American Marketing Association

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The American Marketing Association is the essential community for marketers. | As the largest community-based professional marketing association in the world, the American Marketing Association is trusted by marketing and sales professionals to help them discover what’s coming next in the industry. The AMA has a community of local chapters in more than 70 cities and 350 college campuses throughout North America. We&#39;re home to award-winning content, PCM® professional certification, premiere academic journals, and industry-leading training events and conferences."> <meta property="og:title" content="American Marketing Association | LinkedIn"> <meta property="og:description" content="American Marketing Association | 333,793 followers on LinkedIn. The American Marketing Association is the essential community for marketers. | As the largest community-based professional marketing association in the world, the American Marketing Association is trusted by marketing and sales professionals to help them discover what’s coming next in the industry. The AMA has a community of local chapters in more than 70 cities and 350 college campuses throughout North America. We&#39;re home to award-winning content, PCM® professional certification, premiere academic journals, and industry-leading training events and conferences."> <meta property="og:image" content="https://media.licdn.com/dms/image/v2/C560BAQGCr5st4nQ-Mw/company-logo_200_200/company-logo_200_200/0/1631320306271?e=2147483647&v=beta&t=1UXZOFgR2p0urNpFGE86hvWgF8Z840vKzurLKT2hRPs"> <meta property="og:type" content="article"> <meta property="og:url" content="https://www.linkedin.com/company/american-marketing-association"> <meta name="twitter:card" content="summary"> <meta name="twitter:site" content="@linkedin"> <meta name="twitter:title" content="American Marketing Association | LinkedIn"> <meta name="twitter:description" content="American Marketing Association | 333,793 followers on LinkedIn. The American Marketing Association is the essential community for marketers. | As the largest community-based professional marketing association in the world, the American Marketing Association is trusted by marketing and sales professionals to help them discover what’s coming next in the industry. The AMA has a community of local chapters in more than 70 cities and 350 college campuses throughout North America. 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We're home to award-winning content, PCM® professional certification, premiere academic journals, and industry-leading training events and conferences.","numberOfEmployees":{"value":2302,"@type":"QuantitativeValue"},"logo":{"contentUrl":"https://media.licdn.com/dms/image/v2/C560BAQGCr5st4nQ-Mw/company-logo_200_200/company-logo_200_200/0/1631320306271?e=2147483647&v=beta&t=1UXZOFgR2p0urNpFGE86hvWgF8Z840vKzurLKT2hRPs","description":"American Marketing Association","@type":"ImageObject"},"slogan":"The American Marketing Association is the essential community for marketers. 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break-words font-sans text-md leading-open text-color-text"> Non-profit Organizations </h2> <h3 class="top-card-layout__first-subline font-sans text-md leading-open text-color-text-low-emphasis"> Chicago, IL <span class="before:middot"></span> 333,793 followers </h3> <h4 class="top-card-layout__second-subline font-sans text-sm leading-open text-color-text-low-emphasis mt-0.5"> <span class="line-clamp-2">The American Marketing Association is the essential community for marketers. </span> </h4> <div class="top-card-layout__cta-container flex flex-wrap mt-0.5 papabear:mt-0 ml-[-12px]">  <a class="top-card-layout__cta mt-2 ml-1.5 h-auto babybear:flex-auto top-card-layout__cta--secondary btn-md btn-secondary" href="https://www.linkedin.com/login?session_redirect=https%3A%2F%2Fwww%2Elinkedin%2Ecom%2Fcompany%2Famerican-marketing-association&fromSignIn=true&trk=top-card_top-card-secondary-button-top-card-secondary-cta" 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data-tracking-control-name="nav_type_life" data-tracking-will-navigate> Life </a> </li> </ul> </nav> <section class="core-section-container core-section-container--with-border border-b-1 border-solid border-color-border-faint py-4 text-color-text" data-test-id="about-us">  <h2 class="core-section-container__title section-title"> About us </h2>  <div class="core-section-container__content break-words"> <p class="break-words whitespace-pre-wrap text-color-text" data-test-id="about-us__description">As the largest community-based professional marketing association in the world, the American Marketing Association is trusted by marketing and sales professionals to help them discover what’s coming next in the industry. The AMA has a community of local chapters in more than 70 cities and 350 college campuses throughout North America. We're home to award-winning content, PCM® professional certification, premiere academic journals, and industry-leading training events and conferences.</p> <dl class="mt-6"> <div class="mb-2 flex papabear:mr-3 mamabear:mr-3 babybear:flex-wrap" data-test-id="about-us__website"> <dt class="font-sans text-md font-bold text-color-text break-words w-40 papabear:flex-shrink-0 papabear:mr-3 mamabear:flex-shrink-0 mamabear:mr-3 babybear:mb-1"> Website </dt> <dd class="font-sans text-md text-color-text break-words overflow-hidden"> <a class="link-no-visited-state hover:no-underline" data-tracking-control-name="about_website" href="https://www.linkedin.com/redir/redirect?url=http%3A%2F%2Fwww%2Eama%2Eorg&urlhash=tJoh&trk=about_website" target="_blank" rel="noopener" data-tracking-will-navigate aria-describedby="websiteLinkDescription"> http://www.ama.org <icon class="align-middle" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/49229g4q0jsla5l1xojq1wob9" aria-hidden="true"></icon> </a> <p class="hidden" id="websiteLinkDescription">External link for American Marketing Association</p> </dd> </div> <div class="mb-2 flex papabear:mr-3 mamabear:mr-3 babybear:flex-wrap" data-test-id="about-us__industry"> <dt class="font-sans text-md font-bold text-color-text break-words w-40 papabear:flex-shrink-0 papabear:mr-3 mamabear:flex-shrink-0 mamabear:mr-3 babybear:mb-1"> Industry </dt> <dd class="font-sans text-md text-color-text break-words overflow-hidden"> Non-profit Organizations </dd> </div> <div class="mb-2 flex papabear:mr-3 mamabear:mr-3 babybear:flex-wrap" data-test-id="about-us__size"> <dt class="font-sans text-md font-bold text-color-text break-words w-40 papabear:flex-shrink-0 papabear:mr-3 mamabear:flex-shrink-0 mamabear:mr-3 babybear:mb-1"> Company size </dt> <dd class="font-sans text-md text-color-text break-words overflow-hidden"> 51-200 employees </dd> </div> <div class="mb-2 flex papabear:mr-3 mamabear:mr-3 babybear:flex-wrap" data-test-id="about-us__headquarters"> <dt class="font-sans text-md font-bold text-color-text break-words w-40 papabear:flex-shrink-0 papabear:mr-3 mamabear:flex-shrink-0 mamabear:mr-3 babybear:mb-1"> Headquarters </dt> <dd class="font-sans text-md text-color-text break-words overflow-hidden"> Chicago, IL </dd> </div> <div class="mb-2 flex papabear:mr-3 mamabear:mr-3 babybear:flex-wrap" data-test-id="about-us__organizationType"> <dt class="font-sans text-md font-bold text-color-text break-words w-40 papabear:flex-shrink-0 papabear:mr-3 mamabear:flex-shrink-0 mamabear:mr-3 babybear:mb-1"> Type </dt> <dd class="font-sans text-md text-color-text break-words overflow-hidden"> Nonprofit </dd> </div> <div class="mb-2 flex papabear:mr-3 mamabear:mr-3 babybear:flex-wrap" data-test-id="about-us__foundedOn"> <dt class="font-sans text-md font-bold text-color-text break-words w-40 papabear:flex-shrink-0 papabear:mr-3 mamabear:flex-shrink-0 mamabear:mr-3 babybear:mb-1"> Founded </dt> <dd class="font-sans text-md text-color-text break-words overflow-hidden"> 1937 </dd> </div> <div class="mb-2 flex papabear:mr-3 mamabear:mr-3 babybear:flex-wrap" data-test-id="about-us__specialties"> <dt class="font-sans text-md font-bold text-color-text break-words w-40 papabear:flex-shrink-0 papabear:mr-3 mamabear:flex-shrink-0 mamabear:mr-3 babybear:mb-1"> Specialties </dt> <dd class="font-sans text-md text-color-text break-words overflow-hidden"> Marketing thought leadership, Career advice and advancement, Marketing magazines and journals, Professional development and training, Professional Development, Marketing Training, Networking, Education, and Undergraduate Organization </dd> </div> </dl> </div> </section>  <section class="core-section-container core-section-container--with-border border-b-1 border-solid border-color-border-faint py-4 locations">  <h2 class="core-section-container__title section-title"> Locations </h2>  <div class="core-section-container__content break-words"> <ul class="show-more-less__list show-more-less__list--no-hidden-elems" data-impression-id="org-locations_show-more-less"> <li class="mb-3 papabear:w-50% papabear:odd:mr-2 papabear:odd:w-[calc(50%-16px)]"> <span class="tag-sm tag-enabled"> Primary </span> <div id="address-0"> <p> 130 E. Randolph St </p> <p> Floor 22 </p> <p> Chicago, IL 60601, US </p> </div> <a class="link-no-visited-state hover:no-underline" data-tracking-control-name="org-locations_url" href="https://www.bing.com/maps?where=130+E.+Randolph+St+Floor+22+Chicago+60601+IL+US&trk=org-locations_url" target="_blank" rel="noopener" data-tracking-will-navigate aria-describedby="address-0"> Get directions <icon class="align-middle" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/49229g4q0jsla5l1xojq1wob9" aria-hidden="true"></icon> </a> </li> </ul> </div> </section> <section class="core-section-container core-section-container--with-border border-b-1 border-solid border-color-border-faint py-4" data-test-id="employees-at">  <h2 class="core-section-container__title section-title"> Employees at American Marketing Association </h2>  <div class="core-section-container__content break-words"> <ul> <li> <a href="https://www.linkedin.com/in/rickfkendall?trk=org-employees" target="_self" data-tracking-control-name="org-employees" data-tracking-will-navigate class="base-card relative w-full hover:no-underline focus:no-underline base-card--link base-main-card flex flex-wrap py-2 pr-2 babybear:pr-0 base-main-card--link ">  <img class="inline-block relative rounded-[50%] w-6 h-6 " data-delayed-url="https://media.licdn.com/dms/image/v2/C4E03AQHiBBOXSZmp8A/profile-displayphoto-shrink_100_100/profile-displayphoto-shrink_100_100/0/1516185823097?e=2147483647&v=beta&t=hSo8xD6jcL0wMo2-B6cv1-YQWwh51rfKOAoFHMQQGZk" data-ghost-classes="bg-color-entity-ghost-background" data-ghost-url="https://static.licdn.com/aero-v1/sc/h/9c8pery4andzj6ohjkjp54ma2" alt="Click here to view Rick Kendall’s profile"> <div class="base-main-card__info self-center ml-1 flex-1 relative break-words papabear:min-w-0 mamabear:min-w-0 babybear:w-full ">  <h3 class="base-main-card__title font-sans text-[18px] font-bold text-color-text overflow-hidden "> Rick Kendall  </h3>    </div>  </a> </li> <li> <a href="https://www.linkedin.com/in/jimdavid?trk=org-employees" target="_self" data-tracking-control-name="org-employees" data-tracking-will-navigate class="base-card relative w-full hover:no-underline focus:no-underline base-card--link base-main-card flex flex-wrap py-2 pr-2 babybear:pr-0 base-main-card--link ">  <img class="inline-block relative rounded-[50%] w-6 h-6 " data-delayed-url="https://media.licdn.com/dms/image/v2/D5603AQGKizw1Eg9hgg/profile-displayphoto-shrink_100_100/profile-displayphoto-shrink_100_100/0/1731443884230?e=2147483647&v=beta&t=3MQ4ZPC5PTCSn2KRNj8q8iHGfcBig5GbiK9tTB1PwXc" data-ghost-classes="bg-color-entity-ghost-background" data-ghost-url="https://static.licdn.com/aero-v1/sc/h/9c8pery4andzj6ohjkjp54ma2" alt="Click here to view Jim David’s profile"> <div class="base-main-card__info self-center ml-1 flex-1 relative break-words papabear:min-w-0 mamabear:min-w-0 babybear:w-full ">  <h3 class="base-main-card__title font-sans text-[18px] font-bold text-color-text overflow-hidden "> Jim David  </h3> <h4 class="base-main-card__subtitle body-text text-color-text overflow-hidden "> Director of Digital Marketing </h4>   </div>  </a> </li> <li> <a href="https://ca.linkedin.com/in/leemaggied?trk=org-employees" target="_self" data-tracking-control-name="org-employees" data-tracking-will-navigate class="base-card relative w-full hover:no-underline focus:no-underline base-card--link base-main-card flex flex-wrap py-2 pr-2 babybear:pr-0 base-main-card--link ">  <img class="inline-block relative rounded-[50%] w-6 h-6 " data-delayed-url="https://media.licdn.com/dms/image/v2/C5603AQEsqOF1Gtr6tQ/profile-displayphoto-shrink_100_100/profile-displayphoto-shrink_100_100/0/1637904411959?e=2147483647&v=beta&t=4TFaYBmZkIa-ps8ryobkTksInq4e0oKi1ja1VZTtQog" data-ghost-classes="bg-color-entity-ghost-background" data-ghost-url="https://static.licdn.com/aero-v1/sc/h/9c8pery4andzj6ohjkjp54ma2" alt="Click here to view Maggie Lee, P.Eng, PMP’s profile"> <div class="base-main-card__info self-center ml-1 flex-1 relative break-words papabear:min-w-0 mamabear:min-w-0 babybear:w-full ">  <h3 class="base-main-card__title font-sans text-[18px] font-bold text-color-text overflow-hidden "> Maggie Lee, P.Eng, PMP  </h3> <h4 class="base-main-card__subtitle body-text text-color-text overflow-hidden "> Business Operations Specialist | Strategic Leader | Marketing Operations & Retail Media Professional </h4>   </div>  </a> </li> <li> <a href="https://es.linkedin.com/in/robertagiannini?trk=org-employees" target="_self" data-tracking-control-name="org-employees" data-tracking-will-navigate class="base-card relative w-full hover:no-underline focus:no-underline base-card--link base-main-card flex flex-wrap py-2 pr-2 babybear:pr-0 base-main-card--link ">  <img class="inline-block relative rounded-[50%] w-6 h-6 " data-delayed-url="https://media.licdn.com/dms/image/v2/D4E03AQEg4Debgl_SnA/profile-displayphoto-shrink_100_100/profile-displayphoto-shrink_100_100/0/1713850072319?e=2147483647&v=beta&t=yzqSE026HcDssn7b3gPdn7u3Z1LNa-fQTEqfzOARpac" data-ghost-classes="bg-color-entity-ghost-background" data-ghost-url="https://static.licdn.com/aero-v1/sc/h/9c8pery4andzj6ohjkjp54ma2" alt="Click here to view Dr. Roberta Giannini’s profile"> <div class="base-main-card__info self-center ml-1 flex-1 relative break-words papabear:min-w-0 mamabear:min-w-0 babybear:w-full ">  <h3 class="base-main-card__title font-sans text-[18px] font-bold text-color-text overflow-hidden "> Dr. Roberta Giannini  </h3> <h4 class="base-main-card__subtitle body-text text-color-text overflow-hidden "> Business Scholar | Innovation & Strategy-Driven Technologist | Featured Speaker | Advisor </h4>   </div>  </a> </li> </ul> <a class="mt-4 inline-block btn-md btn-secondary-emphasis hover:no-underline" href="https://www.linkedin.com/signup?session_redirect=https%3A%2F%2Fwww%2Elinkedin%2Ecom%2Fsearch%2Fresults%2Fpeople%2F%3FfacetCurrentCompany%3D%255B16262%255D&trk=public_biz_employees-join" data-tracking-control-name="public_biz_employees-join" data-tracking-will-navigate> See all employees </a> </div> </section> <section class="core-section-container core-section-container--with-border border-b-1 border-solid border-color-border-faint py-4 updates" data-test-id="updates">  <h2 class="core-section-container__title section-title"> Updates </h2>  <div class="core-section-container__content break-words"> <ul class="updates__list"> <li class="mb-1"> <div data-id="entire-feed-card-link" class="relative"> <a class="main-feed-card__overlay-link absolute left-0 top-0 h-full w-full z-1 !border-0" href="https://www.linkedin.com/posts/american-marketing-association_activity-7267311301847048192-98up" data-id="main-feed-card__full-link" data-tracking-control-name="organization_guest_main-feed-card__full-link" data-tracking-will-navigate aria-label="Update 1"> </a> <article class="relative pt-1.5 px-2 pb-0 bg-color-background-container container-lined main-feed-activity-card papabear:max-w-[550px]" data-activity-urn="urn:li:activity:7267311301847048192" data-featured-activity-urn="urn:li:activity:7267200912589283328" data-attributed-urn="urn:li:share:7267200911117029380" data-id="main-feed-card">  <p class="!text-sm text-color-text mb-1 pb-[10px] border-b-1 border-solid border-color-border-faint main-feed-activity-card__header mx-main-feed-card-no-gutter px-main-feed-card-no-gutter"> <a href="https://www.linkedin.com/company/american-marketing-association?trk=organization_guest_main-feed-card_feed-reaction-header" class="link-styled" data-tracking-control-name="organization_guest_main-feed-card_feed-reaction-header" data-tracking-will-navigate="true" target="_self">American Marketing Association</a> reposted this </p> <div class="flex items-center font-sans mb-1" data-test-id="main-feed-activity-card__entity-lockup"> <a href="https://www.linkedin.com/company/ama-journal-of-marketing?trk=organization_guest_main-feed-card_feed-actor-image" class="relative" data-tracking-control-name="organization_guest_main-feed-card_feed-actor-image" data-tracking-will-navigate> <img class="inline-block relative w-6 h-6 " data-delayed-url="https://media.licdn.com/dms/image/v2/C4D0BAQGRvIos5vLTbg/company-logo_100_100/company-logo_100_100/0/1630545444626/ama_journal_of_marketing_logo?e=2147483647&v=beta&t=Xx5NT2YHdUQwz3RPuztwRns7BHZ0z01Gsxbi876l2QQ" data-ghost-classes="bg-color-entity-ghost-background" data-ghost-url="https://static.licdn.com/aero-v1/sc/h/cs8pjfgyw96g44ln9r7tct85f" alt="View organization page for Journal of Marketing, graphic">  </a> <div class="flex flex-col self-start min-w-0 ml-1 "> <div class="text-color-text "> <a class="text-sm link-styled no-underline leading-open" href="https://www.linkedin.com/company/ama-journal-of-marketing?trk=organization_guest_main-feed-card_feed-actor-name" data-tracking-control-name="organization_guest_main-feed-card_feed-actor-name" aria-label="View organization page for Journal of Marketing" data-tracking-will-navigate> Journal of Marketing </a>  </div> <p class="!text-xs text-color-text-low-emphasis leading-[1.33333] m-0 truncate">  37,631 followers </p> <span class="!text-xs text-color-text-low-emphasis leading-[1.33333] flex"> <time class="flex-none"> 18h  </time>  </span> </div>  </div> <div class="ellipsis-menu absolute right-0 top-0 !mr-0.5" data-test-id="main-feed-activity-card__ellipsis-menu"> <div class="collapsible-dropdown flex items-center relative hyphens-auto"> <button class="ellipsis-menu__trigger collapsible-dropdown__button btn-md btn-tertiary cursor-pointer !py-[6px] !px-1 flex items-center rounded-[50%] " aria-expanded="false" aria-label="Open menu" data-tracking-control-name="organization_guest_main-feed-card_ellipsis-menu-trigger" tabindex="0"> <icon class="ellipsis-menu__trigger-icon m-0 p-0 centered-icon" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/671xosfpvk4c0kqtyl87hashi"></icon> </button> <ul class="collapsible-dropdown__list hidden container-raised absolute w-auto overflow-y-auto flex-col items-stretch z-1 bottom-auto top-[100%]" role="menu" tabindex="-1"> <li class="ellipsis-menu__item border-t-1 border-solid border-color-border-low-emphasis first-of-type:border-none flex"> <a href="/uas/login?fromSignIn=true&session_redirect=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Famerican-marketing-association&trk=organization_guest_main-feed-card_ellipsis-menu-semaphore-sign-in-redirect&guestReportContentType=POST&_f=guest-reporting" data-tracking-control-name="organization_guest_main-feed-card_ellipsis-menu-semaphore-sign-in-redirect" data-tracking-will-navigate data-item-type="semaphore" data-semaphore-content-type="POST" data-semaphore-content-urn="urn:li:activity:7267311301847048192" data-semaphore-tracking-prefix="organization_guest_main-feed-card_ellipsis-menu-semaphore" data-is-logged-in="false" data-modal="semaphore__toggle" class="semaphore__toggle visited:text-color-text-secondary ellipsis-menu__semaphore