CINXE.COM

<!DOCTYPE html PUBLIC "-//W3C//DTD XHTML 1.0 Transitional//en" "http://www.w3.org/TR/xhtml1/DTD/xhtml1-transitional.dtd"> <html xml:lang="en" lang="en"> <head><script type="text/javascript" src="/_static/js/bundle-playback.js?v=HxkREWBo" charset="utf-8"></script> <script type="text/javascript" src="/_static/js/wombat.js?v=txqj7nKC" charset="utf-8"></script> <script>window.RufflePlayer=window.RufflePlayer||{};window.RufflePlayer.config={"autoplay":"on","unmuteOverlay":"hidden"};</script> <script type="text/javascript" src="/_static/js/ruffle/ruffle.js"></script> <script type="text/javascript"> __wm.init("https://web.archive.org/web"); __wm.wombat("http://www.omniture.com:80/en/products/social-analytics","20120217160117","https://web.archive.org/","web","/_static/", "1329494477"); </script> <link rel="stylesheet" type="text/css" href="/_static/css/banner-styles.css?v=S1zqJCYt" /> <link rel="stylesheet" type="text/css" href="/_static/css/iconochive.css?v=3PDvdIFv" />  <title>Social Media Analytics, Social Measurement | SocialAnalytics - Adobe powered by Omniture</title> <meta http-equiv="X-UA-Compatible" content="IE=8"/> <meta http-equiv="Content-Type" content="text/html; charset=UTF-8"/> <meta name="description" content="Adobe's SocialAnaytics powered by Omniture measures the impact of social media on your business and incorporates it into your multichannel analytics."/> <meta name="keywords" content="social analytics, social media marketing, social media analytics, social media monitoring tools"/> <meta name="category" content="Product"/> <meta name="verticals" content=""/> <meta name="personas" content=""/> <meta name="tags" content="web 2.0, web optimization, web two point oh, social networking, blog analytics, blogs, blog value, rich internet applications, dynamic search, visitor interaction profiling"/> <meta name="verify-v1" content="T5wn84R+6GRfeeLpvX8NHaowkKpDXFwYZmkEBhkD9V4="/> <link rel="alternate" type="application/rss+xml" title="Insight. Action. Uplift. The Omniture Blog." href="https://web.archive.org/web/20120217160117/http://feeds.feedburner.com/omniture/blogs/all"/> <link rel="shortcut icon" href="https://web.archive.org/web/20120217160117im_/http://assets.omniture.com/global/images/general/favicon.ico"/> <link rel="stylesheet" type="text/css" media="screen" href="https://web.archive.org/web/20120217160117cs_/http://style.omniture.com/stylesheet.css?lang=en§ion=products&ignore_skin=0"/> </head> <body id="products" class=" en products social_analytics ">  <script language="javascript" type="text/javascript" src="https://web.archive.org/web/20120217160117js_/http://scripts.omniture.com/javascript.js"></script>  <script language="javascript" type="text/javascript" src="https://web.archive.org/web/20120217160117js_/http://scripts.omniture.com/global/scripts/targeting/dyn_prop.php"></script>   <div id="wrapper"> <div id="header"> <a id="logo" href="/web/20120217160117/http://www.omniture.com/en/" alt="Omniture - A leader in Online Business Optimization"></a> <span id="main-navigation" class="ui-helper-hidden"> <ul id="nav_L1"> <li id="nav_L1_0"> <a class="main" href="/web/20120217160117/http://www.omniture.com/en/products/online_business_optimization" title="Products">Products</a> <ul> <li><a href="/web/20120217160117/http://www.omniture.com/en/products/online-business-optimisation" title="Online Business Optimization">Online Business Optimization</a></li> <li><a href="/web/20120217160117/http://www.omniture.com/en/products/digital-marketing-suite" title="Digital Marketing Suite">Digital Marketing Suite</a></li> <li><a href="/web/20120217160117/http://www.omniture.com/en/products/social" title="Social" class="daddy">Social</a> <ul> <li><a href="/web/20120217160117/http://www.omniture.com/en/products/social-analytics" title="SocialAnalytics">SocialAnalytics</a></li> </ul></li> <li><a href="/web/20120217160117/http://www.omniture.com/en/products/mobile-analytics" title="Mobile">Mobile</a></li> <li><a href="/web/20120217160117/http://www.omniture.com/en/products/advertising" title="Advertising" class="daddy">Advertising</a> <ul> <li><a href="/web/20120217160117/http://www.omniture.com/en/products/advertising/searchcenter" title="SearchCenter+">SearchCenter+</a></li> <li><a href="/web/20120217160117/http://www.omniture.com/en/products/advertising/audience-manager" title="AudienceManager">AudienceManager</a></li> <li><a