CINXE.COM

Social Media Monitoring Tools and Social Listening Software

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srcSet="/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Fta4ffdi8h2om%2F2pwOS9H8KsznTePcrCyGQy%2Fd46a335cf909837fd42be84c06b5412a%2Fspringpaid-web3-hero-557x434_copy-3x.png&amp;w=1920&amp;q=75 1x, /_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Fta4ffdi8h2om%2F2pwOS9H8KsznTePcrCyGQy%2Fd46a335cf909837fd42be84c06b5412a%2Fspringpaid-web3-hero-557x434_copy-3x.png&amp;w=3840&amp;q=75 2x" src="/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Fta4ffdi8h2om%2F2pwOS9H8KsznTePcrCyGQy%2Fd46a335cf909837fd42be84c06b5412a%2Fspringpaid-web3-hero-557x434_copy-3x.png&amp;w=3840&amp;q=75"/></span></div></div><div class="sc-aa86c526-2 gmzuSv"><div class="sc-330b99b2-0 ezoBkC"><div class="sc-330b99b2-1 lmnlBP"><div class="sc-d0da441b-0 kTddcc"><h1 class="sc-9827fdd0-0 gTIfUQ sc-f7542856-3 dvWliN"><span>The world’s <span class="shortcode">best social listening tool:</span> now in the Hootsuite dashboard</span></h1><div class="sc-f7542856-4 hTTrpq"><p>Boost engagement, create more impactful 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Now available in every single Hootsuite plan.</p></div><div class="sc-f7542856-5 hOeKKB"><span data-button-type="primary" class="sc-84c8dcdb-1 fcZlZj"><a class="sc-84c8dcdb-2 sc-84c8dcdb-3 jWPGCS cOaxGh" data-contentful-entry-id="2726INnvZS641dMmHzTYxH" data-contentful-field-id="contentfulName" data-contentful-locale="en-US" data-contentful-id="2726INnvZS641dMmHzTYxH" data-ga-track-id="listening_platform_trial" href="/select-plan">Start your free 30-day trial</a></span><span data-button-type="outline" class="sc-84c8dcdb-1 fcZlZj"><button to="" data-contentful-entry-id="74MId47ehi3U6oXWHwVoqi" data-contentful-field-id="contentfulName" data-contentful-locale="en-US" data-contentful-id="74MId47ehi3U6oXWHwVoqi" data-target="#:Rbgidm:" data-ga-track-id="listening_platform_demo" class="sc-84c8dcdb-2 kPbhHD">Request a demo</button></span></div></div></div></div></div></div></div><div data-contentful-id="6Kt9ylQNVcekIHoCFk4RU2" class="sc-fec034cc-0 fQzvFv"></div><div class="sc-dc9e2d87-2"><div data-contentful-entry-id="6aglnANa7g13bxtiZNDrY5" data-contentful-field-id="contentfulName" data-contentful-locale="en-US" data-contentful-id="6aglnANa7g13bxtiZNDrY5" class="sc-aa86c526-0 fWxENJ"><div class="sc-aa86c526-1 gcuDPr grid"><div class="sc-aa86c526-2 gmzuSv"><div class="sc-d0da441b-0 kTddcc"><div data-contentful-id="5rsZHlSmklJQCIvjodNL6N" class="sc-330b99b2-0 ezoBkC"><div class="sc-330b99b2-1 coBtKU"><h2 class="sc-9827fdd0-1 kIivKZ"><span>Every Hootsuite plan now includes Listening Basics</span></h2><p>That means even small and single-person teams can enhance their strategy by making more informed decisions with the help of social media monitoring.</p></div></div></div></div></div></div></div><div data-contentful-id="2wDTGECKfJGvn60z82wdml" class="sc-aa86c526-0 eJllJS"><div class="sc-aa86c526-1 fUamNq grid"><div class="sc-aa86c526-2 gmzuSv"><div class="sc-d0da441b-0 kTddcc sc-52018cdd-0 eKlGkj"><div class="sc-330b99b2-0 ezoBkC sc-52018cdd-1 kNcNup"><div class="sc-330b99b2-1 coBtKU"><span class="sc-8529601e-0 evLpjd"><img alt="" data-contentful-id="7C7saoz2ZNgZ25QbqJpQH" data-contentful-entry-id="7C7saoz2ZNgZ25QbqJpQH" data-contentful-field-id="contentfulName" data-contentful-locale="en-US" fetchpriority="auto" loading="lazy" width="75" height="75" decoding="async" data-nimg="1" class="sc-9b0cb212-0 lmCFRr" style="color:transparent" srcSet="/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Fta4ffdi8h2om%2F6pdcWGpdeeIhTYRCBTOhEQ%2F284c448f0e2ef1bb57a39f118c24ce6d%2FIcon-BlueSilkAI.png&amp;w=96&amp;q=75 1x, /_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Fta4ffdi8h2om%2F6pdcWGpdeeIhTYRCBTOhEQ%2F284c448f0e2ef1bb57a39f118c24ce6d%2FIcon-BlueSilkAI.png&amp;w=256&amp;q=75 2x" src="/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Fta4ffdi8h2om%2F6pdcWGpdeeIhTYRCBTOhEQ%2F284c448f0e2ef1bb57a39f118c24ce6d%2FIcon-BlueSilkAI.png&amp;w=256&amp;q=75"/></span></div></div><div data-contentful-id="E5UGA6ZNlrIuRnsRnKNC5" class="sc-d0da441b-0 kTddcc"><div class="sc-330b99b2-0 ezoBkC"><div class="sc-330b99b2-1 coBtKU"><h3 class="sc-9827fdd0-2 iMayWq"><span>Blue Silk™ AI</span></h3><p>Blue Silk™ AI is <b>the most comprehensive AI designed specifically for social media</b>. It analyzes data and conversations and condenses them into clear, insightful summaries in an easy-to-read format.</p></div></div><div class="sc-330b99b2-0 ezoBkC"><div class="sc-330b99b2-1 coBtKU"><div class="sc-6e11d915-0 exbcA"></div></div></div></div></div></div><div class="sc-aa86c526-2 gmzuSv"><div class="sc-d0da441b-0 kTddcc sc-52018cdd-0 eKlGkj"><div class="sc-330b99b2-0 ezoBkC sc-52018cdd-1 kNcNup"><div class="sc-330b99b2-1 coBtKU"><span class="sc-8529601e-0 evLpjd"><img alt="Magnifying glass icon" data-contentful-id="4lmBfa0eEJUwvi6i1PZlee" data-contentful-entry-id="4lmBfa0eEJUwvi6i1PZlee" data-contentful-field-id="contentfulName" data-contentful-locale="en-US" fetchpriority="auto" loading="lazy" width="75" height="75" decoding="async" data-nimg="1" class="sc-9b0cb212-0 lmCFRr" style="color:transparent" srcSet="/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Fta4ffdi8h2om%2F2qCNBmVJhTcbSStXTdW5po%2F4b474d60dd9305ea37c5589de19a72d7%2FIcon-AdvancedBooleans.png&amp;w=96&amp;q=75 1x, /_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Fta4ffdi8h2om%2F2qCNBmVJhTcbSStXTdW5po%2F4b474d60dd9305ea37c5589de19a72d7%2FIcon-AdvancedBooleans.png&amp;w=256&amp;q=75 2x" src="/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Fta4ffdi8h2om%2F2qCNBmVJhTcbSStXTdW5po%2F4b474d60dd9305ea37c5589de19a72d7%2FIcon-AdvancedBooleans.png&amp;w=256&amp;q=75"/></span></div></div><div data-contentful-id="1N77kNdBtxkxMLwnPdjXfd" class="sc-d0da441b-0 kTddcc"><div class="sc-330b99b2-0 ezoBkC"><div class="sc-330b99b2-1 coBtKU"><h3 class="sc-9827fdd0-2 iMayWq"><b>Quick Search</b></h3><p><b>Search brand mentions, trending topics, and more </b>from the past seven days and compare two searches side by side. View sampled results from news sites, newsletters, blogs, forums, Reddit, X, and Quora.</p><p><br/></p></div></div><div class="sc-330b99b2-0 ezoBkC"><div class="sc-330b99b2-1 coBtKU"><div class="sc-6e11d915-0 exbcA"></div></div></div></div></div></div><div class="sc-aa86c526-2 gmzuSv"><div class="sc-d0da441b-0 kTddcc sc-52018cdd-0 eKlGkj"><div class="sc-330b99b2-0 ezoBkC sc-52018cdd-1 kNcNup"><div class="sc-330b99b2-1 coBtKU"><span class="sc-8529601e-0 evLpjd"><img alt="" data-contentful-id="3rgrJLvoXQJpi0HMAds8BZ" data-contentful-entry-id="3rgrJLvoXQJpi0HMAds8BZ" data-contentful-field-id="contentfulName" data-contentful-locale="en-US" fetchpriority="auto" loading="lazy" width="75" height="75" decoding="async" data-nimg="1" class="sc-9b0cb212-0 lmCFRr" style="color:transparent" srcSet="/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Fta4ffdi8h2om%2F2wd8aERe1Z0UrUnM4Bntci%2F7c051c31d93051c749812f4c9e58558b%2Ficon-person-heart-nocturn.png&amp;w=96&amp;q=75 1x, /_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Fta4ffdi8h2om%2F2wd8aERe1Z0UrUnM4Bntci%2F7c051c31d93051c749812f4c9e58558b%2Ficon-person-heart-nocturn.png&amp;w=256&amp;q=75 2x" src="/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Fta4ffdi8h2om%2F2wd8aERe1Z0UrUnM4Bntci%2F7c051c31d93051c749812f4c9e58558b%2Ficon-person-heart-nocturn.png&amp;w=256&amp;q=75"/></span></div></div><div data-contentful-id="015Mq2nZ42x9r3Nv0Obq8A" class="sc-d0da441b-0 kTddcc"><div class="sc-330b99b2-0 ezoBkC"><div class="sc-330b99b2-1 coBtKU"><h3 class="sc-9827fdd0-2 iMayWq"><span>AI sentiment analysis</span></h3><p>Boost engagement and delight customers by learning their preferences. Understand the <b>emotion driving engagement and how people feel about your brand</b>, competitors, or a specific topic.</p></div></div><div class="sc-330b99b2-0 ezoBkC"><div class="sc-330b99b2-1 coBtKU"><div class="sc-6e11d915-0 exbcA"></div></div></div></div></div></div></div></div><div class="sc-fec034cc-0 cYWtk"></div><div class="sc-fec034cc-0 cYWtk"></div><div data-contentful-id="9DLBM2tijcXIaWml1Zeqd" class="sc-aa86c526-0 fWxENJ"><div class="sc-aa86c526-1 gcuDPr grid"><div class="sc-aa86c526-2 gmzuSv"><h2 class="sc-9827fdd0-1 kIivKZ sc-da9adadf-0 loMFwq"><span>Bring your entire social media strategy to one tab</span></h2></div><div class="sc-aa86c526-2 gmzuSv"><p class="sc-9827fdd0-6 dHLOGu sc-da9adadf-3 hJtYmN"><span>Hootsuite comes with all the tools you need to strategize and shine on social media. Track trends, create the most engaging content, monitor your performance, schedule posts, and respond to comments and DMs from a single tab.</span></p></div><div class="sc-aa86c526-2 gmzuSv"><div class="sc-aa86c526-0 fWxENJ"><div class="sc-aa86c526-1 lppHhH grid"><div class="sc-aa86c526-2 gmzuSv"><div><div class="sc-d0da441b-0 kTddcc"><div data-contentful-id="5KaGedTHr5oRRNKDhpOePu" class="sc-52fb8eae-0 bswFcP"><button aria-expanded="true" aria-controls=":R2mpidm:" class="sc-52fb8eae-1 kVhKOc"><svg width="24px" height="24px" viewBox="0 0 20 20" class="sc-52fb8eae-4 jKoBOi" aria-hidden="true"><path d="M10 14.25 3.25 7.5 5 5.75l5 5 5-5 1.75 1.75z"></path></svg><span class="sc-52fb8eae-2 dFzvkI">Monitor mentions and brand sentiment with Quick Search</span></button><div id=":R2mpidm:" class="sc-52fb8eae-3 ctFpjI"><p>Search the web for mentions of your brand, trends, and industry topics with Quick Search. View search data from the past seven days and compare two searches side by side. Understand the emotions driving engagement with sentiment analysis.</p></div><div class="sc-52fb8eae-6 jhKSUD"></div></div><div data-contentful-id="6Q5oPv9UJWyBj0JIolbfDr" class="sc-52fb8eae-0 bswFcP"><button aria-expanded="false" aria-controls=":R4mpidm:" class="sc-52fb8eae-1 kVhKOc"><svg width="24px" height="24px" viewBox="0 0 20 20" class="sc-52fb8eae-4 iCbJOH" aria-hidden="true"><path d="M10 14.25 3.25 7.5 5 5.75l5 5 5-5 1.75 1.75z"></path></svg><span class="sc-52fb8eae-2 ybjwr">Pounce on the latest trends before your competitors</span></button><div id=":R4mpidm:" class="sc-52fb8eae-3 fdTRpt"><p>Automatically see the latest trends and hot topics before they blow up online. See a trend you think will resonate? Instantly create posts for it with Hootsuite’s built-in AI writer.</p></div><div class="sc-52fb8eae-6 clXwta"></div></div><div data-contentful-id="1wa3HmAyuInvpLGZYXeL5l" class="sc-52fb8eae-0 bswFcP"><button aria-expanded="false" aria-controls=":R6mpidm:" class="sc-52fb8eae-1 kVhKOc"><svg width="24px" height="24px" viewBox="0 0 20 20" class="sc-52fb8eae-4 iCbJOH" aria-hidden="true"><path d="M10 14.25 3.25 7.5 5 5.75l5 5 5-5 1.75 1.75z"></path></svg><span class="sc-52fb8eae-2 ybjwr">Fill your calendar with content that clicks</span></button><div id=":R6mpidm:" class="sc-52fb8eae-3 fdTRpt"><p>Fill your content calendar with content you<i> know</i> will resonate with your audience. Get data-backed insights to gauge audience and market interest before you post. View search volume, sentiment, trending hashtags, top brands, big events, and more.