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The 10 Buffer Values and How We Act on Them Every Day
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dJArfj"><a class="dropdown-menu-item" href="/facebook?cta=bufferSite-globalNav-channels-facebook-1"><div class="style__MenuItemLogo-sc-1mwmnys-5 ciDHgW"><svg height="24px" width="24px" viewBox="0 0 7 13" aria-hidden="true"><path fill-rule="evenodd" d="M4.232 12.581V6.85h1.936l.29-2.244H4.237V3.177c0-.65.18-1.089 1.113-1.089h1.187V.086C5.963.03 5.386-.004 4.813 0 3.102 0 1.939 1.044 1.939 2.956v1.65H.002V6.85h1.929v5.731h2.3z"></path></svg></div><div class="style__Description-sc-1mwmnys-6 jVJXTM"><h3>Facebook</h3></div></a></div><div class="style__SubMenuItem-sc-1mwmnys-4 dJArfj"><a class="dropdown-menu-item" href="/google-business-profile?cta=bufferSite-globalNav-channels-googleBusinessProfile-1"><div class="style__MenuItemLogo-sc-1mwmnys-5 ciDHgW"><svg height="30px" width="30px" viewBox="0 0 20 20" aria-hidden="true"><path fill="#000" d="M1 9.5a8.5 8.5 0 1 1 17 0 8.5 8.5 0 0 1-17 0Z"></path><path fill="#fff" d="M13.219 8.198c0 .51-.417.93-.93.93a.932.932 0 0 1-.93-.93c0 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1.76.7 2.145c-.143.373-.241.799-.27 1.417-.029.622-.037.823-.037 2.407 0 1.589.008 1.785.037 2.407C.459 9 .557 9.424.7 9.793c.147.385.348.708.676 1.036.323.323.65.524 1.035.675.373.143.799.242 1.417.27.622.029.823.037 2.407.037 1.585 0 1.785-.008 2.407-.037.623-.028 1.049-.127 1.417-.27a2.83 2.83 0 0 0 1.036-.675c.327-.328.524-.651.675-1.036.144-.373.242-.798.27-1.417.03-.622.037-.823.037-2.407 0-1.588-.008-1.785-.037-2.407-.028-.623-.126-1.048-.27-1.417a2.83 2.83 0 0 0-.675-1.036 2.882 2.882 0 0 0-1.036-.675C9.686.291 9.261.192 8.642.164 8.024.13 7.824.127 6.235.127z"></path><path d="M6.235 2.968a3 3 0 1 0 0 6.002 3 3 0 1 0 0-6.002zm0 4.946a1.948 1.948 0 1 1-.001-3.897 1.948 1.948 0 0 1 .001 3.897z"></path><circle cx="9.355" cy="2.849" r="1"></circle></g></svg></div><div class="style__Description-sc-1mwmnys-6 jVJXTM"><h3>Instagram</h3></div></a></div><div class="style__SubMenuItem-sc-1mwmnys-4 dJArfj"><a class="dropdown-menu-item" href="/linkedin?cta=bufferSite-globalNav-channels-linkedin-1"><div class="style__MenuItemLogo-sc-1mwmnys-5 ciDHgW"><svg height="24px" width="30px" viewBox="0 0 12 12" aria-hidden="true"><path d="M11.175.725H1.698a.81.81 0 0 0-.819.802v9.519c0 .442.369.802.819.802h9.477c.455 0 .823-.36.823-.802V1.527a.816.816 0 0 0-.823-.802zm-7 9.478h-1.65V4.897h1.65v5.306zm-.827-6.03a.96.96 0 0 1 0-1.917.96.96 0 0 1 0 1.916zm7.005 6.03h-1.65v-2.58c0-.614-.013-1.408-.856-1.408-.86 0-.99.671-.99 1.363v2.625H5.21V4.897h1.58v.724h.024c.221-.417.758-.855 1.56-.855 1.67 0 1.978 1.097 1.978 2.53v2.907z"></path></svg></div><div class="style__Description-sc-1mwmnys-6 jVJXTM"><h3>LinkedIn</h3></div></a></div><div class="style__SubMenuItem-sc-1mwmnys-4 dJArfj"><a class="dropdown-menu-item" href="/mastodon?cta=bufferSite-globalNav-channels-mastodon-1"><div class="style__MenuItemLogo-sc-1mwmnys-5 ciDHgW"><svg height="34px" width="30px" style="position:relative;transform:scale(.83)" viewBox="0 0 448 512" aria-hidden="true"><path d="M433 179.11c0-97.2-63.71-125.7-63.71-125.7-62.52-28.7-228.56-28.4-290.48 0 0 0-63.72 28.5-63.72 125.7 0 115.7-6.6 259.4 105.63 289.1 40.51 10.7 75.32 13 103.33 11.4 50.81-2.8 79.32-18.1 79.32-18.1l-1.7-36.9s-36.31 11.4-77.12 10.1c-40.41-1.4-83-4.4-89.63-54a102.54 102.54 0 0 1-.9-13.9c85.63 20.9 158.65 9.1 178.75 6.7 56.12-6.7 105-41.3 111.23-72.9 9.8-49.8 9-121.5 9-121.5zm-75.12 125.2h-46.63v-114.2c0-49.7-64-51.6-64 6.9v62.5h-46.33V197c0-58.5-64-56.6-64-6.9v114.2H90.19c0-122.1-5.2-147.9 18.41-175 25.9-28.9 79.82-30.8 103.83 6.1l11.6 19.5 11.6-19.5c24.11-37.1 78.12-34.8 103.83-6.1 23.71 27.3 18.4 53 18.4 175z"></path></svg></div><div class="style__Description-sc-1mwmnys-6 jVJXTM"><h3>Mastodon</h3></div></a></div><div class="style__SubMenuItem-sc-1mwmnys-4 dJArfj"><a class="dropdown-menu-item" href="/pinterest?cta=bufferSite-globalNav-channels-pinterest-1"><div class="style__MenuItemLogo-sc-1mwmnys-5 ciDHgW"><svg height="24px" width="24px" viewBox="0 0 30 30" aria-hidden="true"><path d="M15.236,0.308c-8.015,0 -14.512,6.487 -14.512,14.488c0,6.141 3.822,11.388 9.221,13.498c-0.132,-1.144 -0.239,-2.909 0.047,-4.161c0.263,-1.133 1.697,-7.202 1.697,-7.202c0,0 -0.43,-0.871 -0.43,-2.147c0,-2.015 1.17,-3.517 2.627,-3.517c1.242,0 1.84,0.93 1.84,2.039c0,1.24 -0.789,3.1 -1.207,4.829c-0.346,1.443 0.729,2.623 2.15,2.623c2.58,0 4.563,-2.718 4.563,-6.63c0,-3.47 -2.497,-5.89 -6.068,-5.89c-4.132,0 -6.557,3.088 -6.557,6.284c0,1.24 0.478,2.576 1.075,3.303c0.119,0.143 0.131,0.274 0.095,0.417c-0.107,0.453 -0.358,1.443 -0.406,1.646c-0.059,0.262 -0.215,0.322 -0.489,0.191c-1.816,-0.847 -2.95,-3.482 -2.95,-5.617c0,-4.567 3.32,-8.764 9.591,-8.764c5.028,0 8.946,3.577 8.946,8.371c0,4.996 -3.154,9.015 -7.525,9.015c-1.469,0 -2.855,-0.764 -3.321,-1.67c0,0 -0.728,2.767 -0.907,3.446c-0.323,1.264 -1.207,2.838 -1.804,3.804c1.362,0.418 2.795,0.644 4.3,0.644c8.014,0 14.512,-6.487 14.512,-14.488c0.024,-8.025 -6.474,-14.512 -14.488,-14.512Z"></path></svg></div><div class="style__Description-sc-1mwmnys-6 jVJXTM"><h3>Pinterest</h3></div></a></div><div class="style__SubMenuItem-sc-1mwmnys-4 dJArfj"><a class="dropdown-menu-item" href="/threads?cta=bufferSite-globalNav-channels-threads-1"><div class="style__MenuItemLogo-sc-1mwmnys-5 ciDHgW"><svg width="27px" height="27px" viewBox="0 0 27 27" aria-hidden="true"><path d="M13.2005 0.503592C12.4047 0.543716 11.6878 0.630653 11.007 0.769753C8.21296 1.34354 6.04355 2.81745 4.59772 5.12463C4.49072 5.29583 4.39977 5.44964 4.25933 5.69975C4.19112 5.81878 3.93967 6.33105 3.85809 6.51696C3.45149 7.43314 3.12247 8.50581 2.91649 9.5865C2.71854 10.6231 2.6169 11.5954 2.57811 12.8112C2.54066 14.0189 2.63963 15.4661 2.84293 16.6672C3.17998 18.6587 3.80191 20.3306 4.72746 21.7363C5.85229 23.4402 7.3797 24.6667 9.28295 25.393C10.4559 25.8397 11.7506 26.0898 13.2406 26.1567C13.7769 26.1808 14.3494 26.1687 14.9793 26.1232C17.6891 25.9226 19.7274 25.0452 21.426 23.348C22.4078 22.3676 23.0591 21.2494 23.3761 19.9975C23.4724 19.6204 23.5313 19.2659 23.5674 18.8473C23.5874 18.6052 23.5874 18.0033 23.5674 17.7639C23.4443 16.3582 22.9922 15.216 22.1617 14.2142C21.9851 14.0002 21.5892 13.6043 21.3739 13.4251C20.8429 12.9824 20.1942 12.5798 19.5723 12.3056L19.4238 12.2401L19.4091 12.0328C19.3008 10.607 18.9209 9.43937 18.2615 8.51517C17.3627 7.25391 15.9437 6.55441 14.1354 6.48352C12.6909 6.42601 11.4229 6.78713 10.3971 7.54549C10.1924 7.69796 10.0012 7.86649 9.79521 8.07513C9.54376 8.33193 9.36187 8.55128 9.19067 8.8054L9.13449 8.88833L9.44613 9.10099C9.61599 9.21735 10.0159 9.4902 10.3315 9.70821C10.6485 9.92488 10.9227 10.1121 10.9414 10.1242L10.9749 10.1469L11.0872 9.99711C11.7025 9.17455 12.6508 8.74254 13.8411 8.74254C14.7132 8.74254 15.4274 8.94317 15.953 9.33639C16.5228 9.76439 16.8933 10.4318 17.0859 11.3761C17.1046 11.467 17.1193 11.5486 17.1193 11.558C17.1193 11.5687 17.0939 11.5687 17.0163 11.5553C16.1082 11.3988 14.7453 11.3507 13.7221 11.4389C12.5304 11.5406 11.4978 11.8776 10.6659 12.4394C10.254 12.7176 9.86744 13.0867 9.59058 13.4692C9.20939 13.9962 8.98202 14.5767 8.88438 15.2695C8.85094 15.5076 8.85228 16.1028 8.88572 16.3462C9.04622 17.5165 9.62669 18.4648 10.6017 19.1522C11.542 19.8143 12.8567 20.154 14.1568 20.0711C16.1938 19.94 17.6677 19.0158 18.5571 17.3092C18.8995 16.6525 19.1817 15.7296 19.3008 14.8749C19.3088 14.8081 19.3208 14.7465 19.3248 14.7372C19.3315 14.7265 19.3757 14.7479 19.4733 14.8121C19.7689 15.0047 19.9949 15.1866 20.2357 15.4287C20.8884 16.0814 21.2388 16.8477 21.3471 17.8509C21.3712 18.0689 21.3672 18.5651 21.3391 18.7938C21.2067 19.9159 20.7185 20.8883 19.8585 21.743C18.6748 22.9213 17.2705 23.5753 15.4408 23.8014C14.0511 23.9739 12.6093 23.9191 11.3641 23.6476C8.14074 22.9467 6.09437 20.8214 5.2357 17.2824C4.77427 15.3859 4.66861 13.1014 4.94279 10.9762C5.32933 7.97215 6.45015 5.73853 8.24506 4.39302C9.40466 3.52365 10.8251 3.00604 12.5451 2.82548C13.5883 2.7158 14.6918 2.74523 15.7216 2.91108C18.0542 3.28691 19.8531 4.34888 21.081 6.07425C21.6454 6.86738 22.1175 7.87184 22.4358 8.95253C22.4706 9.0729 22.5054 9.17054 22.5134 9.17054C22.5295 9.17054 24.6387 8.60879 24.6507 8.60077C24.6681 8.59007 24.4635 7.92132 24.3284 7.54549C23.3039 4.71 21.4755 2.65294 18.9704 1.51875C17.7158 0.951651 16.3222 0.62664 14.6583 0.516966C14.3708 0.498241 13.4827 0.490217 13.2005 0.503592ZM15.8086 13.6966C16.2486 13.7354 16.7034 13.7983 17.0377 13.8665C17.1059 13.8798 17.1661 13.8919 17.1701 13.8919C17.1795 13.8919 17.1621 14.1086 17.1314 14.3466C17.023 15.204 16.8077 15.9115 16.492 16.4411C15.9704 17.3185 15.1733 17.7519 13.9789 17.8094C13.0507 17.8535 12.204 17.6061 11.669 17.1326C10.9134 16.4652 10.8719 15.3391 11.5741 14.6048C11.7814 14.3868 11.9874 14.241 12.2977 14.0912C12.7778 13.8598 13.385 13.7234 14.1367 13.6779C14.4457 13.6605 15.5197 13.6712 15.8086 13.6966Z"></path></svg></div><div class="style__Description-sc-1mwmnys-6 jVJXTM"><h3>Threads</h3></div></a></div><div class="style__SubMenuItem-sc-1mwmnys-4 dJArfj"><a class="dropdown-menu-item" href="/tiktok?cta=bufferSite-globalNav-channels-tiktok-1"><div class="style__MenuItemLogo-sc-1mwmnys-5 ciDHgW"><svg height="24px" width="30px" viewBox="0 0 448 512" aria-hidden="true"><path fill-rule="evenodd" d="M448,209.91a210.06,210.06,0,0,1-122.77-39.25V349.38A162.55,162.55,0,1,1,185,188.31V278.2a74.62,74.62,0,1,0,52.23,71.18V0l88,0a121.18,121.18,0,0,0,1.86,22.17h0A122.18,122.18,0,0,0,381,102.39a121.43,121.43,0,0,0,67,20.14Z"></path></svg></div><div class="style__Description-sc-1mwmnys-6 jVJXTM"><h3>TikTok</h3></div></a></div><div class="style__SubMenuItem-sc-1mwmnys-4 dJArfj"><a class="dropdown-menu-item" href="/youtube?cta=bufferSite-globalNav-channels-youtube-1"><div class="style__MenuItemLogo-sc-1mwmnys-5 ciDHgW"><svg width="35px" height="40px" viewBox="0 0 72 72" aria-hidden="true"><path d="M61.115 18.856C63.666 21.503 64 25.709 64 36s-.334 14.497-2.885 17.144C58.563 55.791 55.906 56 36 56s-22.563-.209-25.115-2.856C8.334 50.497 8 46.291 8 36s.334-14.497 2.885-17.144S16.094 16 36 16s22.563.209 25.115 2.856zm-29.651 25.62 13.603-8.044-13.603-7.918v15.962z"></path></svg></div><div class="style__Description-sc-1mwmnys-6 jVJXTM"><h3>YouTube</h3></div></a></div><div class="style__SubMenuItem-sc-1mwmnys-4 dJArfj"><a class="dropdown-menu-item" href="/x?cta=bufferSite-globalNav-channels-x-1"><div class="style__MenuItemLogo-sc-1mwmnys-5 ciDHgW"><svg height="24" width="24" viewBox="0 0 24 24" aria-hidden="true"><path fill="current" d="M17.68 3.806h2.934l-6.41 7.326 7.54 9.969H15.84l-4.624-6.045L5.925 21.1H2.99l6.855-7.836-7.233-9.459h6.054l4.18 5.527 4.834-5.527Zm-1.03 15.539h1.626L7.783 5.47H6.037l10.614 13.875Z"></path></svg></div><div class="style__Description-sc-1mwmnys-6 jVJXTM"><h3>X (Twitter)</h3></div></a></div></div></div></div><div class="style__MenuItem-sc-1mwmnys-2 inMhLz"><a href="/pricing?cta=bufferSite-globalNav-pricing-pricing-1">Pricing</a></div><div class="style__MenuItem-sc-1mwmnys-2 inMhLz"><a 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class="style__MobileMenuButtonClose-sc-zhh3zs-8 jWcKUx"><svg xmlns="http://www.w3.org/2000/svg" fill="none" viewBox="0 0 24 24" stroke-width="2" stroke="currentColor" class="w-6 h-6" aria-label="Close Menu" height="40px" width="40px"><path stroke-linecap="round" stroke-linejoin="round" d="M6 18 18 6M6 6l12 12"></path></svg></button></section><section class="style__MobileMenuContainer-sc-zhh3zs-11 guvJxn"><details type="mobileMenu" class="style__Details-sc-qzeu1d-0 eTlffc"><summary><h3>Tools<svg height="24px" width="24px" class="details-arrow" xmlns="http://www.w3.org/2000/svg" fill="none" viewBox="0 0 24 24" stroke="currentColor" stroke-width="2"><path stroke-linecap="round" stroke-linejoin="round" d="M9 5l7 7-7 7"></path></svg></h3></summary><section><a href="/create?cta=bufferSite-globalNav-tools-create-1" class="style__MobileMenuDropDownLink-sc-zhh3zs-12 gCzRHQ"><svg width="24" height="24" fill="none" viewBox="0 0 24 24"><path d="M8.667 2H3.11C2.497 2 2 2.497 2 3.111v7.778C2 11.503 2.497 12 3.111 12h5.556c.613 0 1.11-.498 1.11-1.111V3.11C9.778 2.497 9.28 2 8.668 2ZM20.889 2h-5.556c-.613 0-1.11.497-1.11 1.111v3.333c0 .614.497 1.112 1.11 1.112h5.556c.614 0 1.111-.498 1.111-1.112V3.111C22 2.497 21.503 2 20.889 2ZM20.889 12h-5.556c-.613 0-1.11.498-1.11 1.111v7.778c0 .614.497 1.111 1.11 1.111h5.556c.614 0 1.111-.497 1.111-1.111V13.11c0-.614-.497-1.111-1.111-1.111ZM8.667 16.444H3.11c-.614 0-1.111.498-1.111 1.112v3.333C2 21.503 2.497 22 3.111 22h5.556c.613 0 1.11-.497 1.11-1.111v-3.333c0-.614-.497-1.112-1.11-1.112Z" stroke="#231F20" stroke-width="1.4" stroke-miterlimit="3" stroke-linecap="round" stroke-linejoin="round"></path></svg>Create</a><a href="/publish?cta=bufferSite-globalNav-tools-publish-1" class="style__MobileMenuDropDownLink-sc-zhh3zs-12 gCzRHQ"><svg width="24" height="24" fill="none" xmlns="http://www.w3.org/2000/svg"><path d="M6.481 10.574L3.957 8.051l18.055-7.04-7.038 18.056-2.987-2.986M1.012 22.012L15.5 7.523M6.05 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class="bf-alert-box">Hey there! Since this post was published, we’ve updated the Buffer values. See the updated values <a href="https://buffer.com/resources/values/">here.</a></p><!--kg-card-end: html--><p>There are a few things I can count on when I tell someone about what it’s like to work at Buffer.</p><p>If I stick to talking about what our <a href="http://bufferapp.com">social media scheduling tools</a> do, I know I’ll probably have a fun conversation about the triumphs and challenges of social media.</p><p>If I talk about Buffer’s <a href="http://bufferapp.com/about">culture and values</a> a bit, a whole different conversation emerges. I’ve gotten a wide variety of reactions as I explain our <a href="https://buffer.com/resources/introducing-open-salaries-at-buffer-including-our-transparent-formula-and-all-individual-salaries/">transparent salaries</a> and <a href="https://buffer.com/resources/buffer-open-equity-formula/">equity</a>, how we <a href="https://buffer.com/resources/happiness-positivity-bad-days/">focus on positivity</a> every day and our continual quest to improve ourselves.</p><p>But when I explain the “why” behind some of these crazy-sounding ideas, oftentimes heads start to nod and eyes light up. It’s a unique privilege to work at a company that is guided by a true culture and set of values, and to be able to share our culture with others whom we meet along the way.</p><p>Having some of these conversations made me realize that it might be fun to offer a guided tour of each of our 10 core values here on the blog.</p><h2 id="buffer-s-10-values">Buffer’s 10 values</h2><p>First, it might be handy to know where the Buffer values came from in the first place. In Buffer’s founding months, Joel and Leo read Dale Carnegie’s famous book, <a href="http://www.amazon.com/How-Win-Friends-Influence-People/dp/0671027034"><em>How to Win Friends and Influence People</em></a>. It had a huge impact on both of their lives—and on what Buffer would become.</p><p>Here’s how Joel describes the experience in a great post about the <a href="http://joel.is/50-books-that-transformed-my-business-and-my-life/">many books that have influenced his life</a>:</p><blockquote>“When I introduced my co-founder <a href="https://twitter.com/leowid">Leo</a> to the book in the earliest few months of Buffer, he, too, was hooked and we had endless conversations and discussions around the stories and principles. <strong>He helped me grow as a person much more than I could alone, due to his excitement and interest of the <em>How to Win Friends</em> way</strong>. The result of this has been that we have based a large number of the values within <a href="http://www.slideshare.net/Bufferapp/buffer-culture-04">the Buffer culture</a> directly on the principles Carnegie proposes.”</blockquote><p>Joel and Leo already knew they wanted to build a different type of company that focused not only on the progress of the product, but also the happiness of its users and team and personal growth during the journey. <em>How to Win Friends</em> became the conduit to this unique culture and is the source of many of our 10 values.</p><figure class="kg-card kg-image-card"><img src="https://buffer.com/resources/content/images/wp-content/uploads/2014/11/Buffer-Values-e1417635934521-1024x897.jpg" class="kg-image" alt="Buffer Values" loading="lazy" width="1024" height="897" srcset="https://buffer.com/resources/content/images/size/w600/wp-content/uploads/2014/11/Buffer-Values-e1417635934521-1024x897.jpg 600w, https://buffer.com/resources/content/images/size/w1000/wp-content/uploads/2014/11/Buffer-Values-e1417635934521-1024x897.jpg 1000w, https://buffer.com/resources/content/images/wp-content/uploads/2014/11/Buffer-Values-e1417635934521-1024x897.jpg 1024w" sizes="(min-width: 720px) 720px"></figure><p>Now, here’s a bit more about each value, how we on the Buffer team try to live it and how it has affected our work and our lives.</p><h3 id="1-choose-positivity">1. Choose positivity</h3><figure class="kg-card kg-image-card"><img src="https://buffer.com/resources/content/images/wp-content/uploads/2015/08/positivity-new.jpg" class="kg-image" alt="positivity new" loading="lazy" width="638" height="479" srcset="https://buffer.com/resources/content/images/size/w600/wp-content/uploads/2015/08/positivity-new.jpg 600w, https://buffer.com/resources/content/images/wp-content/uploads/2015/08/positivity-new.jpg 638w"></figure><p>I think maybe this value more than any of the others might seem “too good to be true” when you think about a real-life workplace. Could everyone at Buffer really be happy every day? <a href="https://buffer.com/resources/happiness-positivity-bad-days/">Well, not <em>every</em> day—and that’s OK.</a></p><p>What we <em>can</em> do every day is try to approach every situation with the <a href="https://blog.bufferapp.com/how-to-rewire-your-brains-for-positivity-and-happiness">most positive outlook</a> and intentions, assuming the best of every person we come into contact with. And it turns out that when you do that, the rest tends to fall into place.</p><blockquote>“There isn’t a day that goes by that I’m not fully recharged and truly happy throughout my workday, thanks to this cornerstone value and the way it shines through each team member. They all continually inspire me, and I’ve seen the ripple effect of this in every area of my life.” – Nicole</blockquote><p>If you’ve talked with a Buffer team member via email or social media, you may have noticed that we strive to keep positivity central in all our conversations, no matter how small or innocuous the exchange may seem. I have to admit that early on in my time at Buffer, I didn’t always grasp the importance of this. I am grateful to have <a href="https://buffer.com/resources/how-to-give-receive-feedback-work/">received feedback</a> about keeping positivity top of mind because this value truly has the power to change your life.