CINXE.COM

<!doctype html><html lang="en-US" ><head><meta charset="UTF-8"><meta name="viewport" content="width=device-width, initial-scale=1"><link rel="profile" href="https://gmpg.org/xfn/11"><meta name='robots' content='index, follow, max-image-preview:large, max-snippet:-1, max-video-preview:-1' /> <style>img:is([sizes="auto" i], [sizes^="auto," i]) { contain-intrinsic-size: 3000px 1500px }</style> <title>BMW Group Plants - EFQM</title><link rel="canonical" href="https://efqm.org/case-studies/bmw/" /><meta property="og:locale" content="en_US" /><meta property="og:type" content="article" /><meta property="og:title" content="BMW Group Plants - EFQM" /><meta property="og:description" content="Rethinking mobility holistically and sustainably" /><meta property="og:url" content="https://efqm.org/case-studies/bmw/" /><meta property="og:site_name" content="EFQM" /><meta property="article:modified_time" content="2024-12-19T14:41:43+00:00" /><meta property="og:image" content="https://efqm.org/wp-content/uploads/2022/12/Rectangle-13.png" /><meta property="og:image:width" content="393" /><meta property="og:image:height" content="212" /><meta property="og:image:type" content="image/png" /><meta name="twitter:card" content="summary_large_image" /><meta name="twitter:label1" content="Est. reading time" /><meta name="twitter:data1" content="1 minute" /> <script type="application/ld+json" class="yoast-schema-graph">{"@context":"https://schema.org","@graph":[{"@type":"WebPage","@id":"https://efqm.org/case-studies/bmw/","url":"https://efqm.org/case-studies/bmw/","name":"BMW Group Plants - EFQM","isPartOf":{"@id":"https://efqm.org/#website"},"primaryImageOfPage":{"@id":"https://efqm.org/case-studies/bmw/#primaryimage"},"image":{"@id":"https://efqm.org/case-studies/bmw/#primaryimage"},"thumbnailUrl":"https://efqm.org/wp-content/uploads/2022/12/Rectangle-13.png","datePublished":"2022-05-03T11:38:36+00:00","dateModified":"2024-12-19T14:41:43+00:00","breadcrumb":{"@id":"https://efqm.org/case-studies/bmw/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https://efqm.org/case-studies/bmw/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https://efqm.org/case-studies/bmw/#primaryimage","url":"https://efqm.org/wp-content/uploads/2022/12/Rectangle-13.png","contentUrl":"https://efqm.org/wp-content/uploads/2022/12/Rectangle-13.png","width":393,"height":212},{"@type":"BreadcrumbList","@id":"https://efqm.org/case-studies/bmw/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https://efqm.org/"},{"@type":"ListItem","position":2,"name":"BMW Group Plants"}]},{"@type":"WebSite","@id":"https://efqm.org/#website","url":"https://efqm.org/","name":"EFQM","description":"Organisational Change Management","publisher":{"@id":"https://efqm.org/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https://efqm.org/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https://efqm.org/#organization","name":"EFQM, Private Foundation","url":"https://efqm.org/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https://efqm.org/#/schema/logo/image/","url":"https://efqm.org/wp-content/uploads/2022/04/logo.png","contentUrl":"https://efqm.org/wp-content/uploads/2022/04/logo.png","width":88,"height":60,"caption":"EFQM, Private Foundation"},"image":{"@id":"https://efqm.org/#/schema/logo/image/"}}]}</script> <link rel='dns-prefetch' href='//cdnjs.cloudflare.com' /><link rel="alternate" type="application/rss+xml" title="EFQM » Feed" href="https://efqm.org/feed/" /><link rel="alternate" type="application/rss+xml" title="EFQM » Comments Feed" href="https://efqm.org/comments/feed/" /><link rel='stylesheet' id='trp-language-switcher-style-css' href='https://efqm.org/wp-content/plugins/translatepress-multilingual/assets/css/trp-language-switcher.css?ver=2.9.6' media='all' /><link rel='stylesheet' id='cmplz-general-css' href='https://efqm.org/wp-content/plugins/complianz-gdpr/assets/css/cookieblocker.min.css?ver=1742286073' media='all' /><link rel='stylesheet' id='efqm-style-css' href='https://efqm.org/wp-content/themes/efqm/style.css?ver=1.0.0' media='all' /> <script src="//cdnjs.cloudflare.com/ajax/libs/petite-vue/0.4.1/petite-vue.iife.min.js?siteground-async=1&ver=6.7.2" defer init></script><link rel="https://api.w.org/" href="https://efqm.org/wp-json/" /><link rel="alternate" title="JSON" type="application/json" href="https://efqm.org/wp-json/wp/v2/work/908" /><link rel="EditURI" type="application/rsd+xml" title="RSD" href="https://efqm.org/xmlrpc.php?rsd" /><meta name="generator" content="WordPress 6.7.2" /><link rel='shortlink' href='https://efqm.org/?p=908' /><link rel="alternate" title="oEmbed (JSON)" type="application/json+oembed" href="https://efqm.org/wp-json/oembed/1.0/embed?url=https%3A%2F%2Fefqm.org%2Fcase-studies%2Fbmw%2F" /><link rel="alternate" title="oEmbed (XML)" type="text/xml+oembed" href="https://efqm.org/wp-json/oembed/1.0/embed?url=https%3A%2F%2Fefqm.org%2Fcase-studies%2Fbmw%2F&format=xml" /> <script src="https://storage.googleapis.com/mba-static-files/chatWidget_EFQM.js"></script><link rel="alternate" hreflang="en-US" href="https://efqm.org/case-studies/bmw/"/><link rel="alternate" hreflang="es-ES" href="https://efqm.org/es/case-studies/bmw/"/><link