Calculez votre véritable ROI

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class="d-block pb-2">Protection contre la fraude</b> <span class="d-none d-md-block navbar-nav__item-text"> Protégez votre budget marketing contre la fraude publicitaire sur les téléphones mobiles </span> </a> </li> </ul> </div> <div class="mega-menu__col mega-menu__col--layout-2 col-sm flex-column pt-md-55 pb-md-40 order-0 order-md-1 "> <span class="navbar-nav__title d-none d-md-block pt-0 pb-3"> Collaborate </span> <ul itemscope itemtype="https://schema.org/SiteNavigationElement" role="menu" class="navbar-nav list-style-none flex-column"> <li itemprop="name" role="menuitem" class="py-4 py-md-3"> <a itemprop="url" data-aft="internal-link" data-aft-block="main-nav" target="_self" title="Collaborez avec vos partenaires dans le respect de la vie privée." id="" href="https://www.appsflyer.com/fr/products/privacy-cloud/"> <b class="d-block pb-2">Privacy Cloud</b> <span class="d-none d-md-block navbar-nav__item-text"> Collaborez avec vos partenaires dans le respect de la vie privée. </span> </a> </li> <li itemprop="name" role="menuitem" class="py-4 py-md-3"> <a itemprop="url" data-aft="internal-link" data-aft-block="main-nav" target="_self" title="Monétisation des données first-party pour stimuler la croissance des médias de détail" id="" href="https://www.appsflyer.com/fr/products/data-collaboration/"> <b class="d-block pb-2">Plateforme de Collaboration de Données AppsFlyer</b> <span class="d-none d-md-block navbar-nav__item-text"> Monétisation des données first-party pour stimuler la croissance des médias de détail </span> </a> </li> <li itemprop="name" role="menuitem" class="py-4 py-md-3"> <a itemprop="url" data-aft="internal-link" data-aft-block="main-nav" target="_self" title="Connectez-vous à plus de 10 000 partenaires techs & médias" id="" href="https://www.appsflyer.com/fr/products/integrations/"> <b class="d-block pb-2">Partner marketplace</b> <span class="d-none d-md-block navbar-nav__item-text"> Connectez-vous à plus de 10 000 partenaires techs & médias </span> </a> </li> </ul> </div> </div> </div> <div class="row mx-0 d-md-flex w-100 ml-md-0 theme-borders--sm theme-borders--top theme-borders--color-1"> <ul data-parent-id="products" class="mega-menu__col--main-links flex-column flex-md-row col align-items-md-center list-style-none d-flex order-1 order-sm-0 ml-md-0 px-0 pt-md-20 pb-25"> <li class="pr-sm-40"> <a class="btn-arrow d-inline-block" href="https://www.appsflyer.com/fr/pricing/" data-aft="internal-link" data-aft-block="main-nav" id="" target="_self"> Voir les prix </a> </li> <li class="pr-sm-40"> <a class="btn-arrow d-inline-block" href="https://www.appsflyer.com/fr/solutions/ios/" data-aft="internal-link" data-aft-block="main-nav" id="" target="_self"> Solutions pour iOS 14 </a> </li> <li class="pr-sm-40"> <a class="btn-arrow d-inline-block" href="https://www.appsflyer.com/fr/products/apis/" data-aft="internal-link" data-aft-block="main-nav" id="" target="_self"> Flux de données et API </a> </li> </ul> </div> </div> </nav> </li> <li itemprop="name" role="menuitem" class="menu-item menu-item-type-custom menu-item-object-custom nav-item mega-parent"> <a itemprop="url" title="Solutions" class="nav-link" href="#">Solutions </a> <nav class="mega-menu flex-column fixed-top pb-20 pb-md-0 px-20" data-mega-nav-id="solutions"> <div class="container-fluid pl-40 pl-md-20 ml-md-auto pt-sm-20 pt-md-0 px-md-0 align-items-stretch d-md-block"> <div class="row mx-0"> <div class="mega-menu__cols mega-menu__cols--columns mega-menu__cols--layout-2 row w-100 flex-column flex-md-row justify-content-md-between pl-0 pt-30 pt-sm-0 "> <div class="mega-menu__col mega-menu__col--layout-2 col-sm flex-column pt-md-55 pb-md-40 order-0 order-md-1 "> <span class="navbar-nav__title d-none d-md-block pt-0 pb-3"> Vos équipes </span> <ul itemscope itemtype="https://schema.org/SiteNavigationElement" role="menu" class="navbar-nav list-style-none flex-column"> <li itemprop="name" role="menuitem" class="py-4 py-md-2"> <a itemprop="url" data-aft="internal-link" data-aft-block="main-nav" target="_self" title="" id="" href="https://www.appsflyer.com/fr/solutions/marketing/"> <span class="d-block pb-2">Marketing</span> <span class="d-none d-md-block navbar-nav__item-text"> </span> </a> </li> <li itemprop="name" role="menuitem" class="py-4 py-md-2"> <a itemprop="url" data-aft="internal-link" data-aft-block="main-nav" target="_self" title="" id="" href="https://www.appsflyer.com/fr/solutions/product/"> <span class="d-block pb-2">Produits</span> <span class="d-none d-md-block navbar-nav__item-text"> </span> </a> </li> <li itemprop="name" role="menuitem" class="py-4 py-md-2"> <a itemprop="url" data-aft="internal-link" data-aft-block="main-nav" target="_self" title="" id="" href="https://www.appsflyer.com/fr/solutions/data-analytics/"> <span class="d-block pb-2">Data & Analytics</span> <span class="d-none d-md-block navbar-nav__item-text"> </span> </a> </li> <li itemprop="name" role="menuitem" class="py-4 py-md-2"> <a itemprop="url" data-aft="internal-link" data-aft-block="main-nav" target="_self" title="" id="" href="https://www.appsflyer.com/fr/solutions/research-and-development/"> <span class="d-block pb-2">R&D</span> <span class="d-none d-md-block navbar-nav__item-text"> </span> </a> </li> </ul> </div> <div class="mega-menu__col mega-menu__col--layout-2 col-sm flex-column pt-md-55 pb-md-40 order-0 order-md-1 "> <span class="navbar-nav__title d-none d-md-block pt-0 pb-3"> Objectifs </span> <ul itemscope itemtype="https://schema.org/SiteNavigationElement" role="menu" class="navbar-nav list-style-none flex-column"> <li itemprop="name" role="menuitem" class="py-4 py-md-2"> <a itemprop="url" data-aft="internal-link" data-aft-block="main-nav" target="_self" title="" id="" href="https://www.appsflyer.com/fr/solutions/regain-ios-visibility/"> <span class="d-block pb-2">Retrouvez la visibilité d’iOS</span> <span class="d-none d-md-block navbar-nav__item-text"> </span> </a> </li> <li itemprop="name" role="menuitem" class="py-4 py-md-2"> <a itemprop="url" data-aft="internal-link" data-aft-block="main-nav" target="_self" title="" id="" href="https://www.appsflyer.com/fr/solutions/kickstart-app-growth/"> <span