</p></div><div class="sc-52fb8eae-6 clXwta"></div></div><div data-contentful-id="1rUxIoFHTXqvIs06eajKuw" class="sc-52fb8eae-0 bswFcP"><button aria-expanded="false" aria-controls=":R8mpidm:" class="sc-52fb8eae-1 kVhKOc"><svg width="24px" height="24px" viewBox="0 0 20 20" class="sc-52fb8eae-4 iCbJOH" aria-hidden="true"><path d="M10 14.25 3.25 7.5 5 5.75l5 5 5-5 1.75 1.75z"></path></svg><span class="sc-52fb8eae-2 ybjwr">Impress your boss and prove your impact</span></button><div id=":R8mpidm:" class="sc-52fb8eae-3 fdTRpt"><p>No more pulling data from a dozen networks and having no way to prove your impact. Track key metrics across organic and paid posts, get deep insights on top-performing posts, and easily download or share reports with team members.</p></div><div class="sc-52fb8eae-6 clXwta"></div></div></div></div></div><div class="sc-aa86c526-2 gmzuSv"><div class="sc-d0da441b-0 kTddcc"><div class="sc-da9adadf-1 gowDRv"><img alt="Hootsuite (powered by Talkwalker) Quick Search" fetchpriority="auto" loading="lazy" width="600" height="400" decoding="async" data-nimg="1" class="sc-9b0cb212-0 lmCFRr" style="color:transparent" srcSet="/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Fta4ffdi8h2om%2F253dsaKXUctRp7F50tdzq8%2Fd4603bc2f0d3214bd4afc39d29c9f1a2%2FCary_social_media_edits__3_.png&amp;w=640&amp;q=75 1x, /_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Fta4ffdi8h2om%2F253dsaKXUctRp7F50tdzq8%2Fd4603bc2f0d3214bd4afc39d29c9f1a2%2FCary_social_media_edits__3_.png&amp;w=1200&amp;q=75 2x" src="/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Fta4ffdi8h2om%2F253dsaKXUctRp7F50tdzq8%2Fd4603bc2f0d3214bd4afc39d29c9f1a2%2FCary_social_media_edits__3_.png&amp;w=1200&amp;q=75"/></div><div class="sc-da9adadf-1 jeMiRM"><img alt="Hootsuite Talkwalker trends" fetchpriority="auto" loading="lazy" width="600" height="400" decoding="async" data-nimg="1" class="sc-9b0cb212-0 lmCFRr" style="color:transparent" srcSet="/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Fta4ffdi8h2om%2F5QQKl6rhiRCPHUJnWrqfiF%2Fb951259b8aca60a6e73f0ee0a020db55%2FSocialListening-Accordion-1-600x400_2x.png&amp;w=640&amp;q=75 1x, /_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Fta4ffdi8h2om%2F5QQKl6rhiRCPHUJnWrqfiF%2Fb951259b8aca60a6e73f0ee0a020db55%2FSocialListening-Accordion-1-600x400_2x.png&amp;w=1200&amp;q=75 2x" src="/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Fta4ffdi8h2om%2F5QQKl6rhiRCPHUJnWrqfiF%2Fb951259b8aca60a6e73f0ee0a020db55%2FSocialListening-Accordion-1-600x400_2x.png&amp;w=1200&amp;q=75"/></div><div class="sc-da9adadf-1 jeMiRM"><img alt="Hootsuite content calendar" fetchpriority="auto" loading="lazy" width="600" height="400" decoding="async" data-nimg="1" class="sc-9b0cb212-0 lmCFRr" style="color:transparent" srcSet="/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Fta4ffdi8h2om%2F6UTEZXyhxCpjEfIzactELY%2F7c9eedc6ad14b08eb44af3e39fb94486%2FTalkwalker-screen-dashboard1_1.png&amp;w=640&amp;q=75 1x, /_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Fta4ffdi8h2om%2F6UTEZXyhxCpjEfIzactELY%2F7c9eedc6ad14b08eb44af3e39fb94486%2FTalkwalker-screen-dashboard1_1.png&amp;w=1200&amp;q=75 2x" src="/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Fta4ffdi8h2om%2F6UTEZXyhxCpjEfIzactELY%2F7c9eedc6ad14b08eb44af3e39fb94486%2FTalkwalker-screen-dashboard1_1.png&amp;w=1200&amp;q=75"/></div><div class="sc-da9adadf-1 jeMiRM"><img alt="Hootsuite reports" fetchpriority="auto" loading="lazy" width="600" height="400" decoding="async" data-nimg="1" class="sc-9b0cb212-0 lmCFRr" style="color:transparent" srcSet="/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Fta4ffdi8h2om%2F3iiOoPiFIww1yzcjxhxzn5%2F2eaa559a7030ff54adf2a8ef05ded1a1%2FAnalytics_3x.png&amp;w=640&amp;q=75 1x, /_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Fta4ffdi8h2om%2F3iiOoPiFIww1yzcjxhxzn5%2F2eaa559a7030ff54adf2a8ef05ded1a1%2FAnalytics_3x.png&amp;w=1200&amp;q=75 2x" src="/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Fta4ffdi8h2om%2F3iiOoPiFIww1yzcjxhxzn5%2F2eaa559a7030ff54adf2a8ef05ded1a1%2FAnalytics_3x.png&amp;w=1200&amp;q=75"/></div></div></div></div></div></div><div class="sc-aa86c526-2 gmzuSv"></div></div></div><div class="sc-fec034cc-0 cYWtk"></div><div class="sc-dc9e2d87-2"><div data-contentful-entry-id="2iJbIC1z89Tk8QwCuWXalf" data-contentful-field-id="contentfulName" data-contentful-locale="en-US" data-contentful-id="2iJbIC1z89Tk8QwCuWXalf" class="sc-aa86c526-0 fWxENJ sc-dc9e2d87-0"><div class="sc-aa86c526-1 gcuDPr grid"><div class="sc-aa86c526-2 gmzuSv"><div class="sc-d0da441b-0 kTddcc"><span class="sc-8529601e-0 evLpjd"><section data-contentful-id="4rkgDFlrZECb3ByZ7amFtq" data-contentful-entry-id="4rkgDFlrZECb3ByZ7amFtq" data-contentful-field-id="contentfulName" data-contentful-locale="en-US" class="sc-2a7ff812-0 ePIFfo sc-6d3bea4d-0 eCptOF"><div class="sc-b2ab728a-0 sc-2a7ff812-1 hiIza-D huhQbX"><h3 class="sc-9827fdd0-2 iMayWq sc-8529601e-2 gsgiSe"><span>How to use Hootsuite for social listening (it's seriously so easy)</span></h3></div></section></span></div></div><div class="sc-aa86c526-2 gmzuSv"><div class="sc-d0da441b-0 kTddcc sc-dc9e2d87-3 kuZWNg"></div></div></div></div></div><div data-contentful-id="60HPFi5CFjB5lC4Y3S4ivr" class="sc-aa86c526-0 eJllJS"><div class="sc-aa86c526-1 fwfed grid"><div class="sc-aa86c526-2 gmzuSv"><div class="sc-d0da441b-0 enWkvL sc-a847bffd-0 fNehdy"><svg xmlns="http://www.w3.org/2000/svg" width="32px" height="32px" class="sc-a847bffd-2 Xhet" aria-hidden="true"><circle cx="25" cy="25" r="25" fill="#E03035"></circle><path fill="#fff" d="M20.352 24.015c.8.352 1.424.88 1.872 1.584.448.704.672 1.536.672 2.496 0 1.376-.432 2.496-1.296 3.36-.864.832-1.968 1.248-3.312 1.248-1.344 0-2.464-.432-3.36-1.296-.864-.864-1.296-1.968-1.296-3.312 0-.64.08-1.28.24-1.92.16-.64.512-1.6 1.056-2.88l2.784-6.912h4.752l-2.112 7.632Zm11.328 0c.8.352 1.424.88 1.872 1.584.448.704.672 1.536.672 2.496 0 1.376-.432 2.496-1.296 3.36-.864.832-1.968 1.248-3.312 1.248-1.344 0-2.464-.432-3.36-1.296-.864-.864-1.296-1.968-1.296-3.312 0-.64.08-1.28.24-1.92.16-.64.512-1.6 1.056-2.88l2.784-6.912h4.752l-2.112 7.632Z"></path></svg><blockquote lang="en-US" class="sc-a847bffd-1 eTuwrh">“The insights that Talkwalker provides us have been incredible and have really informed our campaign strategy. Providing these insights to our stakeholders demonstrates what social media can do for our brand and helps us secure investment to increase our budgets and grow our team.&quot;</blockquote><div class="sc-a847bffd-9 bmMQmw"><div><cite class="sc-a847bffd-6 hWNvbx">Liz Grey</cite><div class="sc-a847bffd-8 dyFNkV">Social Media Manager</div><div class="sc-a847bffd-7 kYcovV">University of Sydney</div></div></div></div></div></div></div><div data-contentful-id="2arkmZWk9kvng3KSzgO6V3" class="sc-fec034cc-0 cdnNCC"></div><div data-contentful-id="2arkmZWk9kvng3KSzgO6V3" class="sc-fec034cc-0 cdnNCC"></div><div class="sc-dc9e2d87-2"><div data-contentful-entry-id="44FxX3RbLwV5qTKIBfe4xg" data-contentful-field-id="contentfulName" data-contentful-locale="en-US" data-contentful-id="44FxX3RbLwV5qTKIBfe4xg" class="sc-aa86c526-0 ljzLJP"><div class="sc-aa86c526-1 gcuDPr grid"><div class="sc-aa86c526-2 gmzuSv"><div class="sc-d0da441b-0 hJLrri"><div data-contentful-id="6YTlfnFNiWIBJwIO0Zsayf" class="sc-330b99b2-0 ezoBkC"><div class="sc-330b99b2-1 coBtKU"><h2 class="sc-9827fdd0-1 kIivKZ"><span>For enterprise users, Hootsuite Listening turns insights into action — and results</span></h2><p>Hootsuite Listening (powered by Talkwalker) is an Enterprise plan add-on designed for businesses that want to build an even more effective social strategy based on real data.</p></div></div></div></div></div></div></div><div class="sc-dc9e2d87-2"><div data-contentful-entry-id="7bc1h3vruV8lUXbo8VIYgY" data-contentful-field-id="contentfulName" data-contentful-locale="en-US" data-contentful-id="7bc1h3vruV8lUXbo8VIYgY" class="sc-aa86c526-0 ljzLJP sc-dc9e2d87-0 hunKYh"><div class="sc-aa86c526-1 lppHhH grid"><div class="sc-aa86c526-2 gmzuSv"><div class="sc-d0da441b-0 hJLrri"><span class="sc-8529601e-0 evLpjd"><img alt="" data-contentful-id="75zwFOSZ5Wu8uLTnTFAeSm" data-contentful-entry-id="75zwFOSZ5Wu8uLTnTFAeSm" data-contentful-field-id="contentfulName" data-contentful-locale="en-US" fetchpriority="auto" loading="lazy" width="1201" height="801" decoding="async" data-nimg="1" class="sc-9b0cb212-0 lmCFRr" style="color:transparent" srcSet="/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Fta4ffdi8h2om%2F4vKTYjjenP2goECF5cjAor%2F75b857427f097c1ac82472ffb799b076%2FSMAnalytics-Keepreputation_2x.png&amp;w=1920&amp;q=75 1x, /_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Fta4ffdi8h2om%2F4vKTYjjenP2goECF5cjAor%2F75b857427f097c1ac82472ffb799b076%2FSMAnalytics-Keepreputation_2x.png&amp;w=3840&amp;q=75 2x" src="/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Fta4ffdi8h2om%2F4vKTYjjenP2goECF5cjAor%2F75b857427f097c1ac82472ffb799b076%2FSMAnalytics-Keepreputation_2x.png&amp;w=3840&amp;q=75"/></span></div></div><div class="sc-aa86c526-2 gmzuSv"><div class="sc-d0da441b-0 hJLrri sc-dc9e2d87-3 kuZWNg"><div data-contentful-id="4oPPJwYfeboRhdiXyE7e1d" class="sc-330b99b2-0 ezoBkC"><div class="sc-330b99b2-1 lmnlBP"><h2 class="sc-9827fdd0-1 kIivKZ"><span>Track what people are saying (and how they feel) about your brand</span></h2><p>Never miss a thing with the broadest social listening data coverage on the market. With Hootsuite Listening, you can monitor mentions across up to<b> 150 million websites, 30 social media channels, and 187 languages</b>. Plus, track sentiment to identify positive and negative feelings around any topic or brand. </p></div></div></div></div></div></div></div><div class="sc-dc9e2d87-2"><div data-contentful-entry-id="1uobb3gEVoH9XIPlE1OROD" data-contentful-field-id="contentfulName" data-contentful-locale="en-US" data-contentful-id="1uobb3gEVoH9XIPlE1OROD" class="sc-aa86c526-0 ljzLJP sc-dc9e2d87-0"><div class="sc-aa86c526-1 lppHhH grid"><div class="sc-aa86c526-2 gmzuSv"><div class="sc-d0da441b-0 hJLrri"><span class="sc-8529601e-0 evLpjd"><img alt="Hootsuite Talkwalker crisis management" data-contentful-id="Pwbv3I1Tb0NOv0JrzTX4I" data-contentful-entry-id="Pwbv3I1Tb0NOv0JrzTX4I" data-contentful-field-id="contentfulName" data-contentful-locale="en-US" fetchpriority="auto" loading="lazy" width="1201" height="801" decoding="async" data-nimg="1" class="sc-9b0cb212-0 lmCFRr" style="color:transparent" srcSet="/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Fta4ffdi8h2om%2F4Oog8E5AGp2n4NxrCqyoOh%2F51e6486f5f9e648168eeafd973d3ab10%2FSocialListening-ProtectImprove-600x400_2x.png&amp;w=1920&amp;q=75 1x, /_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Fta4ffdi8h2om%2F4Oog8E5AGp2n4NxrCqyoOh%2F51e6486f5f9e648168eeafd973d3ab10%2FSocialListening-ProtectImprove-600x400_2x.png&amp;w=3840&amp;q=75 2x" src="/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Fta4ffdi8h2om%2F4Oog8E5AGp2n4NxrCqyoOh%2F51e6486f5f9e648168eeafd973d3ab10%2FSocialListening-ProtectImprove-600x400_2x.png&amp;w=3840&amp;q=75"/></span></div></div><div class="sc-aa86c526-2 gmzuSv"><div class="sc-d0da441b-0 hJLrri sc-dc9e2d87-3 kuZWNg"><div data-contentful-id="6s9hE5PO05RRHHoIVzmkDq" class="sc-330b99b2-0 ezoBkC"><div class="sc-330b99b2-1 lmnlBP"><h2 class="sc-9827fdd0-1 kIivKZ"><span>Protect (and improve) your brand’s reputation</span></h2><p>Hop into conversations and mitigate negative chatter. Hootsuite Listening lets you set up real-time data alerts, easily investigate spikes, and monitor key issues as they unfold. That way, you can <b>react in real-time to crises, fraudulent claims, and misinformation</b>.