rel="alternate" hreflang="fr-FR" href="https://efqm.org/fr/case-studies/bmw/"/><link rel="alternate" hreflang="de-DE" href="https://efqm.org/de/case-studies/bmw/"/><link rel="alternate" hreflang="ar" href="https://efqm.org/ar/case-studies/bmw/"/><link rel="alternate" hreflang="en" href="https://efqm.org/case-studies/bmw/"/><link rel="alternate" hreflang="es" href="https://efqm.org/es/case-studies/bmw/"/><link rel="alternate" hreflang="fr" href="https://efqm.org/fr/case-studies/bmw/"/><link rel="alternate" hreflang="de" href="https://efqm.org/de/case-studies/bmw/"/> <style>.cmplz-hidden { display: none !important; }</style><link rel="icon" href="https://efqm.org/wp-content/uploads/2022/04/favicon-32x32-1.png" sizes="32x32" /><link rel="icon" href="https://efqm.org/wp-content/uploads/2022/04/favicon-32x32-1.png" sizes="192x192" /><link rel="apple-touch-icon" href="https://efqm.org/wp-content/uploads/2022/04/favicon-32x32-1.png" /><meta name="msapplication-TileImage" content="https://efqm.org/wp-content/uploads/2022/04/favicon-32x32-1.png" /> <style id="wp-custom-css"> #chat-backdrop { z-index: 9999 !important; } #chat-container { height: 80vh !important; } </style> <style> [v-cloak] > * { display: none; } </style> <style> @font-face { font-family: 'Rubik'; src: url('https://efqm.org/wp-content/themes/efqm/fonts/Rubik-Light.woff2') format('woff2'), url('https://efqm.org/wp-content/themes/efqm/fonts/Rubik-Light.woff') format('woff'); font-display: swap; font-weight: 300; } @font-face { font-family: 'Rubik'; src: url('https://efqm.org/wp-content/themes/efqm/fonts/Rubik-Regular.woff2') format('woff2'), url('https://efqm.org/wp-content/themes/efqm/fonts/Rubik-Regular.woff') format('woff'); font-display: swap; font-weight: 400; } </style> <script> window.addEventListener('DOMContentLoaded', () => { const mobileParentLinks = document.querySelectorAll('[data-menu-mobile] > .menu-item-has-children > a'); mobileParentLinks.forEach(link => { link.addEventListener('click', e => { e.preventDefault(); link.parentElement.classList.toggle('--active'); }) }) }) </script> <script> window.addEventListener('DOMContentLoaded', () => { const getComponents = document.querySelectorAll('.component'); getComponents.forEach((component, index) => { if(index === 0) { component.classList.add('--first'); } }) }) </script> <style>[data-c11] { background-color: var(--color); border-radius: 2rem 2rem 0 0; } [data-c11] .row { display: grid; grid-row-gap: 4rem; } @container (width >= 984px) { [data-c11] .row { grid-template-columns: 0.7fr 2fr; } } [data-c11] .row-1 { display: grid; grid-row-gap: 3rem; } @container (width >= 1024px) { [data-c11] .row-1 { grid-column-gap: 5rem; grid-template-columns: 1fr 1.5fr; } } [data-c11] .column-1 { font-weight: 300; } [data-c11] h2 { font-weight: 400; } [data-c11] p { padding-block-start: 2rem; } [data-c11] p:first-child { padding-block-start: 0; } [data-c11] img { inline-size: 100%; } 1</style> <style>[data-c15] .row { display: grid; grid-row-gap: 4rem; } @container (width >= 984px) { [data-c15] .row { grid-column-gap: 12.5rem; grid-template-columns: repeat(2, 1fr); } } [data-c15] .copy { font-weight: 300; padding-block-start: 3rem; } [data-c15] .image { inline-size: 100%; } [data-c15] .--copy p { padding-block-start: 2rem; } [data-c15] .--copy p:first-child { padding-block-start: 0; } 1</style> <script src="//cdnjs.cloudflare.com/ajax/libs/petite-vue/0.4.1/petite-vue.iife.min.js" defer init></script> <script src="//cdnjs.cloudflare.com/ajax/libs/jquery/3.7.1/jquery.min.js"></script> <script src="//cdnjs.cloudflare.com/ajax/libs/jquery.cycle2/2.1.6/jquery.cycle2.min.js"></script> <script src="//cdnjs.cloudflare.com/ajax/libs/jquery.cycle2/2.1.6/jquery.cycle2.carousel.min.js"></script> <script src="//cdnjs.cloudflare.com/ajax/libs/jquery.cycle2/2.1.6/jquery.cycle2.swipe.min.js"></script></head><body><div class="EFQM"><header class="header" style="--sub-menu: url(https://efqm.org/wp-content/themes/efqm/assets/images/has-sub-menu.svg); --sub-menu-open: url(https://efqm.org/wp-content/themes/efqm/assets/images/has-sub-menu-open.svg);" v-scope="{ open: false }" data-header><div class="container"><div class="row"><div class="column --column-1"> <a href="https://efqm.org/" class="custom-logo-link" rel="home"><img width="164" height="50" src="https://efqm.org/wp-content/uploads/2024/06/efqm-logo-2024.png" class="custom-logo" alt="EFQM" decoding="async" srcset="https://efqm.org/wp-content/uploads/2024/06/efqm-logo-2024.png 164w, https://efqm.org/wp-content/uploads/2024/06/efqm-logo-2024-18x5.png 18w" sizes="(max-width: 164px) 100vw, 164px" /></a></div><div class="column"><nav class="navigation" data-navigation-desktop><ul class="menu" data-menu-desktop><li id="menu-item-17992" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-has-children menu-item-17992"><a href="https://efqm.org/the-efqm-model/">The EFQM Model</a><ul class="sub-menu"><li id="menu-item-18790" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-18790"><a href="https://efqm.org/the-efqm-model/">Overview</a></li><li id="menu-item-18765" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-18765"><a href="https://efqm.org/the-efqm-model/#download">Download</a></li><li