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<!DOCTYPE html> <html> <head> <title>The Documentation for the Hull Platform</title> <meta content="The Documentation for the Hull Platform" property="og:title"/> <meta content="The Documentation for the Hull Platform" property="twitter:title"/> <meta content="The Home for the Hull Platform's Documentation | Learn how to unify your customer data and integrate your services" name=description /> <meta content="The Home for the Hull Platform's Documentation | Learn how to unify your customer data and integrate your services" property="og:description"/> <meta content="The Home for the Hull Platform's Documentation | Learn how to unify your customer data and integrate your services" property="twitter:description"/> <meta content="https://www.hull.io/assets/images/logo/logo_dark@2x.png" property="og:image"/> <meta content="https://www.hull.io/assets/images/logo/logo_dark@2x.png" property="twitter:image"/> <meta content=company property="og:type"/> <meta content="Hull.io" property="og:site_name"/> <meta content=1510090487 property="twitter:account_id"/> <link href="https://www.hull.io/docs/" rel=canonical /> <meta charset=utf-8 /> <meta content="width=device-width, initial-scale=1, user-scalable=no" name=viewport /> <meta content=loaM7YOJ7ZcjFGtSEk_OZnrRynDHqQWtja2hHbCkOoo name=google-site-verification /> <link href="/ico/favicon.ico" rel="shortcut icon" type="image/ico"/> <link href="/ico/apple-icon-57x57.png" rel=apple-touch-icon sizes=57x57 /> <link href="/ico/apple-icon-60x60.png" rel=apple-touch-icon sizes=60x60 /> <link href="/ico/apple-icon-72x72.png" rel=apple-touch-icon sizes=72x72 /> <link href="/ico/apple-icon-76x76.png" rel=apple-touch-icon sizes=76x76 /> <link href="/ico/apple-icon-114x114.png" rel=apple-touch-icon sizes=114x114 /> <link href="/ico/apple-icon-120x120.png" rel=apple-touch-icon sizes=120x120 /> <meta content="/ico/ms-icon-144x144.png" name=msapplication-TileImage /> <meta content="#ffffff" name=msapplication-TileColor /> <meta content="#ffffff" name=theme-color /> <link href="/ico/apple-icon-144x144.png" rel=apple-touch-icon sizes=144x144 /> <link href="/ico/apple-icon-152x152.png" rel=apple-touch-icon sizes=152x152 /> <link href="/ico/apple-icon-180x180.png" rel=apple-touch-icon sizes=180x180 /> <link href="/ico/ios.png" rel=apple-touch-icon-precomposed /> <link color="#242A33" href="/ico/icon.svg" rel=mask-icon /> <link href="/ico/android-icon-192x192.png" rel=icon sizes=192x192 type="image/png"/> <link href="/ico/favicon-32x32.png" rel=icon sizes=32x32 type="image/png"/> <link href="/ico/favicon-96x96.png" rel=icon sizes=96x96 type="image/png"/> <link href="/ico/favicon-16x16.png" rel=icon sizes=16x16 type="image/png"/> <link href="/assets/css/styles.css" rel=stylesheet /><script src="https://js.hull.io/0.10.0/hull.js.gz" id=hull-js-sdk data-platform-id=558979b4f59837f6160003c9 data-org-url="https://super.hullapp.io"></script><script src="/assets/js/app.js"></script> <meta name="ahrefs-site-verification" content="236265544476bced7a80b6a55282ff20c682e3428f2edeedbd881e1caac428ac"></head> <body class=background-grey> <div class=page--docs> <noscript><iframe src="https://www.googletagmanager.com/ns.html?id=GTM-KVQMM9R" height=0 width=0 style="display:none;visibility:hidden"></iframe></noscript> <div class=page__background></div> <div class=page__header> <div class="navbar--sticky navbar--full"> <div class=nav-sticky-container data-sticky-container=""> <div class=sticky data-options="marginTop:0;" data-sticky="" data-top-anchor=0> <div class=page__banner--static> <a class=page__banner__link href="/faq"> <div class="row small-collapse"> <div class="column small-12 medium-10 small-centered banner__content"> <p> Hull is now part of