM-record-video-endframe end-frame"> <source srcset="/v/iphone-16-pro/c/images/overview/product-stories/camera-control/ANIM/record_video_endframe__fevcjb1ewi6a_small.jpg, /v/iphone-16-pro/c/images/overview/product-stories/camera-control/ANIM/record_video_endframe__fevcjb1ewi6a_small_2x.jpg 2x" media="(max-width:734px)" /><source srcset="/v/iphone-16-pro/c/images/overview/product-stories/camera-control/ANIM/record_video_endframe__fevcjb1ewi6a_medium.jpg, /v/iphone-16-pro/c/images/overview/product-stories/camera-control/ANIM/record_video_endframe__fevcjb1ewi6a_medium_2x.jpg 2x" media="(max-width:1068px)" /><source srcset="/v/iphone-16-pro/c/images/overview/product-stories/camera-control/ANIM/record_video_endframe__fevcjb1ewi6a_large.jpg, /v/iphone-16-pro/c/images/overview/product-stories/camera-control/ANIM/record_video_endframe__fevcjb1ewi6a_large_2x.jpg 2x" media="(max-width:1440px)" /><source srcset="/v/iphone-16-pro/c/images/overview/product-stories/camera-control/ANIM/record_video_endframe__fevcjb1ewi6a_xlarge.jpg, /v/iphone-16-pro/c/images/overview/product-stories/camera-control/ANIM/record_video_endframe__fevcjb1ewi6a_xlarge_2x.jpg 2x" media="(min-width:0px)" /> <img src="/v/iphone-16-pro/c/images/overview/product-stories/camera-control/ANIM/record_video_endframe__fevcjb1ewi6a_xlarge.jpg" alt > </picture> </noscript> <picture id="overview-product-stories-camera-control-ANIM-record-video-startframe-1" class="overview-product-stories-camera-control-ANIM-record-video-startframe start-frame" data-lazy data-download-area-keyframe='{"start": "t - 150vh", "end": "b", "disabledWhen": ["no-inline-media", "reduced-motion"]}'> <source data-empty srcset="data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" media="(min-width:0px)" /> <img src="/v/iphone-16-pro/c/images/overview/product-stories/camera-control/ANIM/record_video_startframe__c8dmlxxgjh4y_xlarge.jpg" onload="window.__lp?.(event)" alt> </picture> <noscript> <picture class="overview-product-stories-camera-control-ANIM-record-video-startframe start-frame"> <source srcset="/v/iphone-16-pro/c/images/overview/product-stories/camera-control/ANIM/record_video_startframe__c8dmlxxgjh4y_small.jpg, /v/iphone-16-pro/c/images/overview/product-stories/camera-control/ANIM/record_video_startframe__c8dmlxxgjh4y_small_2x.jpg 2x" media="(max-width:734px)" /><source srcset="/v/iphone-16-pro/c/images/overview/product-stories/camera-control/ANIM/record_video_startframe__c8dmlxxgjh4y_medium.jpg, /v/iphone-16-pro/c/images/overview/product-stories/camera-control/ANIM/record_video_startframe__c8dmlxxgjh4y_medium_2x.jpg 2x" media="(max-width:1068px)" /><source srcset="/v/iphone-16-pro/c/images/overview/product-stories/camera-control/ANIM/record_video_startframe__c8dmlxxgjh4y_large.jpg, /v/iphone-16-pro/c/images/overview/product-stories/camera-control/ANIM/record_video_startframe__c8dmlxxgjh4y_large_2x.jpg 2x" media="(max-width:1440px)" /><source srcset="/v/iphone-16-pro/c/images/overview/product-stories/camera-control/ANIM/record_video_startframe__c8dmlxxgjh4y_xlarge.jpg, /v/iphone-16-pro/c/images/overview/product-stories/camera-control/ANIM/record_video_startframe__c8dmlxxgjh4y_xlarge_2x.jpg 2x" media="(min-width:0px)" /> <img src="/v/iphone-16-pro/c/images/overview/product-stories/camera-control/ANIM/record_video_startframe__c8dmlxxgjh4y_xlarge.jpg" alt > </picture> </noscript> </div> <div class="inline-media-ui inline-media-ui-button" data-inline-media-controller="record-video"> <button class="play-pause-button" data-inline-media-control="PlayPause" data-analytics-title-play="play video recording video" data-analytics-click-play="prop3:play video recording video" data-analytics-title-replay="replay video recording video" data-analytics-click-replay="prop3:replay video recording video" data-analytics-title-pause="pause video recording video" data-analytics-click-pause="prop3:pause video recording video" data-analytics-intrapage-link aria-hidden="true" aria-label="Play video recording video" data-aria-playing="Pause video recording video" data-aria-paused="Play video recording video" data-aria-ended="Replay video recording video"> </button> </div> </div> </div> <p class="caption ps-swatch-secondary typography-ps-slide-gallery-caption">Click and hold to <strong>start <br class="small xs" />recording video</strong>.</p> </div> </li> <li class="card tile tile-rounded gallery-item slide-media" data-analytics-gallery-item-id="light press overlay" id="scroll-gallery-item-3" role="listitem" data-ac-gallery-item="3" data-staggered-item data-gallery-item="frame-shot" data-analytics-gallery-item-id="light press overlay"> <div class="gallery-item-content gallery-item-frame-shot"> <div class="media-wrapper" tabindex="-1"> <div class="inline-media-component-container slide-media with-media-ui with-media-ui-button"> <div class="video-wrapper" data-video-id="frame-shot" data-component-list="SlideGalleryInlineMedia"> <video id="frame-shot" preload="none" role="img" muted playsinline data-inline-media data-inline-media-basepath="/105/media/us/iphone-16-pro/2024/3616fe73-ad74-4b7f-8b93-a4c0f0b6a2d7/anim/frame/" data-inline-media-plugins="PlayPauseButton" data-inline-media-retina-enabled="true" data-inline-media-load-keyframe='{ "start": "t - 100vh", "end": "b" }' data-inline-media-play-keyframe='{ "start": "t - 50vh", "end": "b" }' aria-label="A finger slides along the Camera Control button to adjust the zoom"></video> <picture id="overview-product-stories-camera-control-ANIM-frame-endframe-1" class="overview-product-stories-camera-control-ANIM-frame-endframe fallback-frame" data-lazy data-download-area-keyframe='{"start": "t - 150vh", "end": "b", "disabledWhen": "inline-media"}'> <source data-empty srcset="data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" media="(min-width:0px)" /> <img src="/v/iphone-16-pro/c/images/overview/product-stories/camera-control/ANIM/frame_endframe__e94yfr7xik6e_xlarge.jpg" onload="window.__lp?.(event)" alt> </picture> <noscript> <picture class="overview-product-stories-camera-control-ANIM-frame-endframe fallback-frame"> <source srcset="/v/iphone-16-pro/c/images/overview/product-stories/camera-control/ANIM/frame_endframe__e94yfr7xik6e_small.jpg, /v/iphone-16-pro/c/images/overview/product-stories/camera-control/ANIM/frame_endframe__e94yfr7xik6e_small_2x.jpg 2x" media="(max-width:734px)" /><source srcset="/v/iphone-16-pro/c/images/overview/product-stories/camera-control/ANIM/frame_endframe__e94yfr7xik6e_medium.jpg, /v/iphone-16-pro/c/images/overview/product-stories/camera-control/ANIM/frame_endframe__e94yfr7xik6e_medium_2x.jpg 2x" media="(max-width:1068px)" /><source srcset="/v/iphone-16-pro/c/images/overview/product-stories/camera-control/ANIM/frame_endframe__e94yfr7xik6e_large.jpg, /v/iphone-16-pro/c/images/overview/product-stories/camera-control/ANIM/frame_endframe__e94yfr7xik6e_large_2x.jpg 2x" media="(max-width:1440px)" /><source srcset="/v/iphone-16-pro/c/images/overview/product-stories/camera-control/ANIM/frame_endframe__e94yfr7xik6e_xlarge.jpg, /v/iphone-16-pro/c/images/overview/product-stories/camera-control/ANIM/frame_endframe__e94yfr7xik6e_xlarge_2x.jpg 2x" media="(min-width:0px)" /> <img src="/v/iphone-16-pro/c/images/overview/product-stories/camera-control/ANIM/frame_endframe__e94yfr7xik6e_xlarge.jpg" alt > </picture> </noscript> <picture id="overview-product-stories-camera-control-ANIM-frame-endframe-2" class="overview-product-stories-camera-control-ANIM-frame-endframe end-frame" data-lazy data-download-area-keyframe='{"start": "t - 150vh", "end": "b", "disabledWhen": ["no-inline-media", "reduced-motion"]}'> <source data-empty srcset="data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" media="(min-width:0px)" /> <img src="/v/iphone-16-pro/c/images/overview/product-stories/camera-control/ANIM/frame_endframe__e94yfr7xik6e_xlarge.jpg" onload="window.__lp?.(event)" alt> </picture> <noscript> <picture class="overview-product-stories-camera-control-ANIM-frame-endframe end-frame"> <source srcset="/v/iphone-16-pro/c/images/overview/product-stories/camera-control/ANIM/frame_endframe__e94yfr7xik6e_small.jpg, /v/iphone-16-pro/c/images/overview/product-stories/camera-control/ANIM/frame_endframe__e94yfr7xik6e_small_2x.jpg 2x" media="(max-width:734px)" /><source srcset="/v/iphone-16-pro/c/images/overview/product-stories/camera-control/ANIM/frame_endframe__e94yfr7xik6e_medium.jpg, /v/iphone-16-pro/c/images/overview/product-stories/camera-control/ANIM/frame_endframe__e94yfr7xik6e_medium_2x.jpg 2x" media="(max-width:1068px)" /><source srcset="/v/iphone-16-pro/c/images/overview/product-stories/camera-control/ANIM/frame_endframe__e94yfr7xik6e_large.jpg, /v/iphone-16-pro/c/images/overview/product-stories/camera-control/ANIM/frame_endframe__e94yfr7xik6e_large_2x.jpg 2x" media="(max-width:1440px)" /><source srcset="/v/iphone-16-pro/c/images/overview/product-stories/camera-control/ANIM/frame_endframe__e94yfr7xik6e_xlarge.jpg, /v/iphone-16-pro/c/images/overview/product-stories/camera-control/ANIM/frame_endframe__e94yfr7xik6e_xlarge_2x.jpg 2x" media="(min-width:0px)" /> <img src="/v/iphone-16-pro/c/images/overview/product-stories/camera-control/ANIM/frame_endframe__e94yfr7xik6e_xlarge.jpg" alt > </picture> </noscript> <picture id="overview-product-stories-camera-control-ANIM-frame-startframe-1" class="overview-product-stories-camera-control-ANIM-frame-startframe start-frame" data-lazy data-download-area-keyframe='{"start": "t - 150vh", "end": "b", "disabledWhen": ["no-inline-media", "reduced-motion"]}'> <source data-empty srcset="data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" media="(min-width:0px)" /> <img src="/v/iphone-16-pro/c/images/overview/product-stories/camera-control/ANIM/frame_startframe__fa5tpm9nhjam_xlarge.jpg" onload="window.__lp?.(event)" alt> </picture> <noscript> <picture class="overview-product-stories-camera-control-ANIM-frame-startframe start-frame"> <source srcset="/v/iphone-16-pro/c/images/overview/product-stories/camera-control/ANIM/frame_startframe__fa5tpm9nhjam_small.jpg, /v/iphone-16-pro/c/images/overview/product-stories/camera-control/ANIM/frame_startframe__fa5tpm9nhjam_small_2x.jpg 2x" media="(max-width:734px)" /><source srcset="/v/iphone-16-pro/c/images/overview/product-stories/camera-control/ANIM/frame_startframe__fa5tpm9nhjam_medium.jpg, /v/iphone-16-pro/c/images/overview/product-stories/camera-control/ANIM/frame_startframe__fa5tpm9nhjam_medium_2x.jpg 2x" media="(max-width:1068px)" /><source srcset="/v/iphone-16-pro/c/images/overview/product-stories/camera-control/ANIM/frame_startframe__fa5tpm9nhjam_large.jpg, /v/iphone-16-pro/c/images/overview/product-stories/camera-control/ANIM/frame_startframe__fa5tpm9nhjam_large_2x.jpg 2x" media="(max-width:1440px)" /><source srcset="/v/iphone-16-pro/c/images/overview/product-stories/camera-control/ANIM/frame_startframe__fa5tpm9nhjam_xlarge.jpg, /v/iphone-16-pro/c/images/overview/product-stories/camera-control/ANIM/frame_startframe__fa5tpm9nhjam_xlarge_2x.jpg 2x" media="(min-width:0px)" /> <img src="/v/iphone-16-pro/c/images/overview/product-stories/camera-control/ANIM/frame_startframe__fa5tpm9nhjam_xlarge.jpg" alt > </picture> </noscript> </div> <div class="inline-media-ui inline-media-ui-button" data-inline-media-controller="frame-shot"> <button class="play-pause-button" data-inline-media-control="PlayPause" data-analytics-title-play="play light press overlay video" data-analytics-click-play="prop3:play light press overlay video" data-analytics-title-replay="replay light press overlay video" data-analytics-click-replay="prop3:replay light press overlay video" data-analytics-title-pause="pause light press overlay video" data-analytics-click-pause="prop3:pause light press overlay video" data-analytics-intrapage-link aria-hidden="true" aria-label="Play light press overlay video" data-aria-playing="Pause light press overlay video" data-aria-paused="Play light press overlay video" data-aria-ended="Replay light press overlay video"> </button> </div> </div> </div> <p class="caption ps-swatch-secondary typography-ps-slide-gallery-caption">A light press <strong>opens <br class="small xs" />controls like zoom</strong>.</p> </div> </li> <li class="card tile tile-rounded gallery-item slide-media" data-analytics-gallery-item-id="double light press overlay" id="scroll-gallery-item-4" role="listitem" data-ac-gallery-item="4" data-staggered-item data-gallery-item="adjust" data-analytics-gallery-item-id="double light press overlay"> <div class="gallery-item-content gallery-item-adjust"> <div class="media-wrapper" tabindex="-1"> <div class="inline-media-component-container slide-media with-media-ui with-media-ui-button"> <div class="video-wrapper" data-video-id="adjust" data-component-list="SlideGalleryInlineMedia"> <video id="adjust" preload="none" role="img" muted playsinline data-inline-media data-inline-media-basepath="/105/media/us/iphone-16-pro/2024/3616fe73-ad74-4b7f-8b93-a4c0f0b6a2d7/anim/camera-settings/" data-inline-media-plugins="PlayPauseButton" data-inline-media-retina-enabled="true" data-inline-media-load-keyframe='{ "start": "t - 100vh", "end": "b" }' data-inline-media-play-keyframe='{ "start": "t - 50vh", "end": "b" }' aria-label="Hand holding an iPhone 16 Pro in Desert Titanium, with the thumb sliding along the Camera Control button to adjust the depth of field"></video> <picture id="overview-product-stories-camera-control-ANIM-camera-settings-endframe-1" class="overview-product-stories-camera-control-ANIM-camera-settings-endframe fallback-frame" data-lazy data-download-area-keyframe='{"start": "t - 150vh", "end": "b", "disabledWhen": "inline-media"}'> <source data-empty srcset="data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" media="(min-width:0px)" /> <img src="/v/iphone-16-pro/c/images/overview/product-stories/camera-control/ANIM/camera_settings_endframe__dav5isd8emqa_xlarge.jpg" onload="window.__lp?.(event)" alt> </picture> <noscript> <picture class="overview-product-stories-camera-control-ANIM-camera-settings-endframe fallback-frame"> <source srcset="/v/iphone-16-pro/c/images/overview/product-stories/camera-control/ANIM/camera_settings_endframe__dav5isd8emqa_small.jpg, /v/iphone-16-pro/c/images/overview/product-stories/camera-control/ANIM/camera_settings_endframe__dav5isd8emqa_small_2x.jpg 2x" media="(max-width:734px)" /><source srcset="/v/iphone-16-pro/c/images/overview/product-stories/camera-control/ANIM/camera_settings_endframe__dav5isd8emqa_medium.jpg, /v/iphone-16-pro/c/images/overview/product-stories/camera-control/ANIM/camera_settings_endframe__dav5isd8emqa_medium_2x.jpg 2x" media="(max-width:1068px)" /><source srcset="/v/iphone-16-pro/c/images/overview/product-stories/camera-control/ANIM/camera_settings_endframe__dav5isd8emqa_large.jpg, /v/iphone-16-pro/c/images/overview/product-stories/camera-control/ANIM/camera_settings_endframe__dav5isd8emqa_large_2x.jpg 2x" media="(max-width:1440px)" /><source srcset="/v/iphone-16-pro/c/images/overview/product-stories/camera-control/ANIM/camera_settings_endframe__dav5isd8emqa_xlarge.jpg, /v/iphone-16-pro/c/images/overview/product-stories/camera-control/ANIM/camera_settings_endframe__dav5isd8emqa_xlarge_2x.jpg 2x" media="(min-width:0px)" /> <img src="/v/iphone-16-pro/c/images/overview/product-stories/camera-control/ANIM/camera_settings_endframe__dav5isd8emqa_xlarge.jpg" alt > </picture> </noscript> <picture id="overview-product-stories-camera-control-ANIM-camera-settings-endframe-2" class="overview-product-stories-camera-control-ANIM-camera-settings-endframe end-frame" data-lazy data-download-area-keyframe='{"start": "t - 150vh", "end": "b", "disabledWhen": ["no-inline-media", "reduced-motion"]}'> <source data-empty srcset="data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" media="(min-width:0px)" /> <img src="/v/iphone-16-pro/c/images/overview/product-stories/camera-control/ANIM/camera_settings_endframe__dav5isd8emqa_xlarge.jpg" onload="window.__lp?.(event)" alt> </picture> <noscript> <picture class="overview-product-stories-camera-control-ANIM-camera-settings-endframe end-frame"> <source srcset="/v/iphone-16-pro/c/images/overview/product-stories/camera-control/ANIM/camera_settings_endframe__dav5isd8emqa_small.jpg, /v/iphone-16-pro/c/images/overview/product-stories/camera-control/ANIM/camera_settings_endframe__dav5isd8emqa_small_2x.jpg 2x" media="(max-width:734px)" /><source srcset="/v/iphone-16-pro/c/images/overview/product-stories/camera-control/ANIM/camera_settings_endframe__dav5isd8emqa_medium.jpg, /v/iphone-16-pro/c/images/overview/product-stories/camera-control/ANIM/camera_settings_endframe__dav5isd8emqa_medium_2x.jpg 2x" media="(max-width:1068px)" /><source srcset="/v/iphone-16-pro/c/images/overview/product-stories/camera-control/ANIM/camera_settings_endframe__dav5isd8emqa_large.jpg, /v/iphone-16-pro/c/images/overview/product-stories/camera-control/ANIM/camera_settings_endframe__dav5isd8emqa_large_2x.jpg 2x" media="(max-width:1440px)" /><source srcset="/v/iphone-16-pro/c/images/overview/product-stories/camera-control/ANIM/camera_settings_endframe__dav5isd8emqa_xlarge.jpg, /v/iphone-16-pro/c/images/overview/product-stories/camera-control/ANIM/camera_settings_endframe__dav5isd8emqa_xlarge_2x.jpg 2x" media="(min-width:0px)" /> <img src="/v/iphone-16-pro/c/images/overview/product-stories/camera-control/ANIM/camera_settings_endframe__dav5isd8emqa_xlarge.jpg" alt > </picture> </noscript> <picture id="overview-product-stories-camera-control-ANIM-camera-settings-startframe-1" class="overview-product-stories-camera-control-ANIM-camera-settings-startframe start-frame" data-lazy data-download-area-keyframe='{"start": "t - 150vh", "end": "b", "disabledWhen": ["no-inline-media", "reduced-motion"]}'> <source data-empty srcset="data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" media="(min-width:0px)" /> <img src="/v/iphone-16-pro/c/images/overview/product-stories/camera-control/ANIM/camera_settings_startframe__d46p9szb5o2u_xlarge.jpg" onload="window.__lp?.(event)" alt> </picture> <noscript> <picture class="overview-product-stories-camera-control-ANIM-camera-settings-startframe start-frame"> <source srcset="/v/iphone-16-pro/c/images/overview/product-stories/camera-control/ANIM/camera_settings_startframe__d46p9szb5o2u_small.jpg, /v/iphone-16-pro/c/images/overview/product-stories/camera-control/ANIM/camera_settings_startframe__d46p9szb5o2u_small_2x.jpg 2x" media="(max-width:734px)" /><source srcset="/v/iphone-16-pro/c/images/overview/product-stories/camera-control/ANIM/camera_settings_startframe__d46p9szb5o2u_medium.jpg, /v/iphone-16-pro/c/images/overview/product-stories/camera-control/ANIM/camera_settings_startframe__d46p9szb5o2u_medium_2x.jpg 2x" media="(max-width:1068px)" /><source srcset="/v/iphone-16-pro/c/images/overview/product-stories/camera-control/ANIM/camera_settings_startframe__d46p9szb5o2u_large.jpg, /v/iphone-16-pro/c/images/overview/product-stories/camera-control/ANIM/camera_settings_startframe__d46p9szb5o2u_large_2x.jpg 2x" media="(max-width:1440px)" /><source srcset="/v/iphone-16-pro/c/images/overview/product-stories/camera-control/ANIM/camera_settings_startframe__d46p9szb5o2u_xlarge.jpg, /v/iphone-16-pro/c/images/overview/product-stories/camera-control/ANIM/camera_settings_startframe__d46p9szb5o2u_xlarge_2x.jpg 2x" media="(min-width:0px)" /> <img src="/v/iphone-16-pro/c/images/overview/product-stories/camera-control/ANIM/camera_settings_startframe__d46p9szb5o2u_xlarge.jpg" alt > </picture> </noscript> </div> <div class="inline-media-ui inline-media-ui-button" data-inline-media-controller="adjust"> <button class="play-pause-button" data-inline-media-control="PlayPause" data-analytics-title-play="play double light press overlay video" data-analytics-click-play="prop3:play double light press overlay video" data-analytics-title-replay="replay double light press overlay video" data-analytics-click-replay="prop3:replay double light press overlay video" data-analytics-title-pause="pause double light press overlay video" data-analytics-click-pause="prop3:pause double light press overlay video" data-analytics-intrapage-link aria-hidden="true" aria-label="Play double light press overlay video" data-aria-playing="Pause double light press overlay video" data-aria-paused="Play double light press overlay video" data-aria-ended="Replay double light press overlay video"> </button> </div> </div> </div> <p class="caption ps-swatch-secondary typography-ps-slide-gallery-caption">With a double light press, you can <strong>select another camera setting</strong>. Then slide to adjust that setting.</p> </div> </li> </ul> </div> </div> <div class="scroll-gallery-paddlenav paddlenav paddlenav-alpha hide" data-analytics-gallery-interaction-type="paddlenav" data-gallery-paddlenav data-focus-expression="{"expression": "t - 100vh + 300h", "focus-delay": "true", "tabindex": "-1"}"> <ul> <li class="left-item"><button aria-label="Previous, camera control gallery" class="paddlenav-arrow paddlenav-arrow-previous"> <svg class="icon-control icon-control-chevronleft" xmlns="http://www.w3.org/2000/svg" viewBox="0 0 36 36"> <path d="m20 25c-.3838 0-.7676-.1465-1.0605-.4395l-5.5-5.5c-.5859-.5854-.5859-1.5356 0-2.1211l5.5-5.5c.5859-.5859 1.5352-.5859 2.1211 0 .5859.5854.5859 1.5356 0 2.1211l-4.4395 4.4395 4.4395 4.4395c.5859.5854.5859 1.5356 0 2.1211-.293.293-.6768.4395-1.0605.4395z"></path> </svg> </button></li> <li class="right-item"><button aria-label="Next, camera control gallery" class="paddlenav-arrow paddlenav-arrow-next"> <svg class="icon-control icon-control-chevronright" xmlns="http://www.w3.org/2000/svg" viewBox="0 0 36 36"> <path d="m22.5597 16.9375-5.5076-5.5c-.5854-.5854-1.5323-.5825-2.1157.0039-.5835.5869-.5815 1.5366.0039 2.1211l4.4438 4.4375-4.4438 4.4375c-.5854.5845-.5874 1.5342-.0039 2.1211.2922.2944.676.4414 1.0598.4414.3818 0 .7637-.1455 1.0559-.4375l5.5076-5.5c.2815-.2812.4403-.6636.4403-1.0625s-.1588-.7812-.4403-1.0625z"></path> </svg> </button></li> </ul> </div> </div> </div> <div data-component-list="Modal" aria-modal="true" role="dialog" tabindex="-1" class="ric-modal ric-modal-scrim-light ric-modal-scrim-blur ric-modal-product-story" aria-hidden="true" data-modal-container data-modal-close aria-label="Explore this topic" id="ps-modal-camera-control"> <div class="ric-modal-overlay-container" data-modal-overlay-container data-modal-close> <div class="ric-modal-overlay" data-modal-overlay> <div class="ric-modal-content-wrapper" data-modal-content-wrapper data-analytics-activitymap-region-id="camera control modal" data-modal-scroll-group-name="Product Story - Camera Control"> <div class="product-story-wrapper" data-component-list="AllAccessPassL2"> <div class="viewport-content"> <div class="row"> <div class="column-copy xlarge-4 xlarge-offset-1 large-4 large-offset-1 medium-5 small-10 small-offset-1"> <h2 class="headline typography-ps-headline-reduced">Cutting-edge control.</h2> <p class="copy ps-swatch-secondary typography-ps-modal-body ps-spacing-large-24">Camera Control is a picture of innovation. On the surface, a sapphire crystal with a smooth texture is surrounded by a color-matched fine stainless steel trim. Inside, a high-precision force sensor with haptic feedback emulates the feel of a DSLR camera shutter. While a new touch sensor — the first of its kind for Apple — <strong>recognizes precise interactions</strong> like clicks and slides.</p> </div> <div class="column-image xlarge-6 xlarge-offset-1 large-6 large-offset-1 medium-offset-0 small-6 small-centered"> <picture id="overview-camera-control-modal-camera-control-1" class="overview-camera-control-modal-camera-control" data-lazy> <source data-empty srcset="data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" media="(min-width:0px)" /> <img src="/v/iphone-16-pro/c/images/overview/camera-control/modal_camera_control__erbvgprxb4gi_xlarge.jpg" onload="window.__lp?.(event)" alt="iPhone 16 Pro, side exterior, Black Titanium finish, Camera Control button, raised Pro camera system"> </picture> <noscript> <picture class="overview-camera-control-modal-camera-control"> <source srcset="/v/iphone-16-pro/c/images/overview/camera-control/modal_camera_control__erbvgprxb4gi_xsmall.jpg, /v/iphone-16-pro/c/images/overview/camera-control/modal_camera_control__erbvgprxb4gi_xsmall_2x.jpg 2x" media="(max-width:480px)" /><source srcset="/v/iphone-16-pro/c/images/overview/camera-control/modal_camera_control__erbvgprxb4gi_small.jpg, /v/iphone-16-pro/c/images/overview/camera-control/modal_camera_control__erbvgprxb4gi_small_2x.jpg 2x" media="(max-width:734px)" /><source srcset="/v/iphone-16-pro/c/images/overview/camera-control/modal_camera_control__erbvgprxb4gi_medium.jpg, /v/iphone-16-pro/c/images/overview/camera-control/modal_camera_control__erbvgprxb4gi_medium_2x.jpg 2x" media="(max-width:1068px)" /><source srcset="/v/iphone-16-pro/c/images/overview/camera-control/modal_camera_control__erbvgprxb4gi_large.jpg, /v/iphone-16-pro/c/images/overview/camera-control/modal_camera_control__erbvgprxb4gi_large_2x.jpg 2x" media="(max-width:1440px)" /><source srcset="/v/iphone-16-pro/c/images/overview/camera-control/modal_camera_control__erbvgprxb4gi_xlarge.jpg, /v/iphone-16-pro/c/images/overview/camera-control/modal_camera_control__erbvgprxb4gi_xlarge_2x.jpg 2x" media="(min-width:0px)" /> <img src="/v/iphone-16-pro/c/images/overview/camera-control/modal_camera_control__erbvgprxb4gi_xlarge.jpg" alt="iPhone 16 Pro, side exterior, Black Titanium finish, Camera Control button, raised Pro camera system" > </picture> </noscript> </div> </div> </div> </div> </div> <div class="ric-modal-close-button-wrapper" data-modal-close-button-wrapper> <button aria-label="Close this modal" class="ric-modal-close-button" data-modal-close-button data-modal-close> <span class="ric-modal-close-icon" data-modal-close-icon > <svg class="icon-control icon-control-close" xmlns="http://www.w3.org/2000/svg" viewBox="0 0 36 36"> <path d="m20.1211 18 3.4395-3.4395c.5859-.5854.5859-1.5356 0-2.1211-.5859-.5859-1.5352-.5859-2.1211 0l-3.4395 3.4395-3.4395-3.4395c-.5859-.5859-1.5352-.5859-2.1211 0-.5859.5854-.5859 1.5356 0 2.1211l3.4395 3.4395-3.4395 3.4395c-.5859.5854-.5859 1.5356 0 2.1211.293.293.6768.4395 1.0605.4395s.7676-.1465 1.0605-.4395l3.4395-3.4395 3.4395 3.4395c.293.293.6768.4395 1.0605.4395s.7676-.1465 1.0605-.4395c.5859-.5854.5859-1.5356 0-2.1211l-3.4395-3.4395z"></path> </svg> </span> </button> </div> </div> </div> </div> <div class="all-access-pass__container"> <div class="all-access-pass inactive " id="aap-base-button-test-1" data-aap-type="base-button" data-aap-level="1" data-aap-kf="{"start": "a0t - 75vh", "end": "a1t - 75vh", "anchors": [".section-camera-control", ".section-video-and-audio"]}" data-aap-name="all-access-pass" data-aap-enabled="true"> <div class="all-access-pass__background"> <button class="aap-base-button" data-modal-open="ps-modal-camera-control" data-focus-expression="{"expression": "a0t - 25vh", "anchors": [".section-camera-control"], "tabindex": "0"}" data-focus-enabled-when="enhanced" data-analytics-title="open modal | camera control" data-analytics-click="prop3:open modal | camera control" data-analytics-intrapage-link> <span class="aap-base-button__text typography-all-access-pass-base-text">Go deeper on Camera Control</span> <span class="aap-base-button__icon"> <svg class="icon-control icon-control-plus" xmlns="http://www.w3.org/2000/svg" viewBox="0 0 36 36"> <path d="m24 16.5h-4.5v-4.5c0-.8286-.6719-1.5-1.5-1.5s-1.5.6714-1.5 1.5v4.5h-4.5c-.8281 0-1.5.6714-1.5 1.5s.6719 1.5 1.5 1.5h4.5v4.5c0 .8286.6719 1.5 1.5 1.5s1.5-.6714 1.5-1.5v-4.5h4.5c.8281 0 1.5-.6714 1.5-1.5s-.6719-1.5-1.5-1.5z"></path> </svg> </span> </button> </div> </div> </div> </section> <section class="section section-video-and-audio no-pad-top" data-anim-scroll-group="Video And Audio"> <div class="video-audio-hero" data-component-list="VideoAudioHero" data-analytics-section-engagement="name:video and audio intro"> <div class="hero-base" data-anim-lazy-image> <div class="headline-container"> <div class="ric-xlarge-10 ric-large-10 xsmall-10 large-centered"> <h3 class="ps-eyebrow visuallyhidden">Video and Audio.</h3> <h4 class="ps-headline typography-ps-headline-super text-large-center">4K 120 fps Dolby Vision. <br />Cinemasterful.</h4> </div> </div> </div> <div class="sticky-container"> <div class="sticky-content"> <div class="responsive-container ric-xlarge-8 ric-large-10 ric-medium-8 ric-small-10 ric-xsmall-12"> <div class="device-container"> <div class="screen"> <div class="inline-media-component-container dolby-vision-media"> <div class="video-wrapper" data-video-id="dolby-vision-media" data-component-list="InlineMediaDefault"> <video id="dolby-vision-media" preload="none" role="img" muted playsinline data-inline-media data-inline-media-basepath="/105/media/us/iphone-16-pro/2024/3616fe73-ad74-4b7f-8b93-a4c0f0b6a2d7/anim/video-hero/" data-inline-media-retina-enabled="true" data-inline-media-reset-on-exit="true" data-inline-media-play-keyframe='{ "start": "a0t - 100vh", "end": "a1t", "anchors": [".video-audio-hero", ".subsection-container"] }' data-inline-media-load-keyframe='{ "start": "a0t - 200vh", "end": "a0b + 100vh", "anchors": [".video-audio-hero"] }' aria-label="A video of horses demonstrates the video recording capabilities of iPhone 16 Pro"></video> <picture id="overview-video-audio-video-hero-endframe-1" class="overview-video-audio-video-hero-endframe fallback-frame" data-lazy data-download-area-keyframe='{"start": "t - 150vh", "end": "b", "disabledWhen": "inline-media"}'> <source data-empty srcset="data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" media="(min-width:0px)" /> <img src="/v/iphone-16-pro/c/images/overview/video-audio/video_hero_endframe__d9fxqzedhxci_xlarge.jpg" onload="window.__lp?.(event)" alt> </picture> <noscript> <picture class="overview-video-audio-video-hero-endframe fallback-frame"> <source srcset="/v/iphone-16-pro/c/images/overview/video-audio/video_hero_endframe__d9fxqzedhxci_xsmall.jpg, /v/iphone-16-pro/c/images/overview/video-audio/video_hero_endframe__d9fxqzedhxci_xsmall_2x.jpg 2x" media="(max-width:480px)" /><source srcset="/v/iphone-16-pro/c/images/overview/video-audio/video_hero_endframe__d9fxqzedhxci_small.jpg, /v/iphone-16-pro/c/images/overview/video-audio/video_hero_endframe__d9fxqzedhxci_small_2x.jpg 2x" media="(max-width:734px)" /><source srcset="/v/iphone-16-pro/c/images/overview/video-audio/video_hero_endframe__d9fxqzedhxci_medium.jpg, /v/iphone-16-pro/c/images/overview/video-audio/video_hero_endframe__d9fxqzedhxci_medium_2x.jpg 2x" media="(max-width:1068px)" /><source srcset="/v/iphone-16-pro/c/images/overview/video-audio/video_hero_endframe__d9fxqzedhxci_large.jpg, /v/iphone-16-pro/c/images/overview/video-audio/video_hero_endframe__d9fxqzedhxci_large_2x.jpg 2x" media="(max-width:1440px)" /><source srcset="/v/iphone-16-pro/c/images/overview/video-audio/video_hero_endframe__d9fxqzedhxci_xlarge.jpg, /v/iphone-16-pro/c/images/overview/video-audio/video_hero_endframe__d9fxqzedhxci_xlarge_2x.jpg 2x" media="(min-width:0px)" /> <img src="/v/iphone-16-pro/c/images/overview/video-audio/video_hero_endframe__d9fxqzedhxci_xlarge.jpg" alt > </picture> </noscript> <picture id="overview-video-audio-video-hero-endframe-2" class="overview-video-audio-video-hero-endframe end-frame" data-lazy data-download-area-keyframe="{"start":"a0t - 150vh","end":"a0b","anchors":[".section-video-and-audio"]}"> <source data-empty srcset="data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" media="(min-width:0px)" /> <img src="/v/iphone-16-pro/c/images/overview/video-audio/video_hero_endframe__d9fxqzedhxci_xlarge.jpg" onload="window.__lp?.(event)" alt> </picture> <noscript> <picture class="overview-video-audio-video-hero-endframe end-frame"> <source srcset="/v/iphone-16-pro/c/images/overview/video-audio/video_hero_endframe__d9fxqzedhxci_xsmall.jpg, /v/iphone-16-pro/c/images/overview/video-audio/video_hero_endframe__d9fxqzedhxci_xsmall_2x.jpg 2x" media="(max-width:480px)" /><source srcset="/v/iphone-16-pro/c/images/overview/video-audio/video_hero_endframe__d9fxqzedhxci_small.jpg, /v/iphone-16-pro/c/images/overview/video-audio/video_hero_endframe__d9fxqzedhxci_small_2x.jpg 2x" media="(max-width:734px)" /><source srcset="/v/iphone-16-pro/c/images/overview/video-audio/video_hero_endframe__d9fxqzedhxci_medium.jpg, /v/iphone-16-pro/c/images/overview/video-audio/video_hero_endframe__d9fxqzedhxci_medium_2x.jpg 2x" media="(max-width:1068px)" /><source srcset="/v/iphone-16-pro/c/images/overview/video-audio/video_hero_endframe__d9fxqzedhxci_large.jpg, /v/iphone-16-pro/c/images/overview/video-audio/video_hero_endframe__d9fxqzedhxci_large_2x.jpg 2x" media="(max-width:1440px)" /><source srcset="/v/iphone-16-pro/c/images/overview/video-audio/video_hero_endframe__d9fxqzedhxci_xlarge.jpg, /v/iphone-16-pro/c/images/overview/video-audio/video_hero_endframe__d9fxqzedhxci_xlarge_2x.jpg 2x" media="(min-width:0px)" /> <img src="/v/iphone-16-pro/c/images/overview/video-audio/video_hero_endframe__d9fxqzedhxci_xlarge.jpg" alt > </picture> </noscript> <picture id="overview-video-audio-video-hero-startframe-1" class="overview-video-audio-video-hero-startframe start-frame" data-lazy data-download-area-keyframe="{"start":"a0t - 150vh","end":"a0b","anchors":[".section-video-and-audio"]}"> <source data-empty srcset="data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" media="(min-width:0px)" /> <img src="/v/iphone-16-pro/c/images/overview/video-audio/video_hero_startframe__ux6gt79bmqqm_xlarge.jpg" onload="window.