id="menu-item-18792" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-18792"><a href="https://efqm.org/case-studies/">Case Studies</a></li></ul></li><li id="menu-item-99" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-has-children menu-item-99"><a href="https://efqm.org/assess/">Assess</a><ul class="sub-menu"><li id="menu-item-19000" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-19000"><a href="https://efqm.org/assess/">Overview</a></li><li id="menu-item-18853" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-18853"><a href="https://efqm.org/assess/#component-grid-2">Assessment</a></li><li id="menu-item-18796" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-18796"><a href="https://efqm.org/assess/#component-image-1-4">Recognition</a></li></ul></li><li id="menu-item-18799" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-has-children menu-item-18799"><a href="https://efqm.org/train/">Train</a><ul class="sub-menu"><li id="menu-item-18800" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-18800"><a href="https://efqm.org/train/">Overview</a></li><li id="menu-item-18802" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-18802"><a href="https://efqm.org/train/#component-image-2">Pathway</a></li><li id="menu-item-19088" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-19088"><a href="https://efqm.org/partner/">Partners</a></li></ul></li><li id="menu-item-18909" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-has-children menu-item-18909"><a href="https://efqm.org/transform/">EFQM Transform ®</a><ul class="sub-menu"><li id="menu-item-19041" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-19041"><a href="https://efqm.org/transform/">Overview</a></li><li id="menu-item-18911" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-18911"><a href="https://efqm.org/transform/#component-image-1-2">SuccessMap (beta)</a></li><li id="menu-item-18912" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-18912"><a href="https://efqm.org/transform/#component-image-1-3">Sapience (beta)</a></li></ul></li><li id="menu-item-18918" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-has-children menu-item-18918"><a href="#">Membership</a><ul class="sub-menu"><li id="menu-item-18919" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-18919"><a href="https://efqm.org/membership/">Organisational</a></li><li id="menu-item-18920" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-18920"><a href="https://efqm.org/individual-membership/">Individual</a></li></ul></li><li id="menu-item-18914" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-has-children menu-item-18914"><a href="#">About Us</a><ul class="sub-menu"><li id="menu-item-18916" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-18916"><a href="https://efqm.org/our-team/">Our Team</a></li><li id="menu-item-18915" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-18915"><a href="https://efqm.org/our-board/">Our Board</a></li><li id="menu-item-19209" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-19209"><a href="https://efqm.org/strategic-partners/">Strategic Partners</a></li><li id="menu-item-18917" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-18917"><a href="https://efqm.org/contact/">Contact Us</a></li></ul></li><li id="menu-item-16470" class="trp-language-switcher-container menu-item menu-item-type-post_type menu-item-object-language_switcher menu-item-has-children current-language-menu-item menu-item-16470"><a href="https://efqm.org/case-studies/bmw/"><span data-no-translation><span class="trp-ls-language-name">EN</span></span></a><ul class="sub-menu"><li id="menu-item-16728" class="trp-language-switcher-container menu-item menu-item-type-post_type menu-item-object-language_switcher menu-item-16728"><a href="https://efqm.org/de/case-studies/bmw/"><span data-no-translation><span class="trp-ls-language-name">DE</span></span></a></li><li id="menu-item-16471" class="trp-language-switcher-container menu-item menu-item-type-post_type menu-item-object-language_switcher menu-item-16471"><a href="https://efqm.org/es/case-studies/bmw/"><span data-no-translation><span class="trp-ls-language-name">ES</span></span></a></li><li id="menu-item-16729" class="trp-language-switcher-container menu-item menu-item-type-post_type menu-item-object-language_switcher menu-item-16729"><a href="https://efqm.org/fr/case-studies/bmw/"><span data-no-translation><span class="trp-ls-language-name">FR</span></span></a></li><li id="menu-item-18270" class="trp-language-switcher-container menu-item menu-item-type-post_type menu-item-object-language_switcher menu-item-18270"><a href="https://efqm.org/ar/case-studies/bmw/"><span data-no-translation><span class="trp-ls-language-name">AR</span></span></a></li></ul></li></ul></nav> <button class="bar" @click="open = true" v-if="!open"> <svg width="800px" height="800px" viewBox="0 0 24 24" fill="none" xmlns="http://www.w3.org/2000/svg"> <path d="M4 17H20M4 12H20M4 7H20" stroke="#000000" stroke-width="1.5" stroke-linecap="round" stroke-linejoin="round"/> </svg> </button> <button class="bar" @click="open = false" v-else> <svg width="800px" height="800px" viewBox="-0.5 0 25 25" fill="none" xmlns="http://www.w3.org/2000/svg"> <path d="M3 21.32L21 