What is Customer Engagement? A Complete Up-to-date Guide

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A Complete Up-to-date Guide</title> <meta name="description" content="Customer engagement is a measure of a brand’s interaction with its customers across all touchpoints. Learn more in this guide." /> <link rel="canonical" href="https://vwo.com/customer-engagement/" /> <meta property="og:locale" content="en_US" /> <meta property="og:type" content="article" /> <meta property="og:title" content="What is Customer Engagement? A Complete Up-to-date Guide" /> <meta property="og:description" content="Customer engagement is a measure of a brand’s interaction with its customers across all touchpoints. 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.wsp-page-enterprise_Bgc$\$color-yellow${background-color:#df8800}.Bgc$\$transparent-black${background-color:#26134d99}.Bgc$\$transparent-purple-1${background-color:#07003a33}.Bgc$\$transparent-purple-2${background-color:#07003a80}.Bgc$\$transparent-white${background-color:#ffffffe6}.Bgc$\$transparent-white-1${background-color:#ffffff1a}.Bgc$--color-black$,.Bgc$--color-black$\:h:hover{background-color:var(--color-black)}.Bgc$--color-black-1${background-color:var(--color-black-1)}.Bgc$--color-black-light${background-color:var(--color-black-light)}.Bgc$--color-black-light-1${background-color:var(--color-black-light-1)}.Bgc$--color-black-light-3${background-color:var(--color-black-light-3)}.Bgc$--color-blue$,.Bgc$--color-blue$\:\:a:after{background-color:var(--color-blue)}.Bgc$--color-blue-dark${background-color:var(--color-blue-dark)}.Bgc$--color-blue-dark-1${background-color:var(--color-blue-dark-1)}.Bgc$--color-blue-dark-2${background-color:var(--color-blue-dark-2)}.Bgc$--color-blue-light-1${background-color:var(--color-blue-light-1)}.Bgc$--color-blue-light-2${background-color:var(--color-blue-light-2)}.Bgc$--color-blue-light-3${background-color:var(--color-blue-light-3)}.Bgc$--color-blue-light-4${background-color:var(--color-blue-light-4)}.Bgc$--color-blue-light-5${background-color:var(--color-blue-light-5)}.Bgc$--color-blue-light-6${background-color:var(--color-blue-light-6)}.Bgc$--color-blue-light-6$\!{background-color:var(--color-blue-light-6)!important}.Bgc$--color-blue-light-7$,.Bgc$--color-blue-light-7$\:h:hover{background-color:var(--color-blue-light-7)}.Bgc$--color-blue-new${background-color:var(--color-blue-new)}.Bgc$--color-blue-new-1${background-color:var(--color-blue-new-1)}.Bgc$--color-blue-new-2${background-color:var(--color-blue-new-2)}.Bgc$--color-dark-blue-1${background-color:var(--color-dark-blue-1)}.Bgc$--color-dark-blue-2${background-color:var(--color-dark-blue-2)}.Bgc$--color-dark-grey${background-color:var(--color-dark-grey)}.Bgc$--color-dark-grey-2${background-color:var(--color-dark-grey-2)}.Bgc$--color-gray-black-3${background-color:var(--color-gray-black-3)}.Bgc$--color-green${background-color:var(--color-green)}.Bgc$--color-green-light${background-color:var(--color-green-light)}.Bgc$--color-green-light-1${background-color:var(--color-green-light-1)}.Bgc$--color-green-light-2${background-color:var(--color-green-light-2)}.Bgc$--color-green-light-3${background-color:var(--color-green-light-3)}.Bgc$--color-green-light-4${background-color:var(--color-green-light-4)}.Bgc$--color-green-light-6${background-color:var(--color-green-light-6)}.Bgc$--color-green-new-1${background-color:var(--color-green-new-1)}.Bgc$--color-grey${background-color:var(--color-grey)}.Bgc$--color-grey-border${background-color:var(--color-grey-border)}.Bgc$--color-grey-border-1${background-color:var(--color-grey-border-1)}.Bgc$--color-grey-light$,.Bgc$--color-grey-light$\:h:hover{background-color:var(--color-grey-light)}.Bgc$--color-grey-light$\!{background-color:var(--color-grey-light)!important}.Bgc$--color-grey-light-2${background-color:var(--color-grey-light-2)}.Bgc$--color-grey-light-4$,.Bgc$--color-grey-light-4$\:\:a:after{background-color:var(--color-grey-light-4)}.Bgc$--color-grey-light-5${background-color:var(--color-grey-light-5)}.Bgc$--color-light-green${background-color:var(--color-light-green)}.Bgc$--color-light-grey${background-color:var(--color-light-grey)}.Bgc$--color-light-grey-1$\!