‘Marketing is the foundation of advertising,’ says founder of Mayfair agency MOMA

<!DOCTYPE html> <html lang="en-US" > <head> <meta charset="UTF-8"> <meta name="viewport" content="width=1024"> <meta name="google-site-verification" content="o8IW7oJBUOD-Hdd-CHAUi84DezEH7sE1Dv8aN09Firw" /> <meta name="facebook-domain-verification" content="puby1judbmpfw7ek9tmrgwtpiieqah" /> <title>‘Marketing is the foundation of advertising,’ says founder of Mayfair agency MOMA - Jewish News</title> <link rel="amphtml" href="https://www.jewishnews.co.uk/spotlight/marketing-is-the-foundation-of-advertising-says-founder-of-mayfair-agency-moma/amp/"> <meta name='robots' content='index, follow, max-image-preview:large, max-snippet:-1, max-video-preview:-1' />  <script data-cfasync="false" data-pagespeed-no-defer> var gtm4wp_datalayer_name = "dataLayer"; var dataLayer = dataLayer || []; </script>   <link rel="canonical" href="https://www.jewishnews.co.uk/spotlight/marketing-is-the-foundation-of-advertising-says-founder-of-mayfair-agency-moma/" /> <meta property="og:locale" content="en_US" /> <meta property="og:type" content="article" /> <meta property="og:title" content="‘Marketing is the foundation of advertising,’ says founder of Mayfair agency MOMA - Jewish News" /> <meta property="og:description" content="Few of us truly understand the difference between marketing and advertising" /> <meta property="og:url" content="https://www.jewishnews.co.uk/spotlight/marketing-is-the-foundation-of-advertising-says-founder-of-mayfair-agency-moma/" /> <meta property="og:site_name" content="Jewish News" /> <meta property="article:modified_time" content="2024-03-04T11:08:02+00:00" /> <meta property="og:image" content="https://static.jewishnews.co.uk/jewishnews/uploads/2024/02/IMG_7519.jpg" /> <meta property="og:image:width" content="1536" /> <meta property="og:image:height" content="2048" /> <meta property="og:image:type" content="image/jpeg" /> <meta name="twitter:card" content="summary_large_image" /> <meta name="twitter:label1" content="Est. reading time" /> <meta name="twitter:data1" content="3 minutes" /> <script type="application/ld+json" class="yoast-schema-graph">{ "@context": "https://schema.org", "@graph": [ { "@type": "WebPage", "@id": "https://www.jewishnews.co.uk/spotlight/marketing-is-the-foundation-of-advertising-says-founder-of-mayfair-agency-moma/", "url": "https://www.jewishnews.co.uk/spotlight/marketing-is-the-foundation-of-advertising-says-founder-of-mayfair-agency-moma/", "name": "‘Marketing is the foundation of advertising,’ says founder of Mayfair agency MOMA - Jewish News", "isPartOf": { "@id": "https://www.jewishnews.co.uk/#website" }, "primaryImageOfPage": { "@id": "https://www.jewishnews.co.uk/spotlight/marketing-is-the-foundation-of-advertising-says-founder-of-mayfair-agency-moma/#primaryimage" }, "image": { "@id": "https://www.jewishnews.co.uk/spotlight/marketing-is-the-foundation-of-advertising-says-founder-of-mayfair-agency-moma/#primaryimage" }, "thumbnailUrl": "https://static.jewishnews.co.uk/jewishnews/uploads/2024/02/IMG_7519.jpg", "datePublished": "2024-02-14T13:54:38+00:00", "dateModified": "2024-03-04T11:08:02+00:00", "breadcrumb": { "@id": "https://www.jewishnews.co.uk/spotlight/marketing-is-the-foundation-of-advertising-says-founder-of-mayfair-agency-moma/#breadcrumb" }, "inLanguage": "en-US", "potentialAction": [ { "@type": "ReadAction", "target": [ "https://www.jewishnews.co.uk/spotlight/marketing-is-the-foundation-of-advertising-says-founder-of-mayfair-agency-moma/" ] } ] }, { "@type": "ImageObject", "inLanguage": "en-US", "@id": "https://www.jewishnews.co.uk/spotlight/marketing-is-the-foundation-of-advertising-says-founder-of-mayfair-agency-moma/#primaryimage", "url": "https://static.jewishnews.co.uk/jewishnews/uploads/2024/02/IMG_7519.jpg", "contentUrl": "https://static.jewishnews.co.uk/jewishnews/uploads/2024/02/IMG_7519.jpg", "width": 1536, "height": 2048, "caption": "Christine Kulbas, founder of MOMA" }, { "@type": "BreadcrumbList", "@id": "https://www.jewishnews.co.uk/spotlight/marketing-is-the-foundation-of-advertising-says-founder-of-mayfair-agency-moma/#breadcrumb", "itemListElement": [ { "@type": "ListItem", "position": 1, "name": "Home", "item": "https://www.jewishnews.co.uk/" }, { "@type": "ListItem", "position": 2, "name": "Spotlight", "item": "https://www.jewishnews.co.uk/spotlight/" }, { "@type": "ListItem", "position": 3, "name": "‘Marketing is the foundation of advertising,’ says founder of Mayfair agency MOMA" } ] }, { "@type": "WebSite", "@id": "https://www.jewishnews.co.uk/#website", "url": "https://www.jewishnews.co.uk/", "name": "Jewish News", "description": "Britain's Biggest Jewish Newspaper Online", "potentialAction": [ { "@type": "SearchAction", "target": { "@type": "EntryPoint", "urlTemplate": "https://www.jewishnews.co.uk/?s={search_term_string}" }, "query-input": "required name=search_term_string" } ], "inLanguage": "en-US" } ] }</script>  <link rel='dns-prefetch' href='//ajax.googleapis.com' /> <link rel='dns-prefetch' href='//static.jewishnews.co.uk' /> <link rel='stylesheet' id='accessibility-css' href='https://static.jewishnews.co.uk/css/accessibility.css?ver=1710415012' type='text/css' media='all' /> <link rel='stylesheet' id='video-conferencing-with-zoom-api-css' href='https://www.jewishnews.co.uk/wp-content/plugins/video-conferencing-with-zoom-api/assets/public/css/style.min.css?ver=4.0.6' type='text/css' media='all' /> <script type='text/javascript' src='//ajax.googleapis.com/ajax/libs/jquery/3.4.1/jquery.min.js?ver=3.4.1' id='jquery-js'></script>   <script data-cfasync="false" data-pagespeed-no-defer> var dataLayer_content = {"pageTitle":"‘Marketing is the foundation of advertising,’ says founder of Mayfair agency MOMA - Jewish News","pagePostAuthor":"Louisa Walters","pagePostTerms":{"writers":["Louisa Walters"]},"postID":1416105}; dataLayer.push( dataLayer_content ); </script> <script data-cfasync="false"> (function(w,d,s,l,i){w[l]=w[l]||[];w[l].push({'gtm.start': new Date().getTime(),event:'gtm.js'});var f=d.getElementsByTagName(s)[0], j=d.createElement(s),dl=l!='dataLayer'?'&l='+l:'';j.async=true;j.src= '//www.googletagmanager.com/gtm.'+'js?id='+i+dl;f.parentNode.insertBefore(j,f); })(window,document,'script','dataLayer','GTM-KK8ZF5C'); </script>  <style type="text/css">html { margin-top: 0 !important; }</style> <link rel="stylesheet" type="text/css" media="all" href="https://fonts.googleapis.com/css?family=PT+Serif:400,400i,700,700i|Roboto+Condensed:300,300i,400,400i,700,700i|Roboto:100,100i,300,300i,400,400i,500,500i,700,700i,900,900i|Roboto+Slab:100,300,400,700"> <link rel="stylesheet" type="text/css" media="all" href="https://static.jewishnews.co.uk/css/style.css?ver=1731828534"> <link rel="stylesheet" type="text/css" media="all" href="https://static.jewishnews.co.uk/jewishnews/css/style.css?ver=1712130039"> <link rel="stylesheet" type="text/css" media="all" href="https://static.jewishnews.co.uk/jewishnews/css/colors.css?ver=1673431502"> <link rel="stylesheet" type="text/css" media="all" href="https://static.jewishnews.co.uk/css/sidebar.css?ver=1731828534">  <link rel="apple-touch-icon" sizes="57x57" href="https://static.jewishnews.co.uk/jewishnews/images/apple-icon-57x57.png"> <link rel="apple-touch-icon" sizes="60x60" href="https://static.jewishnews.co.uk/jewishnews/images/apple-icon-60x60.png"> <link