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<!DOCTYPE html> <html> <head> <title> Hull.js: Analytics, Personalization & Cross Domain Tracking</title> <meta content=" Hull.js: Analytics, Personalization & Cross Domain Tracking" property="og:title"/> <meta content=" Hull.js: Analytics, Personalization & Cross Domain Tracking" property="twitter:title"/> <meta content="Small, secure, easy JavaScript client to track & sync any customer data to and from the browser. For analytics, web personalization and cross-domain tracking." name=description /> <meta content="Small, secure, easy JavaScript client to track & sync any customer data to and from the browser. For analytics, web personalization and cross-domain tracking." property="og:description"/> <meta content="Small, secure, easy JavaScript client to track & sync any customer data to and from the browser. 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src="https://hull-scheduled-calls.herokuapp.com/logo@2x.png"/> </div> <div class=profile__line></div> <div class=profile__line></div> <div class=profile__line></div> <div class=profile__line></div> </div> <div class="profile__group incoming-webhooks"> <div class=logo> <img src="https://hull-incoming-webhooks-nextgen.herokuapp.com/logo@2x.png"/> </div> <div class=profile__line></div> <div class=profile__line></div> <div class=profile__line></div> <div class=profile__line></div> </div> <div class="profile__group mailchimp"> <div class=logo> <img src="https://mailchimp.hullapp.com/logo@2x.png"/> </div> <div class=profile__line></div> <div class=profile__line></div> <div class=profile__line></div> <div class=profile__line></div> </div> <div class="profile__group datanyze"> <div class=logo> <img src="https://datanyze.hullapp.com/logo@2x.png"/> </div> <div class=profile__line></div> <div class=profile__line></div> <div class=profile__line></div> <div class=profile__line></div> </div> <div class="profile__group facebook-ad-audiences"> <div class=logo> <img src="https://facebook-audiences.hullapp.com/logo@2x.png"/> </div> <div class=profile__line></div> <div class=profile__line></div> <div class=profile__line></div> <div class=profile__line></div> </div> <div class="profile__group slack"> <div class=logo> <img src="https://slack.hullapp.com/logo@2x.png"/> </div> <div class=profile__line></div> <div class=profile__line></div> <div class=profile__line></div> <div class=profile__line></div> </div> <div class="profile__group typeform"> <div class=logo> <img src="https://typeform.hullapp.com/logo@2x.png"/> </div> <div class=profile__line></div> <div class=profile__line></div> <div class=profile__line></div> <div class=profile__line></div> </div> <div class="profile__group madkudu"> <div class=logo> <img src="https://hull-madkudu.herokuapp.com/logo@2x.png"/> </div> <div class=profile__line></div> <div class=profile__line></div> <div class=profile__line></div> <div class=profile__line></div> </div> <div class="profile__group stripe"> <div class=logo> <img src="https://hull-stripe.herokuapp.com/logo@2x.png"/> </div> <div class=profile__line></div> <div class=profile__line></div> <div class=profile__line></div> <div class=profile__line></div> </div> <div class="profile__group googlesheet"> <div class=logo> <img src="https://google-sheets.hullapp.com/logo@2x.png"/> </div> <div class=profile__line></div> <div class=profile__line></div> <div class=profile__line></div> <div class=profile__line></div> </div> <div class=profile__overlay></div> </div> </div> </div> <div class="column column-text small-12 medium-7 "> <h1 class=header__title> Simple and automatic Website Tracking<small>Automatically track & sync customer data from your website with a small, secure, fast JavaScript library</small> </h1> <div class=cta__row--centered> <div class=cta__column> <a class="button large logged-out cta__overview" data-action="Product Overview Clicked" data-category="Call to Action" data-cta=overview href="#product_overview"><?xml version="1.0" encoding=UTF-8?