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share-monocrhome"> <div class="jeg_share_float_container"></div> </div> <div class="content-inner "> <p><span style="font-weight: 400;">By Talker Staff</span></p> <p><a href="https://www.dropbox.com/scl/fo/3uswzyefxc68tq5jwdr1o/AA8_o-GuL3C9NaP19gLlLdw?rlkey=eq3wcsuh6e1us4cgr2gpe81uf&st=q18tk4d1&dl=0" target="_blank" rel="noopener"><strong>NEWS COPY</strong></a></p> <p><span style="font-weight: 400;">Gen Z consumes more content than any other generation, according to recent research.</span></p> <p><span style="font-weight: 400;">The study of 2,000 nationally representative Americans revealed that Gen Z respondents consume close to seven hours of media and content every day (6.6).</span></p> <p><span style="font-weight: 400;">The youngest generation was also the most likely age group to say they watch 15 hours of content or more per day.</span></p> <p><span style="font-weight: 400;">The comprehensive study on media consumption trends by </span><a href="https://talkerresearch.com/media-consumption-trend-report/" target="_blank" rel="noopener"><span style="font-weight: 400;">Talker Research</span></a><span style="font-weight: 400;"> showed that, on average, Americans consume six hours of content per day — or 42 hours per week. That adds up to 91 full days every year.</span></p> <p><span style="font-weight: 400;">Along with time spent watching, the survey also dug into the finances of media consumption. </span></p> <p><span style="font-weight: 400;">The data revealed that the average respondent spends $66.60 every month on media, including streaming services, audio apps, and social media subscriptions — or about $800 per year.</span></p> <p><span style="font-weight: 400;">Gen Z was found to spend the most where this is concerned, racking up a monthly bill of $97.70, with millennials not far behind ($91.70).</span></p> <p><span style="font-weight: 400;">In comparison, baby boomers spend just $35.60 and Silent Generation Americans don’t even spend $25.</span></p> <p><span style="font-weight: 400;">That’s not to say that Americans are necessarily happy to spend this much every month. In fact, 33% of respondents would not continue subscribing to their favorite streaming service if it raised its price by 10% in the next year.</span></p> <p><span style="font-weight: 400;">Breaking down spends by types of media, we can see the </span><b>generational differences in spending</b><span style="font-weight: 400;"> on </span><b>streaming</b><span style="font-weight: 400;"> (e.g. Netflix, Hulu, Disney+), </span><b>social media</b><span style="font-weight: 400;"> (Twitch subscriptions, YouTube Premium, etc.) and </span><b>audio services</b><span style="font-weight: 400;"> (Spotify, Apple Music, Audible, etc.). </span></p> <p><span style="font-weight: 400;">Millennials spend the highest monthly amount on streaming ($40), followed closely by Gen Z ($39.20) and Gen X ($32.30).</span></p> <p><span style="font-weight: 400;">In comparison, boomers spend just $20.70 per month on these platforms, with Silent Gen Americans spending even less ($16.60).</span></p> <p><span style="font-weight: 400;">Younger, more media-savvy generations also spend a good chunk of change on social media services and subscriptions, with Gen Z ($29.10), and millennials ($25) leading the charge. </span></p> <p><span style="font-weight: 400;">Both Gen Z ($29.4) and millennials ($26.7) also spend the most on audio subscriptions, with baby boomers ($7.4) and Silent Generation Americans ($3.9) spending almost nothing.</span></p> <p><span style="font-weight: 400;">Nearly half of those polled (42%) admit they feel like they consume “too much” media and 36% say their mood is “often” negatively affected by something they see on social media. </span></p> <p><span style="font-weight: 400;">Gen Z Americans were far away the most likely to feel like they consumed too much media, with 66% agreeing with that sentiment.</span></p> <p><span style="font-weight: 400;">The average respondent also feels guilty 3.1 times every month due to their media consumption habits.</span></p> <p><span style="font-weight: 400;">“The first step is to figure out what's causing the excessive content consumption in the first place,” offered </span><a href="https://www.linkedin.com/in/natasha-thapar-olmos-ph-d-652b4798" target="_blank" rel="noopener"><span style="font-weight: 400;">Natasha Thapar-Olmos, Ph.D.