rel="apple-touch-icon" sizes="72x72" href="https://static.jewishnews.co.uk/jewishnews/images/apple-icon-72x72.png"> <link rel="apple-touch-icon" sizes="76x76" href="https://static.jewishnews.co.uk/jewishnews/images/apple-icon-76x76.png"> <link rel="apple-touch-icon" sizes="114x114" href="https://static.jewishnews.co.uk/jewishnews/images/apple-icon-114x114.png"> <link rel="apple-touch-icon" sizes="120x120" href="https://static.jewishnews.co.uk/jewishnews/images/apple-icon-120x120.png"> <link rel="apple-touch-icon" sizes="144x144" href="https://static.jewishnews.co.uk/jewishnews/images/apple-icon-144x144.png"> <link rel="apple-touch-icon" sizes="152x152" href="https://static.jewishnews.co.uk/jewishnews/images/apple-icon-152x152.png"> <link rel="apple-touch-icon" sizes="180x180" href="https://static.jewishnews.co.uk/jewishnews/images/apple-icon-180x180.png"> <link rel="icon" type="image/png" sizes="192x192" href="https://static.jewishnews.co.uk/jewishnews/images/android-icon-192x192.png"> <link rel="icon" type="image/png" sizes="32x32" href="https://static.jewishnews.co.uk/jewishnews/images/favicon-32x32.png"> <link rel="icon" type="image/png" sizes="96x96" href="https://static.jewishnews.co.uk/jewishnews/images/favicon-96x96.png"> <link rel="icon" type="image/png" sizes="16x16" href="https://static.jewishnews.co.uk/jewishnews/images/favicon-16x16.png">  <meta name="msapplication-TileColor" content="#ffffff"> <meta name="msapplication-TileImage" content="https://static.jewishnews.co.uk/jewishnews/images/ms-icon-144x144.png"> <meta name="theme-color" content="#ffffff">   <script type="text/javascript" async=true> (function() { var host = 'jewishnews.co.uk'; var element = document.createElement('script'); var firstScript = document.getElementsByTagName('script')[0]; var url = 'https://cmp.inmobi.com' .concat('/choice/', 'K4qCtNEV9XgYN', '/', host, '/choice.js?tag_version=V3'); var uspTries = 0; var uspTriesLimit = 3; element.async = true; element.type = 'text/javascript'; element.src = url; firstScript.parentNode.insertBefore(element, firstScript); function makeStub() { var TCF_LOCATOR_NAME = '__tcfapiLocator'; var queue = []; var win = window; var cmpFrame; function addFrame() { var doc = win.document; var otherCMP = !!(win.frames[TCF_LOCATOR_NAME]); if (!otherCMP) { if (doc.body) { var iframe = doc.createElement('iframe'); iframe.style.cssText = 'display:none'; iframe.name = TCF_LOCATOR_NAME; doc.body.appendChild(iframe); } else { setTimeout(addFrame, 5); } } return !otherCMP; } function tcfAPIHandler() { var gdprApplies; var args = arguments; if (!args.length) { return queue; } else if (args[0] === 'setGdprApplies') { if ( args.length > 3 && args[2] === 2 && typeof args[3] === 'boolean' ) { gdprApplies = args[3]; if (typeof args[2] === 'function') { args[2]('set', true); } } } else if (args[0] === 'ping') { var retr = { gdprApplies: gdprApplies, cmpLoaded: false, cmpStatus: 'stub' }; if (typeof args[2] === 'function') { args[2](retr); } } else { if(args[0] === 'init' && typeof args[3] === 'object') { args[3] = Object.assign(args[3], { tag_version: 'V3' }); } queue.push(args); } } function postMessageEventHandler(event) { var msgIsString = typeof event.data === 'string'; var json = {}; try { if (msgIsString) { json = JSON.parse(event.data); } else { json = event.data; } } catch (ignore) {} var payload = json.__tcfapiCall; if (payload) { window.__tcfapi( payload.command, payload.version, function(retValue, success) { var returnMsg = { __tcfapiReturn: { returnValue: retValue, success: success, callId: payload.callId } }; if (msgIsString) { returnMsg = JSON.stringify(returnMsg); } if (event && event.source && event.source.postMessage) { event.source.postMessage(returnMsg, '*'); } }, payload.parameter ); } } while (win) { try { if (win.frames[TCF_LOCATOR_NAME]) { cmpFrame = win; break; } } catch (ignore) {} if (win === window.top) { break; } win = win.parent; } if (!cmpFrame) { addFrame(); win.__tcfapi = tcfAPIHandler; win.addEventListener('message', postMessageEventHandler, false); } }; makeStub(); var uspStubFunction = function() { var arg = arguments; if (typeof window.__uspapi !== uspStubFunction) { setTimeout(function() { if (typeof window.__uspapi !== 'undefined') { window.__uspapi.apply(window.__uspapi, arg); } }, 500); } }; var checkIfUspIsReady = function() { uspTries++; if (window.__uspapi === uspStubFunction && uspTries < uspTriesLimit) { console.warn('USP is not accessible'); } else { clearInterval(uspInterval); } }; if (typeof window.__uspapi === 'undefined') { window.__uspapi = uspStubFunction; var uspInterval = setInterval(checkIfUspIsReady, 6000); } })(); </script>  <meta property="fb:app_id" content="1302391476444363"> <meta property="og:url" content="https://www.jewishnews.co.uk/spotlight/marketing-is-the-foundation-of-advertising-says-founder-of-mayfair-agency-moma/"> <meta property="og:type" content="article"> <meta property="og:title" content="‘Marketing is the foundation of advertising,’ says founder of Mayfair agency MOMA - Jewish News"> <meta property="og:description" content="Few of us truly understand the difference between marketing and advertising"> <meta property="og:image" content="https://static.jewishnews.co.uk/jewishnews/uploads/2024/02/IMG_7519.jpg"> <meta property="og:image:width" content="1536"> <meta property="og:image:height" content="2048"> <meta name="twitter:card" content="summary_large_image"> <meta name="twitter:site" content="JewishNewsUK"> <meta name="twitter:title" content="‘Marketing is the foundation of advertising,’ says founder of Mayfair agency MOMA - Jewish News"> <meta name="twitter:description" content="Few of us truly understand the difference between marketing and advertising"> <meta name="twitter:image" content="https://static.jewishnews.co.uk/jewishnews/uploads/2024/02/IMG_7519.jpg"> <meta itemprop="description" content="Few of us truly understand the difference between marketing and advertising"> <meta itemprop="inLanguage" content="en-US"> <meta itemprop="thumbnailUrl" content="https://static.jewishnews.co.uk/jewishnews/uploads/2024/02/IMG_7519.jpg"> <meta name="description" content="Few of us truly understand the difference between marketing and advertising"> <link rel="original-source" href="https://www.jewishnews.co.uk/spotlight/marketing-is-the-foundation-of-advertising-says-founder-of-mayfair-agency-moma/"> <meta name="robots" content="max-image-preview:large"> <script src="https://tagan.adlightning.com/jmedia-jewishnewsuk/op.js" defer></script> <script> !