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class="meta-data">Updated</li> <li class="meta-data"><time datetime="2021-05-24T09:14:30Z" title="2021-05-24T09:14:30Z" data-datetime="relative">May 24, 2021 09:14</time></li> </ul> </div> </div> <div class="article-social-media"> <span>Share: </span> <div class="article-share"> <ul class="share"> <li><a href="https://www.facebook.com/share.php?title=What+is+SmartStats%3F&u=https%3A%2F%2Fhelp.vwo.com%2Fhc%2Fen-us%2Farticles%2F360033991113-What-is-SmartStats" class="share-facebook">Facebook</a></li> <li><a href="https://twitter.com/share?lang=en&text=What+is+SmartStats%3F&url=https%3A%2F%2Fhelp.vwo.com%2Fhc%2Fen-us%2Farticles%2F360033991113-What-is-SmartStats" class="share-twitter">Twitter</a></li> <li><a href="https://www.linkedin.com/shareArticle?mini=true&source=VWO&title=What+is+SmartStats%3F&url=https%3A%2F%2Fhelp.vwo.com%2Fhc%2Fen-us%2Farticles%2F360033991113-What-is-SmartStats" class="share-linkedin">LinkedIn</a></li> </ul> </div> <a class="article-subscribe" title="Opens a sign-in dialog" rel="nofollow" role="button" data-auth-action="signin" aria-selected="false" href="/hc/en-us/articles/360033991113-What-is-SmartStats/subscription.html">Follow</a> </div> </header> <section class="article-info"> <div class="article-content"> <div class="article-body"> <div class="vwo-relative"> <div class="vwo-close-article-to-read"> <svg xmlns="http://www.w3.org/2000/svg" width="33" height="35" fill="none"><g fill="#07003A" fill-opacity=".3" clip-path="url(#a)"><path d="M31.327 23.985a57.54 57.54 0 0 0-21.35-11.192c-2.2-.611-4.432-1.072-6.68-1.454-.269-.045-.335-.276-.162-.463.203-.223.63-.337.919-.299 8.178 1.126 16.167 4.256 23.076 8.749a58.147 58.147 0 0 1 5.604 4.146c.264.219-.277.522-.424.577-.305.113-.716.162-.982-.06l-.001-.004Z"/><path d="M4.647 15.003a86.6 86.6 0 0 1-4.062-3.804c-.087-.09-.05-.223.011-.312.57-.786 1.466-1.175 2.377-1.425 1.038-.282 2.12-.428 3.174-.624 2.222-.412 4.447-.899 6.689-1.21.208-.03.592.017.603.284.012.268-.453.426-.643.47-1.933.45-3.907.75-5.861 1.114-.95.175-1.896.35-2.844.528-.782.146-1.599.286-2.096.966l.01-.311a84.853 84.853 0 0 0 4.046 3.812c.256.227-.272.524-.427.579-.299.109-.726.166-.987-.062l.01-.005Z"/></g><defs><clipPath id="a"><path fill="#fff" d="m12.477 34.279 20.425-10.53L20.73.14.305 10.67z"/></clipPath></defs></svg> close this to read article </div> </div> <p><span style="font-weight: 400;">SmartStats is the VWO’s Bayesian-powered statistics engine for A/B testing. This engine gives you intelligent results to make smarter business decisions and reduces your testing time by half. The Bayesian statistics help compute actual probabilities and also communicate the uncertainties associated with statistical estimates.</span></p> <p><span style="font-weight: 400;">With SmartStats, VWO directly addresses your real question—what is the probability of A beating B. It ensures that you stay in control. At any point in a test, if it looks like you are making a methodology error that may affect the experiment, VWO prompts you to not proceed with that action.</span></p> <p><span style="font-weight: 400;">You can now plan better, have a more accurate reason to end tests, and understand how close or far apart A and B are.</span></p> <div class="callout"><span style="font-weight: 400;"><strong>NOTE: </strong><span>SmartStats are applicable for A/B and Split Tests, not for Multivariate and Personalization.</span></span></div> </div> <div class="article-attachments"> <ul class="attachments"> </ul> </div> </div> </section> <footer> <div class="article-footer"> </div> <div class="article-votes"> <h3 class="article-votes-question">Was this article helpful?