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xmlns="http://www.w3.org/2000/svg"> <path d="M7 13L1 7L7 1" stroke="currentColor"/> <path d="M18 7L1 7" stroke="currentColor"/> </svg></div><div class="back-btn__txt">Back</div></div></div><div class="test-flex"><div class="nav-menu__second-link-label">Creative industries</div><a href="/cases" class="btn-ghost is--small is--hidden w-button">All cases</a></div><div class="w-dyn-list"><div role="list" class="nav-menu__second-link w-dyn-items"><div role="listitem" class="w-dyn-item"><a href="/industries/architecture" class="nav-menu__link">Architecture</a></div><div role="listitem" class="w-dyn-item"><a href="/industries/interior-design" class="nav-menu__link">Interior design</a></div><div role="listitem" class="w-dyn-item"><a href="/industries/communication-design" class="nav-menu__link">Communication design</a></div><div role="listitem" class="w-dyn-item"><a href="/industries/fashion" class="nav-menu__link">Fashion</a></div><div role="listitem" class="w-dyn-item"><a href="/industries/industrial-strategic-design" class="nav-menu__link">Industrial & strategic design</a></div><div role="listitem" class="w-dyn-item"><a href="/industries/digital-games-xr" class="nav-menu__link">Digital games & XR</a></div><div role="listitem" class="w-dyn-item"><a href="/industries/music-sound" class="nav-menu__link">Music & sound</a></div><div role="listitem" class="w-dyn-item"><a href="/industries/film-tv-animation" class="nav-menu__link">Film, TV & animation</a></div></div></div></div></div></div><div fs-mirrorclick-element="trigger" data-w-id="475127db-9e32-cd89-6c13-b92ef7d87c19" class="nav__overlay"></div></nav></div></div></div><div class="global"><div class="w-embed"><style> html { font-size: calc(0.625rem + 0.41666666666666663vw); } @media screen and (max-width:1920px) { html { font-size: calc(0.625rem + 0.41666666666666674vw); } } @media screen and (max-width:1440px) { html { font-size: calc(0.8126951092611863rem + 0.20811654526534862vw); } } @media screen and (max-width:479px) { html { font-size: calc(0.7494769874476988rem + 0.8368200836820083vw); } } .book-btn { color: inherit; } .nav-lottie path { fill: currentColor; stroke: currentColor; } .search-icon { stroke: currentColor; } :root { --main-dark: black; --main-light: white; } ::selection { background: var(--main-dark); color: var(--main-light); text-shadow: none; } img::selection, svg::selection { background: transparent; } /* Link color inherits from parent font color */ a { color: inherit; } /* Disable / enable clicking on an element and its children */ .no-click { pointer-events: none; } .can-click { pointer-events: auto; } .w-webflow-badge {display: none !important;} /* Scrollbar */ body{ /*overflow: overlay;*/ background-color: transparent; transition: .3s background-color; } ::-webkit-scrollbar{ background-color: transparent; width: 12px; } ::-webkit-scrollbar-thumb{ background-color: inherit; border-radius: 8px; background-clip: content-box; border: 2px solid transparent; } body[scroll], ::-webkit-scrollbar-thumb:hover{ transition: 0s; background-color: rgba(0,0,0,.5); } </style></div></div><div class="page"><div class="back-section is--not-fixed"><a href="/the-creative-dna" class="back-link">Global missions</a></div><div><div data-poster-url="https://cdn.prod.website-files.com/62cea4b81080c26536f62a94/637e99343f5c60650709fcd0_CDKBlob_Background-poster-00001.jpg" data-video-urls="https://cdn.prod.website-files.com/62cea4b81080c26536f62a94/637e99343f5c60650709fcd0_CDKBlob_Background-transcode.mp4,https://cdn.prod.website-files.com/62cea4b81080c26536f62a94/637e99343f5c60650709fcd0_CDKBlob_Background-transcode.webm" data-autoplay="true" data-loop="true" data-wf-ignore="true" data-w-id="27a6796b-21b1-ad12-7c68-7d79692c5f01" class="bg-vid is--smaller has--perspective w-background-video w-background-video-atom"><video id="27a6796b-21b1-ad12-7c68-7d79692c5f01-video" autoplay="" loop="" style="background-image:url("https://cdn.prod.website-files.com/62cea4b81080c26536f62a94/637e99343f5c60650709fcd0_CDKBlob_Background-poster-00001.jpg")" muted="" playsinline="" data-wf-ignore="true" data-object-fit="cover"><source