Customer Marketing Insights

<!DOCTYPE html> <html lang="en" class="cls-fix-enabled"> <head> <meta name="pageKey" content="d_flagship2_pulse_read"> <meta name="robots" content="max-image-preview:large, noarchive"> <meta name="bingbot" content="nocache">  <meta name="locale" content="en_US"> <meta id="config" data-app-version="0.0.4259" data-call-tree-id="AAYn21kbwxsCfrRhPsVDeA==" data-multiproduct-name="article-ssr-frontend" data-service-name="article-ssr-frontend" data-browser-id="814d9e61-6805-4208-8431-91d75ef88613" data-enable-page-view-heartbeat-tracking data-page-instance="urn:li:page:d_flagship2_pulse_read;5GjFsW3ESkSz64LiHA2Nvg==" data-theme="light" data-disable-jsbeacon-pagekey-suffix="false" data-member-id="0" data-logout-url="https://www.linkedin.com/uas/logout?session_full_logout=true&csrfToken=ajax%3A1959343168772539968" data-should-use-full-url-in-pve-path="true" data-dna-member-lix-treatment="control" data-human-member-lix-treatment="control" data-dfp-member-lix-treatment="control" data-sync-apfc-headers-lix-treatment="control" data-sync-apfc-cb-lix-treatment="control"> <link rel="canonical" href="https://www.linkedin.com/pulse/customer-marketing-insights-october-edition-d7sjf">     <link rel="manifest" href="/homepage-guest/manifest.json" crossorigin="use-credentials"> <link rel="icon" href="https://static.licdn.com/aero-v1/sc/h/al2o9zrvru7aqj8e1x2rzsrca"> <script> function getDfd() {let yFn,nFn;const p=new Promise(function(y, n){yFn=y;nFn=n;});p.resolve=yFn;p.reject=nFn;return p;} window.lazyloader = getDfd(); window.tracking = getDfd(); window.impressionTracking = getDfd(); window.ingraphTracking = getDfd(); window.appDetection = getDfd(); window.pemTracking = getDfd(); </script>  <title>Customer Marketing Insights - October edition</title> <link rel="stylesheet" href="https://static.licdn.com/aero-v1/sc/h/atgs5z8rxu9ezx7v7gf99915f"> <meta name="description" content="Here's what you missed! 👀 The master guide to brand storytelling How do you forge emotional connections with audiences? 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And this guide is just the place to start.","url":"https://www.linkedin.com/pulse/customer-marketing-insights-october-edition-d7sjf","publisher":null,"name":"Customer Marketing Insights - October edition","commentCount":1,"interactionStatistic":[{"interactionType":"http://schema.org/LikeAction","userInteractionCount":7,"@type":"InteractionCounter"},{"interactionType":"http://schema.org/CommentAction","userInteractionCount":1,"@type":"InteractionCounter"}],"datePublished":"2024-10-25T07:00:03.000+00:00","mainEntityOfPage":"https://www.linkedin.com/pulse/customer-marketing-insights-october-edition-d7sjf","isAccessibleForFree":true,"image":{"url":"https://media.licdn.com/dms/image/v2/D4D12AQEGU-fwg5rVIA/article-cover_image-shrink_720_1280/article-cover_image-shrink_720_1280/0/1729597361219?e=2147483647&v=beta&t=p0IhSzM7pdnsEFz02EBTp0EQRSt7A5cQ1-wb0YHpqw0","@type":"ImageObject"},"dateModified":"2024-10-25T07:00:02.000+00:00","author":{"name":"Customer Marketing 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class="base-card__full-link absolute top-0 right-0 bottom-0 left-0 p-0 z-[2]" href="https://www.linkedin.com/company/customer-marketing-alliance" data-tracking-control-name="article-ssr-frontend-pulse_publisher-author-card" data-tracking-will-navigate> <span class="sr-only"> Customer Marketing Alliance </span> </a> <img class="inline-block relative w-6 h-6 " data-delayed-url="https://media.licdn.com/dms/image/v2/D4D0BAQEc75FFl4WblQ/company-logo_100_100/company-logo_100_100/0/1721818800513/customer_marketing_alliance_logo?e=2147483647&v=beta&t=K3fot9VgA4EBOznj5GZCFwkDnlUW9U6GrKOekTc-TqY" data-ghost-classes="bg-color-entity-ghost-background" data-ghost-url="https://static.licdn.com/aero-v1/sc/h/cs8pjfgyw96g44ln9r7tct85f" alt="Customer