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Anna Meneguzzo on from OOH to digital impact O-OH!
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She explored how the proliferation of digital screens is transforming the OOH industry's creative options and impact.</p> <p>Meneguzzo, who spent 21 years as a Creative Director in ad agencies before joining Moleskine, says: The digital world dominates every aspect of our lives and, despite everything and everyone, we love it. Because screens are portals that open up a thousand worlds, connecting us, entertaining us, informing us.</p> <p>"But, as in all passionate stories, there is an anti-hero, an underdog: in communication, I believe it is Out of Home. But what can surprise us more than the glittering global access made possible by the digital world? The beauty, the awareness of space, the contextual experience of the senses. Those things that can make us exclaim O-OH!"</p> <p>WOO CMO Richard Saturley says: "Creative effectiveness was one of the main themes of the Europe Forum and we could not have had a better qualified or more inspiring guide to the subject than Anna. She is a true enthusiast for OOH and her presentation was one of the highlights of the Milan Europe Forum." </p> <p> </p> <style> .secondvid { display: block; float: none; width: 100%; margin: 0 0 20px 0px; max-width: 100%;} @media only screen and (max-width: 900px) { } </style> <h3>To listen please unmute the video</h3> <span class="secondvid"> <video controls autoplay muted loop style="width:100%;height:100%;border:0;padding:0;margin:0;" controlsList="nodownload" oncontextmenu="return false;"> <source src=https://media.worldooh.org/milan2024/Anna.mp4 type=video/mp4> </video> </span> <link rel="stylesheet" href="https://www.worldooh.org/assets/css/comp2a.css?v=358286"> <link rel="stylesheet" href="https://www.worldooh.org/event/assets/css/style.css?v=371185"> <style> #pagecontent.widget li > ul > li:before { content: none; } #pagecontent .widget li:before { content: none; } @media screen and (min-width: 992px){ .widget { padding-top: 0px; padding-bottom: 0px; } } </style> <div class="widget widget_categories" style="max-width:1366px; margin:0 auto;"> <h2 class="widget-title down-line" style="text-align:center;"></h2> <h2 class="widget-title down-line" style="text-align:center;">EVENT SPONSORS</h2> <ul class="sponsorlist"><li> <ul class="sponsorlist"> <li> <a data-toggle="modal" data-target="#myModalS--effect-fullwidth128"> <img src="https://worldooh.org/uploads/sponsors/wildstone.jpg" alt="Wildstone" /><h3>Event Gold Sponsor</h3></a> <div class="modal fade fullwidth" id="myModalS--effect-fullwidth128" tabindex="-1" role="dialog" aria-labelledby="myModalLabel"> <div class="modal-dialog fullwidth--box" role="document"> <div class="modal-content no--shadow"> <div class="modal-header"> <button type="button" class="close" data-dismiss="modal" aria-label="Close"><span aria-hidden="true">×</span></button> <h2 class="text-capitalize user-name">Wildstone</h2> <h4 class="modal-title" id="myModalLabel"></h4> </div> <div class="modal-body"> <img src="https://www.worldooh.org/uploads/sponsors/wildstone.jpg" alt="Wildstone" /> <div class="user-content" style="text-align: left;"> <p>Wildstone - Shaping the Future of Outdoor Media Infrastructure</p> <p>Wildstone are Europe’s leading owner of outdoor media infrastructure. The company’s impressive portfolio features over 5,000 Out-of-Home media assets, including digital 48-sheet screens, classic billboards, and super-premium digital sites. </p> <p>Wildstone is shaping the future of outdoor advertising through the digitisation of Out-of-Home media assets. The company provides high-quality roadside media assets that stand the test of time. Their digital advertising screens offer exceptional picture quality, are energy-efficient, ultra-slim and lightweight. </p> <p>Some of the biggest names in the OOH industry trust Wildstone with their portfolios' growth and digitisation.