</p><blockquote>“This one has changed the way I communicate with everybody in my life, in texts, emails and regular old conversions. I am particularly mindful about written communications, making sure nothing is lost in translation. I choose to stay positive in all of my communication and interactions with people now, being mindful that positivity begets positivity.” – Tom</blockquote><p>Positivity in all things isn’t always possible, but striving for it in as many ways as we can creates an extremely harmonious workplace and a very happy group of people—both at work and outside of work.</p><blockquote>“This had made a massive impact on how I live my life and my happiness level. I’ve become much more aware in how I look at the world around me, people I meet for the first time, how I communicate and how I approach any given situation. The general feeling of positivity in all team communication and also in Sqwiggle is a constant inspiration and I always start and end my day smiling and feeling incredibly grateful for being part of this team.” – Åsa</blockquote><h3 id="2-default-to-transparency">2. Default to transparency</h3><figure class="kg-card kg-image-card"><img src="https://buffer.com/resources/content/images/wp-content/uploads/2014/11/transparency.jpg" class="kg-image" alt="Buffer value 2: transparency" loading="lazy" width="638" height="479" srcset="https://buffer.com/resources/content/images/size/w600/wp-content/uploads/2014/11/transparency.jpg 600w, https://buffer.com/resources/content/images/wp-content/uploads/2014/11/transparency.jpg 638w"></figure><p><br>Our value of transparency might be the one Buffer is best known for. Every team member can see every email that’s sent at Buffer. We’ve made public our <a href="https://buffer.com/resources/introducing-open-salaries-at-buffer-including-our-transparent-formula-and-all-individual-salaries/">salaries</a>, <a href="https://buffer.com/resources/buffer-open-equity-formula/">equity</a>, <a href="https://buffer.com/resources/buffer-public-revenue-dashboard/">metrics</a>, <a href="https://bufferimprovements.hackpad.com/">weekly improvements</a>—even our <a href="https://buffer.com/resources/raising-3-5m-funding-valuation-term-sheet/">latest funding round</a>.</p><p>One of my favorite of our transparency projects is Leo’s recent dig into exactly <a href="https://buffer.com/resources/transparent-pricing-buffer/">where your money goes when you purchase a Buffer subscription.</a></p><figure class="kg-card kg-image-card"><img src="https://buffer.com/resources/content/images/wp-content/uploads/2014/12/buffer-price-breakdown-1024x853.jpg" class="kg-image" alt="buffer price breakdown" loading="lazy" width="1024" height="853" srcset="https://buffer.com/resources/content/images/size/w600/wp-content/uploads/2014/12/buffer-price-breakdown-1024x853.jpg 600w, https://buffer.com/resources/content/images/size/w1000/wp-content/uploads/2014/12/buffer-price-breakdown-1024x853.jpg 1000w, https://buffer.com/resources/content/images/wp-content/uploads/2014/12/buffer-price-breakdown-1024x853.jpg 1024w" sizes="(min-width: 720px) 720px"></figure><blockquote>“I love the transparency value because of how it supports the self-improvement value. It could be very easy to keep these efforts to ourselves. Instead, by being transparent with each other about our self-improvement, it amplifies all of our efforts and allows us to truly embrace and lean into conversations about improving our routines, hobbies and character. This transparency allows us to encourage each other and base our conversations, and thus our culture, on self-improvement. It also means that we can open up these conversations to all friends and followers of Buffer and hear their improvements as well!” – Carolyn</blockquote><p>We continue to practice this one by actively seeking out new insights into our processes, team and ideas that we can share with you here on the blog and elsewhere. (Got ideas? I’d love to hear them!)</p><p>Why do we do all of this? I think <a href="https://buffer.com/resources/why-transparency/">Joel sums it up quite well</a> with this quote:</p><p><strong>Transparency breeds trust, and trust is the foundation of great teamwork.</strong></p><p>That trust is not just for us who build Buffer; it’s for anyone we touch—whether you use our social media tools, read our blog, participate in our community or are just hearing about us for the first time.</p><p>Our latest journey into finding better, more productive ways to work together revolves around bringing our “whole selves” to work—our passions and <a href="https://buffer.com/resources/side-projects-creative-hobbies/">side projects</a>, our family, our pets, our obligations and joys, all of it! This change is likely to guide us into as-yet-undiscovered areas of transparency, and I look forward to sharing them with you here!</p><h3 id="3-focus-on-self-improvement">3. Focus on self-improvement</h3><figure class="kg-card kg-image-card"><img src="https://buffer.com/resources/content/images/wp-content/uploads/2014/11/self-improvement.jpg" class="kg-image" alt="Buffer value 3: self-improvement" loading="lazy" width="638" height="479" srcset="https://buffer.com/resources/content/images/size/w600/wp-content/uploads/2014/11/self-improvement.jpg 600w, https://buffer.com/resources/content/images/wp-content/uploads/2014/11/self-improvement.jpg 638w"></figure><p>On a practical, day-to-day level, self-improvement is the value that I believe has made the biggest difference in my life since joining Buffer. Without a genuine want to improve one’s self, it’s nearly impossible—or at least really hard—to make real progress on the rest of the values.</p><p>The biggest way you might see us practicing this value is through the weekly document we share in which we <a href="https://bufferimprovements.hackpad.com/">list our improvements for that week</a>, often with notes of encouragement from other teammates underneath.</p><figure class="kg-card kg-image-card"><img src="https://buffer.com/resources/content/images/wp-content/uploads/2014/12/Screen-Shot-2014-12-04-at-4.52.51-PM.png" class="kg-image" alt="self improvement notes" loading="lazy" width="955" height="779" srcset="https://buffer.com/resources/content/images/size/w600/wp-content/uploads/2014/12/Screen-Shot-2014-12-04-at-4.52.51-PM.png 600w, https://buffer.com/resources/content/images/wp-content/uploads/2014/12/Screen-Shot-2014-12-04-at-4.52.51-PM.png 955w" sizes="(min-width: 720px) 720px"></figure><p>We also support one another in our self-improvement goals in our <a href="https://buffer.com/resources/buffer-daily-pair-call/">daily pair calls</a>. Having someone to talk to every day about your goals and challenges is great for accountability, and for a bit of extra encouragement! It’s amazing how often my pair partner has gone through something very similar to what I’m working on and has a unique vantage point to offer advice and cheer me on.</p><p>While we each work on our specific projects, there are a few self-improvement goals that are nearly team-wide. Upon arrival to Buffer, each teammate receives a Jawbone UP and a Kindle Paperwhite, among other <a href="https://buffer.com/resources/buffer-perks-startup-perks/">unique office perks</a>. These are a great way to keep up with our <a href="https://blog.bufferapp.com/why-exercising-makes-us-happier">exercise</a>, our <a href="https://blog.bufferapp.com/how-much-sleep-do-we-really-need-to-work-productively">sleep</a> and our <a href="https://buffer.com/resources/reading-16-things-improving-week/">reading</a> habits—all of which support both the values of self-improvement and working smarter, not harder.</p><p>It’s such a privilege to be given the freedom and responsibility to improve your mind, body and spirit in the course of your work journey. And the Buffer crew is an inspiring bunch. It’s not at all uncommon to see folks working on learning new languages, running marathons and writing books (yes, books plural!)</p><blockquote>“When I started at Buffer I was so inspired by the culture of self-improvement, I dug in and did things I’d been wanting to do for many years. I took French lessons to revive my high-school language skills and took my first ever piano lesson! It was amazing to have the support and encouragement of the team and finally make these long term dreams come true! I spent an incredible week in Paris this Summer, and being able to talk to people in French was great!” – Dave</blockquote><p>I used to look at people who had accomplished amazing things (often at young ages) and marvel at how they did whatever inspiring thing they did. Now I realize that I (and anyone!) can do inspiring things, too, through <a href="https://buffer.com/resources/build-strong-habits-apps-tools/">building good habits</a> that turn into achievable goals. I feel that Buffer’s value of self-improvement is very much to thank for this epiphany.</p><h3 id="4-be-a-no-ego-doer">4. Be a no-ego doer</h3><figure class="kg-card kg-image-card"><img src="https://buffer.com/resources/content/images/wp-content/uploads/2015/08/new-no-ego-doer.jpg" class="kg-image" alt="new no ego doer" loading="lazy" width="638" height="479" srcset="https://buffer.com/resources/content/images/size/w600/wp-content/uploads/2015/08/new-no-ego-doer.jpg 600w, https://buffer.com/resources/content/images/wp-content/uploads/2015/08/new-no-ego-doer.jpg 638w"></figure><p>The value of removing ego from your work makes a very big difference in the way we go about our work at Buffer. Leo wrote a really <a href="http://leostartsup.com/2014/12/ego/">great, inspiring post recently about ego</a> that’s worth a close read as we explore this topic.</p><p>One of the best examples I can offer up of how we strive to work without ego is in the process of the “5 Whys,” a <a href="https://buffer.com/resources/5-whys-process/">question-asking technique</a> used to root out the underlying cause of any particular challenge.</p><p>In the process, you repeat the question “Why?” five times, each time drilling down further to the core of the problem. When all the “whys” have been asked, the solution tends to become surprisingly clear.</p><p>At Buffer, we have conducted 5 Whys for many sorts of situations: when a tool breaks unexpectedly, when our blog <a href="https://buffer.com/resources/august-content-report/">search traffic plummeted</a>, even for a challenging conversation that could have gone better.</p><p>When I first started at Buffer, I had the absolutely backwards idea that I hoped to never be involved in a 5 Whys because it would mean that I had probably messed something up pretty bad and would be in big trouble.</p><p>But after almost a year here, I can say there are quite a few things that I <em>have</em> messed up pretty bad, and I’ve learned to view them in a completely different light because of our “no ego” value and the 5 Whys process.</p><p>Because the purpose of the 5 whys is never to place blame on a person, but rather to uncover the root cause of why something unexpected occurred and to create the right framework so that the same issue doesn’t happen again (for everyone).</p><p>And when you look at it that way, discovering mistakes is a great thing to do. The more I discover, the more and faster I can improve.</p><p>It’s a small example of how removing yourself—your fears, your pride—from the work you do leads to a better, more productive experience for you and everyone around you.</p><blockquote>“This one feels really special to me. I see this one a lot from our engineers who build really cool features, quickly fix up bugs for our customers or build something to help out just one customer. I feel so lucky in my role to get to spread the good news and be on the receiving end of joy for features our engineers have crafted. I am humbled by our engineers dedication to our customers!” – Mary</blockquote><p>When we work with no ego, there is no fear of failure, no turf wars, and no need to cling to an idea that isn’t working just because it has your name attached to it. In fact, your name is never attached to any idea at all, so it can be freely adapted, expanded or improved upon by anyone!</p><h3 id="5-listen-first-then-listen-more">5. Listen first, then listen more</h3><figure class="kg-card kg-image-card"><img src="https://buffer.com/resources/content/images/wp-content/uploads/2014/11/listen.jpg" class="kg-image" alt="Buffer value 5: listen" loading="lazy" width="638" height="479" srcset="https://buffer.com/resources/content/images/size/w600/wp-content/uploads/2014/11/listen.jpg 600w, https://buffer.com/resources/content/images/wp-content/uploads/2014/11/listen.jpg 638w"></figure><p>Being a truly great listener is a topic that could fill a million blog posts. It encompasses so much: Being <a href="https://open.bufferapp.com/being-interested/">truly interested</a> what is said (without focusing on what you’ll say back), listening for the deeper meaning of what has been said, <a href="https://blog.bufferapp.com/6-powerful-communication-tricks-from-some-of-the-worlds-best-interviewers">asking the right questions</a> to move the conversation forward and so much more.</p><blockquote>“I thought I was a good listener before exploring this value! It’s such an amazing experience to approach conversations with the goal of understanding, both factually and empathically. I’ve also noticed something really special happen as I’ve shifted my language away from instructive or absolute words like “definitely” or “certainly.” Not only do I find it much easier to shift my perspective when I am wrong, I’ve seen other people take the opportunity to jump in with their own unique perspective and teach me a new (and usually better!) way of looking at things.” – Patrik</blockquote><p>I quite agree with Patrik here. Even though my background is in journalism, where listening and asking questions is a hugely important skill, I have learned so much more in my time at Buffer as I watch all my teammates dive deeply into the practice of this value.</p><p>It’s also really cool to see how the various values begin to bleed into and affect one another at this point. For example, one great way to practice listening is through ego suspension—for example, giving up that great story you long to tell in exchange for asking more questions of your conversation companion instead.</p><p>Gratitude (another Buffer value we’ll get to in a bit) tends to make it much easier to forget your own ego and needs and focus on really hearing the other person. So this value has a ton of other values hidden within it!</p><p>One of the biggest inspirations I can think of when it comes to living this value daily is the work that our Happiness Heroes do and the spirit in which they do it. The gratitude they display is always amazing to behold, and it creates the kind of empathy that brings us so close to all our wonderful customers.</p><p>A tiny peek at Buffer’s <a href="https://bufferapp.com/tone-guide">Tone Guide</a> offers a great example:</p><figure class="kg-card kg-image-card"><img src="https://buffer.com/resources/content/images/wp-content/uploads/2014/12/Buffer-tone-guide-snippet.png" class="kg-image" alt="Buffer tone guide snippet" loading="lazy" width="644" height="540" srcset="https://buffer.com/resources/content/images/size/w600/wp-content/uploads/2014/12/Buffer-tone-guide-snippet.png 600w, https://buffer.com/resources/content/images/wp-content/uploads/2014/12/Buffer-tone-guide-snippet.png 644w"></figure><h3 id="6-have-a-bias-toward-clarity">6. Have a bias toward clarity</h3><figure class="kg-card kg-image-card"><img src="https://buffer.com/resources/content/images/wp-content/uploads/2014/11/clarity.jpg" class="kg-image" alt="Buffer value 6: clarity" loading="lazy" width="638" height="479" srcset="https://buffer.com/resources/content/images/size/w600/wp-content/uploads/2014/11/clarity.jpg 600w, https://buffer.com/resources/content/images/wp-content/uploads/2014/11/clarity.jpg 638w"></figure><p>Working hand-in-hand with great listening comes the value of clarity. This one is mostly focused on how we communicate with other team members, customers—really, with anyone!</p><blockquote>“This has been a big one for me, and is strongly related to empathy. Since I’ve been at Buffer I have been more mindful in trying to see things from the point of view of others, and then basing my communication with them from there. I have found that a lot of friction we have communicating with people is caused by misunderstanding and not understanding the context and situation they are coming from. By putting yourself in someone else’s shoes, you can communicate more clearly.” – Michael</blockquote><p>I have to admit that I struggle with this one a bit from time to time as one of Buffer’s Content Crafters. It’s easy to think of writing as finding the perfect unique turn of phrase, or chiseling out a catchy, witty headline—essentially, being clever. I had worked on being clever for a long time (though I’m not sure if I ever actually achieved it!) before coming to Buffer.</p><p>What I eventually discovered is that focusing on clarity in one’s writing and communication is incredibly liberating. Once the urge to be the wittiest, cleverest person in the room was no longer a concern, I felt more free be vulnerable and share more of myself in my writing, and I discovered that that can be a powerful way to make a connection with our audience.</p><p>On a more practical level, focusing on clarity greatly reduces the risk of miscommunication and misunderstanding between people, be it teammates of Buffer community members. Since Buffer is a product used across the world, and we are a <a href="https://open.bufferapp.com/remote-working-means-tools-use/">fully remote, global team</a>, it makes things much simpler—and therefore, happier—to focus on clear communication.</p><h3 id="7-make-time-to-reflect">7. Make time to reflect</h3><figure class="kg-card kg-image-card"><img src="https://buffer.com/resources/content/images/wp-content/uploads/2014/11/reflection.jpg" class="kg-image" alt="Buffer value 7: reflection" loading="lazy" width="638" height="479" srcset="https://buffer.com/resources/content/images/size/w600/wp-content/uploads/2014/11/reflection.jpg 600w, https://buffer.com/resources/content/images/wp-content/uploads/2014/11/reflection.jpg 638w"></figure><p>What a privilege it is to have time to reflect as a team-wide goal and company value.