__lp?.(event)" alt> </picture> <noscript> <picture class="overview-video-audio-video-hero-startframe start-frame"> <source srcset="/v/iphone-16-pro/c/images/overview/video-audio/video_hero_startframe__ux6gt79bmqqm_xsmall.jpg, /v/iphone-16-pro/c/images/overview/video-audio/video_hero_startframe__ux6gt79bmqqm_xsmall_2x.jpg 2x" media="(max-width:480px)" /><source srcset="/v/iphone-16-pro/c/images/overview/video-audio/video_hero_startframe__ux6gt79bmqqm_small.jpg, /v/iphone-16-pro/c/images/overview/video-audio/video_hero_startframe__ux6gt79bmqqm_small_2x.jpg 2x" media="(max-width:734px)" /><source srcset="/v/iphone-16-pro/c/images/overview/video-audio/video_hero_startframe__ux6gt79bmqqm_medium.jpg, /v/iphone-16-pro/c/images/overview/video-audio/video_hero_startframe__ux6gt79bmqqm_medium_2x.jpg 2x" media="(max-width:1068px)" /><source srcset="/v/iphone-16-pro/c/images/overview/video-audio/video_hero_startframe__ux6gt79bmqqm_large.jpg, /v/iphone-16-pro/c/images/overview/video-audio/video_hero_startframe__ux6gt79bmqqm_large_2x.jpg 2x" media="(max-width:1440px)" /><source srcset="/v/iphone-16-pro/c/images/overview/video-audio/video_hero_startframe__ux6gt79bmqqm_xlarge.jpg, /v/iphone-16-pro/c/images/overview/video-audio/video_hero_startframe__ux6gt79bmqqm_xlarge_2x.jpg 2x" media="(min-width:0px)" /> <img src="/v/iphone-16-pro/c/images/overview/video-audio/video_hero_startframe__ux6gt79bmqqm_xlarge.jpg" alt > </picture> </noscript> </div> </div> </div> <picture id="overview-video-audio-hero-video-hw-1" class="overview-video-audio-hero-video-hw hardware" data-lazy> <source data-empty srcset="data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" media="(min-width:0px)" /> <img src="/v/iphone-16-pro/c/images/overview/video-audio/hero_video_hw__cwpjkj2nmsa6_xlarge.png" onload="window.__lp?.(event)" alt> </picture> <noscript> <picture class="overview-video-audio-hero-video-hw hardware"> <source srcset="/v/iphone-16-pro/c/images/overview/video-audio/hero_video_hw__cwpjkj2nmsa6_xsmall.png, /v/iphone-16-pro/c/images/overview/video-audio/hero_video_hw__cwpjkj2nmsa6_xsmall_2x.png 2x" media="(max-width:480px)" /><source srcset="/v/iphone-16-pro/c/images/overview/video-audio/hero_video_hw__cwpjkj2nmsa6_small.png, /v/iphone-16-pro/c/images/overview/video-audio/hero_video_hw__cwpjkj2nmsa6_small_2x.png 2x" media="(max-width:734px)" /><source srcset="/v/iphone-16-pro/c/images/overview/video-audio/hero_video_hw__cwpjkj2nmsa6_medium.png, /v/iphone-16-pro/c/images/overview/video-audio/hero_video_hw__cwpjkj2nmsa6_medium_2x.png 2x" media="(max-width:1068px)" /><source srcset="/v/iphone-16-pro/c/images/overview/video-audio/hero_video_hw__cwpjkj2nmsa6_large.png, /v/iphone-16-pro/c/images/overview/video-audio/hero_video_hw__cwpjkj2nmsa6_large_2x.png 2x" media="(max-width:1440px)" /><source srcset="/v/iphone-16-pro/c/images/overview/video-audio/hero_video_hw__cwpjkj2nmsa6_xlarge.png, /v/iphone-16-pro/c/images/overview/video-audio/hero_video_hw__cwpjkj2nmsa6_xlarge_2x.png 2x" media="(min-width:0px)" /> <img src="/v/iphone-16-pro/c/images/overview/video-audio/hero_video_hw__cwpjkj2nmsa6_xlarge.png" alt > </picture> </noscript> </div> </div> </div>  </div>  <div class="subsection-container"> <div class="viewport-content"> <div class="row"> <div class="column large-10 medium-6 small-8 xsmall-10 large-centered"> <p class="video-caption ps-swatch-secondary typography-body-reduced-tight text-large-center ps-spacing-xlarge-24 ps-spacing-large-20 ps-spacing-medium-16 ps-spacing-small-24" aria-hidden="true">A herd of Icelandic horses, captured in stunning 4K 120 fps Dolby Vision</p> </div> </div> <div class="row ps-spacing-xlarge-80 ps-spacing-large-64 ps-spacing-medium-40"> <div class="video-and-audio-copy-container xlarge-8 large-10 medium-8 small-10 large-centered"> <p class="ps-swatch-secondary typography-ps-intro-semibold video-and-audio-copy1">iPhone 16 Pro takes video capture to a whole new level with <strong>4K 120 fps Dolby Vision</strong> — our highest resolution and frame rate combo yet. Enabled by the new 48MP Fusion camera with second-generation quad-pixel sensor and our powerful A18 Pro chip, iPhone 16 Pro lets you record 4K 120 fps Dolby Vision in video mode or slo-mo.</p> <p class="ps-swatch-secondary typography-ps-intro-semibold video-and-audio-copy2">And now you can <strong>adjust the playback speed after capture</strong> in the redesigned Photos app, giving you greater editing capabilities. To add a dreamy quality to your shot, try out the new half-speed option. Or for a cinematic effect, slow it right down to 24 fps playback.</p> <p class="ps-swatch-secondary typography-ps-callout video-and-audio-callout"><strong>Highest-quality video</strong> in a smartphone</p> <p class="ps-swatch-secondary typography-ps-intro-semibold video-and-audio-copy3">iPhone 16 Pro also provides <strong>a big leap in audio performance</strong> with four studio-quality mics for higher-quality recording. They provide a lower noise floor so you get more true-to-life sounds. New Spatial Audio capture makes your videos sound more immersive when listening with AirPods. And thanks to wind noise reduction, the audio quality is even clearer.</p> </div> </div> </div>  </div>  </div>  <div class="viewport-content"> <h3 class="visuallyhidden">Audio</h3> <h4 class="visuallyhidden">Audio Mix. Make your voice heard.</h4> <div class="audio-mix" data-analytics-section-engagement="name:audio mix" aria-hidden="true"> <div class="row ps-spacing-xlarge-160 ps-spacing-large-128 ps-spacing-medium-112 ps-spacing-small-80"> <div class="column large-10 medium-8 large-offset-1 medium-offset-2 small-offset-1"> <div class="audio-mix-header text-large-center text-medium-start"> <h4 class="ps-eyebrow typography-ps-callout-header">Audio Mix.</h4> <h5 class="ps-headline typography-ps-callout-header">Make your voice heard.</h5> </div> </div> </div> <div class="audio-mix-callout-block row ps-spacing-large-64 ps-spacing-medium-32 ps-spacing-small-24"> <div class="column xlarge-6 large-8 medium-10 large-offset-1 medium-offset-2 small-offset-1 text-large-center text-medium-start large-centered"> <p class="ps-swatch-secondary typography-ps-intro-semibold">Powered by advanced intelligence and Spatial Audio capture, Audio Mix lets you <strong>adjust the way voices sound in your videos</strong> using three different voice options. Want to decrease background sound? Or just focus on the voices that are in frame? Simply select the mix and adjust intensity to get the sound you want after video capture.</p> </div> </div> <div class="column xlarge-8 large-10 medium-8 small-10 xsmall-12 large-centered ps-spacing-large-64 ps-spacing-medium-40"> <picture id="overview-video-audio-audio-1" class="overview-video-audio-audio large-centered" data-lazy> <source data-empty srcset="data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" media="(min-width:0px)" /> <img src="/v/iphone-16-pro/c/images/overview/video-audio/audio__focwd6fsy1e2_xlarge.jpg" onload="window.__lp?.(event)" alt="The Audio Mix feature demonstrated on an iPhone 16 Pro"> </picture> <noscript> <picture class="overview-video-audio-audio large-centered"> <source srcset="/v/iphone-16-pro/c/images/overview/video-audio/audio__focwd6fsy1e2_xsmall.jpg, /v/iphone-16-pro/c/images/overview/video-audio/audio__focwd6fsy1e2_xsmall_2x.jpg 2x" media="(max-width:480px)" /><source srcset="/v/iphone-16-pro/c/images/overview/video-audio/audio__focwd6fsy1e2_small.jpg, /v/iphone-16-pro/c/images/overview/video-audio/audio__focwd6fsy1e2_small_2x.jpg 2x" media="(max-width:734px)" /><source srcset="/v/iphone-16-pro/c/images/overview/video-audio/audio__focwd6fsy1e2_medium.jpg, /v/iphone-16-pro/c/images/overview/video-audio/audio__focwd6fsy1e2_medium_2x.jpg 2x" media="(max-width:1068px)" /><source srcset="/v/iphone-16-pro/c/images/overview/video-audio/audio__focwd6fsy1e2_large.jpg, /v/iphone-16-pro/c/images/overview/video-audio/audio__focwd6fsy1e2_large_2x.jpg 2x" media="(max-width:1440px)" /><source srcset="/v/iphone-16-pro/c/images/overview/video-audio/audio__focwd6fsy1e2_xlarge.jpg, /v/iphone-16-pro/c/images/overview/video-audio/audio__focwd6fsy1e2_xlarge_2x.jpg 2x" media="(min-width:0px)" /> <img src="/v/iphone-16-pro/c/images/overview/video-audio/audio__focwd6fsy1e2_xlarge.jpg" alt="The Audio Mix feature demonstrated on an iPhone 16 Pro" > </picture> </noscript> </div> <div class="row ps-spacing-xlarge-80 ps-spacing-large-64 ps-spacing-medium-40 mixes-container xlarge-8 large-10 xlarge-offset-2 large-offset-1"> <div class="ric-xlarge-2 ric-large-3 ric-medium-3 ric-medium-offset-1 ric-small-8 ric-small-offset-0 ric-xsmall-10"> <h4 class="typography-ps-header-reduced-semibold mixes-eyebrow">In-frame</h4> <p class="ps-swatch-secondary typography-ps-body-reduced-semibold mixes-copy">Only captures the voices of the people on camera, even if people off-camera are talking during the recording.</p> </div> <div class="ric-xlarge-2 ric-large-3 ric-medium-3 ric-medium-offset-1 ric-small-8 ric-small-offset-0 ric-xsmall-10"> <h4 class="typography-ps-header-reduced-semibold mixes-eyebrow">Studio</h4> <p class="ps-swatch-secondary typography-ps-body-reduced-semibold mixes-copy">Makes voices sound like you’re recording in a professional studio equipped with sound-dampening walls. Great for vloggers or podcasters because the recording will sound like the mic is close to the subject’s mouth, even if it’s a few feet away.</p> </div> <div class="ric-xlarge-2 ric-large-3 ric-medium-3 ric-medium-offset-1 ric-small-8 ric-small-offset-0 ric-xsmall-10"> <h4 class="typography-ps-header-reduced-semibold mixes-eyebrow">Cinematic</h4> <p class="ps-swatch-secondary typography-ps-body-reduced-semibold mixes-copy">Captures all of the voices around you and consolidates them toward the front of the screen — just like sound is formatted for the movies.</p> </div> </div> </div> <div class="shot-on-iphone"> <h4 class="typography-ps-callout-header ps-spacing-large-160 ps-spacing-medium-112 ps-spacing-small-80 ps-spacing-xsmall-96 large-8 small-10 large-centered small-offset-1 text-large-center text-small-start">Shot on iPhone 16 Pro.</h4> <p class="ps-swatch-secondary typography-ps-intro-semibold xlarge-6 large-8 medium-10 large-centered text-large-center text-small-start small-offset-1">Go behind the scenes of <strong>The Weeknd’s groundbreaking music video</strong> to learn how the powerful camera features on iPhone 16 Pro deliver more creative freedom and flexibility than ever before. The “Dancing in the Flames” cinematographer Erik Henriksson films the video in dreamlike slow motion using 4K 120 fps Dolby Vision on iPhone 16 Pro. Thanks to Camera Control, he could make technical decisions by simply sliding a finger to adjust camera functions like exposure or focal length — all without missing a beat.</p> <div class="row ps-spacing-large-80 ps-spacing-large-64 ps-spacing-medium-40" data-analytics-section-engagement="name:shot on iphone 16 pro"> <div class="column large-10 small-12 large-offset-1 small-offset-0"> <div class="video-wrapper"> <div class="inline-film" data-analytics-id="film-shot-on-iphone-16-pro" data-component-list="InlineFilm" data-analytics-id="film-emergency-sos" data-inline-film-src="/105/media/us/iphone-16-pro/2024/3616fe73-ad74-4b7f-8b93-a4c0f0b6a2d7/films/siren-song/iphone-16-pro-siren-song-tpl-us-2024_16x9.m3u8" aria-label="A video of the Weeknd shot in 4K 120 fps Dolby Vision on iPhone 16 Pro"> </div> </div> </div> </div> </div> </div> <div data-component-list="Modal" aria-modal="true" role="dialog" tabindex="-1" class="ric-modal ric-modal-scrim-light ric-modal-scrim-blur ric-modal-product-story" aria-hidden="true" data-modal-container data-modal-close aria-label="Explore this topic" id="ps-modal-video-and-audio"> <div class="ric-modal-overlay-container" data-modal-overlay-container data-modal-close> <div class="ric-modal-overlay" data-modal-overlay> <div class="ric-modal-content-wrapper" data-modal-content-wrapper data-analytics-activitymap-region-id="video and audio modal" data-modal-scroll-group-name="Product Story - Video and Audio"> <div class="product-story-wrapper" data-component-list="AllAccessPassL2"> <div class="viewport-content"> <div class="subsection-interface"> <div class="row"> <div class="column column-copy large-4 large-offset-1 medium-8 medium-centered small-10"> <h2 class="headline typography-ps-headline-reduced">Presenting Apple Camera Interface.</h2> <p class="copy ps-swatch-secondary typography-ps-modal-body">The new 48MP Fusion camera has a faster sensor and a new architecture called Apple Camera Interface, which moves data from the sensor to the chip more efficiently. This allows <strong>frame-by-frame, cinema-quality color grading</strong> for 4K 120 fps Dolby Vision with the new image signal processor in the A18 Pro chip. The faster sensor also enables zero shutter lag for 48MP photos, all while minimizing power and thermal impact.</p> <span class="callout"> <picture id="overview-video-audio-modal-interface-icon-1" class="overview-video-audio-modal-interface-icon callout-icon" data-lazy> <source data-empty srcset="data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" media="(min-width:0px)" /> <img src="/v/iphone-16-pro/c/images/overview/video-audio/modal_interface_icon__dlt7jschlzcm_large.png" onload="window.__lp?.(event)" alt > </picture> <noscript> <picture class="overview-video-audio-modal-interface-icon callout-icon"> <source srcset="/v/iphone-16-pro/c/images/overview/video-audio/modal_interface_icon__dlt7jschlzcm_large.png, /v/iphone-16-pro/c/images/overview/video-audio/modal_interface_icon__dlt7jschlzcm_large_2x.png 2x" media="(min-width:0px)" /> <img src="/v/iphone-16-pro/c/images/overview/video-audio/modal_interface_icon__dlt7jschlzcm_large.png" alt > </picture> </noscript> <p class="callout-copy ps-swatch-secondary typography-ps-modal-body">You can <strong>capture 4K 120 fps ProRes and log recordings to an external storage device</strong> — a big plus for pro editing workflows that demand a high frame rate and color grading control.</p> </span> </div> <div class="column column-image large-7 medium-12"> <picture id="overview-video-audio-modal-interface-1" class="overview-video-audio-modal-interface" data-lazy> <source data-empty srcset="data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" media="(min-width:0px)" /> <img src="/v/iphone-16-pro/c/images/overview/video-audio/modal_interface__dxb1bpgvx10m_xlarge.jpg" onload="window.__lp?.(event)" alt="iPhone 16 Pro, back interior, Desert Titanium finish, showing the inner workings of the Pro camera system"> </picture> <noscript> <picture class="overview-video-audio-modal-interface"> <source srcset="/v/iphone-16-pro/c/images/overview/video-audio/modal_interface__dxb1bpgvx10m_xsmall.jpg, /v/iphone-16-pro/c/images/overview/video-audio/modal_interface__dxb1bpgvx10m_xsmall_2x.jpg 2x" media="(max-width:480px)" /><source srcset="/v/iphone-16-pro/c/images/overview/video-audio/modal_interface__dxb1bpgvx10m_small.jpg, /v/iphone-16-pro/c/images/overview/video-audio/modal_interface__dxb1bpgvx10m_small_2x.jpg 2x" media="(max-width:734px)" /><source srcset="/v/iphone-16-pro/c/images/overview/video-audio/modal_interface__dxb1bpgvx10m_medium.jpg, /v/iphone-16-pro/c/images/overview/video-audio/modal_interface__dxb1bpgvx10m_medium_2x.jpg 2x" media="(max-width:1068px)" /><source srcset="/v/iphone-16-pro/c/images/overview/video-audio/modal_interface__dxb1bpgvx10m_large.jpg, /v/iphone-16-pro/c/images/overview/video-audio/modal_interface__dxb1bpgvx10m_large_2x.jpg 2x" media="(max-width:1440px)" /><source srcset="/v/iphone-16-pro/c/images/overview/video-audio/modal_interface__dxb1bpgvx10m_xlarge.jpg, /v/iphone-16-pro/c/images/overview/video-audio/modal_interface__dxb1bpgvx10m_xlarge_2x.jpg 2x" media="(min-width:0px)" /> <img src="/v/iphone-16-pro/c/images/overview/video-audio/modal_interface__dxb1bpgvx10m_xlarge.jpg" alt="iPhone 16 Pro, back interior, Desert Titanium finish, showing the inner workings of the Pro camera system" > </picture> </noscript> </div> </div> </div> <div class="subsection-spatial"> <div class="copy-container"> <h2 class="headline typography-ps-headline-reduced xlarge-6 large-centered large-8 small-10">Capture magical spatial photos and videos.</h2> <p class="copy ps-swatch-secondary typography-ps-modal-body xlarge-4 large-centered large-6 medium-8 small-10">Shoot 3D videos and photos on iPhone 16 Pro. Spatial videos recorded on iPhone 16 Pro automatically record in Spatial Audio capture for an even more immersive experience.</p> <p class="cta typography-ps-body-semibold xlarge-4 large-centered large-6 medium-8 small-10"><a href="https://support.apple.com/en-lamr/guide/iphone/record-spatial-videos-for-apple-vision-pro-iph6e3a6d4fe/ios" data-analytics-title="how to take spatial photos and videos" data-analytics-exit-link class="icon-wrapper"><span class="icon-copy">How to take spatial photos and videos</span><span class="icon icon-after more"></span></a></p> </div> <div class="image-container large-8 large-centered small-10 xsmall-12"> <picture id="overview-video-audio-modal-spatial-1" class="overview-video-audio-modal-spatial" data-lazy> <source data-empty srcset="data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" media="(min-width:0px)" /> <img src="/v/iphone-16-pro/c/images/overview/video-audio/modal_spatial__fdtu7n2ap3yq_xlarge.jpg" onload="window.__lp?.(event)" alt="iPhone 16 Pro in Desert Titanium, with the Spatial Photo feature selected on the display"> </picture> <noscript> <picture class="overview-video-audio-modal-spatial"> <source srcset="/v/iphone-16-pro/c/images/overview/video-audio/modal_spatial__fdtu7n2ap3yq_xsmall.jpg, /v/iphone-16-pro/c/images/overview/video-audio/modal_spatial__fdtu7n2ap3yq_xsmall_2x.jpg 2x" media="(max-width:480px)" /><source srcset="/v/iphone-16-pro/c/images/overview/video-audio/modal_spatial__fdtu7n2ap3yq_small.jpg, /v/iphone-16-pro/c/images/overview/video-audio/modal_spatial__fdtu7n2ap3yq_small_2x.jpg 2x" media="(max-width:734px)" /><source srcset="/v/iphone-16-pro/c/images/overview/video-audio/modal_spatial__fdtu7n2ap3yq_medium.jpg, /v/iphone-16-pro/c/images/overview/video-audio/modal_spatial__fdtu7n2ap3yq_medium_2x.jpg 2x" media="(max-width:1068px)" /><source srcset="/v/iphone-16-pro/c/images/overview/video-audio/modal_spatial__fdtu7n2ap3yq_large.jpg, /v/iphone-16-pro/c/images/overview/video-audio/modal_spatial__fdtu7n2ap3yq_large_2x.jpg 2x" media="(max-width:1440px)" /><source srcset="/v/iphone-16-pro/c/images/overview/video-audio/modal_spatial__fdtu7n2ap3yq_xlarge.jpg, /v/iphone-16-pro/c/images/overview/video-audio/modal_spatial__fdtu7n2ap3yq_xlarge_2x.jpg 2x" media="(min-width:0px)" /> <img src="/v/iphone-16-pro/c/images/overview/video-audio/modal_spatial__fdtu7n2ap3yq_xlarge.jpg" alt="iPhone 16 Pro in Desert Titanium, with the Spatial Photo feature selected on the display" > </picture> </noscript> </div> </div> </div> </div> </div> <div class="ric-modal-close-button-wrapper" data-modal-close-button-wrapper> <button aria-label="Close this modal" class="ric-modal-close-button" data-modal-close-button data-modal-close> <span class="ric-modal-close-icon" data-modal-close-icon > <svg class="icon-control icon-control-close" xmlns="http://www.w3.org/2000/svg" viewBox="0 0 36 36"> <path d="m20.1211 18 3.4395-3.4395c.5859-.5854.5859-1.5356 0-2.1211-.5859-.5859-1.5352-.5859-2.1211 0l-3.4395 3.4395-3.4395-3.4395c-.5859-.5859-1.5352-.5859-2.1211 0-.5859.5854-.5859 1.5356 0 2.1211l3.4395 3.4395-3.4395 3.4395c-.5859.5854-.5859 1.5356 0 2.1211.293.293.6768.4395 1.0605.4395s.7676-.1465 1.0605-.4395l3.4395-3.4395 3.4395 3.4395c.293.293.6768.4395 1.0605.4395s.7676-.1465 1.0605-.4395c.5859-.5854.5859-1.5356 0-2.1211l-3.4395-3.4395z"></path> </svg> </span> </button> </div> </div> </div> </div> <div class="all-access-pass__container"> <div class="all-access-pass inactive " id="aap-base-button-test-1" data-aap-type="base-button" data-aap-level="1" data-aap-kf="{"start": "a0t - 75vh", "end": "a1t - 75vh", "anchors": [".section-video-and-audio", ".section-camera-system"]}" data-aap-name="all-access-pass" data-aap-enabled="true"> <div class="all-access-pass__background"> <button class="aap-base-button" data-modal-open="ps-modal-video-and-audio" data-focus-expression="{"expression": "a0t - 25vh", "anchors": [".section-video-and-audio"], "tabindex": "0"}" data-focus-enabled-when="enhanced" data-analytics-title="open modal | video and audio" data-analytics-click="prop3:open modal | video and audio" data-analytics-intrapage-link> <span class="aap-base-button__text typography-all-access-pass-base-text">Nerd out on Pro video</span> <span class="aap-base-button__icon"> <svg class="icon-control icon-control-plus" xmlns="http://www.w3.org/2000/svg" viewBox="0 0 36 36"> <path d="m24 16.5h-4.5v-4.5c0-.8286-.6719-1.5-1.5-1.5s-1.5.6714-1.5 1.5v4.5h-4.5c-.8281 0-1.5.6714-1.5 1.5s.6719 1.5 1.5 1.5h4.5v4.5c0 .8286.6719 1.5 1.5 1.5s1.5-.6714 1.5-1.5v-4.5h4.5c.8281 0 1.5-.6714 1.5-1.5s-.6719-1.5-1.5-1.5z"></path> </svg> </span> </button> </div> </div> </div> </section> <section class="section section-camera-system" data-anim-scroll-group="Camera System" data-component-list="ZoomGallery"> <div class="camera-system-hero" data-component-list="CameraSystemHero"> <div class="hero-base" data-anim-lazy-image> <div class="headline-container"> <div class="xlarge-10 large-10 xsmall-10 large-centered"> <h3 class="ps-eyebrow ric-large-10 large-centered glow-element visuallyhidden">Camera System</h3> <h4 class="ps-headline ric-large-10 large-centered glow-element typography-ps-headline-super">New 48MP <br class="large" /><br class="medium" /><br class="small" /><br class="xs" />Ultra Wide camera.<br class="xl" /><br class="medium" /><br class="large" /><br class="small" /><br class="xs" />Viva la resolution.</h4> </div> </div> </div> <div class="sticky-container" data-analytics-section-engagement="name:camera system intro"> <div class="sticky-content"> <div class="responsive-container ric-xlarge-8 ric-large-10 ric-medium-8 ric-small-6"> <div class="device-container"> <div class="screen"> <picture id="overview-camera-system-hero-camera-screen-zoom-1" class="overview-camera-system-hero-camera-screen-zoom" data-lazy data-download-area-keyframe='{"start": "a0t - 200vh", "end": "a0b + 100vh", "anchors": [".section-camera-system"]}'> <source data-empty srcset="data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" media="(min-width:0px)" /> <img src="/v/iphone-16-pro/c/images/overview/camera-system/hero_camera_screen_zoom__bltohecbqbv6_xlarge.jpg" onload="window.__lp?.(event)" alt> </picture> <noscript> <picture class="overview-camera-system-hero-camera-screen-zoom"> <source srcset="/v/iphone-16-pro/c/images/overview/camera-system/hero_camera_screen_zoom__bltohecbqbv6_xsmall.jpg, /v/iphone-16-pro/c/images/overview/camera-system/hero_camera_screen_zoom__bltohecbqbv6_xsmall_2x.jpg 2x" media="(max-width:480px)" /><source srcset="/v/iphone-16-pro/c/images/overview/camera-system/hero_camera_screen_zoom__bltohecbqbv6_small.jpg, /v/iphone-16-pro/c/images/overview/camera-system/hero_camera_screen_zoom__bltohecbqbv6_small_2x.jpg 2x" media="(max-width:734px)" /><source srcset="/v/iphone-16-pro/c/images/overview/camera-system/hero_camera_screen_zoom__bltohecbqbv6_medium.jpg, /v/iphone-16-pro/c/images/overview/camera-system/hero_camera_screen_zoom__bltohecbqbv6_medium_2x.jpg 2x" media="(max-width:1068px)" /><source srcset="/v/iphone-16-pro/c/images/overview/camera-system/hero_camera_screen_zoom__bltohecbqbv6_large.jpg, /v/iphone-16-pro/c/images/overview/camera-system/hero_camera_screen_zoom__bltohecbqbv6_large_2x.jpg 2x" media="(max-width:1440px)" /><source srcset="/v/iphone-16-pro/c/images/overview/camera-system/hero_camera_screen_zoom__bltohecbqbv6_xlarge.jpg, /v/iphone-16-pro/c/images/overview/camera-system/hero_camera_screen_zoom__bltohecbqbv6_xlarge_2x.jpg 2x" media="(min-width:0px)" /> <img src="/v/iphone-16-pro/c/images/overview/camera-system/hero_camera_screen_zoom__bltohecbqbv6_xlarge.jpg" alt="A wide-angle photo of a person on a stage demonstrating the detail captured by the 48MP Ultra Wide camera" > </picture> </noscript> </div> <picture id="overview-camera-system-hero-camera-hw-1" class="overview-camera-system-hero-camera-hw hardware" data-lazy> <source data-empty srcset="data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" media="(min-width:0px)" /> <img src="/v/iphone-16-pro/c/images/overview/camera-system/hero_camera_hw__l3esjbq1awy2_xlarge.png" onload="window.__lp?.(event)" alt> </picture> <noscript> <picture class="overview-camera-system-hero-camera-hw hardware"> <source srcset="/v/iphone-16-pro/c/images/overview/camera-system/hero_camera_hw__l3esjbq1awy2_xsmall.png, /v/iphone-16-pro/c/images/overview/camera-system/hero_camera_hw__l3esjbq1awy2_xsmall_2x.png 2x" media="(max-width:480px)" /><source srcset="/v/iphone-16-pro/c/images/overview/camera-system/hero_camera_hw__l3esjbq1awy2_small.png, /v/iphone-16-pro/c/images/overview/camera-system/hero_camera_hw__l3esjbq1awy2_small_2x.png 2x" media="(max-width:734px)" /><source srcset="/v/iphone-16-pro/c/images/overview/camera-system/hero_camera_hw__l3esjbq1awy2_medium.png, /v/iphone-16-pro/c/images/overview/camera-system/hero_camera_hw__l3esjbq1awy2_medium_2x.png 2x" media="(max-width:1068px)" /><source srcset="/v/iphone-16-pro/c/images/overview/camera-system/hero_camera_hw__l3esjbq1awy2_large.png, /v/iphone-16-pro/c/images/overview/camera-system/hero_camera_hw__l3esjbq1awy2_large_2x.png 2x" media="(max-width:1440px)" /><source srcset="/v/iphone-16-pro/c/images/overview/camera-system/hero_camera_hw__l3esjbq1awy2_xlarge.png, /v/iphone-16-pro/c/images/overview/camera-system/hero_camera_hw__l3esjbq1awy2_xlarge_2x.png 2x" media="(min-width:0px)" /> <img src="/v/iphone-16-pro/c/images/overview/camera-system/hero_camera_hw__l3esjbq1awy2_xlarge.png" alt > </picture> </noscript> </div> </div> </div>  </div>  <div class="subsection-container"> <div class="viewport-content"> <div class="copy-wrapper side-medium-up xlarge-offset-2 large-offset-1 xsmall-offset-0 ps-spacing-large-112 ps-spacing-medium-64 ps-spacing-small-56 row"> <p class="ric-xlarge-3 ric-large-4 ric-small-10 ric-xsmall-12 ps-swatch-secondary typography-ps-intro-semibold">iPhone 16 Pro adds a second 48MP camera to the Pro camera system. The new 48MP Ultra Wide camera has a more advanced quad-pixel sensor for super-high-resolution 48MP ProRAW and HEIF photos with autofocus.</p> <p class="ric-xlarge-3 ric-large-4 ric-xlarge-offset-2 ric-large-offset-2 ric-small-10 ric-xsmall-12 ric-small-offset-0 ps-swatch-secondary typography-ps-intro-semibold">So you can <strong>capture a mesmerizing new level of detail</strong> in macro photos and sweeping, wide-angle shots.</p> </div> </div>  </div>  </div>  <div class="viewport-content"> <div class="zoom-gallery ps-spacing-large-128 ps-spacing-small-64 ric-xlarge-8 ric-large-10 ric-medium-10 ric-small-12 large-centered" id="camera-zoom-gallery" data-analytics-section-engagement="name:camera zoom gallery" data-analytics-gallery-id="camera zoom gallery" aria-label="camera zoom gallery"> <div class="tabnav-wrapper viewport-content ps-spacing-large-40 ps-spacing-medium-32"> <div class="tabnav tabnav-elevated"> <div class="tabnav-platter" tabindex="0"> <div class="tabnav-mask noscroll"> <ul class="tabnav-items" role="tablist"> <li class="tabnav-item " data-gallery-index="0" role="presentation"> <button class="tabnav-link" tabindex="-1" role="tab" aria-controls="zoom-gallery-item-0"> <span class="tabnav-label">Macro</span> <span class="visuallyhidden">Zoom Level Image</span> </button> </li> <li class="tabnav-item tabnav-item-active" data-gallery-index="1" role="presentation"> <button class="tabnav-link" tabindex="-1" role="tab" aria-selected="true" aria-controls="zoom-gallery-item-1"> <span class="tabnav-label">13 mm</span> <span class="visuallyhidden">Zoom Level Image</span> </button> </li> <li class="tabnav-item " data-gallery-index="2" role="presentation"> <button class="tabnav-link" tabindex="-1" role="tab" aria-controls="zoom-gallery-item-2"> <span class="tabnav-label">24 mm</span> <span class="visuallyhidden">Zoom Level Image</span> </button> </li> <li class="tabnav-item " data-gallery-index="3" role="presentation"> <button class="tabnav-link" tabindex="-1" role="tab" aria-controls="zoom-gallery-item-3"> <span class="tabnav-label">28 mm</span> <span class="visuallyhidden">Zoom Level Image</span> </button> </li> <li class="tabnav-item " data-gallery-index="4" role="presentation"> <button class="tabnav-link" tabindex="-1" role="tab" aria-controls="zoom-gallery-item-4"> <span class="tabnav-label">35 mm</span> <span class="visuallyhidden">Zoom Level Image</span> </button> </li> <li class="tabnav-item " data-gallery-index="5" role="presentation"> <button class="tabnav-link" tabindex="-1" role="tab" aria-controls="zoom-gallery-item-5"> <span class="tabnav-label">48 mm</span> <span class="visuallyhidden">Zoom Level Image</span> </button> </li> <li class="tabnav-item " data-gallery-index="6" role="presentation"> <button class="tabnav-link" tabindex="-1" role="tab" aria-controls="zoom-gallery-item-6"> <span class="tabnav-label">120 mm</span> <span class="visuallyhidden">Zoom Level Image</span> </button> </li> </ul> </div> <div class="tabnav-indicator"></div> <div class="tabnav-paddles"> <button class="tabnav-paddle tabnav-paddle-left" aria-label="Previous item" tabindex="-1"> <svg width="7px" height="12px" viewBox="0 0 7 12" xmlns="http://www.w3.org/2000/svg"> <g transform="translate(-23.5, -32)"> <g transform="translate(6, 16)"> <path fill="currentcolor" d="M22.6745939,27.6865883 L17.8045148,22.7298827 C17.3970998,22.314824 17.3984999,21.6470593 17.808715,21.234824 L22.7088952,16.3091774 C23.1184103,15.8962362 23.7848348,15.8969421 24.1936498,16.311295 C24.6031649,16.7256479 24.6017648,17.3962361 24.1915498,17.8084714 L20.0326968,21.9887063 L24.1656488,26.1957648 C24.5737638,26.6115295 24.5716637,27.2814118 24.1593486,27.6929412 C23.954941,27.8976471 23.6875312,28 23.4201214,28 C23.1499114,28 22.8797015,27.8955294 22.6745939,27.6865883 Z"></path> </g> </g> </svg> </button> <button class="tabnav-paddle tabnav-paddle-right" aria-label="Next item" tabindex="-1"> <svg width="7px" height="12px" viewBox="0 0 7 12" xmlns="http://www.w3.org/2000/svg"> <g transform="translate(-41.5, -32)"> <g transform="translate(22, 16)"> <path fill="currentcolor" d="M20.5798786,28 C20.3124688,28 20.045059,27.8976471 19.8406514,27.6929412 C19.4283363,27.2814118 19.4262362,26.6115295 19.8343512,26.1957648 L23.9673032,21.9887063 L19.8084502,17.8084714 C19.3982352,17.3962361 19.3968351,16.7256479 19.8063502,16.311295 C20.2151652,15.8969421 20.8815897,15.8962362 21.2911048,16.3091774 L26.191285,21.234824 C26.6015001,21.6470593 26.6029002,22.314824 26.1954852,22.7298827 L21.3254061,27.6865883 C21.1202985,27.8955294 20.8500886,28 20.5798786,28"></path> </g> </g> </svg> </button> </div> </div> </div> <div class="zoom-gallery-captions captions-gallery ps-spacing-large-32 ps-spacing-medium-16"> <div class="gallery-caption caption-show" id="zoom-gallery-caption-0" data-captions-gallery-item> <p class="ps-swatch-secondary typography-ps-slide-gallery-caption"><strong>0.5x</strong> Macro</p> </div> <div class="gallery-caption " id="zoom-gallery-caption-1" data-captions-gallery-item> <p class="ps-swatch-secondary typography-ps-slide-gallery-caption"><strong>0.5x</strong> Ultra Wide</p> </div> <div class="gallery-caption " id="zoom-gallery-caption-2" data-captions-gallery-item> <p class="ps-swatch-secondary typography-ps-slide-gallery-caption"><strong>1x</strong> Fusion 24 mm</p> </div> <div class="gallery-caption " id="zoom-gallery-caption-3" data-captions-gallery-item> <p class="ps-swatch-secondary typography-ps-slide-gallery-caption"><strong>1.2x</strong> Fusion 28 mm</p> </div> <div class="gallery-caption " id="zoom-gallery-caption-4" data-captions-gallery-item> <p class="ps-swatch-secondary typography-ps-slide-gallery-caption"><strong>1.5x</strong> Fusion 35 mm</p> </div> <div class="gallery-caption " id="zoom-gallery-caption-5" data-captions-gallery-item> <p class="ps-swatch-secondary typography-ps-slide-gallery-caption"><strong>2x</strong> Telephoto</p> </div> <div class="gallery-caption " id="zoom-gallery-caption-6" data-captions-gallery-item> <p class="ps-swatch-secondary typography-ps-slide-gallery-caption"><strong>5x</strong> Telephoto</p> </div> </div> </div> <div class="item-container"> <div id="gallery-item-0" data-analytics-gallery-item-id="macro" aria-describedby="gallery-caption-0" data-ac-gallery-item="0" class="gallery-item landscape" role="tabpanel"> <figure role="img" class="configurator-gallery-image">Macro - <strong>0.5x</strong> Macro</figure> <picture id="overview-camera-system-zoom-gallery-macro-1" class="overview-camera-system-zoom-gallery-macro zoom-gallery-image" data-lazy> <source data-empty srcset="data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" media="(min-width:0px)" /> <img src="/v/iphone-16-pro/c/images/overview/camera-system/zoom-gallery/macro__n1qy7scdy6qi_xlarge.jpg" onload="window.