CINXE.COM
Boostez la croissance de votre app avec SKAdNetwork | AppsFlyer
<!DOCTYPE html> <html lang="fr-FR" class="no-js"> <head> <meta charset="utf-8"> <meta http-equiv="X-UA-Compatible" content="IE=edge,chrome=1"> <meta charset="UTF-8"> <meta name="viewport" content="width=device-width, minimum-scale=1, initial-scale=1, viewport-fit=cover"> <link rel="pingback" href="https://www.appsflyer.com/xmlrpc.php"/> <script> dataLayer = [{ 'Section': 'Resources', 'Language': 'fr-FR', 'User\'s device': 'Mobile', 'Categories': 'Non classifié(e)', 'Tags': '', }]; if (typeof fbq !== 'undefined') { fbq('trackCustom', 'WebsiteVisitor', { 'Section': 'Resources', 'Language': 'fr-FR', 'User\'s device': 'Mobile', 'Categories': 'Non classifié(e)', 'Tags': '', }); } </script> <meta name='robots' content='index, follow, max-image-preview:large, max-snippet:-1, max-video-preview:-1' /> <!-- This site is optimized with the Yoast SEO Premium plugin v22.2 (Yoast SEO v22.2) - https://yoast.com/wordpress/plugins/seo/ --> <title>Boostez la croissance de votre app avec SKAdNetwork | AppsFlyer</title> <meta name="description" content="AppsFlyer et Google s'associent pour partager des stratégies et des outils gagnants afin de mesurer et d'optimiser efficacement vos campagnes iOS avec SKAdNetwork." /> <link rel="canonical" href="https://www.appsflyer.com/fr/resources/guides/app-growth-skan/" /> <meta property="og:locale" content="fr_FR" /> <meta property="og:type" content="article" /> <meta property="og:title" content="Boostez la croissance de votre app avec SKAdNetwork : Un plan de réussite pour vos campagnes iOS" /> <meta property="og:description" content="AppsFlyer et Google s'associent pour partager des stratégies et des outils gagnants afin de mesurer et d'optimiser efficacement vos campagnes iOS avec SKAdNetwork." /> <meta property="og:url" content="https://www.appsflyer.com/fr/resources/guides/app-growth-skan/" /> <meta property="og:site_name" content="AppsFlyer" /> <meta property="article:modified_time" content="2024-11-13T12:50:00+00:00" /> <meta property="og:image" content="https://www.appsflyer.com/wp-content/uploads/2024/08/SKAN-joint-playbook-AppsFlyer-Google_OG.jpg" /> <meta property="og:image:width" content="1200" /> <meta property="og:image:height" content="630" /> <meta property="og:image:type" content="image/jpeg" /> <meta name="twitter:card" content="summary_large_image" /> <meta name="twitter:title" content="Boostez la croissance de votre app avec SKAdNetwork : Un plan de réussite pour vos campagnes iOS" /> <meta name="twitter:description" content="AppsFlyer et Google s'associent pour partager des stratégies et des outils gagnants afin de mesurer et d'optimiser efficacement vos campagnes iOS avec SKAdNetwork." /> <!-- / Yoast SEO Premium plugin. --> <link rel='dns-prefetch' href='//go.appsflyer.com' /> <link rel='dns-prefetch' href='//cdnjs.cloudflare.com' /> <script type="text/javascript"> /* <![CDATA[ */ window._wpemojiSettings = {"baseUrl":"https:\/\/s.w.org\/images\/core\/emoji\/15.0.3\/72x72\/","ext":".png","svgUrl":"https:\/\/s.w.org\/images\/core\/emoji\/15.0.3\/svg\/","svgExt":".svg","source":{"concatemoji":"https:\/\/www.appsflyer.com\/wp-includes\/js\/wp-emoji-release.min.js?ver=6.5.5"}}; /*! This file is auto-generated */ !function(i,n){var o,s,e;function c(e){try{var t={supportTests:e,timestamp:(new Date).valueOf()};sessionStorage.setItem(o,JSON.stringify(t))}catch(e){}}function p(e,t,n){e.clearRect(0,0,e.canvas.width,e.canvas.height),e.fillText(t,0,0);var t=new Uint32Array(e.getImageData(0,0,e.canvas.width,e.canvas.height).data),r=(e.clearRect(0,0,e.canvas.width,e.canvas.height),e.fillText(n,0,0),new Uint32Array(e.getImageData(0,0,e.canvas.width,e.canvas.height).data));return t.every(function(e,t){return e===r[t]})}function u(e,t,n){switch(t){case"flag":return n(e,"\ud83c\udff3\ufe0f\u200d\u26a7\ufe0f","\ud83c\udff3\ufe0f\u200b\u26a7\ufe0f")?!1:!n(e,"\ud83c\uddfa\ud83c\uddf3","\ud83c\uddfa\u200b\ud83c\uddf3")&&!n(e,"\ud83c\udff4\udb40\udc67\udb40\udc62\udb40\udc65\udb40\udc6e\udb40\udc67\udb40\udc7f","\ud83c\udff4\u200b\udb40\udc67\u200b\udb40\udc62\u200b\udb40\udc65\u200b\udb40\udc6e\u200b\udb40\udc67\u200b\udb40\udc7f");case"emoji":return!n(e,"\ud83d\udc26\u200d\u2b1b","\ud83d\udc26\u200b\u2b1b")}return!1}function f(e,t,n){var r="undefined"!=typeof WorkerGlobalScope&&self instanceof WorkerGlobalScope?new OffscreenCanvas(300,150):i.createElement("canvas"),a=r.getContext("2d",{willReadFrequently:!0}),o=(a.textBaseline="top",a.font="600 32px Arial",{});return e.forEach(function(e){o[e]=t(a,e,n)}),o}function t(e){var t=i.createElement("script");t.src=e,t.defer=!0,i.head.appendChild(t)}"undefined"!=typeof Promise&&(o="wpEmojiSettingsSupports",s=["flag","emoji"],n.supports={everything:!0,everythingExceptFlag:!0},e=new Promise(function(e){i.addEventListener("DOMContentLoaded",e,{once:!0})}),new Promise(function(t){var n=function(){try{var e=JSON.parse(sessionStorage.getItem(o));if("object"==typeof e&&"number"==typeof e.timestamp&&(new Date).valueOf()<e.timestamp+604800&&"object"==typeof e.supportTests)return e.supportTests}catch(e){}return null}();if(!n){if("undefined"!=typeof Worker&&"undefined"!=typeof OffscreenCanvas&&"undefined"!=typeof URL&&URL.createObjectURL&&"undefined"!=typeof Blob)try{var e="postMessage("+f.toString()+"("+[JSON.stringify(s),u.toString(),p.toString()].join(",")+"));",r=new Blob([e],{type:"text/javascript"}),a=new Worker(URL.createObjectURL(r),{name:"wpTestEmojiSupports"});return void(a.onmessage=function(e){c(n=e.data),a.terminate(),t(n)})}catch(e){}c(n=f(s,u,p))}t(n)}).then(function(e){for(var t in e)n.supports[t]=e[t],n.supports.everything=n.supports.everything&&n.supports[t],"flag"!==t&&(n.supports.everythingExceptFlag=n.supports.everythingExceptFlag&&n.supports[t]);n.supports.everythingExceptFlag=n.supports.everythingExceptFlag&&!n.supports.flag,n.DOMReady=!1,n.readyCallback=function(){n.DOMReady=!0}}).then(function(){return e}).then(function(){var e;n.supports.everything||(n.readyCallback(),(e=n.source||{}).concatemoji?t(e.concatemoji):e.wpemoji&&e.twemoji&&(t(e.twemoji),t(e.wpemoji)))}))}((window,document),window._wpemojiSettings); /* ]]> */ </script> <style id='wp-emoji-styles-inline-css' type='text/css'> img.wp-smiley, img.emoji { display: inline !important; border: none !important; box-shadow: none !important; height: 1em !important; width: 1em !important; margin: 0 0.07em !important; vertical-align: -0.1em !important; background: none !important; padding: 0 !important; } </style> <style id='appsflyer-blocks-expert-block-style-inline-css' type='text/css'> /*!****************************************************************************************************************************************************************************************************************************************************!*\ !*** css ./node_modules/css-loader/dist/cjs.js??ruleSet[1].rules[4].use[1]!./node_modules/postcss-loader/dist/cjs.js??ruleSet[1].rules[4].use[2]!./node_modules/sass-loader/dist/cjs.js??ruleSet[1].rules[4].use[3]!./src/expert-block/style.scss ***! \****************************************************************************************************************************************************************************************************************************************************/ .expert-block { max-width: 100%; margin: 0 auto; position: relative; font-family: "Gilroy", sans-serif; } @media screen and (min-width: 768px) { .expert-block { max-width: 650px; } } @media screen and (min-width: 1024px) { .expert-block { max-width: 100%; display: flex; align-items: stretch; } } .expert-block__image { border-radius: 24px 24px 0 0; overflow: hidden; max-height: 332px; z-index: 1; position: relative; } .expert-block__image img { width: 100%; height: 100%; -o-object-fit: cover; object-fit: cover; -o-object-position: center; object-position: center; } @media screen and (min-width: 768px) { .expert-block__image { height: 400px; border-radius: 24px; max-height: initial; } } @media screen and (min-width: 1024px) { .expert-block__image { width: 360px; height: 260px; border-radius: 24px 0 0 24px; flex: 0 0 auto; } } .expert-block__brand { padding: 0 0; } @media screen and (min-width: 768px) { .expert-block__brand { padding-right: 24px; margin-right: 24px; border-right: 1px solid #fff; } } .expert-block__content { padding: 30px 34px; background-color: #220d4e; text-align: left; border-radius: 24px; margin-top: -24px; z-index: 2; position: relative; } @media screen and (min-width: 768px) { .expert-block__content { display: flex; flex-wrap: wrap; align-items: center; padding: 60px 66px; } } @media screen and (min-width: 1024px) { .expert-block__content { width: calc(100% - 362px); border-radius: 0 24px 24px 0; margin-top: 0; padding: 75px 103px; flex: 1; } } .expert-block__info { padding: 24px 0; border-bottom: 1px solid #fff; } @media screen and (min-width: 768px) { .expert-block__info { border-bottom: none; padding: 0; } } .expert-block__name h3 { margin-bottom: 0 !important; color: #fff; font-size: 24px !important; font-weight: 700; line-height: 32px; } .expert-block__roll { font-size: 20px; font-weight: 400; line-height: 34px; } .expert-block__roll p { margin-bottom: 0 !important; color: #fff; } .expert-block__text { color: #fff; font-size: 18px; font-weight: 500; line-height: 30px; padding-top: 16px; } @media screen and (min-width: 768px) { .expert-block__text { width: 100%; } } /*# sourceMappingURL=style-index.css.map*/ </style> <link rel='stylesheet' id='appsflyer-blocks-features-block-style-css' href='https://www.appsflyer.com/wp-content/plugins/appsflyer-blocks/build/features-block/style-index.css?ver=0.1.0' type='text/css' media='all' /> <style id='appsflyer-blocks-hero-block-style-inline-css' type='text/css'> .wp-block-appsflyer-blocks-hero-block .af_hero{background-position:bottom;background-repeat:no-repeat;background-size:cover;border-radius:0 0 24px 24px}.wp-block-appsflyer-blocks-hero-block .af_hero-top-title{margin:0;padding-bottom:16px}@media(min-width:768px){.wp-block-appsflyer-blocks-hero-block .af_hero-top-title{padding-bottom:24px}}.wp-block-appsflyer-blocks-hero-block .af_hero-title{margin:0}.wp-block-appsflyer-blocks-hero-block .af_hero-description{margin:0;padding-bottom:32px;padding-top:16px}@media(min-width:768px){.wp-block-appsflyer-blocks-hero-block .af_hero-description{padding-bottom:24px;padding-top:24px}}.wp-block-appsflyer-blocks-hero-block .af_hero.hasMobileText .af_hero-title{display:none}@media(min-width:768px){.wp-block-appsflyer-blocks-hero-block .af_hero.hasMobileText .af_hero-title{display:block}.wp-block-appsflyer-blocks-hero-block .af_hero.hasMobileText .af_hero-title--mobile{display:none}}.wp-block-appsflyer-blocks-hero-block .af_hero.hasMobileText .af_hero-description{display:none}@media(min-width:768px){.wp-block-appsflyer-blocks-hero-block .af_hero.hasMobileText .af_hero-description{display:block}.wp-block-appsflyer-blocks-hero-block .af_hero.hasMobileText .af_hero-description--mobile{display:none}}.wp-block-appsflyer-blocks-hero-block .af_hero-content{margin:0 auto;max-width:334px;text-align:center}@media(min-width:576px){.wp-block-appsflyer-blocks-hero-block .af_hero-content{max-width:500px}}@media(min-width:1025px){.wp-block-appsflyer-blocks-hero-block .af_hero-content{max-width:750px}}.wp-block-appsflyer-blocks-hero-block .af_hero-content.short{max-width:617px}.wp-block-appsflyer-blocks-hero-block .af_hero.pb-semi-extended{padding-bottom:269px!important}.wp-block-appsflyer-blocks-hero-block .af_hero.pb-extended{margin-bottom:0;padding-bottom:170px!important}@media(min-width:1025px){.wp-block-appsflyer-blocks-hero-block .af_hero.pb-extended{padding-bottom:265px!important}} </style> <style id='appsflyer-blocks-interactive-demo-block-style-inline-css' type='text/css'> .wp-block-appsflyer-blocks-interactive-demo-block{z-index:10}.wp-block-appsflyer-blocks-interactive-demo-block .af-interactive-demo-wrapper{background:transparent;border-radius:16px;height:auto;margin:auto;max-width:1160px;overflow:hidden;position:relative;transition:all .3s ease;width:100%}.wp-block-appsflyer-blocks-interactive-demo-block .af-interactive-demo-wrapper.overlap-to-top{margin-top:-187px}@media screen and (min-width:768px){.wp-block-appsflyer-blocks-interactive-demo-block .af-interactive-demo-wrapper.overlap-to-top{margin-top:-200px}}.wp-block-appsflyer-blocks-interactive-demo-block .af-interactive-demo-wrapper.active{bottom:0;height:100vh;left:0;margin:0;min-width:100vw;position:fixed;right:0;top:0;width:100vw;z-index:777777778}.wp-block-appsflyer-blocks-interactive-demo-block .af-interactive-demo-wrapper.active .af-interactive-demo-wrapper__iframe{display:block}.wp-block-appsflyer-blocks-interactive-demo-block .af-interactive-demo-wrapper.active img,.wp-block-appsflyer-blocks-interactive-demo-block .af-interactive-demo-wrapper__iframe{display:none}.wp-block-appsflyer-blocks-interactive-demo-block .af-interactive-demo-wrapper__form{background:#fff;border:4.72px solid #c6c1d2;border-radius:16px;display:none;margin:-187px auto auto;max-width:1160px;position:relative;width:100%}.wp-block-appsflyer-blocks-interactive-demo-block .af-interactive-demo-wrapper__play{background-color:transparent;bottom:0;height:100%;left:0;position:absolute;right:0;top:0;width:100%;z-index:10}.wp-block-appsflyer-blocks-interactive-demo-block .af-interactive-demo-wrapper__play-icon{background:#220d4e;border-radius:8px;color:#fff;cursor:pointer;display:inline-block;font-family:Gilroy;font-size:16px;font-weight:600;left:50%;line-height:18px;padding:22px 32px;position:absolute;text-align:center;top:50%;transform:translate(-50%,-50%)}.wp-block-appsflyer-blocks-interactive-demo-block .af-interactive-demo-wrapper__play-icon svg{margin-right:10px}.wp-block-appsflyer-blocks-interactive-demo-block .af-interactive-demo-wrapper__close{background-color:#fff;border-radius:50%;cursor:pointer;display:none;height:40px;padding:3px 5px;position:absolute;right:20px;text-align:center;top:20px;width:40px}.wp-block-appsflyer-blocks-interactive-demo-block .af-interactive-demo-wrapper.active .af-interactive-demo-wrapper__play{display:none}.wp-block-appsflyer-blocks-interactive-demo-block .af-interactive-demo-wrapper.active .af-interactive-demo-wrapper__close{display:block}.wp-block-appsflyer-blocks-interactive-demo-block .af-interactive-demo-backlink{margin:auto;max-width:1160px;text-align:center}.wp-block-appsflyer-blocks-interactive-demo-block .af-interactive-demo-backlink a{display:inline-block}.wp-block-appsflyer-blocks-interactive-demo-block .form-confirmation{height:100%;justify-content:center}.wp-block-appsflyer-blocks-interactive-demo-block .mktoForm button[type=submit]:before{background-color:#220d4e;border-color:#220d4e}@media(max-width:768px){.wp-block-appsflyer-blocks-interactive-demo-block .af-interactive-demo-wrapper{display:none}.wp-block-appsflyer-blocks-interactive-demo-block .af-interactive-demo-wrapper__form{display:block}} </style> <style id='appsflyer-blocks-links-list-style-inline-css' type='text/css'> /*!