> <svg width=16px height=16px viewbox="0 0 16 16" version="1.1" xmlns="http://www.w3.org/2000/svg" xmlns:xlink="http://www.w3.org/1999/xlink" class=overview__play_icon> <title>play_icon</title> <g id=play_icon stroke=none stroke-width=1 fill=none fill-rule=evenodd> <path d="M8,0 C12.418278,0 16,3.581722 16,8 C16,12.418278 12.418278,16 8,16 C3.581722,16 0,12.418278 0,8 C0,3.581722 3.581722,0 8,0 Z M8,1 C4.13400675,1 1,4.13400675 1,8 C1,11.8659932 4.13400675,15 8,15 C11.8659932,15 15,11.8659932 15,8 C15,4.13400675 11.8659932,1 8,1 Z M7,5.07616042 C7.19033498,5.07616042 7.37671696,5.13047985 7.53724988,5.23273729 L10.5765524,7.1687346 C11.0423621,7.46544951 11.1794405,8.08359787 10.8827256,8.5494076 C10.8066442,8.6688471 10.7060622,8.77076542 10.5876373,8.84841663 L7.54833478,10.8412866 C7.08648174,11.1441236 6.46657803,11.0152155 6.16374109,10.5533625 C6.05691105,10.3904373 6,10.199854 6,10.0050277 L6,6.07616042 C6,5.52387567 6.44771525,5.07616042 7,5.07616042 Z" id=Combined-Shape fill="#FFFFFF" fill-rule=nonzero></path> </g> </svg>Product overview</a><a class="button large logged-in cta__login" href="https://dashboard.hullapp.io/">Open Dashboard</a> </div> </div> </div> </div> </div> </div> </div> <div class=page--connector> <div class=page-content__gradient> <hr class=gradient /> <div class="row content--connector mt-3"> <div class="column small-12 small-centered"> <div class="landing-content1up landing-content1up--left"> <div class=landing-content1up__image> <img src="//images.ctfassets.net/nffxf5qv6v6n/3bmTxIfqJ2OukAMOmUA88Q/a91e1fbbb3babb2ff11674ba2bb14df1/hull-js-snippet-example.png"/> </div> <div class=landing-content1up__content> <h2 class=landing-content1up__title> Simple analytics tracking for all web actions </h2> <div class=landing-content1up__text> <p>Use Hull.js to track and forward activity on your website via Hull's unified customer profiles.</p> <ul> <li>Record Events, Page views and User actions</li> <li>Record User attributes</li> <li>Merge identities and build unified profiles with data from your CRM, Marketing Automation, Payments systems, internal databases.</li> <li>Build audiences based on the entire customer journey, </li> <li>Compute new traits, define fallback values, cleanse, and transform your data</li> <li>Stream this unified data to all your destinations.</li> </ul> </div> </div> </div> <div class="landing-content1up landing-content1up--right"> <div class=landing-content1up__image> <img src="//images.ctfassets.net/nffxf5qv6v6n/1vd0H8LlsEm22Ig8IyuE46/ecc8d5d249e298f15c66160dde666520/hull-user-report-example.png"/> </div> <div class=landing-content1up__content> <h2 class=landing-content1up__title> Cross domain tracking & visitor identification </h2> <div class=landing-content1up__text> <p>Hull is a small, secure, asynchronous analytics library. Hull authenticates users securely with a secure JSON web token to ensure no impersonation.</p> <p>With a stable identifier for every person in Hull Organization, you can track website visitors across multiple domains and unify all their web session data together. <a href="https://www.hull.io/docs/data_lifecycle/ingest/#identity-resolution">Learn more about Hull鈥檚 identity resolution</a>.</p> </div> </div> </div> <div class="landing-content2up landing-content2up--3col"> <h2 class=landing-content2up__title> How Hull works </h2> <div class=landing-content2up__block> <div class=landing-content2up__block__image> <img src="//images.ctfassets.net/nffxf5qv6v6n/6G2GVZnvZCeCUU2kOKGaIO/9aba72319edb2f443e69ffc1888066a6/dark-unify-small.jpg"/> </div> <div class=column-content-wrapper> <h3 class=landing-content2up__block__title> Unify Your Data Sources </h3> <div class=landing-content2up__text> <p>Achieve a unified, consistent source of customer truth with our pre-built integrations.