MessageBird and is no longer accepting new customers on Hull.io. Please check out MessageBird's suite of products at <em>messagebird.com</em> </p> </div> </div> </a> </div> <div class=top-bar> <div class="row small-collapse"> <div class="column small-12 pl-1"> <div class=top-bar-left> <ul class=menu> <li class="menu-text menu-text--icon"> <a href="/"><img src="https://d33wubrfki0l68.cloudfront.net/11d23cd7e6b8f2fdfa45ccbca81984955ceac0c0/febfb/assets/images/logo/icon/light.svg" alt=""/></a> </li> </ul> </div> <div class=title-bar> <button class=title-bar-title data-toggle=main-nav>Menu</button> </div> <div class=top-bar-right id=main-nav> <ul class=menu> <li class=navbar__link> <a class=primary href="/"><svg width=6 height=9 xmlns="http://www.w3.org/2000/svg"><g fill="#242a33" fill-rule=evenodd><path d="M5 0l.707.707L1.464 4.95l-.707-.707z"></path><path d="M5.707 7.778L5 8.485.757 4.243l.707-.707z"></path></g></svg> Back to Website </a> </li> </ul> <ul class="dropdown menu vertical medium-horizontal" data-dropdown-menu=""> <li class="navbar__link has_dropdown"> <a href="#">Guides</a> <ul class=dropdown> <li class=navbar__link> <a href="/docs/guides/getting-started">Getting Started: Sending data to Hull</a> </li> <li class=navbar__link> <a href="/docs/guides/build-segments">Building Segments</a> </li> <li class=navbar__link> <a href="/docs/guides/transform-enrich">Transforming and enriching data</a> </li> <li class=navbar__link> <a href="/docs/guides/data-unification">Unifying Data</a> </li> <li class=navbar__link> <a href="/docs/guides/sending-data">Sending data to Connectors</a> </li> <li class=navbar__link> <a href="/docs/guides/setup">Setup Data Flows</a> </li> <li class=navbar__link> <a href="/docs/guides/advanced-usage">Advanced usage: Operating Hull</a> </li> <li class=navbar__link> <a href="/docs/guides/"><strong>View all Guides</strong></a> </li> </ul> </li> <li class="navbar__link has-dropdown"> <a href="/docs">Concepts</a> <ul class=dropdown> <li class=navbar__link> <a href="/docs/concepts/users/">Users</a> </li> <li class=navbar__link> <a href="/docs/concepts/accounts/">Accounts</a> </li> <li class=navbar__link> <a href="/docs/concepts/events/">Events</a> </li> <li class=navbar__link> <a href="/docs/concepts/connectors/">Connectors</a> </li> <li class=navbar__link> <a href="/docs/concepts/segments/">Segments</a> </li> <li class=navbar__link> <a href="/docs/data_lifecycle/ingest/">Ingestion</a> </li> <li class=navbar__link> <a href="/docs/data_lifecycle/compute/">Compute</a> </li> <li class=navbar__link> <a href="/docs/data_lifecycle/notify/">Notify</a> </li> </ul> </li> <li class="navbar__link has-dropdown"> <a href="/docs">Reference</a> <ul class=dropdown> <li class=navbar__link> <a href="/docs/reference/hull_js/">Hull.js</a> </li> <li class=navbar__link> <a href="/docs/reference/connectors/">Building Connectors</a> </li> <li class=navbar__link> <a href="/docs/reference/identity_resolution/">Identity Resolution with Claims</a> </li> <li class=navbar__link> <a href="/docs/reference/http_api/">HTTP API</a> </li> <li class=navbar__link> <a href="/docs/reference/hull_client_node/">Node Client Guide</a> </li> <li class=navbar__link> <a href="/docs/reference/hull_client_node/api/">Node Client Reference</a> </li> </ul> </li> <li class="navbar__link has_dropdown"> <a href="/docs/connectors">Connectors</a> <ul class=dropdown> <li class=navbar__link> <a href="/docs/connectors/salesforce/">Salesforce</a> </li> <li class=navbar__link> <a href="/docs/connectors/processor/ ">Processor</a> </li> <li class=navbar__link> <a href="/docs/connectors/segment/ ">Segment</a> </li> <li class=navbar__link> <a href="/docs/connectors/sql/ ">Sql Importer</a> </li> <li class=navbar__link> <a href="/docs/connectors/incoming/">Incoming