ellipsis-menu__item-button flex items-center w-full p-1 cursor-pointer font-sans text-sm font-bold link-styled focus:link-styled link:no-underline active:bg-color-background-container-tint focus:bg-color-background-container-tint hover:bg-color-background-container-tint outline-offset-[-2px]">  <icon class="ellipsis-menu__item-icon text-color-text h-[24px] w-[24px] mr-1" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/iq0x9q37wj214o129ai1yjut"> </icon> Report this post </a>  </li>  </ul>  </div> </div> <div class="attributed-text-segment-list__container relative mt-1 mb-1.5 babybear:mt-0 babybear:mb-0.5"> <p class="attributed-text-segment-list__content text-color-text !text-sm whitespace-pre-wrap break-words " dir="ltr" data-test-id="main-feed-activity-card__commentary">Incoming Journal of Marketing Editor in Chief <a class="link" href="https://www.linkedin.com/in/jbsteenkamp?trk=organization_guest_main-feed-card-text" target="_self" data-tracking-control-name="organization_guest_main-feed-card-text" data-tracking-will-navigate>Jan-Benedict Steenkamp</a> is thrilled to announce four coeditors who will begin next year: <a class="link" href="https://de.linkedin.com/in/marc-fischer-7b21a4174?trk=organization_guest_main-feed-card-text" target="_self" data-tracking-control-name="organization_guest_main-feed-card-text" data-tracking-will-navigate>Marc Fischer</a>, Kelly Haws, <a class="link" href="https://www.linkedin.com/in/maura-l-scott?trk=organization_guest_main-feed-card-text" target="_self" data-tracking-control-name="organization_guest_main-feed-card-text" data-tracking-will-navigate>Maura L. Scott</a>, and <a class="link" href="https://www.linkedin.com/in/rebecca-slotegraaf-74636619?trk=organization_guest_main-feed-card-text" target="_self" data-tracking-control-name="organization_guest_main-feed-card-text" data-tracking-will-navigate>Rebecca Slotegraaf</a> 👏👏👏 Learn more about these incredible marketing scholars here: <a class="link" href="https://lnkd.in/grYtXYYx?trk=organization_guest_main-feed-card-text" target="_self" rel="nofollow" data-tracking-control-name="organization_guest_main-feed-card-text" data-tracking-will-navigate>https://lnkd.in/grYtXYYx</a> <a class="link" href="https://www.linkedin.com/signup?session_redirect=https%3A%2F%2Fwww.linkedin.com%2Ffeed%2Fhashtag%2Fmarketingacad&trk=organization_guest_main-feed-card-text" target="_self" data-tracking-control-name="organization_guest_main-feed-card-text" data-tracking-will-navigate>#MarketingAcad</a> <a class="link" href="https://www.linkedin.com/signup?session_redirect=https%3A%2F%2Fwww.linkedin.com%2Ffeed%2Fhashtag%2Facademicjournals&trk=organization_guest_main-feed-card-text" target="_self" data-tracking-control-name="organization_guest_main-feed-card-text" data-tracking-will-navigate>#academicjournals</a> <a class="link" href="https://www.linkedin.com/signup?session_redirect=https%3A%2F%2Fwww.linkedin.com%2Ffeed%2Fhashtag%2Fmarketingresearch&trk=organization_guest_main-feed-card-text" target="_self" data-tracking-control-name="organization_guest_main-feed-card-text" data-tracking-will-navigate>#marketingresearch</a> <a class="link" href="https://www.linkedin.com/signup?session_redirect=https%3A%2F%2Fwww.linkedin.com%2Ffeed%2Fhashtag%2Fmarketingscholarship&trk=organization_guest_main-feed-card-text" target="_self" data-tracking-control-name="organization_guest_main-feed-card-text" data-tracking-will-navigate>#marketingscholarship</a> <a class="link" href="https://www.linkedin.com/signup?session_redirect=https%3A%2F%2Fwww.linkedin.com%2Ffeed%2Fhashtag%2Facademia&trk=organization_guest_main-feed-card-text" target="_self" data-tracking-control-name="organization_guest_main-feed-card-text" data-tracking-will-navigate>#academia</a> <a class="link" href="https://www.linkedin.com/signup?session_redirect=https%3A%2F%2Fwww.linkedin.com%2Ffeed%2Fhashtag%2Fpeerreview&trk=organization_guest_main-feed-card-text" target="_self" data-tracking-control-name="organization_guest_main-feed-card-text" data-tracking-will-navigate>#peerreview</a></p>  </div> <ul class="grid grid-cols-6 grid-rows-[60%_40%] w-main-feed-card-media feed-images-content list-none pl-0 " data-test-id="feed-images-content"> <li class="bg-color-background-container-tint text-[0px] col-span-full row-span-full " data-test-id="feed-images-content__list-item" data-position="0"> <img class="lazy-load w-full object-cover object-center h-full babybear:max-h-[400px]" data-delayed-url="https://media.licdn.com/dms/image/v2/D5622AQHVT-2O-oPilg/feedshare-shrink_800/feedshare-shrink_800/0/1732635714893?e=2147483647&v=beta&t=R1bBRlSYQS6dRyHUD42dYpSBYs_mjG3Nyxe0Lx2Pa5w" data-ghost-url="https://static.licdn.com/aero-v1/sc/h/921ynb2z53z33mhm3061qvjag" alt="No alternative text description for this image">  </li> </ul>    <code id="i18n_reaction_singular" style="display: none"></code> <code id="i18n_reactions_plural" style="display: none"></code> <div class="flex items-center font-sans text-sm babybear:text-xs main-feed-activity-card__social-actions"> <a href="https://www.linkedin.com/signup?session_redirect=https%3A%2F%2Fwww%2Elinkedin%2Ecom%2Fcompany%2Famerican-marketing-association&trk=organization_guest_main-feed-card_social-actions-reactions" target="_self" data-tracking-control-name="organization_guest_main-feed-card_social-actions-reactions" data-tracking-will-navigate class="flex items-center font-normal text-color-text-low-emphasis no-underline visited:text-color-text-low-emphasis my-1" aria-label="273 Reactions" data-separate-ctas="false" data-test-id="social-actions__reactions" data-id="social-actions__reactions" data-num-reactions="273" data-singular="%numReactions%" data-plural="%numReactions%" tabindex="0"> <img alt data-reaction-type="LIKE" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/9sun4diznbhgyelaeryxy75ur" height="16px" width="16px"> <img alt data-reaction-type="PRAISE" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/cjrxeu0ese8oxe32kiom8kzoh" height="16px" width="16px"> <img alt data-reaction-type="EMPATHY" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/37hg81qnm85dsy5mbqfifg9qs" height="16px" width="16px"> <span aria-hidden="true" class="font-normal ml-0.5" data-test-id="social-actions__reaction-count"> 273 </span> </a> <code id="social-actions__reaction-image-APPRECIATION" style="display: none"></code>  <code id="social-actions__reaction-image-EMPATHY" style="display: none"></code> <code id="social-actions__reaction-image-ENTERTAINMENT" style="display: none"></code>  <code id="social-actions__reaction-image-INTEREST" style="display: none"></code> <code id="social-actions__reaction-image-LIKE" style="display: none"></code> <code id="social-actions__reaction-image-MAYBE" style="display: none"></code> <code id="social-actions__reaction-image-PRAISE" style="display: none"></code>  <a href="https://www.linkedin.com/signup?session_redirect=https%3A%2F%2Fwww%2Elinkedin%2Ecom%2Fcompany%2Famerican-marketing-association&trk=organization_guest_main-feed-card_social-actions-comments" target="_self" data-tracking-control-name="organization_guest_main-feed-card_social-actions-comments" data-tracking-will-navigate class="flex items-center font-normal text-color-text-low-emphasis no-underline visited:text-color-text-low-emphasis before:middot my-1" data-separate-ctas="false" data-test-id="social-actions__comments" data-id="social-actions__comments" data-num-comments="9" data-singular="%numComments% Comment" data-plural="%numComments% Comments"> 9 Comments </a>  </div> <div class="social-action-bar border-t-1 border-solid border-color-border-faint min-h-[44px] items-center flex flex-wrap babybear:justify-around !m-0"> <a class="social-action-bar__button " href="https://www.linkedin.com/signup?session_redirect=https%3A%2F%2Fwww%2Elinkedin%2Ecom%2Fcompany%2Famerican-marketing-association&trk=organization_guest_main-feed-card_like-cta" data-tracking-control-name="organization_guest_main-feed-card_like-cta" data-tracking-will-navigate> <icon class="social-action-bar__icon " data-svg-class-name="social-action-bar__icon--svg " data-delayed-url="https://static.licdn.com/aero-v1/sc/h/70k0g8kmgdfjjymflqqzipzxj"> </icon> <span class="social-action-bar__button-text "> Like </span> </a> <a class="social-action-bar__button " href="https://www.linkedin.com/signup?session_redirect=https%3A%2F%2Fwww%2Elinkedin%2Ecom%2Fcompany%2Famerican-marketing-association&trk=organization_guest_main-feed-card_comment-cta" data-tracking-control-name="organization_guest_main-feed-card_comment-cta" data-tracking-will-navigate> <icon class="social-action-bar__icon " data-svg-class-name="social-action-bar__icon--svg " data-delayed-url="https://static.licdn.com/aero-v1/sc/h/4ol9mo4lxvobj5ww3va90wz1o"> </icon> <span class="social-action-bar__button-text "> Comment </span> </a> <a class="social-action-bar__button share-button" href="https://www.linkedin.com/signup?session_redirect=https%3A%2F%2Fwww%2Elinkedin%2Ecom%2Fcompany%2Famerican-marketing-association&trk=organization_guest_main-feed-card_share-cta" data-tracking-control-name="organization_guest_main-feed-card_share-cta" data-tracking-will-navigate> <icon class="social-action-bar__icon " data-svg-class-name="social-action-bar__icon--svg " data-delayed-url="https://static.licdn.com/aero-v1/sc/h/852gyy4s01pfis5qf9k99s6d2"> </icon> <span class="social-action-bar__button-text "> Share </span> </a>  </div>  </article> <code id="is-mobile" style="display: none"></code> </div> </li> <li class="mb-1"> <div data-id="entire-feed-card-link" class="relative"> <a class="main-feed-card__overlay-link absolute left-0 top-0 h-full w-full z-1 !border-0" href="https://www.linkedin.com/posts/american-marketing-association_is-threads-really-scared-of-bluesky-activity-7267216822268055553-X8EX" data-id="main-feed-card__full-link" data-tracking-control-name="organization_guest_main-feed-card__full-link" data-tracking-will-navigate aria-label="Update 2"> </a> <article class="relative pt-1.5 px-2 pb-0 bg-color-background-container container-lined main-feed-activity-card papabear:max-w-[550px]" data-activity-urn="urn:li:activity:7267216822268055553" data-featured-activity-urn="urn:li:activity:7267216822268055553" data-attributed-urn="urn:li:share:7267216821206794240" data-id="main-feed-card">   <div class="flex items-center font-sans mb-1" data-test-id="main-feed-activity-card__entity-lockup"> <a href="https://www.linkedin.com/company/american-marketing-association?trk=organization_guest_main-feed-card_feed-actor-image" class="relative" data-tracking-control-name="organization_guest_main-feed-card_feed-actor-image" data-tracking-will-navigate> <img class="inline-block relative w-6 h-6 " data-delayed-url="https://media.licdn.com/dms/image/v2/C560BAQGCr5st4nQ-Mw/company-logo_100_100/company-logo_100_100/0/1631320306271?e=2147483647&v=beta&t=duPs-yO-LpM9_3ZmZU-ulfGd5Yw6t_-h2btK4wNhjOE" data-ghost-classes="bg-color-entity-ghost-background" data-ghost-url="https://static.licdn.com/aero-v1/sc/h/cs8pjfgyw96g44ln9r7tct85f" alt="View organization page for American Marketing Association, graphic">  </a> <div class="flex flex-col self-start min-w-0 ml-1 "> <div class="text-color-text "> <a class="text-sm link-styled no-underline leading-open" href="https://www.linkedin.com/company/american-marketing-association?trk=organization_guest_main-feed-card_feed-actor-name" data-tracking-control-name="organization_guest_main-feed-card_feed-actor-name" aria-label="View organization page for American Marketing Association" data-tracking-will-navigate> American Marketing Association </a>  </div> <p class="!text-xs text-color-text-low-emphasis leading-[1.33333] m-0 truncate">  333,793 followers </p> <span class="!text-xs text-color-text-low-emphasis leading-[1.33333] flex"> <time class="flex-none"> 17h  </time>  </span> </div>  </div> <div class="ellipsis-menu absolute right-0 top-0 !mr-0.5" data-test-id="main-feed-activity-card__ellipsis-menu"> <div class="collapsible-dropdown flex items-center relative hyphens-auto"> <button class="ellipsis-menu__trigger collapsible-dropdown__button btn-md btn-tertiary cursor-pointer !py-[6px] !px-1 flex items-center rounded-[50%] " aria-expanded="false" aria-label="Open menu" data-tracking-control-name="organization_guest_main-feed-card_ellipsis-menu-trigger" tabindex="0"> <icon class="ellipsis-menu__trigger-icon m-0 p-0 centered-icon" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/671xosfpvk4c0kqtyl87hashi"></icon> </button> <ul class="collapsible-dropdown__list hidden container-raised absolute w-auto overflow-y-auto flex-col items-stretch z-1 bottom-auto top-[100%]" role="menu" tabindex="-1"> <li class="ellipsis-menu__item border-t-1 border-solid border-color-border-low-emphasis first-of-type:border-none flex"> <a href="/uas/login?fromSignIn=true&session_redirect=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Famerican-marketing-association&trk=organization_guest_main-feed-card_ellipsis-menu-semaphore-sign-in-redirect&guestReportContentType=POST&_f=guest-reporting" data-tracking-control-name="organization_guest_main-feed-card_ellipsis-menu-semaphore-sign-in-redirect" data-tracking-will-navigate data-item-type="semaphore" data-semaphore-content-type="POST" data-semaphore-content-urn="urn:li:activity:7267216822268055553" data-semaphore-tracking-prefix="organization_guest_main-feed-card_ellipsis-menu-semaphore" data-is-logged-in="false" data-modal="semaphore__toggle" class="semaphore__toggle visited:text-color-text-secondary ellipsis-menu__semaphore ellipsis-menu__item-button flex items-center w-full p-1 cursor-pointer font-sans text-sm font-bold link-styled focus:link-styled link:no-underline active:bg-color-background-container-tint focus:bg-color-background-container-tint hover:bg-color-background-container-tint outline-offset-[-2px]">  <icon class="ellipsis-menu__item-icon text-color-text h-[24px] w-[24px] mr-1" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/iq0x9q37wj214o129ai1yjut"> </icon> Report this post </a>  </li>  </ul>  </div> </div> <div class="attributed-text-segment-list__container relative mt-1 mb-1.5 babybear:mt-0 babybear:mb-0.5"> <p class="attributed-text-segment-list__content text-color-text !text-sm whitespace-pre-wrap break-words " dir="ltr" data-test-id="main-feed-activity-card__commentary">Bluesky, originally launched as a Twitter project and backed by former Twitter employees, has grown from 9 million users in September to 20 million today. While that’s significant, it’s still far from Threads’ 275 million active users. However, neither app is even close to the 570 million monthly active users that X (formerly Twitter) reported in July. Read more from <a class="link" href="https://www.linkedin.com/company/social-media-today-llc?trk=organization_guest_main-feed-card-text" target="_self" data-tracking-control-name="organization_guest_main-feed-card-text" data-tracking-will-navigate>Social Media Today, LLC</a> ➡️ <a class="link" href="https://bit.ly/3OnQzcb?trk=organization_guest_main-feed-card-text" target="_self" rel="nofollow" data-tracking-control-name="organization_guest_main-feed-card-text" data-tracking-will-navigate>https://bit.ly/3OnQzcb</a> So, what do you think—should Threads be concerned, or is Bluesky still too far behind to be a real threat? Would love to hear your thoughts! 👇 <a class="link" href="https://www.linkedin.com/signup?session_redirect=https%3A%2F%2Fwww.linkedin.com%2Ffeed%2Fhashtag%2Fsocialmedia&trk=organization_guest_main-feed-card-text" target="_self" data-tracking-control-name="organization_guest_main-feed-card-text" data-tracking-will-navigate>#SocialMedia</a> <a class="link" href="https://www.linkedin.com/signup?session_redirect=https%3A%2F%2Fwww.linkedin.com%2Ffeed%2Fhashtag%2Fmarketing&trk=organization_guest_main-feed-card-text" target="_self" data-tracking-control-name="organization_guest_main-feed-card-text" data-tracking-will-navigate>#Marketing</a> <a class="link" href="https://www.linkedin.com/signup?session_redirect=https%3A%2F%2Fwww.linkedin.com%2Ffeed%2Fhashtag%2Fbluesky&trk=organization_guest_main-feed-card-text" target="_self" data-tracking-control-name="organization_guest_main-feed-card-text" data-tracking-will-navigate>#Bluesky</a> <a class="link" href="https://www.linkedin.com/signup?session_redirect=https%3A%2F%2Fwww.linkedin.com%2Ffeed%2Fhashtag%2Fthreads&trk=organization_guest_main-feed-card-text" target="_self" data-tracking-control-name="organization_guest_main-feed-card-text" data-tracking-will-navigate>#Threads</a> <a class="link" href="https://www.linkedin.com/signup?session_redirect=https%3A%2F%2Fwww.linkedin.com%2Ffeed%2Fhashtag%2Fsocialtrends&trk=organization_guest_main-feed-card-text" target="_self" data-tracking-control-name="organization_guest_main-feed-card-text" data-tracking-will-navigate>#SocialTrends</a> <a class="link" href="https://www.linkedin.com/signup?session_redirect=https%3A%2F%2Fwww.linkedin.com%2Ffeed%2Fhashtag%2Fdigitalmarketing&trk=organization_guest_main-feed-card-text" target="_self" data-tracking-control-name="organization_guest_main-feed-card-text" data-tracking-will-navigate>#DigitalMarketing</a></p>  </div>  <a href="https://www.linkedin.com/redir/redirect?url=https%3A%2F%2Fwww%2Esocialmediatoday%2Ecom%2Fnews%2Fis-threads-really-scared-bluesky%2F733834%2F&urlhash=e8UC&trk=organization_guest_main-feed-card_feed-article-content" target="_self" data-tracking-control-name="organization_guest_main-feed-card_feed-article-content" data-tracking-will-navigate class="flex flex-col feed-article-content" data-test-id="article-content"> <img alt="Is Threads Really Scared of Bluesky?" class="lazy-load w-main-feed-card-media object-cover babybear:max-h-[400px]" data-delayed-url="https://media.licdn.com/dms/image/v2/D4E10AQHQJFLW9sPHDw/image-shrink_1280/image-shrink_1280/0/1732639508480?e=2147483647&v=beta&t=j0BM-UwhhyzaGg08ILJnG6DgfiO6prquAizgJNxDDQ0" data-ghost-classes="tw-feed-content-ghost-image" data-ghost-url="https://static.licdn.com/aero-v1/sc/h/42byfw7gh464l64dlwodbbdez">  <section class="flex justify-between article-content__header py-1"> <header> <h2 class="tw-feed-content-title" dir="ltr" data-test-id="article-content__title"> Is Threads Really Scared of Bluesky? </h2> <h3 class="tw-feed-content-subtitle" data-test-id="article-content__subtitle"> socialmediatoday.com </h3> </header>  </section> </a>   <code id="i18n_reaction_singular" style="display: none"></code> <code id="i18n_reactions_plural" style="display: none"></code> <div class="flex items-center font-sans text-sm babybear:text-xs main-feed-activity-card__social-actions"> <a href="https://www.linkedin.com/signup?session_redirect=https%3A%2F%2Fwww%2Elinkedin%2Ecom%2Fcompany%2Famerican-marketing-association&trk=organization_guest_main-feed-card_social-actions-reactions" target="_self" data-tracking-control-name="organization_guest_main-feed-card_social-actions-reactions" data-tracking-will-navigate class="flex items-center font-normal text-color-text-low-emphasis no-underline visited:text-color-text-low-emphasis my-1" aria-label="6 Reactions" data-separate-ctas="false" data-test-id="social-actions__reactions" data-id="social-actions__reactions" data-num-reactions="6" data-singular="%numReactions%" data-plural="%numReactions%" tabindex="0"> <img alt data-reaction-type="LIKE" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/9sun4diznbhgyelaeryxy75ur" height="16px" width="16px"> <img alt data-reaction-type="INTEREST" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/4v7dh2d6cuqm24mzps1pqzeqt" height="16px" width="16px"> <span aria-hidden="true" class="font-normal ml-0.5" data-test-id="social-actions__reaction-count"> 6 </span> </a> <code id="social-actions__reaction-image-APPRECIATION" style="display: none"></code>  <code id="social-actions__reaction-image-EMPATHY" style="display: none"></code> <code id="social-actions__reaction-image-ENTERTAINMENT" style="display: none"></code>  <code id="social-actions__reaction-image-INTEREST" style="display: none"></code> <code id="social-actions__reaction-image-LIKE" style="display: none"></code> <code