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href="/facebook?cta=bufferSite-globalNav-channels-facebook-1"><div class="style__MenuItemLogo-sc-1mwmnys-5 btSfct"><svg height="24px" width="24px" viewBox="0 0 7 13" aria-hidden="true"><path fill-rule="evenodd" d="M4.232 12.581V6.85h1.936l.29-2.244H4.237V3.177c0-.65.18-1.089 1.113-1.089h1.187V.086C5.963.03 5.386-.004 4.813 0 3.102 0 1.939 1.044 1.939 2.956v1.65H.002V6.85h1.929v5.731h2.3z"></path></svg></div><div class="style__Description-sc-1mwmnys-6 iedIgv"><h3>Facebook</h3></div></a></div><div class="style__SubMenuItem-sc-1mwmnys-4 gJChHb"><a class="dropdown-menu-item" href="/google-business-profile?cta=bufferSite-globalNav-channels-googleBusinessProfile-1"><div class="style__MenuItemLogo-sc-1mwmnys-5 btSfct"><svg height="30px" width="30px" viewBox="0 0 20 20" aria-hidden="true"><path fill="#000" d="M1 9.5a8.5 8.5 0 1 1 17 0 8.5 8.5 0 0 1-17 0Z"></path><path fill="#fff" d="M13.219 8.198c0 .51-.417.93-.93.93a.932.932 0 0 1-.93-.93c0 .51-.416.93-.93.93a.932.932 0 0 1-.929-.93c0 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1.76.7 2.145c-.143.373-.241.799-.27 1.417-.029.622-.037.823-.037 2.407 0 1.589.008 1.785.037 2.407C.459 9 .557 9.424.7 9.793c.147.385.348.708.676 1.036.323.323.65.524 1.035.675.373.143.799.242 1.417.27.622.029.823.037 2.407.037 1.585 0 1.785-.008 2.407-.037.623-.028 1.049-.127 1.417-.27a2.83 2.83 0 0 0 1.036-.675c.327-.328.524-.651.675-1.036.144-.373.242-.798.27-1.417.03-.622.037-.823.037-2.407 0-1.588-.008-1.785-.037-2.407-.028-.623-.126-1.048-.27-1.417a2.83 2.83 0 0 0-.675-1.036 2.882 2.882 0 0 0-1.036-.675C9.686.291 9.261.192 8.642.164 8.024.13 7.824.127 6.235.127z"></path><path d="M6.235 2.968a3 3 0 1 0 0 6.002 3 3 0 1 0 0-6.002zm0 4.946a1.948 1.948 0 1 1-.001-3.897 1.948 1.948 0 0 1 .001 3.897z"></path><circle cx="9.355" cy="2.849" r="1"></circle></g></svg></div><div class="style__Description-sc-1mwmnys-6 iedIgv"><h3>Instagram</h3></div></a></div><div class="style__SubMenuItem-sc-1mwmnys-4 gJChHb"><a class="dropdown-menu-item" href="/linkedin?cta=bufferSite-globalNav-channels-linkedin-1"><div class="style__MenuItemLogo-sc-1mwmnys-5 btSfct"><svg height="24px" width="30px" viewBox="0 0 12 12" aria-hidden="true"><path d="M11.175.725H1.698a.81.81 0 0 0-.819.802v9.519c0 .442.369.802.819.802h9.477c.455 0 .823-.36.823-.802V1.527a.816.816 0 0 0-.823-.802zm-7 9.478h-1.65V4.897h1.65v5.306zm-.827-6.03a.96.96 0 0 1 0-1.917.96.96 0 0 1 0 1.916zm7.005 6.03h-1.65v-2.58c0-.614-.013-1.408-.856-1.408-.86 0-.99.671-.99 1.363v2.625H5.21V4.897h1.58v.724h.024c.221-.417.758-.855 1.56-.855 1.67 0 1.978 1.097 1.978 2.53v2.907z"></path></svg></div><div class="style__Description-sc-1mwmnys-6 iedIgv"><h3>LinkedIn</h3></div></a></div><div class="style__SubMenuItem-sc-1mwmnys-4 gJChHb"><a class="dropdown-menu-item" href="/mastodon?cta=bufferSite-globalNav-channels-mastodon-1"><div class="style__MenuItemLogo-sc-1mwmnys-5 btSfct"><svg height="34px" width="30px" style="position:relative;transform:scale(.83)" viewBox="0 0 448 512" aria-hidden="true"><path d="M433 179.11c0-97.2-63.71-125.7-63.71-125.7-62.52-28.7-228.56-28.4-290.48 0 0 0-63.72 28.5-63.72 125.7 0 115.7-6.6 259.4 105.63 289.1 40.51 10.7 75.32 13 103.33 11.4 50.81-2.8 79.32-18.1 79.32-18.1l-1.7-36.9s-36.31 11.4-77.12 10.1c-40.41-1.4-83-4.4-89.63-54a102.54 102.54 0 0 1-.9-13.9c85.63 20.9 158.65 9.1 178.75 6.7 56.12-6.7 105-41.3 111.23-72.9 9.8-49.8 9-121.5 9-121.5zm-75.12 125.2h-46.63v-114.2c0-49.7-64-51.6-64 6.9v62.5h-46.33V197c0-58.5-64-56.6-64-6.9v114.2H90.19c0-122.1-5.2-147.9 18.41-175 25.9-28.9 79.82-30.8 103.83 6.1l11.6 19.5 11.6-19.5c24.11-37.1 78.12-34.8 103.83-6.1 23.71 27.3 18.4 53 18.4 175z"></path></svg></div><div class="style__Description-sc-1mwmnys-6 iedIgv"><h3>Mastodon</h3></div></a></div><div class="style__SubMenuItem-sc-1mwmnys-4 gJChHb"><a class="dropdown-menu-item" href="/pinterest?cta=bufferSite-globalNav-channels-pinterest-1"><div class="style__MenuItemLogo-sc-1mwmnys-5 btSfct"><svg height="24px" width="24px" viewBox="0 0 30 30" aria-hidden="true"><path d="M15.236,0.308c-8.015,0 -14.512,6.487 -14.512,14.488c0,6.141 3.822,11.388 9.221,13.498c-0.132,-1.144 -0.239,-2.909 0.047,-4.161c0.263,-1.133 1.697,-7.202 1.697,-7.202c0,0 -0.43,-0.871 -0.43,-2.147c0,-2.015 1.17,-3.517 2.627,-3.517c1.242,0 1.84,0.93 1.84,2.039c0,1.24 -0.789,3.1 -1.207,4.829c-0.346,1.443 0.729,2.623 2.15,2.623c2.58,0 4.563,-2.718 4.563,-6.63c0,-3.47 -2.497,-5.89 -6.068,-5.89c-4.132,0 -6.557,3.088 -6.557,6.284c0,1.24 0.478,2.576 1.075,3.303c0.119,0.143 0.131,0.274 0.095,0.417c-0.107,0.453 -0.358,1.443 -0.406,1.646c-0.059,0.262 -0.215,0.322 -0.489,0.191c-1.816,-0.847 -2.95,-3.482 -2.95,-5.617c0,-4.567 3.32,-8.764 9.591,-8.764c5.028,0 8.946,3.577 8.946,8.371c0,4.996 -3.154,9.015 -7.525,9.015c-1.469,0 -2.855,-0.764 -3.321,-1.67c0,0 -0.728,2.767 -0.907,3.446c-0.323,1.264 -1.207,2.838 -1.804,3.804c1.362,0.418 2.795,0.644 4.3,0.644c8.014,0 14.512,-6.487 14.512,-14.488c0.024,-8.025 -6.474,-14.512 -14.488,-14.512Z"></path></svg></div><div class="style__Description-sc-1mwmnys-6 iedIgv"><h3>Pinterest</h3></div></a></div><div class="style__SubMenuItem-sc-1mwmnys-4 gJChHb"><a class="dropdown-menu-item" href="/threads?cta=bufferSite-globalNav-channels-threads-1"><div class="style__MenuItemLogo-sc-1mwmnys-5 btSfct"><svg width="27px" height="27px" viewBox="0 0 27 27" aria-hidden="true"><path d="M13.2005 0.503592C12.4047 0.543716 11.6878 0.630653 11.007 0.769753C8.21296 1.34354 6.04355 2.81745 4.59772 5.12463C4.49072 5.29583 4.39977 5.44964 4.25933 5.69975C4.19112 5.81878 3.93967 6.33105 3.85809 6.51696C3.45149 7.43314 3.12247 8.50581 2.91649 9.5865C2.71854 10.6231 2.6169 11.5954 2.57811 12.8112C2.54066 14.0189 2.63963 15.4661 2.84293 16.6672C3.17998 18.6587 3.80191 20.3306 4.72746 21.7363C5.85229 23.4402 7.3797 24.6667 9.28295 25.393C10.4559 25.8397 11.7506 26.0898 13.2406 26.1567C13.7769 26.1808 14.3494 26.1687 14.9793 26.1232C17.6891 25.9226 19.7274 25.0452 21.426 23.348C22.4078 22.3676 23.0591 21.2494 23.3761 19.9975C23.4724 19.6204 23.5313 19.2659 23.5674 18.8473C23.5874 18.6052 23.5874 18.0033 23.5674 17.7639C23.4443 16.3582 22.9922 15.216 22.1617 14.2142C21.9851 14.0002 21.5892 13.6043 21.3739 13.4251C20.8429 12.9824 20.1942 12.5798 19.5723 12.3056L19.4238 12.2401L19.4091 12.0328C19.3008 10.607 18.9209 9.43937 18.2615 8.51517C17.3627 7.25391 15.9437 6.55441 14.1354 6.48352C12.6909 6.42601 11.4229 6.78713 10.3971 7.54549C10.1924 7.69796 10.0012 7.86649 9.79521 8.07513C9.54376 8.33193 9.36187 8.55128 9.19067 8.8054L9.13449 8.88833L9.44613 9.10099C9.61599 9.21735 10.0159 9.4902 10.3315 9.70821C10.6485 9.92488 10.9227 10.1121 10.9414 10.1242L10.9749 10.1469L11.0872 9.99711C11.7025 9.17455 12.6508 8.74254 13.8411 8.74254C14.7132 8.74254 15.4274 8.94317 15.953 9.33639C16.5228 9.76439 16.8933 10.4318 17.0859 11.3761C17.1046 11.467 17.1193 11.5486 17.1193 11.558C17.1193 11.5687 17.0939 11.5687 17.0163 11.5553C16.1082 11.3988 14.7453 11.3507 13.7221 11.4389C12.5304 11.5406 11.4978 11.8776 10.6659 12.4394C10.254 12.7176 9.86744 13.0867 9.59058 13.4692C9.20939 13.9962 8.98202 14.5767 8.88438 15.2695C8.85094 15.5076 8.85228 16.1028 8.88572 16.3462C9.04622 17.5165 9.62669 18.4648 10.6017 19.1522C11.542 19.8143 12.8567 20.154 14.1568 20.0711C16.1938 19.94 17.6677 19.0158 18.5571 17.3092C18.8995 16.6525 19.1817 15.7296 19.3008 14.8749C19.3088 14.8081 19.3208 14.7465 19.3248 14.7372C19.3315 14.7265 19.3757 14.7479 19.4733 14.8121C19.7689 15.0047 19.9949 15.1866 20.2357 15.4287C20.8884 16.0814 21.2388 16.8477 21.3471 17.8509C21.3712 18.0689 21.3672 18.5651 21.3391 18.7938C21.2067 19.9159 20.7185 20.8883 19.8585 21.743C18.6748 22.9213 17.2705 23.5753 15.4408 23.8014C14.0511 23.9739 12.6093 23.9191 11.3641 23.6476C8.14074 22.9467 6.09437 20.8214 5.2357 17.2824C4.77427 15.3859 4.66861 13.1014 4.94279 10.9762C5.32933 7.97215 6.45015 5.73853 8.24506 4.39302C9.40466 3.52365 10.8251 3.00604 12.5451 2.82548C13.5883 2.7158 14.6918 2.74523 15.7216 2.91108C18.0542 3.28691 19.8531 4.34888 21.081 6.07425C21.6454 6.86738 22.1175 7.87184 22.4358 8.95253C22.4706 9.0729 22.5054 9.17054 22.5134 9.17054C22.5295 9.17054 24.6387 8.60879 24.6507 8.60077C24.6681 8.59007 24.4635 7.92132 24.3284 7.54549C23.3039 4.71 21.4755 2.65294 18.9704 1.51875C17.7158 0.951651 16.3222 0.62664 14.6583 0.516966C14.3708 0.498241 13.4827 0.490217 13.2005 0.503592ZM15.8086 13.6966C16.2486 13.7354 16.7034 13.7983 17.0377 13.8665C17.1059 13.8798 17.1661 13.8919 17.1701 13.8919C17.1795 13.8919 17.1621 14.1086 17.1314 14.3466C17.023 15.204 16.8077 15.9115 16.492 16.4411C15.9704 17.3185 15.1733 17.7519 13.9789 17.8094C13.0507 17.8535 12.204 17.6061 11.669 17.1326C10.9134 16.4652 10.8719 15.3391 11.5741 14.6048C11.7814 14.3868 11.9874 14.241 12.2977 14.0912C12.7778 13.8598 13.385 13.7234 14.1367 13.6779C14.4457 13.6605 15.5197 13.6712 15.8086 13.6966Z"></path></svg></div><div class="style__Description-sc-1mwmnys-6 iedIgv"><h3>Threads</h3></div></a></div><div class="style__SubMenuItem-sc-1mwmnys-4 gJChHb"><a 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36s.334-14.497 2.885-17.144S16.094 16 36 16s22.563.209 25.115 2.856zm-29.651 25.62 13.603-8.044-13.603-7.918v15.962z"></path></svg></div><div class="style__Description-sc-1mwmnys-6 iedIgv"><h3>YouTube</h3></div></a></div><div class="style__SubMenuItem-sc-1mwmnys-4 gJChHb"><a class="dropdown-menu-item" href="/x?cta=bufferSite-globalNav-channels-x-1"><div class="style__MenuItemLogo-sc-1mwmnys-5 btSfct"><svg height="24" width="24" viewBox="0 0 24 24" aria-hidden="true"><path fill="current" d="M17.68 3.806h2.934l-6.41 7.326 7.54 9.969H15.84l-4.624-6.045L5.925 21.1H2.99l6.855-7.836-7.233-9.459h6.054l4.18 5.527 4.834-5.527Zm-1.03 15.539h1.626L7.783 5.47H6.037l10.614 13.875Z"></path></svg></div><div class="style__Description-sc-1mwmnys-6 iedIgv"><h3>X (Twitter)</h3></div></a></div></div></div></div><div class="style__MenuItem-sc-1mwmnys-2 hmErWv"><a href="/pricing?cta=bufferSite-globalNav-pricing-pricing-1">Pricing</a></div><div class="style__MenuItem-sc-1mwmnys-2 hmErWv"><a 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class="style__MobileMenuButtonClose-sc-zhh3zs-8 hZiPyV"><svg xmlns="http://www.w3.org/2000/svg" fill="none" viewBox="0 0 24 24" stroke-width="2" stroke="currentColor" class="w-6 h-6" aria-label="Close Menu" height="40px" width="40px"><path stroke-linecap="round" stroke-linejoin="round" d="M6 18 18 6M6 6l12 12"></path></svg></button></section><section class="style__MobileMenuContainer-sc-zhh3zs-11 jcEipT"><details type="mobileMenu" class="style__Details-sc-qzeu1d-0 gCxXYz"><summary><h3>Features<svg height="24px" width="24px" class="details-arrow" xmlns="http://www.w3.org/2000/svg" fill="none" viewBox="0 0 24 24" stroke="currentColor" stroke-width="2"><path stroke-linecap="round" stroke-linejoin="round" d="M9 5l7 7-7 7"></path></svg></h3></summary><section><a href="/create?cta=bufferSite-globalNav-tools-create-1" class="style__MobileMenuDropDownLink-sc-zhh3zs-12 sLzNc"><svg width="24" height="24" fill="none" viewBox="0 0 24 24"><path d="M8.667 2H3.11C2.497 2 2 2.497 2 3.111v7.778C2 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href="/resources/social-media-marketing/">Social Media Marketing</a><svg xmlns="http://www.w3.org/2000/svg" fill="none" viewBox="0 0 24 24" stroke-width="1.5" stroke="currentColor" width="14px" height="14px"><path stroke-linecap="round" stroke-linejoin="round" d="m8.25 4.5 7.5 7.5-7.5 7.5"></path></svg></li></ul><div class="resources__BlogHeaderCard-sc-119uexx-0 lpqQud"><h1 class="resources__HeroHeaderH1Tag-sc-119uexx-4 kQrPPo">The Best Time to Post on Social Media in 2025: Times for Every Major Site</h1><p class="resources__CustomExcerpt-sc-119uexx-11 kTQcMs">We pored over millions of posts on Instagram, Facebook, Twitter, YouTube, TikTok, and LinkedIn to pinpoint when the best-performing content was published.</p><div class="resources__MetaInfo-sc-119uexx-10 gddoUn"><span>Sep 23, 2024</span><span><svg xmlns="http://www.w3.org/2000/svg" width="24" height="10" fill="none"><circle cx="5.8" cy="5" r="4" stroke="#B8B8B8" stroke-linecap="round" stroke-width="1.6"></circle><path fill="#B8B8B8" d="M9.653 2.241a.8.8 0 1 0-.506 1.518l.506-1.518Zm4.8 1.518a.8.8 0 0 0-.506-1.518l.506 1.518ZM11.8 3.8l-.253.759a.8.8 0 0 0 .506 0L11.8 3.8Zm-2.653-.041 2.4.8.506-1.518-2.4-.8-.506 1.518Zm2.906.8 2.4-.8-.506-1.518-2.4.8.506 1.518Z"></path><path stroke="#B8B8B8" stroke-linecap="round" stroke-width="1.6" d="M22.6 5.8V4.2M1 5.8V4.2"></path><circle cx="17.8" cy="5" r="4" stroke="#B8B8B8" stroke-linecap="round" stroke-width="1.6"></circle></svg> 10 min read</span><a href="/resources/social-media-marketing/" class="resources__TagLink-sc-119uexx-2 dwhbqB">Social Media Marketing</a></div><div class="resources__AuthorInfo-sc-119uexx-5 eoBmYm"><div class="resources__AuthorAvatar-sc-119uexx-6 jguCNp"><img alt="Photo of Kirsti Lang" loading="lazy" width="60" height="60" decoding="async" data-nimg="1" style="color:transparent" srcSet="/_next/image?url=https%3A%2F%2Fbuffer.com%2Fresources%2Fcontent%2Fimages%2F2024%2F10%2FHeadshots-on-brand-colors--1-.png&w=64&q=75 1x, /_next/image?url=https%3A%2F%2Fbuffer.com%2Fresources%2Fcontent%2Fimages%2F2024%2F10%2FHeadshots-on-brand-colors--1-.png&w=128&q=75 2x" src="/_next/image?url=https%3A%2F%2Fbuffer.com%2Fresources%2Fcontent%2Fimages%2F2024%2F10%2FHeadshots-on-brand-colors--1-.png&w=128&q=75"/></div><div class="resources__AuthorDetails-sc-119uexx-9 fpqcAY"><a href="/resources/author/kirsti/" class="resources__AuthorName-sc-119uexx-7 hJormO">Kirsti Lang</a><p class="resources__AuthorJob-sc-119uexx-8 esNOPn">Senior Content Writer @ Buffer</p></div></div></div></section></section></div></section><section class="base__Section-sc-17kn25a-0 cTbIfN"><div style="position:relative" class="base__Container-sc-17kn25a-1 jVhDpv"><div class="style__SocialSideBarContainer-sc-xv8n8e-1 igEwfB"><div class="style__SocialSideBar-sc-xv8n8e-0 LefQv"><a class="buffer" href="https://publish.buffer.com/compose?url=https%3A%2F%2Fbuffer.com%2Fresources%2Fbest-time-to-post-social-media%2F" aria-label="Create a post in Buffer"><svg 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Tweets, TikToks, Shorts, videos, and more to pinpoint when the best-performing content was published. </p><p>To predict the best time to post on Facebook, Instagram, LinkedIn, and X, we looked at the timeslots with the highest engagement rates on each platform. To predict the best times to post on TikTok and YouTube, we looked at reach and video views.  </p><p>In both cases, we found some clear patterns. Specific timeslots see more engagement than others, which is an important consideration in your <a href="https://buffer.com/library/social-media-marketing-strategy/"><u>social media marketing strategy</u></a>. Use these times as a starting point to give your content the best possible chance of success. </p><p>Before we get into this, an important caveat: posting your content at the ‘right’ time on social media is not the secret sauce for content success. </p><p>If there were a secret sauce, it would be engagement — likes, comments, shares, and clicks on your posts. </p><p>The <a href="https://buffer.com/social-media-terms/algorithm"><u>algorithms</u></a> that rank the feeds of every <a href="https://buffer.com/library/social-media-sites/"><u>social media site</u></a> use audience engagement as signals to predict how much their users want to see it. When your content generates lots of engagement, the algorithm says, “This post is excellent — it’s worth showing this to similar people, who will probably enjoy it.”  </p><p><strong>The more engagement your content gets, the more likely it is to appear in newsfeeds.</strong></p><p>However, other factors come into play when the algorithm ranks your posts, though they don’t seem to carry as much weight as engagement. </p><p><strong>Post recency</strong> (how recently you published your content) is one of them. Newsfeeds are no longer arranged chronologically, but no one wants to see dated content when they open their apps — so when you publish your social media posts is important, too. </p><p>This is where <a href="https://buffer.com/library/social-media-management-tools/"><u>social media management</u></a> tools like <a href="https://buffer.com/" rel="noreferrer">Buffer</a> really shine. Experiment by scheduling posts at the recommended times and tracking post performance to see what works best for your target audience.</p>  <div style="background: none repeat scroll 0 0 #f7f9fe; margin-bottom: 18px; border: 1px solid #168eea; padding: 24px;"> <h4 style="padding-bottom:8px;">Jump to a section:</h4> <ul> <li><a href="#is-there-an-overall-best-time-to-post">Is there an overall best time to post?</a></li> <li><a href="#best-time-to-post-a-quick-guide">Best time to post: a quick guide</a></li> <li><a href="#the-best-time-to-post-on-facebook">The best time to post on Facebook</a></li> <li><a href="#the-best-time-to-post-on-instagram">The best time to post on Instagram</a></li> <li><a href="#the-best-time-to-post-on-linkedin">The best time to post on LinkedIn</a></li> <li><a href="#the-best-time-to-post-on-tiktok">The best time to post on TikTok</a></li> <li><a href="#the-best-time-to-post-on-youtube">The best time to post on YouTube</a></li> <li><a href="#the-best-time-to-post-on-x-formerly-twitter">The best time to post on X (formerly Twitter)</a></li> <li><a href="#how-to-find-your-best-times-to-post-in-buffer">How to find your best times to post in Buffer</a></li> <li><a href="#timing-matters-but-it-isnt-everything">Timing matters — but it isn't everything</a></li> </ul> </div>  <h2 id="is-there-an-overall-best-time-to-post">Is there an overall best time to post?</h2><p>There are no best posting times that work for all social media platforms. Why? They’re all used very differently. </p><p>LinkedIn, for example, is used for professional networking and thrives during working hours. Instagram is more focused on entertainment — so Reels, Stories, and feed posts are more likely to get engagement during typical breaks in the day. Tweets tend to get more engagement on Mondays, while Fridays are far and away the best days for YouTube. </p><p>Look at the graphs below. There’s not much overlap, especially across all major platforms. So, while we can't be as specific as we can on a per-platform basis, we can make broad recommendations that are largely common sense. For example, content posted on weekends tends to get less social media engagement, as does content posted in the middle of the night. </p><p>With all that in mind, you’re far better off with a digital marketing plan and <a href="https://buffer.com/resources/social-media-calendar-template/"><u>social media calendar</u></a> with a unique posting schedule for each platform. Let’s get into our recommendations for all of them. </p><div class="kg-card kg-callout-card kg-callout-card-blue"><div class="kg-callout-emoji">🌍</div><div class="kg-callout-text">To make this data easier to understand, our data scientist Bufferoo has done some mathematical magic to make the recommended time zones universally applicable. In other words, no need to convert — consider all the recommendations local time. Whether you're in EST (Eastern Standard Time), PST (Pacific Standard Time), or IST (Indian Standard Time), the times apply to you.</div></div><h2 id="best-time-to-post-a-quick-guide">Best time to post: a quick guide</h2><p>Here’s a cheat sheet for the best times to post on social media (it’s worth scrolling down for more options, too!)</p><ul><li><strong>Best time to post on Facebook:</strong> 9 a.m. – 10 a.m. on weekdays</li><li><strong>Best time to post on Instagram:</strong> 7 a.m. – 8 a.m. on weekdays</li><li><strong>Best time to post on LinkedIn:</strong> 9 a.m. – 5 p.m. on weekdays.</li><li><strong>Best time to post on TikTok:</strong> 2 p.m. on Mondays, 4 p.m. on Wednesdays, 8 a.m. on Sundays. </li><li><strong>Best time to post on YouTube:</strong> 3 p.m. – 4 p.m. on Fridays.</li><li><strong>Best time to post on X/Twitter:</strong> 11 a.m. on Monday and Friday.</li></ul><h2 id="the-best-time-to-post-on-facebook">The best time to post on Facebook</h2><figure class="kg-card kg-image-card"><img src="https://lh7-us.googleusercontent.com/gjLA8kgJ_cdNWmKk7Add8yaipLgtFU20Bh2mfxbl_ihpVkbaDDUHZLbnATk1ndMKE72oblEGBmC9dmJasVkmgIFCK2VLI8pm58EUm_7uiFKsBiUuFPnusJtYg3lRe-mITxnv7X74jUDqq2j4xrJz_fA" class="kg-image" alt="best time to post on Facebook" loading="lazy" width="1000" height="1600"></figure><p>The best time to post on Facebook is 10 a.m. on Friday. Posts shared on the social network on Monday at 10 a.m. and Tuesday at 9 a.m. also saw high engagement rates and are worth adding to your posting schedule. </p><p>The rest of our data followed this pattern. Facebook posts published on weekday mornings get more engagement than the rest of the day, as Facebook users (primarily adults between 25 and 44) arrive at work. </p><p>The best day to post on Facebook is Friday when they wind down their workweeks. You’ll find high-engagement slots from 9 a.m. up until 4 p.m.</p><p>The worst time to post on Facebook is Saturday, with Sunday just behind. </p><figure class="kg-card kg-image-card"><img src="https://lh7-us.googleusercontent.com/xCDwWHzruVhrwtE4wTZDfwQ2X-2Q0mVq6KRIZkZbGDhU498yxjysyC08UiSIe2F9wppHi4Coo6aYNeQlq-VgFVtRzCsX6lZ5uKlTS3LDaGIN84DX3psy6riCQOMRcIHpWm6G-j7MFX9UF1eiuDpE4NM" class="kg-image" alt="best day to post on Facebook" loading="lazy" width="1146" height="1600"></figure><p>Read our full guide to the <a href="https://buffer.com/library/best-time-to-post-on-facebook/"><u>best time to post on Facebook</u></a> to see the optimal times for every day of the week, plus the best type of content to post.</p><h2 id="the-best-time-to-post-on-instagram">The best time to post on Instagram</h2><figure class="kg-card kg-image-card"><img src="https://lh7-us.googleusercontent.com/Qsm8CSGS8HHyT9nv0-wgXo_3tBMfX2-DCTgm-_vjU_-wer-gbDSPesjmA4VineaZeObRyg4BOVMEJ4WJSnFig_xbV7ZVNud-xDTiunaaBf0t7363rEzxXa_qfCVGV5Ul0b2B3vAh_ZkFB5kRSnYkJIo" class="kg-image" alt="best time to post on Instagram" loading="lazy" width="1000" height="1600"></figure><p>The best time to post on Instagram is Friday at 7 a.m., but posts shared on weekdays between 7 a.m. and 8 a.m. tend to have high engagement rates. The pattern is similar to what we see on Facebook, but peak times tend to be in the early morning and will often spike in the late afternoon and evening.</p><p>The best day of the week to post on Instagram is Friday, with Monday not far behind. </p><p>Again, the worst day to post on Instagram seems to be Sunday, with Saturday in a close second. </p><figure class="kg-card kg-image-card"><img src="https://lh7-us.googleusercontent.com/sC1HMbLursue-T2ID-kNliS50R7xfwhLMcmZym8iLOM9lSRBvWAmpLeB843ohIVlVes6Ur49DmgoG4nmplDuSy9lQDzMXcL9SPVb-Ij0F2KF6wpq8IyRyjvkED8bGL2P7tIowd1yhuEUb_036F7u_S0" class="kg-image" alt="best day of the week to post on Instagram" loading="lazy" width="1146" height="1600"></figure><p>Read our full guide to the <a href="https://buffer.com/library/when-is-the-best-time-to-post-on-instagram/"><u>best time to post on Instagram</u></a> to see the optimal times for every day of the week, plus the best type of content to post.</p><h2 id="the-best-time-to-post-on-linkedin">The best time to post on LinkedIn</h2><figure class="kg-card kg-image-card"><img src="https://lh7-us.googleusercontent.com/ovaws_wFVMHkqXJUajemWjvXQMRPrJ1KMoyZyIp9G0KSdFSAiNSTzvCabflFb59syWvXzhWOlMohvzqSsAhsd3EWSVdmGEC4DbYkcuF7cjy4RSwX8eH2Kl2x1V-IqsPIq5OS_lKj9Ut_ON1qV7sgCJk" class="kg-image" alt="best time to post on LinkedIn" loading="lazy" width="1000" height="1600"></figure><p>The best time to post on LinkedIn is between 9 a.m. and 5 p.m. on weekdays. The professional networking platform tends to be more forgiving than other social media platforms when it comes to peak times — as long as you post during a workday, you’ve got a great chance of success.</p><p>This is common sense, given that LinkedIn is the social network most used for work (rather than peeked at during breaks in the day like Instagram). </p><p>The best day of the week to post on LinkedIn is Friday, which sees the most engagement, closely followed by Thursday. Content shared towards the end of the work week likely has a slight edge when it comes to engagement rate, as LinkedIn users are more likely to take their time on the platform as work draws to a close (though this is just an educated guess!). </p><p>Unsurprisingly, this means weekends are the worst days to post on LinkedIn, with Saturday seeing a notable drop in engagement and Sunday only slightly better. </p><figure class="kg-card kg-image-card"><img src="https://lh7-us.googleusercontent.com/n9FOu6eDiSwMoNGzKKAHhxseFfKWaJCFAODYnEuvF-pu6_JqsvPHD-yjqRoqydrphfwxH4DdbT660zMhaXdeE-IQu47q5UZazd2MYerprUz_5rzBTxPH-6v-oBm3WkfvH02pS2yDrDMh3WQ2ZAnx4vY" class="kg-image" alt="The best day of the week to post on LinkedIn" loading="lazy" width="1146" height="1600"></figure><p>Read our full guide to the <a href="https://buffer.com/library/best-time-to-post-on-linkedin/"><u>best time to post on LinkedIn</u></a> to see the optimal times for every day of the week, plus the best type of content to post.</p><h2 id="the-best-time-to-post-on-tiktok">The best time to post on TikTok</h2><figure class="kg-card kg-image-card"><img src="https://lh7-us.googleusercontent.com/7EDRobgQGiG-zLLSIsLM7gFKRSIePRuDfnUpvDNc7lKKKdu_O9lq3m3lP_6JimAjv90TLcYsY0_i9naHY1bB7KH5fGfYCWH12HyKP--QVQUvfXxNS43zq76C46D0ktjsUp57Eu_N3F4N-bdNtBjLdXI" class="kg-image" alt="The best time to post on TikTok" loading="lazy" width="1000" height="1600"></figure><p>The best times to post on TikTok are 2 p.m. on Mondays, 4 p.m. on Wednesdays, and 8 a.m. on Sundays. </p><p>That said, unlike most of the other social platforms we analyzed, TikTok use doesn’t have much by way of predictable patterns, nor any solid chunks of time that are great for posting. Again, TikTok’s demographic can help us make sense of audience behavior on the fast-growing app. </p><p>TikTok users tend to be younger — <a href="https://www.statista.com/statistics/1398214/tiktok-us-audience-by-age/?ref=buffer.com"><u>53 percent</u></a> of TikTok users in the U.S. are under 25, with 20 percent under 18 — and will have less predictable work schedules. </p><p>The best day of the week to post on TikTok is Tuesday (with Thursday, Monday, and Friday not too far off). </p><p>The worst day of the week to post on TikTok is Saturday. Videos shared on Sunday and Wednesday also tend to get fewer views on the app. </p><figure class="kg-card kg-image-card"><img src="https://lh7-us.googleusercontent.com/sEVaYTfSyzy6uixa1VxK2DkhYS2H2-Bxc41R40ro3DShqSOgZqr8Z_sHVtYyitzbSoc4UzKOwHbWji75yRiFZXilIRAfPZhdlRpIFHXOsNeVr5IQ_Vxdoc7nc208MNfG2m0XXxAkoqGTtKyIXHi8Tuo" class="kg-image" alt="The best day of the week to post on TikTok" loading="lazy" width="1146" height="1600"></figure><p>Read our full guide to the <a href="https://buffer.com/library/best-time-to-post-on-tiktok/"><u>best time to post on TikTok</u></a> to see the optimal times for every day of the week, plus the best type of content to post.</p><h2 id="the-best-time-to-post-on-youtube">The best time to post on YouTube</h2><figure class="kg-card kg-image-card"><img src="https://lh7-us.googleusercontent.com/MrxjGCWLrF-ceHPNpccWuSyClUngiYSPjiQa-sMuiaHhV3MrSdkLfeV2M2VqwNtO3FvSjsWTGE1EoeZf-sDsxgkgkWwQxcK39jBOrfR8xuCAnkR6QEj1Vfn8RTHeV3BwSbNx7VL148Bd7TBrTV5T2e8" class="kg-image" alt="best time to post on YouTube" loading="lazy" width="1000" height="1600"></figure><p>The best time to post on YouTube, according to Buffer data, is 3 p.m. to 4 p.m. on Fridays. Other promising times for video views are Tuesday at 2 p.m. and Thursday at 6 p.m.