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Speaker. Marketer.</p></div><nav class="nav-primary" aria-label="Main" id="genesis-nav-primary"><div class="wrap"><ul id="menu-main-menu" class="menu genesis-nav-menu menu-primary js-superfish"><li id="menu-item-2737" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-2737"><a href="https://annhandley.com/about/"><span >About</span></a></li> <li id="menu-item-2743" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-2743"><a href="https://annhandley.com/speaking/"><span >Speaking</span></a></li> <li id="menu-item-2747" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-2747"><a href="https://annhandley.com/books/"><span >Books</span></a></li> <li id="menu-item-2742" class="menu-item menu-item-type-post_type menu-item-object-page current-menu-item page_item page-item-2740 current_page_item menu-item-2742"><a href="https://annhandley.com/blog/" aria-current="page"><span >Blog</span></a></li> <li id="menu-item-3676" class="homelink menu-item menu-item-type-custom menu-item-object-custom menu-item-home menu-item-3676"><a href="https://annhandley.com/#workwithannhome"><span >WORK WITH ANN</span></a></li> <li id="menu-item-4700" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-4700"><a href="https://annhandley.com/testimonials/"><span >Testimonials</span></a></li> <li id="menu-item-2738" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-2738"><a href="https://annhandley.com/contact/"><span >Contact</span></a></li> <li id="menu-item-4378" class="navnews menu-item menu-item-type-post_type menu-item-object-page menu-item-4378"><a href="https://annhandley.com/newsletter/"><span >GET ANNARCHY</span></a></li> </ul></div></nav></div></header><div class="site-inner"><div class="wrap"><div class="content-sidebar-wrap"><main class="content" id="genesis-content"><article class="post-2740 page type-page status-publish entry" aria-label="Blog"><div class="entry-content"><div class="fl-builder-content fl-builder-content-2740 fl-builder-content-primary fl-builder-global-templates-locked" data-post-id="2740"><div class="fl-row fl-row-full-width fl-row-bg-none fl-node-59cbe8f7f3b5f fl-row-default-height fl-row-align-center" data-node="59cbe8f7f3b5f"> <div class="fl-row-content-wrap"> <div class="fl-row-content fl-row-fixed-width fl-node-content"> <div class="fl-col-group fl-node-59cbe8f8018a7" data-node="59cbe8f8018a7"> <div class="fl-col fl-node-59cbe8f8018ed fl-col-bg-color fl-col-has-cols" data-node="59cbe8f8018ed"> <div class="fl-col-content fl-node-content"> <div class="fl-module fl-module-blog-posts fl-node-5a5386b94423e" data-node="5a5386b94423e"> <div class="fl-module-content fl-node-content"> <div class="uabb-module-content uabb-blog-posts uabb-post-grid-1 "> <div class="uabb-blog-posts-col-1 uabb-post-wrapper "> <div class="uabb-blog-posts-shadow clearfix"> <div class="uabb-blog-post-inner-wrap uabb-thumbnail-position-left "> <div class="uabb-post-thumbnail uabb-blog-post-section"> <a href="https://annhandley.com/when-to-use-ai-lessons-from-my-fave-library/" target="_self" title="When to Use AI: Lessons From My Fave Library"> <img decoding="async" src="https://annhandley.com/ah/wp-content/uploads/2023/07/Dog-at-Library.jpg" alt="Dog at Library" /> </a> </div> <div class="uabb-blog-post-content"> <h4 class="uabb-post-heading uabb-blog-post-section"> <a href=https://annhandley.com/when-to-use-ai-lessons-from-my-fave-library/ title="When to Use AI: Lessons From My Fave Library" tabindex="0" class="">When to Use AI: Lessons From My Fave Library</a> </h4> <div class="uabb-blog-posts-description uabb-blog-post-section uabb-text-editor">How do we balance the human and the robot to make the best use of each? Ann Handley explores this questions and when exactly to use AI.