About The World Out of Home Organization

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Board members include the major international companies - JCDecaux and Clear Channel - as well as blowUP media from Europe, OUTFRONT Media and Lamar from the US, Selvel One from India, Provantage from South Africa, oOh!media from Australia and Asiaray from Hong Kong. In addition, the following OOH associations are represented on the Board, the OAAA in the US, Alooh from Latin America, the FAW from Germany and the OMA in Australia.</p> <p>Membership is open to all companies who operate in the OOH sector and, as a non-profit Organization, funds are reinvested in industry issues such as research and the annual international congress. WOO is a member of EASA in Europe, as well as a founding member of ICAS, and actively works to help the membership with legislation issues within their own countries as well. It also aims to lobby for Out of Home advertising with authorities, international organizations, opinion formers and other elements of the communication media. </p> <ul> <li>The World Out of Home Organization is a worldwide association of outdoor advertising companies.</li> <li>The World Out of Home Organization engages in worldwide lobbying for outdoor advertising: with authorities, international organizations, political opinion formers and the communication media</li> <li>The World Out of Home Organization organizes an annual outdoor advertising congress with professional speakers</li> <li>The World Out of Home Organization has its own website to provide the latest information about the outdoor advertising market</li> <li>The World Out of Home Organization plays a lead role in the standardization of labels for outdoor advertising research data</li> <li>The World Out of Home Organization advocates freedom in communication. It actively opposes advertising bans and statutory restrictions on the freedom of communication</li> <li>The World Out of Home Organization is a member of leading international organizations: <ul> <li>AIG Advertising Information Group</li> <li>EASA European Advertising Standards Alliance</li> <li>ICAS International Council for Ad Self-Regulation</li> </ul> </li> </ul>   <div class="full-row"> <div class="container"> <div class="row"> <div class="col-md-12"> <div class="owl-carousel partner-slider"> <div class="item bg-white"> <a href="http://www.jcdecaux.co.uk/" target="_blank" title="JCDecaux" rel="nofollow"><img src="/images/homelogos/4.jpg" alt="JCDecaux" /></a> </div> <div class="item bg-white"> <a href="https://www.blowup-media.co.uk/" target="_blank" title="Blowup Media" rel="nofollow"><img src="/images/homelogos/blowUP_media_Logo.jpg" alt="Blowup Media" /></a> </div> <div class="item bg-white"> <a href="http://selvelone.com/" target="_blank" title="Selvel" rel="nofollow"><img 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Ad performance can be measured.', 'categories': [ { 'categoryId': 1, 'name': 'Select personalized content', 'description': '<p>To select personalized content vendors can:</p><ul><li>Select personalized content based on a user profile or other historical user data, including a useru2019s prior activity, interests, visits to sites or apps, location, or demographic information.</li></ul>', 'toggle': true, 'defaultStatus': true, 'priority': 0, 'cookies': [], }, { 'categoryId': 2, 'name': 'Select basic ads', 'description': '<p>To do basic ad selection vendors can:</p>n<ul>n<li>Use real-time information about the context in which the ad will be shown, to show the ad, including information about the content and the device, such as: device type and capabilities, user agent, URL, IP address</li>n<li>Use a useru2019s non-precise geolocation data</li>n<li>Control the frequency of ads shown to a user.</li>n<li>Sequence the order in which ads are shown to a user.</li>n<li>Prevent an ad from serving in an unsuitable editorial (brand-unsafe) context</li>n</ul>nn<p>Vendors cannot:</p>n<ul>n<li>Create a personalized ads profile using this information for the selection of future ads without a separate legal basis to create a personalized ads profile.</li>n<li>N.B. Non-precise means only an approximate location involving at least a radius of 500 meters is permitted.</li>n</ul>', 'toggle': true, 'defaultStatus': true, 'priority': 0, 'cookies': [], }, { 'categoryId': 3, 'name': 'Measure ad performance', 'description': '<p>To measure ad performance vendors can:</p>n<ul>n<li>Measure whether and how ads were delivered to and interacted with by a user</li>n<li>Provide reporting about ads including their effectiveness and performance</li><li>Provide reporting about users who interacted with ads using data observed during the course of the user\'s interaction with that ad</li>n<li>Provide reporting to publishers about the ads displayed on their property</li>n<li>Measure whether an ad is serving in a suitable editorial environment (brand-safe) contextn<li>Determine the percentage of the ad that had the opportunity to be seen and the duration of that opportunity</li>n<li>Combine this information with other information previously collected, including from across websites and apps</li>n</ul>n<p>Vendors cannot:</p>n<ul>n<li>Apply panel- or similarly-derived audience insights data to ad measurement data without a Legal Basis to apply market research to generate audience insights (Purpose 9)</li></ul>', 'toggle': true, 'defaultStatus': true, 'priority': 0, 'cookies': [], }, ], }, { 'sectionId': 2, 'name': 'Personalized ads profile and display', 'description': 'Ads can be personalized based on a profile. More data can be added to better personalize ads.', 'categories': [ { 'categoryId': 4, 'name': 'Select personalized ads', 'description': '<p>To select personalized ads vendors can:</p>n<ul>n<li>Select personalized ads based on a user profile or other historical user data, including a useru2019s prior activity, interests, visits to sites or apps, location, or demographic information.</li>n</ul>', 'toggle': true, 'defaultStatus': true, 'priority': 0, 'cookies': [], }, { 'categoryId': 5, 'name': 'Create a personalized ads profile', 'description': '<p>To create a personalized ads profile vendors can:</p>n<ul>n<li>Collect information about a user, including a user\'s activity, interests, demographic information, or location, to create or edit a user profile for use in personalized advertising.</li>n<li>Combine this information with other information previously collected, including from across websites and apps, to create or edit a user profile for use in personalized advertising.n</li>n</ul>', 'toggle': true, 'defaultStatus': true, 'priority': 0, 'cookies': [], }], }], }); </script> </body> </html>

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