class="d-block pb-2">Croissance de votre App : le coup d’envoi</span> <span class="d-none d-md-block navbar-nav__item-text"> </span> </a> </li> <li itemprop="name" role="menuitem" class="py-4 py-md-2"> <a itemprop="url" data-aft="internal-link" data-aft-block="main-nav" target="_self" title="" id="" href="https://www.appsflyer.com/fr/solutions/scale-ua-campaigns/"> <span class="d-block pb-2">Amplifiez les campagnes UA</span> <span class="d-none d-md-block navbar-nav__item-text"> </span> </a> </li> <li itemprop="name" role="menuitem" class="py-4 py-md-2"> <a itemprop="url" data-aft="internal-link" data-aft-block="main-nav" target="_self" title="" id="" href="https://www.appsflyer.com/fr/solutions/maximize-user-ltv/"> <span class="d-block pb-2">Maximisez la LTV des utilisateurs</span> <span class="d-none d-md-block navbar-nav__item-text"> </span> </a> </li> <li itemprop="name" role="menuitem" class="py-4 py-md-2"> <a itemprop="url" data-aft="internal-link" data-aft-block="main-nav" target="_self" title="" id="" href="https://www.appsflyer.com/fr/solutions/maximize-roas/"> <span class="d-block pb-2">Maximiser le ROAS</span> <span class="d-none d-md-block navbar-nav__item-text"> </span> </a> </li> </ul> </div> <div class="mega-menu__col mega-menu__col--layout-2 col-sm flex-column pt-md-55 pb-md-40 order-0 order-md-1 "> <span class="navbar-nav__title d-none d-md-block pt-0 pb-3"> Secteurs </span> <ul itemscope itemtype="https://schema.org/SiteNavigationElement" role="menu" class="navbar-nav list-style-none flex-column"> <li itemprop="name" role="menuitem" class="py-4 py-md-2"> <a itemprop="url" data-aft="internal-link" data-aft-block="main-nav" target="_self" title="" id="" href="https://www.appsflyer.com/fr/solutions/games/"> <span class="d-block pb-2">Gaming</span> <span class="d-none d-md-block navbar-nav__item-text"> </span> </a> </li> <li itemprop="name" role="menuitem" class="py-4 py-md-2"> <a itemprop="url" data-aft="internal-link" data-aft-block="main-nav" target="_self" title="" id="" href="https://www.appsflyer.com/fr/solutions/shopping/"> <span class="d-block pb-2">Shopping</span> <span class="d-none d-md-block navbar-nav__item-text"> </span> </a> </li> <li itemprop="name" role="menuitem" class="py-4 py-md-2"> <a itemprop="url" data-aft="internal-link" data-aft-block="main-nav" target="_self" title="" id="" href="https://www.appsflyer.com/fr/solutions/finance/"> <span class="d-block pb-2">Finance</span> <span class="d-none d-md-block navbar-nav__item-text"> </span> </a> </li> <li itemprop="name" role="menuitem" class="py-4 py-md-2"> <a itemprop="url" data-aft="internal-link" data-aft-block="main-nav" target="_self" title="" id="" href="https://www.appsflyer.com/fr/solutions/food-drink/"> <span class="d-block pb-2">Alimentation</span> <span class="d-none d-md-block navbar-nav__item-text"> </span> </a> </li> <li itemprop="name" role="menuitem" class="py-4 py-md-2"> <a itemprop="url" data-aft="internal-link" data-aft-block="main-nav" target="_self" title="" id="" href="https://www.appsflyer.com/fr/solutions/entertainment-music/"> <span class="d-block pb-2">Divertissement et musique</span> <span class="d-none d-md-block navbar-nav__item-text"> </span> </a> </li> <li itemprop="name" role="menuitem" class="py-4 py-md-2"> <a itemprop="url" data-aft="internal-link" data-aft-block="main-nav" target="_self" title="" id="" href="https://www.appsflyer.com/fr/solutions/health-fitness/"> <span class="d-block pb-2">Santé et fitness</span> <span class="d-none d-md-block navbar-nav__item-text"> </span> </a> </li> <li itemprop="name" role="menuitem" class="py-4 py-md-2"> <a itemprop="url" data-aft="internal-link" data-aft-block="main-nav" target="_self" title="" id="" href="https://www.appsflyer.com/fr/solutions/travel/"> <span class="d-block pb-2">Voyages</span> <span class="d-none d-md-block navbar-nav__item-text"> </span> </a> </li> </ul> </div> <div class="mega-menu__col mega-menu__col--layout-2 col-sm flex-column pt-md-55 pb-md-40 order-0 order-md-1 "> <span class="navbar-nav__title d-none d-md-block pt-0 pb-3"> Plateformes </span> <ul itemscope itemtype="https://schema.org/SiteNavigationElement" role="menu" class="navbar-nav list-style-none flex-column"> <li itemprop="name" role="menuitem" class="py-4 py-md-2"> <a itemprop="url" data-aft="internal-link" data-aft-block="main-nav" target="_self" title="" id="" href="https://www.appsflyer.com/fr/solutions/ios/"> <span class="d-block pb-2">iOS</span> <span class="d-none d-md-block navbar-nav__item-text"> </span> </a> </li> <li itemprop="name" role="menuitem" class="py-4 py-md-2"> <a itemprop="url" data-aft="internal-link" data-aft-block="main-nav" target="_self" title="" id="" href="https://www.appsflyer.com/fr/solutions/android/"> <span class="d-block pb-2">Android</span> <span class="d-none d-md-block navbar-nav__item-text"> </span> </a> </li> <li itemprop="name" role="menuitem" class="py-4 py-md-2"> <a itemprop="url" data-aft="internal-link" data-aft-block="main-nav" target="_self" title="" id="" href="https://www.appsflyer.com/fr/solutions/pc-console-measurement/"> <span class="d-block pb-2">PC & console</span> <span class="d-none d-md-block navbar-nav__item-text"> </span> </a> </li> <li itemprop="name" role="menuitem" class="py-4 py-md-2"> <a itemprop="url" data-aft="internal-link" data-aft-block="main-nav" target="_self" title="" id="" href="https://www.appsflyer.com/fr/solutions/ctv-ott/"> <span class="d-block pb-2">CTV & OTT</span> <span class="d-none d-md-block navbar-nav__item-text"> </span> </a> </li> <li itemprop="name" role="menuitem" class="py-4 py-md-2"> <a itemprop="url" data-aft="internal-link" data-aft-block="main-nav" target="_self" title="" id="" href="https://www.appsflyer.com/fr/solutions/web-measurement/"> <span class="d-block pb-2">Web</span> <span class="d-none d-md-block navbar-nav__item-text"> </span> </a> </li> <li itemprop="name" role="menuitem" class="py-4 py-md-2"> <a itemprop="url" data-aft="internal-link" data-aft-block="main-nav" target="_self" title="" id="" href="https://www.appsflyer.com/fr/solutions/mobile-measurement/"> <span class="d-block pb-2">Mobile</span> <span class="d-none d-md-block navbar-nav__item-text"> </span> </a> </li> <li itemprop="name" role="menuitem" class="py-4 