{background-color:var(--color-light-grey-1)!important}.Bgc$--color-light-pink${background-color:var(--color-light-pink)}.Bgc$--color-new-font-dark${background-color:var(--color-new-font-dark)}.Bgc$--color-orange$,.Bgc$--color-orange$\:h:hover{background-color:var(--color-orange)}.Bgc$--color-orange-dark${background-color:var(--color-orange-dark)}.Bgc$--color-orange-dark-2${background-color:var(--color-orange-dark-2)}.Bgc$--color-orange-dark-3${background-color:var(--color-orange-dark-3)}.Bgc$--color-orange-light${background-color:var(--color-orange-light)}.Bgc$--color-orange-new$,.Bgc$--color-orange-new$\:h:hover{background-color:var(--color-orange-new)}.Bgc$--color-orange-new-light${background-color:var(--color-orange-new-light)}.Bgc$--color-pink-light${background-color:var(--color-pink-light)}.Bgc$--color-pink-light-3${background-color:var(--color-pink-light-3)}.Bgc$--color-purple-1${background-color:var(--color-purple-1)}.Bgc$--color-purple-2${background-color:var(--color-purple-2)}.Bgc$--color-purple-3${background-color:var(--color-purple-3)}.Bgc$--color-purple-4${background-color:var(--color-purple-4)}.Bgc$--color-purple-5${background-color:var(--color-purple-5)}.Bgc$--color-purple-dark${background-color:var(--color-purple-dark)}.Bgc$--color-purple-dark-1${background-color:var(--color-purple-dark-1)}.Bgc$--color-purple-dark-2${background-color:var(--color-purple-dark-2)}.Bgc$--color-purple-light-2${background-color:var(--color-purple-light-2)}.Bgc$--color-purple-light-3${background-color:var(--color-purple-light-3)}.Bgc$--color-purple-light-4${background-color:var(--color-purple-light-4)}.Bgc$--color-purple-light-6${background-color:var(--color-purple-light-6)}.Bgc$--color-purple-light-7${background-color:var(--color-purple-light-7)}.Bgc$--color-purple-light-8${background-color:var(--color-purple-light-8)}.Bgc$--color-red${background-color:var(--color-red)}.Bgc$--color-red-light${background-color:var(--color-red-light)}.Bgc$--color-v2-blue-1$,.Bgc$--color-v2-blue-1$\:h:hover{background-color:var(--color-v2-blue-1)}.Bgc$--color-v2-blue-2${background-color:var(--color-v2-blue-2)}.Bgc$--color-v2-blue-dark${background-color:var(--color-v2-blue-dark)}.Bgc$--color-v2-parrot${background-color:var(--color-v2-parrot)}.Bgc$--color-v2-purple$,.Bgc$--color-v2-purple$\:h:hover,.js-show-info .js-show-info_Bgc$--color-v2-purple${background-color:var(--color-v2-purple)}.Bgc$--color-v3-purple${background-color:var(--color-v3-purple)}.Bgc$--color-v5-purple${background-color:var(--color-v5-purple)}.Bgc$--color-v6-purple${background-color:var(--color-v6-purple)}.Bgc$--color-white$,.Bgc$--color-white$\:\:a:after,.Bgc$--color-white$\:\:b:before,.Bgc$--color-white$\:a:active,.Bgc$--color-white$\:h:hover,.open:hover .open\:h_Bgc$--color-white${background-color:var(--color-white)}.Bgc$--color-white$\!{background-color:var(--color-white)!important}.Bgc$--color-white-transparent-1${background-color:var(--color-white-transparent-1)}.Bgc$--color-white-transparent-2${background-color:var(--color-white-transparent-2)}.Bgc$--color-yellow$,.Bgc$--color-yellow$\:\:a:after,.header-top-theme-dark .header-top-theme-dark_Bgc$--color-yellow${background-color:var(--color-yellow)}.Bgc$--color-yellow-1${background-color:var(--color-yellow-1)}.Bgc$--color-yellow-light-1${background-color:var(--color-yellow-light-1)}.Bgc$--color-yellow-light-2${background-color:var(--color-yellow-light-2)}.Bgc$t$,.Bgc$t$\:\:a:after,.sub-feature .sub-feature_Bgc$t$\:h:hover{background-color:initial}.Bgc$white${background-color:#fff}.Bgc$\#0c7abf$\:h:hover{background-color:#0c7abf}.Bgc$\#267dca$\:h:hover{background-color:#267dca}.Bgc$\#309670$\:h:hover{background-color:#309670}.Bgc$\#37102b$\:h:hover{background-color:#37102b}.Bgc$\#a33166$\:h:hover{background-color:#a33166}.Bgc$\#c1e8e5$\:h:hover{background-color:#c1e8e5}.Bgc$\#cacde0$\:h:hover{background-color:#cacde0}.Bgc$\#cdecf6$\:h:hover{background-color:#cdecf6}.Bgc$\#eeeeee$\:h:hover{background-color:#eee}.Bgc$\$color-blue-new$\:h:hover{background-color:#3b4cbf}.Bgc$\$color-yellow-hover$\:h:hover{background-color:#be7426}.Bgc$\$transparent-white-2$\:h:hover{background-color:#fff3}.Bgc$--color-blue-hover$\:h:hover{background-color:var(--color-blue-hover)}.Bgc$--color-purple-hover$\:h:hover{background-color:var(--color-purple-hover)}.Bgc$--color-yellow-hover$\:h:hover,.header-top-theme-dark .header-top-theme-dark_Bgc$--color-yellow-hover$\:h:hover{background-color:var(--color-yellow-hover)}.Bgc$\#5d616a$\:\:a:after{background-color:#5d616a}.Bgc$\#ffffff\.05$\:\:a:after{background-color:#ffffff0d}.orange-bg .orange-bg_Bgc$\#ffe4d7${background-color:#ffe4d7}.Bgz$100\%${background-size:100%}.Bgz$130\%${background-size:130%}.Bgz$a${background-size:auto}.Bgz$ct${background-size:contain}.Bgz$cv$,.Bgz$cv$\:\:a:after{background-size:cover}.Bga$f${background-attachment:fixed}.Bgp$\$multiple-bg-L-R-C${background-position:0,100%}.Bgp$0\,-100\%${background-position:0 -100%}.Bgp$100\%\,-93\%${background-position:100% -93%}.Bgp$10px${background-position:10px}.Bgp$c$,.Bgp$c$\:\:a:after{background-position:50%}.Bgp$c_b${background-position:center 100%}.Bgp$c_t${background-position:center 0}.Bgp$start_t${background-position:left 0}.Bgp$50\%$\:\:a:after{background-position:50%}.Bgpx$-20px${background-position-x:-20px}.Bgpx$-250px${background-position-x:-250px}.Bgpx$-50\%${background-position-x:-50%}.Bgpx$20px${background-position-x:20px}.Bgpx$50px${background-position-x:50px}.Bgpx$c${background-position-x:50%}.Bgpy$-210px${background-position-y:-210px}.Bgpy$0$,.Bgpy$t${background-position-y:0}.Bgpy$50px${background-position-y:50px}.Bgpy$90px${background-position-y:90px}.Bgpy$b${background-position-y:100%}.Bgr$nr$,.Bgr$nr$\:\:a:after{background-repeat:no-repeat}.Bgr$r${background-repeat:repeat}.Bgr$rx${background-repeat:repeat-x}.Bdcl$c${border-collapse:collapse}.Bxz$bb$,.Row{box-sizing:border-box}.Bxz$cb${box-sizing:initial}.Bxsh$\$box-shadow-ai-orb${box-shadow:0 0 30px #000000b3}.Bxsh$\$box-shadow-black$,.Bxsh$\$box-shadow-black$\:h:hover{box-shadow:0 4px 8px 0 #1f253238}.Bxsh$\$box-shadow-black-2${box-shadow:0 2px 4px #00000026}.Bxsh$\$box-shadow-black-4${box-shadow:0 4px 40px 0 #00000040}.Bxsh$\$box-shadow-black-5${box-shadow:0 10px 20px 0 #01010540}.Bxsh$\$box-shadow-blue$,.Bxsh$\$box-shadow-blue$\:h:hover,.hover:hover .hover\:h_Bxsh$\$box-shadow-blue$\:\:a:after{box-shadow:0 4px 10px 1px #ccd3d999}.Bxsh$\$box-shadow-blue-dark${box-shadow:0 -1px 10px #1d0a4499}.Bxsh$\$box-shadow-blue-hover$,.Bxsh$\$box-shadow-blue-hover$\:h:hover{box-shadow:0 4px 20px 1px #ccd3d9}.Bxsh$\$box-shadow-blue-light-spread${box-shadow:0 12px 24px 1px #d4e0ec80}.Bxsh$\$box-shadow-bottom-gray-1${box-shadow:0 2px 4px 0 #00000026}.Bxsh$\$box-shadow-bottom-gray-2${box-shadow:0 1.97px 29.5px 0 #0000001f}.Bxsh$\$box-shadow-dark-gray$,.tabs-white .tabs-white_Bxsh$\$box-shadow-dark-gray${box-shadow:0 12px 24px 1px #cacaca80}.Bxsh$\$box-shadow-grey${box-shadow:0 12px 24px 1px #eef3f8}.Bxsh$\$box-shadow-grey-1${box-shadow:0 0 24px 1px #eef3f8}.Bxsh$\$box-shadow-grey-3$,.Bxsh$\$box-shadow-grey-3$\:h:hover{box-shadow:0 12px 24px 1px #cacaca80}.Bxsh$\$box-shadow-grey-4${box-shadow:0 10px 10px #0f20374d}.Bxsh$\$box-shadow-grey-5$,.Bxsh$\$box-shadow-grey-5$\:h:hover{box-shadow:0 10px 20px #00000014}.Bxsh$\$box-shadow-header-form$\:\:b:before{box-shadow:-4px 10px 15px 0 #0000001a}.Bxsh$\$box-shadow-home-white-tiles${box-shadow:0 15px 24px 1px #d4e0ec}.Bxsh$\$box-shadow-left${box-shadow:-5px 2px 10px #0000001a}.Bxsh$\$box-shadow-light${box-shadow:0 0 15px #00000014}.Bxsh$\$box-shadow-light-gray$,.Bxsh$\$box-shadow-light-gray$\:h:hover{box-shadow:0 10px 15px 0 #00000014}.Bxsh$\$box-shadow-light-purle-1${box-shadow:inset 0 4px 20px 0 #64579e66}.Bxsh$\$box-shadow-navigation-bottom$,.Bxsh$\$box-shadow-navigation-bottom$\:\:a:after{box-shadow:0 3px 5px 0 #0000001a}.Bxsh$\$box-shadow-navigation-top${box-shadow:0 -3px 5px 0 #0000001a}.Bxsh$\$box-shadow-pink${box-shadow:0 0 30px 0 #e2007280}.Bxsh$\$box-shadow-right${box-shadow:5px 0 20px 0 #ccd3d999}.Bxsh$\$box-shadow-slider${box-shadow:0 4px 10px 0 #00000014}.Bxsh$\$box-shadow-sticky-strip${box-shadow:0 4px 10px 0 #0000001f}.Bxsh$\$box-shadow-table-yellow${box-shadow:0 12px 24px 1px #0003}.Bxsh$\$box-shadow-tiles${box-shadow:0 1px 12px #d4e0ec}.Bxsh$\$box-shadow-tiles-light${box-shadow:0 0 15px 0 #00000014}.Bxsh$\$box-shadow-v2-dark${box-shadow:0 12px 24px 1px #d4e0ec}.Bxsh$\$box-shadow-white${box-shadow:0 0 10px 1px #eef3f8}.Bxsh$\$box-shadow-white-dot${box-shadow:0 0 0 4px #fff}.Bxsh$\$box-shadow-white-tile${box-shadow:0 12px 24px 1px #d4e0ec}.Bxsh$\$box-shadow-white-tile-hover$,.Bxsh$\$box-shadow-white-tile-hover$\:h:hover{box-shadow:0 