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New Dimension in Advanced Analytics"/></a> </div> <script type="text/javascript"> mboxCreate("productpage_feature","product_key=discover","billboard_type=producttour"); </script>  </div> <div id="thought-leadership" class="ui-helper-hidden">  <div class="mboxDefault"> <a href="https://web.archive.org/web/20120210130251/http://www.omniture.com/offer/352?s_osc=15011" title="Download an Omniture Discover Online Webinar and Guide"><img src="https://web.archive.org/web/20120210130251im_/http://assets.omniture.com/en/images/sections/products/001699_discover_thoughtleader_banner_748x148_en.jpg" alt="Using Personas to Skyrocket Conversion - Learn how segmentation enables persona marketing"/></a> </div> <script type="text/javascript"> mboxCreate("productpage_feature","product_key=discover","billboard_type=thoughtleadership"); </script>  </div> <div class="feature-tabs"> <div class="jump-left"><</div> <ul> <li><a class="tab-product-overview" href="#product-overview" title="Product 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src="https://web.archive.org/web/20120210130251im_/http://omnituremarketing.tt.omtrdc.net/m2/omnituremarketing/ubox/image?mbox=sidebar_ph_pic&mboxDefault=http%3A%2F%2Fs7d5.scene7.com%2Fis%2Fimage%2FOmnitureMarketing%2FSalesPhoneNumber%3F%24fsize%3D34%26%24spnum%3D877.722.7088%26layer%3Dcomp%26wid%3D135%26hei%3D22"/></a></li> <li><a href="/web/20120210130251/http://www.omniture.com/contact/request">Schedule meeting</a></li> <li><a href="/web/20120210130251/http://www.omniture.com/contact/email">Send feedback</a></li> </ul> </div> </div> <script language="javascript" type="text/javascript"> mboxCreate('sidebar_global_phone'); </script> </div></div> <div id="izone_449"><div class="first"> <div class="sidebar_block datasheets"> <h4>Product Overviews</h4> <ul> <li><a href="/web/20120210130251/http://www.omniture.com/offer/186?s_osc=14533/">Discover data sheet</a></li> </ul> </div> <div class="sidebar_block datasheets"> <h4>Surveys</h4> <ul> <li><a href="/web/20120210130251/http://www.omniture.com/go/29691">Take the 2010 Online Analytics Survey</a></li> </ul> </div> <div class="sidebar_block producttour"> <h4>Product Tour</h4> <a id="launch_genesis_producttour" href="/web/20120210130251/http://www.omniture.com/product_tours/discover?s_osc=14533" target="_blank">Discover product tour</a> <a href="/web/20120210130251/http://www.omniture.com/product_tours/discover?s_osc=14533" target="_blank">Discover product tour</a> </div> <div class="sidebar_block bestpracticeguides"> <h4>Best Practice Guides</h4> <ul> <li><a href="/web/20120210130251/http://www.omniture.com/offer/100?s_osc=14533/">Online Marketer's Segmentation Guide</a></li> </ul> </div> </div></div> </div> <div class="copy"> <h1 class="top">Adobe Discover—Reveal Visitor Insights through Web Analytics Segmentation</h1> <p>Omniture® Discover® is now Adobe® Discover<sup>TM</sup>, powered by Omniture®. Adobe Discover provides web analysts and digital marketers with the deepest insights and most concise web analytics marketing segmentation as revealed by unlimited real-time visitor information. Adobe Discover delivers a comprehensive, multi-dimensional view of customers that enables marketers with accurate, timely and insightful decisions — improving the performance of their business. Adobe Discover is part of the Adobe® Digital Marketing Suite.</p> <img src="https://web.archive.org/web/20120210130251im_/http://assets.omniture.com/en/images/sections/products/001699.products_successstory_discover.540x90.gif" alt=""/> <h4>Business Challenges</h4> <p>A key challenge most companies are facing today is the inability to understand the drivers behind thousands to millions of transactions that are happening across multiple channels — all in real-time. This lack of integrated channel data, as well as a comprehensive view of various customer behavior patterns, restricts digital marketers from making successful — and profitable — business decisions.