Marketing Alliance"> <div class="base-main-card__info self-center ml-1 flex-1 relative break-words papabear:min-w-0 mamabear:min-w-0 babybear:w-full ">  <h3 class="base-main-card__title font-sans text-[18px] font-bold text-color-text overflow-hidden "> Customer Marketing Alliance </h3> <h4 class="base-main-card__subtitle body-text text-color-text overflow-hidden "> We’re the one-stop-shop for customer marketers. </h4>  <div class="body-text text-color-text-low-emphasis base-main-card__metadata"> Published Oct 25, 2024 </div>  </div> <div class="base-main-card__ctas z-[3] self-center ml-3 babybear:ml-1 babybear:self-start"> <a class="base-main-card__cta btn-sm btn-secondary" href="https://www.linkedin.com/signup/cold-join?session_redirect=%2Fpulse%2Fcustomer-marketing-insights-october-edition-d7sjf%3Ftrk%3Dpublic_post&trk=article-ssr-frontend-pulse_publisher-author-card" data-tracking-control-name="article-ssr-frontend-pulse_publisher-author-card" data-tracking-will-navigate> + Follow </a> </div> </div> </div> </section> </header> <div data-test-id="article-content-blocks">  <div class="article-main__content" data-test-id="publishing-text-block"> <h2 data-test-id="pulse-publishing-h1"> <span class>Here's what you missed! 👀</span> </h2> </div>  <div class="article-main__content" data-test-id="publishing-text-block"> <h3><span class>The master guide to brand storytelling </span></h3> </div>  <div class="article-main__content" data-test-id="publishing-text-block"> <p> <span class>How do you forge emotional connections with audiences? Well, you use the oldest tool in the book: storytelling. And this guide is just the place to start. It delves into the importance of crafting compelling narratives that showcase your brand's values and purpose. </span> </p> </div>  <div class="article-main__content" data-test-id="publishing-text-block"> <p> <span class>Transform your customer into the hero by leveraging the hero's journey, creating brand avatars, and using emotional storytelling techniques to captivate your target market. </span> </p> </div>  <div class="article-main__content" data-test-id="publishing-text-block"> <p> <span class>With practical tips, examples, and insights from industry experts, </span><span class><a href="https://www.linkedin.com/redir/redirect?url=https%3A%2F%2Fwww%2Ecustomermarketingalliance%2Ecom%2Fthe-master-guide-to-brand-storytelling%2F%3Futm_source%3Dlinkedin%26utm_medium%3Dsocial%26utm_campaign%3Dlinkedin_newsletter&urlhash=7aMx&trk=article-ssr-frontend-pulse_little-text-block" target="_blank" data-tracking-control-name="article-ssr-frontend-pulse_little-text-block" data-tracking-will-navigate data-test-link>this resource</a></span><span class> equips you to create memorable brand stories that captivate customers and drive business growth.</span> </p> </div>  <a href="https://www.linkedin.com/redir/redirect?url=https%3A%2F%2Fwww%2Ecustomermarketingalliance%2Ecom%2Fthe-master-guide-to-brand-storytelling%2F%3Futm_source%3Dlinkedin%26utm_medium%3Dsocial%26utm_campaign%3Dlinkedin_newsletter&urlhash=7aMx&trk=article-ssr-frontend-pulse_publishing-image-block" target="_blank" data-tracking-control-name="article-ssr-frontend-pulse_publishing-image-block" data-tracking-will-navigate class="flex flex-col mt-2" data-test-id="publishing-image-block" rel="ugc"> <figure> <img class="lazy-load block w-full" data-delayed-url="https://media.licdn.com/dms/image/v2/D4D12AQEpVdh68LRh5g/article-inline_image-shrink_1000_1488/article-inline_image-shrink_1000_1488/0/1729594162171?e=2147483647&v=beta&t=FXCWNqXlBBCdYqjTPpf9fHvdfoWzMqUg1Oq8KOdfD84">  </figure> </a>  <div