(function () { window.googletag = window.googletag || {}; window.vmpbjs = window.vmpbjs || {}; window.vpb = window.vpb || {}; vpb.st=Date.now(); vpb.fastLoad = true; googletag.cmd = googletag.cmd || []; vmpbjs.cmd = vmpbjs.cmd || []; var cmds = []; try{ cmds = googletag.cmd.slice(0); googletag.cmd.length = 0; }catch(e){} var ready = false; function exec(cb) { return cb.call(googletag); } var overriden = false; googletag.cmd.push(function () { overriden = true; googletag.cmd.unshift = function (cb) { if (ready) { return exec(cb); } cmds.unshift(cb); if (cb._startgpt) { ready = true; for (var k = 0; k < cmds.length; k++) { exec(cmds[k]); } } }; googletag.cmd.push = function (cb) { if (ready) { return exec(cb); } cmds.push(cb); }; }); if(!overriden){ googletag.cmd.push = function (cb) { cmds.push(cb); }; googletag.cmd.unshift = function (cb) { cmds.unshift(cb); if (cb._startgpt) { ready = true; if (googletag.apiReady) { cmds.forEach(function (cb) { googletag.cmd.push(cb); }); } else { googletag.cmd = cmds; } } }; } var dayMs = 36e5, cb = parseInt(Date.now() / dayMs), vpbSrc = '//player.adtcdn.com/prebidlink/' + cb + '/wrapper_hb_495468_13415.js', pbSrc = vpbSrc.replace('wrapper_hb', 'hb'), gptSrc = '//securepubads.g.doubleclick.net/tag/js/gpt.js', c = document.head || document.body || document.documentElement; function loadScript(src, cb) { var s = document.createElement('script'); s.src = src; s.defer=false; c.appendChild(s); s.onload = cb; s.onerror = function(){ var fn = function(){}; fn._startgpt = true; googletag.cmd.unshift(fn); }; return s; } loadScript(pbSrc); loadScript(gptSrc); loadScript(vpbSrc); })() </script> <script type='text/javascript'> var ad_website = 'TOI_JN'; var ad_page = 'Other'; var ad_page_type = 'Artl'; window.googletag = window.googletag || {cmd: []}; googletag.cmd.push(function() { window.adSlot_ATF_LB_1 = googletag.defineSlot('/22215292831/' + ad_website + '/' + ad_page + '/' + ad_page_type + '/ATF_LB_1', [[970, 90], [728, 90]], 'div-gpt-ad-ATF_LB_1').addService(googletag.pubads()); window.adSlot_BTF_SKY_1 = googletag.defineSlot('/22215292831/' + ad_website + '/' + ad_page + '/' + ad_page_type + '/BTF_SKY_1', [[300, 1050], [300, 600], [300, 250]], 'div-gpt-ad-BTF_SKY_1').addService(googletag.pubads()); window.adSlot_BTF_MPU_1 = googletag.defineSlot('/22215292831/' + ad_website + '/' + ad_page + '/' + ad_page_type + '/BTF_MPU_1', [300, 250], 'div-gpt-ad-BTF_MPU_1').addService(googletag.pubads()); window.adSlot_BTF_MPU_2 = googletag.defineSlot('/22215292831/' + ad_website + '/' + ad_page + '/' + ad_page_type + '/BTF_MPU_2', [300, 250], 'div-gpt-ad-BTF_MPU_2').addService(googletag.pubads()); window.adSlot_special = googletag.defineSlot('/22215292831/' + ad_website + '/' + ad_page + '/' + ad_page_type + '/special', [1, 1], 'div-gpt-ad-special').addService(googletag.pubads()); googletag.pubads().setTargeting('TOI_firstArticle', 'true'); googletag.pubads().collapseEmptyDivs(); googletag.pubads().setTargeting('TOI_articleID', '1416105'); googletag.pubads().enableLazyLoad({ fetchMarginPercent: 0, renderMarginPercent: 0, mobileScaling: 0 }); googletag.enableServices(); }); </script>  <script> (function(i,s,o,g,r,a,m){i['GoogleAnalyticsObject']=r;i[r]=i[r]||function(){ (i[r].q=i[r].q||[]).push(arguments)},i[r].l=1*new Date();a=s.createElement(o), m=s.getElementsByTagName(o)[0];a.async=1;a.src=g;m.parentNode.insertBefore(a,m) })(window,document,'script','https://www.google-analytics.com/analytics.js','ga'); ga('create', 'UA-28398079-1', 'auto'); ga('create', 'UA-28398079-4', 'auto', 'partnerTracker'); ga('send', 'pageview'); ga('partnerTracker.send', 'pageview'); </script>  <script async src="https://pagead2.googlesyndication.com/pagead/js/adsbygoogle.js?client=ca-pub-9583877006830322" crossorigin="anonymous"></script> </head> <body class="spotlight-template-default single single-spotlight postid-1416105 sticky-header small-header " data-google_analytics_partner_id="UA-28398079-4"> <div id='div-gpt-ad-special' style='height:1px; width:1px;'> <script> if (document.body.clientWidth > 1399) { googletag.cmd.push(function() { googletag.display('div-gpt-ad-special'); }); } </script> </div> <header class="header"> <div class="menu-control"></div> <div class="container"> <div class="header-top"> <ul class="pages-menu"> <li> <div class="has-children"> <a href="/about/" class="dropdown-btn">About Us</a> <ul class="sub-menu sub-menu-dropdown"> <li><a href="/about/">About Us</a></li> <li><a href="/contact/">Contact Us</a></li> <li><a href="/advertise/">Advertise with us</a></li> <li><a href="/distribution/">Where to find us</a></li> </ul> </div> </li> <li> <div class="has-children"> <a href="#" class="dropdown-btn">Archive</a> <ul class="sub-menu sub-menu-dropdown"> <li><a href="/supplement/latestjewishnews/">Jewish News</a></li> <li><a href="/supplement/latestsupplements/">Magazines</a></li> </ul> </div> </li> </ul> <ul class="social-header social-small"> <li class="tiktok"><a href="https://www.tiktok.com/@jewishnews" rel="external"></a></li> <li class="facebook"><a href="https://www.facebook.com/JewishNewsUK/" rel="external"></a></li> <li class="twitter"><a href="https://twitter.com/JewishNewsUK" rel="external"></a></li> <li class="instagram"><a href="https://www.instagram.com/jewishnews/" rel="external"></a></li> <li class="subscribe"><a href="/signup/"><span>Subscribe</span></a></li> </ul> </div> <div class="header-title">‘Marketing is the foundation of advertising,’ says founder of Mayfair agency MOMA</div> <div class="header-middle"> <div class="logo-div"> <a class="logo" href="/"> <img src="https://static.jewishnews.co.uk/jewishnews/images/jn_logo_white.svg"> </a> </div> </div> </div> <div class="donate-banner"> <div class="inner"> <span>Support your community</span> <span>Support your Jewish News</span> </div> <div class="jn-donate-btn"> <form action="https://www.paypal.com/cgi-bin/webscr" method="post" target="_blank"> <input type="hidden" name="cmd" value="_s-xclick"> <input type="hidden" name="hosted_button_id" value="2XN9QQR494H64"> <button type="submit" name="submit">Help us here</button> </form> </div> </div> <div class="search-btn"><a href="/search/"><span>search</span></a></div> <div class="header-bottom"> <div class="container"> <ul class="main-menu"> <li><a href="https://www.jewishnews.co.uk/">Home</a></li> <li><a href="https://www.jewishnews.co.uk/latest/">News</a></li> <li><a href="https://www.jewishnews.co.uk/topic/israel/">Israel at War</a></li> <li><a href="https://www.jewishnews.co.uk/topic/opinion/">Opinion</a></li> <li><a href="https://www.jewishnews.co.uk/topic/culture-lifestyle/">Culture & Lifestyle</a></li> <li class="has-children"><a href="#" class="dropdown-btn">Partners</a> <ul class="sub-menu sub-menu-dropdown">  <li><a data-id="4" href="https://www.atlantajewishtimes.com">Atlanta<br/><span>Atlanta Jewish Times</span></a></li>  <li><a data-id="1" href="http://jewishstandard.timesofisrael.com">North New Jersey<br/><span>The Jewish Standard</span></a></li> <li><a data-id="5" href="https://jewishchronicle.timesofisrael.com">Pittsburgh<br/><span>Jewish Chronicle</span></a></li> <li><a data-id="2" href="https://www.jewishnews.co.uk">United Kingdom<br/><span>The Jewish News</span></a></li> <li><a data-id="7" href="https://www.australianjewishnews.com/">Australia<br/><span>The Australian Jewish News</span></a></li> <li><a data-id="0" href="http://www.timesofisrael.com/local/">For Publishers<br/><span>Become a Times of Israel Partner</span></a></li> </ul> </li> <li class="search-btn"> <a href="/search/"><span class="v-hidden">search</span></a> </li> </ul> </div> </div> <div class="header-search"> <div class="container"> <form class="search-form" method="get" action="/search/"> <div class="wrap-input"> <input type="text" autocomplete="off" name="q" placeholder="Type here to search" value="" class="search-input" /> <div class="clear-text"></div> </div> <input type="submit" value="search" name="submit" /> </form> </div> </div> </header> <div class="main"> <div class="wrap-article"> <article id="article_1416105" class="article sticky-sidebar-parent