</p> <h4>Solution</h4> <p>Adobe Discover is the industry-leading solution engineered to address these challenges by providing online marketers with following benefits:</p> <ul> <li>Real-time measurement and marketing segmentation of mobile, social and other marketing channel data for higher conversion rates and increased return on marketing investments</li> <li>The Adobe Digital Marketing Suite Platform enables Adobe Discover to share advanced web analytics segments across the Suite for consistent, unparalleled insight into customer behavior from acquisition to conversion</li> <li>Increase and understand multi-session conversion across different content groups with advanced pathing and fallout analysis</li> <li>Gain deep understanding of how visitor behavior changes over time at the individual dimension level. Also, using multi-report analysis, compare visitor behavior side-by-side in a single work space</li> <li>Explore unique customer paths and improve site design, navigation, layout, content placement, and customer conversion with multi-dimensional site analysis and dynamic path flow</li> </ul>  <div class="info-box"> <ul> <li><a class="tab-benefits" href="#fragment-1" title="benefits">Benefits</a></li> <li><a class="tab-keyfeatures" href="#fragment-2" title="key features">Key Features</a></li> </ul> <div id="fragment-1">  <ul> <li> <h4>Instantly identify new visitor segments</h4> Adobe Discover provides unlimited web analytics segmentation and unlimited dimensional breakdowns for marketers to identify new segments or increase value of existing segments across digital channels.</li> <li> <h4>Gain insight into visitor trends</h4> Adobe Discover provides marketers with faster and deeper insights on changing visitor trends at an individual dimension level. Compare trends between multiple values in a single report.</li> <li> <h4>Improve site design, navigation and conversion</h4> Adobe Discover enables marketers to visualize the paths that customers are taking through the site providing visual clues to paths that are the most profitable or lead to the highest conversion.</li> <li> <h4>Improve the online experience for customers</h4> Adobe Discover enables marketers to aggregate the behavior of visitors or drill down to a single visit level to improve customer experience.</li> <li> <h4>Improve conversion and reveal compelling insights</h4> Adobe Discover enables marketers to analyze their Adobe Test&TargetTM; campaigns to create segment analysis and reveal visitor segment insight from their Adobe Survey campaigns.</li> </ul>  </div> <div id="fragment-2">  <ul> <li> <h4>Adobe Digital Marketing Suite integration</h4> Actionable segments based on the same definition between Adobe SiteCatalyst®, Adobe Discover and Adobe Test&Target; facilitate more effective integration between analysis, conversion and optimization.</li> <li> <h4>Multi-dimensional site analysis</h4> Visualize complex, non-linear site navigation by customer segment using color, size, position, movement, and volume.</li> <li> <h4>Unlimited real-time segmentation</h4> Compare several customer segments and key performance metrics to quickly identify new valuable segments and increase value of existing segments across multiple channels.</li> <li> <h4>Multi-report work space analysis</h4> Easily manage and conduct complex multiple-report analysis in a single workspace, enabling side-by-side comparison without need to toggle between separate report tabs.</li> <li> <h4>Advanced fallout reports</h4> Dynamically build and analyze online conversion processes on multiple pages.</li> <li> <h4>Mobile segment reports</h4> Gain deeper insight of mobile visitor behavior such as comparing mobile conversion with web conversion and keyword search by mobile visitors compared to web.</li> <li> <h4>Social referrer types</h4> Understand the impact that various types of social media referrers have on visitor experiences.</li> </ul>  </div> </div>  </div> </div> <div id="col_left">  <div id="leftNav"> <a class="section_name" href="/web/20120210130251/http://www.omniture.com/en/products/online_business_optimization" title="Products">Products</a> <div class="top"> </div> <ul> <li><a href="/web/20120210130251/http://www.omniture.com/en/products/online-business-optimisation" title="Online Business Optimization">Online Business Optimization</a> <li><a href="/web/20120210130251/http://www.omniture.com/en/products/digital-marketing-suite" title="Digital Marketing Suite">Digital Marketing Suite</a> <li><a href="/web/20120210130251/http://www.omniture.com/en/products/social" title="Social">Social</a> <ul> <li><a href="/web/20120210130251/http://www.omniture.com/en/products/social-analytics" title="SocialAnalytics">SocialAnalytics</a> </ul> <li><a 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