__lp?.(event)" alt="Close-up of a woman with windblown hair demonstrating the 0.5x Macro setting"> </picture> <noscript> <picture class="overview-camera-system-zoom-gallery-macro zoom-gallery-image"> <source srcset="/v/iphone-16-pro/c/images/overview/camera-system/zoom-gallery/macro__n1qy7scdy6qi_xsmall.jpg, /v/iphone-16-pro/c/images/overview/camera-system/zoom-gallery/macro__n1qy7scdy6qi_xsmall_2x.jpg 2x" media="(max-width:480px)" /><source srcset="/v/iphone-16-pro/c/images/overview/camera-system/zoom-gallery/macro__n1qy7scdy6qi_small.jpg, /v/iphone-16-pro/c/images/overview/camera-system/zoom-gallery/macro__n1qy7scdy6qi_small_2x.jpg 2x" media="(max-width:734px)" /><source srcset="/v/iphone-16-pro/c/images/overview/camera-system/zoom-gallery/macro__n1qy7scdy6qi_medium.jpg, /v/iphone-16-pro/c/images/overview/camera-system/zoom-gallery/macro__n1qy7scdy6qi_medium_2x.jpg 2x" media="(max-width:1068px)" /><source srcset="/v/iphone-16-pro/c/images/overview/camera-system/zoom-gallery/macro__n1qy7scdy6qi_large.jpg, /v/iphone-16-pro/c/images/overview/camera-system/zoom-gallery/macro__n1qy7scdy6qi_large_2x.jpg 2x" media="(max-width:1440px)" /><source srcset="/v/iphone-16-pro/c/images/overview/camera-system/zoom-gallery/macro__n1qy7scdy6qi_xlarge.jpg, /v/iphone-16-pro/c/images/overview/camera-system/zoom-gallery/macro__n1qy7scdy6qi_xlarge_2x.jpg 2x" media="(min-width:0px)" /> <img src="/v/iphone-16-pro/c/images/overview/camera-system/zoom-gallery/macro__n1qy7scdy6qi_xlarge.jpg" alt="Close-up of a woman with windblown hair demonstrating the 0.5x Macro setting" > </picture> </noscript> </div> <div id="gallery-item-1" data-analytics-gallery-item-id="13mm" aria-describedby="gallery-caption-1" data-ac-gallery-item="1" class="gallery-item landscape" role="tabpanel"> <figure role="img" class="configurator-gallery-image">13 mm - <strong>0.5x</strong> Ultra Wide</figure> <picture id="overview-camera-system-zoom-gallery-13mm-1" class="overview-camera-system-zoom-gallery-13mm zoom-gallery-image" data-lazy> <source data-empty srcset="data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" media="(min-width:0px)" /> <img src="/v/iphone-16-pro/c/images/overview/camera-system/zoom-gallery/13mm__dj995tp6l066_xlarge.jpg" onload="window.__lp?.(event)" alt="A landscape photo demonstrating the 0.5x Ultra Wide setting"> </picture> <noscript> <picture class="overview-camera-system-zoom-gallery-13mm zoom-gallery-image"> <source srcset="/v/iphone-16-pro/c/images/overview/camera-system/zoom-gallery/13mm__dj995tp6l066_xsmall.jpg, /v/iphone-16-pro/c/images/overview/camera-system/zoom-gallery/13mm__dj995tp6l066_xsmall_2x.jpg 2x" media="(max-width:480px)" /><source srcset="/v/iphone-16-pro/c/images/overview/camera-system/zoom-gallery/13mm__dj995tp6l066_small.jpg, /v/iphone-16-pro/c/images/overview/camera-system/zoom-gallery/13mm__dj995tp6l066_small_2x.jpg 2x" media="(max-width:734px)" /><source srcset="/v/iphone-16-pro/c/images/overview/camera-system/zoom-gallery/13mm__dj995tp6l066_medium.jpg, /v/iphone-16-pro/c/images/overview/camera-system/zoom-gallery/13mm__dj995tp6l066_medium_2x.jpg 2x" media="(max-width:1068px)" /><source srcset="/v/iphone-16-pro/c/images/overview/camera-system/zoom-gallery/13mm__dj995tp6l066_large.jpg, /v/iphone-16-pro/c/images/overview/camera-system/zoom-gallery/13mm__dj995tp6l066_large_2x.jpg 2x" media="(max-width:1440px)" /><source srcset="/v/iphone-16-pro/c/images/overview/camera-system/zoom-gallery/13mm__dj995tp6l066_xlarge.jpg, /v/iphone-16-pro/c/images/overview/camera-system/zoom-gallery/13mm__dj995tp6l066_xlarge_2x.jpg 2x" media="(min-width:0px)" /> <img src="/v/iphone-16-pro/c/images/overview/camera-system/zoom-gallery/13mm__dj995tp6l066_xlarge.jpg" alt="A landscape photo demonstrating the 0.5x Ultra Wide setting" > </picture> </noscript> </div> <div id="gallery-item-2" data-analytics-gallery-item-id="24mm" aria-describedby="gallery-caption-2" data-ac-gallery-item="2" class="gallery-item landscape" role="tabpanel"> <figure role="img" class="configurator-gallery-image">24 mm - <strong>1x</strong> Fusion 24 mm</figure> <picture id="overview-camera-system-zoom-gallery-24mm-1" class="overview-camera-system-zoom-gallery-24mm zoom-gallery-image" data-lazy> <source data-empty srcset="data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" media="(min-width:0px)" /> <img src="/v/iphone-16-pro/c/images/overview/camera-system/zoom-gallery/24mm__evvsnq405iye_xlarge.jpg" onload="window.__lp?.(event)" alt="A landscape photo demonstrating the 1x Fusion 24 mm setting"> </picture> <noscript> <picture class="overview-camera-system-zoom-gallery-24mm zoom-gallery-image"> <source srcset="/v/iphone-16-pro/c/images/overview/camera-system/zoom-gallery/24mm__evvsnq405iye_xsmall.jpg, /v/iphone-16-pro/c/images/overview/camera-system/zoom-gallery/24mm__evvsnq405iye_xsmall_2x.jpg 2x" media="(max-width:480px)" /><source srcset="/v/iphone-16-pro/c/images/overview/camera-system/zoom-gallery/24mm__evvsnq405iye_small.jpg, /v/iphone-16-pro/c/images/overview/camera-system/zoom-gallery/24mm__evvsnq405iye_small_2x.jpg 2x" media="(max-width:734px)" /><source srcset="/v/iphone-16-pro/c/images/overview/camera-system/zoom-gallery/24mm__evvsnq405iye_medium.jpg, /v/iphone-16-pro/c/images/overview/camera-system/zoom-gallery/24mm__evvsnq405iye_medium_2x.jpg 2x" media="(max-width:1068px)" /><source srcset="/v/iphone-16-pro/c/images/overview/camera-system/zoom-gallery/24mm__evvsnq405iye_large.jpg, /v/iphone-16-pro/c/images/overview/camera-system/zoom-gallery/24mm__evvsnq405iye_large_2x.jpg 2x" media="(max-width:1440px)" /><source srcset="/v/iphone-16-pro/c/images/overview/camera-system/zoom-gallery/24mm__evvsnq405iye_xlarge.jpg, /v/iphone-16-pro/c/images/overview/camera-system/zoom-gallery/24mm__evvsnq405iye_xlarge_2x.jpg 2x" media="(min-width:0px)" /> <img src="/v/iphone-16-pro/c/images/overview/camera-system/zoom-gallery/24mm__evvsnq405iye_xlarge.jpg" alt="A landscape photo demonstrating the 1x Fusion 24 mm setting" > </picture> </noscript> </div> <div id="gallery-item-3" data-analytics-gallery-item-id="28mm" aria-describedby="gallery-caption-3" data-ac-gallery-item="3" class="gallery-item landscape" role="tabpanel"> <figure role="img" class="configurator-gallery-image">28 mm - <strong>1.2x</strong> Fusion 28 mm</figure> <picture id="overview-camera-system-zoom-gallery-28mm-1" class="overview-camera-system-zoom-gallery-28mm zoom-gallery-image" data-lazy> <source data-empty srcset="data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" media="(min-width:0px)" /> <img src="/v/iphone-16-pro/c/images/overview/camera-system/zoom-gallery/28mm__du3mwh4nbeye_xlarge.jpg" onload="window.__lp?.(event)" alt="A landscape photo demonstrating the 1.2x Fusion 28 mm setting"> </picture> <noscript> <picture class="overview-camera-system-zoom-gallery-28mm zoom-gallery-image"> <source srcset="/v/iphone-16-pro/c/images/overview/camera-system/zoom-gallery/28mm__du3mwh4nbeye_xsmall.jpg, /v/iphone-16-pro/c/images/overview/camera-system/zoom-gallery/28mm__du3mwh4nbeye_xsmall_2x.jpg 2x" media="(max-width:480px)" /><source srcset="/v/iphone-16-pro/c/images/overview/camera-system/zoom-gallery/28mm__du3mwh4nbeye_small.jpg, /v/iphone-16-pro/c/images/overview/camera-system/zoom-gallery/28mm__du3mwh4nbeye_small_2x.jpg 2x" media="(max-width:734px)" /><source srcset="/v/iphone-16-pro/c/images/overview/camera-system/zoom-gallery/28mm__du3mwh4nbeye_medium.jpg, /v/iphone-16-pro/c/images/overview/camera-system/zoom-gallery/28mm__du3mwh4nbeye_medium_2x.jpg 2x" media="(max-width:1068px)" /><source srcset="/v/iphone-16-pro/c/images/overview/camera-system/zoom-gallery/28mm__du3mwh4nbeye_large.jpg, /v/iphone-16-pro/c/images/overview/camera-system/zoom-gallery/28mm__du3mwh4nbeye_large_2x.jpg 2x" media="(max-width:1440px)" /><source srcset="/v/iphone-16-pro/c/images/overview/camera-system/zoom-gallery/28mm__du3mwh4nbeye_xlarge.jpg, /v/iphone-16-pro/c/images/overview/camera-system/zoom-gallery/28mm__du3mwh4nbeye_xlarge_2x.jpg 2x" media="(min-width:0px)" /> <img src="/v/iphone-16-pro/c/images/overview/camera-system/zoom-gallery/28mm__du3mwh4nbeye_xlarge.jpg" alt="A landscape photo demonstrating the 1.2x Fusion 28 mm setting" > </picture> </noscript> </div> <div id="gallery-item-4" data-analytics-gallery-item-id="35mm" aria-describedby="gallery-caption-4" data-ac-gallery-item="4" class="gallery-item landscape" role="tabpanel"> <figure role="img" class="configurator-gallery-image">35 mm - <strong>1.5x</strong> Fusion 35 mm</figure> <picture id="overview-camera-system-zoom-gallery-35mm-1" class="overview-camera-system-zoom-gallery-35mm zoom-gallery-image" data-lazy> <source data-empty srcset="data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" media="(min-width:0px)" /> <img src="/v/iphone-16-pro/c/images/overview/camera-system/zoom-gallery/35mm__c0a8s9ucto02_xlarge.jpg" onload="window.__lp?.(event)" alt="A landscape photo demonstrating the 1.5x Fusion 35 mm setting"> </picture> <noscript> <picture class="overview-camera-system-zoom-gallery-35mm zoom-gallery-image"> <source srcset="/v/iphone-16-pro/c/images/overview/camera-system/zoom-gallery/35mm__c0a8s9ucto02_xsmall.jpg, /v/iphone-16-pro/c/images/overview/camera-system/zoom-gallery/35mm__c0a8s9ucto02_xsmall_2x.jpg 2x" media="(max-width:480px)" /><source srcset="/v/iphone-16-pro/c/images/overview/camera-system/zoom-gallery/35mm__c0a8s9ucto02_small.jpg, /v/iphone-16-pro/c/images/overview/camera-system/zoom-gallery/35mm__c0a8s9ucto02_small_2x.jpg 2x" media="(max-width:734px)" /><source srcset="/v/iphone-16-pro/c/images/overview/camera-system/zoom-gallery/35mm__c0a8s9ucto02_medium.jpg, /v/iphone-16-pro/c/images/overview/camera-system/zoom-gallery/35mm__c0a8s9ucto02_medium_2x.jpg 2x" media="(max-width:1068px)" /><source srcset="/v/iphone-16-pro/c/images/overview/camera-system/zoom-gallery/35mm__c0a8s9ucto02_large.jpg, /v/iphone-16-pro/c/images/overview/camera-system/zoom-gallery/35mm__c0a8s9ucto02_large_2x.jpg 2x" media="(max-width:1440px)" /><source srcset="/v/iphone-16-pro/c/images/overview/camera-system/zoom-gallery/35mm__c0a8s9ucto02_xlarge.jpg, /v/iphone-16-pro/c/images/overview/camera-system/zoom-gallery/35mm__c0a8s9ucto02_xlarge_2x.jpg 2x" media="(min-width:0px)" /> <img src="/v/iphone-16-pro/c/images/overview/camera-system/zoom-gallery/35mm__c0a8s9ucto02_xlarge.jpg" alt="A landscape photo demonstrating the 1.5x Fusion 35 mm setting" > </picture> </noscript> </div> <div id="gallery-item-5" data-analytics-gallery-item-id="48mm" aria-describedby="gallery-caption-5" data-ac-gallery-item="5" class="gallery-item landscape" role="tabpanel"> <figure role="img" class="configurator-gallery-image">48 mm - <strong>2x</strong> Telephoto</figure> <picture id="overview-camera-system-zoom-gallery-48mm-1" class="overview-camera-system-zoom-gallery-48mm zoom-gallery-image" data-lazy> <source data-empty srcset="data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" media="(min-width:0px)" /> <img src="/v/iphone-16-pro/c/images/overview/camera-system/zoom-gallery/48mm__dvculcs2aaie_xlarge.jpg" onload="window.__lp?.(event)" alt="A landscape photo demonstrating the 2x Telephoto setting"> </picture> <noscript> <picture class="overview-camera-system-zoom-gallery-48mm zoom-gallery-image"> <source srcset="/v/iphone-16-pro/c/images/overview/camera-system/zoom-gallery/48mm__dvculcs2aaie_xsmall.jpg, /v/iphone-16-pro/c/images/overview/camera-system/zoom-gallery/48mm__dvculcs2aaie_xsmall_2x.jpg 2x" media="(max-width:480px)" /><source srcset="/v/iphone-16-pro/c/images/overview/camera-system/zoom-gallery/48mm__dvculcs2aaie_small.jpg, /v/iphone-16-pro/c/images/overview/camera-system/zoom-gallery/48mm__dvculcs2aaie_small_2x.jpg 2x" media="(max-width:734px)" /><source srcset="/v/iphone-16-pro/c/images/overview/camera-system/zoom-gallery/48mm__dvculcs2aaie_medium.jpg, /v/iphone-16-pro/c/images/overview/camera-system/zoom-gallery/48mm__dvculcs2aaie_medium_2x.jpg 2x" media="(max-width:1068px)" /><source srcset="/v/iphone-16-pro/c/images/overview/camera-system/zoom-gallery/48mm__dvculcs2aaie_large.jpg, /v/iphone-16-pro/c/images/overview/camera-system/zoom-gallery/48mm__dvculcs2aaie_large_2x.jpg 2x" media="(max-width:1440px)" /><source srcset="/v/iphone-16-pro/c/images/overview/camera-system/zoom-gallery/48mm__dvculcs2aaie_xlarge.jpg, /v/iphone-16-pro/c/images/overview/camera-system/zoom-gallery/48mm__dvculcs2aaie_xlarge_2x.jpg 2x" media="(min-width:0px)" /> <img src="/v/iphone-16-pro/c/images/overview/camera-system/zoom-gallery/48mm__dvculcs2aaie_xlarge.jpg" alt="A landscape photo demonstrating the 2x Telephoto setting" > </picture> </noscript> </div> <div id="gallery-item-6" data-analytics-gallery-item-id="120mm" aria-describedby="gallery-caption-6" data-ac-gallery-item="6" class="gallery-item landscape" role="tabpanel"> <figure role="img" class="configurator-gallery-image">120 mm - <strong>5x</strong> Telephoto</figure> <picture id="overview-camera-system-zoom-gallery-120mm-1" class="overview-camera-system-zoom-gallery-120mm zoom-gallery-image" data-lazy> <source data-empty srcset="data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" media="(min-width:0px)" /> <img src="/v/iphone-16-pro/c/images/overview/camera-system/zoom-gallery/120mm__9cdxnei9bnmy_xlarge.jpg" onload="window.__lp?.(event)" alt="A landscape photo demonstrating the 5x Telephoto setting"> </picture> <noscript> <picture class="overview-camera-system-zoom-gallery-120mm zoom-gallery-image"> <source srcset="/v/iphone-16-pro/c/images/overview/camera-system/zoom-gallery/120mm__9cdxnei9bnmy_xsmall.jpg, /v/iphone-16-pro/c/images/overview/camera-system/zoom-gallery/120mm__9cdxnei9bnmy_xsmall_2x.jpg 2x" media="(max-width:480px)" /><source srcset="/v/iphone-16-pro/c/images/overview/camera-system/zoom-gallery/120mm__9cdxnei9bnmy_small.jpg, /v/iphone-16-pro/c/images/overview/camera-system/zoom-gallery/120mm__9cdxnei9bnmy_small_2x.jpg 2x" media="(max-width:734px)" /><source srcset="/v/iphone-16-pro/c/images/overview/camera-system/zoom-gallery/120mm__9cdxnei9bnmy_medium.jpg, /v/iphone-16-pro/c/images/overview/camera-system/zoom-gallery/120mm__9cdxnei9bnmy_medium_2x.jpg 2x" media="(max-width:1068px)" /><source srcset="/v/iphone-16-pro/c/images/overview/camera-system/zoom-gallery/120mm__9cdxnei9bnmy_large.jpg, /v/iphone-16-pro/c/images/overview/camera-system/zoom-gallery/120mm__9cdxnei9bnmy_large_2x.jpg 2x" media="(max-width:1440px)" /><source srcset="/v/iphone-16-pro/c/images/overview/camera-system/zoom-gallery/120mm__9cdxnei9bnmy_xlarge.jpg, /v/iphone-16-pro/c/images/overview/camera-system/zoom-gallery/120mm__9cdxnei9bnmy_xlarge_2x.jpg 2x" media="(min-width:0px)" /> <img src="/v/iphone-16-pro/c/images/overview/camera-system/zoom-gallery/120mm__9cdxnei9bnmy_xlarge.jpg" alt="A landscape photo demonstrating the 5x Telephoto setting" > </picture> </noscript> </div> </div> </div> </div> <div class="lens-area"> <div class="viewport-content"> <div data-analytics-section-engagement="name:camera lenses" class="row ric-large-12 ric-large-offset-2 ric-medium-offset-1 ric-xsmall-offset-0 ps-spacing-large-128 ps-spacing-small-64 data-anim-lazy-image"> <div class="copy-wrapper row ric-xlarge-3 ric-large-4 ric-medium-4 ric-small-10 ric-xsmall-12"> <p class="copy-1 ps-swatch-secondary typography-ps-intro-semibold ric-small-10 ric-xsmall-12">More zoom? Boom. Now you can shoot in 120 mm with the 5x Telephoto camera on both Pro models and get <strong>sharper close-ups from farther away</strong>. With multiple framing options, it’s like having seven pro lenses in your pocket, everywhere you go.</p> </div> <div class="camera-lens-media-container ric-large-offset-1 ric-medium-offset-0 ric-small-offset-0 ps-spacing-small-32"> <div class="inline-media-component-container camera-lens-media screen"> <div class="video-wrapper" data-video-id="lens-media" data-component-list="InlineMediaDefault"> <video id="lens-media" preload="none" role="img" muted playsinline data-inline-media data-inline-media-basepath="/105/media/us/iphone-16-pro/2024/3616fe73-ad74-4b7f-8b93-a4c0f0b6a2d7/anim/lens/" data-inline-media-retina-enabled="true" data-inline-media-load-keyframe='{"start":"t - 100vh","end":"b"}' data-inline-media-play-keyframe='{ "start": "t - 65vh", "end": "b" }' data-inline-media-unload-at-end="true" aria-label="A traditional camera telephoto lens next to an iPhone 16 Pro with a raised Pro camera system"></video> <picture id="overview-camera-system-lens-endframe-1" class="overview-camera-system-lens-endframe fallback-frame" data-lazy data-download-area-keyframe='{"start": "t - 150vh", "end": "b", "disabledWhen": "inline-media"}'> <source data-empty srcset="data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" media="(min-width:0px)" /> <img src="/v/iphone-16-pro/c/images/overview/camera-system/lens_endframe__b4rurugocaeu_xlarge.jpg" onload="window.__lp?.(event)" alt> </picture> <noscript> <picture class="overview-camera-system-lens-endframe fallback-frame"> <source srcset="/v/iphone-16-pro/c/images/overview/camera-system/lens_endframe__b4rurugocaeu_xsmall.jpg, /v/iphone-16-pro/c/images/overview/camera-system/lens_endframe__b4rurugocaeu_xsmall_2x.jpg 2x" media="(max-width:480px)" /><source srcset="/v/iphone-16-pro/c/images/overview/camera-system/lens_endframe__b4rurugocaeu_small.jpg, /v/iphone-16-pro/c/images/overview/camera-system/lens_endframe__b4rurugocaeu_small_2x.jpg 2x" media="(max-width:734px)" /><source srcset="/v/iphone-16-pro/c/images/overview/camera-system/lens_endframe__b4rurugocaeu_medium.jpg, /v/iphone-16-pro/c/images/overview/camera-system/lens_endframe__b4rurugocaeu_medium_2x.jpg 2x" media="(max-width:1068px)" /><source srcset="/v/iphone-16-pro/c/images/overview/camera-system/lens_endframe__b4rurugocaeu_large.jpg, /v/iphone-16-pro/c/images/overview/camera-system/lens_endframe__b4rurugocaeu_large_2x.jpg 2x" media="(max-width:1440px)" /><source srcset="/v/iphone-16-pro/c/images/overview/camera-system/lens_endframe__b4rurugocaeu_xlarge.jpg, /v/iphone-16-pro/c/images/overview/camera-system/lens_endframe__b4rurugocaeu_xlarge_2x.jpg 2x" media="(min-width:0px)" /> <img src="/v/iphone-16-pro/c/images/overview/camera-system/lens_endframe__b4rurugocaeu_xlarge.jpg" alt > </picture> </noscript> <picture id="overview-camera-system-lens-endframe-2" class="overview-camera-system-lens-endframe end-frame" data-lazy data-download-area-keyframe="{"start":"a0t - 150vh","end":"a0b","anchors":[".section-camera-system"]}"> <source data-empty srcset="data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" media="(min-width:0px)" /> <img src="/v/iphone-16-pro/c/images/overview/camera-system/lens_endframe__b4rurugocaeu_xlarge.jpg" onload="window.__lp?.(event)" alt> </picture> <noscript> <picture class="overview-camera-system-lens-endframe end-frame"> <source srcset="/v/iphone-16-pro/c/images/overview/camera-system/lens_endframe__b4rurugocaeu_xsmall.jpg, /v/iphone-16-pro/c/images/overview/camera-system/lens_endframe__b4rurugocaeu_xsmall_2x.jpg 2x" media="(max-width:480px)" /><source srcset="/v/iphone-16-pro/c/images/overview/camera-system/lens_endframe__b4rurugocaeu_small.jpg, /v/iphone-16-pro/c/images/overview/camera-system/lens_endframe__b4rurugocaeu_small_2x.jpg 2x" media="(max-width:734px)" /><source srcset="/v/iphone-16-pro/c/images/overview/camera-system/lens_endframe__b4rurugocaeu_medium.jpg, /v/iphone-16-pro/c/images/overview/camera-system/lens_endframe__b4rurugocaeu_medium_2x.jpg 2x" media="(max-width:1068px)" /><source srcset="/v/iphone-16-pro/c/images/overview/camera-system/lens_endframe__b4rurugocaeu_large.jpg, /v/iphone-16-pro/c/images/overview/camera-system/lens_endframe__b4rurugocaeu_large_2x.jpg 2x" media="(max-width:1440px)" /><source srcset="/v/iphone-16-pro/c/images/overview/camera-system/lens_endframe__b4rurugocaeu_xlarge.jpg, /v/iphone-16-pro/c/images/overview/camera-system/lens_endframe__b4rurugocaeu_xlarge_2x.jpg 2x" media="(min-width:0px)" /> <img src="/v/iphone-16-pro/c/images/overview/camera-system/lens_endframe__b4rurugocaeu_xlarge.jpg" alt > </picture> </noscript> <picture id="overview-camera-system-lens-startframe-1" class="overview-camera-system-lens-startframe start-frame" data-lazy data-download-area-keyframe="{"start":"a0t - 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Camera System"> <div class="product-story-wrapper" data-component-list="AllAccessPassL2"> <p class="image-focus-wrapper"> <picture id="overview-camera-system-modal-sharper-shots-1" class="overview-camera-system-modal-sharper-shots" data-lazy> <source data-empty srcset="data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" media="(min-width:0px)" /> <img src="/v/iphone-16-pro/c/images/overview/camera-system/modal_sharper_shots__e5dekt28r4k2_xlarge.jpg" onload="window.__lp?.(event)" alt="Two hands hold iPhone 16 Pro as they shoot a wildlife photo with the 5x Telephoto camera"> </picture> <noscript> <picture class="overview-camera-system-modal-sharper-shots"> <source srcset="/v/iphone-16-pro/c/images/overview/camera-system/modal_sharper_shots__e5dekt28r4k2_xsmall.jpg, /v/iphone-16-pro/c/images/overview/camera-system/modal_sharper_shots__e5dekt28r4k2_xsmall_2x.jpg 2x" media="(max-width:480px)" /><source srcset="/v/iphone-16-pro/c/images/overview/camera-system/modal_sharper_shots__e5dekt28r4k2_small.jpg, /v/iphone-16-pro/c/images/overview/camera-system/modal_sharper_shots__e5dekt28r4k2_small_2x.jpg 2x" media="(max-width:734px)" /><source srcset="/v/iphone-16-pro/c/images/overview/camera-system/modal_sharper_shots__e5dekt28r4k2_medium.jpg, /v/iphone-16-pro/c/images/overview/camera-system/modal_sharper_shots__e5dekt28r4k2_medium_2x.jpg 2x" media="(max-width:1068px)" /><source srcset="/v/iphone-16-pro/c/images/overview/camera-system/modal_sharper_shots__e5dekt28r4k2_large.jpg, /v/iphone-16-pro/c/images/overview/camera-system/modal_sharper_shots__e5dekt28r4k2_large_2x.jpg 2x" media="(max-width:1440px)" /><source srcset="/v/iphone-16-pro/c/images/overview/camera-system/modal_sharper_shots__e5dekt28r4k2_xlarge.jpg, /v/iphone-16-pro/c/images/overview/camera-system/modal_sharper_shots__e5dekt28r4k2_xlarge_2x.jpg 2x" media="(min-width:0px)" /> <img src="/v/iphone-16-pro/c/images/overview/camera-system/modal_sharper_shots__e5dekt28r4k2_xlarge.jpg" alt="Two hands hold iPhone 16 Pro as they shoot a wildlife photo with the 5x Telephoto camera" > </picture> </noscript> </p> <div class="viewport-content"> <div class="row"> <div class="column column-headline xlarge-3 xlarge-offset-2 large-4 large-offset-1 small-10"> <h2 class="typography-ps-headline-reduced">Sharper shots. <br class="large" /><br class="medium" />By far.</h2> </div> <div class="column column-copy xlarge-4 large-5 large-offset-1 small-10"> <p class="ps-swatch-secondary typography-ps-modal-body">The 5x Telephoto camera has the longest optical zoom in an iPhone. To make it fit inside our compact Pro camera system, we used a <strong>state‑of‑the‑art tetraprism design</strong> — a folded glass structure below the lens — to reflect light rays four times over. This allows light to travel for longer in the same space, giving you a focal length that really goes the distance.</p> </div> </div> </div> </div> </div> <div class="ric-modal-close-button-wrapper" data-modal-close-button-wrapper> <button aria-label="Close this modal" class="ric-modal-close-button" data-modal-close-button data-modal-close> <span class="ric-modal-close-icon" data-modal-close-icon > <svg class="icon-control icon-control-close" xmlns="http://www.w3.org/2000/svg" viewBox="0 0 36 36"> <path d="m20.1211 18 3.4395-3.4395c.5859-.5854.5859-1.5356 0-2.1211-.5859-.5859-1.5352-.5859-2.1211 0l-3.4395 3.4395-3.4395-3.4395c-.5859-.5859-1.5352-.5859-2.1211 0-.5859.5854-.5859 1.5356 0 2.1211l3.4395 3.4395-3.4395 3.4395c-.5859.5854-.5859 1.5356 0 2.1211.293.293.6768.4395 1.0605.4395s.7676-.1465 1.0605-.4395l3.4395-3.4395 3.4395 3.4395c.293.293.6768.4395 1.0605.4395s.7676-.1465 1.0605-.4395c.5859-.5854.5859-1.5356 0-2.1211l-3.4395-3.4395z"></path> </svg> </span> </button> </div> </div> </div> </div> <div class="all-access-pass__container"> <div class="all-access-pass inactive " id="aap-base-button-test-1" data-aap-type="base-button" data-aap-level="1" data-aap-kf="{"start": "a0t - 75vh", "end": "a1t - 75vh", "anchors": [".section-camera-system", ".section-photographic-styles"]}" data-aap-name="all-access-pass" data-aap-enabled="true"> <div class="all-access-pass__background"> <button class="aap-base-button" data-modal-open="ps-modal-camera-system" data-focus-expression="{"expression": "a0t - 25vh", "anchors": [".section-camera-system"], "tabindex": "0"}" data-focus-enabled-when="enhanced" data-analytics-title="open modal | camera system" data-analytics-click="prop3:open modal | camera system" data-analytics-intrapage-link> <span class="aap-base-button__text typography-all-access-pass-base-text">Zoom in on 5x Telephoto</span> <span class="aap-base-button__icon"> <svg class="icon-control icon-control-plus" xmlns="http://www.w3.org/2000/svg" viewBox="0 0 36 36"> <path d="m24 16.5h-4.5v-4.5c0-.8286-.6719-1.5-1.5-1.5s-1.5.6714-1.5 1.5v4.5h-4.5c-.8281 0-1.5.6714-1.5 1.5s.6719 1.5 1.5 1.5h4.5v4.5c0 .8286.6719 1.5 1.5 1.5s1.5-.6714 1.5-1.5v-4.5h4.5c.8281 0 1.5-.6714 1.5-1.5s-.6719-1.5-1.5-1.5z"></path> </svg> </span> </button> </div> </div> </div> </section> <section class="section section-photographic-styles no-pad-top" data-anim-scroll-group="Photographic Styles" data-aap-hide-kf='{"start": "a0t - 75vh", "end": "a0b - 75vh", "anchors": [".section-photographic-styles"]}'> <h3 class="visuallyhidden">Photographic Styles</h3> <h4 class="visuallyhidden">Choose your Photographic Style. 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in="layer-5-offsetted"/> <feMergeNode in="layer-6-offsetted"/> <feMergeNode in="layer-7-offsetted"/> <feMergeNode in="layer-0-offsetted"/> <feMergeNode in="SourceGraphic"/> </feMerge> </filter> <filter id="glow-4-ios" color-interpolation-filters="sRGB" filterUnits="userSpaceOnUse" x="-50%" y="-50%" width="200%" Height="200%"> <feGaussianBlur in="SourceGraphic" data-target-blur="4" stdDeviation="4" result="blur4"/> <feGaussianBlur in="SourceGraphic" data-target-blur="12" stdDeviation="12" result="blur12"/> <feGaussianBlur in="SourceGraphic" data-target-blur="9" stdDeviation="9" result="blur9"/> <feGaussianBlur in="SourceGraphic" data-target-blur="12" stdDeviation="12" result="blur12"/> <feColorMatrix in="blur4" result="color-0-blur" type="matrix" values="1 0 0 0 0 0 0.9803921568627451 0 0 0 0 0 0.9647058823529412 0 0 0 0 0 0.8 0" /> <feOffset in="color-0-blur" result="layer-0-offsetted" dx="0" dy="0" data-target-offset-y="0"/> <feColorMatrix in="blur12" result="color-1-blur" type="matrix" values="0.8156862745098039 0 0 0 0 0 0.49411764705882355 0 0 0 0 0 0.2627450980392157 0 0 0 0 0 1 0" /> <feOffset in="color-1-blur" result="layer-1-offsetted" dx="0" dy="2" data-target-offset-y="2"/> <feColorMatrix in="blur9" result="color-2-blur" type="matrix" values="1 0 0 0 0 0 0.6666666666666666 0 0 0 0 0 0.36470588235294116 0 0 0 0 0 0.65 0" /> <feOffset in="color-2-blur" result="layer-2-offsetted" dx="0" dy="2" data-target-offset-y="2"/> <feColorMatrix in="blur12" result="color-3-blur" type="matrix" values="1 0 0 0 0 0 0.611764705882353 0 0 0 0 0 0.39215686274509803 0 0 0 0 0 1 0" /> <feOffset in="color-3-blur" result="layer-3-offsetted" dx="0" dy="2" data-target-offset-y="2"/> <feColorMatrix in="blur12" result="color-4-blur" type="matrix" values="0.4549019607843137 0 0 0 0 0 0.16470588235294117 0 0 0 0 0 0 0 0 0 0 0 1 0" /> <feOffset in="color-4-blur" result="layer-4-offsetted" dx="0" dy="12" data-target-offset-y="12"/> <feColorMatrix in="blur12" result="color-5-blur" type="matrix" values="0.4235294117647059 0 0 0 0 0 0.19607843137254902 0 0 0 0 0 0.11372549019607843 0 0 0 0 0 1 0" /> <feOffset in="color-5-blur" result="layer-5-offsetted" dx="0" dy="12" data-target-offset-y="12"/> <feColorMatrix in="blur12" result="color-6-blur" type="matrix" values="0.21176470588235294 0 0 0 0 0 0.10980392156862745 0 0 0 0 0 0.07450980392156863 0 0 0 0 0 1 0" /> <feOffset in="color-6-blur" result="layer-6-offsetted" dx="0" dy="12" data-target-offset-y="12"/> <feColorMatrix in="blur12" result="color-7-blur" type="matrix" values="0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0.68 0" /> <feOffset in="color-7-blur" result="layer-7-offsetted" dx="0" dy="12" data-target-offset-y="12"/> <feMerge> <feMergeNode in="layer-0-offsetted"/> <feMergeNode in="layer-1-offsetted"/> <feMergeNode in="layer-2-offsetted"/> <feMergeNode in="layer-3-offsetted"/> <feMergeNode in="layer-4-offsetted"/> <feMergeNode in="layer-5-offsetted"/> <feMergeNode in="layer-6-offsetted"/> <feMergeNode in="layer-7-offsetted"/> <feMergeNode in="layer-0-offsetted"/> <feMergeNode in="SourceGraphic"/> </feMerge> </filter> </defs> </svg> <div class='base-text'> Choose your<br />Photographic Style.<br />Change it up. Change it back. </div> <div class='glow-text' aria-hidden='true'> Choose your<br /><span class="filter" style="filter: url('#glow-4')">Photographic Style.</span><br />Change it up. Change it back. </div> </div> </h4> </div> </div> <div class='styles-gallery ps-spacing-large-112 ps-spacing-medium-80 ps-spacing-small-40' data-analytics-section-engagement="name:photographic styles intro" data-component-list='FilterGallery' aria-label="A portrait demonstrating Photographic Styles" role="img"> <div class="ref-scale-container viewport-content"></div> <div class='styles-list'> <div class="frame"></div> <div class='content-group'> <div class='style reveal default' role='img' data-anim-lazy-image></div> <div class='style reveal color' role='img' data-anim-lazy-image></div> <div class='style bw' role='img' data-anim-lazy-image></div> <div class="overlay"> <div class="slide"> <div class="corner top left"></div> <div class="rect top"></div> <div class="corner top right"></div> <div class="rect right"></div> <div class="corner bottom right"></div> <div class="rect bottom"></div> <div class="corner bottom left"></div> <div class="rect left"></div> </div> <div class="slide"> <div class="corner top left"></div> <div class="rect top"></div> <div class="corner top right"></div> <div class="rect right"></div> <div class="corner bottom right"></div> <div class="rect bottom"></div> <div class="corner bottom left"></div> <div class="rect left"></div> </div> <div class="slide"> <div class="corner top left"></div> <div class="rect top"></div> <div class="corner top right"></div> <div class="rect right"></div> <div class="corner bottom right"></div> <div class="rect bottom"></div> <div class="corner bottom left"></div> <div class="rect left"></div> </div> </div> </div> </div> </div> <div class="viewport-content"> <p class="styles-footer ps-swatch-secondary typography-ps-intro-semibold ps-spacing-large-64 ps-spacing-medium-32 ric-large-6 ric-medium-8 ric-small-10 large-centered">Our latest generation of Photographic Styles gives you greater creative flexibility than ever before, so you can <strong>make every photo even more you</strong>. And thanks to advances in our image pipeline, you can now reverse any style, anytime.</p> <div class="ps-spacing-large-128 ps-spacing-medium-96 ps-spacing-small-80 ric-xlarge-8 ric-large-10 ric-medium-10 ric-small-12 large-centered styles-features-container-base"> <div class="feature-wrapper" data-analytics-section-engagement="name:styles - skin tone"> <div class="device ric-xlarge-3 ric-large-4 ric-medium-5 ric-small-12 skin-tone-device-base"> <picture id="overview-photographic-styles-tone-1" class="overview-photographic-styles-tone ps-image tone image0" data-lazy data-download-area-keyframe='{"start": "a0t - 200vh", "end": "a0b + 100vh", "anchors": [".section-photographic-styles"]}'> <source data-empty srcset="data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" media="(min-width:0px)" /> <img src="/v/iphone-16-pro/c/images/overview/photographic-styles/tone__cjmevyop7r7m_large.jpg" onload="window.__lp?.(event)" alt="Demonstration of how to select Photographic Styles shown on an iPhone 16 Pro in Black Titanium"> </picture> <noscript> <picture class="overview-photographic-styles-tone ps-image tone image0"> <source srcset="/v/iphone-16-pro/c/images/overview/photographic-styles/tone__cjmevyop7r7m_xsmall.jpg, /v/iphone-16-pro/c/images/overview/photographic-styles/tone__cjmevyop7r7m_xsmall_2x.jpg 2x" media="(max-width:480px)" /><source srcset="/v/iphone-16-pro/c/images/overview/photographic-styles/tone__cjmevyop7r7m_small.jpg, /v/iphone-16-pro/c/images/overview/photographic-styles/tone__cjmevyop7r7m_small_2x.jpg 2x" media="(max-width:734px)" /><source srcset="/v/iphone-16-pro/c/images/overview/photographic-styles/tone__cjmevyop7r7m_medium.jpg, /v/iphone-16-pro/c/images/overview/photographic-styles/tone__cjmevyop7r7m_medium_2x.jpg 2x" media="(max-width:1068px)" /><source srcset="/v/iphone-16-pro/c/images/overview/photographic-styles/tone__cjmevyop7r7m_large.jpg, /v/iphone-16-pro/c/images/overview/photographic-styles/tone__cjmevyop7r7m_large_2x.jpg 2x" media="(min-width:0px)" /> <img src="/v/iphone-16-pro/c/images/overview/photographic-styles/tone__cjmevyop7r7m_large.jpg" alt="Demonstration of how to select Photographic Styles shown on an iPhone 16 Pro in Black Titanium" > </picture> </noscript> </div> <div class="ps-spacing-small-48 ric-large-4 ric-medium-5 ric-small-10 feature skin-tone"> <h4 class="typography-headline-reduced">Lock in your look.