features" data-article_id="1416105" data-article_url_http="http://www.jewishnews.co.uk/spotlight/marketing-is-the-foundation-of-advertising-says-founder-of-mayfair-agency-moma/" data-article_url="https://www.jewishnews.co.uk/spotlight/marketing-is-the-foundation-of-advertising-says-founder-of-mayfair-agency-moma/" data-article_title_full="‘Marketing is the foundation of advertising,’ says founder of Mayfair agency MOMA | Jewish News" data-article_title="‘Marketing is the foundation of advertising,’ says founder of Mayfair agency MOMA" data-article_description="Few of us truly understand the difference between marketing and advertising" data-image_url="https://static.jewishnews.co.uk/jewishnews/uploads/2024/02/IMG_7519.jpg" data-image_width="1536" data-image_height="2048" data-writers="louisa-walters" > <div id="div-gpt-ad-ATF_LB_1" class="banner b970x90 ATF_LB_1"> <script type="text/javascript"> googletag.cmd.push(function() { googletag.display("div-gpt-ad-ATF_LB_1"); }); </script> </div> <div class="sidebar-control">home page</div> <div id="issuu_cols6" class="widget issuu "> <div class="issuu-widget-content"> <div class="issuu-widget-text"> <h2>The latest Jewish News</h2> <p>Read this week’s digital edition</p> <a href="#" class="issuu-widget-read-more js-issuu-read-more">Click Here</a> <div class="widget-footer"> <a href="/supplement/latestjewishnews">More issues</a> </div> </div> <div class="issuu-widget-img"> <article> <div class="article-media"> <a class="lightbox-popup js-issuu-doc" href="https://issuu.com/jewishnewsuk/docs/jn_1393?fr=sODdlMjY1MzcwNTE"> <img width="800" height="1010" src="https://static.jewishnews.co.uk/jewishnews/uploads/2024/11/JN-1393-front-cover.jpg" class="attachment-full size-full wp-post-image" alt="JN 1393 front cover" loading="lazy" title="JN 1393 front cover" /> </a> </div> </article> </div> </div> </div> <div class="article-content-container "> <div class="article-wrap"> <header> <div class="above-headline"><span class="label"><span class="label" data-text="BUSINESS">BUSINESS</span></span><span class="overline empty"></span></div> <h1 class="headline">‘Marketing is the foundation of advertising,’ says founder of Mayfair agency MOMA</h1> <h2 class="underline">Few of us truly understand the difference between marketing and advertising</h2> <div class="under-headline"> <ul class="social"> <li class="facebook"> <a class="popup" data-width="670" data-height="546" href="https://www.facebook.com/sharer/sharer.php?u=https%3A%2F%2Fwww.jewishnews.co.uk%2Fspotlight%2Fmarketing-is-the-foundation-of-advertising-says-founder-of-mayfair-agency-moma%2F"> <span>Facebook</span> </a> </li><li class="twitter"> <a href="https://twitter.com/intent/tweet?text=%E2%80%98Marketing+is+the+foundation+of+advertising%2C%E2%80%99+says+founder+of+Mayfair+agency+MOMA&url=https%3A%2F%2Fwww.jewishnews.co.uk%2Fspotlight%2Fmarketing-is-the-foundation-of-advertising-says-founder-of-mayfair-agency-moma%2F&via=JewishNewsUK"> <span>Twitter</span> </a> </li><li class="email open_mailto" data-article="1416105" data-lang="eng" data-site="Jewish News" data-title="‘Marketing is the foundation of advertising,’ says founder of Mayfair agency MOMA"> <a target="_blank" href="mailto:?subject=Jewish News: ‘Marketing is the foundation of advertising,’ says founder of Mayfair agency MOMA&body=I found this on Jewish News and thought it might interest you: https%3A%2F%2Fwww.jewishnews.co.uk%2Fspotlight%2Fmarketing-is-the-foundation-of-advertising-says-founder-of-mayfair-agency-moma%2F" onclick="return false;"> <span>email</span> </a> </li><li class="print"><a href="javascript:window.print();"><span>Print</span></a></li> </ul> <div class="wrap-byline"> <span class="byline"> By <a title="Louisa Walters" href="https://www.jewishnews.co.uk/writers/louisa-walters/">Louisa Walters</a><span class="add-after"></span> <span class="add-after"></span> </span> <span class="date">February 14, 2024, 1:54 pm</span> <span class="edit empty"> <a data-id="1416105" href="/wp-admin/post.php?post=1416105&action=edit">Edit</a> </span> </div> <div class="writer-details"> <p>Louisa Walters is Features Editor at the Jewish News and specialises in food and travel writing</p> <ul class="social-small social-writer"> <li class="facebook"><a href="https://www.facebook.com/JewishNewsUK/%20" target="_blank"></a></li> <li class="twitter"><a href="http://@louisawalters" target="_blank"></a></li> <li class="website"><a href="http://findyourdreamweddingdress.co.uk" target="_blank"></a></li> <li class="rss"><a href="https://www.jewishnews.co.uk/writers/louisa-walters/feed/" target="_blank"></a></li> </ul> </div> </div> </header> <div class="media"><a rel="lightbox" href="https://static.jewishnews.co.uk/jewishnews/uploads/2024/02/IMG_7519.jpg"><img width="1024" height="640" src="https://static.jewishnews.co.uk/jewishnews/uploads/2024/02/IMG_7519-1024x640.jpg" class="attachment-fullwidth size-fullwidth wp-post-image" alt="Christine Kulbas, founder of MOMA" title="Christine Kulbas, founder of MOMA" /></a><div class="caption">Christine Kulbas, founder of MOMA</div></div> <div class="article-content sticky-sidebar-relative"> <div class="the-content"> <p><strong>Marketing is creativity, storytelling, problem-solving, science and innovation. Working across finance, fashion, food, hospitality, business development, travel, jewellery, wellness, cosmetics, real estate, luxury and personal profile, MOMA is a young company with a modern mindset, driven by motivation. The new generation is driven by technology and so digital is the corepart of any marketing strategy. Companies such as FinTechCashier, 1 Level Up consulting agency, 1 Level Faster luxury service concierge and Oven Eat bakery in Golders Green are already using MOMA’s services.</strong></p> <p>“Every client I’ve worked with has begun their journey with me from zero with no prior engagement,” says MOMA founder Christine Kulbas. “Our mission is to build and expand their global and social presence. My proudest achievement is taking FinTechCashier from a home office in north London to building enough engagement globally to launch offices in New York and Malaysia.” MOMA takes bold risks that often shape long-lasting relationships. Its success is in believing in the potential of every idea. “Alone we can do little, but together we can do so much.”</p> <p><span style="color: #800080;"><strong>Why should a business do marketing instead of advertising – or should they do both?</strong></span><br /> The path to a successful advertising campaign often hinges more on the process than the end goal. It involves strategic planning, constructing a brand story and identity, focusing on design, defining voice and messaging, and providing exceptional customer service. Establishing partnerships is the groundwork for successful advertising campaigns.</p> <p><strong><span style="color: #800080;">What is the biggest challenge for start-ups when it comes to marketing?</span></strong><br /> The need for a comprehensive understanding of their product, target audience and market dynamics to establish credibility and trust. Partnering with qualified agencies such as MOMA can provide start-ups with the expertise needed for market positioning, audience targeting and effective advertising. Success hinges on recognising strengths and outsourcing where necessary.