</p><p>Have you ever been so busy with small, sometimes fairly unimportant tasks that you weren’t able to look up from what you were doing and dream bigger, more strategic, more creative thoughts? I have been very guilty of this before! It’s very easy to feel busy while still not quite living up to what you know your highest and most meaningful contribution can be.</p><p>On the contrary, sometimes time spent thinking or daydreaming or reading can be viewed by others as unproductive or wasteful—when quite the opposite is often true!</p><p>One of my favorite things to do at Buffer is read through a day of iDoneThis entries and spot an entry about reflection. It’s such a tangible reminder that at Buffer, reflection time is real “work time”—and often the method by which some of our most valuable work comes to the surface.</p><figure class="kg-card kg-image-card"><img src="https://buffer.com/resources/content/images/wp-content/uploads/2014/12/idone-this-reflect.png" class="kg-image" alt="idone this reflect" loading="lazy" width="558" height="517"></figure><p>Another excellent exercise for reflection is the weekly Buffer mastermind—deep dives into high-level challenges and accomplishments, shared with the same partner each week for the highest level of trust and vulnerability possible.</p><p>Our idea of a mastermind has evolved from the <a href="https://blog.bufferapp.com/a-simple-guide-to-better-coaching-and-feedback-in-your-company">team leader-team member pairing</a> we began with to the teammate-to-teammate version we now practice since we began experimenting with the <a href="https://open.bufferapp.com/decision-maker-no-managers-experiment/">decision maker</a> way of working.</p><p>Before a mastermind, each team member is invited to spend a few minutes to a half hour reflecting on the previous week, its challenges and achievements. We’re paired based on similarities in our work, but the conversations are often just as much about our personal lives and improvements as they are about what we’re doing at work.</p><p>Joel and Leo recently opened up and shared some of the challenges they discussed in a recent mastermind:</p><figure class="kg-card kg-image-card"><img src="https://buffer.com/resources/content/images/wp-content/uploads/2014/11/Joel-challenges.png" class="kg-image" alt="Joel challenges" loading="lazy" width="400" height="580"></figure><figure class="kg-card kg-image-card"><img src="https://buffer.com/resources/content/images/wp-content/uploads/2014/11/Leo-challenges.png" class="kg-image" alt="Leo challenges" loading="lazy" width="275" height="187"></figure><p>The best masterminds require getting quite vulnerable and introspective as we focus on deep and ongoing self-improvement. We tend to leave these syncs feeling pretty great. :)</p><p>Outside of “work,” <a href="https://blog.bufferapp.com/how-meditation-affects-your-brain">meditation</a>, <a href="http://joel.is/the-evening-walk/">evening walks</a>, or just taking a few quiet minutes to oneself are some of the ways that many Buffer team members actively practice this value.</p><blockquote>“I often head out on an evening around San Francisco towards the piers, giving myself a chance to think over the day/last few days, as a way to disengage and reflect—often with my camera in hand or with some quiet music playing throughout.” – Andy</blockquote><h3 id="8-live-smarter-not-harder">8. Live smarter, not harder</h3><figure class="kg-card kg-image-card"><img src="https://buffer.com/resources/content/images/wp-content/uploads/2014/11/smarter-not-harder.jpg" class="kg-image" alt="Buffer value 8: Live smarter, not harder" loading="lazy" width="638" height="479" srcset="https://buffer.com/resources/content/images/size/w600/wp-content/uploads/2014/11/smarter-not-harder.jpg 600w, https://buffer.com/resources/content/images/wp-content/uploads/2014/11/smarter-not-harder.jpg 638w"></figure><p>“Live smarter, not harder” is one value that seems to encompass many other Buffer values within it.</p><p>It’s why we’re keen to single-task instead of <a href="https://blog.bufferapp.com/what-multitasking-does-to-our-brains">try to do lots of things at once</a>. It’s why we <a href="https://blog.bufferapp.com/how-i-experimented-on-myself-here-are-4-things-that-helped-me-sleep">value sleep so highly</a> that we <a href="https://buffer.com/resources/buffer-perks-startup-perks/">give every team member an UP band</a> to measure it (and why we <a href="https://blog.bufferapp.com/how-naps-affect-your-brain-and-why-you-should-have-one-every-day">love naps</a>!)</p><p>And there’s one particular element of this value that feels especially inspiring: <strong>The ability to search for the <a href="https://open.bufferapp.com/buffer-distributed-team-how-we-work/">place on Earth where you are the happiest and most productive.</a></strong></p><p>When you have not only the license but also a bit of a challenge to find this place, some very inspiring things begin to happen.</p><blockquote>“Just seven months after starting at Buffer, I bought a boat and starting living on it—something that would have been unimaginable just a year beforehand! There have been a few ups and downs along the way, such as not having electricity for the first couple of weeks, but overall it has been an absolutely amazing experience that I am so grateful could be kick-started by Buffer. Knowing that the team is there to support all of our decisions in how to work in a way that makes us happiest and productive is such an awesome safety net that it really encourages experimenting to do some truly wacky things!” – Colin</blockquote><p>It’s the basis for why we <a href="https://open.bufferapp.com/ive-working-hotels-south-east-asia-month-now-heres-experience/">make travel such a priority</a> that we all gather in a different spot in the world for a <a href="https://open.bufferapp.com/go-international-retreats-3-times-year/">company-wide retreat every five months</a>.</p><blockquote>“Two weeks after starting at Buffer, I moved to Texas to be with someone I greatly cared about to find the place that I am the happiest. Unfortunately, this was a short stay, but I was able to continue on traveling/exploring places this summer and ended up back in New York. After a week or two back in NYC, I had re-remembered why I loved calling this place home. I have re-discovered the place I am happiest. I understand this may change over time and plan to explore further with the flexibility that Buffer gives us!” – Dan</blockquote><h3 id="9-show-gratitude">9. Show gratitude</h3><figure class="kg-card kg-image-card"><img src="https://buffer.com/resources/content/images/wp-content/uploads/2014/11/gratitude.jpg" class="kg-image" alt="Buffer value 9: gratitude" loading="lazy" width="638" height="479" srcset="https://buffer.com/resources/content/images/size/w600/wp-content/uploads/2014/11/gratitude.jpg 600w, https://buffer.com/resources/content/images/wp-content/uploads/2014/11/gratitude.jpg 638w"></figure><p>Talk about a life-changing value! Intentionally taking time to focus on gratitude not only makes for a truly delightful and positive workplace, it also has made my life richer and happier. Through the practice of this value, I’ve become more aware and thankful of the people and ideas that are most important to me, and more appreciative of the small but meaningful moments I experience every day. And I’m not the only one.</p><blockquote>“Showing gratitude is one that has completely changed my life in a very positive way. Every single day I find something to be grateful for, in every place and in every moment there’s an opportunity to appreciate something beautiful about life.” – Octavio</blockquote><p>The place I feel Buffer’s gratitude most deeply is probably in our communication to one another and with customers. You wouldn’t believe the number of kind words and thank-yous that get shared every day! It is mind-boggling to watch and learn as our Happiness Heroes discuss and iterate on even the smallest details of each customer conversation to make sure each interaction is suffused with as much gratitude and humility as possible.</p><blockquote>“Gratitude is one those values that can easily permeate your whole life & have many compounding effects. Each moment is a blessing and when I keep that in the back of my mind, I treasure every thing that I have and try to reflect & understand the privileges I’ve been given. Even the tougher things in life become joys.” – Niel</blockquote><h3 id="10-do-the-right-thing">10. Do the right thing</h3><figure class="kg-card kg-image-card"><img src="https://buffer.com/resources/content/images/wp-content/uploads/2014/11/the-buffer-culture-with-a-new-10th-value-15-638.jpg" class="kg-image" alt="Buffer value 10: Do the right thing" loading="lazy" width="638" height="479" srcset="https://buffer.com/resources/content/images/size/w600/wp-content/uploads/2014/11/the-buffer-culture-with-a-new-10th-value-15-638.jpg 600w, https://buffer.com/resources/content/images/wp-content/uploads/2014/11/the-buffer-culture-with-a-new-10th-value-15-638.jpg 638w"></figure><p><br>Our 10th value of “Do the right thing” is our newest value, added in March 2014. Since it’s so new I was around to witness its formation as a brand-new team member! I thought I would share the process with you.</p><p>Joel first proposed the value via email:</p><figure class="kg-card kg-image-card"><img src="https://buffer.com/resources/content/images/wp-content/uploads/2014/12/10th-value-email.png" class="kg-image" alt="10th value email" loading="lazy" width="971" height="470" srcset="https://buffer.com/resources/content/images/size/w600/wp-content/uploads/2014/12/10th-value-email.png 600w, https://buffer.com/resources/content/images/wp-content/uploads/2014/12/10th-value-email.png 971w" sizes="(min-width: 720px) 720px"></figure><p>He shared a bit more about the origin of this value in a group Hackpad, including a great example of a case in which we didn’t quite live up to our ideals:</p><figure class="kg-card kg-image-card"><img src="https://buffer.com/resources/content/images/wp-content/uploads/2014/12/10th-value-origin.png" class="kg-image" alt="10th value origin" loading="lazy" width="851" height="710" srcset="https://buffer.com/resources/content/images/size/w600/wp-content/uploads/2014/12/10th-value-origin.png 600w, https://buffer.com/resources/content/images/wp-content/uploads/2014/12/10th-value-origin.png 851w" sizes="(min-width: 720px) 720px"></figure><p>And then opened it up to anyone and everyone on the team to contribute their thoughts:</p><figure class="kg-card kg-image-card"><img src="https://buffer.com/resources/content/images/wp-content/uploads/2014/12/10th-value-team-contributions.png" class="kg-image" alt="10th value team contributions" loading="lazy" width="794" height="683" srcset="https://buffer.com/resources/content/images/size/w600/wp-content/uploads/2014/12/10th-value-team-contributions.png 600w, https://buffer.com/resources/content/images/wp-content/uploads/2014/12/10th-value-team-contributions.png 794w" sizes="(min-width: 720px) 720px"></figure><p>It feels like “Do the right thing” is a natural 10th value and a great extension of all our other core values. It encompasses positivity, gratitude, reflection, listening, no ego and probably a bit of transparency from time to time, too.</p><p>The way I see it, the decision to add this value into our permanent list is in itself a great example of doing the right thing.</p><p>Joel could have easily left well enough alone, figuring that our other values already in place would keep us on the right track as far as doing the right thing. But he did the right thing by going went the extra mile to get it spelled out permanently, with input from his teammates.</p><h2 id="the-future-of-buffer-s-values">The future of Buffer’s values</h2><p>All together, these values are a pretty good blueprint for most situations one might face in life—or at least, that I’ve faced so far.</p><p>You could spend a lifetime working on just one of them, so it’s a hugely exciting challenge to work on all 10 of these ideas together as a team, supporting, inspiring and encouraging one another along our journey.</p><p>Do any of us ever go 10 for 10? It’s probably pretty rare. I certainly don’t feel like I’ve attained the highest level possible in any one of these values. In fact, we often talk at Buffer about how these are aspirational values, but that just gives us more chances to keep trying.</p><p>It’s really exciting to think about how Buffer’s values will grow and evolve as our team grows in size, diversity and experience. These values definitely aren’t set in stone. They’re a continual work in progress, having already been revised four times. I have no doubt that more changes are on the way just as surely as Buffer itself will change along its journey!</p><p>If you enjoy our values and might like to be reminded of them more often, one of our amazing teammates built the <a href="https://chrome.google.com/webstore/detail/buffer-values-new-tab-pag/cmecogbdcnpglcmmfpdaekcbnakkfolo/">Buffer Values New Tab</a> Chrome extension that replaces the standard new tab page with one of our values!</p><p><strong>Do you have any questions or thoughts about Buffer’s 10 values? What values have shaped your work and life? 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Since this post was published, we’ve updated the Buffer values. See the updated values \u003ca href=\"https://buffer.com/resources/values/\"\u003ehere.\u003c/a\u003e\u003c/p\u003e\u003c!--kg-card-end: html--\u003e\u003cp\u003eThere are a few things I can count on when I tell someone about what it’s like to work at Buffer.\u003c/p\u003e\u003cp\u003eIf I stick to talking about what our \u003ca href=\"http://bufferapp.com\"\u003esocial media scheduling tools\u003c/a\u003e do, I know I’ll probably have a fun conversation about the triumphs and challenges of social media.\u003c/p\u003e\u003cp\u003eIf I talk about Buffer’s \u003ca href=\"http://bufferapp.com/about\"\u003eculture and values\u003c/a\u003e a bit, a whole different conversation emerges. I’ve gotten a wide variety of reactions as I explain our \u003ca href=\"https://buffer.com/resources/introducing-open-salaries-at-buffer-including-our-transparent-formula-and-all-individual-salaries/\"\u003etransparent salaries\u003c/a\u003e and \u003ca href=\"https://buffer.com/resources/buffer-open-equity-formula/\"\u003eequity\u003c/a\u003e, how we \u003ca href=\"https://buffer.com/resources/happiness-positivity-bad-days/\"\u003efocus on positivity\u003c/a\u003e every day and our continual quest to improve ourselves.\u003c/p\u003e\u003cp\u003eBut when I explain the “why” behind some of these crazy-sounding ideas, oftentimes heads start to nod and eyes light up. It’s a unique privilege to work at a company that is guided by a true culture and set of values, and to be able to share our culture with others whom we meet along the way.\u003c/p\u003e\u003cp\u003eHaving some of these conversations made me realize that it might be fun to offer a guided tour of each of our 10 core values here on the blog.\u003c/p\u003e\u003ch2 id=\"buffer-s-10-values\"\u003eBuffer’s 10 values\u003c/h2\u003e\u003cp\u003eFirst, it might be handy to know where the Buffer values came from in the first place. In Buffer’s founding months, Joel and Leo read Dale Carnegie’s famous book, \u003ca href=\"http://www.amazon.com/How-Win-Friends-Influence-People/dp/0671027034\"\u003e\u003cem\u003eHow to Win Friends and Influence People\u003c/em\u003e\u003c/a\u003e. It had a huge impact on both of their lives—and on what Buffer would become.\u003c/p\u003e\u003cp\u003eHere’s how Joel describes the experience in a great post about the \u003ca href=\"http://joel.is/50-books-that-transformed-my-business-and-my-life/\"\u003emany books that have influenced his life\u003c/a\u003e:\u003c/p\u003e\u003cblockquote\u003e“When I introduced my co-founder \u003ca href=\"https://twitter.com/leowid\"\u003eLeo\u003c/a\u003e to the book in the earliest few months of Buffer, he, too, was hooked and we had endless conversations and discussions around the stories and principles. \u003cstrong\u003eHe helped me grow as a person much more than I could alone, due to his excitement and interest of the \u003cem\u003eHow to Win Friends\u003c/em\u003e way\u003c/strong\u003e. The result of this has been that we have based a large number of the values within \u003ca href=\"http://www.slideshare.net/Bufferapp/buffer-culture-04\"\u003ethe Buffer culture\u003c/a\u003e directly on the principles Carnegie proposes.”\u003c/blockquote\u003e\u003cp\u003eJoel and Leo already knew they wanted to build a different type of company that focused not only on the progress of the product, but also the happiness of its users and team and personal growth during the journey. \u003cem\u003eHow to Win Friends\u003c/em\u003e became the conduit to this unique culture and is the source of many of our 10 values.\u003c/p\u003e\u003cfigure class=\"kg-card kg-image-card\"\u003e\u003cimg src=\"https://buffer.com/resources/content/images/wp-content/uploads/2014/11/Buffer-Values-e1417635934521-1024x897.jpg\" class=\"kg-image\" alt=\"Buffer Values\" loading=\"lazy\" width=\"1024\" height=\"897\" srcset=\"https://buffer.com/resources/content/images/size/w600/wp-content/uploads/2014/11/Buffer-Values-e1417635934521-1024x897.jpg 600w, https://buffer.com/resources/content/images/size/w1000/wp-content/uploads/2014/11/Buffer-Values-e1417635934521-1024x897.jpg 1000w, https://buffer.com/resources/content/images/wp-content/uploads/2014/11/Buffer-Values-e1417635934521-1024x897.jpg 1024w\" sizes=\"(min-width: 720px) 720px\"\u003e\u003c/figure\u003e\u003cp\u003eNow, here’s a bit more about each value, how we on the Buffer team try to live it and how it has affected our work and our lives.\u003c/p\u003e\u003ch3 id=\"1-choose-positivity\"\u003e1. Choose positivity\u003c/h3\u003e\u003cfigure class=\"kg-card kg-image-card\"\u003e\u003cimg src=\"https://buffer.com/resources/content/images/wp-content/uploads/2015/08/positivity-new.jpg\" class=\"kg-image\" alt=\"positivity new\" loading=\"lazy\" width=\"638\" height=\"479\" srcset=\"https://buffer.com/resources/content/images/size/w600/wp-content/uploads/2015/08/positivity-new.jpg 600w, https://buffer.com/resources/content/images/wp-content/uploads/2015/08/positivity-new.jpg 638w\"\u003e\u003c/figure\u003e\u003cp\u003eI think maybe this value more than any of the others might seem “too good to be true” when you think about a real-life workplace. Could everyone at Buffer really be happy every day? \u003ca href=\"https://buffer.com/resources/happiness-positivity-bad-days/\"\u003eWell, not \u003cem\u003eevery\u003c/em\u003e day—and that’s OK.