Webhooks</a> </li> <li class=navbar__link> <a href="/docs#connectors"><strong>View all connectors</strong></a> </li> </ul> </li> </ul> <ul class="menu navbar__docs__cta"> <li class=navbar__link--login> <a class="button logged-in" href="https://dashboard.hullapp.io">Dashboard</a><a class=logged-out href="https://dashboard.hullapp.io">Sign in</a> </li> </ul> </div> </div> </div> </div> </div> </div> </div> <div class="header--docs-index mt-6"> <div class="row column small-10 small-centered header--docs-index"> <h1 class=header__title> Documentation </h1> <input class=st-search-input id=st-search-input placeholder=Search type=search /> <link href="https://cdn.jsdelivr.net/npm/docsearch.js@2/dist/cdn/docsearch.min.css" rel=stylesheet /> <script src="https://cdn.jsdelivr.net/npm/docsearch.js@2/dist/cdn/docsearch.min.js"></script> <script> docsearch({ apiKey: 'bdd508ddf5a5139e4a5a5e22bb97e86f', indexName: 'hull', inputSelector: '#st-search-input', debug: false, algoliaOptions: { facetFilters: ["tags:docs"] }, handleSelected: function(input, event, suggestion, datasetNumber, context) { var search = input.getVal(); input.setVal(''); Hull.track("Searched Documentation", { section: "Documentation", tags: ["docs"], search: search, url: suggestion.url }).then(function() { window.location.assign(suggestion.url) }); } }); </script> </div> </div> </div> <div class="row naventry--list"> <hr/> <div class="grid grid-x grid-padding-x"> <div class="cell large-2 large-offset-3"> <h2 class="mb-4 naventry__header"> Guides </h2> </div> <div class="cell large-5"> <p>Hull is a customer data platform - You use Hull to unify & synchronize your customer data between all your services, tracking & databases in real-time.</p> <p>Get started quickly with our Guides <br/> <a href="/docs/guides/" class="button mt-2">Start now with Guides</a></p> </div> </div> </div> <div class=row> <div class=naventry--logos> <hr/> <div class="grid grid-x grid-padding-x grid-margin-y"> <div class="cell small-12"> <h2 class="mb-4 naventry__header"> Concepts </h2> </div> <div class="cell card__column large-auto small-6"> <div class=card--docsection> <a href="/docs/concepts/users/"><img src="https://d33wubrfki0l68.cloudfront.net/3efdef7cc1c78d3731ba72eef4100136f2dc2aa5/5c768/assets/docs/users-small.svg" srcset="https://d33wubrfki0l68.cloudfront.net/3efdef7cc1c78d3731ba72eef4100136f2dc2aa5/5c768/assets/docs/users-small.svg 48w, https://d33wubrfki0l68.cloudfront.net/dddf05a1cd6494a4b7288deb7c03f1efad21183c/9e7ff/assets/docs/users-big.svg 96w"/><br/> <h2 class=naventry__title> Users </h2> </a> </div> </div><div class="cell card__column large-auto small-6"> <div class=card--docsection> <a href="/docs/concepts/accounts/"><img src="https://d33wubrfki0l68.cloudfront.net/a3051a5db5622f6808fa73913f4e2f213f518dca/508cd/assets/docs/accounts-small.svg" srcset="https://d33wubrfki0l68.cloudfront.net/a3051a5db5622f6808fa73913f4e2f213f518dca/508cd/assets/docs/accounts-small.svg 48w, https://d33wubrfki0l68.cloudfront.net/0aafb18bd48e7f3b01758b1fb3db4607c20d1bec/fdd82/assets/docs/accounts-big.svg 96w"/><br/> <h2 class=naventry__title> Accounts </h2> </a> </div> </div><div class="cell card__column large-auto small-6"> <div class=card--docsection> <a href="/docs/concepts/events/"><img src="https://d33wubrfki0l68.cloudfront.net/8ef6fe07fb1f75b7a1f32cd0435b815bb902700b/f9b09/assets/docs/events-small.svg" srcset="https://d33wubrfki0l68.cloudfront.net/8ef6fe07fb1f75b7a1f32cd0435b815bb902700b/f9b09/assets/docs/events-small.svg 48w, https://d33wubrfki0l68.cloudfront.net/1e8904b6aa6360298f954e5453ee103cb349dd02/a343c/assets/docs/events-big.svg 96w"/><br/> <h2 class=naventry__title> Events </h2> </a> </div> </div><div class="cell card__column large-auto small-6"> <div