</h4> <p class="ps-spacing-large-32 ps-swatch-secondary typography-ps-intro-semibold">We’ve created new styles that let you <strong>dial in your exact desired look with more advanced skin-tone rendering</strong> and set it across your photos.</p> </div> </div> <div class="ps-spacing-medium-128 feature-wrapper" data-analytics-section-engagement="name:styles - mood"> <div class="device ric-xlarge-3 ric-large-4 ric-medium-5 ric-small-12 mood-device-base"> <picture id="overview-photographic-styles-aesthetics-1" class="overview-photographic-styles-aesthetics ps-image aesthetics image1" data-lazy data-download-area-keyframe='{"start": "a0t - 200vh", "end": "a0b + 100vh", "anchors": [".section-photographic-styles"]}'> <source data-empty srcset="data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" media="(min-width:0px)" /> <img src="/v/iphone-16-pro/c/images/overview/photographic-styles/aesthetics__e28ydb357gcy_large.jpg" onload="window.__lp?.(event)" alt="Demonstration of the Luminous Photographic Style"> </picture> <noscript> <picture class="overview-photographic-styles-aesthetics ps-image aesthetics image1"> <source srcset="/v/iphone-16-pro/c/images/overview/photographic-styles/aesthetics__e28ydb357gcy_xsmall.jpg, /v/iphone-16-pro/c/images/overview/photographic-styles/aesthetics__e28ydb357gcy_xsmall_2x.jpg 2x" media="(max-width:480px)" /><source srcset="/v/iphone-16-pro/c/images/overview/photographic-styles/aesthetics__e28ydb357gcy_small.jpg, /v/iphone-16-pro/c/images/overview/photographic-styles/aesthetics__e28ydb357gcy_small_2x.jpg 2x" media="(max-width:734px)" /><source srcset="/v/iphone-16-pro/c/images/overview/photographic-styles/aesthetics__e28ydb357gcy_medium.jpg, /v/iphone-16-pro/c/images/overview/photographic-styles/aesthetics__e28ydb357gcy_medium_2x.jpg 2x" media="(max-width:1068px)" /><source srcset="/v/iphone-16-pro/c/images/overview/photographic-styles/aesthetics__e28ydb357gcy_large.jpg, /v/iphone-16-pro/c/images/overview/photographic-styles/aesthetics__e28ydb357gcy_large_2x.jpg 2x" media="(min-width:0px)" /> <img src="/v/iphone-16-pro/c/images/overview/photographic-styles/aesthetics__e28ydb357gcy_large.jpg" alt="Demonstration of the Luminous Photographic Style" > </picture> </noscript> </div> <div class="ps-spacing-small-48 ric-large-4 ric-medium-5 ric-small-10 feature mood"> <h4 class="typography-headline-reduced">Align with your aesthetic.</h4> <p class="ps-spacing-large-32 ps-swatch-secondary typography-ps-intro-semibold">Our improved image pipeline also enables more creative styles, which allow you to <strong>customize the different moods of a photo</strong> through color.</p> <p class="ps-spacing-large-32 ps-swatch-secondary typography-ps-intro-semibold">With the power of A18 Pro, you can see the style applied in a live preview — like professional color grading in real time.</p> </div> </div> <div class="ps-spacing-medium-128 feature-wrapper" data-analytics-section-engagement="name:styles - control pad"> <div class="device ric-xlarge-3 ric-large-4 ric-medium-5 ric-small-12 control-pad-device-base"> <picture id="overview-photographic-styles-megapixels-1" class="overview-photographic-styles-megapixels ps-image megapixels image2" data-lazy data-download-area-keyframe='{"start": "a0t - 200vh", "end": "a0b + 100vh", "anchors": [".section-photographic-styles"]}'> <source data-empty srcset="data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" media="(min-width:0px)" /> <img src="/v/iphone-16-pro/c/images/overview/photographic-styles/megapixels__dhiskrxv388y_large.jpg" onload="window.__lp?.(event)" alt="Demonstration of the Vibrant Photographic Style and the control pad that allows you to adjust the color and tone of a photo"> </picture> <noscript> <picture class="overview-photographic-styles-megapixels ps-image megapixels image2"> <source srcset="/v/iphone-16-pro/c/images/overview/photographic-styles/megapixels__dhiskrxv388y_xsmall.jpg, /v/iphone-16-pro/c/images/overview/photographic-styles/megapixels__dhiskrxv388y_xsmall_2x.jpg 2x" media="(max-width:480px)" /><source srcset="/v/iphone-16-pro/c/images/overview/photographic-styles/megapixels__dhiskrxv388y_small.jpg, /v/iphone-16-pro/c/images/overview/photographic-styles/megapixels__dhiskrxv388y_small_2x.jpg 2x" media="(max-width:734px)" /><source srcset="/v/iphone-16-pro/c/images/overview/photographic-styles/megapixels__dhiskrxv388y_medium.jpg, /v/iphone-16-pro/c/images/overview/photographic-styles/megapixels__dhiskrxv388y_medium_2x.jpg 2x" media="(max-width:1068px)" /><source srcset="/v/iphone-16-pro/c/images/overview/photographic-styles/megapixels__dhiskrxv388y_large.jpg, /v/iphone-16-pro/c/images/overview/photographic-styles/megapixels__dhiskrxv388y_large_2x.jpg 2x" media="(min-width:0px)" /> <img src="/v/iphone-16-pro/c/images/overview/photographic-styles/megapixels__dhiskrxv388y_large.jpg" alt="Demonstration of the Vibrant Photographic Style and the control pad that allows you to adjust the color and tone of a photo" > </picture> </noscript> </div> <div class="ps-spacing-small-48 ric-large-4 ric-medium-5 ric-small-10 feature control-pad"> <h4 class="typography-headline-reduced">Make the most of your megapixels.</h4> <p class="ps-spacing-large-32 ps-swatch-secondary typography-ps-intro-semibold">Personalize every style even more with the new control pad, which makes it <strong>easy to adjust tone and color simultaneously</strong>. You can also use the slider to adjust the intensity of the specific colors, instead of applying a one-size-fits-all approach.</p> </div> </div> </div> <div class="ps-spacing-large-48 ric-xlarge-8 ric-large-10 ric-medium-10 large-centered styles-features-container" data-component-list='PSFeaturesGallery'> <div class="device-container ric-xlarge-3 ric-large-4 ric-medium-5"> <div class="device"> <picture id="overview-photographic-styles-tone-2" class="overview-photographic-styles-tone ps-image tone image0" data-lazy data-download-area-keyframe='{"start": "a0t - 200vh", "end": "a0b + 100vh", "anchors": [".section-photographic-styles"]}'> <source data-empty srcset="data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" media="(min-width:0px)" /> <img src="/v/iphone-16-pro/c/images/overview/photographic-styles/tone__cjmevyop7r7m_large.jpg" onload="window.__lp?.(event)" alt="Demonstration of how to select Photographic Styles shown on an iPhone 16 Pro in Black Titanium"> </picture> <noscript> <picture class="overview-photographic-styles-tone ps-image tone image0"> <source srcset="/v/iphone-16-pro/c/images/overview/photographic-styles/tone__cjmevyop7r7m_xsmall.jpg, /v/iphone-16-pro/c/images/overview/photographic-styles/tone__cjmevyop7r7m_xsmall_2x.jpg 2x" media="(max-width:480px)" /><source srcset="/v/iphone-16-pro/c/images/overview/photographic-styles/tone__cjmevyop7r7m_small.jpg, /v/iphone-16-pro/c/images/overview/photographic-styles/tone__cjmevyop7r7m_small_2x.jpg 2x" media="(max-width:734px)" /><source srcset="/v/iphone-16-pro/c/images/overview/photographic-styles/tone__cjmevyop7r7m_medium.jpg, /v/iphone-16-pro/c/images/overview/photographic-styles/tone__cjmevyop7r7m_medium_2x.jpg 2x" media="(max-width:1068px)" /><source srcset="/v/iphone-16-pro/c/images/overview/photographic-styles/tone__cjmevyop7r7m_large.jpg, /v/iphone-16-pro/c/images/overview/photographic-styles/tone__cjmevyop7r7m_large_2x.jpg 2x" media="(min-width:0px)" /> <img src="/v/iphone-16-pro/c/images/overview/photographic-styles/tone__cjmevyop7r7m_large.jpg" alt="Demonstration of how to select Photographic Styles shown on an iPhone 16 Pro in Black Titanium" > </picture> </noscript> <picture id="overview-photographic-styles-aesthetics-2" class="overview-photographic-styles-aesthetics ps-image aesthetics image1" data-lazy data-download-area-keyframe='{"start": "a0t - 200vh", "end": "a0b + 100vh", "anchors": [".section-photographic-styles"]}'> <source data-empty srcset="data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" media="(min-width:0px)" /> <img src="/v/iphone-16-pro/c/images/overview/photographic-styles/aesthetics__e28ydb357gcy_large.jpg" onload="window.__lp?.(event)" alt="Demonstration of the Luminous Photographic Style"> </picture> <noscript> <picture class="overview-photographic-styles-aesthetics ps-image aesthetics image1"> <source srcset="/v/iphone-16-pro/c/images/overview/photographic-styles/aesthetics__e28ydb357gcy_xsmall.jpg, /v/iphone-16-pro/c/images/overview/photographic-styles/aesthetics__e28ydb357gcy_xsmall_2x.jpg 2x" media="(max-width:480px)" /><source srcset="/v/iphone-16-pro/c/images/overview/photographic-styles/aesthetics__e28ydb357gcy_small.jpg, /v/iphone-16-pro/c/images/overview/photographic-styles/aesthetics__e28ydb357gcy_small_2x.jpg 2x" media="(max-width:734px)" /><source srcset="/v/iphone-16-pro/c/images/overview/photographic-styles/aesthetics__e28ydb357gcy_medium.jpg, /v/iphone-16-pro/c/images/overview/photographic-styles/aesthetics__e28ydb357gcy_medium_2x.jpg 2x" media="(max-width:1068px)" /><source srcset="/v/iphone-16-pro/c/images/overview/photographic-styles/aesthetics__e28ydb357gcy_large.jpg, /v/iphone-16-pro/c/images/overview/photographic-styles/aesthetics__e28ydb357gcy_large_2x.jpg 2x" media="(min-width:0px)" /> <img src="/v/iphone-16-pro/c/images/overview/photographic-styles/aesthetics__e28ydb357gcy_large.jpg" alt="Demonstration of the Luminous Photographic Style" > </picture> </noscript> <picture id="overview-photographic-styles-megapixels-2" class="overview-photographic-styles-megapixels ps-image megapixels image2" data-lazy data-download-area-keyframe='{"start": "a0t - 200vh", "end": "a0b + 100vh", "anchors": [".section-photographic-styles"]}'> <source data-empty srcset="data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" media="(min-width:0px)" /> <img src="/v/iphone-16-pro/c/images/overview/photographic-styles/megapixels__dhiskrxv388y_large.jpg" onload="window.__lp?.(event)" alt="Demonstration of the Vibrant Photographic Style and the control pad that allows you to adjust the color and tone of a photo"> </picture> <noscript> <picture class="overview-photographic-styles-megapixels ps-image megapixels image2"> <source srcset="/v/iphone-16-pro/c/images/overview/photographic-styles/megapixels__dhiskrxv388y_xsmall.jpg, /v/iphone-16-pro/c/images/overview/photographic-styles/megapixels__dhiskrxv388y_xsmall_2x.jpg 2x" media="(max-width:480px)" /><source srcset="/v/iphone-16-pro/c/images/overview/photographic-styles/megapixels__dhiskrxv388y_small.jpg, /v/iphone-16-pro/c/images/overview/photographic-styles/megapixels__dhiskrxv388y_small_2x.jpg 2x" media="(max-width:734px)" /><source srcset="/v/iphone-16-pro/c/images/overview/photographic-styles/megapixels__dhiskrxv388y_medium.jpg, /v/iphone-16-pro/c/images/overview/photographic-styles/megapixels__dhiskrxv388y_medium_2x.jpg 2x" media="(max-width:1068px)" /><source srcset="/v/iphone-16-pro/c/images/overview/photographic-styles/megapixels__dhiskrxv388y_large.jpg, /v/iphone-16-pro/c/images/overview/photographic-styles/megapixels__dhiskrxv388y_large_2x.jpg 2x" media="(min-width:0px)" /> <img src="/v/iphone-16-pro/c/images/overview/photographic-styles/megapixels__dhiskrxv388y_large.jpg" alt="Demonstration of the Vibrant Photographic Style and the control pad that allows you to adjust the color and tone of a photo" > </picture> </noscript> </div> </div> <div class="ric-large-4 ric-medium-5 feature skin-tone" data-analytics-section-engagement="name:styles - skin tone"> <div class="copy-wrapper"> <h4 class="typography-headline-reduced">Lock in your look.</h4> <p class="ps-spacing-large-32 ps-swatch-secondary typography-ps-intro-semibold">We’ve created new styles that let you <strong>dial in your exact desired look with more advanced skin-tone rendering</strong> and set it across your photos.</p> </div> </div> <div class="ric-large-4 ric-medium-5 feature mood" data-analytics-section-engagement="name:styles - mood"> <div class="copy-wrapper"> <h4 class="typography-headline-reduced">Align with your aesthetic.</h4> <p class="ps-spacing-large-32 ps-swatch-secondary typography-ps-intro-semibold">Our improved image pipeline also enables more creative styles, which allow you to <strong>customize the different moods of a photo</strong> through color.</p> <p class="ps-spacing-large-32 ps-swatch-secondary typography-ps-intro-semibold">With the power of A18 Pro, you can see the style applied in a live preview — like professional color grading in real time.</p> </div> </div> <div class="ric-large-4 ric-medium-5 feature control-pad" data-analytics-section-engagement="name:styles - control pad"> <div class="copy-wrapper"> <h4 class="typography-headline-reduced">Make the most of your megapixels.</h4> <p class="ps-spacing-large-32 ps-swatch-secondary typography-ps-intro-semibold">Personalize every style even more with the new control pad, which makes it <strong>easy to adjust tone and color simultaneously</strong>. You can also use the slider to adjust the intensity of the specific colors, instead of applying a one-size-fits-all approach.</p> </div> </div> </div> </div> </section> <section class="section section-chip no-pad-top" data-anim-scroll-group="Chip" data-aap-hide-kf='{"start": "a0t - 75vh", "end": "a0b - 75vh", "anchors": [".section-chip"]}'> <h3 class="visuallyhidden">A18 Pro chip</h3> <h4 class="visuallyhidden"> A18 Pro chip. The brains behind Apple Intelligence.</h4> <div class="viewport-content"> <div class="chip-media-wrap" data-analytics-section-engagement="name:a18 chip intro"> <div class="inline-media-component-container chip-media"> <div class="video-wrapper" data-video-id="chip-media" data-component-list="InlineMediaDefault"> <video id="chip-media" preload="none" role="img" muted playsinline data-inline-media data-inline-media-basepath="/105/media/us/iphone-16-pro/2024/3616fe73-ad74-4b7f-8b93-a4c0f0b6a2d7/anim/chip/" data-inline-media-retina-enabled="true" data-inline-media-load-keyframe='{"start":"t - 100vh","end":"b"}' data-inline-media-play-keyframe='{ "start": "a0t - 65vh", "end": "a0b", "anchors": ["section.section-chip"] }' data-inline-media-unload-at-end="true" aria-label="A18 Pro chip from iPhone 16 Pro"></video> <picture id="overview-chip-chip-endframe-1" class="overview-chip-chip-endframe fallback-frame" data-lazy data-download-area-keyframe='{"start": "t - 150vh", "end": "b", "disabledWhen": "inline-media"}'> <source data-empty srcset="data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" media="(min-width:0px)" /> <img src="/v/iphone-16-pro/c/images/overview/chip/chip_endframe__d9ww29ytvb0i_xlarge.jpg" onload="window.__lp?.(event)" alt> </picture> <noscript> <picture class="overview-chip-chip-endframe fallback-frame"> <source srcset="/v/iphone-16-pro/c/images/overview/chip/chip_endframe__d9ww29ytvb0i_xsmall.jpg, /v/iphone-16-pro/c/images/overview/chip/chip_endframe__d9ww29ytvb0i_xsmall_2x.jpg 2x" media="(max-width:480px)" /><source srcset="/v/iphone-16-pro/c/images/overview/chip/chip_endframe__d9ww29ytvb0i_small.jpg, /v/iphone-16-pro/c/images/overview/chip/chip_endframe__d9ww29ytvb0i_small_2x.jpg 2x" media="(max-width:734px)" /><source srcset="/v/iphone-16-pro/c/images/overview/chip/chip_endframe__d9ww29ytvb0i_medium.jpg, /v/iphone-16-pro/c/images/overview/chip/chip_endframe__d9ww29ytvb0i_medium_2x.jpg 2x" media="(max-width:1068px)" /><source srcset="/v/iphone-16-pro/c/images/overview/chip/chip_endframe__d9ww29ytvb0i_large.jpg, /v/iphone-16-pro/c/images/overview/chip/chip_endframe__d9ww29ytvb0i_large_2x.jpg 2x" media="(max-width:1440px)" /><source srcset="/v/iphone-16-pro/c/images/overview/chip/chip_endframe__d9ww29ytvb0i_xlarge.jpg, /v/iphone-16-pro/c/images/overview/chip/chip_endframe__d9ww29ytvb0i_xlarge_2x.jpg 2x" media="(min-width:0px)" /> <img src="/v/iphone-16-pro/c/images/overview/chip/chip_endframe__d9ww29ytvb0i_xlarge.jpg" alt > </picture> </noscript> <picture id="overview-chip-chip-endframe-2" class="overview-chip-chip-endframe end-frame" data-lazy data-download-area-keyframe="{"start":"a0t - 150vh","end":"a0b","anchors":["section.section-chip"]}"> <source data-empty srcset="data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" media="(min-width:0px)" /> <img src="/v/iphone-16-pro/c/images/overview/chip/chip_endframe__d9ww29ytvb0i_xlarge.jpg" onload="window.__lp?.(event)" alt> </picture> <noscript> <picture class="overview-chip-chip-endframe end-frame"> <source srcset="/v/iphone-16-pro/c/images/overview/chip/chip_endframe__d9ww29ytvb0i_xsmall.jpg, /v/iphone-16-pro/c/images/overview/chip/chip_endframe__d9ww29ytvb0i_xsmall_2x.jpg 2x" media="(max-width:480px)" /><source srcset="/v/iphone-16-pro/c/images/overview/chip/chip_endframe__d9ww29ytvb0i_small.jpg, /v/iphone-16-pro/c/images/overview/chip/chip_endframe__d9ww29ytvb0i_small_2x.jpg 2x" media="(max-width:734px)" /><source srcset="/v/iphone-16-pro/c/images/overview/chip/chip_endframe__d9ww29ytvb0i_medium.jpg, /v/iphone-16-pro/c/images/overview/chip/chip_endframe__d9ww29ytvb0i_medium_2x.jpg 2x" media="(max-width:1068px)" /><source srcset="/v/iphone-16-pro/c/images/overview/chip/chip_endframe__d9ww29ytvb0i_large.jpg, /v/iphone-16-pro/c/images/overview/chip/chip_endframe__d9ww29ytvb0i_large_2x.jpg 2x" media="(max-width:1440px)" /><source srcset="/v/iphone-16-pro/c/images/overview/chip/chip_endframe__d9ww29ytvb0i_xlarge.jpg, /v/iphone-16-pro/c/images/overview/chip/chip_endframe__d9ww29ytvb0i_xlarge_2x.jpg 2x" media="(min-width:0px)" /> <img src="/v/iphone-16-pro/c/images/overview/chip/chip_endframe__d9ww29ytvb0i_xlarge.jpg" alt > </picture> </noscript> <picture id="overview-chip-chip-startframe-1" class="overview-chip-chip-startframe start-frame" data-lazy data-download-area-keyframe="{"start":"a0t - 150vh","end":"a0b","anchors":["section.section-chip"]}"> <source data-empty srcset="data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" media="(min-width:0px)" /> <img src="/v/iphone-16-pro/c/images/overview/chip/chip_startframe__bkz9ekl8qxpy_xlarge.jpg" onload="window.__lp?.(event)" alt> </picture> <noscript> <picture class="overview-chip-chip-startframe start-frame"> <source srcset="/v/iphone-16-pro/c/images/overview/chip/chip_startframe__bkz9ekl8qxpy_xsmall.jpg, 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in="layer-2-offsetted"/> <feMergeNode in="layer-3-offsetted"/> <feMergeNode in="layer-4-offsetted"/> <feMergeNode in="layer-5-offsetted"/> <feMergeNode in="layer-6-offsetted"/> <feMergeNode in="layer-7-offsetted"/> <feMergeNode in="layer-0-offsetted"/> <feMergeNode in="SourceGraphic"/> </feMerge> </filter> </defs> </svg> <div class='base-text'> <p>A18 Pro chip.<br /> A colossally capable chip.</p> </div> <div class='glow-text' aria-hidden='true'> <p><span class="filter" style="filter: url('#glow-test')">A18 Pro chip.</span><br /> The brains <br class="xs" />behind Apple <br class="xs" />Intelligence.</p> </div> </div> </h4> <p class="copy ps-swatch-secondary typography-ps-intro-semibold">Enter A18 Pro: a phenomenally powerful chip that brings <strong>exceptional speed and efficiency</strong> to iPhone 16 Pro. It also drives advanced video and photo features like Camera Control — and delivers outstanding graphics performance for AAA gaming. </p> </div> <div class="callouts ric-xlarge-offset-1 ric-large-offset-0 ps-spacing-large-128 ps-spacing-medium-96 ps-spacing-small-80 ps-spacing-xsmall-72" data-analytics-section-engagement="name:a18 chip highlights"> <div class="callout-copy-wrap ric-xlarge-3 ric-large-4 ric-small-8 ric-xsmall-10"> <p class="callout-copy typography-ps-callout-super ps-swatch-secondary ps-spacing-large-32">New 16-core Neural Engine <strong>makes on-device intelligence faster and more efficient</strong></p> </div> <div class="callout-copy-wrap ric-xlarge-3 ric-large-4 ric-small-8 ric-xsmall-10"> <p class="callout-copy typography-ps-callout-super ps-swatch-secondary ps-spacing-large-32"><strong>New 6-core GPU</strong> gives you enhanced graphics performance</p> </div> <div class="callout-copy-wrap ric-xlarge-3 ric-large-4 ric-small-8 ric-xsmall-10"> <p class="callout-copy typography-ps-callout-super ps-swatch-secondary ps-spacing-large-32"><strong>New 6-core CPU</strong>, <br />the fastest in a smartphone, runs complex workloads with less power</p> </div> <div class="callout-copy-wrap ric-xlarge-3 ric-large-4 ric-small-8 ric-xsmall-10"> <p class="callout-copy typography-ps-callout-super ps-swatch-secondary ps-spacing-large-32"><strong>17% increase in total system memory bandwidth</strong>, the highest ever in iPhone, for outstanding performance</p> </div> </div> <div id="compare-chip-gallery" data-compare-gallery class="inline-compare-wrap large-centered ric-xlarge-10 ric-large-12 ps-spacing-large-128 ps-spacing-medium-96 ps-spacing-small-80 ps-spacing-xsmall-72" data-analytics-section-engagement="name:a18 chip compare gallery" data-analytics-gallery-id="a18 chip compare gallery" data-analytics-gallery-interaction-type="dropdownnav" data-component-list="InlineCompare"> <div class="inline-compare-dropdown form-dropdown-wrap large-align-items-center"> <label for="inline-compare-select" class="inline-compare-select-label typography-label">Compare with</label> <div class="form-dropdown ric-xsmall-10"> <select data-compare-select class="form-dropdown-select form-dropdown-selectnone inline-compare-select typography-label"> <option role="tab" data-ac-gallery-trigger="inline-compare-chip-iphone-12-pro-trigger" value="iphone-12-pro"> iPhone 12 Pro</option> <option role="tab" data-ac-gallery-trigger="inline-compare-chip-iphone-12-pro-max-trigger" value="iphone-12-pro-max"> iPhone 12 Pro Max</option> <option role="tab" data-ac-gallery-trigger="inline-compare-chip-iphone-13-pro-trigger" value="iphone-13-pro"> iPhone 13 Pro</option> <option role="tab" data-ac-gallery-trigger="inline-compare-chip-iphone-13-pro-max-trigger" value="iphone-13-pro-max"> iPhone 13 Pro Max</option> <option role="tab" data-ac-gallery-trigger="inline-compare-chip-iphone-14-pro-trigger" value="iphone-14-pro"> iPhone 14 Pro</option> <option role="tab" data-ac-gallery-trigger="inline-compare-chip-iphone-14-pro-max-trigger" value="iphone-14-pro-max"> iPhone 14 Pro Max</option> <option role="tab" data-ac-gallery-trigger="inline-compare-chip-iphone-15-pro-trigger" value="iphone-15-pro"> iPhone 15 Pro</option> <option role="tab" data-ac-gallery-trigger="inline-compare-chip-iphone-15-pro-max-trigger" value="iphone-15-pro-max"> iPhone 15 Pro Max</option> </select> <span class="form-dropdown-chevron" aria-hidden="true"></span> </div> </div> <div class="inline-compare-option-wrap"> <div id="gallery-item-chip-iphone-12-pro" data-analytics-gallery-item-id="iphone 12 pro" role="tabpanel" data-name="iphone-12-pro" data-analytics-gallery-item-id="iphone-12-pro" aria-hidden="false" class="inline-compare-option inline-compare-option-iphone-12-pro inline-compare-option-1 show small-align-items-start"> <p class="ps-stat typography-ps-body-tight-semibold">Up to <strong>60% faster</strong> <span>6‑core CPU</span></p> <p class="ps-stat typography-ps-body-tight-semibold">Up to <strong>2x faster</strong> <span>6‑core GPU</span></p> </div> <div id="gallery-item-chip-iphone-12-pro-max" data-analytics-gallery-item-id="iphone 12 pro max" role="tabpanel" data-name="iphone-12-pro-max" data-analytics-gallery-item-id="iphone-12-pro-max" aria-hidden="true" class="inline-compare-option inline-compare-option-iphone-12-pro-max inline-compare-option-2 small-align-items-start"> <p class="ps-stat typography-ps-body-tight-semibold">Up to <strong>60% faster</strong> <span>6‑core CPU</span></p> <p class="ps-stat typography-ps-body-tight-semibold">Up to <strong>2x faster</strong> <span>6‑core GPU</span></p> </div> <div id="gallery-item-chip-iphone-13-pro" data-analytics-gallery-item-id="iphone 13 pro" role="tabpanel" data-name="iphone-13-pro" data-analytics-gallery-item-id="iphone-13-pro" aria-hidden="true" class="inline-compare-option inline-compare-option-iphone-13-pro inline-compare-option-3 small-align-items-start"> <p class="ps-stat typography-ps-body-tight-semibold">Up to <strong>40% faster</strong> <span>6‑core CPU</span></p> <p class="ps-stat typography-ps-body-tight-semibold">Up to <strong>50% faster</strong> <span>6‑core GPU</span></p> </div> <div id="gallery-item-chip-iphone-13-pro-max" data-analytics-gallery-item-id="iphone 13 pro max" role="tabpanel" data-name="iphone-13-pro-max" data-analytics-gallery-item-id="iphone-13-pro-max" aria-hidden="true" class="inline-compare-option inline-compare-option-iphone-13-pro-max inline-compare-option-4 small-align-items-start"> <p class="ps-stat typography-ps-body-tight-semibold">Up to <strong>40% faster</strong> <span>6‑core CPU</span></p> <p class="ps-stat typography-ps-body-tight-semibold">Up to <strong>50% faster</strong> <span>6‑core GPU</span></p> </div> <div id="gallery-item-chip-iphone-14-pro" data-analytics-gallery-item-id="iphone 14 pro" role="tabpanel" data-name="iphone-14-pro" data-analytics-gallery-item-id="iphone-14-pro" aria-hidden="true" class="inline-compare-option inline-compare-option-iphone-14-pro inline-compare-option-5 small-align-items-start"> <p class="ps-stat typography-ps-body-tight-semibold">Up to <strong>30% faster</strong> <span>6‑core CPU</span></p> <p class="ps-stat typography-ps-body-tight-semibold">Up to <strong>40% faster</strong> <span>6‑core GPU</span></p> </div> <div id="gallery-item-chip-iphone-14-pro-max" data-analytics-gallery-item-id="iphone 14 pro max" role="tabpanel" data-name="iphone-14-pro-max" data-analytics-gallery-item-id="iphone-14-pro-max" aria-hidden="true" class="inline-compare-option inline-compare-option-iphone-14-pro-max inline-compare-option-6 small-align-items-start"> <p class="ps-stat typography-ps-body-tight-semibold">Up to <strong>30% faster</strong> <span>6‑core CPU</span></p> <p class="ps-stat typography-ps-body-tight-semibold">Up to <strong>40% faster</strong> <span>6‑core GPU</span></p> </div> <div id="gallery-item-chip-iphone-15-pro" data-analytics-gallery-item-id="iphone 15 pro" role="tabpanel" data-name="iphone-15-pro" data-analytics-gallery-item-id="iphone-15-pro" aria-hidden="true" class="inline-compare-option inline-compare-option-iphone-15-pro inline-compare-option-7 small-align-items-start"> <p class="ps-stat typography-ps-body-tight-semibold">Up to <strong>15% faster</strong> <span>6‑core CPU</span></p> <p class="ps-stat typography-ps-body-tight-semibold">Up to <strong>20% faster</strong> <span>6‑core GPU</span></p> </div> <div id="gallery-item-chip-iphone-15-pro-max" data-analytics-gallery-item-id="iphone 15 pro max" role="tabpanel" data-name="iphone-15-pro-max" data-analytics-gallery-item-id="iphone-15-pro-max" aria-hidden="true" class="inline-compare-option inline-compare-option-iphone-15-pro-max inline-compare-option-8 small-align-items-start"> <p class="ps-stat typography-ps-body-tight-semibold">Up to <strong>15% faster</strong> <span>6‑core CPU</span></p> <p class="ps-stat typography-ps-body-tight-semibold">Up to <strong>20% faster</strong> <span>6‑core GPU</span></p> </div> </div> </div> <div class="gaming-content ric-large-8 ric-medium-10 large-centered" data-analytics-section-engagement="name:gaming"> <p class="caption typography-caption">DEATH STRANDING DIRECTOR’S CUT</p> <div class="picture-wrap"> <picture id="overview-gaming-gaming-1" class="overview-gaming-gaming gaming-controller" data-lazy data-download-area-keyframe='{"start": "t - 200vh", "end": "b + 100vh"}'> <source data-empty srcset="data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" media="(min-width:0px)" /> <img src="/v/iphone-16-pro/c/images/overview/gaming/gaming__efzeg2xv1ka6_xlarge.jpg" onload="window.__lp?.(event)" alt="Death Stranding Director's Cut game playing on iPhone 16 Pro in Black Titanium, with a wireless game controller"> </picture> <noscript> <picture class="overview-gaming-gaming gaming-controller"> <source srcset="/v/iphone-16-pro/c/images/overview/gaming/gaming__efzeg2xv1ka6_xsmall.jpg, /v/iphone-16-pro/c/images/overview/gaming/gaming__efzeg2xv1ka6_xsmall_2x.jpg 2x" media="(max-width:480px)" /><source srcset="/v/iphone-16-pro/c/images/overview/gaming/gaming__efzeg2xv1ka6_small.jpg, /v/iphone-16-pro/c/images/overview/gaming/gaming__efzeg2xv1ka6_small_2x.jpg 2x" media="(max-width:734px)" /><source srcset="/v/iphone-16-pro/c/images/overview/gaming/gaming__efzeg2xv1ka6_medium.jpg, /v/iphone-16-pro/c/images/overview/gaming/gaming__efzeg2xv1ka6_medium_2x.jpg 2x" media="(max-width:1068px)" /><source srcset="/v/iphone-16-pro/c/images/overview/gaming/gaming__efzeg2xv1ka6_large.jpg, /v/iphone-16-pro/c/images/overview/gaming/gaming__efzeg2xv1ka6_large_2x.jpg 2x" media="(max-width:1440px)" /><source srcset="/v/iphone-16-pro/c/images/overview/gaming/gaming__efzeg2xv1ka6_xlarge.jpg, /v/iphone-16-pro/c/images/overview/gaming/gaming__efzeg2xv1ka6_xlarge_2x.jpg 2x" media="(min-width:0px)" /> <img src="/v/iphone-16-pro/c/images/overview/gaming/gaming__efzeg2xv1ka6_xlarge.jpg" alt="Death Stranding Director's Cut game playing on iPhone 16 Pro in Black Titanium, with a wireless game controller" > </picture> </noscript> </div> <div class="gaming-description"> <h4 class="headline typography-ps-callout-header-alt ric-xlarge-6 ric-large-8 ric-medium-10 ric-small-6 ric-xsmall-10 large-centered"><span class="shadow">Gaming.</span><br />In a whole new light.</h4> <div class="copy-wrap ric-xlarge-6 large-centered ric-large-6 ric-medium-8 ric-small-10"> <p class="copy ps-swatch-secondary typography-ps-intro-semibold">With up to two times faster hardware-accelerated ray tracing, A18 Pro <strong>makes games look and feel beautifully lifelike</strong> — with more fluid graphics and realistic lighting.</p> <p class="copy ps-swatch-secondary typography-ps-intro-semibold">And with Game Mode in iOS 18, you’ll get better sustained frame rates for continuous play and improved responsiveness if you’re using wireless controllers and AirPods.</p> </div> <p class="callout ps-swatch-secondary typography-ps-callout-alt ric-xlarge-5 ric-large-6 ric-medium-8 ric-small-10 large-centered"><strong>Up to 2x faster hardware-accelerated ray tracing</strong> than A17 Pro</p> </div> </div> </div> </section> <section class="section section-battery" data-anim-scroll-group="Battery" data-aap-hide-kf='{"start": "a0t - 75vh", "end": "a0b - 75vh", "anchors": [".section-battery"]}'> <h3 class="visuallyhidden">Battery</h3> <h4 class="visuallyhidden"> A huge leap in battery life. 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in="layer-0-offsetted"/> <feMergeNode in="layer-1-offsetted"/> <feMergeNode in="layer-2-offsetted"/> <feMergeNode in="layer-3-offsetted"/> <feMergeNode in="layer-4-offsetted"/> <feMergeNode in="layer-5-offsetted"/> <feMergeNode in="layer-6-offsetted"/> <feMergeNode in="layer-7-offsetted"/> <feMergeNode in="layer-0-offsetted"/> <feMergeNode in="SourceGraphic"/> </feMerge> </filter> </defs> </svg> <div class='base-text'> A huge leap in battery life. Stellar.<sup class="footnote footnote-number"><a href="#footnote-5" aria-label="Footnote 5" data-modal-close>5</a></sup> </div> <div class='glow-text' aria-hidden='true'> A <span class="filter" style="filter: url('#glow-battery')">huge leap</span> in battery life. <span class="filter" style="filter: url('#glow-battery')">Stellar.</span> </div> </div> </h4> <div class="battery-details"> <div class="copy-wrap ric-xlarge-4 ric-large-5 ric-medium-8 ric-small-10 small-order-2"> <p class="copy ps-swatch-secondary typography-ps-intro-semibold">iPhone 16 Pro gives you longer battery life — and iPhone 16 Pro Max delivers <strong>the best battery life ever on an iPhone</strong>. How? An optimized internal design fits larger batteries, which work together with the A18 Pro chip to deliver incredibly power-efficient performance. Even with so many new capabilities.</p> <p class="copy ps-swatch-secondary typography-ps-intro-semibold">Snap on a new MagSafe charger for <strong>even faster wireless charging</strong><sup class="footnote footnote-number"><a href="#footnote-5" aria-label="Footnote 5" data-modal-close>5</a></sup> — up to 25W with a 30W power adapter or higher, enabling up to 50% charge in around 30 minutes.<sup class="footnote footnote-number"><a href="#footnote-6" aria-label="Footnote 6" data-modal-close>6</a></sup></p> </div> <div class="stat-wrap ric-xlarge-2 ric-large-3 ric-large-offset-2 ric-medium-10 ric-medium-offset-1 small-align-items-start small-order-3"> <p class="ps-stat ps-stat-elevated ps-swatch-secondary typography-ps-body-tight-semibold">Up to <strong>33 hours</strong> video playback on<br />iPhone 16 Pro Max<sup class="footnote footnote-number"><a href="#footnote-7" aria-label="Footnote 7" data-modal-close>7</a></sup></p> <p class="ps-stat ps-stat-elevated ps-swatch-secondary typography-ps-body-tight-semibold">Up to <strong>27 hours</strong> video playback on<br />iPhone 16 Pro<sup class="footnote footnote-number"><a href="#footnote-7" aria-label="Footnote 7" data-modal-close>7</a></sup></p> </div> <div class="picture-wrap ps-spacing-large-96 ps-spacing-medium-72 ps-spacing-small-48"> <figure class="row hero-battery ric-xlarge-8 ric-large-10" alt="Battery life image"> <picture id="overview-battery-hero-battery-hw-1" class="overview-battery-hero-battery-hw hw" data-lazy> <source data-empty srcset="data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" media="(min-width:0px)" /> <img src="/v/iphone-16-pro/c/images/overview/battery/hero_battery_hw__fs4y4u973ca6_xlarge.png" onload="window.