</p></div></div></div></div></div></div></div><div class="sc-dc9e2d87-2"><div data-contentful-entry-id="6w7ltGlBnPlROrOuLM9Cyw" data-contentful-field-id="contentfulName" data-contentful-locale="en-US" data-contentful-id="6w7ltGlBnPlROrOuLM9Cyw" class="sc-aa86c526-0 ljzLJP sc-dc9e2d87-0 hunKYh"><div class="sc-aa86c526-1 lppHhH grid"><div class="sc-aa86c526-2 gmzuSv"><div class="sc-d0da441b-0 hJLrri"><span class="sc-8529601e-0 evLpjd"><img alt="Boost engagement, revenue, and customer satisfaction using AI-powered insights" data-contentful-id="x8lXp8VxHETTfhgkyorfa" data-contentful-entry-id="x8lXp8VxHETTfhgkyorfa" data-contentful-field-id="contentfulName" data-contentful-locale="en-US" fetchpriority="auto" loading="lazy" width="1201" height="801" decoding="async" data-nimg="1" class="sc-9b0cb212-0 lmCFRr" style="color:transparent" srcSet="/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Fta4ffdi8h2om%2F6VgfTXmmFSgmaqzblhOV1I%2F2de3a5688e434f7528603de28c5a16f3%2FSocialListening-Findoutwhere-600x400__2x.png&amp;w=1920&amp;q=75 1x, /_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Fta4ffdi8h2om%2F6VgfTXmmFSgmaqzblhOV1I%2F2de3a5688e434f7528603de28c5a16f3%2FSocialListening-Findoutwhere-600x400__2x.png&amp;w=3840&amp;q=75 2x" src="/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Fta4ffdi8h2om%2F6VgfTXmmFSgmaqzblhOV1I%2F2de3a5688e434f7528603de28c5a16f3%2FSocialListening-Findoutwhere-600x400__2x.png&amp;w=3840&amp;q=75"/></span></div></div><div class="sc-aa86c526-2 gmzuSv"><div class="sc-d0da441b-0 hJLrri sc-dc9e2d87-3 kuZWNg"><div data-contentful-id="6tsAqMsSxmWTi9efd45BuE" class="sc-330b99b2-0 ezoBkC"><div class="sc-330b99b2-1 lmnlBP"><h2 class="sc-9827fdd0-1 kIivKZ"><span>Boost engagement, revenue, and customer satisfaction using AI-powered insights</span></h2><p>Hootsuite Listening features Blue Silk™ AI, <b>a proprietary AI model tailored to the specific needs of social marketers</b>. Instantly see personalized, real-time insights from billions of data points. Predict topic volumes over the next 90 days, automatically identify the most relevant trends and conversations, and identify key emotions and sentiments.</p><p><span data-button-type="primary" class="sc-84c8dcdb-1 fcZlZj"><button to="" data-contentful-entry-id="bhHX81426kmnJsQUP7xAg" data-contentful-field-id="contentfulName" data-contentful-locale="en-US" data-contentful-id="bhHX81426kmnJsQUP7xAg" data-target="#:R1njidm:" data-ga-track-id="listening_platform_demo" class="sc-84c8dcdb-2 jWPGCS">Request a demo</button></span></p></div></div></div></div></div></div></div><div class="sc-dc9e2d87-2"><div data-contentful-entry-id="5cetmdLileEAbHilpLkrGc" data-contentful-field-id="contentfulName" data-contentful-locale="en-US" data-contentful-id="5cetmdLileEAbHilpLkrGc" class="sc-aa86c526-0 ljzLJP sc-dc9e2d87-0"><div class="sc-aa86c526-1 lppHhH grid"><div class="sc-aa86c526-2 gmzuSv"><div class="sc-d0da441b-0 hJLrri"><span class="sc-8529601e-0 evLpjd"><img alt="Find the most relevant (and powerful) influencers for your brand" data-contentful-id="19rb8BnocPUe0PcCtkeodc" data-contentful-entry-id="19rb8BnocPUe0PcCtkeodc" data-contentful-field-id="contentfulName" data-contentful-locale="en-US" fetchpriority="auto" loading="lazy" width="1201" height="801" decoding="async" data-nimg="1" class="sc-9b0cb212-0 lmCFRr" style="color:transparent" srcSet="/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Fta4ffdi8h2om%2F7illm5rMFs1huDicXFuTBu%2F3d4486908663b7fc26a1c4d2b1796d3f%2FSocialListening-Findthemostrelevant-600x400__2x.png&amp;w=1920&amp;q=75 1x, /_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Fta4ffdi8h2om%2F7illm5rMFs1huDicXFuTBu%2F3d4486908663b7fc26a1c4d2b1796d3f%2FSocialListening-Findthemostrelevant-600x400__2x.png&amp;w=3840&amp;q=75 2x" src="/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Fta4ffdi8h2om%2F7illm5rMFs1huDicXFuTBu%2F3d4486908663b7fc26a1c4d2b1796d3f%2FSocialListening-Findthemostrelevant-600x400__2x.png&amp;w=3840&amp;q=75"/></span></div></div><div class="sc-aa86c526-2 gmzuSv"><div class="sc-d0da441b-0 hJLrri sc-dc9e2d87-3 kuZWNg"><div data-contentful-id="2lwKK0ScwWYFkXCadiOJkW" class="sc-330b99b2-0 ezoBkC"><div class="sc-330b99b2-1 lmnlBP"><h2 class="sc-9827fdd0-1 kIivKZ"><span>Find the most relevant (and powerful) influencers for your brand</span></h2><p>Connect with new audiences through trusted voices in your industry. Discover the partnerships and collaborations that are the most relevant to your brand, industry, and audience. In seconds, you can <b>identify top influencers by their engagement rate, reach, and social network</b>. </p></div></div></div></div></div></div></div><div class="sc-dc9e2d87-2"><div data-contentful-entry-id="1rdqYUj5h3Lmd9PXNLYbcb" data-contentful-field-id="contentfulName" data-contentful-locale="en-US" data-contentful-id="1rdqYUj5h3Lmd9PXNLYbcb" class="sc-aa86c526-0 ljzLJP sc-dc9e2d87-0 hunKYh"><div class="sc-aa86c526-1 lppHhH grid"><div class="sc-aa86c526-2 gmzuSv"><div class="sc-d0da441b-0 hJLrri"><span class="sc-8529601e-0 evLpjd"><img alt="Build attractive custom reports showing the metrics you care about" data-contentful-id="4A1hYBHG8ZCxeA6ppBv9wT" data-contentful-entry-id="4A1hYBHG8ZCxeA6ppBv9wT" data-contentful-field-id="contentfulName" data-contentful-locale="en-US" fetchpriority="auto" loading="lazy" width="1201" height="801" decoding="async" data-nimg="1" class="sc-9b0cb212-0 lmCFRr" style="color:transparent" srcSet="/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Fta4ffdi8h2om%2F6ypasXdCLuHn1HhMZOt9e9%2Fb5e2004fb242c34ace4c0c5eed115128%2FSocialListening-Buildreports-600x400_2x.png&amp;w=1920&amp;q=75 1x, /_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Fta4ffdi8h2om%2F6ypasXdCLuHn1HhMZOt9e9%2Fb5e2004fb242c34ace4c0c5eed115128%2FSocialListening-Buildreports-600x400_2x.png&amp;w=3840&amp;q=75 2x" src="/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Fta4ffdi8h2om%2F6ypasXdCLuHn1HhMZOt9e9%2Fb5e2004fb242c34ace4c0c5eed115128%2FSocialListening-Buildreports-600x400_2x.png&amp;w=3840&amp;q=75"/></span></div></div><div class="sc-aa86c526-2 gmzuSv"><div class="sc-d0da441b-0 hJLrri sc-dc9e2d87-3 kuZWNg"><div data-contentful-id="4KkByoVwGwdJqIgn592bAj" class="sc-330b99b2-0 ezoBkC"><div class="sc-330b99b2-1 lmnlBP"><h2 class="sc-9827fdd0-1 kIivKZ"><b>Build attractive custom reports showing the metrics you care about</b></h2><p>Impress your boss and add deeper insights to presentations with <b>custom social listening reports and data exports</b>. Showcase a change in sentiment, compare performance against your competitors, and generate AI-automated briefs. Instantly export reports as PDFs or presentations or set up automatic report dispatches to keep an eye on your progress via email.</p></div></div></div></div></div></div></div><div class="sc-dc9e2d87-2"><div data-contentful-entry-id="3dvbP78DWKQjPHU2iJ8qc2" data-contentful-field-id="contentfulName" data-contentful-locale="en-US" data-contentful-id="3dvbP78DWKQjPHU2iJ8qc2" class="sc-aa86c526-0 ljzLJP sc-dc9e2d87-0"><div class="sc-aa86c526-1 lppHhH grid"><div class="sc-aa86c526-2 gmzuSv"><div class="sc-d0da441b-0 hJLrri"><span class="sc-8529601e-0 evLpjd"><img alt="Predict the future (without a crystal ball) and beat the competition to the punch" data-contentful-id="6MyQxgcMNZaZ4vcKtFsqc1" data-contentful-entry-id="6MyQxgcMNZaZ4vcKtFsqc1" data-contentful-field-id="contentfulName" data-contentful-locale="en-US" fetchpriority="auto" loading="lazy" width="1201" height="801" decoding="async" data-nimg="1" class="sc-9b0cb212-0 lmCFRr" style="color:transparent" srcSet="/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Fta4ffdi8h2om%2F1VzmQKDdoNZf0X8XBlHD3n%2F84dc2277923d72c18e3d6094859dcfb6%2FSocialListening-Optimizeyourstrat-600x400_2x.png&amp;w=1920&amp;q=75 1x, /_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Fta4ffdi8h2om%2F1VzmQKDdoNZf0X8XBlHD3n%2F84dc2277923d72c18e3d6094859dcfb6%2FSocialListening-Optimizeyourstrat-600x400_2x.png&amp;w=3840&amp;q=75 2x" src="/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Fta4ffdi8h2om%2F1VzmQKDdoNZf0X8XBlHD3n%2F84dc2277923d72c18e3d6094859dcfb6%2FSocialListening-Optimizeyourstrat-600x400_2x.png&amp;w=3840&amp;q=75"/></span></div></div><div class="sc-aa86c526-2 gmzuSv"><div class="sc-d0da441b-0 hJLrri sc-dc9e2d87-3 kuZWNg"><div data-contentful-id="4gEhcm8RFMcGCgxA7mrQi2" class="sc-330b99b2-0 ezoBkC"><div class="sc-330b99b2-1 lmnlBP"><h2 class="sc-9827fdd0-1 kIivKZ"><span>Predict the future and beat the competition to the punch</span></h2><p>Have you ever wished you could see into the future of your industry? Now you can. See what’s next with <b>predictive forecasting, peak detection, data summaries, and smart alerts</b> powered by AI. Then use those insights to beat your competitors to the punch. No crystal ball needed.</p></div></div></div></div></div></div></div><div data-contentful-id="2arkmZWk9kvng3KSzgO6V3" class="sc-fec034cc-0 cdnNCC"></div><div class="sc-dc9e2d87-2"><div data-contentful-entry-id="5TrHqNIECuE9GGXGLJPU0L" data-contentful-field-id="contentfulName" data-contentful-locale="en-US" data-contentful-id="5TrHqNIECuE9GGXGLJPU0L" class="sc-aa86c526-0 ljzLJP"><div class="sc-aa86c526-1 gcuDPr grid"><div class="sc-aa86c526-2 gmzuSv"><div class="sc-d0da441b-0 hJLrri"><div data-contentful-id="50auxwKG2xhYijCoqFQDeL" class="sc-330b99b2-0 ezoBkC"><div class="sc-330b99b2-1 coBtKU"><h2 class="sc-9827fdd0-1 kIivKZ"><span>Hootsuite Listening is the world’s deepest social media monitoring tool</span></h2><p>With the most comprehensive set of tools available in any social listening software, Hootsuite Listening lets you use real-time insights to inform every action.</p><p></p></div></div></div></div></div></div></div><div data-contentful-id="1lbGlwZBcdqjuogG1p6O27" class="sc-aa86c526-0 ljzLJP"><div class="sc-aa86c526-1 fUamNq grid"><div class="sc-aa86c526-2 gmzuSv"><div class="sc-d0da441b-0 kTddcc sc-52018cdd-0 eKlGkj"><div class="sc-330b99b2-0 ezoBkC sc-52018cdd-1 kNcNup"><div class="sc-330b99b2-1 coBtKU"><span class="sc-8529601e-0 evLpjd"><img alt="" data-contentful-id="2c6P4kDhGwbrlhtdKDxUiO" data-contentful-entry-id="2c6P4kDhGwbrlhtdKDxUiO" data-contentful-field-id="contentfulName" data-contentful-locale="en-US" fetchpriority="auto" loading="lazy" width="75" height="75" decoding="async" data-nimg="1" class="sc-9b0cb212-0 lmCFRr" style="color:transparent" srcSet="/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Fta4ffdi8h2om%2F3YfvU0PO6RNvGEuyvRUZ71%2F615b97c74ae65030439a5c473faf7229%2FIcon-VisualRecognition.png&amp;w=96&amp;q=75 1x, /_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Fta4ffdi8h2om%2F3YfvU0PO6RNvGEuyvRUZ71%2F615b97c74ae65030439a5c473faf7229%2FIcon-VisualRecognition.png&amp;w=256&amp;q=75 2x" src="/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Fta4ffdi8h2om%2F3YfvU0PO6RNvGEuyvRUZ71%2F615b97c74ae65030439a5c473faf7229%2FIcon-VisualRecognition.png&amp;w=256&amp;q=75"/></span></div></div><div data-contentful-id="5YdjGDyMZTsqzlAdqrpI2D" class="sc-d0da441b-0 kTddcc"><div class="sc-330b99b2-0 ezoBkC"><div class="sc-330b99b2-1 coBtKU"><h2 class="sc-9827fdd0-1 kIivKZ sc-6e11d915-1 cfTiUS"><span>Visual recognition</span></h2></div></div><div class="sc-330b99b2-0 ezoBkC"><div class="sc-330b99b2-1 coBtKU"><p>Hootsuite Listening is the only tool that tracks your mentions across <b>video, memes, GIFs, and audio.