</p> </div> </div> </div> <div class=landing-content2up__block> <div class=landing-content2up__block__image> <img src="//images.ctfassets.net/nffxf5qv6v6n/1xbr29A9ETAhSw7gbgL2qS/d970cdbbbd12a0e8b409fe90bd7dcd89/dark-segment-small.jpg"/> </div> <div class=column-content-wrapper> <h3 class=landing-content2up__block__title> Manage & Clean Your Data </h3> <div class=landing-content2up__text> <p>Take your data management to the next level. Hull enables you to enrich, cleanse, transform, and segment your data so it's prepped and ready before you activate it.</p> </div> </div> </div> <div class=landing-content2up__block> <div class=landing-content2up__block__image> <img src="//images.ctfassets.net/nffxf5qv6v6n/kTbilFzikCeCMqGusE6a6/9a54200d7ed2457ec220938c685277b5/dark-sync-small.jpg"/> </div> <div class=column-content-wrapper> <h3 class=landing-content2up__block__title> Activate & Analyze </h3> <div class=landing-content2up__text> <p>Send and sync your customer data to all your tools to personalize campaigns or generate reporting insights.</p> </div> </div> </div> </div> <div class="landing-content1up landing-content1up--left"> <div class=landing-content1up__image> <img src="//images.ctfassets.net/nffxf5qv6v6n/GvBvX4G6Was0CYkaYgEU6/0ee8c6df3da2bfb53c48f3876f345367/hull-processor-attribution-preview.png"/> </div> <div class=landing-content1up__content> <h2 class=landing-content1up__title> Compute, clean and enrich data on the fly </h2> <div class=landing-content1up__text> <p>Compute new attributes and events from all of your data in Hull using <strong><a href="https://www.hull.io/features/processor/">Processor</a> - the real-time editing environment for all your customer data.</strong> Write plain JavaScript to:</p> <ul> <li>Cleanse & normalize data</li> <li>Define fallback strategies for prioritizing data sources</li> <li>Compute custom lead scoring & signals</li> <li>Customize your identity resolution strategy</li> <li>Build multi-touch attribution models</li> <li>Transform data without limitations</li> </ul> </div> <a class="landing-content1up__cta button" href="/features/processor/">Explore Hull Processor</a> </div> </div> <div class=landing-content1up> <div class=landing-content1up__content> <h2 class=landing-content1up__title> Data engineering tools for marketing ops </h2> <div class=landing-content1up__text> <p>Hull's customer data platform gives your data engineers a complete toolset to unify, transform, segment & sync data across all your tools real-time.</p> <div class="testimonial mt-2 mb-2"> <div class=row> <div class="column small-9 small-centered"> <div class=testimonial__header> <img class=testimonial__avatar src="//images.ctfassets.net/nffxf5qv6v6n/O4ZJUhw8OOw6gUcKgKmkm/91c974c62812ba3556fd137beb4d3d1a/gautier-husson-mention.jpeg"> <div class=testimonial__meta> <h2 class=testimonial__author>Gautier Husson</h2> <p class=testimonial__link>Marketing Automation Specialist, Mention</a> </div> </div> <div class=testimonial__body> <blockquote class=testimonial__content>I can鈥檛 remember what my job was like before Hull. When things work in Hull, I can go back home.</blockquote> </div> <div class=testimonial__footer> <img class=testimonial__logo src="//images.ctfassets.net/nffxf5qv6v6n/3GdhpHrRe0qEm8EauAQceS/ed2e71674a3c61493c87c69c879df421/download-2.png"> </div> </div> </div> </div> </div> </div> </div> <div class="landing-content1up landing-content1up--right"> <div class=landing-content1up__image> <img src="//images.ctfassets.net/nffxf5qv6v6n/LOTifc4d0cOsGagyye4k0/6ddb1549c44415b4743bfcd07d0c339a/hull-orchestration-spider.png"/> </div> <div class=landing-content1up__content> <h2 class=landing-content1up__title> Orchestrate all your tools, teams & data with Hull </h2> <div class=landing-content1up__text> <p><strong>Hull sits at the heart of your marketing tech stack.