class="article-main__content" data-test-id="publishing-text-block"> <h3><span class>How can customer marketers and product marketing managers best work together? </span></h3> </div>  <div class="article-main__content" data-test-id="publishing-text-block"> <p> <span class>How do you collaborate with product marketing managers? There’s been a lot of overlap between these two disciplines over the years, so it stands to reason that cross-functional collaboration will occur. </span> </p> </div>  <div class="article-main__content" data-test-id="publishing-text-block"> <p> <span class>In </span><span class><a href="https://www.linkedin.com/redir/redirect?url=https%3A%2F%2Fwww%2Ecustomermarketingalliance%2Ecom%2Fhow-customer-marketers-and-product-marketing-managers-work-together%2F%3Futm_source%3Dlinkedin%26utm_medium%3Dsocial%26utm_campaign%3Dlinkedin_newsletter&urlhash=o3tw&trk=article-ssr-frontend-pulse_little-text-block" target="_blank" data-tracking-control-name="article-ssr-frontend-pulse_little-text-block" data-tracking-will-navigate data-test-link>this article</a></span><span class>, Clayton Prichard draws from over a decade of experience and reveals how these distinct yet complementary roles can align to create a seamless customer experience. </span> </p> </div>  <div class="article-main__content" data-test-id="publishing-text-block"> <p> <span class>He talks through the differences he’s seen between product and customer marketers and offers tips on how to understand their crucial interplay. </span> </p> </div>  <div class="article-main__content" data-test-id="publishing-text-block"> <p> <span class>He discusses strategies for personalization, website design, product development, customer adoption, and renewals all for long-term success.</span> </p> </div>  <a href="https://www.linkedin.com/redir/redirect?url=https%3A%2F%2Fwww%2Ecustomermarketingalliance%2Ecom%2Fhow-customer-marketers-and-product-marketing-managers-work-together%2F%3Futm_source%3Dlinkedin%26utm_medium%3Dsocial%26utm_campaign%3Dlinkedin_newsletter&urlhash=o3tw&trk=article-ssr-frontend-pulse_publishing-image-block" target="_blank" data-tracking-control-name="article-ssr-frontend-pulse_publishing-image-block" data-tracking-will-navigate class="flex flex-col mt-2" data-test-id="publishing-image-block" rel="ugc"> <figure> <img class="lazy-load block w-full" data-delayed-url="https://media.licdn.com/dms/image/v2/D4D12AQF4dwuGYCx7Aw/article-inline_image-shrink_1000_1488/article-inline_image-shrink_1000_1488/0/1729594191179?e=2147483647&v=beta&t=cTMThPzeHn02WTPW3CSKRgKrNmPcyYjTU7KxgFHfOAo">  </figure> </a>  <div class="article-main__content" data-test-id="publishing-text-block"> <h2 data-test-id="pulse-publishing-h1"> <span class>Boost post-sale revenue with aligned customer teams</span> </h2> </div>  <div class="article-main__content" data-test-id="publishing-text-block"> <p> <span class>In the evolving business landscape, retaining and growing current customers is a top priority, but misalignment between customer marketing and customer success can create role ambiguity and disrupt the post-sale experience.</span> </p> </div>  <div class="article-main__content" data-test-id="publishing-text-block"> <p> <span class><a href="https://www.linkedin.com/redir/redirect?url=https%3A%2F%2Fwww%2Ecustomermarketingalliance%2Ecom%2Faligned-customer-teams-report%2F&urlhash=EmQz&trk=article-ssr-frontend-pulse_little-text-block" target="_blank" data-tracking-control-name="article-ssr-frontend-pulse_little-text-block" data-tracking-will-navigate data-test-link>This report</a></span><span class> highlights how aligning these two teams can enhance customer value, retention, and revenue.