py-md-2"> <a itemprop="url" data-aft="internal-link" data-aft-block="main-nav" target="_self" title="" id="" href="https://www.appsflyer.com/fr/solutions/web3/"> <span class="d-block pb-2">Web3</span> <span class="d-none d-md-block navbar-nav__item-text"> </span> </a> </li> </ul> </div> <div class="mega-menu__col mega-menu__col--layout-2 col-sm flex-column pt-md-55 pb-md-40 order-0 order-md-1 "> <span class="navbar-nav__title d-none d-md-block pt-0 pb-3"> Partenariats </span> <ul itemscope itemtype="https://schema.org/SiteNavigationElement" role="menu" class="navbar-nav list-style-none flex-column"> <li itemprop="name" role="menuitem" class="py-4 py-md-2"> <a itemprop="url" data-aft="internal-link" data-aft-block="main-nav" target="_self" title="" id="" href="https://www.appsflyer.com/fr/solutions/partners/"> <span class="d-block pb-2">Partenaires</span> <span class="d-none d-md-block navbar-nav__item-text"> </span> </a> </li> <li itemprop="name" role="menuitem" class="py-4 py-md-2"> <a itemprop="url" data-aft="internal-link" data-aft-block="main-nav" target="_self" title="" id="" href="https://www.appsflyer.com/fr/solutions/agencies/"> <span class="d-block pb-2">Agences</span> <span class="d-none d-md-block navbar-nav__item-text"> </span> </a> </li> </ul> </div> </div> </div> <div class="row mx-0 d-md-flex w-100 ml-md-0 theme-borders--sm theme-borders--top theme-borders--color-1"> <ul data-parent-id="solutions" class="mega-menu__col--main-links flex-column flex-md-row col align-items-md-center list-style-none d-flex order-1 order-sm-0 ml-md-0 px-0 pt-md-20 pb-25"> <li class="pr-sm-40"> <a class="btn-arrow d-inline-block" href="https://www.appsflyer.com/fr/customers/" data-aft="internal-link" data-aft-block="main-nav" id="" target="_self"> Customer stories </a> </li> <li class="pr-sm-40"> <a class="btn-arrow d-inline-block" href="https://www.appsflyer.com/fr/appsflyer-advantage/" data-aft="internal-link" data-aft-block="main-nav" id="" target="_self"> The AppsFlyer difference </a> </li> </ul> </div> </div> </nav> </li> <li itemprop="name" role="menuitem" class="menu-item menu-item-type-custom menu-item-object-custom nav-item mega-parent"> <a itemprop="url" title="Apprendre" class="nav-link" href="#">Apprendre </a> <nav class="mega-menu flex-column fixed-top pb-20 pb-md-0 px-20" data-mega-nav-id="resources"> <div class="container-fluid pl-40 pl-md-20 ml-md-auto pt-sm-20 pt-md-0 px-md-0 align-items-stretch d-md-block"> <div class="row mx-0"> <div class="mega-menu__col mega-menu__col--layout-1 mega-menu__col--main col-md-3 d-none d-md-flex flex-column px-0 pl-sm-0 pt-20 pt-sm-50 pb-0 pb-sm-40 pr-40"> <span class="h4 mb-3 d-none d-sm-block"> Ressources </span> <p>Tenez-vous informé des tendances du secteur, des dernières avancées, de nos contenus et de tout ce qui concerne AppsFlyer.</p> </div> <div class="mega-menu__cols mega-menu__cols--columns mega-menu__cols--layout-1 row w-100 flex-column flex-md-row justify-content-md-between pl-0 pt-30 pt-sm-0 col pl-md-70 pr-md-80"> <div class="mega-menu__col mega-menu__col--layout-1 col-sm flex-column pt-md-55 pb-md-40 order-0 order-md-1 pl-md-30"> <ul itemscope itemtype="https://schema.org/SiteNavigationElement" role="menu" class="navbar-nav list-style-none flex-column"> <li itemprop="name" role="menuitem" class="py-4 py-md-2"> <a itemprop="url" data-aft="internal-link" data-aft-block="main-nav" target="_self" title="" id="" href="https://www.appsflyer.com/fr/blog/"> <span class="d-block pb-2">Blog</span> <span class="d-none d-md-block navbar-nav__item-text"> </span> </a> </li> <li itemprop="name" role="menuitem" class="py-4 py-md-2"> <a itemprop="url" data-aft="internal-link" data-aft-block="main-nav" target="_self" title="" id="" href="https://www.appsflyer.com/fr/resources/"> <span class="d-block pb-2">Rapports et guides</span> <span class="d-none d-md-block navbar-nav__item-text"> </span> </a> </li> <li itemprop="name" role="menuitem" class="py-4 py-md-2"> <a itemprop="url" data-aft="internal-link" data-aft-block="main-nav" target="_blank" title="" id="" href="https://www.appsflyer.com/benchmarks/fr/"> <span class="d-block pb-2">Industry benchmarks<span class="d-inline d-sm-none tag-new">NEW!</span></span> <span class="d-none d-md-block navbar-nav__item-text"> </span> </a> </li> <li itemprop="name" role="menuitem" class="py-4 py-md-2"> <a itemprop="url" data-aft="internal-link" data-aft-block="main-nav" target="_self" title="" id="" href="https://www.appsflyer.com/fr/glossary/"> <span class="d-block pb-2">Glossaire</span> <span class="d-none d-md-block navbar-nav__item-text"> </span> </a> </li> <li itemprop="name" role="menuitem" class="py-4 py-md-2"> <a itemprop="url" data-aft="internal-link" data-aft-block="main-nav" target="_self" title="" id="" href="https://www.appsflyer.com/fr/events/"> <span class="d-block pb-2">Événements et aux webinaires</span> <span class="d-none d-md-block navbar-nav__item-text"> </span> </a> </li> </ul> </div> <div class="mega-menu__col mega-menu__col--layout-1 col-sm flex-column pt-md-55 pb-md-40 order-0 order-md-1 pl-md-30"> <ul itemscope itemtype="https://schema.org/SiteNavigationElement" role="menu" class="navbar-nav list-style-none flex-column"> <li itemprop="name" role="menuitem" class="py-4 py-md-2"> <a itemprop="url" data-aft="internal-link" data-aft-block="main-nav" target="_blank" title="" id="" href="https://support.appsflyer.com/hc/"> <span class="d-block pb-2">Centre d'aide</span> <span class="d-none d-md-block navbar-nav__item-text"> </span> </a> </li> <li itemprop="name" role="menuitem" class="py-4 py-md-2"> <a itemprop="url" data-aft="internal-link" data-aft-block="main-nav" target="_blank" title="" id="" href="https://dev.appsflyer.com/"> <span class="d-block pb-2">Developer Hub</span> <span class="d-none d-md-block navbar-nav__item-text"> </span> </a> </li> </ul> </div> </div> <div class="mega-menu__col mega-menu__col--featured theme-borders--md theme-borders--color-1 theme-borders--left col-md-3 d-md-flex flex-column pt-md-55 pl-0 pl-md-50 pr-0 pb-md-40 order-0 order-md-1 "> <div class="d-none d-sm-block"><strong class="navbar-nav__title pb-4 d-block">Nouveaux benchmarks du secteur</strong><a href="https://www.appsflyer.com/benchmarks/"><img