</p><p>Audience behavior on YouTube is slightly more predictable than TikTok, but you couldn’t set a clock by it as you could with LinkedIn. Broadly speaking, YouTube video views pick up during mid-morning hours, lunch breaks, and late afternoon and evening. </p><p>Some late-night time slots may also yield higher video views, like 11 p.m. on Monday and Thursday. </p><p>The best day to post on YouTube is Friday, followed by Thursday and Wednesday. </p><p>Again, Sunday is the worst day of the week to publish videos, and Saturday is also best avoided. </p><figure class="kg-card kg-image-card"><img src="https://lh7-us.googleusercontent.com/owWNpl1JU_nSGBooneZZ0RLlCwoPPTgwYrmGTHokS1S-K8zFFi81TMj15anK1DKx8F21DCpC-HVg7oTWPPi-ThJC3l69wjVAR5LKpIB_PgzH9nnTfB96TRjtm6b8d89XbIDXUKdt1yfZt9B1t5QMV_A" class="kg-image" alt="best day to post on YouTube" loading="lazy" width="1146" height="1600"></figure><p>Read our full guide to the <a href="https://buffer.com/resources/best-time-to-post-on-youtube/"><u>best time to post on YouTube</u></a> to see the optimal times for every day of the week, plus the best type of content to post.</p><h2 id="the-best-time-to-post-on-x-formerly-twitter">The best time to post on X (formerly Twitter)</h2><figure class="kg-card kg-image-card"><img src="https://lh7-us.googleusercontent.com/TnT-cFVBISvDxUiHIdrdKyzGX9SqGXvfJGja9CE_es0SVeocxRMRXG4WjG0ZgJhJrruQVfrjW3QhAIrr72TuCL2SAYxmAJBdeDC3U_Zl64dsx9A397cxkvKWz5UkU_K5OBcfbNBxfoZu9-hlpbiqLxY" class="kg-image" alt="best time to post on X (formerly Twitter)" loading="lazy" width="1000" height="1600"></figure><p>The best time to post on Twitter is 11 a.m. on both Monday and Friday. This late-morning slot is also a safe bet for the rest of the workweek. </p><p>On weekdays, engagement rates on the platform now known as X pick up in the early mornings, peak around midday, and then drop off in the late afternoon as the workday ends. </p><p>It’s worth noting that of all the platforms, X is probably the best for sharing late-night or early-morning content. Posts shared on Sunday, Thursday, and Friday at midnight and Monday at 4 a.m. tend to see high engagement rates.</p><p>The best day of the week to tweet is Monday, with Friday and Tuesday proving solid options, respectively. The worst day to tweet is Saturday, followed by Sunday. </p><figure class="kg-card kg-image-card"><img src="https://lh7-us.googleusercontent.com/LbbTyGKkJfy0M9H_xPzhWMQnpVcLhOG-2ZpVnMAqSmKOYgFNccl5bawa8Lkf8sujkOVhe6eydttfdUltRyaSciRKVS1jhLzwb6rIUE_hnFu4iQYfvktPNMPE0gDztDBFat2mHqoPq9MHsNWfpcsq7oM" class="kg-image" alt="best day of the week to tweet" loading="lazy" width="1146" height="1600"></figure><p>Read our full guide to the <a href="https://buffer.com/resources/best-time-to-post-on-twitter-x/" rel="noreferrer">best time to post on X</a> to see the optimal times for every day of the week.</p><h2 id="how-to-find-your-best-times-to-post-in-buffer">How to find <em>your</em> best times to post in Buffer</h2><p>I can’t promise that publishing your social media content at precisely these times will guarantee your success — if only it were that easy! It’s important to remember that every audience is different. Time slots that work for Buffer’s social media audience probably won’t work for my personal audience, and vice versa.</p><p>Using your social media metrics to guide you can be a game-changer here. Some social media platforms, like Instagram and YouTube, will include high-engagement times in their native analytics. For the ones that don’t, you can do a bit of manual work by analyzing your best-performing posts to make some educated guesses on which times will work best for you. </p><p>Click on the platform-specific guides I’ve linked above to find step-by-step instructions to help you access them all.</p><p>Of course, there is an easier way. Any <a href="https://buffer.com/library/social-media-analytics-tools/"><u>social media analytics tool</u></a> worth using will do the hard work for you. Buffer’s Analytics will crunch the numbers of all your historical data and recommend the following:</p><ul><li>The best time/day of the week for you to post</li><li>The best content format to post (image, video, text, or link)</li><li>How often to post per day or week </li></ul><div class="kg-card kg-callout-card kg-callout-card-blue"><div class="kg-callout-emoji">⚡</div><div class="kg-callout-text">Buffer Analytics is available in our paid plans for Facebook, Instagram, Twitter/X, and LinkedIn Pages. Our Answers feature can recommend the best days and times for Instagram posts and the best days to post for Facebook, Twitter/X, and LinkedIn Pages. </div></div><p>To find them:</p><ol><li>Ensure the social network you want to analyze is connected to Buffer (here’s a <a href="https://support.buffer.com/article/564-connecting-your-channels-to-buffer"><u>guide to connecting all our available channels</u></a>). Note that if this channel has just been connected to Buffer, it may take about a week for us to gather all the required data. </li><li>Click on the Head to the <strong>Analytics</strong> tab at the top left. </li><li>Here, you’ll find your <strong>Analytics Overview</strong>. You’ll see how your content has performed over the period you set with the date dropdown on the top right.</li></ol><figure class="kg-card kg-image-card"><img src="https://lh7-us.googleusercontent.com/j8Fcff7jocdW3bdOSUDU8A0ewMJUSPDtL2__3szz-q6HbxKHMg2DeFoQ4kdroT0PNE_onQm-ShCCdXOUC_LNhq4i3XRGfPvVZ565__PJionLbQ3QzrOGxzUenmjrQi7znhWnt97atmPBJFp6agSaHnY" class="kg-image" alt="" loading="lazy" width="900" height="580"></figure><p>4. Choose the platform you want answers for in the column on the left.</p><p>5. Click on the <strong>Answers</strong> tab. You’ll find all of the recommendations I mentioned above in this window. </p><figure class="kg-card kg-image-card"><img src="https://lh7-us.googleusercontent.com/8hFJkeoXbNAOtkqI8os_mdGxJg8VqffiCx0h9DaV_W0wjuifAPlJ_5_nsP7mOo7foVUUvRxA9OY1CVA1gWSbO9Zw7R0ewMFtd3BjmTtCT07_bTRijtq2K36WZiT2_sR4Mjuagx8v-a-sENfkiN24EYE" class="kg-image" alt="" loading="lazy" width="900" height="580"></figure><h2 id="timing-matters-%E2%80%94-but-it-isnt-everything">Timing matters — but it isn't everything</h2><p>As touched on above, timing can help your content performance, but it's not the magic bullet that will have your content going viral.</p><p>Posting at the best times on your chosen platforms is an easy box to tick, but your time and energy are best spent on making sure your content resonates with your target audience and will nudge you toward your social media goals.</p><p>Not sure where to begin? Here's our guide to building a solid <a href="https://buffer.com/library/social-media-marketing-strategy/" rel="noreferrer">social media strategy from scratch</a> — along with a template to get you started!</p><p>What have you found most helpful when determining <em>your</em> best time to post on social media? Let us know @buffer on all our social media accounts!</p></div><section class="base__Section-sc-17kn25a-0 cTbIfN"><div id="disqus_thread"></div></section><div id="midpost-cta"><div class="midpost-cta"><div class="pretitle">Brought to you by <div style="display:flex;align-items:center;gap:12px" aria-hidden="true"><svg width="100%" height="100%" viewBox="0 0 143 36"><path fill-rule="evenodd" clip-rule="evenodd" d="M0.404053 8.24483L15.821 0.258789L31.4041 8.24483L15.821 16.2588L0.404053 8.24483ZM92.9582 12.1276V11.9375C92.9582 9.30306 94.5076 8.46113 97.1172 8.65125V3.84414C90.8651 3.46392 87.902 6.58718 87.902 11.9375V12.1276H85.075V16.9347H87.902V31.4918H92.9582V16.9347H95.948H97.1172H98.7751V31.4918H103.831V16.9347H107.99V12.1276H103.831V11.9375C103.831 9.30306 105.354 8.46113 107.99 8.65125V3.84414C101.738 3.46392 98.7751 6.58718 98.7751 11.9375V12.1276H97.1172H95.948H92.9582ZM57.6198 17.3959C59.2236 16.1194 60.2021 14.2998 60.2021 11.9641C60.2021 7.42862 56.5052 4.33252 51.8568 4.33252H41.0652V31.437H52.7267C57.4838 31.437 61.2894 28.2322 61.2894 23.5881C61.2351 20.7907 59.8216 18.6452 57.6198 17.3959ZM51.8841 9.35689C53.6238 9.35689 54.8199 10.6334 54.8199 12.3444C54.8199 14.0554 53.5694 15.3318 51.8841 15.3318H46.4746V9.35689H51.8841ZM52.6996 26.4669H46.4746V20.0846H52.6996C54.5481 20.0846 55.88 21.4426 55.88 23.2622C55.88 25.109 54.5481 26.4669 52.6996 26.4669ZM77.0557 12.0996V22.5557C77.0557 25.9234 75.2072 27.3628 72.7336 27.3628C70.4502 27.3628 68.8463 26.0049 68.8463 23.3705V12.0996H63.7903V23.9952C63.7903 29.1553 67.0251 32.007 71.2113 32.007C73.8481 32.007 75.8868 31.0293 77.0285 29.2911V31.4638H82.0846V12.0996H77.0557ZM128.949 23.8327H114.161C114.895 26.3856 117.015 27.472 119.652 27.472C121.636 27.472 123.213 26.6572 124.056 25.5437L128.133 27.8522C126.312 30.4866 123.376 32.0075 119.598 32.0075C113.019 32.0075 108.86 27.5535 108.86 21.7686C108.86 15.9838 113.046 11.5298 119.217 11.5298C125.007 11.5298 129.139 16.0653 129.139 21.7686C129.139 22.5291 129.057 23.1809 128.949 23.8327ZM119.217 16.0653C116.499 16.0653 114.65 17.5047 114.079 19.9762H124.083C123.458 17.1788 121.337 16.0653 119.217 16.0653ZM136.451 15.441V12.1004H131.395V31.4646H136.451V22.2035C136.451 18.1297 139.768 16.9619 142.405 17.2878V11.7202C139.931 11.7202 137.457 12.8066 136.451 15.441ZM15.821 29.9625L5.30312 24.2588L0.404053 26.9069L15.821 35.2588L31.4041 26.9069L26.4496 24.2588L15.821 29.9625ZM5.30312 15.2588L15.821 20.4312L26.4496 15.2588L31.4041 17.6726L15.821 25.2588L0.404053 17.6726L5.30312 15.2588Z" fill="#B8B8B8"></path></svg></div></div><h3>Try Buffer for free</h3><p>140,000+ small businesses like yours use Buffer to build their brand on social media every month</p><a class="button" href="https://login.buffer.com/signup?product=buffer&plan=free&cycle=year&cta=bufferBlogLibrary-post-midCTA-signup-1" role="button">Get started now</a></div></div></div></div></section><section class="base__Section-sc-17kn25a-0 dZKsky"><div class="base__Container-sc-17kn25a-1 jVhDpv"><h3 class="h2 text-center" style="margin-bottom:60px">Related Articles</h3><div class="style__Grid-sc-h6dipm-0 gFbdop"><div class="style__BlogCard-sc-1xgmk5a-3 eDsKDH"><a href="/resources/best-time-to-post-on-youtube/" title="Read more about When is the Best Time to Post on YouTube? 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To predict the best times to post on TikTok and YouTube, we looked at reach and video views.\u0026nbsp;\u0026nbsp;\u003c/p\u003e\u003cp\u003eIn both cases, we found some clear patterns. Specific timeslots see more engagement than others, which is an important consideration in your\u0026nbsp;\u003ca href=\"https://buffer.com/library/social-media-marketing-strategy/\"\u003e\u003cu\u003esocial media marketing strategy\u003c/u\u003e\u003c/a\u003e. Use these times as a starting point to give your content the best possible chance of success.\u0026nbsp;\u003c/p\u003e\u003cp\u003eBefore we get into this, an important caveat: posting your content at the ‘right’ time on social media is not the secret sauce for content success.\u0026nbsp;\u003c/p\u003e\u003cp\u003eIf there were a secret sauce, it would be engagement — likes, comments, shares, and clicks on your posts.\u0026nbsp;\u003c/p\u003e\u003cp\u003eThe\u0026nbsp;\u003ca href=\"https://buffer.com/social-media-terms/algorithm\"\u003e\u003cu\u003ealgorithms\u003c/u\u003e\u003c/a\u003e\u0026nbsp;that rank the feeds of every\u0026nbsp;\u003ca href=\"https://buffer.com/library/social-media-sites/\"\u003e\u003cu\u003esocial media site\u003c/u\u003e\u003c/a\u003e\u0026nbsp;use audience engagement as signals to predict how much their users want to see it. When your content generates lots of engagement, the algorithm says, “This post is excellent — it’s worth showing this to similar people, who will probably enjoy it.”\u0026nbsp;\u0026nbsp;\u003c/p\u003e\u003cp\u003e\u003cstrong\u003eThe more engagement your content gets, the more likely it is to appear in newsfeeds.\u003c/strong\u003e\u003c/p\u003e\u003cp\u003eHowever, other factors come into play when the algorithm ranks your posts, though they don’t seem to carry as much weight as engagement.\u0026nbsp;\u003c/p\u003e\u003cp\u003e\u003cstrong\u003ePost recency\u003c/strong\u003e\u0026nbsp;(how recently you published your content) is one of them. Newsfeeds are no longer arranged chronologically, but no one wants to see dated content when they open their apps — so when you publish your social media posts is important, too.\u0026nbsp;\u003c/p\u003e\u003cp\u003eThis is where\u0026nbsp;\u003ca href=\"https://buffer.com/library/social-media-management-tools/\"\u003e\u003cu\u003esocial media management\u003c/u\u003e\u003c/a\u003e\u0026nbsp;tools like\u0026nbsp;\u003ca href=\"https://buffer.com/\" rel=\"noreferrer\"\u003eBuffer\u003c/a\u003e\u0026nbsp;really shine. Experiment by scheduling posts at the recommended times and tracking post performance to see what works best for your target audience.\u003c/p\u003e\n\u003c!--kg-card-begin: html--\u003e\n\u003cdiv style=\"background: none repeat scroll 0 0 #f7f9fe; margin-bottom: 18px; border: 1px solid #168eea; padding: 24px;\"\u003e\n \u003ch4 style=\"padding-bottom:8px;\"\u003eJump to a section:\u003c/h4\u003e\n\u003cul\u003e\n \u003cli\u003e\u003ca href=\"#is-there-an-overall-best-time-to-post\"\u003eIs there an overall best time to post?\u003c/a\u003e\u003c/li\u003e\n \u003cli\u003e\u003ca href=\"#best-time-to-post-a-quick-guide\"\u003eBest time to post: a quick guide\u003c/a\u003e\u003c/li\u003e\n \u003cli\u003e\u003ca href=\"#the-best-time-to-post-on-facebook\"\u003eThe best time to post on Facebook\u003c/a\u003e\u003c/li\u003e\n \u003cli\u003e\u003ca href=\"#the-best-time-to-post-on-instagram\"\u003eThe best time to post on Instagram\u003c/a\u003e\u003c/li\u003e\n \u003cli\u003e\u003ca href=\"#the-best-time-to-post-on-linkedin\"\u003eThe best time to post on LinkedIn\u003c/a\u003e\u003c/li\u003e\n \u003cli\u003e\u003ca href=\"#the-best-time-to-post-on-tiktok\"\u003eThe best time to post on TikTok\u003c/a\u003e\u003c/li\u003e\n \u003cli\u003e\u003ca href=\"#the-best-time-to-post-on-youtube\"\u003eThe best time to post on YouTube\u003c/a\u003e\u003c/li\u003e\n \u003cli\u003e\u003ca href=\"#the-best-time-to-post-on-x-formerly-twitter\"\u003eThe best time to post on X (formerly Twitter)\u003c/a\u003e\u003c/li\u003e\n \u003cli\u003e\u003ca href=\"#how-to-find-your-best-times-to-post-in-buffer\"\u003eHow to find your best times to post in Buffer\u003c/a\u003e\u003c/li\u003e\n \u003cli\u003e\u003ca href=\"#timing-matters-but-it-isnt-everything\"\u003eTiming matters — but it isn't everything\u003c/a\u003e\u003c/li\u003e\n\u003c/ul\u003e\n\u003c/div\u003e\n\u003c!--kg-card-end: html--\u003e\n\u003ch2 id=\"is-there-an-overall-best-time-to-post\"\u003eIs there an overall best time to post?\u003c/h2\u003e\u003cp\u003eThere are no best posting times that work for all social media platforms. Why? They’re all used very differently.\u0026nbsp;\u003c/p\u003e\u003cp\u003eLinkedIn, for example, is used for professional networking and thrives during working hours. Instagram is more focused on entertainment —\u0026nbsp;so Reels, Stories, and feed posts are more likely to get engagement during typical breaks in the day. Tweets tend to get more engagement on Mondays, while Fridays are far and away the best days for YouTube.\u0026nbsp;\u003c/p\u003e\u003cp\u003eLook at the graphs below. There’s not much overlap, especially across all major platforms. So, while we can't be as specific as we can on a per-platform basis, we can make broad recommendations that are largely common sense. For example, content posted on weekends tends to get less social media engagement, as does content posted in the middle of the night.\u0026nbsp;\u003c/p\u003e\u003cp\u003eWith all that in mind, you’re far better off with a digital marketing plan and\u0026nbsp;\u003ca href=\"https://buffer.com/resources/social-media-calendar-template/\"\u003e\u003cu\u003esocial media calendar\u003c/u\u003e\u003c/a\u003e\u0026nbsp;with a unique posting schedule for each platform. Let’s get into our recommendations for all of them.\u0026nbsp;\u003c/p\u003e\u003cdiv class=\"kg-card kg-callout-card kg-callout-card-blue\"\u003e\u003cdiv class=\"kg-callout-emoji\"\u003e🌍\u003c/div\u003e\u003cdiv class=\"kg-callout-text\"\u003eTo make this data easier to understand, our data scientist Bufferoo has done some mathematical magic to make the recommended time zones universally applicable. In other words, no need to convert —\u0026nbsp;consider all the recommendations local time. Whether you're in EST (Eastern Standard Time), PST (Pacific Standard Time), or IST (Indian Standard Time), the times apply to you.\u003c/div\u003e\u003c/div\u003e\u003ch2 id=\"best-time-to-post-a-quick-guide\"\u003eBest time to post: a quick guide\u003c/h2\u003e\u003cp\u003eHere’s a cheat sheet for the best times to post on social media (it’s worth scrolling down for more options, too!)\u003c/p\u003e\u003cul\u003e\u003cli\u003e\u003cstrong\u003eBest time to post on Facebook:\u003c/strong\u003e\u0026nbsp;9 a.m. – 10 a.m. on weekdays\u003c/li\u003e\u003cli\u003e\u003cstrong\u003eBest time to post on Instagram:\u003c/strong\u003e\u0026nbsp;7 a.m. – 8 a.m. on weekdays\u003c/li\u003e\u003cli\u003e\u003cstrong\u003eBest time to post on LinkedIn:\u003c/strong\u003e\u0026nbsp;9 a.m. – 5 p.m. on weekdays.\u003c/li\u003e\u003cli\u003e\u003cstrong\u003eBest time to post on TikTok:\u003c/strong\u003e\u0026nbsp;2 p.m. on Mondays, 4 p.m. on Wednesdays, 8 a.m. on Sundays.\u0026nbsp;\u003c/li\u003e\u003cli\u003e\u003cstrong\u003eBest time to post on YouTube:\u003c/strong\u003e\u0026nbsp;3 p.m. – 4 p.m. on Fridays.\u003c/li\u003e\u003cli\u003e\u003cstrong\u003eBest time to post on X/Twitter:\u003c/strong\u003e\u0026nbsp;11 a.m. on Monday and Friday.\u003c/li\u003e\u003c/ul\u003e\u003ch2 id=\"the-best-time-to-post-on-facebook\"\u003eThe best time to post on Facebook\u003c/h2\u003e\u003cfigure class=\"kg-card kg-image-card\"\u003e\u003cimg src=\"https://lh7-us.googleusercontent.com/gjLA8kgJ_cdNWmKk7Add8yaipLgtFU20Bh2mfxbl_ihpVkbaDDUHZLbnATk1ndMKE72oblEGBmC9dmJasVkmgIFCK2VLI8pm58EUm_7uiFKsBiUuFPnusJtYg3lRe-mITxnv7X74jUDqq2j4xrJz_fA\" class=\"kg-image\" alt=\"best time to post on Facebook\" loading=\"lazy\" width=\"1000\" height=\"1600\"\u003e\u003c/figure\u003e\u003cp\u003eThe best time to post on Facebook is 10 a.m. on Friday. Posts shared on the social network on Monday at 10 a.m. and Tuesday at 9 a.m. also saw high engagement rates and are worth adding to your posting schedule.\u0026nbsp;\u003c/p\u003e\u003cp\u003eThe rest of our data followed this pattern. Facebook posts published on weekday mornings get more engagement than the rest of the day, as Facebook users (primarily adults between 25 and 44) arrive at work.\u0026nbsp;\u003c/p\u003e\u003cp\u003eThe best day to post on Facebook is Friday when they wind down their workweeks. You’ll find high-engagement slots from 9 a.m. up until 4 p.m.\u003c/p\u003e\u003cp\u003eThe worst time to post on Facebook is Saturday, with Sunday just behind.\u0026nbsp;\u003c/p\u003e\u003cfigure class=\"kg-card kg-image-card\"\u003e\u003cimg src=\"https://lh7-us.googleusercontent.com/xCDwWHzruVhrwtE4wTZDfwQ2X-2Q0mVq6KRIZkZbGDhU498yxjysyC08UiSIe2F9wppHi4Coo6aYNeQlq-VgFVtRzCsX6lZ5uKlTS3LDaGIN84DX3psy6riCQOMRcIHpWm6G-j7MFX9UF1eiuDpE4NM\" class=\"kg-image\" alt=\"best day to post on Facebook\" loading=\"lazy\" width=\"1146\" height=\"1600\"\u003e\u003c/figure\u003e\u003cp\u003eRead our full guide to the\u0026nbsp;\u003ca href=\"https://buffer.com/library/best-time-to-post-on-facebook/\"\u003e\u003cu\u003ebest time to post on Facebook\u003c/u\u003e\u003c/a\u003e\u0026nbsp;to see the optimal times for every day of the week, plus the best type of content to post.\u003c/p\u003e\u003ch2 id=\"the-best-time-to-post-on-instagram\"\u003eThe best time to post on Instagram\u003c/h2\u003e\u003cfigure class=\"kg-card kg-image-card\"\u003e\u003cimg src=\"https://lh7-us.googleusercontent.com/Qsm8CSGS8HHyT9nv0-wgXo_3tBMfX2-DCTgm-_vjU_-wer-gbDSPesjmA4VineaZeObRyg4BOVMEJ4WJSnFig_xbV7ZVNud-xDTiunaaBf0t7363rEzxXa_qfCVGV5Ul0b2B3vAh_ZkFB5kRSnYkJIo\" class=\"kg-image\" alt=\"best time to post on Instagram\" loading=\"lazy\" width=\"1000\" height=\"1600\"\u003e\u003c/figure\u003e\u003cp\u003eThe best time to post on Instagram is Friday at 7 a.m., but posts shared on weekdays between 7 a.m. and 8 a.m. tend to have high engagement rates. The pattern is similar to what we see on Facebook, but peak times tend to be in the early morning and will often spike in the late afternoon and evening.\u003c/p\u003e\u003cp\u003eThe best day of the week to post on Instagram is Friday, with Monday not far behind.\u0026nbsp;\u003c/p\u003e\u003cp\u003eAgain, the worst day to post on Instagram seems to be Sunday, with Saturday in a close second.\u0026nbsp;\u003c/p\u003e\u003cfigure class=\"kg-card kg-image-card\"\u003e\u003cimg src=\"https://lh7-us.googleusercontent.com/sC1HMbLursue-T2ID-kNliS50R7xfwhLMcmZym8iLOM9lSRBvWAmpLeB843ohIVlVes6Ur49DmgoG4nmplDuSy9lQDzMXcL9SPVb-Ij0F2KF6wpq8IyRyjvkED8bGL2P7tIowd1yhuEUb_036F7u_S0\" class=\"kg-image\" alt=\"best day of the week to post on Instagram\" loading=\"lazy\" width=\"1146\" height=\"1600\"\u003e\u003c/figure\u003e\u003cp\u003eRead our full guide to the\u0026nbsp;\u003ca href=\"https://buffer.com/library/when-is-the-best-time-to-post-on-instagram/\"\u003e\u003cu\u003ebest time to post on Instagram\u003c/u\u003e\u003c/a\u003e\u0026nbsp;to see the optimal times for every day of the week, plus the best type of content to post.\u003c/p\u003e\u003ch2 id=\"the-best-time-to-post-on-linkedin\"\u003eThe best time to post on LinkedIn\u003c/h2\u003e\u003cfigure class=\"kg-card kg-image-card\"\u003e\u003cimg src=\"https://lh7-us.googleusercontent.com/ovaws_wFVMHkqXJUajemWjvXQMRPrJ1KMoyZyIp9G0KSdFSAiNSTzvCabflFb59syWvXzhWOlMohvzqSsAhsd3EWSVdmGEC4DbYkcuF7cjy4RSwX8eH2Kl2x1V-IqsPIq5OS_lKj9Ut_ON1qV7sgCJk\" class=\"kg-image\" alt=\"best time to post on LinkedIn\" loading=\"lazy\" width=\"1000\" height=\"1600\"\u003e\u003c/figure\u003e\u003cp\u003eThe best time to post on LinkedIn is between 9 a.m. and 5 p.m. on weekdays. The professional networking platform tends to be more forgiving than other social media platforms when it comes to peak times — as long as you post during a workday, you’ve got a great chance of success.\u003c/p\u003e\u003cp\u003eThis is common sense, given that LinkedIn is the social network most used for work (rather than peeked at during breaks in the day like Instagram).\u0026nbsp;\u003c/p\u003e\u003cp\u003eThe best day of the week to post on LinkedIn is Friday, which sees the most engagement, closely followed by Thursday. Content shared towards the end of the work week likely has a slight edge when it comes to engagement rate, as LinkedIn users are more likely to take their time on the platform as work draws to a close (though this is just an educated guess!).\u0026nbsp;\u003c/p\u003e\u003cp\u003eUnsurprisingly, this means weekends are the worst days to post on LinkedIn, with Saturday seeing a notable drop in engagement and Sunday only slightly better.\u0026nbsp;\u003c/p\u003e\u003cfigure class=\"kg-card kg-image-card\"\u003e\u003cimg src=\"https://lh7-us.googleusercontent.com/n9FOu6eDiSwMoNGzKKAHhxseFfKWaJCFAODYnEuvF-pu6_JqsvPHD-yjqRoqydrphfwxH4DdbT660zMhaXdeE-IQu47q5UZazd2MYerprUz_5rzBTxPH-6v-oBm3WkfvH02pS2yDrDMh3WQ2ZAnx4vY\" class=\"kg-image\" alt=\"The best day of the week to post on LinkedIn\" loading=\"lazy\" width=\"1146\" height=\"1600\"\u003e\u003c/figure\u003e\u003cp\u003eRead our full guide to the\u0026nbsp;\u003ca href=\"https://buffer.com/library/best-time-to-post-on-linkedin/\"\u003e\u003cu\u003ebest time to post on LinkedIn\u003c/u\u003e\u003c/a\u003e\u0026nbsp;to see the optimal times for every day of the week, plus the best type of content to post.\u003c/p\u003e\u003ch2 id=\"the-best-time-to-post-on-tiktok\"\u003eThe best time to post on TikTok\u003c/h2\u003e\u003cfigure class=\"kg-card kg-image-card\"\u003e\u003cimg src=\"https://lh7-us.googleusercontent.com/7EDRobgQGiG-zLLSIsLM7gFKRSIePRuDfnUpvDNc7lKKKdu_O9lq3m3lP_6JimAjv90TLcYsY0_i9naHY1bB7KH5fGfYCWH12HyKP--QVQUvfXxNS43zq76C46D0ktjsUp57Eu_N3F4N-bdNtBjLdXI\" class=\"kg-image\" alt=\"The best time to post on TikTok\" loading=\"lazy\" width=\"1000\" height=\"1600\"\u003e\u003c/figure\u003e\u003cp\u003eThe best times to post on TikTok are 2 p.m. on Mondays, 4 p.m. on Wednesdays, and 8 a.m. on Sundays.\u0026nbsp;\u003c/p\u003e\u003cp\u003eThat said, unlike most of the other social platforms we analyzed, TikTok use doesn’t have much by way of predictable patterns, nor any solid chunks of time that are great for posting. Again, TikTok’s demographic can help us make sense of audience behavior on the fast-growing app.\u0026nbsp;\u003c/p\u003e\u003cp\u003eTikTok users tend to be younger —\u0026nbsp;\u003ca href=\"https://www.statista.com/statistics/1398214/tiktok-us-audience-by-age/?ref=buffer.com\"\u003e\u003cu\u003e53 percent\u003c/u\u003e\u003c/a\u003e\u0026nbsp;of TikTok users in the U.S. are under 25, with 20 percent under 18 — and will have less predictable work schedules.\u0026nbsp;\u003c/p\u003e\u003cp\u003eThe best day of the week to post on TikTok is Tuesday (with Thursday, Monday, and Friday not too far off).\u0026nbsp;\u003c/p\u003e\u003cp\u003eThe worst day of the week to post on TikTok is Saturday. Videos shared on Sunday and Wednesday also tend to get fewer views on the app.\u0026nbsp;\u003c/p\u003e\u003cfigure class=\"kg-card kg-image-card\"\u003e\u003cimg src=\"https://lh7-us.googleusercontent.com/sEVaYTfSyzy6uixa1VxK2DkhYS2H2-Bxc41R40ro3DShqSOgZqr8Z_sHVtYyitzbSoc4UzKOwHbWji75yRiFZXilIRAfPZhdlRpIFHXOsNeVr5IQ_Vxdoc7nc208MNfG2m0XXxAkoqGTtKyIXHi8Tuo\" class=\"kg-image\" alt=\"The best day of the week to post on TikTok\" loading=\"lazy\" width=\"1146\" height=\"1600\"\u003e\u003c/figure\u003e\u003cp\u003eRead our full guide to the\u0026nbsp;\u003ca href=\"https://buffer.com/library/best-time-to-post-on-tiktok/\"\u003e\u003cu\u003ebest time to post on TikTok\u003c/u\u003e\u003c/a\u003e\u0026nbsp;to see the optimal times for every day of the week, plus the best type of content to post.\u003c/p\u003e\u003ch2 id=\"the-best-time-to-post-on-youtube\"\u003eThe best time to post on YouTube\u003c/h2\u003e\u003cfigure class=\"kg-card kg-image-card\"\u003e\u003cimg src=\"https://lh7-us.googleusercontent.com/MrxjGCWLrF-ceHPNpccWuSyClUngiYSPjiQa-sMuiaHhV3MrSdkLfeV2M2VqwNtO3FvSjsWTGE1EoeZf-sDsxgkgkWwQxcK39jBOrfR8xuCAnkR6QEj1Vfn8RTHeV3BwSbNx7VL148Bd7TBrTV5T2e8\" class=\"kg-image\" alt=\"best time to post on YouTube\" loading=\"lazy\" width=\"1000\" height=\"1600\"\u003e\u003c/figure\u003e\u003cp\u003eThe best time to post on YouTube, according to Buffer data, is 3 p.m. to 4 p.m. on Fridays. Other promising times for video views are Tuesday at 2 p.m. and Thursday at 6 p.m.\u003c/p\u003e\u003cp\u003eAudience behavior on YouTube is slightly more predictable than TikTok, but you couldn’t set a clock by it as you could with LinkedIn. Broadly speaking, YouTube video views pick up during mid-morning hours, lunch breaks, and late afternoon and evening.\u0026nbsp;\u003c/p\u003e\u003cp\u003eSome late-night time slots may also yield higher video views, like 11 p.m. on Monday and Thursday.\u0026nbsp;\u003c/p\u003e\u003cp\u003eThe best day to post on YouTube is Friday, followed by Thursday and Wednesday.\u0026nbsp;\u003c/p\u003e\u003cp\u003eAgain, Sunday is the worst day of the week to publish videos, and Saturday is also best avoided.