15px 24px 1px #c3d4e5}.Bxsh$\$enterprise-csm-box-shadow${box-shadow:0 -100px 100px 50px #000}.Bxsh$n${box-shadow:none}.Bxsh$\$box-shadow-grey-6$\:h:hover{box-shadow:0 10px 15px 0 #00000014}.C$\$color-purple$,.C$\$color-purple$\:h:hover,.active .active_C$\$color-purple$,.header-top-theme-dark .header-top-theme-dark_C$\$color-purple$\:h:hover,.item:hover .item\:h_C$\$color-purple$,.open .open_C$\$color-purple$,.open:hover .open\:h_C$\$color-purple$,.pushcrew-login:hover .pushcrew-login\:h_C$\$color-purple$,.tab-capabilities-item--active .tab-capabilities-item--active_C$\$color-purple${color:#e20072}.C$--color-purple$,.C$--color-purple$\:h:hover,.active .active_C$--color-purple$,.active-product .active-product_C$--color-purple$,.active-tab-mobile .active-tab-mobile_C$--color-purple$,.atomic-hover:hover .atomic-hover\:h_C$--color-purple$,.blog-read-hover:hover .blog-read-hover\:h_C$--color-purple$,.header-top-theme-dark .header-top-theme-dark_C$--color-purple$\:h:hover,.home-tile-item:hover .home-tile-item\:h_C$--color-purple$,.horizontal-tabs-nav:hover .horizontal-tabs-nav\:h_C$--color-purple$,.item:hover .item\:h_C$--color-purple$,.js-accordion-active .js-accordion-active_C$--color-purple$,.js-accordion:hover .js-accordion\:h_C$--color-purple$,.js-open-accordion .js-open-accordion_C$--color-purple$,.open .open_C$--color-purple$,.open:hover .open\:h_C$--color-purple$,.tab-nav-active .tab-nav-active_C$--color-purple$,.tab-navigation:hover .tab-navigation\:h_C$--color-purple$,.tr-collapse-state .tr-collapse-state_C$--color-purple$,.w-checkbox-input:checked+.w-checkbox-input\:c\+C$--color-purple$,.w-checkbox-label:hover .w-checkbox-label\:h_C$--color-purple${color:var(--color-purple)}.C$--color-v2-purple$,.C$--color-v2-purple$\:h:hover,.active .active_C$--color-v2-purple$,.link-hover:hover .link-hover\:h_C$--color-v2-purple$,.tile-hover:hover .tile-hover\:h_C$--color-v2-purple${color:var(--color-v2-purple)}.C$--color-white$,.C$--color-white$\:h:hover,.active .active_C$--color-white$,.ai-active-btn .ai-active-btn_C$--color-white$,.header-top-theme-dark .header-top-theme-dark_C$--color-white$,.js-show-info .js-show-info_C$--color-white$,.tab-btn:hover .tab-btn\:h_C$--color-white${color:var(--color-white)}.C$\#0067b8$,.C$\#\#0067b8${color:#0067b8}.C$\#010105${color:#010105}.C$\#181818${color:#181818}.C$\#1c304b$,.C$\$color-blue-dark-1${color:#1c304b}.C$\#21205c${color:#21205c}.C$\#2196f3${color:#2196f3}.C$\#23bd23${color:#23bd23}.C$\#309670${color:#309670}.C$\#319ef3${color:#319ef3}.C$\#333333${color:#333}.C$\#3892e3${color:#3892e3}.C$\#3b0071${color:#3b0071}.C$\#414954${color:#414954}.C$\#4185f4${color:#4185f4}.C$\#47b178${color:#47b178}.C$\#49596f${color:#49596f}.C$\#4a90e2${color:#4a90e2}.C$\#4e5963${color:#4e5963}.C$\#5600c8${color:#5600c8}.C$\#596281${color:#596281}.C$\#5d616a${color:#5d616a}.C$\#666666${color:#666}.C$\#6a6680${color:#6a6680}.C$\#6b6697${color:#6b6697}.C$\#6d6d6d$,.C$\$color-grey-light-1${color:#6d6d6d}.C$\#6d6d6d$\!{color:#6d6d6d!important}.C$\#71ba76${color:#71ba76}.C$\#75fbd8${color:#75fbd8}.C$\#788290$,.C$\$color-dark-grey${color:#788290}.C$\#797979${color:#797979}.C$\#82aaff${color:#82aaff}.C$\#86868b$,.C$\#86868b$\:h:hover{color:#86868b}.C$\#909194${color:#909194}.C$\#a3a5aa${color:#a3a5aa}.C$\#a682e7${color:#a682e7}.C$\#a6aeb9${color:#a6aeb9}.C$\#b4b2c5${color:#b4b2c5}.C$\#b5b5b5${color:#b5b5b5}.C$\#b6b7be${color:#b6b7be}.C$\#b8b5c6${color:#b8b5c6}.C$\#bdbdbd${color:#bdbdbd}.C$\#bf3178$,.C$\#bf3178$\:\:m::marker{color:#bf3178}.C$\#c2bdce${color:#c2bdce}.C$\#c2c2c2${color:#c2c2c2}.C$\#c3e88d${color:#c3e88d}.C$\#c5becc${color:#c5becc}.C$\#c792ea${color:#c792ea}.C$\#cac9d4${color:#cac9d4}.C$\#cc5993${color:#cc5993}.C$\#d04010${color:#d04010}.C$\#d0a9ff${color:#d0a9ff}.C$\#db006e${color:#db006e}.C$\#dfdfe1${color:#dfdfe1}.C$\#e1e1e1${color:#e1e1e1}.C$\#e72c43${color:#e72c43}.C$\#eb4d4d${color:#eb4d4d}.C$\#eb5055${color:#eb5055}.C$\#ed880c${color:#ed880c}.C$\#ef4d35${color:#ef4d35}.C$\#f0ba00${color:#f0ba00}.C$\#f2787f${color:#f2787f}.C$\#f3ecff${color:#f3ecff}.C$\#feaf00${color:#feaf00}.C$\#ff492c${color:#ff492c}.C$\#ff8ac5${color:#ff8ac5}.C$\#ffba00${color:#ffba00}.C$\#fff${color:#fff}.C$\#fff\.7$,.C$\#ffffff\.7${color:#ffffffb3}.C$\#fff3c6${color:#fff3c6}.C$\#ffffff\.6${color:#fff9}.C$\#ffffff\.8${color:#fffc}.C$\$color-black-light-3$,.feature-item:hover 