</p> <p>Visit <a href="https://www.wildstone.co.uk " target="_blank">www.wildstone.co.uk </a></p> </div> </div> <div class="modal-footer"> <button type="button" class="btn btn-default" data-dismiss="modal">Close</button> </div> </div> </div> </div></li> </ul></li> </ul> <ul class="sponsorlist"><li> <ul class="sponsorlist"> <li> <a data-toggle="modal" data-target="#myModalS--effect-fullwidth148"> <img src="https://worldooh.org/uploads/sponsors/pladway.jpg" alt="Pladway" /><h3>Event Silver Sponsor</h3></a> <div class="modal fade fullwidth" id="myModalS--effect-fullwidth148" tabindex="-1" role="dialog" aria-labelledby="myModalLabel"> <div class="modal-dialog fullwidth--box" role="document"> <div class="modal-content no--shadow"> <div class="modal-header"> <button type="button" class="close" data-dismiss="modal" aria-label="Close"><span aria-hidden="true">×</span></button> <h2 class="text-capitalize user-name">Pladway</h2> <h4 class="modal-title" id="myModalLabel"></h4> </div> <div class="modal-body"> <img src="https://www.worldooh.org/uploads/sponsors/pladway.jpg" alt="Pladway" /> <div class="user-content" style="text-align: left;"> <p>Pladway is an AdTech platform that specializes in programmatic advertising within the Digital Out of Home (DOOH) and In-Store Radio sectors. 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A local business, founded in Bari; we took our first tentative steps into the market focusing on the Apulian territory.</p> <p>The great relationships that our CEO Vincenzo Nacci has with agencies and national media organisations, and faith in our own strengths, has allowed us, in a short time, to count major national and international brands among our clients, as well as some very important local brands.</p> <p>In a very short time, thanks to the hard work and collaboration of our team, we have been able to offer across Apulia, numerous OOH sites, which we own, including many in the cities of Rome and Milan.</p> <p>Using a variety of innovative formats, designed with sustainability and road safety in mind, we have been able to increase the visibility and effectiveness of many OOH campaigns.</p> <p>Ergo Italia has promoted and implemented a number of highly successful tourist campaigns in areas with some of the highest tourist numbers in Italy, and recently won two new important advertising sites in the city of Bari. These are investments that guarantee our clients quality and professionalism going forward.</p> </div> </div> <div class="modal-footer"> <button type="button" class="btn btn-default" data-dismiss="modal">Close</button> </div> </div> </div> </div></li> <li> <a data-toggle="modal" data-target="#myModalS--effect-fullwidth146"> <img src="https://worldooh.org/uploads/sponsors/fabulux.jpg" alt="FABULUX TECHNOLOGY & C." /><h3>Event Exhibitor</h3></a> <div class="modal fade fullwidth" id="myModalS--effect-fullwidth146" tabindex="-1" role="dialog" aria-labelledby="myModalLabel"> <div class="modal-dialog fullwidth--box" role="document"> <div class="modal-content no--shadow"> <div class="modal-header"> <button type="button" class="close" data-dismiss="modal" aria-label="Close"><span aria-hidden="true">×</span></button> <h2 class="text-capitalize user-name">FABULUX TECHNOLOGY & C.</h2> <h4 class="modal-title" id="myModalLabel"></h4> </div> <div class="modal-body"> <img src="https://www.worldooh.org/uploads/sponsors/fabulux.jpg" alt="FABULUX TECHNOLOGY & C." /> <div class="user-content" style="text-align: left;"> <p>Fabulux is headquartered in Shenzhen and registered under the full name Shenzhen Fabulux Technology Co., Ltd. Founded by an accomplished and experienced team with more than 10 years of expertise in LED display manufacturing industry, we focus on helping you achieve optimal results for your marketing or branding campaigns. Our driving force is the desire to supply you with the most competitive and reliable LED display products. We are dedicated to provide one-stop turnkey solutions for our customers, covering every stage from consulting, order placement all the way to delivery of the finished product.</p> <p>Dedicated in constant innovation and continuous improvement, Fabulux is the pioneer of new technologies. Fabulux Platinum series is the first outdoor LED display with full aluminum module; one of the first to bring the SMD outdoor to 10,000 nits; one of the first to apply Mini 4in1 LED to rental products with fine pixels 1.5 mm, 1.95mm and 2.6mm. Fabulux helps its clients create maximum economic value in their business with advanced technology and comprehensive advantages. Fabulux LED displays are shining in shopping malls, DOOH markets, exhibitions, stages, conference, retailers, chain stores, TV stations. And our products are qualified for different markets with CE, UL, ETL, FCC, EMC, ETC.