</strong> Unify, transform, segment, and sync customer data across all your tools and teams from one customer data platform.</p> <p><a href="https://www.hull.io/features/profiles/"><strong>Unified customer profiles</strong></a> to capture & show everything about each person & company.</p> <p><a href="https://www.hull.io/features/processor/"><strong>Processor</strong></a> to transform your customer data in any way, in real-time.</p> <p><a href="https://www.hull.io/features/segmentation/"><strong>Segmentation tool</strong></a> to query your entire customer database, compute segments & filter data flows in real-time.</p> <p><a href="https://www.hull.io/integrations/"><strong>Integrations</strong></a> to map, filter & sync customer data across all your tools & databases.</p> </div> <a class="landing-content1up__cta button" href="https://www.hull.io/features/">Explore Hull's customer data platform</a> </div> </div> </div> </div> <hr class=gradient /> <div class="row content--usecase mt-4 mb-4 collapse"> <div class="column medium-10 small-centered"> <h3 class="header__subtitle text-center mb-2 mt-0"> Related use cases </h3> <div class="grid-container full"> <div class="grid-x grid-margin-x grid-padding-y"> <div class="cell cell--usecase large-4 medium-12 small-12"> <div class=card--usecase> <a class=card--usecase__container href="/use-cases/track-anonymous-web-visitors"><div class=usecase__connector-logos> <img src="https://web.hullapp.io/logo@2x.png" alt=""/> </div> <div class=card__content> <h3 class=card__title> Track anonymous web visitors </h3> </div> <div class=card__footer> <div class=card_tags> </div> <div class=card_tags> <span class=card__role>Identity Resolution</span> </div> </div> </a> </div> </div> <div class="cell cell--usecase large-4 medium-12 small-12"> <div class=card--usecase> <a class=card--usecase__container href="/use-cases/personalize-email-campaigns-based-on-customer-behavior"><div class=usecase__connector-logos> <img src="https://hubspot.hullapp.com/logo@2x.png" alt=""/> <img src="https://web.hullapp.io/logo@2x.png" alt=""/> <img src="https://sql.connectors.hullapp.net/logo@2x.png" alt=""/> </div> <div class=card__content> <h3 class=card__title> Personalize email campaigns based on customer behavior </h3> </div> <div class=card__footer> <div class=card_tags> </div> <div class=card_tags> <span class=card__role>Personalization</span> </div> </div> </a> </div> </div> <div class="cell cell--usecase large-4 medium-12 small-12"> <div class=card--usecase> <a class=card--usecase__container href="/use-cases/append-web-browsing-history-to-crm-lead-and-contact-records"><div class=usecase__connector-logos> <img src="https://hubspot.hullapp.com/logo@2x.png" alt=""/> <img src="https://web.hullapp.io/logo@2x.png" alt=""/> </div> <div class=card__content> <h3 class=card__title> Append web browsing history to CRM lead and contact records </h3> </div> <div class=card__footer> <div class=card_tags> </div> <div class=card_tags> <span class=card__role>Data Enrichment</span> <span class=card__role>Data Synchronization</span> </div> </div> </a> </div> </div> <div class="cell cell--usecase large-4 medium-12 small-12"> <div class=card--usecase> <a class=card--usecase__container href="/use-cases/merge-your-leads-anonymous-and-identified-website-visits"><div class=usecase__connector-logos> <img src="https://web.hullapp.io/logo@2x.png" alt=""/> </div> <div class=card__content> <h3 