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JavaScript</a>. </noscript> </div> <div class="atomic-common-style js-header-with-contact "> <div class="Mih(1px) "> <div class="js-contact-nav-bar Trs($btnTransition) T(0) Start(0) Pos(a) Z(9) W(100%) H(34px) D(b)--md D(n)"> <div class="container D(f)--md Jc(fe)"> <ul class="Px(0) M(0) List(n) D(n) D(f)--md Ai(c) Jc(fe) Pt(16px) Fz($font-size-12) Lh($line-height-headings)"> <li class="Px(10px)"> <a href="tel:+14153493207" class="Td(n) Td(u):h Tt(u) Fw(600) pricing-page_Fw(400) pricing-page_C($color-blue) pricing-page_Fz($font-size-22)--lg pricing-page_Fz($font-size-18) header-top-theme-dark_C($color-white) C($color-new-font-dark) hide-purchase-btn_C($color-blue) hide-purchase-btn_Fz($font-size-22) vwo-phone-number phone-ROW phone-SG"> <span>+1 415-349-3207</span> </a> </li> <li class="Px(10px) BdStart Bdstartc($color-dark-grey)"> <a href="https://vwo.com/contact-us/" class="Td(n) Td(u):h Lts(0) Fw(600) header-top-theme-dark_C($color-white) C($color-new-font-dark)">Contact Us</a> </li> <script nonce="hyHRqwE2fgV0LCbmWFcaPKdUihq0eymq" type="text/javascript"> var bodyTag = document.querySelector('body'); //read object and add body class based on whether user is loggedin or not if(VWOWebsiteUser.is_loggedin == true){ bodyTag.classList.add("vwo_logged_in"); }else{ bodyTag.classList.remove("vwo_logged_in"); } </script> <li class="vwo_logged_in_D(n) js-header-dropdown-trigger js-no-bg-blur Px(10px) BdStart Bdstartc($color-dark-grey) Pos(r) D(ib)"> <button type="button" class="Fw(600) P(0) header-top-theme-dark_C($color-white) C($color-new-font-dark) Cur(p) Bd(n) Bgc(t) Fz($font-size-12) open:h_C($color-purple) js-header-dropdown"> Login </button> <div class="D(n) open_D(b)--md js-header-dropdown-content Pos(a) End(0) T(100%) Z(2) Pt(10px)"> <div class="Miw(170px) Bdrs(3px) Bgc($color-white) Bxz(bb) Bxsh($box-shadow-black) Cnt(noq)::b D(ib)::b Bdw(10px)::b Bdc(t)::b Bds(s)::b Bdbc(#fff)::b Pos(a)::b T(-10px)::b End(20px)::b Z(2)::b Cnt(noq)::a D(ib)::a Bdw(12px)::a Bdc(t)::a Bds(s)::a Bdbc(#000)::a Pos(a)::a Op(0.03)::a T(-14px)::a End(18px)::a Z(1)::a"> <ul class="P(10px) List(n)"> <li> <a class="D(b) Bxz(bb) Td(n) Tt(n) Py(12px) Px(10px) W(100%) Bgc($color-light-grey-1):h C($color-purple):h C($color-new-font-dark) Fz($font-size-12) Fw(600)" href="https://app.vwo.com/">VWO Login</a> </li> <li> <a class="pushcrew-login D(b) Bxz(bb) Td(n) Tt(n) Py(12px) Px(10px) W(100%) Bgc($color-light-grey-1):h C($color-new-font-dark) Fz($font-size-12) Fw(600)" href="https://pushcrew.com/admin/"> <span class="pushcrew-login:h_C($color-purple)">VWO Engage Login</span> </a> </li> </ul> </div> </div> </li> <li class="js-header-dropdown-trigger js-no-bg-blur Pos(r) D(ib)--md D(n) Pstart(10px) BdStart Bdstartc($color-dark-grey)"><button type="button" class="D(f) Ai(c) Tt(u) Fw(600) header-top-theme-dark_C($color-white) C($color-new-font-dark) Cur(p) Bd(n) Bgc(t) open:h_C($color-purple) js-header-dropdown Fz($font-size-12) P(0)"><svg width= "14" height= "14" class= "Mend(5px)" ><use xlink:href="#icon-global-language"></use></svg>EN </button><div class="D(n) open_D(b)--md js-header-dropdown-content Pos(a) End(0) T(100%) Z(2) Pt(10px)"> <div class="Miw(70px) Bdrs(3px) Bgc($color-white) Bxz(bb) Bxsh($box-shadow-black) Cnt(noq)::b D(ib)::b Bdw(10px)::b Bdc(t)::b Bds(s)::b Bdbc(#fff)::b Pos(a)::b T(-10px)::b End(20px)::b Z(2)::b Cnt(noq)::a D(ib)::a Bdw(12px)::a Bdc(t)::a Bds(s)::a Bdbc(#000)::a Pos(a)::a Op(0.03)::a T(-14px)::a End(18px)::a Z(1)::a"> <ul class="P(10px) List(n) M(0) Whs(nw)--md"><li> <a class="D(b) Bxz(bb) Td(n) Tt(u) Py(12px) W(100%) Bgc($color-light-grey-1):h C($color-purple):h C($color-new-font-dark) D(f) Ai(c) Jc(c) Fz($font-size-12) Fw(600)" href="https://vwo.com/de/#locale_lang"><img src="https://static.wingify.com/gcp/wp-content/themes/vwo/images/new-website/newhome/flag-germany.svg" alt= "" decoding= "async" width= "14" height= "14" class= "D(b) Mend(5px)" />DE</a> </li><li> <a class="D(b) Bxz(bb) Td(n) Tt(u) Py(12px) W(100%) Bgc($color-light-grey-1):h C($color-purple):h C($color-new-font-dark) D(f) Ai(c) Jc(c) Fz($font-size-12) Fw(600)" href="https://vwo.com/es/#locale_lang"><picture><img