id="social-actions__reaction-image-MAYBE" style="display: none"></code> <code id="social-actions__reaction-image-PRAISE" style="display: none"></code>  <a href="https://www.linkedin.com/signup?session_redirect=https%3A%2F%2Fwww%2Elinkedin%2Ecom%2Fcompany%2Famerican-marketing-association&trk=organization_guest_main-feed-card_social-actions-comments" target="_self" data-tracking-control-name="organization_guest_main-feed-card_social-actions-comments" data-tracking-will-navigate class="flex items-center font-normal text-color-text-low-emphasis no-underline visited:text-color-text-low-emphasis before:middot my-1" data-separate-ctas="false" data-test-id="social-actions__comments" data-id="social-actions__comments" data-num-comments="2" data-singular="%numComments% Comment" data-plural="%numComments% Comments"> 2 Comments </a>  </div> <div class="social-action-bar border-t-1 border-solid border-color-border-faint min-h-[44px] items-center flex flex-wrap babybear:justify-around !m-0"> <a class="social-action-bar__button " href="https://www.linkedin.com/signup?session_redirect=https%3A%2F%2Fwww%2Elinkedin%2Ecom%2Fcompany%2Famerican-marketing-association&trk=organization_guest_main-feed-card_like-cta" data-tracking-control-name="organization_guest_main-feed-card_like-cta" data-tracking-will-navigate> <icon class="social-action-bar__icon " data-svg-class-name="social-action-bar__icon--svg " data-delayed-url="https://static.licdn.com/aero-v1/sc/h/70k0g8kmgdfjjymflqqzipzxj"> </icon> <span class="social-action-bar__button-text "> Like </span> </a> <a class="social-action-bar__button " href="https://www.linkedin.com/signup?session_redirect=https%3A%2F%2Fwww%2Elinkedin%2Ecom%2Fcompany%2Famerican-marketing-association&trk=organization_guest_main-feed-card_comment-cta" data-tracking-control-name="organization_guest_main-feed-card_comment-cta" data-tracking-will-navigate> <icon class="social-action-bar__icon " data-svg-class-name="social-action-bar__icon--svg " data-delayed-url="https://static.licdn.com/aero-v1/sc/h/4ol9mo4lxvobj5ww3va90wz1o"> </icon> <span class="social-action-bar__button-text "> Comment </span> </a> <a class="social-action-bar__button share-button" href="https://www.linkedin.com/signup?session_redirect=https%3A%2F%2Fwww%2Elinkedin%2Ecom%2Fcompany%2Famerican-marketing-association&trk=organization_guest_main-feed-card_share-cta" data-tracking-control-name="organization_guest_main-feed-card_share-cta" data-tracking-will-navigate> <icon class="social-action-bar__icon " data-svg-class-name="social-action-bar__icon--svg " data-delayed-url="https://static.licdn.com/aero-v1/sc/h/852gyy4s01pfis5qf9k99s6d2"> </icon> <span class="social-action-bar__button-text "> Share </span> </a>  </div>  </article> <code id="is-mobile" style="display: none"></code> </div> </li> <li class="mb-1"> <div data-id="entire-feed-card-link" class="relative"> <a class="main-feed-card__overlay-link absolute left-0 top-0 h-full w-full z-1 !border-0" href="https://www.linkedin.com/posts/american-marketing-association_how-to-convert-social-media-engagement-into-activity-7267216821890473985-smtB" data-id="main-feed-card__full-link" data-tracking-control-name="organization_guest_main-feed-card__full-link" data-tracking-will-navigate aria-label="Update 3"> </a> <article class="relative pt-1.5 px-2 pb-0 bg-color-background-container container-lined main-feed-activity-card papabear:max-w-[550px]" data-activity-urn="urn:li:activity:7267216821890473985" data-featured-activity-urn="urn:li:activity:7267216821890473985" data-attributed-urn="urn:li:share:7267216821030686720" data-id="main-feed-card">   <div class="flex items-center font-sans mb-1" data-test-id="main-feed-activity-card__entity-lockup"> <a href="https://www.linkedin.com/company/american-marketing-association?trk=organization_guest_main-feed-card_feed-actor-image" class="relative" data-tracking-control-name="organization_guest_main-feed-card_feed-actor-image" data-tracking-will-navigate> <img class="inline-block relative w-6 h-6 " data-delayed-url="https://media.licdn.com/dms/image/v2/C560BAQGCr5st4nQ-Mw/company-logo_100_100/company-logo_100_100/0/1631320306271?e=2147483647&v=beta&t=duPs-yO-LpM9_3ZmZU-ulfGd5Yw6t_-h2btK4wNhjOE" data-ghost-classes="bg-color-entity-ghost-background" data-ghost-url="https://static.licdn.com/aero-v1/sc/h/cs8pjfgyw96g44ln9r7tct85f" alt="View organization page for American Marketing Association, graphic">  </a> <div class="flex flex-col self-start min-w-0 ml-1 "> <div class="text-color-text "> <a class="text-sm link-styled no-underline leading-open" href="https://www.linkedin.com/company/american-marketing-association?trk=organization_guest_main-feed-card_feed-actor-name" data-tracking-control-name="organization_guest_main-feed-card_feed-actor-name" aria-label="View organization page for American Marketing Association" data-tracking-will-navigate> American Marketing Association </a>  </div> <p class="!text-xs text-color-text-low-emphasis leading-[1.33333] m-0 truncate">  333,793 followers </p> <span class="!text-xs text-color-text-low-emphasis leading-[1.33333] flex"> <time class="flex-none"> 17h  </time>  </span> </div>  </div> <div class="ellipsis-menu absolute right-0 top-0 !mr-0.5" data-test-id="main-feed-activity-card__ellipsis-menu"> <div class="collapsible-dropdown flex items-center relative hyphens-auto"> <button class="ellipsis-menu__trigger collapsible-dropdown__button btn-md btn-tertiary cursor-pointer !py-[6px] !px-1 flex items-center rounded-[50%] " aria-expanded="false" aria-label="Open menu" data-tracking-control-name="organization_guest_main-feed-card_ellipsis-menu-trigger" tabindex="0"> <icon class="ellipsis-menu__trigger-icon m-0 p-0 centered-icon" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/671xosfpvk4c0kqtyl87hashi"></icon> </button> <ul class="collapsible-dropdown__list hidden container-raised absolute w-auto overflow-y-auto flex-col items-stretch z-1 bottom-auto top-[100%]" role="menu" tabindex="-1"> <li class="ellipsis-menu__item border-t-1 border-solid border-color-border-low-emphasis first-of-type:border-none flex"> <a href="/uas/login?fromSignIn=true&session_redirect=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Famerican-marketing-association&trk=organization_guest_main-feed-card_ellipsis-menu-semaphore-sign-in-redirect&guestReportContentType=POST&_f=guest-reporting" data-tracking-control-name="organization_guest_main-feed-card_ellipsis-menu-semaphore-sign-in-redirect" data-tracking-will-navigate data-item-type="semaphore" data-semaphore-content-type="POST" data-semaphore-content-urn="urn:li:activity:7267216821890473985" data-semaphore-tracking-prefix="organization_guest_main-feed-card_ellipsis-menu-semaphore" data-is-logged-in="false" data-modal="semaphore__toggle" class="semaphore__toggle visited:text-color-text-secondary ellipsis-menu__semaphore ellipsis-menu__item-button flex items-center w-full p-1 cursor-pointer font-sans text-sm font-bold link-styled focus:link-styled link:no-underline active:bg-color-background-container-tint focus:bg-color-background-container-tint hover:bg-color-background-container-tint outline-offset-[-2px]">  <icon class="ellipsis-menu__item-icon text-color-text h-[24px] w-[24px] mr-1" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/iq0x9q37wj214o129ai1yjut"> </icon> Report this post </a>  </li>  </ul>  </div> </div> <div class="attributed-text-segment-list__container relative mt-1 mb-1.5 babybear:mt-0 babybear:mb-0.5"> <p class="attributed-text-segment-list__content text-color-text !text-sm whitespace-pre-wrap break-words " dir="ltr" data-test-id="main-feed-activity-card__commentary">New research from the AMA <a class="link" href="https://www.linkedin.com/company/ama-journal-of-marketing?trk=organization_guest_main-feed-card-text" target="_self" data-tracking-control-name="organization_guest_main-feed-card-text" data-tracking-will-navigate>Journal of Marketing</a> reveals key insights into how owned social media impacts both engagement and sales. Based on a meta-analysis of 86 studies across 31 industries, 14 platforms, and 17 countries, we found that owned social media has a stronger effect on sales than engagement – contrary to popular belief. Key takeaways: 🔑 Emotional content drives engagement (think funny or heartfelt posts). Informational content (product benefits, details) drives sales. 🔑 Building small brand communities can be more effective than large, broad audiences. 🔑 Social networks like Facebook & Instagram are more effective for engagement than microblogs like Twitter. 🔑 Advertising on platforms may reduce the effectiveness of owned social content on engagement. 🔑 Tailor your strategy to geographical differences: mobile penetration and cultural factors like power distance can amplify the impact on sales. For CMOs and social media managers, the message is clear: adapt your content and strategy based on your goals – emotional content for engagement, informational content for sales. <a class="link" href="https://www.linkedin.com/signup?session_redirect=https%3A%2F%2Fwww.linkedin.com%2Ffeed%2Fhashtag%2Fmarketingstrategy&trk=organization_guest_main-feed-card-text" target="_self" data-tracking-control-name="organization_guest_main-feed-card-text" data-tracking-will-navigate>#MarketingStrategy</a> <a class="link" href="https://www.linkedin.com/signup?session_redirect=https%3A%2F%2Fwww.linkedin.com%2Ffeed%2Fhashtag%2Fsocialmedia&trk=organization_guest_main-feed-card-text" target="_self" data-tracking-control-name="organization_guest_main-feed-card-text" data-tracking-will-navigate>#SocialMedia</a> <a class="link" href="https://www.linkedin.com/signup?session_redirect=https%3A%2F%2Fwww.linkedin.com%2Ffeed%2Fhashtag%2Fsalesgrowth&trk=organization_guest_main-feed-card-text" target="_self" data-tracking-control-name="organization_guest_main-feed-card-text" data-tracking-will-navigate>#SalesGrowth</a> <a class="link" href="https://www.linkedin.com/signup?session_redirect=https%3A%2F%2Fwww.linkedin.com%2Ffeed%2Fhashtag%2Fbrandengagement&trk=organization_guest_main-feed-card-text" target="_self" data-tracking-control-name="organization_guest_main-feed-card-text" data-tracking-will-navigate>#BrandEngagement</a> <a class="link" href="https://www.linkedin.com/signup?session_redirect=https%3A%2F%2Fwww.linkedin.com%2Ffeed%2Fhashtag%2Fmarketingresearch&trk=organization_guest_main-feed-card-text" target="_self" data-tracking-control-name="organization_guest_main-feed-card-text" data-tracking-will-navigate>#MarketingResearch</a></p>  </div>  <a href="https://www.linkedin.com/redir/redirect?url=https%3A%2F%2Fwww%2Eama%2Eorg%2F2022%2F10%2F04%2Ffrom-likes-shares-and-comments-to-sales-how-can-brands-use-social-media-to-stimulate-both-engagement-and-sales%2F&urlhash=hWKP&trk=organization_guest_main-feed-card_feed-article-content" target="_self" data-tracking-control-name="organization_guest_main-feed-card_feed-article-content" data-tracking-will-navigate class="flex flex-col feed-article-content" data-test-id="article-content"> <img alt="How to Convert Social Media Engagement into Revenue [Strategies]" class="lazy-load w-main-feed-card-media object-cover babybear:max-h-[400px]" data-delayed-url="https://media.licdn.com/dms/image/v2/D4E10AQHZ8RtJuUP16g/image-shrink_800/image-shrink_800/0/1732639508440?e=2147483647&v=beta&t=YVFv8m4uMw1eBcny8oXHKaskJmlKTPzCCyalyjDrmK8" data-ghost-classes="tw-feed-content-ghost-image" data-ghost-url="https://static.licdn.com/aero-v1/sc/h/42byfw7gh464l64dlwodbbdez">  <section class="flex justify-between article-content__header py-1"> <header> <h2 class="tw-feed-content-title" dir="ltr" data-test-id="article-content__title"> How to Convert Social Media Engagement into Revenue [Strategies] </h2> <h3 class="tw-feed-content-subtitle" data-test-id="article-content__subtitle"> https://www.ama.org </h3> </header>  </section> </a>   <code id="i18n_reaction_singular" style="display: none"></code> <code id="i18n_reactions_plural" style="display: none"></code> <div class="flex items-center font-sans text-sm babybear:text-xs main-feed-activity-card__social-actions"> <a href="https://www.linkedin.com/signup?session_redirect=https%3A%2F%2Fwww%2Elinkedin%2Ecom%2Fcompany%2Famerican-marketing-association&trk=organization_guest_main-feed-card_social-actions-reactions" target="_self" data-tracking-control-name="organization_guest_main-feed-card_social-actions-reactions" data-tracking-will-navigate class="flex items-center font-normal text-color-text-low-emphasis no-underline visited:text-color-text-low-emphasis my-1" aria-label="19 Reactions" data-separate-ctas="false" data-test-id="social-actions__reactions" data-id="social-actions__reactions" data-num-reactions="19" data-singular="%numReactions%" data-plural="%numReactions%" tabindex="0"> <img alt data-reaction-type="LIKE" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/9sun4diznbhgyelaeryxy75ur" height="16px" width="16px"> <img alt data-reaction-type="INTEREST" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/4v7dh2d6cuqm24mzps1pqzeqt" height="16px" width="16px"> <span aria-hidden="true" class="font-normal ml-0.5" data-test-id="social-actions__reaction-count"> 19 </span> </a> <code id="social-actions__reaction-image-APPRECIATION" style="display: none"></code>  <code id="social-actions__reaction-image-EMPATHY" style="display: none"></code> <code id="social-actions__reaction-image-ENTERTAINMENT" style="display: none"></code>  <code id="social-actions__reaction-image-INTEREST" style="display: none"></code> <code id="social-actions__reaction-image-LIKE" style="display: none"></code> <code id="social-actions__reaction-image-MAYBE" style="display: none"></code> <code id="social-actions__reaction-image-PRAISE" style="display: none"></code>  </div> <div class="social-action-bar border-t-1 border-solid border-color-border-faint min-h-[44px] items-center flex flex-wrap babybear:justify-around !m-0"> <a class="social-action-bar__button " href="https://www.linkedin.com/signup?session_redirect=https%3A%2F%2Fwww%2Elinkedin%2Ecom%2Fcompany%2Famerican-marketing-association&trk=organization_guest_main-feed-card_like-cta" data-tracking-control-name="organization_guest_main-feed-card_like-cta" data-tracking-will-navigate> <icon class="social-action-bar__icon " data-svg-class-name="social-action-bar__icon--svg " data-delayed-url="https://static.licdn.com/aero-v1/sc/h/70k0g8kmgdfjjymflqqzipzxj"> </icon> <span class="social-action-bar__button-text "> Like </span> </a> <a class="social-action-bar__button " href="https://www.linkedin.com/signup?session_redirect=https%3A%2F%2Fwww%2Elinkedin%2Ecom%2Fcompany%2Famerican-marketing-association&trk=organization_guest_main-feed-card_comment-cta" data-tracking-control-name="organization_guest_main-feed-card_comment-cta" data-tracking-will-navigate> <icon class="social-action-bar__icon " data-svg-class-name="social-action-bar__icon--svg " data-delayed-url="https://static.licdn.com/aero-v1/sc/h/4ol9mo4lxvobj5ww3va90wz1o"> </icon> <span class="social-action-bar__button-text "> Comment </span> </a> <a class="social-action-bar__button share-button" href="https://www.linkedin.com/signup?session_redirect=https%3A%2F%2Fwww%2Elinkedin%2Ecom%2Fcompany%2Famerican-marketing-association&trk=organization_guest_main-feed-card_share-cta" data-tracking-control-name="organization_guest_main-feed-card_share-cta" data-tracking-will-navigate> <icon class="social-action-bar__icon " data-svg-class-name="social-action-bar__icon--svg " data-delayed-url="https://static.licdn.com/aero-v1/sc/h/852gyy4s01pfis5qf9k99s6d2"> </icon> <span class="social-action-bar__button-text "> Share </span> </a>  </div>  </article> <code id="is-mobile" style="display: none"></code> </div> </li> <li class="mb-1"> <div data-id="entire-feed-card-link" class="relative"> <a class="main-feed-card__overlay-link absolute left-0 top-0 h-full w-full z-1 !border-0" href="https://www.linkedin.com/posts/american-marketing-association_ai-contentmarketing-activity-7267212770532626433-m1eK" data-id="main-feed-card__full-link" data-tracking-control-name="organization_guest_main-feed-card__full-link" data-tracking-will-navigate aria-label="Update 4"> </a> <article class="relative pt-1.5 px-2 pb-0 bg-color-background-container container-lined main-feed-activity-card papabear:max-w-[550px]" data-activity-urn="urn:li:activity:7267212770532626433" data-featured-activity-urn="urn:li:activity:7267212770532626433" data-attributed-urn="urn:li:share:7267212769240694788" data-id="main-feed-card">   <div class="flex items-center font-sans mb-1" data-test-id="main-feed-activity-card__entity-lockup"> <a href="https://www.linkedin.com/company/american-marketing-association?trk=organization_guest_main-feed-card_feed-actor-image" class="relative" data-tracking-control-name="organization_guest_main-feed-card_feed-actor-image" data-tracking-will-navigate> <img class="inline-block relative w-6 h-6 " data-delayed-url="https://media.licdn.com/dms/image/v2/C560BAQGCr5st4nQ-Mw/company-logo_100_100/company-logo_100_100/0/1631320306271?e=2147483647&v=beta&t=duPs-yO-LpM9_3ZmZU-ulfGd5Yw6t_-h2btK4wNhjOE" data-ghost-classes="bg-color-entity-ghost-background" data-ghost-url="https://static.licdn.com/aero-v1/sc/h/cs8pjfgyw96g44ln9r7tct85f" alt="View organization page for American Marketing Association, graphic">  </a> <div class="flex flex-col self-start min-w-0 ml-1 "> <div class="text-color-text "> <a class="text-sm link-styled no-underline leading-open" href="https://www.linkedin.com/company/american-marketing-association?trk=organization_guest_main-feed-card_feed-actor-name" data-tracking-control-name="organization_guest_main-feed-card_feed-actor-name" aria-label="View organization page for American Marketing Association" data-tracking-will-navigate> American Marketing Association </a>  </div> <p class="!text-xs text-color-text-low-emphasis leading-[1.33333] m-0 truncate">  333,793 followers </p> <span class="!text-xs text-color-text-low-emphasis leading-[1.33333] flex"> <time class="flex-none"> 17h  </time>  </span> </div>  </div> <div class="ellipsis-menu absolute right-0 top-0 !mr-0.5" data-test-id="main-feed-activity-card__ellipsis-menu"> <div class="collapsible-dropdown flex items-center relative hyphens-auto"> <button class="ellipsis-menu__trigger collapsible-dropdown__button btn-md btn-tertiary cursor-pointer !py-[6px] !px-1 flex items-center rounded-[50%] " aria-expanded="false" aria-label="Open menu" data-tracking-control-name="organization_guest_main-feed-card_ellipsis-menu-trigger" tabindex="0"> <icon class="ellipsis-menu__trigger-icon m-0 p-0 centered-icon" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/671xosfpvk4c0kqtyl87hashi"></icon> </button> <ul class="collapsible-dropdown__list hidden container-raised absolute w-auto overflow-y-auto flex-col items-stretch z-1 bottom-auto top-[100%]" role="menu" tabindex="-1"> <li class="ellipsis-menu__item border-t-1 border-solid border-color-border-low-emphasis first-of-type:border-none flex"> <a href="/uas/login?fromSignIn=true&session_redirect=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Famerican-marketing-association&trk=organization_guest_main-feed-card_ellipsis-menu-semaphore-sign-in-redirect&guestReportContentType=POST&_f=guest-reporting" data-tracking-control-name="organization_guest_main-feed-card_ellipsis-menu-semaphore-sign-in-redirect" data-tracking-will-navigate data-item-type="semaphore" data-semaphore-content-type="POST" data-semaphore-content-urn="urn:li:activity:7267212770532626433" data-semaphore-tracking-prefix="organization_guest_main-feed-card_ellipsis-menu-semaphore" data-is-logged-in="false" data-modal="semaphore__toggle" class="semaphore__toggle visited:text-color-text-secondary ellipsis-menu__semaphore ellipsis-menu__item-button flex items-center w-full p-1 cursor-pointer font-sans text-sm font-bold link-styled focus:link-styled link:no-underline active:bg-color-background-container-tint focus:bg-color-background-container-tint hover:bg-color-background-container-tint outline-offset-[-2px]">  <icon class="ellipsis-menu__item-icon text-color-text h-[24px] w-[24px] mr-1" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/iq0x9q37wj214o129ai1yjut"> </icon> Report this post </a>  </li>  </ul>  </div> </div> <div class="attributed-text-segment-list__container relative mt-1 mb-1.5 babybear:mt-0 babybear:mb-0.5"> <p class="attributed-text-segment-list__content text-color-text !text-sm whitespace-pre-wrap break-words " dir="ltr" data-test-id="main-feed-activity-card__commentary">Whether you’re a social media manager writing captions or a content manager writing articles and website copy, learning how to humanize AI content is critical to future-proofing your content strategy. Here are 7 tips on how to do it well from <a class="link" href="https://www.linkedin.com/company/hubspot?trk=organization_guest_main-feed-card-text" target="_self" data-tracking-control-name="organization_guest_main-feed-card-text" data-tracking-will-navigate>HubSpot</a>: 1. Add personal stories and insights. 