</div> <div class="uabb-blog-post-section"> <div class="uabb-module-content uabb-button-wrap uabb-creative-button-wrap uabb-button-width-auto uabb-creative-button-width-auto uabb-button-left uabb-creative-button-left"> <a href="https://annhandley.com/when-to-use-ai-lessons-from-my-fave-library/" title="Click Here" target="_self" class="uabb-button uabb-creative-button uabb-creative-flat-btn uabb-none-btn " role="button" aria-label="READ MORE"> <span class="uabb-button-text uabb-creative-button-text">READ MORE</span> </a> </div> </div> </div> </div> </div> </div> </div> </div> </div> <div class="fl-col-group fl-node-5a67738762ef9 fl-col-group-nested" data-node="5a67738762ef9"> <div class="fl-col fl-node-5a67738763257 fl-col-bg-color" data-node="5a67738763257"> <div class="fl-col-content fl-node-content"> <div class="fl-module fl-module-widget fl-node-5a6772c22ceaa" data-node="5a6772c22ceaa"> <div class="fl-module-content fl-node-content"> <div class="fl-widget"> <div class="widget widget_search"><form class="search-form" method="get" action="https://annhandley.com/" role="search"><label class="search-form-label screen-reader-text" for="searchform-1">Search this website</label><input class="search-form-input" type="search" name="s" id="searchform-1" placeholder="Search this website"><input class="search-form-submit" type="submit" value="Search"><meta content="https://annhandley.com/?s={s}"></form></div></div> </div> </div> </div> </div> </div> <div class="fl-module fl-module-advanced-separator fl-node-59dbf536bc39e" data-node="59dbf536bc39e"> <div class="fl-module-content fl-node-content"> <div class="uabb-module-content uabb-separator-parent"> <div class="uabb-separator"></div> </div> </div> </div> <div class="fl-module fl-module-blog-posts fl-node-59cbe8f7f38d7" data-node="59cbe8f7f38d7"> <div class="fl-module-content fl-node-content"> <div class="uabb-module-content uabb-blog-posts uabb-blog-posts-grid uabb-post-grid-3 "> <div class="uabb-blog-posts-col-3 uabb-post-wrapper uabb-blog-posts-grid-item-59cbe8f7f38d7 "> <div class="uabb-blog-posts-shadow clearfix"> <div class="uabb-blog-post-inner-wrap uabb-thumbnail-position-top uabb-empty-img"> <div class="uabb-post-thumbnail "> <a href="https://annhandley.com/cold-open/" target="_self" title="Mastering the Art of the Cold Open in Storytelling"> <img decoding="async" src="https://annhandley.com/ah/wp-content/uploads/2023/09/Pearl-1.jpeg" alt="Pearl" /> </a> </div> <div class="uabb-blog-post-content"> <h4 class="uabb-post-heading uabb-blog-post-section"> <a href=https://annhandley.com/cold-open/ title="Mastering the Art of the Cold Open in Storytelling" tabindex="0" class="">Mastering the Art of the Cold Open in Storytelling</a> </h4> <div class="uabb-blog-posts-description uabb-blog-post-section uabb-text-editor">A cold open is a powerful strategy to pull a reader directly into your story. Ann Handley demonstrates and explains how to do it!</div> <div class="uabb-blog-post-section"> <div class="uabb-module-content uabb-button-wrap uabb-creative-button-wrap uabb-button-width-auto uabb-creative-button-width-auto uabb-button-left uabb-creative-button-left"> <a href="https://annhandley.com/cold-open/" title="Click Here" target="_self" class="uabb-button uabb-creative-button uabb-creative-flat-btn uabb-none-btn " role="button" aria-label="READ MORE"> <span class="uabb-button-text uabb-creative-button-text">READ MORE</span> </a> </div> </div> </div> </div> </div> </div> <div class="uabb-blog-posts-col-3 uabb-post-wrapper uabb-blog-posts-grid-item-59cbe8f7f38d7 "> <div class="uabb-blog-posts-shadow clearfix"> <div class="uabb-blog-post-inner-wrap uabb-thumbnail-position-top uabb-empty-img"> <div class="uabb-post-thumbnail "> <a href="https://annhandley.com/how-to-write-faster/" target="_self" title="6陆 Ways to Write Faster"> <img decoding="async" src="https://annhandley.com/ah/wp-content/uploads/2024/03/Ann-Handley.jpg" alt="" /> </a> </div> <div class="uabb-blog-post-content"> <h4 class="uabb-post-heading uabb-blog-post-section"> <a href=https://annhandley.com/how-to-write-faster/ title="6陆 Ways to Write Faster" tabindex="0" class="">6陆 Ways to Write Faster</a> </h4> <div class="uabb-blog-posts-description uabb-blog-post-section uabb-text-editor">Ann Handley shares how to write faster - whether you're working on a presentation, newsletter, blog post, book, or anything else!