src="https://static.wingify.com/gcp/wp-content/themes/vwo/images/new-website/newhome/flag-spain@2x.png" alt= "" decoding= "async" width= "15" height= "10" class= "H(a) D(b) Mend(5px)" /></picture>ES</a> </li><li> <a class="D(b) Bxz(bb) Td(n) Tt(u) Py(12px) W(100%) Bgc($color-light-grey-1):h C($color-purple):h C($color-new-font-dark) D(f) Ai(c) Jc(c) Fz($font-size-12) Fw(600)" href="https://vwo.com/br/#locale_lang"><img src="https://static.wingify.com/gcp/wp-content/themes/vwo/images/new-website/flag-portuguese-brazil.svg" alt= "" decoding= "async" width= "15" height= "10" class= "H(a) D(b) Mend(5px)" />BR</a> </li></ul> </div> </div></li><li class="D(n)--md List(n)"><a class="C($color-purple) D(ib) Bxz(bb) Td(n) Tt(u) Py(12px) Px(10px) Bgc($color-light-grey-1):h C($color-purple):h Fz($font-size-14) Fw(600) Bgc($color-grey-light) Mend(10px) Mend(0):lc" href="https://vwo.com/customer-engagement/#locale_lang">EN</a><a class="C($color-new-font-dark) D(ib) Bxz(bb) Td(n) Tt(u) Py(12px) Px(10px) Bgc($color-light-grey-1):h C($color-purple):h Fz($font-size-14) Fw(600) Bgc($color-grey-light) Mend(10px) Mend(0):lc" href="https://vwo.com/de/#locale_lang">DE</a><a class="C($color-new-font-dark) D(ib) Bxz(bb) Td(n) Tt(u) Py(12px) Px(10px) Bgc($color-light-grey-1):h C($color-purple):h Fz($font-size-14) Fw(600) Bgc($color-grey-light) Mend(10px) Mend(0):lc" href="https://vwo.com/es/#locale_lang">ES</a><a class="C($color-new-font-dark) D(ib) Bxz(bb) Td(n) Tt(u) Py(12px) Px(10px) Bgc($color-light-grey-1):h C($color-purple):h Fz($font-size-14) Fw(600) Bgc($color-grey-light) Mend(10px) Mend(0):lc" href="https://vwo.com/br/#locale_lang">BR</a></li> <li class="D(n) vwo_logged_in_D(b) Mstart(10px) Pstart(10px) BdStart Bdstartc($color-dark-grey) Pos(r)"> <a href="https://app.vwo.com/logout/" class="Td(n) Td(u):h Tt(u) Fw(600) header-top-theme-dark_C($color-white) C($color-new-font-dark)">Logout</a></li> </ul> </div> </div> <div class="js-main-nav-bar Trs($btnTransition) header-with-number Pos(a) Start(0) Z(8) W(100%) T(34px)--md T(0) Cnt(noq)::a Z(-1)::a Bxsh($box-shadow-navigation-bottom)::a D(b)::a Pos(a)::a W(100%)::a T(0)::a B(0)::a Start(0)::a End(0)::a Op(0)::a Trsp(a)::a Trs($easeTransition)::a "> <header class="container D(f) Fxd(c) Jc(sb)"> <div class="D(f) Ai(c) Jc(sb) Jc(fs)--md Py(10px) Py(0)--md H(80px)--md H(55px)"> <a class="Mend(30px) Td(n) Mt(5px)" href="https://vwo.com"> <img src="https://static.wingify.com/gcp/images/vwo-logo-color.svg" alt= "VWO Logo" decoding= "async" loading= "eager" width= "90" height= "30" class= "header-top-theme-dark_D(n)" /> </a> <div class="Flxg(1)--md D(f) Ai(c)"> <div class="D(f) Jc(sb) Ai(c) Flxg(1)"> <nav class="D(f) Fld(c) Jc(sb) js-header-menu-content Pos(s)--md Pos(f) Z($mobile-nav-zindex) Bxsh($box-shadow-navigation-top) Bxsh(n)--md Trs($easeTransition) TranslateX(100%) Trf($none)--md W(a)--md W(100%) Bgc($color-white) Bgc(t)--md End(0) B(0) Ovy(a) Ovy(v)--md T(100%)--md T(65px)"> <ul class="js-main-navigation Px(0) Py(20px) Py(0)--md M(0) List(n) D(f) Fld(c) Fld(r)--md Ai(c)--md"> <li class="js-header-dropdown-trigger Pend(0)--md"> <button type="button" aria-expanded="false" class="js-header-dropdown C($color-new-font-dark) Fz($font-size-16) Fw(700) Td(n) Py(14px) Px(0)--lg Px(10px)--sm Px(40px) D(f) Ai(c) H(80px)--md Jc(sb) Jc(fs)--md Bxz(bb) M(0) Bgc(t) Bd(n) W(100%) Cur(p) M(0) Lh(inh) header-top-theme-dark_C($color-white) nav-btn"> <span class="Py(10px)--md Px(14px)--md header-nav-text Trdu(0.3s) Bdrs(4px) Mx(4px)--lg"> Capabilities </span> <svg width= "16" height= "10" class= "C(#b4b2c5) D(n)--md D(i) Fxs(0) Rotate(-90deg)" ><use xlink:href="#icon-chevron-down"></use></svg> </button>  <div class="js-header-dropdown-content js-dropdown-content D(n)--md animation-fade-in open_D(b)--md open_TranslateX(0) Trs($easeTransition) container P(0)--md TranslateX(100%) Trf($none)--md Pos(a)--md Pos(f) Z(2) Start(0) B(0) B(a)--md End(0) dropdown-top-offset W(a)--md W(100%) Bgc($color-white) Bxz(bb) P(0) Bxsh($box-shadow-navigation-bottom) Bdrs(4px) Ov(h)--md"> <button type="button" class="js-mobile-product-button-inside D(n)--md D(b) M(0) Pos(st) T(0) Z(1) Bgc($color-white) W(100%) C($color-grey-light-3) P(20px) Ta(start) Fw(600) Bd(0) Fz($font-size-14) Cur(p) W(100%) Bxz(bb)"> <svg