</b> AI visual recognition lets you monitor references to your brand logo, scenes, and objects.</p></div></div><div class="sc-330b99b2-0 ezoBkC"><div class="sc-330b99b2-1 coBtKU"><div class="sc-6e11d915-0 exbcA"></div></div></div></div></div></div><div class="sc-aa86c526-2 gmzuSv"><div class="sc-d0da441b-0 kTddcc sc-52018cdd-0 eKlGkj"><div class="sc-330b99b2-0 ezoBkC sc-52018cdd-1 kNcNup"><div class="sc-330b99b2-1 coBtKU"><span class="sc-8529601e-0 evLpjd"><img alt="" data-contentful-id="6GI02O5gK4IAlpv6vN0WHH" data-contentful-entry-id="6GI02O5gK4IAlpv6vN0WHH" data-contentful-field-id="contentfulName" data-contentful-locale="en-US" fetchpriority="auto" loading="lazy" width="75" height="75" decoding="async" data-nimg="1" class="sc-9b0cb212-0 lmCFRr" style="color:transparent" srcSet="/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Fta4ffdi8h2om%2F3wgBI4BVMdIhMf1xFVA5nr%2F0cd67e023c77a568b6fa78887cfa6c3f%2Fweb_icon_instagram_04_track-performance-across-every-network.png&amp;w=96&amp;q=75 1x, /_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Fta4ffdi8h2om%2F3wgBI4BVMdIhMf1xFVA5nr%2F0cd67e023c77a568b6fa78887cfa6c3f%2Fweb_icon_instagram_04_track-performance-across-every-network.png&amp;w=256&amp;q=75 2x" src="/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Fta4ffdi8h2om%2F3wgBI4BVMdIhMf1xFVA5nr%2F0cd67e023c77a568b6fa78887cfa6c3f%2Fweb_icon_instagram_04_track-performance-across-every-network.png&amp;w=256&amp;q=75"/></span></div></div><div data-contentful-id="5Q2aIiJCSDlqLDfC28lQIg" class="sc-d0da441b-0 kTddcc"><div class="sc-330b99b2-0 ezoBkC"><div class="sc-330b99b2-1 coBtKU"><h2 class="sc-9827fdd0-1 kIivKZ sc-6e11d915-1 cfTiUS"><span>More data sources</span></h2></div></div><div class="sc-330b99b2-0 ezoBkC"><div class="sc-330b99b2-1 coBtKU"><p>Monitor mentions across <b>social media plus millions of news sites, blogs, forums, videos, and podcasts</b>. Search Facebook, Instagram, YouTube, LinkedIn, Vimeo, Pinterest, Twitch, Disqus, and more.</p></div></div><div class="sc-330b99b2-0 ezoBkC"><div class="sc-330b99b2-1 coBtKU"><div class="sc-6e11d915-0 exbcA"></div></div></div></div></div></div><div class="sc-aa86c526-2 gmzuSv"><div class="sc-d0da441b-0 kTddcc sc-52018cdd-0 eKlGkj"><div class="sc-330b99b2-0 ezoBkC sc-52018cdd-1 kNcNup"><div class="sc-330b99b2-1 coBtKU"><span class="sc-8529601e-0 evLpjd"><img alt="Upward trending graph icon" data-contentful-id="GVzPxaWXOT83Iz7xYdkG2" data-contentful-entry-id="GVzPxaWXOT83Iz7xYdkG2" data-contentful-field-id="contentfulName" data-contentful-locale="en-US" fetchpriority="auto" loading="lazy" width="75" height="75" decoding="async" data-nimg="1" class="sc-9b0cb212-0 lmCFRr" style="color:transparent" srcSet="/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Fta4ffdi8h2om%2FzulNXUGzxk46X0fJqKaRo%2F2c7da83d6d46f8a2c29d5bcbb91efded%2FIcon-HootsuiteStreams.png&amp;w=96&amp;q=75 1x, /_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Fta4ffdi8h2om%2FzulNXUGzxk46X0fJqKaRo%2F2c7da83d6d46f8a2c29d5bcbb91efded%2FIcon-HootsuiteStreams.png&amp;w=256&amp;q=75 2x" src="/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Fta4ffdi8h2om%2FzulNXUGzxk46X0fJqKaRo%2F2c7da83d6d46f8a2c29d5bcbb91efded%2FIcon-HootsuiteStreams.png&amp;w=256&amp;q=75"/></span></div></div><div data-contentful-id="3GMijRWrDebnxqaNZSrfjs" class="sc-d0da441b-0 kTddcc"><div class="sc-330b99b2-0 ezoBkC"><div class="sc-330b99b2-1 coBtKU"><h2 class="sc-9827fdd0-1 kIivKZ sc-6e11d915-1 cfTiUS"><span>Peak detection</span></h2></div></div><div class="sc-330b99b2-0 ezoBkC"><div class="sc-330b99b2-1 coBtKU"><p><b>Identify changes and address issues quickly</b> with peak detection. See spikes in volume, engagement, and reach over time as well as increases and decreases in results. Identify outliers to see what drives engagement.</p></div></div><div class="sc-330b99b2-0 ezoBkC"><div class="sc-330b99b2-1 coBtKU"><div class="sc-6e11d915-0 exbcA"></div></div></div></div></div></div><div class="sc-aa86c526-2 gmzuSv"><div class="sc-d0da441b-0 kTddcc sc-52018cdd-0 eKlGkj"><div class="sc-330b99b2-0 ezoBkC sc-52018cdd-1 kNcNup"><div class="sc-330b99b2-1 coBtKU"><span class="sc-8529601e-0 evLpjd"><img alt="" data-contentful-id="18nR0OFzWiWgEv8L7tr07y" data-contentful-entry-id="18nR0OFzWiWgEv8L7tr07y" data-contentful-field-id="contentfulName" data-contentful-locale="en-US" fetchpriority="auto" loading="lazy" width="75" height="75" decoding="async" data-nimg="1" class="sc-9b0cb212-0 lmCFRr" style="color:transparent" srcSet="/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Fta4ffdi8h2om%2F1dNtFaNiQ15LnyAIgv6uPM%2Ff6debf2fa56916d9628e5d8ffd11534e%2FIcon-Real-timeAlerts.png&amp;w=96&amp;q=75 1x, /_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Fta4ffdi8h2om%2F1dNtFaNiQ15LnyAIgv6uPM%2Ff6debf2fa56916d9628e5d8ffd11534e%2FIcon-Real-timeAlerts.png&amp;w=256&amp;q=75 2x" src="/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Fta4ffdi8h2om%2F1dNtFaNiQ15LnyAIgv6uPM%2Ff6debf2fa56916d9628e5d8ffd11534e%2FIcon-Real-timeAlerts.png&amp;w=256&amp;q=75"/></span></div></div><div data-contentful-id="2VqeBwkxQFuxpQH34qzw97" class="sc-d0da441b-0 kTddcc"><div class="sc-330b99b2-0 ezoBkC"><div class="sc-330b99b2-1 coBtKU"><h2 class="sc-9827fdd0-1 kIivKZ sc-6e11d915-1 cfTiUS"><span>Real-time alerts</span></h2></div></div><div class="sc-330b99b2-0 ezoBkC"><div class="sc-330b99b2-1 coBtKU"><p><b>Stay ahead of the conversion, mitigate negativity, and prevent crises</b> with Talkwalker alerts. Get notified about new mentions on the web, social media, newspaper articles, forums, blogs, and more.</p></div></div><div class="sc-330b99b2-0 ezoBkC"><div class="sc-330b99b2-1 coBtKU"><div class="sc-6e11d915-0 exbcA"></div></div></div></div></div></div><div class="sc-aa86c526-2 gmzuSv"><div class="sc-d0da441b-0 kTddcc sc-52018cdd-0 eKlGkj"><div class="sc-330b99b2-0 ezoBkC sc-52018cdd-1 kNcNup"><div class="sc-330b99b2-1 coBtKU"><span class="sc-8529601e-0 evLpjd"><img alt="Crystal ball icon" data-contentful-id="48OO7SNy2Xgrvo06qc1Lf7" data-contentful-entry-id="48OO7SNy2Xgrvo06qc1Lf7" data-contentful-field-id="contentfulName" data-contentful-locale="en-US" fetchpriority="auto" loading="lazy" width="75" height="75" decoding="async" data-nimg="1" class="sc-9b0cb212-0 lmCFRr" style="color:transparent" srcSet="/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Fta4ffdi8h2om%2F5TPd3kZJQv279CD3eIhwIG%2Fa5a1a44acfc93f5a2374c3762763705f%2FCB_1.png&amp;w=96&amp;q=75 1x, /_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Fta4ffdi8h2om%2F5TPd3kZJQv279CD3eIhwIG%2Fa5a1a44acfc93f5a2374c3762763705f%2FCB_1.png&amp;w=256&amp;q=75 2x" src="/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Fta4ffdi8h2om%2F5TPd3kZJQv279CD3eIhwIG%2Fa5a1a44acfc93f5a2374c3762763705f%2FCB_1.png&amp;w=256&amp;q=75"/></span></div></div><div data-contentful-id="16Pzwb3yiqL1VYet1fnEpR" class="sc-d0da441b-0 kTddcc"><div class="sc-330b99b2-0 ezoBkC"><div class="sc-330b99b2-1 coBtKU"><h2 class="sc-9827fdd0-1 kIivKZ sc-6e11d915-1 cfTiUS"><span>Predictive forecasting</span></h2></div></div><div class="sc-330b99b2-0 ezoBkC"><div class="sc-330b99b2-1 coBtKU"><p>See which<b> topics, campaigns, or posts will trend</b> way before your competitors. Predictive forecasting looks at 90-day trends in conversation volume and engagement for any brand or topic. </p></div></div><div class="sc-330b99b2-0 ezoBkC"><div class="sc-330b99b2-1 coBtKU"><div class="sc-6e11d915-0 exbcA"></div></div></div></div></div></div><div class="sc-aa86c526-2 gmzuSv"><div class="sc-d0da441b-0 kTddcc sc-52018cdd-0 eKlGkj"><div class="sc-330b99b2-0 ezoBkC sc-52018cdd-1 kNcNup"><div class="sc-330b99b2-1 coBtKU"><span class="sc-8529601e-0 evLpjd"><img alt="" data-contentful-id="2psKUaCX3t18pnTp0K9yzc" data-contentful-entry-id="2psKUaCX3t18pnTp0K9yzc" data-contentful-field-id="contentfulName" data-contentful-locale="en-US" fetchpriority="auto" loading="lazy" width="75" height="75" decoding="async" data-nimg="1" class="sc-9b0cb212-0 lmCFRr" style="color:transparent" srcSet="/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Fta4ffdi8h2om%2F2qCNBmVJhTcbSStXTdW5po%2F4b474d60dd9305ea37c5589de19a72d7%2FIcon-AdvancedBooleans.png&amp;w=96&amp;q=75 1x, /_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Fta4ffdi8h2om%2F2qCNBmVJhTcbSStXTdW5po%2F4b474d60dd9305ea37c5589de19a72d7%2FIcon-AdvancedBooleans.png&amp;w=256&amp;q=75 2x" src="/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Fta4ffdi8h2om%2F2qCNBmVJhTcbSStXTdW5po%2F4b474d60dd9305ea37c5589de19a72d7%2FIcon-AdvancedBooleans.png&amp;w=256&amp;q=75"/></span></div></div><div data-contentful-id="DeqmT2hHW8uGQFVJ31qEe" class="sc-d0da441b-0 kTddcc"><div class="sc-330b99b2-0 ezoBkC"><div class="sc-330b99b2-1 coBtKU"><h2 class="sc-9827fdd0-1 kIivKZ sc-6e11d915-1 cfTiUS"><span>Advanced booleans</span></h2></div></div><div class="sc-330b99b2-0 ezoBkC"><div class="sc-330b99b2-1 coBtKU"><p>Advanced boolean catalogs let you <b>pinpoint the exact</b><b><i> </i></b><b>data you want</b> so you don’t have to filter through piles of irrelevant information. Short on time? Get info fast with quick search.</p></div></div><div class="sc-330b99b2-0 ezoBkC"><div class="sc-330b99b2-1 coBtKU"><div class="sc-6e11d915-0 exbcA"></div></div></div></div></div></div></div></div><div data-contentful-id="2arkmZWk9kvng3KSzgO6V3" class="sc-fec034cc-0 cdnNCC"></div><div data-contentful-id="1W607lSk4F2drOa9arh3dg" class="sc-fec034cc-0 fQzvFv"></div><div class="sc-dc9e2d87-2"><div data-contentful-entry-id="2oroLgwFDJnPSMQwfW37qz" data-contentful-field-id="contentfulName" data-contentful-locale="en-US" data-contentful-id="2oroLgwFDJnPSMQwfW37qz" class="sc-aa86c526-0 eJllJS"><div class="sc-aa86c526-1 gcuDPr grid"><div class="sc-aa86c526-2 gmzuSv"><div class="sc-d0da441b-0 jzDyNv"><div data-contentful-id="3B91HpYg91D16Uruq2N82J" class="sc-330b99b2-0 ezoBkC"><div class="sc-330b99b2-1 coBtKU"><h2 class="sc-9827fdd0-1 kIivKZ"><b>Supercharge your social strategy with Hootsuite Listening</b></h2><p>Casual trend monitoring or next-level consumer research? Hootsuite has a social listening solution to suit your needs.