</div> <div class="uabb-blog-post-section"> <div class="uabb-module-content uabb-button-wrap uabb-creative-button-wrap uabb-button-width-auto uabb-creative-button-width-auto uabb-button-left uabb-creative-button-left"> <a href="https://annhandley.com/how-to-write-faster/" title="Click Here" target="_self" class="uabb-button uabb-creative-button uabb-creative-flat-btn uabb-none-btn " role="button" aria-label="READ MORE"> <span class="uabb-button-text uabb-creative-button-text">READ MORE</span> </a> </div> </div> </div> </div> </div> </div> <div class="uabb-blog-posts-col-3 uabb-post-wrapper uabb-blog-posts-grid-item-59cbe8f7f38d7 "> <div class="uabb-blog-posts-shadow clearfix"> <div class="uabb-blog-post-inner-wrap uabb-thumbnail-position-top uabb-empty-img"> <div class="uabb-post-thumbnail "> <a href="https://annhandley.com/how-to-write-sales-copy/" target="_self" title="How to Write Sales Copy that Doesn’t Sound Like You’re Pitching on QVC"> <img decoding="async" src="https://annhandley.com/ah/wp-content/uploads/2022/09/Screen-Shot-2022-09-13-at-12.03.45-PM.png" alt="" /> </a> </div> <div class="uabb-blog-post-content"> <h4 class="uabb-post-heading uabb-blog-post-section"> <a href=https://annhandley.com/how-to-write-sales-copy/ title="How to Write Sales Copy that Doesn’t Sound Like You’re Pitching on QVC" tabindex="0" class="">How to Write Sales Copy that Doesn’t Sound Like You’re Pitching on QVC</a> </h4> <div class="uabb-blog-posts-description uabb-blog-post-section uabb-text-editor">A version of this story appeared in Total Annarchy, my fortnightly newsletter that helps you be a better writer, storyteller, marketer. Get it in your inbox; you鈥檒l love it. * * * One of the things I love about writing is that you’re never done improving. One of the things I hate about writing is […]</div> <div class="uabb-blog-post-section"> <div class="uabb-module-content uabb-button-wrap uabb-creative-button-wrap uabb-button-width-auto uabb-creative-button-width-auto uabb-button-left uabb-creative-button-left"> <a href="https://annhandley.com/how-to-write-sales-copy/" title="Click Here" target="_self" class="uabb-button uabb-creative-button uabb-creative-flat-btn uabb-none-btn " role="button" aria-label="READ MORE"> <span class="uabb-button-text uabb-creative-button-text">READ MORE</span> </a> </div> </div> </div> </div> </div> </div> <div class="uabb-blog-posts-col-3 uabb-post-wrapper uabb-blog-posts-grid-item-59cbe8f7f38d7 "> <div class="uabb-blog-posts-shadow clearfix"> <div class="uabb-blog-post-inner-wrap uabb-thumbnail-position-top uabb-empty-img"> <div class="uabb-post-thumbnail "> <a href="https://annhandley.com/why-we-write/" target="_self" title="Why We Write: A Story About AI and a Sentient Toaster Oven"> <img decoding="async" src="https://annhandley.com/ah/wp-content/uploads/2023/04/Toaster.jpeg" alt="" /> </a> </div> <div class="uabb-blog-post-content"> <h4 class="uabb-post-heading uabb-blog-post-section"> <a href=https://annhandley.com/why-we-write/ title="Why We Write: A Story About AI and a Sentient Toaster Oven" tabindex="0" class="">Why We Write: A Story About AI and a Sentient Toaster Oven</a> </h4> <div class="uabb-blog-posts-description uabb-blog-post-section uabb-text-editor">Source: Claudio Schwarz on Unsplash A version of this story appeared in Total Annarchy, my fortnightly newsletter that helps you be a better