src="https://www.appsflyer.com/wp-content/uploads/2022/07/img-benchmarks-navigation.png" /></a><div class="d-block"><a href="https://www.appsflyer.com/benchmarks/" class="btn btn-arrow d-inline-block">En savoir plus</a></div></div> </div> </div> </div> </nav> </li> <li itemprop="name" role="menuitem" class="menu-item menu-item-type-custom menu-item-object-custom nav-item mega-parent"> <a itemprop="url" title="Entreprise" class="nav-link" href="#">Entreprise </a> <nav class="mega-menu flex-column fixed-top pb-20 pb-md-0 px-20" data-mega-nav-id="about-us"> <div class="container-fluid pl-40 pl-md-20 ml-md-auto pt-sm-20 pt-md-0 px-md-0 align-items-stretch d-md-block"> <div class="row mx-0"> <div class="mega-menu__col mega-menu__col--layout-1 mega-menu__col--main col-md-3 d-none d-md-flex flex-column px-0 pl-sm-0 pt-20 pt-sm-50 pb-0 pb-sm-40 pr-40"> <span class="h4 mb-3 d-none d-sm-block"> Qui nous sommes </span> <p>Découvrez notre histoire, notre équipe, ce que nous défendons et les raisons de ce que nous faisons.</p> </div> <div class="mega-menu__cols mega-menu__cols--columns mega-menu__cols--layout-1 row w-100 flex-column flex-md-row justify-content-md-between pl-0 pt-30 pt-sm-0 col pl-md-70 pr-md-80"> <div class="mega-menu__col mega-menu__col--layout-1 col-sm flex-column pt-md-55 pb-md-40 order-0 order-md-1 pl-md-30"> <ul itemscope itemtype="https://schema.org/SiteNavigationElement" role="menu" class="navbar-nav list-style-none flex-column"> <li itemprop="name" role="menuitem" class="py-4 py-md-2"> <a itemprop="url" data-aft="internal-link" data-aft-block="main-nav" target="_self" title="" id="" href="https://www.appsflyer.com/fr/company/about/"> <span class="d-block pb-2">À propos de nous</span> <span class="d-none d-md-block navbar-nav__item-text"> </span> </a> </li> <li itemprop="name" role="menuitem" class="py-4 py-md-2"> <a itemprop="url" data-aft="internal-link" data-aft-block="main-nav" target="_self" title="" id="" href="https://www.appsflyer.com/fr/blog/ceo/"> <span class="d-block pb-2">Blog du CEO</span> <span class="d-none d-md-block navbar-nav__item-text"> </span> </a> </li> </ul> </div> <div class="mega-menu__col mega-menu__col--layout-1 col-sm flex-column pt-md-55 pb-md-40 order-0 order-md-1 pl-md-30"> <ul itemscope itemtype="https://schema.org/SiteNavigationElement" role="menu" class="navbar-nav list-style-none flex-column"> <li itemprop="name" role="menuitem" class="py-4 py-md-2"> <a itemprop="url" data-aft="internal-link" data-aft-block="main-nav" target="_blank" title="" id="" href="https://careers.appsflyer.com/"> <span class="d-block pb-2">Careers</span> <span class="d-none d-md-block navbar-nav__item-text"> </span> </a> </li> <li itemprop="name" role="menuitem" class="py-4 py-md-2"> <a itemprop="url" data-aft="internal-link" data-aft-block="main-nav" target="_self" title="" id="" href="https://www.appsflyer.com/fr/company/social-impact/"> <span class="d-block pb-2">Impact social</span> <span class="d-none d-md-block navbar-nav__item-text"> </span> </a> </li> <li itemprop="name" role="menuitem" class="py-4 py-md-2"> <a itemprop="url" 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data-toggle="on" data-target="nav-holder main-nav" aria-controls="main-nav" aria-expanded="false" aria-label="Toggle navigation"> <span></span> <span></span> <span></span> </button> </div> </nav> <main class="main"> <section class="wp-block-appsflyer-block-product-hero-banner solution-product-hero-banner solution-product-hero-banner--product section-bg section-bg--product-hero section-bg--blue-1 text-light pt-100 pt-md-140 pt-lg-130 pb-20 pt-lg-180 pb-90 pb-sm-100 pb-md-180 mb-md-50"><div class="container"><div class="row align-items-md-start justify-content-md-between"><figure class="col-md-6 pl-lg-30 order-2 "><img fetchpriority="high" decoding="async" class="bgImage" src="https://www.appsflyer.com/wp-content/uploads/2023/03/ROI360_header-image.png" alt="" width="908" height="741" title="ROI360_header-image"/></figure><header class="col-md-6 col-xl-5 pr-md-0 pt-4 pt-sm-40 pt-md-0 pb-50 pb-md-2 order-1 text-center text-md-left"><span class="d-block mb-25 mb-md-4 text-uppercase text-light">La mesure du ROI</span><h1 class="mb-20 mb-sm-0 text-light">Mesurer votre véritable ROI n’a jamais été aussi important</h1><p class="has-mlarge-font-size text-light">Générez des profits en mesurant votre résultat net de manière fiable, grâce à une vue d’ensemble des coûts de campagne et des revenus attribués.</p><div class="hero-banner__buttons d-flex flex-column flex-sm-row align-items-center justify-content-center justify-content-md-start pt-20 text-light"><a href="https://www.appsflyer.com/fr/start/" data-aft="book-demo" data-aft-block="hero-banner" rel="noopener" role="button" class="hero-banner__button btn btn-lg btn-primary btn-primary--white btn-lg ">Inscription gratuite</a><a href="https://www.appsflyer.com/fr/start/demo/" data-aft="sign-up-free" data-aft-block="hero-banner" rel="noopener" role="button" class="hero-banner__button mt-20 mt-sm-0 ml-sm-40 btn btn-lg btn-text btn-arrow text-light btn-arrow--white ">Contacter nos représentants</a></div></header></div></div> <p></p> </section> <section class="wp-block-appsflyer-block-section section-block section-block--width-default"><div class="container"><div class="row flex-column flex-nowrap"> <h2 class="wp-block-heading has-text-align-center" id="h-allouez-vos-budgets-au-bon-endroit-de-la-bonne-maniere-et-en-toute-confiance">Allouez vos budgets au bon endroit, de la bonne manière, et en toute confiance.</h2> </div></div></section> <section class="wp-block-appsflyer-block-text-image-columns text-image-columns py-40 py-lg-0"><div class="container"><div class="row align-items-sm-center justify-content-sm-between"><figure class="col-md-6 text-center order-md-2 text-right order-1 text-image-columns__image"><img decoding="async" loading="lazy" title="ROI-measurement_01" alt="" width="715" height="665" class="text-image-columns__layer" src="https://www.appsflyer.com/wp-content/uploads/2023/03/ROI-measurement_01-4.png"/></figure><article class="col-md-5 pt-20 pt-sm-20 order-md-1 text-center text-md-left order-2"><header class="text-image-columns__header"><h2>Utilisez des données fiables</h2></header><div class="text-image-columns__text pt-20"><p>Analyse des coûts, attribution, revenus…le monde de la data n’a jamais été aussi fragmenté, complexe et coûteux en termes de temps. Face à cette nouvelle réalité, nous renforçons la mesure des données de coûts en prenant en compte l’ensemble des réseaux publicitaires, puis en les connectant à toutes les sources de revenus. Résultat : une vue exhaustive, précise et exploitable de votre véritable ROI.