</p></div></div></div></div></div></div></div><div data-contentful-id="6DLukDbGxUuodB9PMrjtlD" class="sc-d11be0e9-1 biOWlw"><div class="sc-aa86c526-0 eJllJS sc-d11be0e9-0 kcukjA"><div class="sc-aa86c526-1 lppHhH grid"><div class="sc-aa86c526-2 gmzuSv"><div class="sc-d0da441b-0 bLgrjC sc-d11be0e9-2 iQiEtO"><div class="sc-d11be0e9-3 fuvFAC"><h3 class="sc-9827fdd0-2 iMayWq sc-d11be0e9-4 eFYZqe"><span>Listening Basics</span></h3><div class="sc-9827fdd0-3 blffnD sc-d11be0e9-5 cXmTGm"><span>Comes standard in all Hootsuite plans</span></div><ul class="sc-d11be0e9-6 hCTspd"><li><div class="sc-d11be0e9-7 cZcYcY"><p class="sc-d11be0e9-8 cUMuFc">Search data from the past 7 days with sampled results</p></div></li><li><div class="sc-d11be0e9-7 cZcYcY"><p class="sc-d11be0e9-8 cUMuFc">Search news, newsletters, blogs, forums, Reddit, X, and Quora</p></div></li><li><div class="sc-d11be0e9-7 cZcYcY"><p class="sc-d11be0e9-8 cUMuFc">Compare two searches</p></div></li><li><div class="sc-d11be0e9-7 cZcYcY"><p class="sc-d11be0e9-8 cUMuFc">Quick search (7 days)</p></div></li><li><div class="sc-d11be0e9-7 cZcYcY"><p class="sc-d11be0e9-8 cUMuFc">Sentiment analysis</p></div></li><li><div class="sc-d11be0e9-7 cZcYcY"><p class="sc-d11be0e9-8 cUMuFc">Summarize results with Blue Silk™ AI</p></div></li></ul><span data-button-type="outline" class="sc-84c8dcdb-1 fcZlZj"><a class="sc-84c8dcdb-2 sc-84c8dcdb-3 kPbhHD cOaxGh" data-contentful-entry-id="6PijULECECvMxc4fXsfDKC" data-contentful-field-id="contentfulName" data-contentful-locale="en-US" data-contentful-id="6PijULECECvMxc4fXsfDKC" data-ga-track-id="listening_comp_chart_basics_trial" aria-label="Try Listening Basics for free" href="/select-plan">Try Listening Basics for free</a></span></div></div></div><div class="sc-aa86c526-2 gmzuSv"><div class="sc-d0da441b-0 iDgpCD sc-d11be0e9-2 bQFAbJ"><div class="sc-d11be0e9-3 gBexGr"><h3 class="sc-9827fdd0-2 iMayWq sc-d11be0e9-4 eFYZqe"><span>Hootsuite Listening</span></h3><div class="sc-9827fdd0-3 blffnD sc-d11be0e9-5 cXmTGm"><span>Available as an add-on to Hootsuite Enterprise for an extra fee</span></div><ul class="sc-d11be0e9-6 hCTspd"><li><div class="sc-d11be0e9-7 cZcYcY"><svg xmlns="http://www.w3.org/2000/svg" width="16px" height="16px" viewBox="2 2 20 20" class="sc-d11be0e9-9 ibKIob"><title>checkmark3</title><path fill="#212121" d="M9 16.17 4.83 12l-1.42 1.41L9 19 21 7l-1.41-1.41L9 16.17z" class="checkmark3_svg__nc-icon-wrapper"></path></svg><p class="sc-d11be0e9-8 cUMuFc">Search data from the past 30 days with historical data from the past 12+ months</p></div></li><li><div class="sc-d11be0e9-7 cZcYcY"><svg xmlns="http://www.w3.org/2000/svg" width="16px" height="16px" viewBox="2 2 20 20" class="sc-d11be0e9-9 ibKIob"><title>checkmark3</title><path fill="#212121" d="M9 16.17 4.83 12l-1.42 1.41L9 19 21 7l-1.41-1.41L9 16.17z" class="checkmark3_svg__nc-icon-wrapper"></path></svg><p class="sc-d11be0e9-8 cUMuFc">Search 150 million websites and 30 social media channels in 187 languages</p></div></li><li><div class="sc-d11be0e9-7 cZcYcY"><svg xmlns="http://www.w3.org/2000/svg" width="16px" height="16px" viewBox="2 2 20 20" class="sc-d11be0e9-9 ibKIob"><title>checkmark3</title><path fill="#212121" d="M9 16.17 4.83 12l-1.42 1.41L9 19 21 7l-1.41-1.41L9 16.17z" class="checkmark3_svg__nc-icon-wrapper"></path></svg><p class="sc-d11be0e9-8 cUMuFc">Compare five searches</p></div></li><li><div class="sc-d11be0e9-7 cZcYcY"><svg xmlns="http://www.w3.org/2000/svg" width="16px" height="16px" viewBox="2 2 20 20" class="sc-d11be0e9-9 ibKIob"><title>checkmark3</title><path fill="#212121" d="M9 16.17 4.83 12l-1.42 1.41L9 19 21 7l-1.41-1.41L9 16.17z" class="checkmark3_svg__nc-icon-wrapper"></path></svg><p class="sc-d11be0e9-8 cUMuFc">Quick search (30 days)</p></div></li><li><div class="sc-d11be0e9-7 cZcYcY"><svg xmlns="http://www.w3.org/2000/svg" width="16px" height="16px" viewBox="2 2 20 20" class="sc-d11be0e9-9 ibKIob"><title>checkmark3</title><path fill="#212121" d="M9 16.17 4.83 12l-1.42 1.41L9 19 21 7l-1.41-1.41L9 16.17z" class="checkmark3_svg__nc-icon-wrapper"></path></svg><p class="sc-d11be0e9-8 cUMuFc">Sentiment analysis</p></div></li><li><div class="sc-d11be0e9-7 cZcYcY"><svg xmlns="http://www.w3.org/2000/svg" width="16px" height="16px" viewBox="2 2 20 20" class="sc-d11be0e9-9 ibKIob"><title>checkmark3</title><path fill="#212121" d="M9 16.17 4.83 12l-1.42 1.41L9 19 21 7l-1.41-1.41L9 16.17z" class="checkmark3_svg__nc-icon-wrapper"></path></svg><p class="sc-d11be0e9-8 cUMuFc">Smart alerts, peak detection, and trend forecasting</p></div></li><li><div class="sc-d11be0e9-7 cZcYcY"><svg xmlns="http://www.w3.org/2000/svg" width="16px" height="16px" viewBox="2 2 20 20" class="sc-d11be0e9-9 ibKIob"><title>checkmark3</title><path fill="#212121" d="M9 16.17 4.83 12l-1.42 1.41L9 19 21 7l-1.41-1.41L9 16.17z" class="checkmark3_svg__nc-icon-wrapper"></path></svg><p class="sc-d11be0e9-8 cUMuFc">Results exporting</p></div></li><li><div class="sc-d11be0e9-7 cZcYcY"><svg xmlns="http://www.w3.org/2000/svg" width="16px" height="16px" viewBox="2 2 20 20" class="sc-d11be0e9-9 ibKIob"><title>checkmark3</title><path fill="#212121" d="M9 16.17 4.83 12l-1.42 1.41L9 19 21 7l-1.41-1.41L9 16.17z" class="checkmark3_svg__nc-icon-wrapper"></path></svg><p class="sc-d11be0e9-8 cUMuFc">Summarize results, visually analyze metrics, and recognize mentions of your images and logos with Blue Silk™ AI</p></div></li></ul><span data-button-type="primary" class="sc-84c8dcdb-1 fcZlZj"><button to="" data-contentful-entry-id="6PM8Cy36lxBC0Xvd6RmAKC" data-contentful-field-id="contentfulName" data-contentful-locale="en-US" data-contentful-id="6PM8Cy36lxBC0Xvd6RmAKC" data-target="#:Rbm2dm:" data-ga-track-id="listening_platform_demo" class="sc-84c8dcdb-2 ddlEeu">Request a demo of Hootsuite Listening</button></span></div></div></div></div></div></div><div class="sc-fec034cc-0 cYWtk"></div><div class="sc-fec034cc-0 cYWtk"></div><div data-contentful-id="6d9XFyCUitherduR7B2i13" class="sc-aa86c526-0 fWxENJ"><div class="sc-aa86c526-1 gcuDPr grid"><div class="sc-aa86c526-2 gmzuSv"><h2 class="sc-9827fdd0-1 kIivKZ sc-da9adadf-0 loMFwq"><span>Frequently Asked Questions</span></h2></div><div class="sc-aa86c526-2 gmzuSv"></div><div class="sc-aa86c526-2 gmzuSv"><div class="sc-aa86c526-0 fWxENJ"><div class="sc-aa86c526-1 gcuDPr grid"><div class="sc-aa86c526-2 gmzuSv"><div><div class="sc-d0da441b-0 kTddcc"><div data-contentful-id="6Ew8sELxAr6GLYyGgalTRq" class="sc-52fb8eae-0 bswFcP"><button aria-expanded="true" aria-controls=":R2muadm:" class="sc-52fb8eae-1 kVhKOc"><svg width="24px" height="24px" viewBox="0 0 20 20" class="sc-52fb8eae-4 jKoBOi" aria-hidden="true"><path d="M10 14.25 3.25 7.5 5 5.75l5 5 5-5 1.75 1.75z"></path></svg><span class="sc-52fb8eae-2 dFzvkI">What is social listening?</span></button><div id=":R2muadm:" class="sc-52fb8eae-3 ctFpjI"><p>Social listening is the act of tracking brand mentions, reviews, and relevant conversations online. With the right social listening tools, you can listen in when people talk about your brand or product on social media, blogs, forums, review websites, videos, and more. </p><p>You can use what you discover to measure your brand’s popularity, audience perception, and customer desires. And then you can use that information to sharpen your marketing strategy.</p><p>For an in-depth social listening definition and to find the best social media monitoring tool for your business, <span class="sc-84c8dcdb-1 fcZlZj sc-d784fc60-0 iawtOT" data-button-type="text"><a href="https://blog.hootsuite.com/social-listening-business/" class="sc-84c8dcdb-2 sc-84c8dcdb-3 dRoelC cOaxGh" aria-label="link to https://blog.hootsuite.com/social-listening-business/"><u>visit the Hootsuite blog</u></a></span>.</p></div><div class="sc-52fb8eae-6 jhKSUD"></div></div><div data-contentful-id="1XkGBRyVQqS42Psw2ZpTp1" class="sc-52fb8eae-0 bswFcP"><button aria-expanded="false" aria-controls=":R4muadm:" class="sc-52fb8eae-1 kVhKOc"><svg width="24px" height="24px" viewBox="0 0 20 20" class="sc-52fb8eae-4 iCbJOH" aria-hidden="true"><path d="M10 14.25 3.25 7.5 5 5.75l5 5 5-5 1.75 1.75z"></path></svg><span class="sc-52fb8eae-2 ybjwr">Why is social listening important?</span></button><div id=":R4muadm:" class="sc-52fb8eae-3 fdTRpt"><p>Social listening helps you make more informed decisions about your brand, product, and strategy. It demonstrates how certain content resonates with your audience, gauges how you’re doing against your competition, and helps you identify where to spend the most time and resources. Social listening can help prevent negative reviews and reduce your risk of getting canceled.</p></div><div class="sc-52fb8eae-6 clXwta"></div></div><div data-contentful-id="2bxJXwa9OxQx167vMK3QaE" class="sc-52fb8eae-0 bswFcP"><button aria-expanded="false" aria-controls=":R6muadm:" class="sc-52fb8eae-1 kVhKOc"><svg width="24px" height="24px" viewBox="0 0 20 20" class="sc-52fb8eae-4 iCbJOH" aria-hidden="true"><path d="M10 14.25 3.25 7.5 5 5.75l5 5 5-5 1.75 1.75z"></path></svg><span class="sc-52fb8eae-2 ybjwr">How can social media listening increase customer advocacy?</span></button><div id=":R6muadm:" class="sc-52fb8eae-3 fdTRpt"><p>Social media monitoring enhances customer advocacy by giving you a behind-the-scenes look at what customers want. Identify your audience’s most common pain points, the features or products they desire the most, and what’s stopping them from converting. With these insights, you can build a better, more customer-centric product.</p></div><div class="sc-52fb8eae-6 clXwta"></div></div><div data-contentful-id="4iCFbLlXFdj3TwCHD6HYmW" class="sc-52fb8eae-0 bswFcP"><button aria-expanded="false" aria-controls=":R8muadm:" class="sc-52fb8eae-1 kVhKOc"><svg width="24px" height="24px" viewBox="0 0 20 20" class="sc-52fb8eae-4 iCbJOH" aria-hidden="true"><path d="M10 14.25 3.25 7.5 5 5.75l5 5 5-5 1.75 1.75z"></path></svg><span class="sc-52fb8eae-2 ybjwr">What are social listening tools?</span></button><div id=":R8muadm:" class="sc-52fb8eae-3 fdTRpt"><p>Social media listening tools track when a brand is mentioned online. They collect data from social media networks, blogs, forums, and review sites and display them in one feed. This provides an overview of metrics such as how often people mention your brand and how they feel about it.</p><p>All Hootsuite accounts come with basic social listening tools. Use your Professional, Team, Business, or Enterprise plan to set up custom feeds (Hootsuite Streams) that alert you whenever someone mentions your brand name, username, or the hashtags and keywords you specify.</p><p>Coming soon: Hootsuite customers will soon have access to the deepest social media monitoring software thanks to our Talkwalker acquisition.</p></div><div class="sc-52fb8eae-6 clXwta"></div></div><div data-contentful-id="1yqTqFGPxUh3UC5CwQr8Pd" class="sc-52fb8eae-0 bswFcP"><button aria-expanded="false" aria-controls=":Ramuadm:" class="sc-52fb8eae-1 kVhKOc"><svg width="24px" height="24px" viewBox="0 0 20 20" class="sc-52fb8eae-4 iCbJOH" aria-hidden="true"><path d="M10 14.25 3.25 7.5 5 5.75l5 5 5-5 1.75 1.75z"></path></svg><span class="sc-52fb8eae-2 ybjwr">How does social listening work?</span></button><div id=":Ramuadm:" class="sc-52fb8eae-3 fdTRpt"><p>A good social listening tool works by scouring the internet for mentions of your brand or specified keywords. Think of it like your own personal team of spies who hang out on every website waiting to report back relevant information. Every time someone talks about your company or the terms you specify, your social media monitor will record it and show it to you in a stream.</p><p>Read our <span class="sc-84c8dcdb-1 fcZlZj sc-d784fc60-0 iawtOT" data-button-type="text"><a href="https://blog.hootsuite.com/social-media-monitoring/" class="sc-84c8dcdb-2 sc-84c8dcdb-3 dRoelC cOaxGh" aria-label="link to https://blog.hootsuite.com/social-media-monitoring/">complete guide to social media monitoring</a></span> for tips on how to get started.</p></div><div class="sc-52fb8eae-6 clXwta"></div></div><div data-contentful-id="3C6avXvK42PTWZAt6gObAL" class="sc-52fb8eae-0 bswFcP"><button aria-expanded="false" aria-controls=":Rcmuadm:" class="sc-52fb8eae-1 kVhKOc"><svg width="24px" height="24px" viewBox="0 0 20 20" class="sc-52fb8eae-4 iCbJOH" aria-hidden="true"><path d="M10 14.25 3.25 7.5 5 5.75l5 5 5-5 1.75 1.75z"></path></svg><span class="sc-52fb8eae-2 ybjwr">Does Hootsuite have any social listening integrations?