writer, storyteller, marketer. Get it in your inbox; you鈥檒l love it. * * * My friend Paul shared his out-of-office email with me. ChatGPT4 had written it. The prompt Paul gave ChatGPT4: […]</div> <div class="uabb-blog-post-section"> <div class="uabb-module-content uabb-button-wrap uabb-creative-button-wrap uabb-button-width-auto uabb-creative-button-width-auto uabb-button-left uabb-creative-button-left"> <a href="https://annhandley.com/why-we-write/" title="Click Here" target="_self" class="uabb-button uabb-creative-button uabb-creative-flat-btn uabb-none-btn " role="button" aria-label="READ MORE"> <span class="uabb-button-text uabb-creative-button-text">READ MORE</span> </a> </div> </div> </div> </div> </div> </div> <div class="uabb-blog-posts-col-3 uabb-post-wrapper uabb-blog-posts-grid-item-59cbe8f7f38d7 "> <div class="uabb-blog-posts-shadow clearfix"> <div class="uabb-blog-post-inner-wrap uabb-thumbnail-position-top uabb-empty-img"> <div class="uabb-post-thumbnail "> <a href="https://annhandley.com/what-does-ai-mean-for-writers/" target="_self" title="What Does AI Mean for Writers?"> <img decoding="async" src="https://annhandley.com/ah/wp-content/uploads/2023/02/Screenshot-2023-02-02-at-3.36.42-PM.png" alt="" /> </a> </div> <div class="uabb-blog-post-content"> <h4 class="uabb-post-heading uabb-blog-post-section"> <a href=https://annhandley.com/what-does-ai-mean-for-writers/ title="What Does AI Mean for Writers?" tabindex="0" class="">What Does AI Mean for Writers?</a> </h4> <div class="uabb-blog-posts-description uabb-blog-post-section uabb-text-editor">A version of this story appeared in Total Annarchy, my fortnightly newsletter that helps you be a better writer, storyteller, marketer. Get it in your inbox; you鈥檒l love it. * * * Above is a screenshot of a video I posted recently聽on LinkedIn announcing earliest-bird pricing for the聽MarketingProfs B2B Forum. The captions you see below […]</div> <div class="uabb-blog-post-section"> <div class="uabb-module-content uabb-button-wrap uabb-creative-button-wrap uabb-button-width-auto uabb-creative-button-width-auto uabb-button-left uabb-creative-button-left"> <a href="https://annhandley.com/what-does-ai-mean-for-writers/" title="Click Here" target="_self" class="uabb-button uabb-creative-button uabb-creative-flat-btn uabb-none-btn " role="button" aria-label="READ MORE"> <span class="uabb-button-text uabb-creative-button-text">READ MORE</span> </a> </div> </div> </div> </div> </div> </div> <div class="uabb-blog-posts-col-3 uabb-post-wrapper uabb-blog-posts-grid-item-59cbe8f7f38d7 "> <div class="uabb-blog-posts-shadow clearfix"> <div class="uabb-blog-post-inner-wrap uabb-thumbnail-position-top uabb-empty-img"> <div class="uabb-post-thumbnail "> <a href="https://annhandley.com/the-one-email-metric-to-track/" target="_self" title="The One Email Metric You Need to Track"> <img decoding="async" src="https://annhandley.com/ah/wp-content/uploads/2022/11/Screenshot-2022-11-14-at-2.03.27-PM.png" alt="" /> </a> </div> <div class="uabb-blog-post-content"> <h4 class="uabb-post-heading uabb-blog-post-section"> <a href=https://annhandley.com/the-one-email-metric-to-track/ title="The One Email Metric You Need to Track" tabindex="0" class="">The One Email Metric You Need to Track</a> </h4> <div class="uabb-blog-posts-description uabb-blog-post-section uabb-text-editor">A version of this story appeared in Total Annarchy, my fortnightly newsletter that helps you be a better writer, storyteller, marketer. Get it in your inbox; you鈥檒l love it. * * * That’s a quote from Paulo Coelho, Buddha, or聽The Little Engine That Could, the classic children’s tale of a small train that persevered in […]</div> <div class="uabb-blog-post-section"> <div class="uabb-module-content uabb-button-wrap uabb-creative-button-wrap uabb-button-width-auto uabb-creative-button-width-auto