2. Incorporate original, visual examples. 3. Edit into the first person. 4. Shift to an active voice. 5. Fact check everything. 6. Get more specific with your prompts. 7. Use an AI humanizing tool. Read the full article here ➡️ <a class="link" href="https://lnkd.in/geTwfeAq?trk=organization_guest_main-feed-card-text" target="_self" rel="nofollow" data-tracking-control-name="organization_guest_main-feed-card-text" data-tracking-will-navigate>https://lnkd.in/geTwfeAq</a> <a class="link" href="https://www.linkedin.com/signup?session_redirect=https%3A%2F%2Fwww.linkedin.com%2Ffeed%2Fhashtag%2Fai&trk=organization_guest_main-feed-card-text" target="_self" data-tracking-control-name="organization_guest_main-feed-card-text" data-tracking-will-navigate>#AI</a> <a class="link" href="https://www.linkedin.com/signup?session_redirect=https%3A%2F%2Fwww.linkedin.com%2Ffeed%2Fhashtag%2Fcontentmarketing&trk=organization_guest_main-feed-card-text" target="_self" data-tracking-control-name="organization_guest_main-feed-card-text" data-tracking-will-navigate>#ContentMarketing</a></p>  </div> <ul class="grid grid-cols-6 grid-rows-[60%_40%] w-main-feed-card-media feed-images-content list-none pl-0 " data-test-id="feed-images-content"> <li class="bg-color-background-container-tint text-[0px] col-span-full row-span-full " data-test-id="feed-images-content__list-item" data-position="0"> <img class="lazy-load w-full object-cover object-center h-full babybear:max-h-[400px]" data-delayed-url="https://media.licdn.com/dms/image/v2/D4E10AQGttoDNBS1y6w/image-shrink_1280/image-shrink_1280/0/1732638542298?e=2147483647&v=beta&t=MsvRq1EwzlUAJh82pTjJ3Tn3PeiPjK5DcAUlfUBNV0E" data-ghost-url="https://static.licdn.com/aero-v1/sc/h/921ynb2z53z33mhm3061qvjag" alt="No alternative text description for this image">  </li> </ul>    <code id="i18n_reaction_singular" style="display: none"></code> <code id="i18n_reactions_plural" style="display: none"></code> <div class="flex items-center font-sans text-sm babybear:text-xs main-feed-activity-card__social-actions"> <a href="https://www.linkedin.com/signup?session_redirect=https%3A%2F%2Fwww%2Elinkedin%2Ecom%2Fcompany%2Famerican-marketing-association&trk=organization_guest_main-feed-card_social-actions-reactions" target="_self" data-tracking-control-name="organization_guest_main-feed-card_social-actions-reactions" data-tracking-will-navigate class="flex items-center font-normal text-color-text-low-emphasis no-underline visited:text-color-text-low-emphasis my-1" aria-label="28 Reactions" data-separate-ctas="false" data-test-id="social-actions__reactions" data-id="social-actions__reactions" data-num-reactions="28" data-singular="%numReactions%" data-plural="%numReactions%" tabindex="0"> <img alt data-reaction-type="LIKE" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/9sun4diznbhgyelaeryxy75ur" height="16px" width="16px"> <img alt data-reaction-type="INTEREST" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/4v7dh2d6cuqm24mzps1pqzeqt" height="16px" width="16px"> <img alt data-reaction-type="APPRECIATION" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/cib97epu77mrzque5gqlzjgaw" height="16px" width="16px"> <span aria-hidden="true" class="font-normal ml-0.5" data-test-id="social-actions__reaction-count"> 28 </span> </a> <code id="social-actions__reaction-image-APPRECIATION" style="display: none"></code>  <code id="social-actions__reaction-image-EMPATHY" style="display: none"></code> <code id="social-actions__reaction-image-ENTERTAINMENT" style="display: none"></code>  <code id="social-actions__reaction-image-INTEREST" style="display: none"></code> <code id="social-actions__reaction-image-LIKE" style="display: none"></code> <code id="social-actions__reaction-image-MAYBE" style="display: none"></code> <code id="social-actions__reaction-image-PRAISE" style="display: none"></code>  <a href="https://www.linkedin.com/signup?session_redirect=https%3A%2F%2Fwww%2Elinkedin%2Ecom%2Fcompany%2Famerican-marketing-association&trk=organization_guest_main-feed-card_social-actions-comments" target="_self" data-tracking-control-name="organization_guest_main-feed-card_social-actions-comments" data-tracking-will-navigate class="flex items-center font-normal text-color-text-low-emphasis no-underline visited:text-color-text-low-emphasis before:middot my-1" data-separate-ctas="false" data-test-id="social-actions__comments" data-id="social-actions__comments" data-num-comments="2" data-singular="%numComments% Comment" data-plural="%numComments% Comments"> 2 Comments </a>  </div> <div class="social-action-bar border-t-1 border-solid border-color-border-faint min-h-[44px] items-center flex flex-wrap babybear:justify-around !m-0"> <a class="social-action-bar__button " href="https://www.linkedin.com/signup?session_redirect=https%3A%2F%2Fwww%2Elinkedin%2Ecom%2Fcompany%2Famerican-marketing-association&trk=organization_guest_main-feed-card_like-cta" data-tracking-control-name="organization_guest_main-feed-card_like-cta" data-tracking-will-navigate> <icon class="social-action-bar__icon " data-svg-class-name="social-action-bar__icon--svg " data-delayed-url="https://static.licdn.com/aero-v1/sc/h/70k0g8kmgdfjjymflqqzipzxj"> </icon> <span class="social-action-bar__button-text "> Like </span> </a> <a class="social-action-bar__button " href="https://www.linkedin.com/signup?session_redirect=https%3A%2F%2Fwww%2Elinkedin%2Ecom%2Fcompany%2Famerican-marketing-association&trk=organization_guest_main-feed-card_comment-cta" data-tracking-control-name="organization_guest_main-feed-card_comment-cta" data-tracking-will-navigate> <icon class="social-action-bar__icon " data-svg-class-name="social-action-bar__icon--svg " 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href="https://www.linkedin.com/posts/american-marketing-association_ad-ai-aiprompts-activity-7267169481989230592-37d-" data-id="main-feed-card__full-link" data-tracking-control-name="organization_guest_main-feed-card__full-link" data-tracking-will-navigate aria-label="Update 5"> </a> <article class="relative pt-1.5 px-2 pb-0 bg-color-background-container container-lined main-feed-activity-card papabear:max-w-[550px]" data-activity-urn="urn:li:activity:7267169481989230592" data-featured-activity-urn="urn:li:activity:7267169481989230592" data-attributed-urn="urn:li:share:7267169480781320192" data-id="main-feed-card">   <div class="flex items-center font-sans mb-1" data-test-id="main-feed-activity-card__entity-lockup"> <a href="https://www.linkedin.com/company/american-marketing-association?trk=organization_guest_main-feed-card_feed-actor-image" class="relative" data-tracking-control-name="organization_guest_main-feed-card_feed-actor-image" data-tracking-will-navigate> <img class="inline-block relative w-6 h-6 " data-delayed-url="https://media.licdn.com/dms/image/v2/C560BAQGCr5st4nQ-Mw/company-logo_100_100/company-logo_100_100/0/1631320306271?e=2147483647&v=beta&t=duPs-yO-LpM9_3ZmZU-ulfGd5Yw6t_-h2btK4wNhjOE" data-ghost-classes="bg-color-entity-ghost-background" data-ghost-url="https://static.licdn.com/aero-v1/sc/h/cs8pjfgyw96g44ln9r7tct85f" alt="View organization page for American Marketing Association, graphic">  </a> <div class="flex flex-col self-start min-w-0 ml-1 "> <div class="text-color-text "> <a class="text-sm link-styled no-underline leading-open" href="https://www.linkedin.com/company/american-marketing-association?trk=organization_guest_main-feed-card_feed-actor-name" data-tracking-control-name="organization_guest_main-feed-card_feed-actor-name" aria-label="View organization page for American Marketing Association" data-tracking-will-navigate> American Marketing Association </a>  </div> <p class="!text-xs text-color-text-low-emphasis leading-[1.33333] m-0 truncate">  333,793 followers </p> <span class="!text-xs text-color-text-low-emphasis leading-[1.33333] flex"> <time class="flex-none"> 20h  </time>  </span> </div>  </div> <div class="ellipsis-menu absolute right-0 top-0 !mr-0.5" data-test-id="main-feed-activity-card__ellipsis-menu"> <div class="collapsible-dropdown flex items-center relative hyphens-auto"> <button class="ellipsis-menu__trigger collapsible-dropdown__button btn-md btn-tertiary cursor-pointer !py-[6px] !px-1 flex items-center rounded-[50%] " aria-expanded="false" aria-label="Open menu" data-tracking-control-name="organization_guest_main-feed-card_ellipsis-menu-trigger" tabindex="0"> <icon class="ellipsis-menu__trigger-icon m-0 p-0 centered-icon" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/671xosfpvk4c0kqtyl87hashi"></icon> </button> <ul class="collapsible-dropdown__list hidden container-raised absolute w-auto overflow-y-auto flex-col items-stretch z-1 bottom-auto top-[100%]" role="menu" 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campaigns—plus insights into the top CRM for small businesses ➡️ <a class="link" href="https://bit.ly/3ZgRUYA?trk=organization_guest_main-feed-card-text" target="_self" rel="nofollow" data-tracking-control-name="organization_guest_main-feed-card-text" data-tracking-will-navigate>https://bit.ly/3ZgRUYA</a> <a class="link" href="https://www.linkedin.com/signup?session_redirect=https%3A%2F%2Fwww.linkedin.com%2Ffeed%2Fhashtag%2Fad&trk=organization_guest_main-feed-card-text" target="_self" data-tracking-control-name="organization_guest_main-feed-card-text" data-tracking-will-navigate>#Ad</a> <a class="link" href="https://www.linkedin.com/signup?session_redirect=https%3A%2F%2Fwww.linkedin.com%2Ffeed%2Fhashtag%2Fai&trk=organization_guest_main-feed-card-text" target="_self" data-tracking-control-name="organization_guest_main-feed-card-text" data-tracking-will-navigate>#AI</a> <a class="link" href="https://www.linkedin.com/signup?session_redirect=https%3A%2F%2Fwww.linkedin.com%2Ffeed%2Fhashtag%2Faiprompts&trk=organization_guest_main-feed-card-text" target="_self" data-tracking-control-name="organization_guest_main-feed-card-text" data-tracking-will-navigate>#AIPrompts</a> </p>  </div> <ul class="grid grid-cols-6 grid-rows-[60%_40%] w-main-feed-card-media feed-images-content list-none pl-0 " data-test-id="feed-images-content"> <li class="bg-color-background-container-tint text-[0px] col-span-full row-span-full " data-test-id="feed-images-content__list-item" data-position="0"> <img class="lazy-load w-full object-cover object-center h-full babybear:max-h-[400px]" data-delayed-url="https://media.licdn.com/dms/image/v2/D4E10AQEdbklYY13jyA/image-shrink_1280/image-shrink_1280/0/1732628221734?e=2147483647&v=beta&t=3CqywKpUDHpXkvD8_zULtiwp98CJuJwGtkbVL5YfYF8" data-ghost-url="https://static.licdn.com/aero-v1/sc/h/921ynb2z53z33mhm3061qvjag" alt="No alternative text description for 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href="https://www.linkedin.com/posts/american-marketing-association_a-marketers-thanksgiving-dinner-activity-7266892161873240066-jaG1" data-id="main-feed-card__full-link" data-tracking-control-name="organization_guest_main-feed-card__full-link" data-tracking-will-navigate aria-label="Update 6"> </a> <article class="relative pt-1.5 px-2 pb-0 bg-color-background-container container-lined main-feed-activity-card papabear:max-w-[550px]" data-activity-urn="urn:li:activity:7266892161873240066" data-featured-activity-urn="urn:li:activity:7266892161873240066" data-attributed-urn="urn:li:ugcPost:7266886026332180480" data-id="main-feed-card">   <div class="flex items-center font-sans mb-1" data-test-id="main-feed-activity-card__entity-lockup"> <a href="https://www.linkedin.com/company/american-marketing-association?trk=organization_guest_main-feed-card_feed-actor-image" class="relative" data-tracking-control-name="organization_guest_main-feed-card_feed-actor-image" data-tracking-will-navigate> <img class="inline-block relative w-6 h-6 " data-delayed-url="https://media.licdn.com/dms/image/v2/C560BAQGCr5st4nQ-Mw/company-logo_100_100/company-logo_100_100/0/1631320306271?e=2147483647&v=beta&t=duPs-yO-LpM9_3ZmZU-ulfGd5Yw6t_-h2btK4wNhjOE" data-ghost-classes="bg-color-entity-ghost-background" data-ghost-url="https://static.licdn.com/aero-v1/sc/h/cs8pjfgyw96g44ln9r7tct85f" alt="View organization page for American Marketing Association, graphic">  </a> <div class="flex flex-col self-start min-w-0 ml-1 "> <div class="text-color-text "> <a class="text-sm link-styled no-underline leading-open" href="https://www.linkedin.com/company/american-marketing-association?trk=organization_guest_main-feed-card_feed-actor-name" data-tracking-control-name="organization_guest_main-feed-card_feed-actor-name" aria-label="View organization page for American Marketing Association" data-tracking-will-navigate> American Marketing Association </a>  </div> <p class="!text-xs text-color-text-low-emphasis leading-[1.33333] m-0 truncate">  333,793 followers </p> <span class="!text-xs text-color-text-low-emphasis leading-[1.33333] flex"> <time class="flex-none"> 1d  </time>  </span> </div>  </div> <div class="ellipsis-menu absolute right-0 top-0 !mr-0.5" data-test-id="main-feed-activity-card__ellipsis-menu"> <div class="collapsible-dropdown flex items-center relative hyphens-auto"> <button class="ellipsis-menu__trigger collapsible-dropdown__button btn-md btn-tertiary cursor-pointer !py-[6px] !px-1 flex items-center rounded-[50%] " aria-expanded="false" aria-label="Open menu" data-tracking-control-name="organization_guest_main-feed-card_ellipsis-menu-trigger" tabindex="0"> <icon class="ellipsis-menu__trigger-icon m-0 p-0 centered-icon" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/671xosfpvk4c0kqtyl87hashi"></icon> </button> <ul class="collapsible-dropdown__list hidden container-raised absolute w-auto overflow-y-auto flex-col items-stretch z-1 bottom-auto top-[100%]" role="menu" tabindex="-1"> <li class="ellipsis-menu__item border-t-1 border-solid border-color-border-low-emphasis first-of-type:border-none flex"> <a href="/uas/login?fromSignIn=true&session_redirect=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Famerican-marketing-association&trk=organization_guest_main-feed-card_ellipsis-menu-semaphore-sign-in-redirect&guestReportContentType=POST&_f=guest-reporting" data-tracking-control-name="organization_guest_main-feed-card_ellipsis-menu-semaphore-sign-in-redirect" data-tracking-will-navigate data-item-type="semaphore" data-semaphore-content-type="POST" data-semaphore-content-urn="urn:li:activity:7266892161873240066" data-semaphore-tracking-prefix="organization_guest_main-feed-card_ellipsis-menu-semaphore" data-is-logged-in="false" data-modal="semaphore__toggle" class="semaphore__toggle visited:text-color-text-secondary ellipsis-menu__semaphore ellipsis-menu__item-button flex items-center w-full p-1 cursor-pointer font-sans text-sm font-bold link-styled focus:link-styled link:no-underline active:bg-color-background-container-tint focus:bg-color-background-container-tint hover:bg-color-background-container-tint outline-offset-[-2px]">  <icon class="ellipsis-menu__item-icon text-color-text h-[24px] w-[24px] mr-1" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/iq0x9q37wj214o129ai1yjut"> </icon> Report this post </a>  </li>  </ul>  </div> </div> <div class="attributed-text-segment-list__container relative mt-1 mb-1.5 babybear:mt-0 babybear:mb-0.5"> <p class="attributed-text-segment-list__content text-color-text !text-sm whitespace-pre-wrap break-words " dir="ltr" data-test-id="main-feed-activity-card__commentary">Just like a perfect feast, a successful marketing plan is all about balance—strong strategy, fresh ideas, and the right ingredients to bring it all together. What’s on your marketing menu this season? 🦃✨ <a class="link" href="https://www.linkedin.com/signup?session_redirect=https%3A%2F%2Fwww.linkedin.com%2Ffeed%2Fhashtag%2Fthanksgiving&trk=organization_guest_main-feed-card-text" target="_self" data-tracking-control-name="organization_guest_main-feed-card-text" data-tracking-will-navigate>#Thanksgiving</a> <a class="link" href="https://www.linkedin.com/signup?session_redirect=https%3A%2F%2Fwww.linkedin.com%2Ffeed%2Fhashtag%2Fmarketingstrategy&trk=organization_guest_main-feed-card-text" target="_self" data-tracking-control-name="organization_guest_main-feed-card-text" data-tracking-will-navigate>#MarketingStrategy</a></p>  </div> <iframe class="h-[293px] w-main-feed-card-media" allowfullscreen frameborder="0" data-id="feed-paginated-document-content" data-delayed-url="https://media.licdn.com/embeds/native-document.html" data-native-document-config="{"action":"init","a11y":{"pagination":{"paginationValue":"Current page","paginationLength":"Total pages"},"sidepanelLeft":{"navButton":"Go to previous page of document"},"sidepanelRight":{"navButton":"Go to next page of document"},"topbar":{"cancelButton":"Exit full screen","downloadButton":"Download document"},"toolbarA11y":{"fullscreenOnButtonA11yControlText":"Enter full screen. 