********************************************************************************************************************************************************************************************************************************************************!*\ !*** css ./node_modules/css-loader/dist/cjs.js??ruleSet[1].rules[4].use[1]!./node_modules/postcss-loader/dist/cjs.js??ruleSet[1].rules[4].use[2]!./node_modules/sass-loader/dist/cjs.js??ruleSet[1].rules[4].use[3]!./src/links-list-block/style.scss ***! \********************************************************************************************************************************************************************************************************************************************************/ /** * The following styles get applied both on the front of your site * and in the editor. * * Replace them with your own styles or remove the file completely. */ .afb-links-list { position: relative; } .afb-links-list .container { position: relative; z-index: 1; } .afb-links-list::before { display: block; content: ""; position: absolute; width: 100%; z-index: 0; left: 0; top: 0; transform: none; background-color: #f0f8ff; height: 110%; } .afb-links-list::after { background-color: #f0f8ff; display: block; content: ""; position: absolute; bottom: 0; background-repeat: no-repeat; background-position: center bottom; width: 100%; z-index: 0; left: 0; transform: none; height: 210px; top: 90%; } .afb-links-list__header { position: relative; } .afb-links-list__link { font-size: 2rem; line-height: 2.8rem; text-decoration: none; color: #514b5f; font-weight: 600; position: relative; } .afb-links-list__link:hover .afb-links-list__content::before { transition-duration: 0.15s; transform: translate(5px, -50%); } .afb-links-list__content { position: relative; background-color: #fff; border-radius: 8px; box-shadow: 0 1px 3px rgba(0, 51, 99, 0.15); transition: all 0.3s cubic-bezier(0.3, 0.34, 0.85, 0.96); height: 100%; } .afb-links-list__content::before { color: rgb(34, 13, 78); display: block; position: absolute; top: 50%; right: 20px; font-size: 1.3rem; transform: translateY(-50%); font-family: icons; content: "\e807"; transition: all 0.15s cubic-bezier(0.3, 0.34, 0.85, 0.96) 0s; } .afb-links-list__content img { max-width: 32px !important; max-height: 32px !important; } .afb-links-list__content span { color: #220d4e !important; } @media (min-width: 1025px) { .afb-links-list { padding-top: 70px !important; padding-bottom: 200px !important; } } /*# sourceMappingURL=style-index.css.map*/ </style> <style id='appsflyer-blocks-post-type-archeive-block-style-inline-css' type='text/css'> /*!****************************************************************************************************************************************************************************************************************************************************************!*\ !*** css ./node_modules/css-loader/dist/cjs.js??ruleSet[1].rules[4].use[1]!./node_modules/postcss-loader/dist/cjs.js??ruleSet[1].rules[4].use[2]!./node_modules/sass-loader/dist/cjs.js??ruleSet[1].rules[4].use[3]!./src/post-type-archeive-block/style.scss ***! \****************************************************************************************************************************************************************************************************************************************************************/ /** * The following styles get applied both on the front of your site * and in the editor. * * Replace them with your own styles or remove the file completely. */ .wp-block-appsflyer-blocks-post-type-archeive-block .af-post-type-block { margin-top: -90px; } @media (min-width: 1025px) { .wp-block-appsflyer-blocks-post-type-archeive-block .af-post-type-block { margin-top: -111.5px; } } .wp-block-appsflyer-blocks-post-type-archeive-block .af-post-type-block .af-post-type-block-item { padding-bottom: 5.6rem; } .wp-block-appsflyer-blocks-post-type-archeive-block .af-post-type-block .af-post-type-block-item img { width: 100%; height: auto; } .wp-block-appsflyer-blocks-post-type-archeive-block .af-post-type-block .af-post-type-block-item .af-post-type-block-header { margin-top: 2.4rem; margin-bottom: 0.8rem; } .wp-block-appsflyer-blocks-post-type-archeive-block .af-post-type-block .af-post-type-block-item .af-post-type-block-image-link { display: block; } .wp-block-appsflyer-blocks-post-type-archeive-block .af-post-type-block .af-post-type-block-item .af-post-type-block-title-link { text-decoration: none; } .wp-block-appsflyer-blocks-post-type-archeive-block .af-post-type-block .af-post-type-block-item:hover a:not(.af-post-type-block-image-link) { text-decoration: underline; color: #220d4e; } .wp-block-appsflyer-blocks-post-type-archeive-block .af-post-type-block-load-more { text-align: center; margin-bottom: 80px; } @media (min-width: 1025px) { .wp-block-appsflyer-blocks-post-type-archeive-block .af-post-type-block-load-more { margin-bottom: 96px; } } .wp-block-appsflyer-blocks-post-type-archeive-block .af-post-type-block-load-more button { padding-left: 0; padding-right: 0; border-bottom: #220d4e solid 2px; position: relative; margin-right: 15px; } .wp-block-appsflyer-blocks-post-type-archeive-block .af-post-type-block-load-more button:hover { border: none; } .wp-block-appsflyer-blocks-post-type-archeive-block .af-post-type-block-load-more button::after { position: absolute; top: 12px; right: -15px; content: ""; display: inline-block; /* or block, depending on your needs */ width: 11px; /* set the width of the SVG */ height: 7px; /* set the height of the SVG */ background-image: url("data:image/svg+xml;utf8,<svg width=%2711%27 height=%277%27 viewBox=%270 0 11 7%27 fill=%27none%27 xmlns=%27http://www.w3.org/2000/svg%27><path d=%27M1.5 1.5L5.5 5.5L9.5 1.5%27 stroke=%27%23220D4E%27 stroke-width=%272%27 stroke-linecap=%27round%27 stroke-linejoin=%27round%27/></svg>"); background-size: contain; /* ensure the SVG scales correctly */ background-repeat: no-repeat; /* prevent tiling */ } /*# sourceMappingURL=style-index.css.map*/ </style> <style id='appsflyer-blocks-related-content-block-style-inline-css' type='text/css'> /*!*************************************************************************************************************************************************************************************************************************************************************!*\ !*** css ./node_modules/css-loader/dist/cjs.js??ruleSet[1].rules[4].use[1]!./node_modules/postcss-loader/dist/cjs.js??ruleSet[1].rules[4].use[2]!./node_modules/sass-loader/dist/cjs.js??ruleSet[1].rules[4].use[3]!./src/related-content-block/style.scss ***! \*************************************************************************************************************************************************************************************************************************************************************/ /** * The following styles get applied both on the front of your site * and in the editor. * * Replace them with your own styles or remove the file completely. */ .wp-block-create-block-appsflyer-blocks { background-color: #21759b; color: #fff; padding: 2px; } /*# sourceMappingURL=style-index.css.map*/ </style> <style id='appsflyer-blocks-related-posts-block-style-inline-css' type='text/css'> .wp-block-appsflyer-blocks-related-posts-block.bottom-negative-margin{margin-bottom:-125px}.wp-block-appsflyer-blocks-related-posts-block h2{margin-bottom:88px}@media screen and (max-width:768px){.wp-block-appsflyer-blocks-related-posts-block .af-post-type-block-item:not(:last-child){margin-bottom:80px}}@media screen and (max-width:1279px){.wp-block-appsflyer-blocks-related-posts-block .af-post-type-block-item:last-child{display:none}}.wp-block-appsflyer-blocks-related-posts-block .af-post-type-block-item img{height:auto;width:100%}.wp-block-appsflyer-blocks-related-posts-block .af-post-type-block-item .af-post-type-block-header{margin-bottom:.8rem;margin-top:2.4rem}.wp-block-appsflyer-blocks-related-posts-block .af-post-type-block-item .af-post-type-block-image-link{display:block}.wp-block-appsflyer-blocks-related-posts-block .af-post-type-block-item .af-post-type-block-title-link{text-decoration:none}.wp-block-appsflyer-blocks-related-posts-block .af-post-type-block-item:hover a:not(.af-post-type-block-image-link){color:#220d4e;text-decoration:underline} </style> <link rel='stylesheet' id='appsflyer-blocks-sandbox-block-style-css' href='https://www.appsflyer.com/wp-content/plugins/appsflyer-blocks/build/sandbox-block/style-index.css?ver=0.1.0' type='text/css' media='all' /> <style id='appsflyer-blocks-spotlight-extended-style-inline-css' type='text/css'> /*!**********************************************************************************************************************************************************************************************************************************************************!*\ !*** css ./node_modules/css-loader/dist/cjs.js??ruleSet[1].rules[4].use[1]!./node_modules/postcss-loader/dist/cjs.js??ruleSet[1].rules[4].use[2]!./node_modules/sass-loader/dist/cjs.js??ruleSet[1].rules[4].use[3]!./src/spotlight-extended/style.scss ***! \**********************************************************************************************************************************************************************************************************************************************************/ /** * The following styles get applied both on the front of your site * and in the editor. * * Replace them with your own styles or remove the file completely. */ .item-spotlight--extended .container { max-width: 1170px; } /*# sourceMappingURL=style-index.css.map*/ </style> <style id='appsflyer-blocks-title-image-block-style-inline-css' type='text/css'> /*!*********************************************************************************************************************************************************************************************************************************************************!*\ !