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Consumer Trust and Personalization Insights: Unlock the Future of Brand Experience | Jack Morton

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Our latest report, Experience Better / Insights, dives deep into the changing attitudes towards data privacy, brand trust, and the value of personalization in the post-ChatGPT era.</p> <p><img decoding="async" class="lazy lazy-hidden aligncenter wp-image-26000 size-full" style="max-width: 100%; height: auto; display: block;" title="brand trust insights" src="//jackmorton.com/wp-content/plugins/a3-lazy-load/assets/images/lazy_placeholder.gif" data-lazy-type="image" data-src="https://jackmorton.com/wp-content/uploads/2024/09/EBI_NewsletterGraphic_V2.jpg" alt="brand trust insights" /><noscript><img decoding="async" class="aligncenter wp-image-26000 size-full" style="max-width: 100%; height: auto; display: block;" title="brand trust insights" src="https://jackmorton.com/wp-content/uploads/2024/09/EBI_NewsletterGraphic_V2.jpg" alt="brand trust insights" /></noscript></p> <p>We surveyed 5,000 consumers across five major regions to uncover the trends that are shaping the future of brand experiences.</p> <p class="x_MsoNormal">Download this report to:</p> <ul> <li>Discover how consumers&#8217; willingness to share personal data has evolved.</li> <li>Understand the regional differences in consumer trust and data privacy concerns.</li> <li>Learn what consumers expect from AI-driven brand experiences and how to meet those expectations.</li> </ul> <p class="x_MsoNormal">Ready to stay ahead of the curve in the ever-changing world of brand experience? 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