src="https://cdn.prod.website-files.com/62cea4b81080c26536f62a94/637e99343f5c60650709fcd0_CDKBlob_Background-transcode.mp4" data-wf-ignore="true"/><source src="https://cdn.prod.website-files.com/62cea4b81080c26536f62a94/637e99343f5c60650709fcd0_CDKBlob_Background-transcode.webm" data-wf-ignore="true"/></video><div data-w-id="27a6796b-21b1-ad12-7c68-7d79692c5f02" class="navigation-hero is--flex"><div class="blur no-click"></div><h1 id="w-node-_93d570a3-bffb-9b06-ae0b-d4580d5ffe08-dc38548f" class="hero-title is--center is--fixed">Quality of life</h1><div class="w-layout-grid para-grid is--3-box-hero is--nopad"><div id="w-node-_27a6796b-21b1-ad12-7c68-7d79692c5f05-dc38548f" class="flex-box-grid"><div class="flex-box-grid__top"><div class="box-3-w"><a href="#approach" class="k1 is--new w-inline-block"><div class="box-txt-wrp no--letter"><div>A human-centered approach</div></div><div style="background-image:url("https://cdn.prod.website-files.com/62ceb97c155fca4f281da9ca/636b7634bfd4d83fd45581cc_Boy-and-therapeut-at-table-with-inmuRELAX2747.jpg")" class="ci-image"><div class="ci-overlay"></div></div></a></div></div><div class="flex-box-grid__bottom"><div class="box-3-w ison-right"><a href="#intro" class="k2 is--new w-inline-block"><div class="box-txt-wrp"><div class="capital-letter">About </div><div>Quality of life</div></div><div style="background-image:url("https://cdn.prod.website-files.com/62ceb97c155fca4f281da9ca/636b763bcfaef2e61b008339_JAJA_P-Hus_Konditaget_Lueders-WEB-21-R_Hjortshoj.jpg")" class="ci-image"><div class="ci-overlay"></div></div></a></div></div></div><div id="w-node-_27a6796b-21b1-ad12-7c68-7d79692c5f12-dc38548f" class="boxgrid-height"><div class="box-3-h"><a href="#cases" class="k3 w-inline-block"><div class="box-txt-wrp no--letter"><div>Explore cases</div></div><div style="background-image:url("https://cdn.prod.website-files.com/62ceb97c155fca4f281da9ca/636b7641d0fed9448624f9e3_Topic-billeder18.png.jpeg")" class="ci-image"><div class="ci-overlay"></div></div></a></div></div></div></div><div class="w-layout-grid shadow-box__grid is--down has--perspective"><div id="w-node-ececbfaf-5c31-5501-b8c9-cfe37955ee44-dc38548f" class="shadow-box-wrp"><div class="box1__shadow is--bigger"></div></div><div id="w-node-ececbfaf-5c31-5501-b8c9-cfe37955ee46-dc38548f" class="shadow-box-wrp"><div class="box2__shadow"></div></div><div id="w-node-ececbfaf-5c31-5501-b8c9-cfe37955ee48-dc38548f" class="shadow-box-wrp"><div class="box3__shadow"></div></div><div id="w-node-ececbfaf-5c31-5501-b8c9-cfe37955ee4a-dc38548f" class="shadow-box-wrp"><div class="box4__shadow"></div></div><div id="w-node-ececbfaf-5c31-5501-b8c9-cfe37955ee4c-dc38548f" class="shadow-box-wrp"><div class="box5__shadow"></div></div></div></div></div><div id="intro" class="section is--dna has--sticky"><div class="sticky-nav is--dna"></div><div class="small-container"><div class="_60-container"><h3>Quality of life</h3><p>When it comes to living well, Denmark does have it all figured out. Processes and technologies developed or tested here set trends internationally as more people around the world expect better balance, more influence, and not least defined agency as individuals, citizens, workers, and consumers. </p></div></div></div><div class="section has--sticky"><div class="sticky-nav"></div><div class="container"><div class="flex has--space-bot"><div class="flex-container-40"><div class="img-wrp"><img loading="lazy" alt="" src="https://cdn.prod.website-files.com/62ceb97c155fca4f281da9ca/6357e75b659a5a5697b7e41a_QOL-2.jpg" sizes="(max-width: 479px) 92vw, (max-width: 767px) 36vw, 34vw" srcset="https://cdn.prod.website-files.com/62ceb97c155fca4f281da9ca/6357e75b659a5a5697b7e41a_QOL-2-p-500.jpg 500w, https://cdn.prod.website-files.com/62ceb97c155fca4f281da9ca/6357e75b659a5a5697b7e41a_QOL-2-p-800.jpg 800w, https://cdn.prod.website-files.com/62ceb97c155fca4f281da9ca/6357e75b659a5a5697b7e41a_QOL-2.jpg 875w" class="parallax-img"/><div class="img-wrp__overlay"></div></div></div><div class="flex-container-60"><div class="text-wrp has--padding-left"><div class="w-richtext"><h3>Let creativity drive quality of life</h3><p>As the world population grows and livelihoods improve, more people turn their attention from simply getting by to aiming for a higher quality of life. And when it comes to living well, Denmark is recognised time and again in global surveys.