</p> <p><strong><span style="color: #800080;"><img loading="lazy" class="alignleft size-medium wp-image-1416107" src="https://static.jewishnews.co.uk/jewishnews/uploads/2024/02/IMG_4101-400x250.jpg" alt="" width="400" height="250" />Why is it important for a start-up to use an agency rather than doing</span></strong><strong><span style="color: #800080;">its own marketing?</span></strong><br /> Picture this: you’ve got a brilliant idea for a start-up but, without the right marketing strategy, it’s like having a treasure map without a guide. While it might seem tempting to cut costs by navigating the marketing maze solo, every pound you invest in marketing comes back to you multiplied. It’s not just about getting your name out there, it’s about sparking curiosity, creating buzz and opening doors to a world of opportunities you never knew existed.</p> <p><span style="color: #800080;"><strong>Does every business need to be on social media?</strong></span><br /> Yes but on the right platform and in the right community. It is important to know the buying behaviour of your target audience. It’s about quality over quantity. Being strategic about social media presence ensures that resources are allocated effectively and efforts are concentrated where they yield the best results.</p> <p><strong><span style="color: #800080;">What has been the most fun marketing campaign to work on?</span></strong><br /> Honestly I wouldn’t be able to pick one. I hate to sound clichéd, but I really do love my job. I enjoy a challenge. The thrill lies in crafting engaging campaigns, transforming products and services into captivating narratives, injecting emotion into the emotionless and reshaping consumer perception. Recently 1 Level Up, whose mission is to bring together entrepreneurs, investors and business owners to succeed in global markets, forming meaningful partnerships for new business ventures, wanted more brand awareness around their target group. We elevated their global profile by joining the Gumball3000 racing event, rubbing shoulders with celebrities and entrepreneurs across the Middle East and Europe. This garnered extensive coverage on TV and radio and in newspapers and magazines.</p> <p><span style="color: #800080;"><strong>What excites you most about</strong> <strong>marketing in 2024?</strong></span><br /> Driving digital growth, leveraging artificial intelligence, and focusing on performance marketing functions with new creative capabilities</p> <p><a rel="sponsored" href="http://www.momamarketing.co.uk"><span style="color: #800080;"><strong>momamarketing.co.uk</strong></span></a><br /> <a rel="sponsored" href="mailto:contact@momamarketing.com"><span style="color: #800080;"><strong>contact@momamarketing.com</strong></span></a></p>  <div class="jn-donate-popup jn-donate-popup-single"> <div class="jn-donate-container "> <div class="jn-donate-popup-inner-logo"> <img src="https://static.jewishnews.co.uk/jewishnews/images/donate_logo_red.svg" alt="logo">  </div> <div class="jn-donate-popup-inner"> <div class="l-side"> <div class="jn-donate-slogan">Support your Jewish community. Support your Jewish News</div> </div> <div class="r-side"> <div class="jn-donate-text"> <div class="visible-text"> <p>Thank you for helping to make Jewish News the leading source of news and opinion for the UK Jewish community. Today we're asking for your invaluable help to continue putting our community first in everything we do.</p> <p>For as little as £5 a month you can help sustain the vital work we do in celebrating and standing up for Jewish life in Britain.</p> <div class="jn-donate-readmore"> <a href="#">Read more</a> </div> </div> <div class="hidden-text"> <p>Jewish News holds our community together and keeps us connected. Like a synagogue, it’s where people turn to feel part of something bigger. It also proudly shows the rest of Britain the vibrancy and rich culture of modern Jewish life.</p> <p>You can make a quick and easy one-off or monthly contribution of £5, £10, £20 or any other sum you’re comfortable with.</p> <p>100% of your donation will help us continue celebrating our community, in all its dynamic diversity...</p> <p><strong>Engaging</strong></p> <p>Being a community platform means so much more than producing a newspaper and website. One of our proudest roles is media partnering with our invaluable charities to amplify the outstanding work they do to help us all.</p> <p><strong>Celebrating</strong></p> <p>There’s no shortage of oys in the world but Jewish News takes every opportunity to celebrate the joys too, through projects like Night of Heroes, 40 Under 40 and other compelling countdowns that make the community kvell with pride.</p> <p><strong>Pioneering</strong></p> <p>In the first collaboration between media outlets from different faiths, Jewish News worked with British Muslim TV and Church Times to produce a list of young activists leading the way on interfaith understanding.</p> <p><strong>Campaigning</strong></p> <p>Royal Mail issued a stamp honouring Holocaust hero Sir Nicholas Winton after a Jewish News campaign attracted more than 100,000 backers. Jewish Newsalso produces special editions of the paper highlighting pressing issues including mental health and Holocaust remembrance.</p> <p><strong>Easy access</strong></p> <p>In an age when news is readily accessible, Jewish News provides high-quality content free online and offline, removing any financial barriers to connecting people.</p> <p><strong>Voice of our community to wider society</strong></p> <p>The Jewish News team regularly appears on TV, radio and on the pages of the national press to comment on stories about the Jewish community. Easy access to the paper on the streets of London also means Jewish News provides an invaluable window into the community for the country at large.</p> <p>We hope you agree all this is worth preserving.</p> </div> </div> </div> <div class="jn-donate-btn"> <form action="https://www.paypal.com/cgi-bin/webscr" method="post" target="_blank"> <input type="hidden" name="cmd" value="_s-xclick" /> <input type="hidden" name="hosted_button_id" value="2XN9QQR494H64" /> <button type="submit" name="submit">Help us here</button> </form> </div> </div> </div> </div> </div> <ul class="social bottom"> <li class="facebook"> <a class="popup" data-width="670" data-height="546" href="https://www.facebook.com/sharer/sharer.php?u=https%3A%2F%2Fwww.jewishnews.co.uk%2Fspotlight%2Fmarketing-is-the-foundation-of-advertising-says-founder-of-mayfair-agency-moma%2F"> <span>Facebook</span> </a> </li><li class="twitter"> <a href="https://twitter.com/intent/tweet?text=%E2%80%98Marketing+is+the+foundation+of+advertising%2C%E2%80%99+says+founder+of+Mayfair+agency+MOMA&url=https%3A%2F%2Fwww.jewishnews.co.uk%2Fspotlight%2Fmarketing-is-the-foundation-of-advertising-says-founder-of-mayfair-agency-moma%2F&via=JewishNewsUK"> <span>Twitter</span> </a> </li><li class="email open_mailto" data-article="1416105" data-lang="eng" data-site="Jewish News" data-title="‘Marketing is the foundation of advertising,’ says founder of Mayfair agency MOMA"> <a target="_blank" href="mailto:?subject=Jewish News: ‘Marketing is the foundation of advertising,’ says founder of Mayfair agency MOMA&body=I found this on Jewish News and thought it might interest you: https%3A%2F%2Fwww.jewishnews.co.uk%2Fspotlight%2Fmarketing-is-the-foundation-of-advertising-says-founder-of-mayfair-agency-moma%2F" onclick="return false;"> <span>email</span> </a> </li><li class="print"><a href="javascript:window.print();"><span>Print</span></a></li> </ul> <div class=""> <div id="spotlight-slider" class="slider type-spotlight"> <div class="section-header"> <div class="title"><a href="/spotlight/">Spotlight</a></div> <div class="subtitle"><a href="/spotlight/">Communicated Content</a></div> </div> <div class="arrows prev disabled"><a href="#" title="Previous"></a></div> <div id="spotlight-slider-viewport" class="slider-viewport"> <ul style="width:5000"> <li class="item"> <div class="media"> <a href="https://www.jewishnews.co.uk/spotlight/the-country-house-that-has-much-to-offer-whether-for-a-day-trip-or-a-stay/"><img width="400" height="250" src="https://static.jewishnews.co.uk/jewishnews/uploads/2024/07/8.