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href="https://www.linkedin.com/signup?session_redirect=https%3A%2F%2Fwww%2Elinkedin%2Ecom%2Fcompany%2Famerican-marketing-association&trk=organization_guest_main-feed-card_social-actions-reactions" target="_self" data-tracking-control-name="organization_guest_main-feed-card_social-actions-reactions" data-tracking-will-navigate class="flex items-center font-normal text-color-text-low-emphasis no-underline visited:text-color-text-low-emphasis my-1" aria-label="164 Reactions" data-separate-ctas="false" data-test-id="social-actions__reactions" data-id="social-actions__reactions" data-num-reactions="164" data-singular="%numReactions%" data-plural="%numReactions%" tabindex="0"> <img alt data-reaction-type="LIKE" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/9sun4diznbhgyelaeryxy75ur" height="16px" width="16px"> <img alt data-reaction-type="EMPATHY" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/37hg81qnm85dsy5mbqfifg9qs" height="16px" width="16px"> <img alt data-reaction-type="PRAISE" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/cjrxeu0ese8oxe32kiom8kzoh" height="16px" width="16px"> <span aria-hidden="true" class="font-normal ml-0.5" data-test-id="social-actions__reaction-count"> 164 </span> </a> <code id="social-actions__reaction-image-APPRECIATION" style="display: none"></code>  <code id="social-actions__reaction-image-EMPATHY" style="display: none"></code> <code id="social-actions__reaction-image-ENTERTAINMENT" style="display: none"></code>  <code id="social-actions__reaction-image-INTEREST" style="display: none"></code> <code id="social-actions__reaction-image-LIKE" style="display: none"></code> <code id="social-actions__reaction-image-MAYBE" style="display: none"></code> <code id="social-actions__reaction-image-PRAISE" style="display: none"></code>  <a href="https://www.linkedin.com/signup?session_redirect=https%3A%2F%2Fwww%2Elinkedin%2Ecom%2Fcompany%2Famerican-marketing-association&trk=organization_guest_main-feed-card_social-actions-comments" target="_self" data-tracking-control-name="organization_guest_main-feed-card_social-actions-comments" data-tracking-will-navigate class="flex items-center font-normal text-color-text-low-emphasis no-underline visited:text-color-text-low-emphasis before:middot my-1" data-separate-ctas="false" data-test-id="social-actions__comments" data-id="social-actions__comments" data-num-comments="5" data-singular="%numComments% Comment" data-plural="%numComments% Comments"> 5 Comments </a>  </div> <div class="social-action-bar border-t-1 border-solid border-color-border-faint min-h-[44px] items-center flex flex-wrap babybear:justify-around !m-0"> <a class="social-action-bar__button " href="https://www.linkedin.com/signup?session_redirect=https%3A%2F%2Fwww%2Elinkedin%2Ecom%2Fcompany%2Famerican-marketing-association&trk=organization_guest_main-feed-card_like-cta" data-tracking-control-name="organization_guest_main-feed-card_like-cta" data-tracking-will-navigate> <icon class="social-action-bar__icon " data-svg-class-name="social-action-bar__icon--svg " data-delayed-url="https://static.licdn.com/aero-v1/sc/h/70k0g8kmgdfjjymflqqzipzxj"> </icon> <span class="social-action-bar__button-text "> Like </span> </a> <a class="social-action-bar__button " href="https://www.linkedin.com/signup?session_redirect=https%3A%2F%2Fwww%2Elinkedin%2Ecom%2Fcompany%2Famerican-marketing-association&trk=organization_guest_main-feed-card_comment-cta" data-tracking-control-name="organization_guest_main-feed-card_comment-cta" data-tracking-will-navigate> <icon class="social-action-bar__icon " data-svg-class-name="social-action-bar__icon--svg " data-delayed-url="https://static.licdn.com/aero-v1/sc/h/4ol9mo4lxvobj5ww3va90wz1o"> </icon> <span class="social-action-bar__button-text "> Comment </span> </a> <a class="social-action-bar__button share-button" href="https://www.linkedin.com/signup?session_redirect=https%3A%2F%2Fwww%2Elinkedin%2Ecom%2Fcompany%2Famerican-marketing-association&trk=organization_guest_main-feed-card_share-cta" data-tracking-control-name="organization_guest_main-feed-card_share-cta" data-tracking-will-navigate> <icon class="social-action-bar__icon " data-svg-class-name="social-action-bar__icon--svg " data-delayed-url="https://static.licdn.com/aero-v1/sc/h/852gyy4s01pfis5qf9k99s6d2"> </icon> <span class="social-action-bar__button-text "> Share </span> </a>  </div>  </article> <code id="is-mobile" style="display: none"></code> </div> </li> <li class="mb-1"> <div data-id="entire-feed-card-link" class="relative"> <a class="main-feed-card__overlay-link absolute left-0 top-0 h-full w-full z-1 !border-0" href="https://www.linkedin.com/posts/american-marketing-association_ad-data-research-activity-7266850883039121408-OhV1" data-id="main-feed-card__full-link" data-tracking-control-name="organization_guest_main-feed-card__full-link" data-tracking-will-navigate aria-label="Update 7"> </a> <article class="relative pt-1.5 px-2 pb-0 bg-color-background-container container-lined main-feed-activity-card papabear:max-w-[550px]" data-activity-urn="urn:li:activity:7266850883039121408" data-featured-activity-urn="urn:li:activity:7266850883039121408" data-attributed-urn="urn:li:share:7266850881512345600" data-id="main-feed-card">   <div class="flex items-center font-sans mb-1" data-test-id="main-feed-activity-card__entity-lockup"> <a href="https://www.linkedin.com/company/american-marketing-association?trk=organization_guest_main-feed-card_feed-actor-image" class="relative" data-tracking-control-name="organization_guest_main-feed-card_feed-actor-image" data-tracking-will-navigate> <img class="inline-block relative w-6 h-6 " data-delayed-url="https://media.licdn.com/dms/image/v2/C560BAQGCr5st4nQ-Mw/company-logo_100_100/company-logo_100_100/0/1631320306271?e=2147483647&v=beta&t=duPs-yO-LpM9_3ZmZU-ulfGd5Yw6t_-h2btK4wNhjOE" data-ghost-classes="bg-color-entity-ghost-background" data-ghost-url="https://static.licdn.com/aero-v1/sc/h/cs8pjfgyw96g44ln9r7tct85f" alt="View organization page for American Marketing Association, graphic">  </a> <div class="flex flex-col self-start min-w-0 ml-1 "> <div class="text-color-text "> <a class="text-sm link-styled no-underline leading-open" href="https://www.linkedin.com/company/american-marketing-association?trk=organization_guest_main-feed-card_feed-actor-name" data-tracking-control-name="organization_guest_main-feed-card_feed-actor-name" aria-label="View organization page for American Marketing Association" data-tracking-will-navigate> American Marketing Association </a>  </div> <p class="!text-xs text-color-text-low-emphasis leading-[1.33333] m-0 truncate">  333,793 followers </p> <span class="!text-xs text-color-text-low-emphasis leading-[1.33333] flex"> <time class="flex-none"> 1d  </time>  </span> </div>  </div> <div class="ellipsis-menu absolute right-0 top-0 !mr-0.5" data-test-id="main-feed-activity-card__ellipsis-menu"> <div class="collapsible-dropdown flex items-center relative hyphens-auto"> <button class="ellipsis-menu__trigger collapsible-dropdown__button btn-md btn-tertiary cursor-pointer !py-[6px] !px-1 flex items-center rounded-[50%] " aria-expanded="false" aria-label="Open menu" data-tracking-control-name="organization_guest_main-feed-card_ellipsis-menu-trigger" tabindex="0"> <icon class="ellipsis-menu__trigger-icon m-0 p-0 centered-icon" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/671xosfpvk4c0kqtyl87hashi"></icon> </button> <ul class="collapsible-dropdown__list hidden container-raised absolute w-auto overflow-y-auto flex-col items-stretch z-1 bottom-auto top-[100%]" role="menu" tabindex="-1"> <li class="ellipsis-menu__item border-t-1 border-solid border-color-border-low-emphasis first-of-type:border-none flex"> <a href="/uas/login?fromSignIn=true&session_redirect=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Famerican-marketing-association&trk=organization_guest_main-feed-card_ellipsis-menu-semaphore-sign-in-redirect&guestReportContentType=POST&_f=guest-reporting" data-tracking-control-name="organization_guest_main-feed-card_ellipsis-menu-semaphore-sign-in-redirect" data-tracking-will-navigate data-item-type="semaphore" data-semaphore-content-type="POST" data-semaphore-content-urn="urn:li:activity:7266850883039121408" data-semaphore-tracking-prefix="organization_guest_main-feed-card_ellipsis-menu-semaphore" data-is-logged-in="false" data-modal="semaphore__toggle" class="semaphore__toggle visited:text-color-text-secondary ellipsis-menu__semaphore ellipsis-menu__item-button flex items-center w-full p-1 cursor-pointer font-sans text-sm font-bold link-styled focus:link-styled link:no-underline active:bg-color-background-container-tint focus:bg-color-background-container-tint hover:bg-color-background-container-tint outline-offset-[-2px]">  <icon class="ellipsis-menu__item-icon text-color-text h-[24px] w-[24px] mr-1" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/iq0x9q37wj214o129ai1yjut"> </icon> Report this post </a>  </li>  </ul>  </div> </div> <div class="attributed-text-segment-list__container relative mt-1 mb-1.5 babybear:mt-0 babybear:mb-0.5"> <p class="attributed-text-segment-list__content text-color-text !text-sm whitespace-pre-wrap break-words " dir="ltr" data-test-id="main-feed-activity-card__commentary">Dive into the transformative power of synthetic data with <a class="link" href="https://nz.linkedin.com/company/yabble-software?trk=organization_guest_main-feed-card-text" target="_self" data-tracking-control-name="organization_guest_main-feed-card-text" data-tracking-will-navigate>Yabble™</a>’s guide, Synthetic Data in the Real World of Research. Take a look at how synthetic data is different, how it’s being validated, and how it is and should be used as a strategic tool designed to bridge significant gaps in the traditional research process 👉 <a class="link" href="https://bit.ly/4fZAMw0?trk=organization_guest_main-feed-card-text" target="_self" rel="nofollow" data-tracking-control-name="organization_guest_main-feed-card-text" data-tracking-will-navigate>https://bit.ly/4fZAMw0</a> <a class="link" href="https://www.linkedin.com/signup?session_redirect=https%3A%2F%2Fwww.linkedin.com%2Ffeed%2Fhashtag%2Fad&trk=organization_guest_main-feed-card-text" target="_self" data-tracking-control-name="organization_guest_main-feed-card-text" data-tracking-will-navigate>#Ad</a> <a class="link" href="https://www.linkedin.com/signup?session_redirect=https%3A%2F%2Fwww.linkedin.com%2Ffeed%2Fhashtag%2Fdata&trk=organization_guest_main-feed-card-text" target="_self" data-tracking-control-name="organization_guest_main-feed-card-text" data-tracking-will-navigate>#Data</a> <a class="link" href="https://www.linkedin.com/signup?session_redirect=https%3A%2F%2Fwww.linkedin.com%2Ffeed%2Fhashtag%2Fresearch&trk=organization_guest_main-feed-card-text" target="_self" data-tracking-control-name="organization_guest_main-feed-card-text" data-tracking-will-navigate>#Research</a></p>  </div> <ul class="grid grid-cols-6 grid-rows-[60%_40%] w-main-feed-card-media feed-images-content list-none pl-0 " data-test-id="feed-images-content"> <li class="bg-color-background-container-tint text-[0px] col-span-full row-span-full " data-test-id="feed-images-content__list-item" data-position="0"> <img class="lazy-load w-full object-cover object-center h-full babybear:max-h-[400px]" data-delayed-url="https://media.licdn.com/dms/image/v2/D4E10AQEYELpk54dUJg/image-shrink_1280/image-shrink_1280/0/1732552261608?e=2147483647&v=beta&t=GRVG0ZozmFo13q9NkHuZyeNHMAxbM1CYxEyDiIfULrQ" data-ghost-url="https://static.licdn.com/aero-v1/sc/h/921ynb2z53z33mhm3061qvjag" alt="No alternative text description for this image">  </li> </ul>    <code id="i18n_reaction_singular" style="display: none"></code> <code id="i18n_reactions_plural" style="display: none"></code> <div class="flex items-center font-sans text-sm babybear:text-xs main-feed-activity-card__social-actions"> <a href="https://www.linkedin.com/signup?session_redirect=https%3A%2F%2Fwww%2Elinkedin%2Ecom%2Fcompany%2Famerican-marketing-association&trk=organization_guest_main-feed-card_social-actions-reactions" target="_self" data-tracking-control-name="organization_guest_main-feed-card_social-actions-reactions" data-tracking-will-navigate class="flex items-center font-normal text-color-text-low-emphasis no-underline visited:text-color-text-low-emphasis my-1" aria-label="4 Reactions" data-separate-ctas="false" data-test-id="social-actions__reactions" data-id="social-actions__reactions" data-num-reactions="4" data-singular="%numReactions%" data-plural="%numReactions%" tabindex="0"> <img alt data-reaction-type="LIKE" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/9sun4diznbhgyelaeryxy75ur" height="16px" width="16px"> <img alt data-reaction-type="PRAISE" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/cjrxeu0ese8oxe32kiom8kzoh" height="16px" width="16px"> <span aria-hidden="true" class="font-normal ml-0.5" data-test-id="social-actions__reaction-count"> 4 </span> </a> <code id="social-actions__reaction-image-APPRECIATION" style="display: none"></code>  <code id="social-actions__reaction-image-EMPATHY" style="display: none"></code> <code id="social-actions__reaction-image-ENTERTAINMENT" style="display: none"></code>  <code id="social-actions__reaction-image-INTEREST" style="display: none"></code> <code id="social-actions__reaction-image-LIKE" style="display: none"></code> <code id="social-actions__reaction-image-MAYBE" style="display: none"></code> <code id="social-actions__reaction-image-PRAISE" style="display: none"></code>  </div> <div class="social-action-bar border-t-1 border-solid border-color-border-faint min-h-[44px] items-center flex flex-wrap babybear:justify-around !m-0"> <a class="social-action-bar__button " href="https://www.linkedin.com/signup?session_redirect=https%3A%2F%2Fwww%2Elinkedin%2Ecom%2Fcompany%2Famerican-marketing-association&trk=organization_guest_main-feed-card_like-cta" data-tracking-control-name="organization_guest_main-feed-card_like-cta" data-tracking-will-navigate> <icon class="social-action-bar__icon " data-svg-class-name="social-action-bar__icon--svg " data-delayed-url="https://static.licdn.com/aero-v1/sc/h/70k0g8kmgdfjjymflqqzipzxj"> </icon> <span class="social-action-bar__button-text "> Like </span> </a> <a class="social-action-bar__button " href="https://www.linkedin.com/signup?session_redirect=https%3A%2F%2Fwww%2Elinkedin%2Ecom%2Fcompany%2Famerican-marketing-association&trk=organization_guest_main-feed-card_comment-cta" data-tracking-control-name="organization_guest_main-feed-card_comment-cta" data-tracking-will-navigate> <icon class="social-action-bar__icon " data-svg-class-name="social-action-bar__icon--svg " data-delayed-url="https://static.licdn.com/aero-v1/sc/h/4ol9mo4lxvobj5ww3va90wz1o"> </icon> <span class="social-action-bar__button-text "> Comment </span> </a> <a class="social-action-bar__button share-button" href="https://www.linkedin.com/signup?session_redirect=https%3A%2F%2Fwww%2Elinkedin%2Ecom%2Fcompany%2Famerican-marketing-association&trk=organization_guest_main-feed-card_share-cta" data-tracking-control-name="organization_guest_main-feed-card_share-cta" data-tracking-will-navigate> <icon class="social-action-bar__icon " data-svg-class-name="social-action-bar__icon--svg " data-delayed-url="https://static.licdn.com/aero-v1/sc/h/852gyy4s01pfis5qf9k99s6d2"> </icon> <span class="social-action-bar__button-text "> Share </span> </a>  </div>  </article> <code id="is-mobile" style="display: none"></code> </div> </li> <li class="mb-1"> <div data-id="entire-feed-card-link" class="relative"> <a class="main-feed-card__overlay-link absolute left-0 top-0 h-full w-full z-1 !border-0" href="https://www.linkedin.com/posts/american-marketing-association_using-edutainment-on-social-media-platforms-activity-7266835576576741377-hoO7" data-id="main-feed-card__full-link" data-tracking-control-name="organization_guest_main-feed-card__full-link" data-tracking-will-navigate aria-label="Update 8"> </a> <article class="relative pt-1.5 px-2 pb-0 bg-color-background-container container-lined main-feed-activity-card papabear:max-w-[550px]" data-activity-urn="urn:li:activity:7266835576576741377" data-featured-activity-urn="urn:li:activity:7266835576576741377" data-attributed-urn="urn:li:share:7266835550152675330" data-id="main-feed-card">   <div class="flex items-center font-sans mb-1" data-test-id="main-feed-activity-card__entity-lockup"> <a href="https://www.linkedin.com/company/american-marketing-association?trk=organization_guest_main-feed-card_feed-actor-image" class="relative" data-tracking-control-name="organization_guest_main-feed-card_feed-actor-image" data-tracking-will-navigate> <img class="inline-block relative w-6 h-6 " data-delayed-url="https://media.licdn.com/dms/image/v2/C560BAQGCr5st4nQ-Mw/company-logo_100_100/company-logo_100_100/0/1631320306271?e=2147483647&v=beta&t=duPs-yO-LpM9_3ZmZU-ulfGd5Yw6t_-h2btK4wNhjOE" data-ghost-classes="bg-color-entity-ghost-background" data-ghost-url="https://static.licdn.com/aero-v1/sc/h/cs8pjfgyw96g44ln9r7tct85f" alt="View organization page for American Marketing Association, graphic">  </a> <div class="flex flex-col self-start min-w-0 ml-1 "> <div class="text-color-text "> <a class="text-sm link-styled no-underline leading-open" href="https://www.linkedin.com/company/american-marketing-association?trk=organization_guest_main-feed-card_feed-actor-name" data-tracking-control-name="organization_guest_main-feed-card_feed-actor-name" aria-label="View organization page for American Marketing Association" data-tracking-will-navigate> American Marketing Association </a>  </div> <p class="!text-xs text-color-text-low-emphasis leading-[1.33333] m-0 truncate">  333,793 followers </p> <span class="!text-xs text-color-text-low-emphasis leading-[1.33333] flex"> <time class="flex-none"> 1d <span aria-hidden="true" class="text-color-text-low-emphasis before:middot"></span> <span> Edited </span> </time>  </span> </div>  </div> <div class="ellipsis-menu absolute right-0 top-0 !mr-0.5" data-test-id="main-feed-activity-card__ellipsis-menu"> <div class="collapsible-dropdown flex items-center relative hyphens-auto"> <button class="ellipsis-menu__trigger collapsible-dropdown__button btn-md btn-tertiary cursor-pointer !py-[6px] !px-1 flex items-center rounded-[50%] " aria-expanded="false" aria-label="Open menu" data-tracking-control-name="organization_guest_main-feed-card_ellipsis-menu-trigger" tabindex="0"> <icon class="ellipsis-menu__trigger-icon m-0 p-0 centered-icon" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/671xosfpvk4c0kqtyl87hashi"></icon> </button> <ul class="collapsible-dropdown__list hidden container-raised absolute w-auto overflow-y-auto flex-col items-stretch z-1 bottom-auto top-[100%]" role="menu" tabindex="-1"> <li class="ellipsis-menu__item border-t-1 border-solid border-color-border-low-emphasis first-of-type:border-none flex"> <a href="/uas/login?fromSignIn=true&session_redirect=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Famerican-marketing-association&trk=organization_guest_main-feed-card_ellipsis-menu-semaphore-sign-in-redirect&guestReportContentType=POST&_f=guest-reporting" data-tracking-control-name="organization_guest_main-feed-card_ellipsis-menu-semaphore-sign-in-redirect" data-tracking-will-navigate data-item-type="semaphore" data-semaphore-content-type="POST" data-semaphore-content-urn="urn:li:activity:7266835576576741377" data-semaphore-tracking-prefix="organization_guest_main-feed-card_ellipsis-menu-semaphore" data-is-logged-in="false" data-modal="semaphore__toggle" class="semaphore__toggle visited:text-color-text-secondary ellipsis-menu__semaphore ellipsis-menu__item-button flex items-center w-full p-1 cursor-pointer font-sans text-sm font-bold link-styled focus:link-styled link:no-underline active:bg-color-background-container-tint focus:bg-color-background-container-tint hover:bg-color-background-container-tint outline-offset-[-2px]">  <icon class="ellipsis-menu__item-icon text-color-text h-[24px] w-[24px] mr-1" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/iq0x9q37wj214o129ai1yjut"> </icon> Report this post </a>  </li>  </ul>  </div> </div> <div class="attributed-text-segment-list__container relative mt-1 mb-1.5 babybear:mt-0 babybear:mb-0.5"> <p class="attributed-text-segment-list__content text-color-text !text-sm whitespace-pre-wrap break-words " dir="ltr" data-test-id="main-feed-activity-card__commentary">Using edutainment on social media platforms is a powerful way to connect with audiences and deliver meaningful information. By seamlessly blending education and entertainment, you can build your community while highlighting your product and services, ultimately creating increased revenue. The most engaging content types on LinkedIn include text posts, static images, short-form video and user-generated content. Read more from <a class="link" href="https://www.linkedin.com/company/sprout-social-inc-?trk=organization_guest_main-feed-card-text" target="_self" data-tracking-control-name="organization_guest_main-feed-card-text" data-tracking-will-navigate>Sprout Social, Inc.