\u0026nbsp;\u003c/p\u003e\u003cfigure class=\"kg-card kg-image-card\"\u003e\u003cimg src=\"https://lh7-us.googleusercontent.com/owWNpl1JU_nSGBooneZZ0RLlCwoPPTgwYrmGTHokS1S-K8zFFi81TMj15anK1DKx8F21DCpC-HVg7oTWPPi-ThJC3l69wjVAR5LKpIB_PgzH9nnTfB96TRjtm6b8d89XbIDXUKdt1yfZt9B1t5QMV_A\" class=\"kg-image\" alt=\"best day to post on YouTube\" loading=\"lazy\" width=\"1146\" height=\"1600\"\u003e\u003c/figure\u003e\u003cp\u003eRead our full guide to the\u0026nbsp;\u003ca href=\"https://buffer.com/resources/best-time-to-post-on-youtube/\"\u003e\u003cu\u003ebest time to post on YouTube\u003c/u\u003e\u003c/a\u003e\u0026nbsp;to see the optimal times for every day of the week, plus the best type of content to post.\u003c/p\u003e\u003ch2 id=\"the-best-time-to-post-on-x-formerly-twitter\"\u003eThe best time to post on X (formerly Twitter)\u003c/h2\u003e\u003cfigure class=\"kg-card kg-image-card\"\u003e\u003cimg src=\"https://lh7-us.googleusercontent.com/TnT-cFVBISvDxUiHIdrdKyzGX9SqGXvfJGja9CE_es0SVeocxRMRXG4WjG0ZgJhJrruQVfrjW3QhAIrr72TuCL2SAYxmAJBdeDC3U_Zl64dsx9A397cxkvKWz5UkU_K5OBcfbNBxfoZu9-hlpbiqLxY\" class=\"kg-image\" alt=\"best time to post on X (formerly Twitter)\" loading=\"lazy\" width=\"1000\" height=\"1600\"\u003e\u003c/figure\u003e\u003cp\u003eThe best time to post on Twitter is 11 a.m. on both Monday and Friday. This late-morning slot is also a safe bet for the rest of the workweek.\u0026nbsp;\u003c/p\u003e\u003cp\u003eOn weekdays, engagement rates on the platform now known as X pick up in the early mornings, peak around midday, and then drop off in the late afternoon as the workday ends.\u0026nbsp;\u003c/p\u003e\u003cp\u003eIt’s worth noting that of all the platforms, X is probably the best for sharing late-night or early-morning content. Posts shared on Sunday, Thursday, and Friday at midnight and Monday at 4 a.m. tend to see high engagement rates.\u003c/p\u003e\u003cp\u003eThe best day of the week to tweet is Monday, with Friday and Tuesday proving solid options, respectively. The worst day to tweet is Saturday, followed by Sunday.\u0026nbsp;\u003c/p\u003e\u003cfigure class=\"kg-card kg-image-card\"\u003e\u003cimg src=\"https://lh7-us.googleusercontent.com/LbbTyGKkJfy0M9H_xPzhWMQnpVcLhOG-2ZpVnMAqSmKOYgFNccl5bawa8Lkf8sujkOVhe6eydttfdUltRyaSciRKVS1jhLzwb6rIUE_hnFu4iQYfvktPNMPE0gDztDBFat2mHqoPq9MHsNWfpcsq7oM\" class=\"kg-image\" alt=\"best day of the week to tweet\" loading=\"lazy\" width=\"1146\" height=\"1600\"\u003e\u003c/figure\u003e\u003cp\u003eRead our full guide to the\u0026nbsp;\u003ca href=\"https://buffer.com/resources/best-time-to-post-on-twitter-x/\" rel=\"noreferrer\"\u003ebest time to post on X\u003c/a\u003e\u0026nbsp;to see the optimal times for every day of the week.\u003c/p\u003e\u003ch2 id=\"how-to-find-your-best-times-to-post-in-buffer\"\u003eHow to find\u0026nbsp;\u003cem\u003eyour\u003c/em\u003e\u0026nbsp;best times to post in Buffer\u003c/h2\u003e\u003cp\u003eI can’t promise that publishing your social media content at precisely these times will guarantee your success — if only it were that easy! It’s important to remember that every audience is different. Time slots that work for Buffer’s social media audience probably won’t work for my personal audience, and vice versa.\u003c/p\u003e\u003cp\u003eUsing your social media metrics to guide you can be a game-changer here. Some social media platforms, like Instagram and YouTube, will include high-engagement times in their native analytics. For the ones that don’t, you can do a bit of manual work by analyzing your best-performing posts to make some educated guesses on which times will work best for you.\u0026nbsp;\u003c/p\u003e\u003cp\u003eClick on the platform-specific guides I’ve linked above to find step-by-step instructions to help you access them all.\u003c/p\u003e\u003cp\u003eOf course, there is an easier way. Any\u0026nbsp;\u003ca href=\"https://buffer.com/library/social-media-analytics-tools/\"\u003e\u003cu\u003esocial media analytics tool\u003c/u\u003e\u003c/a\u003e\u0026nbsp;worth using will do the hard work for you. Buffer’s Analytics will crunch the numbers of all your historical data and recommend the following:\u003c/p\u003e\u003cul\u003e\u003cli\u003eThe best time/day of the week for you to post\u003c/li\u003e\u003cli\u003eThe best content format to post (image, video, text, or link)\u003c/li\u003e\u003cli\u003eHow often to post per day or week\u0026nbsp;\u003c/li\u003e\u003c/ul\u003e\u003cdiv class=\"kg-card kg-callout-card kg-callout-card-blue\"\u003e\u003cdiv class=\"kg-callout-emoji\"\u003e⚡\u003c/div\u003e\u003cdiv class=\"kg-callout-text\"\u003eBuffer Analytics is available in our paid plans for Facebook, Instagram, Twitter/X, and LinkedIn Pages. Our Answers feature can recommend the best days and times for Instagram posts and the best days to post for Facebook, Twitter/X, and LinkedIn Pages.\u0026nbsp;\u003c/div\u003e\u003c/div\u003e\u003cp\u003eTo find them:\u003c/p\u003e\u003col\u003e\u003cli\u003eEnsure the social network you want to analyze is connected to Buffer (here’s a\u0026nbsp;\u003ca href=\"https://support.buffer.com/article/564-connecting-your-channels-to-buffer\"\u003e\u003cu\u003eguide to connecting all our available channels\u003c/u\u003e\u003c/a\u003e). Note that if this channel has just been connected to Buffer, it may take about a week for us to gather all the required data.\u0026nbsp;\u003c/li\u003e\u003cli\u003eClick on the Head to the\u0026nbsp;\u003cstrong\u003eAnalytics\u003c/strong\u003e\u0026nbsp;tab at the top left.\u0026nbsp;\u003c/li\u003e\u003cli\u003eHere, you’ll find your\u0026nbsp;\u003cstrong\u003eAnalytics Overview\u003c/strong\u003e. You’ll see how your content has performed over the period you set with the date dropdown on the top right.\u003c/li\u003e\u003c/ol\u003e\u003cfigure class=\"kg-card kg-image-card\"\u003e\u003cimg src=\"https://lh7-us.googleusercontent.com/j8Fcff7jocdW3bdOSUDU8A0ewMJUSPDtL2__3szz-q6HbxKHMg2DeFoQ4kdroT0PNE_onQm-ShCCdXOUC_LNhq4i3XRGfPvVZ565__PJionLbQ3QzrOGxzUenmjrQi7znhWnt97atmPBJFp6agSaHnY\" class=\"kg-image\" alt=\"\" loading=\"lazy\" width=\"900\" height=\"580\"\u003e\u003c/figure\u003e\u003cp\u003e4. Choose the platform you want answers for in the column on the left.\u003c/p\u003e\u003cp\u003e5. Click on the\u0026nbsp;\u003cstrong\u003eAnswers\u003c/strong\u003e\u0026nbsp;tab. You’ll find all of the recommendations I mentioned above in this window.\u0026nbsp;\u003c/p\u003e\u003cfigure class=\"kg-card kg-image-card\"\u003e\u003cimg src=\"https://lh7-us.googleusercontent.com/8hFJkeoXbNAOtkqI8os_mdGxJg8VqffiCx0h9DaV_W0wjuifAPlJ_5_nsP7mOo7foVUUvRxA9OY1CVA1gWSbO9Zw7R0ewMFtd3BjmTtCT07_bTRijtq2K36WZiT2_sR4Mjuagx8v-a-sENfkiN24EYE\" class=\"kg-image\" alt=\"\" loading=\"lazy\" width=\"900\" height=\"580\"\u003e\u003c/figure\u003e\u003ch2 id=\"timing-matters-%E2%80%94-but-it-isnt-everything\"\u003eTiming matters — but it isn't everything\u003c/h2\u003e\u003cp\u003eAs touched on above, timing can help your content performance, but it's not the magic bullet that will have your content going viral.\u003c/p\u003e\u003cp\u003ePosting at the best times on your chosen platforms is an easy box to tick, but your time and energy are best spent on making sure your content resonates with your target audience and will nudge you toward your social media goals.\u003c/p\u003e\u003cp\u003eNot sure where to begin? Here's our guide to building a solid\u0026nbsp;\u003ca href=\"https://buffer.com/library/social-media-marketing-strategy/\" rel=\"noreferrer\"\u003esocial media strategy from scratch\u003c/a\u003e\u0026nbsp;—\u0026nbsp;along with a template to get you started!\u003c/p\u003e\u003cp\u003eWhat have you found most helpful when determining\u0026nbsp;\u003cem\u003eyour\u003c/em\u003e\u0026nbsp;best time to post on social media? Let us know @buffer on all our social media accounts!\u003c/p\u003e","comment_id":"66ec14e9f19b1600012e444a","feature_image":"https://buffer.com/resources/content/images/2024/09/best-time-to-post-on-social-media.png","featured":true,"visibility":"public","created_at":"2024-09-19T12:11:21.000+00:00","updated_at":"2024-12-23T13:52:51.000+00:00","published_at":"2024-09-23T18:00:37.000+00:00","custom_excerpt":"We pored over millions of posts on Instagram, Facebook, Twitter, YouTube, TikTok, and LinkedIn to pinpoint when the best-performing content was published.","codeinjection_head":null,"codeinjection_foot":null,"custom_template":null,"canonical_url":null,"tags":[{"id":"5e9924ab4280f300389c818e","name":"Social Media Marketing","slug":"social-media-marketing","description":"A collection of posts on Social Media Marketing","feature_image":null,"visibility":"public","meta_title":null,"meta_description":null,"og_image":null,"og_title":null,"og_description":null,"twitter_image":null,"twitter_title":null,"twitter_description":null,"codeinjection_head":null,"codeinjection_foot":null,"canonical_url":null,"accent_color":null,"url":"https://buffer.com/resources/social-media-marketing/"},{"id":"5e9924ab4280f300389c8193","name":"Content Marketing","slug":"content-2","description":"A collection of posts on Content Marketing","feature_image":null,"visibility":"public","meta_title":null,"meta_description":null,"og_image":null,"og_title":null,"og_description":null,"twitter_image":null,"twitter_title":null,"twitter_description":null,"codeinjection_head":null,"codeinjection_foot":null,"canonical_url":null,"accent_color":null,"url":"https://buffer.com/resources/content-2/"},{"id":"5eb1333f0425de0039a5e5f8","name":"Flow","slug":"flow","description":"Real-life marketing stories, trends, and strategies from social media’s most engaging brands. Find out what social media strategies are working today and how to drive meaningful engagement, activity, and results from social media.","feature_image":"https://buffer.com/resources/content/images/2020/06/flow.svg","visibility":"public","meta_title":null,"meta_description":null,"og_image":null,"og_title":null,"og_description":null,"twitter_image":null,"twitter_title":null,"twitter_description":null,"codeinjection_head":null,"codeinjection_foot":null,"canonical_url":null,"accent_color":null,"url":"https://buffer.com/resources/flow/"}],"authors":[{"id":"64da7f17707c76000140021e","name":"Kirsti Lang","slug":"kirsti","profile_image":"https://buffer.com/resources/content/images/2024/10/Headshots-on-brand-colors--1-.png","cover_image":null,"bio":"Kirsti is a journalist turned content marketer based in Cape Town, South Africa. Her work has appeared in publications like Women's Health, Harper's Bazaar, Runner's World, Red, and Sheerluxe.","website":"https://kirstilang.start.page/","location":"Senior Content Writer @ Buffer","facebook":null,"twitter":"@KirstiLang","meta_title":null,"meta_description":null,"url":"https://buffer.com/resources/author/kirsti/"}],"primary_author":{"id":"64da7f17707c76000140021e","name":"Kirsti Lang","slug":"kirsti","profile_image":"https://buffer.com/resources/content/images/2024/10/Headshots-on-brand-colors--1-.png","cover_image":null,"bio":"Kirsti is a journalist turned content marketer based in Cape Town, South Africa. Her work has appeared in publications like Women's Health, Harper's Bazaar, Runner's World, Red, and Sheerluxe.","website":"https://kirstilang.start.page/","location":"Senior Content Writer @ Buffer","facebook":null,"twitter":"@KirstiLang","meta_title":null,"meta_description":null,"url":"https://buffer.com/resources/author/kirsti/"},"primary_tag":{"id":"5e9924ab4280f300389c818e","name":"Social Media Marketing","slug":"social-media-marketing","description":"A collection of posts on Social Media Marketing","feature_image":null,"visibility":"public","meta_title":null,"meta_description":null,"og_image":null,"og_title":null,"og_description":null,"twitter_image":null,"twitter_title":null,"twitter_description":null,"codeinjection_head":null,"codeinjection_foot":null,"canonical_url":null,"accent_color":null,"url":"https://buffer.com/resources/social-media-marketing/"},"url":"https://buffer.com/resources/best-time-to-post-social-media/","excerpt":"We pored over millions of posts on Instagram, Facebook, Twitter, YouTube, TikTok, and LinkedIn to pinpoint when the best-performing content was published.","reading_time":10,"access":true,"comments":false,"og_image":null,"og_title":null,"og_description":null,"twitter_image":null,"twitter_title":null,"twitter_description":null,"meta_title":"The Best Time to Post on Social Media in 2025: Every Major Platform","meta_description":"We pored over millions of social media posts to pinpoint when the best-performing content was published.","email_subject":null,"frontmatter":null,"feature_image_alt":"Best Time to Post on Social Media","feature_image_caption":null},"relatedArticlesData":[{"id":"65c9d9e9e30da70001dafb3a","uuid":"13d073e1-7e5b-4751-a577-6bbbcf557ecf","title":"When is the Best Time to Post on YouTube? We Analyzed 1 Million Videos to Find Out","slug":"best-time-to-post-on-youtube","html":"\u003cp\u003eSo many factors contribute to the success of your videos on YouTube: your video title, thumbnail, \u003ca href=\"https://buffer.com/resources/youtube-seo/?utm_content=buffer160c0\u0026amp;utm_medium=social\u0026amp;utm_source=linkedin.com\u0026amp;utm_campaign=buffer\"\u003eYouTube SEO\u003c/a\u003e, and (perhaps most importantly) the quality of your content.\u003c/p\u003e\u003cp\u003eIt’s a lot to consider, and it’s often not easy to pinpoint what will resonate with your YouTube subscribers the most.\u003c/p\u003e\u003cp\u003eBut thanks to our analysis of more than 1 million videos shared on YouTube, we can offer a little more concrete guidance on at least one of those factors:\u0026nbsp;\u003cstrong\u003ethe best time to post on YouTube\u003c/strong\u003e.\u003c/p\u003e\u003cp\u003eAs we’ll get into later on, this is not a magic bullet for content success — the factors I mentioned above have an outsized impact. But compared to all the work that goes into the rest of these processes, posting your YouTube videos and YouTube shorts when you’re most likely to get views is an easy box to tick. And it could give your content the boost it deserves.\u003c/p\u003e\u003cp\u003eIn our analysis, we compared the median views of more than a million videos shared at different times. This helped us pinpoint patterns in the posting times with the highest video views, which we recommend as the best time to post on YouTube.\u003c/p\u003e\u003cp\u003eOf course, these are general recommendations — in this article, I'll also walk you through how to figure out the best time to post on YouTube for \u003cem\u003eyour\u003c/em\u003e audience, whether you’re a marketer, casual content creator, or full-time YouTuber.\u003c/p\u003e\u003cfigure class=\"kg-card kg-embed-card\"\u003e\u003ciframe width=\"200\" height=\"113\" src=\"https://www.youtube.com/embed/tVk78cgwjQc?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen=\"\" title=\"The Best Time to Post on YouTube — 1 Million Videos + Shorts Analyzed ⚡️\"\u003e\u003c/iframe\u003e\u003c/figure\u003e\n\u003c!--kg-card-begin: html--\u003e\n\u003cdiv style=\"background: none repeat scroll 0 0 #f7f9fe; margin-bottom: 18px; border: 1px solid #168eea; padding: 24px;\"\u003e\n \u003ch4 style=\"padding-bottom:8px;\"\u003eJump to a section:\u003c/h4\u003e\n\u003cul\u003e\n \u003cli\u003e\u003ca href=\"#the-best-time-to-post-on-youtube\"\u003eThe best time to post on YouTube\u003c/a\u003e\u003c/li\u003e\n \u003cli\u003e\u003ca href=\"#the-best-time-to-post-on-youtube-daily-at-a-glance\"\u003eThe best time to post on YouTube daily at a glance\u003c/a\u003e\u003c/li\u003e\n \u003cli\u003e\u003ca href=\"#the-best-and-worst-days-to-post-on-youtube\"\u003eThe best and worst days to post on YouTube\u003c/a\u003e\u003c/li\u003e\n \u003cli\u003e\u003ca href=\"#the-best-time-to-post-youtube-shorts\"\u003eThe best time to post YouTube Shorts\u003c/a\u003e\u003c/li\u003e\n \u003cli\u003e\u003ca href=\"#finding-the-best-time-for-you-to-post-youtube-videos-and-shorts\"\u003eFinding the best time for you to post YouTube videos and Shorts\u003c/a\u003e\u003c/li\u003e\n\u003c/ul\u003e\n\u003c/div\u003e\n\u003c!--kg-card-end: html--\u003e\n\u003ch2 id=\"the-best-time-to-post-on-youtube\"\u003e\u003cstrong\u003eThe best time to post on YouTube\u003c/strong\u003e\u003c/h2\u003e\u003cp\u003eThe best time to post on YouTube overall is \u003cstrong\u003eWednesday at 4 p.m\u003c/strong\u003e. — we found that videos shared at that time tended to get the highest number of views. Other posting times that got high views are \u003cstrong\u003eThursday at 4 p.m.\u003c/strong\u003e and \u003cstrong\u003eMonday at 4 p.m.\u003c/strong\u003e\u003c/p\u003e\u003cp\u003e\u003cstrong\u003e🌞\u003c/strong\u003e Generally speaking, videos shared between 3 p.m. and 5 p.m. on weekdays tended to get the most views.\u003c/p\u003e\u003cfigure class=\"kg-card kg-image-card\"\u003e\u003cimg src=\"https://buffer.com/resources/content/images/2025/02/best-time-to-post-on-youtube-graph--1-.png\" class=\"kg-image\" alt=\"a heatmap graph that shows the best time to post on YouTube\" loading=\"lazy\" width=\"1080\" height=\"1350\" srcset=\"https://buffer.com/resources/content/images/size/w600/2025/02/best-time-to-post-on-youtube-graph--1-.png 600w, https://buffer.com/resources/content/images/size/w1000/2025/02/best-time-to-post-on-youtube-graph--1-.png 1000w, https://buffer.com/resources/content/images/2025/02/best-time-to-post-on-youtube-graph--1-.png 1080w\" sizes=\"(min-width: 720px) 720px\"\u003e\u003c/figure\u003e\u003cp\u003eIn the heatmap graph above, the darkest slots represent the time slots with the highest video views (the best time to post on YouTube) while the lighter blocks are the time slots with the lowest video views (the upload times probably best avoided).\u003c/p\u003e\u003cp\u003eYou’ll see that audience behavior is pretty predictable, given that most YouTube users are working age —\u0026nbsp; \u003cstrong\u003emore than 40% of YouTube users are between the ages of 25 and 44\u003c/strong\u003e,\u0026nbsp;\u003ca href=\"https://www.statista.com/statistics/1287137/youtube-global-users-age-gender-distribution/\"\u003eper Statista.\u003c/a\u003e\u003c/p\u003e\u003cp\u003eThese peak hours suggest that most YouTube users prefer to watch videos later in the day as their workday draws to a close, when they have time to watch longer videos. Views on videos posted earlier in the mornings tend to be lower, though views start to climb during midmornings, lunch breaks, and late afternoon and evening.\u003c/p\u003e\u003cp\u003eThe\u0026nbsp;\u003cstrong\u003eworst times to post on YouTube\u003c/strong\u003e\u0026nbsp;are generally\u0026nbsp;\u003cstrong\u003ebetween 3 a.m. and 5 a.m.\u003c/strong\u003e, when most viewers are asleep.\u003c/p\u003e\u003cp\u003eThat said, there still are some good times to post videos on YouTube on the other days of the week that shouldn’t be overlooked.\u003c/p\u003e\u003cp\u003eHere’s a closer look at the best time to post on YouTube for each day of the week.\u003c/p\u003e\u003cp\u003e🌍\u0026nbsp;\u003cstrong\u003eWait, what time zone?\u003c/strong\u003e To make this data easier to understand, our data scientist Bufferoo has done some mathematical magic to make the recommended time zones universally applicable. In other words, no need to convert. Whether you're in EST (Eastern Standard Time), PST (Pacific Standard Time), or IST (Indian Standard Time), the times apply to you.\u003c/p\u003e\u003ch2 id=\"at-a-glance-the-best-time-to-post-on-youtube\"\u003eAt a glance: The best time to post on YouTube\u003c/h2\u003e\u003cp\u003eOn most days of the week, anywhere between 3 p.m. and 5 p.m. is a great time to post on YouTube. Here are the best times for every day of the week:\u003c/p\u003e\u003cul\u003e\u003cli\u003eMonday: 4 p.m.\u003c/li\u003e\u003cli\u003eTuesday: 3 p.m.\u003c/li\u003e\u003cli\u003eWednesday: 4 p.m.\u003c/li\u003e\u003cli\u003eThursday: 4 p.m.\u003c/li\u003e\u003cli\u003eFriday: 3 p.m.\u003c/li\u003e\u003cli\u003eSaturday: 5 p.m.\u003c/li\u003e\u003cli\u003eSunday: 3 p.m.\u003c/li\u003e\u003c/ul\u003e\u003ch2 id=\"the-best-time-to-post-on-youtube-on-monday\"\u003eThe best time to post on YouTube on Monday\u003c/h2\u003e\u003cp\u003e\u003cstrong\u003eThe best time to post on YouTube on Monday is 4 p.m\u003c/strong\u003e., followed by 3 p.m. and 5 p.m., according to our data. YouTube content uploaded at 4 p.m. on Mondays saw the third-highest median views all week, making Monday afternoons an excellent time to post videos.\u003c/p\u003e\u003ch2 id=\"the-best-time-to-post-on-youtube-on-tuesday\"\u003eThe best time to post on YouTube on Tuesday\u003c/h2\u003e\u003cp\u003e\u003cstrong\u003eThe best time to post on YouTube on Tuesday is 3 p.m.\u003c/strong\u003e, with other peak slots at 4 p.m., then 5 p.m. As is the case with Monday, late afternoon posting times tend to be when YouTube videos get the most views.\u003c/p\u003e\u003ch2 id=\"the-best-time-to-post-on-youtube-on-wednesday\"\u003eThe best time to post on YouTube on Wednesday\u003c/h2\u003e\u003cp\u003e\u003cstrong\u003eThe best time to post on YouTube on Wednesday is at 4 p.m.\u003c/strong\u003e, followed by 3 p.m. and 5 p.m. YouTube videos posted at 4 p.m. on Wednesdays saw the highest median views of the entire week, our data found, making it the best time to post on YouTube overall. If you're looking for an excellent time to post on YouTube this is it — it's a must for your YouTube posting schedule.\u003c/p\u003e\u003ch2 id=\"the-best-time-to-post-on-youtube-on-thursday\"\u003eThe best time to post on YouTube on Thursday\u003c/h2\u003e\u003cp\u003e\u003cstrong\u003eThe best time to post on YouTube on Thursday is 4 p.m.\u003c/strong\u003e, followed by (you guessed it) 3 p.m., and 5 p.m., respectively. Videos uploaded on Thursdays at 4 p.m. saw the second-highest median views of the week, making it a great slot for your YouTube posting schedule.\u003c/p\u003e\u003ch2 id=\"the-best-time-to-post-on-youtube-on-friday\"\u003eThe best time to post on YouTube on Friday\u003c/h2\u003e\u003cp\u003e\u003cstrong\u003eThe best time to post on YouTube on Friday is between 3 p.m. and 5 p.m.\u003c/strong\u003e The time slot with the highest views was 3 p.m., with other peak slots at 4 p.m., then 5 p.m.\u003c/p\u003e\u003ch2 id=\"the-best-time-to-post-on-youtube-on-saturday\"\u003eThe best time to post on YouTube on Saturday\u003c/h2\u003e\u003cp\u003e\u003cstrong\u003eThe best time to post YouTube videos on Saturday is in the late afternoon, at 5 p.m\u003c/strong\u003e., then 3 p.m., then 4 p.m. That said, Saturday is a slower day on the platform, so, if you can, it might be best to keep Saturday off your posting schedule.\u003c/p\u003e\u003ch2 id=\"the-best-time-to-post-on-youtube-on-sunday\"\u003eThe best time to post on YouTube on Sunday\u003c/h2\u003e\u003cp\u003eThe best time to post on YouTube on Sunday is in line with the rest of the week: 3 p.m. is the best slot, with other peak hours at 4 p.m., then 5 p.m. However, Sunday is the worst day of the week to post on YouTube — our analysis showed that videos shared on Sundays tended to get lower views than the rest of the week.\u003c/p\u003e\u003ch2 id=\"the-best-and-worst-days-to-post-on-youtube\"\u003eThe best and worst days to post on YouTube\u003c/h2\u003e\u003cfigure class=\"kg-card kg-image-card\"\u003e\u003cimg src=\"https://buffer.com/resources/content/images/2025/02/best-day-to-post-on-youtube-graph--1-.png\" class=\"kg-image\" alt=\"a bar graph that shows the best and worst days to post on YouTube\" loading=\"lazy\" width=\"1080\" height=\"1350\" srcset=\"https://buffer.com/resources/content/images/size/w600/2025/02/best-day-to-post-on-youtube-graph--1-.png 600w, https://buffer.com/resources/content/images/size/w1000/2025/02/best-day-to-post-on-youtube-graph--1-.png 1000w, https://buffer.com/resources/content/images/2025/02/best-day-to-post-on-youtube-graph--1-.png 1080w\" sizes=\"(min-width: 720px) 720px\"\u003e\u003c/figure\u003e\u003cp\u003eThe best days of the week to post on YouTube are Wednesday, Thursday, or Friday. According to our data, those three posting days are tied for median video views. For best results, publish YouTube videos between 3 and 5 p.m. on these days.\u003c/p\u003e\u003cp\u003eSunday is the worst day of the week to post YouTube videos, followed by Saturday. Videos posted on weekends tend to get lower views than the rest of the week, so it could be worthwhile experimenting with a weekday-only posting schedule.\u003c/p\u003e\u003cdiv class=\"kg-card kg-callout-card kg-callout-card-blue\"\u003e\u003cdiv class=\"kg-callout-emoji\"\u003e🌏\u003c/div\u003e\u003cdiv class=\"kg-callout-text\"\u003eJust as there’s no one-size-fits-all best time to post, there’s no single best time to post across all social platforms, either. Here’s the\u0026nbsp;\u003ca href=\"https://buffer.com/library/when-is-the-best-time-to-post-on-instagram/\"\u003ebest time to post on Instagram\u003c/a\u003e, the\u0026nbsp;\u003ca href=\"https://buffer.com/library/best-time-to-post-on-tiktok/\"\u003ebest time to post on TikTok\u003c/a\u003e, the\u0026nbsp;\u003ca href=\"https://buffer.com/library/best-time-to-post-on-facebook/\"\u003ebest time to post on Facebook\u003c/a\u003e, and the\u0026nbsp;\u003ca href=\"https://buffer.com/library/best-time-to-post-on-linkedin/\"\u003ebest time to post on LinkedIn\u003c/a\u003e.\u003c/div\u003e\u003c/div\u003e\u003ch2 id=\"the-best-time-to-post-youtube-shorts\"\u003e\u003cstrong\u003eThe best time to post YouTube Shorts\u003c/strong\u003e\u003c/h2\u003e\u003cp\u003eThe best time to post YouTube Shorts is Wednesday at 4 p.m., with 4 p.m. on Thursday and 4 p.m. on Monday coming a close second and third, respectively.\u003c/p\u003e\u003cp\u003eOur dataset weighed the median views of all YouTube videos, including YouTube Shorts, so the graphs and data in this article apply to both long-form videos and YouTube Shorts. So, you can safely post YouTube Shorts during the time slots mentioned above, too.\u003c/p\u003e\u003cdiv class=\"kg-card kg-callout-card kg-callout-card-pink\"\u003e\u003cdiv class=\"kg-callout-emoji\"\u003e⚡\u003c/div\u003e\u003cdiv class=\"kg-callout-text\"\u003eGive your YouTube Shorts the best possible chance of success by scheduling them to go live at peak viewing times with Buffer.\u0026nbsp;\u003ca href=\"https://buffer.com/youtube\"\u003eSign up (for free!) here ➡️\u003c/a\u003e\u003c/div\u003e\u003c/div\u003e\u003ch2 id=\"finding-your-best-time-to-post-on-youtube\"\u003e\u003cstrong\u003eFinding \u003cem\u003eyour\u003c/em\u003e best time to post on YouTube\u003c/strong\u003e\u003c/h2\u003e\u003cp\u003eAs we often share on this blog, every audience is different. Videos with the most views are generally uploaded in the timeslots above —\u0026nbsp;but they may not be the right fit for your audience and their behavior.\u003c/p\u003e\u003cp\u003eSo, your best time to post on YouTube might be slightly different to what we've shared here. Your YouTube posting schedule, like all things in\u0026nbsp;\u003ca href=\"https://buffer.com/library/category/content-marketing/\"\u003econtent marketing\u003c/a\u003e, has to be finetuned and figured out for your specific audience. But how do you do that?\u003c/p\u003e\u003cp\u003eThe good news is that YouTube Analytics makes this pretty easy. Their metrics are extensive and updated in real-time. Here, you’ll get a good sense of when to post videos for your target audience — if you know where to look.\u003c/p\u003e\u003cp\u003eHere’s a step-by-step guide.