href="/web/20120217160117/http://www.omniture.com/en/products/advertising/audience-research" title="AudienceResearch">AudienceResearch</a></li> </ul></li> <li><a href="/web/20120217160117/http://www.omniture.com/en/products/conversion" title="Conversion" class="daddy">Conversion</a> <ul> <li><a href="/web/20120217160117/http://www.omniture.com/en/products/conversion/merchandising" title="Merchandising">Merchandising</a></li> <li><a href="/web/20120217160117/http://www.omniture.com/en/products/conversion/publish" title="Publish">Publish</a></li> <li><a href="/web/20120217160117/http://www.omniture.com/en/products/conversion/recommendations" title="Recommendations">Recommendations</a></li> <li><a href="/web/20120217160117/http://www.omniture.com/en/products/conversion/scene7" title="Scene7">Scene7</a></li> <li><a href="/web/20120217160117/http://www.omniture.com/en/products/conversion/search-and-promote" title="Search&Promote">Search&Promote;</a></li> <li><a href="/web/20120217160117/http://www.omniture.com/en/products/conversion/test-and-target" title="Test&Target">Test&Target;</a></li> <li><a href="/web/20120217160117/http://www.omniture.com/en/products/conversion/test-and-target11" title="Test&Target1:1">Test&Target1;:1</a></li> </ul></li> <li><a href="/web/20120217160117/http://www.omniture.com/en/products/analytics" title="Analytics" class="daddy">Analytics</a> <ul> <li><a href="/web/20120217160117/http://www.omniture.com/en/products/analytics/sitecatalyst" title="SiteCatalyst">SiteCatalyst</a></li> <li><a href="/web/20120217160117/http://www.omniture.com/en/products/analytics/survey" title="Survey">Survey</a></li> <li><a href="/web/20120217160117/http://www.omniture.com/en/products/analytics/discover" title="Discover">Discover</a></li> </ul></li> <li><a href="/web/20120217160117/http://www.omniture.com/en/products/multi-channel-analytics" title="Multichannel" class="daddy">Multichannel</a> <ul> <li><a href="/web/20120217160117/http://www.omniture.com/en/products/multi-channel-analytics/insight" title="Insight">Insight</a></li> <li><a href="/web/20120217160117/http://www.omniture.com/en/products/multi-channel-analytics/insight-retail" title="Insight for Retail">Insight for Retail</a></li> </ul></li> <li><a href="/web/20120217160117/http://www.omniture.com/en/products/platform" title="Platform" class="daddy">Platform</a> <ul> <li><a href="/web/20120217160117/http://www.omniture.com/en/products/platform/genesis" title="Genesis">Genesis</a></li> <li><a href="/web/20120217160117/http://www.omniture.com/en/products/platform/closed-loop-marketing" title="Closed Loop Marketing">Closed Loop Marketing</a></li> <li><a href="/web/20120217160117/http://www.omniture.com/en/products/platform/tag-manager" title="TagManager">TagManager</a></li> <li><a href="/web/20120217160117/http://www.omniture.com/en/products/platform/data-warehouse" title="DataWarehouse">DataWarehouse</a></li> </ul></li> <li><a href="/web/20120217160117/http://www.omniture.com/en/products/tours" title="Product Tours">Product Tours</a></li> </ul> </li> <li id="nav_L1_1"> <a class="main" href="/web/20120217160117/http://www.omniture.com/en/services" title="Services">Services</a> <ul> <li><a href="/web/20120217160117/http://www.omniture.com/en/services/consulting" title="Consulting Services">Consulting Services</a></li> <li><a href="/web/20120217160117/http://www.omniture.com/en/education" title="Education" class="daddy">Education</a> <ul> <li><a href="/web/20120217160117/http://www.omniture.com/en/education/courses" title="Course Information" class="daddy">Course Information</a> <ul> <li><a href="/web/20120217160117/http://www.omniture.com/en/education/courses/sbu" title="SiteCatalyst">SiteCatalyst</a></li> <li><a href="/web/20120217160117/http://www.omniture.com/en/education/courses/testandtarget" title="Test&Target">Test&Target;</a></li> <li><a href="/web/20120217160117/http://www.omniture.com/en/education/courses/discover" title="Discover">Discover</a></li> <li><a href="/web/20120217160117/http://www.omniture.com/en/education/courses/dop_analyst" title="Insight">Insight</a></li> <li><a href="/web/20120217160117/http://www.omniture.com/en/education/courses/searchcenter" title="SearchCenter">SearchCenter</a></li> <li><a href="/web/20120217160117/http://www.omniture.com/en/education/courses/merchandising" title="Merchandising">Merchandising</a></li> <li><a href="/web/20120217160117/http://www.omniture.com/en/education/courses/online_marketing_suite" title="Online Marketing