*** css ./node_modules/css-loader/dist/cjs.js??ruleSet[1].rules[4].use[1]!./node_modules/postcss-loader/dist/cjs.js??ruleSet[1].rules[4].use[2]!./node_modules/sass-loader/dist/cjs.js??ruleSet[1].rules[4].use[3]!./src/title-image-block/style.scss ***! \*********************************************************************************************************************************************************************************************************************************************************/ </style> <link rel='stylesheet' id='wpml-blocks-css' href='https://www.appsflyer.com/wp-content/plugins/sitepress-multilingual-cms/dist/css/blocks/styles.css?ver=4.6.9' type='text/css' media='all' /> <link rel='stylesheet' id='af-style-css' href='https://www.appsflyer.com/wp-content/themes/AF2020/assets/css/main.min.css?ver=2.000' type='text/css' media='' /> <link rel='stylesheet' id='slick-css' href='https://www.appsflyer.com/wp-content/themes/AF2020/assets/css/vendors/slick.css?ver=2.000' type='text/css' media='all' /> <link rel='stylesheet' id='select2-style-css' href='https://www.appsflyer.com/wp-content/themes/AF2020/assets/css/vendors/select2.min.css?ver=2.000' type='text/css' media='all' /> <link rel='stylesheet' id='intl-phone-input-style-css' href='https://www.appsflyer.com/wp-content/themes/AF2020/assets/css/vendors/intlTelInput.min.css?ver=2.000' type='text/css' media='all' /> <link rel='stylesheet' id='hcb-style-css' href='https://www.appsflyer.com/wp-content/plugins/highlighting-code-block/build/css/hcb--light.css?ver=1124214059' type='text/css' media='all' /> <style id='hcb-style-inline-css' type='text/css'> :root{--hcb--fz--base: 14px}:root{--hcb--fz--mobile: 13px}:root{--hcb--ff:Menlo, Consolas, "Hiragino Kaku Gothic ProN", "Hiragino Sans", Meiryo, sans-serif;} </style> <script type="text/javascript" id="wpml-cookie-js-extra"> /* <![CDATA[ */ var wpml_cookies = {"wp-wpml_current_language":{"value":"fr","expires":1,"path":"\/"}}; var wpml_cookies = {"wp-wpml_current_language":{"value":"fr","expires":1,"path":"\/"}}; /* ]]> */ </script> <script type="text/javascript" src="https://www.appsflyer.com/wp-content/plugins/sitepress-multilingual-cms/res/js/cookies/language-cookie.js?ver=4.6.9" id="wpml-cookie-js" defer="defer" data-wp-strategy="defer"></script> <script type="text/javascript" src="https://www.appsflyer.com/wp-content/themes/AF2020/assets/js/vendors/jquery.min.js?ver=1.311221" id="jquery-js"></script> <link rel="EditURI" type="application/rsd+xml" title="RSD" href="https://www.appsflyer.com/xmlrpc.php?rsd" /> <meta name="generator" content="WordPress 6.5.5" /> <link rel='shortlink' href='https://www.appsflyer.com/fr/?p=438376' /> <meta name="generator" content="WPML ver:4.6.9 stt:59,1,4,3,28,29,65,45,2,57;" /> <script type="application/ld+json">[{ "@context": "https://schema.org", "@type": "BreadcrumbList", "itemListElement": [ { "@type": "ListItem", "position": 1, "item": { "@id": "https://www.appsflyer.com/fr/", "name": "AppsFlyer homepage" } }, { "@type": "ListItem", "position": 2, "item": { "@id": "https://www.appsflyer.com/fr/resources/", "name": "Biblioth\u00e8que de contenu sur le marketing mobile | AppsFlyer" } }, { "@type": "ListItem", "position": 3, "item": { "@id": "https://www.appsflyer.com/fr/resources/guides/app-growth-skan/", "name": "Boostez la croissance de votre app avec SKAdNetwork" } } ] },{ "@context": "https://schema.org", "@type": "Article", "url": "https://www.appsflyer.com/fr/resources/guides/app-growth-skan/", "wordCount": 151, "headline": "Boostez la croissance de votre app avec SKAdNetwork", "image": { "@type": "ImageObject", "url": "", "description": "Boost your app growth with SKAdNetwork Featured Image" }, "datePublished": "Wednesday September 11, 2024", "dateModified": "Wednesday November 13, 2024", "description": "AppsFlyer et Google s'associent pour partager des strat\u00e9gies et des outils gagnants afin de mesurer et d'optimiser efficacement vos campagnes iOS avec SKAdNetwork.", "publisher": { "@type": "Organization", "name": "AppsFlyer", "logo": { "@type": "ImageObject", "url": "https://www.appsflyer.com/wp-content/uploads/2020/08/appsflyer-logo.svg", "width": "141", "height": "40" } } }]</script><meta name="author" content="AppsFlyer" /><link rel="icon" href="https://www.appsflyer.com/wp-content/uploads/2020/07/favicon.svg" sizes="32x32" /> <link rel="icon" href="https://www.appsflyer.com/wp-content/uploads/2020/07/favicon.svg" sizes="192x192" /> <link rel="apple-touch-icon" href="https://www.appsflyer.com/wp-content/uploads/2020/07/favicon.svg" /> <meta name="msapplication-TileImage" content="https://www.appsflyer.com/wp-content/uploads/2020/07/favicon.svg" /> <!-- OneTrust Cookies Consent Notice start for appsflyer.com. --> <script rel="preload" src="https://cdn.cookielaw.org/scripttemplates/otSDKStub.js" type="text/javascript" charset="UTF-8" data-domain-script="251ecfae-fb3e-4dfb-a871-db1e2a4a1e51" async></script> <script type="text/javascript"> const validGroup = 'C0004' const isConsentGiven = (group) => OnetrustActiveGroups.includes(group) function OptanonWrapper() { let consentGiven = isConsentGiven(validGroup) if (OneTrust.IsAlertBoxClosedAndValid()) { window._vwo_code.actionOnBasisOfState(consentGiven ? '1' : '2') consentGiven ? window.localStorage.setItem('isConsentGivenToVWO', 1) : window.localStorage.removeItem('isConsentGivenToVWO') // Handle cookie consent isCookiesAllowed = consentGiven ? 'true' : 'false' consentGiven ? initUtmHandlers() : initAfcHandlers() } else { window._vwo_code.setFilterConfigAndApplyFilter({ popupSelector: '#onetrust-banner-sdk', filterTime: 'best' }) } } </script> <!-- OneTrust Cookies Consent Notice end for appsflyer.com --> <!-- Google Tag Manager --> <script>(function(w,d,s,l,i){w[l]=w[l]||[];w[l].push({'gtm.start': new Date().getTime(),event:'gtm.js'});var f=d.getElementsByTagName(s)[0], j=d.createElement(s),dl=l!='dataLayer'?'&l='+l:'';j.async=true;j.src= 'https://www.googletagmanager.com/gtm.js?id='+i+dl;f.parentNode.insertBefore(j,f); })(window,document,'script','dataLayer','GTM-NQF37ZD'); </script> <!-- End Google Tag Manager --> <script> window._vwo_code=window._vwo_code||(function(){var account_id=751769,version=1.5,settings_tolerance=2000,library_tolerance=5000,use_existing_jquery=!1,is_spa=1,hide_element="",hide_element_style="opacity:0 !important;filter:alpha(opacity=0) !important;background:none !important",f=!1,d=document,filterToleranceTimer,vwoCodeEl=d.querySelector("#vwoCode"),code={use_existing_jquery:function(){return use_existing_jquery},library_tolerance:function(){return library_tolerance},hide_element_style:function(){return"{"+hide_element_style+"}"},finish:function(){if(!f){f=!0;var a=d.getElementById("_vis_opt_path_hides");if(a)a.parentNode.removeChild(a);}},finished:function(){return f},load:function(a){var b=d.createElement("script");b.src=a;b.type="text/javascript";b.innerText;b.onerror=function(){_vwo_code.finish()};d.getElementsByTagName("head")[0].appendChild(b)},getVersion:function(){return version},getMatchedCookies:function(matchPattern){var matchedCookies=[];if(document.cookie){matchedCookies=document.cookie.match(matchPattern)||[]} return matchedCookies},getCombinationCookie:function(){var matchedCookies=code.getMatchedCookies(/(?:^|;)\s?(_vis_opt_exp_\d+_combi=[^;$]*)/gi);matchedCookies=matchedCookies.map(function(cookie){try{var decodedCookie=decodeURIComponent(cookie);if(!/_vis_opt_exp_\d+_combi=(?:\d+,?)+\s*$/.test(decodedCookie)){return""} return decodedCookie}catch(e){return""}});var combinations=[];matchedCookies.forEach(function(each){var cookiePair=each.match(/([\d,]+)/g);cookiePair&&combinations.push(cookiePair.join("-"))});return combinations.join("|")},init:function(){if(d.URL.indexOf("__vwo_disable__")>-1)return;window.settings_timer=setTimeout(function(){_vwo_code.finish();_vwo_code.removeLoaderAndOverlay()},settings_tolerance);var filterConfig=this.filterConfig;if(!filterConfig||filterConfig.filterTime==="balanced"){var a=d.createElement("style"),b=hide_element?hide_element+"{"+hide_element_style+"}":"",h=d.getElementsByTagName("head")[0];a.setAttribute("id","_vis_opt_path_hides");vwoCodeEl&&a.setAttribute("nonce",vwoCodeEl.nonce);a.setAttribute("type","text/css");if(a.styleSheet)a.styleSheet.cssText=b;else a.appendChild(d.createTextNode(b));h.appendChild(a)} if(filterConfig&&filterConfig.filterTime==="early"){this.removeLoaderAndOverlay()} var c=this.getCombinationCookie();this.load("https://dev.visualwebsiteoptimizer.com/j.php?a="+account_id+"&u="+encodeURIComponent(d.URL)+"&f="+ +is_spa+"&vn="+version+(c?"&c="+c:""));return settings_timer},setFilterConfigAndApplyFilter:function(config){_vwo_code.isConsentPending=1;if(!config){return} this.filterConfig=config;if(this.isNonLiveMode()){this.actionOnBasisOfState("1");return} if(config.filterTolerance){_vwo_code.applyFilters(config);filterToleranceTimer=setTimeout(function(){_vwo_code.removeLoaderAndOverlay()},config.filterTolerance)}},actionOnBasisOfState:function(state){if(!state||window._vwo_settings_timer)return;var shouldClearAllIntervals;if(state==="1"){if(!_vwo_code.isConsentPending)hide_element="body";this.showLoader();window._vwo_settings_timer=_vwo_code.init();shouldClearAllIntervals=!0}else if(state==="2"){this.filterConfig=undefined;this.removeLoaderAndOverlay();shouldClearAllIntervals=!0} if(shouldClearAllIntervals)clearTimeout(filterToleranceTimer);},showLoader:function(){var vwoOverlay=d.getElementsByClassName("vwo-overlay")[0];if(!vwoOverlay)return;var vwoContentLoader=d.createElement("div");vwoContentLoader.classList.add("vwo-content-loader");vwoOverlay.parentNode.insertBefore(vwoContentLoader,vwoOverlay.nextSibling)},applyFilters:function(config){var popup=d.querySelector(config.popupSelector);var popupZIndex;if(!popup&&d.getElementById("_vis_opt_overlay")){return} var maxZIndex=2147483647;if(popup){var popupStyle=window.getComputedStyle(popup);popupZIndex=popupStyle.getPropertyValue("z-index");if(!popupZIndex||popupZIndex==="auto"){popupZIndex=maxZIndex} popup.style.zIndex=popupZIndex} popupZIndex=popupZIndex||maxZIndex;var vwoFilter="position: fixed; top: 0; left: 0; right: 0; bottom: 0; height: 100%; width: 100%; -webkit-filter: blur(5px); filter: blur(5px); backdrop-filter: saturate(180%) blur(3px); -webkit-backdrop-filter: saturate(180%) blur(3px); z-index:"+(popupZIndex-1)+";",vwoLoaderCss=" .vwo-content-loader{ border: 16px solid #f3f3f3; border-top: 16px solid #3498db; border-radius: 50%; width: 90px; height: 90px; position: fixed; top: 50%; left: 50%; -webkit-transform: translate(-50%, -50%); -ms-transform: translate(-50%, -50%); transform: translate(-50%, -50%); animation: vwo-spin 2s linear infinite; z-index:"+(popupZIndex-1)+"; }"+"@keyframes vwo-spin { 0% { -webkit-transform: translate(-50%, -50%) rotate(0deg); transform: translate(-50%, -50%) rotate(0deg); } 100% { -webkit-transform: translate(-50%, -50%) rotate(360deg); transform: translate(-50%, -50%) rotate(360deg); } }";var overlayStyleTag=d.getElementById("_vis_opt_overlay"),overlayCSS=".vwo-overlay{"+vwoFilter+"}"+vwoLoaderCss;if(overlayStyleTag){if(overlayStyleTag.styleSheet){overlayStyleTag.styleSheet.cssText=overlayCSS}else{var _vwo_textNode=d.createTextNode(overlayCSS);overlayStyleTag.appendChild(_vwo_textNode);overlayStyleTag.removeChild(overlayStyleTag.childNodes[0])}}else{var a=d.createElement("style"),h=d.getElementsByTagName("head")[0],body=d.getElementsByTagName("body")[0];var vwoOverlay=d.createElement("div");vwoOverlay.classList.add("vwo-overlay");body.prepend(vwoOverlay);a.setAttribute("id","_vis_opt_overlay");a.setAttribute("type","text/css");if(a.styleSheet)a.styleSheet.cssText=overlayCSS;else a.appendChild(d.createTextNode(overlayCSS));h.appendChild(a)} return!!popup},removeLoaderAndOverlay:function(){var overlay=d.getElementsByClassName("vwo-overlay");var loader=d.getElementsByClassName("vwo-content-loader");var overlayStyleTag=d.getElementById("_vis_opt_overlay");overlay&&(overlay=overlay[0])&&overlay.parentElement.removeChild(overlay);loader&&(loader=loader[0])&&loader.parentElement.removeChild(loader);overlayStyleTag&&overlayStyleTag.parentElement.removeChild(overlayStyleTag)},isNonLiveMode:function(accountId){var wName=window.name;if(!wName){return} return((wName.indexOf("_vis_editor")>-1||wName.indexOf("_vis_preview_"+accountId)>-1||wName.indexOf("_vis_heatmap_"+accountId)>-1)&&"1")},};return code})();if(document.cookie.includes("OptanonConsent")&&document.cookie.includes("OptanonAlertBoxClosed")&&window.localStorage.getItem("isConsentGivenToVWO")){window._vwo_code.actionOnBasisOfState("1")} </script> <script type="text/javascript"> (function (f, b) { if (!b.__SV) { var e, g, i, h; window.mixpanel = b; b._i = []; b.init = function (e, f, c) { function g(a, d) { var b = d.split("."); 2 == b.length && ((a = a[b[0]]), (d = b[1])); a[d] = function () { a.push([d].concat(Array.prototype.slice.call(arguments, 0))); }; } var a = b; "undefined" !== typeof c ? (a = b[c] = []) : (c = "mixpanel"); a.people = a.people || []; a.toString = function (a) { var d = "mixpanel"; "mixpanel" !== c && (d += "." + c); a || (d += " (stub)"); return d; }; a.people.toString = function () { return a.toString(1) + ".people (stub)"; }; i = "disable time_event track track_pageview track_links track_forms track_with_groups add_group set_group remove_group register register_once alias unregister identify name_tag set_config reset opt_in_tracking opt_out_tracking has_opted_in_tracking has_opted_out_tracking clear_opt_in_out_tracking start_batch_senders people.set people.set_once people.unset people.increment people.append people.union people.track_charge people.clear_charges people.delete_user people.remove".split( " "); for (h = 0; h < i.length; h++) g(a, i[h]); var j = "set set_once union unset remove delete".split(" "); a.get_group = function () { function b(c) { d[c] = function () { call2_args = arguments; call2 = [c].concat(Array.prototype.slice.call(call2_args, 0)); a.push([e, call2]); }; } for ( var d = {}, e = ["get_group"].concat( Array.prototype.slice.call(arguments, 0)), c = 0; c < j.length; c++) b(j[c]); return d; }; b._i.push([e, f, c]); }; b.__SV = 1.2; e = f.createElement("script"); e.type = "text/javascript"; e.async = !0; e.src = "undefined" !== typeof MIXPANEL_CUSTOM_LIB_URL ? MIXPANEL_CUSTOM_LIB_URL : "file:" === f.location.protocol && "//cdn.mxpnl.com/libs/mixpanel-2-latest.min.js".match(/^\/\//) ? "https://cdn.mxpnl.com/libs/mixpanel-2-latest.min.js" : "//cdn.mxpnl.com/libs/mixpanel-2-latest.min.js"; g = f.getElementsByTagName("script")[0]; g.parentNode.insertBefore(e, g); } })(document, window.mixpanel || []); </script> </head> <body data-rsssl=1 class="resource-template-default single single-resource postid-438376 wp-custom-logo main-nav--light single-Array"> <!-- Google Tag Manager (noscript) --> <noscript><iframe src="https://www.googletagmanager.com/ns.html?id=GTM-NQF37ZD" height="0" width="0" style="display:none;visibility:hidden"></iframe></noscript> <!