uabb-button-left uabb-creative-button-left"> <a href="https://annhandley.com/the-one-email-metric-to-track/" title="Click Here" target="_self" class="uabb-button uabb-creative-button uabb-creative-flat-btn uabb-none-btn " role="button" aria-label="READ MORE"> <span class="uabb-button-text uabb-creative-button-text">READ MORE</span> </a> </div> </div> </div> </div> </div> </div> <div class="uabb-blog-posts-col-3 uabb-post-wrapper uabb-blog-posts-grid-item-59cbe8f7f38d7 "> <div class="uabb-blog-posts-shadow clearfix"> <div class="uabb-blog-post-inner-wrap uabb-thumbnail-position-top uabb-empty-img"> <div class="uabb-post-thumbnail "> <a href="https://annhandley.com/ai-writing-typewriters/" target="_self" title="AI Writing and Typewriters"> <img decoding="async" src="https://annhandley.com/ah/wp-content/uploads/2023/02/Screenshot-2023-02-07-at-12.10.55-PM.png" alt="" /> </a> </div> <div class="uabb-blog-post-content"> <h4 class="uabb-post-heading uabb-blog-post-section"> <a href=https://annhandley.com/ai-writing-typewriters/ title="AI Writing and Typewriters" tabindex="0" class="">AI Writing and Typewriters</a> </h4> <div class="uabb-blog-posts-description uabb-blog-post-section uabb-text-editor">A version of this story appeared in Total Annarchy, my fortnightly newsletter that helps you be a better writer, storyteller, marketer. Get it in your inbox; you鈥檒l love it. * * * This is a story about AI Writing and typewriters. Over the holiday break I lifted a curious grimy, gray case up off the […]</div> <div class="uabb-blog-post-section"> <div class="uabb-module-content uabb-button-wrap uabb-creative-button-wrap uabb-button-width-auto uabb-creative-button-width-auto uabb-button-left uabb-creative-button-left"> <a href="https://annhandley.com/ai-writing-typewriters/" title="Click Here" target="_self" class="uabb-button uabb-creative-button uabb-creative-flat-btn uabb-none-btn " role="button" aria-label="READ MORE"> <span class="uabb-button-text uabb-creative-button-text">READ MORE</span> </a> </div> </div> </div> </div> </div> </div> <div class="uabb-blog-posts-col-3 uabb-post-wrapper uabb-blog-posts-grid-item-59cbe8f7f38d7 "> <div class="uabb-blog-posts-shadow clearfix"> <div class="uabb-blog-post-inner-wrap uabb-thumbnail-position-top uabb-empty-img"> <div class="uabb-post-thumbnail "> <a href="https://annhandley.com/how-to-write-like-robots-cant/" target="_self" title="How to Write Like Robots Can’t"> <img decoding="async" src="https://annhandley.com/ah/wp-content/uploads/2023/02/Screenshot-2023-02-07-at-12.56.06-PM.png" alt="" /> </a> </div> <div class="uabb-blog-post-content"> <h4 class="uabb-post-heading uabb-blog-post-section"> <a href=https://annhandley.com/how-to-write-like-robots-cant/ title="How to Write Like Robots Can’t" tabindex="0" class="">How to Write Like Robots Can’t</a> </h4> <div class="uabb-blog-posts-description uabb-blog-post-section uabb-text-editor">A version of this story appeared in Total Annarchy, my fortnightly newsletter that helps you be a better writer, storyteller, marketer. Get it in your inbox; you鈥檒l love it. * * * One of the things I love about the explosive chatter around AI writing is how overnight the conversation shifted from this: Yo! No […]</div> <div class="uabb-blog-post-section"> <div class="uabb-module-content uabb-button-wrap uabb-creative-button-wrap uabb-button-width-auto uabb-creative-button-width-auto uabb-button-left uabb-creative-button-left"> <a href="https://annhandley.com/how-to-write-like-robots-cant/" title="Click Here" target="_self" class="uabb-button uabb-creative-button uabb-creative-flat-btn uabb-none-btn " role="button" aria-label="READ MORE"> <span class="uabb-button-text uabb-creative-button-text">READ MORE</span> </a> </div> </div> </div> </div> </div> </div> <div class="uabb-blog-posts-col-3 uabb-post-wrapper