3.32001" stroke="#000000" stroke-width="1.5" stroke-linecap="round" stroke-linejoin="round"/> <path d="M3 3.32001L21 21.32" stroke="#000000" stroke-width="1.5" stroke-linecap="round" stroke-linejoin="round"/> </svg> </button></div></div></div><div class="navigation" :class="open ? '--active' : ''" data-navigation-mobile><ul class="menu" data-menu-mobile><li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-has-children menu-item-17992"><a href="https://efqm.org/the-efqm-model/">The EFQM Model</a><ul class="sub-menu"><li class="menu-item menu-item-type-custom menu-item-object-custom menu-item-18790"><a href="https://efqm.org/the-efqm-model/">Overview</a></li><li class="menu-item menu-item-type-custom menu-item-object-custom menu-item-18765"><a href="https://efqm.org/the-efqm-model/#download">Download</a></li><li class="menu-item menu-item-type-custom menu-item-object-custom menu-item-18792"><a href="https://efqm.org/case-studies/">Case Studies</a></li></ul></li><li class="menu-item menu-item-type-custom menu-item-object-custom menu-item-has-children menu-item-99"><a href="https://efqm.org/assess/">Assess</a><ul class="sub-menu"><li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-19000"><a href="https://efqm.org/assess/">Overview</a></li><li class="menu-item menu-item-type-custom menu-item-object-custom menu-item-18853"><a href="https://efqm.org/assess/#component-grid-2">Assessment</a></li><li class="menu-item menu-item-type-custom menu-item-object-custom menu-item-18796"><a href="https://efqm.org/assess/#component-image-1-4">Recognition</a></li></ul></li><li class="menu-item menu-item-type-custom menu-item-object-custom menu-item-has-children menu-item-18799"><a href="https://efqm.org/train/">Train</a><ul class="sub-menu"><li class="menu-item menu-item-type-custom menu-item-object-custom menu-item-18800"><a href="https://efqm.org/train/">Overview</a></li><li class="menu-item menu-item-type-custom menu-item-object-custom menu-item-18802"><a href="https://efqm.org/train/#component-image-2">Pathway</a></li><li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-19088"><a href="https://efqm.org/partner/">Partners</a></li></ul></li><li class="menu-item menu-item-type-custom menu-item-object-custom menu-item-has-children menu-item-18909"><a href="https://efqm.org/transform/">EFQM Transform ®</a><ul class="sub-menu"><li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-19041"><a href="https://efqm.org/transform/">Overview</a></li><li class="menu-item menu-item-type-custom menu-item-object-custom menu-item-18911"><a href="https://efqm.org/transform/#component-image-1-2">SuccessMap (beta)</a></li><li class="menu-item menu-item-type-custom menu-item-object-custom menu-item-18912"><a href="https://efqm.org/transform/#component-image-1-3">Sapience (beta)</a></li></ul></li><li class="menu-item menu-item-type-custom menu-item-object-custom menu-item-has-children menu-item-18918"><a href="#">Membership</a><ul class="sub-menu"><li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-18919"><a href="https://efqm.org/membership/">Organisational</a></li><li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-18920"><a href="https://efqm.org/individual-membership/">Individual</a></li></ul></li><li class="menu-item menu-item-type-custom menu-item-object-custom menu-item-has-children menu-item-18914"><a href="#">About Us</a><ul class="sub-menu"><li class="menu-item menu-item-type-custom menu-item-object-custom menu-item-18916"><a href="https://efqm.org/our-team/">Our Team</a></li><li class="menu-item menu-item-type-custom menu-item-object-custom menu-item-18915"><a href="https://efqm.org/our-board/">Our Board</a></li><li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-19209"><a href="https://efqm.org/strategic-partners/">Strategic Partners</a></li><li class="menu-item menu-item-type-custom menu-item-object-custom menu-item-18917"><a href="https://efqm.org/contact/">Contact Us</a></li></ul></li><li class="trp-language-switcher-container menu-item menu-item-type-post_type menu-item-object-language_switcher menu-item-has-children current-language-menu-item menu-item-16470"><a href="https://efqm.org/case-studies/bmw/"><span data-no-translation><span class="trp-ls-language-name">EN</span></span></a><ul class="sub-menu"><li class="trp-language-switcher-container menu-item menu-item-type-post_type menu-item-object-language_switcher menu-item-16728"><a href="https://efqm.org/de/case-studies/bmw/"><span data-no-translation><span class="trp-ls-language-name">DE</span></span></a></li><li class="trp-language-switcher-container menu-item menu-item-type-post_type menu-item-object-language_switcher menu-item-16471"><a href="https://efqm.org/es/case-studies/bmw/"><span data-no-translation><span class="trp-ls-language-name">ES</span></span></a></li><li class="trp-language-switcher-container menu-item menu-item-type-post_type menu-item-object-language_switcher menu-item-16729"><a href="https://efqm.org/fr/case-studies/bmw/"><span data-no-translation><span class="trp-ls-language-name">FR</span></span></a></li><li class="trp-language-switcher-container menu-item menu-item-type-post_type menu-item-object-language_switcher menu-item-18270"><a href="https://efqm.org/ar/case-studies/bmw/"><span