-- End Google Tag Manager (noscript) --> <nav id="main-nav" class="navbar--main py-3 py-md-0 navbar navbar-expand-md navbar-light sps sps--abv"> <div class="container-fluid px-0"> <a class="navbar-brand" href="https://www.appsflyer.com/fr/"></a> <div id="nav-holder" class="nav-holder flex-column flex-md-row pt-70 pt-md-0 px-md-0 navbar-collapse"> <ul class="main-nav__holder navbar-nav list-style-none mr-md-auto" itemscope itemtype="https://schema.org/SiteNavigationElement" role="menu"> <li itemprop="name" role="menuitem" class="menu-item menu-item-type-custom menu-item-object-custom nav-item mega-parent"> <a itemprop="url" title="Plateforme" class="nav-link" href="#">Plateforme </a> <nav class="mega-menu flex-column fixed-top pb-20 pb-md-0 px-20" data-mega-nav-id="products"> <div class="container-fluid pl-40 pl-md-20 ml-md-auto pt-sm-20 pt-md-0 px-md-0 align-items-stretch d-md-block"> <div class="row mx-0"> <div class="mega-menu__cols mega-menu__cols--columns mega-menu__cols--layout-2 row w-100 flex-column flex-md-row justify-content-md-between pl-0 pt-30 pt-sm-0 "> <div class="mega-menu__col mega-menu__col--layout-2 col-sm flex-column pt-md-55 pb-md-40 order-0 order-md-1 "> <span class="navbar-nav__title d-none d-md-block pt-0 pb-3"> Mesurez </span> <ul itemscope itemtype="https://schema.org/SiteNavigationElement" role="menu" class="navbar-nav list-style-none flex-column"> <li itemprop="name" role="menuitem" class="py-4 py-md-3"> <a itemprop="url" data-aft="internal-link" data-aft-block="main-nav" target="_self" title="Mesurez chaque action en toute confiance" id="" href="https://www.appsflyer.com/fr/products/measurement/"> <b class="d-block pb-2">Suite de mesures</b> <span class="d-none d-md-block navbar-nav__item-text"> Mesurez chaque action en toute confiance </span> </a> </li> <li itemprop="name" role="menuitem" class="py-4 py-md-3"> <a itemprop="url" data-aft="internal-link" data-aft-block="main-nav" target="_self" title="Mesurer votre véritable ROI n’a jamais été aussi important" id="" href="https://www.appsflyer.com/fr/products/roi-measurement/"> <b class="d-block pb-2">La mesure du ROI</b> <span class="d-none d-md-block navbar-nav__item-text"> Mesurer votre véritable ROI n’a jamais été aussi important </span> </a> </li> </ul> </div> <div class="mega-menu__col mega-menu__col--layout-2 col-sm flex-column pt-md-55 pb-md-40 order-0 order-md-1 "> <span class="navbar-nav__title d-none d-md-block pt-0 pb-3"> Analysez </span> <ul itemscope itemtype="https://schema.org/SiteNavigationElement" role="menu" class="navbar-nav list-style-none flex-column"> <li itemprop="name" role="menuitem" class="py-4 py-md-3"> <a itemprop="url" data-aft="internal-link" data-aft-block="main-nav" target="_self" title="Transformez les informations sur les performances des campagnes en actions" id="" href="https://www.appsflyer.com/fr/products/marketing-analytics/"> <b class="d-block pb-2">Analyses marketing</b> <span class="d-none d-md-block navbar-nav__item-text"> Transformez les informations sur les performances des campagnes en actions </span> </a> </li> <li itemprop="name" role="menuitem" class="py-4 py-md-3"> <a itemprop="url" data-aft="internal-link" data-aft-block="main-nav" target="_self" title="Démontrez la valeur réelle de vos campagnes de marketing" id="" href="https://www.appsflyer.com/fr/products/incrementality/"> <b class="d-block pb-2">Incrémentalité</b> <span class="d-none d-md-block navbar-nav__item-text"> Démontrez la valeur réelle de vos campagnes de marketing </span> </a> </li> </ul> </div> <div class="mega-menu__col mega-menu__col--layout-2 col-sm flex-column pt-md-55 pb-md-40 order-0 order-md-1 "> <span class="navbar-nav__title d-none d-md-block pt-0 pb-3"> Engage </span> <ul itemscope itemtype="https://schema.org/SiteNavigationElement" role="menu" class="navbar-nav list-style-none flex-column"> <li itemprop="name" role="menuitem" class="py-4 py-md-3"> <a itemprop="url" data-aft="internal-link" data-aft-block="main-nav" target="_self" title="Augmentez vos revenus grâce à une expérience client exceptionnelle" id="" href="https://www.appsflyer.com/fr/products/customer-experience-deep-linking/"> <b class="d-block pb-2">CX et liens profonds</b> <span class="d-none d-md-block navbar-nav__item-text"> Augmentez vos revenus grâce à une expérience client exceptionnelle </span> </a> </li> <li itemprop="name" role="menuitem" class="py-4 py-md-3"> <a itemprop="url" data-aft="internal-link" data-aft-block="main-nav" target="_self" title="Engagez des conversations significatives avec vos clients" id="" href="https://www.appsflyer.com/fr/products/audiences/"> <b class="d-block pb-2">Segmentation de l'audience</b> <span class="d-none d-md-block navbar-nav__item-text"> Engagez des conversations significatives avec vos clients </span> </a> </li> </ul> </div> <div class="mega-menu__col mega-menu__col--layout-2 col-sm flex-column pt-md-55 pb-md-40 order-0 order-md-1 "> <span class="navbar-nav__title d-none d-md-block pt-0 pb-3"> Protect </span> <ul itemscope itemtype="https://schema.org/SiteNavigationElement" role="menu" class="navbar-nav list-style-none flex-column"> <li itemprop="name" role="menuitem" class="py-4 py-md-3"> <a itemprop="url" data-aft="internal-link" data-aft-block="main-nav" target="_self" title="Protégez votre budget marketing contre la fraude publicitaire sur les téléphones mobiles" id="" href="https://www.appsflyer.com/fr/products/fraud-protection/"> <b class="d-block pb-2">Protection contre la fraude</b> <span class="d-none d-md-block navbar-nav__item-text"> Protégez votre budget marketing contre la fraude publicitaire sur les téléphones mobiles </span> </a> </li> </ul> </div> <div class="mega-menu__col mega-menu__col--layout-2 col-sm flex-column pt-md-55 pb-md-40 order-0 order-md-1 "> <span class="navbar-nav__title d-none d-md-block pt-0 pb-3"> Collaborate </span> <ul itemscope itemtype="https://schema.org/SiteNavigationElement" role="menu" class="navbar-nav list-style-none flex-column"> <li itemprop="name" role="menuitem" class="py-4 py-md-3"> <a itemprop="url" data-aft="internal-link" data-aft-block="main-nav" target="_self" title="Collaborez avec vos partenaires dans le respect de la vie privée." id="" href="https://www.appsflyer.com/fr/products/privacy-cloud/"> <b class="d-block pb-2">Privacy Cloud</b> <span class="d-none d-md-block navbar-nav__item-text"> Collaborez avec vos partenaires dans le respect de la vie privée. </span> </a> </li> <li itemprop="name" role="menuitem" class="py-4 py-md-3"> <a itemprop="url" data-aft="internal-link" data-aft-block="main-nav" target="_self" title="Monétisation des données first-party pour stimuler la croissance des médias de détail" id="" href="https://www.appsflyer.com/fr/products/data-collaboration/"> <b class="d-block pb-2">Plateforme de Collaboration de Données AppsFlyer</b> <span class="d-none d-md-block navbar-nav__item-text"> Monétisation des données first-party pour stimuler la croissance des médias de détail </span> </a> </li> <li itemprop="name" role="menuitem" class="py-4 py-md-3"> <a itemprop="url" data-aft="internal-link" data-aft-block="main-nav" target="_self" title="Connectez-vous à plus de 10 000 partenaires techs & médias" id="" href="https://www.appsflyer.com/fr/products/integrations/"> <b class="d-block pb-2">Partner marketplace</b> <span class="d-none d-md-block navbar-nav__item-text"> Connectez-vous à plus de 10 000 partenaires techs & médias </span> </a> </li> </ul> </div> </div> </div> <div class="row mx-0 d-md-flex w-100 ml-md-0 theme-borders--sm theme-borders--top theme-borders--color-1"> <ul data-parent-id="products" class="mega-menu__col--main-links flex-column flex-md-row col align-items-md-center list-style-none d-flex order-1 order-sm-0 ml-md-0 px-0 pt-md-20 pb-25"> <li class="pr-sm-40"> <a class="btn-arrow d-inline-block" href="https://www.appsflyer.com/fr/pricing/" data-aft="internal-link" data-aft-block="main-nav" id="" target="_self"> Voir les prix </a> </li> <li class="pr-sm-40"> <a class="btn-arrow d-inline-block" href="https://www.appsflyer.com/fr/solutions/ios/" data-aft="internal-link" data-aft-block="main-nav" id="" target="_self"> Solutions pour iOS 14 </a> </li> <li class="pr-sm-40"> <a class="btn-arrow d-inline-block" href="https://www.appsflyer.com/fr/products/apis/" data-aft="internal-link" data-aft-block="main-nav" id="" target="_self"> Flux de données et API </a> </li> </ul> </div> </div> </nav> </li> <li itemprop="name" role="menuitem" class="menu-item menu-item-type-custom menu-item-object-custom nav-item mega-parent"> <a itemprop="url" title="Solutions" class="nav-link" href="#">Solutions </a> <nav class="mega-menu flex-column fixed-top pb-20 pb-md-0 px-20" data-mega-nav-id="solutions"> <div class="container-fluid pl-40 pl-md-20 ml-md-auto pt-sm-20 pt-md-0 px-md-0 align-items-stretch d-md-block"> <div class="row mx-0"> <div class="mega-menu__cols mega-menu__cols--columns mega-menu__cols--layout-2 row w-100 flex-column flex-md-row justify-content-md-between pl-0 pt-30 pt-sm-0 "> <div class="mega-menu__col mega-menu__col--layout-2 col-sm flex-column pt-md-55 pb-md-40 order-0 order-md-1 "> <span class="navbar-nav__title d-none d-md-block pt-0 pb-3"> Vos équipes </span> <ul itemscope itemtype="https://schema.org/SiteNavigationElement" role="menu" class="navbar-nav list-style-none flex-column"> <li itemprop="name" role="menuitem" class="py-4 py-md-2"> <a itemprop="url" data-aft="internal-link" data-aft-block="main-nav" target="_self" title="" id="" href="https://www.appsflyer.com/fr/solutions/marketing/"> <span class="d-block pb-2">Marketing</span> <span class="d-none d-md-block navbar-nav__item-text"> </span> </a> </li> <li itemprop="name" role="menuitem" class="py-4 py-md-2"> <a itemprop="url" data-aft="internal-link" data-aft-block="main-nav" target="_self" title="" id="" href="https://www.appsflyer.com/fr/solutions/product/"> <span class="d-block pb-2">Produits</span> <span class="d-none d-md-block navbar-nav__item-text"> </span> </a> </li> <li itemprop="name" role="menuitem" class="py-4 py-md-2"> <a itemprop="url" data-aft="internal-link" data-aft-block="main-nav" target="_self" title="" id="" href="https://www.appsflyer.com/fr/solutions/data-analytics/"> <span class="d-block pb-2">Data & Analytics</span> <span class="d-none d-md-block navbar-nav__item-text"> </span> </a> </li> <li itemprop="name" role="menuitem" class="py-4 py-md-2"> <a itemprop="url" data-aft="internal-link" data-aft-block="main-nav" target="_self" title="" id="" href="https://www.appsflyer.com/fr/solutions/research-and-development/"> <span class="d-block pb-2">R&D</span> <span class="d-none d-md-block navbar-nav__item-text"> </span> </a> </li> </ul> </div> <div class="mega-menu__col mega-menu__col--layout-2 col-sm flex-column pt-md-55 pb-md-40 order-0 order-md-1 "> <span class="navbar-nav__title d-none d-md-block pt-0 pb-3"> Objectifs </span> <ul itemscope itemtype="https://schema.org/SiteNavigationElement" role="menu" class="navbar-nav list-style-none flex-column"> <li itemprop="name" role="menuitem" class="py-4 py-md-2"> <a itemprop="url" data-aft="internal-link" data-aft-block="main-nav" target="_self" title="" id="" href="https://www.appsflyer.com/fr/solutions/regain-ios-visibility/"> <span class="d-block pb-2">Retrouvez la visibilité d’iOS</span> <span class="d-none d-md-block navbar-nav__item-text"> </span> </a> </li> <li itemprop="name" role="menuitem" class="py-4 py-md-2"> <a itemprop="url" data-aft="internal-link" data-aft-block="main-nav" target="_self" title="" id="" href="https://www.appsflyer.com/fr/solutions/kickstart-app-growth/"> <span class="d-block pb-2">Croissance de votre App : le coup d’envoi</span> <span class="d-none d-md-block navbar-nav__item-text"> </span> </a> </li> <li itemprop="name" role="menuitem" class="py-4 py-md-2"> <a itemprop="url" data-aft="internal-link" data-aft-block="main-nav" target="_self" title="" id="" href="https://www.appsflyer.com/fr/solutions/scale-ua-campaigns/"> <span class="d-block pb-2">Amplifiez les campagnes UA</span> <span class="d-none d-md-block navbar-nav__item-text"> </span> </a> </li> <li itemprop="name" role="menuitem" class="py-4 py-md-2"> <a itemprop="url" data-aft="internal-link" data-aft-block="main-nav" target="_self" title="" id="" href="https://www.appsflyer.com/fr/solutions/maximize-user-ltv/"> <span class="d-block pb-2">Maximisez la LTV des utilisateurs</span> <span class="d-none d-md-block navbar-nav__item-text"> </span> </a> </li> <li itemprop="name" role="menuitem" class="py-4 py-md-2"> <a itemprop="url" data-aft="internal-link" data-aft-block="main-nav" target="_self" title="" id="" href="https://www.appsflyer.com/fr/solutions/maximize-roas/"> <span class="d-block pb-2">Maximiser le ROAS</span> <span class="d-none d-md-block navbar-nav__item-text"> </span> </a> </li> </ul> </div> <div class="mega-menu__col mega-menu__col--layout-2 col-sm flex-column pt-md-55 pb-md-40 order-0 order-md-1 "> <span class="navbar-nav__title d-none d-md-block pt-0 pb-3"> Secteurs </span> <ul itemscope itemtype="https://schema.org/SiteNavigationElement" role="menu" class="navbar-nav list-style-none flex-column"> <li itemprop="name" role="menuitem" class="py-4 py-md-2"> <a itemprop="url" data-aft="internal-link" data-aft-block="main-nav" target="_self" title="" id="" href="https://www.appsflyer.com/fr/solutions/games/"> <span class="d-block pb-2">Gaming</span> <span