</p> <p>Quality First is the key principle of Fabulux, by adopting the most advanced equipments and the high stable components, Fabulux is providing its clients with the most reliable products. With the vision of becoming a global leader in the application field of LED display, Fabulux is striving to contribute to the development of LED industry and the economic development of Shenzhen, and we are looking forward to cooperating with you to create a fabulous future! </p> </div> </div> <div class="modal-footer"> <button type="button" class="btn btn-default" data-dismiss="modal">Close</button> </div> </div> </div> </div></li> <li> <a data-toggle="modal" data-target="#myModalS--effect-fullwidth145"> <img src="https://worldooh.org/uploads/sponsors/gds.jpg" alt="GDS" /><h3>Event Exhibitor</h3></a> <div class="modal fade fullwidth" id="myModalS--effect-fullwidth145" tabindex="-1" role="dialog" aria-labelledby="myModalLabel"> <div class="modal-dialog fullwidth--box" role="document"> <div class="modal-content no--shadow"> <div class="modal-header"> <button type="button" class="close" data-dismiss="modal" aria-label="Close"><span aria-hidden="true">×</span></button> <h2 class="text-capitalize user-name">GDS</h2> <h4 class="modal-title" id="myModalLabel"></h4> </div> <div class="modal-body"> <img src="https://www.worldooh.org/uploads/sponsors/gds.jpg" alt="GDS" /> <div class="user-content" style="text-align: left;"> <p><font style="vertical-align: inherit;"><font style="vertical-align: inherit;">For more than 40 years, GDS Italian company, has been engineering and manufacturing leading edge technologies for the digital signage market. Fully committed to pioneering new technologies and delivering customer satisfaction in the design, manufacturing, installation and lifetime support of our solutions. GDS provides customized display solutions, both indoor and outdoor, to a wide range of global clients to meet their needs. It is not just innovation, but innovation shaped around customers. GDS is excellence, innovation, accountability and the provision of outstanding customer service.</font></font></p> <p><font style="vertical-align: inherit;"><font style="vertical-align: inherit;">I would also like to take this opportunity to point out that both on the wordooh.com website and in social media, the GDS Lighting division logo was mistakenly used instead of the GDS corporate logo. </font></font><br /> <a href="https://www.worldooh.org/news/further-seven-new-members" target="_blank"><font style="vertical-align: inherit;"><font style="vertical-align: inherit;">further-seven-new-members (worldooh.org)</font></font></a></p> <p><a href="https://www.linkedin.com/posts/fepe-international_world-out-of-home-organization-signs-up-a-activity-7043563281885589504-Uvgj?utm_source=share&utm_medium=member_desktop" target="_blank"><font style="vertical-align: inherit;"><font style="vertical-align: inherit;">LinkedIn</font></font></a></p> </div> </div> <div class="modal-footer"> <button type="button" class="btn btn-default" data-dismiss="modal">Close</button> </div> </div> </div> </div></li> <li> <a data-toggle="modal" data-target="#myModalS--effect-fullwidth149"> <img src="https://worldooh.org/uploads/sponsors/rvc.jpg" alt="IRF Solutions" /><h3>Event Exhibitor</h3></a> <div class="modal fade fullwidth" id="myModalS--effect-fullwidth149" tabindex="-1" role="dialog" aria-labelledby="myModalLabel"> <div class="modal-dialog fullwidth--box" role="document"> <div class="modal-content no--shadow"> <div class="modal-header"> <button type="button" class="close" data-dismiss="modal" aria-label="Close"><span aria-hidden="true">×</span></button> <h2 class="text-capitalize user-name">IRF Solutions</h2> <h4 class="modal-title" id="myModalLabel"></h4> </div> <div class="modal-body"> <img src="https://www.worldooh.org/uploads/sponsors/rvc.jpg" alt="IRF Solutions" /> <div class="user-content" style="text-align: left;"> <p>IRF Solutions provides cutting-edge, software-based solutions for the OOH advertising industry, eliminating the need for a specific hardware purchases. Our flagship product, <i>RVC (Real Visitor Counter)</i>, uses state-of-the-art AI-based image processing to accurately detect pedestrians and vehicles with outstanding precision. The system enhances digital campaigns by dynamically adjusting content based on the age and gender of detected viewers, allowing personalized creatives to boost engagement. Through <i>RVC.DIGITAL</i>, advertisers access real-time data and analytics, maximizing ROI and ensuring data-driven campaign optimization.</p> <p><b>irf.rvc.digital</b></p> <p><b>IRF Solutions</b><br /> 1134 Budapest, Angyalföldi út 25.<br /> <a href="http://www.irf.hu/" rel="noreferrer" target="_blank">www.irf.hu</a></p> </div> </div> <div class="modal-footer"> <button type="button" class="btn btn-default" data-dismiss="modal">Close</button> </div> </div> </div> </div></li> </ul></li> </ul> <ul class="sponsorlist"><li> <ul class="sponsorlist"> <li> <a data-toggle="modal" data-target="#myModalS--effect-fullwidth139"> <img src="https://worldooh.org/uploads/sponsors/mobilytics.jpg" alt="Mobilytics" /><h3>Event Sponsor</h3></a> <div class="modal fade fullwidth" id="myModalS--effect-fullwidth139" tabindex="-1" role="dialog" aria-labelledby="myModalLabel"> <div class="modal-dialog fullwidth--box" role="document"> <div class="modal-content no--shadow"> <div class="modal-header"> <button type="button" class="close" data-dismiss="modal" aria-label="Close"><span aria-hidden="true">×</span></button> <h2 class="text-capitalize user-name">Mobilytics</h2> <h4 class="modal-title" id="myModalLabel"></h4> </div> <div class="modal-body"> <img src="https://www.worldooh.org/uploads/sponsors/mobilytics.jpg" alt="Mobilytics" /> <div class="user-content" style="text-align: left;"> <p>Mobilytics, a leading measurement and analytics provider for the out-of-home (OOH) advertising industry, provides real-time, one-to-one, privacy compliant measurement capabilities. This new full-stack solution for all media types provides volumetric and dwell time measurement under OAAA & World OOH measurement guidelines.</p> <p><br /> </p> </div> </div> <div class="modal-footer"> <button type="button" class="btn btn-default" data-dismiss="modal">Close</button> </div> </div> </div> </div></li> <li> <a data-toggle="modal" data-target="#myModalS--effect-fullwidth153"> <img src="https://worldooh.org/uploads/sponsors/seagulls.jpg" alt="Seagulls" /><h3>Event Sponsor</h3></a> <div class="modal fade fullwidth" id="myModalS--effect-fullwidth153" tabindex="-1" role="dialog" aria-labelledby="myModalLabel"> <div class="modal-dialog fullwidth--box" role="document"> <div class="modal-content no--shadow"> <div class="modal-header"> <button type="button" class="close" data-dismiss="modal" aria-label="Close"><span aria-hidden="true">×</span></button> <h2 class="text-capitalize user-name">Seagulls</h2> <h4 class="modal-title" id="myModalLabel"></h4> </div> <div class="modal-body"> <img src="https://www.worldooh.org/uploads/sponsors/seagulls.jpg" alt="Seagulls" /> <div class="user-content" style="text-align: left;"> <p>Seagulls, established in 1995, is a pioneering media solutions company dedicated to empowering brands in a dynamic media landscape. </p> <p>We offer a comprehensive range of platforms, including Digital Out of Home (DOOH), Out of Home (OOH), and Broadcast, designed to reach your target audience effectively. By integrating innovative programmatic advertising and strategically placed billboards in high-traffic areas of Amman, we deliver precise, impactful messages that maximize ROI. </p> <p>Our commitment to cutting-edge technology and exceptional service ensures seamless integration, making our billboards iconic landmarks. Trust Seagulls to elevate your brand with proven results and unparalleled expertise in media solutions.