</span></a><span style="font-weight: 400;">, Associate Professor of Psychology at </span><a href="https://gsep.pepperdine.edu" target="_blank" rel="noopener"><span style="font-weight: 400;">Pepperdine University</span></a><span style="font-weight: 400;">. “Without understanding the cause, efforts to intervene will be less effective. Try keeping a log of when the behavior tends to happen and any patterns in what might precede it.”</span></p> <p><span style="font-weight: 400;">“Once you have some good ideas about the cause, you can start thinking about making changes in those areas,” continued Thapar-Olmos. “For example, if you find yourself doom-scrolling at the end of weekdays after work but not so much on the weekends, prepare an alternate activity for the weeknights. Have it set up and ready to go before you leave for work, like a puzzle, a magazine, or a book.</span></p> <p> </p> <p><span style="font-weight: 400;">“One way guilt can be helpful is to let us know when we've done something that violates some internal standard or value. So, if you are feeling guilty about wasting time online, acknowledge it and use it to refocus your values and intentions. Then, move on. If your guilt is getting in the way of making productive changes, then it might not be serving you anymore.”</span></p> <p><strong><em>Check out the full trend report</em> <a href="https://talkerresearch.com/media-consumption-trend-report/" target="_blank" rel="noopener">here</a>.</strong></p> <p><b>Hours spent consuming media per day</b></p> <div class="flourish-embed flourish-chart" data-src="visualisation/20154459"><script src="https://public.flourish.studio/resources/embed.js"></script><noscript><img decoding="async" src="https://public.flourish.studio/visualisation/20154459/thumbnail" width="100%" alt="chart visualization" /></noscript></div> <p><b>Subscription spends per month</b></p> <div class="flourish-embed flourish-chart" data-src="visualisation/20155714"><script src="https://public.flourish.studio/resources/embed.js"></script><noscript><img decoding="async" src="https://public.flourish.studio/visualisation/20155714/thumbnail" width="100%" alt="chart visualization" /></noscript></div> <p><span style="text-decoration: underline;"><strong>Survey methodology:</strong></span></p> <p><em><span style="font-weight: 400;">This random double-opt-in survey of 2,000 representative Americans was conducted by market research <strong>Talker Research</strong> between <strong>July 24 and August 1, 2024,</strong> whose team members are members of the Market Research Society<strong> (MRS)</strong> and the European Society for Opinion and Marketing Research <strong>(ESOMAR).</strong></span></em></p> <div class="jeg_post_tags"></div> <br /> <p></p> </div> </div> <div class="jeg_share_bottom_container"></div> <div class="jeg_ad jeg_article jnews_content_bottom_ads "><div class='ads-wrapper '></div></div><div class="jnews_prev_next_container"><div class="jeg_prevnext_post"> <a href="https://swnsdigital.com/us/2024/11/how-travel-disruptions-affected-americans-last-year/" class="post prev-post"> <span class="caption">Previous Post</span> <h3 class="post-title">How 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These cookies ensure basic functionalities and security features of the website, anonymously. <table class="wt-cli-element cookielawinfo-row-cat-table cookielawinfo-winter"><thead><tr><th scope="col" class="cookielawinfo-column-1">Cookie</th><th scope="col" class="cookielawinfo-column-3">Duration</th><th scope="col" class="cookielawinfo-column-4">Description</th></tr></thead><tbody><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">AWSELB</td><td class="cookielawinfo-column-3">session</td><td class="cookielawinfo-column-4">Associated with Amazon Web Services and created by Elastic Load Balancing, AWSELB cookie is used to manage sticky sessions across production servers.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">cookielawinfo-checkbox-advertisement</td><td class="cookielawinfo-column-3">1 year</td><td class="cookielawinfo-column-4">Set by the GDPR Cookie Consent plugin, this cookie records the user consent for the cookies in the "Advertisement" category.