-Feast-on-Cloud-9-1-400x250.jpg" class="attachment-medium size-medium wp-post-image" alt="Feast on Cloud 9 at The Grove" loading="lazy" title="Feast on Cloud 9 at The Grove" /></a> </div> <div class="headline" style="font-size:16px;line-height:20px; margin-bottom:12px; overflow:hidden;"> <a href="https://www.jewishnews.co.uk/spotlight/the-country-house-that-has-much-to-offer-whether-for-a-day-trip-or-a-stay/">The country house that has much to offer, whether for a day trip or a stay</a> </div> <div class="byline"> By <a title="Louisa Walters" href="https://www.jewishnews.co.uk/writers/louisa-walters/">Louisa Walters</a><span class="add-after"></span> </div> </li> <li class="item"> <div class="media"> <a href="https://www.jewishnews.co.uk/spotlight/squires-estates-in-north-london-has-20-years-experience-and-so-much-to-offer/"><img width="400" height="250" src="https://static.jewishnews.co.uk/jewishnews/uploads/2024/07/4W_kitchen-400x250.jpg" class="attachment-medium size-medium wp-post-image" alt="" loading="lazy" title="" /></a> </div> <div class="headline" style="font-size:16px;line-height:20px; margin-bottom:12px; overflow:hidden;"> <a href="https://www.jewishnews.co.uk/spotlight/squires-estates-in-north-london-has-20-years-experience-and-so-much-to-offer/">Squires Estates in North London has 20 years’ experience and so much to offer</a> </div> <div class="byline"> By <a title="Louisa Walters" href="https://www.jewishnews.co.uk/writers/louisa-walters/">Louisa Walters</a><span class="add-after"></span> </div> </li> <li class="item"> <div class="media"> <a href="https://www.jewishnews.co.uk/spotlight/jewish-values-or-outstanding-education-your-child-deserves-both/"><img width="400" height="250" src="https://static.jewishnews.co.uk/jewishnews/uploads/2024/07/Shoot-1-Werton-Group-Ltd-76-400x250.jpg" class="attachment-medium size-medium wp-post-image" alt="" loading="lazy" title="" /></a> </div> <div class="headline" style="font-size:16px;line-height:20px; margin-bottom:12px; overflow:hidden;"> <a href="https://www.jewishnews.co.uk/spotlight/jewish-values-or-outstanding-education-your-child-deserves-both/">Jewish values or outstanding education? Your child deserves both</a> </div> <div class="byline"> By <a title="Louisa Walters" href="https://www.jewishnews.co.uk/writers/louisa-walters/">Louisa Walters</a><span class="add-after"></span> </div> </li> <li class="item"> <div class="media"> <a href="https://www.jewishnews.co.uk/spotlight/hassle-free-later-living-in-the-heart-of-hampstead/"><img width="400" height="250" src="https://static.jewishnews.co.uk/jewishnews/uploads/2024/04/vb5110496_Belle_Vue_Feb_24_068_3200x2134-400x250.jpg" class="attachment-medium size-medium wp-post-image" alt="" loading="lazy" title="" /></a> </div> <div class="headline" style="font-size:16px;line-height:20px; margin-bottom:12px; overflow:hidden;"> <a href="https://www.jewishnews.co.uk/spotlight/hassle-free-later-living-in-the-heart-of-hampstead/">Hassle-free later living in the heart of Hampstead</a> </div> </li> <li class="item"> <div class="media"> <a href="https://www.jewishnews.co.uk/spotlight/secure-your-future-in-israel-with-a-team-that-will-hold-your-hand/"><img width="400" height="250" src="https://static.jewishnews.co.uk/jewishnews/uploads/2024/04/Yehezkel-5-400x250.jpg" class="attachment-medium size-medium wp-post-image" alt="" loading="lazy" title="" /></a> </div> <div class="headline" style="font-size:16px;line-height:20px; margin-bottom:12px; overflow:hidden;"> <a href="https://www.jewishnews.co.uk/spotlight/secure-your-future-in-israel-with-a-team-that-will-hold-your-hand/">Secure your future in Israel with a team that will hold your hand</a> </div> <div class="byline"> By <a title="Louisa Walters" href="https://www.jewishnews.co.uk/writers/louisa-walters/">Louisa Walters</a><span class="add-after"></span> </div> </li> <li class="item"> <div class="media"> <a href="https://www.jewishnews.co.uk/spotlight/from-funny-girl-to-funny-lady-fringe-comedian-carole-shaw-has-spent-years-honing-a-craft-that-keeps-audiences-laughing/"><img width="400" height="250" src="https://static.jewishnews.co.uk/jewishnews/uploads/2024/04/DSCF5254-No-6-e1713785740500-400x250.jpg" class="attachment-medium size-medium wp-post-image" alt="" loading="lazy" title="" /></a> </div> <div class="headline" style="font-size:16px;line-height:20px; margin-bottom:12px; overflow:hidden;"> <a href="https://www.jewishnews.co.uk/spotlight/from-funny-girl-to-funny-lady-fringe-comedian-carole-shaw-has-spent-years-honing-a-craft-that-keeps-audiences-laughing/">From funny girl to funny lady, Carole Shaw has spent years making audiences laugh</a> </div> <div class="byline"> By <a title="Brigit Grant" href="https://www.jewishnews.co.uk/writers/brigit-grant/">Brigit Grant</a><span class="add-after"></span> </div> </li> <li class="item"> <div class="media"> <a href="https://www.jewishnews.co.uk/spotlight/live-the-dream-in-israel/"><img width="400" height="250" src="https://static.jewishnews.co.uk/jewishnews/uploads/2024/02/sea-one_ad-english_10-x-12.46-in-e1707995944837-400x250.jpg" class="attachment-medium size-medium wp-post-image" alt="" loading="lazy" title="" /></a> </div> <div class="headline" style="font-size:16px;line-height:20px; margin-bottom:12px; overflow:hidden;"> <a href="https://www.jewishnews.co.uk/spotlight/live-the-dream-in-israel/">Live the dream in Israel</a> </div> <div class="byline"> By <a title="Louisa Walters" href="https://www.jewishnews.co.uk/writers/louisa-walters/">Louisa Walters</a><span class="add-after"></span> </div> </li> <li class="item"> <div class="media"> <a href="https://www.jewishnews.co.uk/spotlight/having-a-function-you-need-a-band/"><img width="400" height="250" src="https://static.jewishnews.co.uk/jewishnews/uploads/2024/02/Showband-400x250.jpg" class="attachment-medium size-medium wp-post-image" alt="" loading="lazy" title="" /></a> </div> <div class="headline" style="font-size:16px;line-height:20px; margin-bottom:12px; overflow:hidden;"> <a href="https://www.jewishnews.co.uk/spotlight/having-a-function-you-need-a-band/">Having a function? You need a band!