uabb-blog-posts-grid-item-59cbe8f7f38d7 "> <div class="uabb-blog-posts-shadow clearfix"> <div class="uabb-blog-post-inner-wrap uabb-thumbnail-position-top uabb-empty-img"> <div class="uabb-post-thumbnail "> <a href="https://annhandley.com/copy-framework/" target="_self" title="Unclog Your Copy With This Easy Four-Step Framework"> <img decoding="async" src="https://annhandley.com/ah/wp-content/uploads/2022/06/Screen-Shot-2022-06-29-at-8.31.58-PM.png" alt="" /> </a> </div> <div class="uabb-blog-post-content"> <h4 class="uabb-post-heading uabb-blog-post-section"> <a href=https://annhandley.com/copy-framework/ title="Unclog Your Copy With This Easy Four-Step Framework" tabindex="0" class="">Unclog Your Copy With This Easy Four-Step Framework</a> </h4> <div class="uabb-blog-posts-description uabb-blog-post-section uabb-text-editor">A version of this story appeared in Total Annarchy, my fortnightly newsletter that helps you be a better writer, storyteller, marketer. Get it in your inbox; you鈥檒l love it. * * * Above ^^ is a sign I read in a hospital waiting room a few days ago. It’s one of the top hospitals in […]</div> <div class="uabb-blog-post-section"> <div class="uabb-module-content uabb-button-wrap uabb-creative-button-wrap uabb-button-width-auto uabb-creative-button-width-auto uabb-button-left uabb-creative-button-left"> <a href="https://annhandley.com/copy-framework/" title="Click Here" target="_self" class="uabb-button uabb-creative-button uabb-creative-flat-btn uabb-none-btn " role="button" aria-label="READ MORE"> <span class="uabb-button-text uabb-creative-button-text">READ MORE</span> </a> </div> </div> </div> </div> </div> </div> <div class="uabb-blog-posts-col-3 uabb-post-wrapper uabb-blog-posts-grid-item-59cbe8f7f38d7 "> <div class="uabb-blog-posts-shadow clearfix"> <div class="uabb-blog-post-inner-wrap uabb-thumbnail-position-top uabb-empty-img"> <div class="uabb-post-thumbnail "> <a href="https://annhandley.com/brave-enough-to-suck/" target="_self" title="Brave Enough to Suck at Something New"> <img decoding="async" src="https://annhandley.com/ah/wp-content/uploads/2021/09/bebrave.jpeg" alt="a white brick wall with a written mural in black all-caps type "Be brave enough to suck at something new."" /> </a> </div> <div class="uabb-blog-post-content"> <h4 class="uabb-post-heading uabb-blog-post-section"> <a href=https://annhandley.com/brave-enough-to-suck/ title="Brave Enough to Suck at Something New" tabindex="0" class="">Brave Enough to Suck at Something New</a> </h4> <div class="uabb-blog-posts-description uabb-blog-post-section uabb-text-editor">A version of this story appeared in Total Annarchy, my fortnightly newsletter that helps you be a better writer, storyteller, marketer. Get it in your inbox; you鈥檒l love it. * * * “Be brave enough to suck at something new.” The quote is attributed to business book author Jon Acuff, the great Greek god Pinterest, […]</div> <div class="uabb-blog-post-section"> <div class="uabb-module-content uabb-button-wrap uabb-creative-button-wrap uabb-button-width-auto uabb-creative-button-width-auto uabb-button-left uabb-creative-button-left"> <a href="https://annhandley.com/brave-enough-to-suck/" title="Click Here" target="_self" class="uabb-button uabb-creative-button uabb-creative-flat-btn uabb-none-btn " role="button" aria-label="READ MORE"> <span class="uabb-button-text uabb-creative-button-text">READ MORE</span> </a> </div> </div> </div> </div> </div> </div> <div class="uabb-blog-posts-col-3 uabb-post-wrapper uabb-blog-posts-grid-item-59cbe8f7f38d7 "> <div class="uabb-blog-posts-shadow clearfix"> <div class="uabb-blog-post-inner-wrap uabb-thumbnail-position-top uabb-empty-img"> <div class="uabb-post-thumbnail "> <a href="https://annhandley.com/how-to-create-a-smarter-go-to-market-approach-in-4-steps/" target="_self" title="How to Create a Smarter