Suite">Online Marketing Suite</a></li> <li><a href="/web/20120217160117/http://www.omniture.com/en/education/courses/sitesearch" title="SiteSearch">SiteSearch</a></li> <li><a href="/web/20120217160117/http://www.omniture.com/en/education/courses/survey" title="Survey">Survey</a></li> </ul></li> <li><a href="/web/20120217160117/http://www.omniture.com/en/education/certification" title="Certification Program" class="daddy">Certification Program</a> <ul> <li><a href="/web/20120217160117/http://www.omniture.com/en/education/certification/implementation" title="Implementation">Implementation</a></li> <li><a href="/web/20120217160117/http://www.omniture.com/en/education/certification/insight_analyst" title="Insight Analyst">Insight Analyst</a></li> <li><a href="/web/20120217160117/http://www.omniture.com/en/education/certification/insight_architect" title="Insight Architect">Insight Architect</a></li> <li><a href="/web/20120217160117/http://www.omniture.com/en/education/certification/search_center" title="SearchCenter+">SearchCenter+</a></li> <li><a href="/web/20120217160117/http://www.omniture.com/en/education/certification/site_catalyst" title="SiteCatalyst">SiteCatalyst</a></li> <li><a href="/web/20120217160117/http://www.omniture.com/en/education/certification/support" title="Support">Support</a></li> <li><a href="/web/20120217160117/http://www.omniture.com/en/education/certification/test_target" title="Test&Target">Test&Target;</a></li> </ul></li> <li><a href="/web/20120217160117/http://www.omniture.com/en/education/academic_initiative" title="Academic Initiative">Academic Initiative</a></li> </ul></li> <li><a href="/web/20120217160117/http://www.omniture.com/en/services/es" title="Engineering Services Group">Engineering Services Group</a></li> </ul> </li> <li id="nav_L1_2"> <a class="main" href="/web/20120217160117/http://www.omniture.com/en/community" title="Community">Community</a> <ul> <li><a href="/web/20120217160117/http://www.omniture.com/en/ideas" title="Idea Exchange">Idea Exchange</a></li> <li><a href="/web/20120217160117/http://www.omniture.com/en/community/developer" title="Developer Connection">Developer Connection</a></li> <li><a href="/web/20120217160117/http://www.omniture.com/en/community/blogs" title="Blogs">Blogs</a></li> <li><a href="/web/20120217160117/http://www.omniture.com/en/community/customers.omniture.com" title="Customers.Omniture.com">Customers.Omniture.com</a></li> <li><a href="/web/20120217160117/http://www.omniture.com/en/community/events" title="Events">Events</a></li> <li><a href="/web/20120217160117/http://www.omniture.com/en/community/usergroups" title="User Groups">User Groups</a></li> <li><a href="/web/20120217160117/http://www.omniture.com/en/community/beta" title="Beta Test Program">Beta Test Program</a></li> <li><a href="/web/20120217160117/http://www.omniture.com/en/community/uig" title="User Insight Group">User Insight Group</a></li> </ul> </li> <li id="nav_L1_3"> <a class="main" href="/web/20120217160117/http://www.omniture.com/en/resources" title="Resources">Resources</a> <ul> <li><a href="/web/20120217160117/http://www.omniture.com/en/resources/guides" title="Guides">Guides</a></li> <li><a href="/web/20120217160117/http://www.omniture.com/en/resources/webinars" title="Webinars">Webinars</a></li> <li><a href="/web/20120217160117/http://www.omniture.com/en/resources/case_studies" title="Success Stories">Success Stories</a></li> <li><a href="/web/20120217160117/http://www.omniture.com/en/surveys" title="Surveys">Surveys</a></li> <li><a href="/web/20120217160117/http://www.omniture.com/en/resources/testimonials" title="Testimonials">Testimonials</a></li> <li><a href="/web/20120217160117/http://www.omniture.com/en/resources/articles" title="Articles">Articles</a></li> <li><a href="/web/20120217160117/http://www.omniture.com/en/resources/cmo.com" title="CMO.com">CMO.com</a></li> </ul> </li> <li id="nav_L1_4"> <a class="main" href="/web/20120217160117/http://www.omniture.com/en/partners" title="Partners">Partners</a> <ul> <li><a href="/web/20120217160117/http://www.omniture.com/en/partners/showcase" title="Partner Showcase">Partner Showcase</a></li> <li><a href="/web/20120217160117/http://www.omniture.com/en/partners/portal" title="Partner Portal">Partner Portal</a></li> <li><a href="/web/20120217160117/http://www.omniture.com/en/partners/apply" title="Become a Partner">Become a Partner</a></li> </ul> </li> <li id="nav_L1_5"> <a