data-no-translation><span class="trp-ls-language-name">AR</span></span></a></li></ul></li></ul></div></header><main class="content"><section class="component" data-c15><div class="container"><div class="row"><div class="column"><h1 class="title">BMW Group Plants</h1><div class="copy f30 --copy"><p>Rethinking mobility holistically and sustainably</p> </div></div><div class="column"> <img width=393 height=212 src="https://efqm.org/wp-content/uploads/2022/12/Rectangle-13.png" alt="BMW Group Plants" class="image"></div></div></div></section><section class="component" style="--color: #F6F6F6" id="component-grid-1-1" data-c11><div class="container"><div class="row"><div class="column f30"><h2>Challenge</h2></div><div class="column"><div class="row-1"><div class="column-1 f30 --column-1-1"><p>The BMW Group is an organisation with innovation at its core. For over 100 years that innovation focused on constantly improving performance, comfort and safety.</p><p>But recently, that all changed.</p></div><div class="column-1 f30 --column-1-2"><p><span class="f20">In 2007 BMW Group took the first steps on its journey to electromobility by launching project i.</span></p><p><span class="f20">Project i kickstarted a transformation across the entire BMW Group range.</span></p><p><span class="f20">As well as improving performance, comfort and safety, the company had to adjust processes globally to design, build and supply more electrified vehicles. Fast. In 2017, BMW Group delivered 100,000 electrified vehicles to customers worldwide.</span></p><p><span class="f20">Such a successful business transformation requires a clear vision, a well-articulated strategy, and well-managed change. And, of course, that shift towards electromobility has been accelerating ever since.</span></p></div></div></div></div></div></section><section class="component" style="--color: #FFF" id="component-grid-1-2" data-c11><div class="container"><div class="row"><div class="column f30"></div><div class="column"><div class="row-1"><div class="column-1 f30 --column-1-1"><p><img fetchpriority="high" decoding="async" class="alignnone size-medium wp-image-16751" src="https://efqm.org/wp-content/uploads/2022/05/robert-engelhorn-scaled.jpg" alt="" width="300" height="200" /></p></div><div class="column-1 f30 --column-1-2"><p>“The EFQM Model helps us ensure consistent alignment, realisation and outcomes (why, how and what) and permeates the entire organisation. Regular self and third-party assessments allow potential for improvements to be identified.”</p><p><span class="f20">Dr. Robert Engelhorn – CEO, Production, BMW North America</span></p></div></div></div></div></div></section><section class="component" style="--color: #F6F6F6" id="component-grid-1-3" data-c11><div class="container"><div class="row"><div class="column f30"><h2>Solution</h2></div><div class="column"><div class="row-1"><div class="column-1 f30 --column-1-1"><p>BMW Group has used the EFQM Model for many years to help focus strategy, manage change, improve performance, and address sustainability.</p></div><div class="column-1 f30 --column-1-2"><p><span class="f20">BMW Group Plants and subsidiaries in several continents recognise the benefits that EFQM can bring.</span></p><p><span class="f20">“I learned about the benefits of the EFQM Model when I was head of Painted Bodies at BMW Plant Regensburg,” says Dr Robert Engelhorn, now Director of BMW Plant Munich. “And as Senior Vice President Production and Technology with our joint venture BMW Brilliance in China.”</span></p><p><span class="f20">“It’s a comprehensive, holistic and entrepreneurial approach that has helped us to ensure lasting success.”</span></p><p><span class="f20">But just as organisations need to innovate and improve constantly, so does EFQM.</span></p><p><span class="f20">BMW Plant Munich was one of the first organisations to pilot the New EFQM Model when it was introduced in 2019.</span></p><p><span class="f20">“We have used it ever since to enhance, verify and evaluate our strategy,” says Dr Engelhorn.</span></p><p><span class="f20">“One of the things this Model has helped us with is re-evaluating the links between purpose and strategy and strengthening our focus on stakeholders in the process.”</span></p><p><span class="f20">The updates and improvements to the EFQM Model were particularly appreciated by Dr Engelhorn in the Munich Plant. “Enhancements to the Model allow the analysis and evaluation of ongoing challenges such as the transition to electromobility.”</span></p><p><span class="f20">By the end of 2021, BMW Group predicts that they will have sold more than a million electrified models worldwide.