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">cookielawinfo-checkbox-analytics</td><td class="cookielawinfo-column-3">11 months</td><td class="cookielawinfo-column-4">This cookie is set by GDPR Cookie Consent plugin. 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The cookie is used to store the user consent for the cookies in the category "Other.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">cookielawinfo-checkbox-performance</td><td class="cookielawinfo-column-3">11 months</td><td class="cookielawinfo-column-4">This cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Performance".</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">CookieLawInfoConsent</td><td class="cookielawinfo-column-3">1 year</td><td class="cookielawinfo-column-4">CookieYes sets this cookie to record the default button state of the corresponding category and the status of CCPA. 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These cookies help provide information on metrics the number of visitors, bounce rate, traffic source, etc. <table class="wt-cli-element cookielawinfo-row-cat-table cookielawinfo-winter"><thead><tr><th scope="col" class="cookielawinfo-column-1">Cookie</th><th scope="col" class="cookielawinfo-column-3">Duration</th><th scope="col" class="cookielawinfo-column-4">Description</th></tr></thead><tbody><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">CONSENT</td><td class="cookielawinfo-column-3">2 years</td><td class="cookielawinfo-column-4">YouTube sets this cookie via embedded YouTube videos and registers anonymous statistical data.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">_ga</td><td class="cookielawinfo-column-3">1 year 1 month 4 days</td><td class="cookielawinfo-column-4">Google Analytics sets this cookie to calculate visitor, session and campaign data and track site usage for the site's analytics report. The cookie stores information anonymously and assigns a randomly generated number to recognise unique visitors.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">_gat_gtag_UA_*</td><td class="cookielawinfo-column-3">1 minute</td><td class="cookielawinfo-column-4">Google Analytics sets this cookie to store a unique user ID.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">_ga_*</td><td class="cookielawinfo-column-3">1 year 1 month 4 days</td><td class="cookielawinfo-column-4">Google Analytics sets this cookie to store and count page views.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">_gid</td><td class="cookielawinfo-column-3">1 day</td><td class="cookielawinfo-column-4">Google Analytics sets this cookie to store information on how visitors use a website while also creating an analytics report of the website's performance. 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content","articleBody":"<span style=\"font-weight: 400;\">By Talker Staff<\/span>\r\n\r\n<a href=\"https:\/\/www.dropbox.com\/scl\/fo\/3uswzyefxc68tq5jwdr1o\/AA8_o-GuL3C9NaP19gLlLdw?rlkey=eq3wcsuh6e1us4cgr2gpe81uf&st=q18tk4d1&dl=0\" target=\"_blank\" rel=\"noopener\"><strong>NEWS COPY<\/strong><\/a>\r\n\r\n<span style=\"font-weight: 400;\">Gen Z consumes more content than any other generation, according to recent research.<\/span>\r\n\r\n<span style=\"font-weight: 400;\">The study of 2,000 nationally representative Americans revealed that Gen Z respondents consume close to seven hours of media and content every day (6.6).<\/span>\r\n\r\n<span style=\"font-weight: 400;\">The youngest generation was also the most likely age group to say they watch 15 hours of content or more per day.<\/span>\r\n\r\n<span style=\"font-weight: 400;\">The comprehensive study on media consumption trends by <\/span><a href=\"https:\/\/talkerresearch.com\/media-consumption-trend-report\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Talker Research<\/span><\/a><span style=\"font-weight: 400;\"> showed that, on average, Americans consume six hours of content per day \u2014 or 42 hours per week. That adds up to 91 full days every year.<\/span>\r\n\r\n<span style=\"font-weight: 400;\">Along with time spent watching, the survey also dug into the finances of media consumption.\u00a0<\/span>\r\n\r\n<span style=\"font-weight: 400;\">The data revealed that the average respondent spends $66.60 every month on media, including streaming services, audio apps, and social media subscriptions \u2014\u00a0or about $800 per year.