</span></button><div id=":Rcmuadm:" class="sc-52fb8eae-3 fdTRpt"><p>Of course! In addition to built-in tools like Hootsuite Streams and Talkwalker, the Hootsuite dashboard integrates with all the best social listening platforms and third-party tools to help you track reviews and mentions your<i> </i>way. Add ReviewTrackers, Digimind, Reddit, Google My Business, and more to your Hootsuite dashboard to keep an close eye on all the chatter in all the corners of the web.</p></div><div class="sc-52fb8eae-6 clXwta"></div></div><div data-contentful-id="4mm3AfN13DL1lLGUTDIUsA" class="sc-52fb8eae-0 bswFcP"><button aria-expanded="false" aria-controls=":Remuadm:" class="sc-52fb8eae-1 kVhKOc"><svg width="24px" height="24px" viewBox="0 0 20 20" class="sc-52fb8eae-4 iCbJOH" aria-hidden="true"><path d="M10 14.25 3.25 7.5 5 5.75l5 5 5-5 1.75 1.75z"></path></svg><span class="sc-52fb8eae-2 ybjwr">What are the best social listening tools?</span></button><div id=":Remuadm:" class="sc-52fb8eae-3 fdTRpt"><p>The best social media listening software is one that helps you track everything people are saying about your brand without having to dig deep for information. With Hootsuite social media monitoring, you get a birds-eye view of the conversation and sentiment surrounding your brand, competitors, and industry. With built-in AI and Talkwalker Quick Search, you no longer have to go searching for key insights. 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Start monitoring now with your free 30-day trial.","image":null,"noIndex":false,"noFollow":false,"twitterCard":null,"twitterTitle":null,"twitterDescription":null,"twitterUrl":null,"twitterSite":null,"ogTitle":null,"ogUrl":null,"ogDescription":null,"ogSiteName":null,"ogLocale":null,"canonical":null,"structuredData":null}}},"slug":"/platform/listening","_nextI18Next":{"initialI18nStore":{"en-US":{"translation":{"404":"404","500":"500","Next slide":"Next slide","Previous slide":"Previous slide","TikTok video":"TikTok video","filter updated":"filter updated","Filter":"Filter","Apply":"Apply","Clear":"Clear","App Store":"App Store","Google Play":"Google Play","Hootsuite Inc. All Rights Reserved.":"Hootsuite Inc. All Rights Reserved.","Get Hootsuite for iOS on the App Store":"Get Hootsuite for iOS on the App Store","Get Hootsuite for Android on the Google Play Store":"Get Hootsuite for Android on the Google Play Store","Footer":"Footer","Language selector":"Language selector","Hootsuite homepage":"Hootsuite homepage","Legal Center":"Legal Center","Trust Center":"Trust Center","Privacy":"Privacy","Cookie preferences":"Cookie preferences","Accessibility":"Accessibility","Find Hootsuite on Instagram":"Find Hootsuite on Instagram","Find Hootsuite on Facebook":"Find Hootsuite on Facebook","Find Hootsuite on Twitter":"Find Hootsuite on Twitter","Find Hootsuite on Youtube":"Find Hootsuite on Youtube","Find Hootsuite on LinkedIn":"Find Hootsuite on LinkedIn","Find Hootsuite on Pinterest":"Find Hootsuite on Pinterest","Find Hootsuite on TikTok":"Find Hootsuite on TikTok","Score":"Score","Log Out":"Log Out","Dashboard":"Dashboard","link to help page":"link to help page","Need Help?":"Need Help?","Log In":"Log In","Start your free trial":"Start your free trial","homepage":"homepage","close navigation menu":"close navigation menu","Go back to {{previousMenu}}":"Go back to {{previousMenu}}","open navigation menu":"open navigation menu","back to previous menu section":"back to previous menu section","Main menu":"Main menu","What you’ll learn":"What you’ll learn","animation start stop":"animation start stop","page {{pageNumber}}":"page {{pageNumber}}","go to page {{pageNumber}}":"go to page {{pageNumber}}","previous page":"previous page","next page":"next page","or":"or","Current plan":"Current plan","Contact Sales":"Contact Sales","See What It Includes":"See What It Includes","Learn more about the {{planName}} Plan":"Learn more about the {{planName}} Plan","Learn More":"Learn More","per year":"per year","per month":"per month","Custom":"Custom","Try for free!":"Try for free!","Learn more about {{name}}":"Learn more about {{name}}","Includes {{feature}}":"Includes {{feature}}","Does not include {{feature}}":"Does not include {{feature}}","social accounts":"social accounts","Schedule {{numberOfPosts}} posts":"Schedule {{numberOfPosts}} posts","plus":"plus","Compare Hootsuite features side-by-side":"Compare Hootsuite features side-by-side","mo, billed annually":"mo, billed annually","per month, billed annually":"per month, billed annually","Legend":"Legend","Included with plan":"Included with plan","Not included with plan":"Not included with plan","* Available with multiple users":"* Available with multiple users","Contact for pricing":"Contact for pricing","Copied to Clipboard!":"Copied to Clipboard!","Skip to content":"Skip to content","Read more on LinkedIn":"Read more on LinkedIn","View on website":"View on website","sub navigation":"sub navigation","Employees":"Employees","followers":"followers","likes":"likes","Calculate Your Reach":"Calculate Your Reach","This field is required.":"This field is required.","Please enter a number.":"Please enter a number.","The potential impact of employee advocacy:":"The potential impact of employee advocacy:","new people could be seeing your content":"new people could be seeing your content","potential increase in your social reach":"potential increase in your social reach","Here is how we calculate these numbers":"Here is how we calculate these numbers","To calculate your maximum social reach, we add together all of your followers and fans.":"To calculate your maximum social reach, we add together all of your followers and fans.","To calculate your potential social reach with Amplify, we add the average number of unique friends and followers individuals have, then multiply that by your total number of employees. Finally, we add that total to your current maximum social reach.":"To calculate your potential social reach with Amplify, we add the average number of unique friends and followers individuals have, then multiply that by your total number of employees. Finally, we add that total to your current maximum social reach.","Your current maximum social reach":"Your current maximum social reach","Your potential social reach with Amplify":"Your potential social reach with Amplify","Failed to display the content due to safety concerns and non-compliance with our policies. Please retry using different data.":"Failed to display the content due to safety concerns and non-compliance with our policies. Please retry using different data.","Something went wrong, refresh and try again.":"Something went wrong, refresh and try again.","Generate Content":"Generate Content","Reset":"Reset","Type Your {{label}}":"Type Your {{label}}","--":"--","Validating Email...":"Validating Email...","Your Email has been validated!":"Your Email has been validated!","Invalid Email":"Invalid Email"," - did you mean":" - did you mean"," - please check and try again.":" - please check and try again.","Invalid Email format, please check and try again.":"Invalid Email format, please check and try again.","We were unable to validate your email, please check and try again.":"We were unable to validate your email, please check and try again.","Please verify you are not a robot to proceed":"Please verify you are not a robot to proceed","Sorry, this token has expired.":"Sorry, this token has expired.","Click here to get an updated validation token.":"Click here to get an updated validation token.","Sorry, you are not eligible. Please refer to our HootGiving eligibility guidelines for more information.":"Sorry, you are not eligible. Please refer to our HootGiving eligibility guidelines for more information.","Invalid token. Please try again or visit":"Invalid token. Please try again or visit","TechSoup":"TechSoup","to register your non-profit.":"to register your non-profit.","indicates required fields":"indicates required fields","Field must be filled":"Field must be filled","Choose file":"Choose file","Valid file formats for documents are jpg, png, and pdf. The max file size is 5MB.":"Valid file formats for documents are jpg, png, and pdf. The max file size is 5MB.","Apply using Goodstack":"Apply using Goodstack","Where is your organization registered?":"Where is your organization registered?","Please select...":"Please select...","If you can't find your country or region, it means that we may not support your country or region yet.":"If you can't find your country or region, it means that we may not support your country or region yet.","Next step":"Next step","What's the full name and nonprofit ID that is registered with the government?":"What's the full name and nonprofit ID that is registered with the government?","Organization Name":"Organization Name","Enter your organization name":"Enter your organization name","Registry Name":"Registry Name","Select registry name":"Select registry name","Organization registration ID":"Organization registration ID","Enter your organization registration ID":"Enter your organization registration ID","Evidence of your official nonprofit status":"Evidence of your official nonprofit status","What's the full legal name of your organization?":"What's the full legal name of your organization?","Search for your nonprofit":"Search for your nonprofit","Nonprofit name":"Nonprofit name","I can't find my nonprofit. I want to add it.":"I can't find my nonprofit. I want to add it.","page {{pageNumber}}, current page":"page {{pageNumber}}, current page","Previous":"Previous","Next":"Next","Learn more about":"Learn more about","Calculate your return":"Calculate your return","Calculate your investment":"Calculate your investment","Add the total Facebook visits from your campaign. You can track these with UTM parameters. Or use a timeframe such as the start and end of your Facebook ads. Never heard of UTMs?":"Add the total Facebook visits from your campaign. You can track these with UTM parameters. Or use a timeframe such as the start and end of your Facebook ads. Never heard of UTMs?","Follow the steps in this video":"Follow the steps in this video","https://www.youtube.com/watch?v=ixXUFiwdUl8":"https://www.youtube.com/watch?v=ixXUFiwdUl8","It’s a good idea to send all campaign traffic to a dedicated landing page. This landing page should have some type of lead capture such as email sign-ups. Calculate your conversion rate by dividing the total number of emails collected by the number of page views to the landing page. Then multiply this number by 100 to turn this into a percentage. Example: 100 email addresses collected / 1000 Facebook visits = 0.1 X 100 = 10% Page Conversion Rate.":"It’s a good idea to send all campaign traffic to a dedicated landing page. This landing page should have some type of lead capture such as email sign-ups. Calculate your conversion rate by dividing the total number of emails collected by the number of page views to the landing page. Then multiply this number by 100 to turn this into a percentage. Example: 100 email addresses collected / 1000 Facebook visits = 0.1 X 100 = 10% Page Conversion Rate.","Close rate means the number of sales calls, presentations, or email outreach activities versus the number of sales you close. To get this number, speak to your sales team. This number is important as it allows us to show that for every 1,000 leads we generate on Facebook, we can expect (as an example) 10 sales.":"Close rate means the number of sales calls, presentations, or email outreach activities versus the number of sales you close. To get this number, speak to your sales team. This number is important as it allows us to show that for every 1,000 leads we generate on Facebook, we can expect (as an example) 10 sales.","This is the total revenue you expect the customer to generate over their lifetime. Speak to your sales or analyst team to get this number. Confused?":"This is the total revenue you expect the customer to generate over their lifetime. Speak to your sales or analyst team to get this number. Confused?","Follow the steps in our blog post here.":"Follow the steps in our blog post here.","Add the total cost of your Facebook ads. This is the total campaign spend.":"Add the total cost of your Facebook ads. This is the total campaign spend.","For a more accurate view, you can also include the cost of creating the ads. For example, if you hired an agency to design the ads or if you created a video for the campaign, add those numbers to your total campaign spend. If you created other content for the campaign—such as a white paper for lead generation—include that cost here.":"For a more accurate view, you can also include the cost of creating the ads. For example, if you hired an agency to design the ads or if you created a video for the campaign, add those numbers to your total campaign spend. If you created other content for the campaign—such as a white paper for lead generation—include that cost here.","How many hours did your team work on the campaign? Multiply your total hours by your hourly rate.":"How many hours did your team work on the campaign? Multiply your total hours by your hourly rate.","Total Facebook visits from campaign":"Total Facebook visits from campaign","Landing page conversion rate":"Landing page conversion rate","Close rate":"Close rate","Lifetime customer value":"Lifetime customer value","Total ad spend":"Total ad spend","Content creation costs":"Content creation costs","Labor costs":"Labor costs","Please choose a value between {min}-{max}":"Please choose a value between {min}-{max}","Your Return On Investment":"Your Return On Investment","Total Revenue":"Total Revenue","Total Investment":"Total Investment","Leads":"Leads","Sales":"Sales","How to get the most out of this calculator":"How to get the most out of this calculator","For this calculator, we’re assuming you’ve used three marketing tactics:":"For this calculator, we’re assuming you’ve used three marketing tactics:","You’ve launched a paid or organic campaign on Facebook":"You’ve launched a paid or organic campaign on Facebook"," You’ve used a dedicated landing page with some form of lead capture such as email sign-ups":" You’ve used a dedicated landing page with some form of lead capture such as email sign-ups","You’re sending leads to a sales team who will then turn those leads into sales":"You’re sending leads to a sales team who will then turn those leads into sales","Note: Feel free to substitute Facebook for another social network.":"Note: Feel free to substitute Facebook for another social network.","Your data is beautiful. Share it.":"Your data is beautiful. Share it.","Did your campaign produce a mountain of money?":"Did your campaign produce a mountain of money?","Click the button below to share your results with your team, boss, clients, or supportive parent.":"Click the button below to share your results with your team, boss, clients, or supportive parent.","Copy Your Link":"Copy Your Link","Let's get you posting consistently and bring your engagement up":"Let's get you posting consistently and bring your engagement up","Right now, your social presence is a bit behind other businesses. Let's change that. We suggest scheduling a few more posts each week to increase your overall activity and engagement. The Hootsuite Professional Plan has all the tools to unlock your true potential for social.":"Right now, your social presence is a bit behind other businesses. Let's change that. We suggest scheduling a few more posts each week to increase your overall activity and engagement. The Hootsuite Professional Plan has all the tools to unlock your true potential for social.","Get your Twitter score":"Get your Twitter score","How many followers do you have?":"How many followers do you have?","What are your total engagements over the last 30 days?":"What are your total engagements over the last 30 days?","How many posts have you made over the last 30 days?":"How many posts have you made over the last 30 days?","Get my social score":"Get my social score","Freshly hatched":"Freshly hatched","Perfectly birdinary":"Perfectly birdinary","You've really outflown yourself!":"You've really outflown yourself!","Score breakdown":"Score breakdown","Follower":"Follower","Engagement":"Engagement","Frequency":"Frequency","See the details":"See the details","Try another account":"Try another account","Let’s go back home and start this adventure over again.":"Let’s go back home and start this adventure over again.","Homepage":"Homepage","Features":"Features","Resources":"Resources","Education":"Education","Blog":"Blog","Help":"Help","Compare Plans":"Compare Plans","Filter by":"Filter by","Topic":"Topic","Tag":"Tag","Loading...":"Loading...","Oops! We don't have anything on that topic yet.":"Oops! We don't have anything on that topic yet.","{{numberOfOffers}} available":"{{numberOfOffers}} available","click to see offers":"click to see offers","close":"close","*Prices displayed in {{currency}}, based on annual billing, but do not include applicable taxes.":"*Prices displayed in {{currency}}, based on annual billing, but do not include applicable taxes.","Globally, the average social media practitioner makes":"Globally, the average social media practitioner makes","You make":"You make","more":"more","less":"less","than average.":"than average.","Read the latest Social Media Career Report to see details on how much your peers make plus breakdowns by gender, region, seniority, and more.":"Read the latest Social Media Career Report to see details on how much your peers make plus breakdowns by gender, region, seniority, and more.","How much do social media managers make? Find out if you’re getting paid\n as much as your peers in two seconds flat.":"How much do social media managers make? Find out if you’re getting paid\n as much as your peers in two seconds flat.","What is your annual salary in US dollars?":"What is your annual salary in US dollars?","Enter your salary in USD":"Enter your salary in USD","Please enter a valid salary amount":"Please enter a valid salary amount","Compare your salary":"Compare your salary","Save {{amount}}":"Save {{amount}}","{{discountPercentage}}% discount, save {{discountAmount}}*":"{{discountPercentage}}% discount, save {{discountAmount}}*","Pay {{monthlyCost}}/mo, includes {{discountPercentage}}% off for your first year, (billed annually at {{annualCost}})":"Pay {{monthlyCost}}/mo, includes {{discountPercentage}}% off for your first year, (billed annually at {{annualCost}})","Details":"Details","to":"to","Events":"Events","Please complete the form to watch":"Please complete the form to watch","Interested in learning more?":"Interested in learning more?","Request a Demo":"Request a Demo","Hootsuite Help Center":"Hootsuite Help Center","Search our help articles for answers or browse the resources below":"Search our help articles for answers or browse the resources below","What can we help you with?":"What can we help you with?","contact us":"contact us","Help articles":"Help articles","Need someone to help you?":"Need someone to help you?","Need help? Give us a shout. Be sure to include the email address associated with your Hootsuite account and a description of your issue. We also welcome new feature suggestions and crowd-pleasing guacamole recipes.":"Need help? Give us a shout. Be sure to include the email address associated with your Hootsuite account and a description of your issue. We also welcome new feature suggestions and crowd-pleasing guacamole recipes.","Get in touch with customer support:":"Get in touch with customer support:","Message us from your Hootsuite dashboard; or ":"Message us from your Hootsuite dashboard; or ","Email your account rep for support with your Enterprise plan; or ":"Email your account rep for support with your Enterprise plan; or ","If all else fails, submit a help request here.":"If all else fails, submit a help request here.","Operational hours":"Operational hours","Monday to Friday 9:00 am - 5:00 pm":"Monday to Friday 9:00 am - 5:00 pm","PST GMT-8, CST GMT-6, EST GMT-5, EET GMT+2, CET GMT+1":"PST GMT-8, CST GMT-6, EST GMT-5, EET GMT+2, CET GMT+1","Monday to Friday 9:00 am - 1:00 pm, 3:00 pm - 5:00 pm":"Monday to Friday 9:00 am - 1:00 pm, 3:00 pm - 5:00 pm","SGT GMT +8":"SGT GMT +8","Monday to Friday 9:00 am - 4:00 pm":"Monday to Friday 9:00 am - 4:00 pm","AEDT GMT + 11":"AEDT GMT + 11","Monday to Friday 9:00 am - 5:00 pm ":"Monday to Friday 9:00 am - 5:00 pm ","NZDT GMT +12":"NZDT GMT +12","Languages Supported:":"Languages Supported:","English, French (email) and Spanish (email)":"English, French (email) and Spanish (email)","Other resources":"Other resources","Hootsuite Academy":"Hootsuite Academy","Master Hootsuite with free online courses.":"Master Hootsuite with free online courses.","Link to blog for social media tips, strategy, and advice.":"Link to blog for social media tips, strategy, and advice.","Social media tips, strategy, and advice.":"Social media tips, strategy, and advice.","Resource library":"Resource library","Hundreds of free resources to help you succeed in social.":"Hundreds of free resources to help you succeed in social.","Webinars":"Webinars","Learn from industry experts on a wide range of social topics.":"Learn from industry experts on a wide range of social topics.","What’s new":"What’s new","New features, fixes, and other improvements to Hootsuite.":"New features, fixes, and other improvements to Hootsuite.","Social media bootcamp":"Social media bootcamp","Learn the fundamentals of social media marketing.":"Learn the fundamentals of social media marketing.","Get help on social":"Get help on social","Contact us on Twitter":"Contact us on Twitter","Contact us on Facebook":"Contact us on Facebook","Check out our security page":"Check out our security page","Security":"Security","Check system status":"Check system status","System Status":"System Status","Still can’t find what you’re looking for?":"Still can’t find what you’re looking for?","Check existing ticket":"Check existing ticket","Submit a support ticket":"Submit a support ticket","No results available":"No results available","{{number}} search results available. Keyboard users, use up and down arrows to review and enter to select. Touch device users, explore by touch or with swipe gestures.":"{{number}} search results available. Keyboard users, use up and down arrows to review and enter to select. Touch device users, explore by touch or with swipe gestures.","hootsuite help search bar":"hootsuite help search bar","Connect with customers at every step of the journey with Hootsuite Enterprise":"Connect with customers at every step of the journey with Hootsuite Enterprise","Centralize and streamline social media