\u003c/a\u003e\u003c/p\u003e\u003cp\u003eWhat we \u003cem\u003ecan\u003c/em\u003e do every day is try to approach every situation with the \u003ca href=\"https://blog.bufferapp.com/how-to-rewire-your-brains-for-positivity-and-happiness\"\u003emost positive outlook\u003c/a\u003e and intentions, assuming the best of every person we come into contact with. And it turns out that when you do that, the rest tends to fall into place.\u003c/p\u003e\u003cblockquote\u003e“There isn’t a day that goes by that I’m not fully recharged and truly happy throughout my workday, thanks to this cornerstone value and the way it shines through each team member. They all continually inspire me, and I’ve seen the ripple effect of this in every area of my life.” – Nicole\u003c/blockquote\u003e\u003cp\u003eIf you’ve talked with a Buffer team member via email or social media, you may have noticed that we strive to keep positivity central in all our conversations, no matter how small or innocuous the exchange may seem. I have to admit that early on in my time at Buffer, I didn’t always grasp the importance of this. I am grateful to have \u003ca href=\"https://buffer.com/resources/how-to-give-receive-feedback-work/\"\u003ereceived feedback\u003c/a\u003e about keeping positivity top of mind because this value truly has the power to change your life.\u003c/p\u003e\u003cblockquote\u003e“This one has changed the way I communicate with everybody in my life, in texts, emails and regular old conversions. I am particularly mindful about written communications, making sure nothing is lost in translation. I choose to stay positive in all of my communication and interactions with people now, being mindful that positivity begets positivity.” – Tom\u003c/blockquote\u003e\u003cp\u003ePositivity in all things isn’t always possible, but striving for it in as many ways as we can creates an extremely harmonious workplace and a very happy group of people—both at work and outside of work.\u003c/p\u003e\u003cblockquote\u003e“This had made a massive impact on how I live my life and my happiness level. I’ve become much more aware in how I look at the world around me, people I meet for the first time, how I communicate and how I approach any given situation. The general feeling of positivity in all team communication and also in Sqwiggle is a constant inspiration and I always start and end my day smiling and feeling incredibly grateful for being part of this team.” – Åsa\u003c/blockquote\u003e\u003ch3 id=\"2-default-to-transparency\"\u003e2. Default to transparency\u003c/h3\u003e\u003cfigure class=\"kg-card kg-image-card\"\u003e\u003cimg src=\"https://buffer.com/resources/content/images/wp-content/uploads/2014/11/transparency.jpg\" class=\"kg-image\" alt=\"Buffer value 2: transparency\" loading=\"lazy\" width=\"638\" height=\"479\" srcset=\"https://buffer.com/resources/content/images/size/w600/wp-content/uploads/2014/11/transparency.jpg 600w, https://buffer.com/resources/content/images/wp-content/uploads/2014/11/transparency.jpg 638w\"\u003e\u003c/figure\u003e\u003cp\u003e\u003cbr\u003eOur value of transparency might be the one Buffer is best known for. Every team member can see every email that’s sent at Buffer. We’ve made public our \u003ca href=\"https://buffer.com/resources/introducing-open-salaries-at-buffer-including-our-transparent-formula-and-all-individual-salaries/\"\u003esalaries\u003c/a\u003e, \u003ca href=\"https://buffer.com/resources/buffer-open-equity-formula/\"\u003eequity\u003c/a\u003e, \u003ca href=\"https://buffer.com/resources/buffer-public-revenue-dashboard/\"\u003emetrics\u003c/a\u003e, \u003ca href=\"https://bufferimprovements.hackpad.com/\"\u003eweekly improvements\u003c/a\u003e—even our \u003ca href=\"https://buffer.com/resources/raising-3-5m-funding-valuation-term-sheet/\"\u003elatest funding round\u003c/a\u003e.\u003c/p\u003e\u003cp\u003eOne of my favorite of our transparency projects is Leo’s recent dig into exactly \u003ca href=\"https://buffer.com/resources/transparent-pricing-buffer/\"\u003ewhere your money goes when you purchase a Buffer subscription.\u003c/a\u003e\u003c/p\u003e\u003cfigure class=\"kg-card kg-image-card\"\u003e\u003cimg src=\"https://buffer.com/resources/content/images/wp-content/uploads/2014/12/buffer-price-breakdown-1024x853.jpg\" class=\"kg-image\" alt=\"buffer price breakdown\" loading=\"lazy\" width=\"1024\" height=\"853\" srcset=\"https://buffer.com/resources/content/images/size/w600/wp-content/uploads/2014/12/buffer-price-breakdown-1024x853.jpg 600w, https://buffer.com/resources/content/images/size/w1000/wp-content/uploads/2014/12/buffer-price-breakdown-1024x853.jpg 1000w, https://buffer.com/resources/content/images/wp-content/uploads/2014/12/buffer-price-breakdown-1024x853.jpg 1024w\" sizes=\"(min-width: 720px) 720px\"\u003e\u003c/figure\u003e\u003cblockquote\u003e“I love the transparency value because of how it supports the self-improvement value. It could be very easy to keep these efforts to ourselves. Instead, by being transparent with each other about our self-improvement, it amplifies all of our efforts and allows us to truly embrace and lean into conversations about improving our routines, hobbies and character. This transparency allows us to encourage each other and base our conversations, and thus our culture, on self-improvement. It also means that we can open up these conversations to all friends and followers of Buffer and hear their improvements as well!” – Carolyn\u003c/blockquote\u003e\u003cp\u003eWe continue to practice this one by actively seeking out new insights into our processes, team and ideas that we can share with you here on the blog and elsewhere. (Got ideas? I’d love to hear them!)\u003c/p\u003e\u003cp\u003eWhy do we do all of this? I think \u003ca href=\"https://buffer.com/resources/why-transparency/\"\u003eJoel sums it up quite well\u003c/a\u003e with this quote:\u003c/p\u003e\u003cp\u003e\u003cstrong\u003eTransparency breeds trust, and trust is the foundation of great teamwork.\u003c/strong\u003e\u003c/p\u003e\u003cp\u003eThat trust is not just for us who build Buffer; it’s for anyone we touch—whether you use our social media tools, read our blog, participate in our community or are just hearing about us for the first time.\u003c/p\u003e\u003cp\u003eOur latest journey into finding better, more productive ways to work together revolves around bringing our “whole selves” to work—our passions and \u003ca href=\"https://buffer.com/resources/side-projects-creative-hobbies/\"\u003eside projects\u003c/a\u003e, our family, our pets, our obligations and joys, all of it! This change is likely to guide us into as-yet-undiscovered areas of transparency, and I look forward to sharing them with you here!\u003c/p\u003e\u003ch3 id=\"3-focus-on-self-improvement\"\u003e3. Focus on self-improvement\u003c/h3\u003e\u003cfigure class=\"kg-card kg-image-card\"\u003e\u003cimg src=\"https://buffer.com/resources/content/images/wp-content/uploads/2014/11/self-improvement.jpg\" class=\"kg-image\" alt=\"Buffer value 3: self-improvement\" loading=\"lazy\" width=\"638\" height=\"479\" srcset=\"https://buffer.com/resources/content/images/size/w600/wp-content/uploads/2014/11/self-improvement.jpg 600w, https://buffer.com/resources/content/images/wp-content/uploads/2014/11/self-improvement.jpg 638w\"\u003e\u003c/figure\u003e\u003cp\u003eOn a practical, day-to-day level, self-improvement is the value that I believe has made the biggest difference in my life since joining Buffer. Without a genuine want to improve one’s self, it’s nearly impossible—or at least really hard—to make real progress on the rest of the values.\u003c/p\u003e\u003cp\u003eThe biggest way you might see us practicing this value is through the weekly document we share in which we \u003ca href=\"https://bufferimprovements.hackpad.com/\"\u003elist our improvements for that week\u003c/a\u003e, often with notes of encouragement from other teammates underneath.\u003c/p\u003e\u003cfigure class=\"kg-card kg-image-card\"\u003e\u003cimg src=\"https://buffer.com/resources/content/images/wp-content/uploads/2014/12/Screen-Shot-2014-12-04-at-4.52.51-PM.png\" class=\"kg-image\" alt=\"self improvement notes\" loading=\"lazy\" width=\"955\" height=\"779\" srcset=\"https://buffer.com/resources/content/images/size/w600/wp-content/uploads/2014/12/Screen-Shot-2014-12-04-at-4.52.51-PM.png 600w, https://buffer.com/resources/content/images/wp-content/uploads/2014/12/Screen-Shot-2014-12-04-at-4.52.51-PM.png 955w\" sizes=\"(min-width: 720px) 720px\"\u003e\u003c/figure\u003e\u003cp\u003eWe also support one another in our self-improvement goals in our \u003ca href=\"https://buffer.com/resources/buffer-daily-pair-call/\"\u003edaily pair calls\u003c/a\u003e. Having someone to talk to every day about your goals and challenges is great for accountability, and for a bit of extra encouragement! It’s amazing how often my pair partner has gone through something very similar to what I’m working on and has a unique vantage point to offer advice and cheer me on.\u003c/p\u003e\u003cp\u003eWhile we each work on our specific projects, there are a few self-improvement goals that are nearly team-wide. Upon arrival to Buffer, each teammate receives a Jawbone UP and a Kindle Paperwhite, among other \u003ca href=\"https://buffer.com/resources/buffer-perks-startup-perks/\"\u003eunique office perks\u003c/a\u003e. These are a great way to keep up with our \u003ca href=\"https://blog.bufferapp.com/why-exercising-makes-us-happier\"\u003eexercise\u003c/a\u003e, our \u003ca href=\"https://blog.bufferapp.com/how-much-sleep-do-we-really-need-to-work-productively\"\u003esleep\u003c/a\u003e and our \u003ca href=\"https://buffer.com/resources/reading-16-things-improving-week/\"\u003ereading\u003c/a\u003e habits—all of which support both the values of self-improvement and working smarter, not harder.\u003c/p\u003e\u003cp\u003eIt’s such a privilege to be given the freedom and responsibility to improve your mind, body and spirit in the course of your work journey. And the Buffer crew is an inspiring bunch. It’s not at all uncommon to see folks working on learning new languages, running marathons and writing books (yes, books plural!)\u003c/p\u003e\u003cblockquote\u003e“When I started at Buffer I was so inspired by the culture of self-improvement, I dug in and did things I’d been wanting to do for many years. I took French lessons to revive my high-school language skills and took my first ever piano lesson! It was amazing to have the support and encouragement of the team and finally make these long term dreams come true! I spent an incredible week in Paris this Summer, and being able to talk to people in French was great!” – Dave\u003c/blockquote\u003e\u003cp\u003eI used to look at people who had accomplished amazing things (often at young ages) and marvel at how they did whatever inspiring thing they did. Now I realize that I (and anyone!) can do inspiring things, too, through \u003ca href=\"https://buffer.com/resources/build-strong-habits-apps-tools/\"\u003ebuilding good habits\u003c/a\u003e that turn into achievable goals. I feel that Buffer’s value of self-improvement is very much to thank for this epiphany.\u003c/p\u003e\u003ch3 id=\"4-be-a-no-ego-doer\"\u003e4. Be a no-ego doer\u003c/h3\u003e\u003cfigure class=\"kg-card kg-image-card\"\u003e\u003cimg src=\"https://buffer.com/resources/content/images/wp-content/uploads/2015/08/new-no-ego-doer.jpg\" class=\"kg-image\" alt=\"new no ego doer\" loading=\"lazy\" width=\"638\" height=\"479\" srcset=\"https://buffer.com/resources/content/images/size/w600/wp-content/uploads/2015/08/new-no-ego-doer.jpg 600w, https://buffer.com/resources/content/images/wp-content/uploads/2015/08/new-no-ego-doer.jpg 638w\"\u003e\u003c/figure\u003e\u003cp\u003eThe value of removing ego from your work makes a very big difference in the way we go about our work at Buffer. Leo wrote a really \u003ca href=\"http://leostartsup.com/2014/12/ego/\"\u003egreat, inspiring post recently about ego\u003c/a\u003e that’s worth a close read as we explore this topic.\u003c/p\u003e\u003cp\u003eOne of the best examples I can offer up of how we strive to work without ego is in the process of the “5 Whys,” a \u003ca href=\"https://buffer.com/resources/5-whys-process/\"\u003equestion-asking technique\u003c/a\u003e used to root out the underlying cause of any particular challenge.\u003c/p\u003e\u003cp\u003eIn the process, you repeat the question “Why?” five times, each time drilling down further to the core of the problem. When all the “whys” have been asked, the solution tends to become surprisingly clear.\u003c/p\u003e\u003cp\u003eAt Buffer, we have conducted 5 Whys for many sorts of situations: when a tool breaks unexpectedly, when our blog \u003ca href=\"https://buffer.com/resources/august-content-report/\"\u003esearch traffic plummeted\u003c/a\u003e, even for a challenging conversation that could have gone better.\u003c/p\u003e\u003cp\u003eWhen I first started at Buffer, I had the absolutely backwards idea that I hoped to never be involved in a 5 Whys because it would mean that I had probably messed something up pretty bad and would be in big trouble.\u003c/p\u003e\u003cp\u003eBut after almost a year here, I can say there are quite a few things that I \u003cem\u003ehave\u003c/em\u003e messed up pretty bad, and I’ve learned to view them in a completely different light because of our “no ego” value and the 5 Whys process.\u003c/p\u003e\u003cp\u003eBecause the purpose of the 5 whys is never to place blame on a person, but rather to uncover the root cause of why something unexpected occurred and to create the right framework so that the same issue doesn’t happen again (for everyone).\u003c/p\u003e\u003cp\u003eAnd when you look at it that way, discovering mistakes is a great thing to do. The more I discover, the more and faster I can improve.\u003c/p\u003e\u003cp\u003eIt’s a small example of how removing yourself—your fears, your pride—from the work you do leads to a better, more productive experience for you and everyone around you.\u003c/p\u003e\u003cblockquote\u003e“This one feels really special to me. I see this one a lot from our engineers who build really cool features, quickly fix up bugs for our customers or build something to help out just one customer. I feel so lucky in my role to get to spread the good news and be on the receiving end of joy for features our engineers have crafted. I am humbled by our engineers dedication to our customers!” – Mary\u003c/blockquote\u003e\u003cp\u003eWhen we work with no ego, there is no fear of failure, no turf wars, and no need to cling to an idea that isn’t working just because it has your name attached to it. In fact, your name is never attached to any idea at all, so it can be freely adapted, expanded or improved upon by anyone!\u003c/p\u003e\u003ch3 id=\"5-listen-first-then-listen-more\"\u003e5. Listen first, then listen more\u003c/h3\u003e\u003cfigure class=\"kg-card kg-image-card\"\u003e\u003cimg src=\"https://buffer.com/resources/content/images/wp-content/uploads/2014/11/listen.jpg\" class=\"kg-image\" alt=\"Buffer value 5: listen\" loading=\"lazy\" width=\"638\" height=\"479\" srcset=\"https://buffer.com/resources/content/images/size/w600/wp-content/uploads/2014/11/listen.jpg 600w, https://buffer.com/resources/content/images/wp-content/uploads/2014/11/listen.jpg 638w\"\u003e\u003c/figure\u003e\u003cp\u003eBeing a truly great listener is a topic that could fill a million blog posts. It encompasses so much: Being \u003ca href=\"https://open.bufferapp.com/being-interested/\"\u003etruly interested\u003c/a\u003e what is said (without focusing on what you’ll say back), listening for the deeper meaning of what has been said, \u003ca href=\"https://blog.bufferapp.com/6-powerful-communication-tricks-from-some-of-the-worlds-best-interviewers\"\u003easking the right questions\u003c/a\u003e to move the conversation forward and so much more.\u003c/p\u003e\u003cblockquote\u003e“I thought I was a good listener before exploring this value! It’s such an amazing experience to approach conversations with the goal of understanding, both factually and empathically. I’ve also noticed something really special happen as I’ve shifted my language away from instructive or absolute words like “definitely” or “certainly.” Not only do I find it much easier to shift my perspective when I am wrong, I’ve seen other people take the opportunity to jump in with their own unique perspective and teach me a new (and usually better!) way of looking at things.” – Patrik\u003c/blockquote\u003e\u003cp\u003eI quite agree with Patrik here. Even though my background is in journalism, where listening and asking questions is a hugely important skill, I have learned so much more in my time at Buffer as I watch all my teammates dive deeply into the practice of this value.\u003c/p\u003e\u003cp\u003eIt’s also really cool to see how the various values begin to bleed into and affect one another at this point. For example, one great way to practice listening is through ego suspension—for example, giving up that great story you long to tell in exchange for asking more questions of your conversation companion instead.\u003c/p\u003e\u003cp\u003eGratitude (another Buffer value we’ll get to in a bit) tends to make it much easier to forget your own ego and needs and focus on really hearing the other person. So this value has a ton of other values hidden within it!\u003c/p\u003e\u003cp\u003eOne of the biggest inspirations I can think of when it comes to living this value daily is the work that our Happiness Heroes do and the spirit in which they do it. The gratitude they display is always amazing to behold, and it creates the kind of empathy that brings us so close to all our wonderful customers.