class=card--docsection> <a href="/docs/concepts/connectors/"><img src="https://d33wubrfki0l68.cloudfront.net/caec9c09545f78df8800affebae47f3fea5c54a2/5842e/assets/docs/connectors-small.svg" srcset="https://d33wubrfki0l68.cloudfront.net/caec9c09545f78df8800affebae47f3fea5c54a2/5842e/assets/docs/connectors-small.svg 48w, https://d33wubrfki0l68.cloudfront.net/caec9c09545f78df8800affebae47f3fea5c54a2/e50d4/assets/docs/connectors-big.svg 96w"/><br/> <h2 class=naventry__title> Connectors </h2> </a> </div> </div><div class="cell card__column large-auto small-6"> <div class=card--docsection> <a href="/docs/concepts/segments/"><img src="https://d33wubrfki0l68.cloudfront.net/ce2989174abceafe98c10bc0fda273b32b4e519a/4ae17/assets/docs/segments-small.svg" srcset="https://d33wubrfki0l68.cloudfront.net/ce2989174abceafe98c10bc0fda273b32b4e519a/4ae17/assets/docs/segments-small.svg 48w, https://d33wubrfki0l68.cloudfront.net/fd4878ba19d721c4656fa0d368b7e6a27cea32db/82bd1/assets/docs/segments-big.svg 96w"/><br/> <h2 class=naventry__title> Segments </h2> </a> </div> </div> </div> </div> <div class=naventry--cards> <hr/> <div class="grid grid-x grid-padding-x"> <div class="cell small-12"> <h2 class="mb-4 naventry__header"> Data Lifecycle </h2> </div> <div class="cell card__column large-4 small-12"> <div class=card--docsection> <a href="/docs/data_lifecycle/ingest/"> <h2 class=naventry__title> Ingestion </h2> </a> <h4 class="mt-1 mb-1 naventry__description"> How Hull captures data and writes it into its database </h4> <a href="/docs/data_lifecycle/ingest/#firehose-api">Firehose API</a> <a href="/docs/data_lifecycle/ingest/#import-api">Import API</a> <a href="/docs/data_lifecycle/ingest/#attributes-data-formats">Attributes Data Formats</a> <a href="/docs/data_lifecycle/ingest/#event-data-formats">Event data formats</a> <a href="/docs/data_lifecycle/ingest/#identity-resolution">Identity Resolution</a> <a href="/docs/data_lifecycle/ingest/#user">User & Account Reports</a> <a href="/docs/data_lifecycle/ingest/#logs-for-incoming-notifications">Logs for Incoming Notifications</a> <div class=naventry__more> <a href="/docs/data_lifecycle/ingest/">More</a> </div> </div> </div><div class="cell card__column large-4 small-12"> <div class=card--docsection> <a href="/docs/data_lifecycle/compute/"> <h2 class=naventry__title> Compute </h2> </a> <h4 class="mt-1 mb-1 naventry__description"> How Hull processes data and builds new notifications </h4> <a href="/docs/data_lifecycle/compute/#user-created-event">"User created" event</a> <a href="/docs/data_lifecycle/compute/#managing-attributes">Managing Attributes</a> <a href="/docs/data_lifecycle/compute/#segmentation">Segmentation</a> <a href="/docs/data_lifecycle/compute/#lifecycle-of-a-segment">Lifecycle of a Segment</a> <div class=naventry__more> <a href="/docs/data_lifecycle/compute/">More</a> </div> </div> </div><div class="cell card__column large-4 small-12"> <div class=card--docsection> <a href="/docs/data_lifecycle/notify/"> <h2 class=naventry__title> Notify </h2> </a> <h4 class="mt-1 mb-1 naventry__description"> How Hull notifies external services of new computed data </h4> <a href="/docs/data_lifecycle/notify/#building-user-and-account-update-notifications">Building User and Account Update Notifications</a> <a href="/docs/data_lifecycle/notify/#workspace-change-notifications">Workspace change notifications</a> <a href="/docs/data_lifecycle/notify/#logs-for-outgoing-notifications">Logs for Outgoing Notifications</a> <a href="/docs/data_lifecycle/notify/#export-api">Export API</a> <div class=naventry__more> <a href="/docs/data_lifecycle/notify/">More</a> </div> </div> </div> </div> </div> <div class=naventry--list> <hr/> <div class="grid grid-x grid-padding-x grid-margin-y"> <div