</p> </div> </div> <div class="modal-footer"> <button type="button" class="btn btn-default" data-dismiss="modal">Close</button> </div> </div> </div> </div></li> </ul></li> </ul> <br /> <br /> <h2 class="widget-title down-line" style="text-align:center;">MEDIA PARTNERS</h2> <br /> <br /> <h2 class="widget-title down-line" style="text-align:center;">WOO GLOBAL SPONSORS</h2> <ul class="sponsorlist"><li> <ul class="sponsorlist"> <li> <a data-toggle="modal" data-target="#myModalS--effect-fullwidth130"> <img src="https://worldooh.org/uploads/sponsors/broadsign.jpg" alt="Broadsign" /><h3>Platinum Global Sponsor</h3></a> <div class="modal fade fullwidth" id="myModalS--effect-fullwidth130" tabindex="-1" role="dialog" aria-labelledby="myModalLabel"> <div class="modal-dialog fullwidth--box" role="document"> <div class="modal-content no--shadow"> <div class="modal-header"> <button type="button" class="close" data-dismiss="modal" aria-label="Close"><span aria-hidden="true">×</span></button> <h2 class="text-capitalize user-name">Broadsign</h2> <h4 class="modal-title" id="myModalLabel"></h4> </div> <div class="modal-body"> <img src="https://www.worldooh.org/uploads/sponsors/broadsign.jpg" alt="Broadsign" /> <div class="user-content" style="text-align: left;"> <p>Broadsign is making it easier than ever for media owners, agencies and brands to harness the power of out-of-home and connect with audiences across the globe. Powering over 1 million signs in airports, shopping malls, health clinics, transit systems, and more, Broadsign is at the heart of people’s lives.</p> <p>The Broadsign platform helps media owners more efficiently manage their business operations while enabling brands and agencies to easily book OOH campaigns. The platform includes tools for content distribution, playback and proof of performance; sales inventory availability and proposal generation; automated programmatic DOOH transactions; and OOH business operations. </p> </div> </div> <div class="modal-footer"> <button type="button" class="btn btn-default" data-dismiss="modal">Close</button> </div> </div> </div> </div></li> <li> <a data-toggle="modal" data-target="#myModalS--effect-fullwidth129"> <img src="https://worldooh.org/uploads/sponsors/daktronics_2.jpg" alt="Daktronics" /><h3>Platinum Global Sponsor</h3></a> <div class="modal fade fullwidth" id="myModalS--effect-fullwidth129" tabindex="-1" role="dialog" aria-labelledby="myModalLabel"> <div class="modal-dialog fullwidth--box" role="document"> <div class="modal-content no--shadow"> <div class="modal-header"> <button type="button" class="close" data-dismiss="modal" aria-label="Close"><span aria-hidden="true">×</span></button> <h2 class="text-capitalize user-name">Daktronics</h2> <h4 class="modal-title" id="myModalLabel"></h4> </div> <div class="modal-body"> <img src="https://www.worldooh.org/uploads/sponsors/daktronics_2.jpg" alt="Daktronics" /> <div class="user-content" style="text-align: left;"> <p>Founded in 1968, Daktronics is recognized worldwide as the leading designer and manufacturer of electronic scoreboards, programmable display systems, advertising displays and large screen video displays using LED technology. The company has installed more than 35,000 individual video-capable displays in more than 80 countries around the world and has multiple international manufacturing and office locations. These displays inform and entertain people throughout the world including thousands of digital billboards and many custom Out Of Home digital advertising displays in places like Times Square, New York, and Piccadilly Lights in London. Recently the company installed an 8,000 sq. ft. LED video display system at Rogers Centre, Toronto, Canada.</p> </div> </div> <div class="modal-footer"> <button type="button" class="btn btn-default" data-dismiss="modal">Close</button> </div> </div> </div> </div></li> <li> <a data-toggle="modal" data-target="#myModalS--effect-fullwidth123"> <img src="https://worldooh.org/uploads/sponsors/hivestack.jpg" alt="Hivestack" /><h3>Platinum Global Sponsor</h3></a> <div class="modal fade fullwidth" id="myModalS--effect-fullwidth123" tabindex="-1" role="dialog" aria-labelledby="myModalLabel"> <div class="modal-dialog fullwidth--box" role="document"> <div class="modal-content no--shadow"> <div class="modal-header"> <button type="button" class="close" data-dismiss="modal" aria-label="Close"><span aria-hidden="true">×</span></button> <h2 class="text-capitalize user-name">Hivestack</h2> <h4 class="modal-title" id="myModalLabel"></h4> </div> <div