__lp?.(event)" alt> </picture> <noscript> <picture class="overview-battery-hero-battery-hw hw"> <source srcset="/v/iphone-16-pro/c/images/overview/battery/hero_battery_hw__fs4y4u973ca6_xsmall.png, 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src="/v/iphone-16-pro/c/images/overview/battery/hero_battery_hw__fs4y4u973ca6_xlarge.png" alt > </picture> </noscript> <div class="inline-media-component-container battery-media screen"> <div class="video-wrapper" data-video-id="battery-hero-media" data-component-list="InlineMediaDefault"> <video id="battery-hero-media" preload="none" role="img" muted playsinline data-inline-media data-inline-media-basepath="/105/media/us/iphone-16-pro/2024/3616fe73-ad74-4b7f-8b93-a4c0f0b6a2d7/anim/battery/" data-inline-media-retina-enabled="true" data-inline-media-play-keyframe='{ "start": "a0t - 65vh", "end": "a0b", "anchors": [".hero-battery"] }' data-inline-media-load-keyframe='{ "start": "a0t - 200vh", "end": "a0b + 100vh", "anchors": ["section.section-battery"] }' data-inline-media-unload-at-end="true" aria-label="The Red Moon: Episode 1 scene from the AppleTV+ series For All Mankind displayed on the iPhone 16 Pro"></video> <picture id="overview-battery-battery-endframe-1" class="overview-battery-battery-endframe fallback-frame" data-lazy data-download-area-keyframe='{"start": "t - 150vh", "end": "b", "disabledWhen": "inline-media"}'> <source data-empty srcset="data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" media="(min-width:0px)" /> <img src="/v/iphone-16-pro/c/images/overview/battery/battery_endframe__c1uct1faac66_xlarge.jpg" onload="window.__lp?.(event)" alt> </picture> <noscript> <picture class="overview-battery-battery-endframe fallback-frame"> <source srcset="/v/iphone-16-pro/c/images/overview/battery/battery_endframe__c1uct1faac66_xsmall.jpg, /v/iphone-16-pro/c/images/overview/battery/battery_endframe__c1uct1faac66_xsmall_2x.jpg 2x" media="(max-width:480px)" /><source srcset="/v/iphone-16-pro/c/images/overview/battery/battery_endframe__c1uct1faac66_small.jpg, /v/iphone-16-pro/c/images/overview/battery/battery_endframe__c1uct1faac66_small_2x.jpg 2x" media="(max-width:734px)" /><source srcset="/v/iphone-16-pro/c/images/overview/battery/battery_endframe__c1uct1faac66_medium.jpg, /v/iphone-16-pro/c/images/overview/battery/battery_endframe__c1uct1faac66_medium_2x.jpg 2x" media="(max-width:1068px)" /><source srcset="/v/iphone-16-pro/c/images/overview/battery/battery_endframe__c1uct1faac66_large.jpg, /v/iphone-16-pro/c/images/overview/battery/battery_endframe__c1uct1faac66_large_2x.jpg 2x" media="(max-width:1440px)" /><source srcset="/v/iphone-16-pro/c/images/overview/battery/battery_endframe__c1uct1faac66_xlarge.jpg, /v/iphone-16-pro/c/images/overview/battery/battery_endframe__c1uct1faac66_xlarge_2x.jpg 2x" media="(min-width:0px)" /> <img src="/v/iphone-16-pro/c/images/overview/battery/battery_endframe__c1uct1faac66_xlarge.jpg" alt > </picture> </noscript> <picture id="overview-battery-battery-endframe-2" class="overview-battery-battery-endframe end-frame" data-lazy data-download-area-keyframe="{"start":"a0t - 150vh","end":"a0b","anchors":[".hero-battery"]}"> <source data-empty srcset="data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" media="(min-width:0px)" /> <img src="/v/iphone-16-pro/c/images/overview/battery/battery_endframe__c1uct1faac66_xlarge.jpg" onload="window.__lp?.(event)" alt> </picture> <noscript> <picture class="overview-battery-battery-endframe end-frame"> <source srcset="/v/iphone-16-pro/c/images/overview/battery/battery_endframe__c1uct1faac66_xsmall.jpg, /v/iphone-16-pro/c/images/overview/battery/battery_endframe__c1uct1faac66_xsmall_2x.jpg 2x" media="(max-width:480px)" /><source srcset="/v/iphone-16-pro/c/images/overview/battery/battery_endframe__c1uct1faac66_small.jpg, /v/iphone-16-pro/c/images/overview/battery/battery_endframe__c1uct1faac66_small_2x.jpg 2x" media="(max-width:734px)" /><source srcset="/v/iphone-16-pro/c/images/overview/battery/battery_endframe__c1uct1faac66_medium.jpg, /v/iphone-16-pro/c/images/overview/battery/battery_endframe__c1uct1faac66_medium_2x.jpg 2x" media="(max-width:1068px)" /><source srcset="/v/iphone-16-pro/c/images/overview/battery/battery_endframe__c1uct1faac66_large.jpg, /v/iphone-16-pro/c/images/overview/battery/battery_endframe__c1uct1faac66_large_2x.jpg 2x" media="(max-width:1440px)" /><source srcset="/v/iphone-16-pro/c/images/overview/battery/battery_endframe__c1uct1faac66_xlarge.jpg, /v/iphone-16-pro/c/images/overview/battery/battery_endframe__c1uct1faac66_xlarge_2x.jpg 2x" media="(min-width:0px)" /> <img src="/v/iphone-16-pro/c/images/overview/battery/battery_endframe__c1uct1faac66_xlarge.jpg" alt > </picture> </noscript> <picture id="overview-battery-battery-startframe-1" class="overview-battery-battery-startframe start-frame" data-lazy data-download-area-keyframe="{"start":"a0t - 150vh","end":"a0b","anchors":[".hero-battery"]}"> <source data-empty srcset="data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" media="(min-width:0px)" /> <img src="/v/iphone-16-pro/c/images/overview/battery/battery_startframe__cjah6p7w0p36_xlarge.jpg" onload="window.__lp?.(event)" alt> </picture> <noscript> <picture class="overview-battery-battery-startframe start-frame"> <source srcset="/v/iphone-16-pro/c/images/overview/battery/battery_startframe__cjah6p7w0p36_xsmall.jpg, /v/iphone-16-pro/c/images/overview/battery/battery_startframe__cjah6p7w0p36_xsmall_2x.jpg 2x" media="(max-width:480px)" /><source srcset="/v/iphone-16-pro/c/images/overview/battery/battery_startframe__cjah6p7w0p36_small.jpg, /v/iphone-16-pro/c/images/overview/battery/battery_startframe__cjah6p7w0p36_small_2x.jpg 2x" media="(max-width:734px)" /><source srcset="/v/iphone-16-pro/c/images/overview/battery/battery_startframe__cjah6p7w0p36_medium.jpg, /v/iphone-16-pro/c/images/overview/battery/battery_startframe__cjah6p7w0p36_medium_2x.jpg 2x" media="(max-width:1068px)" /><source srcset="/v/iphone-16-pro/c/images/overview/battery/battery_startframe__cjah6p7w0p36_large.jpg, /v/iphone-16-pro/c/images/overview/battery/battery_startframe__cjah6p7w0p36_large_2x.jpg 2x" media="(max-width:1440px)" /><source srcset="/v/iphone-16-pro/c/images/overview/battery/battery_startframe__cjah6p7w0p36_xlarge.jpg, /v/iphone-16-pro/c/images/overview/battery/battery_startframe__cjah6p7w0p36_xlarge_2x.jpg 2x" media="(min-width:0px)" /> <img src="/v/iphone-16-pro/c/images/overview/battery/battery_startframe__cjah6p7w0p36_xlarge.jpg" alt > </picture> </noscript> </div> </div> </figure> </div> </div> </div> <div id="compare-battery-gallery" data-compare-gallery class="inline-compare-wrap large-centered ric-large-10 ric-medium-12 ps-spacing-large-96 ps-spacing-medium-72" data-analytics-section-engagement="name:battery compare gallery" data-analytics-gallery-id="battery compare gallery" data-analytics-gallery-interaction-type="dropdownnav" data-component-list="InlineCompare"> <div class="inline-compare-dropdown form-dropdown-wrap large-align-items-center"> <label for="inline-compare-select" class="inline-compare-select-label typography-label">Compare with</label> <div class="form-dropdown ric-xsmall-10"> <select data-compare-select class="form-dropdown-select form-dropdown-selectnone inline-compare-select typography-label"> <option role="tab" data-ac-gallery-trigger="inline-compare-battery-iphone-12-pro-trigger" value="iphone-12-pro"> iPhone 12 Pro</option> <option role="tab" data-ac-gallery-trigger="inline-compare-battery-iphone-12-pro-max-trigger" value="iphone-12-pro-max"> iPhone 12 Pro Max</option> <option role="tab" data-ac-gallery-trigger="inline-compare-battery-iphone-13-pro-trigger" value="iphone-13-pro"> iPhone 13 Pro</option> <option role="tab" data-ac-gallery-trigger="inline-compare-battery-iphone-13-pro-max-trigger" value="iphone-13-pro-max"> iPhone 13 Pro Max</option> <option role="tab" data-ac-gallery-trigger="inline-compare-battery-iphone-14-pro-trigger" value="iphone-14-pro"> iPhone 14 Pro</option> <option role="tab" data-ac-gallery-trigger="inline-compare-battery-iphone-14-pro-max-trigger" value="iphone-14-pro-max"> iPhone 14 Pro Max</option> <option role="tab" data-ac-gallery-trigger="inline-compare-battery-iphone-15-pro-trigger" value="iphone-15-pro"> iPhone 15 Pro</option> <option role="tab" data-ac-gallery-trigger="inline-compare-battery-iphone-15-pro-max-trigger" value="iphone-15-pro-max"> iPhone 15 Pro Max</option> </select> <span class="form-dropdown-chevron" aria-hidden="true"></span> </div> </div> <div class="inline-compare-option-wrap"> <div id="gallery-item-battery-iphone-12-pro" data-analytics-gallery-item-id="iphone 12 pro" role="tabpanel" data-name="iphone-12-pro" data-analytics-gallery-item-id="iphone-12-pro" aria-hidden="false" class="inline-compare-option inline-compare-option-iphone-12-pro inline-compare-option-1 show small-align-items-start"> <p class="ps-stat typography-ps-body-tight-semibold">Up to <strong>10 more hours</strong> <span>video playback on iPhone 16 Pro</span></p> <p class="ps-stat typography-ps-body-tight-semibold">Up to <strong>16 more hours</strong> <span>video playback on iPhone 16 Pro Max</span></p> </div> <div id="gallery-item-battery-iphone-12-pro-max" data-analytics-gallery-item-id="iphone 12 pro max" role="tabpanel" data-name="iphone-12-pro-max" data-analytics-gallery-item-id="iphone-12-pro-max" aria-hidden="true" class="inline-compare-option inline-compare-option-iphone-12-pro-max inline-compare-option-2 small-align-items-start"> <p class="ps-stat typography-ps-body-tight-semibold">Up to <strong>7 more hours</strong> <span>video playback on iPhone 16 Pro</span></p> <p class="ps-stat typography-ps-body-tight-semibold">Up to <strong>13 more hours</strong> <span>video playback on iPhone 16 Pro Max</span></p> </div> <div id="gallery-item-battery-iphone-13-pro" data-analytics-gallery-item-id="iphone 13 pro" role="tabpanel" data-name="iphone-13-pro" data-analytics-gallery-item-id="iphone-13-pro" aria-hidden="true" class="inline-compare-option inline-compare-option-iphone-13-pro inline-compare-option-3 small-align-items-start"> <p class="ps-stat typography-ps-body-tight-semibold">Up to <strong>5 more hours</strong> <span>video playback on iPhone 16 Pro</span></p> <p class="ps-stat typography-ps-body-tight-semibold">Up to <strong>11 more hours</strong> <span>video playback on iPhone 16 Pro Max</span></p> </div> <div id="gallery-item-battery-iphone-13-pro-max" data-analytics-gallery-item-id="iphone 13 pro max" role="tabpanel" data-name="iphone-13-pro-max" data-analytics-gallery-item-id="iphone-13-pro-max" aria-hidden="true" class="inline-compare-option inline-compare-option-iphone-13-pro-max inline-compare-option-4 small-align-items-start"> <p class="ps-stat typography-ps-body-tight-semibold">Up to <strong>1 less hour</strong> <span>video playback on iPhone 16 Pro</span></p> <p class="ps-stat typography-ps-body-tight-semibold">Up to <strong>5 more hours</strong> <span>video playback on iPhone 16 Pro Max</span></p> </div> <div id="gallery-item-battery-iphone-14-pro" data-analytics-gallery-item-id="iphone 14 pro" role="tabpanel" data-name="iphone-14-pro" data-analytics-gallery-item-id="iphone-14-pro" aria-hidden="true" class="inline-compare-option inline-compare-option-iphone-14-pro inline-compare-option-5 small-align-items-start"> <p class="ps-stat typography-ps-body-tight-semibold">Up to <strong>4 more hours</strong> <span>video playback on iPhone 16 Pro</span></p> <p class="ps-stat typography-ps-body-tight-semibold">Up to <strong>10 more hours</strong> <span>video playback on iPhone 16 Pro Max</span></p> </div> <div id="gallery-item-battery-iphone-14-pro-max" data-analytics-gallery-item-id="iphone 14 pro max" role="tabpanel" data-name="iphone-14-pro-max" data-analytics-gallery-item-id="iphone-14-pro-max" aria-hidden="true" class="inline-compare-option inline-compare-option-iphone-14-pro-max inline-compare-option-6 small-align-items-start"> <p class="ps-stat typography-ps-body-tight-semibold">Up to <strong>2 less hours</strong> <span>video playback on iPhone 16 Pro</span></p> <p class="ps-stat typography-ps-body-tight-semibold">Up to <strong>4 more hours</strong> <span>video playback on iPhone 16 Pro Max</span></p> </div> <div id="gallery-item-battery-iphone-15-pro" data-analytics-gallery-item-id="iphone 15 pro" role="tabpanel" data-name="iphone-15-pro" data-analytics-gallery-item-id="iphone-15-pro" aria-hidden="true" class="inline-compare-option inline-compare-option-iphone-15-pro inline-compare-option-7 small-align-items-start"> <p class="ps-stat typography-ps-body-tight-semibold">Up to <strong>4 more hours</strong> <span>video playback on iPhone 16 Pro</span></p> <p class="ps-stat typography-ps-body-tight-semibold">Up to <strong>10 more hours</strong> <span>video playback on iPhone 16 Pro Max</span></p> </div> <div id="gallery-item-battery-iphone-15-pro-max" data-analytics-gallery-item-id="iphone 15 pro max" role="tabpanel" data-name="iphone-15-pro-max" data-analytics-gallery-item-id="iphone-15-pro-max" aria-hidden="true" class="inline-compare-option inline-compare-option-iphone-15-pro-max inline-compare-option-8 small-align-items-start"> <p class="ps-stat typography-ps-body-tight-semibold">Up to <strong>2 less hours</strong> <span>video playback on iPhone 16 Pro</span></p> <p class="ps-stat typography-ps-body-tight-semibold">Up to <strong>4 more hours</strong> <span>video playback on iPhone 16 Pro Max</span></p> </div> </div> </div> </div> </section> <section class="section section-ios-18" data-anim-scroll-group="Ios 18" data-aap-hide-kf='{"start": "a0t - 75vh", "end": "a0b - 75vh", "anchors": [".section-ios-18"]}'> <h3 class="visuallyhidden">iOS 18</h3> <h4 class="visuallyhidden"> iOS 18. Customize. Stylize. 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in="layer-2-offsetted"/> <feMergeNode in="layer-3-offsetted"/> <feMergeNode in="layer-4-offsetted"/> <feMergeNode in="layer-5-offsetted"/> <feMergeNode in="layer-6-offsetted"/> <feMergeNode in="layer-7-offsetted"/> <feMergeNode in="layer-0-offsetted"/> <feMergeNode in="SourceGraphic"/> </feMerge> </filter> </defs> </svg> <div class='base-text'> iOS 18.<br />Customize. Stylize.<br />Mesmerize. </div> <div class='glow-text' aria-hidden='true'> <span class="filter" style="filter: url('#glow-7')">iOS 18.</span><br />Customize. Stylize.<br />Mesmerize. </div> </div> </h4> </div> </div> <div class="header-image"> <picture id="overview-product-stories-ios-18-hero-ios18-1" class="overview-product-stories-ios-18-hero-ios18 header-image" data-lazy> <source data-empty srcset="data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" media="(min-width:0px)" /> <img src="/v/iphone-16-pro/c/images/overview/product-stories/ios-18/hero_ios18__gf6c1cf1m1yu_xlarge.jpg" onload="window.__lp?.(event)" alt="iOS 18 on iPhone 16 Pro"> </picture> <noscript> <picture class="overview-product-stories-ios-18-hero-ios18 header-image"> <source srcset="/v/iphone-16-pro/c/images/overview/product-stories/ios-18/hero_ios18__gf6c1cf1m1yu_xsmall.jpg, /v/iphone-16-pro/c/images/overview/product-stories/ios-18/hero_ios18__gf6c1cf1m1yu_xsmall_2x.jpg 2x" media="(max-width:480px)" /><source srcset="/v/iphone-16-pro/c/images/overview/product-stories/ios-18/hero_ios18__gf6c1cf1m1yu_small.jpg, /v/iphone-16-pro/c/images/overview/product-stories/ios-18/hero_ios18__gf6c1cf1m1yu_small_2x.jpg 2x" media="(max-width:734px)" /><source srcset="/v/iphone-16-pro/c/images/overview/product-stories/ios-18/hero_ios18__gf6c1cf1m1yu_medium.jpg, /v/iphone-16-pro/c/images/overview/product-stories/ios-18/hero_ios18__gf6c1cf1m1yu_medium_2x.jpg 2x" media="(max-width:1068px)" /><source srcset="/v/iphone-16-pro/c/images/overview/product-stories/ios-18/hero_ios18__gf6c1cf1m1yu_large.jpg, /v/iphone-16-pro/c/images/overview/product-stories/ios-18/hero_ios18__gf6c1cf1m1yu_large_2x.jpg 2x" media="(max-width:1440px)" /><source srcset="/v/iphone-16-pro/c/images/overview/product-stories/ios-18/hero_ios18__gf6c1cf1m1yu_xlarge.jpg, /v/iphone-16-pro/c/images/overview/product-stories/ios-18/hero_ios18__gf6c1cf1m1yu_xlarge_2x.jpg 2x" media="(min-width:0px)" /> <img src="/v/iphone-16-pro/c/images/overview/product-stories/ios-18/hero_ios18__gf6c1cf1m1yu_xlarge.jpg" alt="iOS 18 on iPhone 16 Pro" > </picture> </noscript> </div> </div> <div id="gallery-ios-18" class="gallery gallery-gallery scroll-gallery" data-analytics-section-engagement='name:ios 18 gallery' data-analytics-gallery-id='ios 18 gallery' data-component-list="ScrollGallery" data-scroll-gallery> <div class="scroll-container"> <div class="item-container"> <ul class="card-set grid card-set-full-bleed gallery-card-set" role="list"> <li class="card tile tile-rounded gallery-item" data-analytics-gallery-item-id="personalize home screen" id="scroll-gallery-item-1" role="listitem" data-ac-gallery-item="1" data-staggered-item data-gallery-item="home-screen"> <div class="gallery-item-content gallery-item-home-screen"> <div class="media-wrapper" tabindex="-1"> <picture id="overview-product-stories-ios-18-home-screen-1" class="overview-product-stories-ios-18-home-screen slide-media" data-lazy> <source data-empty srcset="data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" media="(min-width:0px)" /> <img src="/v/iphone-16-pro/c/images/overview/product-stories/ios-18/home_screen__dyeutbne73yq_xlarge.jpg" onload="window.__lp?.(event)" alt="An iPhone 16 Pro personalized with Calendar and Notes pop-ups on the top of the Home Screen"> </picture> <noscript> <picture class="overview-product-stories-ios-18-home-screen slide-media"> <source srcset="/v/iphone-16-pro/c/images/overview/product-stories/ios-18/home_screen__dyeutbne73yq_xsmall.jpg, /v/iphone-16-pro/c/images/overview/product-stories/ios-18/home_screen__dyeutbne73yq_xsmall_2x.jpg 2x" media="(max-width:480px)" /><source srcset="/v/iphone-16-pro/c/images/overview/product-stories/ios-18/home_screen__dyeutbne73yq_medium.jpg, /v/iphone-16-pro/c/images/overview/product-stories/ios-18/home_screen__dyeutbne73yq_medium_2x.jpg 2x" media="(max-width:1068px)" /><source srcset="/v/iphone-16-pro/c/images/overview/product-stories/ios-18/home_screen__dyeutbne73yq_large.jpg, /v/iphone-16-pro/c/images/overview/product-stories/ios-18/home_screen__dyeutbne73yq_large_2x.jpg 2x" media="(max-width:1440px)" /><source srcset="/v/iphone-16-pro/c/images/overview/product-stories/ios-18/home_screen__dyeutbne73yq_xlarge.jpg, /v/iphone-16-pro/c/images/overview/product-stories/ios-18/home_screen__dyeutbne73yq_xlarge_2x.jpg 2x" media="(min-width:0px)" /> <img src="/v/iphone-16-pro/c/images/overview/product-stories/ios-18/home_screen__dyeutbne73yq_xlarge.jpg" alt="An iPhone 16 Pro personalized with Calendar and Notes pop-ups on the top of the Home Screen" > </picture> </noscript> </div> <p class="caption ps-swatch-secondary typography-ps-slide-gallery-caption"><strong>Personalize your Home Screen.</strong> Tint your icons with any color. Rearrange and resize apps and widgets. You can even lock or hide apps to protect sensitive information — it’s your call.</p> </div> </li> <li class="card tile tile-rounded gallery-item" data-analytics-gallery-item-id="personalize control center" id="scroll-gallery-item-2" role="listitem" data-ac-gallery-item="2" data-staggered-item data-gallery-item="control-center"> <div class="gallery-item-content gallery-item-control-center"> <div class="media-wrapper" tabindex="-1"> <picture id="overview-product-stories-ios-18-control-center-1" class="overview-product-stories-ios-18-control-center slide-media" data-lazy> <source data-empty srcset="data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" media="(min-width:0px)" /> <img src="/v/iphone-16-pro/c/images/overview/product-stories/ios-18/control_center__eymm132wx10m_xlarge.jpg" onload="window.__lp?.(event)" alt="A personalized Lock Screen on iPhone 16 Pro in Desert Titanium"> </picture> <noscript> <picture class="overview-product-stories-ios-18-control-center slide-media"> <source srcset="/v/iphone-16-pro/c/images/overview/product-stories/ios-18/control_center__eymm132wx10m_xsmall.jpg, /v/iphone-16-pro/c/images/overview/product-stories/ios-18/control_center__eymm132wx10m_xsmall_2x.jpg 2x" media="(max-width:480px)" /><source srcset="/v/iphone-16-pro/c/images/overview/product-stories/ios-18/control_center__eymm132wx10m_medium.jpg, /v/iphone-16-pro/c/images/overview/product-stories/ios-18/control_center__eymm132wx10m_medium_2x.jpg 2x" media="(max-width:1068px)" /><source srcset="/v/iphone-16-pro/c/images/overview/product-stories/ios-18/control_center__eymm132wx10m_large.jpg, /v/iphone-16-pro/c/images/overview/product-stories/ios-18/control_center__eymm132wx10m_large_2x.jpg 2x" media="(max-width:1440px)" /><source srcset="/v/iphone-16-pro/c/images/overview/product-stories/ios-18/control_center__eymm132wx10m_xlarge.jpg, /v/iphone-16-pro/c/images/overview/product-stories/ios-18/control_center__eymm132wx10m_xlarge_2x.jpg 2x" media="(min-width:0px)" /> <img src="/v/iphone-16-pro/c/images/overview/product-stories/ios-18/control_center__eymm132wx10m_xlarge.jpg" alt="A personalized Lock Screen on iPhone 16 Pro in Desert Titanium" > </picture> </noscript> </div> <p class="caption ps-swatch-secondary typography-ps-slide-gallery-caption"><strong>Choose your controls.</strong> Swap out your Lock Screen controls for ones you love to use more often. Or you can assign a control to the Action button.</p> </div> </li> <li class="card tile tile-rounded gallery-item" data-analytics-gallery-item-id="new photos app" id="scroll-gallery-item-3" role="listitem" data-ac-gallery-item="3" data-staggered-item data-gallery-item="photos-app"> <div class="gallery-item-content gallery-item-photos-app"> <div class="media-wrapper" tabindex="-1"> <picture id="overview-product-stories-ios-18-photos-app-1" class="overview-product-stories-ios-18-photos-app slide-media" data-lazy> <source data-empty srcset="data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" media="(min-width:0px)" /> <img src="/v/iphone-16-pro/c/images/overview/product-stories/ios-18/photos_app__e0nu5f1ce6ie_xlarge.jpg" onload="window.__lp?.(event)" alt="A photo of a horse demonstrates the Favorites collection in the Photos app"> </picture> <noscript> <picture class="overview-product-stories-ios-18-photos-app slide-media"> <source srcset="/v/iphone-16-pro/c/images/overview/product-stories/ios-18/photos_app__e0nu5f1ce6ie_xsmall.jpg, /v/iphone-16-pro/c/images/overview/product-stories/ios-18/photos_app__e0nu5f1ce6ie_xsmall_2x.jpg 2x" media="(max-width:480px)" /><source srcset="/v/iphone-16-pro/c/images/overview/product-stories/ios-18/photos_app__e0nu5f1ce6ie_medium.jpg, /v/iphone-16-pro/c/images/overview/product-stories/ios-18/photos_app__e0nu5f1ce6ie_medium_2x.jpg 2x" media="(max-width:1068px)" /><source srcset="/v/iphone-16-pro/c/images/overview/product-stories/ios-18/photos_app__e0nu5f1ce6ie_large.jpg, /v/iphone-16-pro/c/images/overview/product-stories/ios-18/photos_app__e0nu5f1ce6ie_large_2x.jpg 2x" media="(max-width:1440px)" /><source srcset="/v/iphone-16-pro/c/images/overview/product-stories/ios-18/photos_app__e0nu5f1ce6ie_xlarge.jpg, /v/iphone-16-pro/c/images/overview/product-stories/ios-18/photos_app__e0nu5f1ce6ie_xlarge_2x.jpg 2x" media="(min-width:0px)" /> <img src="/v/iphone-16-pro/c/images/overview/product-stories/ios-18/photos_app__e0nu5f1ce6ie_xlarge.jpg" alt="A photo of a horse demonstrates the Favorites collection in the Photos app" > </picture> </noscript> </div> <p class="caption ps-swatch-secondary typography-ps-slide-gallery-caption"><strong>Find your favorite shots faster.</strong> In the redesigned Photos app, your Collections are automatically organized by topic, like People & Pets.</p> </div> </li> <li class="card tile tile-rounded gallery-item" data-analytics-gallery-item-id="expressive text" id="scroll-gallery-item-4" role="listitem" data-ac-gallery-item="4" data-staggered-item data-gallery-item="expressive-text"> <div class="gallery-item-content gallery-item-expressive-text"> <div class="media-wrapper" tabindex="-1"> <picture id="overview-product-stories-ios-18-expressive-text-1" class="overview-product-stories-ios-18-expressive-text slide-media" data-lazy> <source data-empty srcset="data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" media="(min-width:0px)" /> <img src="/v/iphone-16-pro/c/images/overview/product-stories/ios-18/expressive_text__fgzgi4x9ukii_xlarge.jpg" onload="window.__lp?.(event)" alt="A demonstration of effects on words and emojis in iMessage"> </picture> <noscript> <picture class="overview-product-stories-ios-18-expressive-text slide-media"> <source srcset="/v/iphone-16-pro/c/images/overview/product-stories/ios-18/expressive_text__fgzgi4x9ukii_xsmall.jpg, /v/iphone-16-pro/c/images/overview/product-stories/ios-18/expressive_text__fgzgi4x9ukii_xsmall_2x.jpg 2x" media="(max-width:480px)" /><source srcset="/v/iphone-16-pro/c/images/overview/product-stories/ios-18/expressive_text__fgzgi4x9ukii_medium.jpg, /v/iphone-16-pro/c/images/overview/product-stories/ios-18/expressive_text__fgzgi4x9ukii_medium_2x.jpg 2x" media="(max-width:1068px)" /><source srcset="/v/iphone-16-pro/c/images/overview/product-stories/ios-18/expressive_text__fgzgi4x9ukii_large.jpg, /v/iphone-16-pro/c/images/overview/product-stories/ios-18/expressive_text__fgzgi4x9ukii_large_2x.jpg 2x" media="(max-width:1440px)" /><source srcset="/v/iphone-16-pro/c/images/overview/product-stories/ios-18/expressive_text__fgzgi4x9ukii_xlarge.jpg, /v/iphone-16-pro/c/images/overview/product-stories/ios-18/expressive_text__fgzgi4x9ukii_xlarge_2x.jpg 2x" media="(min-width:0px)" /> <img src="/v/iphone-16-pro/c/images/overview/product-stories/ios-18/expressive_text__fgzgi4x9ukii_xlarge.jpg" alt="A demonstration of effects on words and emojis in iMessage" > </picture> </noscript> </div> <p class="caption ps-swatch-secondary typography-ps-slide-gallery-caption"><strong>Get expressive with text.</strong> Add playful, animated effects to any word, phrase, or emoji in iMessage — many of which are automatically suggested as you type.</p> </div> </li> </ul> </div> </div> <div class="scroll-gallery-paddlenav paddlenav paddlenav-alpha hide" data-analytics-gallery-interaction-type="paddlenav" data-gallery-paddlenav data-focus-expression="{"expression": "t - 100vh + 300h", "focus-delay": "true", "tabindex": "-1"}"> <ul> <li class="left-item"><button aria-label="Previous, iOS 18 gallery" class="paddlenav-arrow paddlenav-arrow-previous"> <svg class="icon-control icon-control-chevronleft" xmlns="http://www.w3.org/2000/svg" viewBox="0 0 36 36"> <path d="m20 25c-.3838 0-.7676-.1465-1.0605-.4395l-5.5-5.5c-.5859-.5854-.5859-1.5356 0-2.1211l5.5-5.5c.5859-.5859 1.5352-.5859 2.1211 0 .5859.5854.5859 1.5356 0 2.1211l-4.4395 4.4395 4.4395 4.4395c.5859.5854.5859 1.5356 0 2.1211-.293.293-.6768.4395-1.0605.4395z"></path> </svg> </button></li> <li class="right-item"><button aria-label="Next, iOS 18 gallery" class="paddlenav-arrow paddlenav-arrow-next"> <svg class="icon-control icon-control-chevronright" xmlns="http://www.w3.org/2000/svg" viewBox="0 0 36 36"> <path d="m22.5597 16.9375-5.5076-5.5c-.5854-.5854-1.5323-.5825-2.1157.0039-.5835.5869-.5815 1.5366.0039 2.1211l4.4438 4.4375-4.4438 4.4375c-.5854.5845-.5874 1.5342-.0039 2.1211.2922.2944.676.4414 1.0598.4414.3818 0 .7637-.1455 1.0559-.4375l5.5076-5.5c.2815-.2812.4403-.6636.4403-1.0625s-.1588-.7812-.4403-1.0625z"></path> </svg> </button></li> </ul> </div> </div> <p class="section-end-cta typography-ps-body-semibold"><a href="/lae/ios/ios-18/" data-analytics-title="learn more about ios 18" class="icon-wrapper"><span class="icon-copy">Learn more about iOS 18</span><span class="icon icon-after more"></span></a></p> </section> <section class="section section-apple-intelligence no-pad-bottom live-text-headline live-text-headline custom" data-anim-scroll-group="Apple Intelligence" data-aap-hide-kf='{"start": "a0t - 75vh", "end": "a0b - 75vh", "anchors": [".section-apple-intelligence"]}'> <div class="section-apple-intelligence-hero" data-analytics-section-engagement="name:apple intelligence intro"> <h2 class="visuallyhidden">Apple Intelligence</h2> <h3 class="visuallyhidden">AI-opening possibilities.</h3> <div class="subsection-header"> <div aria-hidden="true" class="headline-video-container"> <div class="inline-media-component-container apple-intelligence-headline-media"> <div class="video-wrapper" data-video-id="apple-intelligence-headline-media" data-component-list="InlineMediaDefault"> <video id="apple-intelligence-headline-media" preload="none" role="img" muted playsinline data-inline-media data-inline-media-basepath="/105/media/us/iphone-16-pro/2024/3616fe73-ad74-4b7f-8b93-a4c0f0b6a2d7/anim/apple-intelligence-headline-a/" data-inline-media-retina-enabled="true" data-inline-media-breakpoint-substitution-map='{"xlarge": "large"}' data-inline-media-load-keyframe='{ "start": "a0t - 200vh", "end": "a0b", "anchors": [".hardware-video-container"] }' data-inline-media-play-keyframe='{ "start": "a0t - 100vh", "end": "a0b", "anchors": [".hardware-video-container"] }' data-inline-media-unload-at-end="true" aria-label="Apple Intellegence. AI-opening possibilities."></video> <picture id="overview-apple-intelligence-apple-intelligence-headline-endframe-1" class="overview-apple-intelligence-apple-intelligence-headline-endframe fallback-frame" data-lazy data-download-area-keyframe="{"start":"a0t - 150vh","end":"a0b","anchors":["section.section-apple-intelligence"]}"> <source data-empty srcset="data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" media="(min-width:0px)" /> <img src="/v/iphone-16-pro/c/images/overview/apple-intelligence/apple_intelligence_headline_endframe__euuryqf20aoi_large.jpg" onload="window.__lp?.(event)" alt="Apple Intellegence. AI-opening possibilities."> </picture> <noscript> <picture class="overview-apple-intelligence-apple-intelligence-headline-endframe fallback-frame"> <source srcset="/v/iphone-16-pro/c/images/overview/apple-intelligence/apple_intelligence_headline_endframe__euuryqf20aoi_xsmall.jpg, /v/iphone-16-pro/c/images/overview/apple-intelligence/apple_intelligence_headline_endframe__euuryqf20aoi_xsmall_2x.jpg 2x" media="(max-width:480px)" /><source srcset="/v/iphone-16-pro/c/images/overview/apple-intelligence/apple_intelligence_headline_endframe__euuryqf20aoi_small.jpg, /v/iphone-16-pro/c/images/overview/apple-intelligence/apple_intelligence_headline_endframe__euuryqf20aoi_small_2x.jpg 2x" media="(max-width:734px)" /><source srcset="/v/iphone-16-pro/c/images/overview/apple-intelligence/apple_intelligence_headline_endframe__euuryqf20aoi_medium.jpg, /v/iphone-16-pro/c/images/overview/apple-intelligence/apple_intelligence_headline_endframe__euuryqf20aoi_medium_2x.jpg 2x" media="(max-width:1068px)" /><source srcset="/v/iphone-16-pro/c/images/overview/apple-intelligence/apple_intelligence_headline_endframe__euuryqf20aoi_large.jpg, /v/iphone-16-pro/c/images/overview/apple-intelligence/apple_intelligence_headline_endframe__euuryqf20aoi_large_2x.jpg 2x" media="(min-width:0px)" /> <img src="/v/iphone-16-pro/c/images/overview/apple-intelligence/apple_intelligence_headline_endframe__euuryqf20aoi_large.jpg" alt="Apple Intellegence. AI-opening possibilities." > </picture> </noscript> <picture id="overview-apple-intelligence-apple-intelligence-headline-endframe-2" class="overview-apple-intelligence-apple-intelligence-headline-endframe end-frame" data-lazy data-download-area-keyframe="{"start":"a0t - 150vh","end":"a0b","anchors":["section.section-apple-intelligence"]}"> <source data-empty srcset="data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" media="(min-width:0px)" /> <img src="/v/iphone-16-pro/c/images/overview/apple-intelligence/apple_intelligence_headline_endframe__euuryqf20aoi_large.jpg" onload="window.__lp?.(event)" alt> </picture> <noscript> <picture class="overview-apple-intelligence-apple-intelligence-headline-endframe end-frame"> <source srcset="/v/iphone-16-pro/c/images/overview/apple-intelligence/apple_intelligence_headline_endframe__euuryqf20aoi_xsmall.jpg, /v/iphone-16-pro/c/images/overview/apple-intelligence/apple_intelligence_headline_endframe__euuryqf20aoi_xsmall_2x.jpg 2x" media="(max-width:480px)" /><source srcset="/v/iphone-16-pro/c/images/overview/apple-intelligence/apple_intelligence_headline_endframe__euuryqf20aoi_small.jpg, /v/iphone-16-pro/c/images/overview/apple-intelligence/apple_intelligence_headline_endframe__euuryqf20aoi_small_2x.jpg 2x" media="(max-width:734px)" /><source srcset="/v/iphone-16-pro/c/images/overview/apple-intelligence/apple_intelligence_headline_endframe__euuryqf20aoi_medium.jpg, /v/iphone-16-pro/c/images/overview/apple-intelligence/apple_intelligence_headline_endframe__euuryqf20aoi_medium_2x.jpg 2x" media="(max-width:1068px)" /><source srcset="/v/iphone-16-pro/c/images/overview/apple-intelligence/apple_intelligence_headline_endframe__euuryqf20aoi_large.jpg, /v/iphone-16-pro/c/images/overview/apple-intelligence/apple_intelligence_headline_endframe__euuryqf20aoi_large_2x.jpg 2x" media="(min-width:0px)" /> <img src="/v/iphone-16-pro/c/images/overview/apple-intelligence/apple_intelligence_headline_endframe__euuryqf20aoi_large.jpg" alt > </picture> </noscript> <picture id="overview-apple-intelligence-apple-intelligence-headline-startframe-1" class="overview-apple-intelligence-apple-intelligence-headline-startframe start-frame" data-lazy data-download-area-keyframe="{"start":"a0t - 150vh","end":"a0b","anchors":["section.section-apple-intelligence"]}"> <source data-empty srcset="data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" media="(min-width:0px)" /> <img src="/v/iphone-16-pro/c/images/overview/apple-intelligence/apple_intelligence_headline_startframe__f3xx8xg48aie_large.jpg" onload="window.