</p></div></article></div></div></section> <section class="wp-block-appsflyer-block-text-image-columns text-image-columns text-image-columns--reverse py-40 py-lg-0"><div class="container"><div class="row align-items-sm-center justify-content-sm-between"><figure class="col-md-6 text-center order-md-1 text-left order-1 text-image-columns__image"><img decoding="async" loading="lazy" title="ROI-measurement_02" alt="" width="715" height="665" class="text-image-columns__layer" src="https://www.appsflyer.com/wp-content/uploads/2023/03/ROI-measurement_02-3.png"/></figure><article class="col-md-5 pt-20 order-md-1 text-center text-md-left order-2"><header class="text-image-columns__header"><h2>Sélectionnez les informations sur lesquelles vous avez une réelle marge de manœuvre</h2></header><div class="text-image-columns__text pt-20"><p>Le traitement d’une grande quantité de données est une tâche qui peut être accablante. Notre système de mesure du ROI fournit des données renforcées du ROAS net, et des éclairages en temps réel. La mesure du parcours des abonnés est visible dans des rapports bruts, agrégés, qui vous aideront à prendre rapidement des décisions en toute connaissance de cause.</p></div></article></div></div></section> <section class="wp-block-appsflyer-block-text-image-columns text-image-columns py-40 py-lg-0"><div class="container"><div class="row align-items-sm-center justify-content-sm-between"><figure class="col-md-6 text-center order-md-2 text-right order-1 text-image-columns__image"><img decoding="async" loading="lazy" title="ROI-measurement_03-1" alt="" width="686" height="665" class="text-image-columns__layer" src="https://www.appsflyer.com/wp-content/uploads/2023/03/ROI-measurement_03-1-1.png"/></figure><article class="col-md-5 pt-20 pt-sm-20 order-md-1 text-center text-md-left order-2"><header class="text-image-columns__header"><h2>L’ensemble de vos revenus en un seul et même endroit</h2></header><div class="text-image-columns__text pt-20"><p>Quelque soit vos types de revenus (publicités in-app, achats in-app, abonnements, modèles commerciaux hybrides), nos analyses intègrent les données les plus récentes, et offrent le panorama de vos revenus le plus exhaustif possible.</p></div></article></div></div></section> <div style="height:60px" aria-hidden="true" class="wp-block-spacer"></div> <section class="wp-block-appsflyer-block-success-stories-slider success-stories-slider py-60"><div class="container"><div class="row no-gutters success-stories-slider__slider flex-column"><header class="col-12 pb-60 text-center"><h2>Ne nous croyez pas sur parole…</h2></header><div class="success-stories-slider__preloader slider-preloader text-dark d-flex justify-content-center w-100 py-20 px-40"><div class="spinner-border" role="status"><span class="sr-only">Loading…</span></div></div><div class="col-md-10 px-0 offset-md-1 m-auto slider border-radius border-radius--type-3" id="success-stories-slider-Tdbtn" data-slides-to-show="1" data-slides-to-show-md="1" data-center-mode="false" data-arrows="true" data-dots="false" data-fade="true" data-equal-height="true" data-infinite="true"><article class="success-stories-slider__item slider-item"><div class="success-stories-slider__item-holder slider-item__holder row no-gutters flex-column flex-md-row"><figure class="success-stories-slider__item-image col-12 col-md-5 pr-md-40 position-relative overflow-hidden d-flex justify-content-center"><img decoding="async" src="https://www.appsflyer.com/wp-content/uploads/1970/01/tata-cliq-customer-story-og.jpg" class="bg-image" alt="Tata CLiQ AppsFlyer Customer OG" title="Tata CLiQ AppsFlyer Customer OG - Success Stories" width="1200" height="630"/></figure><div class="success-stories-slider__item-body col-12 col-md-7 pl-md-2 d-flex flex-column justify-content-start"><div class="d-flex flex-column align-items-center align-items-md-start pl-3 pr-3 py-40 pl-md-0 pr-md-60 py-md-40"><div class="success-stories-slider__bullets d-flex align-items-start"><div class="success-stories-slider__bullet position-relative d-flex flex-column justify-content-start px-3 px-md-0 mx-2 mx-sm-20 ml-md-60 text-center"><div class="h2 m-0 p-0">300%</div><span class="text-secondary">d’augmentation des conversions</span></div><div class="success-stories-slider__bullet position-relative d-flex flex-column justify-content-start px-3 px-md-0 mx-2 mx-sm-20 text-center"><div class="h2 m-0 p-0">400%</div><span class="text-secondary">d’augmentation de l’ARPU</span></div></div><div class="success-stories-slider__item-text pt-30 pl-md-60 pb-25 text-secondary text-center text-md-left">« AppsFlyer a toujours été un outil à fort impact qui a créé les conditions de notre croissance exponentielle.<br>La fonctionnalité Xpend d’AppsFlyer a joué un rôle déterminant dans notre succès – la fonctionnalité d’agrégation des coûts, ainsi que l’attribution, génèrent une valeur commerciale considérable.<br>La possibilité de mesurer chacun des KPIs liés aux coûts en un seul endroit, tels que le CPI et le ROI, permet d’économiser beaucoup temps et aide à nous concentrer sur notre croissance ».