class="d-none d-md-block navbar-nav__item-text"> </span> </a> </li> <li itemprop="name" role="menuitem" class="py-4 py-md-2"> <a itemprop="url" data-aft="internal-link" data-aft-block="main-nav" target="_self" title="" id="" href="https://www.appsflyer.com/fr/solutions/shopping/"> <span class="d-block pb-2">Shopping</span> <span class="d-none d-md-block navbar-nav__item-text"> </span> </a> </li> <li itemprop="name" role="menuitem" class="py-4 py-md-2"> <a itemprop="url" data-aft="internal-link" data-aft-block="main-nav" target="_self" title="" id="" href="https://www.appsflyer.com/fr/solutions/finance/"> <span class="d-block pb-2">Finance</span> <span class="d-none d-md-block navbar-nav__item-text"> </span> </a> </li> <li itemprop="name" role="menuitem" class="py-4 py-md-2"> <a itemprop="url" data-aft="internal-link" data-aft-block="main-nav" target="_self" title="" id="" href="https://www.appsflyer.com/fr/solutions/food-drink/"> <span class="d-block pb-2">Alimentation</span> <span class="d-none d-md-block navbar-nav__item-text"> </span> </a> </li> <li itemprop="name" role="menuitem" class="py-4 py-md-2"> <a itemprop="url" data-aft="internal-link" data-aft-block="main-nav" target="_self" title="" id="" href="https://www.appsflyer.com/fr/solutions/entertainment-music/"> <span class="d-block pb-2">Divertissement et musique</span> <span class="d-none d-md-block navbar-nav__item-text"> </span> </a> </li> <li itemprop="name" role="menuitem" class="py-4 py-md-2"> <a itemprop="url" data-aft="internal-link" data-aft-block="main-nav" target="_self" title="" id="" href="https://www.appsflyer.com/fr/solutions/health-fitness/"> <span class="d-block pb-2">Santé et fitness</span> <span class="d-none d-md-block navbar-nav__item-text"> </span> </a> </li> <li itemprop="name" role="menuitem" class="py-4 py-md-2"> <a itemprop="url" data-aft="internal-link" data-aft-block="main-nav" target="_self" title="" id="" href="https://www.appsflyer.com/fr/solutions/travel/"> <span class="d-block pb-2">Voyages</span> <span class="d-none d-md-block navbar-nav__item-text"> </span> </a> </li> </ul> </div> <div class="mega-menu__col mega-menu__col--layout-2 col-sm flex-column pt-md-55 pb-md-40 order-0 order-md-1 "> <span class="navbar-nav__title d-none d-md-block pt-0 pb-3"> Plateformes </span> <ul itemscope itemtype="https://schema.org/SiteNavigationElement" role="menu" class="navbar-nav list-style-none flex-column"> <li itemprop="name" role="menuitem" class="py-4 py-md-2"> <a itemprop="url" data-aft="internal-link" data-aft-block="main-nav" target="_self" title="" id="" href="https://www.appsflyer.com/fr/solutions/ios/"> <span class="d-block pb-2">iOS</span> <span class="d-none d-md-block navbar-nav__item-text"> </span> </a> </li> <li itemprop="name" role="menuitem" class="py-4 py-md-2"> <a itemprop="url" data-aft="internal-link" data-aft-block="main-nav" target="_self" title="" id="" href="https://www.appsflyer.com/fr/solutions/android/"> <span class="d-block pb-2">Android</span> <span class="d-none d-md-block navbar-nav__item-text"> </span> </a> </li> <li itemprop="name" role="menuitem" class="py-4 py-md-2"> <a itemprop="url" data-aft="internal-link" data-aft-block="main-nav" target="_self" title="" id="" href="https://www.appsflyer.com/fr/solutions/pc-console-measurement/"> <span class="d-block pb-2">PC & console</span> <span class="d-none d-md-block navbar-nav__item-text"> </span> </a> </li> <li itemprop="name" role="menuitem" class="py-4 py-md-2"> <a itemprop="url" data-aft="internal-link" data-aft-block="main-nav" target="_self" title="" id="" href="https://www.appsflyer.com/fr/solutions/ctv-ott/"> <span class="d-block pb-2">CTV & OTT</span> <span class="d-none d-md-block navbar-nav__item-text"> </span> </a> </li> <li itemprop="name" role="menuitem" class="py-4 py-md-2"> <a itemprop="url" data-aft="internal-link" data-aft-block="main-nav" target="_self" title="" id="" href="https://www.appsflyer.com/fr/solutions/web-measurement/"> <span class="d-block pb-2">Web</span> <span class="d-none d-md-block navbar-nav__item-text"> </span> </a> </li> <li itemprop="name" role="menuitem" class="py-4 py-md-2"> <a itemprop="url" data-aft="internal-link" data-aft-block="main-nav" target="_self" title="" id="" href="https://www.appsflyer.com/fr/solutions/mobile-measurement/"> <span class="d-block pb-2">Mobile</span> <span class="d-none d-md-block navbar-nav__item-text"> </span> </a> </li> <li itemprop="name" role="menuitem" class="py-4 py-md-2"> <a itemprop="url" data-aft="internal-link" data-aft-block="main-nav" target="_self" title="" id="" href="https://www.appsflyer.com/fr/solutions/web3/"> <span class="d-block pb-2">Web3</span> <span class="d-none d-md-block navbar-nav__item-text"> </span> </a> </li> </ul> </div> <div class="mega-menu__col mega-menu__col--layout-2 col-sm flex-column pt-md-55 pb-md-40 order-0 order-md-1 "> <span class="navbar-nav__title d-none d-md-block pt-0 pb-3"> Partenariats </span> <ul itemscope itemtype="https://schema.org/SiteNavigationElement" role="menu" class="navbar-nav list-style-none flex-column"> <li itemprop="name" role="menuitem" class="py-4 py-md-2"> <a itemprop="url" data-aft="internal-link" data-aft-block="main-nav" target="_self" title="" id="" href="https://www.appsflyer.com/fr/solutions/partners/"> <span class="d-block pb-2">Partenaires</span> <span class="d-none d-md-block navbar-nav__item-text"> </span> </a> </li> <li itemprop="name" role="menuitem" class="py-4 py-md-2"> <a itemprop="url" data-aft="internal-link" data-aft-block="main-nav" target="_self" title="" id="" href="https://www.appsflyer.com/fr/solutions/agencies/"> <span class="d-block pb-2">Agences</span> <span class="d-none d-md-block navbar-nav__item-text"> </span> </a> </li> </ul> </div> </div> </div> <div class="row mx-0 d-md-flex w-100 ml-md-0 theme-borders--sm theme-borders--top theme-borders--color-1"> <ul data-parent-id="solutions" class="mega-menu__col--main-links flex-column flex-md-row col align-items-md-center list-style-none d-flex order-1 order-sm-0 ml-md-0 px-0 pt-md-20 pb-25"> <li class="pr-sm-40"> <a class="btn-arrow d-inline-block" href="https://www.appsflyer.com/fr/customers/" data-aft="internal-link" data-aft-block="main-nav" id="" target="_self"> Customer stories </a> </li> <li class="pr-sm-40"> <a class="btn-arrow d-inline-block" href="https://www.appsflyer.com/fr/appsflyer-advantage/" data-aft="internal-link" data-aft-block="main-nav" id="" target="_self"> The AppsFlyer difference </a> </li> </ul> </div> </div> </nav> </li> <li itemprop="name" role="menuitem" class="menu-item menu-item-type-custom menu-item-object-custom nav-item mega-parent"> <a itemprop="url" title="Apprendre" class="nav-link" href="#">Apprendre </a> <nav class="mega-menu flex-column fixed-top pb-20 pb-md-0 px-20" data-mega-nav-id="resources"> <div class="container-fluid pl-40 pl-md-20 ml-md-auto pt-sm-20 pt-md-0 px-md-0 align-items-stretch d-md-block"> <div class="row mx-0"> <div class="mega-menu__col mega-menu__col--layout-1 mega-menu__col--main col-md-3 d-none d-md-flex flex-column px-0 pl-sm-0 pt-20 pt-sm-50 pb-0 pb-sm-40 pr-40"> <span class="h4 mb-3 d-none d-sm-block"> Ressources </span> <p>Tenez-vous informé des tendances du secteur, des dernières avancées, de nos contenus et de tout ce qui concerne AppsFlyer.</p> </div> <div class="mega-menu__cols mega-menu__cols--columns mega-menu__cols--layout-1 row w-100 flex-column flex-md-row justify-content-md-between pl-0 pt-30 pt-sm-0 col pl-md-70 pr-md-80"> <div class="mega-menu__col mega-menu__col--layout-1 col-sm flex-column pt-md-55 pb-md-40 order-0 order-md-1 pl-md-30"> <ul itemscope itemtype="https://schema.org/SiteNavigationElement" role="menu" class="navbar-nav list-style-none flex-column"> <li itemprop="name" role="menuitem" class="py-4 py-md-2"> <a itemprop="url" data-aft="internal-link" data-aft-block="main-nav" target="_self" title="" id="" href="https://www.appsflyer.com/fr/blog/"> <span class="d-block pb-2">Blog</span> <span class="d-none d-md-block navbar-nav__item-text"> </span> </a> </li> <li itemprop="name" role="menuitem" class="py-4 py-md-2"> <a itemprop="url" data-aft="internal-link" data-aft-block="main-nav" target="_self" title="" id="" href="https://www.appsflyer.com/fr/resources/"> <span class="d-block pb-2">Rapports et guides</span> <span class="d-none d-md-block navbar-nav__item-text"> </span> </a> </li> <li itemprop="name" role="menuitem" class="py-4 py-md-2"> <a itemprop="url" data-aft="internal-link" data-aft-block="main-nav" target="_blank" title="" id="" href="https://www.appsflyer.com/benchmarks/fr/"> <span class="d-block pb-2">Industry benchmarks<span class="d-inline d-sm-none tag-new">NEW!</span></span> <span class="d-none d-md-block navbar-nav__item-text"> </span> </a> </li> <li itemprop="name" role="menuitem" class="py-4 py-md-2"> <a itemprop="url" data-aft="internal-link" data-aft-block="main-nav" target="_self" title="" id="" href="https://www.appsflyer.com/fr/glossary/"> <span class="d-block pb-2">Glossaire</span> <span class="d-none d-md-block navbar-nav__item-text"> </span> </a> </li> <li itemprop="name" role="menuitem" class="py-4 py-md-2"> <a itemprop="url" data-aft="internal-link" data-aft-block="main-nav" target="_self" title="" id="" href="https://www.appsflyer.com/fr/events/"> <span class="d-block pb-2">Événements et aux webinaires</span> <span class="d-none d-md-block navbar-nav__item-text"> </span> </a> </li> </ul> </div> <div class="mega-menu__col mega-menu__col--layout-1 col-sm flex-column pt-md-55 pb-md-40 order-0 order-md-1 pl-md-30"> <ul itemscope itemtype="https://schema.org/SiteNavigationElement" role="menu" class="navbar-nav list-style-none flex-column"> <li itemprop="name" role="menuitem" class="py-4 py-md-2"> <a itemprop="url" data-aft="internal-link" data-aft-block="main-nav" target="_blank" title="" id="" href="https://support.appsflyer.com/hc/"> <span class="d-block pb-2">Centre d'aide</span> <span class="d-none d-md-block navbar-nav__item-text"> </span> </a> </li> <li itemprop="name" role="menuitem" class="py-4 py-md-2"> <a itemprop="url" data-aft="internal-link" data-aft-block="main-nav" target="_blank" title="" id="" href="https://dev.appsflyer.com/"> <span class="d-block pb-2">Developer Hub</span> <span class="d-none d-md-block navbar-nav__item-text"> </span> </a> </li> </ul> </div> </div> <div class="mega-menu__col mega-menu__col--featured theme-borders--md theme-borders--color-1 theme-borders--left col-md-3 d-md-flex flex-column pt-md-55 pl-0 pl-md-50 pr-0 pb-md-40 order-0 order-md-1 "> <div class="d-none d-sm-block"><strong class="navbar-nav__title pb-4 d-block">Nouveaux benchmarks du secteur</strong><a href="https://www.appsflyer.com/benchmarks/"><img src="https://www.appsflyer.com/wp-content/uploads/2022/07/img-benchmarks-navigation.png" /></a><div class="d-block"><a href="https://www.appsflyer.com/benchmarks/" class="btn btn-arrow d-inline-block">En savoir plus</a></div></div> </div> </div> </div> </nav> </li> <li itemprop="name" role="menuitem" class="menu-item menu-item-type-custom menu-item-object-custom nav-item mega-parent"> <a itemprop="url" title="Entreprise" class="nav-link" href="#">Entreprise </a> <nav class="mega-menu flex-column fixed-top pb-20 pb-md-0 px-20" data-mega-nav-id="about-us"> <div class="container-fluid pl-40 pl-md-20 ml-md-auto pt-sm-20 pt-md-0 px-md-0 align-items-stretch d-md-block"> <div class="row mx-0"> <div class="mega-menu__col mega-menu__col--layout-1 mega-menu__col--main col-md-3 d-none d-md-flex flex-column px-0 pl-sm-0 pt-20 pt-sm-50 pb-0 pb-sm-40 pr-40"> <span class="h4 mb-3 d-none d-sm-block"> Qui nous sommes </span> <p>Découvrez notre histoire, notre équipe, ce que nous défendons et les raisons de ce que nous faisons.