__lp?.(event)" alt> </picture> <noscript> <picture class="overview-apple-intelligence-apple-intelligence-headline-startframe start-frame"> <source srcset="/v/iphone-16-pro/c/images/overview/apple-intelligence/apple_intelligence_headline_startframe__f3xx8xg48aie_xsmall.jpg, /v/iphone-16-pro/c/images/overview/apple-intelligence/apple_intelligence_headline_startframe__f3xx8xg48aie_xsmall_2x.jpg 2x" media="(max-width:480px)" /><source srcset="/v/iphone-16-pro/c/images/overview/apple-intelligence/apple_intelligence_headline_startframe__f3xx8xg48aie_small.jpg, /v/iphone-16-pro/c/images/overview/apple-intelligence/apple_intelligence_headline_startframe__f3xx8xg48aie_small_2x.jpg 2x" media="(max-width:734px)" /><source srcset="/v/iphone-16-pro/c/images/overview/apple-intelligence/apple_intelligence_headline_startframe__f3xx8xg48aie_medium.jpg, /v/iphone-16-pro/c/images/overview/apple-intelligence/apple_intelligence_headline_startframe__f3xx8xg48aie_medium_2x.jpg 2x" media="(max-width:1068px)" /><source srcset="/v/iphone-16-pro/c/images/overview/apple-intelligence/apple_intelligence_headline_startframe__f3xx8xg48aie_large.jpg, /v/iphone-16-pro/c/images/overview/apple-intelligence/apple_intelligence_headline_startframe__f3xx8xg48aie_large_2x.jpg 2x" media="(min-width:0px)" /> <img src="/v/iphone-16-pro/c/images/overview/apple-intelligence/apple_intelligence_headline_startframe__f3xx8xg48aie_large.jpg" alt > </picture> </noscript> </div> </div> </div> <div class="headline-text-container large-centered xlarge-4 large-6 text-large-center align-items-center"> <h2 class="ps-headline typography-ps-headline-super">Built for Apple Intelligence.</h2> </div> <p class="typography-body text-large-center apple-intelligence-disclaimer">Available now in U.S. English<sup class="footnote footnote-number"><a href="#footnote-1" aria-label="Footnote 1" data-modal-close>1</a></sup></p> </div> <div class="row large-justify-content-center ps-spacing-large-32 ps-spacing-small-40 hero-img-container"> <div class="hardware-video-container"> <div class="inline-media-component-container apple-intelligence-hardware-media"> <div class="hardware-video-container"> <div class="inline-media-component-container apple-intelligence-hardware-media"> <div class="video-wrapper" data-video-id="apple-intelligence-hardware-media" data-component-list="InlineMediaConfigured"> <video id="apple-intelligence-hardware-media" preload="none" role="img" muted playsinline data-inline-media data-inline-media-basepath="/105/media/us/iphone-16-pro/2024/3616fe73-ad74-4b7f-8b93-a4c0f0b6a2d7/anim/apple-intelligence/" data-inline-media-plugins="AnimLoad, AnimPlayReset, ViewportSourceOnce" data-inline-media-retina-enabled="true" data-inline-media-reset-on-exit="true" data-inline-media-load-keyframe='{ "start": "a0t - 200vh", "end": "a0b", "anchors": [".hardware-video-container"] }' data-inline-media-play-keyframe='{ "start": "a0t - 50vh", "end": "a0b", "anchors": [".hardware-video-container"] }' data-inline-media-reset-keyframe='{ "start": "a0t - 100vh", "end": "a1b", "anchors": [".headline-video-container", ".hardware-video-container"] }' aria-label="Animation demonstrating Apple Intelligence functionality on iPhone 16 Pro"></video> <picture id="overview-apple-intelligence-apple-intelligence-endframe-1" class="overview-apple-intelligence-apple-intelligence-endframe fallback-frame" data-lazy data-download-area-keyframe='{"start": "t - 150vh", "end": "b", "disabledWhen": "inline-media"}'> <source data-empty srcset="data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" media="(min-width:0px)" /> <img src="/v/iphone-16-pro/c/images/overview/apple-intelligence/apple_intelligence_endframe__ksa4clua0duu_xlarge.jpg" onload="window.__lp?.(event)" alt="Animation demonstrating Apple Intelligence functionality on iPhone 16 Pro"> </picture> <noscript> <picture class="overview-apple-intelligence-apple-intelligence-endframe fallback-frame"> <source srcset="/v/iphone-16-pro/c/images/overview/apple-intelligence/apple_intelligence_endframe__ksa4clua0duu_xsmall.jpg, /v/iphone-16-pro/c/images/overview/apple-intelligence/apple_intelligence_endframe__ksa4clua0duu_xsmall_2x.jpg 2x" media="(max-width:480px)" /><source srcset="/v/iphone-16-pro/c/images/overview/apple-intelligence/apple_intelligence_endframe__ksa4clua0duu_small.jpg, /v/iphone-16-pro/c/images/overview/apple-intelligence/apple_intelligence_endframe__ksa4clua0duu_small_2x.jpg 2x" media="(max-width:734px)" /><source srcset="/v/iphone-16-pro/c/images/overview/apple-intelligence/apple_intelligence_endframe__ksa4clua0duu_medium.jpg, /v/iphone-16-pro/c/images/overview/apple-intelligence/apple_intelligence_endframe__ksa4clua0duu_medium_2x.jpg 2x" media="(max-width:1068px)" /><source srcset="/v/iphone-16-pro/c/images/overview/apple-intelligence/apple_intelligence_endframe__ksa4clua0duu_large.jpg, /v/iphone-16-pro/c/images/overview/apple-intelligence/apple_intelligence_endframe__ksa4clua0duu_large_2x.jpg 2x" media="(max-width:1440px)" /><source srcset="/v/iphone-16-pro/c/images/overview/apple-intelligence/apple_intelligence_endframe__ksa4clua0duu_xlarge.jpg, /v/iphone-16-pro/c/images/overview/apple-intelligence/apple_intelligence_endframe__ksa4clua0duu_xlarge_2x.jpg 2x" media="(min-width:0px)" /> <img src="/v/iphone-16-pro/c/images/overview/apple-intelligence/apple_intelligence_endframe__ksa4clua0duu_xlarge.jpg" alt="Animation demonstrating Apple Intelligence functionality on iPhone 16 Pro" > </picture> </noscript> <picture id="overview-apple-intelligence-apple-intelligence-endframe-1" class="overview-apple-intelligence-apple-intelligence-endframe end-frame" data-lazy data-download-area-keyframe="{"start":"a0t - 150vh","end":"a0b","anchors":["section.section-apple-intelligence"]}"> <source data-empty srcset="data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" media="(min-width:0px)" /> <img src="/v/iphone-16-pro/c/images/overview/apple-intelligence/apple_intelligence_endframe__ksa4clua0duu_xlarge.jpg" onload="window.__lp?.(event)" alt> </picture> <noscript> <picture class="overview-apple-intelligence-apple-intelligence-endframe end-frame"> <source srcset="/v/iphone-16-pro/c/images/overview/apple-intelligence/apple_intelligence_endframe__ksa4clua0duu_xsmall.jpg, /v/iphone-16-pro/c/images/overview/apple-intelligence/apple_intelligence_endframe__ksa4clua0duu_xsmall_2x.jpg 2x" media="(max-width:480px)" /><source srcset="/v/iphone-16-pro/c/images/overview/apple-intelligence/apple_intelligence_endframe__ksa4clua0duu_small.jpg, /v/iphone-16-pro/c/images/overview/apple-intelligence/apple_intelligence_endframe__ksa4clua0duu_small_2x.jpg 2x" media="(max-width:734px)" /><source srcset="/v/iphone-16-pro/c/images/overview/apple-intelligence/apple_intelligence_endframe__ksa4clua0duu_medium.jpg, /v/iphone-16-pro/c/images/overview/apple-intelligence/apple_intelligence_endframe__ksa4clua0duu_medium_2x.jpg 2x" media="(max-width:1068px)" /><source srcset="/v/iphone-16-pro/c/images/overview/apple-intelligence/apple_intelligence_endframe__ksa4clua0duu_large.jpg, /v/iphone-16-pro/c/images/overview/apple-intelligence/apple_intelligence_endframe__ksa4clua0duu_large_2x.jpg 2x" media="(max-width:1440px)" /><source srcset="/v/iphone-16-pro/c/images/overview/apple-intelligence/apple_intelligence_endframe__ksa4clua0duu_xlarge.jpg, /v/iphone-16-pro/c/images/overview/apple-intelligence/apple_intelligence_endframe__ksa4clua0duu_xlarge_2x.jpg 2x" media="(min-width:0px)" /> <img src="/v/iphone-16-pro/c/images/overview/apple-intelligence/apple_intelligence_endframe__ksa4clua0duu_xlarge.jpg" alt > </picture> </noscript> <picture id="overview-apple-intelligence-apple-intelligence-startframe-1" class="overview-apple-intelligence-apple-intelligence-startframe start-frame" data-lazy data-download-area-keyframe="{"start":"a0t - 150vh","end":"a0b","anchors":["section.section-apple-intelligence"]}"> <source data-empty srcset="data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" media="(min-width:0px)" /> <img src="/v/iphone-16-pro/c/images/overview/apple-intelligence/apple_intelligence_startframe__kd3q8bustv2a_xlarge.jpg" onload="window.__lp?.(event)" alt> </picture> <noscript> <picture class="overview-apple-intelligence-apple-intelligence-startframe start-frame"> <source srcset="/v/iphone-16-pro/c/images/overview/apple-intelligence/apple_intelligence_startframe__kd3q8bustv2a_xsmall.jpg, /v/iphone-16-pro/c/images/overview/apple-intelligence/apple_intelligence_startframe__kd3q8bustv2a_xsmall_2x.jpg 2x" media="(max-width:480px)" /><source srcset="/v/iphone-16-pro/c/images/overview/apple-intelligence/apple_intelligence_startframe__kd3q8bustv2a_small.jpg, /v/iphone-16-pro/c/images/overview/apple-intelligence/apple_intelligence_startframe__kd3q8bustv2a_small_2x.jpg 2x" media="(max-width:734px)" /><source srcset="/v/iphone-16-pro/c/images/overview/apple-intelligence/apple_intelligence_startframe__kd3q8bustv2a_medium.jpg, /v/iphone-16-pro/c/images/overview/apple-intelligence/apple_intelligence_startframe__kd3q8bustv2a_medium_2x.jpg 2x" media="(max-width:1068px)" /><source srcset="/v/iphone-16-pro/c/images/overview/apple-intelligence/apple_intelligence_startframe__kd3q8bustv2a_large.jpg, /v/iphone-16-pro/c/images/overview/apple-intelligence/apple_intelligence_startframe__kd3q8bustv2a_large_2x.jpg 2x" media="(max-width:1440px)" /><source srcset="/v/iphone-16-pro/c/images/overview/apple-intelligence/apple_intelligence_startframe__kd3q8bustv2a_xlarge.jpg, /v/iphone-16-pro/c/images/overview/apple-intelligence/apple_intelligence_startframe__kd3q8bustv2a_xlarge_2x.jpg 2x" media="(min-width:0px)" /> <img src="/v/iphone-16-pro/c/images/overview/apple-intelligence/apple_intelligence_startframe__kd3q8bustv2a_xlarge.jpg" alt > </picture> </noscript> </div> </div> </div> </div> </div> <div class="intelligence-gradient"> <div class="viewport-content"> <div class="row large-6 large-offset-3 small-10 small-offset-1 ps-spacing-xlarge-80 ps-spacing-large-112 ps-spacing-medium-80 ps-spacing-small-40"> <p class="intelligence-copy ps-swatch-secondary typography-ps-intro-semibold text-large-center">iPhone 16 Pro is built for Apple Intelligence, the personal intelligence system that helps you <strong>write, express yourself, and get things done effortlessly</strong>. With groundbreaking privacy protections, it gives you peace of mind that no one else can access your data — not even Apple.</p> </div> </div> <div class="bento-tab-gallery" data-analytics-section-engagement="name:apple intelligence gallery" apple-intelligence-gallery data-component-list="BentoTabGallery"> <div class="viewport-content"> <div id="apple-intelligence-gallery" data-analytics-gallery-id="apple intelligence gallery" aria-label="apple intelligence gallery" class="bento-tab-gallery-wrapper gallery" data-bento-tab-gallery> <div class="row"> <div class="large-10 large-centered"> <div class="tablist-wrapper"> <div data-analytics-gallery-interaction-type="tabnav" class="tabnav-bento"> <ul role="tablist" class="tabnav-bento-items"> <li role="presentation" class="typography-ps-body-semibold tabnav-bento-item"><a href="#productivity-gallery-item-1" id="productivity-gallery-item-1-trigger" data-ac-gallery-trigger="productivity-gallery-item-1" class="tabnav-bento-link">Boost your productivity</a></li> <li role="presentation" class="typography-ps-body-semibold tabnav-bento-item"><a href="#expression-gallery-item-2" id="expression-gallery-item-2-trigger" data-ac-gallery-trigger="expression-gallery-item-2" class="tabnav-bento-link">Express yourself visually</a></li> <li role="presentation" class="typography-ps-body-semibold tabnav-bento-item"><a href="#siri-gallery-item-3" id="siri-gallery-item-3-trigger" data-ac-gallery-trigger="siri-gallery-item-3" class="tabnav-bento-link">A new era for Siri</a></li> </ul> </div> </div> </div> </div> <div class="item-container"> <div id="productivity-gallery-item-1" data-analytics-gallery-item-id="boost your productivity" data-ac-gallery-item="1" class="gallery-item slide-media current"> <div class="item-eyebrow typography-ps-body-reduced-tight-semibold">Boost your productivity</div> <div class="row large-6 large-offset-3 small-10 small-offset-1"> <p class="typography-ps-intro-semibold bento-headline">Explore new tools that help you write, focus, and communicate.</p> </div> <div class="bento row large-10 large-centered"> <div class="bento-item tile-rounded bento-one bento-writing"> <div class="vertically-scaling-container"> <div class="hardware-composite-container"> <picture id="overview-apple-intelligence-apple-intelligence-hw-1" class="overview-apple-intelligence-apple-intelligence-hw bento-hardware hardware" data-lazy> <source data-empty srcset="data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" media="(min-width:0px)" /> <img src="/v/iphone-16-pro/c/images/overview/apple-intelligence/apple-intelligence_hw__b7r46krxys9y_large.png" onload="window.__lp?.(event)" alt> </picture> <noscript> <picture class="overview-apple-intelligence-apple-intelligence-hw bento-hardware hardware"> <source srcset="/v/iphone-16-pro/c/images/overview/apple-intelligence/apple-intelligence_hw__b7r46krxys9y_xsmall.png, /v/iphone-16-pro/c/images/overview/apple-intelligence/apple-intelligence_hw__b7r46krxys9y_xsmall_2x.png 2x" media="(max-width:480px)" /><source srcset="/v/iphone-16-pro/c/images/overview/apple-intelligence/apple-intelligence_hw__b7r46krxys9y_medium.png, /v/iphone-16-pro/c/images/overview/apple-intelligence/apple-intelligence_hw__b7r46krxys9y_medium_2x.png 2x" media="(max-width:1068px)" /><source srcset="/v/iphone-16-pro/c/images/overview/apple-intelligence/apple-intelligence_hw__b7r46krxys9y_large.png, /v/iphone-16-pro/c/images/overview/apple-intelligence/apple-intelligence_hw__b7r46krxys9y_large_2x.png 2x" media="(min-width:0px)" /> <img src="/v/iphone-16-pro/c/images/overview/apple-intelligence/apple-intelligence_hw__b7r46krxys9y_large.png" alt > </picture> </noscript> <div class="inline-media-component-container writing-tools-media screen slide-media with-media-ui with-media-ui-button"> <div class="video-wrapper" data-video-id="writing-tools-media" data-component-list="InlineMediaDefault"> <video id="writing-tools-media" preload="none" role="img" muted playsinline data-inline-media data-inline-media-basepath="/105/media/us/iphone-16-pro/2024/3616fe73-ad74-4b7f-8b93-a4c0f0b6a2d7/anim/writing-tools/" data-inline-media-plugins="PlayPauseButton" data-inline-media-retina-enabled="true" data-inline-media-breakpoint-substitution-map='{"xlarge": "large"}' data-inline-media-load-keyframe='{"start":"t - 100vh","end":"b"}' data-inline-media-play-keyframe='{ "start": "t - 65vh", "end": "b" }' aria-label="Animation demonstrating Apple Intelligence Writing Tools prompts on iPhone 16 Pro"></video> <picture id="overview-apple-intelligence-writing-tools-endframe-1" class="overview-apple-intelligence-writing-tools-endframe fallback-frame" data-lazy data-download-area-keyframe='{"start": "t - 150vh", "end": "b", "disabledWhen": "inline-media"}'> <source data-empty srcset="data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" media="(min-width:0px)" /> <img src="/v/iphone-16-pro/c/images/overview/apple-intelligence/writing_tools_endframe__fj273qsgfpay_xlarge.jpg" onload="window.__lp?.(event)" alt="Screen showing Apple Intelligence Writing Tools prompts on iPhone 16 Pro"> </picture> <noscript> <picture class="overview-apple-intelligence-writing-tools-endframe fallback-frame"> <source srcset="/v/iphone-16-pro/c/images/overview/apple-intelligence/writing_tools_endframe__fj273qsgfpay_xsmall.jpg, /v/iphone-16-pro/c/images/overview/apple-intelligence/writing_tools_endframe__fj273qsgfpay_xsmall_2x.jpg 2x" media="(max-width:480px)" /><source srcset="/v/iphone-16-pro/c/images/overview/apple-intelligence/writing_tools_endframe__fj273qsgfpay_small.jpg, /v/iphone-16-pro/c/images/overview/apple-intelligence/writing_tools_endframe__fj273qsgfpay_small_2x.jpg 2x" media="(max-width:734px)" /><source srcset="/v/iphone-16-pro/c/images/overview/apple-intelligence/writing_tools_endframe__fj273qsgfpay_medium.jpg, /v/iphone-16-pro/c/images/overview/apple-intelligence/writing_tools_endframe__fj273qsgfpay_medium_2x.jpg 2x" media="(max-width:1068px)" /><source srcset="/v/iphone-16-pro/c/images/overview/apple-intelligence/writing_tools_endframe__fj273qsgfpay_large.jpg, /v/iphone-16-pro/c/images/overview/apple-intelligence/writing_tools_endframe__fj273qsgfpay_large_2x.jpg 2x" media="(max-width:1440px)" /><source srcset="/v/iphone-16-pro/c/images/overview/apple-intelligence/writing_tools_endframe__fj273qsgfpay_xlarge.jpg, /v/iphone-16-pro/c/images/overview/apple-intelligence/writing_tools_endframe__fj273qsgfpay_xlarge_2x.jpg 2x" media="(min-width:0px)" /> <img src="/v/iphone-16-pro/c/images/overview/apple-intelligence/writing_tools_endframe__fj273qsgfpay_xlarge.jpg" alt="Screen showing Apple Intelligence Writing Tools prompts on iPhone 16 Pro" > </picture> </noscript> <picture id="overview-apple-intelligence-writing-tools-endframe-2" class="overview-apple-intelligence-writing-tools-endframe end-frame" data-lazy data-download-area-keyframe="{"start":"a0t - 150vh","end":"a0b","anchors":[".section-apple-intelligence"]}"> <source data-empty srcset="data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" media="(min-width:0px)" /> <img src="/v/iphone-16-pro/c/images/overview/apple-intelligence/writing_tools_endframe__fj273qsgfpay_xlarge.jpg" onload="window.__lp?.(event)" alt> </picture> <noscript> <picture class="overview-apple-intelligence-writing-tools-endframe end-frame"> <source srcset="/v/iphone-16-pro/c/images/overview/apple-intelligence/writing_tools_endframe__fj273qsgfpay_xsmall.jpg, /v/iphone-16-pro/c/images/overview/apple-intelligence/writing_tools_endframe__fj273qsgfpay_xsmall_2x.jpg 2x" media="(max-width:480px)" /><source srcset="/v/iphone-16-pro/c/images/overview/apple-intelligence/writing_tools_endframe__fj273qsgfpay_small.jpg, /v/iphone-16-pro/c/images/overview/apple-intelligence/writing_tools_endframe__fj273qsgfpay_small_2x.jpg 2x" media="(max-width:734px)" /><source srcset="/v/iphone-16-pro/c/images/overview/apple-intelligence/writing_tools_endframe__fj273qsgfpay_medium.jpg, /v/iphone-16-pro/c/images/overview/apple-intelligence/writing_tools_endframe__fj273qsgfpay_medium_2x.jpg 2x" media="(max-width:1068px)" /><source srcset="/v/iphone-16-pro/c/images/overview/apple-intelligence/writing_tools_endframe__fj273qsgfpay_large.jpg, /v/iphone-16-pro/c/images/overview/apple-intelligence/writing_tools_endframe__fj273qsgfpay_large_2x.jpg 2x" media="(max-width:1440px)" /><source srcset="/v/iphone-16-pro/c/images/overview/apple-intelligence/writing_tools_endframe__fj273qsgfpay_xlarge.jpg, /v/iphone-16-pro/c/images/overview/apple-intelligence/writing_tools_endframe__fj273qsgfpay_xlarge_2x.jpg 2x" media="(min-width:0px)" /> <img src="/v/iphone-16-pro/c/images/overview/apple-intelligence/writing_tools_endframe__fj273qsgfpay_xlarge.jpg" alt > </picture> </noscript> <picture id="overview-apple-intelligence-writing-tools-startframe-1" class="overview-apple-intelligence-writing-tools-startframe start-frame" data-lazy data-download-area-keyframe="{"start":"a0t - 150vh","end":"a0b","anchors":[".section-apple-intelligence"]}"> <source data-empty srcset="data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" media="(min-width:0px)" /> <img src="/v/iphone-16-pro/c/images/overview/apple-intelligence/writing_tools_startframe__bfjtz6gipqz6_xlarge.jpg" onload="window.__lp?.(event)" alt> </picture> <noscript> <picture class="overview-apple-intelligence-writing-tools-startframe start-frame"> <source srcset="/v/iphone-16-pro/c/images/overview/apple-intelligence/writing_tools_startframe__bfjtz6gipqz6_xsmall.jpg, /v/iphone-16-pro/c/images/overview/apple-intelligence/writing_tools_startframe__bfjtz6gipqz6_xsmall_2x.jpg 2x" media="(max-width:480px)" /><source srcset="/v/iphone-16-pro/c/images/overview/apple-intelligence/writing_tools_startframe__bfjtz6gipqz6_small.jpg, /v/iphone-16-pro/c/images/overview/apple-intelligence/writing_tools_startframe__bfjtz6gipqz6_small_2x.jpg 2x" media="(max-width:734px)" /><source srcset="/v/iphone-16-pro/c/images/overview/apple-intelligence/writing_tools_startframe__bfjtz6gipqz6_medium.jpg, /v/iphone-16-pro/c/images/overview/apple-intelligence/writing_tools_startframe__bfjtz6gipqz6_medium_2x.jpg 2x" media="(max-width:1068px)" /><source srcset="/v/iphone-16-pro/c/images/overview/apple-intelligence/writing_tools_startframe__bfjtz6gipqz6_large.jpg, /v/iphone-16-pro/c/images/overview/apple-intelligence/writing_tools_startframe__bfjtz6gipqz6_large_2x.jpg 2x" media="(max-width:1440px)" /><source srcset="/v/iphone-16-pro/c/images/overview/apple-intelligence/writing_tools_startframe__bfjtz6gipqz6_xlarge.jpg, /v/iphone-16-pro/c/images/overview/apple-intelligence/writing_tools_startframe__bfjtz6gipqz6_xlarge_2x.jpg 2x" media="(min-width:0px)" /> <img src="/v/iphone-16-pro/c/images/overview/apple-intelligence/writing_tools_startframe__bfjtz6gipqz6_xlarge.jpg" alt > </picture> </noscript> </div> <div class="inline-media-ui inline-media-ui-button" data-inline-media-controller="writing-tools-media"> <button class="play-pause-button" data-inline-media-control="PlayPause" data-analytics-title-play="play " data-analytics-click-play="prop3:play " data-analytics-title-replay="replay " data-analytics-click-replay="prop3:replay " data-analytics-title-pause="pause " data-analytics-click-pause="prop3:pause " data-analytics-intrapage-link aria-hidden="true" aria-label="Play Writing Tools animation" data-aria-playing="Pause Writing Tools animation" data-aria-paused="Play Writing Tools animation" data-aria-ended="Replay Writing Tools animation"> </button> </div> </div> </div> </div> <div class="bento-copy typography-ps-bento-gallery-body"> <strong>Writing Tools</strong> can proofread your text and rewrite different versions until the tone and wording are just right, and summarize selected text with a tap. They’re available nearly everywhere you write, including third-party apps. </div> </div> <div class="bento-item tile-rounded bento-two bento-summeries"> <div class="bento-copy typography-ps-bento-gallery-body"> Just hit record in the Notes or Phone app to capture audio recordings and transcripts. Apple Intelligence generates <strong>summaries</strong> of your transcripts, so you can get the most important info at a glance. </div> <div class="bento-image bento-standard-image"> <figure class="figure figure-two overview-apple-intelligence-productivity-summerize" alt="The record button" role="img" data-anim-lazy-image></figure> </div> </div> <div class="bento-item tile-rounded bento-three bento-notifications"> <div class="bento-copy typography-ps-bento-gallery-body"> <strong>Priority messages in Mail</strong> elevate time-sensitive messages to the top of your inbox — like an invitation that has a deadline today or a check-in reminder for your flight this afternoon. </div> <div class="bento-image"> <figure class="figure figure-three overview-apple-intelligence-productivity-notifications" alt="Screen showing Priority Messages in Mail" data-anim-lazy-image role="img"></figure> </div> </div> </div> </div> <div id="expression-gallery-item-2" data-analytics-gallery-item-id="express yourself visually" data-ac-gallery-item="2" class="gallery-item slide-media"> <div class="item-eyebrow typography-ps-body-reduced-tight-semibold">Express yourself visually</div> <div class="row large-6 large-offset-3 small-10 small-offset-1"> <p class="typography-ps-intro-semibold bento-headline">Create fun, original images that are truly personal to you.</p> </div> <div class="bento row large-10 large-centered"> <div class="bento-item tile-rounded bento-one bento-genmoji"> <div class="vertically-scaling-container"> <div class="hardware-composite-container"> <picture id="overview-apple-intelligence-apple-intelligence-hw-2" class="overview-apple-intelligence-apple-intelligence-hw bento-hardware hardware" data-lazy> <source data-empty srcset="data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" media="(min-width:0px)" /> <img src="/v/iphone-16-pro/c/images/overview/apple-intelligence/apple-intelligence_hw__b7r46krxys9y_large.png" onload="window.__lp?.(event)" alt> </picture> <noscript> <picture class="overview-apple-intelligence-apple-intelligence-hw bento-hardware hardware"> <source srcset="/v/iphone-16-pro/c/images/overview/apple-intelligence/apple-intelligence_hw__b7r46krxys9y_xsmall.png, /v/iphone-16-pro/c/images/overview/apple-intelligence/apple-intelligence_hw__b7r46krxys9y_xsmall_2x.png 2x" media="(max-width:480px)" /><source srcset="/v/iphone-16-pro/c/images/overview/apple-intelligence/apple-intelligence_hw__b7r46krxys9y_medium.png, /v/iphone-16-pro/c/images/overview/apple-intelligence/apple-intelligence_hw__b7r46krxys9y_medium_2x.png 2x" media="(max-width:1068px)" /><source srcset="/v/iphone-16-pro/c/images/overview/apple-intelligence/apple-intelligence_hw__b7r46krxys9y_large.png, /v/iphone-16-pro/c/images/overview/apple-intelligence/apple-intelligence_hw__b7r46krxys9y_large_2x.png 2x" media="(min-width:0px)" /> <img src="/v/iphone-16-pro/c/images/overview/apple-intelligence/apple-intelligence_hw__b7r46krxys9y_large.png" alt > </picture> </noscript> <div class="screen slide-media slide-media-static"> <picture id="overview-apple-intelligence-express-genmoji-screen-1" class="overview-apple-intelligence-express-genmoji-screen" data-lazy> <source data-empty srcset="data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" media="(min-width:0px)" /> <img src="/v/iphone-16-pro/c/images/overview/apple-intelligence/express_genmoji_screen__exq1yrv60u4i_large.jpg" onload="window.__lp?.(event)" alt="Screen showing a Genmoji"> </picture> <noscript> <picture class="overview-apple-intelligence-express-genmoji-screen"> <source srcset="/v/iphone-16-pro/c/images/overview/apple-intelligence/express_genmoji_screen__exq1yrv60u4i_xsmall.jpg, /v/iphone-16-pro/c/images/overview/apple-intelligence/express_genmoji_screen__exq1yrv60u4i_xsmall_2x.jpg 2x" media="(max-width:480px)" /><source srcset="/v/iphone-16-pro/c/images/overview/apple-intelligence/express_genmoji_screen__exq1yrv60u4i_large.jpg, /v/iphone-16-pro/c/images/overview/apple-intelligence/express_genmoji_screen__exq1yrv60u4i_large_2x.jpg 2x" media="(min-width:0px)" /> <img src="/v/iphone-16-pro/c/images/overview/apple-intelligence/express_genmoji_screen__exq1yrv60u4i_large.jpg" alt="Screen showing a Genmoji" > </picture> </noscript> </div> </div> </div> <div class="bento-copy typography-ps-bento-gallery-body"> Make a <strong>Genmoji</strong> right in the keyboard to match any conversation. Want to create a disco ball pigeon? You got it. Just provide a description to see a preview. </div> </div> <div class="bento-item tile-rounded bento-two bento-image-playground"> <div class="bento-copy typography-ps-bento-gallery-body"> The <strong>Image Playground app</strong> lets you create unique images in seconds based on a description, a concept, or even a person from your Photos library. Experiment with image styles like animation, illustration, and sketch. </div> <div class="bento-image bento-standard-image"> <figure class="figure figure-two overview-apple-intelligence-express-playground" data-anim-lazy-image></figure> </div> </div> <div class="bento-item tile-rounded bento-three bento-clean-up"> <div class="bento-copy typography-ps-bento-gallery-body"> With <strong>Clean Up</strong>, you can remove distracting background objects from your photos with just a tap — so you can perfect a shot while staying true to the original image. </div> <div class="bento-image"> <figure class="figure figure-three overview-apple-intelligence-express-clean-up" alt="Demonstration of the Clean Up feature" data-anim-lazy-image role="img"></figure> </div> </div> </div> </div> <div id="siri-gallery-item-3" data-analytics-gallery-item-id="a new era for siri" data-ac-gallery-item="3" class="gallery-item slide-media"> <div class="item-eyebrow typography-ps-body-reduced-tight-semibold">A new era for Siri</div> <div class="row large-6 large-offset-3 small-10 small-offset-1"> <p class="typography-ps-intro-semibold bento-headline">With all-new superpowers, Siri will be able to assist you like never before.</p> </div> <div class="bento row large-10 large-centered"> <div class="bento-item tile-rounded bento-one bento-search"> <div class="vertically-scaling-container"> <div class="hardware-composite-container"> <picture id="overview-apple-intelligence-apple-intelligence-hw-3" class="overview-apple-intelligence-apple-intelligence-hw bento-hardware hardware" data-lazy> <source data-empty srcset="data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" media="(min-width:0px)" /> <img src="/v/iphone-16-pro/c/images/overview/apple-intelligence/apple-intelligence_hw__b7r46krxys9y_large.png" onload="window.__lp?.(event)" alt> </picture> <noscript> <picture class="overview-apple-intelligence-apple-intelligence-hw bento-hardware hardware"> <source srcset="/v/iphone-16-pro/c/images/overview/apple-intelligence/apple-intelligence_hw__b7r46krxys9y_xsmall.png, /v/iphone-16-pro/c/images/overview/apple-intelligence/apple-intelligence_hw__b7r46krxys9y_xsmall_2x.png 2x" media="(max-width:480px)" /><source srcset="/v/iphone-16-pro/c/images/overview/apple-intelligence/apple-intelligence_hw__b7r46krxys9y_medium.png, /v/iphone-16-pro/c/images/overview/apple-intelligence/apple-intelligence_hw__b7r46krxys9y_medium_2x.png 2x" media="(max-width:1068px)" /><source srcset="/v/iphone-16-pro/c/images/overview/apple-intelligence/apple-intelligence_hw__b7r46krxys9y_large.png, /v/iphone-16-pro/c/images/overview/apple-intelligence/apple-intelligence_hw__b7r46krxys9y_large_2x.png 2x" media="(min-width:0px)" /> <img src="/v/iphone-16-pro/c/images/overview/apple-intelligence/apple-intelligence_hw__b7r46krxys9y_large.png" alt > </picture> </noscript> <div class="inline-media-component-container personal-search-media screen slide-media with-media-ui with-media-ui-button"> <div class="video-wrapper" data-video-id="personal-search-media" data-component-list="InlineMediaDefault"> <video id="personal-search-media" preload="none" role="img" muted playsinline data-inline-media data-inline-media-basepath="/105/media/ww/iphone-16-pro/2024/3616fe73-ad74-4b7f-8b93-a4c0f0b6a2d7/anim/personal-search/" data-inline-media-plugins="PlayPauseButton" data-inline-media-retina-enabled="true" data-inline-media-breakpoint-substitution-map='{"xlarge": "large"}' data-inline-media-load-keyframe='{"start":"t - 100vh","end":"b"}' data-inline-media-play-keyframe='{ "start": "t - 65vh", "end": "b", "breakpointMask": "xsmall, small, medium" }' aria-label="Animation showing a text pop-up from Siri with information user was seeking"></video> <picture id="overview-apple-intelligence-personal-search-endframe-1" class="overview-apple-intelligence-personal-search-endframe fallback-frame" data-lazy data-download-area-keyframe='{"start": "t - 150vh", "end": "b", "disabledWhen": "inline-media"}'> <source data-empty srcset="data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" media="(min-width:0px)" /> <img src="/lae/iphone-16-pro/images/overview/apple-intelligence/personal_search_endframe__fb9wjtsrpnqm_xlarge.jpg" onload="window.__lp?.(event)" alt="Screen showing a text pop-up from Siri with information user was seeking"> </picture> <noscript> <picture class="overview-apple-intelligence-personal-search-endframe fallback-frame"> <source srcset="/lae/iphone-16-pro/images/overview/apple-intelligence/personal_search_endframe__fb9wjtsrpnqm_xsmall.jpg, /lae/iphone-16-pro/images/overview/apple-intelligence/personal_search_endframe__fb9wjtsrpnqm_xsmall_2x.jpg 2x" media="(max-width:480px)" /><source srcset="/lae/iphone-16-pro/images/overview/apple-intelligence/personal_search_endframe__fb9wjtsrpnqm_small.jpg, /lae/iphone-16-pro/images/overview/apple-intelligence/personal_search_endframe__fb9wjtsrpnqm_small_2x.jpg 2x" media="(max-width:734px)" /><source srcset="/lae/iphone-16-pro/images/overview/apple-intelligence/personal_search_endframe__fb9wjtsrpnqm_medium.jpg, /lae/iphone-16-pro/images/overview/apple-intelligence/personal_search_endframe__fb9wjtsrpnqm_medium_2x.jpg 2x" media="(max-width:1068px)" /><source srcset="/lae/iphone-16-pro/images/overview/apple-intelligence/personal_search_endframe__fb9wjtsrpnqm_large.jpg, /lae/iphone-16-pro/images/overview/apple-intelligence/personal_search_endframe__fb9wjtsrpnqm_large_2x.jpg 2x" media="(max-width:1440px)" /><source srcset="/lae/iphone-16-pro/images/overview/apple-intelligence/personal_search_endframe__fb9wjtsrpnqm_xlarge.jpg, /lae/iphone-16-pro/images/overview/apple-intelligence/personal_search_endframe__fb9wjtsrpnqm_xlarge_2x.jpg 2x" media="(min-width:0px)" /> <img src="/lae/iphone-16-pro/images/overview/apple-intelligence/personal_search_endframe__fb9wjtsrpnqm_xlarge.jpg" alt > </picture> </noscript> <picture id="overview-apple-intelligence-personal-search-endframe-2" class="overview-apple-intelligence-personal-search-endframe end-frame" data-lazy data-download-area-keyframe="{"start":"a0t - 150vh","end":"a0b","anchors":[".section-apple-intelligence"]}"> <source data-empty srcset="data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" media="(min-width:0px)" /> <img src="/lae/iphone-16-pro/images/overview/apple-intelligence/personal_search_endframe__fb9wjtsrpnqm_xlarge.jpg" onload="window.