</span> </p> </div>  <a href="https://www.linkedin.com/redir/redirect?url=https%3A%2F%2Fwww%2Ecustomermarketingalliance%2Ecom%2Faligned-customer-teams-report%2F&urlhash=EmQz&trk=article-ssr-frontend-pulse_publishing-image-block" target="_blank" data-tracking-control-name="article-ssr-frontend-pulse_publishing-image-block" data-tracking-will-navigate class="flex flex-col mt-2" data-test-id="publishing-image-block" rel="ugc"> <figure> <img class="lazy-load block w-full" data-delayed-url="https://media.licdn.com/dms/image/v2/D5612AQGCQ1Ege0Lnrw/article-inline_image-shrink_400_744/article-inline_image-shrink_400_744/0/1729686456594?e=2147483647&v=beta&t=NFx_nn9Ih4Q1rTQg35Mtu_fUgp4xa8G4jPdmYpFnQDo">  </figure> </a>  <div class="article-main__content" data-test-id="publishing-text-block"> <h3><span class>Prioritizing as a customer marketing team of one</span></h3> </div>  <div class="article-main__content" data-test-id="publishing-text-block"> <p> <span class>What are the secrets to working successfully as a customer marketing team of one? This </span><span class><a href="https://www.youtube.com/watch?v=T1L_khQRsbY&utm_source=linkedin&utm_medium=social&utm_campaign=linkedin_newsletter&trk=article-ssr-frontend-pulse_little-text-block" target="_blank" data-tracking-control-name="article-ssr-frontend-pulse_little-text-block" data-tracking-will-navigate data-test-link>event clip</a></span><span class> reveals secrets to scaling customer marketing as a solo professional from </span><span class> <a href="https://www.linkedin.com/in/juniorday?trk=article-ssr-frontend-pulse_little-mention" target="_blank" data-tracking-control-name="article-ssr-frontend-pulse_little-mention" data-tracking-will-navigate data-test-link> Jessica Day </a>  </span><span class>, Dropbox's Community, Advocacy, and Customer Marketing Lead. </span> </p> </div>  <div class="article-main__content" data-test-id="publishing-text-block"> <p> <span class>Learn how to prioritize effectively, leverage AI tools, and activate advocates to maximize your impact. </span> </p> </div>  <div class="article-main__content" data-test-id="publishing-text-block"> <p> <span class>Jessica shares invaluable strategies for balancing workload, avoiding burnout, and building powerful networks. Uncover the art of saying "yes, and" to new tasks while maintaining focus on high-impact projects. </span> </p> </div>  <div data-test-id="publishing-embed-block" class="mt-4 pulse-publishing-embed-block invisible"> <iframe allowfullscreen frameborder="0" class="publishing-embed-block-iframe " height="405" width="720" src="https://www.linkedin.com/embeds/publishingEmbed.html?articleId=8906428253172745894" title="Prioritizing as a customer marketing team of one"> </iframe> </div>  <div class="article-main__content" data-test-id="publishing-text-block"> <h3><span class>Advocates and employees: The solution to economic uncertainty</span></h3> </div>  <div class="article-main__content" data-test-id="publishing-text-block"> <p> <span class>Recession-proof your marketing strategy with insights from industry experts </span><span class> <a href="https://www.linkedin.com/in/arijhoffman?trk=article-ssr-frontend-pulse_little-mention" target="_blank" data-tracking-control-name="article-ssr-frontend-pulse_little-mention" data-tracking-will-navigate data-test-link> Ari Hoffman </a>  </span><span class> and </span><span class> <a href="https://www.linkedin.com/in/gillianjcf?trk=article-ssr-frontend-pulse_little-mention" target="_blank" data-tracking-control-name="article-ssr-frontend-pulse_little-mention" data-tracking-will-navigate data-test-link> Gillian Farquhar </a>  </span><span class>. </span> </p> </div>  <div class="article-main__content" data-test-id="publishing-text-block"> <p> <span class>In </span><span class><a