\u003c/p\u003e\u003cp\u003eA tiny peek at Buffer’s \u003ca href=\"https://bufferapp.com/tone-guide\"\u003eTone Guide\u003c/a\u003e offers a great example:\u003c/p\u003e\u003cfigure class=\"kg-card kg-image-card\"\u003e\u003cimg src=\"https://buffer.com/resources/content/images/wp-content/uploads/2014/12/Buffer-tone-guide-snippet.png\" class=\"kg-image\" alt=\"Buffer tone guide snippet\" loading=\"lazy\" width=\"644\" height=\"540\" srcset=\"https://buffer.com/resources/content/images/size/w600/wp-content/uploads/2014/12/Buffer-tone-guide-snippet.png 600w, https://buffer.com/resources/content/images/wp-content/uploads/2014/12/Buffer-tone-guide-snippet.png 644w\"\u003e\u003c/figure\u003e\u003ch3 id=\"6-have-a-bias-toward-clarity\"\u003e6. Have a bias toward clarity\u003c/h3\u003e\u003cfigure class=\"kg-card kg-image-card\"\u003e\u003cimg src=\"https://buffer.com/resources/content/images/wp-content/uploads/2014/11/clarity.jpg\" class=\"kg-image\" alt=\"Buffer value 6: clarity\" loading=\"lazy\" width=\"638\" height=\"479\" srcset=\"https://buffer.com/resources/content/images/size/w600/wp-content/uploads/2014/11/clarity.jpg 600w, https://buffer.com/resources/content/images/wp-content/uploads/2014/11/clarity.jpg 638w\"\u003e\u003c/figure\u003e\u003cp\u003eWorking hand-in-hand with great listening comes the value of clarity. This one is mostly focused on how we communicate with other team members, customers—really, with anyone!\u003c/p\u003e\u003cblockquote\u003e“This has been a big one for me, and is strongly related to empathy. Since I’ve been at Buffer I have been more mindful in trying to see things from the point of view of others, and then basing my communication with them from there. I have found that a lot of friction we have communicating with people is caused by misunderstanding and not understanding the context and situation they are coming from. By putting yourself in someone else’s shoes, you can communicate more clearly.” – Michael\u003c/blockquote\u003e\u003cp\u003eI have to admit that I struggle with this one a bit from time to time as one of Buffer’s Content Crafters. It’s easy to think of writing as finding the perfect unique turn of phrase, or chiseling out a catchy, witty headline—essentially, being clever. I had worked on being clever for a long time (though I’m not sure if I ever actually achieved it!) before coming to Buffer.\u003c/p\u003e\u003cp\u003eWhat I eventually discovered is that focusing on clarity in one’s writing and communication is incredibly liberating. Once the urge to be the wittiest, cleverest person in the room was no longer a concern, I felt more free be vulnerable and share more of myself in my writing, and I discovered that that can be a powerful way to make a connection with our audience.\u003c/p\u003e\u003cp\u003eOn a more practical level, focusing on clarity greatly reduces the risk of miscommunication and misunderstanding between people, be it teammates of Buffer community members. Since Buffer is a product used across the world, and we are a \u003ca href=\"https://open.bufferapp.com/remote-working-means-tools-use/\"\u003efully remote, global team\u003c/a\u003e, it makes things much simpler—and therefore, happier—to focus on clear communication.\u003c/p\u003e\u003ch3 id=\"7-make-time-to-reflect\"\u003e7. Make time to reflect\u003c/h3\u003e\u003cfigure class=\"kg-card kg-image-card\"\u003e\u003cimg src=\"https://buffer.com/resources/content/images/wp-content/uploads/2014/11/reflection.jpg\" class=\"kg-image\" alt=\"Buffer value 7: reflection\" loading=\"lazy\" width=\"638\" height=\"479\" srcset=\"https://buffer.com/resources/content/images/size/w600/wp-content/uploads/2014/11/reflection.jpg 600w, https://buffer.com/resources/content/images/wp-content/uploads/2014/11/reflection.jpg 638w\"\u003e\u003c/figure\u003e\u003cp\u003eWhat a privilege it is to have time to reflect as a team-wide goal and company value.\u003c/p\u003e\u003cp\u003eHave you ever been so busy with small, sometimes fairly unimportant tasks that you weren’t able to look up from what you were doing and dream bigger, more strategic, more creative thoughts? I have been very guilty of this before! It’s very easy to feel busy while still not quite living up to what you know your highest and most meaningful contribution can be.\u003c/p\u003e\u003cp\u003eOn the contrary, sometimes time spent thinking or daydreaming or reading can be viewed by others as unproductive or wasteful—when quite the opposite is often true!\u003c/p\u003e\u003cp\u003eOne of my favorite things to do at Buffer is read through a day of iDoneThis entries and spot an entry about reflection. It’s such a tangible reminder that at Buffer, reflection time is real “work time”—and often the method by which some of our most valuable work comes to the surface.\u003c/p\u003e\u003cfigure class=\"kg-card kg-image-card\"\u003e\u003cimg src=\"https://buffer.com/resources/content/images/wp-content/uploads/2014/12/idone-this-reflect.png\" class=\"kg-image\" alt=\"idone this reflect\" loading=\"lazy\" width=\"558\" height=\"517\"\u003e\u003c/figure\u003e\u003cp\u003eAnother excellent exercise for reflection is the weekly Buffer mastermind—deep dives into high-level challenges and accomplishments, shared with the same partner each week for the highest level of trust and vulnerability possible.\u003c/p\u003e\u003cp\u003eOur idea of a mastermind has evolved from the \u003ca href=\"https://blog.bufferapp.com/a-simple-guide-to-better-coaching-and-feedback-in-your-company\"\u003eteam leader-team member pairing\u003c/a\u003e we began with to the teammate-to-teammate version we now practice since we began experimenting with the \u003ca href=\"https://open.bufferapp.com/decision-maker-no-managers-experiment/\"\u003edecision maker\u003c/a\u003e way of working.\u003c/p\u003e\u003cp\u003eBefore a mastermind, each team member is invited to spend a few minutes to a half hour reflecting on the previous week, its challenges and achievements. We’re paired based on similarities in our work, but the conversations are often just as much about our personal lives and improvements as they are about what we’re doing at work.\u003c/p\u003e\u003cp\u003eJoel and Leo recently opened up and shared some of the challenges they discussed in a recent mastermind:\u003c/p\u003e\u003cfigure class=\"kg-card kg-image-card\"\u003e\u003cimg src=\"https://buffer.com/resources/content/images/wp-content/uploads/2014/11/Joel-challenges.png\" class=\"kg-image\" alt=\"Joel challenges\" loading=\"lazy\" width=\"400\" height=\"580\"\u003e\u003c/figure\u003e\u003cfigure class=\"kg-card kg-image-card\"\u003e\u003cimg src=\"https://buffer.com/resources/content/images/wp-content/uploads/2014/11/Leo-challenges.png\" class=\"kg-image\" alt=\"Leo challenges\" loading=\"lazy\" width=\"275\" height=\"187\"\u003e\u003c/figure\u003e\u003cp\u003eThe best masterminds require getting quite vulnerable and introspective as we focus on deep and ongoing self-improvement. We tend to leave these syncs feeling pretty great. :)\u003c/p\u003e\u003cp\u003eOutside of “work,” \u003ca href=\"https://blog.bufferapp.com/how-meditation-affects-your-brain\"\u003emeditation\u003c/a\u003e, \u003ca href=\"http://joel.is/the-evening-walk/\"\u003eevening walks\u003c/a\u003e, or just taking a few quiet minutes to oneself are some of the ways that many Buffer team members actively practice this value.\u003c/p\u003e\u003cblockquote\u003e“I often head out on an evening around San Francisco towards the piers, giving myself a chance to think over the day/last few days, as a way to disengage and reflect—often with my camera in hand or with some quiet music playing throughout.” – Andy\u003c/blockquote\u003e\u003ch3 id=\"8-live-smarter-not-harder\"\u003e8. Live smarter, not harder\u003c/h3\u003e\u003cfigure class=\"kg-card kg-image-card\"\u003e\u003cimg src=\"https://buffer.com/resources/content/images/wp-content/uploads/2014/11/smarter-not-harder.jpg\" class=\"kg-image\" alt=\"Buffer value 8: Live smarter, not harder\" loading=\"lazy\" width=\"638\" height=\"479\" srcset=\"https://buffer.com/resources/content/images/size/w600/wp-content/uploads/2014/11/smarter-not-harder.jpg 600w, https://buffer.com/resources/content/images/wp-content/uploads/2014/11/smarter-not-harder.jpg 638w\"\u003e\u003c/figure\u003e\u003cp\u003e“Live smarter, not harder” is one value that seems to encompass many other Buffer values within it.\u003c/p\u003e\u003cp\u003eIt’s why we’re keen to single-task instead of \u003ca href=\"https://blog.bufferapp.com/what-multitasking-does-to-our-brains\"\u003etry to do lots of things at once\u003c/a\u003e. It’s why we \u003ca href=\"https://blog.bufferapp.com/how-i-experimented-on-myself-here-are-4-things-that-helped-me-sleep\"\u003evalue sleep so highly\u003c/a\u003e that we \u003ca href=\"https://buffer.com/resources/buffer-perks-startup-perks/\"\u003egive every team member an UP band\u003c/a\u003e to measure it (and why we \u003ca href=\"https://blog.bufferapp.com/how-naps-affect-your-brain-and-why-you-should-have-one-every-day\"\u003elove naps\u003c/a\u003e!)\u003c/p\u003e\u003cp\u003eAnd there’s one particular element of this value that feels especially inspiring: \u003cstrong\u003eThe ability to search for the \u003ca href=\"https://open.bufferapp.com/buffer-distributed-team-how-we-work/\"\u003eplace on Earth where you are the happiest and most productive.\u003c/a\u003e\u003c/strong\u003e\u003c/p\u003e\u003cp\u003eWhen you have not only the license but also a bit of a challenge to find this place, some very inspiring things begin to happen.\u003c/p\u003e\u003cblockquote\u003e“Just seven months after starting at Buffer, I bought a boat and starting living on it—something that would have been unimaginable just a year beforehand! There have been a few ups and downs along the way, such as not having electricity for the first couple of weeks, but overall it has been an absolutely amazing experience that I am so grateful could be kick-started by Buffer. Knowing that the team is there to support all of our decisions in how to work in a way that makes us happiest and productive is such an awesome safety net that it really encourages experimenting to do some truly wacky things!” – Colin\u003c/blockquote\u003e\u003cp\u003eIt’s the basis for why we \u003ca href=\"https://open.bufferapp.com/ive-working-hotels-south-east-asia-month-now-heres-experience/\"\u003emake travel such a priority\u003c/a\u003e that we all gather in a different spot in the world for a \u003ca href=\"https://open.bufferapp.com/go-international-retreats-3-times-year/\"\u003ecompany-wide retreat every five months\u003c/a\u003e.\u003c/p\u003e\u003cblockquote\u003e“Two weeks after starting at Buffer, I moved to Texas to be with someone I greatly cared about to find the place that I am the happiest. Unfortunately, this was a short stay, but I was able to continue on traveling/exploring places this summer and ended up back in New York. After a week or two back in NYC, I had re-remembered why I loved calling this place home. I have re-discovered the place I am happiest. I understand this may change over time and plan to explore further with the flexibility that Buffer gives us!” – Dan\u003c/blockquote\u003e\u003ch3 id=\"9-show-gratitude\"\u003e9. Show gratitude\u003c/h3\u003e\u003cfigure class=\"kg-card kg-image-card\"\u003e\u003cimg src=\"https://buffer.com/resources/content/images/wp-content/uploads/2014/11/gratitude.jpg\" class=\"kg-image\" alt=\"Buffer value 9: gratitude\" loading=\"lazy\" width=\"638\" height=\"479\" srcset=\"https://buffer.com/resources/content/images/size/w600/wp-content/uploads/2014/11/gratitude.jpg 600w, https://buffer.com/resources/content/images/wp-content/uploads/2014/11/gratitude.jpg 638w\"\u003e\u003c/figure\u003e\u003cp\u003eTalk about a life-changing value! Intentionally taking time to focus on gratitude not only makes for a truly delightful and positive workplace, it also has made my life richer and happier. Through the practice of this value, I’ve become more aware and thankful of the people and ideas that are most important to me, and more appreciative of the small but meaningful moments I experience every day. And I’m not the only one.\u003c/p\u003e\u003cblockquote\u003e“Showing gratitude is one that has completely changed my life in a very positive way. Every single day I find something to be grateful for, in every place and in every moment there’s an opportunity to appreciate something beautiful about life.” – Octavio\u003c/blockquote\u003e\u003cp\u003eThe place I feel Buffer’s gratitude most deeply is probably in our communication to one another and with customers. You wouldn’t believe the number of kind words and thank-yous that get shared every day! It is mind-boggling to watch and learn as our Happiness Heroes discuss and iterate on even the smallest details of each customer conversation to make sure each interaction is suffused with as much gratitude and humility as possible.\u003c/p\u003e\u003cblockquote\u003e“Gratitude is one those values that can easily permeate your whole life \u0026amp; have many compounding effects. Each moment is a blessing and when I keep that in the back of my mind, I treasure every thing that I have and try to reflect \u0026amp; understand the privileges I’ve been given. Even the tougher things in life become joys.” – Niel\u003c/blockquote\u003e\u003ch3 id=\"10-do-the-right-thing\"\u003e10. Do the right thing\u003c/h3\u003e\u003cfigure class=\"kg-card kg-image-card\"\u003e\u003cimg src=\"https://buffer.com/resources/content/images/wp-content/uploads/2014/11/the-buffer-culture-with-a-new-10th-value-15-638.jpg\" class=\"kg-image\" alt=\"Buffer value 10: Do the right thing\" loading=\"lazy\" width=\"638\" height=\"479\" srcset=\"https://buffer.com/resources/content/images/size/w600/wp-content/uploads/2014/11/the-buffer-culture-with-a-new-10th-value-15-638.jpg 600w, https://buffer.com/resources/content/images/wp-content/uploads/2014/11/the-buffer-culture-with-a-new-10th-value-15-638.jpg 638w\"\u003e\u003c/figure\u003e\u003cp\u003e\u003cbr\u003eOur 10th value of “Do the right thing” is our newest value, added in March 2014. Since it’s so new I was around to witness its formation as a brand-new team member! I thought I would share the process with you.\u003c/p\u003e\u003cp\u003eJoel first proposed the value via email:\u003c/p\u003e\u003cfigure class=\"kg-card kg-image-card\"\u003e\u003cimg src=\"https://buffer.com/resources/content/images/wp-content/uploads/2014/12/10th-value-email.png\" class=\"kg-image\" alt=\"10th value email\" loading=\"lazy\" width=\"971\" height=\"470\" srcset=\"https://buffer.com/resources/content/images/size/w600/wp-content/uploads/2014/12/10th-value-email.png 600w, https://buffer.com/resources/content/images/wp-content/uploads/2014/12/10th-value-email.png 971w\" sizes=\"(min-width: 720px) 720px\"\u003e\u003c/figure\u003e\u003cp\u003eHe shared a bit more about the origin of this value in a group Hackpad, including a great example of a case in which we didn’t quite live up to our ideals:\u003c/p\u003e\u003cfigure class=\"kg-card kg-image-card\"\u003e\u003cimg src=\"https://buffer.com/resources/content/images/wp-content/uploads/2014/12/10th-value-origin.png\" class=\"kg-image\" alt=\"10th value origin\" loading=\"lazy\" width=\"851\" height=\"710\" srcset=\"https://buffer.com/resources/content/images/size/w600/wp-content/uploads/2014/12/10th-value-origin.png 600w, https://buffer.com/resources/content/images/wp-content/uploads/2014/12/10th-value-origin.png 851w\" sizes=\"(min-width: 720px) 720px\"\u003e\u003c/figure\u003e\u003cp\u003eAnd then opened it up to anyone and everyone on the team to contribute their thoughts:\u003c/p\u003e\u003cfigure class=\"kg-card kg-image-card\"\u003e\u003cimg src=\"https://buffer.com/resources/content/images/wp-content/uploads/2014/12/10th-value-team-contributions.png\" class=\"kg-image\" alt=\"10th value team contributions\" loading=\"lazy\" width=\"794\" height=\"683\" srcset=\"https://buffer.com/resources/content/images/size/w600/wp-content/uploads/2014/12/10th-value-team-contributions.png 600w, https://buffer.com/resources/content/images/wp-content/uploads/2014/12/10th-value-team-contributions.png 794w\" sizes=\"(min-width: 720px) 720px\"\u003e\u003c/figure\u003e\u003cp\u003eIt feels like “Do the right thing” is a natural 10th value and a great extension of all our other core values. It encompasses positivity, gratitude, reflection, listening, no ego and probably a bit of transparency from time to time, too.\u003c/p\u003e\u003cp\u003eThe way I see it, the decision to add this value into our permanent list is in itself a great example of doing the right thing.\u003c/p\u003e\u003cp\u003eJoel could have easily left well enough alone, figuring that our other values already in place would keep us on the right track as far as doing the right thing. But he did the right thing by going went the extra mile to get it spelled out permanently, with input from his teammates.\u003c/p\u003e\u003ch2 id=\"the-future-of-buffer-s-values\"\u003eThe future of Buffer’s values\u003c/h2\u003e\u003cp\u003eAll together, these values are a pretty good blueprint for most situations one might face in life—or at least, that I’ve faced so far.\u003c/p\u003e\u003cp\u003eYou could spend a lifetime working on just one of them, so it’s a hugely exciting challenge to work on all 10 of these ideas together as a team, supporting, inspiring and encouraging one another along our journey.\u003c/p\u003e\u003cp\u003eDo any of us ever go 10 for 10? It’s probably pretty rare. I certainly don’t feel like I’ve attained the highest level possible in any one of these values. In fact, we often talk at Buffer about how these are aspirational values, but that just gives us more chances to keep trying.\u003c/p\u003e\u003cp\u003eIt’s really exciting to think about how Buffer’s values will grow and evolve as our team grows in size, diversity and experience. These values definitely aren’t set in stone. They’re a continual work in progress, having already been revised four times. I have no doubt that more changes are on the way just as surely as Buffer itself will change along its journey!\u003c/p\u003e\u003cp\u003eIf you enjoy our values and might like to be reminded of them more often, one of our amazing teammates built the \u003ca href=\"https://chrome.google.com/webstore/detail/buffer-values-new-tab-pag/cmecogbdcnpglcmmfpdaekcbnakkfolo/\"\u003eBuffer Values New Tab\u003c/a\u003e Chrome extension that replaces the standard new tab page with one of our values!\u003c/p\u003e\u003cp\u003e\u003cstrong\u003eDo you have any questions or thoughts about Buffer’s 10 values? What values have shaped your work and life? I’d love to hear about them in the comments!