</div><footer class="pl-md-60"><a class="btn-arrow" data-aft="internal-link" data-aft-block="success-stories-slider" href="https://www.appsflyer.com/customers/tata-cliq/">En savoir plus</a></footer></div></div></div></article><article class="success-stories-slider__item slider-item"><div class="success-stories-slider__item-holder slider-item__holder row no-gutters flex-column flex-md-row"><figure class="success-stories-slider__item-image col-12 col-md-5 pr-md-40 position-relative overflow-hidden d-flex justify-content-center"><img decoding="async" src="https://www.appsflyer.com/wp-content/uploads/2021/12/7421_OG_image_1200x630-1-1.png" class="bg-image" alt="Playa Games customer success story - OG" title="Playa Games customer success story - OG" width="1200" height="630"/></figure><div class="success-stories-slider__item-body col-12 col-md-7 pl-md-2 d-flex flex-column justify-content-start"><div class="d-flex flex-column align-items-center align-items-md-start pl-3 pr-3 py-40 pl-md-0 pr-md-60 py-md-40"><div class="success-stories-slider__bullets d-flex align-items-start"><div class="success-stories-slider__bullet position-relative d-flex flex-column justify-content-start px-3 px-md-0 mx-2 mx-sm-20 ml-md-60 text-center"><div class="h2 m-0 p-0">10%</div><span class="text-secondary">de croissance ROAS en 12 mois</span></div></div><div class="success-stories-slider__item-text pt-30 pl-md-60 pb-25 text-secondary text-center text-md-left">« Xpend était vraiment simple à mettre en place et nous avons pu accéder instantanément à vue claire et solide du ROAS pour tous nos réseaux publicitaires.<br>Avoir la possibilité de mesurer les achats in-game et les revenus publicitaires en temps réel au niveau en ad-level a fait une grande différence.<br>Désormais, nous savons aussi exactement quel type de créatives attire les joueurs qui préfèrent les publicités in-games ».</div><footer class="pl-md-60"><a class="btn-arrow" data-aft="internal-link" data-aft-block="success-stories-slider" href="https://www.appsflyer.com/customers/playa-games/">En savoir plus</a></footer></div></div></div></article><article class="success-stories-slider__item slider-item"><div class="success-stories-slider__item-holder slider-item__holder row no-gutters flex-column flex-md-row"><figure class="success-stories-slider__item-image col-12 col-md-5 pr-md-40 position-relative overflow-hidden d-flex justify-content-center"><img decoding="async" src="https://www.appsflyer.com/wp-content/uploads/2022/01/VGAMES-success-story-og-1.png" class="bg-image" alt="Vgames - customer success stories OG" title="VGAMES-success-story-og (1)" width="1200" height="630"/></figure><div class="success-stories-slider__item-body col-12 col-md-7 pl-md-2 d-flex flex-column justify-content-start"><div class="d-flex flex-column align-items-center align-items-md-start pl-3 pr-3 py-40 pl-md-0 pr-md-60 py-md-40"><div class="success-stories-slider__bullets d-flex align-items-start"><div class="success-stories-slider__bullet position-relative d-flex flex-column justify-content-start px-3 px-md-0 mx-2 mx-sm-20 ml-md-60 text-center"><div class="h2 m-0 p-0">40%</div><span class="text-secondary">d’augmentation du chiffre d’affaires</span></div></div><div class="success-stories-slider__item-text pt-30 pl-md-60 pb-25 text-secondary text-center text-md-left"><br>« Nous avons compris la valeur réelle du marketing grâce au service enthousiaste et au support client de l’équipe AppsFlyer. La récolte détaillée de données opérée par AppsFlyer s’est avérée essentielle à la croissance de nos revenus. Grâce aux points de vue macros fournis et présentés, nous avons pu réaliser notre objectif, à avoir faire de l’industrie vietnamienne du gaming un acteur à part entière sur le marché mondial</div><footer class="pl-md-60"><a class="btn-arrow" data-aft="internal-link" data-aft-block="success-stories-slider" href="https://www.appsflyer.com/customers/vgames/">En savoir plus</a></footer></div></div></div></article></div></div></div></section> <section class="wp-block-appsflyer-block-section section-block section-block--width-default"><div class="container"><div class="row flex-column flex-nowrap"> <h2 class="wp-block-heading has-text-align-center" id="h-mesure-roi-nos-services">Mesure ROI : nos services</h2> <p class="has-text-align-center has-mlarge-font-size">Des données ROAS fiables, ce sont de meilleures décisions marketing et des ROI positifs au terme de vos campagnes. Découvrez comment vos dépenses publicitaires et vos revenus sont mesurés.</p> </div></div></section> <section class="wp-block-appsflyer-block-text-items-grid text-items-grid null pt-30 pb-60 pt-md-60 pb-md-60"><div class="container undefined"><div class="row justify-content-center text-center "><article class="text-items-grid__ite col-lg-4 col-sm-6 col-xs-12 py-3 py-sm-20"><div class="text-items-grid__item--holder d-flex flex-column"><figure><img decoding="async" src="https://www.appsflyer.com/wp-content/uploads//2020/08/cost-etl-cost-aggregation-icon.svg" width="105" height="105" alt="Cost ETL - Cost Aggregation Icon" title="Les coûts ETL : "/></figure><header class="pt-0 pb-3"><h4>ROI par ETL</h4></header><div class="text-items-grid__text px-30"><p>Accédez à toutes les données sur les coûts et les revenus dans un processus ETL puissant, simplifié, et planifié selon vos préférences, quatre fois par jour.</p></div></div></article><article class="text-items-grid__ite col-lg-4 col-sm-6 col-xs-12 py-3 py-sm-20"><div class="text-items-grid__item--holder d-flex flex-column"><figure><img decoding="async" src="https://www.appsflyer.com/wp-content/uploads/2023/03/Net-ROAS.svg" width="100" height="101" alt="" title="ROAS net :"/></figure><header class="pt-0 pb-3"><h4>ROAS net </h4></header><div class="text-items-grid__text px-30"><p>Obtenez une visualisation fidèle de vos revenus provenant des achats in-app et des abonnements après déduction des taxes et des commissions</p></div></div></article><article class="text-items-grid__ite col-lg-4 col-sm-6 col-xs-12 py-3 py-sm-20"><div class="text-items-grid__item--holder d-flex flex-column"><figure><img decoding="async" src="https://www.appsflyer.com/wp-content/uploads/2023/03/In-app-purchase-measurement.svg" width="100" height="101" alt="" title="Mesure des achats in-app"/></figure><header class="pt-0 pb-3"><h4>Mesure des achats in-app</h4></header><div class="text-items-grid__text px-30"><p>Profitez de données de revenus IAP propres, dé-dupliquées et validées par les reçus. Évitez les transactions frauduleuses ou incomplètes (inscriptions inclues)</strong> <strong></p></div></div></article><article class="text-items-grid__ite col-lg-4 col-sm-6 col-xs-12 py-3 py-sm-20"><div class="text-items-grid__item--holder d-flex flex-column"><figure><img decoding="async" src="https://www.appsflyer.com/wp-content/uploads/2023/03/Subscription-measurement.svg" width="100" height="101" alt="" title="Mesure des inscriptions "/></figure><header class="pt-0 pb-3"><h4>Mesure des inscriptions </h4></header><div class="text-items-grid__text px-30"><p>Reconnectez les points entre eux et comprenez correctement les parcours de vos inscrits, à chaque étape de leur « cycle de vie ».