\u003c/p\u003e\u003ch3 id=\"1-go-to-youtube-studio\"\u003e\u003cstrong\u003e1. Go to YouTube Studio\u003c/strong\u003e\u003c/h3\u003e\u003cp\u003eFirst up, head over to YouTube Studio. While there are several routes via your YouTube channel when logged in, it’s easiest to head straight to\u0026nbsp;\u003ca href=\"http://studio.youtube.com/\"\u003estudio.youtube.com\u003c/a\u003e.\u003c/p\u003e\u003cp\u003eIf you’re just starting, it’s worth familiarizing yourself with the tool (here’s\u0026nbsp;\u003ca href=\"https://buffer.com/library/how-to-use-youtube-studio/\"\u003ehow to use YouTube Studio\u003c/a\u003e\u0026nbsp;for newbies). In a nutshell, YouTube Studio is your channel's control room, where you’ll go to upload your videos and shorts, keep on top of your subscribers and comments, manage monetization, and monitor your video performance.\u003c/p\u003e\u003cfigure class=\"kg-card kg-image-card\"\u003e\u003cimg src=\"https://buffer.com/resources/content/images/2025/02/best-time-to-post-on-YouTube-analytics2.png\" class=\"kg-image\" alt=\"A view of Buffer's YouTube analytics\" loading=\"lazy\" width=\"2000\" height=\"1125\" srcset=\"https://buffer.com/resources/content/images/size/w600/2025/02/best-time-to-post-on-YouTube-analytics2.png 600w, https://buffer.com/resources/content/images/size/w1000/2025/02/best-time-to-post-on-YouTube-analytics2.png 1000w, https://buffer.com/resources/content/images/size/w1600/2025/02/best-time-to-post-on-YouTube-analytics2.png 1600w, https://buffer.com/resources/content/images/size/w2400/2025/02/best-time-to-post-on-YouTube-analytics2.png 2400w\" sizes=\"(min-width: 720px) 720px\"\u003e\u003c/figure\u003e\u003ch3 id=\"2-check-out-your-youtube-analytics\"\u003e\u003cstrong\u003e2. Check out your YouTube analytics\u003c/strong\u003e\u003c/h3\u003e\u003cp\u003eOf all the native\u0026nbsp;\u003ca href=\"https://buffer.com/library/social-media-analytics-tools/\"\u003esocial media analytics tools\u003c/a\u003e, YouTube Studio is one of the best. Not only does it offer you a wealth of stats and numbers, but it also does an excellent job of helping you understand and take action from all those metrics.\u003c/p\u003e\u003cp\u003eTo access all this good stuff, click on the\u0026nbsp;\u003cstrong\u003eAnalytics\u003c/strong\u003e\u0026nbsp;tab on the left-hand side of your screen. Here, you’ll find your YouTube analytics\u0026nbsp;\u003cstrong\u003eOverview\u003c/strong\u003e, with insights into your overall viewership, watch time, subscriber growth, engagement metrics, and more.\u003c/p\u003e\u003cp\u003eVisiting this space should be a regular task on your social media marketing checklist.\u003c/p\u003e\u003cfigure class=\"kg-card kg-image-card\"\u003e\u003cimg src=\"https://buffer.com/resources/content/images/2025/02/best-time-to-post-on-youtube-analytics1.png\" class=\"kg-image\" alt=\"A view of Buffer's YouTube analytics\" loading=\"lazy\" width=\"2000\" height=\"1125\" srcset=\"https://buffer.com/resources/content/images/size/w600/2025/02/best-time-to-post-on-youtube-analytics1.png 600w, https://buffer.com/resources/content/images/size/w1000/2025/02/best-time-to-post-on-youtube-analytics1.png 1000w, https://buffer.com/resources/content/images/size/w1600/2025/02/best-time-to-post-on-youtube-analytics1.png 1600w, https://buffer.com/resources/content/images/size/w2400/2025/02/best-time-to-post-on-youtube-analytics1.png 2400w\" sizes=\"(min-width: 720px) 720px\"\u003e\u003c/figure\u003e\u003ch3 id=\"3-navigate-to-%E2%80%98audience%E2%80%99\"\u003e\u003cstrong\u003e3. Navigate to ‘Audience’\u003c/strong\u003e\u003c/h3\u003e\u003cp\u003eThis is where things get interesting. In YouTube Studio’s\u0026nbsp;\u003cstrong\u003eAudience\u003c/strong\u003e\u0026nbsp;tab (at the top of the screen), you can dig into some fascinating info about your audience as a whole —\u0026nbsp;not just your subscribers.\u003c/p\u003e\u003cp\u003eYou’ll find insights into things like which videos are growing your audience (definitely a set of metrics to pay attention to if your goal is to grow your YouTube channel), a host of audience demographics like location, age, and gender, as well as the type of content your audience usually watches on YouTube (YouTube Shorts, Lives, or longer videos).\u003c/p\u003e\u003cp\u003eBut when it comes to the best time to post on YouTube \u003cem\u003efor you\u003c/em\u003e, the most helpful analytics segment is\u0026nbsp;'\u003cstrong\u003eWhen your viewers are on YouTube\u003c/strong\u003e.' To find this graph, scroll down a bit on the Audience tab.\u003c/p\u003e\u003cfigure class=\"kg-card kg-image-card\"\u003e\u003cimg src=\"https://buffer.com/resources/content/images/2025/02/best-time-to-post-on-YouTube-analytics-graph.png\" class=\"kg-image\" alt=\"A heatmap graph showing Buffer'sd YouTube viewer's most active times on the platform\" loading=\"lazy\" width=\"629\" height=\"485\" srcset=\"https://buffer.com/resources/content/images/size/w600/2025/02/best-time-to-post-on-YouTube-analytics-graph.png 600w, https://buffer.com/resources/content/images/2025/02/best-time-to-post-on-YouTube-analytics-graph.png 629w\"\u003e\u003c/figure\u003e\u003cp\u003eHere, you’ll find a unique heat map \u003cstrong\u003eset in your local time\u003c/strong\u003e, indicating the specific times your audience is on YouTube. As with Buffer’s graphs, their most active times will be in the darkest purple and the least active times in the lightest purple. These slots are a great indicator of the best time to post on YouTube for your target audience.\u003c/p\u003e\u003cp\u003eYou’ll see in the screenshot above that Buffer’s YouTube audience is most active around 5 p.m. on weekdays.\u003c/p\u003e\u003cp\u003eIt’s well worth checking on these numbers regularly. The data applies to the last 28 days, so peak times may shift periodically.\u003c/p\u003e\u003ch2 id=\"your-checklist-for-high-performing-youtube-videos-and-youtube-shorts\"\u003e\u003cstrong\u003eYour checklist for high-performing YouTube videos and YouTube Shorts\u003c/strong\u003e\u003c/h2\u003e\u003cp\u003eWhile it might offer your channel a little boost to upload YouTube videos at the best time to post, it’s not the be-all and end-all. There are many factors to consider to give your videos the best chance of success.\u003c/p\u003e\u003cp\u003eFor more guidance on this, check out our guide to\u0026nbsp;\u003ca href=\"https://buffer.com/resources/get-more-subscribers-on-youtube/\"\u003egetting more subscribers on YouTube\u003c/a\u003e. Here’s a quick cheat sheet to get you started:\u003c/p\u003e\u003cp\u003e\u003cstrong\u003e1. Optimize your channel:\u003c/strong\u003e\u0026nbsp;Make sure you have unique, high-quality channel art (a profile picture, banner image, and video watermark), write a comprehensive channel description, and create a video spotlight or trailer for your channel.\u003c/p\u003e\u003cp\u003e\u003cstrong\u003e2. Get to grips with the YouTube algorithm:\u003c/strong\u003e\u0026nbsp;The YouTube algorithm determines how your YouTube content is ranked in the platform’s various feeds. It weighs specific signals —\u0026nbsp;like views, watch time, engagement, and more, to pinpoint how valuable your video content is and who to show it to. Here’s our guide to the\u0026nbsp;\u003ca href=\"https://buffer.com/resources/youtube-algorithm/\"\u003eYouTube algorithm\u003c/a\u003e\u0026nbsp;and\u0026nbsp;\u003ca href=\"https://buffer.com/resources/youtube-shorts-algorithm/\"\u003eYouTube Short’s algorithm\u003c/a\u003e\u0026nbsp;to walk you through it.\u003c/p\u003e\u003cp\u003e\u003cstrong\u003e3. Tap into YouTube SEO:\u003c/strong\u003e\u0026nbsp;YouTube is owned by Google, and its search algorithm works similarly. Conduct keyword research with a search engine optimization (\u003ca href=\"https://buffer.com/library/free-seo-tools/\"\u003eSEO) tool\u003c/a\u003e, and make sure you use those keywords in your channel description, video title, and video description.\u003c/p\u003e\u003cp\u003e\u003cstrong\u003e4. Create thumbnails that stop the scroll:\u003c/strong\u003e\u0026nbsp;\u003ca href=\"https://buffer.com/resources/youtube-thumbnails/?utm_content=buffer5e6dc\u0026amp;utm_medium=social\u0026amp;utm_source=linkedin.com\u0026amp;utm_campaign=buffer\"\u003eYouTube thumbnails\u003c/a\u003e can make or break the success of your YouTube video.\u0026nbsp;\u003ca href=\"https://www.bestseocompanies.com/blog/youtube-thumbnails/\"\u003eStudies\u003c/a\u003e\u0026nbsp;have shown that YouTube creators with thumbnails that feature faces and emotions, are colorful, and contain branding or text generally perform better.\u003c/p\u003e\u003cp\u003e\u003cstrong\u003e5. Deliver value upfront:\u003c/strong\u003e\u0026nbsp;There's no point in uploading videos at the best time to post on YouTube if your audience is going to close the video within a few seconds. You've caught their attention, now make sure you hold it. Ditch long, winding intros and start delivering on your video’s promise from the get-go to capture viewers’ attention.\u003c/p\u003e\u003cp\u003e\u003cstrong\u003e6. Use pattern interrupts:\u003c/strong\u003e\u0026nbsp;Talking-head videos get real boring, real fast. Keep your viewers engaged with subtle edits that keep things interesting — think text, transitions, b-roll footage, animations, stickers, and more.\u003c/p\u003e\u003cp\u003e\u003cstrong\u003e7. Start a series:\u003c/strong\u003e\u0026nbsp;Give your audience a reason to keep coming back to your channel. Build successful videos out into a series, and, if it makes sense for your audience, deliver the next installment at regular intervals (use this 'best time to post on YouTube' guide to create your posting schedule if you're not sure when will work best).\u003c/p\u003e\u003cp\u003e\u003cstrong\u003e8. Don’t sleep on YouTube Shorts:\u003c/strong\u003e\u0026nbsp;With more than 70 billion views daily, YouTube’s answer to TikTok and\u0026nbsp;\u003ca href=\"https://buffer.com/resources/instagram-reels-small-business/\"\u003eInstagram Reels\u003c/a\u003e\u0026nbsp;can be a brilliant way to draw in new subscribers. Here are\u0026nbsp;\u003ca href=\"https://buffer.com/resources/youtube-shorts-ideas/\"\u003e15+ YouTube Shorts Ideas For Your Next Video\u003c/a\u003e\u0026nbsp;to get you started.\u003c/p\u003e\u003cp\u003e\u003cstrong\u003e9. Post consistently:\u003c/strong\u003e\u0026nbsp;Whether it’s a video or a short, keep your YouTube channel as active as possible with a consistent posting schedule. All social media platform algorithms reward their creators for consistency, YouTube included. A\u0026nbsp;\u003ca href=\"https://buffer.com/resources/social-media-calendar-template/\"\u003esocial media content calendar\u003c/a\u003e\u0026nbsp;is a must-have to help you maintain your chosen cadence of quality content creation.\u003c/p\u003e\u003cp\u003e\u003cstrong\u003e10. Engage with your audience:\u003c/strong\u003e\u0026nbsp;Replying to and liking viewer comments is table stakes. Go the extra mile and screenshot their comments to feature in videos, encourage discussion by asking questions in your scripts, and moderate your comments to keep your community safe and healthy. You could even ask them when they're most likely to watch videos, to help you pinpoint your best time to post on YouTube.\u003c/p\u003e\u003cp\u003e\u003cstrong\u003e11. Keep going:\u003c/strong\u003e\u0026nbsp;YouTube success is a marathon, not a sprint. Don’t expect virality with your first video—it will probably need some work! And don't expect leveraging the best time to post on YouTube to do all the work for you. Take the pressure off and know that your content and video quality are improving with each upload. Stick with it, pay attention to content performance, and subscribers will come.\u003c/p\u003e","comment_id":"65c9d9e9e30da70001dafb3a","feature_image":"https://buffer.com/resources/content/images/2025/02/best-time-to-post-on-youtube-main.png","featured":true,"visibility":"public","created_at":"2024-02-12T08:42:17.000+00:00","updated_at":"2025-02-25T11:02:14.000+00:00","published_at":"2025-02-25T11:00:00.000+00:00","custom_excerpt":"Videos and shorts posted on these days and at these times tend to get higher views.","codeinjection_head":null,"codeinjection_foot":null,"custom_template":null,"canonical_url":null,"authors":[{"id":"64da7f17707c76000140021e","name":"Kirsti Lang","slug":"kirsti","profile_image":"https://buffer.com/resources/content/images/2024/10/Headshots-on-brand-colors--1-.png","cover_image":null,"bio":"Kirsti is a journalist turned content marketer based in Cape Town, South Africa. Her work has appeared in publications like Women's Health, Harper's Bazaar, Runner's World, Red, and Sheerluxe.","website":"https://kirstilang.start.page/","location":"Senior Content Writer @ Buffer","facebook":null,"twitter":"@KirstiLang","meta_title":null,"meta_description":null,"url":"https://buffer.com/resources/author/kirsti/"}],"tags":[{"id":"6398c0e483cbc3003d4d320c","name":"YouTube","slug":"youtube","description":null,"feature_image":null,"visibility":"public","meta_title":null,"meta_description":null,"og_image":null,"og_title":null,"og_description":null,"twitter_image":null,"twitter_title":null,"twitter_description":null,"codeinjection_head":null,"codeinjection_foot":null,"canonical_url":null,"accent_color":null,"url":"https://buffer.com/resources/youtube/"},{"id":"5e9924ab4280f300389c818e","name":"Social Media Marketing","slug":"social-media-marketing","description":"A collection of posts on Social Media Marketing","feature_image":null,"visibility":"public","meta_title":null,"meta_description":null,"og_image":null,"og_title":null,"og_description":null,"twitter_image":null,"twitter_title":null,"twitter_description":null,"codeinjection_head":null,"codeinjection_foot":null,"canonical_url":null,"accent_color":null,"url":"https://buffer.com/resources/social-media-marketing/"},{"id":"5eb1333f0425de0039a5e5f8","name":"Flow","slug":"flow","description":"Real-life marketing stories, trends, and strategies from social media’s most engaging brands. Find out what social media strategies are working today and how to drive meaningful engagement, activity, and results from social media.","feature_image":"https://buffer.com/resources/content/images/2020/06/flow.svg","visibility":"public","meta_title":null,"meta_description":null,"og_image":null,"og_title":null,"og_description":null,"twitter_image":null,"twitter_title":null,"twitter_description":null,"codeinjection_head":null,"codeinjection_foot":null,"canonical_url":null,"accent_color":null,"url":"https://buffer.com/resources/flow/"}],"primary_author":{"id":"64da7f17707c76000140021e","name":"Kirsti Lang","slug":"kirsti","profile_image":"https://buffer.com/resources/content/images/2024/10/Headshots-on-brand-colors--1-.png","cover_image":null,"bio":"Kirsti is a journalist turned content marketer based in Cape Town, South Africa. Her work has appeared in publications like Women's Health, Harper's Bazaar, Runner's World, Red, and Sheerluxe.","website":"https://kirstilang.start.page/","location":"Senior Content Writer @ Buffer","facebook":null,"twitter":"@KirstiLang","meta_title":null,"meta_description":null,"url":"https://buffer.com/resources/author/kirsti/"},"primary_tag":{"id":"6398c0e483cbc3003d4d320c","name":"YouTube","slug":"youtube","description":null,"feature_image":null,"visibility":"public","meta_title":null,"meta_description":null,"og_image":null,"og_title":null,"og_description":null,"twitter_image":null,"twitter_title":null,"twitter_description":null,"codeinjection_head":null,"codeinjection_foot":null,"canonical_url":null,"accent_color":null,"url":"https://buffer.com/resources/youtube/"},"url":"https://buffer.com/resources/best-time-to-post-on-youtube/","excerpt":"Videos and shorts posted on these days and at these times tend to get higher views.","reading_time":11,"access":true,"comments":false,"og_image":null,"og_title":null,"og_description":null,"twitter_image":null,"twitter_title":null,"twitter_description":null,"meta_title":"The Best Time to Post on YouTube: 1 Million+ Videos Analyzed","meta_description":"We analyzed over 1 million videos to reveal the best day and time to post videos and Shorts on YouTube for maximum views. ","email_subject":null,"frontmatter":null,"feature_image_alt":null,"feature_image_caption":null},{"id":"67bc3f9298e13300014fad25","uuid":"1c49880c-d60e-4e62-a8d1-53b7793f3905","title":"I Can’t Get Enough of Instagram Trial Reels — Here’s How I Use Them for Best Results","slug":"instagram-trial-reels","html":"\u003cp\u003eLet's be \u003cs\u003ereel\u003c/s\u003e real: no matter how well-thought-out your Instagram strategy is, you can never predict \u003cem\u003eexactly\u003c/em\u003e how it’s going to perform. Your followers (and potential followers) are human, after all, and there is so much nuance in the way folks behave online.\u003c/p\u003e\u003cp\u003eThis is why I often advise aspiring Instagram creators and social media marketers to \u003cem\u003eexperiment\u003c/em\u003e. Try new things. Take risks. Don’t ignore those wild ideas.\u003c/p\u003e\u003cp\u003eAnd, while this might not feel like much of a hurdle on platforms like TikTok, it’s a little easier said than done as an Instagrammer. The platform is a lot more focused on a curated, aesthetic feed than others. It’s also a place where followers are hard-won. Taking risks and trying new things might result in some unfollows, which is scary.\u003c/p\u003e\u003cp\u003eHow do you get around that? Well, Instagram has heard our collective anxiety and rolled out a pretty neat solution: Trial Reels.\u003c/p\u003e\u003cp\u003eAfter playing around with this new feature for a few weeks my verdict is that they are really powerful — and super underrated.\u003c/p\u003e\u003cp\u003eIn this article, I’ll explain exactly how to use Instagram Trial Reels (I promise, it’s so much easier than you think), why you should if you’re looking to \u003ca href=\"https://buffer.com/resources/grow-on-instagram/\"\u003egrow your following on Instagram\u003c/a\u003e, and give you some ideas for your own tests.\u003c/p\u003e\u003ch2 id=\"what-are-instagram-trial-reels\"\u003eWhat are Instagram Trial Reels?\u003c/h2\u003e\u003cp\u003eThink of trial reels as your content testing ground. The feature offers you a way to post a reel with a select group of non-followers, to see how they react to it. \u003cstrong\u003eThe reel won’t appear in your follower’s feeds, or on your Instagram profile.\u003c/strong\u003e\u003c/p\u003e\u003cp\u003eInstagram head Adam Mosseri has been talking about the trial reel loads in his own content and with good reason. \"A great way to experiment is to use trial reels, which allow you to post a reel just to accounts that do not follow you,” he said in \u003ca href=\"https://www.instagram.com/p/DFIWSVoy1UQ/\"\u003ea video on reels tips\u003c/a\u003e. “And then you can decide if it does well if you want to upgrade it to your followers and to your profile.”\u003c/p\u003e\n\u003c!--kg-card-begin: html--\u003e\n\u003cblockquote class=\"instagram-media\" data-instgrm-captioned data-instgrm-permalink=\"https://www.instagram.com/reel/DFIWSVoy1UQ/?utm_source=ig_embed\u0026amp;utm_campaign=loading\" data-instgrm-version=\"14\" style=\" background:#FFF; border:0; border-radius:3px; box-shadow:0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width:540px; min-width:326px; padding:0; width:99.375%; width:-webkit-calc(100% - 2px); width:calc(100% - 2px);\"\u003e\u003cdiv style=\"padding:16px;\"\u003e \u003ca href=\"https://www.instagram.com/reel/DFIWSVoy1UQ/?utm_source=ig_embed\u0026amp;utm_campaign=loading\" style=\" background:#FFFFFF; line-height:0; padding:0 0; text-align:center; text-decoration:none; width:100%;\" target=\"_blank\"\u003e \u003cdiv style=\" display: flex; flex-direction: row; align-items: center;\"\u003e \u003cdiv style=\"background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; width: 40px;\"\u003e\u003c/div\u003e \u003cdiv style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center;\"\u003e \u003cdiv style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 100px;\"\u003e\u003c/div\u003e \u003cdiv style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 60px;\"\u003e\u003c/div\u003e\u003c/div\u003e\u003c/div\u003e\u003cdiv style=\"padding: 19% 0;\"\u003e\u003c/div\u003e \u003cdiv style=\"display:block; height:50px; margin:0 auto 12px; width:50px;\"\u003e\u003csvg width=\"50px\" height=\"50px\" viewBox=\"0 0 60 60\" version=\"1.1\" xmlns=\"https://www.w3.org/2000/svg\" xmlns:xlink=\"https://www.w3.org/1999/xlink\"\u003e\u003cg stroke=\"none\" stroke-width=\"1\" fill=\"none\" fill-rule=\"evenodd\"\u003e\u003cg transform=\"translate(-511.000000, -20.000000)\" fill=\"#000000\"\u003e\u003cg\u003e\u003cpath d=\"M556.869,30.41 C554.814,30.41 553.148,32.076 553.148,34.131 C553.148,36.186 554.814,37.852 556.869,37.852 C558.924,37.852 560.59,36.186 560.59,34.131 C560.59,32.076 558.924,30.41 556.869,30.41 M541,60.657 C535.114,60.657 530.342,55.887 530.342,50 C530.342,44.114 535.114,39.342 541,39.342 C546.887,39.342 551.658,44.114 551.658,50 C551.658,55.887 546.887,60.657 541,60.657 M541,33.886 C532.1,33.886 524.886,41.1 524.886,50 C524.886,58.899 532.1,66.113 541,66.113 C549.9,66.113 557.115,58.899 557.115,50 C557.115,41.1 549.9,33.886 541,33.886 M565.378,62.101 C565.244,65.022 564.756,66.606 564.346,67.663 C563.803,69.06 563.154,70.057 562.106,71.106 C561.058,72.155 560.06,72.803 558.662,73.347 C557.607,73.757 556.021,74.244 553.102,74.378 C549.944,74.521 548.997,74.552 541,74.552 C533.003,74.552 532.056,74.521 528.898,74.378 C525.979,74.244 524.393,73.757 523.338,73.347 C521.94,72.803 520.942,72.155 519.894,71.106 C518.846,70.057 518.197,69.06 517.654,67.663 C517.244,66.606 516.755,65.022 516.623,62.101 C516.479,58.943 516.448,57.996 516.448,50 C516.448,42.003 516.479,41.056 516.623,37.899 C516.755,34.978 517.244,33.391 517.654,32.338 C518.197,30.938 518.846,29.942 519.894,28.894 C520.942,27.846 521.94,27.196 523.338,26.654 C524.393,26.244 525.979,25.756 528.898,25.623 C532.057,25.479 533.004,25.448 541,25.448 C548.997,25.448 549.943,25.479 553.102,25.623 C556.021,25.756 557.607,26.244 558.662,26.654 C560.06,27.196 561.058,27.846 562.106,28.894 C563.154,29.942 563.803,30.938 564.346,32.338 C564.756,33.391 565.244,34.978 565.378,37.899 C565.522,41.056 565.552,42.003 565.552,50 C565.552,57.996 565.522,58.943 565.378,62.101 M570.82,37.631 C570.674,34.438 570.167,32.258 569.425,30.349 C568.659,28.377 567.633,26.702 565.965,25.035 C564.297,23.368 562.623,22.342 560.652,21.575 C558.743,20.834 556.562,20.326 553.369,20.18 C550.169,20.033 549.148,20 541,20 C532.853,20 531.831,20.033 528.631,20.18 C525.438,20.326 523.257,20.834 521.349,21.575 C519.376,22.342 517.703,23.368 516.035,25.035 C514.368,26.702 513.342,28.377 512.574,30.349 C511.834,32.258 511.326,34.438 511.181,37.631 C511.035,40.831 511,41.851 511,50 C511,58.147 511.035,59.17 511.181,62.369 C511.326,65.562 511.834,67.743 512.574,69.651 C513.342,71.625 514.368,73.296 516.035,74.965 C517.703,76.634 519.376,77.658 521.349,78.425 C523.257,79.167 525.438,79.673 528.631,79.82 C531.831,79.965 532.853,80.001 541,80.001 C549.148,80.001 550.169,79.965 553.369,79.82 C556.562,79.673 558.743,79.167 560.652,78.425 C562.623,77.658 564.297,76.634 565.965,74.965 C567.633,73.296 568.659,71.625 569.425,69.651 C570.167,67.743 570.674,65.562 570.82,62.369 C570.966,59.17 571,58.147 571,50 C571,41.851 570.966,40.831 570.82,37.631\"\u003e\u003c/path\u003e\u003c/g\u003e\u003c/g\u003e\u003c/g\u003e\u003c/svg\u003e\u003c/div\u003e\u003cdiv style=\"padding-top: 8px;\"\u003e \u003cdiv style=\" color:#3897f0; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:550; line-height:18px;\"\u003eView this post on Instagram\u003c/div\u003e\u003c/div\u003e\u003cdiv style=\"padding: 12.5% 0;\"\u003e\u003c/div\u003e \u003cdiv style=\"display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;\"\u003e\u003cdiv\u003e \u003cdiv style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);\"\u003e\u003c/div\u003e \u003cdiv style=\"background-color: #F4F4F4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;\"\u003e\u003c/div\u003e \u003cdiv style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);\"\u003e\u003c/div\u003e\u003c/div\u003e\u003cdiv style=\"margin-left: 8px;\"\u003e \u003cdiv style=\" background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;\"\u003e\u003c/div\u003e \u003cdiv style=\" width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg)\"\u003e\u003c/div\u003e\u003c/div\u003e\u003cdiv style=\"margin-left: auto;\"\u003e \u003cdiv style=\" width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);\"\u003e\u003c/div\u003e \u003cdiv style=\" background-color: #F4F4F4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);\"\u003e\u003c/div\u003e \u003cdiv style=\" width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);\"\u003e\u003c/div\u003e\u003c/div\u003e\u003c/div\u003e \u003cdiv style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;\"\u003e \u003cdiv style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;\"\u003e\u003c/div\u003e \u003cdiv style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;\"\u003e\u003c/div\u003e\u003c/div\u003e\u003c/a\u003e\u003cp style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; line-height:17px; margin-bottom:0; margin-top:8px; overflow:hidden; padding:8px 0 7px; text-align:center; text-overflow:ellipsis; white-space:nowrap;\"\u003e\u003ca href=\"https://www.instagram.com/reel/DFIWSVoy1UQ/?utm_source=ig_embed\u0026amp;utm_campaign=loading\" style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:normal; line-height:17px; text-decoration:none;\" target=\"_blank\"\u003eA post shared by Adam Mosseri (@mosseri)\u003c/a\u003e\u003c/p\u003e\u003c/div\u003e\u003c/blockquote\u003e\n\u003cscript async src=\"//www.instagram.com/embed.js\"\u003e\u003c/script\u003e\n\u003c!--kg-card-end: html--\u003e\n\u003cp\u003eHe added in another \u003ca href=\"https://www.instagram.com/p/DFDVhsivBGa/\"\u003evideo about posting frequency\u003c/a\u003e:\u003c/p\u003e\u003cp\u003e“[Trial Reels] allow you to bypass the entire connected ranking system and just go straight to the unconnected recommendations, so you don't risk bothering people who followed you with too much content.”\u003c/p\u003e\u003cp\u003e\u003cstrong\u003eConnected ranking system\u003c/strong\u003e = the algorithm that serves your content to your followers.\u003c/p\u003e\u003cp\u003e\u003cstrong\u003eUnconnected recommendations\u003c/strong\u003e = the algorithms that serve your content to non-followers in the reels and explore feeds.\u003c/p\u003e\n\u003c!