</a>: <a class="link" href="https://lnkd.in/eR42FRhA?trk=organization_guest_main-feed-card-text" target="_self" rel="nofollow" data-tracking-control-name="organization_guest_main-feed-card-text" data-tracking-will-navigate>https://lnkd.in/eR42FRhA</a></p>  </div> <ul class="grid grid-cols-6 grid-rows-[60%_40%] w-main-feed-card-media feed-images-content list-none pl-0 " data-test-id="feed-images-content"> <li class="bg-color-background-container-tint text-[0px] col-span-full row-span-full " data-test-id="feed-images-content__list-item" data-position="0"> <img class="lazy-load w-full object-cover object-center h-full babybear:max-h-[400px]" data-delayed-url="https://media.licdn.com/dms/image/v2/D4E10AQFimAwU3MhUbg/image-shrink_1280/image-shrink_1280/0/1732548606668?e=2147483647&v=beta&t=UUoSLz55-govS5AkO9sjSgeuVed_DyKZtsW1jCBW4us" data-ghost-url="https://static.licdn.com/aero-v1/sc/h/921ynb2z53z33mhm3061qvjag" alt="No alternative text description for this image">  </li> </ul>    <code id="i18n_reaction_singular" style="display: none"></code> <code id="i18n_reactions_plural" style="display: none"></code> <div class="flex items-center font-sans text-sm babybear:text-xs main-feed-activity-card__social-actions"> <a href="https://www.linkedin.com/signup?session_redirect=https%3A%2F%2Fwww%2Elinkedin%2Ecom%2Fcompany%2Famerican-marketing-association&trk=organization_guest_main-feed-card_social-actions-reactions" target="_self" data-tracking-control-name="organization_guest_main-feed-card_social-actions-reactions" data-tracking-will-navigate class="flex items-center font-normal text-color-text-low-emphasis no-underline visited:text-color-text-low-emphasis my-1" aria-label="15 Reactions" data-separate-ctas="false" data-test-id="social-actions__reactions" data-id="social-actions__reactions" data-num-reactions="15" data-singular="%numReactions%" data-plural="%numReactions%" tabindex="0"> <img alt data-reaction-type="LIKE" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/9sun4diznbhgyelaeryxy75ur" height="16px" width="16px"> <img alt data-reaction-type="EMPATHY" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/37hg81qnm85dsy5mbqfifg9qs" height="16px" width="16px"> <img alt data-reaction-type="INTEREST" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/4v7dh2d6cuqm24mzps1pqzeqt" height="16px" width="16px"> <span aria-hidden="true" class="font-normal ml-0.5" data-test-id="social-actions__reaction-count"> 15 </span> </a> <code id="social-actions__reaction-image-APPRECIATION" style="display: none"></code>  <code id="social-actions__reaction-image-EMPATHY" style="display: none"></code> <code id="social-actions__reaction-image-ENTERTAINMENT" style="display: none"></code>  <code id="social-actions__reaction-image-INTEREST" style="display: none"></code> <code id="social-actions__reaction-image-LIKE" style="display: none"></code> <code id="social-actions__reaction-image-MAYBE" style="display: none"></code> <code id="social-actions__reaction-image-PRAISE" style="display: none"></code>  </div> <div class="social-action-bar border-t-1 border-solid border-color-border-faint min-h-[44px] items-center flex flex-wrap babybear:justify-around !m-0"> <a class="social-action-bar__button " href="https://www.linkedin.com/signup?session_redirect=https%3A%2F%2Fwww%2Elinkedin%2Ecom%2Fcompany%2Famerican-marketing-association&trk=organization_guest_main-feed-card_like-cta" data-tracking-control-name="organization_guest_main-feed-card_like-cta" data-tracking-will-navigate> <icon class="social-action-bar__icon " data-svg-class-name="social-action-bar__icon--svg " data-delayed-url="https://static.licdn.com/aero-v1/sc/h/70k0g8kmgdfjjymflqqzipzxj"> </icon> <span class="social-action-bar__button-text "> Like </span> </a> <a class="social-action-bar__button " href="https://www.linkedin.com/signup?session_redirect=https%3A%2F%2Fwww%2Elinkedin%2Ecom%2Fcompany%2Famerican-marketing-association&trk=organization_guest_main-feed-card_comment-cta" data-tracking-control-name="organization_guest_main-feed-card_comment-cta" data-tracking-will-navigate> <icon class="social-action-bar__icon " data-svg-class-name="social-action-bar__icon--svg " data-delayed-url="https://static.licdn.com/aero-v1/sc/h/4ol9mo4lxvobj5ww3va90wz1o"> </icon> <span class="social-action-bar__button-text "> Comment </span> </a> <a class="social-action-bar__button share-button" href="https://www.linkedin.com/signup?session_redirect=https%3A%2F%2Fwww%2Elinkedin%2Ecom%2Fcompany%2Famerican-marketing-association&trk=organization_guest_main-feed-card_share-cta" data-tracking-control-name="organization_guest_main-feed-card_share-cta" data-tracking-will-navigate> <icon class="social-action-bar__icon " data-svg-class-name="social-action-bar__icon--svg " data-delayed-url="https://static.licdn.com/aero-v1/sc/h/852gyy4s01pfis5qf9k99s6d2"> </icon> <span class="social-action-bar__button-text "> Share </span> </a>  </div>  </article> <code id="is-mobile" style="display: none"></code> </div> </li> <li class="mb-1"> <div data-id="entire-feed-card-link" class="relative"> <a class="main-feed-card__overlay-link absolute left-0 top-0 h-full w-full z-1 !border-0" href="https://www.linkedin.com/posts/american-marketing-association_struggling-with-your-content-strategy-youre-activity-7266658360094085120-GLyK" data-id="main-feed-card__full-link" data-tracking-control-name="organization_guest_main-feed-card__full-link" data-tracking-will-navigate aria-label="Update 9"> </a> <article class="relative pt-1.5 px-2 pb-0 bg-color-background-container container-lined main-feed-activity-card papabear:max-w-[550px]" data-activity-urn="urn:li:activity:7266658360094085120" data-featured-activity-urn="urn:li:activity:7266658360094085120" data-attributed-urn="urn:li:ugcPost:7266658359326527488" data-id="main-feed-card">   <div class="flex items-center font-sans mb-1" data-test-id="main-feed-activity-card__entity-lockup"> <a href="https://www.linkedin.com/company/american-marketing-association?trk=organization_guest_main-feed-card_feed-actor-image" class="relative" data-tracking-control-name="organization_guest_main-feed-card_feed-actor-image" data-tracking-will-navigate> <img class="inline-block relative w-6 h-6 " data-delayed-url="https://media.licdn.com/dms/image/v2/C560BAQGCr5st4nQ-Mw/company-logo_100_100/company-logo_100_100/0/1631320306271?e=2147483647&v=beta&t=duPs-yO-LpM9_3ZmZU-ulfGd5Yw6t_-h2btK4wNhjOE" data-ghost-classes="bg-color-entity-ghost-background" data-ghost-url="https://static.licdn.com/aero-v1/sc/h/cs8pjfgyw96g44ln9r7tct85f" alt="View organization page for American Marketing Association, graphic">  </a> <div class="flex flex-col self-start min-w-0 ml-1 "> <div class="text-color-text "> <a class="text-sm link-styled no-underline leading-open" href="https://www.linkedin.com/company/american-marketing-association?trk=organization_guest_main-feed-card_feed-actor-name" data-tracking-control-name="organization_guest_main-feed-card_feed-actor-name" aria-label="View organization page for American Marketing Association" data-tracking-will-navigate> American Marketing Association </a>  </div> <p class="!text-xs text-color-text-low-emphasis leading-[1.33333] m-0 truncate">  333,793 followers </p> <span class="!text-xs text-color-text-low-emphasis leading-[1.33333] flex"> <time class="flex-none"> 2d  </time>  </span> </div>  </div> <div class="ellipsis-menu absolute right-0 top-0 !mr-0.5" data-test-id="main-feed-activity-card__ellipsis-menu"> <div class="collapsible-dropdown flex items-center relative hyphens-auto"> <button 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data-tracking-control-name="organization_guest_main-feed-card_ellipsis-menu-semaphore-sign-in-redirect" data-tracking-will-navigate data-item-type="semaphore" data-semaphore-content-type="POST" data-semaphore-content-urn="urn:li:activity:7266658360094085120" data-semaphore-tracking-prefix="organization_guest_main-feed-card_ellipsis-menu-semaphore" data-is-logged-in="false" data-modal="semaphore__toggle" class="semaphore__toggle visited:text-color-text-secondary ellipsis-menu__semaphore ellipsis-menu__item-button flex items-center w-full p-1 cursor-pointer font-sans text-sm font-bold link-styled focus:link-styled link:no-underline active:bg-color-background-container-tint focus:bg-color-background-container-tint hover:bg-color-background-container-tint outline-offset-[-2px]">  <icon class="ellipsis-menu__item-icon text-color-text h-[24px] w-[24px] mr-1" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/iq0x9q37wj214o129ai1yjut"> </icon> Report this post </a>  </li>  </ul>  </div> </div> <div class="attributed-text-segment-list__container relative mt-1 mb-1.5 babybear:mt-0 babybear:mb-0.5"> <p class="attributed-text-segment-list__content text-color-text !text-sm whitespace-pre-wrap break-words " dir="ltr" data-test-id="main-feed-activity-card__commentary">Struggling with your content strategy? You're not alone! Whether it's aligning content with business goals or maintaining consistency across channels, every marketer faces challenges. Join us for the AMA Virtual Training: Streamline Your Content Planning Strategy on December 11, 2024 from 10:00 AM - 12:00 PM CT! Learn actionable strategies and insights to overcome your biggest content planning hurdles ➡️ <a class="link" href="https://lnkd.in/eMccUnqG?trk=organization_guest_main-feed-card-text" target="_self" rel="nofollow" data-tracking-control-name="organization_guest_main-feed-card-text" data-tracking-will-navigate>https://lnkd.in/eMccUnqG</a></p>  </div> <div class="no-underline hover:no-underline flex flex-col px-1.5 py-2 !bg-color-background-container container-lined feed-unsupported-content" data-tracking-client-ingraph> <p class="text-color-text font-bold">This content isn’t available here</p> <p class="text-color-text-low-emphasis text-sm">Access this content and more in the LinkedIn app</p> <button class="btn-sm btn-secondary-emphasis flex flex-1 justify-center items-center my-1"> <icon class="h-2 w-2 mr-0.5" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/3xw398gsdnirt7gex7gym73g6"></icon> Download the app </button> </div>   <code id="i18n_reaction_singular" style="display: none"></code> <code id="i18n_reactions_plural" style="display: none"></code> <div class="flex items-center font-sans text-sm babybear:text-xs main-feed-activity-card__social-actions"> <a href="https://www.linkedin.com/signup?session_redirect=https%3A%2F%2Fwww%2Elinkedin%2Ecom%2Fcompany%2Famerican-marketing-association&trk=organization_guest_main-feed-card_social-actions-reactions" target="_self" data-tracking-control-name="organization_guest_main-feed-card_social-actions-reactions" data-tracking-will-navigate class="flex items-center font-normal text-color-text-low-emphasis no-underline visited:text-color-text-low-emphasis my-1" aria-label="17 Reactions" data-separate-ctas="false" data-test-id="social-actions__reactions" data-id="social-actions__reactions" data-num-reactions="17" data-singular="%numReactions%" data-plural="%numReactions%" tabindex="0"> <img alt data-reaction-type="LIKE" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/9sun4diznbhgyelaeryxy75ur" height="16px" width="16px"> <img alt data-reaction-type="EMPATHY" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/37hg81qnm85dsy5mbqfifg9qs" height="16px" width="16px"> <img alt data-reaction-type="INTEREST" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/4v7dh2d6cuqm24mzps1pqzeqt" height="16px" width="16px"> <span aria-hidden="true" class="font-normal ml-0.5" data-test-id="social-actions__reaction-count"> 17 </span> </a> <code id="social-actions__reaction-image-APPRECIATION" style="display: none"></code>  <code id="social-actions__reaction-image-EMPATHY" style="display: none"></code> <code id="social-actions__reaction-image-ENTERTAINMENT" style="display: none"></code>  <code id="social-actions__reaction-image-INTEREST" style="display: none"></code> <code id="social-actions__reaction-image-LIKE" style="display: none"></code> <code id="social-actions__reaction-image-MAYBE" style="display: none"></code> <code id="social-actions__reaction-image-PRAISE" style="display: none"></code>  <a href="https://www.linkedin.com/signup?session_redirect=https%3A%2F%2Fwww%2Elinkedin%2Ecom%2Fcompany%2Famerican-marketing-association&trk=organization_guest_main-feed-card_social-actions-comments" target="_self" data-tracking-control-name="organization_guest_main-feed-card_social-actions-comments" data-tracking-will-navigate class="flex items-center font-normal text-color-text-low-emphasis no-underline visited:text-color-text-low-emphasis before:middot my-1" data-separate-ctas="false" data-test-id="social-actions__comments" data-id="social-actions__comments" data-num-comments="1" data-singular="%numComments% Comment" data-plural="%numComments% Comments"> 1 Comment </a>  </div> <div class="social-action-bar border-t-1 border-solid border-color-border-faint min-h-[44px] items-center flex flex-wrap babybear:justify-around !m-0"> <a class="social-action-bar__button " href="https://www.linkedin.com/signup?session_redirect=https%3A%2F%2Fwww%2Elinkedin%2Ecom%2Fcompany%2Famerican-marketing-association&trk=organization_guest_main-feed-card_like-cta" data-tracking-control-name="organization_guest_main-feed-card_like-cta" data-tracking-will-navigate> <icon class="social-action-bar__icon " data-svg-class-name="social-action-bar__icon--svg " data-delayed-url="https://static.licdn.com/aero-v1/sc/h/70k0g8kmgdfjjymflqqzipzxj"> </icon> <span class="social-action-bar__button-text "> Like </span> </a> <a class="social-action-bar__button " href="https://www.linkedin.com/signup?session_redirect=https%3A%2F%2Fwww%2Elinkedin%2Ecom%2Fcompany%2Famerican-marketing-association&trk=organization_guest_main-feed-card_comment-cta" data-tracking-control-name="organization_guest_main-feed-card_comment-cta" data-tracking-will-navigate> <icon class="social-action-bar__icon " data-svg-class-name="social-action-bar__icon--svg " data-delayed-url="https://static.licdn.com/aero-v1/sc/h/4ol9mo4lxvobj5ww3va90wz1o"> </icon> <span class="social-action-bar__button-text "> Comment </span> </a> <a class="social-action-bar__button share-button" href="https://www.linkedin.com/signup?session_redirect=https%3A%2F%2Fwww%2Elinkedin%2Ecom%2Fcompany%2Famerican-marketing-association&trk=organization_guest_main-feed-card_share-cta" data-tracking-control-name="organization_guest_main-feed-card_share-cta" data-tracking-will-navigate> <icon class="social-action-bar__icon " data-svg-class-name="social-action-bar__icon--svg " data-delayed-url="https://static.licdn.com/aero-v1/sc/h/852gyy4s01pfis5qf9k99s6d2"> </icon> <span class="social-action-bar__button-text "> Share </span> </a>  </div>  </article> <code id="is-mobile" style="display: none"></code> </div> </li> <li class="mb-1"> <div data-id="entire-feed-card-link" class="relative"> <a class="main-feed-card__overlay-link absolute left-0 top-0 h-full w-full z-1 !border-0" href="https://www.linkedin.com/posts/american-marketing-association_the-ambassador-effect-companies-can-increase-activity-7266091877966266370-T40O" data-id="main-feed-card__full-link" data-tracking-control-name="organization_guest_main-feed-card__full-link" data-tracking-will-navigate aria-label="Update 10"> </a> <article class="relative pt-1.5 px-2 pb-0 bg-color-background-container container-lined main-feed-activity-card papabear:max-w-[550px]" data-activity-urn="urn:li:activity:7266091877966266370" data-featured-activity-urn="urn:li:activity:7266091877966266370" data-attributed-urn="urn:li:share:7265774364107718657" data-id="main-feed-card">   <div class="flex items-center font-sans mb-1" data-test-id="main-feed-activity-card__entity-lockup"> <a href="https://www.linkedin.com/company/american-marketing-association?trk=organization_guest_main-feed-card_feed-actor-image" class="relative" data-tracking-control-name="organization_guest_main-feed-card_feed-actor-image" data-tracking-will-navigate> <img class="inline-block relative w-6 h-6 " data-delayed-url="https://media.licdn.com/dms/image/v2/C560BAQGCr5st4nQ-Mw/company-logo_100_100/company-logo_100_100/0/1631320306271?e=2147483647&v=beta&t=duPs-yO-LpM9_3ZmZU-ulfGd5Yw6t_-h2btK4wNhjOE" data-ghost-classes="bg-color-entity-ghost-background" data-ghost-url="https://static.licdn.com/aero-v1/sc/h/cs8pjfgyw96g44ln9r7tct85f" alt="View organization page for American Marketing Association, graphic">  </a> <div class="flex flex-col self-start min-w-0 ml-1 "> <div class="text-color-text "> <a class="text-sm link-styled no-underline leading-open" href="https://www.linkedin.com/company/american-marketing-association?trk=organization_guest_main-feed-card_feed-actor-name" data-tracking-control-name="organization_guest_main-feed-card_feed-actor-name" aria-label="View organization page for American Marketing Association" data-tracking-will-navigate> American Marketing Association </a>  </div> <p class="!text-xs text-color-text-low-emphasis leading-[1.33333] m-0 truncate">  333,793 followers </p> <span class="!text-xs text-color-text-low-emphasis leading-[1.33333] flex"> <time class="flex-none"> 3d  </time>  </span> </div>  </div> <div class="ellipsis-menu absolute right-0 top-0 !mr-0.5" data-test-id="main-feed-activity-card__ellipsis-menu"> <div class="collapsible-dropdown flex items-center relative hyphens-auto"> <button class="ellipsis-menu__trigger collapsible-dropdown__button btn-md btn-tertiary cursor-pointer !py-[6px] !px-1 flex items-center rounded-[50%] " aria-expanded="false" aria-label="Open menu" data-tracking-control-name="organization_guest_main-feed-card_ellipsis-menu-trigger" tabindex="0"> <icon class="ellipsis-menu__trigger-icon m-0 p-0 centered-icon" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/671xosfpvk4c0kqtyl87hashi"></icon> </button> <ul class="collapsible-dropdown__list hidden container-raised absolute w-auto overflow-y-auto flex-col items-stretch z-1 bottom-auto top-[100%]" role="menu" tabindex="-1"> <li class="ellipsis-menu__item border-t-1 border-solid border-color-border-low-emphasis first-of-type:border-none flex"> <a href="/uas/login?fromSignIn=true&session_redirect=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Famerican-marketing-association&trk=organization_guest_main-feed-card_ellipsis-menu-semaphore-sign-in-redirect&guestReportContentType=POST&_f=guest-reporting" data-tracking-control-name="organization_guest_main-feed-card_ellipsis-menu-semaphore-sign-in-redirect" data-tracking-will-navigate data-item-type="semaphore" data-semaphore-content-type="POST" data-semaphore-content-urn="urn:li:activity:7266091877966266370" data-semaphore-tracking-prefix="organization_guest_main-feed-card_ellipsis-menu-semaphore" data-is-logged-in="false" data-modal="semaphore__toggle" class="semaphore__toggle visited:text-color-text-secondary ellipsis-menu__semaphore ellipsis-menu__item-button flex items-center w-full p-1 cursor-pointer font-sans text-sm font-bold link-styled focus:link-styled link:no-underline active:bg-color-background-container-tint focus:bg-color-background-container-tint hover:bg-color-background-container-tint outline-offset-[-2px]">  <icon class="ellipsis-menu__item-icon text-color-text h-[24px] w-[24px] mr-1" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/iq0x9q37wj214o129ai1yjut"> </icon> Report this post </a>  </li>  </ul>  </div> </div>  <article aria-label="Reshared post" class="relative pt-1.5 px-2 pb-1 mb-1 babybear:pt-0.5 babybear:pb-0 babybear:mb-0 container-lined bg-color-background-container feed-reshare-content" data-test-id="feed-reshare-content" data-attributed-urn="urn:li:share:7246888391596740610" data-activity-urn="urn:li:activity:7246888394620903424" tabindex="0"> <div class="flex items-center font-sans" data-test-id="feed-reshare-content__entity-lockup"> <a href="https://www.linkedin.com/company/ama-journal-of-marketing?trk=organization_guest_main-feed-card_reshare_feed-actor-image" target="_self" class="relative" data-tracking-control-name="organization_guest_main-feed-card_reshare_feed-actor-image" data-tracking-will-navigate> <img class="inline-block relative w-6 h-6 " data-delayed-url="https://media.licdn.com/dms/image/v2/C4D0BAQGRvIos5vLTbg/company-logo_100_100/company-logo_100_100/0/1630545444626/ama_journal_of_marketing_logo?e=2147483647&v=beta&t=Xx5NT2YHdUQwz3RPuztwRns7BHZ0z01Gsxbi876l2QQ" data-ghost-classes="bg-color-entity-ghost-background" data-ghost-url="https://static.licdn.com/aero-v1/sc/h/cs8pjfgyw96g44ln9r7tct85f" alt="View organization page for Journal of Marketing, graphic">  </a> <div class="flex flex-col self-start min-w-0 ml-1 "> <div class="text-color-text "> <a class="text-sm link-styled no-underline leading-open" href="https://www.linkedin.com/company/ama-journal-of-marketing?trk=organization_guest_main-feed-card_reshare_feed-actor-name" target="_self" data-tracking-control-name="organization_guest_main-feed-card_reshare_feed-actor-name" aria-label="View organization page for Journal of Marketing" data-tracking-will-navigate> Journal of Marketing </a>  </div> <p class="!text-xs text-color-text-low-emphasis leading-[1.33333] m-0 truncate">  37,631 followers </p> <span class="!text-xs text-color-text-low-emphasis leading-[1.33333] flex"> <time class="flex-none"> 1mo  </time>  </span> </div>  </div> <div class="attributed-text-segment-list__container relative mt-1 mb-1.5 babybear:mt-0 babybear:mb-0.5"> <p class="attributed-text-segment-list__content text-color-text !text-sm whitespace-pre-wrap break-words " dir="ltr" data-test-id="feed-reshare-content__commentary">Companies and organizations committed to <a class="link" href="https://www.linkedin.com/signup?session_redirect=https%3A%2F%2Fwww.linkedin.com%2Ffeed%2Fhashtag%2Fsustainability&trk=organization_guest_main-feed-card_reshare-text" target="_self" data-tracking-control-name="organization_guest_main-feed-card_reshare-text" data-tracking-will-navigate>#sustainability</a> should consider a simple and cost-effective strategy examined in a new Journal of Marketing study: ambassador programs. What is a "prosocial ambassador?" 