class="cell small-12 large-4"> <h2 class="mb-4 naventry__header"> Reference </h2> </div> <div class="cell small-12 large-8"> <div class="grid grid-x grid-margin-x grid-margin-y"> <div class="cell card__column medium-6 small-12"> <div class=card--docsection> <a href="/docs/reference/identity_resolution/"> <h2 class=naventry__title> Identity Resolution Reference </h2> </a> </div> </div><div class="cell card__column medium-6 small-12"> <div class=card--docsection> <a href="/docs/reference/hull_js/"> <h2 class=naventry__title> Hull.js client </h2> </a> </div> </div><div class="cell card__column medium-6 small-12"> <div class=card--docsection> <a href="/docs/reference/connectors/"> <h2 class=naventry__title> Building Connectors </h2> </a> </div> </div><div class="cell card__column medium-6 small-12"> <div class=card--docsection> <a href="/docs/reference/http_api/"> <h2 class=naventry__title> HTTP API </h2> </a> </div> </div> </div> </div> </div> </div> </div> <div class="row naventry--connectors"> <hr/> <div class="grid grid-x grid-padding-x grid-margin-y"> <div class="cell small-12"> <h2 class="mb-4 naventry__header" id=connectors> Connector Documentation </h2> </div> <div class="cell card__column cell-connector large-4 medium-6 small-12"> <div class=card--connector> <a class=card__connector__logo href="/docs/connectors/calendly/"><img class=card__image src="https://calendly.hullapp.com/logo@2x.png"/> <div class=card__content> <h5 class=card__title> Calendly </h5> </div> </a> </div> </div> <div class="cell card__column cell-connector large-4 medium-6 small-12"> <div class=card--connector> <a class=card__connector__logo href="/docs/connectors/typeform/"><img class=card__image src="https://typeform.hullapp.com/logo@2x.png"/> <div class=card__content> <h5 class=card__title> Typeform </h5> </div> </a> </div> </div> <div class="cell card__column cell-connector large-4 medium-6 small-12"> <div class=card--connector> <a class=card__connector__logo href="/docs/connectors/bigquery-importer/"><img class=card__image src="https://bigquery-importer.hullapp.com/logo@2x.png"/> <div class=card__content> <h5 class=card__title> Bigquery Importer </h5> </div> </a> </div> </div> <div class="cell card__column cell-connector large-4 medium-6 small-12"> <div class=card--connector> <a class=card__connector__logo href="/docs/connectors/snowflake-importer/"><img class=card__image src="https://snowflake-importer.hullapp.com/logo@2x.png"/> <div class=card__content> <h5 class=card__title> Snowflake Importer </h5> </div> </a> </div> </div> <div class="cell card__column cell-connector large-4 medium-6 small-12"> <div class=card--connector> <a class=card__connector__logo href="/docs/connectors/website/"><img class=card__image src="https://web.hullapp.io/logo@2x.png"/> <div class=card__content> <h5 class=card__title> Website </h5> </div> </a> </div> </div> <div class="cell card__column cell-connector large-4 medium-6 small-12"> <div class=card--connector> <a class=card__connector__logo href="/docs/connectors/segment/"><img class=card__image src="https://segment.hull.io/logo@2x.png"/> <div class=card__content> <h5 class=card__title> Segment </h5> </div> </a> </div> </div> <div class="cell card__column cell-connector large-4 medium-6 small-12"> <div class=card--connector> <a class=card__connector__logo href="/docs/connectors/sql-importer/"><img class=card__image src="https://sql.connectors.hullapp.net/logo@2x.png"/> <div class=card__content> <h5 class=card__title> Sql Importer </h5> </div> </a> </div> </div> <div class="cell card__column cell-connector large-4 medium-6 small-12"> <div class=card--connector> <a class=card__connector__logo href="/docs/connectors/zapier/"><img class=card__image src="https://zapier.hullapp.com/logo@2x.png"/> <div