</a> </div> <div class="byline"> By <a title="Louisa Walters" href="https://www.jewishnews.co.uk/writers/louisa-walters/">Louisa Walters</a><span class="add-after"></span> </div> </li> <li class="item"> <div class="media"> <a href="https://www.jewishnews.co.uk/spotlight/marketing-is-the-foundation-of-advertising-says-founder-of-mayfair-agency-moma/"><img width="400" height="250" src="https://static.jewishnews.co.uk/jewishnews/uploads/2024/02/IMG_7519-400x250.jpg" class="attachment-medium size-medium wp-post-image" alt="Christine Kulbas, founder of MOMA" loading="lazy" title="Christine Kulbas, founder of MOMA" /></a> </div> <div class="headline" style="font-size:16px;line-height:20px; margin-bottom:12px; overflow:hidden;"> <a href="https://www.jewishnews.co.uk/spotlight/marketing-is-the-foundation-of-advertising-says-founder-of-mayfair-agency-moma/">‘Marketing is the foundation of advertising,’ says founder of Mayfair agency MOMA</a> </div> <div class="byline"> By <a title="Louisa Walters" href="https://www.jewishnews.co.uk/writers/louisa-walters/">Louisa Walters</a><span class="add-after"></span> </div> </li> <li class="item"> <div class="media"> <a href="https://www.jewishnews.co.uk/spotlight/love-your-home/"><img width="400" height="250" src="https://static.jewishnews.co.uk/jewishnews/uploads/2024/02/cigal-kaplan-e1707917693857-400x250.jpg" class="attachment-medium size-medium wp-post-image" alt="" loading="lazy" title="" /></a> </div> <div class="headline" style="font-size:16px;line-height:20px; margin-bottom:12px; overflow:hidden;"> <a href="https://www.jewishnews.co.uk/spotlight/love-your-home/">Love your Home</a> </div> <div class="byline"> By <a title="Louisa Walters" href="https://www.jewishnews.co.uk/writers/louisa-walters/">Louisa Walters</a><span class="add-after"></span> </div> </li> <li class="item"> <div class="media"> <a href="https://www.jewishnews.co.uk/spotlight/discover-a-new-lease-of-life/"><img width="400" height="250" src="https://static.jewishnews.co.uk/jewishnews/uploads/2023/12/vb2216648_FJ-Kitchen-400x250.jpg" class="attachment-medium size-medium wp-post-image" alt="" loading="lazy" title="" /></a> </div> <div class="headline" style="font-size:16px;line-height:20px; margin-bottom:12px; overflow:hidden;"> <a href="https://www.jewishnews.co.uk/spotlight/discover-a-new-lease-of-life/">Discover a new lease of life</a> </div> <div class="byline"> By <a title="Louisa Walters" href="https://www.jewishnews.co.uk/writers/louisa-walters/">Louisa Walters</a><span class="add-after"></span> </div> </li> <li class="item"> <div class="media"> <a href="https://www.jewishnews.co.uk/spotlight/theyve-performed-with-take-that-john-legend-and-rita-ora-now-they-can-perform-for-you/"><img width="400" height="250" src="https://static.jewishnews.co.uk/jewishnews/uploads/2023/12/NLM-preeti-rahul-edit-10-400x250.jpg" class="attachment-medium size-medium wp-post-image" alt="" loading="lazy" title="" /></a> </div> <div class="headline" style="font-size:16px;line-height:20px; margin-bottom:12px; overflow:hidden;"> <a href="https://www.jewishnews.co.uk/spotlight/theyve-performed-with-take-that-john-legend-and-rita-ora-now-they-can-perform-for-you/">They’ve performed with Take That, John Legend and Rita Ora – now they can perform for you!</a> </div> <div class="byline"> By <a title="Louisa Walters" href="https://www.jewishnews.co.uk/writers/louisa-walters/">Louisa Walters</a><span class="add-after"></span> </div> </li> <li class="item"> <div class="media"> <a href="https://www.jewishnews.co.uk/spotlight/unreasonable-service-charges-time-for-reform/"><img width="400" height="250" src="https://static.jewishnews.co.uk/jewishnews/uploads/2023/09/Apartments-Service-charges1-min-400x250.jpg" class="attachment-medium size-medium wp-post-image" alt="" loading="lazy" title="" /></a> </div> <div class="headline" style="font-size:16px;line-height:20px; margin-bottom:12px; overflow:hidden;"> <a href="https://www.jewishnews.co.uk/spotlight/unreasonable-service-charges-time-for-reform/">Unreasonable Service Charges – Time for Reform</a> </div> <div class="byline"> By <span>Laurent Vaughan - Senior Associate (Bishop & Sewell Solicitors)</span> </div> </li> <li class="item"> <div class="media"> <a href="https://www.jewishnews.co.uk/spotlight/building-safety-act-2022-unintended-consequence/"><img width="400" height="250" src="https://static.jewishnews.co.uk/jewishnews/uploads/2023/07/cladding-min-400x250.jpg" class="attachment-medium size-medium wp-post-image" alt="Cladding" loading="lazy" title="Cladding" /></a> </div> <div class="headline" style="font-size:16px;line-height:20px; margin-bottom:12px; overflow:hidden;"> <a href="https://www.jewishnews.co.uk/spotlight/building-safety-act-2022-unintended-consequence/">Building Safety Act 2022 – Unintended Consequence</a> </div> <div class="byline"> By <span>Laurent Vaughan - Senior Associate (Bishop & Sewell Solicitors)</span> </div> </li> <li class="item"> <div class="media"> <a href="https://www.jewishnews.co.uk/spotlight/unhappy-with-your-freeholder-take-control/"><img width="400" height="250" src="https://static.jewishnews.co.uk/jewishnews/uploads/2023/02/Laurent-Vaughan-preferred-400x250.jpg" class="attachment-medium size-medium wp-post-image" alt="Laurent Vaughan" loading="lazy" title="Laurent Vaughan" /></a> </div> <div class="headline" style="font-size:16px;line-height:20px; margin-bottom:12px; overflow:hidden;"> <a href="https://www.jewishnews.co.uk/spotlight/unhappy-with-your-freeholder-take-control/">Unhappy with your freeholder? Take control</a> </div> <div class="byline"> By <span>Laurent Vaughan - Senior Associate (Bishop & Sewell Solicitors)</span> </div> </li> <li class="item"> <div class="media"> <a href="https://www.jewishnews.co.uk/spotlight/year-of-impact-with-masa-israel-journey/"><img width="400" height="250" src="https://static.jewishnews.co.uk/jewishnews/uploads/2022/09/Masa-featuring-Rebecca-min-400x250.jpg" class="attachment-medium size-medium wp-post-image" alt="" loading="lazy" title="" /></a> </div> <div class="headline" style="font-size:16px;line-height:20px; margin-bottom:12px; overflow:hidden;"> <a href="https://www.jewishnews.co.uk/spotlight/year-of-impact-with-masa-israel-journey/">Year of Impact with Masa Israel Journey</a> </div> <div class="byline"> By <a title="Masa Israel Journey" href="https://www.jewishnews.co.uk/writers/masa-israel-journey/">Masa Israel Journey</a> </div> </li> <li class="item"> <div class="media"> <a href="https://www.jewishnews.co.uk/spotlight/leasehold-reform-change-on-the-horizon/"><img width="400" height="250" src="https://static.jewishnews.co.uk/jewishnews/uploads/2022/07/Bishop-Sewell-400x250.jpg" class="attachment-medium size-medium wp-post-image" alt="" loading="lazy" title="" /></a> </div> <div class="headline" style="font-size:16px;line-height:20px; margin-bottom:12px; overflow:hidden;"> <a href="https://www.jewishnews.co.uk/spotlight/leasehold-reform-change-on-the-horizon/">Leasehold Reform – Change on the Horizon?