</p> </div> <div class="mega-menu__cols mega-menu__cols--columns mega-menu__cols--layout-1 row w-100 flex-column flex-md-row justify-content-md-between pl-0 pt-30 pt-sm-0 col pl-md-70 pr-md-80"> <div class="mega-menu__col mega-menu__col--layout-1 col-sm flex-column pt-md-55 pb-md-40 order-0 order-md-1 pl-md-30"> <ul itemscope itemtype="https://schema.org/SiteNavigationElement" role="menu" class="navbar-nav list-style-none flex-column"> <li itemprop="name" role="menuitem" class="py-4 py-md-2"> <a itemprop="url" data-aft="internal-link" data-aft-block="main-nav" target="_self" title="" id="" href="https://www.appsflyer.com/fr/company/about/"> <span class="d-block pb-2">À propos de nous</span> <span class="d-none d-md-block navbar-nav__item-text"> </span> </a> </li> <li itemprop="name" role="menuitem" class="py-4 py-md-2"> <a itemprop="url" data-aft="internal-link" data-aft-block="main-nav" target="_self" title="" id="" href="https://www.appsflyer.com/fr/blog/ceo/"> <span class="d-block pb-2">Blog du CEO</span> <span class="d-none d-md-block navbar-nav__item-text"> </span> </a> </li> </ul> </div> <div class="mega-menu__col mega-menu__col--layout-1 col-sm flex-column pt-md-55 pb-md-40 order-0 order-md-1 pl-md-30"> <ul itemscope itemtype="https://schema.org/SiteNavigationElement" role="menu" class="navbar-nav list-style-none flex-column"> <li itemprop="name" role="menuitem" class="py-4 py-md-2"> <a itemprop="url" data-aft="internal-link" data-aft-block="main-nav" target="_blank" title="" id="" href="https://careers.appsflyer.com/"> <span class="d-block pb-2">Careers</span> <span class="d-none d-md-block navbar-nav__item-text"> </span> </a> </li> <li itemprop="name" role="menuitem" class="py-4 py-md-2"> <a itemprop="url" data-aft="internal-link" data-aft-block="main-nav" target="_self" title="" id="" href="https://www.appsflyer.com/fr/company/social-impact/"> <span class="d-block pb-2">Impact social</span> <span class="d-none d-md-block navbar-nav__item-text"> </span> </a> </li> <li itemprop="name" role="menuitem" class="py-4 py-md-2"> <a itemprop="url" data-aft="internal-link" data-aft-block="main-nav" target="_self" title="" id="" href="https://www.appsflyer.com/fr/company/contact/"> <span class="d-block pb-2">Contacts</span> <span class="d-none d-md-block navbar-nav__item-text"> </span> </a> </li> </ul> </div> </div> <div class="mega-menu__col mega-menu__col--featured theme-borders--md theme-borders--color-1 theme-borders--left col-md-3 d-md-flex flex-column pt-md-55 pl-0 pl-md-50 pr-0 pb-md-40 order-0 order-md-1 "> <a href="https://www.appsflyer.com/fr/blog/ceo/" class="navbar-nav__title d-none d-sm-block pb-2" data-aft="internal-link" data-aft-block="main-nav">La parole à notre CEO</a> <div> <li class="py-4 py-md-2"> <a class="" data-aft="internal-link" data-aft-block="main-nav" href="https://www.appsflyer.com/fr/blog/ceo/unbiased-independent-ecosystem-future/" target="_self"> Impartialité, indépendance & avenir de l’écosystème </a> </li> <li class="py-4 py-md-2"> <a class="" data-aft="internal-link" data-aft-block="main-nav" href="https://www.appsflyer.com/fr/blog/ceo/mission-critical-marketing-platform-elements/" target="_self"> Les 4 spécificités d’une plateforme de marketing stratégique </a> </li> <li class="py-4 py-md-2"> <a class="" data-aft="internal-link" data-aft-block="main-nav" href="https://www.appsflyer.com/fr/blog/ceo/attribution-authority-importance/" target="_self"> CEO Blog Série: Autorité d’attribution </a> </li> </div> </div> </div> </div> </nav> </li> </ul> <div class="secondary-nav mb-60 mb-md-0 my-md-0 d-flex flex-column flex-md-row align-items-md-center"> <ul class="navbar-nav lang-switcher list-style-none"> <li class="has-children mega-parent"> <span class="nav-link"> <i class="icon-globe"></i> Français </span> <ul class="sub-menu list-style-none"> <li class="px-30" data-in-array="1"> <a data-aft="internal-link" data-aft-block="languge-switcher" target="_self" href="https://www.appsflyer.com/resources/guides/app-growth-skan/">English</a> </li> <li class="px-30" data-in-array="1"> <a data-aft="internal-link" data-aft-block="languge-switcher" target="_self" href="https://www.appsflyer.com/ja">日本語</a> </li> <li class="px-30" data-in-array="1"> <a data-aft="internal-link" data-aft-block="languge-switcher" target="_self" href="https://www.appsflyer.com/ru/resources/guides/app-growth-skan/">Русский</a> </li> <li class="px-30" data-in-array="1"> <a data-aft="internal-link" data-aft-block="languge-switcher" target="_self" href="https://www.appsflyer.com/es/resources/guides/app-growth-skan/">Español</a> </li> <li class="px-30" data-in-array=""> <a data-aft="internal-link" data-aft-block="languge-switcher" target="_blank" href="https://www.appsflyer-gcr.cn">简体中文</a> </li> <li class="px-30" data-in-array="1"> <a data-aft="internal-link" data-aft-block="languge-switcher" target="_self" href="https://www.appsflyer.com/ko">한국어</a> </li> <li class="px-30" data-in-array="1"> <a data-aft="internal-link" data-aft-block="languge-switcher" target="_self" href="https://www.appsflyer.com/de">Deutsch</a> </li> <li class="px-30" data-in-array="1"> <a data-aft="internal-link" data-aft-block="languge-switcher" target="_self" href="https://www.appsflyer.com/pt/resources/guides/app-growth-skan/">Portuguese</a> </li> <li class="px-30" data-in-array="1"> <a data-aft="internal-link" data-aft-block="languge-switcher" target="_self" href="https://www.appsflyer.com/vi/resources/reports/app-growth-skan/">Tiếng Việt</a> </li> </ul> </li> </ul> <ul class="navbar-nav d-sm-flex flex-sm-row justify-content-sm-between align-items-sm-center list-style-none px-20 px-md-0 mt-auto mb-0 mr-md-auto" itemscope itemtype="https://schema.org/SiteNavigationElement" role="menu"> <li class="secondary-nav__cta mr-sm-3 mr-md-auto my-20 py my-sm-0 d-none d-sm-flex flex-column flex-md-row" itemprop="name" role="menuitem"> <a itemprop="url" class="nav-link d-flex nav-link--login justify-content-center" href="https://hq1.appsflyer.com/auth/login" id="" data-aft="login" data-aft-block="main-nav" target="_blank"> <i class="icon-login"></i> Login </a> </li> <li class="secondary-nav__cta ml-sm-3 ml-md-20 d-flex align-items-end align-items-sm-start align-items-md-center mt-30 mt-sm-0 ml-lg-20" itemprop="name" role="menuitem"> <a itemprop="url" class="btn btn-primary btn-primary--transparent font-weight-bold btn-sm" href="https://www.appsflyer.com/fr/start/" id="" target="_self" data-aft="sign-up-free" data-aft-block="main-nav"> Essai gratuit </a> </li> <li class="secondary-nav__cta ml-sm-3 d-flex align-items-end align-items-sm-start align-items-md-center mt-sm-0 ml-lg-20" itemprop="name" role="menuitem"> <a itemprop="url" class="btn btn-primary btn-primary--no-line btn-sm" href="https://www.appsflyer.com/fr/start/demo/" id="" target="_self" data-aft="book-demo" data-aft-block="main-nav"> Contacter nos représentants </a> </li> </ul> </div> </div> <button id="navbar-toggler" class="navbar-toggler hamburger" type="button" data-toggle="on" data-target="nav-holder main-nav" aria-controls="main-nav" aria-expanded="false" aria-label="Toggle navigation"> <span></span> <span></span> <span></span> </button> </div> </nav> <main class="main"> <section class="hero-banner-simple hero-banner-simple--cols section-bg section-bg--product-hero section-bg--blue-1 pt-150 pb-60 pb-md-100"> <div class="container"> <div class="row align-items-md-start justify-content-between position-relative"> <header class="col-md-6 col-xxl-6 pb-40 pb-md-2 pr-md-20 text-left"> <ul class="component-breadcrumbs component-breadcrumbs--resource mx-0 section-single-post__breadcrumbs d-flex flex-wrap justify-content-start w-100 list-style-none text-uppercase pl-0 pb-0 my-0"> <li itemprop="name" role="menuitem" class="menu-item pl-0 mr-3 my-0 my-sm-2 text-uppercase"> <a itemprop="url" title="Content library" href="https://www.appsflyer.com/fr/resources/" data-aft="internal-link" data-aft-block="breadcrumbs" id="breadcrumb_content-library" class="text-decoration-none"> Content library </a> </li> <li itemprop="name" role="menuitem" class="menu-item pl-0 mr-3 my-0 my-sm-2 text-uppercase"> Guide </li> </ul> <h1 class="section-single-post__header--title py-4 text-light"> Boostez la croissance de votre app avec SKAdNetwork </h1> </header> <div class="marketo-form col-md-5 pb-md-40 pl-md-60 pr-md-0"> <div class="d-none"></div> <div class="marketo-form__form-holder marketo-form--report w-100"> <div class="form__form-holder marketo-form--box-shadow mb-md-60"> <form class="mktoForm mktoForm--report marketo-form__form p-30" data-client-id="108-AVT-732" id="mktoForm_3416" data-form-id="3416" data-form-cta="Télécharger le playbook" data-form-type="content-index-form" data-current-url="https://www.appsflyer.com/fr/resources/guides/app-growth-skan/" data-block-freemails="false" data-item-name="CO : AF et Google iOS Playbook 07-2024" data-app-annie-widget="" data-action="redirect" data-redirect-url="https://www.appsflyer.com/gatedpdfs/SKAN-joint-playbook-AF-&-Google-FR.pdf" data-thank-you-title=""> <div class="form-preloader" role="status"> <span class="form-preloader__field mx-3 mb-20"></span> <span class="form-preloader__field mx-3 mb-20"></span> <span class="form-preloader__field mx-3 mb-20"></span> <span class="form-preloader__field mx-3 mb-20"></span> <span class="form-preloader__field mx-3 mb-20"></span> <span class="form-preloader__field mx-3 mb-20"></span> <span class="form-preloader__field mx-3 mb-20"></span> <span class="form-preloader__field mx-3 mb-20"></span> </div> </form> </div> </div> </div> </div> </div> </section> <section class="section-single-post section-single-post--no-margins pt-20 pt-md-50 pb-60"> <div class="container"> <div class="row"> <div class="section-single-post__content col-md-6 has-normal-font-size"> <figure class="wp-block-image size-full is-resized"><img decoding="async" width="271" height="40" src="https://www.appsflyer.com/wp-content/uploads/2024/08/logos.png" alt="Logos AppsFlyer - Google" class="wp-image-436006" style="width:264px;height:auto"/></figure> <h2 class="wp-block-heading" id="h-a-blueprint-for-ios-campaign-success">Un plan de réussite pour vos campagnes iOS</h2> <p>Ce n’est pas un secret : vos revenus mobiles dépendent fortement des utilisateurs iOS. C’est la raison pour laquelle il est essentiel de mesurer les performances de votre campagne iOS pour maintenir un retour sur les dépenses publicitaires (ROAS) élevé.</p> <p>Mais en l’absence de données au niveau de l’utilisateur, comment y parvenir ?</p> <p>Dans ce guide, AppsFlyer et Google s’associent pour partager des stratégies et des outils gagnants afin de mesurer et d’optimiser efficacement vos campagnes iOS avec SKAdNetwork, un atout croissance essentiel. Suivez ce plan, qui comprend de précieux conseils et recommandations pour tirer parti des opportunités offertes par l’univers iOS.</p> <h3 class="wp-block-heading" id="h-what-s-inside">Vous y trouverez :</h3> <ul> <li>Les bases de SKAdNetwork</li> <li>Des solutions innovantes pour surmonter les limites de SKAdNetwork </li> <li>Des cas d’utilisation de SKAdNetwork spécifiques à l’industrie</li> <li>Les pratiques recommandées pour organiser vos campagnes Google iOS App avec succès</li> </ul> <style> .custom-related-posts,.cta-banner {display:none !important;} </style> </div> </div> </div> </section> <section class="custom-related-posts pt-60 pt-md-100 pb-sm-60 section-bg section-bg--block-custom-related-posts section-bg--blue-light-2"> <div class="container"> <header class="pb-50 pl-0 col-md-12 justify-content-center text-center"> <h2 class="px-0 col-12 m-auto "> Plus d'informations sur AppsFlyer </h2> </header> <div class="row align-items-start pt-3"> <article id="item-431840" class="feed-item feed-item--layout-2 d-flex align-items-center align-items-sm-start flex-sm-column mb-30 mb-sm-40 col-sm-6 col-md-4 d-flex"> <figure class="position-relative overflow-hidden border-radius"> <a href="https://www.appsflyer.com/fr/resources/reports/ecommerce-app-marketing/" class="d-flex d-md-block align-items-md-center " data-aft="internal-link" data-aft-block="feed-item"> <img width="1024" height="538" src="https://www.appsflyer.com/wp-content/uploads/2024/07/53097_State_of_eCommerce_1200x630-1-1024x538.jpg" class="bg-image wp-post-image" alt="" loading="lazy" decoding="async" srcset="https://www.appsflyer.com/wp-content/uploads/2024/07/53097_State_of_eCommerce_1200x630-1-1024x538.jpg 1024w, https://www.appsflyer.com/wp-content/uploads/2024/07/53097_State_of_eCommerce_1200x630-1-300x158.jpg 300w, https://www.appsflyer.com/wp-content/uploads/2024/07/53097_State_of_eCommerce_1200x630-1-768x403.jpg 768w, https://www.appsflyer.com/wp-content/uploads/2024/07/53097_State_of_eCommerce_1200x630-1.jpg 1200w" sizes="(max-width: 1024px) 100vw, 1024px" /> </a> </figure> <header class="d-flex flex-column pt-sm-20 pb-0 pl-20 pl-sm-0"> <div class="d-flex flex-column"> <div class="feed-item__details text-uppercase text-secondary d-none d-sm-flex flex-wrap pb-md-2"> Report </div> <a href="https://www.appsflyer.com/fr/resources/reports/ecommerce-app-marketing/" class="d-flex d-md-block align-items-md-center " data-aft="internal-link" data-aft-block="feed-item"> <span class="h2 d-inline font-weight-bold m-0 pt-sm-2 pt-md-4">L’état des lieux du marketing des applications de eCommerce</span> </a> </div> </header> </article> <article id="item-254403" class="feed-item feed-item--layout-2 d-flex align-items-center align-items-sm-start flex-sm-column mb-30 mb-sm-40 col-sm-6 col-md-4 d-flex"> <figure class="position-relative overflow-hidden border-radius"> <a href="https://www.appsflyer.com/fr/resources/reports/french-mobile-marketing-landscape/" class="d-flex d-md-block align-items-md-center " data-aft="internal-link" data-aft-block="feed-item"> <img width="1024" height="538" src="https://www.appsflyer.com/wp-content/uploads/2022/09/8157-OG-1200x630-1-1-1024x538.jpg" class="bg-image wp-post-image" alt="" loading="lazy" decoding="async" srcset="https://www.appsflyer.com/wp-content/uploads/2022/09/8157-OG-1200x630-1-1-1024x538.jpg 1024w, https://www.appsflyer.com/wp-content/uploads/2022/09/8157-OG-1200x630-1-1-300x158.jpg 300w, https://www.appsflyer.com/wp-content/uploads/2022/09/8157-OG-1200x630-1-1-768x403.jpg 768w, https://www.appsflyer.com/wp-content/uploads/2022/09/8157-OG-1200x630-1-1.jpg 1200w" sizes="(max-width: 1024px) 100vw, 1024px" /> </a> </figure> <header class="d-flex flex-column pt-sm-20 pb-0 pl-20 pl-sm-0"> <div class="d-flex flex-column"> <div class="feed-item__details text-uppercase text-secondary d-none d-sm-flex flex-wrap pb-md-2"> Report </div> <a href="https://www.appsflyer.com/fr/resources/reports/french-mobile-marketing-landscape/" class="d-flex d-md-block align-items-md-center " data-aft="internal-link" data-aft-block="feed-item"> <span class="h2 d-inline font-weight-bold m-0 pt-sm-2 pt-md-4">Le paysage du marketing mobile français en 2022</span> </a> </div> </header> </article> <article id="item-373096" class="feed-item feed-item--layout-2 d-flex align-items-center