class="modal-body"> <img src="https://www.worldooh.org/uploads/sponsors/hivestack.jpg" alt="Hivestack" /> <div class="user-content" style="text-align: left;"> <p>Hivestack is the largest independent, global, full stack, marketing & ad tech company, powering the buy and sell side of programmatic digital out of home (DOOH) advertising. On the buy side, marketers use Hivestack’s Demand Side Platform (DSP) to create measurable campaigns that activate DOOH screens in real-time based on consumer behavior and audience movement patterns. On the sell side, DOOH media owners use Hivestack’s Supply Side Platform (SSP) & Ad Exchange to attract programmatic revenue. DOOH media owners can also use Hivestack’s Ad Server to power impression-based, directly sold campaigns. Our suite of solutions allows advertisers to plan, activate and measure DOOH campaigns at scale.</p> </div> </div> <div class="modal-footer"> <button type="button" class="btn btn-default" data-dismiss="modal">Close</button> </div> </div> </div> </div></li> <li> <a data-toggle="modal" data-target="#myModalS--effect-fullwidth122"> <img src="https://worldooh.org/uploads/sponsors/movingwalls.jpg" alt="Moving Walls" /><h3>Platinum Global Sponsor</h3></a> <div class="modal fade fullwidth" id="myModalS--effect-fullwidth122" tabindex="-1" role="dialog" aria-labelledby="myModalLabel"> <div class="modal-dialog fullwidth--box" role="document"> <div class="modal-content no--shadow"> <div class="modal-header"> <button type="button" class="close" data-dismiss="modal" aria-label="Close"><span aria-hidden="true">×</span></button> <h2 class="text-capitalize user-name">Moving Walls</h2> <h4 class="modal-title" id="myModalLabel"></h4> </div> <div class="modal-body"> <img src="https://www.worldooh.org/uploads/sponsors/movingwalls.jpg" alt="Moving Walls" /> <div class="user-content" style="text-align: left;"> <p>Moving Walls is a media technology group with a presence in seven markets across four continents. The group operates a myriad of technology for both the demand and supply sides of Out-Of-Home (OOH). For planners and buyers, Moving Walls operates ‘Moving Audiences’, a patented multi-sensor approach to location-based media measurement like billboards, digital signage, and transit media. For asset owners, the group’s supply-side subsidiary, Location Media Xchange (LMX) is a platform for marketers to profile locations based on the types of audiences around the site and activate mobile and physical place-based media like digital billboards to reach them during this offline journey.</p> </div> </div> <div class="modal-footer"> <button type="button" class="btn btn-default" data-dismiss="modal">Close</button> </div> </div> </div> </div></li> <li> <a data-toggle="modal" data-target="#myModalS--effect-fullwidth120"> <img src="https://worldooh.org/uploads/sponsors/talon_1.jpg" alt="Talon" /><h3>Platinum Global Sponsor</h3></a> <div class="modal fade fullwidth" id="myModalS--effect-fullwidth120" tabindex="-1" role="dialog" aria-labelledby="myModalLabel"> <div class="modal-dialog fullwidth--box" role="document"> <div class="modal-content no--shadow"> <div class="modal-header"> <button type="button" class="close" data-dismiss="modal" aria-label="Close"><span aria-hidden="true">×</span></button> <h2 class="text-capitalize user-name">Talon</h2> <h4 class="modal-title" id="myModalLabel"></h4> </div> <div class="modal-body"> <img src="https://www.worldooh.org/uploads/sponsors/talon_1.jpg" alt="Talon" /> <div class="user-content" style="text-align: left;"> <p>Talon is the leading global independent Out of Home (OOH) media agency focused on delivering smarter, creative, data-driven integrated OOH communications. Combining independence with a collaborative approach, Talon promotes open and transparent working relationships between many of the world’s leading agencies, clients, and media partners that ultimately deliver greater value whilst inspiring people and caring for our planet.</p> <p>Headquartered in London with additional offices in Dubai, Dublin, Frankfurt, Manchester, Nashville, New York and Singapore, Talon delivers expertise at the global, national, regional, and local levels. Additionally, the agency has built a global OOH planning and buying network covering 100 markets across the U.S., Europe, Asia, and Latin America. For more information, please visit www.talonooh.com and follow us on Twitter and LinkedIn.