class=card__content> <h5 class=card__title> Zapier </h5> </div> </a> </div> </div> <div class="cell card__column cell-connector large-4 medium-6 small-12"> <div class=card--connector> <a class=card__connector__logo href="/docs/connectors/hubspot/"><img class=card__image src="https://hubspot.hullapp.com/logo@2x.png"/> <div class=card__content> <h5 class=card__title> Hubspot </h5> </div> </a> </div> </div> <div class="cell card__column cell-connector large-4 medium-6 small-12"> <div class=card--connector> <a class=card__connector__logo href="/docs/connectors/salesforce/"><img class=card__image src="https://salesforce.hullapp.com/logo@2x.png"/> <div class=card__content> <h5 class=card__title> Salesforce </h5> </div> </a> </div> </div> <div class="cell card__column cell-connector large-4 medium-6 small-12"> <div class=card--connector> <a class=card__connector__logo href="/docs/connectors/outreach/"><img class=card__image src="https://outreach.hullapp.com/logo@2x.png"/> <div class=card__content> <h5 class=card__title> Outreach </h5> </div> </a> </div> </div> <div class="cell card__column cell-connector large-4 medium-6 small-12"> <div class=card--connector> <a class=card__connector__logo href="/docs/connectors/postgresql-exporter/"><img class=card__image src="https://warehouse.hullapp.com/logo@2x.png"/> <div class=card__content> <h5 class=card__title> PostgreSQL Exporter </h5> </div> </a> </div> </div> <div class="cell card__column cell-connector large-4 medium-6 small-12"> <div class=card--connector> <a class=card__connector__logo href="/docs/connectors/marketo/"><img class=card__image src="https://marketo.hullapp.com/logo@2x.png"/> <div class=card__content> <h5 class=card__title> Marketo </h5> </div> </a> </div> </div> <div class="cell card__column cell-connector large-4 medium-6 small-12"> <div class=card--connector> <a class=card__connector__logo href="/docs/connectors/slack/"><img class=card__image src="https://slack.hullapp.com/logo@2x.png"/> <div class=card__content> <h5 class=card__title> Slack </h5> </div> </a> </div> </div> <div class="cell card__column cell-connector large-4 medium-6 small-12"> <div class=card--connector> <a class=card__connector__logo href="/docs/connectors/clearbit/"><img class=card__image src="https://clearbit.hullapp.com/logo@2x.png"/> <div class=card__content> <h5 class=card__title> Clearbit </h5> </div> </a> </div> </div> <div class="cell card__column cell-connector large-4 medium-6 small-12"> <div class=card--connector> <a class=card__connector__logo href="/docs/connectors/facebook-ad-audiences/"><img class=card__image src="https://facebook-audiences.hullapp.com/logo@2x.png"/> <div class=card__content> <h5 class=card__title> Facebook Ad Audiences </h5> </div> </a> </div> </div> <div class="cell card__column cell-connector large-4 medium-6 small-12"> <div class=card--connector> <a class=card__connector__logo href="/docs/connectors/datanyze/"><img class=card__image src="https://datanyze.hullapp.com/logo@2x.png"/> <div class=card__content> <h5 class=card__title> Datanyze </h5> </div> </a> </div> </div> <div class="cell card__column cell-connector large-4 medium-6 small-12"> <div class=card--connector> <a class=card__connector__logo href="/docs/connectors/mailchimp/"><img class=card__image src="https://mailchimp.hullapp.com/logo@2x.png"/> <div class=card__content> <h5 class=card__title> Mailchimp </h5> </div> </a> </div> </div> <div class="cell card__column cell-connector large-4 medium-6 small-12"> <div class=card--connector> <a class=card__connector__logo href="/docs/connectors/copper/"><img class=card__image src="https://copper.hullapp.com/logo@2x.png"/> <div class=card__content> <h5 class=card__title> Copper </h5> 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