Go To Market Approach in 4 Steps"> <img decoding="async" src="https://annhandley.com/ah/wp-content/uploads/2022/03/Demandbase-Group-03-LI.png" alt="" /> </a> </div> <div class="uabb-blog-post-content"> <h4 class="uabb-post-heading uabb-blog-post-section"> <a href=https://annhandley.com/how-to-create-a-smarter-go-to-market-approach-in-4-steps/ title="How to Create a Smarter Go To Market Approach in 4 Steps" tabindex="0" class="">How to Create a Smarter Go To Market Approach in 4 Steps</a> </h4> <div class="uabb-blog-posts-description uabb-blog-post-section uabb-text-editor">Let’s talk about how you can create a smarter Go To Market approach… in four steps. Here’s my advice on the questions you need to ask/answer to create a smarter GTM approach: * * * Do your sales and marketing teams ask themselves four fundamental questions before they send a single email or post a […]</div> <div class="uabb-blog-post-section"> <div class="uabb-module-content uabb-button-wrap uabb-creative-button-wrap uabb-button-width-auto uabb-creative-button-width-auto uabb-button-left uabb-creative-button-left"> <a href="https://annhandley.com/how-to-create-a-smarter-go-to-market-approach-in-4-steps/" title="Click Here" target="_self" class="uabb-button uabb-creative-button uabb-creative-flat-btn uabb-none-btn " role="button" aria-label="READ MORE"> <span class="uabb-button-text uabb-creative-button-text">READ MORE</span> </a> </div> </div> </div> </div> </div> </div> <div class="uabb-blog-posts-col-3 uabb-post-wrapper uabb-blog-posts-grid-item-59cbe8f7f38d7 "> <div class="uabb-blog-posts-shadow clearfix"> <div class="uabb-blog-post-inner-wrap uabb-thumbnail-position-top uabb-empty-img"> <div class="uabb-post-thumbnail "> <a href="https://annhandley.com/creative-marketing-on-a-budget/" target="_self" title="Brilliant Creative on a Tiny Budget: 5 Examples from an Unlikely Source"> <img decoding="async" src="https://annhandley.com/ah/wp-content/uploads/2021/09/book-explorer.jpeg" alt="a two-dimensional sketch figure grips a telescope and stands on the page of an open book. They peer out the telescope into the sky at something off-camera." /> </a> </div> <div class="uabb-blog-post-content"> <h4 class="uabb-post-heading uabb-blog-post-section"> <a href=https://annhandley.com/creative-marketing-on-a-budget/ title="Brilliant Creative on a Tiny Budget: 5 Examples from an Unlikely Source" tabindex="0" class="">Brilliant Creative on a Tiny Budget: 5 Examples from an Unlikely Source</a> </h4> <div class="uabb-blog-posts-description uabb-blog-post-section uabb-text-editor">A version of this story appeared in Total Annarchy, my fortnightly newsletter that helps you be a better writer, storyteller, marketer. Get it in your inbox; you鈥檒l love it. * * Has the pandemic made us more creative? I’ve been wondering this lately… Have the uncertainty and randomness of the past 18 months made us […]</div> <div class="uabb-blog-post-section"> <div class="uabb-module-content uabb-button-wrap uabb-creative-button-wrap uabb-button-width-auto uabb-creative-button-width-auto uabb-button-left uabb-creative-button-left"> <a href="https://annhandley.com/creative-marketing-on-a-budget/" title="Click Here" target="_self" class="uabb-button uabb-creative-button uabb-creative-flat-btn uabb-none-btn " role="button" aria-label="READ MORE"> <span class="uabb-button-text uabb-creative-button-text">READ MORE</span> </a> </div> </div> </div> </div> </div> </div> </div> <div class="uabb-blogs-pagination" > <ul class='page-numbers'> <li><span aria-current="page" class="page-numbers current">1</span></li> <li><a class="page-numbers" href="https://annhandley.com/blog/paged-2/2/">2</a></li> <li><a class="page-numbers" href="https://annhandley.com/blog/paged-2/3/">3</a></li> <li><span class="page-numbers 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