class="main" href="/web/20120217160117/http://www.omniture.com/en/company" title="Company">Company</a> <ul> <li><a href="/web/20120217160117/http://www.omniture.com/en/aboutadobe" title="About Adobe">About Adobe</a></li> <li><a href="/web/20120217160117/http://www.omniture.com/en/company/adobe_faq" title="Acquisition by Adobe FAQ">Acquisition by Adobe FAQ</a></li> <li><a href="/web/20120217160117/http://www.omniture.com/en/investors" title="Investor Relations">Investor Relations</a></li> <li><a href="/web/20120217160117/http://www.omniture.com/en/company/press_room" title="Press Room" class="daddy">Press Room</a> <ul> <li><a href="/web/20120217160117/http://www.omniture.com/en/company/press_room/press_releases" title="Press Releases">Press Releases</a></li> <li><a href="/web/20120217160117/http://www.omniture.com/en/company/press_room/awards" title="Awards">Awards</a></li> </ul></li> <li><a href="/web/20120217160117/http://www.omniture.com/en/company/customers" title="Customer Showcase">Customer Showcase</a></li> <li><a href="/web/20120217160117/http://www.omniture.com/en/company/analyst_insight" title="Analyst Insight">Analyst Insight</a></li> <li><a href="/web/20120217160117/http://www.omniture.com/en/privacy" title="Privacy Center" class="daddy">Privacy Center</a> <ul> <li><a href="/web/20120217160117/http://www.omniture.com/en/privacy/policy" title="Privacy Policy">Privacy Policy</a></li> <li><a href="/web/20120217160117/http://www.omniture.com/en/privacy/product" title="Products and Services Privacy Statement">Products and Services Privacy Statement</a></li> <li><a href="/web/20120217160117/http://www.omniture.com/en/privacy/2o7" title="2o7.net Explained">2o7.net Explained</a></li> <li><a href="/web/20120217160117/http://www.omniture.com/en/privacy/audience-manager" title="AudienceManager">AudienceManager</a></li> <li><a href="/web/20120217160117/http://www.omniture.com/en/privacy/visualsciences" title="VisualSciences Privacy Center" class="daddy">VisualSciences Privacy Center</a> <ul> <li><a href="/web/20120217160117/http://www.omniture.com/en/privacy/visualsciences/policy" title="Privacy Policy">Privacy Policy</a></li> <li><a href="/web/20120217160117/http://www.omniture.com/en/privacy/visualsciences/resources" title="Additional Resources">Additional Resources</a></li> <li><a href="/web/20120217160117/http://www.omniture.com/en/privacy/visualsciences/terms" title="Terms of Use">Terms of Use</a></li> </ul></li> </ul></li> <li><a href="/web/20120217160117/http://www.omniture.com/en/careers" title="Careers">Careers</a></li> </ul> </li> <li id="nav_L1_6"> <a class="main" href="/web/20120217160117/http://www.omniture.com/en/contact" title="Contact">Contact</a> <ul> <li><a href="/web/20120217160117/http://www.omniture.com/en/contact/support" title="Client Care">Client Care</a></li> <li><a href="/web/20120217160117/http://www.omniture.com/en/contact/sales" title="Sales">Sales</a></li> <li><a href="/web/20120217160117/http://www.omniture.com/en/contact/feedback" title="Feedback">Feedback</a></li> <li><a href="/web/20120217160117/http://www.omniture.com/en/contact/offices" title="Office Locations">Office Locations</a></li> <li><a href="/web/20120217160117/http://www.omniture.com/en/contact/email" title="General Inquiry">General Inquiry</a></li> <li><a href="/web/20120217160117/http://www.omniture.com/en/contact/company" title="Company Information">Company Information</a></li> </ul> </li> </ul> </span> <div id="izone_652"><div id="sitesearch" style=""> <form name="searchform" action="https://web.archive.org/web/20120217160117/http://search.omniture.com/" method="get"> <input type="image" class="button" src="https://web.archive.org/web/20120217160117im_/http://assets.omniture.com/en/images/skins/default/transformation/002251.global.background.search-box.18x18.png" name=""/> <input type="text" class="text" name="q" id="q" value="" autocomplete="off" tabindex="1"/> <div id="autocomplete"></div> <input type="hidden" value="en" name="lang"> </form> </div></div> </div> <div id="login"> <div id="izone_289"><a id="logininto" href="https://web.archive.org/web/20120217160117/http://my.omniture.com/" title="Click here to login to Omniture applications">Click here to login to Omniture applications</a>  <a id="international" onclick="javascript: Effect.Combo('internationalmenu', {duration: 0.2}); Effect.CloseIfOpen('loginmenu', {duration: 0.1})" title="Click here to select your language preference">Click here to select