👇 Consumers take on an ambassador role when they: (a) personally commit to a prosocial behavior (for example, using a reusable shopping bag) and (b) interpersonally promote that behavior (for example, encouraging another person to also use a reusable shopping bag). The study finds that consumers are more likely to engage in prosocial behaviors after taking on a prosocial ambassador role. For instance, grocery customers who adopted the ambassador role were more likely to use a reusable shopping bag than those who only personally committed to the prosocial behavior. An organization only needs to encourage the ambassador to involve one other person to have this effect. The ambassador effect seems to be versatile for small and large organizations and for-profit and not-for-profit/consumer advocacy organizations. Moreover, ambassadorship programs can be implemented in a variety of ways and do not incur much cost. Finally, this work suggests that ambassadorship behaviors have the potential to impact consumers over extended periods of time. By <a class="link" href="https://www.linkedin.com/in/corinne-michele-kelley-hassler-10aa0b52?trk=organization_guest_main-feed-card_reshare-text" target="_self" data-tracking-control-name="organization_guest_main-feed-card_reshare-text" data-tracking-will-navigate>Corinne Michele Kelley Hassler</a>, Martin Mende, <a class="link" href="https://www.linkedin.com/in/maura-l-scott?trk=organization_guest_main-feed-card_reshare-text" target="_self" data-tracking-control-name="organization_guest_main-feed-card_reshare-text" data-tracking-will-navigate>Maura L. Scott</a>, and Lisa Bolton <a class="link" href="https://www.linkedin.com/signup?session_redirect=https%3A%2F%2Fwww.linkedin.com%2Ffeed%2Fhashtag%2Fambassadorprograms&trk=organization_guest_main-feed-card_reshare-text" target="_self" data-tracking-control-name="organization_guest_main-feed-card_reshare-text" data-tracking-will-navigate>#ambassadorprograms</a> <a class="link" href="https://www.linkedin.com/signup?session_redirect=https%3A%2F%2Fwww.linkedin.com%2Ffeed%2Fhashtag%2Fprosocial&trk=organization_guest_main-feed-card_reshare-text" target="_self" data-tracking-control-name="organization_guest_main-feed-card_reshare-text" data-tracking-will-navigate>#prosocial</a> <a class="link" href="https://www.linkedin.com/signup?session_redirect=https%3A%2F%2Fwww.linkedin.com%2Ffeed%2Fhashtag%2Fconsumerbehavior&trk=organization_guest_main-feed-card_reshare-text" target="_self" data-tracking-control-name="organization_guest_main-feed-card_reshare-text" data-tracking-will-navigate>#consumerbehavior</a> <a class="link" href="https://www.linkedin.com/signup?session_redirect=https%3A%2F%2Fwww.linkedin.com%2Ffeed%2Fhashtag%2Fmarketingforabetterworld&trk=organization_guest_main-feed-card_reshare-text" target="_self" data-tracking-control-name="organization_guest_main-feed-card_reshare-text" data-tracking-will-navigate>#marketingforabetterworld</a></p>  </div>  <a href="https://www.linkedin.com/redir/redirect?url=https%3A%2F%2Fwww%2Eama%2Eorg%2F2024%2F10%2F01%2Fthe-ambassador-effect-companies-can-increase-sustainable-behavior-by-urging-consumers-to-become-prosocial-ambassadors%2F&urlhash=NxdC&trk=organization_guest_main-feed-card_reshare_feed-article-content" target="_self" data-tracking-control-name="organization_guest_main-feed-card_reshare_feed-article-content" data-tracking-will-navigate class="flex flex-col feed-article-content" data-test-id="article-content"> <img alt="The Ambassador Effect: Companies Can Increase Sustainable Behavior by Urging Consumers to Become Prosocial Ambassadors" class="lazy-load w-main-feed-card-media object-cover babybear:max-h-[400px]" data-delayed-url="https://media.licdn.com/dms/image/sync/v2/D5627AQH2haPayCjVKA/articleshare-shrink_800/articleshare-shrink_800/0/1728934236134?e=2147483647&v=beta&t=5Fn7Ye-tAuAG_xdYL5PO20vf7ejh1wmvuumB25qKmnU" data-ghost-classes="tw-feed-content-ghost-image" data-ghost-url="https://static.licdn.com/aero-v1/sc/h/42byfw7gh464l64dlwodbbdez">  <section class="flex justify-between article-content__header py-1"> <header> <h2 class="tw-feed-content-title" dir="ltr" data-test-id="article-content__title"> The Ambassador Effect: Companies Can Increase Sustainable Behavior by Urging Consumers to Become Prosocial Ambassadors </h2> <h3 class="tw-feed-content-subtitle" data-test-id="article-content__subtitle"> https://www.ama.org </h3> </header>  </section> </a> </article>   <code id="i18n_reaction_singular" style="display: none"></code> <code id="i18n_reactions_plural" 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data-tracking-control-name="organization_guest-browse_jobs_show_more"> Show more jobs like this <icon class="show-more-less__button--chevron show-more-less-button-icon" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/cyolgscd0imw2ldqppkrb84vo"></icon> </button> <button class="show-more-less__button show-more-less__less-button show-more-less-button show-more-less__button--hide" aria-expanded="false" data-tracking-control-name="organization_guest-browse_jobs_show_more"> Show fewer jobs like this <icon class="show-more-less__button--chevron show-more-less-button-icon" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/4chtt12k98xwnba1nimld2oyg"></icon> </button> </div> </div> </section>   </section> </main> <div class="pre-footer "> <section class="mt-2 papabear:pl-1 papabear:mx-auto papabear:max-w-screen-content-max-w mamabear:px-2 babybear:pt-2 babybear:px-2" data-js-module-id="more-searches" data-test-id="more-searches"> <section class="tw-expandable-linkster" 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href="https://www.linkedin.com/jobs/marketing-specialist-jobs?trk=organization_guest_linkster_link" data-js-module-id="link-column-link" data-tracking-control-name="organization_guest_linkster_link" data-tracking-will-navigate> Marketing Specialist jobs </a> </li> <li class="tw-link-column-item"> <a class="link tw-linkster-link" href="https://www.linkedin.com/jobs/marketing-manager-jobs?trk=organization_guest_linkster_link" data-js-module-id="link-column-link" data-tracking-control-name="organization_guest_linkster_link" data-tracking-will-navigate> Marketing Manager jobs </a> </li> <li class="tw-link-column-item"> <a class="link tw-linkster-link" href="https://www.linkedin.com/jobs/user-interface-engineer-jobs?trk=organization_guest_linkster_link" data-js-module-id="link-column-link" data-tracking-control-name="organization_guest_linkster_link" data-tracking-will-navigate> User Interface Engineer jobs </a> </li> <li class="tw-link-column-item"> <a class="link tw-linkster-link" 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href="https://www.linkedin.com/jobs/chief-marketing-officer-jobs?trk=organization_guest_linkster_link" data-js-module-id="link-column-link" data-tracking-control-name="organization_guest_linkster_link" data-tracking-will-navigate> Chief Marketing Officer jobs </a> </li> <li class="tw-link-column-item"> <a class="link tw-linkster-link" href="https://www.linkedin.com/jobs/communications-associate-jobs?trk=organization_guest_linkster_link" data-js-module-id="link-column-link" data-tracking-control-name="organization_guest_linkster_link" data-tracking-will-navigate> Communications Associate jobs </a> </li> <li class="tw-link-column-item"> <a class="link tw-linkster-link" href="https://www.linkedin.com/jobs/marketing-intern-jobs?trk=organization_guest_linkster_link" data-js-module-id="link-column-link" data-tracking-control-name="organization_guest_linkster_link" data-tracking-will-navigate> Marketing Intern jobs </a> </li> <li class="tw-link-column-item"> <a class="link tw-linkster-link" href="https://www.linkedin.com/jobs/spanish-interpreter-jobs?trk=organization_guest_linkster_link" data-js-module-id="link-column-link" data-tracking-control-name="organization_guest_linkster_link" data-tracking-will-navigate> Spanish Interpreter jobs </a> </li> <li class="tw-link-column-item"> <a class="link tw-linkster-link" href="https://www.linkedin.com/jobs/procurement-specialist-jobs?trk=organization_guest_linkster_link" data-js-module-id="link-column-link" data-tracking-control-name="organization_guest_linkster_link" data-tracking-will-navigate> Procurement Specialist jobs </a> </li> <li class="tw-link-column-item"> <a class="link tw-linkster-link" href="https://www.linkedin.com/jobs/marketing-associate-jobs?trk=organization_guest_linkster_link" data-js-module-id="link-column-link" data-tracking-control-name="organization_guest_linkster_link" data-tracking-will-navigate> Marketing Associate jobs </a> </li> <li class="tw-link-column-item"> <a class="link tw-linkster-link" href="https://www.linkedin.com/jobs/director-of-sales-marketing-jobs?trk=organization_guest_linkster_link" data-js-module-id="link-column-link" data-tracking-control-name="organization_guest_linkster_link" data-tracking-will-navigate> Director of Sales Marketing jobs </a> </li> <li class="tw-link-column-item"> <a class="link tw-linkster-link" href="https://www.linkedin.com/jobs/vice-president-jobs?trk=organization_guest_linkster_link" data-js-module-id="link-column-link" data-tracking-control-name="organization_guest_linkster_link" data-tracking-will-navigate> Vice President jobs </a> </li> <li class="tw-link-column-item"> <a class="link tw-linkster-link" href="https://www.linkedin.com/jobs/intern-jobs?trk=organization_guest_linkster_link" data-js-module-id="link-column-link" data-tracking-control-name="organization_guest_linkster_link" data-tracking-will-navigate> Intern jobs </a> </li> <li class="tw-link-column-item"> <a class="link tw-linkster-link" href="https://www.linkedin.com/jobs/education-assistant-jobs?trk=organization_guest_linkster_link" data-js-module-id="link-column-link" data-tracking-control-name="organization_guest_linkster_link" data-tracking-will-navigate> Education Assistant jobs </a> </li> <li class="tw-link-column-item"> <a class="link tw-linkster-link" href="https://www.linkedin.com/jobs/director-jobs?trk=organization_guest_linkster_link" data-js-module-id="link-column-link" data-tracking-control-name="organization_guest_linkster_link" data-tracking-will-navigate> Director jobs </a> </li> <li class="tw-link-column-item"> <a class="link tw-linkster-link" href="https://www.linkedin.com/jobs/javascript-developer-jobs?trk=organization_guest_linkster_link" data-js-module-id="link-column-link" data-tracking-control-name="organization_guest_linkster_link" data-tracking-will-navigate> Javascript Developer jobs </a> </li> <li class="tw-link-column-item"> <a class="link tw-linkster-link" href="https://www.linkedin.com/jobs/sales-trainer-jobs?trk=organization_guest_linkster_link" data-js-module-id="link-column-link" data-tracking-control-name="organization_guest_linkster_link" data-tracking-will-navigate> Sales Trainer jobs </a> </li> </ul>  </div> <div class="flex-1 w-1/2 pt-2 pr-4 pb-4 pl-0 babybear:pb-2 babybear:w-full babybear:border-b-1 babybear:border-solid babybear:border-color-border-low-emphasis babybear:last:border-b-0">  <ul class="my-1"> <li class="tw-link-column-item"> <a class="link tw-linkster-link" href="https://www.linkedin.com/jobs/account-manager-jobs?trk=organization_guest_linkster_link" data-js-module-id="link-column-link" data-tracking-control-name="organization_guest_linkster_link" data-tracking-will-navigate> Account Manager jobs </a> </li> <li class="tw-link-column-item"> <a class="link tw-linkster-link" href="https://www.linkedin.com/jobs/marketing-director-jobs?trk=organization_guest_linkster_link" data-js-module-id="link-column-link" data-tracking-control-name="organization_guest_linkster_link" data-tracking-will-navigate> Marketing Director jobs </a> </li> <li class="tw-link-column-item"> <a class="link tw-linkster-link" href="https://www.linkedin.com/jobs/product-manager-jobs?trk=organization_guest_linkster_link" data-js-module-id="link-column-link" data-tracking-control-name="organization_guest_linkster_link" data-tracking-will-navigate> Product Manager jobs </a> </li> <li class="tw-link-column-item"> <a class="link tw-linkster-link" href="https://www.linkedin.com/jobs/publishing-assistant-jobs?trk=organization_guest_linkster_link" data-js-module-id="link-column-link" data-tracking-control-name="organization_guest_linkster_link" data-tracking-will-navigate> Publishing Assistant jobs </a> </li> <li class="tw-link-column-item"> <a class="link tw-linkster-link" href="https://www.linkedin.com/jobs/sales-manager-jobs?trk=organization_guest_linkster_link" data-js-module-id="link-column-link" 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href="https://www.linkedin.com/jobs/project-management-specialist-jobs?trk=organization_guest_linkster_link" data-js-module-id="link-column-link" data-tracking-control-name="organization_guest_linkster_link" data-tracking-will-navigate> Project Management Specialist jobs </a> </li> <li class="tw-link-column-item"> <a class="link tw-linkster-link" href="https://www.linkedin.com/jobs/curator-jobs?trk=organization_guest_linkster_link" data-js-module-id="link-column-link" data-tracking-control-name="organization_guest_linkster_link" data-tracking-will-navigate> Curator jobs </a> </li> <li class="tw-link-column-item"> <a class="link tw-linkster-link" href="https://www.linkedin.com/jobs/marketing-strategist-jobs?trk=organization_guest_linkster_link" data-js-module-id="link-column-link" data-tracking-control-name="organization_guest_linkster_link" data-tracking-will-navigate> Marketing Strategist jobs </a> </li> <li class="tw-link-column-item"> <a class="link tw-linkster-link" href="https://www.linkedin.com/jobs/marketing-assistant-jobs?trk=organization_guest_linkster_link" data-js-module-id="link-column-link" data-tracking-control-name="organization_guest_linkster_link" data-tracking-will-navigate> Marketing Assistant jobs </a> </li> <li class="tw-link-column-item"> <a class="link tw-linkster-link" href="https://www.linkedin.com/jobs/marketing-coordinator-jobs?trk=organization_guest_linkster_link" data-js-module-id="link-column-link" data-tracking-control-name="organization_guest_linkster_link" data-tracking-will-navigate> Marketing Coordinator jobs </a> </li> <li class="tw-link-column-item"> <a class="link tw-linkster-link" href="https://www.linkedin.com/jobs/manager-jobs?trk=organization_guest_linkster_link" data-js-module-id="link-column-link" data-tracking-control-name="organization_guest_linkster_link" data-tracking-will-navigate> Manager jobs </a> </li> <li class="tw-link-column-item"> <a class="link tw-linkster-link" href="https://www.linkedin.com/jobs/project-manager-jobs?trk=organization_guest_linkster_link" data-js-module-id="link-column-link" data-tracking-control-name="organization_guest_linkster_link" data-tracking-will-navigate> Project Manager jobs </a> </li> <li class="tw-link-column-item"> <a class="link tw-linkster-link" href="https://www.linkedin.com/jobs/creative-producer-jobs?trk=organization_guest_linkster_link" data-js-module-id="link-column-link" data-tracking-control-name="organization_guest_linkster_link" data-tracking-will-navigate> Creative Producer jobs </a> </li> <li class="tw-link-column-item"> <a class="link tw-linkster-link" href="https://www.linkedin.com/jobs/tools-engineer-jobs?trk=organization_guest_linkster_link" data-js-module-id="link-column-link" data-tracking-control-name="organization_guest_linkster_link" data-tracking-will-navigate> Tools Engineer jobs </a> </li> <li class="tw-link-column-item"> <a class="link tw-linkster-link" href="https://www.linkedin.com/jobs/dishwasher-jobs?trk=organization_guest_linkster_link" data-js-module-id="link-column-link" data-tracking-control-name="organization_guest_linkster_link" data-tracking-will-navigate> Dishwasher jobs </a> </li> <li class="tw-link-column-item"> <a class="link tw-linkster-link" href="https://www.linkedin.com/jobs/customer-service-representative-jobs?trk=organization_guest_linkster_link" data-js-module-id="link-column-link" data-tracking-control-name="organization_guest_linkster_link" data-tracking-will-navigate> Customer Service Representative jobs </a> </li> <li class="tw-link-column-item"> <a class="link tw-linkster-link" href="https://www.linkedin.com/jobs/photographer-jobs?trk=organization_guest_linkster_link" data-js-module-id="link-column-link" data-tracking-control-name="organization_guest_linkster_link" data-tracking-will-navigate> Photographer jobs </a> </li> <li class="tw-link-column-item"> <a class="link tw-linkster-link" href="https://www.linkedin.com/jobs/assistant-manager-client-services-jobs?trk=organization_guest_linkster_link" data-js-module-id="link-column-link" data-tracking-control-name="organization_guest_linkster_link" data-tracking-will-navigate> Assistant Manager Client Services jobs </a> </li> </ul>  </div> <div class="flex-1 w-1/2 pt-2 pr-4 pb-4 pl-0 babybear:pb-2 babybear:w-full babybear:border-b-1 babybear:border-solid babybear:border-color-border-low-emphasis babybear:last:border-b-0">  <ul class="my-1"> <li class="tw-link-column-item"> <a class="link tw-linkster-link" href="https://www.linkedin.com/jobs/senior-jobs?trk=organization_guest_linkster_link" data-js-module-id="link-column-link" data-tracking-control-name="organization_guest_linkster_link" data-tracking-will-navigate> Senior jobs </a> </li> <li class="tw-link-column-item"> <a class="link tw-linkster-link" href="https://www.linkedin.com/jobs/illustrator-jobs?trk=organization_guest_linkster_link" data-js-module-id="link-column-link" data-tracking-control-name="organization_guest_linkster_link" data-tracking-will-navigate> Illustrator jobs </a> </li> <li class="tw-link-column-item"> <a class="link tw-linkster-link" href="https://www.linkedin.com/jobs/art-director-jobs?trk=organization_guest_linkster_link" data-js-module-id="link-column-link" data-tracking-control-name="organization_guest_linkster_link" data-tracking-will-navigate> Art Director jobs </a> </li> <li class="tw-link-column-item"> <a class="link tw-linkster-link" href="https://www.linkedin.com/jobs/assistant-jobs?trk=organization_guest_linkster_link" data-js-module-id="link-column-link" data-tracking-control-name="organization_guest_linkster_link" data-tracking-will-navigate> Assistant jobs </a> </li> <li class="tw-link-column-item"> <a class="link tw-linkster-link" href="https://www.linkedin.com/jobs/digital-marketing-executive-jobs?trk=organization_guest_linkster_link" data-js-module-id="link-column-link" 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data-locale="te_IN" role="menuitem" lang="te_IN"> తెలుగు (Telugu) </button> </li> <li class="language-selector__item" role="presentation">  <button aria-label="ภาษาไทย (Thai)" class="font-sans text-xs link block py-[5px] px-2 w-full hover:cursor-pointer hover:bg-color-action hover:text-color-text-on-dark focus:bg-color-action focus:text-color-text-on-dark language-selector__link !font-regular" data-tracking-control-name="language-selector-th_TH" data-locale="th_TH" role="menuitem" lang="th_TH"> ภาษาไทย (Thai) </button> </li> <li class="language-selector__item" role="presentation">  <button aria-label="Tagalog (Tagalog)" class="font-sans text-xs link block py-[5px] px-2 w-full hover:cursor-pointer hover:bg-color-action hover:text-color-text-on-dark focus:bg-color-action focus:text-color-text-on-dark language-selector__link !font-regular" data-tracking-control-name="language-selector-tl_PH" data-locale="tl_PH" role="menuitem" lang="tl_PH"> Tagalog (Tagalog) </button> </li> <li class="language-selector__item" role="presentation">  <button aria-label="Türkçe (Turkish)" class="font-sans text-xs link block py-[5px] px-2 w-full hover:cursor-pointer hover:bg-color-action hover:text-color-text-on-dark focus:bg-color-action focus:text-color-text-on-dark language-selector__link !font-regular" data-tracking-control-name="language-selector-tr_TR" data-locale="tr_TR" role="menuitem" lang="tr_TR"> Türkçe (Turkish) </button> </li> <li class="language-selector__item" role="presentation">  <button aria-label="Українська (Ukrainian)" class="font-sans text-xs link block py-[5px] px-2 w-full hover:cursor-pointer hover:bg-color-action hover:text-color-text-on-dark focus:bg-color-action focus:text-color-text-on-dark language-selector__link !font-regular" data-tracking-control-name="language-selector-uk_UA" data-locale="uk_UA" role="menuitem" lang="uk_UA"> Українська (Ukrainian) </button> </li> <li class="language-selector__item" role="presentation">  <button aria-label="Tiếng Việt (Vietnamese)" class="font-sans text-xs link block py-[5px] px-2 w-full hover:cursor-pointer hover:bg-color-action hover:text-color-text-on-dark focus:bg-color-action focus:text-color-text-on-dark language-selector__link !font-regular" data-tracking-control-name="language-selector-vi_VN" data-locale="vi_VN" role="menuitem" lang="vi_VN"> Tiếng Việt (Vietnamese) </button> </li> <li class="language-selector__item" role="presentation">  <button aria-label="简体中文 (Chinese (Simplified))" class="font-sans text-xs link block py-[5px] px-2 w-full hover:cursor-pointer hover:bg-color-action hover:text-color-text-on-dark focus:bg-color-action focus:text-color-text-on-dark language-selector__link !font-regular" data-tracking-control-name="language-selector-zh_CN" data-locale="zh_CN" role="menuitem" lang="zh_CN"> 简体中文 (Chinese (Simplified)) </button> </li> <li class="language-selector__item" role="presentation">  <button aria-label="正體中文 (Chinese (Traditional))" class="font-sans text-xs link block py-[5px] px-2 w-full hover:cursor-pointer hover:bg-color-action hover:text-color-text-on-dark focus:bg-color-action focus:text-color-text-on-dark language-selector__link !font-regular" data-tracking-control-name="language-selector-zh_TW" data-locale="zh_TW" role="menuitem" lang="zh_TW"> 正體中文 (Chinese (Traditional)) </button> </li>  </ul> <button class="language-selector__button select-none relative pr-2 font-sans text-xs font-bold text-color-text-low-emphasis hover:text-color-link-hover hover:cursor-pointer focus:text-color-link-focus focus:outline-dotted focus:outline-1" aria-expanded="false" data-tracking-control-name="footer-lang-dropdown_trigger"> <span class="language-selector__label-text mr-0.5 break-words"> Language </span> <icon class="language-selector__label-chevron w-2 h-2 absolute top-0 right-0" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/cyolgscd0imw2ldqppkrb84vo"></icon> </button> </div> </li> </ul>  </footer> <div class="guest-upsells"> <form class="google-auth base-google-auth" action="https://www.linkedin.com/uas/login-submit" method="post"> <input name="loginCsrfParam" value="84387d9c-d16d-44f2-8e94-581af20c5879" type="hidden"> <input name="session_redirect" value="https://www.linkedin.com/company/american-marketing-association" type="hidden"> <input name="trk" value="organization_guest_google-one-tap-submit" type="hidden"> <code id="termsAndConditionsRendered" style="display: none"></code> <div class="google-one-tap__module hidden fixed flex flex-col items-center top-[20px] right-[20px] z-[9999]"> <div class="relative top-2 bg-color-background-container-tint pl-2 pr-1 pt-2 pb-3 w-[375px] rounded-md shadow-2xl"> <p class="text-md font-bold text-color-text"> Agree & Join LinkedIn </p> <p class="linkedin-tc__text text-color-text-low-emphasis text-xs pb-2 !text-sm !text-color-text" data-impression-id="organization_guest_one-tap-skip-tc-text"> By clicking Continue to join or sign in, you agree to LinkedIn’s <a href="/legal/user-agreement?trk=linkedin-tc_auth-button_user-agreement" target="_blank" data-tracking-control-name="linkedin-tc_auth-button_user-agreement" data-tracking-will-navigate="true">User Agreement</a>, <a href="/legal/privacy-policy?trk=linkedin-tc_auth-button_privacy-policy" target="_blank" data-tracking-control-name="linkedin-tc_auth-button_privacy-policy" data-tracking-will-navigate="true">Privacy Policy</a>, and <a href="/legal/cookie-policy?trk=linkedin-tc_auth-button_cookie-policy" target="_blank" data-tracking-control-name="linkedin-tc_auth-button_cookie-policy" data-tracking-will-navigate="true">Cookie Policy</a>. </p> </div> <div data-tracking-control-name="organization_guest_google-one-tap" id="google-one-tap__container"></div> </div> <div class="loader loader--full-screen"> <div class="loader__container mb-2 overflow-hidden"> <icon class="loader__icon inline-block loader__icon--default text-color-progress-loading" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/ddi43qwelxeqjxdd45pe3fvs1" data-svg-class-name="loader__icon-svg--large fill-currentColor h-[60px] min-h-[60px] w-[60px] min-w-[60px]"></icon> </div> </div> </form> <script data-delayed-url="https://static.licdn.com/aero-v1/sc/h/29rdkxlvag0d3cpj96fiilbju" data-module-id="google-gsi-lib"></script> <code id="isLinkedInAppWebView" style="display: none"></code> <code id="shouldRemoveUndefinedValues" style="display: none"></code> <code id="isItpSupportEnabled" style="display: none"></code> <code id="isFedCMEnabled" style="display: none"></code> <div class="contextual-sign-in-modal base-contextual-sign-in-modal" data-impression-id="organization_guest_contextual-sign-in-modal" data-cool-off-enabled data-show-on-page-load>  <div class>  <div id="base-contextual-sign-in-modal" class="modal modal--contextual-sign-in" data-outlet="base-contextual-sign-in-modal">  <div class="modal__overlay flex items-center bg-color-background-scrim justify-center fixed bottom-0 left-0 right-0 top-0 opacity-0 invisible pointer-events-none z-[1000] transition-[opacity] ease-[cubic-bezier(0.25,0.1,0.25,1.0)] duration-[0.17s] py-4 " aria-hidden="true"> <section aria-modal="true" role="dialog" aria-labelledby="base-contextual-sign-in-modal-modal-header" tabindex="-1" class="max-h-full modal__wrapper overflow-auto p-0 bg-color-surface max-w-[1128px] min-h-[160px] relative scale-[0.25] shadow-sm shadow-color-border-faint transition-[transform] ease-[cubic-bezier(0.25,0.1,0.25,1.0)] duration-[0.33s] focus:outline-0 w-[1128px] mamabear:w-[744px] babybear:w-[360px] rounded-md"> <button class="modal__dismiss btn-tertiary h-[40px] w-[40px] p-0 rounded-full indent-0 contextual-sign-in-modal__modal-dismiss absolute right-0 m-[20px] cursor-pointer" aria-label="Dismiss" data-tracking-control-name="organization_guest_contextual-sign-in-modal_modal_dismiss"> <icon class="contextual-sign-in-modal__modal-dismiss-icon" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/gs508lg3t2o81tq7pmcgn6m2"></icon> </button> <div class="modal__main w-full"> <div class="contextual-sign-in-modal__screen contextual-sign-in-modal__context-screen flex flex-col my-4 mx-3"> <img class="inline-block relative w-16 h-16 contextual-sign-in-modal__img m-auto" data-delayed-url="https://media.licdn.com/dms/image/v2/C560BAQGCr5st4nQ-Mw/company-logo_200_200/company-logo_200_200/0/1631320306271?e=2147483647&v=beta&t=1UXZOFgR2p0urNpFGE86hvWgF8Z840vKzurLKT2hRPs" data-ghost-classes="bg-color-entity-ghost-background" data-ghost-url="https://static.licdn.com/aero-v1/sc/h/cs8pjfgyw96g44ln9r7tct85f" alt> <h2 class="contextual-sign-in-modal__context-screen-title font-sans text-xl text-color-text my-2 mx-4 text-center" id="base-contextual-sign-in-modal-modal-header"> Interested in working at American Marketing Association? </h2>  <div class="contextual-sign-in-modal__btn-container m-auto w-[320px] babybear:w-full">  <div class="w-full max-w-[400px] mx-auto"> <div class="google-auth-button">  <div class="google-auth-button__placeholder google-auth-button__placeholder--black-border" data-theme="outline" data-logo-alignment="center"></div>  </div> </div> <div class="sign-in-modal" data-impression-id="organization_guest_contextual-sign-in-modal_sign-in-modal"> <button class="sign-in-modal__outlet-btn cursor-pointer btn-md btn-primary" data-tracking-client-ingraph data-tracking-control-name="organization_guest_contextual-sign-in-modal_sign-in-modal_outlet-button" data-modal="base-sign-in-modal">  Sign in </button> <div class>  <div id="base-sign-in-modal" class="modal modal--sign-in" data-outlet="base-sign-in-modal">  <div class="modal__overlay flex items-center bg-color-background-scrim justify-center fixed bottom-0 left-0 right-0 top-0 opacity-0 invisible pointer-events-none z-[1000] transition-[opacity] ease-[cubic-bezier(0.25,0.1,0.25,1.0)] duration-[0.17s] py-4 " aria-hidden="true"> <section aria-modal="true" role="dialog" aria-labelledby="base-sign-in-modal-modal-header" tabindex="-1" class="max-h-full modal__wrapper overflow-auto p-0 bg-color-surface max-w-[1128px] min-h-[160px] relative scale-[0.25] shadow-sm shadow-color-border-faint transition-[transform] ease-[cubic-bezier(0.25,0.1,0.25,1.0)] duration-[0.33s] focus:outline-0 w-[1128px] mamabear:w-[744px] babybear:w-[360px] rounded-md"> <button class="modal__dismiss btn-tertiary h-[40px] w-[40px] p-0 rounded-full indent-0 sign-in-modal__dismiss absolute right-0 cursor-pointer m-[20px]" aria-label="Dismiss" data-tracking-control-name="organization_guest_contextual-sign-in-modal_sign-in-modal_dismiss"> <icon class="sign-in-modal__dismiss-icon" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/gs508lg3t2o81tq7pmcgn6m2"></icon> </button> <div class="modal__main w-full"> <div class="sign-in-modal__screen flex flex-col py-4 w-[513px] babybear:w-full px-3"> <h2 class="sign-in-modal__header font-sans text-display-md text-color-text "> Welcome back </h2> <code id="i18n_sign_in_form_show_text" style="display: none"></code> <code id="i18n_sign_in_form_show_label" style="display: none"></code> <code id="i18n_sign_in_form_hide_text" style="display: none"></code> <code id="i18n_sign_in_form_hide_label" style="display: none"></code> <code id="i18n_username_error_empty" style="display: none"></code> <code id="i18n_username_error_too_long" style="display: none"></code> <code id="i18n_username_error_too_short" style="display: none"></code> <code id="i18n_password_error_empty" style="display: none"></code> <code id="i18n_password_error_too_short" style="display: none"></code> <code id="i18n_password_error_too_long" style="display: none"></code>  <form data-id="sign-in-form" action="https://www.linkedin.com/uas/login-submit" method="post" novalidate class="mt-1.5 mb-2"> <input name="loginCsrfParam" value="84387d9c-d16d-44f2-8e94-581af20c5879" type="hidden"> <div class="flex flex-col"> <div class="mt-1.5" data-js-module-id="guest-input"> <div class="flex flex-col"> <label class="input-label mb-1" for="base-sign-in-modal_session_key"> Email or phone </label> <div class="text-input flex"> <input class="text-color-text font-sans text-md outline-0 bg-color-transparent grow" autocomplete="username" id="base-sign-in-modal_session_key" name="session_key" required data-tracking-control-name="organization_guest_contextual-sign-in-modal_sign-in-modal_sign-in-session-key" data-tracking-client-ingraph type="text"> </div> </div> <p class="input-helper mt-1.5" for="base-sign-in-modal_session_key" role="alert" data-js-module-id="guest-input__message"></p> </div> <div class="mt-1.5" data-js-module-id="guest-input"> <div class="flex flex-col"> <label class="input-label mb-1" for="base-sign-in-modal_session_password"> Password </label> <div class="text-input flex"> <input class="text-color-text font-sans text-md outline-0 bg-color-transparent grow" autocomplete="current-password" id="base-sign-in-modal_session_password" name="session_password" required data-tracking-control-name="organization_guest_contextual-sign-in-modal_sign-in-modal_sign-in-password" data-tracking-client-ingraph type="password"> <button aria-live="assertive" aria-relevant="text" data-id="sign-in-form__password-visibility-toggle" class="font-sans text-md font-bold text-color-action z-10 ml-[12px] hover:cursor-pointer" aria-label="Show your LinkedIn password" data-tracking-control-name="organization_guest_contextual-sign-in-modal_sign-in-modal_sign-in-password-visibility-toggle-btn" type="button">Show</button> </div> </div> <p class="input-helper mt-1.5" for="base-sign-in-modal_session_password" role="alert" data-js-module-id="guest-input__message"></p> </div> <input name="session_redirect" value="https://www.linkedin.com/company/american-marketing-association" type="hidden">  </div> <div data-id="sign-in-form__footer" class="flex justify-between sign-in-form__footer--full-width"> <a data-id="sign-in-form__forgot-password" class="font-sans text-md font-bold link leading-regular sign-in-form__forgot-password--full-width" href="https://www.linkedin.com/uas/request-password-reset?trk=organization_guest_contextual-sign-in-modal_sign-in-modal_forgot_password" data-tracking-control-name="organization_guest_contextual-sign-in-modal_sign-in-modal_forgot_password" data-tracking-will-navigate>Forgot password?</a>  <input name="trk" value="organization_guest_contextual-sign-in-modal_sign-in-modal_sign-in-submit" type="hidden"> <button class="btn-md btn-primary flex-shrink-0 cursor-pointer sign-in-form__submit-btn--full-width" data-id="sign-in-form__submit-btn" data-tracking-control-name="organization_guest_contextual-sign-in-modal_sign-in-modal_sign-in-submit-btn" data-tracking-client-ingraph data-tracking-litms type="submit"> Sign in </button> </div> <div class="sign-in-form__divider left-right-divider pt-2 pb-3"> <p class="sign-in-form__divider-text font-sans text-sm text-color-text px-2"> or </p> </div> </form> <div class="w-full max-w-[400px] mx-auto"> <div class="google-auth-button" data-tracking-control-name="organization_guest_contextual-sign-in-modal_sign-in-modal_google-auth-button" data-tracking-client-ingraph> <code id="isTermsAndConditionsSkipEnabledAuthButton" style="display: none"></code> <p class="linkedin-tc__text text-color-text-low-emphasis text-xs pb-2" data-impression-id="organization_guest_contextual-sign-in-modal_sign-in-modal__button-skip-tc-text"> By clicking Continue to join or sign in, you agree to LinkedIn’s <a href="/legal/user-agreement?trk=organization_guest_contextual-sign-in-modal_sign-in-modal_auth-button_user-agreement" target="_blank" data-tracking-control-name="organization_guest_contextual-sign-in-modal_sign-in-modal_auth-button_user-agreement" data-tracking-will-navigate="true">User Agreement</a>, <a href="/legal/privacy-policy?trk=organization_guest_contextual-sign-in-modal_sign-in-modal_auth-button_privacy-policy" target="_blank" data-tracking-control-name="organization_guest_contextual-sign-in-modal_sign-in-modal_auth-button_privacy-policy" data-tracking-will-navigate="true">Privacy Policy</a>, and <a href="/legal/cookie-policy?trk=organization_guest_contextual-sign-in-modal_sign-in-modal_auth-button_cookie-policy" target="_blank" data-tracking-control-name="organization_guest_contextual-sign-in-modal_sign-in-modal_auth-button_cookie-policy" data-tracking-will-navigate="true">Cookie Policy</a>. </p> <div class="google-auth-button__placeholder google-auth-button__placeholder--black-border" data-theme="outline" data-logo-alignment="center"></div>  </div> </div>  <p class="sign-in-modal__join-now m-auto font-sans text-md text-color-text mt-2"> New to LinkedIn? <a href="https://www.linkedin.com/signup?session_redirect=https%3A%2F%2Fwww%2Elinkedin%2Ecom%2Fcompany%2Famerican-marketing-association&trk=organization_guest_contextual-sign-in-modal_sign-in-modal_join-link" data-tracking-control-name="organization_guest_contextual-sign-in-modal_sign-in-modal_join-link" data-tracking-will-navigate="true" class="sign-in-modal__join-link">Join now</a> </p> </div> </div>  </section> </div> </div> </div> </div> <div class="contextual-sign-in-modal__divider left-right-divider"> <p class="contextual-sign-in-modal__divider-text font-sans text-sm text-color-text px-2"> or </p> </div> </div> <p class="contextual-sign-in-modal__join-now m-auto font-sans text-md text-color-text my-1"> New to LinkedIn? <a href="https://www.linkedin.com/signup?session_redirect=https%3A%2F%2Fwww%2Elinkedin%2Ecom%2Fcompany%2Famerican-marketing-association&trk=organization_guest_contextual-sign-in-modal_join-link" data-tracking-control-name="organization_guest_contextual-sign-in-modal_join-link" data-tracking-will-navigate="true" class="contextual-sign-in-modal__join-link">Join now</a> </p> <p class="linkedin-tc__text text-color-text-low-emphasis text-xs pb-2 contextual-sign-in-modal__terms-and-conditions m-auto w-[320px] pt-2 babybear:w-full" data-impression-id="linkedin-tc__button-skip-tc-text"> By clicking Continue to join or sign in, you agree to LinkedIn’s <a href="/legal/user-agreement?trk=linkedin-tc_auth-button_user-agreement" target="_blank" data-tracking-control-name="linkedin-tc_auth-button_user-agreement" data-tracking-will-navigate="true">User Agreement</a>, <a href="/legal/privacy-policy?trk=linkedin-tc_auth-button_privacy-policy" target="_blank" data-tracking-control-name="linkedin-tc_auth-button_privacy-policy" data-tracking-will-navigate="true">Privacy Policy</a>, and <a href="/legal/cookie-policy?trk=linkedin-tc_auth-button_cookie-policy" target="_blank" data-tracking-control-name="linkedin-tc_auth-button_cookie-policy" data-tracking-will-navigate="true">Cookie Policy</a>. </p> </div> </div>  </section> </div> </div> </div> </div> <div class="cta-modal overflow-hidden container-raised z-10 fixed bottom-3 right-3 min-h-[56px] p-2 babybear:hidden windows-app-upsell windows-app-upsell--msft flex flex-col p-2 w-[359px] !bg-[#F1F8FA] opacity-90 backdrop-blur-[2px] z-1" data-impression-id="organization_guest_windows-app-upsell_cta-modal" role="dialog" aria-labelledby="cta-modal-header" aria-describedby="cta-modal-subheader"> <div class="windows-app-upsell__linkedin-title-container pt-[6px] mb-1.5 flex align-center"> <icon class="windows-app-upsell__linkedin-bug-icon block w-[21px] h-[21px]" data-svg-class-name="windows-app-upsell__linkedin-bug-icon-svg w-[21px] h-[21px]" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/euqjj7tf5wvr33frd3x1jj9s"></icon> <p class="windows-app-upsell__linkedin-title uppercase text-xs text-color-text-secondary leading-[21px] ml-1"> LinkedIn </p> </div> <p class="windows-app-upsell__title font-sans text-md text-color-text-accent-4-hover font-semibold leading-regular mb-1"> LinkedIn is better on the app </p> <p class="windows-app-upsell__body font-sans text-sm text-color-text-secondary leading-regular"> Don’t have the app? Get it in the Microsoft Store. </p> <a class="windows-app-upsell__cta btn-sm btn-secondary-emphasis mt-2 mb-[6px] w-fit" href="ms-windows-store://pdp/?ProductId=9WZDNCRFJ4Q7&mode=mini&cid=guest_desktop_upsell" data-tracking-client-ingraph data-tracking-control-name="organization_guest_windows-app-upsell_cta" data-tracking-will-navigate> Open the app </a> <button class="cta-modal__dismiss-btn absolute h-4 w-4 p-1 top-2 right-2 hover:cursor-pointer focus:outline focus:outline-2 focus:outline-color-action" data-tracking-control-name="organization_guest_windows-app-upsell_dismiss" aria-label="Dismiss"> <icon class="cta-modal__dismiss-icon block h-2 w-2 onload" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/adzjokfylbe8pvjr9h8iv96mw"></icon> </button> </div> </div> <code id="disableOneTapOnInit" style="display: none"></code> <code id="flagshipOrganizationTracking" style="display: none"></code> <script src="https://static.licdn.com/aero-v1/sc/h/7itt46rafycxiwozfd111d2we" async></script>  <script src="https://static.licdn.com/aero-v1/sc/h/eef4p9np6sualhph80ir8m1im" async defer></script> <script data-delayed-url="https://static.licdn.com/aero-v1/sc/h/19m2m2iij3pcbxe4bkogyzklj" data-module-id="media-player"></script>  </body> </html>

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