href="https://www.youtube.com/watch?v=yhIn6xjc58g&utm_source=linkedin&utm_medium=social&utm_campaign=linkedin_newsletter&trk=article-ssr-frontend-pulse_little-text-block" target="_blank" data-tracking-control-name="article-ssr-frontend-pulse_little-text-block" data-tracking-will-navigate data-test-link>this</a></span><span class> compelling discussion, they reveal the secrets to building marketing immunity during economic downturns. Learn how to leverage authentic customer storytelling and community-driven marketing to emerge stronger from tough times. </span> </p> </div>  <div class="article-main__content" data-test-id="publishing-text-block"> <p> <span class>Explore the art of rebalancing your marketing approach for customer-centric growth and gain valuable tips on navigating crucial conversations with executives. Jillian shares her success story in expanding customer marketing at Click, emphasizing the power of customer proximity. Don't miss these advocacy strategies that fortify your marketing department against economic uncertainties. </span> </p> </div>  <div data-test-id="publishing-embed-block" class="mt-4 pulse-publishing-embed-block invisible"> <iframe allowfullscreen frameborder="0" class="publishing-embed-block-iframe " height="405" width="720" src="https://www.linkedin.com/embeds/publishingEmbed.html?articleId=7299896456715272965" title="Advocates and employees: The solution to economic uncertainty"> </iframe> </div>  <hr data-test-id="publishing-divider-block" class="my-[3.2rem] mx-auto h-[1px] border-0 bg-black-a16">  <div class="article-main__content" data-test-id="publishing-text-block"> <h2 data-test-id="pulse-publishing-h1"> <span class>What you don't want to miss!</span> </h2> </div>  <div class="article-main__content" data-test-id="publishing-text-block"> <p> <span class><a href="https://www.linkedin.com/redir/redirect?url=https%3A%2F%2Fevents%2Ecustomermarketingalliance%2Ecom%2Flocation%2Flondon%2F%3Futm_source%3Dlinkedin%26utm_medium%3Dsocial%26utm_campaign%3Dlinkedin_newsletter&urlhash=02tM&trk=article-ssr-frontend-pulse_little-text-block" target="_blank" data-tracking-control-name="article-ssr-frontend-pulse_little-text-block" data-tracking-will-navigate data-test-link>Customer Marketing Summit London</a></span><span class>, December 4.</span> </p> </div>  <div class="article-main__content" data-test-id="publishing-text-block"> <p> <span class>Where else can you rub shoulders with leaders from GoCardless, Salesforce, Sage, and </span><span class><a href="https://www.linkedin.com/redir/redirect?url=https%3A%2F%2Fevents%2Ecustomermarketingalliance%2Ecom%2Flocation%2Flondon%2Fspeakers%3Futm_source%3Dlinkedin%26utm_medium%3Dsocial%26utm_campaign%3Dlinkedin_newsletter&urlhash=TvBl&trk=article-ssr-frontend-pulse_little-text-block" target="_blank" data-tracking-control-name="article-ssr-frontend-pulse_little-text-block" data-tracking-will-navigate data-test-link>more</a></span><span class>?</span> </p> </div>  <div class="article-main__content" data-test-id="publishing-text-block"> <p> <span class>Don't miss your chance to join 100+ customer marketing peers for a day of powerful networking, and tackle pain points for 2025.</span> </p> </div>  <div class="article-main__content" data-test-id="publishing-text-block"> <p> <span class>Why not grab a </span><span class><a href="https://www.linkedin.com/redir/redirect?url=https%3A%2F%2Fevents%2Ecustomermarketingalliance%2Ecom%2Flocation%2Flondon%2Fdownloadbrochure%3Futm_source%3Dlinkedin%26utm_medium%3Dsocial%26utm_campaign%3Dlinkedin_newsletter&urlhash=m9oN&trk=article-ssr-frontend-pulse_little-text-block" target="_blank" data-tracking-control-name="article-ssr-frontend-pulse_little-text-block" data-tracking-will-navigate data-test-link>brochure</a></span><span class> for all the info?