--kg-card-begin: html--\u003e\n\u003cblockquote class=\"instagram-media\" data-instgrm-captioned data-instgrm-permalink=\"https://www.instagram.com/reel/DFDVhsivBGa/?utm_source=ig_embed\u0026amp;utm_campaign=loading\" data-instgrm-version=\"14\" style=\" background:#FFF; border:0; border-radius:3px; box-shadow:0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width:540px; min-width:326px; padding:0; width:99.375%; width:-webkit-calc(100% - 2px); width:calc(100% - 2px);\"\u003e\u003cdiv style=\"padding:16px;\"\u003e \u003ca href=\"https://www.instagram.com/reel/DFDVhsivBGa/?utm_source=ig_embed\u0026amp;utm_campaign=loading\" style=\" background:#FFFFFF; line-height:0; padding:0 0; text-align:center; text-decoration:none; width:100%;\" target=\"_blank\"\u003e \u003cdiv style=\" display: flex; flex-direction: row; align-items: center;\"\u003e \u003cdiv style=\"background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; width: 40px;\"\u003e\u003c/div\u003e \u003cdiv style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center;\"\u003e \u003cdiv style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 100px;\"\u003e\u003c/div\u003e \u003cdiv style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 60px;\"\u003e\u003c/div\u003e\u003c/div\u003e\u003c/div\u003e\u003cdiv style=\"padding: 19% 0;\"\u003e\u003c/div\u003e \u003cdiv style=\"display:block; height:50px; margin:0 auto 12px; width:50px;\"\u003e\u003csvg width=\"50px\" height=\"50px\" viewBox=\"0 0 60 60\" version=\"1.1\" xmlns=\"https://www.w3.org/2000/svg\" xmlns:xlink=\"https://www.w3.org/1999/xlink\"\u003e\u003cg stroke=\"none\" stroke-width=\"1\" fill=\"none\" fill-rule=\"evenodd\"\u003e\u003cg transform=\"translate(-511.000000, -20.000000)\" fill=\"#000000\"\u003e\u003cg\u003e\u003cpath d=\"M556.869,30.41 C554.814,30.41 553.148,32.076 553.148,34.131 C553.148,36.186 554.814,37.852 556.869,37.852 C558.924,37.852 560.59,36.186 560.59,34.131 C560.59,32.076 558.924,30.41 556.869,30.41 M541,60.657 C535.114,60.657 530.342,55.887 530.342,50 C530.342,44.114 535.114,39.342 541,39.342 C546.887,39.342 551.658,44.114 551.658,50 C551.658,55.887 546.887,60.657 541,60.657 M541,33.886 C532.1,33.886 524.886,41.1 524.886,50 C524.886,58.899 532.1,66.113 541,66.113 C549.9,66.113 557.115,58.899 557.115,50 C557.115,41.1 549.9,33.886 541,33.886 M565.378,62.101 C565.244,65.022 564.756,66.606 564.346,67.663 C563.803,69.06 563.154,70.057 562.106,71.106 C561.058,72.155 560.06,72.803 558.662,73.347 C557.607,73.757 556.021,74.244 553.102,74.378 C549.944,74.521 548.997,74.552 541,74.552 C533.003,74.552 532.056,74.521 528.898,74.378 C525.979,74.244 524.393,73.757 523.338,73.347 C521.94,72.803 520.942,72.155 519.894,71.106 C518.846,70.057 518.197,69.06 517.654,67.663 C517.244,66.606 516.755,65.022 516.623,62.101 C516.479,58.943 516.448,57.996 516.448,50 C516.448,42.003 516.479,41.056 516.623,37.899 C516.755,34.978 517.244,33.391 517.654,32.338 C518.197,30.938 518.846,29.942 519.894,28.894 C520.942,27.846 521.94,27.196 523.338,26.654 C524.393,26.244 525.979,25.756 528.898,25.623 C532.057,25.479 533.004,25.448 541,25.448 C548.997,25.448 549.943,25.479 553.102,25.623 C556.021,25.756 557.607,26.244 558.662,26.654 C560.06,27.196 561.058,27.846 562.106,28.894 C563.154,29.942 563.803,30.938 564.346,32.338 C564.756,33.391 565.244,34.978 565.378,37.899 C565.522,41.056 565.552,42.003 565.552,50 C565.552,57.996 565.522,58.943 565.378,62.101 M570.82,37.631 C570.674,34.438 570.167,32.258 569.425,30.349 C568.659,28.377 567.633,26.702 565.965,25.035 C564.297,23.368 562.623,22.342 560.652,21.575 C558.743,20.834 556.562,20.326 553.369,20.18 C550.169,20.033 549.148,20 541,20 C532.853,20 531.831,20.033 528.631,20.18 C525.438,20.326 523.257,20.834 521.349,21.575 C519.376,22.342 517.703,23.368 516.035,25.035 C514.368,26.702 513.342,28.377 512.574,30.349 C511.834,32.258 511.326,34.438 511.181,37.631 C511.035,40.831 511,41.851 511,50 C511,58.147 511.035,59.17 511.181,62.369 C511.326,65.562 511.834,67.743 512.574,69.651 C513.342,71.625 514.368,73.296 516.035,74.965 C517.703,76.634 519.376,77.658 521.349,78.425 C523.257,79.167 525.438,79.673 528.631,79.82 C531.831,79.965 532.853,80.001 541,80.001 C549.148,80.001 550.169,79.965 553.369,79.82 C556.562,79.673 558.743,79.167 560.652,78.425 C562.623,77.658 564.297,76.634 565.965,74.965 C567.633,73.296 568.659,71.625 569.425,69.651 C570.167,67.743 570.674,65.562 570.82,62.369 C570.966,59.17 571,58.147 571,50 C571,41.851 570.966,40.831 570.82,37.631\"\u003e\u003c/path\u003e\u003c/g\u003e\u003c/g\u003e\u003c/g\u003e\u003c/svg\u003e\u003c/div\u003e\u003cdiv style=\"padding-top: 8px;\"\u003e \u003cdiv style=\" color:#3897f0; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:550; line-height:18px;\"\u003eView this post on Instagram\u003c/div\u003e\u003c/div\u003e\u003cdiv style=\"padding: 12.5% 0;\"\u003e\u003c/div\u003e \u003cdiv style=\"display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;\"\u003e\u003cdiv\u003e \u003cdiv style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);\"\u003e\u003c/div\u003e \u003cdiv style=\"background-color: #F4F4F4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;\"\u003e\u003c/div\u003e \u003cdiv style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);\"\u003e\u003c/div\u003e\u003c/div\u003e\u003cdiv style=\"margin-left: 8px;\"\u003e \u003cdiv style=\" background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;\"\u003e\u003c/div\u003e \u003cdiv style=\" width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg)\"\u003e\u003c/div\u003e\u003c/div\u003e\u003cdiv style=\"margin-left: auto;\"\u003e \u003cdiv style=\" width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);\"\u003e\u003c/div\u003e \u003cdiv style=\" background-color: #F4F4F4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);\"\u003e\u003c/div\u003e \u003cdiv style=\" width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);\"\u003e\u003c/div\u003e\u003c/div\u003e\u003c/div\u003e \u003cdiv style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;\"\u003e \u003cdiv style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;\"\u003e\u003c/div\u003e \u003cdiv style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;\"\u003e\u003c/div\u003e\u003c/div\u003e\u003c/a\u003e\u003cp style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; line-height:17px; margin-bottom:0; margin-top:8px; overflow:hidden; padding:8px 0 7px; text-align:center; text-overflow:ellipsis; white-space:nowrap;\"\u003e\u003ca href=\"https://www.instagram.com/reel/DFDVhsivBGa/?utm_source=ig_embed\u0026amp;utm_campaign=loading\" style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:normal; line-height:17px; text-decoration:none;\" target=\"_blank\"\u003eA post shared by Adam Mosseri (@mosseri)\u003c/a\u003e\u003c/p\u003e\u003c/div\u003e\u003c/blockquote\u003e\n\u003cscript async src=\"//www.instagram.com/embed.js\"\u003e\u003c/script\u003e\n\u003c!--kg-card-end: html--\u003e\n\u003cp\u003eIt's kind of like having a focus group for your \u003ca href=\"https://buffer.com/library/instagram-reels-instructions-and-ideas-for-small-businesses/\"\u003eInstagram Reels\u003c/a\u003e — you get real-world feedback from Instagram users who don't follow you (yet).\u003c/p\u003e\u003cp\u003eThe best part: \u003cstrong\u003eYour current followers won't see these experimental reels\u003c/strong\u003e —\u0026nbsp;unless you want them to. No more worrying about flooding their feeds or straying too far from what they expect from you.\u003c/p\u003e\u003ch2 id=\"how-do-instagram-trial-reels-work\"\u003eHow do Instagram Trial Reels work?\u003c/h2\u003e\u003cp\u003eTrail reels are super straightforward, particularly if you regularly share Instagram Reels. Here’s how to create a trial reel:\u003c/p\u003e\u003col\u003e\u003cli\u003eCreate your reel as usual\u003c/li\u003e\u003cli\u003eBefore hitting share, toggle on the '\u003cstrong\u003eTrial\u003c/strong\u003e' option\u003c/li\u003e\u003c/ol\u003e\u003cp\u003eShare and wait for the results\u003c/p\u003e\u003cfigure class=\"kg-card kg-image-card\"\u003e\u003cimg src=\"https://buffer.com/resources/content/images/2025/02/Instagram-Trial-Reels.PNG.png\" class=\"kg-image\" alt=\"\" loading=\"lazy\" width=\"1179\" height=\"2406\" srcset=\"https://buffer.com/resources/content/images/size/w600/2025/02/Instagram-Trial-Reels.PNG.png 600w, https://buffer.com/resources/content/images/size/w1000/2025/02/Instagram-Trial-Reels.PNG.png 1000w, https://buffer.com/resources/content/images/2025/02/Instagram-Trial-Reels.PNG.png 1179w\" sizes=\"(min-width: 720px) 720px\"\u003e\u003c/figure\u003e\u003cp\u003eAfter 24 hours, you'll get insights into how your trial reel is performing.\u003c/p\u003e\u003cp\u003eSince the reel won’t be visible on your profile, you’ll need to head over to your profile \u0026gt; reels tab, and then tap on the ‘\u003cstrong\u003eDrafts and trial reels\u003c/strong\u003e’ card.\u003c/p\u003e\u003cfigure class=\"kg-card kg-image-card\"\u003e\u003cimg src=\"https://buffer.com/resources/content/images/2025/02/Instagram-Trial-Reels2.PNG.png\" class=\"kg-image\" alt=\"\" loading=\"lazy\" width=\"1179\" height=\"2434\" srcset=\"https://buffer.com/resources/content/images/size/w600/2025/02/Instagram-Trial-Reels2.PNG.png 600w, https://buffer.com/resources/content/images/size/w1000/2025/02/Instagram-Trial-Reels2.PNG.png 1000w, https://buffer.com/resources/content/images/2025/02/Instagram-Trial-Reels2.PNG.png 1179w\" sizes=\"(min-width: 720px) 720px\"\u003e\u003c/figure\u003e\u003cp\u003eFrom there, tap on the trial review and then ‘\u003cstrong\u003eView reel insights\u003c/strong\u003e.’ This will give you access to a dashboard that is very similar to the insights for regular reels. You’ll have metrics on:\u003c/p\u003e\u003cul\u003e\u003cli\u003eViews\u003c/li\u003e\u003cli\u003eLikes\u003c/li\u003e\u003cli\u003eComments\u003c/li\u003e\u003cli\u003eShares\u003c/li\u003e\u003cli\u003eSaves\u003c/li\u003e\u003cli\u003eAccounts reached\u003c/li\u003e\u003cli\u003eReplays\u003c/li\u003e\u003cli\u003eWatch time\u003c/li\u003e\u003cli\u003eAverage watch time\u003c/li\u003e\u003c/ul\u003e\u003cp\u003eIf it's hitting all the right notes, you can share it with your followers from here, too.\u003c/p\u003e\u003cp\u003eYou can also set up automatic sharing. If Instagram sees your trial reel performing well within the first 72 hours, it can automatically share it with your followers.\u003c/p\u003e\u003cfigure class=\"kg-card kg-image-card\"\u003e\u003cimg src=\"https://buffer.com/resources/content/images/2025/02/Instagram-Trial-Reels4.PNG.png\" class=\"kg-image\" alt=\"\" loading=\"lazy\" width=\"1179\" height=\"2427\" srcset=\"https://buffer.com/resources/content/images/size/w600/2025/02/Instagram-Trial-Reels4.PNG.png 600w, https://buffer.com/resources/content/images/size/w1000/2025/02/Instagram-Trial-Reels4.PNG.png 1000w, https://buffer.com/resources/content/images/2025/02/Instagram-Trial-Reels4.PNG.png 1179w\" sizes=\"(min-width: 720px) 720px\"\u003e\u003c/figure\u003e\u003cp\u003eTwo important things to keep in mind about Instagram Trial Reels:\u003c/p\u003e\u003cul\u003e\u003cli\u003eYou'll need a \u003cstrong\u003eprofessional account\u003c/strong\u003e — that means switching to either a Creator or a Business Account — to access Trial Reels. Here’s everything you need to know about \u003ca href=\"https://buffer.com/resources/instagram-account-type/\"\u003eInstagram account types and how to switch\u003c/a\u003e.\u003c/li\u003e\u003cli\u003eWhile your followers won't see trials in their main, reels or explore feed, they \u003cem\u003emight\u003c/em\u003e spot them if someone shares them in DMs or an Instagram Story, or on pages featuring reels with the same audio/location/filter.\u003c/li\u003e\u003c/ul\u003e\u003cdiv class=\"kg-card kg-callout-card kg-callout-card-purple\"\u003e\u003cdiv class=\"kg-callout-emoji\"\u003e⚡\u003c/div\u003e\u003cdiv class=\"kg-callout-text\"\u003eWith Buffer’s notification posting, you can schedule your trial reels for specific times. Get everything ready to go in Buffer, get a notification when it’s time to publish, toggle Trial reel on, and you’re good to go! \u003ca href=\"https://buffer.com/instagram\"\u003eTry it for free →\u003c/a\u003e\u003c/div\u003e\u003c/div\u003e\u003ch2 id=\"why-instagram-trial-reels-are-worth-trying\"\u003eWhy Instagram Trial Reels are worth trying\u003c/h2\u003e\u003cp\u003eInstagram Trial Reels offer you a way to test all sorts of things — hooks, music, editing style, subject matter, frequency, you name it.\u003c/p\u003e\u003cp\u003eAnd, since they’re only shown to non-followers, they can be an important tool in helping you \u003cstrong\u003efigure out what is actually going to grow your account.\u003c/strong\u003e\u003c/p\u003e\u003ch3 id=\"the-benefits-of-trial-reels\"\u003eThe benefits of trial reels:\u003c/h3\u003e\u003cul\u003e\u003cli\u003eTest new content ideas without risking your current following\u003c/li\u003e\u003cli\u003eGet feedback from fresh eyes\u003c/li\u003e\u003cli\u003eExperiment with different niches or formats\u003c/li\u003e\u003cli\u003eAnswer very specific questions about your content (What song is the best for this reel? Should I include text or voiceovers? What time should I post?)\u003c/li\u003e\u003cli\u003eEliminate worry about posting too much for your current followers\u003c/li\u003e\u003c/ul\u003e\u003ch2 id=\"3-tips-for-using-instagram-trial-reels\"\u003e3 tips for using Instagram Trial Reels\u003c/h2\u003e\u003cp\u003eAs I touched on above, I’ve been playing around with Instagram Trial Reels for a few weeks, and the experimentation has helped me make some informed decisions about my content plan moving forward.\u003c/p\u003e\u003ch3 id=\"1-have-a-clear-question-you-want-an-answer-to\"\u003e1. Have a clear question you want an answer to\u003c/h3\u003e\u003cp\u003eThis is huge — I wouldn’t advise just sharing every reel as a trial reel first without really understanding \u003cem\u003ewhat you’re testing\u003c/em\u003e.\u003c/p\u003e\u003cp\u003eI made that mistake with my first trial reel —\u0026nbsp;it was just a video that I had planned and edited in my usual style. I created the trial without really knowing what I wanted to experiment with.\u003c/p\u003e\u003cp\u003eThe content performed as expected, with a similar amount of reach and engagement to my regular reels, and — surprise, surprise — I didn’t learn anything. (With this in mind, I can see why some commenters on Adam Mosseri’s posts about trial reels label them as “pointless.”)\u003c/p\u003e\u003cp\u003e\u003cstrong\u003eTo get value from trial reels, you need to get crystal clear on what you want to know.\u003c/strong\u003e\u003c/p\u003e\u003cp\u003eThe most valuable test I ran in my experiment was the impact of using a voice-over vs. having an ASMR-style video with text overlays instead.\u003c/p\u003e\u003cp\u003e(I know, it sounds super in the weeds, but bear with me here.) I often create vlog-style day-in-the-life videos. I love the ASMR sounds I capture in the background of my clips (and my preference would be to leave them as they are). But I had a sense that they weren’t interesting enough without the storytelling I could provide in a voiceover. I also thought it might be fun to experiment with the impact of \u003ca href=\"https://buffer.com/resources/trending-audio-instagram/\"\u003etrending audio\u003c/a\u003e.\u003c/p\u003e\u003cp\u003eSo I put this theory to the test, creating three versions of exactly the same video. They were identical down to the last hashtag, apart from the audio:\u003c/p\u003e\u003col\u003e\u003cli\u003eReel with a voiceover\u003c/li\u003e\u003cli\u003eReel ASMR background sounds\u003c/li\u003e\u003cli\u003eReel with trending audio\u003c/li\u003e\u003c/ol\u003e\u003cp\u003eThe results were interesting! I had expected the voiceover to win by a landslide, but it didn’t. The clip featuring trending audio (#3) racked up the most views — 24% more views than the voiceover and 33% more than the ASMR (sob).\u003c/p\u003e\u003cp\u003eHowever, it tied for average watch time with the voiceover, so my next test is to try a trending audio + voiceover combo.\u003c/p\u003e\u003ch3 id=\"2-eliminate-the-variables\"\u003e2. Eliminate the variables\u003c/h3\u003e\u003cp\u003eI know, I know. This advice is table stakes for any kind of experimentation (see, I \u003cem\u003ewas\u003c/em\u003e listening in 7th-grade science, Mr. Strydom!).\u003c/p\u003e\u003cp\u003eBut I thought this worth noting because there are \u003cem\u003eso\u003c/em\u003e many little details you might forget to include if you’re testing similar versions of the same reel.\u003c/p\u003e\u003cp\u003eFor example, I forgot to include a location tag in one version of my A/B tests, which may have skewed the results. When I realized this, I had to delete the reel and run the test all over again.\u003c/p\u003e\u003cp\u003eSome small details you might forget in your tests are:\u003c/p\u003e\u003cul\u003e\u003cli\u003eCaption (unless you’re testing the caption itself, make sure yours is identical)\u003c/li\u003e\u003cli\u003eLocation\u003c/li\u003e\u003cli\u003eHashtags\u003c/li\u003e\u003cli\u003ePolls and prompts\u003c/li\u003e\u003c/ul\u003e\u003ch3 id=\"3-manage-your-expectations-on-results\"\u003e3. Manage your expectations on results\u003c/h3\u003e\u003cp\u003eWhen Instagram announced the trial reels feature in a video on the @creators account, one comment stood out to me: “I tried once and it gave me like 75 views and 5 likes…”\u003c/p\u003e\u003cp\u003eThe commenter was frustrated — clearly, it’s not the kind of performance they were used to.\u003c/p\u003e\u003cp\u003eThe thing is, though, trial reel aren’t meant to be compared with regular reels. They should be compared with other trial reels.\u003c/p\u003e\u003cp\u003e“Because it’s not going to your followers, you can’t compare it to a normal reel,” Mosseri said in a helpful clip about rials. It’s going to get less reach, almost always.”\u003c/p\u003e\n\u003c!--kg-card-begin: html--\u003e\n\u003cblockquote class=\"instagram-media\" data-instgrm-captioned data-instgrm-permalink=\"https://www.instagram.com/reel/DGS6hZnSCYL/?utm_source=ig_embed\u0026amp;utm_campaign=loading\" data-instgrm-version=\"14\" style=\" background:#FFF; border:0; border-radius:3px; box-shadow:0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width:540px; min-width:326px; padding:0; width:99.375%; width:-webkit-calc(100% - 2px); width:calc(100% - 2px);\"\u003e\u003cdiv style=\"padding:16px;\"\u003e \u003ca href=\"https://www.instagram.com/reel/DGS6hZnSCYL/?utm_source=ig_embed\u0026amp;utm_campaign=loading\" style=\" background:#FFFFFF; line-height:0; padding:0 0; text-align:center; text-decoration:none; width:100%;\" target=\"_blank\"\u003e \u003cdiv style=\" display: flex; flex-direction: row; align-items: center;\"\u003e \u003cdiv style=\"background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; width: 40px;\"\u003e\u003c/div\u003e \u003cdiv style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center;\"\u003e \u003cdiv style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 100px;\"\u003e\u003c/div\u003e \u003cdiv style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 60px;\"\u003e\u003c/div\u003e\u003c/div\u003e\u003c/div\u003e\u003cdiv style=\"padding: 19% 0;\"\u003e\u003c/div\u003e \u003cdiv style=\"display:block; height:50px; margin:0 auto 12px; width:50px;\"\u003e\u003csvg width=\"50px\" height=\"50px\" viewBox=\"0 0 60 60\" version=\"1.1\" xmlns=\"https://www.w3.org/2000/svg\" xmlns:xlink=\"https://www.w3.org/1999/xlink\"\u003e\u003cg stroke=\"none\" stroke-width=\"1\" fill=\"none\" fill-rule=\"evenodd\"\u003e\u003cg transform=\"translate(-511.000000, -20.000000)\" fill=\"#000000\"\u003e\u003cg\u003e\u003cpath d=\"M556.869,30.41 C554.814,30.41 553.148,32.076 553.148,34.131 C553.148,36.186 554.814,37.852 556.869,37.852 C558.924,37.852 560.59,36.186 560.59,34.131 C560.59,32.076 558.924,30.41 556.869,30.41 M541,60.657 C535.114,60.657 530.342,55.887 530.342,50 C530.342,44.114 535.114,39.342 541,39.342 C546.887,39.342 551.658,44.114 551.658,50 C551.658,55.887 546.887,60.657 541,60.657 M541,33.886 C532.1,33.886 524.886,41.1 524.886,50 C524.886,58.899 532.1,66.113 541,66.113 C549.9,66.113 557.115,58.899 557.115,50 C557.115,41.1 549.9,33.886 541,33.886 M565.378,62.101 C565.244,65.022 564.756,66.606 564.346,67.663 C563.803,69.06 563.154,70.057 562.106,71.106 C561.058,72.155 560.06,72.803 558.662,73.347 C557.607,73.757 556.021,74.244 553.102,74.378 C549.944,74.521 548.997,74.552 541,74.552 C533.003,74.552 532.056,74.521 528.898,74.378 C525.979,74.244 524.393,73.757 523.338,73.347 C521.94,72.803 520.942,72.155 519.894,71.106 C518.846,70.057 518.197,69.06 517.654,67.663 C517.244,66.606 516.755,65.022 516.623,62.101 C516.479,58.943 516.448,57.996 516.448,50 C516.448,42.003 516.479,41.056 516.623,37.899 C516.755,34.978 517.244,33.391 517.654,32.338 C518.197,30.938 518.846,29.942 519.894,28.894 C520.942,27.846 521.94,27.196 523.338,26.654 C524.393,26.244 525.979,25.756 528.898,25.623 C532.057,25.479 533.004,25.448 541,25.448 C548.997,25.448 549.943,25.479 553.102,25.623 C556.021,25.756 557.607,26.244 558.662,26.654 C560.06,27.196 561.058,27.846 562.106,28.894 C563.154,29.942 563.803,30.938 564.346,32.338 C564.756,33.391 565.244,34.978 565.378,37.899 C565.522,41.056 565.552,42.003 565.552,50 C565.552,57.996 565.522,58.943 565.378,62.101 M570.82,37.631 C570.674,34.438 570.167,32.258 569.425,30.349 C568.659,28.377 567.633,26.702 565.965,25.035 C564.297,23.368 562.623,22.342 560.652,21.575 C558.743,20.834 556.562,20.326 553.369,20.18 C550.169,20.033 549.148,20 541,20 C532.853,20 531.831,20.033 528.631,20.18 C525.438,20.326 523.257,20.834 521.349,21.575 C519.376,22.342 517.703,23.368 516.035,25.035 C514.368,26.702 513.342,28.377 512.574,30.349 C511.834,32.258 511.326,34.438 511.181,37.631 C511.035,40.831 511,41.851 511,50 C511,58.147 511.035,59.17 511.181,62.369 C511.326,65.562 511.834,67.743 512.574,69.651 C513.342,71.625 514.368,73.296 516.035,74.965 C517.703,76.634 519.376,77.658 521.349,78.425 C523.257,79.167 525.438,79.673 528.631,79.82 C531.831,79.965 532.853,80.001 541,80.001 C549.148,80.001 550.169,79.965 553.369,79.82 C556.562,79.673 558.743,79.167 560.652,78.425 C562.623,77.658 564.297,76.634 565.965,74.965 C567.633,73.296 568.659,71.625 569.425,69.651 C570.167,67.743 570.674,65.562 570.82,62.369 C570.966,59.17 571,58.147 571,50 C571,41.851 570.966,40.831 570.82,37.631\"\u003e\u003c/path\u003e\u003c/g\u003e\u003c/g\u003e\u003c/g\u003e\u003c/svg\u003e\u003c/div\u003e\u003cdiv style=\"padding-top: 8px;\"\u003e \u003cdiv style=\" color:#3897f0; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:550; line-height:18px;\"\u003eView this post on Instagram\u003c/div\u003e\u003c/div\u003e\u003cdiv style=\"padding: 12.5% 0;\"\u003e\u003c/div\u003e \u003cdiv style=\"display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;\"\u003e\u003cdiv\u003e \u003cdiv style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);\"\u003e\u003c/div\u003e \u003cdiv style=\"background-color: #F4F4F4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;\"\u003e\u003c/div\u003e \u003cdiv style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);\"\u003e\u003c/div\u003e\u003c/div\u003e\u003cdiv style=\"margin-left: 8px;\"\u003e \u003cdiv style=\" background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;\"\u003e\u003c/div\u003e \u003cdiv style=\" width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg)\"\u003e\u003c/div\u003e\u003c/div\u003e\u003cdiv style=\"margin-left: auto;\"\u003e \u003cdiv style=\" width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);\"\u003e\u003c/div\u003e \u003cdiv style=\" background-color: #F4F4F4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);\"\u003e\u003c/div\u003e \u003cdiv style=\" width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);\"\u003e\u003c/div\u003e\u003c/div\u003e\u003c/div\u003e \u003cdiv style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;\"\u003e \u003cdiv style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;\"\u003e\u003c/div\u003e \u003cdiv style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;\"\u003e\u003c/div\u003e\u003c/div\u003e\u003c/a\u003e\u003cp style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; line-height:17px; margin-bottom:0; margin-top:8px; overflow:hidden; padding:8px 0 7px; text-align:center; text-overflow:ellipsis; white-space:nowrap;\"\u003e\u003ca href=\"https://www.instagram.com/reel/DGS6hZnSCYL/?utm_source=ig_embed\u0026amp;utm_campaign=loading\" style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:normal; line-height:17px; text-decoration:none;\" target=\"_blank\"\u003eA post shared by Adam Mosseri (@mosseri)\u003c/a\u003e\u003c/p\u003e\u003c/div\u003e\u003c/blockquote\u003e\n\u003cscript async src=\"//www.instagram.com/embed.js\"\u003e\u003c/script\u003e\n\u003c!--kg-card-end: html--\u003e\n\u003cp\u003e“So what you need to do is compare trial reels to other trails. Look at sends, look at likes, look at watch time. That will give you a sense, get you calibrated on how good that trial reel.”\u003c/p\u003e\u003cp\u003eFor example, my regular reels usually get between 1,500 and 5,000 views on Instagram.\u003c/p\u003e\u003cp\u003eAll my trial reels topped out at about 180 views (which, I’ll be honest is pretty horrifying when you’re used to a bit higher!).\u003c/p\u003e\u003cp\u003eStill, there were clear patterns in how the reels performed compared to the others, particularly if you’re comparing different versions of the same reel.\u003c/p\u003e\u003cp\u003eAlso, as Mosseri pointed out, the obvious metrics like views and likes aren’t always the best measures of success. \u003cstrong\u003eAverage watch time\u003c/strong\u003e is one that can be particularly interesting, especially if you’re testing things like hooks or editing style.\u003c/p\u003e\u003cp\u003eAnother note on managing expectations — do give your trial reels at least 24 hours, preferably more, to percolate. Even in Instagram’s tool tips, they stress this:\u003c/p\u003e\u003cp\u003e“We’re finding non-followers who we think will be interested in your new content, so it might take more time to get views, likes, and shares than your other reels.”\u003c/p\u003e\u003cp\u003eYou really want to give your content a fair shot before you hit ‘Share to everyone’ or delete. So, if you’re testing sponsored or brand content with a hard deadline, bear this in mind.\u003c/p\u003e\u003ch2 id=\"10-instagram-trial-reel-ideas\"\u003e10 Instagram Trial Reel ideas\u003c/h2\u003e\u003cp\u003eNot sure where to start with your Instagram Trial Reels? Here are some handy experiments you might want to consider running:\u003c/p\u003e\u003col\u003e\u003cli\u003e\u003cstrong\u003eWhat is the best time of day for me to post to reach new followers?\u003c/strong\u003e Test the same reel shared at various times across different days (I’d suggest sharing them on different days, since there might be an overlap in the folks who see your reels, given trial reels need around 24 hours to find non-followers).\u003c/li\u003e\u003cli\u003e\u003cstrong\u003eWhat kind of hook will work best?\u003c/strong\u003e Test the same video with different intros. I’d suggest testing options that you can categorize and replicate. For example, if you’re sharing a round-up of your favorite AI tools you could try:\u003col\u003e\u003cli\u003eGetting straight to the point: “These are my top 5 AI tools.”\u003c/li\u003e\u003cli\u003eInspiring intrigue: “These AI tools are so good, they should be illegal.”\u003c/li\u003e\u003cli\u003eSharing value upfront: “These AI tools will save you hours every single day.”\u003c/li\u003e\u003c/ol\u003e\u003c/li\u003e\u003cli\u003e\u003cstrong\u003eWhat visual hooks have an impact?\u003c/strong\u003e This is one I have planned! If you’re talking to the camera, you could experiment with saying the same intro with different props or in different settings (the creator favorite of chatting while stirring iced coffee is a great example of a visual hook.)\u003c/li\u003e\u003cli\u003e\u003cstrong\u003eDoes trending audio really matter for my niche?\u003c/strong\u003e Create identical reels with different audio tracks — one with a sound currently on the trending audio list, and another with a non-trending audio you like.\u003c/li\u003e\u003cli\u003e\u003cstrong\u003eWhich caption style works best?\u003c/strong\u003e Test the same reel with different caption approaches: a story-style caption, a quick bullet-point list, or a question-based caption that encourages comments.\u003c/li\u003e\u003c/ol\u003e\u003cul\u003e\u003cli\u003e\u003cstrong\u003eWhat's the sweet spot for reel length?