</span></p></div></div></div></div></div></section></main><footer class="footer" data-footer><div class="container"><div class="section --section-1"><div class="row"><div class="column"> <a class="link" href="https://efqm.org/the-efqm-model/" title="The EFQM Model">The EFQM Model</a></div><div class="column"> <a class="link" href="https://efqm.org/assess/" title="Assess">Assess</a> <a class="link" href="https://efqm.org/train/" title="Train">Train</a> <a class="link" href="https://efqm.org/transform/" title="Transform">Transform</a></div><div class="column"> <a class="link" href="https://efqm.org/assessbase/" title="AssessBase">AssessBase</a></div><div class="column"> <a class="link" href="https://efqm.org/membership/" title="Membership">Membership</a> <a class="link" href="https://efqm.org/partners/" title="Partners">Partners</a></div><div class="column"> <a class="link" href="https://efqm.org/calendar/" title="Calendar">Calendar</a> <a class="link" href="https://efqm.org/shop/" title="Shop">Shop</a></div><div class="column"> <a class="link" href="https://efqm.org/contact/" title="Contact">Contact</a></div></div></div><div class="section"><div class="row-1"><div class="column-1 --column-1"> <img class="image" width="164" height="46" src="https://efqm.org/wp-content/uploads/2024/05/logo.png" alt="EFQM" loading="lazy"><p class="paragraph">© EFQM 2025</p><div class="menu-2"> <a class="link --lowercase" href="https://efqm.org/terms-of-use/" title="Terms of use">Terms of use</a> <a class="link --lowercase" href="https://efqm.org/privacy-statement/" title="Privacy Statement">Privacy Statement</a></div></div><div class="column-1"><div class="menu-1"> <a href="https://www.linkedin.com/company/efqm/" target="_blank" class="link-1"> <svg fill="#000000" height="800px" width="800px" xmlns="http://www.w3.org/2000/svg" xmlns:xlink="http://www.w3.org/1999/xlink" viewBox="-143 145 512 512" xml:space="preserve"> <path d="M113,145c-141.4,0-256,114.6-256,256s114.6,256,256,256s256-114.6,256-256S254.4,145,113,145z M41.4,508.1H-8.5V348.4h49.9 V508.1z M15.1,328.4h-0.4c-18.1,0-29.8-12.2-29.8-27.7c0-15.8,12.1-27.7,30.5-27.7c18.4,0,29.7,11.9,30.1,27.7 C45.6,316.1,33.9,328.4,15.1,328.4z M241,508.1h-56.6v-82.6c0-21.6-8.8-36.4-28.3-36.4c-14.9,0-23.2,10-27,19.6 c-1.4,3.4-1.2,8.2-1.2,13.1v86.3H71.8c0,0,0.7-146.4,0-159.7h56.1v25.1c3.3-11,21.2-26.6,49.8-26.6c35.5,0,63.3,23,63.3,72.4V508.1z "/> </svg> </a> <a href="https://www.facebook.com/efqmbrussels/" target="_blank" class="link-1"> <svg fill="#000000" height="800px" width="800px" xmlns="http://www.w3.org/2000/svg" xmlns:xlink="http://www.w3.org/1999/xlink" viewBox="-143 145 512 512" xml:space="preserve"> <path d="M113,145c-141.4,0-256,114.6-256,256s114.6,256,256,256s256-114.6,256-256S254.4,145,113,145z M169.5,357.6l-2.9,38.3h-39.3 v133H77.7v-133H51.2v-38.3h26.5v-25.7c0-11.3,0.3-28.8,8.5-39.7c8.7-11.5,20.6-19.3,41.1-19.3c33.4,0,47.4,4.8,47.4,4.8l-6.6,39.2 c0,0-11-3.2-21.3-3.2c-10.3,0-19.5,3.7-19.5,14v29.9H169.5z"/> </svg> </a> <a href="https://twitter.com/EFQM" target="_blank" class="link-1"> <svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 35 35" width="35" height="35"><title>Social icons-svg</title> <style> .s0 { fill: #000000 } .s1 { fill: #ffffff } </style> <path id="Layer" class="s0" d="m-24.1 34.6c-9.4 0-17-7.6-17-17 0-9.4 7.6-17 17-17 9.4 0 17 7.6 17 17 0 9.4-7.6 17-17 17z"/> <g id="Layer"> <path id="Layer" class="s0" d="m57.9 34.6c-9.4 0-16.9-7.6-16.9-17 0-9.4 7.5-17 16.9-17 9.4 0 17 7.6 17 17 0 9.4-7.6 17-17 17z"/> <path id="Layer" fill-rule="evenodd" class="s1" d="m49 12.6c0-2.2 1.8-4 4-4h9.9c2.2 0 4 1.8 4 4v9.9c0 2.2-1.8 4-4 4h-9.9c-2.2 0-4-1.8-4-4zm1.3 9.2c0 1.7 1.4 3 3 3h8.9c1.7 0 3-1.3 3-3v-8.8c0-1.7-1.3-3-3-3h-8.9c-1.6 0-3 1.3-3 3z"/> <path id="Layer" fill-rule="evenodd" class="s1" d="m57.9 22.2c-2.5 0-4.6-2.1-4.6-4.6 0-2.6 2.1-4.6 4.6-4.6 2.6 0 4.7 2 4.7 4.6 0 2.5-2.1 4.6-4.7 4.6zm3.2-4.8c0-1.7-1.4-3.1-3.2-3.1-1.7 0-3.1 1.4-3.1 3.1 0 1.8 1.4 3.2 3.1 3.2 1.8 0 3.2-1.4 3.2-3.2z"/> <path id="Layer" class="s1" d="m62.9 13.6c-0.5 0-0.9-0.4-0.9-0.9 0-0.5 0.4-0.9 0.9-0.9 0.4 0 0.8 0.4 0.8 0.9 0 0.5-0.4 0.9-0.8 0.9z"/> </g> <g id="Layer"> <path id="Layer" class="s0" d="m16.8 34.6c-9.4 0-16.9-7.6-16.9-17 0-9.4 7.5-17 16.9-17 9.4 0 17 7.6 17 17 0 9.4-7.6 17-17 17z"/> <path id="Layer" fill-rule="evenodd" class="s1" d="m19.5 16.1l7.5 10.4h-7.2l-4.5-6.1-5.8 6.1h-2.6l7.2-7.7-7.2-10.2h7.1l4.2 5.8 5.3-5.8h2.7l-6.8 7.3zm1 8.4h2.5l-9.9-14h-2.6z"/> </g> <path id="Layer" class="s0" d="m-65.1 34.6c-9.4 0-17-7.6-17-17 0-9.4 7.6-17 17-17 9.4 0 17 7.6 17 17 0 9.4-7.6 17-17 17z"/> <g id="Layer"> <path id="Layer" class="s1" d="m-69.4 10.3c0 1-0.6 1.8-1.8 1.8-1.2 0-1.8-0.8-1.8-1.8 0-1.1 0.8-2 1.8-2 1.1 0 1.8 0.8 1.8 1.8z"/> <path id="Layer" class="s1" d="m-73.1 13h3.5v11.7h-3.5z"/> <path id="Layer" class="s1" d="m-60.8 13.1c-1.9 0-2.9 1-3.4 1.8v-1.5h-3.4q0 1.6 0 3.6v7.7h3.6v-6.4q0-0.4 0-0.9c0.3-0.6 0.7-1.5 1.7-1.5 1.1 0 1.8 1.1 1.8 2.6v6.2h3.6v-6.7c0-3.4-1.8-4.9-4-4.9z"/> </g> <path id="Layer" class="s1" d="m-21.3 10.4h1.8v-3.8h-2.7c-3.9 0-5.7 2.2-5.7 5.5v3.1h-2.9v3.7h2.9v9.5h4.5v-9.5h3l0.9-3.7h-3.9v-2.5c0-1.1 0.6-2.3 2.1-2.3z"/> </svg> </a> <a href="https://www.instagram.com/efqmbrussels/" target="_blank" class="link-1"> <svg fill="#000000" height="800px" width="800px" xmlns="http://www.w3.org/2000/svg" xmlns:xlink="http://www.w3.org/1999/xlink" viewBox="-143 145 512 512" xml:space="preserve"> <g> <path d="M113,446c24.8,0,45.1-20.2,45.1-45.1c0-9.8-3.2-18.9-8.5-26.3c-8.2-11.3-21.5-18.8-36.5-18.8s-28.3,7.4-36.5,18.8 c-5.3,7.4-8.5,16.5-8.5,26.3C68,425.8,88.2,446,113,446z"/> <polygon points="211.4,345.9 211.4,308.1 211.4,302.5 205.8,302.5 168,302.6 168.2,346 "/> <path d="M183,401c0,38.6-31.4,70-70,70c-38.6,0-70-31.4-70-70c0-9.3,1.9-18.2,5.2-26.3H10v104.8C10,493,21,504,34.5,504h157 