</p></div></div></article><article class="text-items-grid__ite col-lg-4 col-sm-6 col-xs-12 py-3 py-sm-20"><div class="text-items-grid__item--holder d-flex flex-column"><figure><img decoding="async" src="https://www.appsflyer.com/wp-content/uploads/2023/03/Ad-revenue-measurement.svg" width="100" height="101" alt="" title="Mesure des revenus publicitaires"/></figure><header class="pt-0 pb-3"><h4>Mesure des revenus publicitaires</h4></header><div class="text-items-grid__text px-30"><p>Assurez-vous que les données de revenus publicitaires sont exactes et complètes dès le premier jour (jour 0), en intégrant au mieux tous les éléments : SDK pour la mise à jour des données, et S2S pour davantage de précisions.</p></div></div></article><article class="text-items-grid__ite col-lg-4 col-sm-6 col-xs-12 py-3 py-sm-20"><div class="text-items-grid__item--holder d-flex flex-column"><figure><img decoding="async" src="https://www.appsflyer.com/wp-content/uploads/2023/03/Cost-aggregation.svg" width="100" height="101" alt="" title="Agrégation des coûts"/></figure><header class="pt-0 pb-3"><h4>Agrégation des coûts</h4></header><div class="text-items-grid__text px-30"><p>Obtenez une vue complète de vos dépenses publicitaires depuis toutes vos sources – jusque 90 sources potentielles. Au lieu de perdre du temps avec des données de coûts fragmentées, utilisez des informations exhaustives pour comprendre et optimiser votre budget</p></div></div></article></div></div></section> <section class="wp-block-appsflyer-block-section section-block section-block--width-default section-bg section-bg--no-shape section-bg--blue-light-2 section-bg--block-section-1"><div class="container"><div class="row flex-column flex-nowrap"> <h2 class="wp-block-heading has-text-align-center" id="h-prendre-des-decisions-plus-intelligentes-grace-a-une-vue-d-ensemble-des-depenses-publicitaires">Prendre des décisions plus intelligentes grâce à une vue d’ensemble des dépenses publicitaires </h2> <p class="has-text-align-center has-mlarge-font-size">ROI 360 offre une couverture complète et couvre 100% de vos dépenses marketing et de vos revenus.</p> <div class="wp-block-image show-mobile-only"> <figure class="aligncenter size-large"><img decoding="async" width="402" height="372" src="https://www.appsflyer.com/wp-content/uploads/2020/08/integrations-cost-aggregation-mobile.svg" alt="Agrégation des coûts par AppsFlyer : Données complètes sur les dépenses publicitaires" class="wp-image-20748"/></figure></div> <div class="wp-block-image hide-mobile"> <figure class="aligncenter size-large"><img decoding="async" width="1223" height="687" src="https://www.appsflyer.com/wp-content/uploads//2020/08/xpend-cost-aggregation-integrations.svg" alt="Mesure du ROI : prendre des décisions plus intelligentes grâce à vue d’ensemble des dépenses publicitaires" class="wp-image-1689"/></figure></div></div></div></section> <div style="height:100px" aria-hidden="true" class="wp-block-spacer"></div> <section class="wp-block-appsflyer-subscribe-to-download marketo-form block-subscribe-to-download block-subscribe-to-download--lightColumns 1"> <div class="row no-gutters flex-column"> <div class="col w-100 col-md-10 text-center m-auto"> <div class="marketo-form__form-holder form__form-holder"> <div class="block-subscribe-to-download__wrapper d-flex align-items-center flex-column"> <span class="block-subscribe-to-download__icon-top"> <img decoding="async" src="https://www.appsflyer.com/wp-content/themes/AF2020/assets/images/img-subscribe-to-download-top.svg" alt="" loading="lazy"/> </span> <span class="block-subscribe-to-download__title h2 signup-form__header--col-main h3 mx-auto"> À la recherche d’un MMP ? Obtenez maintenant et gratuitement une checklist d’évaluation. </span> <div class="block-subscribe-to-download__form--wrap w-100"> <form class="block-subscribe-to-download__form marketo-form__form mktoForm" id="mktoForm_3416" data-client-id="108-AVT-732" data-form-id="3416" data-form-cta="Téléchargez le MMP" data-current-url="https://www.appsflyer.com/fr/products/roi-measurement/" data-item-name="CO: Downloadable Templates MMP Assessment 08-2022" data-form-type="content-form" data-action="message" data-block-freemails="1" data-redirect-url="" data-thank-you-title="Merci !" data-thank-you-text="" data-after-button="true" data-download-url="https://www.appsflyer.com/gatedpdfs/MMP_assessment_checklist_FR.pdf" data-button-aft="mmp_assessment_template" data-button-aft-block="subscribe-to-download" > <div class="form-preloader" role="status"> <span class="form-preloader__field mx-3 mb-20"></span> <span class="form-preloader__field mx-3 mb-20"></span> </div> </form> </div> <div class="block-subscribe-to-download__thank-you form-confirmation d-none mx-auto flex-column justify-content-center text-center"> <header class="form-confirmation__header form-confirmation--element pt-30 pb-4 "> <span class="h2 ">Merci !</span> </header> </div> </div> </div> </div> <script> jQuery('form').attr('data-current-url', document.location.hostname + document.location.pathname); </script> </div> </section> <div style="height:50px" aria-hidden="true" class="wp-block-spacer show-mobile-only"></div> <section class="wp-block-appsflyer-block-section-faq section-faq pb-60 pb-md-120 pt-60 pt-md-150 pt-lg-160 mt-sm-60 mt-md-0"><div class="container"><div class="row col-lg-8 px-0 px-sm-20 m-auto flex-column py-20"><header class="d-flex pb-40 pb-md-80 pb-lg-80 justify-content-center text-center"><h2 tag="h2">FAQ</h2></header><article class="section-faq__item" id="btn_YYcDeP"><header><h3 class="py-25 pr-30 mb-0" tag="h3" data-aft="question-toggle" data-aft-block="faq">Quel est le niveau de granularité disponible ?</h3></header><div class="section-faq__text pr-30 pr-sm-0"><p tag="p">ROI 360 intègre des données provenant de sources multiples, au niveau le plus granulaire possible, incluant les impressions de revenus publicitaires, du site ID du site, etc.