Innovation Strategy Award - David Lee, Kellanova

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class='thh__catLink'>All</a><a href='https://www.innovationstrategy.com/#interviews' title='Interviews' class='thh__catLink'>Interviews</a><a href='https://www.innovationstrategy.com/#articles' title='Articles' class='thh__catLink'>Articles</a><a href='https://www.innovationstrategy.com/#futuristu' title='FuturistU' class='thh__catLink'>FuturistU</a><a href='https://www.innovationstrategy.com/#futurists' title='Futurists' class='thh__catLink'>Futurists</a><a href='https://www.innovationstrategy.com/#keynotes' title='Keynotes' class='thh__catLink'>Keynotes</a><a href='https://www.innovationstrategy.com/awards' title='Awards' class='thh__catLink'>Awards</a><a href='https://www.trendhunter.com/trendreports' title='Our Services' class='thh__catLink'>Our Services</a> <a title='DASHBOARD' class='thh__catLink thh__catLink--mobile' href='https://www.trendhunter.com/dashboard'>DASHBOARD</a> <a title='RESEARCH' class='thh__catLink thh__catLink--mobile' href='https://www.trendhunter.com/trendreports'>RESEARCH</a> <a title='KEYNOTES' class='thh__catLink thh__catLink--mobile' href='https://www.jeremygutsche.com'>KEYNOTES</a> <a title='EVENTS' class='thh__catLink thh__catLink--mobile' href='https://www.futurefestival.com'>EVENTS</a> </div> </div> </div><div class='thh__fixedSpacer'></div><div class='thh__shadowCover'></div> </header> <div class='isaa'> <section class='lp__top isaa__top'> <div class=' th__container lp__topImage '> <div class='isaa__topImage ' style='background-image:url("https://cdn.trendhunterstatic.com/i/is/awards/innovation-strategy-award-winner-david-lee.jpeg")'></div> <div class='lp__topText isaa__topText'> <h1 class='lp__h1 isaa__h1'> <div class='isaa__h1T'>Award Winner</div> David Lee, Kellanova <div class='isaa__h1T'>Infectious Messaging</div> </h1> <div class='lp__topSubText'> <div class='lp__topSubTextInner'>Kellanova is transforming consumer engagement by embracing cultural relevance to connect with next-gen consumers. David Lee, Sr. Director of Global Licensing & Cultural Marketing, shares how the company’s innovative partnerships and unexpected collaborations are reshaping brand marketing. In this exclusive interview, Lee discusses balancing brand identity while pushing creative boundaries for authentic cultural resonance. Kellanova and David Lee are the recipients of a 2024 Innovation Strategy award in the Infectious Messaging category, recognizing their fresh approach to marketing.</div> </div> </div> </div> </section> <div class='lp__whiteBlock'><div class='th__container'><section class='lp__sec lp__secPadding'> <h2 class='lp__h2 lp__secTitle lp__secTitle--left'>Special Achievement</h2> <div class='lp__secImage lp__secImage--right'><img width='800' height='800' class='lp__image thai' alt='Innovation Strategy Award Winner David Lee' src='https://cdn.trendhunterstatic.com/icons/tha/lazyplaceholder.jpeg?auto=webp' data-src='//cdn.trendhunterstatic.com/i/is/innovation-strategy-award.jpg'/> <noscript> <img src='//cdn.trendhunterstatic.com/i/is/innovation-strategy-award.jpg' class='lp__image' width=400 height=400 alt='Innovation Strategy Award Winner David Lee' /> </noscript></div> <div class='lp__secText lp__secText--left'><p class='lp__text '>The Innovation Strategy Awards, part of this year's Future Festival World Summit 2024 event, honored top business tactics drawn from inspiring conversations with some of the world’s most renowned innovators and authors.</p><p class='lp__text '> Adapting during times of chaos is a challenge for many of the world’s most successful brands. In addition to being adaptable and embracing creativity head-on, David Lee’s tactic of <a class='lp__textLink' href='https://www.innovationstrategy.com/interview/david-lee'>Cultural Synergy</a> aligns Kellanova brands with consumer passion points in culturally relevant ways such as fashion, music, sports, and entertainment. This approach strengthens emotional connections, enhances brand loyalty, and increases visibility in culturally relevant spaces, driving long-term growth.</p><p class='lp__text lp__text--last'> For more on our Innovation Strategy Awards and how your organization can enter to be nominated, visit <a href='/' class='lp__textLink'>InnovationStrategy.com</a>.</p></div> </section></div></div> <div class='lp__blackBlock'> <section class='lp__sec lp__sec--nomargin cha__secPadding cha__bgImg cha__bgImg--con cha__flexCenter cha__moreCont '> <div class='cha__more'> <div class='cha__moreLeft'> <h2 class='lp__h2 lp__h2--white'>Let's Connect</h2> </div> <div class='cha__moreRight'> <p class='lp__text cha__text--white'> To learn more about how Trend Hunter can support your specific needs, send us a note and a member of our team will be in touch. </p> <button class='th__btn th__btn--bonb th__btn--transparent th__chatBtn'>CONTACT US</button> </div> </div> </section> </div> </div> <div class='lp__blackBlock'> <footer class='thf' data-sv='Web 3 through Edgecast'> <div class='th__container'> <div class='thf__cont'> <div class='thf__links'> <a href='https://www.trendhunter.com/about-trend-hunter'>About Us & Contact</a>     <a href='https://www.jeremygutsche.com'>Innovation Keynote Speaker</a>     <a href='https://www.futurefestival.com'>Best Innovation Conference</a>     <a href='https://www.trendhunter.com/trendreports'>Custom Trend Reports</a> </div> <div class='thf__copyright'> <a href='https://www.trendhunter.com/'>Trends</a> Ⓒ 2024 <span itemprop='publisher' itemscope itemtype='https://schema.org/Organization'> <span itemprop='name'>TREND HUNTER Inc.</span> </span>     <a href='https://www.trendhunter.com/terms'>Terms of Use, Copyright Info & Privacy Policy</a> </div> </div> </div> </footer> </div>   <script src="https://www.trendhunter.com/apps/js/jquery3-6-0-min.js"></script>  <script src='https://www.trendhunter.com/apps/js/kite-header.js?v=17323.4'></script> <script> CPage.init(); </script> </body> </html>

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Innovation Strategy Award - David Lee, Kellanova