your language preference</a> <div id="internationalmenu" style="display: none" "> <ul> <li class=" selected"><a href="/web/20120217160117/http://www.omniture.com/en">English</a></li> <li class=""><a href="/web/20120217160117/http://www.omniture.com/de">Deutsch</a></li> <li class=""><a href="/web/20120217160117/http://www.omniture.com/es">Español</a></li> <li class=""><a href="/web/20120217160117/http://www.omniture.com/fr">Français</a></li> <li class=""><a href="/web/20120217160117/http://www.omniture.com/zh">简体中文</a></li> <li class=""><a href="/web/20120217160117/http://www.omniture.com/jp">日本語</a></li> <li class=""><a href="/web/20120217160117/http://www.omniture.com/ko">한국어</a></li> </ul> </div> <a id="slogan" href="/web/20120217160117/http://www.omniture.com/en/products" title="Click here to learn more about Online Business Optimization">Click here to learn more about Online Business Optimization</a></div> </div> <div id="container"> <div id="middle"> <script type="text/javascript"> $j = jQuery.noConflict(); $j("document").ready(function(){ $j("#key-feature-list").accordion({ autoHeight: false, collapsible : true }); }); </script> <style type="text/css"> table#oms-reasons {background: url(https://web.archive.org/web/20120217160117im_/http://assets.omniture.com/en/images/sections/products/001699.products_oms_layer_bg.540x189.jpg) no-repeat; border-collapse: collapse; border: none; margin: 0; padding: 0; width: 540px;} table#oms-reasons tr {height: 63px;} table#oms-reasons td {font-size: 14px; line-height: 16px; padding: 0; vertical-align: middle;} table#oms-reasons td.need {padding: 0 55px 0 18px; width: 311px;} table#oms-reasons td.product {width: 174px;} </style> <div id="col_right"> <div class="feature"> <img src="https://web.archive.org/web/20120217160117im_/http://assets.omniture.com/en/images/sections/products/2510_ocom_evolution_750x150_en_banner_3.jpg"> </div>    <div class="sidebar"> <div id="izone_690"><div class="first"> <div class="mboxDefault"> <div class="sidebar_block requestlivedemo"> <h4>Contact Us</h4> <ul> <li><a href="/web/20120217160117/http://www.omniture.com/contact"><img style="margin: 4px 0" width="135" height="22" src="https://web.archive.org/web/20120217160117im_/http://omnituremarketing.tt.omtrdc.net/m2/omnituremarketing/ubox/image?mbox=sidebar_ph_pic&mboxDefault=http%3A%2F%2Fs7d5.scene7.com%2Fis%2Fimage%2FOmnitureMarketing%2FSalesPhoneNumber%3F%24fsize%3D34%26%24spnum%3D877.722.7088%26layer%3Dcomp%26wid%3D135%26hei%3D22"/></a></li> <li><a href="/web/20120217160117/http://www.omniture.com/contact/request">Schedule meeting</a></li> <li><a href="/web/20120217160117/http://www.omniture.com/contact/email">Send feedback</a></li> </ul> </div> </div> <script language="javascript" type="text/javascript"> mboxCreate('sidebar_global_phone'); </script> </div></div> <div id="izone_773"><div class="first"> <div class="sidebar_block datasheets"> <h4>Product Overview</h4> <ul> <li><a href="/web/20120217160117/http://www.omniture.com/go/39112">SocialAnalytics data sheet</a></li> </ul> </div> <div class="sidebar_block bestpracticeguides"> <h4>Best Practice Guide</h4> <ul> <li><a href="/web/20120217160117/http://www.omniture.com/go/39111">Best Practices for Measuring and Optimizing the Business Impact of the Facebook Like Button</a></li> </ul> </div> <div class="sidebar_block casestudies"> <h4>Success Story</h4> <ul> <li><a href="/web/20120217160117/http://www.omniture.com/go/39113">Virgin America</a></li> </ul> </div> <div class="sidebar_block viewwebinar"> <h4>On-demand Webinars</h4> <ul> <li><a href="/web/20120217160117/http://www.omniture.com/go/39114">See Adobe SocialAnalytics in action in a short demo</a></li> <li><a href="/web/20120217160117/http://www.omniture.com/go/39115">Learn best practices from Facebook and Adobe for monetizing Facebook</a></li> </ul> </div> </div></div> </div> <div class="copy"> <h1 class="top">Adobe® SocialAnalytics, powered by Omniture® — The business of social media</h1> <h2>Description</h2> <p>Adobe® SocialAnalytics is the first social media analytics solution to measure the impact of social media on business. It enables marketers to directly measure their social media efforts, and understand how conversations on social networks and online communities influence marketing performance. Using Adobe SocialAnalytics, marketers can manage their strategy and investments in social media based on measurable outcomes and in the context of broader, multichannel marketing efforts. </p> <p>Adobe SocialAnalytics removes the guesswork associated with social media engagement, and replaces it with strategies and experimentation built on insight.