<\/span>\r\n\r\n<span style=\"font-weight: 400;\">Gen Z was found to spend the most where this is concerned, racking up a monthly bill of $97.70, with millennials not far behind ($91.70).<\/span>\r\n\r\n<span style=\"font-weight: 400;\">In comparison, baby boomers spend just $35.60 and Silent Generation Americans don\u2019t even spend $25.<\/span>\r\n\r\n<span style=\"font-weight: 400;\">That\u2019s not to say that Americans are necessarily happy to spend this much every month. In fact, 33% of respondents would not continue subscribing to their favorite streaming service if it raised its price by 10% in the next year.<\/span>\r\n\r\n<span style=\"font-weight: 400;\">Breaking down spends by types of media, we can see the <\/span><b>generational differences in spending<\/b><span style=\"font-weight: 400;\"> on <\/span><b>streaming<\/b><span style=\"font-weight: 400;\"> (e.g. Netflix, Hulu, Disney+), <\/span><b>social media<\/b><span style=\"font-weight: 400;\"> (Twitch subscriptions, YouTube Premium, etc.) and <\/span><b>audio services<\/b><span style=\"font-weight: 400;\"> (Spotify, Apple Music, Audible, etc.).\u00a0<\/span>\r\n\r\n<span style=\"font-weight: 400;\">Millennials spend the highest monthly amount on streaming ($40), followed closely by Gen Z ($39.20) and Gen X ($32.30).<\/span>\r\n\r\n<span style=\"font-weight: 400;\">In comparison, boomers spend just $20.70 per month on these platforms, with Silent Gen Americans spending even less ($16.60).<\/span>\r\n\r\n<span style=\"font-weight: 400;\">Younger, more media-savvy generations also spend a good chunk of change on social media services and subscriptions, with Gen Z ($29.10), and millennials ($25) leading the charge.\u00a0<\/span>\r\n\r\n<span style=\"font-weight: 400;\">Both Gen Z ($29.4) and millennials ($26.7) also spend the most on audio subscriptions, with baby boomers\u00a0 ($7.4) and Silent Generation Americans ($3.9) spending almost nothing.<\/span>\r\n\r\n<span style=\"font-weight: 400;\">Nearly half of those polled (42%) admit they feel like they consume \u201ctoo much\u201d media and 36% say their mood is \u201coften\u201d negatively affected by something they see on social media.\u00a0<\/span>\r\n\r\n<span style=\"font-weight: 400;\">Gen Z Americans were far away the most likely to feel like they consumed too much media, with 66% agreeing with that sentiment.<\/span>\r\n\r\n<span style=\"font-weight: 400;\">The average respondent also feels guilty 3.1 times every month due to their media consumption habits.<\/span>\r\n\r\n<span style=\"font-weight: 400;\">\u201cThe first step is to figure out what's causing the excessive content consumption in the first place,\u201d offered <\/span><a href=\"https:\/\/www.linkedin.com\/in\/natasha-thapar-olmos-ph-d-652b4798\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Natasha Thapar-Olmos, Ph.D.<\/span><\/a><span style=\"font-weight: 400;\">, Associate Professor of Psychology at <\/span><a href=\"https:\/\/gsep.pepperdine.edu\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Pepperdine University<\/span><\/a><span style=\"font-weight: 400;\">. \u201cWithout understanding the cause, efforts to intervene will be less effective. Try keeping a log of when the behavior tends to happen and any patterns in what might precede it.\u201d<\/span>\r\n\r\n<span style=\"font-weight: 400;\">\u201cOnce you have some good ideas about the cause, you can start thinking about making changes in those areas,\u201d continued Thapar-Olmos. \u201cFor example, if you find yourself doom-scrolling at the end of weekdays after work but not so much on the weekends, prepare an alternate activity for the weeknights. Have it set up and ready to go before you leave for work, like a puzzle, a magazine, or a book.<\/span>\r\n\r\n \r\n\r\n<span style=\"font-weight: 400;\">\u201cOne way guilt can be helpful is to let us know when we've done something that violates some internal standard or value. So, if you are feeling guilty about wasting time online, acknowledge it and use it to refocus your values and intentions. Then, move on. If your guilt is getting in the way of making productive changes, then it might not be serving you anymore.\u201d<\/span>\r\n\r\n<strong><em>Check out the full trend report<\/em> <a href=\"https:\/\/talkerresearch.com\/media-consumption-trend-report\/\" target=\"_blank\" rel=\"noopener\">here<\/a>.