\u003c/strong\u003e Take a longer piece of content and create different cuts — perhaps 15, 30, and 60 seconds — to find the ideal duration for your content type.\u003c/li\u003e\u003cli\u003e\u003cstrong\u003eDo on-screen captions impact retention?\u003c/strong\u003e Test identical reels with different text approaches: no captions, minimal key phrases, or full subtitles.\u003c/li\u003e\u003cli\u003e\u003cstrong\u003eWhich call-to-action style works best?\u003c/strong\u003e Experiment with different CTAs at the end of your reel: direct (\"Follow for more!\"), value-based (\"Save this for your next project\"), or question-based (\"What would you add to this list?\").\u003c/li\u003e\u003cli\u003e\u003cstrong\u003eWhat editing style catches attention?\u003c/strong\u003e Test the same content with different editing approaches: quick, snappy transitions versus smooth flowing cuts, or minimal editing versus heavily stylized effects.\u003c/li\u003e\u003cli\u003e\u003cstrong\u003eDoes showing your face impact reach?\u003c/strong\u003e If you typically do voiceovers, try testing the same content with and without face-to-camera segments to see what impact it has.\u003c/li\u003e\u003c/ul\u003e\u003cp\u003eP.S. If you use any of these ideas (or devise your own genius tests) I’d love to know what the results were! Pop a comment below, or find us @buffer across social platforms.\u003c/p\u003e\u003cp\u003eHappy testing!\u003c/p\u003e","comment_id":"67bc3f9298e13300014fad25","feature_image":"https://buffer.com/resources/content/images/2025/02/Instagram-trial-reels.png","featured":true,"visibility":"public","created_at":"2025-02-24T09:44:50.000+00:00","updated_at":"2025-02-24T11:00:11.000+00:00","published_at":"2025-02-24T11:00:11.000+00:00","custom_excerpt":"Exactly how to use Instagram Trial Reels, why you should if you’re looking to grow your following on Instagram, and some ideas for your own tests.","codeinjection_head":null,"codeinjection_foot":null,"custom_template":null,"canonical_url":null,"authors":[{"id":"64da7f17707c76000140021e","name":"Kirsti Lang","slug":"kirsti","profile_image":"https://buffer.com/resources/content/images/2024/10/Headshots-on-brand-colors--1-.png","cover_image":null,"bio":"Kirsti is a journalist turned content marketer based in Cape Town, South Africa. Her work has appeared in publications like Women's Health, Harper's Bazaar, Runner's World, Red, and Sheerluxe.","website":"https://kirstilang.start.page/","location":"Senior Content Writer @ Buffer","facebook":null,"twitter":"@KirstiLang","meta_title":null,"meta_description":null,"url":"https://buffer.com/resources/author/kirsti/"}],"tags":[{"id":"5e9924ab4280f300389c819e","name":"Instagram","slug":"instagram","description":"A collection of posts on Instagram","feature_image":null,"visibility":"public","meta_title":null,"meta_description":null,"og_image":null,"og_title":null,"og_description":null,"twitter_image":null,"twitter_title":null,"twitter_description":null,"codeinjection_head":null,"codeinjection_foot":null,"canonical_url":null,"accent_color":null,"url":"https://buffer.com/resources/instagram/"},{"id":"66ed4ac5f19b1600012e4493","name":"Creator","slug":"creator","description":"A collection of posts to help creators as they grow their audiences across social media platforms.","feature_image":null,"visibility":"public","meta_title":null,"meta_description":null,"og_image":null,"og_title":null,"og_description":null,"twitter_image":null,"twitter_title":null,"twitter_description":null,"codeinjection_head":null,"codeinjection_foot":null,"canonical_url":null,"accent_color":null,"url":"https://buffer.com/resources/creator/"},{"id":"5e9924ab4280f300389c818e","name":"Social Media Marketing","slug":"social-media-marketing","description":"A collection of posts on Social Media Marketing","feature_image":null,"visibility":"public","meta_title":null,"meta_description":null,"og_image":null,"og_title":null,"og_description":null,"twitter_image":null,"twitter_title":null,"twitter_description":null,"codeinjection_head":null,"codeinjection_foot":null,"canonical_url":null,"accent_color":null,"url":"https://buffer.com/resources/social-media-marketing/"},{"id":"5eb1333f0425de0039a5e5f8","name":"Flow","slug":"flow","description":"Real-life marketing stories, trends, and strategies from social media’s most engaging brands. Find out what social media strategies are working today and how to drive meaningful engagement, activity, and results from social media.","feature_image":"https://buffer.com/resources/content/images/2020/06/flow.svg","visibility":"public","meta_title":null,"meta_description":null,"og_image":null,"og_title":null,"og_description":null,"twitter_image":null,"twitter_title":null,"twitter_description":null,"codeinjection_head":null,"codeinjection_foot":null,"canonical_url":null,"accent_color":null,"url":"https://buffer.com/resources/flow/"}],"primary_author":{"id":"64da7f17707c76000140021e","name":"Kirsti Lang","slug":"kirsti","profile_image":"https://buffer.com/resources/content/images/2024/10/Headshots-on-brand-colors--1-.png","cover_image":null,"bio":"Kirsti is a journalist turned content marketer based in Cape Town, South Africa. Her work has appeared in publications like Women's Health, Harper's Bazaar, Runner's World, Red, and Sheerluxe.","website":"https://kirstilang.start.page/","location":"Senior Content Writer @ Buffer","facebook":null,"twitter":"@KirstiLang","meta_title":null,"meta_description":null,"url":"https://buffer.com/resources/author/kirsti/"},"primary_tag":{"id":"5e9924ab4280f300389c819e","name":"Instagram","slug":"instagram","description":"A collection of posts on Instagram","feature_image":null,"visibility":"public","meta_title":null,"meta_description":null,"og_image":null,"og_title":null,"og_description":null,"twitter_image":null,"twitter_title":null,"twitter_description":null,"codeinjection_head":null,"codeinjection_foot":null,"canonical_url":null,"accent_color":null,"url":"https://buffer.com/resources/instagram/"},"url":"https://buffer.com/resources/instagram-trial-reels/","excerpt":"Exactly how to use Instagram Trial Reels, why you should if you’re looking to grow your following on Instagram, and some ideas for your own tests.","reading_time":9,"access":true,"comments":false,"og_image":null,"og_title":null,"og_description":null,"twitter_image":null,"twitter_title":null,"twitter_description":null,"meta_title":"How to Use Instagram Trial Reels (And Why You Should)","meta_description":"Exactly how to use Instagram Trial Reels, why you should if you’re looking to grow your following on Instagram, and some ideas for your own tests.","email_subject":null,"frontmatter":null,"feature_image_alt":"Woman sits on her bed while filming a video with her phone to illustrate using Instagram Trial Reels","feature_image_caption":"\u003ca href=\"https://unsplash.com/@laurachouette?utm_content=creditCopyText\u0026amp;utm_medium=referral\u0026amp;utm_source=unsplash\"\u003e\u003cspan style=\"white-space: pre-wrap;\"\u003eLaura Chouette\u003c/span\u003e\u003c/a\u003e\u003cspan style=\"white-space: pre-wrap;\"\u003e on \u003c/span\u003e\u003ca href=\"https://unsplash.com/photos/person-holding-black-iphone-4-ueKvt5FmM24?utm_content=creditCopyText\u0026amp;utm_medium=referral\u0026amp;utm_source=unsplash\"\u003e\u003cspan style=\"white-space: pre-wrap;\"\u003eUnsplash\u003c/span\u003e\u003c/a\u003e"},{"id":"67b5b60d98e13300014fac81","uuid":"0775bd41-6327-49c2-965b-211be095f601","title":"How to Create Content for Social Media: A Simple 6-Step Guide","slug":"social-media-content-creation","html":"\u003cp\u003eCreating content on social media can be powerful, both for businesses and aspiring creators —\u0026nbsp;but it can be tough to figure out where to begin. \u003c/p\u003e\u003cp\u003eYou’re hemming and hawing over which social media platforms you should be on, which content creation tools you should use, and building a \u003ca href=\"https://buffer.com/library/social-media-marketing-strategy/\"\u003e\u003cu\u003esocial media content strategy\u003c/u\u003e\u003c/a\u003e. It’s all too…overwhelming. Where do you even start?\u003c/p\u003e\u003cp\u003eAs it happens, right here. \u003c/p\u003e\u003cp\u003eWe've created this guide to be a one-stop shop: your action plan to start, scale, and maintain your social media content creation.\u003c/p\u003e\u003ch2 id=\"content-formats-and-the-social-platforms-that-support-it\"\u003eContent formats and the social platforms that support it\u003c/h2\u003e\u003cp\u003eBefore we get down to business, you must know which social media network supports what content formats. There are broadly four \u003ca href=\"https://buffer.com/resources/social-media-content-types/\"\u003e\u003cu\u003etypes of social media content\u003c/u\u003e\u003c/a\u003e:\u003c/p\u003e\u003cul\u003e\u003cli\u003e\u003cstrong\u003eText posts\u003c/strong\u003e are simply written content on social media. You can type your social media content and hit publish. Here’s an example: \u003c/li\u003e\u003c/ul\u003e\n\u003c!--kg-card-begin: html--\u003e\n\u003ciframe src=\"https://www.linkedin.com/embed/feed/update/urn:li:share:7269364695306747905\" height=\"515\" width=\"504\" frameborder=\"0\" allowfullscreen=\"\" title=\"Embedded post\"\u003e\u003c/iframe\u003e\n\u003c!--kg-card-end: html--\u003e\n\u003cul\u003e\u003cli\u003e\u003cstrong\u003eImage posts\u003c/strong\u003e are single images or carousels (a collection of image posts in a single social media post). These can be graphics, testimonials, selfies, photo dumps, etc. Here’s an example: \u003c/li\u003e\u003c/ul\u003e\n\u003c!--kg-card-begin: html--\u003e\n\u003cblockquote class=\"instagram-media\" data-instgrm-captioned data-instgrm-permalink=\"https://www.instagram.com/p/DFdNyivNQlB/?utm_source=ig_embed\u0026amp;utm_campaign=loading\" data-instgrm-version=\"14\" style=\" background:#FFF; border:0; border-radius:3px; box-shadow:0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width:540px; min-width:326px; padding:0; width:99.375%; width:-webkit-calc(100% - 2px); width:calc(100% - 2px);\"\u003e\u003cdiv style=\"padding:16px;\"\u003e \u003ca href=\"https://www.instagram.com/p/DFdNyivNQlB/?utm_source=ig_embed\u0026amp;utm_campaign=loading\" style=\" background:#FFFFFF; line-height:0; padding:0 0; text-align:center; text-decoration:none; width:100%;\" target=\"_blank\"\u003e \u003cdiv style=\" display: flex; flex-direction: row; align-items: center;\"\u003e \u003cdiv style=\"background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; width: 40px;\"\u003e\u003c/div\u003e \u003cdiv style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center;\"\u003e \u003cdiv style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 100px;\"\u003e\u003c/div\u003e \u003cdiv style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 60px;\"\u003e\u003c/div\u003e\u003c/div\u003e\u003c/div\u003e\u003cdiv style=\"padding: 19% 0;\"\u003e\u003c/div\u003e \u003cdiv style=\"display:block; height:50px; margin:0 auto 12px; width:50px;\"\u003e\u003csvg width=\"50px\" height=\"50px\" viewBox=\"0 0 60 60\" version=\"1.1\" xmlns=\"https://www.w3.org/2000/svg\" xmlns:xlink=\"https://www.w3.org/1999/xlink\"\u003e\u003cg stroke=\"none\" stroke-width=\"1\" fill=\"none\" fill-rule=\"evenodd\"\u003e\u003cg transform=\"translate(-511.000000, -20.000000)\" fill=\"#000000\"\u003e\u003cg\u003e\u003cpath d=\"M556.869,30.41 C554.814,30.41 553.148,32.076 553.148,34.131 C553.148,36.186 554.814,37.852 556.869,37.852 C558.924,37.852 560.59,36.186 560.59,34.131 C560.59,32.076 558.924,30.41 556.869,30.41 M541,60.657 C535.114,60.657 530.342,55.887 530.342,50 C530.342,44.114 535.114,39.342 541,39.342 C546.887,39.342 551.658,44.114 551.658,50 C551.658,55.887 546.887,60.657 541,60.657 M541,33.886 C532.1,33.886 524.886,41.1 524.886,50 C524.886,58.899 532.1,66.113 541,66.113 C549.9,66.113 557.115,58.899 557.115,50 C557.115,41.1 549.9,33.886 541,33.886 M565.378,62.101 C565.244,65.022 564.756,66.606 564.346,67.663 C563.803,69.06 563.154,70.057 562.106,71.106 C561.058,72.155 560.06,72.803 558.662,73.347 C557.607,73.757 556.021,74.244 553.102,74.378 C549.944,74.521 548.997,74.552 541,74.552 C533.003,74.552 532.056,74.521 528.898,74.378 C525.979,74.244 524.393,73.757 523.338,73.347 C521.94,72.803 520.942,72.155 519.894,71.106 C518.846,70.057 518.197,69.06 517.654,67.663 C517.244,66.606 516.755,65.022 516.623,62.101 C516.479,58.943 516.448,57.996 516.448,50 C516.448,42.003 516.479,41.056 516.623,37.899 C516.755,34.978 517.244,33.391 517.654,32.338 C518.197,30.938 518.846,29.942 519.894,28.894 C520.942,27.846 521.94,27.196 523.338,26.654 C524.393,26.244 525.979,25.756 528.898,25.623 C532.057,25.479 533.004,25.448 541,25.448 C548.997,25.448 549.943,25.479 553.102,25.623 C556.021,25.756 557.607,26.244 558.662,26.654 C560.06,27.196 561.058,27.846 562.106,28.894 C563.154,29.942 563.803,30.938 564.346,32.338 C564.756,33.391 565.244,34.978 565.378,37.899 C565.522,41.056 565.552,42.003 565.552,50 C565.552,57.996 565.522,58.943 565.378,62.101 M570.82,37.631 C570.674,34.438 570.167,32.258 569.425,30.349 C568.659,28.377 567.633,26.702 565.965,25.035 C564.297,23.368 562.623,22.342 560.652,21.575 C558.743,20.834 556.562,20.326 553.369,20.18 C550.169,20.033 549.148,20 541,20 C532.853,20 531.831,20.033 528.631,20.18 C525.438,20.326 523.257,20.834 521.349,21.575 C519.376,22.342 517.703,23.368 516.035,25.035 C514.368,26.702 513.342,28.377 512.574,30.349 C511.834,32.258 511.326,34.438 511.181,37.631 C511.035,40.831 511,41.851 511,50 C511,58.147 511.035,59.17 511.181,62.369 C511.326,65.562 511.834,67.743 512.574,69.651 C513.342,71.625 514.368,73.296 516.035,74.965 C517.703,76.634 519.376,77.658 521.349,78.425 C523.257,79.167 525.438,79.673 528.631,79.82 C531.831,79.965 532.853,80.001 541,80.001 C549.148,80.001 550.169,79.965 553.369,79.82 C556.562,79.673 558.743,79.167 560.652,78.425 C562.623,77.658 564.297,76.634 565.965,74.965 C567.633,73.296 568.659,71.625 569.425,69.651 C570.167,67.743 570.674,65.562 570.82,62.369 C570.966,59.17 571,58.147 571,50 C571,41.851 570.966,40.831 570.82,37.631\"\u003e\u003c/path\u003e\u003c/g\u003e\u003c/g\u003e\u003c/g\u003e\u003c/svg\u003e\u003c/div\u003e\u003cdiv style=\"padding-top: 8px;\"\u003e \u003cdiv style=\" color:#3897f0; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:550; line-height:18px;\"\u003eView this post on Instagram\u003c/div\u003e\u003c/div\u003e\u003cdiv style=\"padding: 12.5% 0;\"\u003e\u003c/div\u003e \u003cdiv style=\"display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;\"\u003e\u003cdiv\u003e \u003cdiv style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);\"\u003e\u003c/div\u003e \u003cdiv style=\"background-color: #F4F4F4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;\"\u003e\u003c/div\u003e \u003cdiv style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);\"\u003e\u003c/div\u003e\u003c/div\u003e\u003cdiv style=\"margin-left: 8px;\"\u003e \u003cdiv style=\" background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;\"\u003e\u003c/div\u003e \u003cdiv style=\" width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg)\"\u003e\u003c/div\u003e\u003c/div\u003e\u003cdiv style=\"margin-left: auto;\"\u003e \u003cdiv style=\" width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);\"\u003e\u003c/div\u003e \u003cdiv style=\" background-color: #F4F4F4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);\"\u003e\u003c/div\u003e \u003cdiv style=\" width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);\"\u003e\u003c/div\u003e\u003c/div\u003e\u003c/div\u003e \u003cdiv style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;\"\u003e \u003cdiv style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;\"\u003e\u003c/div\u003e \u003cdiv style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;\"\u003e\u003c/div\u003e\u003c/div\u003e\u003c/a\u003e\u003cp style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; line-height:17px; margin-bottom:0; margin-top:8px; overflow:hidden; padding:8px 0 7px; text-align:center; text-overflow:ellipsis; white-space:nowrap;\"\u003e\u003ca href=\"https://www.instagram.com/p/DFdNyivNQlB/?utm_source=ig_embed\u0026amp;utm_campaign=loading\" style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:normal; line-height:17px; text-decoration:none;\" target=\"_blank\"\u003eA post shared by Buffer (@buffer)\u003c/a\u003e\u003c/p\u003e\u003c/div\u003e\u003c/blockquote\u003e\n\u003cscript async src=\"//www.instagram.com/embed.js\"\u003e\u003c/script\u003e\n\u003c!--kg-card-end: html--\u003e\n\u003cul\u003e\u003cli\u003e\u003cstrong\u003eVideo posts\u003c/strong\u003e are \u003ca href=\"https://buffer.com/resources/short-form-video/\"\u003e\u003cu\u003eShort-form videos\u003c/u\u003e\u003c/a\u003e or long-form videos depending on their length. Here’s an example: \u003c/li\u003e\u003c/ul\u003e\n\u003c!--kg-card-begin: html--\u003e\n\u003cblockquote class=\"instagram-media\" data-instgrm-captioned data-instgrm-permalink=\"https://www.instagram.com/reel/DFJVUWRSPV9/?utm_source=ig_embed\u0026amp;utm_campaign=loading\" data-instgrm-version=\"14\" style=\" background:#FFF; border:0; border-radius:3px; box-shadow:0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width:540px; min-width:326px; padding:0; width:99.375%; width:-webkit-calc(100% - 2px); width:calc(100% - 2px);\"\u003e\u003cdiv style=\"padding:16px;\"\u003e \u003ca href=\"https://www.instagram.com/reel/DFJVUWRSPV9/?utm_source=ig_embed\u0026amp;utm_campaign=loading\" style=\" background:#FFFFFF; line-height:0; padding:0 0; text-align:center; text-decoration:none; width:100%;\" target=\"_blank\"\u003e \u003cdiv style=\" display: flex; flex-direction: row; align-items: center;\"\u003e \u003cdiv style=\"background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; width: 40px;\"\u003e\u003c/div\u003e \u003cdiv style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center;\"\u003e \u003cdiv style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 100px;\"\u003e\u003c/div\u003e \u003cdiv style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 60px;\"\u003e\u003c/div\u003e\u003c/div\u003e\u003c/div\u003e\u003cdiv style=\"padding: 19% 0;\"\u003e\u003c/div\u003e \u003cdiv style=\"display:block; height:50px; margin:0 auto 12px; width:50px;\"\u003e\u003csvg width=\"50px\" height=\"50px\" viewBox=\"0 0 60 60\" version=\"1.1\" xmlns=\"https://www.w3.org/2000/svg\" xmlns:xlink=\"https://www.w3.org/1999/xlink\"\u003e\u003cg stroke=\"none\" stroke-width=\"1\" fill=\"none\" fill-rule=\"evenodd\"\u003e\u003cg transform=\"translate(-511.000000, -20.000000)\" fill=\"#000000\"\u003e\u003cg\u003e\u003cpath d=\"M556.869,30.41 C554.814,30.41 553.148,32.076 553.148,34.131 C553.148,36.186 554.814,37.852 556.869,37.852 C558.924,37.852 560.59,36.186 560.59,34.131 C560.59,32.076 558.924,30.41 556.869,30.41 M541,60.657 C535.114,60.657 530.342,55.887 530.342,50 C530.342,44.114 535.114,39.342 541,39.342 C546.887,39.342 551.658,44.114 551.658,50 C551.658,55.887 546.887,60.657 541,60.657 M541,33.886 C532.1,33.886 524.886,41.1 524.886,50 C524.886,58.899 532.1,66.113 541,66.113 C549.9,66.113 557.115,58.899 557.115,50 C557.115,41.1 549.9,33.886 541,33.886 M565.378,62.101 C565.244,65.022 564.756,66.606 564.346,67.663 C563.803,69.06 563.154,70.057 562.106,71.106 C561.058,72.155 560.06,72.803 558.662,73.347 C557.607,73.757 556.021,74.244 553.102,74.378 C549.944,74.521 548.997,74.552 541,74.552 C533.003,74.552 532.056,74.521 528.898,74.378 C525.979,74.244 524.393,73.757 523.338,73.347 C521.94,72.803 520.942,72.155 519.894,71.106 C518.846,70.057 518.197,69.06 517.654,67.663 C517.244,66.606 516.755,65.022 516.623,62.101 C516.479,58.943 516.448,57.996 516.448,50 C516.448,42.003 516.479,41.056 516.623,37.899 C516.755,34.978 517.244,33.391 517.654,32.338 C518.197,30.938 518.846,29.942 519.894,28.894 C520.942,27.846 521.94,27.196 523.338,26.654 C524.393,26.244 525.979,25.756 528.898,25.623 C532.057,25.479 533.004,25.448 541,25.448 C548.997,25.448 549.943,25.479 553.102,25.623 C556.021,25.756 557.607,26.244 558.662,26.654 C560.06,27.196 561.058,27.846 562.106,28.894 C563.154,29.942 563.803,30.938 564.346,32.338 C564.756,33.391 565.244,34.978 565.378,37.899 C565.522,41.056 565.552,42.003 565.552,50 C565.552,57.996 565.522,58.943 565.378,62.101 M570.82,37.631 C570.674,34.438 570.167,32.258 569.425,30.349 C568.659,28.377 567.633,26.702 565.965,25.035 C564.297,23.368 562.623,22.342 560.652,21.575 C558.743,20.834 556.562,20.326 553.369,20.18 C550.169,20.033 549.148,20 541,20 C532.853,20 531.831,20.033 528.631,20.18 C525.438,20.326 523.257,20.834 521.349,21.575 C519.376,22.342 517.703,23.368 516.035,25.035 C514.368,26.702 513.342,28.377 512.574,30.349 C511.834,32.258 511.326,34.438 511.181,37.631 C511.035,40.831 511,41.851 511,50 C511,58.147 511.035,59.17 511.181,62.369 C511.326,65.562 511.834,67.743 512.574,69.651 C513.342,71.625 514.368,73.296 516.035,74.965 C517.703,76.634 519.376,77.658 521.349,78.425 C523.257,79.167 525.438,79.673 528.631,79.82 C531.831,79.965 532.853,80.001 541,80.001 C549.148,80.001 550.169,79.965 553.369,79.82 C556.562,79.673 558.743,79.167 560.652,78.425 C562.623,77.658 564.297,76.634 565.965,74.965 C567.633,73.296 568.659,71.625 569.425,69.651 C570.167,67.743 570.674,65.562 570.82,62.369 C570.966,59.17 571,58.147 571,50 C571,41.851 570.966,40.831 570.82,37.631\"\u003e\u003c/path\u003e\u003c/g\u003e\u003c/g\u003e\u003c/g\u003e\u003c/svg\u003e\u003c/div\u003e\u003cdiv style=\"padding-top: 8px;\"\u003e \u003cdiv style=\" color:#3897f0; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:550; line-height:18px;\"\u003eView this post on Instagram\u003c/div\u003e\u003c/div\u003e\u003cdiv style=\"padding: 12.5% 0;\"\u003e\u003c/div\u003e \u003cdiv style=\"display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;\"\u003e\u003cdiv\u003e \u003cdiv style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);\"\u003e\u003c/div\u003e \u003cdiv style=\"background-color: #F4F4F4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;\"\u003e\u003c/div\u003e \u003cdiv style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);\"\u003e\u003c/div\u003e\u003c/div\u003e\u003cdiv style=\"margin-left: 8px;\"\u003e \u003cdiv style=\" background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;\"\u003e\u003c/div\u003e \u003cdiv style=\" width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg)\"\u003e\u003c/div\u003e\u003c/div\u003e\u003cdiv style=\"margin-left: auto;\"\u003e \u003cdiv style=\" width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);\"\u003e\u003c/div\u003e \u003cdiv style=\" background-color: #F4F4F4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);\"\u003e\u003c/div\u003e \u003cdiv style=\" width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);\"\u003e\u003c/div\u003e\u003c/div\u003e\u003c/div\u003e \u003cdiv style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;\"\u003e \u003cdiv style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;\"\u003e\u003c/div\u003e \u003cdiv style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;\"\u003e\u003c/div\u003e\u003c/div\u003e\u003c/a\u003e\u003cp style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; line-height:17px; margin-bottom:0; margin-top:8px; overflow:hidden; padding:8px 0 7px; text-align:center; text-overflow:ellipsis; white-space:nowrap;\"\u003e\u003ca href=\"https://www.instagram.com/reel/DFJVUWRSPV9/?utm_source=ig_embed\u0026amp;utm_campaign=loading\" style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:normal; line-height:17px; text-decoration:none;\" target=\"_blank\"\u003eA post shared by Buffer (@buffer)\u003c/a\u003e\u003c/p\u003e\u003c/div\u003e\u003c/blockquote\u003e\n\u003cscript async src=\"//www.instagram.com/embed.js\"\u003e\u003c/script\u003e\n\u003c!--kg-card-end: html--\u003e\n\u003cp\u003eMost social media channels contain multiple types of content formats. You can mix and match them to get the best reach and engagement. Here’s a quick table showing what content formats are available on the \u003ca href=\"https://buffer.com/resources/social-media-platforms/\"\u003e\u003cu\u003emajor platforms\u003c/u\u003e\u003c/a\u003e:\u003c/p\u003e\n\u003c!