Discover How Consumer Trust is Changing in the AI Era

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Morton</a></div></p> <div class="s-blog-post"> <p><img fetchpriority="high" decoding="async" class="lazy lazy-hidden alignright wp-image-26041" title="Experience Brand Index" src="//jackmorton.com/wp-content/plugins/a3-lazy-load/assets/images/lazy_placeholder.gif" data-lazy-type="image" data-src="https://jackmorton.com/wp-content/uploads/2018/09/EBI.PT2_WebsiteImage-300x200.jpg" alt="The Jack Morton Experience Brand Index | Consumer Loyalty Research" width="400" height="267" srcset="" data-srcset="https://jackmorton.com/wp-content/uploads/2018/09/EBI.PT2_WebsiteImage-300x200.jpg 300w, https://jackmorton.com/wp-content/uploads/2018/09/EBI.PT2_WebsiteImage-1024x683.jpg 1024w, https://jackmorton.com/wp-content/uploads/2018/09/EBI.PT2_WebsiteImage-768x512.jpg 768w, https://jackmorton.com/wp-content/uploads/2018/09/EBI.PT2_WebsiteImage.jpg 1200w" sizes="(max-width: 400px) 100vw, 400px" /><noscript><img fetchpriority="high" decoding="async" class="alignright wp-image-26041" title="Experience Brand Index" src="https://jackmorton.com/wp-content/uploads/2018/09/EBI.PT2_WebsiteImage-300x200.jpg" alt="The Jack Morton Experience Brand Index | Consumer Loyalty Research" width="400" height="267" srcset="https://jackmorton.com/wp-content/uploads/2018/09/EBI.PT2_WebsiteImage-300x200.jpg 300w, https://jackmorton.com/wp-content/uploads/2018/09/EBI.PT2_WebsiteImage-1024x683.jpg 1024w, https://jackmorton.com/wp-content/uploads/2018/09/EBI.PT2_WebsiteImage-768x512.jpg 768w, https://jackmorton.com/wp-content/uploads/2018/09/EBI.PT2_WebsiteImage.jpg 1200w" sizes="(max-width: 400px) 100vw, 400px" /></noscript>The brand experience landscape is evolving rapidly, driven by disruptive technologies like ChatGPT. How are consumer expectations shifting? What do people want from brands today? And how can companies build trust in a time of increasing skepticism?</p> <p>Jack Morton鈥檚 latest global research, Experience Better/Insights, dives deep into these critical questions. Surveying 5,000 consumers across the US, UK, UAE, Singapore, and Saudi Arabia, this comprehensive report offers exclusive insights into the evolving relationship between brands and their audiences.</p> <p>Download the report to:</p> <ul> <li>Learn how skepticism is rising and understand the evolving dynamics between brands and their audiences.</li> <li>Discover how consumer trust is shaping the future of AI-enabled experiences.</li> <li>Get insights to help your brand stay ahead in a world of rising expectations.</li> </ul> <hr /> <h2>Get the Report</h2> <div class="wpforms-container wpforms-container-full wpforms-render-modern" id="wpforms-26103"><form id="wpforms-form-26103" class="wpforms-validate wpforms-form wpforms-ajax-form" data-formid="26103" method="post" enctype="multipart/form-data" action="/pov/experience-brand-index/" data-token="aa2c66a38830c723f7789223707cff32" data-token-time="1739910430"><noscript class="wpforms-error-noscript">Please enable JavaScript in your browser to complete this form.</noscript><div class="wpforms-hidden" id="wpforms-error-noscript">Please enable JavaScript in your browser to complete this form.</div><div class="wpforms-field-container"><div id="wpforms-26103-field_1-container" class="wpforms-field wpforms-field-name" data-field-id="1"><fieldset><legend class="wpforms-field-label">Name <span class="wpforms-required-label" aria-hidden="true">*</span></legend><div class="wpforms-field-row wpforms-field-medium"><div class="wpforms-field-row-block wpforms-first wpforms-one-half"><input type="text" id="wpforms-26103-field_1" class="wpforms-field-name-first wpforms-field-required" name="wpforms[fields][1][first]" aria-errormessage="wpforms-26103-field_1-error" required><label for="wpforms-26103-field_1" class="wpforms-field-sublabel after">First</label></div><div class="wpforms-field-row-block wpforms-one-half"><input type="text" id="wpforms-26103-field_1-last" class="wpforms-field-name-last wpforms-field-required" name="wpforms[fields][1][last]" aria-errormessage="wpforms-26103-field_1-last-error" required><label for="wpforms-26103-field_1-last" class="wpforms-field-sublabel after">Last</label></div></div></fieldset></div> <div id="wpforms-26103-field_4-container" class="wpforms-field wpforms-field-text" data-field-type="text" data-field-id="4" > <label class="wpforms-field-label" for="wpforms-26103-field_4" >Checkboxes Company Name</label> <input type="text" id="wpforms-26103-field_4" class="wpforms-field-medium" name="wpforms[fields][4]" > </div> <div id="wpforms-26103-field_2-container" class="wpforms-field wpforms-field-email" data-field-id="2"><label class="wpforms-field-label" for="wpforms-26103-field_2">Email <span class="wpforms-required-label" aria-hidden="true">*</span></label><input type="email" id="wpforms-26103-field_2" class="wpforms-field-medium wpforms-field-required" name="wpforms[fields][2]" spellcheck="false" aria-errormessage="wpforms-26103-field_2-error" required></div><div id="wpforms-26103-field_3-container" class="wpforms-field wpforms-field-text" data-field-id="3"><label class="wpforms-field-label" for="wpforms-26103-field_3">Company <span class="wpforms-required-label" aria-hidden="true">*</span></label><input type="text" id="wpforms-26103-field_3" class="wpforms-field-medium wpforms-field-required" name="wpforms[fields][3]" aria-errormessage="wpforms-26103-field_3-error" required></div><div id="wpforms-26103-field_7-container" class="wpforms-field wpforms-field-checkbox" data-field-id="7"><fieldset><legend class="wpforms-field-label">Checkboxes</legend><ul id="wpforms-26103-field_7"><li class="choice-1 depth-1 wpforms-selected"><input type="checkbox" id="wpforms-26103-field_7_1" name="wpforms[fields][7][]" value="I agree to receive other communications from Jack Morton." aria-errormessage="wpforms-26103-field_7_1-error" aria-describedby="wpforms-26103-field_7-description" checked='checked'><label class="wpforms-field-label-inline" for="wpforms-26103-field_7_1">I agree to receive other communications from Jack Morton.</label></li></ul><div id="wpforms-26103-field_7-description" class="wpforms-field-description">Jack Morton is committed to protecting and respecting your privacy, and we鈥檒l only use your personal information to administer your account and to provide the products and services you requested from us. 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