\u003c/strong\u003e\u003c/p\u003e","comment_id":"1393","feature_image":"https://buffer.com/resources/content/images/wp-content/uploads/2014/12/nSj8cMs.jpg","featured":false,"visibility":"public","created_at":"2020-04-17T03:21:28.000+00:00","updated_at":"2023-10-17T01:39:07.000+00:00","published_at":"2015-01-07T15:00:13.000+00:00","custom_excerpt":null,"codeinjection_head":null,"codeinjection_foot":null,"custom_template":null,"canonical_url":null,"authors":[{"id":"5e99121dffbd8100388c77c1","name":"Courtney Seiter","slug":"courtney","profile_image":"https://buffer.com/resources/content/images/2020/06/Courtney-Seiter.png","cover_image":null,"bio":"A collection of posts by Courtney Seiter","website":null,"location":"Former Director of People @ Buffer","facebook":null,"twitter":null,"meta_title":null,"meta_description":null,"url":"https://buffer.com/resources/author/courtney/"}],"tags":[{"id":"5e991eaf4280f300389c6b58","name":"#wp","slug":"hash-wordpress","description":"Migrated from old WordPress install","feature_image":null,"visibility":"internal","meta_title":null,"meta_description":null,"og_image":null,"og_title":null,"og_description":null,"twitter_image":null,"twitter_title":null,"twitter_description":null,"codeinjection_head":null,"codeinjection_foot":null,"canonical_url":null,"accent_color":null,"url":"https://buffer.com/resources/404/"},{"id":"5e991fd34280f300389c6dca","name":"Open","slug":"open","description":"Join us as we share what we’re learning as we build a company that approaches work from a fresh perspective. We write about workplace culture, our finances, and our business decisions and strategies.","feature_image":"https://buffer.com/resources/content/images/2020/06/open.svg","visibility":"public","meta_title":null,"meta_description":null,"og_image":null,"og_title":null,"og_description":null,"twitter_image":null,"twitter_title":null,"twitter_description":null,"codeinjection_head":null,"codeinjection_foot":null,"canonical_url":null,"accent_color":null,"url":"https://buffer.com/resources/open/"},{"id":"5e991eaf4280f300389c6b5c","name":"Workplace of the future","slug":"workplace","description":null,"feature_image":null,"visibility":"public","meta_title":null,"meta_description":null,"og_image":null,"og_title":null,"og_description":null,"twitter_image":null,"twitter_title":null,"twitter_description":null,"codeinjection_head":null,"codeinjection_foot":null,"canonical_url":null,"accent_color":null,"url":"https://buffer.com/resources/workplace/"}],"primary_author":{"id":"5e99121dffbd8100388c77c1","name":"Courtney Seiter","slug":"courtney","profile_image":"https://buffer.com/resources/content/images/2020/06/Courtney-Seiter.png","cover_image":null,"bio":"A collection of posts by Courtney Seiter","website":null,"location":"Former Director of People @ Buffer","facebook":null,"twitter":null,"meta_title":null,"meta_description":null,"url":"https://buffer.com/resources/author/courtney/","profile_resized_image":"https://images.buffer.com/dynamic/9oxyAtsV_K87JRfMcXcEzomLn5okxJLYs2nCMqM4iEY/120x120/https://buffer.com/resources/content/images/2020/06/Courtney-Seiter.png"},"primary_tag":null,"url":"https://buffer.com/resources/buffer-values/","excerpt":"Hey there! Since this post was published, we’ve updated the Buffer values. See the updated values here.\n\nThere are a few things I can count on when I tell someone about what it’s like to work at Buffer.\n\nIf I stick to talking about what our social media scheduling tools do, I know I’ll probably have a fun conversation about the triumphs and challenges of social media.\n\nIf I talk about Buffer’s culture and values a bit, a whole different conversation emerges. I’ve gotten a wide variety of reactio","reading_time":18,"access":true,"comments":false,"og_image":"https://buffer.com/resources/content/images/wp-content/uploads/2014/12/nSj8cMs.jpg","og_title":"The 10 Buffer Values and How We Act on Them Every Day","og_description":"An in-depth look at each of the 10 Buffer values and how Buffer team members work on them every day.","twitter_image":"https://buffer.com/resources/content/images/wp-content/uploads/2014/12/nSj8cMs.jpg","twitter_title":"The 10 Buffer Values and How We Act on Them Every Day","twitter_description":"An in-depth look at each of the 10 Buffer values and how Buffer team members work on them every day.","meta_title":"The 10 Buffer Values and How We Act on Them Every Day","meta_description":"An in-depth look at each of the 10 Buffer values and how Buffer team members work on them every day.","email_subject":null,"frontmatter":null,"feature_image_alt":null,"feature_image_caption":null},"relatedArticlesData":[{"id":"6706e00eb604600001637ddc","uuid":"2f3a0e29-3cda-44e8-aa1a-8eac27f20df8","title":"We’re Sunsetting Pablo, Remix, and Stories Creator","slug":"pablo-remix-stories-creator","html":"\u003cp\u003eNine years ago, we decided to launch a new free product alongside Buffer. We called it Pablo, and it was a huge hit in our community. Within just seven months of its launch, half a million photos were created using Pablo.\u003c/p\u003e\u003cp\u003eSimilarly, we had the initial ideas for Stories Creator and Remix many years ago now. All three of these tools have been an important part of Buffer’s story. They’ve taught us lessons and helped us connect with a wider audience.\u003c/p\u003e\u003cp\u003eIn Pablo’s case, the idea for this tool happened a decade ago. The landscape for these kinds of tools and Buffer’s own product have shifted so much in this time. We’ve been around for 14 years and building and maintaining a product for such a long time is at once a challenging and rewarding journey. We’ve recently been focused on modernizing all parts of Buffer, which we talked about a little when we released \u003ca href=\"https://buffer.com/resources/salary-system/\"\u003eour new salary system\u003c/a\u003e.\u003c/p\u003e\u003cp\u003ePart of modernizing has been reflecting and taking a critical look at our current product. In a recent transparent discussion that was open to the whole team, we decided that some of the free tools we’d created long ago were no longer a priority for our product strategy and, as they were quite outdated, would be a huge investment to bring into 2024.\u003c/p\u003e\u003cp\u003eWith that, \u003cstrong\u003ewe've decided to sunset three of our free tools: Pablo, Stories Creator, and Remix, as of November 10th, 2024.\u003c/strong\u003e\u003c/p\u003e\u003cp\u003eHere’s a little more about that decision and what it means for you if you use these tools.\u003c/p\u003e\u003ch2 id=\"why-we-chose-to-sunset-these-tools\"\u003e\u003cstrong\u003eWhy we chose to sunset these tools\u003c/strong\u003e\u003c/h2\u003e\u003cp\u003eAll of these tools are projects that our team hasn’t worked on for many, many years. Without attention from our team, we also saw interest in these tools diminishing. Very few people ever load Stories Creator and both Pablo and Remix have seen a downwards trend in traffic and downloads month-over-month. This could be seen in two ways — we aren’t promoting the tools since they are out of date, but we’re also not working on the tools actively in a way that would increase their use.\u003c/p\u003e\u003cp\u003eWhen we took the chance to reflect, our founder and CEO, \u003ca href=\"https://joel.start.page/\"\u003eJoel Gascoigne\u003c/a\u003e, made an excellent point:\u003c/p\u003e\u003cblockquote\u003eThere shouldn’t be any part of the product we neglect for a long time period (say, a year). If there is, it should be a strong contender for sunsetting. If we’re not regularly removing from the product as well as adding to it, then we will inevitably have growing complexity over time which goes against our goals for simplicity and high quality.\u003c/blockquote\u003e\u003cp\u003eAs with any long-term endeavor, there comes a time to prune back to help streamline our efforts everywhere else. We should be doing this kind of pruning regularly, but we’ve fallen out of practice.\u003c/p\u003e\u003cp\u003eUltimately, sunsetting these tools pushes us towards a higher standard for our work at Buffer. By simplifying our tools, we can better focus on maintaining them and keeping our bar for quality high.\u003c/p\u003e\u003cp\u003eThese tools were also all built on older code bases, and compared to their competitors, it would take a lot of work to bring them into 2024. That level of investment into these tools just doesn’t align with our current product strategy.\u003c/p\u003e\u003ch2 id=\"looking-ahead\"\u003eLooking ahead\u003c/h2\u003e\u003cp\u003eWhile it's always difficult to say goodbye to tools that have been part of our journey, we're excited about what this means for the future of Buffer. We have a lot of big plans for new features and improvements to the product. If you're curious about what's coming next, we encourage you to follow along with \u003ca href=\"https://suggestions.buffer.com/roadmap\"\u003eour transparent roadmap\u003c/a\u003e.\u003c/p\u003e\u003cfigure class=\"kg-card kg-image-card\"\u003e\u003cimg src=\"https://buffer.com/resources/content/images/2024/10/Sunset-Pablo-Blog.png\" class=\"kg-image\" alt=\"\" loading=\"lazy\" width=\"1366\" height=\"768\" srcset=\"https://buffer.com/resources/content/images/size/w600/2024/10/Sunset-Pablo-Blog.png 600w, https://buffer.com/resources/content/images/size/w1000/2024/10/Sunset-Pablo-Blog.png 1000w, https://buffer.com/resources/content/images/2024/10/Sunset-Pablo-Blog.png 1366w\" sizes=\"(min-width: 720px) 720px\"\u003e\u003c/figure\u003e\u003ch2 id=\"what-this-means-for-you\"\u003eWhat this means for you\u003c/h2\u003e\u003cp\u003eIf you're currently using Pablo, Stories Creator, or Remix, here's what you need to know:\u003c/p\u003e\u003cul\u003e\u003cli\u003e\u003cstrong\u003eWe will sunset Pablo and Stories Creator on November 10th, 2024 and they will no longer be available. \u003c/strong\u003eThere are plenty of other wonderful tools you can use to \u003ca href=\"https://buffer.com/library/tools-create-images-for-social-media/\" rel=\"noopener noreferrer\"\u003ecreate images for social media\u003c/a\u003e. Our team loves using \u003ca href=\"https://www.canva.com/\" rel=\"noopener noreferrer\"\u003eCanva\u003c/a\u003e to create images graphics. We have a helpful direct integration between Buffer and Canva to make it easier to add your graphics to Buffer after they’ve been created. Read all about \u003ca href=\"https://support.buffer.com/article/609-a-guide-to-using-canva-with-buffer\" rel=\"noopener noreferrer\"\u003ethe Buffer and Canva integration here\u003c/a\u003e.\u003c/li\u003e\u003c/ul\u003e\u003cfigure class=\"kg-card kg-image-card\"\u003e\u003cimg src=\"https://buffer.com/resources/content/images/2024/10/Untitled-design.png\" class=\"kg-image\" alt=\"\" loading=\"lazy\" width=\"1366\" height=\"768\" srcset=\"https://buffer.com/resources/content/images/size/w600/2024/10/Untitled-design.png 600w, https://buffer.com/resources/content/images/size/w1000/2024/10/Untitled-design.png 1000w, https://buffer.com/resources/content/images/2024/10/Untitled-design.png 1366w\" sizes=\"(min-width: 720px) 720px\"\u003e\u003c/figure\u003e\u003cul\u003e\u003cli\u003e\u003cstrong\u003eRemix will be removed from the app store on November 10th, 2024\u003c/strong\u003e, although the app will still work if you have it downloaded on your device, we will no longer be building the product or providing customer support for the app.\u003c/li\u003e\u003c/ul\u003e\u003cp\u003eThanks for reading and for using these tools over the years, leave us a comment or reply on social media if you have any questions about these changes. We know that these tools have made an impact while they’ve been around and we can’t wait to keep building tools that empower small businesses, creators, and individuals to grow their brand online. ❤️\u003c/p\u003e","comment_id":"6706e00eb604600001637ddc","feature_image":"https://buffer.com/resources/content/images/2024/10/igor-kasalovic-tNDvFkxkBHo-unsplash.jpg","featured":false,"visibility":"public","created_at":"2024-10-09T19:57:02.000+00:00","updated_at":"2024-10-10T11:00:57.000+00:00","published_at":"2024-10-10T11:00:58.000+00:00","custom_excerpt":null,"codeinjection_head":null,"codeinjection_foot":null,"custom_template":null,"canonical_url":null,"authors":[{"id":"5e99121dffbd8100388c77d5","name":"Hailley Griffis","slug":"hailley","profile_image":"https://buffer.com/resources/content/images/2023/09/Hailley-Griffis-hailleymari.png","cover_image":null,"bio":"Hailley is the Head of Communications and Content at Buffer and Co-Creator of MakeWorkWork. ","website":"http://www.hailleygriffis.com","location":"Head of Communications \u0026 Content @ Buffer","facebook":null,"twitter":"@hailleymari","meta_title":null,"meta_description":null,"url":"https://buffer.com/resources/author/hailley/"}],"tags":[{"id":"5e991fd34280f300389c6dca","name":"Open","slug":"open","description":"Join us as we share what we’re learning as we build a company that approaches work from a fresh perspective. We write about workplace culture, our finances, and our business decisions and strategies.","feature_image":"https://buffer.com/resources/content/images/2020/06/open.svg","visibility":"public","meta_title":null,"meta_description":null,"og_image":null,"og_title":null,"og_description":null,"twitter_image":null,"twitter_title":null,"twitter_description":null,"codeinjection_head":null,"codeinjection_foot":null,"canonical_url":null,"accent_color":null,"url":"https://buffer.com/resources/open/"}],"primary_author":{"id":"5e99121dffbd8100388c77d5","name":"Hailley Griffis","slug":"hailley","profile_image":"https://buffer.com/resources/content/images/2023/09/Hailley-Griffis-hailleymari.png","cover_image":null,"bio":"Hailley is the Head of Communications and Content at Buffer and Co-Creator of MakeWorkWork. ","website":"http://www.hailleygriffis.com","location":"Head of Communications \u0026 Content @ Buffer","facebook":null,"twitter":"@hailleymari","meta_title":null,"meta_description":null,"url":"https://buffer.com/resources/author/hailley/"},"primary_tag":{"id":"5e991fd34280f300389c6dca","name":"Open","slug":"open","description":"Join us as we share what we’re learning as we build a company that approaches work from a fresh perspective. We write about workplace culture, our finances, and our business decisions and strategies.","feature_image":"https://buffer.com/resources/content/images/2020/06/open.svg","visibility":"public","meta_title":null,"meta_description":null,"og_image":null,"og_title":null,"og_description":null,"twitter_image":null,"twitter_title":null,"twitter_description":null,"codeinjection_head":null,"codeinjection_foot":null,"canonical_url":null,"accent_color":null,"url":"https://buffer.com/resources/open/"},"url":"https://buffer.com/resources/pablo-remix-stories-creator/","excerpt":"Nine years ago, we decided to launch a new free product alongside Buffer. We called it Pablo, and it was a huge hit in our community. Within just seven months of its launch, half a million photos were created using Pablo.\n\nSimilarly, we had the initial ideas for Stories Creator and Remix many years ago now. All three of these tools have been an important part of Buffer’s story. They’ve taught us lessons and helped us connect with a wider audience.\n\nIn Pablo’s case, the idea for this tool happene","reading_time":4,"access":true,"comments":false,"og_image":null,"og_title":null,"og_description":null,"twitter_image":null,"twitter_title":null,"twitter_description":null,"meta_title":null,"meta_description":null,"email_subject":null,"frontmatter":null,"feature_image_alt":null,"feature_image_caption":null},{"id":"66ff3e477512a20001129563","uuid":"03ff65ef-d6ac-4113-8383-ad9a155203b9","title":"Buffer’s Recent Performance and What Our Team Has Been Doing About It","slug":"downtime","html":"\u003cp\u003eIf you use Buffer, you might have experienced us having more downtime than usual recently. We want to start with an apology for not sharing more transparently along the way what’s been happening. We’ve been caught up in the work and haven’t invested enough in communicating with our community, and we’re so sorry about this misstep. We know some of our customers have had a frustrating time using Buffer recently and we need to do better by you.\u0026nbsp;\u003c/p\u003e\u003cp\u003eThis past August and September were the months we’ve experienced the most monthly incidents out of the past three years. We’re entering October in a much more stable state, but we’ve still got a lot of work planned to make our improvements long-term. \u0026nbsp;\u0026nbsp;\u003c/p\u003e\u003cp\u003eFor reference, here is \u003ca href=\"https://status.buffer.com/\" rel=\"noreferrer nofollow noopener\"\u003eBuffer’s Status page\u003c/a\u003e where you can follow along with incidents and their resolution.\u0026nbsp;\u003c/p\u003e\u003cp\u003eThese issues have been, in large part, due to some of our work to modernize Buffer. We’ve been building Buffer since late 2010 and over the years we’ve accrued some technical debt. As much as we’ve been working to pay off debt in other areas of the company — we shared more about modernizing our salary system last year — we’ve been working hard to do the same on our Engineering team.\u0026nbsp;\u003c/p\u003e\u003cp\u003eThough most of the incidents have come from us internally, we’ve also had several external incidents over the last few months from our partners having outages. Regardless of where the incident stemmed from, it added volume to our customer support inbox, led to unreliability in Buffer, and is far from the experience we want any Buffer user having.\u0026nbsp;\u003c/p\u003e\u003cp\u003eOur own work to modernize Buffer causing issues for our customers has been particularly challenging for us. We pride ourselves on building a product that helps our customers build their business and delivering a world-class customer experience.\u0026nbsp;\u003c/p\u003e\u003cp\u003eIn the second quarter of this year, our Customer Advocacy team responded to 60 percent of our customers for the first time within two hours and 91 percent of our customers rated our customer support great. To put that in perspective, \u003ca href=\"https://www.jitbit.com/news/2266-average-customer-support-metrics-from-1000-companies/\" rel=\"noreferrer nofollow noopener\"\u003eaverage customer response times \u003c/a\u003eare over seven hours. Though we are still above average, we’ve been struggling with not hitting our own bar for reliability and response times, and we want to use this post to share more about both of those. \u0026nbsp;\u003c/p\u003e\u003cp\u003eWith that, here’s what has been going on behind the scenes and what we’re doing to improve everyone’s experience.\u003c/p\u003e\u003ch2 id=\"the-current-state-of-buffer-performance-and-customer-support\"\u003eThe current state of Buffer, performance, and customer support\u0026nbsp;\u003c/h2\u003e\u003cp\u003eAs of the writing of this blog post, our team has done a ton of work to establish what has led to downtime and slowness and we’ve been feverishly working on a more stable product.