</h3> <div class="article-votes-controls" role='radiogroup'> <a class="button article-vote article-vote-up" data-helper="vote" data-item="article" data-type="up" data-id="360033991113" data-upvote-count="1" data-vote-count="2" data-vote-sum="0" data-vote-url="/hc/en-us/articles/360033991113/vote" data-value="null" data-label="1 out of 2 found this helpful" data-selected-class="null" aria-selected="false" role="radio" rel="nofollow" title="Yes" href="#"></a> <a class="button article-vote article-vote-down" data-helper="vote" data-item="article" data-type="down" data-id="360033991113" data-upvote-count="1" data-vote-count="2" data-vote-sum="0" data-vote-url="/hc/en-us/articles/360033991113/vote" data-value="null" data-label="1 out of 2 found this helpful" data-selected-class="null" aria-selected="false" role="radio" rel="nofollow" title="No" href="#"></a> </div> <small class="article-votes-count" hidden> <span class="article-vote-label" data-helper="vote" data-item="article" data-type="label" data-id="360033991113" data-upvote-count="1" data-vote-count="2" data-vote-sum="0" data-vote-url="/hc/en-us/articles/360033991113/vote" data-value="null" data-label="1 out of 2 found this helpful">1 out of 2 found this helpful</span> </small> </div> <div class="article-return-to-top"> <a href="#article-container">Return to top<span class="icon-arrow-up"></span></a> </div> </footer> <section class="article-relatives"> <div data-recent-articles></div> <section class="related-articles"> <h3 class="related-articles-title">Related articles</h3> <ul> <li> <a href="/hc/en-us/related/click?data=BAh7CjobZGVzdGluYXRpb25fYXJ0aWNsZV9pZGwrCMGa89JTADoYcmVmZXJyZXJfYXJ0aWNsZV9pZGwrCMm5stNTADoLbG9jYWxlSSIKZW4tdXMGOgZFVDoIdXJsSSJBL2hjL2VuLXVzL2FydGljbGVzLzM2MDAyMTQ2NTc5My1JbnRlZ3JhdGluZy1WV08tV2l0aC1TaG9waWZ5BjsIVDoJcmFua2kG--895cb4da2721eda1136d2d7598914d8d8c770232" rel="nofollow">Integrating VWO With Shopify</a> </li> <li> <a href="/hc/en-us/related/click?data=BAh7CjobZGVzdGluYXRpb25fYXJ0aWNsZV9pZGwrCHLOqtNTADoYcmVmZXJyZXJfYXJ0aWNsZV9pZGwrCMm5stNTADoLbG9jYWxlSSIKZW4tdXMGOgZFVDoIdXJsSSJQL2hjL2VuLXVzL2FydGljbGVzLzM2MDAzMzQ3MjExNC1Ib3ctVldPLUNhbGN1bGF0ZXMtU3RhdGlzdGljYWwtU2lnbmlmaWNhbmNlBjsIVDoJcmFua2kH--a3365e082f606205db7c909652b4fe90e9e688c1" rel="nofollow">How VWO Calculates Statistical Significance?</a> </li> <li> <a href="/hc/en-us/related/click?data=BAh7CjobZGVzdGluYXRpb25fYXJ0aWNsZV9pZGwrCBm6stNTADoYcmVmZXJyZXJfYXJ0aWNsZV9pZGwrCMm5stNTADoLbG9jYWxlSSIKZW4tdXMGOgZFVDoIdXJsSSJAL2hjL2VuLXVzL2FydGljbGVzLzM2MDAzMzk5MTE5My1XaGF0LWlzLUJheWVzaWFuLVN0YXRpc3RpY3MGOwhUOglyYW5raQg%3D--6e9a7aa5c3348530483fe0d28ba6e0f5b69a0263" rel="nofollow">What is Bayesian Statistics?</a> </li> <li> <a href="/hc/en-us/related/click?data=BAh7CjobZGVzdGluYXRpb25fYXJ0aWNsZV9pZGwrCBlsWCTkBzoYcmVmZXJyZXJfYXJ0aWNsZV9pZGwrCMm5stNTADoLbG9jYWxlSSIKZW4tdXMGOgZFVDoIdXJsSSJAL2hjL2VuLXVzL2FydGljbGVzLzg2NzY0NDM3MTI1MzctV29ya2luZy1XaXRoLUV2ZW50cy1pbi1WV08GOwhUOglyYW5raQk%3D--3a2dcb4b62f3bad37d518bacb884107ac13136e2" rel="nofollow">Working With Events in VWO</a> </li> <li> <a href="/hc/en-us/related/click?data=BAh7CjobZGVzdGluYXRpb25fYXJ0aWNsZV9pZGwrCP7qxdNTADoYcmVmZXJyZXJfYXJ0aWNsZV9pZGwrCMm5stNTADoLbG9jYWxlSSIKZW4tdXMGOgZFVDoIdXJsSSJLL2hjL2VuLXVzL2FydGljbGVzLzM2MDAzNTI0ODg5NC1DdXN0b21pemluZy1hLVZXTy1SZXBvcnQtVmlldy1TZXR0aW5ncwY7CFQ6CXJhbmtpCg%3D%3D--46198d68290b150040e27fc5db2bb369dac776a7" rel="nofollow">Customizing a VWO Report - View Settings</a> </li> </ul> </section> </section> </article> </div> </div> </main> <div class="js-modal modal" id="modal-form-experience" tabindex="-1" role="dialog"> <div class="js-modal-mask modal-mask"></div> <div class="js-modal-box modal-content"> <button type="button" class="js-close-modal modal-close-btn" aria-label="Close modal" title="Close modal"> × </button> <form id="js-custom-form" class="modal-form"> <h3>We're sorry to know about your experience. 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