</span> </p> </div>  <div class="article-main__content" data-test-id="publishing-text-block"> <p> <span class>Missed us at the Customer Marketing Summit in San Francisco? No worries, we’ve got you covered! Key insights from industry leaders like Google Cloud, JPMorgan, and RingCentral are now available in the </span><span class><a href="https://www.linkedin.com/redir/redirect?url=https%3A%2F%2Fwww%2Ecustomermarketingalliance%2Ecom%2Fsignup%2F%3Futm_source%3Dlinkedin%26utm_medium%3Dsocial%26utm_campaign%3Dlinkedin_newsletter&urlhash=FEWB&trk=article-ssr-frontend-pulse_little-text-block" target="_blank" data-tracking-control-name="article-ssr-frontend-pulse_little-text-block" data-tracking-will-navigate data-test-link>members' dashboard</a></span><span class>. Sign up today to access the exclusive footage and stay ahead with all the latest highlights.</span> </p> </div>  <hr data-test-id="publishing-divider-block" class="my-[3.2rem] mx-auto h-[1px] border-0 bg-black-a16">  <div class="article-main__content" data-test-id="publishing-text-block"> <p> <span class="font-[700]">Here are some trending conversations from our </span><span class="font-[700]"><a href="https://www.linkedin.com/redir/redirect?url=https%3A%2F%2Fwww%2Ecustomermarketingalliance%2Ecom%2Fjoin-the-customer-marketing-community%2F%3Futm_source%3Dlinkedin%26utm_medium%3Dsocial%26utm_campaign%3Dlinkedin_newsletter&urlhash=_20H&trk=article-ssr-frontend-pulse_little-text-block" target="_blank" data-tracking-control-name="article-ssr-frontend-pulse_little-text-block" data-tracking-will-navigate data-test-link>Slack</a></span><span class="font-[700]"> channel:</span> </p> </div>  <div class="article-main__content" data-test-id="publishing-text-block"> <p> <span class>This month’s trending topic was about awards programs. </span> </p> </div>  <div class="article-main__content" data-test-id="publishing-text-block"> <p> <span class><a href="https://www.linkedin.com/redir/redirect?url=https%3A%2F%2Fcustomermarketingall%2Eslack%2Ecom%2Fteam%2FU05TH5T8Q0G%3Futm_source%3Dlinkedin%26utm_medium%3Dsocial%26utm_campaign%3Dlinkedin_newsletter&urlhash=zjNU&trk=article-ssr-frontend-pulse_little-text-block" target="_blank" data-tracking-control-name="article-ssr-frontend-pulse_little-text-block" data-tracking-will-navigate data-test-link>@Lena Franzen</a></span><span class> wrote:</span><span class="font-[700]"> ‘’</span><span class="italic">Hi everyone! I am working on our awards program at the moment and thought I'd ask here if anyone has any tips, successful tactics, things that worked really well in your awards programs’’</span> </p> </div>  <div class="article-main__content" data-test-id="publishing-text-block"> <p> <span class>Join the conversation </span><span class><a href="https://www.linkedin.com/redir/redirect?url=https%3A%2F%2Fcustomermarketingall%2Eslack%2Ecom%2Farchives%2FC039H1WN5V0%2Fp1727970203281879%3Futm_source%3Dlinkedin%26utm_medium%3Dsocial%26utm_campaign%3Dlinkedin_newsletter&urlhash=VOYQ&trk=article-ssr-frontend-pulse_little-text-block" target="_blank" data-tracking-control-name="article-ssr-frontend-pulse_little-text-block" data-tracking-will-navigate data-test-link>here!</a></span> </p> </div>  <div class="article-main__content" data-test-id="publishing-text-block"> <p> <br> </p> </div>  <div class="article-main__content" data-test-id="publishing-text-block"> <p> <span class>We want to hear from YOU! 