</p><p>‍</p><p>Year after year, the Danes rank in the top 3 of the UN’s World Happiness Report, and Copenhagen has been named the World’s ‘Most Liveable City’ several times by Monocle magazine. A part of the explanation for these results stems from the role creative solutions play in Danish society.</p><p>‍</p><p>In Denmark, you will notice how almost everything is designed aesthetically and functionally. Good design, great architecture, and access to quality furniture or the arts is not reserved for wealthy individuals or corporations. Everyone –from small children in kindergartens to patients in hospitals – can benefit from solutions, objects, and systems that are beautiful, well-thought-out, and designed for ease of use.</p></div></div></div></div></div></div><div class="video-section is--dna"><div class="sticky-nav is--dna"></div><div class="small-container"><div style="padding-top:56.20608899297424%" class="video w-video w-embed"><iframe class="embedly-embed" src="//cdn.embedly.com/widgets/media.html?src=https%3A%2F%2Fwww.youtube.com%2Fembed%2F52Pa-kxl97M%3Ffeature%3Doembed&display_name=YouTube&url=https%3A%2F%2Fwww.youtube.com%2Fwatch%3Fv%3D52Pa-kxl97M&image=https%3A%2F%2Fi.ytimg.com%2Fvi%2F52Pa-kxl97M%2Fhqdefault.jpg&key=96f1f04c5f4143bcb0f2e68c87d65feb&type=text%2Fhtml&schema=youtube" width="854" height="480" scrolling="no" title="YouTube embed" frameborder="0" allow="autoplay; fullscreen" allowfullscreen="true"></iframe></div></div></div><div id="approach" class="section has--sticky"><div class="sticky-nav"></div><div class="container"><div class="flex"><div class="flex-container-60"><div class="text-wrp has--padding-left"><div class="w-richtext"><h3>Sharing the Danish way</h3><p>There is a strong international outlook among Danish architects, fashion brands, furniture brands, and industrial products within everything from healthcare devices to playground equipment, design professionals, TV series, gaming apps, and musicians. In that way, the Danish market often functions as a toolbox and a testing environment for new solutions that can be adapted for the global market.</p><p>‍</p><p>The ‘Danish quality of life’ can be adapted to any local setting. Danish furniture classics are found in homes, corporate headquarters, and cultural institutions all over the world. LEGO is popular among children everywhere. Copenhagen-style bikepaths are being constructed in more and more cities across the globe, and several global landmarks are designed by Danish architects.</p><p>‍</p><p>Danish creative solutions are ingenious and meant to be shared. Like fashion that will work for both a bike ride and a board meeting. Architecture that gives back to its surroundings and makes cities more liveable. Medical devices that let patients live a more pleasant life and avoid stigmatisation. Design processes involve users and result in human-centred products.</p><p>‍</p><p>The Danish approach to creativity is about listening to and delivering something for the people who will use the product, building, or solution. It is about insisting on your values and letting them define how you approach new technologies and challenges.</p><p>‍</p><p>Let us start a conversation about quality of life and how we can use creativity to improve it together.</p></div></div></div><div class="flex-container-40"><div class="img-wrp"><img loading="lazy" alt="" src="https://cdn.prod.website-files.com/62ceb97c155fca4f281da9ca/6357e768973db9b787e2e9c2_QOL-1.jpg" sizes="(max-width: 479px) 92vw, (max-width: 767px) 36vw, 34vw" srcset="https://cdn.prod.website-files.com/62ceb97c155fca4f281da9ca/6357e768973db9b787e2e9c2_QOL-1-p-500.jpg 500w, https://cdn.prod.website-files.com/62ceb97c155fca4f281da9ca/6357e768973db9b787e2e9c2_QOL-1-p-800.jpg 800w, https://cdn.prod.website-files.com/62ceb97c155fca4f281da9ca/6357e768973db9b787e2e9c2_QOL-1.jpg 875w" class="parallax-img"/><div class="img-wrp__overlay"></div></div></div></div></div></div><div