--kg-card-begin: html--\u003e\n\u003ctable style=\"border:none;border-collapse:collapse;table-layout:fixed;width:468pt\"\u003e\u003ccolgroup\u003e\u003ccol\u003e\u003ccol\u003e\u003ccol\u003e\u003ccol\u003e\u003ccol\u003e\u003c/colgroup\u003e\u003ctbody\u003e\u003ctr style=\"height:0pt\"\u003e\u003ctd style=\"border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;background-color:#ff9900;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;\"\u003e\u003cp dir=\"ltr\" style=\"line-height:1.2;text-align: center;margin-top:0pt;margin-bottom:0pt;\"\u003e\u003cspan style=\"font-size:11pt;font-family:Arial,sans-serif;color:#000000;background-color:transparent;font-weight:700;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;\"\u003eSocial media network\u003c/span\u003e\u003c/p\u003e\u003c/td\u003e\u003ctd style=\"border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;background-color:#ff9900;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;\"\u003e\u003cp dir=\"ltr\" style=\"line-height:1.2;text-align: center;margin-top:0pt;margin-bottom:0pt;\"\u003e\u003cspan style=\"font-size:11pt;font-family:Arial,sans-serif;color:#000000;background-color:transparent;font-weight:700;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;\"\u003eText posts\u003c/span\u003e\u003c/p\u003e\u003c/td\u003e\u003ctd style=\"border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;background-color:#ff9900;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;\"\u003e\u003cp dir=\"ltr\" style=\"line-height:1.2;text-align: center;margin-top:0pt;margin-bottom:0pt;\"\u003e\u003cspan style=\"font-size:11pt;font-family:Arial,sans-serif;color:#000000;background-color:transparent;font-weight:700;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;\"\u003eImage posts\u003c/span\u003e\u003c/p\u003e\u003c/td\u003e\u003ctd style=\"border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;background-color:#ff9900;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;\"\u003e\u003cp dir=\"ltr\" style=\"line-height:1.2;text-align: center;margin-top:0pt;margin-bottom:0pt;\"\u003e\u003cspan style=\"font-size:11pt;font-family:Arial,sans-serif;color:#000000;background-color:transparent;font-weight:700;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;\"\u003eVideo posts\u003c/span\u003e\u003c/p\u003e\u003c/td\u003e\u003c/tr\u003e\u003ctr style=\"height:0pt\"\u003e\u003ctd style=\"border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;\"\u003e\u003cp dir=\"ltr\" style=\"line-height:1.2;margin-top:0pt;margin-bottom:0pt;\"\u003e\u003cspan style=\"font-size:11pt;font-family:Arial,sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;\"\u003eInstagram\u003c/span\u003e\u003c/p\u003e\u003c/td\u003e\u003ctd style=\"border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;\"\u003e\u003cp dir=\"ltr\" style=\"line-height:1.2;text-align: center;margin-top:0pt;margin-bottom:0pt;\"\u003e\u003cspan style=\"font-size:11pt;font-family:Arial,sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;\"\u003e❌\u003c/span\u003e\u003c/p\u003e\u003c/td\u003e\u003ctd style=\"border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;\"\u003e\u003cp dir=\"ltr\" style=\"line-height:1.2;text-align: center;margin-top:0pt;margin-bottom:0pt;\"\u003e\u003cspan style=\"font-size:11pt;font-family:Arial,sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;\"\u003e✅\u003c/span\u003e\u003c/p\u003e\u003c/td\u003e\u003ctd style=\"border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;\"\u003e\u003cp dir=\"ltr\" style=\"line-height:1.2;text-align: center;margin-top:0pt;margin-bottom:0pt;\"\u003e\u003cspan style=\"font-size:11pt;font-family:Arial,sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;\"\u003e✅\u003c/span\u003e\u003c/p\u003e\u003c/td\u003e\u003c/tr\u003e\u003ctr style=\"height:0pt\"\u003e\u003ctd style=\"border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;\"\u003e\u003cp dir=\"ltr\" style=\"line-height:1.2;margin-top:0pt;margin-bottom:0pt;\"\u003e\u003cspan style=\"font-size:11pt;font-family:Arial,sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;\"\u003eTikTok\u003c/span\u003e\u003c/p\u003e\u003c/td\u003e\u003ctd style=\"border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;\"\u003e\u003cp dir=\"ltr\" style=\"line-height:1.2;text-align: center;margin-top:0pt;margin-bottom:0pt;\"\u003e\u003cspan style=\"font-size:11pt;font-family:Arial,sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;\"\u003e✅\u003c/span\u003e\u003c/p\u003e\u003c/td\u003e\u003ctd style=\"border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;\"\u003e\u003cp dir=\"ltr\" style=\"line-height:1.2;text-align: center;margin-top:0pt;margin-bottom:0pt;\"\u003e\u003cspan style=\"font-size:11pt;font-family:Arial,sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;\"\u003e✅\u003c/span\u003e\u003c/p\u003e\u003c/td\u003e\u003ctd style=\"border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;\"\u003e\u003cp dir=\"ltr\" style=\"line-height:1.2;text-align: center;margin-top:0pt;margin-bottom:0pt;\"\u003e\u003cspan style=\"font-size:11pt;font-family:Arial,sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;\"\u003e✅\u003c/span\u003e\u003c/p\u003e\u003c/td\u003e\u003c/tr\u003e\u003ctr style=\"height:0pt\"\u003e\u003ctd style=\"border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;\"\u003e\u003cp dir=\"ltr\" style=\"line-height:1.2;margin-top:0pt;margin-bottom:0pt;\"\u003e\u003cspan style=\"font-size:11pt;font-family:Arial,sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;\"\u003eYouTube*\u003c/span\u003e\u003c/p\u003e\u003c/td\u003e\u003ctd style=\"border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;\"\u003e\u003cp dir=\"ltr\" style=\"line-height:1.2;text-align: center;margin-top:0pt;margin-bottom:0pt;\"\u003e\u003cspan style=\"font-size:11pt;font-family:Arial,sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;\"\u003e✅\u003c/span\u003e\u003c/p\u003e\u003c/td\u003e\u003ctd style=\"border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;\"\u003e\u003cp dir=\"ltr\" style=\"line-height:1.2;text-align: center;margin-top:0pt;margin-bottom:0pt;\"\u003e\u003cspan style=\"font-size:11pt;font-family:Arial,sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;\"\u003e✅\u003c/span\u003e\u003c/p\u003e\u003c/td\u003e\u003ctd style=\"border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;\"\u003e\u003cp dir=\"ltr\" style=\"line-height:1.2;text-align: center;margin-top:0pt;margin-bottom:0pt;\"\u003e\u003cspan style=\"font-size:11pt;font-family:Arial,sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;\"\u003e✅\u003c/span\u003e\u003c/p\u003e\u003c/td\u003e\u003c/tr\u003e\u003ctr style=\"height:0pt\"\u003e\u003ctd style=\"border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;\"\u003e\u003cp dir=\"ltr\" style=\"line-height:1.2;margin-top:0pt;margin-bottom:0pt;\"\u003e\u003cspan style=\"font-size:11pt;font-family:Arial,sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;\"\u003eX (formerly Twitter)\u003c/span\u003e\u003c/p\u003e\u003c/td\u003e\u003ctd style=\"border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;\"\u003e\u003cp dir=\"ltr\" style=\"line-height:1.2;text-align: center;margin-top:0pt;margin-bottom:0pt;\"\u003e\u003cspan style=\"font-size:11pt;font-family:Arial,sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;\"\u003e✅\u003c/span\u003e\u003c/p\u003e\u003c/td\u003e\u003ctd style=\"border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;\"\u003e\u003cp dir=\"ltr\" style=\"line-height:1.2;text-align: center;margin-top:0pt;margin-bottom:0pt;\"\u003e\u003cspan style=\"font-size:11pt;font-family:Arial,sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;\"\u003e✅\u003c/span\u003e\u003c/p\u003e\u003c/td\u003e\u003ctd style=\"border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;\"\u003e\u003cp dir=\"ltr\" style=\"line-height:1.2;text-align: center;margin-top:0pt;margin-bottom:0pt;\"\u003e\u003cspan style=\"font-size:11pt;font-family:Arial,sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;\"\u003e✅\u003c/span\u003e\u003c/p\u003e\u003c/td\u003e\u003c/tr\u003e\u003ctr style=\"height:0pt\"\u003e\u003ctd style=\"border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;\"\u003e\u003cp dir=\"ltr\" style=\"line-height:1.2;margin-top:0pt;margin-bottom:0pt;\"\u003e\u003cspan style=\"font-size:11pt;font-family:Arial,sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;\"\u003eLinkedIn\u003c/span\u003e\u003c/p\u003e\u003c/td\u003e\u003ctd style=\"border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;\"\u003e\u003cp dir=\"ltr\" style=\"line-height:1.2;text-align: center;margin-top:0pt;margin-bottom:0pt;\"\u003e\u003cspan style=\"font-size:11pt;font-family:Arial,sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;\"\u003e✅\u003c/span\u003e\u003c/p\u003e\u003c/td\u003e\u003ctd style=\"border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;\"\u003e\u003cp dir=\"ltr\" style=\"line-height:1.2;text-align: center;margin-top:0pt;margin-bottom:0pt;\"\u003e\u003cspan style=\"font-size:11pt;font-family:Arial,sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;\"\u003e✅\u003c/span\u003e\u003c/p\u003e\u003c/td\u003e\u003ctd style=\"border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;\"\u003e\u003cp dir=\"ltr\" style=\"line-height:1.2;text-align: center;margin-top:0pt;margin-bottom:0pt;\"\u003e\u003cspan style=\"font-size:11pt;font-family:Arial,sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;\"\u003e✅\u003c/span\u003e\u003c/p\u003e\u003c/td\u003e\u003c/tr\u003e\u003ctr style=\"height:0pt\"\u003e\u003ctd style=\"border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;\"\u003e\u003cp dir=\"ltr\" style=\"line-height:1.2;margin-top:0pt;margin-bottom:0pt;\"\u003e\u003cspan style=\"font-size:11pt;font-family:Arial,sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;\"\u003ePinterest\u003c/span\u003e\u003c/p\u003e\u003c/td\u003e\u003ctd style=\"border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;\"\u003e\u003cp dir=\"ltr\" style=\"line-height:1.2;text-align: center;margin-top:0pt;margin-bottom:0pt;\"\u003e\u003cspan style=\"font-size:11pt;font-family:Arial,sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;\"\u003e❌\u003c/span\u003e\u003c/p\u003e\u003c/td\u003e\u003ctd style=\"border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;\"\u003e\u003cp dir=\"ltr\" style=\"line-height:1.2;text-align: center;margin-top:0pt;margin-bottom:0pt;\"\u003e\u003cspan style=\"font-size:11pt;font-family:Arial,sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;\"\u003e✅\u003c/span\u003e\u003c/p\u003e\u003c/td\u003e\u003ctd style=\"border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;\"\u003e\u003cp dir=\"ltr\" style=\"line-height:1.2;text-align: center;margin-top:0pt;margin-bottom:0pt;\"\u003e\u003cspan style=\"font-size:11pt;font-family:Arial,sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;\"\u003e✅\u003c/span\u003e\u003c/p\u003e\u003c/td\u003e\u003c/tr\u003e\u003ctr style=\"height:0pt\"\u003e\u003ctd style=\"border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;\"\u003e\u003cp dir=\"ltr\" style=\"line-height:1.2;margin-top:0pt;margin-bottom:0pt;\"\u003e\u003cspan style=\"font-size:11pt;font-family:Arial,sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;\"\u003eFacebook\u003c/span\u003e\u003c/p\u003e\u003c/td\u003e\u003ctd style=\"border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;\"\u003e\u003cp dir=\"ltr\" style=\"line-height:1.2;text-align: center;margin-top:0pt;margin-bottom:0pt;\"\u003e\u003cspan style=\"font-size:11pt;font-family:Arial,sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;\"\u003e✅\u003c/span\u003e\u003c/p\u003e\u003c/td\u003e\u003ctd style=\"border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;\"\u003e\u003cp dir=\"ltr\" style=\"line-height:1.2;text-align: center;margin-top:0pt;margin-bottom:0pt;\"\u003e\u003cspan style=\"font-size:11pt;font-family:Arial,sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;\"\u003e✅\u003c/span\u003e\u003c/p\u003e\u003c/td\u003e\u003ctd style=\"border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;\"\u003e\u003cp dir=\"ltr\" style=\"line-height:1.2;text-align: center;margin-top:0pt;margin-bottom:0pt;\"\u003e\u003cspan style=\"font-size:11pt;font-family:Arial,sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;\"\u003e✅\u003c/span\u003e\u003c/p\u003e\u003c/td\u003e\u003c/tr\u003e\u003ctr style=\"height:0pt\"\u003e\u003ctd style=\"border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;\"\u003e\u003cp dir=\"ltr\" style=\"line-height:1.2;margin-top:0pt;margin-bottom:0pt;\"\u003e\u003cspan style=\"font-size:11pt;font-family:Arial,sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;\"\u003eThreads\u003c/span\u003e\u003c/p\u003e\u003c/td\u003e\u003ctd style=\"border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;\"\u003e\u003cp dir=\"ltr\" style=\"line-height:1.2;text-align: center;margin-top:0pt;margin-bottom:0pt;\"\u003e\u003cspan style=\"font-size:11pt;font-family:Arial,sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;\"\u003e✅\u003c/span\u003e\u003c/p\u003e\u003c/td\u003e\u003ctd style=\"border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;\"\u003e\u003cp dir=\"ltr\" style=\"line-height:1.2;text-align: center;margin-top:0pt;margin-bottom:0pt;\"\u003e\u003cspan style=\"font-size:11pt;font-family:Arial,sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;\"\u003e✅\u003c/span\u003e\u003c/p\u003e\u003c/td\u003e\u003ctd style=\"border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;\"\u003e\u003cp dir=\"ltr\" style=\"line-height:1.2;text-align: center;margin-top:0pt;margin-bottom:0pt;\"\u003e\u003cspan style=\"font-size:11pt;font-family:Arial,sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;\"\u003e✅\u003c/span\u003e\u003c/p\u003e\u003c/td\u003e\u003c/tr\u003e\u003ctr style=\"height:0pt\"\u003e\u003ctd style=\"border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;\"\u003e\u003cp dir=\"ltr\" style=\"line-height:1.2;margin-top:0pt;margin-bottom:0pt;\"\u003e\u003cspan style=\"font-size:11pt;font-family:Arial,sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;\"\u003eBluesky\u003c/span\u003e\u003c/p\u003e\u003c/td\u003e\u003ctd style=\"border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;\"\u003e\u003cp dir=\"ltr\" style=\"line-height:1.2;text-align: center;margin-top:0pt;margin-bottom:0pt;\"\u003e\u003cspan style=\"font-size:11pt;font-family:Arial,sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;\"\u003e✅\u003c/span\u003e\u003c/p\u003e\u003c/td\u003e\u003ctd style=\"border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;\"\u003e\u003cp dir=\"ltr\" style=\"line-height:1.2;text-align: center;margin-top:0pt;margin-bottom:0pt;\"\u003e\u003cspan style=\"font-size:11pt;font-family:Arial,sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;\"\u003e✅\u003c/span\u003e\u003c/p\u003e\u003c/td\u003e\u003ctd style=\"border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;\"\u003e\u003cp dir=\"ltr\" style=\"line-height:1.2;text-align: center;margin-top:0pt;margin-bottom:0pt;\"\u003e\u003cspan style=\"font-size:11pt;font-family:Arial,sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;\"\u003e✅\u003c/span\u003e\u003c/p\u003e\u003c/td\u003e\u003c/tr\u003e\u003ctr style=\"height:0pt\"\u003e\u003ctd style=\"border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;\"\u003e\u003cp dir=\"ltr\" style=\"line-height:1.2;margin-top:0pt;margin-bottom:0pt;\"\u003e\u003cspan style=\"font-size:11pt;font-family:Arial,sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;\"\u003eMastodon\u003c/span\u003e\u003c/p\u003e\u003c/td\u003e\u003ctd style=\"border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;\"\u003e\u003cp dir=\"ltr\" style=\"line-height:1.2;text-align: center;margin-top:0pt;margin-bottom:0pt;\"\u003e\u003cspan style=\"font-size:11pt;font-family:Arial,sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;\"\u003e✅\u003c/span\u003e\u003c/p\u003e\u003c/td\u003e\u003ctd style=\"border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;\"\u003e\u003cp dir=\"ltr\" style=\"line-height:1.2;text-align: center;margin-top:0pt;margin-bottom:0pt;\"\u003e\u003cspan style=\"font-size:11pt;font-family:Arial,sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;\"\u003e✅\u003c/span\u003e\u003c/p\u003e\u003c/td\u003e\u003ctd style=\"border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;\"\u003e\u003cp dir=\"ltr\" style=\"line-height:1.2;text-align: center;margin-top:0pt;margin-bottom:0pt;\"\u003e\u003cspan style=\"font-size:11pt;font-family:Arial,sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;\"\u003e✅\u003c/span\u003e\u003c/p\u003e\u003c/td\u003e\u003c/tr\u003e\u003c/tbody\u003e\u003c/table\u003e\n\u003c!--kg-card-end: html--\u003e\n\u003cdiv class=\"kg-card kg-callout-card kg-callout-card-grey\"\u003e\u003cdiv class=\"kg-callout-emoji\"\u003e🗒️\u003c/div\u003e\u003cdiv class=\"kg-callout-text\"\u003e\u003cb\u003e\u003cstrong style=\"white-space: pre-wrap;\"\u003eNote\u003c/strong\u003e\u003c/b\u003e: YouTube contains text, image, and interactive social media posts only in the \u003ca href=\"https://buffer.com/resources/youtube-community-posts/\"\u003e\u003cu\u003eYouTube community posts\u003c/u\u003e\u003c/a\u003e.\u003c/div\u003e\u003c/div\u003e\u003cp\u003eYou’ll notice most social media channels contain nearly all content formats. That’s a good thing! You can create content that’s easy and fun for you.\u0026nbsp;\u003c/p\u003e\u003cp\u003eBut remember, some networks are primarily focused on one format. For example, TikTok has the option of image and text posts, but it’s still primarily a short-form video platform. You could technically \u003ca href=\"https://buffer.com/resources/social-media-community/\"\u003e\u003cu\u003ebuild a community\u003c/u\u003e\u003c/a\u003e using only carousels and text-based posts, but it’s going to be tough.\u0026nbsp;\u003c/p\u003e\u003cp\u003eIt’s worthwhile getting familiar with\u0026nbsp; the algorithms of different social media platforms to understand which content formats they prefer. Here’s our guide to the \u003ca href=\"https://buffer.com/resources/instagram-algorithms/\"\u003e\u003cu\u003eInstagram algorithm\u003c/u\u003e\u003c/a\u003e, \u003ca href=\"https://buffer.com/resources/tiktok-algorithm/\"\u003e\u003cu\u003eTikTok algorithm\u003c/u\u003e\u003c/a\u003e, \u003ca href=\"https://buffer.com/resources/youtube-algorithm/\"\u003e\u003cu\u003eYouTube algorithm\u003c/u\u003e\u003c/a\u003e, \u003ca href=\"https://buffer.com/resources/linkedin-algorithm/\"\u003e\u003cu\u003eLinkedIn algorithm\u003c/u\u003e\u003c/a\u003e, and the \u003ca href=\"https://buffer.com/resources/threads-algorithm/\"\u003e\u003cu\u003eThreads algorithm\u003c/u\u003e\u003c/a\u003e to get you started.\u0026nbsp;\u003c/p\u003e\u003ch2 id=\"do-your-homework-5-things-to-do-before-you-start-social-media-content-creation\"\u003eDo your homework: 5 things to do before you start social media content creation\u003c/h2\u003e\u003cp\u003eStarting social media content creation without getting your basics right is like building a house on an uneven piece of land. You need to do the following five tasks to create a useful social media strategy.\u003c/p\u003e\u003ch3 id=\"1-deeply-understand-your-target-audience\"\u003e1. Deeply understand your target audience\u003c/h3\u003e\u003cp\u003eUnderstanding your target audience deeply is crucial not just for social media marketing but for your overall business — whether you’re a creator or a small business owner.\u003c/p\u003e\u003cp\u003eYou should have an in-depth idea of your audience’s problem areas and how your product, services, or content can help resolve it — better than your competitors. For social media, you should know three primary things:\u003c/p\u003e\u003cul\u003e\u003cli\u003e\u003cstrong\u003eWhich social channels your audience prefers. \u003c/strong\u003eStudying the user demographics can give you a good idea of which social platforms your potential customers use. Look beyond age — also notice the gender distribution, if a certain social channel is more popular in your niche, etc.\u003c/li\u003e\u003cli\u003e\u003cstrong\u003eHow they behave on social media. \u003c/strong\u003eYour audience might be on LinkedIn and TikTok and use both very differently. They might prefer more entertaining and trending content on TikTok, but hunt for educational content on LinkedIn. Similarly, they might prefer written content on LinkedIn but video content on TikTok. This information can help you create social media content based on your audience preferences.\u003c/li\u003e\u003cli\u003e\u003cstrong\u003eWhat they expect from creators like yours on social media. \u003c/strong\u003eYou can create impeccable social media content all day, but your audience might still scroll away if you don’t know their expectations. Let’s say you create content around curly hair care. Your community might expect you to elaborate on how to maintain curls, which products to use, and other educational info — but you’re creating funny social media content around the struggles of curly hair. The type of content you’re creating is important, too, and has its place. But you need to satisfy your audience’s expectations first.\u003c/li\u003e\u003c/ul\u003e\u003cfigure class=\"kg-card kg-image-card\"\u003e\u003cimg src=\"https://lh7-rt.googleusercontent.com/docsz/AD_4nXe5OkBY-6dARwkCTZUQi3PnPbD-9IMHpbdy4C9eH_hmiEEF7jGckyHUIQr5z-FNyyz8GoYgjDk2pbVYKiT4-sqACv0Dw5uZRPkcg3iaS8bFViTJl2Fu4IWqTIcWgAUZc-t9sTay9w?key=YdUSYROojEJhcXBoo8j6st33\" class=\"kg-image\" alt=\"\" loading=\"lazy\" width=\"624\" height=\"468\"\u003e\u003c/figure\u003e\u003cp\u003eWhere do you get this information about your target audience? Audience research tools like \u003ca href=\"https://sparktoro.com/\"\u003e\u003cu\u003eSparkToro\u003c/u\u003e\u003c/a\u003e can help, but the best way is to \u003cem\u003espeak\u003c/em\u003e to your audience. Participate in private communities, see what questions your audience is asking in your comments and DMs, and practice social listening.\u003c/p\u003e\u003cp\u003eAnd don’t worry if you don’t have everything figured out about your audience with 100 percent certainty. Audience engagement on social media will teach you a lot about your target audience and their expectations of you. The more content you share, the more you’ll get to grips with what will resonate with your audience.\u003c/p\u003e\u003ch3 id=\"2-understand-the-unique-culture-of-your-chosen-social-media-platforms\"\u003e2. Understand the unique culture of your chosen social media platforms\u003c/h3\u003e\u003cp\u003eWhen TikTok was briefly banned in the U.S., experts like \u003ca href=\"https://x.com/milkkarten/status/1880303874063626484\"\u003e\u003cu\u003eRachel Karten reminded\u003c/u\u003e\u003c/a\u003e people about its unique culture. While short-form video as a content type is also available on other social channels, like Instagram, TikTok has a different ‘vibe’ than Instagram. \u003c/p\u003e\u003cfigure class=\"kg-card kg-embed-card\"\u003e\u003cblockquote class=\"twitter-tweet\"\u003e\u003cp lang=\"en\" dir=\"ltr\"\u003eyes, there are other places to post short form videos. but not enough people talking about the culture of tiktok and how that's not as easy to transfer as some might think.\u003c/p\u003e— Rachel Karten (@milkkarten) \u003ca href=\"https://twitter.com/milkkarten/status/1880303874063626484?ref_src=twsrc%5Etfw\"\u003eJanuary 17, 2025\u003c/a\u003e\u003c/blockquote\u003e\n\u003cscript async=\"\" src=\"https://platform.twitter.com/widgets.js\" charset=\"utf-8\"\u003e\u003c/script\u003e\u003c/figure\u003e\u003cp\u003eThis is because of audience preferences and differences in \u003ca href=\"https://buffer.com/social-media-terms/algorithm\"\u003e\u003cu\u003ealgorithms\u003c/u\u003e\u003c/a\u003e. Some social media channels are conversation-starters, others are for goofing around, and some are prominent in new brand discovery. Each platform has its place.\u003c/p\u003e\u003cp\u003eWhen you choose a social media platform to build your audience as a creator, or practice social media marketing, understand the ins and outs of the specific culture of that social channel. How? By spending lots of time on it as a consumer.\u003c/p\u003e\u003cul\u003e\u003cli\u003eUnderstand what the algorithm puts front and center for you and dissect why\u003c/li\u003e\u003cli\u003eRead comments on the posts you like to witness what other people are saying\u003c/li\u003e\u003cli\u003eKeep an eye out for platform updates and see which types of posts get the most engagement\u003c/li\u003e\u003c/ul\u003e\u003cp\u003eKnowing the above will help you build a social media presence that fits the platform perfectly. You’ll understand general audience expectations better and create the kind of content your audience expects.\u003c/p\u003e\u003ch3 id=\"3-set-tangible-and-achievable-social-media-goals\"\u003e3. Set tangible and achievable social media goals\u003c/h3\u003e\u003cp\u003eSocial media content creation is just guesswork if you don’t know the \u003cem\u003epurpose\u003c/em\u003e behind it. Why do you want to create social media content? Maybe it's to increase brand awareness or \u003ca href=\"https://buffer.com/resources/how-to-build-a-personal-brand/\"\u003e\u003cu\u003ebuild a personal brand\u003c/u\u003e\u003c/a\u003e. Whatever it is, ensure you create social media content that helps you achieve those goals.\u003c/p\u003e\u003cp\u003eTwo things to remember while setting objectives:\u003c/p\u003e\u003cul\u003e\u003cli\u003e\u003cstrong\u003eYour social media goals should help you achieve larger business objectives.\u003c/strong\u003e Social media doesn’t work in a silo. Use it as a means to achieve your larger goals. Let’s say your business goal for the quarter is to improve website traffic. Your social media content creation should work toward achieving this goal. If you’re a creator selling digital products, your social media efforts should work in that direction to increase sales for them.\u003c/li\u003e\u003cli\u003e\u003cstrong\u003eMake your social media goals measurable and time-bound.\u003c/strong\u003e Instead of aiming to “increase engagement,” try setting more specific goals that can be measured using a metric. For instance, you can aim to increase your engagement rate by 20% in one month. Choose key metrics you want to keep an eye on to measure success. Tying your goals around tangible metrics gives you an idea of what success looks like. And if you’re a social media manager, you can also present these results to stakeholders.\u003c/li\u003e\u003c/ul\u003e\u003cp\u003eSetting social media goals will help you focus your attention in the right place and create content that helps you meet those objectives.\u003c/p\u003e\u003cdiv class=\"kg-card kg-callout-card kg-callout-card-grey\"\u003e\u003cdiv class=\"kg-callout-emoji\"\u003e💡\u003c/div\u003e\u003cdiv class=\"kg-callout-text\"\u003e\u003cb\u003e\u003cstrong style=\"white-space: pre-wrap;\"\u003eLearn more\u003c/strong\u003e\u003c/b\u003e: \u003ca href=\"https://buffer.com/library/social-media-goals/\"\u003e\u003cu\u003e9 Social Media Goals You Can Set for Your Business (and How to Track Them)\u003c/u\u003e\u003c/a\u003e\u003c/div\u003e\u003c/div\u003e\u003ch3 id=\"4-analyze-your-competitors\"\u003e4. Analyze your competitors\u003c/h3\u003e\u003cp\u003eDoing a \u003ca href=\"https://buffer.com/library/competitor-analysis/\"\u003e\u003cu\u003ecompetitive analysis\u003c/u\u003e\u003c/a\u003e can help you identify content gaps and how you can fill them — and this step isn’t just for businesses, either. Creators can really benefit from understanding what works for creators in their niches, too. More on this below.\u003c/p\u003e\u003cp\u003eGo to your core competitors’ social media profiles and evaluate:\u003c/p\u003e\u003cul\u003e\u003cli\u003e\u003cstrong\u003eWhich kinds of posts engage audiences the most?\u003c/strong\u003e Maybe you notice short videos outperform carousel posts for most of your competitors. Or perhaps you find a pattern where behind the scenes content is a major hit for all your competitors.\u003c/li\u003e\u003cli\u003e\u003cstrong\u003eWhat kinds of comments does the audience leave on your competitors’ posts?\u003c/strong\u003e This is where you can leverage content gaps. For example, if you notice most audience questions are about a particular topic in your niche that your competitor hasn’t addressed, you can create content around it. You’ve got proof that your audience wants to know more about it.\u003c/li\u003e\u003cli\u003e\u003cstrong\u003eWhat’s your competitors' social media content strategy?\u003c/strong\u003e Examine your competition’s social media profiles across various networks to see how often they post, what content formats they stick to, and the engagements it’s getting them. This will help you create comparative reports and have a realistic yardstick for your own social media journey.\u003c/li\u003e\u003c/ul\u003e\u003cp\u003eAs I touched on above, competitor analysis isn't restricted to brands and businesses on social media. You can also use them as a creator.\u0026nbsp;\u003c/p\u003e\u003cp\u003eTo start, narrow down a list of creators you aspire to be. Try to find patterns in their work: How do they click with their audience? What kinds of content gets them the most engagement? Do all the creators have the same kind of questions in their comments? Use your competitors’ work for inspiration \u003cem\u003eand\u003c/em\u003e for audience analysis.\u003c/p\u003e\u003cp\u003eA competitive analysis is ultimately a subset of \u003ca href=\"https://buffer.com/library/social-listening/\"\u003e\u003cu\u003esocial listening\u003c/u\u003e\u003c/a\u003e — it helps you gain insights into your audience’s interests. Use it for research purposes and to identify content gaps. But don’t let a competing social media strategy be the reason you shift your goals and plans. Let your competitors’ work inspire and guide yours, rather than shape it.\u0026nbsp;\u003c/p\u003e\u003ch3 id=\"5-choose-a-set-of-content-creation-tools-and-social-media-management-software\"\u003e5. Choose a set of content creation tools and social media management software\u003c/h3\u003e\u003cp\u003eConsistent content creation is no walk in the park. You need all the help you can get to create compelling content. Usually, this includes two kinds of tools:\u003c/p\u003e\u003cp\u003e\u003cstrong\u003eSocial media tools\u003c/strong\u003e like \u003ca href=\"https://buffer.com/\"\u003e\u003cu\u003eBuffer\u003c/u\u003e\u003c/a\u003e to help you schedule posts in advance, track metrics to analyze campaign performance, and maintain a \u003ca href=\"https://buffer.com/resources/social-media-calendar-template/\"\u003e\u003cu\u003econtent calendar\u003c/u\u003e\u003c/a\u003e.