\u0026nbsp;\u003c/p\u003e\u003cp\u003eIn terms of performance, we have decreased the number of incidents in September compared to August, but we still need to improve our product’s performance.\u003c/p\u003e\u003ch3 id=\"the-current-state-of-our-customer-advocacy-team\"\u003e\u003cstrong\u003eThe current state of our Customer Advocacy team\u003c/strong\u003e\u003c/h3\u003e\u003cp\u003eOn the customer support side, we have worked hard improved our customer response time. In August, 46 percent of customers received a first response within two hours, by September, it was 59 percent. Through out this period 99 percent of our customers get a reply within 24 hours.\u003c/p\u003e\u003cp\u003eDue to an increase in number of customer support requests in August and added complexity due to the issues and incidents, we started September with a backlog of support requests and decided to move our Customer Advocacy team into “All Hands on Deck” for seven days. This status means that everyone dropped work outside of the inbox and moved to a five-day work week (from our usual four-day work week). With this change, we were able to get caught up on volume and significantly improve the overall customer support experience within two days.\u0026nbsp;\u003c/p\u003e\u003ch3 id=\"a-look-at-the-technical-side-from-our-engineering-team\"\u003e\u003cstrong\u003eA look at the technical side from our Engineering team\u0026nbsp;\u003c/strong\u003e\u003c/h3\u003e\u003cp\u003eOur Engineering team has been working to implement both immediate fixes and long-term solutions. To get into the weeds a little, here’s what the Engineering team has done and what they are actively working on to continue pursuing these performance improvements:\u003c/p\u003e\u003col\u003e\u003cli\u003eWe've rebalanced how we handle requests to our Core API based on traffic patterns.\u003c/li\u003e\u003c/ol\u003e\u003cp\u003eThis has significantly improved overall latency and reduced system bottlenecks. We have already seen positive results from this change in our performance metrics.\u003c/p\u003e\u003col start=\"2\"\u003e\u003cli\u003eWe've identified and are implementing fixes to make sure our database queries remain always efficient.\u0026nbsp;\u003c/li\u003e\u003c/ol\u003e\u003cp\u003eThis includes working around a bug that was causing some queries to run much slower than expected. We're rolling this out carefully and tracking its impact to ensure it delivers the expected improvements.\u003c/p\u003e\u003col start=\"3\"\u003e\u003cli\u003eWe've been addressing issues that were causing parts of our system to become less responsive under certain conditions.\u0026nbsp;\u003c/li\u003e\u003c/ol\u003e\u003cp\u003eWe've already fixed several instances of this issue and are continuing to identify and address others, particularly in frequently used methods like permission checks and retrieving channel information.\u003c/p\u003e\u003col start=\"4\"\u003e\u003cli\u003eWe're exploring further balancing of our API infrastructure, potentially using a larger number of smaller Kubernetes pods to distribute the load more effectively and reduce the impact of individual slowdowns.\u003c/li\u003e\u003c/ol\u003e\u003cp\u003eWe're implementing improved caching mechanisms for frequently accessed data, which will reduce the load on our database and improve API response times.Overall, we're approaching these changes cautiously, with a focus on both stability and performance. Each improvement is being carefully tested and rolled out gradually to ensure it doesn't introduce new issues. We're also tweaking our monitoring tools to give us more accurate insights into our system's performance, allowing us to make more informed decisions moving forward.\u003c/p\u003e\u003cp\u003eOur team is committed to resolving these issues and providing a stable, high-performing platform. We'll continue to assess the impact of these changes and make more improvements as needed.\u003c/p\u003e\u003ch2 id=\"behind-the-scenes-what%E2%80%99s-been-going-on-for-our-team\"\u003eBehind the scenes: what’s been going on for our team\u003c/h2\u003e\u003cp\u003eThe recent performance issues and slower response times on our customer support team has been a perfect storm of challenges. While all of this was happening, we were in one of our busiest periods, coinciding with summer holidays in the Northern Hemisphere and school vacations.\u0026nbsp;\u003c/p\u003e\u003cp\u003eIn addition to the usual seasonal uptick in activity, we also saw a higher volume of people signing up to use Buffer in August and September, an increase in our paying customer base, and a steady release of new features and integrations to continue our work to innovate and modernize Buffer. While these are all very positive indicators for our business, they also placed additional strain on our systems during an already busy time.\u003c/p\u003e\u003cp\u003eSimultaneously, we've been grappling with technical issues stemming from changes happening behind the scenes. These technical challenges have manifested in various ways, affecting different aspects of the Buffer experience.\u0026nbsp;\u003c/p\u003e\u003cp\u003eWhile it’s no excuse, many of these issues are linked to improvements we're making to Buffer as a whole. We're working on new features and necessary updates to improve our product, but in the process, we've encountered some hurdles that have temporarily impacted our service quality.\u003c/p\u003e\u003cp\u003eWe want to assure you that we're taking these challenges seriously and our priority is to improve our customers’ experience. Our team is working to resolve these issues while continuing to improve and expand our service. We need to do better!\u003c/p\u003e\u003ch2 id=\"what%E2%80%99s-next\"\u003eWhat’s next?\u003c/h2\u003e\u003cp\u003eThe work doesn’t stop with these immediate fixes.\u0026nbsp;\u003c/p\u003e\u003cp\u003eGoing forward, we're committed to continuously improving our product experience, with a key company focus on reducing customer friction. Alongside developing new features, our product and infrastructure teams always allocate significant time to evolve and enhance the existing experience and product stability.\u003c/p\u003e\u003cp\u003eIn addition, our Engineering team is making several changes to continue to improve Buffer’s performances. Those include:\u0026nbsp;\u003c/p\u003e\u003cul\u003e\u003cli\u003eImplementing a more comprehensive definition of when an incident is truly “closed.”\u0026nbsp;\u003c/li\u003e\u003cli\u003eImproving follow-up processes internally with clear responsibilities for incident-follow ups.\u0026nbsp;\u003c/li\u003e\u003cli\u003eImproving processes for communicating about incidents internally and externally.\u0026nbsp;\u003c/li\u003e\u003cli\u003eStrengthen collaboration between our development and support teams to manage feature rollouts better and anticipate potential issues.\u003c/li\u003e\u003cli\u003eFinally, more accountability from our Engineering Leadership team to ensure these processes are followed and prioritizing communication.\u003c/li\u003e\u003c/ul\u003e\u003cp\u003eWe know this has been a challenging time for many of our customers and we’re so grateful for your patience as we improve the quality of our service.\u0026nbsp;\u003c/p\u003e\u003cp\u003eOur team is dedicated to providing you with the best possible experience, and we're keen for you all to have access to product improvements and new features we're bringing to Buffer.\u0026nbsp;\u003c/p\u003e\u003cp\u003eWe have a lot more to share on this topic so we’ll be aiming to write more blog posts and share more details about incidents in the future. If there’s anything else you’d like to know about how we manage incidents and our product stability, please reach out or leave a comment below.\u0026nbsp;\u003c/p\u003e","comment_id":"66ff3e477512a20001129563","feature_image":"https://buffer.com/resources/content/images/2024/10/simon-berger-vaqhUASj3fE-unsplash.jpg","featured":false,"visibility":"public","created_at":"2024-10-04T01:00:55.000+00:00","updated_at":"2024-10-04T12:24:22.000+00:00","published_at":"2024-10-04T11:00:30.000+00:00","custom_excerpt":null,"codeinjection_head":null,"codeinjection_foot":null,"custom_template":null,"canonical_url":null,"authors":[{"id":"5e99121dffbd8100388c77b2","name":"Åsa Nyström","slug":"asa","profile_image":"https://buffer.com/resources/content/images/2024/02/Headshots-on-brand-colors.png","cover_image":null,"bio":"A collection of posts by Åsa Nyström","website":null,"location":"VP of Customer Advocacy @ Buffer","facebook":null,"twitter":null,"meta_title":null,"meta_description":null,"url":"https://buffer.com/resources/author/asa/"}],"tags":[{"id":"5e991fd34280f300389c6dca","name":"Open","slug":"open","description":"Join us as we share what we’re learning as we build a company that approaches work from a fresh perspective. We write about workplace culture, our finances, and our business decisions and strategies.","feature_image":"https://buffer.com/resources/content/images/2020/06/open.svg","visibility":"public","meta_title":null,"meta_description":null,"og_image":null,"og_title":null,"og_description":null,"twitter_image":null,"twitter_title":null,"twitter_description":null,"codeinjection_head":null,"codeinjection_foot":null,"canonical_url":null,"accent_color":null,"url":"https://buffer.com/resources/open/"}],"primary_author":{"id":"5e99121dffbd8100388c77b2","name":"Åsa Nyström","slug":"asa","profile_image":"https://buffer.com/resources/content/images/2024/02/Headshots-on-brand-colors.png","cover_image":null,"bio":"A collection of posts by Åsa Nyström","website":null,"location":"VP of Customer Advocacy @ Buffer","facebook":null,"twitter":null,"meta_title":null,"meta_description":null,"url":"https://buffer.com/resources/author/asa/"},"primary_tag":{"id":"5e991fd34280f300389c6dca","name":"Open","slug":"open","description":"Join us as we share what we’re learning as we build a company that approaches work from a fresh perspective. We write about workplace culture, our finances, and our business decisions and strategies.","feature_image":"https://buffer.com/resources/content/images/2020/06/open.svg","visibility":"public","meta_title":null,"meta_description":null,"og_image":null,"og_title":null,"og_description":null,"twitter_image":null,"twitter_title":null,"twitter_description":null,"codeinjection_head":null,"codeinjection_foot":null,"canonical_url":null,"accent_color":null,"url":"https://buffer.com/resources/open/"},"url":"https://buffer.com/resources/downtime/","excerpt":"If you use Buffer, you might have experienced us having more downtime than usual recently. We want to start with an apology for not sharing more transparently along the way what’s been happening. We’ve been caught up in the work and haven’t invested enough in communicating with our community, and we’re so sorry about this misstep. We know some of our customers have had a frustrating time using Buffer recently and we need to do better by you. \n\nThis past August and September were the months we’ve","reading_time":6,"access":true,"comments":false,"og_image":null,"og_title":null,"og_description":null,"twitter_image":null,"twitter_title":null,"twitter_description":null,"meta_title":null,"meta_description":null,"email_subject":null,"frontmatter":null,"feature_image_alt":null,"feature_image_caption":null},{"id":"668fb55c3928a9000133f159","uuid":"8feede3f-9f7e-4358-9921-815fe788f063","title":"How We're Preventing Breaking Changes in GraphQL APIs at Buffer — and Why It's Essential for Our Customers","slug":"how-were-preventing-breaking-changes-in-graphql-apis-at-buffer-and-why-its-essential-for-our-customers","html":"\u003cdiv class=\"kg-card kg-callout-card kg-callout-card-blue\"\u003e\u003cdiv class=\"kg-callout-emoji\"\u003e⚡\u003c/div\u003e\u003cdiv class=\"kg-callout-text\"\u003eAt Buffer, we’re committed to full transparency — which means building in public and sharing how our engineers work. You’ll find more content like this on our \u003ca href=\"https://buffer.com/resources/overflow/\"\u003eOverflow Blog here\u003c/a\u003e.\u003c/div\u003e\u003c/div\u003e\u003cp\u003eWe’ve all experienced it at some point — a change is deployed to an API and suddenly, clients stop working. \u003c/p\u003e\u003cp\u003eUser experience deteriorates, negative reviews start coming in, customer advocacy starts dealing with requests, multiple engineers start digging into the issue, and it quickly becomes all hands on deck. \u003c/p\u003e\u003cp\u003eNot only does this lose the trust of our users and interrupt their workflows, but it also costs an organization a lot of time and money to resolve these issues.\u003c/p\u003e\u003cp\u003eOne way to prevent all of this from ever happening is to detect these breaking changes before they are merged into our repository at a Pull Request stage. \u003c/p\u003e\u003cp\u003eThis way, we can prevent such changes from ever being merged, avoiding a breaking experience for our clients and reducing downtime for our users.\u0026nbsp;\u003c/p\u003e\u003cp\u003eAs part of our commitment to transparency and building in public, I’m going to share how we’re doing this for our own GraphQL API via the use of GitHub Actions.\u003c/p\u003e\u003chr\u003e\u003cp\u003eWhen it comes to detecting breaking changes, we can detect these by taking the schema representation on the branch of the pull request and comparing it with the schema representation on the main branch.\u0026nbsp;We can then use the result of this diff to determine whether breaking changes exist in our schema changes.\u003c/p\u003e\u003cfigure class=\"kg-card kg-image-card\"\u003e\u003cimg src=\"https://paper-attachments.dropboxusercontent.com/s_D167A6326B8FE3E824DB286761B6D690FCE26409AE126FBC435D71AF47B05FC9_1720615094821_diag.png\" class=\"kg-image\" alt=\"\" loading=\"lazy\" width=\"2062\" height=\"1064\"\u003e\u003c/figure\u003e\u003cp\u003eWhen it comes to this workflow, we can break this down into several steps:\u003c/p\u003e\u003cul\u003e\u003cli\u003e\u003cstrong\u003eGenerate schema for the current branch: \u003c/strong\u003eThis will give us a schema that represents the changes we have made in our pull request\u003c/li\u003e\u003cli\u003e\u003cstrong\u003eGenerate schema for the main branch:\u003c/strong\u003e This will give us a schema that represents our current production API\u003c/li\u003e\u003cli\u003e\u003cstrong\u003ePerform verification of the current branch schema against the main branch schema: T\u003c/strong\u003ehis will tell us what changes exist in our schema comparison and if any of them will break clients\u003c/li\u003e\u003cli\u003e\u003cstrong\u003ePost the result to the Pull Request:\u003c/strong\u003e This will allow us to ‘fail’ the pull request to prevent it from being merged, along with alerting the author of the breaking changes\u003c/li\u003e\u003c/ul\u003e\u003cp\u003eWith this in mind, we’re going to build out an automated workflow that will run these operations for any Pull Request in our repository. For these pull request checks, we’re using GitHub Actions, but most of the following code will work for whatever CI setup you are using.\u003c/p\u003e\u003cp\u003e\u003cstrong\u003eNote\u003c/strong\u003e: We won’t be diving too much into the concepts of GitHub Actions here. If you are not familiar with Actions, I suggest following the \u003ca href=\"https://docs.github.com/en/actions/quickstart\" rel=\"noreferrer nofollow noopener\"\u003equickstart tutorial\u003c/a\u003e.\u003c/p\u003e\u003chr\u003e\u003ch2 id=\"setting-up-the-workflow\"\u003eSetting up the workflow\u003c/h2\u003e\u003cp\u003eWe’re going to start by setting up a new GitHub Action, we’ll create a new file named \u003cem\u003ebreaking_change_check.yml\u003c/em\u003e and start by giving our Action a \u003cem\u003ename\u003c/em\u003e.\u003c/p\u003e\u003cp\u003e\u003ccode\u003ename: Schema Change Verification\u003c/code\u003e\u003c/p\u003e\u003cp\u003eNext, we’ll want to specify when this action is going to be run — this will essentially allow us to define when we want to perform the checks in the PR.\u0026nbsp;\u003c/p\u003e\u003cp\u003eWe’ll not only want to do this on \u003cem\u003eopened\u003c/em\u003e events (when the PR is initially opened), but also if it is \u003cem\u003ereopened\u003c/em\u003e or \u003cem\u003esynchronized\u003c/em\u003e — which will allow the checks the re-run if there are additional commits pushed to the pull request.\u0026nbsp;\u003c/p\u003e\u003cp\u003eThis ensures that we are always checking for breaking changes on the latest commits pushed to the branch.\u003c/p\u003e\u003cpre\u003e\u003ccode class=\"language-javascript\"\u003ename: Schema Change Verification:\u0026nbsp; \non:\n pull_request:\u0026nbsp; \u0026nbsp; \n types:\u0026nbsp; \u0026nbsp; \u0026nbsp; \n - opened\u0026nbsp; \u0026nbsp; \u0026nbsp; \n - reopened\u0026nbsp; \u0026nbsp; \u0026nbsp; \n - synchronize\u003c/code\u003e\u003c/pre\u003e\u003cp\u003eWe’ll also only want to run these checks when \u003cem\u003e.graphql\u003c/em\u003e schema files are changed, so we’ll specify this rule using the \u003cem\u003epaths\u003c/em\u003e property.\u003c/p\u003e\u003cpre\u003e\u003ccode class=\"language-javascript\"\u003ename: Schema Change Verification\non:\n pull_request:\n types:\n - opened\n - reopened\n - synchronize\n paths:\n - 'graphql/*/**.graphql'\u003c/code\u003e\u003c/pre\u003e\u003cp\u003e\u003cem\u003egraphql/*/**.graphql\u003c/em\u003e is the path where our GraphQl schema files are located; you will need to adjust this according to your project.\u003c/p\u003e\u003chr\u003e\u003ch2 id=\"generating-the-current-branch-schema\"\u003eGenerating the current branch schema\u003c/h2\u003e\u003cp\u003eNow that we have the foundations of our action configured, we can move on to defining the jobs that will be responsible for generating and verifying our schema.\u003c/p\u003e\u003cp\u003eWe’ll start here by defining a new job \u003cem\u003egenerateChangedSchema\u003c/em\u003e and defining the use of the \u003cem\u003eubuntu-latest runner\u003c/em\u003e.\u003c/p\u003e\u003cpre\u003e\u003ccode class=\"language-javascript\"\u003ename: Schema Change Verification\n...\n\njobs:\n generateChangedSchema:\n runs-on: [ubuntu-latest]\u003c/code\u003e\u003c/pre\u003e\u003cp\u003eNext, we’ll need to perform a couple of setup operations for our job. We’ll want to start by checking out the repository at the branch of our PR, for which we’ll use the \u003cem\u003echeckout\u003c/em\u003e action. \u003c/p\u003e\u003cp\u003eOur action is also going to utilize \u003cem\u003enode\u003c/em\u003e, so we’ll need to install this using the \u003cem\u003esetup-node\u003c/em\u003e action.