</p> <h2>Business challenge</h2> <p>Marketers can't answer the question, "What is the business impact of social media?" They have difficulty with social media measurement of both the results of their social media efforts, and the impact of conversations happening on social networks and in online communities. Current solutions can't provide the answers that marketers need because they are disconnected from the systems that measure business performance. To analyze social media data, marketers must merge data from disparate tools using slow and manual processes that ultimately deliver little insight. As a result, marketers are managing social media programs in isolation and without the business context that makes social media data actionable.</p> <h2>Solution</h2> <p>Adobe SocialAnalytics connects social media to business results by integrating social media analytics, measurement, and monitoring with multichannel analytics. It captures conversations happening on social networks and in online communities and correlates their impact with key business metrics such as revenue and brand value. It also directly measures the interactions businesses have with their customers in social media, including how Facebook posts drive site visitors and purchase behavior. Adobe SocialAnalytics enables marketers to use social data as an input to optimizing interactions with their customers and prospects across marketing channels. </p> <div class="info-box"> <ul> <li><a class="tab-benefits" href="#fragment-1" title="benefits">Benefits</a></li> <li><a class="tab-keyfeatures" href="#fragment-2" title="key features">Key Features</a></li> </ul> <div id="fragment-1"> <ul> <li> <h4>Make social media actionable</h4> Move beyond trends and engagement metrics by connecting social media to business results, and focus your efforts around what will impact your business.</li> <li> <h4>Obtain real-time marketing intelligence</h4> Discover the conversations and influencers that are impactful to your customers and business, informing more effective marketing strategies and messaging.</li> <li> <h4>Close the social marketing loop</h4> Track the performance of your efforts on social networks, including Facebook Pages, Facebook Apps, YouTube Channels , and Twitter. Measure how engagement, such as "Likes" and comments, drives action such as orders and revenue.</li> <li> <h4>Bring social media into the marketing mix</h4> Remove social media from isolation. Make it both a component of your marketing mix and a valuable input to making your marketing efforts more relevant and effective at driving business results across all online channels: email, websites, mobile devices, and display ads.</li> <li> <h4>Monitor the pulse of your brand</h4> Check the health of your brand relative to your competitors and industry. Understand how well you control the business-critical conversations, and benchmark the shifts in attitudes and behavior that drive your bottom line.</li> </ul> </div> <div id="fragment-2"> <div id="key-feature-list"> <h3><a href="#">Data collection and processing</a></h3> <div> <ul> <li>Comprehensive data-sourcing, including all publicly available data from Facebook, the full Twitter firehose, hundreds of millions of blogs, forums, and message boards, and dozens of other social networks.</li> <li>Enterprise-class data management platform currently processing more than one trillion transactions per quarter that is scalable with the rapid growth of social media data.</li> <li>Smart processing that removes spam and duplicates, and filters data so that all you see is what is relevant to your business.</li> <li>Industry-leading sentiment analysis with support for advanced text analytics and several languages, including French, German, Portuguese, and Spanish.</li> <li>Standard 25-month data-archiving for historical benchmarking and compliance.</li> <li>Real-time data feed easily filterable by user, sentiment, platform, date, keyword, and potential audience.</li> </ul> </div> <h3><a href="#">Social network and application tracking</a></h3> <div> <ul> <li>Codeless integration of engagement-level social media analytics data from Facebook, Twitter, and other major social networking profiles with just a few clicks.