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role="menuitem" lang="ro_RO"> Română (Romanian) </button> </li> <li class="language-selector__item" role="presentation">  <button aria-label="Русский (Russian)" class="font-sans text-xs link block py-[5px] px-2 w-full hover:cursor-pointer hover:bg-color-action hover:text-color-text-on-dark focus:bg-color-action focus:text-color-text-on-dark language-selector__link !font-regular" data-tracking-control-name="language-selector-ru_RU" data-locale="ru_RU" role="menuitem" lang="ru_RU"> Русский (Russian) </button> </li> <li class="language-selector__item" role="presentation">  <button aria-label="Svenska (Swedish)" class="font-sans text-xs link block py-[5px] px-2 w-full hover:cursor-pointer hover:bg-color-action hover:text-color-text-on-dark focus:bg-color-action focus:text-color-text-on-dark language-selector__link !font-regular" data-tracking-control-name="language-selector-sv_SE" data-locale="sv_SE" role="menuitem" lang="sv_SE"> Svenska (Swedish) </button> </li> <li class="language-selector__item" role="presentation">  <button aria-label="తెలుగు (Telugu)" class="font-sans text-xs link block py-[5px] px-2 w-full hover:cursor-pointer hover:bg-color-action hover:text-color-text-on-dark focus:bg-color-action focus:text-color-text-on-dark language-selector__link !font-regular" data-tracking-control-name="language-selector-te_IN" data-locale="te_IN" role="menuitem" lang="te_IN"> తెలుగు (Telugu) </button> </li> <li class="language-selector__item" role="presentation">  <button aria-label="ภาษาไทย (Thai)" class="font-sans text-xs link block py-[5px] px-2 w-full hover:cursor-pointer hover:bg-color-action hover:text-color-text-on-dark focus:bg-color-action focus:text-color-text-on-dark language-selector__link !font-regular" data-tracking-control-name="language-selector-th_TH" data-locale="th_TH" role="menuitem" lang="th_TH"> ภาษาไทย (Thai) </button> </li> <li class="language-selector__item" role="presentation">  <button aria-label="Tagalog (Tagalog)" class="font-sans text-xs link block py-[5px] px-2 w-full hover:cursor-pointer hover:bg-color-action hover:text-color-text-on-dark focus:bg-color-action focus:text-color-text-on-dark language-selector__link !font-regular" data-tracking-control-name="language-selector-tl_PH" data-locale="tl_PH" role="menuitem" lang="tl_PH"> Tagalog (Tagalog) </button> </li> <li class="language-selector__item" role="presentation">  <button aria-label="Türkçe (Turkish)" class="font-sans text-xs link block py-[5px] px-2 w-full hover:cursor-pointer hover:bg-color-action hover:text-color-text-on-dark focus:bg-color-action focus:text-color-text-on-dark language-selector__link !font-regular" data-tracking-control-name="language-selector-tr_TR" data-locale="tr_TR" role="menuitem" lang="tr_TR"> Türkçe (Turkish) </button> </li> <li class="language-selector__item" role="presentation">  <button aria-label="Українська (Ukrainian)" class="font-sans text-xs link block py-[5px] px-2 w-full hover:cursor-pointer hover:bg-color-action hover:text-color-text-on-dark focus:bg-color-action focus:text-color-text-on-dark language-selector__link !font-regular" data-tracking-control-name="language-selector-uk_UA" data-locale="uk_UA" role="menuitem" lang="uk_UA"> Українська (Ukrainian) </button> </li> <li class="language-selector__item" role="presentation">  <button aria-label="Tiếng Việt (Vietnamese)" class="font-sans text-xs link block py-[5px] px-2 w-full hover:cursor-pointer hover:bg-color-action hover:text-color-text-on-dark focus:bg-color-action focus:text-color-text-on-dark language-selector__link !font-regular" data-tracking-control-name="language-selector-vi_VN" data-locale="vi_VN" role="menuitem" lang="vi_VN"> Tiếng Việt (Vietnamese) </button> </li> <li class="language-selector__item" role="presentation">  <button aria-label="简体中文 (Chinese (Simplified))" class="font-sans text-xs link block py-[5px] px-2 w-full hover:cursor-pointer hover:bg-color-action hover:text-color-text-on-dark 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