<\/strong>\r\n\r\n<b>Hours spent consuming media per day<\/b>\r\n<div class=\"flourish-embed flourish-chart\" data-src=\"visualisation\/20154459\"><script src=\"https:\/\/public.flourish.studio\/resources\/embed.js\"><\/script><noscript><img src=\"https:\/\/public.flourish.studio\/visualisation\/20154459\/thumbnail\" width=\"100%\" alt=\"chart visualization\" \/><\/noscript><\/div>\r\n<b>Subscription spends per month<\/b>\r\n<div class=\"flourish-embed flourish-chart\" data-src=\"visualisation\/20155714\"><script src=\"https:\/\/public.flourish.studio\/resources\/embed.js\"><\/script><noscript><img src=\"https:\/\/public.flourish.studio\/visualisation\/20155714\/thumbnail\" width=\"100%\" alt=\"chart visualization\" \/><\/noscript><\/div>\r\n<span style=\"text-decoration: underline;\"><strong>Survey methodology:<\/strong><\/span>\r\n\r\n<em><span style=\"font-weight: 400;\">This random double-opt-in survey of 2,000 representative Americans was conducted by market research <strong>Talker Research<\/strong> between <strong>July 24 and August 1, 2024,<\/strong> whose team members are members of the Market Research Society<strong> (MRS)<\/strong> and the European Society for Opinion and Marketing Research <strong>(ESOMAR).<\/strong><\/span><\/em>","author":{"@type":"Person","name":"DigitalHubUSA","url":"https:\/\/swnsdigital.com\/us\/author\/digitalhubusa\/"},"articleSection":["Health","Lifestyle","Research","Science & Technology","USA-ONLY"],"image":{"@type":"ImageObject","url":"https:\/\/swnsdigital.com\/us\/wp-content\/uploads\/2024\/11\/pexels-fauxels-3184435.jpg","width":1279,"height":837},"publisher":{"@type":"Organization","name":"","url":"https:\/\/swnsdigital.com\/us","logo":{"@type":"ImageObject","url":""},"sameAs":["http:\/\/facebook.com","http:\/\/twitter.com"]}}</script> <script type='application/ld+json'>{"@context":"http:\/\/schema.org","@type":"hentry","entry-title":"Generation Scroll: Gen Z spends a quarter of their day consuming content","published":"2024-11-08 08:01:56","updated":"2024-11-07 16:02:49"}</script> <script type='application/ld+json'>{"@context":"http:\/\/schema.org","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"item":{"@id":"https:\/\/swnsdigital.com\/us","name":"Home"}},{"@type":"ListItem","position":2,"item":{"@id":"https:\/\/swnsdigital.com\/us?year=2024&monthnum=11&name=generation-scroll-gen-z-spends-a-quarter-of-their-day-consuming-content","name":null}},{"@type":"ListItem","position":3,"item":{"@id":"https:\/\/swnsdigital.com\/us","name":"Home"}},{"@type":"ListItem","position":4,"item":{"@id":"https:\/\/swnsdigital.com\/us?year=2024&monthnum=11&name=generation-scroll-gen-z-spends-a-quarter-of-their-day-consuming-content","name":null}}]}</script> <script type="text/javascript">;!function(){"use strict";window.jnews=window.jnews||{},window.jnews.first_load=window.jnews.first_load||{},window.jnews.first_load=function(){var e=this,t=jnews.library,n="object"==typeof jnews&&"object"==typeof jnews.library;e.data=null,e.run_ajax=!0,e.run_loginregister=!0,e.clear=function(){e.run_ajax=!0,e.run_loginregister=!0,e.data=null},e.init=function(){n&&(t.globalBody.querySelectorAll(".jeg_popup_account").length&&jnews.loginregister&&e.run_loginregister&&(e.run_loginregister=!1,jnews.loginregister.init(),jnews.loginregister.hook_form()),jfla.length&&e.run_ajax&&(e.run_ajax=!1,e.do_ajax({action:"jnews_first_load_action",jnews_id:jnewsoption.postid,load_action:jfla})))},e.update_counter=function(){if(n){var o={total_view:t.globalBody.querySelectorAll(".jeg_share_stats .jeg_views_count .counts"),total_share:t.globalBody.querySelectorAll(".jeg_share_stats .jeg_share_count .counts"),total_comment:t.globalBody.querySelectorAll(".jeg_meta_comment a span")};t.forEach(Object.entries(e.data.counter),(function([e,n]){o[e].length&&t.forEach(o[e],(function(e,o){t.setText(e,n)}))}))}},e.do_ajax=function(o){if(n){var a=new XMLHttpRequest;a.onreadystatechange=function(){XMLHttpRequest.DONE===a.readyState&&200==a.status&&(e.data=JSON.parse(a.responseText),e.data.counter&&"object"==typeof e.data.counter&&e.update_counter())},a.open("POST",jnews_ajax_url,!0),a.setRequestHeader("Content-Type","application/x-www-form-urlencoded; charset=UTF-8"),a.send(t.httpBuildQuery(o))}}},window.jnews.first_load=new window.jnews.first_load,jnews.first_load.init()}();</script><script type="text/javascript"></script></body> </html>