c13.5,0,24.5-11,24.5-24.5V374.7h-38.2C181.2,382.8,183,391.7,183,401z"/> <path d="M113,145c-141.4,0-256,114.6-256,256s114.6,256,256,256s256-114.6,256-256S254.4,145,113,145z M241,374.7v104.8 c0,27.3-22.2,49.5-49.5,49.5h-157C7.2,529-15,506.8-15,479.5V374.7v-52.3c0-27.3,22.2-49.5,49.5-49.5h157 c27.3,0,49.5,22.2,49.5,49.5V374.7z"/> </g> </svg> </a></div></div></div></div></div></footer></div>                      <template id="tp-language" data-tp-language="en_US"></template> <div id="cmplz-cookiebanner-container"><div class="cmplz-cookiebanner cmplz-hidden banner-1 bottom-right-view-preferences optin cmplz-bottom cmplz-categories-type-view-preferences" aria-modal="true" data-nosnippet="true" role="dialog" aria-live="polite" aria-labelledby="cmplz-header-1-optin" aria-describedby="cmplz-message-1-optin"><div class="cmplz-header"><div class="cmplz-logo"></div><div class="cmplz-title" id="cmplz-header-1-optin">Manage Cookie Consent</div><div class="cmplz-close" tabindex="0" role="button" aria-label="Dialog schließen"> <svg aria-hidden="true" focusable="false" data-prefix="fas" data-icon="times" class="svg-inline--fa fa-times fa-w-11" role="img" xmlns="http://www.w3.org/2000/svg" viewBox="0 0 352 512"><path fill="currentColor" d="M242.72 256l100.07-100.07c12.28-12.28 12.28-32.19 0-44.48l-22.24-22.24c-12.28-12.28-32.19-12.28-44.48 0L176 189.28 75.93 89.21c-12.28-12.28-32.19-12.28-44.48 0L9.21 111.45c-12.28 12.28-12.28 32.19 0 44.48L109.28 256 9.21 356.07c-12.28 12.28-12.28 32.19 0 44.48l22.24 22.24c12.28 12.28 32.2 12.28 44.48 0L176 322.72l100.07 100.07c12.28 12.28 32.2 12.28 44.48 0l22.24-22.24c12.28-12.28 12.28-32.19 0-44.48L242.72 256z"></path></svg></div></div><div class="cmplz-divider cmplz-divider-header"></div><div class="cmplz-body"><div class="cmplz-message" id="cmplz-message-1-optin">EFQM uses cookies to ensure you get the best experience on our website. <a href="https://efqm.org/privacy-statement/">Learn more</a></div> <div class="cmplz-categories"> <details class="cmplz-category cmplz-functional" > <summary> <span class="cmplz-category-header"> <span class="cmplz-category-title">Functional</span> <span class='cmplz-always-active'> <span class="cmplz-banner-checkbox"> <input type="checkbox" id="cmplz-functional-optin" data-category="cmplz_functional" class="cmplz-consent-checkbox cmplz-functional" size="40" value="1"/> <label class="cmplz-label" for="cmplz-functional-optin" tabindex="0"><span class="screen-reader-text">Functional</span></label> </span> Always active </span> <span class="cmplz-icon cmplz-open"> <svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 448 512" height="18" ><path d="M224 416c-8.188 0-16.38-3.125-22.62-9.375l-192-192c-12.5-12.5-12.5-32.75 0-45.25s32.75-12.5 45.25 0L224 338.8l169.4-169.4c12.5-12.5 32.75-12.5 45.25 0s12.5 32.75 0 45.25l-192 192C240.4 412.9 232.2 416 224 416z"/></svg> </span> </span> </summary><div class="cmplz-description"> <span class="cmplz-description-functional">The technical storage or access is strictly necessary for the legitimate purpose of enabling the use of a specific service explicitly requested by the subscriber or user, or for the sole purpose of carrying out the transmission of a communication over an electronic communications network.</span></div> </details> <details class="cmplz-category cmplz-preferences" > <summary> <span class="cmplz-category-header"> <span class="cmplz-category-title">Preferences</span> <span class="cmplz-banner-checkbox"> <input type="checkbox" id="cmplz-preferences-optin" data-category="cmplz_preferences" class="cmplz-consent-checkbox cmplz-preferences" size="40" value="1"/> <label class="cmplz-label" for="cmplz-preferences-optin" tabindex="0"><span class="screen-reader-text">Preferences</span></label> </span> <span class="cmplz-icon cmplz-open"> <svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 448 512" height="18" ><path d="M224 416c-8.188 0-16.38-3.125-22.62-9.375l-192-192c-12.5-12.5-12.5-32.75 0-45.25s32.75-12.5 45.25 0L224 338.8l169.4-169.4c12.5-12.5 32.75-12.5 45.25 0s12.5 32.75 0 45.25l-192 192C240.4 412.9 232.2 416 224 416z"/></svg> </span> </span> </summary><div class="cmplz-description"> <span class="cmplz-description-preferences">The technical storage or access is necessary for the legitimate purpose of storing preferences that are not requested by the subscriber or user.</span></div> </details> <details class="cmplz-category cmplz-statistics" > <summary> <span class="cmplz-category-header"> <span class="cmplz-category-title">Statistics</span> <span class="cmplz-banner-checkbox"> <input type="checkbox" id="cmplz-statistics-optin" data-category="cmplz_statistics" class="cmplz-consent-checkbox cmplz-statistics" size="40" value="1"/> <label class="cmplz-label" for="cmplz-statistics-optin" tabindex="0"><span class="screen-reader-text">Statistics</span></label> </span> <span class="cmplz-icon cmplz-open"> <svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 448 512" height="18" ><path d="M224 416c-8.188 0-16.38-3.125-22.62-9.375l-192-192c-12.5-12.5-12.5-32.75 0-45.25s32.75-12.5 45.25 0L224 338.8l169.4-169.4c12.5-12.5 32.75-12.5 45.25 0s12.5 32.75 0 45.25l-192 192C240.4 412.9 232.2 416 224 416z"/></svg> </span> </span> </summary><div class="cmplz-description"> <span class="cmplz-description-statistics">The technical storage or access that is used exclusively for statistical purposes.