management":"Centralize and streamline social media management","Plan and create campaigns as a team":"Plan and create campaigns as a team","Capture actionable insights to enhance your social strategy":"Capture actionable insights to enhance your social strategy","Pick the plan that’s right for you":"Pick the plan that’s right for you","Manage all of your social media in one place.":"Manage all of your social media in one place.","monthly billing":"monthly billing","annual billing":"annual billing","*Prices displayed in {{currency}}, based on {{pricingInterval}}, but do not include applicable taxes.":"*Prices displayed in {{currency}}, based on {{pricingInterval}}, but do not include applicable taxes.","Pay annually (Save up to 38%)":"Pay annually (Save up to 38%)","Pay monthly":"Pay monthly","PRESS RELEASES":"PRESS RELEASES","About Hootsuite":"About Hootsuite","Hootsuite is a leading global provider":"Hootsuite is a leading global provider","Contact":"Contact","Hootsuite Media Team":"Hootsuite Media Team","Resource Library":"Resource Library","All Categories":"All Categories","Share this resource":"Share this resource","Related Resources":"Related Resources","Hootsuite Mobile App":"Hootsuite Mobile App","Hootsuite Dashboard":"Hootsuite Dashboard","Hootsuite Insights":"Hootsuite Insights","Hootsuite Amplify":"Hootsuite Amplify","Hootsuite App Directory":"Hootsuite App Directory","AdEspresso by Hootsuite":"AdEspresso by Hootsuite","Hootsuite Social Ads":"Hootsuite Social Ads","Hootsuite Advanced Analytics":"Hootsuite Advanced Analytics","Product Updates":"Product Updates","New features, fixes, and other improvements to help you get the most out of Hootsuite":"New features, fixes, and other improvements to help you get the most out of Hootsuite","New":"New","Improved":"Improved","Fixed":"Fixed","View this Webinar":"View this Webinar","View this Event":"View this Event","EVENTS":"EVENTS","Events and Recordings":"Events and Recordings","Get details on upcoming events so you can attend in person or online, and find video recordings of past events.":"Get details on upcoming events so you can attend in person or online, and find video recordings of past events.","Upcoming events":"Upcoming events","No upcoming events at this time. Check back later!":"No upcoming events at this time. Check back later!","Past event recordings":"Past event recordings","No past event recordings available at this time. Check back later!":"No past event recordings available at this time. Check back later!","Sorry, there are no results matching your criteria.":"Sorry, there are no results matching your criteria.","Try again, or clear your filters.":"Try again, or clear your filters.","Continue reading":"Continue reading","All Dates":"All Dates","All Types":"All Types","Featured Coverage":"Featured Coverage","Press Release":"Press Release","NEWSROOM":"NEWSROOM","When we’re not spreading the news, we’re making it":"When we’re not spreading the news, we’re making it","Subscribe for updates":"Subscribe for updates","Hootsuite in the news":"Hootsuite in the news","We have amazing customers":"We have amazing customers","We have 4,000+ enterprise customers worldwide.":"We have 4,000+ enterprise customers worldwide.","We are socially responsible":"We are socially responsible","Our social impact strategy focuses on positively impacting our employees, customers, neighbourhoods, communities, and our environment for the long term.":"Our social impact strategy focuses on positively impacting our employees, customers, neighbourhoods, communities, and our environment for the long term.","We’re the leader in social media management":"We’re the leader in social media management","We’re trusted by more than 18 million customers and employees at more than 80% of the Fortune 1000.":"We’re trusted by more than 18 million customers and employees at more than 80% of the Fortune 1000.","We connect with the tools you use every day":"We connect with the tools you use every day","With more than 150 technology partners and integrated applications, our collaborative ecosystem helps boost the adoption and integration of social media across your organization.":"With more than 150 technology partners and integrated applications, our collaborative ecosystem helps boost the adoption and integration of social media across your organization.","Brand Assets and Logos":"Brand Assets and Logos","Visit our media portal for brand guidelines, logos, photography, and other brand assets.":"Visit our media portal for brand guidelines, logos, photography, and other brand assets.","View Brand Assets":"View Brand Assets","Loved by our customers, partners, and employees":"Loved by our customers, partners, and employees","Here’s a few awards we’ve picked up in the last few years:":"Here’s a few awards we’ve picked up in the last few years:","Hootsuite leads the pack with its seller focus and scale.":"Hootsuite leads the pack with its seller focus and scale.","Hootsuite awarded the Forrester New Wave Leader 2019 award in the Sales Social Engagement Tools category":"Hootsuite awarded the Forrester New Wave Leader 2019 award in the Sales Social Engagement Tools category","Leader in the categories of:\nBrand Advocacy, Employee Advocacy, Social Media Suites, Social Media Management, Social Media Monitoring, Social Media Analytics":"Leader in the categories of:\nBrand Advocacy, Employee Advocacy, Social Media Suites, Social Media Management, Social Media Monitoring, Social Media Analytics","Badge commemorating Hootsuites ranking in multiple G2 categories":"Badge commemorating Hootsuites ranking in multiple G2 categories","Hootsuite was ranked #3 of the top 25 companies to work for in Canada.":"Hootsuite was ranked #3 of the top 25 companies to work for in Canada.","Badge commemorating Hootsuite being ranked in LinkedIn's 2018 Top Companies":"Badge commemorating Hootsuite being ranked in LinkedIn's 2018 Top Companies","The social data and insights that Hootsuite delivers are powerful, and help our joint customers achieve competitive advantage.":"The social data and insights that Hootsuite delivers are powerful, and help our joint customers achieve competitive advantage.","Badge commemorating Hootsuite being awarded Adobe Experience Cloud Exchange Partner of the Year":"Badge commemorating Hootsuite being awarded Adobe Experience Cloud Exchange Partner of the Year","Thank you for subscribing! You will receive a confirmation email shortly.":"Thank you for subscribing! You will receive a confirmation email shortly.","Submit":"Submit","Research \u0026 Trends":"Research \u0026 Trends","Strategy \u0026 Tactics":"Strategy \u0026 Tactics","Case Studies":"Case Studies","Toolkits":"Toolkits","Products \u0026 Services":"Products \u0026 Services","All Industries":"All Industries","Agency":"Agency","Financial Services":"Financial Services","Government":"Government","Health Care":"Health Care","Higher Education":"Higher Education","Hospitality \u0026 Tourism":"Hospitality \u0026 Tourism","Media \u0026 Entertainment":"Media \u0026 Entertainment","Non-Profit":"Non-Profit","Retail \u0026 CPG":"Retail \u0026 CPG","Sports":"Sports","Technology":"Technology","Real Estate":"Real Estate","Social media is in our DNA":"Social media is in our DNA","Explore hundreds of free resources to help you succeed in social.":"Explore hundreds of free resources to help you succeed in social.","Sorry, there are no results found":"Sorry, there are no results found","Try again, or reset your filters.":"Try again, or reset your filters.","Put social media to work in every corner of your business":"Put social media to work in every corner of your business","Trusted by 22+ million users in 175+ countries for managing social media.":"Trusted by 22+ million users in 175+ countries for managing social media.","Request a demo":"Request a demo","View details of the {{product}} product":"View details of the {{product}} product","View Details":"View Details","Let's do this":"Let's do this","Products used in this study":"Products used in this study","What's next":"What's next","Read the full story":"Read the full story","View all case studies":"View all case studies","Category:":"Category:","Register now":"Register now","Watch now":"Watch now","Time Saving Strategies \u0026 Tips":"Time Saving Strategies \u0026 Tips","How to Prove the Value of Social ROI":"How to Prove the Value of Social ROI","Brand Protection Best Practices":"Brand Protection Best Practices","How to Hootsuite: Product Demos":"How to Hootsuite: Product Demos","Social Media Essentials":"Social Media Essentials","Watch Webinar":"Watch Webinar","Register Now":"Register Now","Watch on Demand":"Watch on Demand","Upcoming live":"Upcoming live","Watch webinar":"Watch webinar","Browse all our webinars":"Browse all our webinars","link to {{name}}'s Facebook page":"link to {{name}}'s Facebook page","link to {{name}}'s Twitter page":"link to {{name}}'s Twitter page","link to {{name}}'s LinkedIn page":"link to {{name}}'s LinkedIn page","On-demand":"On-demand","Please complete the form to register":"Please complete the form to register","Share this webinar":"Share this webinar","Transcript":"Transcript","Speakers":"Speakers","Speaker":"Speaker","Related resources":"Related resources","Interested in learning more with Hootsuite?":"Interested in learning more with Hootsuite?","link to the request a demo page":"link to the request a demo page","ALL WEBINARS":"ALL WEBINARS","Webinar categories":"Webinar categories","Go":"Go","Elevate your social media strategy now with Hootsuite":"Elevate your social media strategy now with Hootsuite","We couldn't find an account with that email address":"We couldn't find an account with that email address","Oops! Your verification link has expired":"Oops! Your verification link has expired","Would you like to create a Hootsuite account?":"Would you like to create a Hootsuite account?","Please select Resend email and we'll send you a new verification link.":"Please select Resend email and we'll send you a new verification link.","Sign up":"Sign up","here":"here","Resend email":"Resend email","Welcome back!":"Welcome back!","You are now logged in to your account.":"You are now logged in to your account.","Go to Dashboard":"Go to Dashboard","Oh snap! We got lost.":"Oh snap! We got lost.","Oh snap! Something went wrong.":"Oh snap! Something went wrong.","Thank you for registering for the recording":"Thank you for registering for the recording","Thank you for registering for the webinar":"Thank you for registering for the webinar","you will receive an email with a personalized link shortly.":"you will receive an email with a personalized link shortly.","Ready to take the next step toward becoming a social business?":"Ready to take the next step toward becoming a social business?","Request a demo now and see how Hootsuite Enterprise can help you drive business-wide results from your social outreach.":"Request a demo now and see how Hootsuite Enterprise can help you drive business-wide results from your social outreach.","Demo Request Received":"Demo Request Received","Thanks for your interest in Hootsuite Enterprise. An Enterprise Development Representative will be in touch shortly to schedule your interactive demo.":"Thanks for your interest in Hootsuite Enterprise. 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