</p> </div> </div> <div class="modal-footer"> <button type="button" class="btn btn-default" data-dismiss="modal">Close</button> </div> </div> </div> </div></li> <li> <a data-toggle="modal" data-target="#myModalS--effect-fullwidth121"> <img src="https://worldooh.org/uploads/sponsors/vistar_2.jpg" alt="Vistar Media" /><h3>Platinum Global Sponsor</h3></a> <div class="modal fade fullwidth" id="myModalS--effect-fullwidth121" tabindex="-1" role="dialog" aria-labelledby="myModalLabel"> <div class="modal-dialog fullwidth--box" role="document"> <div class="modal-content no--shadow"> <div class="modal-header"> <button type="button" class="close" data-dismiss="modal" aria-label="Close"><span aria-hidden="true">×</span></button> <h2 class="text-capitalize user-name">Vistar Media</h2> <h4 class="modal-title" id="myModalLabel"></h4> </div> <div class="modal-body"> <img src="https://www.worldooh.org/uploads/sponsors/vistar_2.jpg" alt="Vistar Media" /> <div class="user-content" style="text-align: left;"> <p>Vistar Media is the world’s leading end-to-end programmatic ecosystem for digital out-of-home (DOOH). Vistar Media’s demand-side platform (DSP) and supply-side platform (SSP) empower buyers and sellers to easily transact on DOOH inventory, while applying intelligent data insights that improve media performance. Vistar’s SaaS solutions (unified ad server and Cortex for device and content management) deliver enterprise-grade solutions for monetizing and operating digital signage networks at any scale.</p> <p>Founded in 2012, Vistar Media is headquartered in New York City and has offices across the United States, Canada, EMEA and APAC. Through its global reach, direct platform integrations, data partnerships, and complete technology stack, Vistar Media continues to power innovation and growth across the digital out-of-home industry.</p> </div> </div> <div class="modal-footer"> <button type="button" class="btn btn-default" data-dismiss="modal">Close</button> </div> </div> </div> </div></li> </ul></li> </ul> <ul class="sponsorlist"><li> <ul class="sponsorlist"> <li> <a data-toggle="modal" data-target="#myModalS--effect-fullwidth126"> <img src="https://worldooh.org/uploads/sponsors/ipsos_1.jpg" alt="Ipsos" /><h3>Gold Global Sponsor</h3></a> <div class="modal fade fullwidth" id="myModalS--effect-fullwidth126" tabindex="-1" role="dialog" aria-labelledby="myModalLabel"> <div class="modal-dialog fullwidth--box" role="document"> <div class="modal-content no--shadow"> <div class="modal-header"> <button type="button" class="close" data-dismiss="modal" aria-label="Close"><span aria-hidden="true">×</span></button> <h2 class="text-capitalize user-name">Ipsos</h2> <h4 class="modal-title" id="myModalLabel"></h4> </div> <div class="modal-body"> <img src="https://www.worldooh.org/uploads/sponsors/ipsos_1.jpg" alt="Ipsos" /> <div class="user-content" style="text-align: left;"> <h3>Ipsos - world leader in Out of Home measurement.</h3> <p>Ipsos operates OOH solutions in 17 different countries. (11 recognised industry currencies). We offer the most accurate and reliable insights for media owners, media agencies and brands. People-centric measurement Ipsos provides a total understanding of audiences. Our approach centres around understanding people and is how we build solutions reflective of local environments. We leverage the best in technology, national data sources and our research expertise to deliver realistic representative OOH data for any market need.</p> <p>Global Expertise Ipsos is present in over 90 different countries. Our local knowledge is supplemented by a central global OOH team which includes the expertise of MGE Data. (OOH Data and Technology specialists who design, develop and manufacture equipment and software.) This mix of global and local expertise enables us to offer tailored contemporary solutions, ensuring our clients have the most accurate datasets for media planning and advertising. We continually invest in our audience measurement capabilities.