__lp?.(event)" alt> </picture> <noscript> <picture class="overview-apple-intelligence-personal-search-endframe end-frame"> <source srcset="/lae/iphone-16-pro/images/overview/apple-intelligence/personal_search_endframe__fb9wjtsrpnqm_xsmall.jpg, /lae/iphone-16-pro/images/overview/apple-intelligence/personal_search_endframe__fb9wjtsrpnqm_xsmall_2x.jpg 2x" media="(max-width:480px)" /><source srcset="/lae/iphone-16-pro/images/overview/apple-intelligence/personal_search_endframe__fb9wjtsrpnqm_small.jpg, /lae/iphone-16-pro/images/overview/apple-intelligence/personal_search_endframe__fb9wjtsrpnqm_small_2x.jpg 2x" media="(max-width:734px)" /><source srcset="/lae/iphone-16-pro/images/overview/apple-intelligence/personal_search_endframe__fb9wjtsrpnqm_medium.jpg, /lae/iphone-16-pro/images/overview/apple-intelligence/personal_search_endframe__fb9wjtsrpnqm_medium_2x.jpg 2x" media="(max-width:1068px)" /><source srcset="/lae/iphone-16-pro/images/overview/apple-intelligence/personal_search_endframe__fb9wjtsrpnqm_large.jpg, /lae/iphone-16-pro/images/overview/apple-intelligence/personal_search_endframe__fb9wjtsrpnqm_large_2x.jpg 2x" media="(max-width:1440px)" /><source srcset="/lae/iphone-16-pro/images/overview/apple-intelligence/personal_search_endframe__fb9wjtsrpnqm_xlarge.jpg, /lae/iphone-16-pro/images/overview/apple-intelligence/personal_search_endframe__fb9wjtsrpnqm_xlarge_2x.jpg 2x" media="(min-width:0px)" /> <img src="/lae/iphone-16-pro/images/overview/apple-intelligence/personal_search_endframe__fb9wjtsrpnqm_xlarge.jpg" alt > </picture> </noscript> <picture id="overview-apple-intelligence-personal-search-startframe-1" class="overview-apple-intelligence-personal-search-startframe start-frame" data-lazy data-download-area-keyframe="{"start":"a0t - 150vh","end":"a0b","anchors":[".section-apple-intelligence"]}"> <source data-empty srcset="data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" media="(min-width:0px)" /> <img src="/lae/iphone-16-pro/images/overview/apple-intelligence/personal_search_startframe__cg78dexa0bv6_xlarge.jpg" onload="window.__lp?.(event)" alt> </picture> <noscript> <picture class="overview-apple-intelligence-personal-search-startframe start-frame"> <source srcset="/lae/iphone-16-pro/images/overview/apple-intelligence/personal_search_startframe__cg78dexa0bv6_xsmall.jpg, /lae/iphone-16-pro/images/overview/apple-intelligence/personal_search_startframe__cg78dexa0bv6_xsmall_2x.jpg 2x" media="(max-width:480px)" /><source srcset="/lae/iphone-16-pro/images/overview/apple-intelligence/personal_search_startframe__cg78dexa0bv6_small.jpg, /lae/iphone-16-pro/images/overview/apple-intelligence/personal_search_startframe__cg78dexa0bv6_small_2x.jpg 2x" media="(max-width:734px)" /><source srcset="/lae/iphone-16-pro/images/overview/apple-intelligence/personal_search_startframe__cg78dexa0bv6_medium.jpg, /lae/iphone-16-pro/images/overview/apple-intelligence/personal_search_startframe__cg78dexa0bv6_medium_2x.jpg 2x" media="(max-width:1068px)" /><source srcset="/lae/iphone-16-pro/images/overview/apple-intelligence/personal_search_startframe__cg78dexa0bv6_large.jpg, /lae/iphone-16-pro/images/overview/apple-intelligence/personal_search_startframe__cg78dexa0bv6_large_2x.jpg 2x" media="(max-width:1440px)" /><source srcset="/lae/iphone-16-pro/images/overview/apple-intelligence/personal_search_startframe__cg78dexa0bv6_xlarge.jpg, /lae/iphone-16-pro/images/overview/apple-intelligence/personal_search_startframe__cg78dexa0bv6_xlarge_2x.jpg 2x" media="(min-width:0px)" /> <img src="/lae/iphone-16-pro/images/overview/apple-intelligence/personal_search_startframe__cg78dexa0bv6_xlarge.jpg" alt > </picture> </noscript> </div> <div class="inline-media-ui inline-media-ui-button" data-inline-media-controller="personal-search-media"> <button class="play-pause-button" data-inline-media-control="PlayPause" data-analytics-title-play="play " data-analytics-click-play="prop3:play " data-analytics-title-replay="replay " data-analytics-click-replay="prop3:replay " data-analytics-title-pause="pause " data-analytics-click-pause="prop3:pause " data-analytics-intrapage-link aria-hidden="true" aria-label="Play Siri animation" data-aria-playing="Pause Siri animation" data-aria-paused="Play Siri animation" data-aria-ended="Replay Siri animation"> </button> </div> </div> </div> </div> <div class="bento-copy typography-ps-bento-gallery-body"> Awareness of your personal context enables Siri to <strong>help you in ways that are unique to you</strong>. Need your passport number while booking a flight? Siri can help find what you’re looking for, without compromising your privacy. </div> </div> <div class="bento-item tile-rounded bento-two bento-understanding"> <div class="bento-copy typography-ps-bento-gallery-body"> <strong>Richer language understanding</strong> and an enhanced voice make communicating with Siri even more natural. For example, if you stumble over your words, Siri still knows what you’re getting at. </div> <div class="bento-image bento-standard-image"> <figure class="figure figure-two overview-apple-intelligence-siri-language" data-anim-lazy-image></figure> </div> </div> <div class="bento-item tile-rounded bento-three bento-step-by-step"> <div class="bento-copy typography-ps-bento-gallery-body"> Not sure how to do something on iPhone, like adjust the background blur on a portrait? With expansive product knowledge, Siri can give you <strong>step-by-step instructions</strong> in a snap. </div> <div class="bento-image"> <figure class="figure figure-three overview-apple-intelligence-siri-instructions" alt="Text pop-up from Siri with instructions on how to schedule an email." data-anim-lazy-image role="img"></figure> </div> </div> </div> </div> </div> </div> </div> </div> <div class="section-apple-intelligence-privacy" data-analytics-section-engagement="name:apple intelligence privacy"> <div class="viewport-content"> <div class="subsection-header large-centered xlarge-4 large-6 small-10 xsmall-offset-1"> <picture id="overview-apple-intelligence-icon-privacy-1" class="overview-apple-intelligence-icon-privacy" data-lazy> <source data-empty srcset="data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" media="(min-width:0px)" /> <img src="/v/iphone-16-pro/c/images/overview/apple-intelligence/icon_privacy__e47xiky3fq82_large.png" onload="window.__lp?.(event)" alt> </picture> <noscript> <picture class="overview-apple-intelligence-icon-privacy"> <source srcset="/v/iphone-16-pro/c/images/overview/apple-intelligence/icon_privacy__e47xiky3fq82_xsmall.png, /v/iphone-16-pro/c/images/overview/apple-intelligence/icon_privacy__e47xiky3fq82_xsmall_2x.png 2x" media="(max-width:480px)" /><source srcset="/v/iphone-16-pro/c/images/overview/apple-intelligence/icon_privacy__e47xiky3fq82_large.png, /v/iphone-16-pro/c/images/overview/apple-intelligence/icon_privacy__e47xiky3fq82_large_2x.png 2x" media="(min-width:0px)" /> <img src="/v/iphone-16-pro/c/images/overview/apple-intelligence/icon_privacy__e47xiky3fq82_large.png" alt > </picture> </noscript> <h3 class="typography-headline ps-spacing-large-40 ps-spacing-small-32">Great powers come with great privacy.</h3> </div> <div class="row section-apple-intelligence-privacy-descriptions ps-spacing-large-40 ps-spacing-small-24 small-10 small-offset-1"> <div class="column ric-large-3 ric-medium-5 ric-small-12"> <p class="ps-swatch-secondary typography-ps-body-tight-semibold">Apple Intelligence is designed to <strong>protect your privacy at every step</strong>. It’s integrated into the core of iPhone through on-device processing. So it’s aware of your personal information without collecting your personal information.</p> </div> <div class="column ric-large-3 ric-medium-5 ric-small-12"> <p class="ps-swatch-secondary typography-ps-body-tight-semibold">And with <strong>groundbreaking Private Cloud Compute</strong>, Apple Intelligence can draw on larger Apple-designed server-based models, running on Apple silicon, to handle more complex requests for you while protecting your privacy.</p> </div> <div class="column ric-large-12"> <p class="section-apple-intelligence-privacy-link typography-ps-body-tight-semibold ps-spacing-large-64 ps-spacing-small-40"><a href="/lae/apple-intelligence/" data-analytics-title="learn more about apple intelligence" class="icon-wrapper"><span class="icon-copy">Learn more about Apple Intelligence</span><span class="icon icon-after more"></span></a></p> </div> </div> </div> </div> </div> </section> <section class="section section-values" data-anim-scroll-group="Values" data-aap-hide-kf='{"start": "a0t - 75vh", "end": "a0b - 75vh", "anchors": [".section-values"]}' data-analytics-section-engagement="name:values"> <div class="viewport-content values-content"> <div class="row large-10 large-centered medium-11 medium-offset-1 small-11 small-offset-1"> <h3 class="values-headline copy-block-headline typography-ps-headline-super"> Designed to make a difference. </h3> </div> <div class="values-list"> <div class="row values-grid ps-spacing-large-128 ps-spacing-medium-80 ps-spacing-small-72 ps-spacing-large-64 ps-spacing-medium-64 ps-spacing-small-40"> <h4 class="values-grid-headline typography-headline-reduced column large-10 large-centered medium-11 medium-offset-1 small-11 small-offset-1"> Environment </h4> <div class="values-grid-sub-items-wrapper large-10 large-centered medium-11 medium-offset-1 small-10 small-offset-1"> <div class="row values-grid-sub-items-row justify-content-spacebetween"> <div class="values-grid-subitems values-subitem-0 column large-3 medium-4 small-10"> <picture id="overview-product-stories-values-earth-1" class="overview-product-stories-values-earth values-item-icon" data-lazy> <source data-empty srcset="data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" media="(min-width:0px)" /> <img src="/v/iphone-16-pro/c/images/overview/product-stories/values/earth__pnqwy6fhh2iy_large.svg" onload="window.__lp?.(event)" alt> </picture> <noscript> <picture class="overview-product-stories-values-earth values-item-icon"> <source srcset="/v/iphone-16-pro/c/images/overview/product-stories/values/earth__pnqwy6fhh2iy_small.svg" media="(max-width:734px)" /><source srcset="/v/iphone-16-pro/c/images/overview/product-stories/values/earth__pnqwy6fhh2iy_large.svg" media="(min-width:0px)" /> <img src="/v/iphone-16-pro/c/images/overview/product-stories/values/earth__pnqwy6fhh2iy_large.svg" alt > </picture> </noscript> <p class="ps-swatch-secondary typography-ps-intro-semibold values-grid-sub-items-column-copy column"> All Apple data centers run on <strong>100% renewable electricity.</strong> </p> </div> <div class="values-grid-subitems values-subitem-1 column large-3 medium-4 small-10"> <picture id="overview-product-stories-values-recycle-1" class="overview-product-stories-values-recycle values-item-icon" data-lazy> <source data-empty srcset="data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" media="(min-width:0px)" /> <img src="/v/iphone-16-pro/c/images/overview/product-stories/values/recycle__bjo9ezsrw6vm_large.svg" onload="window.__lp?.(event)" alt> </picture> <noscript> <picture class="overview-product-stories-values-recycle values-item-icon"> <source srcset="/v/iphone-16-pro/c/images/overview/product-stories/values/recycle__bjo9ezsrw6vm_small.svg" media="(max-width:734px)" /><source srcset="/v/iphone-16-pro/c/images/overview/product-stories/values/recycle__bjo9ezsrw6vm_large.svg" media="(min-width:0px)" /> <img src="/v/iphone-16-pro/c/images/overview/product-stories/values/recycle__bjo9ezsrw6vm_large.svg" alt > </picture> </noscript> <p class="ps-swatch-secondary typography-ps-intro-semibold values-grid-sub-items-column-copy column"> <strong>iPhone 16 Pro uses more recycled metals than ever:</strong><br /> over 95% recycled lithium in the battery.<sup class="footnote footnote-number"><a href="#footnote-8" aria-label="Footnote 8" data-modal-close>8</a></sup><br />100% recycled gold in the USB-C connector and camera wires.<br />100% recycled copper foil in the MagSafe inductive charger. </p> </div> <div class="values-grid-subitems values-subitem-2 column large-3 medium-4 small-10"> <picture id="overview-product-stories-values-fiber-1" class="overview-product-stories-values-fiber values-item-icon" data-lazy> <source data-empty srcset="data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" media="(min-width:0px)" /> <img src="/v/iphone-16-pro/c/images/overview/product-stories/values/fiber__ge1pa8zs3hua_large.svg" onload="window.__lp?.(event)" alt> </picture> <noscript> <picture class="overview-product-stories-values-fiber values-item-icon"> <source srcset="/v/iphone-16-pro/c/images/overview/product-stories/values/fiber__ge1pa8zs3hua_small.svg" media="(max-width:734px)" /><source srcset="/v/iphone-16-pro/c/images/overview/product-stories/values/fiber__ge1pa8zs3hua_large.svg" media="(min-width:0px)" /> <img src="/v/iphone-16-pro/c/images/overview/product-stories/values/fiber__ge1pa8zs3hua_large.svg" alt > </picture> </noscript> <p class="ps-swatch-secondary typography-ps-intro-semibold values-grid-sub-items-column-copy column"> The packaging for iPhone 16 Pro is <strong>100% fiber based</strong> for the first time.<sup class="footnote footnote-number"><a href="#footnote-9" aria-label="Footnote 9" data-modal-close>9</a></sup> And it’s thinner, which reduces the carbon impact for shipping.<sup class="footnote footnote-number"><a href="#footnote-10" aria-label="Footnote 10" data-modal-close>10</a></sup> </p> </div> </div> </div> <div class="values-grid-items-cta column typography-tout large-10 medium-12 large-centered medium-11 medium-offset-1 small-11 small-offset-1 ps-spacing-large-64 ps-spacing-medium-64 ps-spacing-small-40"> <a href="/lae/environment/" data-analytics-title="learn about apple and the environment" class="icon-wrapper values-item-cta"><span class="icon-copy">Learn about Apple and the environment</span><span class="icon icon-after more"></span></a> </div> </div> <div class="row values-grid ps-spacing-large-128 ps-spacing-medium-80 ps-spacing-small-72 "> <h4 class="values-grid-headline typography-headline-reduced column large-10 large-centered medium-11 medium-offset-1 small-11 small-offset-1"> Privacy </h4> <div class="values-grid-sub-items-wrapper large-10 large-centered medium-11 medium-offset-1 small-10 small-offset-1"> <div class="row values-grid-sub-items-row justify-content-spacebetween"> <div class="values-grid-subitems values-subitem-0 column large-3 medium-4 small-10"> <picture id="overview-product-stories-values-apple-passwords-1" class="overview-product-stories-values-apple-passwords values-item-icon" data-lazy> <source data-empty srcset="data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" media="(min-width:0px)" /> <img src="/v/iphone-16-pro/c/images/overview/product-stories/values/apple_passwords__bi9joc1knyqa_large.svg" onload="window.__lp?.(event)" alt> </picture> <noscript> <picture class="overview-product-stories-values-apple-passwords values-item-icon"> <source srcset="/v/iphone-16-pro/c/images/overview/product-stories/values/apple_passwords__bi9joc1knyqa_small.svg" media="(max-width:734px)" /><source srcset="/v/iphone-16-pro/c/images/overview/product-stories/values/apple_passwords__bi9joc1knyqa_large.svg" media="(min-width:0px)" /> <img src="/v/iphone-16-pro/c/images/overview/product-stories/values/apple_passwords__bi9joc1knyqa_large.svg" alt > </picture> </noscript> <p class="ps-swatch-secondary typography-ps-intro-semibold values-grid-sub-items-column-copy column"> <strong>The new Passwords app</strong> makes it even easier to access account passwords, passkeys, Wi-Fi passwords, two-factor authentication codes, and more. It stores them securely and syncs across your devices with end-to-end encryption. </p> </div> <div class="values-grid-subitems values-subitem-1 column large-3 medium-4 small-10"> <picture id="overview-product-stories-values-person-crop-circle-1" class="overview-product-stories-values-person-crop-circle values-item-icon" data-lazy> <source data-empty srcset="data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" media="(min-width:0px)" /> <img src="/v/iphone-16-pro/c/images/overview/product-stories/values/person_crop_circle__f91i270pr96q_large.svg" onload="window.__lp?.(event)" alt> </picture> <noscript> <picture class="overview-product-stories-values-person-crop-circle values-item-icon"> <source srcset="/v/iphone-16-pro/c/images/overview/product-stories/values/person_crop_circle__f91i270pr96q_small.svg" media="(max-width:734px)" /><source srcset="/v/iphone-16-pro/c/images/overview/product-stories/values/person_crop_circle__f91i270pr96q_large.svg" media="(min-width:0px)" /> <img src="/v/iphone-16-pro/c/images/overview/product-stories/values/person_crop_circle__f91i270pr96q_large.svg" alt > </picture> </noscript> <p class="ps-swatch-secondary typography-ps-intro-semibold values-grid-sub-items-column-copy column"> You can also <strong>control which contacts to share with an app,</strong> rather than giving it access to all your contacts. And you can choose to share more contacts over time. </p> </div> <div class="values-grid-subitems values-subitem-2 column large-3 medium-4 small-10"> <picture id="overview-product-stories-values-apple-intelligence-1" class="overview-product-stories-values-apple-intelligence values-item-icon" data-lazy> <source data-empty srcset="data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" media="(min-width:0px)" /> <img src="/v/iphone-16-pro/c/images/overview/product-stories/values/apple_intelligence__cy7u2ghay5ci_large.svg" onload="window.__lp?.(event)" alt> </picture> <noscript> <picture class="overview-product-stories-values-apple-intelligence values-item-icon"> <source srcset="/v/iphone-16-pro/c/images/overview/product-stories/values/apple_intelligence__cy7u2ghay5ci_small.svg" media="(max-width:734px)" /><source srcset="/v/iphone-16-pro/c/images/overview/product-stories/values/apple_intelligence__cy7u2ghay5ci_large.svg" media="(min-width:0px)" /> <img src="/v/iphone-16-pro/c/images/overview/product-stories/values/apple_intelligence__cy7u2ghay5ci_large.svg" alt > </picture> </noscript> <p class="ps-swatch-secondary typography-ps-intro-semibold values-grid-sub-items-column-copy column"> <strong>Apple Intelligence protects your privacy</strong> at every step. With on-device processing and Private Cloud Compute, no one but you can access your data — not even Apple. </p> </div> </div> </div> <div class="values-grid-items-cta column typography-tout large-10 medium-12 large-centered medium-11 medium-offset-1 small-11 small-offset-1 ps-spacing-large-64 ps-spacing-medium-64 ps-spacing-small-40"> <a href="/lae/privacy/" data-analytics-title="learn about apple and privacy" class="icon-wrapper values-item-cta"><span class="icon-copy">Learn about Apple and privacy</span><span class="icon icon-after more"></span></a> </div> </div> <div class="row values-grid ps-spacing-large-128 ps-spacing-medium-80 ps-spacing-small-72 "> <h4 class="values-grid-headline typography-headline-reduced column large-10 large-centered medium-11 medium-offset-1 small-11 small-offset-1"> Accessibility </h4> <div class="values-grid-sub-items-wrapper large-10 large-centered medium-11 medium-offset-1 small-10 small-offset-1"> <div class="row values-grid-sub-items-row justify-content-spacebetween"> <div class="values-grid-subitems values-subitem-0 column large-3 medium-4 small-10"> <picture id="overview-product-stories-values-eye-1" class="overview-product-stories-values-eye values-item-icon" data-lazy> <source data-empty srcset="data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" media="(min-width:0px)" /> <img src="/v/iphone-16-pro/c/images/overview/product-stories/values/eye__eboguqobtnki_large.svg" onload="window.__lp?.(event)" alt> </picture> <noscript> <picture class="overview-product-stories-values-eye values-item-icon"> <source srcset="/v/iphone-16-pro/c/images/overview/product-stories/values/eye__eboguqobtnki_small.svg" media="(max-width:734px)" /><source srcset="/v/iphone-16-pro/c/images/overview/product-stories/values/eye__eboguqobtnki_large.svg" media="(min-width:0px)" /> <img src="/v/iphone-16-pro/c/images/overview/product-stories/values/eye__eboguqobtnki_large.svg" alt > </picture> </noscript> <p class="ps-swatch-secondary typography-ps-intro-semibold values-grid-sub-items-column-copy column"> <strong>Eye Tracking</strong> makes it possible to navigate your iPhone and use your favorite apps just by moving your eyes, thanks to the power of machine learning and the front-facing camera. </p> </div> <div class="values-grid-subitems values-subitem-1 column large-3 medium-4 small-10"> <picture id="overview-product-stories-values-apple-haptics-and-music-note-1" class="overview-product-stories-values-apple-haptics-and-music-note values-item-icon" data-lazy> <source data-empty srcset="data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" media="(min-width:0px)" /> <img src="/v/iphone-16-pro/c/images/overview/product-stories/values/apple_haptics_and_music_note__girzrhl49fiy_large.svg" onload="window.__lp?.(event)" alt> </picture> <noscript> <picture class="overview-product-stories-values-apple-haptics-and-music-note values-item-icon"> <source srcset="/v/iphone-16-pro/c/images/overview/product-stories/values/apple_haptics_and_music_note__girzrhl49fiy_small.svg" media="(max-width:734px)" /><source srcset="/v/iphone-16-pro/c/images/overview/product-stories/values/apple_haptics_and_music_note__girzrhl49fiy_large.svg" media="(min-width:0px)" /> <img src="/v/iphone-16-pro/c/images/overview/product-stories/values/apple_haptics_and_music_note__girzrhl49fiy_large.svg" alt > </picture> </noscript> <p class="ps-swatch-secondary typography-ps-intro-semibold values-grid-sub-items-column-copy column"> <strong>Music Haptics</strong> matches the iPhone Taptic Engine with the rhythm of songs. So people who are deaf or hard of hearing can enjoy the Apple Music catalog in a whole new way. </p> </div> <div class="values-grid-subitems values-subitem-2 column large-3 medium-4 small-10"> <picture id="overview-product-stories-values-app-2-stack-3d-1" class="overview-product-stories-values-app-2-stack-3d values-item-icon" data-lazy> <source data-empty srcset="data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" media="(min-width:0px)" /> <img src="/v/iphone-16-pro/c/images/overview/product-stories/values/app_2_stack_3d__d08hwnogcyqa_large.svg" onload="window.__lp?.(event)" alt> </picture> <noscript> <picture class="overview-product-stories-values-app-2-stack-3d values-item-icon"> <source srcset="/v/iphone-16-pro/c/images/overview/product-stories/values/app_2_stack_3d__d08hwnogcyqa_small.svg" media="(max-width:734px)" /><source srcset="/v/iphone-16-pro/c/images/overview/product-stories/values/app_2_stack_3d__d08hwnogcyqa_large.svg" media="(min-width:0px)" /> <img src="/v/iphone-16-pro/c/images/overview/product-stories/values/app_2_stack_3d__d08hwnogcyqa_large.svg" alt > </picture> </noscript> <p class="ps-swatch-secondary typography-ps-intro-semibold values-grid-sub-items-column-copy column"> <strong>Vocal Shortcuts</strong> helps people with severe atypical speech record sounds that trigger specific actions on iPhone — set a timer, take a screenshot, scroll up and down, and more. </p> </div> </div> </div> <div class="values-grid-items-cta column typography-tout large-10 medium-12 large-centered medium-11 medium-offset-1 small-11 small-offset-1 ps-spacing-large-64 ps-spacing-medium-64 ps-spacing-small-40"> <a href="/lae/accessibility/" data-analytics-title="learn about apple and accessibility" class="icon-wrapper values-item-cta"><span class="icon-copy">Learn about Apple and accessibility</span><span class="icon icon-after more"></span></a> </div> </div> </div> </div> </section> </section> <section class="section section-augment background-alt no-pad-bottom" data-anim-scroll-group="Augment" data-aap-hide-kf='{"start": "a0t - 75vh", "end": "a0b - 75vh", "anchors": [".section-augment"]}' data-analytics-section-engagement="name:significant others" data-component-list="StaggeredFadeIn"> <div class="viewport-content"> <header class="section-header row"> <h2 class="section-header-headline typography-section-header-headline" data-staggered-item>Significant others.</h2> </header> <div class="card tile tile-rounded custom-background-color image-accordion-wrapper content-container custom-background-color" data-staggered-item> <ul class="accordion" data-component-list="ImageAccordion" data-accordion role="list"> <li class="accordion-item column expanded " data-accordion-item="accordion-item-mac"> <h3 class="accordion-title"> <button class="accordion-button typography-image-accordion-title-text" data-accordion-trigger aria-controls="accordion-item-mac-tray" id="accordion-item-mac-button" role="presentation" data-analytics-intrapage-link data-analytics-title="open accordion - iphone and mac" data-analytics-click="prop3:open accordion - iphone and mac"> <span class="accordion-title-text"> iPhone and Mac</span> <span class="accordion-icon" data-accordion-icon></span> </button> </h3> <div id="accordion-item-mac-tray" aria-labelledby="accordion-item-mac-button" class="accordion-tray" role="section" data-accordion-tray>  <div class="accordion-content" data-accordion-content> <div class="copy-container"> <p class="typography-image-accordion-paragraph-text accordion-paragraph-text">With iPhone Mirroring, you can view your iPhone screen on your Mac and control it without picking up your phone. Continuity features also let you answer calls or messages right from your Mac. You can even copy images, video, or text from your iPhone and paste it all into a different app on your Mac. And with iCloud, you can access your files from either device.</p> </div> <div class="image-container"> <picture id="overview-augment-mac-1" class="overview-augment-mac template-image" data-lazy> <source data-empty srcset="data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" media="(min-width:0px)" /> <img src="/lae/iphone-16-pro/images/overview/augment/mac__bu11q61rsagi_large.jpg" onload="window.__lp?.(event)" alt="Demonstration of the Continuity feature with iPhone and Mac."> </picture> <noscript> <picture class="overview-augment-mac template-image"> <source srcset="/lae/iphone-16-pro/images/overview/augment/mac__bu11q61rsagi_xsmall.jpg, /lae/iphone-16-pro/images/overview/augment/mac__bu11q61rsagi_xsmall_2x.jpg 2x" media="(max-width:480px)" /><source srcset="/lae/iphone-16-pro/images/overview/augment/mac__bu11q61rsagi_small.jpg, /lae/iphone-16-pro/images/overview/augment/mac__bu11q61rsagi_small_2x.jpg 2x" media="(max-width:734px)" /><source srcset="/lae/iphone-16-pro/images/overview/augment/mac__bu11q61rsagi_medium.jpg, /lae/iphone-16-pro/images/overview/augment/mac__bu11q61rsagi_medium_2x.jpg 2x" media="(max-width:1068px)" /><source srcset="/lae/iphone-16-pro/images/overview/augment/mac__bu11q61rsagi_large.jpg, /lae/iphone-16-pro/images/overview/augment/mac__bu11q61rsagi_large_2x.jpg 2x" media="(min-width:0px)" /> <img src="/lae/iphone-16-pro/images/overview/augment/mac__bu11q61rsagi_large.jpg" alt="Demonstration of the Continuity feature with iPhone and Mac." > </picture> </noscript> </div> </div> </div> </li> <li class="accordion-item column " data-accordion-item="accordion-item-watch"> <h3 class="accordion-title"> <button class="accordion-button typography-image-accordion-title-text" data-accordion-trigger aria-controls="accordion-item-watch-tray" id="accordion-item-watch-button" role="presentation" data-analytics-intrapage-link data-analytics-title="open accordion - iphone and apple watch" data-analytics-click="prop3:open accordion - iphone and apple watch"> <span class="accordion-title-text"> iPhone and Apple Watch</span> <span class="accordion-icon" data-accordion-icon></span> </button> </h3> <div id="accordion-item-watch-tray" aria-labelledby="accordion-item-watch-button" class="accordion-tray" role="section" data-accordion-tray>  <div class="accordion-content" data-accordion-content> <div class="copy-container"> <p class="typography-image-accordion-paragraph-text accordion-paragraph-text">Misplaced your iPhone? The latest Apple Watch models can show you its approximate distance and direction.<sup class="footnote footnote-number"><a href="#footnote-11" aria-label="Footnote 11" data-modal-close>11</a></sup> To set up a group photo on your iPhone, join the group and use Apple Watch as a viewfinder to snap the shot. And when you take a call on your Apple Watch, just tap your iPhone to continue the conversation there.</p> </div> <div class="image-container"> <picture id="overview-augment-watch-1" class="overview-augment-watch template-image" data-lazy> <source data-empty srcset="data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" media="(min-width:0px)" /> <img src="/v/iphone-16-pro/c/images/overview/augment/watch__ig3zeahrudyu_large.jpg" onload="window.__lp?.(event)" alt="Demonstration of the Continuity feature with iPhone and Apple Watch."> </picture> <noscript> <picture class="overview-augment-watch template-image"> <source srcset="/v/iphone-16-pro/c/images/overview/augment/watch__ig3zeahrudyu_xsmall.jpg, /v/iphone-16-pro/c/images/overview/augment/watch__ig3zeahrudyu_xsmall_2x.jpg 2x" media="(max-width:480px)" /><source srcset="/v/iphone-16-pro/c/images/overview/augment/watch__ig3zeahrudyu_small.jpg, /v/iphone-16-pro/c/images/overview/augment/watch__ig3zeahrudyu_small_2x.jpg 2x" media="(max-width:734px)" /><source srcset="/v/iphone-16-pro/c/images/overview/augment/watch__ig3zeahrudyu_medium.jpg, /v/iphone-16-pro/c/images/overview/augment/watch__ig3zeahrudyu_medium_2x.jpg 2x" media="(max-width:1068px)" /><source srcset="/v/iphone-16-pro/c/images/overview/augment/watch__ig3zeahrudyu_large.jpg, /v/iphone-16-pro/c/images/overview/augment/watch__ig3zeahrudyu_large_2x.jpg 2x" media="(min-width:0px)" /> <img src="/v/iphone-16-pro/c/images/overview/augment/watch__ig3zeahrudyu_large.jpg" alt="Demonstration of the Continuity feature with iPhone and Apple Watch." > </picture> </noscript> </div> </div> </div> </li> <li class="accordion-item column " data-accordion-item="accordion-item-airpods"> <h3 class="accordion-title"> <button class="accordion-button typography-image-accordion-title-text" data-accordion-trigger aria-controls="accordion-item-airpods-tray" id="accordion-item-airpods-button" role="presentation" data-analytics-intrapage-link data-analytics-title="open accordion - iphone and airpods" data-analytics-click="prop3:open accordion - iphone and airpods"> <span class="accordion-title-text"> iPhone and AirPods</span> <span class="accordion-icon" data-accordion-icon></span> </button> </h3> <div id="accordion-item-airpods-tray" aria-labelledby="accordion-item-airpods-button" class="accordion-tray" role="section" data-accordion-tray>  <div class="accordion-content" data-accordion-content> <div class="copy-container"> <p class="typography-image-accordion-paragraph-text accordion-paragraph-text">Set up AirPods on iPhone with just a tap. You’ll love Adaptive Audio, which automatically tailors the noise control to provide the best listening experience across different environments and interactions throughout the day.</p> </div> <div class="image-container"> <picture id="overview-augment-airpods-1" class="overview-augment-airpods template-image" data-lazy> <source data-empty srcset="data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" media="(min-width:0px)" /> <img src="/v/iphone-16-pro/c/images/overview/augment/airpods__edpf1pmlr70i_large.jpg" onload="window.__lp?.(event)" alt="Demonstration of the Continuity feature with iPhone and AirPods."> </picture> <noscript> <picture class="overview-augment-airpods template-image"> <source srcset="/v/iphone-16-pro/c/images/overview/augment/airpods__edpf1pmlr70i_xsmall.jpg, /v/iphone-16-pro/c/images/overview/augment/airpods__edpf1pmlr70i_xsmall_2x.jpg 2x" media="(max-width:480px)" /><source srcset="/v/iphone-16-pro/c/images/overview/augment/airpods__edpf1pmlr70i_small.jpg, /v/iphone-16-pro/c/images/overview/augment/airpods__edpf1pmlr70i_small_2x.jpg 2x" media="(max-width:734px)" /><source srcset="/v/iphone-16-pro/c/images/overview/augment/airpods__edpf1pmlr70i_medium.jpg, /v/iphone-16-pro/c/images/overview/augment/airpods__edpf1pmlr70i_medium_2x.jpg 2x" media="(max-width:1068px)" /><source srcset="/v/iphone-16-pro/c/images/overview/augment/airpods__edpf1pmlr70i_large.jpg, /v/iphone-16-pro/c/images/overview/augment/airpods__edpf1pmlr70i_large_2x.jpg 2x" media="(min-width:0px)" /> <img src="/v/iphone-16-pro/c/images/overview/augment/airpods__edpf1pmlr70i_large.jpg" alt="Demonstration of the Continuity feature with iPhone and AirPods." > </picture> </noscript> </div> </div> </div> </li> </ul> <div class="image-container-large" aria-hidden="true"> <picture id="overview-augment-mac-2" class="overview-augment-mac template-image-large accordion-item-mac-image " data-lazy aria-hidden="true" data-download-area-keyframe='{"breakpointMask": ["xlarge", "large"]}'> <source data-empty srcset="data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" media="(min-width:0px)" /> <img src="/lae/iphone-16-pro/images/overview/augment/mac__bu11q61rsagi_large.jpg" onload="window.