</li> <li>Track how engagement on social networks drives conversion on your website or other platform.</li> <li>Increase actionable insights with previously unavailable metrics like revenue per fan, conversions per Like, visitors per mention, and revenue per app interaction.</li> </ul> </div> <h3><a href="#">Drag-and-drop dashboard design</a></h3> <div> <ul> <li>Go from insight to action quickly and easily with a customizable, drag-and-drop dashboard design.</li> <li>Set up customizable, user-specific alerts that keep teams informed and poised to act on opportunities and threats in real time.</li> </ul> </div> <h3><a href="#">Reporting</a></h3> <div> <ul> <li>View how social conversations influence business performance and how business efforts drive referrals and conversions, and leverage insights to inform multichannel campaign strategies and more effective marketing across all channels.</li> <li>Easily export reports and data in a variety of formats for additional analysis. Schedule reports to be sent at any interval, including weekly, daily, and hourly. </li> <li>Take advantage of reports built with the marketer in mind. Built-in reports include: <ul> <li><strong style="font-weight: bold;">Key voices — </strong>Identify the key voices related to your brand and competitors. Understand their effective reach, attitudes, and potential to influence your business.</li> <li><strong style="font-weight: bold;">Share of voice — </strong>Discover the conversations that matter most to you and your customers to inform campaign strategy, effective marketing investments, and messaging.</li> <li><strong style="font-weight: bold;">Social platforms and top keywords — </strong>Identify the relevant and meaningful volume of conversations online, and the topics and themes discussed most frequently. Use this insight to inform engagement strategies and media buying decisions.</li> <li><strong style="font-weight: bold;">Social platform referrers — </strong>Evaluate social platforms beyond the number of mentions and sentiment, and understand how they drive referrals, conversions, and revenue. </li> <li><strong style="font-weight: bold;">Search keyword integration — </strong>See how often your top social terms were used to find your website via paid or organic search.</li> </ul> </li> </ul> </div> <h3><a href="#">Native integration with multichannel analytics through Adobe SiteCatalyst®, powered by Omniture</a></h3> <div> <ul> <li>Bidirectional integration of metrics within Adobe SiteCatalyst and Adobe SocialAnalytics make it possible to discover ties between social media, your website, marketing campaigns, and core business KPIs. </li> <li>Create and apply reportlets within the Adobe SiteCatalyst and Adobe SocialAnalytics dashboards.</li> </ul> </div> </div> </div> </div>  </div> </div> <div id="col_left">  <div id="leftNav"> <a class="section_name" href="/web/20120217160117/http://www.omniture.com/en/products/online_business_optimization" title="Products">Products</a> <div class="top"> </div> <ul> <li><a href="/web/20120217160117/http://www.omniture.com/en/products/online-business-optimisation" title="Online Business Optimization">Online Business Optimization</a> <li><a href="/web/20120217160117/http://www.omniture.com/en/products/digital-marketing-suite" title="Digital Marketing Suite">Digital Marketing Suite</a> <li><a href="/web/20120217160117/http://www.omniture.com/en/products/social" title="Social">Social</a> <ul> <li><a href="/web/20120217160117/http://www.omniture.com/en/products/social-analytics" title="SocialAnalytics" class="selected">SocialAnalytics</a> </ul> <li><a href="/web/20120217160117/http://www.omniture.com/en/products/mobile-analytics" title="Mobile">Mobile</a> <li><a href="/web/20120217160117/http://www.omniture.com/en/products/advertising" title="Advertising">Advertising</a> <ul> <li><a href="/web/20120217160117/http://www.omniture.com/en/products/advertising/searchcenter" title="SearchCenter+">SearchCenter+</a> <li><a href="/web/20120217160117/http://www.omniture.com/en/products/advertising/audience-manager" title="AudienceManager">AudienceManager</a> <li><a href="/web/20120217160117/http://www.omniture.com/en/products/advertising/audience-research" title="AudienceResearch">AudienceResearch</a> </ul> <li><a href="/web/20120217160117/http://www.omniture.com/en/products/conversion" title="Conversion">Conversion</a> <ul> <li><a href="/web/20120217160117/http://www.omniture.com/en/products/conversion/merchandising" title="Merchandising">Merchandising</a> <li><a