width= "9" height= "9" class= "Rotate(180deg) Mend(10px)" ><use xlink:href="#icon-arrow-right"></use></svg> Capabilities </button> <div class="Lts(0)"> <div class="Mih(430px)--md D(f)--md js-capabilities-mega-menu Ov(h)"> <div class="W(3/12)--md W(100%) Py(25px)--md Px(30px) Pend(0)--md Pstart(25px)--md Bxz(bb) Bgc($color-purple-light-7)--md Miw(330px) Bdendw(1px) Bdends(s) Bdendc($color-grey-light-4)"> <ul class="List(n) P(0) M(0) Pend(0)--md js-capabilities-nav Pos(r)" data-active-class="tab-capabilities-item--active"> <li class="js-active-tab-white-bg-layer Trs($easeTransition) Bgc($color-white) Bdrststart(4px) Bdrsbstart(4px) Pos(a) T(0) B(0) Start(0) End(-5px) Bxsh($box-shadow-light) D(n) D(b)--md"></li> <li class="Pos(r)"> <button data-change-img-hover="testing-overview" class="W(100%) D(f) Ai(fs)--md Ai(c) Td(n) Bg(n) Bd(n) Ta(start) Px(23px)--md Py(24px)--md Py(14px) Px(0) C($color-black-light-3) C($color-purple):h Fz($font-size-14) Mb(0):lc item Pos(r) active tab-capabilities-item tab-capabilities-item--active Bdrststart(5px) Bdrsbstart(5px) Trs($easeTransition)" data-tab="js-testing"> <svg width= "21" height= "21" class= "Flxs(0) Mstart(10px) Mstart(0)--md Mend(15px) Mt(2px) C($color-purple-dark) tab-capabilities-item--active_C($color-purple)--md item:h_C($color-purple) Trsdu(0.3s)" ><use xlink:href="#icon-experimentation"></use></svg> <span> <span class="Fw(700) Fz($font-size-16) Mb(5px)--md D(b) D(ib)--md tab-capabilities-item--active_C($color-purple)--md Trsdu(0.3s)"> Testing </span> </span> <svg width= "16" height= "10" class= "C(#b4b2c5) Rotate(-90deg) Flxs(0) D(n)--md Pos(a) End(5px)" ><use xlink:href="#icon-chevron-down"></use></svg> </button> </li> <li class="Pos(r)"> <button data-change-img-hover="insights-overview" class="W(100%) D(f) Ai(fs)--md Ai(c) Td(n) Bg(n) Bd(n) Ta(start) Px(23px)--md Py(24px)--md Py(14px) Px(0) C($color-black-light-3) C($color-purple):h Fz($font-size-14) Mb(0):lc item tab-capabilities-item Bdrststart(5px) Bdrsbstart(5px) Trs($easeTransition)" data-tab="js-insights"> <svg width= "21" height= "21" class= "Flxs(0) Mstart(10px) Mstart(0)--md Mend(15px) Mt(2px) C($color-purple-dark) item:h_C($color-purple) tab-capabilities-item--active_C($color-purple) Trsdu(0.3s)" ><use xlink:href="#icon-behavior-analytics"></use></svg> <span> <span class="Fw(700) Fz($font-size-16) Mb(5px)--md D(b) D(ib)--md tab-capabilities-item--active_C($color-purple) Trsdu(0.3s)"> Behavior Analytics </span> </span> <svg width= "16" height= "10" class= "C(#b4b2c5) Rotate(-90deg) Flxs(0) D(n)--md Pos(a) End(5px)" ><use xlink:href="#icon-chevron-down"></use></svg> </button> </li> </ul> <ul class="List(n) BdT Bdtc($color-grey) Mt(20px) Pt(20px) Px(0) Px(23px)--md Fw(700) Fz($font-size-14)"> <li class="Mb(10px) Mb(0):lc"> <a href="https://vwo.com/personalization/" class="item Td(n) C($color-black-light-3) C($color-purple):h D(f) Ai(c) Trsdu(0.3s)"> <svg width= "18" height= "18" class= "Flxs(0) Mstart(10px) Mstart(0)--md Mend(18px) Mt(2px) C($color-purple-dark) item:h_C($color-purple)" ><use xlink:href="#icon-personalization"></use></svg> Personalization </a> </li> <li class="Mb(10px) Mb(0):lc"> <a href="https://vwo.com/deploy/" class="item Td(n) C($color-black-light-3) C($color-purple):h D(f) Ai(c) Trsdu(0.3s)"> <svg width= "18" height= "18" class= "Flxs(0) Mstart(10px) Mstart(0)--md Mend(18px) Mt(2px) C($color-purple-dark) item:h_C($color-purple)" ><use xlink:href="#icon-rollouts"></use></svg> Web Rollouts </a> </li> <li class="Mb(10px) Mb(0):lc"> <a href="https://vwo.com/customer-data-platform/" class="item Td(n) C($color-black-light-3) C($color-purple):h D(f) Ai(c) Trsdu(0.3s)"> <svg width= "18" height= "18" class= "Flxs(0) Mstart(10px) Mstart(0)--md Mend(18px) Mt(2px) C($color-purple-dark) item:h_C($color-purple)" ><use xlink:href="#icon-cdp"></use></svg> Customer Data Platform </a> </li> <li class="Mb(10px) Mb(0):lc"> <a href="https://vwo.com/plan/" class="item Td(n) C($color-black-light-3) C($color-purple):h D(f) Ai(c) Trsdu(0.3s)"> <svg width= "18" height= "18" class= "Flxs(0) Mstart(10px) Mstart(0)--md Mend(18px) Mt(2px) C($color-purple-dark) item:h_C($color-purple)" ><use xlink:href="#icon-program-management"></use></svg> Program Management </a> </li> </ul> </div> <div