id="cases" class="section has--sticky"><div class="sticky-nav"></div><div class="container"><div class="center-content"><h3 class="h3__center-title">Cases</h3><div class="w-dyn-list"><div fs-cmsnest-collection="industries" role="list" class="w-dyn-items"><div role="listitem" class="w-dyn-item"><a fs-cmsfilter-field="industries" href="/industries/film-tv-animation" class="nest-link">Film, TV & animation</a></div><div role="listitem" class="w-dyn-item"><a fs-cmsfilter-field="industries" href="/industries/music-sound" class="nest-link">Music & sound</a></div><div role="listitem" class="w-dyn-item"><a fs-cmsfilter-field="industries" href="/industries/digital-games-xr" class="nest-link">Digital games & XR</a></div><div role="listitem" class="w-dyn-item"><a fs-cmsfilter-field="industries" href="/industries/industrial-strategic-design" class="nest-link">Industrial & strategic design</a></div><div role="listitem" class="w-dyn-item"><a fs-cmsfilter-field="industries" href="/industries/fashion" class="nest-link">Fashion</a></div><div role="listitem" class="w-dyn-item"><a fs-cmsfilter-field="industries" href="/industries/communication-design" class="nest-link">Communication design</a></div><div role="listitem" class="w-dyn-item"><a fs-cmsfilter-field="industries" href="/industries/interior-design" class="nest-link">Interior design</a></div><div role="listitem" class="w-dyn-item"><a fs-cmsfilter-field="industries" href="/industries/architecture" class="nest-link">Architecture</a></div></div></div></div><div class="sort-filter__flex"><div data-w-id="22c3dc48-6202-31fa-1b68-4be7dc672241" class="filter-form w-form"><div data-w-id="429a2020-08d6-b6dd-5785-9e5e96bfc973" class="filter-btn__wrp"><div class="filter-btn">Filter</div><div data-w-id="429a2020-08d6-b6dd-5785-9e5e96bfc976" class="filter-icon"></div></div><form method="get" name="email-form" data-name="Email Form" fs-cmsfilter-element="filters" data-w-id="22c3dc48-6202-31fa-1b68-4be7dc672242" id="email-form" class="form-filter" data-wf-page-id="62d01c3ce0be880adc38548f" data-wf-element-id="22c3dc48-6202-31fa-1b68-4be7dc672242"><div data-hover="false" data-delay="0" class="filter-dropdown w-dropdown"><div class="dropdown-toggle w-dropdown-toggle"><div>Creative industries</div></div><nav class="dropdown-list w-dropdown-list"><div class="w-dyn-list"><div role="list" class="dropdown-filter-list w-dyn-items"><div role="listitem" class="w-dyn-item"><label class="w-checkbox"><div class="w-checkbox-input w-checkbox-input--inputType-custom checkbox"></div><input id="industries-checkbox-2" type="checkbox" name="industries-checkbox-2" data-name="Industries Checkbox 2" style="opacity:0;position:absolute;z-index:-1"/><span fs-cmsfilter-field="industries" class="w-form-label" for="industries-checkbox-2">Architecture</span></label></div><div role="listitem" class="w-dyn-item"><label class="w-checkbox"><div class="w-checkbox-input w-checkbox-input--inputType-custom checkbox"></div><input id="industries-checkbox-2" type="checkbox" name="industries-checkbox-2" data-name="Industries Checkbox 2" style="opacity:0;position:absolute;z-index:-1"/><span fs-cmsfilter-field="industries" class="w-form-label" for="industries-checkbox-2">Interior design</span></label></div><div role="listitem" class="w-dyn-item"><label class="w-checkbox"><div class="w-checkbox-input w-checkbox-input--inputType-custom checkbox"></div><input id="industries-checkbox-2" type="checkbox" name="industries-checkbox-2" data-name="Industries Checkbox 2" style="opacity:0;position:absolute;z-index:-1"/><span fs-cmsfilter-field="industries" class="w-form-label" for="industries-checkbox-2">Communication design</span></label></div><div role="listitem" class="w-dyn-item"><label class="w-checkbox"><div class="w-checkbox-input w-checkbox-input--inputType-custom checkbox"></div><input id="industries-checkbox-2" type="checkbox" name="industries-checkbox-2" data-name="Industries Checkbox 2" style="opacity:0;position:absolute;z-index:-1"/><span fs-cmsfilter-field="industries" class="w-form-label" for="industries-checkbox-2">Fashion</span></label></div><div role="listitem" class="w-dyn-item"><label class="w-checkbox"><div class="w-checkbox-input