align-items-sm-start flex-sm-column mb-30 mb-sm-40 col-md-4 col-sm-6 d-sm-none d-md-flex"> <figure class="position-relative overflow-hidden border-radius"> <a href="https://www.appsflyer.com/fr/resources/guides/predictive-modeling-for-mobile-marketers/" class="d-flex d-md-block align-items-md-center " data-aft="internal-link" data-aft-block="feed-item"> <img width="1024" height="538" src="https://www.appsflyer.com/wp-content/uploads/2021/01/predictive-modeling-app-marketers-chapter-5-1-1024x538.jpg" class="bg-image wp-post-image" alt="Predictive modeling best practices" loading="lazy" decoding="async" srcset="https://www.appsflyer.com/wp-content/uploads/2021/01/predictive-modeling-app-marketers-chapter-5-1-1024x538.jpg 1024w, https://www.appsflyer.com/wp-content/uploads/2021/01/predictive-modeling-app-marketers-chapter-5-1-300x158.jpg 300w, https://www.appsflyer.com/wp-content/uploads/2021/01/predictive-modeling-app-marketers-chapter-5-1-768x404.jpg 768w, https://www.appsflyer.com/wp-content/uploads/2021/01/predictive-modeling-app-marketers-chapter-5-1.jpg 1201w" sizes="(max-width: 1024px) 100vw, 1024px" /> </a> </figure> <header class="d-flex flex-column pt-sm-20 pb-0 pl-20 pl-sm-0"> <div class="d-flex flex-column"> <div class="feed-item__details text-uppercase text-secondary d-none d-sm-flex flex-wrap pb-md-2"> Guide </div> <a href="https://www.appsflyer.com/fr/resources/guides/predictive-modeling-for-mobile-marketers/" class="d-flex d-md-block align-items-md-center " data-aft="internal-link" data-aft-block="feed-item"> <span class="h2 d-inline font-weight-bold m-0 pt-sm-2 pt-md-4">Modélisation prédictive pour les marketeur d'applications : le guide complet</span> </a> </div> </header> </article> </div> </div> </section> <section class="cta-banner cta-banner--type-1 text-light pt-70 pt-sm-0 d-flex"> <div class="container"> <div class="row flex-column flex-md-row position-relative mx-auto section-bg section-bg--no-shape section-bg--blue-dark-1 border-radius border-radius--type-2 py-40 overflow-hidden"> <img class="cta-banner__bg bg-image position-absolute" src="https://www.appsflyer.com/wp-content/themes/AF2020/assets/images/img-cta-banner-bg.webp" alt="Background"> <div class="cta-banner__content col-12 col-md-7 mx-auto d-flex flex-column justify-content-md-center align-items-md-center text-center"> <header> <span class="text-light h1"> Prêt à mesurer chaque action sereinement ? </span> </header> <footer class="cta-banner__buttons d-flex flex-column flex-sm-row align-items-center justify-content-center justify-content-md-start pt-20 pb-md-20"> <a href="https://www.appsflyer.com/fr/start/demo/" class="btn btn-primary btn-primary--white btn" target="_self" id="" data-aft="book-demo" data-aft-block="cta-banner">Demandez une démo</a> <a href="https://www.appsflyer.com/fr/start/" class="btn-text btn-arrow text-light btn-arrow--white mt-20 mt-sm-0 ml-sm-50 btn" target="_self" id="" data-aft="sign-up-free" data-aft-block="cta-banner">S'inscrire gratuitement</a> </footer> </div> </div> </div> </section> </main> <footer class="footer pt-60 pt-sm-90 container" role="complementary" itemscope="" itemtype="https://schema.org/WPFooter"> <div class="row footer__top pb-40 pb-sm-20 d-flex flex-column flex-sm-row flex-wrap justify-content-between"> <div class="footer__col col-12 col-md"> <h3 class="mb-0 pb-20 pb-md-3 pt-20 pt-md-0 d-flex justify-content-between">Plateforme</h3> <ul id="footer" class="pb-3 pb-sm-30 list-style-none d-none d-md-block"><li itemprop="name" role="menuitem" id="menu-item-254762" class="menu-item menu-item-type-post_type menu-item-object-products menu-item-254762 nav-item"><a itemprop="url" title="Aggrégation des coûts" itemprop="url" id="1" itemprop="url" href="https://www.appsflyer.com/fr/products/cost-aggregation/" itemprop="url" class="nav-link" itemprop="url" data-aft="internal-link" itemprop="url" data-aft-block="main-footer"><span>Aggrégation des coûts</span></a></li> <li itemprop="name" role="menuitem" id="menu-item-254763" class="menu-item menu-item-type-post_type menu-item-object-products menu-item-254763 nav-item"><a itemprop="url" title="Analyse marketing" itemprop="url" id="1" itemprop="url" href="https://www.appsflyer.com/fr/products/marketing-analytics/" itemprop="url" class="nav-link" itemprop="url" data-aft="internal-link" itemprop="url" data-aft-block="main-footer"><span>Analyse marketing</span></a></li> <li itemprop="name" role="menuitem" id="menu-item-254765" class="menu-item menu-item-type-post_type menu-item-object-products menu-item-254765 nav-item"><a itemprop="url" title="CX & Deep Linking" itemprop="url" id="1" itemprop="url" href="https://www.appsflyer.com/fr/products/customer-experience-deep-linking/" itemprop="url" class="nav-link" itemprop="url" data-aft="internal-link" itemprop="url" data-aft-block="main-footer"><span>CX & Deep Linking</span></a></li> <li itemprop="name" role="menuitem" id="menu-item-254766" class="menu-item menu-item-type-post_type menu-item-object-products menu-item-254766 nav-item"><a itemprop="url" title="Data Clean Room" itemprop="url" id="1" itemprop="url" href="https://www.appsflyer.com/fr/products/data-clean-room/" itemprop="url" class="nav-link" itemprop="url" data-aft="internal-link" itemprop="url" data-aft-block="main-footer"><span>Data Clean Room</span></a></li> <li itemprop="name" role="menuitem" id="menu-item-254767" class="menu-item menu-item-type-post_type menu-item-object-products menu-item-254767 nav-item"><a itemprop="url" title="Incrémentalité" itemprop="url" id="1" itemprop="url" href="https://www.appsflyer.com/fr/products/incrementality/" itemprop="url" class="nav-link" itemprop="url" data-aft="internal-link" itemprop="url" data-aft-block="main-footer"><span>Incrémentalité</span></a></li> <li itemprop="name" role="menuitem" id="menu-item-254768" class="menu-item menu-item-type-post_type menu-item-object-products menu-item-254768 nav-item"><a itemprop="url" title="Partenaires tech & médias" itemprop="url" id="1" itemprop="url" href="https://www.appsflyer.com/fr/products/integrations/" itemprop="url" class="nav-link" itemprop="url" data-aft="internal-link" itemprop="url" data-aft-block="main-footer"><span>Partenaires tech & médias</span></a></li> <li itemprop="name" role="menuitem" id="menu-item-254769" class="menu-item menu-item-type-post_type menu-item-object-products menu-item-254769 nav-item"><a itemprop="url" title="Privacy cloud" itemprop="url" id="1" itemprop="url" href="https://www.appsflyer.com/fr/products/privacy-cloud/" itemprop="url" class="nav-link" itemprop="url" data-aft="internal-link" itemprop="url" data-aft-block="main-footer"><span>Privacy cloud</span></a></li> <li itemprop="name" role="menuitem" id="menu-item-254770" class="menu-item menu-item-type-post_type menu-item-object-products menu-item-254770 nav-item"><a itemprop="url" title="Protection contre la fraude" itemprop="url" id="1" itemprop="url" href="https://www.appsflyer.com/fr/products/fraud-protection/" itemprop="url" class="nav-link" itemprop="url" data-aft="internal-link" itemprop="url" data-aft-block="main-footer"><span>Protection contre la fraude</span></a></li> <li itemprop="name" role="menuitem" id="menu-item-254771" class="menu-item menu-item-type-post_type menu-item-object-products menu-item-254771 nav-item"><a itemprop="url" title="Raw data & APIs" itemprop="url" id="1" itemprop="url" href="https://www.appsflyer.com/fr/products/apis/" itemprop="url" class="nav-link" itemprop="url" data-aft="internal-link" itemprop="url" data-aft-block="main-footer"><span>Raw data & APIs</span></a></li> <li itemprop="name" role="menuitem" id="menu-item-254772" class="menu-item menu-item-type-post_type menu-item-object-products menu-item-254772 nav-item"><a itemprop="url" title="Segmentation de l’audience" itemprop="url" id="1" itemprop="url" href="https://www.appsflyer.com/fr/products/audiences/" itemprop="url" class="nav-link" itemprop="url" data-aft="internal-link" itemprop="url" data-aft-block="main-footer"><span>Segmentation de l’audience</span></a></li> <li itemprop="name" role="menuitem" id="menu-item-254773" class="menu-item menu-item-type-post_type menu-item-object-products menu-item-254773 nav-item"><a itemprop="url" title="Suite de mesure" itemprop="url" id="1" itemprop="url" href="https://www.appsflyer.com/fr/products/measurement/" itemprop="url" class="nav-link" itemprop="url" data-aft="internal-link" itemprop="url" data-aft-block="main-footer"><span>Suite de mesure</span></a></li> <li itemprop="name" role="menuitem" id="menu-item-351572" class="menu-item menu-item-type-post_type menu-item-object-products menu-item-351572 nav-item"><a itemprop="url" title="La mesure du ROI" itemprop="url" id="1" itemprop="url" href="https://www.appsflyer.com/fr/products/roi-measurement/" itemprop="url" class="nav-link" itemprop="url" data-aft="internal-link" itemprop="url" data-aft-block="main-footer"><span>La mesure du ROI</span></a></li> </ul> </div> <div class="footer__col col-12 col-md"> <h3 class="mb-0 pb-20 pb-md-3 pt-20 pt-md-0 d-flex justify-content-between">Solutions</h3> <ul id="footer" class="pb-3 pb-sm-30 list-style-none d-none d-md-block"><li itemprop="name" role="menuitem" id="menu-item-254759" class="menu-item menu-item-type-post_type menu-item-object-solutions menu-item-254759 nav-item"><a itemprop="url" title="Shopping" itemprop="url" id="1" itemprop="url" href="https://www.appsflyer.com/fr/solutions/shopping/" itemprop="url" class="nav-link" itemprop="url" data-aft="internal-link" itemprop="url" data-aft-block="main-footer"><span>Shopping</span></a></li> <li itemprop="name" role="menuitem" id="menu-item-254755" class="menu-item menu-item-type-post_type menu-item-object-solutions menu-item-254755 nav-item"><a itemprop="url" title="Food & drink" itemprop="url" id="1" itemprop="url" href="https://www.appsflyer.com/fr/solutions/food-drink/" itemprop="url" class="nav-link" itemprop="url" data-aft="internal-link" itemprop="url" data-aft-block="main-footer"><span>Food & drink</span></a></li> <li itemprop="name" role="menuitem" id="menu-item-254753" class="menu-item menu-item-type-post_type menu-item-object-solutions menu-item-254753 nav-item"><a itemprop="url" title="Divertissement & musique" itemprop="url" id="1" itemprop="url" href="https://www.appsflyer.com/fr/solutions/entertainment-music/" itemprop="url" class="nav-link" itemprop="url" data-aft="internal-link" itemprop="url" data-aft-block="main-footer"><span>Divertissement & musique</span></a></li> <li itemprop="name" role="menuitem" id="menu-item-254754" class="menu-item menu-item-type-post_type menu-item-object-solutions menu-item-254754 nav-item"><a itemprop="url" title="Finance" itemprop="url" id="1" itemprop="url" href="https://www.appsflyer.com/fr/solutions/finance/" itemprop="url" class="nav-link" itemprop="url" data-aft="internal-link" itemprop="url" data-aft-block="main-footer"><span>Finance</span></a></li> <li itemprop="name" role="menuitem" id="menu-item-254757" class="menu-item menu-item-type-post_type menu-item-object-solutions menu-item-254757 nav-item"><a itemprop="url" title="Health & fitness" itemprop="url" id="1" itemprop="url" href="https://www.appsflyer.com/fr/solutions/health-fitness/" itemprop="url" class="nav-link" itemprop="url" data-aft="internal-link" itemprop="url" data-aft-block="main-footer"><span>Health & fitness</span></a></li> <li itemprop="name" role="menuitem" id="menu-item-254749" class="menu-item menu-item-type-post_type menu-item-object-solutions menu-item-254749 nav-item"><a itemprop="url" title="AppsFlyer pour les voyages" itemprop="url" id="1" itemprop="url" href="https://www.appsflyer.com/fr/solutions/travel/" itemprop="url" class="nav-link" itemprop="url" data-aft="internal-link" itemprop="url" data-aft-block="main-footer"><span>AppsFlyer pour les voyages</span></a></li> <li itemprop="name" role="menuitem" id="menu-item-254752" class="menu-item menu-item-type-post_type menu-item-object-solutions menu-item-254752 nav-item"><a itemprop="url" title="Devenez partenaires" itemprop="url" id="1" itemprop="url" href="https://www.appsflyer.com/fr/solutions/partners/" itemprop="url" class="nav-link" itemprop="url" data-aft="internal-link" itemprop="url" data-aft-block="main-footer"><span>Devenez partenaires</span></a></li> <li itemprop="name" role="menuitem" id="menu-item-254748" class="menu-item menu-item-type-post_type menu-item-object-solutions menu-item-254748 nav-item"><a itemprop="url" title="AppsFlyer pour les agences" itemprop="url" id="1" itemprop="url" href="https://www.appsflyer.com/fr/solutions/agencies/" itemprop="url" class="nav-link" itemprop="url" data-aft="internal-link" itemprop="url" data-aft-block="main-footer"><span>AppsFlyer pour les agences</span></a></li> <li itemprop="name" role="menuitem" id="menu-item-254747" class="menu-item menu-item-type-post_type menu-item-object-solutions menu-item-254747 nav-item"><a itemprop="url" title="AppsFlyer pour la ctv & l’OTT" itemprop="url" id="1" itemprop="url" href="https://www.appsflyer.com/fr/solutions/ctv-ott/" itemprop="url" class="nav-link" itemprop="url" data-aft="internal-link" itemprop="url" data-aft-block="main-footer"><span>AppsFlyer pour la ctv & l’OTT</span></a></li> <li itemprop="name" role="menuitem" id="menu-item-254750" class="menu-item menu-item-type-post_type menu-item-object-solutions menu-item-254750 nav-item"><a itemprop="url" title="AppsFlyer