class=card__title> Complete the customer journey by merging your leads' anonymous and identified website visits </h3> </div> <div class=card__footer> <div class=card_tags> </div> <div class=card_tags> <span class=card__role>Identity Resolution</span> </div> </div> </a> </div> </div> <div class="cell cell--usecase large-4 medium-12 small-12"> <div class=card--usecase> <a class=card--usecase__container href="/use-cases/qualify-and-prioritize-leads-with-customer-behavior-data"><div class=usecase__connector-logos> <img src="https://sql.connectors.hullapp.net/logo@2x.png" alt=""/> <img src="https://hull-processor-nextgen.herokuapp.com/logo@2x.png" alt=""/> <img src="https://web.hullapp.io/logo@2x.png" alt=""/> </div> <div class=card__content> <h3 class=card__title> Qualify and prioritize leads with customer behavior data </h3> </div> <div class=card__footer> <div class=card_tags> </div> <div class=card_tags> <span class=card__role>Lead Scoring & Qualification</span> </div> </div> </a> </div> </div> </div> </div> </div> </div> <div class="row content--usecase mt-4 mb-4"> <div class="column medium-10 small-centered text-center"> <h3 class="header__subtitle mb-2 mt-0"> About Website Connector </h3> <p> The website connector captures raw Web Traffic in full resolution and unifies it with your other data sources to build the perfect 360掳 profile, leverage the full customer journey in each of your tools to personalize the experience for each customer individually. </p> <div class="row mt-2"> <div class="column small-10 small-centered"> <div class="row flex"> <div class="column small-10 medium-4 small-centered mb-2"> <a class="button expanded" href="/docs/connectors/website/">Read Connector Docs</a> </div> <div class="column small-10 medium-4 small-centered mb-2"> <a class="button tertiary expanded hollow" href="https://www.hull.io/docs/guides/getting-started/getting-started-hull-js/" target=_blank>About Website Connector <svg xmlns="http://www.w3.org/2000/svg" width=16 height=16 viewbox="0 -5 24 26"> <path d="M0 0h24v24H0z" fill=none></path> <path d="M19 19H5V5h7V3H5c-1.11 0-2 .9-2 2v14c0 1.1.89 2 2 2h14c1.1 0 2-.9 2-2v-7h-2v7zM14 3v2h3.59l-9.83 9.83 1.41 1.41L19 6.41V10h2V3h-7z" fill="#333"></path> </svg> </a> </div> </div> </div> </div> </div> </div> <hr class=gradient /> <div class="row content--connector mt-2"> <div class="column small-12"> <div class=row> <div class="column small-8 small-centered"> <h3 class="header__subtitle text-center mb-2 mt-0"> Loved by Marketing and Sales teams </h3> </div> </div> <div class="grid-container fluid"> <div class="companies-logos grid-x grid-padding-x"> <div class="cell medium-4 large-auto companies-logos__logo align-self-middle"> <img src="//images.ctfassets.net/nffxf5qv6v6n/7g62qgHH6pOLtzZOVCwzbU/4958b0c1065e6059d49dc9f8754bf323/logo-paddle.png" alt=""/> </div> <div class="cell medium-4 large-auto companies-logos__logo align-self-middle"> <img src="//images.ctfassets.net/nffxf5qv6v6n/1AfXSI626mVCblr0TOtnwU/d9c6f230136e4e3e4becca93ef011bd5/logo-abtasty.png" alt=""/> </div> <div class="cell medium-4 large-auto companies-logos__logo align-self-middle"> <img src="//images.ctfassets.net/nffxf5qv6v6n/3Gz4P7SGjJbEqjUw7LaIFG/42230b885fe17e74766d278bc0b463cc/logo-pusher.png" alt=""/> </div> <div class="cell medium-4 large-auto companies-logos__logo align-self-middle"> <img src="//images.ctfassets.net/nffxf5qv6v6n/1v8yKT8R10gVaoFvfmZpPI/24a857000f49033868dd75e7438c842b/logo-meero.png" alt=""/> </div> <div class="cell medium-4 large-auto companies-logos__logo align-self-middle"> <img src="//images.ctfassets.net/nffxf5qv6v6n/454IpIWiHXO7xyhmyiFFBf/560836294ff8a6d86103ef99db751658/logo-spendesk.png" alt=""/> </div> <div 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