\u003c/p\u003e\u003cfigure class=\"kg-card kg-image-card\"\u003e\u003cimg src=\"https://lh7-rt.googleusercontent.com/docsz/AD_4nXegwSCdeSvdEPRbgXhOa6Kldy5IGlxmCIzzGzzg09BcUJfb322VIsgJgdQPhbHRLoS1tJYDzesmQ_LeyMSDFCWVbZnCKN7c_6sgl6OyLgAZWRJEZ5yY3QuVVL4cR39yZtL_svJCkg?key=YdUSYROojEJhcXBoo8j6st33\" class=\"kg-image\" alt=\"\" loading=\"lazy\" width=\"624\" height=\"485\"\u003e\u003c/figure\u003e\u003cp\u003e\u003cstrong\u003eContent creation tools\u003c/strong\u003e like \u003ca href=\"https://www.canva.com/\"\u003e\u003cu\u003eCanva\u003c/u\u003e\u003c/a\u003e for graphics or \u003ca href=\"https://buffer.com/resources/video-editing-software/\"\u003e\u003cu\u003evideo editing software\u003c/u\u003e\u003c/a\u003e like \u003ca href=\"https://www.capcut.com/\"\u003e\u003cu\u003eCapCut\u003c/u\u003e\u003c/a\u003e. These are tools that help turn your rough content ideas into social media friendly versions easily.\u003c/p\u003e\u003cfigure class=\"kg-card kg-image-card kg-card-hascaption\"\u003e\u003cimg src=\"https://lh7-rt.googleusercontent.com/docsz/AD_4nXdiPXZLskP90de40eNAp-BQzopFQ8r_Cg_gRzrG5B18qGQAKJkAVCDYrynKzcZUgR8wizlVqLclukcV4etmuG9HKY0tYLyPkXtaI6li7D8SShudrzbGhd8w-ulQpsbDWs-J9Cua8Q?key=YdUSYROojEJhcXBoo8j6st33\" class=\"kg-image\" alt=\"\" loading=\"lazy\" width=\"624\" height=\"416\"\u003e\u003cfigcaption\u003e\u003cspan style=\"white-space: pre-wrap;\"\u003eSource: \u003c/span\u003e\u003ca href=\"https://www.capcut.com/\"\u003e\u003cu\u003e\u003cspan class=\"underline\" style=\"white-space: pre-wrap;\"\u003eCapCut\u003c/span\u003e\u003c/u\u003e\u003c/a\u003e\u003c/figcaption\u003e\u003c/figure\u003e\u003cp\u003eChoose the tools you’re most comfortable with before you start social media content creation. This will ensure you work more efficiently and don’t have to pause your content creation in the middle to hunt for the right software.\u003c/p\u003e\u003ch2 id=\"how-to-create-content-on-social-media-in-6-steps\"\u003eHow to create content on social media in 6 steps\u003c/h2\u003e\u003cp\u003eNow that you’ve solidified the foundations of social media marketing, it’s time to start opening that blank canvas and creating content.\u003c/p\u003e\u003ch3 id=\"set-content-pillars-or-use-the-mp3-framework\"\u003eSet content pillars (or use the MP3 framework)\u003c/h3\u003e\u003cp\u003e\u003ca href=\"https://buffer.com/resources/content-pillars-for-social-media/\"\u003e\u003cu\u003eContent pillars\u003c/u\u003e\u003c/a\u003e are essentially the core topics you will post about on your social media. For example, if you’re a career coach, your pillars can be:\u003c/p\u003e\u003cul\u003e\u003cli\u003eNetworking\u003c/li\u003e\u003cli\u003eAcing interviews\u003c/li\u003e\u003cli\u003eBuilding resumes\u003c/li\u003e\u003c/ul\u003e\u003cp\u003eThese are the primary topics you’ll post about — as a part of your \u003ca href=\"https://buffer.com/resources/how-to-find-your-niche/\"\u003e\u003cu\u003esocial media niche\u003c/u\u003e\u003c/a\u003e. The goal of these content pillars is to ensure you never run out of valuable \u003ca href=\"https://buffer.com/resources/discover-content-ideas/\"\u003e\u003cu\u003econtent ideas\u003c/u\u003e\u003c/a\u003e. If you know your audience well, content topics will flow easily into one of your content pillar buckets.\u003c/p\u003e\u003cp\u003eNow, how do you choose your content pillars? It’s an overlap between your audience’s expectations, niche, and social media goals.\u003c/p\u003e\u003cfigure class=\"kg-card kg-image-card\"\u003e\u003cimg src=\"https://lh7-rt.googleusercontent.com/docsz/AD_4nXe4zlrEJBWWKBJwsuaiovckkrz8Al4U6Og5a7FN5t8qLk1bhB3_amzPToAczaG7CtqaJTJ7bnglnONtXBJ_A4IWuDSlUXSUD88CO8Cc-yht1Ey0lDMZAMtDO1k7m-cxyz_Ywf7IUg?key=YdUSYROojEJhcXBoo8j6st33\" class=\"kg-image\" alt=\"\" loading=\"lazy\" width=\"624\" height=\"468\"\u003e\u003c/figure\u003e\u003cp\u003eMany people often find the content pillars restrictive. An alternative could be \u003ca href=\"https://cut-the-fluff.kit.com/posts/the-mp3-framework-why-content-pillars-are-holding-you-back\"\u003e\u003cu\u003eErica Schneider’s MP3 framework\u003c/u\u003e\u003c/a\u003e. She suggests a three-prong approach instead:\u003c/p\u003e\u003cul\u003e\u003cli\u003e\u003cstrong\u003eMarket the problem:\u003c/strong\u003e Your social media content creation should involve doubling down on your audience’s problem. Think: What keeps my buyers up at night? What nags them in the middle of the day? Create content around these problems.\u003c/li\u003e\u003cli\u003e\u003cstrong\u003eMarket the process\u003c/strong\u003e: This is the behind-the-scenes of your own business. How do you help your audience solve the problem they struggle with? How did you come up with this solution?\u003c/li\u003e\u003cli\u003e\u003cstrong\u003eMarket the proof\u003c/strong\u003e: Share the evidence to build trust. How have your existing buyers fared after trying your solution? This includes case studies, testimonials, visual content showing social proof, etc.\u003c/li\u003e\u003c/ul\u003e\u003cfigure class=\"kg-card kg-image-card kg-card-hascaption\"\u003e\u003cimg src=\"https://lh7-rt.googleusercontent.com/docsz/AD_4nXeXlQIYUFS5TlTFNpkk2tj6TVVD0h7RmyfwOZcxuWd2k2TgItEsF-xNbf-zWsbK8dl7A1iAzZYheoXyl8KGbq0QhSMJbrHIQWwAMV6KuSyqG6lfAg3cu3Ri1PcfQXvXslMx5JVTsQ?key=YdUSYROojEJhcXBoo8j6st33\" class=\"kg-image\" alt=\"\" loading=\"lazy\" width=\"412\" height=\"516\"\u003e\u003cfigcaption\u003e\u003cspan style=\"white-space: pre-wrap;\"\u003eSource: \u003c/span\u003e\u003ca href=\"https://cut-the-fluff.kit.com/posts/the-mp3-framework-why-content-pillars-are-holding-you-back\"\u003e\u003cu\u003e\u003cspan class=\"underline\" style=\"white-space: pre-wrap;\"\u003eErica Schneider\u003c/span\u003e\u003c/u\u003e\u003c/a\u003e\u003c/figcaption\u003e\u003c/figure\u003e\u003cp\u003eContent pillars and the MP3 framework can also work together to help you brainstorm content ideas and craft compelling content for your audience.\u003c/p\u003e\u003cp\u003eWhen you come up with your core content topics, remember you need to keep an ear out for emerging trends on the topic. For example, if one of your content pillars is technology, you need to keep up with the rapid developments of that world. Doing this will help you create a content mix of \u003ca href=\"https://buffer.com/library/evergreen-content/\"\u003e\u003cu\u003eevergreen\u003c/u\u003e\u003c/a\u003e and trending content.\u003c/p\u003e\u003ch3 id=\"step-2-repurpose-your-existing-content-for-social-media\"\u003eStep 2: Repurpose your existing content for social media\u003c/h3\u003e\u003cp\u003eRepeat after me: You don’t always need to create social media content from scratch. Repurposing the content you already have is the lowest-hanging fruit. That’s where you should begin.\u003c/p\u003e\u003cul\u003e\u003cli\u003eDo you have a blog? Convert your blog post into multiple posts and spread it out on your content calendar.\u003c/li\u003e\u003cli\u003eDo you have a podcast or webinar? Cut out snippets and repurpose them into short videos or audio clips.\u003c/li\u003e\u003cli\u003eDo you share a newsletter consistently? Revamp old content from it into carousels.\u003c/li\u003e\u003cli\u003eDo you have a research report? Convert your own data into a shareable infographic for social media.\u003c/li\u003e\u003c/ul\u003e\u003cp\u003eI could go on. Repurposing should not stop even when you have a full-fledged social media strategy. It allows you to double down on successful content and reach more audiences with a single piece of content. \u003ca href=\"https://www.instagram.com/reel/DAtl-G8SglO/?utm_source=ig_web_copy_link\u0026amp;igsh=MzRlODBiNWFlZA==\"\u003e\u003cu\u003eColin and Samir\u003c/u\u003e\u003c/a\u003e are a great example: They regularly repurpose their video podcast into Instagram Reels. \u003c/p\u003e\n\u003c!--kg-card-begin: html--\u003e\n\u003cblockquote class=\"instagram-media\" data-instgrm-captioned data-instgrm-permalink=\"https://www.instagram.com/reel/DAtl-G8SglO/?utm_source=ig_embed\u0026amp;utm_campaign=loading\" data-instgrm-version=\"14\" style=\" background:#FFF; border:0; border-radius:3px; box-shadow:0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width:540px; min-width:326px; padding:0; width:99.375%; width:-webkit-calc(100% - 2px); width:calc(100% - 2px);\"\u003e\u003cdiv style=\"padding:16px;\"\u003e \u003ca href=\"https://www.instagram.com/reel/DAtl-G8SglO/?utm_source=ig_embed\u0026amp;utm_campaign=loading\" style=\" background:#FFFFFF; line-height:0; padding:0 0; text-align:center; text-decoration:none; width:100%;\" target=\"_blank\"\u003e \u003cdiv style=\" display: flex; flex-direction: row; align-items: center;\"\u003e \u003cdiv style=\"background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; width: 40px;\"\u003e\u003c/div\u003e \u003cdiv style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center;\"\u003e \u003cdiv style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 100px;\"\u003e\u003c/div\u003e \u003cdiv style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 60px;\"\u003e\u003c/div\u003e\u003c/div\u003e\u003c/div\u003e\u003cdiv style=\"padding: 19% 0;\"\u003e\u003c/div\u003e \u003cdiv style=\"display:block; height:50px; margin:0 auto 12px; width:50px;\"\u003e\u003csvg width=\"50px\" height=\"50px\" viewBox=\"0 0 60 60\" version=\"1.1\" xmlns=\"https://www.w3.org/2000/svg\" xmlns:xlink=\"https://www.w3.org/1999/xlink\"\u003e\u003cg stroke=\"none\" stroke-width=\"1\" fill=\"none\" fill-rule=\"evenodd\"\u003e\u003cg transform=\"translate(-511.000000, -20.000000)\" fill=\"#000000\"\u003e\u003cg\u003e\u003cpath d=\"M556.869,30.41 C554.814,30.41 553.148,32.076 553.148,34.131 C553.148,36.186 554.814,37.852 556.869,37.852 C558.924,37.852 560.59,36.186 560.59,34.131 C560.59,32.076 558.924,30.41 556.869,30.41 M541,60.657 C535.114,60.657 530.342,55.887 530.342,50 C530.342,44.114 535.114,39.342 541,39.342 C546.887,39.342 551.658,44.114 551.658,50 C551.658,55.887 546.887,60.657 541,60.657 M541,33.886 C532.1,33.886 524.886,41.1 524.886,50 C524.886,58.899 532.1,66.113 541,66.113 C549.9,66.113 557.115,58.899 557.115,50 C557.115,41.1 549.9,33.886 541,33.886 M565.378,62.101 C565.244,65.022 564.756,66.606 564.346,67.663 C563.803,69.06 563.154,70.057 562.106,71.106 C561.058,72.155 560.06,72.803 558.662,73.347 C557.607,73.757 556.021,74.244 553.102,74.378 C549.944,74.521 548.997,74.552 541,74.552 C533.003,74.552 532.056,74.521 528.898,74.378 C525.979,74.244 524.393,73.757 523.338,73.347 C521.94,72.803 520.942,72.155 519.894,71.106 C518.846,70.057 518.197,69.06 517.654,67.663 C517.244,66.606 516.755,65.022 516.623,62.101 C516.479,58.943 516.448,57.996 516.448,50 C516.448,42.003 516.479,41.056 516.623,37.899 C516.755,34.978 517.244,33.391 517.654,32.338 C518.197,30.938 518.846,29.942 519.894,28.894 C520.942,27.846 521.94,27.196 523.338,26.654 C524.393,26.244 525.979,25.756 528.898,25.623 C532.057,25.479 533.004,25.448 541,25.448 C548.997,25.448 549.943,25.479 553.102,25.623 C556.021,25.756 557.607,26.244 558.662,26.654 C560.06,27.196 561.058,27.846 562.106,28.894 C563.154,29.942 563.803,30.938 564.346,32.338 C564.756,33.391 565.244,34.978 565.378,37.899 C565.522,41.056 565.552,42.003 565.552,50 C565.552,57.996 565.522,58.943 565.378,62.101 M570.82,37.631 C570.674,34.438 570.167,32.258 569.425,30.349 C568.659,28.377 567.633,26.702 565.965,25.035 C564.297,23.368 562.623,22.342 560.652,21.575 C558.743,20.834 556.562,20.326 553.369,20.18 C550.169,20.033 549.148,20 541,20 C532.853,20 531.831,20.033 528.631,20.18 C525.438,20.326 523.257,20.834 521.349,21.575 C519.376,22.342 517.703,23.368 516.035,25.035 C514.368,26.702 513.342,28.377 512.574,30.349 C511.834,32.258 511.326,34.438 511.181,37.631 C511.035,40.831 511,41.851 511,50 C511,58.147 511.035,59.17 511.181,62.369 C511.326,65.562 511.834,67.743 512.574,69.651 C513.342,71.625 514.368,73.296 516.035,74.965 C517.703,76.634 519.376,77.658 521.349,78.425 C523.257,79.167 525.438,79.673 528.631,79.82 C531.831,79.965 532.853,80.001 541,80.001 C549.148,80.001 550.169,79.965 553.369,79.82 C556.562,79.673 558.743,79.167 560.652,78.425 C562.623,77.658 564.297,76.634 565.965,74.965 C567.633,73.296 568.659,71.625 569.425,69.651 C570.167,67.743 570.674,65.562 570.82,62.369 C570.966,59.17 571,58.147 571,50 C571,41.851 570.966,40.831 570.82,37.631\"\u003e\u003c/path\u003e\u003c/g\u003e\u003c/g\u003e\u003c/g\u003e\u003c/svg\u003e\u003c/div\u003e\u003cdiv style=\"padding-top: 8px;\"\u003e \u003cdiv style=\" color:#3897f0; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:550; line-height:18px;\"\u003eView this post on Instagram\u003c/div\u003e\u003c/div\u003e\u003cdiv style=\"padding: 12.5% 0;\"\u003e\u003c/div\u003e \u003cdiv style=\"display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;\"\u003e\u003cdiv\u003e \u003cdiv style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);\"\u003e\u003c/div\u003e \u003cdiv style=\"background-color: #F4F4F4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;\"\u003e\u003c/div\u003e \u003cdiv style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);\"\u003e\u003c/div\u003e\u003c/div\u003e\u003cdiv style=\"margin-left: 8px;\"\u003e \u003cdiv style=\" background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;\"\u003e\u003c/div\u003e \u003cdiv style=\" width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg)\"\u003e\u003c/div\u003e\u003c/div\u003e\u003cdiv style=\"margin-left: auto;\"\u003e \u003cdiv style=\" width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);\"\u003e\u003c/div\u003e \u003cdiv style=\" background-color: #F4F4F4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);\"\u003e\u003c/div\u003e \u003cdiv style=\" width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);\"\u003e\u003c/div\u003e\u003c/div\u003e\u003c/div\u003e \u003cdiv style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;\"\u003e \u003cdiv style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;\"\u003e\u003c/div\u003e \u003cdiv style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;\"\u003e\u003c/div\u003e\u003c/div\u003e\u003c/a\u003e\u003cp style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; line-height:17px; margin-bottom:0; margin-top:8px; overflow:hidden; padding:8px 0 7px; text-align:center; text-overflow:ellipsis; white-space:nowrap;\"\u003e\u003ca href=\"https://www.instagram.com/reel/DAtl-G8SglO/?utm_source=ig_embed\u0026amp;utm_campaign=loading\" style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:normal; line-height:17px; text-decoration:none;\" target=\"_blank\"\u003eA post shared by Colin and Samir (@colinandsamir)\u003c/a\u003e\u003c/p\u003e\u003c/div\u003e\u003c/blockquote\u003e\n\u003cscript async src=\"//www.instagram.com/embed.js\"\u003e\u003c/script\u003e\n\u003c!--kg-card-end: html--\u003e\n\u003cp\u003eStart by repurposing your most successful pieces of content. If a blog post has ranked at the top in search engines, people are likely to hear about that topic on social media, too.\u003c/p\u003e\u003cp\u003eAfter that, bake repurposing into your marketing strategy as a whole. Repurpose every piece of content you create into various content formats for social media to get the best reach possible.\u003c/p\u003e\u003cdiv class=\"kg-card kg-callout-card kg-callout-card-grey\"\u003e\u003cdiv class=\"kg-callout-emoji\"\u003e💡\u003c/div\u003e\u003cdiv class=\"kg-callout-text\"\u003e\u003cb\u003e\u003cstrong style=\"white-space: pre-wrap;\"\u003eLearn more\u003c/strong\u003e\u003c/b\u003e: \u003ca href=\"https://buffer.com/resources/repurposing-content-guide/\"\u003e\u003cu\u003eHow to Get the Most Out of Every Piece of Content You Create\u003c/u\u003e\u003c/a\u003e\u003c/div\u003e\u003c/div\u003e\u003ch3 id=\"step-3-schedule-time-to-create-content\"\u003eStep 3: Schedule time to create content\u003c/h3\u003e\u003cp\u003e\u003ca href=\"https://buffer.com/resources/content-batching/\"\u003e\u003cu\u003eContent batching\u003c/u\u003e\u003c/a\u003e is when you create content in advance for social media. You decide your content topics and script one day, get ready and shoot videos the next day, and edit them a third day (or on the same day).\u003c/p\u003e\u003cp\u003eContent batching is useful because if you rely on willpower to create social media content daily, you’ll never stick to it for the long term. Plus: Social media content creation requires deep focus. It’s best (and easier!) to get in the flow and continue creating when you’re already in the zone.\u003c/p\u003e\u003cp\u003eHow far in advance should you schedule posts? A week is the perfect amount of time for most niches. If you create content in advance for longer than a week, you risk creating irrelevant content. Not to mention: A week’s worth of posts is \u003cem\u003ea lot\u003c/em\u003e on your creative muscles. You need some rejuvenation before you can go at it again.\u003c/p\u003e\u003cp\u003eWhat if inspiration strikes you randomly (as it usually does)? Store it in your notes app or even better, in \u003ca href=\"https://buffer.com/create\"\u003e\u003cu\u003eBuffer’s Ideas\u003c/u\u003e\u003c/a\u003e tab. This way, you already have a list of post ideas to work with when you sit to batch-create content.\u003c/p\u003e\u003cfigure class=\"kg-card kg-image-card\"\u003e\u003cimg src=\"https://lh7-rt.googleusercontent.com/docsz/AD_4nXf28pMHc24ieH9nMpHGpCDEXwivNnpsTLo2LjgmckV-BmbmIKRJdxW0IbQ-3jh47SoziW4eWbIqzpCk0Mm6u5HD5r-l1Fv-gubRCuOOHsLk-MoaVs2r83KQTN2QKOasPDEAC4ePjQ?key=YdUSYROojEJhcXBoo8j6st33\" class=\"kg-image\" alt=\"\" loading=\"lazy\" width=\"624\" height=\"289\"\u003e\u003c/figure\u003e\u003cdiv class=\"kg-card kg-callout-card kg-callout-card-green\"\u003e\u003cdiv class=\"kg-callout-emoji\"\u003e⚡\u003c/div\u003e\u003cdiv class=\"kg-callout-text\"\u003e\u003cb\u003e\u003cstrong style=\"white-space: pre-wrap;\"\u003ePro-tip\u003c/strong\u003e\u003c/b\u003e: Leave some room in your social media calendar for creating trending content. But otherwise, schedule posts in advance and see the magic of consistency yourself!\u003c/div\u003e\u003c/div\u003e\u003cp\u003eTo help you, we’ve recently launched \u003ca href=\"https://buffer.com/resources/build-a-consistent-posting-habit-with-streaks/\"\u003e\u003cu\u003eStreaks in Buffer\u003c/u\u003e\u003c/a\u003e to help you gamify consistent social media content creation. No better way to keep your motivation high!\u003c/p\u003e\u003cfigure class=\"kg-card kg-image-card\"\u003e\u003cimg src=\"https://lh7-rt.googleusercontent.com/docsz/AD_4nXfVmwstjxmLZpH2fNRPMR_8GDBYO2VmdBUOunQPF_21NV3vMX9MEiVnuCdlhsocs7CFxw64utr6-Znz-C_IVvfkQKaj_2LaDz8K6JeYFpnmvuU-gKWazKZ2xIxY8hAKXRUhhR4QTQ?key=YdUSYROojEJhcXBoo8j6st33\" class=\"kg-image\" alt=\"\" loading=\"lazy\" width=\"624\" height=\"351\"\u003e\u003c/figure\u003e\u003ch3 id=\"step-4-collaborate-with-other-creators-on-social-media\"\u003eStep 4: Collaborate with other creators on social media\u003c/h3\u003e\u003cp\u003eThe best way to instantly boost engagement is via \u003ca href=\"https://buffer.com/resources/social-media-collaboration/\"\u003e\u003cu\u003esocial media collaborations\u003c/u\u003e\u003c/a\u003e. If you’re a creator yourself, find other content creators who share your target audience. Ask them if you can create a post together. \u003c/p\u003e\u003cp\u003eThis will help you both reach new, targeted audiences. A great example is the \u003ca href=\"https://www.youtube.com/watch?v=EwLGqrH0ZrM\u0026amp;t=1s\"\u003e\u003cu\u003ecollaboration between food creators Sadia Badiei and Nisha Vora\u003c/u\u003e\u003c/a\u003e. \u003c/p\u003e\u003cfigure class=\"kg-card kg-embed-card\"\u003e\u003ciframe width=\"200\" height=\"113\" src=\"https://www.youtube.com/embed/EwLGqrH0ZrM?start=1\u0026amp;feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen=\"\" title=\"the ultimate CURRY NOODLE SOUP (ft.@RainbowPlantLife)\"\u003e\u003c/iframe\u003e\u003c/figure\u003e\u003cp\u003eIf you’re a brand, \u003ca href=\"https://buffer.com/library/influencer-marketing/\"\u003e\u003cu\u003einfluencer partnerships\u003c/u\u003e\u003c/a\u003e can help you gain your audience’s trust and reach new people at the same time. I loved this \u003ca href=\"https://www.instagram.com/reel/C88-Ic_A35l/?utm_source=ig_web_copy_link\u0026amp;igsh=MzRlODBiNWFlZA==\"\u003e\u003cu\u003ecollaboration between Filmora and Sandra K\u003c/u\u003e\u003c/a\u003e. \u003c/p\u003e\n\u003c!--kg-card-begin: html--\u003e\n\u003cblockquote class=\"instagram-media\" data-instgrm-captioned data-instgrm-permalink=\"https://www.instagram.com/reel/C88-Ic_A35l/?utm_source=ig_embed\u0026amp;utm_campaign=loading\" data-instgrm-version=\"14\" style=\" background:#FFF; border:0; border-radius:3px; box-shadow:0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width:540px; min-width:326px; padding:0; width:99.375%; width:-webkit-calc(100% - 2px); width:calc(100% - 2px);\"\u003e\u003cdiv style=\"padding:16px;\"\u003e \u003ca href=\"https://www.instagram.com/reel/C88-Ic_A35l/?utm_source=ig_embed\u0026amp;utm_campaign=loading\" style=\" background:#FFFFFF; line-height:0; padding:0 0; text-align:center; text-decoration:none; 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flex-grow: 0; height: 20px; width: 20px;\"\u003e\u003c/div\u003e \u003cdiv style=\" width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg)\"\u003e\u003c/div\u003e\u003c/div\u003e\u003cdiv style=\"margin-left: auto;\"\u003e \u003cdiv style=\" width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);\"\u003e\u003c/div\u003e \u003cdiv style=\" background-color: #F4F4F4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);\"\u003e\u003c/div\u003e \u003cdiv style=\" width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);\"\u003e\u003c/div\u003e\u003c/div\u003e\u003c/div\u003e \u003cdiv style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;\"\u003e \u003cdiv style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;\"\u003e\u003c/div\u003e \u003cdiv style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;\"\u003e\u003c/div\u003e\u003c/div\u003e\u003c/a\u003e\u003cp style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; line-height:17px; margin-bottom:0; margin-top:8px; overflow:hidden; padding:8px 0 7px; text-align:center; text-overflow:ellipsis; white-space:nowrap;\"\u003e\u003ca href=\"https://www.instagram.com/reel/C88-Ic_A35l/?utm_source=ig_embed\u0026amp;utm_campaign=loading\" style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:normal; line-height:17px; text-decoration:none;\" target=\"_blank\"\u003eA post shared by Sandra K | Brand designer • Content Creator • Editor (@sandracreatess)\u003c/a\u003e\u003c/p\u003e\u003c/div\u003e\u003c/blockquote\u003e\n\u003cscript async src=\"//www.instagram.com/embed.js\"\u003e\u003c/script\u003e\n\u003c!--kg-card-end: html--\u003e\n\u003cp\u003eSocial media collaborations nurture community building in the best way possible. You get in front of fresh faces and borrow the seal of trust of your collaborator.\u003c/p\u003e\u003ch3 id=\"step-5-engage-with-your-audience-and-be-receptive-to-their-feedback\"\u003eStep 5: Engage with your audience and be receptive to their feedback\u003c/h3\u003e\u003cp\u003eSocial media is a two-way street. Pay attention to your audience’s comments, ask them for feedback, and be responsive to them publicly and in \u003ca href=\"https://buffer.com/social-media-terms/dm\"\u003e\u003cu\u003eDirect Messages (DMs)\u003c/u\u003e\u003c/a\u003e.\u003c/p\u003e\u003cp\u003eAs a business, you’ll also find useful product feedback you can take to your stakeholders here. For example, skincare creator \u003ca href=\"https://www.instagram.com/indianskinblog/\"\u003e\u003cu\u003eAishwarya Kandpal\u003c/u\u003e\u003c/a\u003e shared an Instagram Story for \u003ca href=\"https://solved-labs.com/\"\u003e\u003cu\u003eSolved Labs\u003c/u\u003e\u003c/a\u003e requesting them to improve the packaging of their cleansing balm.\u003c/p\u003e\u003cfigure class=\"kg-card kg-image-card\"\u003e\u003cimg src=\"https://lh7-rt.googleusercontent.com/docsz/AD_4nXcu1KffSDzfIqrB7inxSCmW0GGs0pFGLgyxMhGYE9hbanGA_67K-YOuHFlhD8YeBooVIFU9IQP5jkjsg6FcIhJ7L2P3R_5zvg9fQb8ikJj-1-JyUAWhH3hlsy5oxyAK3cxGi1MHDg?key=YdUSYROojEJhcXBoo8j6st33\" class=\"kg-image\" alt=\"\" loading=\"lazy\" width=\"624\" height=\"675\"\u003e\u003c/figure\u003e\u003cp\u003eEvery day, slot 15-30 minutes in your calendar to respond to social media queries, questions, and DMs.\u003c/p\u003e\u003ch3 id=\"step-6-adjust-your-strategy-based-on-social-media-analytics\"\u003eStep 6: Adjust your strategy based on social media analytics\u003c/h3\u003e\u003cp\u003eOnce you start posting consistently, your social media analytics will tell you what your audience likes and dislikes — rooted in tangible numbers.\u003c/p\u003e\u003cp\u003eYou can see if you’re reaching the right demographics, what kind of content is resonating the most with your audience, and how your existing month’s performance compares to your last month’s. Almost all social platforms have native insights, but if you use a social media tool like \u003ca href=\"https://buffer.com/analyze\"\u003e\u003cu\u003eBuffer\u003c/u\u003e\u003c/a\u003e, you can gain insights like this in one place.\u003c/p\u003e\u003cfigure class=\"kg-card kg-image-card\"\u003e\u003cimg src=\"https://lh7-rt.googleusercontent.com/docsz/AD_4nXcDgGdWqU8TRvSp6_UQzb9TVSttfhk_YBJL8EKaRKU9d0Swy9zLCyIgkP4p-uj63Jx1EdZ2yilGNg1OzUUTHIp7O12DC_9DZlnqC1qTY7EeJqv0CpI2e_x_UOmx2p_FnfAINhohVw?key=YdUSYROojEJhcXBoo8j6st33\" class=\"kg-image\" alt=\"\" loading=\"lazy\" width=\"624\" height=\"367\"\u003e\u003c/figure\u003e\u003cp\u003eNot to mention: Buffer makes it really easy for you to answer pesky questions like the best time to post, the best type of post, and more — all for \u003cem\u003eyour\u003c/em\u003e account. \u003c/p\u003e\u003cdiv class=\"kg-card kg-button-card kg-align-center\"\u003e\u003ca href=\"https://login.buffer.com/signup\" class=\"kg-btn kg-btn-accent\"\u003eTry Buffer for free\u003c/a\u003e\u003c/div\u003e\u003ch2 id=\"social-media-content-creation-should-be-fun\"\u003eSocial media content creation should be fun\u003c/h2\u003e\u003cp\u003eThe easiest way to stick to any form of social media schedule is to enjoy the process of content creation. If you enjoy content creation, engaging with your community, and spending time on a social platform, the whole process will become a fun challenge rather than a daunting task.\u003c/p\u003e\u003cp\u003eIf you’re wondering where to begin, warm up your muscles on a platform you already use. Why? You’re already familiar with it and enjoy using it. It’ll be easy to create content here. You can move up to add more channels and gradually increase your posting frequency in the content calendar.\u003c/p\u003e\u003cp\u003eAnd remember: It gets harder before it gets easier. The first few times, social media content creation will take more time, energy, and resources than you anticipate. Stick to it! You’ll soon polish your skills and become more efficient. Pinky promise.\u003c/p\u003e","comment_id":"67b5b60d98e13300014fac81","feature_image":"https://buffer.com/resources/content/images/2025/02/social-media-content-creation.png","featured":true,"visibility":"public","created_at":"2025-02-19T10:44:29.000+00:00","updated_at":"2025-02-19T11:12:26.000+00:00","published_at":"2025-02-19T11:12:26.000+00:00","custom_excerpt":"You want to start creating content on social media, but you don’t know where to begin. This guide will help you draft an action plan!","codeinjection_head":null,"codeinjection_foot":null,"custom_template":null,"canonical_url":null,"authors":[{"id":"656f5a64324fe00001f12a0e","name":"Rochi Zalani","slug":"rochi-zalani","profile_image":"https://buffer.com/resources/content/images/2025/01/headshot-2.jpeg","cover_image":null,"bio":"Rochi helps SaaS companies in the creator economy and productivity space grow their business through long-form content. 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