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Learn how to advertise your business effectively, plan an unforgettable event and explore the world of Internet content marketing to help reach new customers—and keep your loyal fans coming back.</div></div></div></div></div><div id="topics-featured-content-"><div class="container"><div class="row"><div id="featured-content" class="flex col-md-8 col-sm-12 position-relative axp-forum-taxonomy-container__TaxonomyContainer__titleColor___2TF4L"><div class="pad-0-lr axp-forum-content-list__list__h100___2OeB0 width-full" data-bti-module-name="axp-forum-content-list" data-bti-module-variant="contentList"><div></div><div class="row stack-responsive-a margin-0-lr undefined"><div class="width-full display-flex undefined"><div><a title="how-to-craft-customer-appreciation-events" class="darkGrayFontColor" href="/en-us/business/trends-and-insights/articles/how-to-craft-customer-appreciation-events/"><div class="width-full position-relative"><div class="LazyLoad text-align-center width-full height-full dls-gray-01-bg"></div></div><div id="topicContent" class="pad-l-md-down col-md-10 pad-4-t pad-0-l"><div id="title" class=" pad-1-b pad-0-l axp-forum-taxonomy-container__TaxonomyContainer__featuredTitle___1llEA">How to Craft Customer Appreciation Events</div><div id="teaser" class="pad-2-b-md-up axp-forum-taxonomy-container__TaxonomyContainer__featuredSummary___ebQEC "><div class="LinesEllipsis TruncateText_preserveWhitespace__sxIxA"><div>A great business event can reward your loyal customers and help you attract new ones. </div></div></div></div></a></div></div></div></div><div class="border-r pad-2-r-md-up hidden-sm-down"></div></div><div id="secondary-content" class=" pad-1-l-md-up col-md-4 col-sm-12 margin-auto-lr position-relative axp-forum-taxonomy-container__TaxonomyContainer__titleColor___2TF4L"><div class="pad-0-lr axp-forum-content-list__list__h100___2OeB0 width-full" data-bti-module-name="axp-forum-content-list" 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