</span> <span class="cmplz-description-statistics-anonymous">The technical storage or access that is used exclusively for anonymous statistical purposes. Without a subpoena, voluntary compliance on the part of your Internet Service Provider, or additional records from a third party, information stored or retrieved for this purpose alone cannot usually be used to identify you.</span></div> </details> <details class="cmplz-category cmplz-marketing" > <summary> <span class="cmplz-category-header"> <span class="cmplz-category-title">Marketing</span> <span class="cmplz-banner-checkbox"> <input type="checkbox" id="cmplz-marketing-optin" data-category="cmplz_marketing" class="cmplz-consent-checkbox cmplz-marketing" size="40" value="1"/> <label class="cmplz-label" for="cmplz-marketing-optin" tabindex="0"><span class="screen-reader-text">Marketing</span></label> </span> <span class="cmplz-icon cmplz-open"> <svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 448 512" height="18" ><path d="M224 416c-8.188 0-16.38-3.125-22.62-9.375l-192-192c-12.5-12.5-12.5-32.75 0-45.25s32.75-12.5 45.25 0L224 338.8l169.4-169.4c12.5-12.5 32.75-12.5 45.25 0s12.5 32.75 0 45.25l-192 192C240.4 412.9 232.2 416 224 416z"/></svg> </span> </span> </summary><div class="cmplz-description"> <span class="cmplz-description-marketing">The technical storage or access is required to create user profiles to send advertising, or to track the user on a website or across several websites for similar marketing purposes.</span></div> </details></div></div><div class="cmplz-links cmplz-information"> <a class="cmplz-link cmplz-manage-options cookie-statement" href="#" data-relative_url="#cmplz-manage-consent-container">Manage options</a> <a class="cmplz-link cmplz-manage-third-parties cookie-statement" href="#" data-relative_url="#cmplz-cookies-overview">Manage services</a> <a class="cmplz-link cmplz-manage-vendors tcf cookie-statement" href="#" data-relative_url="#cmplz-tcf-wrapper">Manage {vendor_count} vendors</a> <a class="cmplz-link cmplz-external cmplz-read-more-purposes tcf" target="_blank" rel="noopener noreferrer nofollow" href="https://cookiedatabase.org/tcf/purposes/">Read more about these purposes</a></div><div class="cmplz-divider cmplz-footer"></div><div class="cmplz-buttons"> <button class="cmplz-btn cmplz-accept">Accept cookies</button> <button class="cmplz-btn cmplz-deny">Reject all</button> <button class="cmplz-btn cmplz-view-preferences">View preferences</button> <button class="cmplz-btn cmplz-save-preferences">Save preferences</button> <a class="cmplz-btn cmplz-manage-options tcf cookie-statement" href="#" data-relative_url="#cmplz-manage-consent-container">View preferences</a></div><div class="cmplz-links cmplz-documents"> <a class="cmplz-link cookie-statement" href="#" data-relative_url="">{title}</a> <a class="cmplz-link privacy-statement" href="#" data-relative_url="">{title}</a> <a class="cmplz-link impressum" href="#" data-relative_url="">{title}</a></div></div></div><div id="cmplz-manage-consent" data-nosnippet="true"><button class="cmplz-btn cmplz-hidden cmplz-manage-consent manage-consent-1">Manage consent</button></div><script defer src="https://efqm.org/wp-content/plugins/sg-cachepress/assets/js/lazysizes.min.js?ver=7.4.6" id="siteground-optimizer-lazy-sizes-js-js"></script> <script id="cmplz-cookiebanner-js-extra"> var complianz = {"prefix":"cmplz_","user_banner_id":"1","set_cookies":[],"block_ajax_content":"","banner_version":"30","version":"7.3.1","store_consent":"","do_not_track_enabled":"","consenttype":"optin","region":"eu","geoip":"","dismiss_timeout":"","disable_cookiebanner":"","soft_cookiewall":"","dismiss_on_scroll":"","cookie_expiry":"365","url":"https:\/\/efqm.org\/wp-json\/complianz\/v1\/","locale":"lang=en&locale=en_US","set_cookies_on_root":"","cookie_domain":"","current_policy_id":"18","cookie_path":"\/","categories":{"statistics":"statistics","marketing":"marketing"},"tcf_active":"","placeholdertext":"Click to accept {category} cookies and enable this content","css_file":"https:\/\/efqm.org\/wp-content\/uploads\/complianz\/css\/banner-{banner_id}-{type}.css?v=30","page_links":{"eu":{"cookie-statement":{"title":"Cookie Policy ","url":"https:\/\/efqm.org\/cookie-policy-eu\/"},"privacy-statement":{"title":"Privacy Statement","url":"https:\/\/efqm.org\/privacy-statement\/"}}},"tm_categories":"1","forceEnableStats":"","preview":"","clean_cookies":"","aria_label":"Click to accept {category} cookies and enable this content"}; </script> <script defer defer src="https://efqm.org/wp-content/plugins/complianz-gdpr/cookiebanner/js/complianz.min.js?ver=1710233654" id="cmplz-cookiebanner-js"></script>  <script data-category="functional"> (function(w,d,s,l,i){w[l]=w[l]||[];w[l].push({'gtm.start': new Date().getTime(),event:'gtm.js'});var f=d.getElementsByTagName(s)[0], j=d.createElement(s),dl=l!='dataLayer'?'&l='+l:'';j.async=true;j.src= 'https://www.googletagmanager.com/gtm.js?id='+i+dl;f.parentNode.insertBefore(j,f); })(window,document,'script','dataLayer','GTM-T5GKTK2'); </script></body></html>