\u003c/p\u003e\u003cpre\u003e\u003ccode class=\"language-javascript\"\u003ename: Schema Change Verification\n...\n\njobs:\n generateChangedSchema:\n runs-on: [ubuntu-latest]\n steps:\n - uses: actions/checkout@v2\n - uses: actions/setup-node@v3\n with:\n node-version: '18'\u003c/code\u003e\u003c/pre\u003e\u003cp\u003eAt this point, we’re now ready to move on to the generation of our schema. For this, we’re going to need to load our schema files and then merge them into a single schema file. This makes the verification process much simpler as we only need to work with a single file instead of multiple.\u003c/p\u003e\u003cp\u003eTo make this process easier, we’re going to utilize a couple of dependencies from \u003cem\u003egraphql-tools\u003c/em\u003e. We can see that these are named according to what we need them for, we just need to add them to our \u003cem\u003epackage.json\u003c/em\u003e file as a dev-dependency.\u003c/p\u003e\u003cpre\u003e\u003ccode class=\"language-javascript\"\u003e\"@graphql-tools/load-files\": \"7.0.0\",\n\"@graphql-tools/merge\": \"9.0.1\"\u003c/code\u003e\u003c/pre\u003e\u003cp\u003eWith these dependencies in place, we’re now going to write a small script that will load and merge all of the \u003cem\u003e.graphql\u003c/em\u003e files in a given directory.\u003c/p\u003e\u003cpre\u003e\u003ccode class=\"language-javascript\"\u003e\nimport * as fs from 'fs'\nimport { loadFilesSync } from '@graphql-tools/load-files'\nimport { mergeTypeDefs } from '@graphql-tools/merge'\nimport { print } from 'graphql/language/printer'\n\nconst mergeFiles = async (): Promise\u0026lt;void\u0026gt; =\u0026gt; {\n try {\n // using the provided path, load the types from the schema files\n const typesArray = loadFilesSync(`../../graphql/src`, {\n extensions: ['graphql'],\n })\n \n // merge all of the types from the recieved schemas, compressing all of the types // into a single place\n const result = mergeTypeDefs(typesArray)\n // write the schema to a single file to be used for diffing\n await fs.promises.writeFile('generated/schema.graphql', print(result))\n } catch (e) {\n console.error(\"We've thrown! Whoops!\", e)\n }\n}\n\n;(async (): Promise\u0026lt;void\u0026gt; =\u0026gt; {\n try {\n // the merged schema file will be created in the generated directory, so create\n // the directory if it does not yet exist\n if (!fs.existsSync('generated')) {\n fs.mkdirSync('generated')\n }\n await mergeFiles()\n } catch (e) {\n console.error(\"We've thrown an error! Whoops!\", e)\n }\n})()\u003c/code\u003e\u003c/pre\u003e\u003cp\u003eWe’ll then add a new [task] to our package.json file so that we can easily execute this with the required arguments. This script takes a single argument when being executed, which is the path for the merged schema to be saved.\u0026nbsp;\u003c/p\u003e\u003cp\u003eIf you need to provide paths for the location of schema files, this can be done through additional arguments. Our schemas are located in a single directory, so we hardcode this inside of the script itself.\u003c/p\u003e\u003cp\u003e\u003ccode\u003e\"graph:generateSchema\": \"ts-node scripts/generateSchema.ts\"\u003c/code\u003e\u003c/p\u003e\u003cp\u003eWith this in place, we can now execute this command from our \u003cem\u003egenerateChangedSchema\u003c/em\u003e job. For this, we’ll use a bash script step where we’ll need to navigate to the directory where the \u003cem\u003egenerateSchema\u003c/em\u003e command exists and then use the \u003cem\u003enode\u003c/em\u003e command to execute it.\u003c/p\u003e\u003cpre\u003e\u003ccode class=\"language-javascript\"\u003ename: Schema Change Verification\n...\n\njobs:\n generateChangedSchema:\n runs-on: [ubuntu-latest]\n steps:\n ...\n - name: Generate Schema\n run: |\n cd services/api-gateway\n node graph:generateSchema\u003c/code\u003e\u003c/pre\u003e\u003cp\u003eAt this point, we will have a merged schema file that contains the contents of all our schema files. To wrap up this \u003cem\u003ejob\u003c/em\u003e we’re going to attach this schema file to our workflow run, this is so that we can download that file for use within the next \u003cem\u003ejob \u003c/em\u003ein our workflow.\u0026nbsp;\u003c/p\u003e\u003cp\u003eWhile this could all be done in a single \u003cem\u003ejob,\u003c/em\u003e your actions can be kept far more organized if work is broken down into smaller chunks. Here, we’ll use the \u003cem\u003eupload-artifact\u003c/em\u003e action and attach the schema file from the path that we saved it to, assigning it a name of \u003cem\u003ebranch-schema\u003c/em\u003e for referencing it later.\u003c/p\u003e\u003cpre\u003e\u003ccode class=\"language-javascript\"\u003ename: Schema Change Verification\n...\n\njobs:\n generateChangedSchema:\n runs-on: [ubuntu-latest]\n steps:\n ...\n - name: Attach schema\n uses: actions/upload-artifact@v1\n with:\n name: branch-schema\n path: services/api-gateway/generated/schema.graphql\u003c/code\u003e\u003c/pre\u003e\u003cp\u003eAt this point, we have created a merged schema file that represents all of the schemas in our project and attached this single file to our workflow, meaning that the step for generating the schema representation for the current branch is now complete.\u003c/p\u003e\u003chr\u003e\u003ch2 id=\"verify-schema-changes\"\u003eVerify schema changes\u003c/h2\u003e\u003cp\u003eNow that we have the schema for our branch generated, we’re going to want to verify this against the schema representation on the main branch.\u0026nbsp;\u003c/p\u003e\u003cp\u003eWe’ll start here by setting up the second job in our workflow, \u003cem\u003eperformSchemaVerification\u003c/em\u003e. We’ll use the \u003cem\u003eneeds\u003c/em\u003e property to declare that this job will wait for the \u003cem\u003egenerateChangedSchema\u003c/em\u003e to complete successfully before running.\u003c/p\u003e\u003cpre\u003e\u003ccode class=\"language-javascript\"\u003ename: Schema Change Verification\n...\n\njobs:\n generateChangedSchema:\n ...\n performSchemaVerification:\n runs-on: [ubuntu-latest]\n needs: generateChangedSchema\u003c/code\u003e\u003c/pre\u003e\u003cp\u003eSimilar to the previous \u003cem\u003ejob\u003c/em\u003e, we’ll configure some foundations for this \u003cem\u003ejob\u003c/em\u003e by checking out the repository and configuring node. The only difference here is that when triggering the \u003cem\u003echeckout\u003c/em\u003e action we’ll pass a \u003cem\u003eref\u003c/em\u003e property with the value of \u003cem\u003emain\u003c/em\u003e.\u0026nbsp;\u003c/p\u003e\u003cp\u003eThis is because we need to generate the schema for the \u003cem\u003emain\u003c/em\u003e branch for verification, so we need the \u003cem\u003emain\u003c/em\u003e branch to be the current branch when checking out the repository.\u003c/p\u003e\u003cpre\u003e\u003ccode class=\"language-javascript\"\u003ename: Schema Change Verification\n...\n\njobs:\n generateChangedSchema:\n ...\n performSchemaVerification:\n runs-on: [ubuntu-latest]\n needs: generateChangedSchema\n steps:\n - uses: actions/checkout@v2\n with:\n ref: main\n - uses: actions/setup-node@v3\n with:\n node-version: '18'\u003c/code\u003e\u003c/pre\u003e\u003cp\u003eBefore we can verify schemas, we’ll need to go ahead and download the schema that we generated in the last \u003cem\u003ejob\u003c/em\u003e.\u0026nbsp;\u003c/p\u003e\u003cp\u003eFor this we can use the \u003cem\u003edownload-artifact\u003c/em\u003e action, providing the \u003cem\u003ename\u003c/em\u003e reference for the file that we want to download (which we previously defined as \u003cem\u003ebranch-schema\u003c/em\u003e), followed by the path that the schema should be downloaded to.\u003c/p\u003e\u003cpre\u003e\u003ccode class=\"language-javascript\"\u003ename: Schema Change Verification\n...\n\njobs:\n generateChangedSchema:\n ...\n performSchemaVerification:\n runs-on: [ubuntu-latest]\n needs: generateChangedSchema\n steps:\n ...\n - name: Download branch schema\n uses: actions/download-artifact@v1\n with:\n name: branch-schema\n path: services/api-gateway/branch-schema\u003c/code\u003e\u003c/pre\u003e\u003cp\u003eAnd then so that we have a schema representation for our \u003cem\u003emain\u003c/em\u003e branch to compare this to, we’ll go ahead and execute our \u003cem\u003egenerateSchema\u003c/em\u003e command. This will do the same as before, except this time, we will have a single schema file that represents our \u003cem\u003emain\u003c/em\u003e branch instead of the branch for our pull request.\u003c/p\u003e\u003cpre\u003e\u003ccode class=\"language-javascript\"\u003ename: Schema Change Verification\n...\n\njobs:\n generateChangedSchema:\n ...\n performSchemaVerification:\n runs-on: [ubuntu-latest]\n needs: generateChangedSchema\n steps:\n ...\n - name: Generate main schema\n run: |\n cd services/api-gateway\n node graph:generateSchema\u003c/code\u003e\u003c/pre\u003e\u003cp\u003eAt this point, we have the two schema files that we need for the verification step. When it comes to the verification step, we’re going to utilize \u003cem\u003egraphql-inspector\u003c/em\u003e.\u0026nbsp;\u003c/p\u003e\u003cp\u003eThis tool contains a verification process that allows you to diff two schemas and returns you a result of the changes in that diff. We’ll start here by adding these as dev-dependencies to our project.\u003c/p\u003e\u003cpre\u003e\u003ccode class=\"language-javascript\"\u003e\"@graphql-inspector/ci\": \"^4.0.2\",\n\"@graphql-inspector/diff-command\": \"^4.0.2\"\u003c/code\u003e\u003c/pre\u003e\u003cp\u003eNext, we’ll add another command to our \u003cem\u003epackage.json\u003c/em\u003e file that we will use to execute this verification process. For this command we’ll use \u003cem\u003egraphql-inspector\u003c/em\u003e and its diff command, for which we’ll need to provide two arguments.\u0026nbsp;\u003c/p\u003e\u003cp\u003eThe first is the schema path for the main branch, which we just generated in this step. The second is the schema path for the PR branch, which we previously downloaded and saved to the \u003cem\u003ebranch-schema\u003c/em\u003e path.\u0026nbsp;\u003c/p\u003e\u003cp\u003eIt’s important here that your \u003cem\u003emain\u003c/em\u003e schema is passed as the first argument, as this represents your base schema, while the second represents the changes your branch is introducing.\u003c/p\u003e\u003cp\u003e\u003ccode\u003e\"graph:verifySchema\": \"graphql-inspector diff generated/schema.graphql branch-schema/schema.graphql\",\u003c/code\u003e\u003c/p\u003e\u003cp\u003eWith this command in place, we’re now going to execute it in our \u003cem\u003estep\u003c/em\u003e. We’ll need the result of this command so that we can depict the breaking change state, so we’ll save its output to a variable reference.\u003c/p\u003e\u003cpre\u003e\u003ccode class=\"language-javascript\"\u003ename: Schema Change Verification\n...\n\njobs:\n generateChangedSchema:\n ...\n performSchemaVerification:\n runs-on: [ubuntu-latest]\n needs: generateChangedSchema\n steps:\n ...\n - name: Generate main schema\n run: |\n cd services/api-gateway\n node graph:generateSchema\n OUTPUT=$(node graph:verifySchema || true)\u003c/code\u003e\u003c/pre\u003e\u003cp\u003eWhen it comes to the result of the diff operation, there is a lot of content that is output to the console. In the context of a PR comment, the author is only going to care about the information in the context of their changes. For this reason, we’re going to extract this information from the output so that we can use it for the PR comment.\u003c/p\u003e\u003cp\u003eThe content that we wish to extract starts from “Detected N breaking changes,” so we’ll use this to extract the text from the diff output.\u003c/p\u003e\u003cpre\u003e\u003ccode class=\"language-javascript\"\u003ename: Schema Change Verification\n...\n\njobs:\n generateChangedSchema:\n ...\n performSchemaVerification:\n runs-on: [ubuntu-latest]\n needs: generateChangedSchema\n steps:\n ...\n - name: Generate main schema\n run: |\n cd services/api-gateway\n node graph:generateSchema\n OUTPUT=$(node graph:verifySchema || true)\n // grab everything after the Detected string\n CONTENT=${OUTPUT#*Detected}\n // reapply the Detected string at the start of the contnet\n FORMATTED=\"Detected\"$CONTENT\n // write the extracted content to an environment variable\n echo \"PR_COMMENT\u0026lt;\u0026lt;EOF\" \u0026gt;\u0026gt; $GITHUB_ENV\n echo \"$FORMATTED\" \u0026gt;\u0026gt; $GITHUB_ENV\n echo \"EOF\" \u0026gt;\u0026gt; $GITHUB_ENV\u003c/code\u003e\u003c/pre\u003e\u003cp\u003eAt this point we now have the message for the comment stored in an environment variable, this will look something like the following, depending on the result of the diff.\u003c/p\u003e\u003cpre\u003e\u003ccode class=\"language-javascript\"\u003eDetected the following changes (1) between schemas:\n[log] ✖ Input field aNewType of type String! was added to input object type OrganizationIdInput\n[error] Detected 1 breaking change\u003c/code\u003e\u003c/pre\u003e\u003cp\u003eNow that we have this content, we’re going to want to publish it as a comment on the Pull Request. For this we’ll use the \u003cem\u003ecreate-or-update-comment\u003c/em\u003e action, posting the content of the previously created environment variable.\u003c/p\u003e\u003cpre\u003e\u003ccode class=\"language-javascript\"\u003ename: Schema Change Verification\n...\n\njobs:\n generateChangedSchema:\n ...\n performSchemaVerification:\n runs-on: [ubuntu-latest]\n needs: generateChangedSchema\n steps:\n ...\n - name: Create comment\n uses: peter-evans/create-or-update-comment@v1\n with:\n issue-number: ${{ github.event.pull_request.number }}\n body: ${{ env.PR_COMMENT }}\n if: ${{ !contains(env.PR_COMMENT, 'No changes detected') }}\u003c/code\u003e\u003c/pre\u003e\u003cp\u003eNow that we have the status of our breaking change, we’re going to want to set the status of our PR check based on this. Here we’re going to add a new step to our job, but only run this step if the generated comment does not contain the ‘success’ label.\u0026nbsp;\u003c/p\u003e\u003cp\u003eThis is because by default, the Action will have the success status, it will only be otherwise if we manually mark it as failed (or it fails for some other reason). When this is the case, we’ll utilise the \u003cem\u003egithub-script\u003c/em\u003e action to set the failed status for our check, along with a failure reason.\u0026nbsp;\u003c/p\u003e\u003cp\u003eThis way, the check will fail within the Pull Request and the author will be unable to merge the Pull Request until the issue is resolved.\u003c/p\u003e\u003cpre\u003e\u003ccode class=\"language-javascript\"\u003ename: Schema Change Verification\n...\n\njobs:\n generateChangedSchema:\n ...\n performSchemaVerification:\n steps:\n ...\n - name: Set Breaking Change status\n if: ${{ !contains(env.PR_COMMENT, 'success') }}\n uses: actions/github-script@v3\n with:\n script: |\n core.setFailed('Schema Breaking Changes detected')\u003c/code\u003e\u003c/pre\u003e\u003chr\u003e\u003ch2 id=\"wrapping-up\"\u003eWrapping up\u003c/h2\u003e\u003cp\u003eWith all of the above in place, we will now be able to see the breaking change states published as comments on our Pull Request. For success states, engineers will be made aware of their schema changes, highlighting that no breaking changes were detected.\u003c/p\u003e\u003cfigure class=\"kg-card kg-image-card\"\u003e\u003cimg src=\"https://paper-attachments.dropboxusercontent.com/s_D167A6326B8FE3E824DB286761B6D690FCE26409AE126FBC435D71AF47B05FC9_1720076347581_Screenshot+2024-07-04+at+07.58.25.png\" class=\"kg-image\" alt=\"\" loading=\"lazy\" width=\"2336\" height=\"590\"\u003e\u003c/figure\u003e\u003cp\u003eOn the other hand, any breaking changes will be highlighted in the published comment.\u003c/p\u003e\u003cfigure class=\"kg-card kg-image-card\"\u003e\u003cimg src=\"https://paper-attachments.dropboxusercontent.com/s_D167A6326B8FE3E824DB286761B6D690FCE26409AE126FBC435D71AF47B05FC9_1720076353237_Screenshot+2024-07-04+at+07.58.55.png\" class=\"kg-image\" alt=\"\" loading=\"lazy\" width=\"2356\" height=\"638\"\u003e\u003c/figure\u003e\u003cp\u003eWhen there is a breaking change, the check will be marked as a failure and the pull request will be unable to be merged.\u003c/p\u003e\u003cfigure class=\"kg-card kg-image-card\"\u003e\u003cimg src=\"https://paper-attachments.dropboxusercontent.com/s_D167A6326B8FE3E824DB286761B6D690FCE26409AE126FBC435D71AF47B05FC9_1720077597797_Screenshot+2024-07-04+at+08.19.48.png\" class=\"kg-image\" alt=\"\" loading=\"lazy\" width=\"3792\" height=\"1142\"\u003e\u003c/figure\u003e\u003cp\u003eNow that we have breaking change checks in place, engineers will be unable to merge changes that will break the client experience. This allows to reduce any downtime for our users, increasing the trust in our product and reducing business cost from incident management.\u003c/p\u003e\u003cp\u003eIf you’re not already using breaking change checks in your CI, now is the time to get started! I’d love to hear about any learnings you have along the way to making this a part of your development workflow. Comment below or \u003ca href=\"https://www.linkedin.com/in/j-birch/\"\u003efind me on LinkedIn\u003c/a\u003e.\u0026nbsp;\u003c/p\u003e","comment_id":"668fb55c3928a9000133f159","feature_image":"https://buffer.com/resources/content/images/2024/07/Changes-in-GraphQL-APIs.png","featured":false,"visibility":"public","created_at":"2024-07-11T10:35:08.000+00:00","updated_at":"2024-07-15T08:45:13.000+00:00","published_at":"2024-07-12T11:28:34.000+00:00","custom_excerpt":"As part of our commitment to transparency and building in public, Buffer engineer Joe Birch shares how we’re doing this for our own GraphQL API via the use of GitHub Actions.","codeinjection_head":null,"codeinjection_foot":null,"custom_template":null,"canonical_url":null,"authors":[{"id":"5e991365ffbd8100388c78eb","name":"Joe Birch","slug":"joe","profile_image":"https://buffer.com/resources/content/images/avatar/8f63ac54ed2eed5c82f07f94966a6c21.jpeg","cover_image":null,"bio":"A collection of posts by Joe Birch","website":null,"location":"Senior Engineer @ Buffer","facebook":null,"twitter":null,"meta_title":null,"meta_description":null,"url":"https://buffer.com/resources/author/joe/"}],"tags":[{"id":"5e991eaf4280f300389c6b59","name":"Overflow","slug":"overflow","description":"How we ship code, delight customers, and build a team where engineers flourish. 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