</a> </div> <div class="byline"> By <span>Laurent Vaughan - Senior Associate (Bishop & Sewell Solicitors)</span> </div> </li> <li class="item"> <div class="media"> <a href="https://www.jewishnews.co.uk/spotlight/brave-thinkers-true-colours-teaching-girls-to-take-risks/"><img width="400" height="250" src="https://static.jewishnews.co.uk/jewishnews/uploads/2022/02/St-Helens-School-Half-page-Advertorial-Image-3-of-3-400x250.jpg" class="attachment-medium size-medium wp-post-image" alt="St Helen's girls also flourish outside of the classroom" loading="lazy" title="St Helen's girls also flourish outside of the classroom" /></a> </div> <div class="headline" style="font-size:16px;line-height:20px; margin-bottom:12px; overflow:hidden;"> <a href="https://www.jewishnews.co.uk/spotlight/brave-thinkers-true-colours-teaching-girls-to-take-risks/">Brave Thinkers. True Colours: Teaching girls to take risks</a> </div> </li> <li class="item"> <div class="media"> <a href="https://www.jewishnews.co.uk/spotlight/kickstart-your-business-with-work-avenues-accelerator/"><img width="400" height="250" src="https://static.jewishnews.co.uk/jewishnews/uploads/2022/02/Work-Avenue-Start-Up-Central-2019-18-400x250.jpg" class="attachment-medium size-medium wp-post-image" alt="" loading="lazy" title="" /></a> </div> <div class="headline" style="font-size:16px;line-height:20px; margin-bottom:12px; overflow:hidden;"> <a href="https://www.jewishnews.co.uk/spotlight/kickstart-your-business-with-work-avenues-accelerator/">Kickstart your business with Work Avenue’s Accelerator</a> </div> </li> <li class="item"> <div class="media"> <a href="https://www.jewishnews.co.uk/spotlight/leading-the-cannabis-revolution/"><img width="400" height="250" src="https://static.jewishnews.co.uk/jewishnews/uploads/2021/10/Provacan-products-image-400x250.jpg" class="attachment-medium size-medium wp-post-image" alt="Provacan" loading="lazy" title="Provacan" /></a> </div> <div class="headline" style="font-size:16px;line-height:20px; margin-bottom:12px; overflow:hidden;"> <a href="https://www.jewishnews.co.uk/spotlight/leading-the-cannabis-revolution/">Leading the Cannabis revolution</a> </div> </li> </ul> </div> <div class="arrows next"><a href="#" title="Next"></a></div> </div> </div> </div> <aside class="sidebar sticky-sidebar"> <div class="sticky-sidebar-wrap"> <div id="div-gpt-ad-BTF_SKY_1" class="banner b300x600 BTF_SKY_1"> <script type="text/javascript"> googletag.cmd.push(function() { googletag.display("div-gpt-ad-BTF_SKY_1"); }); </script> </div> <div id="div-gpt-ad-BTF_MPU_2" class="banner b300x250 BTF_MPU_2"> <script type="text/javascript"> googletag.cmd.push(function() { googletag.display("div-gpt-ad-BTF_MPU_2"); }); </script> </div> </div> </aside> </div> </div> </article> </div> <div class="ajax-sidebar main"></div> </div> <script type='text/javascript' src='https://static.jewishnews.co.uk/js/popup_functions.js?ver=1731828535'></script> <footer class="footer"> <div class="container"> <div class="footer-top"> <a class="logo" href="https://www.jewishnews.co.uk/"><img src="https://static.jewishnews.co.uk/jewishnews/images/jn_logo_white.svg"></a> </div> <div class="footer-middle"> <div> <ul class="main-menu-footer"> <li><a href="https://www.jewishnews.co.uk/">Home</a> <li><a href="https://www.jewishnews.co.uk/latest/">News</a> <li><a href="https://www.jewishnews.co.uk/topic/features/">Features</a> <li><a href="https://blogs.timesofisrael.com/jewish-news/">Blogs</a> <li><a href="https://www.jewishnews.co.uk/topic/sport/">Sports</a> <li><a href="https://www.jewishnews.co.uk/topic/Judaism/">Judaism</a> <li><a href="https://www.jewishnews.co.uk/topic/students/">Students</a> <li><a href="https://www.jewishnews.co.uk/topic/interfaith/">Interfaith</a> <li><a href="https://www.jewishnews.co.uk/topic/competitions/">Competitions</a> <li><a href="https://www.jewishnews.co.uk/topic/job-board/">Job Board</a> <li><a href="https://www.jewishnews.co.uk/advertise/">Spotlight</a> </ul> </div> <div> <ul class="social-footer social-small"> <li><a href="https://www.jewishnews.co.uk/terms/">Terms and Conditions</a></li> <li><a href="https://www.jewishnews.co.uk/privacy/">Privacy Policy</a></li> <li><a href="https://www.jewishnews.co.uk/about/">About Us</a></li> <li><a href="https://www.jewishnews.co.uk/advertise/">Advertise with Us</a></li> <li><a href="https://www.jewishnews.co.uk/contact/">Contact Us</a></li> <li><a href="https://www.jewishnews.co.uk/distribution/">Where to Find Us</a></li> <li><a href="https://www.jewishnews.co.uk/signup/?utm_source=jn-footer&utm_medium=footer-link&utm_campaign=signup-buttons">Newsletter</a></li> <li class="facebook"><a href="https://www.facebook.com/JewishNewsUK" rel="external">Facebook</a></li> <li class="twitter"><a href="https://twitter.com/JewishNewsUK" rel="external">Twitter</a></li> <li class="rss"><a href="https://www.jewishnews.co.uk/feed/">RSS</a></li> </ul> </div> <div> <div class="newsletter" data-website="jewishnews" data-from="footer"> <form> <div class="text">subscribe to the daily edition</div> <input type="text" name="email" class="email-address" value="" placeholder="e-mail address"> <button type="submit" class="submit"><span>submit</span></button> <div class="newsletter-error"> <span>The email is either missing or invalid</span> </div> </form> </div> </div> </div> <div class="footer-bottom"> © 2024 <span>Jewish News,</span> all rights reserved </div> </div> <div class="rgbmedia" style="background-color: #fff;color: #000;font-family: Arial,helvetica,sans-serif;text-transform: uppercase;font-size: 10px;height: 60px;"> <div class="rgbmedia-wrap" style="background-color: #fff;color: #000;font-family: Arial,helvetica,sans-serif;text-transform: uppercase;font-size: 10px;display: flex;align-items: center;justify-content: space-around;height: 60px;max-width: 455px;margin: 0 auto;width: 100%;"> <div class="text"> <span class="mh">Concept, design & </span>development by </div> <div class="rgblogo"> <a href="https://rgbmedia.org" rel="external" title="RGB Media"><img src="https://static.jewishnews.co.uk/salamandra/images/footer_rgb_black.svg" style="display: block;margin-top: -3px;margin-right: 7px;" height="22"></a> </div> <div class="text"> Powered by </div> <div class="salalogo" style="display: block;margin-bottom: 2px;"> <a href="https://www.rgbmedia.org" rel="external" title="Salamandra"><img src="https://static.jewishnews.co.uk/salamandra/images/footer_sala_black.svg" style="display: block;margin-top: -3px;" height="14"></a> </div> </div> </div> </footer>   <noscript><iframe src="https://www.googletagmanager.com/ns.html?id=GTM-KK8ZF5C" height="0" width="0" style="display:none;visibility:hidden" aria-hidden="true"></iframe></noscript> <script type='text/javascript' src='https://static.jewishnews.co.uk/js/global_functions.js?ver=1731828535' id='global_functions-js'></script> <script type='text/javascript' src='https://static.jewishnews.co.uk/jewishnews/js/functions.js?ver=1712130039' id='local_functions-js'></script> <script type='text/javascript'> /* <![CDATA[ */ var TribeMiniCalendar = {"ajaxurl":"https:\/\/www.jewishnews.co.uk\/wp-admin\/admin-ajax.php"}; /* ]]> */ </script>  <script src='https://www.google.com/recaptcha/api.js'></script>  <script type="text/javascript"> window._qevents = window._qevents || []; (function() { var elem = document.createElement('script'); elem.src = (document.location.protocol == "https:" ? "https://secure" : "http://edge") + ".quantserve.com/quant.js"; elem.async = true; elem.type = "text/javascript"; var scpt = document.getElementsByTagName('script')[0]; scpt.parentNode.insertBefore(elem, scpt); })(); window._qevents.push({ qacct:"p-K4qCtNEV9XgYN", uid:"support@rgbmedia.org" }); </script> <noscript> <div style="display:none;"> <img src="//pixel.quantserve.com/pixel/p-K4qCtNEV9XgYN.gif" border="0" height="1" width="1" alt="Quantcast"/> </div> </noscript>  </body> </html>

CINXE.COM

‘Marketing is the foundation of advertising,’ says founder of Mayfair agency MOMA - Jewish News