w-checkbox-input--inputType-custom checkbox"></div><input id="industries-checkbox-2" type="checkbox" name="industries-checkbox-2" data-name="Industries Checkbox 2" style="opacity:0;position:absolute;z-index:-1"/><span fs-cmsfilter-field="industries" class="w-form-label" for="industries-checkbox-2">Industrial & strategic design</span></label></div><div role="listitem" class="w-dyn-item"><label class="w-checkbox"><div class="w-checkbox-input w-checkbox-input--inputType-custom checkbox"></div><input id="industries-checkbox-2" type="checkbox" name="industries-checkbox-2" data-name="Industries Checkbox 2" style="opacity:0;position:absolute;z-index:-1"/><span fs-cmsfilter-field="industries" class="w-form-label" for="industries-checkbox-2">Digital games & XR</span></label></div><div role="listitem" class="w-dyn-item"><label class="w-checkbox"><div class="w-checkbox-input w-checkbox-input--inputType-custom checkbox"></div><input id="industries-checkbox-2" type="checkbox" name="industries-checkbox-2" data-name="Industries Checkbox 2" style="opacity:0;position:absolute;z-index:-1"/><span fs-cmsfilter-field="industries" class="w-form-label" for="industries-checkbox-2">Music & sound</span></label></div><div role="listitem" class="w-dyn-item"><label class="w-checkbox"><div class="w-checkbox-input w-checkbox-input--inputType-custom checkbox"></div><input id="industries-checkbox-2" type="checkbox" name="industries-checkbox-2" data-name="Industries Checkbox 2" style="opacity:0;position:absolute;z-index:-1"/><span fs-cmsfilter-field="industries" class="w-form-label" for="industries-checkbox-2">Film, TV & animation</span></label></div></div></div></nav></div><div data-hover="false" data-delay="0" class="filter-dropdown w-dropdown"><div class="dropdown-toggle w-dropdown-toggle"><div>Agendas</div></div><nav class="dropdown-list w-dropdown-list"><div class="w-dyn-list"><div role="list" class="dropdown-filter-list w-dyn-items"><div role="listitem" class="w-dyn-item"><label class="w-checkbox checkbox-field"><div class="w-checkbox-input w-checkbox-input--inputType-custom checkbox"></div><input type="checkbox" id="topics-checkbox-2" name="topics-checkbox-2" data-name="Topics Checkbox 2" style="opacity:0;position:absolute;z-index:-1"/><span fs-cmsfilter-field="topics" class="w-form-label" for="topics-checkbox-2">Sustainability</span></label></div><div role="listitem" class="w-dyn-item"><label class="w-checkbox checkbox-field"><div class="w-checkbox-input w-checkbox-input--inputType-custom checkbox"></div><input type="checkbox" id="topics-checkbox-2" name="topics-checkbox-2" data-name="Topics Checkbox 2" style="opacity:0;position:absolute;z-index:-1"/><span fs-cmsfilter-field="topics" class="w-form-label" for="topics-checkbox-2">Quality of life</span></label></div><div role="listitem" class="w-dyn-item"><label class="w-checkbox checkbox-field"><div class="w-checkbox-input w-checkbox-input--inputType-custom checkbox"></div><input type="checkbox" id="topics-checkbox-2" name="topics-checkbox-2" data-name="Topics Checkbox 2" style="opacity:0;position:absolute;z-index:-1"/><span fs-cmsfilter-field="topics" class="w-form-label" for="topics-checkbox-2">Partnerships</span></label></div><div role="listitem" class="w-dyn-item"><label class="w-checkbox checkbox-field"><div class="w-checkbox-input w-checkbox-input--inputType-custom checkbox"></div><input type="checkbox" id="topics-checkbox-2" name="topics-checkbox-2" data-name="Topics Checkbox 2" style="opacity:0;position:absolute;z-index:-1"/><span fs-cmsfilter-field="topics" class="w-form-label" for="topics-checkbox-2">Innovation</span></label></div><div role="listitem" class="w-dyn-item"><label class="w-checkbox checkbox-field"><div class="w-checkbox-input w-checkbox-input--inputType-custom checkbox"></div><input type="checkbox" id="topics-checkbox-2" name="topics-checkbox-2" data-name="Topics Checkbox 2" style="opacity:0;position:absolute;z-index:-1"/><span fs-cmsfilter-field="topics" class="w-form-label" for="topics-checkbox-2">Digitalisation</span></label></div></div></div></nav></div></form><div class="w-form-done"><div>Thank you! 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