href="/web/20120217160117/http://www.omniture.com/en/products/conversion/publish" title="Publish">Publish</a> <li><a href="/web/20120217160117/http://www.omniture.com/en/products/conversion/recommendations" title="Recommendations">Recommendations</a> <li><a href="/web/20120217160117/http://www.omniture.com/en/products/conversion/scene7" title="Scene7">Scene7</a> <li><a href="/web/20120217160117/http://www.omniture.com/en/products/conversion/search-and-promote" title="Search&Promote">Search&Promote;</a> <li><a href="/web/20120217160117/http://www.omniture.com/en/products/conversion/test-and-target" title="Test&Target">Test&Target;</a> <li><a href="/web/20120217160117/http://www.omniture.com/en/products/conversion/test-and-target11" title="Test&Target1:1">Test&Target1;:1</a> </ul> <li><a href="/web/20120217160117/http://www.omniture.com/en/products/analytics" title="Analytics">Analytics</a> <ul> <li><a href="/web/20120217160117/http://www.omniture.com/en/products/analytics/sitecatalyst" title="SiteCatalyst">SiteCatalyst</a> <li><a href="/web/20120217160117/http://www.omniture.com/en/products/analytics/survey" title="Survey">Survey</a> <li><a href="/web/20120217160117/http://www.omniture.com/en/products/analytics/discover" title="Discover">Discover</a> </ul> <li><a href="/web/20120217160117/http://www.omniture.com/en/products/multi-channel-analytics" title="Multichannel">Multichannel</a> <ul> <li><a href="/web/20120217160117/http://www.omniture.com/en/products/multi-channel-analytics/insight" title="Insight">Insight</a> <li><a href="/web/20120217160117/http://www.omniture.com/en/products/multi-channel-analytics/insight-retail" title="Insight for Retail">Insight for Retail</a> </ul> <li><a href="/web/20120217160117/http://www.omniture.com/en/products/platform" title="Platform">Platform</a> <ul> <li><a href="/web/20120217160117/http://www.omniture.com/en/products/platform/genesis" title="Genesis">Genesis</a> <li><a href="/web/20120217160117/http://www.omniture.com/en/products/platform/closed-loop-marketing" title="Closed Loop Marketing">Closed Loop Marketing</a> <li><a href="/web/20120217160117/http://www.omniture.com/en/products/platform/tag-manager" title="TagManager">TagManager</a> <li><a href="/web/20120217160117/http://www.omniture.com/en/products/platform/data-warehouse" title="DataWarehouse">DataWarehouse</a> </ul> <li><a href="/web/20120217160117/http://www.omniture.com/en/products/tours" title="Product Tours">Product Tours</a> </ul> <div class="bottom"> </div> </div> <div id="izone_"></div> </div>  <script src="https://web.archive.org/web/20120217160117js_/http://ib.adnxs.com/px?id=23074&seg=188432&t=1" type="text/javascript"></script>  <div id="bottom"></div> </div> </div> <div id="container_bottom"></div>   <div id="footer"> <div id="copyright"> Omniture has been acquired by Adobe. <a href="/web/20120217160117/http://www.omniture.com/en/company/adobe_faq">Learn more ></a> <br/>Copyright 1996-2011. Adobe Systems Incorporated. All rights reserved.<span class="delimiter">|</span><a href="/web/20120217160117/http://www.omniture.com/privacy">Privacy Center</a> <br/>Omniture® is a registered trademark of Adobe Systems Incorporated in the United States, Japan, & European Community. <br/> Omniture products and services are licensed under the following Netratings patents: <br/> 5,675,510, 5,796,952, 6,115,680, 6,108,637, 6,138,155, 6,643,696, and 6,763,386 </div> </div>  </div>     <div class="mboxDefault"></div>  <script language="javascript" type="text/javascript">  </script> <noscript>  <img src="https://web.archive.org/web/20120217160117im_/http://omniturecom.112.2o7.net/b/ss/omniturecom/5/H.20.3--WAP" height="5" width="5" border="0"/>  </noscript>   <script language="javascript" type="text/javascript" src="https://web.archive.org/web/20120217160117js_/http://scripts.omniture.com/javascript-footer.js"></script>  <script type="text/javascript"> var domainy = location.protocol == "https:" ? "https://web.archive.org/web/20120217160117/https://leads.demandbase.com" : "https://web.archive.org/web/20120217160117/http://leads.demandbase.com"; document.write(unescape("%3Cscript src='" + domainy +"/204595.js' type='text/javascript'%3E%3C/script%3E")); </script> <noscript> <img alt="Demandbase Connect" width="1" height="1" src="https://web.archive.org/web/20120217160117im_/http://leads.demandbase.com/204595ns.gif"/> </noscript>   </body> </html>