</p></div></article><article class="section-faq__item" id="btn_ZxQKyo"><header><h3 class="py-25 pr-30 mb-0" tag="h3" data-aft="question-toggle" data-aft-block="faq">Comment puis-je exporter mes données de coûts ?</h3></header><div class="section-faq__text pr-30 pr-sm-0"><p tag="p">Le ROI par ETL est le meilleur moyen d’exporter vos données de coûts. Vous obtiendrez une exportation complète vers un compartiment S3 qui inclut toutes vos données de coûts et de revenus, à tous les niveaux de granularité.</p></div></article><article class="section-faq__item" id="btn_aEW7bU"><header><h3 class="py-25 pr-30 mb-0" tag="h3" data-aft="question-toggle" data-aft-block="faq">Travaillez-vous avec l’ensemble des principaux partenaires?</h3></header><div class="section-faq__text pr-30 pr-sm-0"><p tag="p">Oui, nous travaillons avec plus de 100 partenaires locaux et mondiaux pour une couverture complète des données ROAS.</p></div></article></div></div></section> <section class="buttons-items-grid pt-30 pb-60 pb-md-80 section-bg section-bg--blue-light-2 section-bg--buttons-items-grid"> <div class="container "> <header class="pt-50 pb-20 pt-sm-50 pb-sm-50 text-center"> <h2>Découvrez d’autres produits AppsFlyer</h2> </header> <div class="row"> <a href="https://www.appsflyer.com/products/measurement/" target="" class="buttons-items-grid__button d-flex align-items-center col-sm-6 col-md-4 px-20 py-3 py-sm-4" id="tag-measurement-suite-1" data-aft="internal-link" data-aft-block="buttons-items-grid"> <div class="buttons-items-grid__holder buttons-items-grid__holder-- w-100 d-flex align-items-center pl-20 pr-40 py-30"> <figure class="mr-3 d-block "> <img decoding="async" src="https://www.appsflyer.com/wp-content/uploads/2020/08/ico-attribution.svg" width="39" height="30" alt="" title="ico-attribution" /> </figure> <span class="text-secondary pl-2"> Measurement suite </span> </div> </a> <a href="https://www.appsflyer.com/products/marketing-analytics/" target="" class="buttons-items-grid__button d-flex align-items-center col-sm-6 col-md-4 px-20 py-3 py-sm-4" id="tag-marketing-analytics-1" data-aft="internal-link" data-aft-block="buttons-items-grid"> <div class="buttons-items-grid__holder buttons-items-grid__holder-- w-100 d-flex align-items-center pl-20 pr-40 py-30"> <figure class="mr-3 d-block "> <img decoding="async" src="https://www.appsflyer.com/wp-content/uploads/2020/08/ico-marketing-analytics.svg" width="80" height="81" alt="" title="ico-marketing-analytics" /> </figure> <span class="text-secondary pl-2"> Marketing analytics </span> </div> </a> <a href="https://www.appsflyer.com/products/incrementality/" target="" class="buttons-items-grid__button d-flex align-items-center col-sm-6 col-md-4 px-20 py-3 py-sm-4" id="tag-incrementality-1" data-aft="internal-link" data-aft-block="buttons-items-grid"> <div class="buttons-items-grid__holder buttons-items-grid__holder-- w-100 d-flex align-items-center pl-20 pr-40 py-30"> <figure class="mr-3 d-block "> <img decoding="async" src="https://www.appsflyer.com/wp-content/uploads/2021/02/ico-incrementality.svg" width="80" height="81" alt="" title="ico-incrementality" /> </figure> <span class="text-secondary pl-2"> Incrementality </span> </div> </a> <a href="https://www.appsflyer.com/products/customer-experience-deep-linking/" target="" class="buttons-items-grid__button d-flex align-items-center col-sm-6 col-md-4 px-20 py-3 py-sm-4" id="tag-cx-and-deep-linking-1" data-aft="internal-link" data-aft-block="buttons-items-grid"> <div class="buttons-items-grid__holder buttons-items-grid__holder-- w-100 d-flex align-items-center pl-20 pr-40 py-30"> <figure class="mr-3 d-block "> <img decoding="async" src="https://www.appsflyer.com/wp-content/uploads/2020/08/ico-deep-linking.svg" width="41" height="30" alt="" title="ico-deep-linking" /> </figure> <span class="text-secondary pl-2"> CX and deep linking </span> </div> </a> <a href="https://www.appsflyer.com/products/audiences/" target="" class="buttons-items-grid__button d-flex align-items-center col-sm-6 col-md-4 px-20 py-3 py-sm-4" id="tag-audience-segmentation-1" data-aft="internal-link" data-aft-block="buttons-items-grid"> <div class="buttons-items-grid__holder buttons-items-grid__holder-- w-100 d-flex align-items-center pl-20 pr-40 py-30"> <figure class="mr-3 d-block "> <img decoding="async" src="https://www.appsflyer.com/wp-content/uploads/2020/08/ico-audiences.svg" width="34" height="36" alt="" title="ico-audiences" /> </figure> <span class="text-secondary pl-2"> Audience segmentation </span> </div> </a> <a href="https://www.appsflyer.com/products/fraud-protection/" target="" class="buttons-items-grid__button d-flex align-items-center col-sm-6 col-md-4 px-20 py-3 py-sm-4" id="tag-fraud-protection-1" data-aft="internal-link" data-aft-block="buttons-items-grid"> <div class="buttons-items-grid__holder buttons-items-grid__holder-- w-100 d-flex align-items-center pl-20 pr-40 py-30"> <figure class="mr-3 d-block "> <img decoding="async" src="https://www.appsflyer.com/wp-content/uploads/2020/08/ico-fraud-protection.svg" width="37" height="37" alt="" title="ico-fraud-protection" /> </figure> <span class="text-secondary pl-2"> Fraud protection </span> </div> </a> </div> </div> </section> <section class="cta-banner cta-banner--type-1 text-light pt-70 pt-sm-0 d-flex"> <div class="container"> <div class="row flex-column flex-md-row position-relative mx-auto section-bg section-bg--no-shape section-bg--blue-dark-1 border-radius border-radius--type-2 py-40 overflow-hidden"> <img decoding="async" class="cta-banner__bg bg-image position-absolute" src="https://www.appsflyer.com/wp-content/themes/AF2020/assets/images/img-cta-banner-bg.webp" alt="Background"> <div class="cta-banner__content col-12 col-md-7 mx-auto d-flex flex-column justify-content-md-center align-items-md-center text-center"> <header> <span class="text-light h1"> De meilleures données, pour des décisions marketing plus intelligentes </span> </header> <footer class="cta-banner__buttons d-flex flex-column flex-sm-row align-items-center justify-content-center justify-content-md-start pt-20 pb-md-20"> <a href="https://www.appsflyer.com/fr/start/" class="btn btn-primary btn-primary--white" target="_self" id="btn_H7jQdc" data-aft="book-demo" data-aft-block="cta-banner">Inscription 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