__lp?.(event)" alt="Demonstration of the Continuity feature with iPhone and Mac."> </picture> <noscript> <picture class="overview-augment-mac template-image-large accordion-item-mac-image "> <source srcset="/lae/iphone-16-pro/images/overview/augment/mac__bu11q61rsagi_xsmall.jpg, /lae/iphone-16-pro/images/overview/augment/mac__bu11q61rsagi_xsmall_2x.jpg 2x" media="(max-width:480px)" /><source srcset="/lae/iphone-16-pro/images/overview/augment/mac__bu11q61rsagi_small.jpg, /lae/iphone-16-pro/images/overview/augment/mac__bu11q61rsagi_small_2x.jpg 2x" media="(max-width:734px)" /><source srcset="/lae/iphone-16-pro/images/overview/augment/mac__bu11q61rsagi_medium.jpg, /lae/iphone-16-pro/images/overview/augment/mac__bu11q61rsagi_medium_2x.jpg 2x" media="(max-width:1068px)" /><source srcset="/lae/iphone-16-pro/images/overview/augment/mac__bu11q61rsagi_large.jpg, /lae/iphone-16-pro/images/overview/augment/mac__bu11q61rsagi_large_2x.jpg 2x" media="(min-width:0px)" /> <img src="/lae/iphone-16-pro/images/overview/augment/mac__bu11q61rsagi_large.jpg" alt="Demonstration of the Continuity feature with iPhone and Mac." > </picture> </noscript> <picture id="overview-augment-watch-2" class="overview-augment-watch template-image-large accordion-item-watch-image hidden " data-lazy aria-hidden="true" data-download-area-keyframe='{"breakpointMask": ["xlarge", "large"]}'> <source data-empty srcset="data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" media="(min-width:0px)" /> <img src="/v/iphone-16-pro/c/images/overview/augment/watch__ig3zeahrudyu_large.jpg" onload="window.__lp?.(event)" alt="Demonstration of the Continuity feature with iPhone and Apple Watch."> </picture> <noscript> <picture class="overview-augment-watch template-image-large accordion-item-watch-image hidden "> <source srcset="/v/iphone-16-pro/c/images/overview/augment/watch__ig3zeahrudyu_xsmall.jpg, /v/iphone-16-pro/c/images/overview/augment/watch__ig3zeahrudyu_xsmall_2x.jpg 2x" media="(max-width:480px)" /><source srcset="/v/iphone-16-pro/c/images/overview/augment/watch__ig3zeahrudyu_small.jpg, /v/iphone-16-pro/c/images/overview/augment/watch__ig3zeahrudyu_small_2x.jpg 2x" media="(max-width:734px)" /><source srcset="/v/iphone-16-pro/c/images/overview/augment/watch__ig3zeahrudyu_medium.jpg, /v/iphone-16-pro/c/images/overview/augment/watch__ig3zeahrudyu_medium_2x.jpg 2x" media="(max-width:1068px)" /><source srcset="/v/iphone-16-pro/c/images/overview/augment/watch__ig3zeahrudyu_large.jpg, /v/iphone-16-pro/c/images/overview/augment/watch__ig3zeahrudyu_large_2x.jpg 2x" media="(min-width:0px)" /> <img src="/v/iphone-16-pro/c/images/overview/augment/watch__ig3zeahrudyu_large.jpg" alt="Demonstration of the Continuity feature with iPhone and Apple Watch." > </picture> </noscript> <picture id="overview-augment-airpods-2" class="overview-augment-airpods template-image-large accordion-item-airpods-image hidden " data-lazy aria-hidden="true" data-download-area-keyframe='{"breakpointMask": ["xlarge", "large"]}'> <source data-empty srcset="data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" media="(min-width:0px)" /> <img src="/v/iphone-16-pro/c/images/overview/augment/airpods__edpf1pmlr70i_large.jpg" onload="window.__lp?.(event)" alt="Demonstration of the Continuity feature with iPhone and AirPods."> </picture> <noscript> <picture class="overview-augment-airpods template-image-large accordion-item-airpods-image hidden "> <source srcset="/v/iphone-16-pro/c/images/overview/augment/airpods__edpf1pmlr70i_xsmall.jpg, /v/iphone-16-pro/c/images/overview/augment/airpods__edpf1pmlr70i_xsmall_2x.jpg 2x" media="(max-width:480px)" /><source srcset="/v/iphone-16-pro/c/images/overview/augment/airpods__edpf1pmlr70i_small.jpg, /v/iphone-16-pro/c/images/overview/augment/airpods__edpf1pmlr70i_small_2x.jpg 2x" media="(max-width:734px)" /><source srcset="/v/iphone-16-pro/c/images/overview/augment/airpods__edpf1pmlr70i_medium.jpg, /v/iphone-16-pro/c/images/overview/augment/airpods__edpf1pmlr70i_medium_2x.jpg 2x" media="(max-width:1068px)" /><source srcset="/v/iphone-16-pro/c/images/overview/augment/airpods__edpf1pmlr70i_large.jpg, /v/iphone-16-pro/c/images/overview/augment/airpods__edpf1pmlr70i_large_2x.jpg 2x" media="(min-width:0px)" /> <img src="/v/iphone-16-pro/c/images/overview/augment/airpods__edpf1pmlr70i_large.jpg" alt="Demonstration of the Continuity feature with iPhone and AirPods." > </picture> </noscript> </div> </div> </div> </section> <section class="section section-contrast background-alt finish-theme-dark" data-anim-scroll-group="Contrast" data-analytics-section-engagement="name:compare" data-component-list="StaggeredFadeIn"> <div class="viewport-content"> <header class="section-header row"> <h2 class="section-header-headline typography-section-header-headline" data-staggered-item>Keep exploring iPhone.</h2> <div class="section-header-cta-list-wrapper"> <ul class="section-header-cta-list typography-section-header-link column"> <li class="section-header-cta-item section-header-cta-item-explore" data-staggered-item> <a href="/lae/iphone/" data-analytics-title="explore all iphone" class="icon-wrapper section-header-cta-link"><span class="icon-copy">Explore all iPhone</span><span class="icon icon-after more"></span></a> </li> </ul> </div> </header> <div class="card tile tile-rounded contrast-moment contrast-container"> <div class="contrast-alignment-container"> <ul class="product-tile-set" data-component-list="ProductTileEqualizer"> <li class="product-tile product-tile-product-iphone-16-pro has-image-link-row has-badge-row has-colorindicator-row has-headline-row has-subheading-row has-positioning-row has-price-row has-touts-rows-5" aria-label="" data-grid-column> <div class="product-tile-header"> <div class="product-tile-product-id product-tile-padding"> <h2 class="product-tile-headline-group"> <span class="badge badge-reduced badge-no-scrim product-tile-badge" data-grid-row-badge>New</span> <p class="product-tile-headline typography-product-tile-headline" data-grid-row-headline> <span class="visuallyhidden">iPhone 16 Pro </span> <span aria-hidden="true">iPhone 16 Pro</span> </p> </h2> <p class="product-tile-subheading typography-product-tile-subheading" data-grid-row-subheading></p> </div> <div class="product-tile-image-link"> <picture id="overview-contrast-iphone-16-pro-1" class="overview-contrast-iphone-16-pro product-tile-image" data-lazy> <source data-empty srcset="data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" media="(min-width:0px)" /> <img src="/v/iphone-16-pro/c/images/overview/contrast/iphone_16_pro__erqf8e51gl4y_xlarge.jpg" onload="window.__lp?.(event)" alt> </picture> <noscript> <picture class="overview-contrast-iphone-16-pro product-tile-image"> <source srcset="/v/iphone-16-pro/c/images/overview/contrast/iphone_16_pro__erqf8e51gl4y_xsmall.jpg, /v/iphone-16-pro/c/images/overview/contrast/iphone_16_pro__erqf8e51gl4y_xsmall_2x.jpg 2x" media="(max-width:480px)" /><source srcset="/v/iphone-16-pro/c/images/overview/contrast/iphone_16_pro__erqf8e51gl4y_small.jpg, /v/iphone-16-pro/c/images/overview/contrast/iphone_16_pro__erqf8e51gl4y_small_2x.jpg 2x" media="(max-width:734px)" /><source srcset="/v/iphone-16-pro/c/images/overview/contrast/iphone_16_pro__erqf8e51gl4y_medium.jpg, /v/iphone-16-pro/c/images/overview/contrast/iphone_16_pro__erqf8e51gl4y_medium_2x.jpg 2x" media="(max-width:1068px)" /><source srcset="/v/iphone-16-pro/c/images/overview/contrast/iphone_16_pro__erqf8e51gl4y_large.jpg, /v/iphone-16-pro/c/images/overview/contrast/iphone_16_pro__erqf8e51gl4y_large_2x.jpg 2x" media="(max-width:1440px)" /><source srcset="/v/iphone-16-pro/c/images/overview/contrast/iphone_16_pro__erqf8e51gl4y_xlarge.jpg, /v/iphone-16-pro/c/images/overview/contrast/iphone_16_pro__erqf8e51gl4y_xlarge_2x.jpg 2x" media="(min-width:0px)" /> <img src="/v/iphone-16-pro/c/images/overview/contrast/iphone_16_pro__erqf8e51gl4y_xlarge.jpg" alt > </picture> </noscript> </div> <div class="colorindicator"> <ul class="colorindicator-items" role="list" aria-label="Available colors"> <li class="colorindicator-item colorindicator-swatch finish-desert-titanium"> <span class="visuallyhidden">Desert Titanium</span> </li> <li class="colorindicator-item colorindicator-swatch finish-natural-titanium"> <span class="visuallyhidden">Natural Titanium</span> </li> <li class="colorindicator-item colorindicator-swatch finish-white-titanium"> <span class="visuallyhidden">White Titanium</span> </li> <li class="colorindicator-item colorindicator-swatch finish-black-titanium"> <span class="visuallyhidden">Black Titanium</span> </li> <li class="colorindicator-item colorindicator-label"> +<span class="visuallyhidden">more</span> </li> </ul> </div> </div> <div class="product-tile-body product-tile-padding"> <p class="product-tile-positioning typography-product-tile-positioning " data-grid-row-positioning></p> <div class="product-tile-ctas product-tile-ctas-stacked product-tile-ctas-primary typography-product-tile-ctas "> <div class="product-tile-current"> <span class="product-tile-current-inner">Currently viewing<span class="visuallyhidden">, iPhone 16 Pro</span> </span> </div> <a href="/lae/iphone/buy/" data-analytics-title="buy - iphone 16 pro" aria-label="Buy iPhone 16 Pro" class="icon-wrapper product-tile-link"><span class="icon-copy">Buy</span><span class="icon icon-after more"></span></a> </div> </div> <div class="tout-group typography-tout-copy" data-grid-tout-group> <div class="tout" data-grid-row-1> <div class="tout-icon-wrapper overview_contrast_icon_chip_a18pro-wrapper"> <picture id="overview-contrast-icon-chip-a18pro-1" class="overview-contrast-icon-chip-a18pro tout-icon" data-lazy> <source data-empty srcset="data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" media="(min-width:0px)" /> <img src="/v/iphone-16-pro/c/images/overview/contrast/icon/chip_a18pro__xktnpyou46au_large.png" onload="window.__lp?.(event)" alt> </picture> <noscript> <picture class="overview-contrast-icon-chip-a18pro tout-icon"> <source srcset="/v/iphone-16-pro/c/images/overview/contrast/icon/chip_a18pro__xktnpyou46au_large.png, /v/iphone-16-pro/c/images/overview/contrast/icon/chip_a18pro__xktnpyou46au_large_2x.png 2x" media="(min-width:0px)" /> <img src="/v/iphone-16-pro/c/images/overview/contrast/icon/chip_a18pro__xktnpyou46au_large.png" alt > </picture> </noscript> </div> <div class="tout-copy"> <p>A18 Pro chip <br />with 6‑core GPU</p> </div> </div> <div class="tout" data-grid-row-2> <div class="tout-icon-wrapper overview_contrast_icon_apple_intelligence-wrapper"> <picture id="overview-contrast-icon-apple-intelligence-1" class="overview-contrast-icon-apple-intelligence tout-icon" data-lazy> <source data-empty srcset="data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" media="(min-width:0px)" /> <img src="/v/iphone-16-pro/c/images/overview/contrast/icon/apple_intelligence__cy7u2ghay5ci_large.png" onload="window.__lp?.(event)" alt> </picture> <noscript> <picture class="overview-contrast-icon-apple-intelligence tout-icon"> <source srcset="/v/iphone-16-pro/c/images/overview/contrast/icon/apple_intelligence__cy7u2ghay5ci_large.png, /v/iphone-16-pro/c/images/overview/contrast/icon/apple_intelligence__cy7u2ghay5ci_large_2x.png 2x" media="(min-width:0px)" /> <img src="/v/iphone-16-pro/c/images/overview/contrast/icon/apple_intelligence__cy7u2ghay5ci_large.png" alt > </picture> </noscript> </div> <div class="tout-copy"> <p>Built for Apple Intelligence<sup class="footnote footnote-number"><a href="#footnote-1" aria-label="Footnote 1" data-modal-close>1</a></sup></p> </div> </div> <div class="tout" data-grid-row-3> <div class="tout-icon-wrapper overview_contrast_icon_camera_button-wrapper"> <picture id="overview-contrast-icon-camera-button-1" class="overview-contrast-icon-camera-button tout-icon" data-lazy> <source data-empty srcset="data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" media="(min-width:0px)" /> <img src="/v/iphone-16-pro/c/images/overview/contrast/icon/camera_button__xu416iq624ia_large.png" onload="window.__lp?.(event)" alt> </picture> <noscript> <picture class="overview-contrast-icon-camera-button tout-icon"> <source srcset="/v/iphone-16-pro/c/images/overview/contrast/icon/camera_button__xu416iq624ia_large.png, /v/iphone-16-pro/c/images/overview/contrast/icon/camera_button__xu416iq624ia_large_2x.png 2x" media="(min-width:0px)" /> <img src="/v/iphone-16-pro/c/images/overview/contrast/icon/camera_button__xu416iq624ia_large.png" alt > </picture> </noscript> </div> <div class="tout-copy"> <p>Camera Control</p> </div> </div> <div class="tout" data-grid-row-4> <div class="tout-icon-wrapper overview_contrast_icon_iphone16pro_camera-wrapper"> <picture id="overview-contrast-icon-iphone16pro-camera-1" class="overview-contrast-icon-iphone16pro-camera tout-icon" data-lazy> <source data-empty srcset="data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" media="(min-width:0px)" /> <img src="/v/iphone-16-pro/c/images/overview/contrast/icon/iphone16pro_camera__eokc3ve3m76u_large.png" onload="window.__lp?.(event)" alt> </picture> <noscript> <picture class="overview-contrast-icon-iphone16pro-camera tout-icon"> <source srcset="/v/iphone-16-pro/c/images/overview/contrast/icon/iphone16pro_camera__eokc3ve3m76u_large.png, /v/iphone-16-pro/c/images/overview/contrast/icon/iphone16pro_camera__eokc3ve3m76u_large_2x.png 2x" media="(min-width:0px)" /> <img src="/v/iphone-16-pro/c/images/overview/contrast/icon/iphone16pro_camera__eokc3ve3m76u_large.png" alt > </picture> </noscript> </div> <ul class="tout-list" role="list"> <li role="listitem"> <p>Pro camera system<br class="xlarge-hide large-hide medium-hide small-hide xsmall-show" />  </p> </li> <li role="listitem"> <p>Our most advanced <br class="xlarge-hide large-hide medium-hide small-hide xsmall-show" />48MP Fusion<br class="xlarge-hide large-hide medium-hide small-show xsmall-hide" /> camera</p> </li> <li role="listitem"> <p>5x Telephoto camera</p> </li> <li role="listitem"> <p>48MP Ultra Wide camera</p> </li> </ul> </div> <div class="tout" data-grid-row-5> <div class="tout-icon-wrapper overview_contrast_icon_battery-wrapper"> <picture id="overview-contrast-icon-battery-1" class="overview-contrast-icon-battery tout-icon" data-lazy> <source data-empty srcset="data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" media="(min-width:0px)" /> <img src="/v/iphone-16-pro/c/images/overview/contrast/icon/battery__fv8w2lr5h1qy_large.png" onload="window.__lp?.(event)" alt> </picture> <noscript> <picture class="overview-contrast-icon-battery tout-icon"> <source srcset="/v/iphone-16-pro/c/images/overview/contrast/icon/battery__fv8w2lr5h1qy_large.png, /v/iphone-16-pro/c/images/overview/contrast/icon/battery__fv8w2lr5h1qy_large_2x.png 2x" media="(min-width:0px)" /> <img src="/v/iphone-16-pro/c/images/overview/contrast/icon/battery__fv8w2lr5h1qy_large.png" alt > </picture> </noscript> </div> <div class="tout-copy"> <p>Up to 33 hours video playback<sup class="footnote footnote-number"><a href="#footnote-12" aria-label="Footnote 12" data-modal-close>12</a></sup></p> </div> </div> </div> </li> <li class="product-tile product-tile-product-iphone-16 has-image-link-row has-badge-row has-colorindicator-row has-headline-row has-subheading-row has-positioning-row has-price-row has-touts-rows-5" aria-label="" data-grid-column> <div class="product-tile-header"> <div class="product-tile-product-id product-tile-padding"> <h2 class="product-tile-headline-group"> <span class="badge badge-reduced badge-no-scrim product-tile-badge" data-grid-row-badge>New</span> <p class="product-tile-headline typography-product-tile-headline" data-grid-row-headline> <span class="visuallyhidden">iPhone 16 </span> <span aria-hidden="true">iPhone 16</span> </p> </h2> <p class="product-tile-subheading typography-product-tile-subheading" data-grid-row-subheading></p> </div> <a href="/lae/iphone-16/" class="product-tile-image-link" data-analytics-title="learn more - iphone 16" aria-label="Learn more about iPhone 16"> <picture id="overview-contrast-iphone-16-1" class="overview-contrast-iphone-16 product-tile-image" data-lazy> <source data-empty srcset="data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" media="(min-width:0px)" /> <img src="/v/iphone-16-pro/c/images/overview/contrast/iphone_16__dv7rjlqn8niq_xlarge.jpg" onload="window.__lp?.(event)" alt> </picture> <noscript> <picture class="overview-contrast-iphone-16 product-tile-image"> <source srcset="/v/iphone-16-pro/c/images/overview/contrast/iphone_16__dv7rjlqn8niq_xsmall.jpg, /v/iphone-16-pro/c/images/overview/contrast/iphone_16__dv7rjlqn8niq_xsmall_2x.jpg 2x" media="(max-width:480px)" /><source srcset="/v/iphone-16-pro/c/images/overview/contrast/iphone_16__dv7rjlqn8niq_small.jpg, /v/iphone-16-pro/c/images/overview/contrast/iphone_16__dv7rjlqn8niq_small_2x.jpg 2x" media="(max-width:734px)" /><source srcset="/v/iphone-16-pro/c/images/overview/contrast/iphone_16__dv7rjlqn8niq_medium.jpg, /v/iphone-16-pro/c/images/overview/contrast/iphone_16__dv7rjlqn8niq_medium_2x.jpg 2x" media="(max-width:1068px)" /><source srcset="/v/iphone-16-pro/c/images/overview/contrast/iphone_16__dv7rjlqn8niq_large.jpg, /v/iphone-16-pro/c/images/overview/contrast/iphone_16__dv7rjlqn8niq_large_2x.jpg 2x" media="(max-width:1440px)" /><source srcset="/v/iphone-16-pro/c/images/overview/contrast/iphone_16__dv7rjlqn8niq_xlarge.jpg, /v/iphone-16-pro/c/images/overview/contrast/iphone_16__dv7rjlqn8niq_xlarge_2x.jpg 2x" media="(min-width:0px)" /> <img src="/v/iphone-16-pro/c/images/overview/contrast/iphone_16__dv7rjlqn8niq_xlarge.jpg" alt > </picture> </noscript> </a> <div class="colorindicator"> <ul class="colorindicator-items" role="list" aria-label="Available colors"> <li class="colorindicator-item colorindicator-swatch finish-blue"> <span class="visuallyhidden">Ultramarine</span> </li> <li class="colorindicator-item colorindicator-swatch finish-green"> <span class="visuallyhidden">Teal</span> </li> <li class="colorindicator-item colorindicator-swatch finish-pink"> <span class="visuallyhidden">Pink</span> </li> <li class="colorindicator-item colorindicator-swatch finish-white"> <span class="visuallyhidden">White</span> </li> <li class="colorindicator-item colorindicator-swatch finish-black"> <span class="visuallyhidden">Black</span> </li> <li class="colorindicator-item colorindicator-label"> +<span class="visuallyhidden">more</span> </li> </ul> </div> </div> <div class="product-tile-body product-tile-padding"> <p class="product-tile-positioning typography-product-tile-positioning " data-grid-row-positioning></p> <div class="product-tile-ctas product-tile-ctas-stacked product-tile-ctas-primary typography-product-tile-ctas "> <a href="/lae/iphone-16/" data-analytics-title="learn more - iphone 16" aria-label="Learn more about iPhone 16" class="button ">Learn more</a> <a href="/lae/iphone/buy/" data-analytics-title="buy - iphone 16" aria-label="Buy iPhone 16" class="icon-wrapper product-tile-link"><span class="icon-copy">Buy</span><span class="icon icon-after more"></span></a> </div> </div> <div class="tout-group typography-tout-copy" data-grid-tout-group> <div class="tout" data-grid-row-1> <div class="tout-icon-wrapper overview_contrast_icon_chip_a18-wrapper"> <picture id="overview-contrast-icon-chip-a18-1" class="overview-contrast-icon-chip-a18 tout-icon" data-lazy> <source data-empty srcset="data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" media="(min-width:0px)" /> <img src="/v/iphone-16-pro/c/images/overview/contrast/icon/chip_a18__frbteojupdym_large.png" onload="window.__lp?.(event)" alt> </picture> <noscript> <picture class="overview-contrast-icon-chip-a18 tout-icon"> <source srcset="/v/iphone-16-pro/c/images/overview/contrast/icon/chip_a18__frbteojupdym_large.png, /v/iphone-16-pro/c/images/overview/contrast/icon/chip_a18__frbteojupdym_large_2x.png 2x" media="(min-width:0px)" /> <img src="/v/iphone-16-pro/c/images/overview/contrast/icon/chip_a18__frbteojupdym_large.png" alt > </picture> </noscript> </div> <div class="tout-copy"> <p>A18 chip <br />with 5‑core GPU</p> </div> </div> <div class="tout" data-grid-row-2> <div class="tout-icon-wrapper overview_contrast_icon_apple_intelligence-wrapper"> <picture id="overview-contrast-icon-apple-intelligence-2" class="overview-contrast-icon-apple-intelligence tout-icon" data-lazy> <source data-empty srcset="data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" media="(min-width:0px)" /> <img src="/v/iphone-16-pro/c/images/overview/contrast/icon/apple_intelligence__cy7u2ghay5ci_large.png" onload="window.__lp?.(event)" alt> </picture> <noscript> <picture class="overview-contrast-icon-apple-intelligence tout-icon"> <source srcset="/v/iphone-16-pro/c/images/overview/contrast/icon/apple_intelligence__cy7u2ghay5ci_large.png, /v/iphone-16-pro/c/images/overview/contrast/icon/apple_intelligence__cy7u2ghay5ci_large_2x.png 2x" media="(min-width:0px)" /> <img src="/v/iphone-16-pro/c/images/overview/contrast/icon/apple_intelligence__cy7u2ghay5ci_large.png" alt > </picture> </noscript> </div> <div class="tout-copy"> <p>Built for Apple Intelligence<sup class="footnote footnote-number"><a href="#footnote-1" aria-label="Footnote 1" data-modal-close>1</a></sup></p> </div> </div> <div class="tout" data-grid-row-3> <div class="tout-icon-wrapper overview_contrast_icon_camera_button-wrapper"> <picture id="overview-contrast-icon-camera-button-2" class="overview-contrast-icon-camera-button tout-icon" data-lazy> <source data-empty srcset="data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" media="(min-width:0px)" /> <img src="/v/iphone-16-pro/c/images/overview/contrast/icon/camera_button__xu416iq624ia_large.png" onload="window.__lp?.(event)" alt> </picture> <noscript> <picture class="overview-contrast-icon-camera-button tout-icon"> <source srcset="/v/iphone-16-pro/c/images/overview/contrast/icon/camera_button__xu416iq624ia_large.png, /v/iphone-16-pro/c/images/overview/contrast/icon/camera_button__xu416iq624ia_large_2x.png 2x" media="(min-width:0px)" /> <img src="/v/iphone-16-pro/c/images/overview/contrast/icon/camera_button__xu416iq624ia_large.png" alt > </picture> </noscript> </div> <div class="tout-copy"> <p>Camera Control</p> </div> </div> <div class="tout" data-grid-row-4> <div class="tout-icon-wrapper overview_contrast_icon_iphone16_camera-wrapper"> <picture id="overview-contrast-icon-iphone16-camera-1" class="overview-contrast-icon-iphone16-camera tout-icon" data-lazy> <source data-empty srcset="data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" media="(min-width:0px)" /> <img src="/v/iphone-16-pro/c/images/overview/contrast/icon/iphone16_camera__qmxizzqt0ree_large.png" onload="window.__lp?.(event)" alt> </picture> <noscript> <picture class="overview-contrast-icon-iphone16-camera tout-icon"> <source srcset="/v/iphone-16-pro/c/images/overview/contrast/icon/iphone16_camera__qmxizzqt0ree_large.png, /v/iphone-16-pro/c/images/overview/contrast/icon/iphone16_camera__qmxizzqt0ree_large_2x.png 2x" media="(min-width:0px)" /> <img src="/v/iphone-16-pro/c/images/overview/contrast/icon/iphone16_camera__qmxizzqt0ree_large.png" alt > </picture> </noscript> </div> <ul class="tout-list" role="list"> <li role="listitem"> <p>Advanced dual‑camera <br class="xlarge-hide large-hide medium-hide small-hide xsmall-show" />system</p> </li> <li role="listitem"> <p>Advanced 48MP <br class="xlarge-hide large-hide medium-hide small-hide xsmall-show" />Fusion camera <br class="xlarge-hide large-hide medium-hide small-show xsmall-hide" />  </p> </li> <li role="listitem"> <p>2x Telephoto</p> </li> <li role="listitem"> <p>12MP Ultra Wide camera</p> </li> </ul> </div> <div class="tout" data-grid-row-5> <div class="tout-icon-wrapper overview_contrast_icon_battery-wrapper"> <picture id="overview-contrast-icon-battery-2" class="overview-contrast-icon-battery tout-icon" data-lazy> <source data-empty srcset="data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" media="(min-width:0px)" /> <img src="/v/iphone-16-pro/c/images/overview/contrast/icon/battery__fv8w2lr5h1qy_large.png" onload="window.__lp?.(event)" alt> </picture> <noscript> <picture class="overview-contrast-icon-battery tout-icon"> <source srcset="/v/iphone-16-pro/c/images/overview/contrast/icon/battery__fv8w2lr5h1qy_large.png, /v/iphone-16-pro/c/images/overview/contrast/icon/battery__fv8w2lr5h1qy_large_2x.png 2x" media="(min-width:0px)" /> <img src="/v/iphone-16-pro/c/images/overview/contrast/icon/battery__fv8w2lr5h1qy_large.png" alt > </picture> </noscript> </div> <div class="tout-copy"> <p>Up to 27 hours video playback<sup class="footnote footnote-number"><a href="#footnote-12" aria-label="Footnote 12" data-modal-close>12</a></sup></p> </div> </div> </div> </li> </ul> </div> </div> <div class="all-access-pass__container"> <div class="all-access-pass inactive " id="aap-contrast" data-aap-type="base-link" data-aap-level="1" data-aap-kf="{"start": "a0t - 75vh", "end": "a0b - 75vh", "anchors": [".section-contrast"]}" data-aap-name="all-access-pass" data-aap-enabled="true"> <div class="all-access-pass__background"> <a href="/lae/iphone/compare/" class="aap-base-link" data-focus-expression="{"expression": "a0t - 25vh", "anchors": [".section-contrast"], "tabindex": "0"}" data-focus-enabled-when="enhanced" data-analytics-title="compare all iphone models"> <span class="aap-base-link__text typography-all-access-pass-base-text" >Compare all iPhone models</span > <span class="aap-base-link__icon"> <svg class="icon-control icon-control-chevronright" xmlns="http://www.w3.org/2000/svg" viewBox="0 0 36 36"> <path d="m22.5597 16.9375-5.5076-5.5c-.5854-.5854-1.5323-.5825-2.1157.0039-.5835.5869-.5815 1.5366.0039 2.1211l4.4438 4.4375-4.4438 4.4375c-.5854.5845-.5874 1.5342-.0039 2.1211.2922.2944.676.4414 1.0598.4414.3818 0 .7637-.1455 1.0559-.4375l5.5076-5.5c.2815-.2812.4403-.6636.4403-1.0625s-.1588-.7812-.4403-1.0625z"></path> </svg> </span> </a> </div> </div> </div> </div> </section> <section class="section section-index" data-anim-scroll-group="Index" data-aap-hide-kf='{"start": "a0t - 75vh", "end": "a0b - 75vh", "anchors": [".section-index"]}' data-analytics-section-engagement="name:index" data-component-list="StaggeredFadeIn"> <div class="viewport-content"> <div id="iphone-index" class="index" data-component-list="Index" data-family-name="iphone" data-staggered-item> <h2 class="typography-index-headline index-title">iPhone</h2> <nav class="index-groups" aria-labelledby="iphone-index"> </nav> </div> </div> </section> </main>  <footer id="ac-globalfooter" class="no-js ac-globalfooter-dark" lang="en-419" dir="ltr" data-analytics-region="global footer" role="contentinfo" aria-labelledby="ac-gf-label" data-nosnippet> <div class="ac-gf-content"> <h2 class="ac-gf-label" id="ac-gf-label">Apple Footer</h2> <section class="ac-gf-sosumi" data-nosnippet aria-label="Footnotes"> <ol> <li id="footnote-1"> Apple Intelligence is available in beta on all iPhone 16 models, iPhone 15 Pro, and iPhone 15 Pro Max, with Siri and device language set to U.S. English, as an iOS 18 update. English (Australia, Canada, Ireland, New Zealand, South Africa, UK) language support available this December. Some features and support for additional languages, like Chinese, English (India, Singapore), French, German, Italian, Japanese, Korean, Portuguese, Spanish, Vietnamese, and others, will be coming over the course of the next year. </li> <li id="footnote-2">Display size: The display has rounded corners that follow a beautiful curved design, and these corners are within a standard rectangle. When measured as a standard rectangular shape, the screen is 6.27 inches (iPhone 16 Pro) or 6.86 inches (iPhone 16 Pro Max) diagonally. Actual viewable area is less.</li> <li id="footnote-3">iPhone 16 Pro and iPhone 16 Pro Max are splash, water, and dust resistant and were tested under controlled laboratory conditions with a rating of IP68 under IEC standard 60529 (maximum depth of 6 meters up to 30 minutes). Splash, water, and dust resistance are not permanent conditions. Resistance might decrease as a result of normal wear. Do not attempt to charge a wet iPhone; refer to the user guide for cleaning and drying instructions. Liquid damage not covered under warranty.</li> <li id="footnote-4">Battery life increase based on the video playback hours of iPhone 16 Pro Max compared to iPhone 15 Pro Max.</li> <li id="footnote-5">Accessories sold separately.</li> <li id="footnote-6">Testing conducted by Apple in August 2024 using preproduction iPhone 16 Pro and iPhone 16 Pro Max units and software, USB‑C Charge Cable with Apple USB-C Power Adapter (20W Model A2305), and Apple MagSafe Chargers (1-meter Model A2580 and 2-meter Model A3250) with Apple USB-C Power Adapter (30W Model A2164). Fast-charge testing conducted with drained iPhone units. Times measured from the appearance of the Apple logo as the unit started up. Charge time varies with settings and environmental factors; actual results will vary.</li> <li id="footnote-7">All battery claims depend on network configuration and many other factors; actual results will vary. Battery has limited recharge cycles and may eventually need to be replaced. Battery life and charge cycles vary by use and settings. See <a href="/lae/batteries/">apple.com/lae/batteries</a> and <a href="/lae/iphone/battery.html">apple.com/lae/iphone/battery.html</a> for more information.</li> <li id="footnote-8">On a mass balance allocation.</li> <li id="footnote-9">Breakdown of U.S. retail packaging by weight. Adhesives, inks, and coatings are excluded from our calculations of plastic content and packaging weight.</li> <li id="footnote-10">This increase in boxes we can fit onto a pallet excludes pallets shipped to the following locations: U.S., Puerto Rico, U.S. Virgin Islands, Guam, and Canada.</li> <li id="footnote-11">Requires an iPhone and Apple Watch with second-generation Ultra Wideband chip. Ultra Wideband availability varies by region.</li> <li id="footnote-12">Battery life claim refers to larger models. All battery claims depend on network configuration and many other factors; actual results will vary. Battery has limited recharge cycles and may eventually need to be replaced. Battery life and charge cycles vary by use and settings. See <a href="/lae/batteries/">apple.com/lae/batteries</a> and <a href="/lae/iphone/battery.html">apple.com/lae/iphone/battery.html</a> for more information.</li> </ol> <ul> <li>DEATH STRANDING DIRECTOR'S CUT © 2024 Sony Interactive Entertainment Inc. / KOJIMA PRODUCTIONS Co., Ltd. / HIDEO KOJIMA. Published by 505 Games.</li> <li>iPhone 14, iPhone 15 and iPhone 16 models (model numbers A2650, A2651, A2649, A2632, A2846, A2847, A2848, A2849, A3081, A3082, A3083 and A3084) offered by Apple for the US and Puerto Rico are exclusively activated with an eSIM and do not support a physical SIM. Use of eSIM requires a wireless service plan (which may include restrictions on switching service providers and roaming, even after contract expiration). Not all carriers support eSIM. Use of eSIM in iPhone may be disabled when purchased from some carriers. See your carrier for details. To learn more, visit <a href="/lae/esim/">apple.com/lae/esim</a>.</li> <li>Products may not be available in all areas. Please check with your local retailers for availability.</li> <li>Services may not be available in all areas.</li> <li>Features are subject to change. Some features, applications, and services may not be available in all regions or all languages.</li> <li>Some features require specific hardware and software. For more information, see <a href="/lae/ios/feature-availability/">Feature Availability</a>.</li> </ul> </section> <nav class="ac-gf-breadcrumbs" aria-label="Breadcrumbs" role="navigation"> <a href="/lae/" class="home ac-gf-breadcrumbs-home"> <span class="ac-gf-breadcrumbs-home-icon" aria-hidden="true"></span> <span class="ac-gf-breadcrumbs-home-label">Apple</span> <span class="ac-gf-breadcrumbs-home-chevron"></span> <span class="ac-gf-breadcrumbs-home-mask"></span> </a> <div class="ac-gf-breadcrumbs-path"> <ol class="ac-gf-breadcrumbs-list" vocab="http://schema.org/" typeof="BreadcrumbList"> <li class="ac-gf-breadcrumbs-item" property="itemListElement" typeof="ListItem"> <a class="ac-gf-breadcrumbs-link" href="/lae/iphone/" property="item" typeof="WebPage"><span property="name">iPhone</span></a> <meta property="position" content="1" /> </li> <li class="ac-gf-breadcrumbs-item" property="itemListElement" typeof="ListItem"> <span property="name">iPhone 16 Pro</span> <meta 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