</p> <p>Our scale and expertise in data science ensures our tools are future ready. We help our clients to unleash the power of audiences.</p> </div> </div> <div class="modal-footer"> <button type="button" class="btn btn-default" data-dismiss="modal">Close</button> </div> </div> </div> </div></li> <li> <a data-toggle="modal" data-target="#myModalS--effect-fullwidth133"> <img src="https://worldooh.org/uploads/sponsors/viooh_1.jpg" alt="VIOOH" /><h3>Gold Global Sponsor</h3></a> <div class="modal fade fullwidth" id="myModalS--effect-fullwidth133" tabindex="-1" role="dialog" aria-labelledby="myModalLabel"> <div class="modal-dialog fullwidth--box" role="document"> <div class="modal-content no--shadow"> <div class="modal-header"> <button type="button" class="close" data-dismiss="modal" aria-label="Close"><span aria-hidden="true">×</span></button> <h2 class="text-capitalize user-name">VIOOH</h2> <h4 class="modal-title" id="myModalLabel"></h4> </div> <div class="modal-body"> <img src="https://www.worldooh.org/uploads/sponsors/viooh_1.jpg" alt="VIOOH" /> <div class="user-content" style="text-align: left;"> <p>VIOOH is a leading premium global digital out of home supply-side platform that connects buyers and sellers in a premium marketplace, making OOH easily accessible.</p> <p>Led by a team of digital OOH and programmatic tech experts, VIOOH is pioneering the transformation of the OOH sector, championing its role in enhancing omni-channel digital campaigns through the use of programmatic capabilities and data. VIOOH currently trades programmatically in 22 markets and provides access to inventory from some of the world’s top DOOH media owners, including APG, Branded Cities, Framen, In-store Media, JCDecaux, Media Frankfurt, Media Transports, and more. </p> <p>For more information about VIOOH, please visit <a href="http://www.viooh.com/" target="_blank">www.viooh.com</a> or follow us on X (Twitter) and LinkedIn. </p> </div> </div> <div class="modal-footer"> <button type="button" class="btn btn-default" data-dismiss="modal">Close</button> </div> </div> </div> </div></li> </ul></li> </ul> <ul class="sponsorlist"><li> <ul class="sponsorlist"> <li> <a data-toggle="modal" data-target="#myModalS--effect-fullwidth125"> <img src="https://worldooh.org/uploads/sponsors/allunite-new.jpg" alt="AllUnite" /><h3>Silver Global Sponsor</h3></a> <div class="modal fade fullwidth" id="myModalS--effect-fullwidth125" tabindex="-1" role="dialog" aria-labelledby="myModalLabel"> <div class="modal-dialog fullwidth--box" role="document"> <div class="modal-content no--shadow"> <div class="modal-header"> <button type="button" class="close" data-dismiss="modal" aria-label="Close"><span aria-hidden="true">×</span></button> <h2 class="text-capitalize user-name">AllUnite</h2> <h4 class="modal-title" id="myModalLabel"></h4> </div> <div class="modal-body"> <img src="https://www.worldooh.org/uploads/sponsors/allunite-new.jpg" alt="AllUnite" /> <div class="user-content" style="text-align: left;"> <p><a href="https://allunite.com/" target="_blank">https://allunite.com/ </a></p> </div> </div> <div class="modal-footer"> <button type="button" class="btn btn-default" data-dismiss="modal">Close</button> </div> </div> </div> </div></li> <li> <a data-toggle="modal" data-target="#myModalS--effect-fullwidth132"> <img src="https://worldooh.org/uploads/sponsors/7thD.jpg" alt="Seventh Decimal" /><h3>Silver Global Sponsor</h3></a> <div class="modal fade fullwidth" id="myModalS--effect-fullwidth132" tabindex="-1" role="dialog" aria-labelledby="myModalLabel"> <div class="modal-dialog fullwidth--box" role="document"> <div class="modal-content no--shadow"> <div class="modal-header"> <button type="button" class="close" data-dismiss="modal" aria-label="Close"><span aria-hidden="true">×</span></button> <h2 class="text-capitalize user-name">Seventh Decimal</h2> <h4 class="modal-title" id="myModalLabel"></h4> </div> <div class="modal-body"> <img src="https://www.worldooh.org/uploads/sponsors/7thD.jpg" alt="Seventh Decimal" /> <div class="user-content" style="text-align: left;"> <p>Founded in 2019 by two telecom engineers, Seventh Decimal set out with a clear objective: to become the research backbone for a standardized OOH marketplace in the GCC. 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