pour WEB3" itemprop="url" id="1" itemprop="url" href="https://www.appsflyer.com/fr/solutions/web3/" itemprop="url" class="nav-link" itemprop="url" data-aft="internal-link" itemprop="url" data-aft-block="main-footer"><span>AppsFlyer pour WEB3</span></a></li> <li itemprop="name" role="menuitem" id="menu-item-254758" class="menu-item menu-item-type-post_type menu-item-object-solutions menu-item-254758 nav-item"><a itemprop="url" title="iOS" itemprop="url" id="1" itemprop="url" href="https://www.appsflyer.com/fr/solutions/ios/" itemprop="url" class="nav-link" itemprop="url" data-aft="internal-link" itemprop="url" data-aft-block="main-footer"><span>iOS</span></a></li> <li itemprop="name" role="menuitem" id="menu-item-254761" class="menu-item menu-item-type-post_type menu-item-object-solutions menu-item-254761 nav-item"><a itemprop="url" title="Zero budget marketing" itemprop="url" id="1" itemprop="url" href="https://www.appsflyer.com/fr/solutions/zero-budget-marketing/" itemprop="url" class="nav-link" itemprop="url" data-aft="internal-link" itemprop="url" data-aft-block="main-footer"><span>Zero budget marketing</span></a></li> <li itemprop="name" role="menuitem" id="menu-item-254894" class="menu-item menu-item-type-post_type menu-item-object-solutions menu-item-254894 nav-item"><a itemprop="url" title="AWS" itemprop="url" id="1" itemprop="url" href="https://www.appsflyer.com/fr/solutions/aws/" itemprop="url" class="nav-link" itemprop="url" data-aft="internal-link" itemprop="url" data-aft-block="main-footer"><span>AWS</span></a></li> </ul> </div> <div class="footer__col col-12 col-md"> <h3 class="mb-0 pb-20 pb-md-3 pt-20 pt-md-0 d-flex justify-content-between">Pourquoi appsflyer</h3> <ul id="footer" class="pb-3 pb-sm-30 list-style-none d-none d-md-block"><li itemprop="name" role="menuitem" id="menu-item-254742" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-254742 nav-item"><a itemprop="url" title="Les Customer success stories" itemprop="url" id="1" itemprop="url" href="https://www.appsflyer.com/fr/customers/" itemprop="url" class="nav-link" itemprop="url" data-aft="internal-link" itemprop="url" data-aft-block="main-footer"><span>Les Customer success stories</span></a></li> <li itemprop="name" role="menuitem" id="menu-item-254743" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-254743 nav-item"><a itemprop="url" title="La différence AppsFlyer" itemprop="url" id="1" itemprop="url" href="https://www.appsflyer.com/fr/appsflyer-advantage/" itemprop="url" class="nav-link" itemprop="url" data-aft="internal-link" itemprop="url" data-aft-block="main-footer"><span>La différence AppsFlyer</span></a></li> <li itemprop="name" role="menuitem" id="menu-item-254744" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-254744 nav-item"><a itemprop="url" title="Le hub de confiance" itemprop="url" id="1" itemprop="url" href="https://www.appsflyer.com/fr/trust/" itemprop="url" class="nav-link" itemprop="url" data-aft="internal-link" itemprop="url" data-aft-block="main-footer"><span>Le hub de confiance</span></a></li> <li itemprop="name" role="menuitem" id="menu-item-254745" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-254745 nav-item"><a itemprop="url" title="Sécurité" itemprop="url" id="1" itemprop="url" href="https://www.appsflyer.com/fr/trust/security/" itemprop="url" class="nav-link" itemprop="url" data-aft="internal-link" itemprop="url" data-aft-block="main-footer"><span>Sécurité</span></a></li> <li itemprop="name" role="menuitem" id="menu-item-254746" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-254746 nav-item"><a itemprop="url" title="Vie privée" itemprop="url" id="1" itemprop="url" href="https://www.appsflyer.com/fr/trust/privacy/" itemprop="url" class="nav-link" itemprop="url" data-aft="internal-link" itemprop="url" data-aft-block="main-footer"><span>Vie privée</span></a></li> </ul> </div> <div class="footer__col col-12 col-md"> <h3 class="mb-0 pb-20 pb-md-3 pt-20 pt-md-0 d-flex justify-content-between">Apprendre</h3> <ul id="footer" class="pb-3 pb-sm-30 list-style-none d-none d-md-block"><li itemprop="name" role="menuitem" id="menu-item-254774" class="menu-item menu-item-type-post_type menu-item-object-page current_page_parent menu-item-254774 nav-item"><a itemprop="url" title="Blog" itemprop="url" id="1" itemprop="url" href="https://www.appsflyer.com/fr/blog/" itemprop="url" class="nav-link" itemprop="url" data-aft="internal-link" itemprop="url" data-aft-block="main-footer"><span>Blog</span></a></li> <li itemprop="name" role="menuitem" id="menu-item-254775" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-254775 nav-item"><a itemprop="url" title="Rapports & guides" itemprop="url" id="1" itemprop="url" href="https://www.appsflyer.com/fr/resources/" itemprop="url" class="nav-link" itemprop="url" data-aft="internal-link" itemprop="url" data-aft-block="main-footer"><span>Rapports & guides</span></a></li> <li itemprop="name" role="menuitem" id="menu-item-254776" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-254776 nav-item"><a itemprop="url" title="Centre d'aide" itemprop="url" target="_blank" itemprop="url" id="1" itemprop="url" href="https://support.appsflyer.com/hc/en-us" itemprop="url" class="nav-link" itemprop="url" data-aft="internal-link" itemprop="url" data-aft-block="main-footer"><span>Centre d'aide</span></a></li> <li itemprop="name" role="menuitem" id="menu-item-364050" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-364050 nav-item"><a itemprop="url" title="Glossaire" itemprop="url" id="1" itemprop="url" href="https://www.appsflyer.com/fr/glossary/" itemprop="url" class="nav-link" itemprop="url" data-aft="internal-link" itemprop="url" data-aft-block="main-footer"><span>Glossaire</span></a></li> </ul> </div> <div class="footer__col col-12 col-md"> <h3 class="mb-0 pb-20 pb-md-3 pt-20 pt-md-0 d-flex justify-content-between">Entreprise</h3> <ul id="footer" class="pb-3 pb-sm-30 list-style-none d-none d-md-block"><li itemprop="name" role="menuitem" id="menu-item-254780" class="menu-item menu-item-type-post_type menu-item-object-company menu-item-254780 nav-item"><a itemprop="url" title="À propos" itemprop="url" id="1" itemprop="url" href="https://www.appsflyer.com/fr/company/about/" itemprop="url" class="nav-link" itemprop="url" data-aft="internal-link" itemprop="url" data-aft-block="main-footer"><span>À propos</span></a></li> <li itemprop="name" role="menuitem" id="menu-item-254782" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-254782 nav-item"><a itemprop="url" title="Blog du CEO" itemprop="url" id="1" itemprop="url" href="https://www.appsflyer.com/fr/blog/ceo/" itemprop="url" class="nav-link" itemprop="url" data-aft="internal-link" itemprop="url" data-aft-block="main-footer"><span>Blog du CEO</span></a></li> <li itemprop="name" role="menuitem" id="menu-item-254783" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-254783 nav-item"><a itemprop="url" title="Nous rejoindre" itemprop="url" id="1" itemprop="url" href="https://careers.appsflyer.com/" itemprop="url" class="nav-link" itemprop="url" data-aft="internal-link" itemprop="url" data-aft-block="main-footer"><span>Nous rejoindre</span></a></li> <li itemprop="name" role="menuitem" id="menu-item-254784" class="menu-item menu-item-type-post_type menu-item-object-company menu-item-254784 nav-item"><a itemprop="url" title="Impact social" itemprop="url" id="1" itemprop="url" href="https://www.appsflyer.com/fr/company/social-impact/" itemprop="url" class="nav-link" itemprop="url" data-aft="internal-link" itemprop="url" data-aft-block="main-footer"><span>Impact social</span></a></li> <li itemprop="name" role="menuitem" id="menu-item-254785" class="menu-item menu-item-type-post_type menu-item-object-company menu-item-254785 nav-item"><a itemprop="url" title="Contacts" itemprop="url" id="1" itemprop="url" href="https://www.appsflyer.com/fr/company/contact/" itemprop="url" class="nav-link" itemprop="url" data-aft="internal-link" itemprop="url" data-aft-block="main-footer"><span>Contacts</span></a></li> </ul> </div> </div> <div class="footer__middle row"> <div class="col mx-20 py-20 d-flex align-items-md-center justify-content-md-center justify-content-md-between px-0"> <nav class="footer__social social-sharing social-sharing--footer"> <ul class="d-flex flex-row flex-wrap list-style-none align-items-center justify-content-start justify-content-md-start"> <li class="pl-0 pr-md-10 pb-4 pb-sm-0"> <a href="https://www.facebook.com/AppsFlyer" target="_blank" data-aft="social-link" data-aft-block="main-footer"> <i class="icon-facebook"></i> </a> </li> <li class="pl-0 pr-md-10 pb-4 pb-sm-0"> <a href="https://www.linkedin.com/company/appsflyer/" target="_blank" data-aft="social-link" data-aft-block="main-footer"> <i class="icon-linkedin"></i> </a> </li> <li class="pl-0 pr-md-10 pb-4 pb-sm-0"> <a href="https://twitter.com/AppsFlyer" target="_blank" data-aft="social-link" data-aft-block="main-footer"> <i class="icon-twitter"></i> </a> </li> <li class="pl-0 pr-md-10 pb-4 pb-sm-0"> <a href="https://www.instagram.com/appsflyer_hq/" target="_blank" data-aft="social-link" data-aft-block="main-footer"> <i class="icon-instagram"></i> </a> </li> <li class="pl-0 pr-md-10 pb-4 pb-sm-0"> <a href="https://www.youtube.com/c/Appsflyer" target="_blank" data-aft="social-link" data-aft-block="main-footer"> <i class="icon-youtube"></i> </a> </li> <li class="pl-0 pr-md-10 pb-4 pb-sm-0"> <a href="https://medium.com/appsflyer" target="_blank" data-aft="social-link" data-aft-block="main-footer"> <i class="icon-medium"></i> </a> </li> </ul> </nav> <figure class="footer__logo d-none d-md-block"> <a href="https://www.appsflyer.com" data-aft="internal-link" data-aft-block="main-footer"> <img width="116" height="33" src="https://www.appsflyer.com/wp-content/uploads/2021/04/appsflyer-dark-logo.svg" alt="" title="appsflyer-dark-logo" loading="lazy" /> </a> </figure> </div> </div> <div class="row footer__bottom"> <div class="col py-30 px-0 px-sm-20 d-flex flex-wrap flex-column flex-sm-row justify-content-sm-between"> <nav class="footer__links"> <ul class="d-flex list-style-none"> <li class="px-20 px-sm-0 pr-sm-40"> <a href="https://www.appsflyer.com/fr/legal/site-terms/" target="_self" data-aft="internal-link" data-aft-block="main-footer"> CGU </a> </li> <li class="px-20 px-sm-0 pr-sm-40"> <a href="https://www.appsflyer.com/legal/privacy-policy/" target="_self" data-aft="internal-link" data-aft-block="main-footer"> Politique de confidentialité </a> </li> </ul> </nav> <div class="footer__copyrights pl-20 pl-md-0 pt-20 pt-sm-0"> ©2024 AppsFlyer Ltd. All rights reserved. </div> </div> </div> </footer><script type="text/javascript" src="https://www.appsflyer.com/wp-content/themes/AF2020/assets/js/vendors/gsap.min.js?ver=2.000" id="gsap-js"></script> <script type="text/javascript" src="https://www.appsflyer.com/wp-content/themes/AF2020/assets/js/vendors/ScrollTrigger.min.js?ver=2.000" id="ScrollTrigger-js"></script> <script type="text/javascript" src="https://www.appsflyer.com/wp-content/themes/AF2020/assets/js/mixpanel.min.js" id="af-mixpanel-lib-js"></script> <script type="text/javascript" src="https://www.appsflyer.com/wp-content/themes/AF2020/assets/js/vendors/js.cookie.js?ver=2.000" id="js-cookie-js"></script> <script type="text/javascript" src="//go.appsflyer.com/js/forms2/js/forms2.min.js?ver=6.5.5" id="marketo-js-js"></script> <script type="text/javascript" src="https://cdnjs.cloudflare.com/ajax/libs/crypto-js/4.1.1/crypto-js.min.js?ver=6.5.5" id="crypto-js-js"></script> <script type="text/javascript" src="https://www.appsflyer.com/wp-content/themes/AF2020/assets/js/vendors/select2.min.js?ver=2.000" id="select2-js"></script> <script type="text/javascript" src="https://www.appsflyer.com/wp-content/themes/AF2020/assets/js/vendors/intlTelInput.min.js?ver=2.000" id="intl-phone-input-js"></script> <script type="text/javascript" src="https://www.appsflyer.com/wp-content/themes/AF2020/assets/js/vendors/slick.min.js?ver=2.000" id="slick-js"></script> <script type="text/javascript" src="https://www.appsflyer.com/wp-content/themes/AF2020/assets/js/vendors/scrollPosStyler.min.js?ver=2.000" id="pos-styler-js"></script> <script type="text/javascript" src="https://www.appsflyer.com/wp-content/themes/AF2020/assets/js/vendors/jquery.magnific-popup.min.js?ver=2.000" id="magnific-popup-js"></script> <script type="text/javascript" id="af-js-js-extra"> /* <![CDATA[ */ var afJs = {"rest_url":"https:\/\/www.appsflyer.com\/fr\/wp-json\/","ajax_url":"https:\/\/www.appsflyer.com\/wp-admin\/admin-ajax.php","nonce":"42ca4f349d","nonce_ajax":"e8b3d8e81d"}; /* ]]> */ </script> <script type="text/javascript" src="https://www.appsflyer.com/wp-content/themes/AF2020/assets/js/app.js" id="af-js-js"></script> <script type="text/javascript" src="https://www.appsflyer.com/wp-content/plugins/highlighting-code-block/assets/js/prism.js?ver=1124214059" id="hcb-prism-js"></script> <script type="text/javascript" src="https://www.appsflyer.com/wp-includes/js/clipboard.min.js?ver=2.0.11" id="clipboard-js"></script> <script type="text/javascript" id="hcb-script-js-extra"> /* <![CDATA[ */ var hcbVars = {"showCopyBtn":"1","copyBtnLabel":"Copy code to clipboard"}; /* ]]> */ </script> <script type="text/javascript" src="https://www.appsflyer.com/wp-content/plugins/highlighting-code-block/build/js/hcb_script.js?ver=1124214059" id="hcb-script-js"></script> </body> </html>