class="js-mobile-individual-product-dropdown Ov(a) Ov(h)--md W(9/12)--md Pt(35px)--md Pstart(45px)--md Bgc($color-white) Bxz(bb) Trs($easeTransition) TranslateX(100%) Trf($none)--md Pos(r)--md Pos(f) Z(2) Start(0) B(0) End(0) T(0) Bgc($color-white) Bxz(bb)"> <div class="js-capabilities-tab-content Trs($opacityTransformTransition) Pos(a) B(0) End(0) Start(45px)--md T(35px)--md T(0) Start(0)" id="js-testing"> <button type="button" class="js-mobile-individual-product-button-inside D(n)--md D(b) Mx(0) Mt(0) Mb(20px) Pos(st) T(0) Z(1) Bgc($color-white) W(100%) Bd(0) C($color-grey-light-3) P(20px) Ta(start) Fw(600) Fz($font-size-14) Cur(p) W(100%) Bxz(bb)" aria-expanded="true"> <svg width= "9" height= "9" class= "Rotate(180deg) Mend(10px)" ><use xlink:href="#icon-arrow-right"></use></svg> Testing </button> <div class="Px(30px) Px(0)--md"> <div class="Pb(25px) Pb(20px)--md Mb(25px)--md BdB Bdbc($color-grey) Maw(560px) Maw(n)--md Mend(40px)--md D(f) Fld(c) Fld(r)--md Ai(fs) Ai(c)--md Jc(sb)--md"> <a href="https://vwo.com/testing/" class="D(ib) Fz($font-size-18) Fw(700) Td(n) C(inh) C($color-purple)--md C($color-purple):h item Trs($easeTransition)" data-change-img-hover="testing-overview"> <div class="D(f) Ai(c)"> <svg width= "24" height= "23" class= "D(n)--md Flxs(0) Mend(15px) Mt(2px) C($color-purple-dark) item:h_C($color-purple)" ><use xlink:href="#icon-experimentation"></use></svg> Testing Overview <svg width= "14" height= "11" class= "Mstart(5px) item:h_TranslateX(5px) Trs($easeTransition)" ><use xlink:href="#icon-arrow-right"></use></svg> </div> <p class="Mt(7px)--md Mt(10px) Mb(0) Fw(400) Fz($font-size-13) C($color-grey-light-1) Lh($line-height-default)"> Build winning experiences across web, mobile app, and server-side </p> </a> <a href="https://vwo.com/copilot/" target="_blank" class="org-banner-bg Bgc($color-dark-blue-2) Bgr(nr) Bgpx(-20px) Bdrs(5px) Ov(h) Pos(r) Td(n) Mt(20px) Mt(0)--md Mstart(10px)--md W(100%) W(a)--md Miw(400px)--sm"> <div class="org-layer-gradient C($color-white) D(f) Jc(sb)"> <div class="D(f) Ai(fs) Fld(c) Jc(c) Py(11px) Px(15px) W(300px) W(340px)--sm Bxz(bb)"> <span class="D(f) Ai(c)"> <img src="https://static.wingify.com/gcp/wp-content/themes/vwo/images/new-website/pricing/icon-ai-copilots.svg" alt= "" decoding= "async" height= "30" width= "30" class= "Mend(10px) Mb(-14px)" /> <span class="Fw(600) D(if) Ai(c) Jc(fs) C($color-white) Fz($font-size-14) Td(n)"> VWO Copilot <svg width= "14" height= "11" class= "org-banner-bg:h_TranslateX(5px) Trsdu(0.3s) Fxs(0) Mstart(5px)" ><use xlink:href="#icon-arrow-right"></use></svg> </span> </span> <p class="M(0) Fz($font-size-12) Pstart(40px) C($transparent-white-6)">Supercharge your optimization velocity with AI</p> </div> <div class="Pos(a) T(-60px) T(-70px)--sm End(-67px)"> <picture><img src="https://static.wingify.com/gcp/wp-content/themes/vwo/images/new-website/pricing/ai-pricing-orb@2x.png?tr=w-0.5,h-0.5" srcset="https://static.wingify.com/gcp/wp-content/themes/vwo/images/new-website/pricing/ai-pricing-orb@2x.png?tr=w-0.5,h-0.5 1x, https://static.wingify.com/gcp/wp-content/themes/vwo/images/new-website/pricing/ai-pricing-orb@2x.png 2x" alt= "" decoding= "async" loading= "lazy" height= "200" width= "200" class= "H(a)" /></picture> </div> </div> </a> </div> <div class="D(f)--md"> <div class="W(8/12)--md"> <div class="Maw(560px)"> <div class="D(f)--md Flw(w) Flw(nw)--md"> <ul class="List(n) P(0) Pb(20px) Pb(0)--md Mb(20px) Mb(0)--md Maw(250px)--md BdB Bdbc($color-grey) Bdbw(0)--md"> <li class="Mb(30px)--md"> <a href="https://vwo.com/testing/web/" data-change-img-hover="web-testing" class="W(100%) D(f) Ai(fs) Td(n) Bg(n) Bd(n) Ta(start) Pt(20px) Pt(0)--md Px(0) C($color-black-light-3) C($color-purple):h Fz($font-size-14) Mb(0):lc item"> <svg width= "21" height= "21" class= "Flxs(0) Mend(15px) Mt(2px) C($color-purple-dark) item:h_C($color-purple)" ><use xlink:href="#icon-experiment-web"></use></svg> <div> <span class="Fw(600) Fz($font-size-15) Mb(5px) D(b) D(ib)--md"> Web Testing </span> <p class="Fz($font-size-13) C(#666666) C($color-grey-light-1) M(0)"> Test and create web experiences that convert </p> </div> </a> </li> <li class="Mb(30px)--md"> <a href="https://vwo.com/testing/mobile-app/" data-change-img-hover="mobile-app-testing" class="W(100%) D(f) Ai(fs) Td(n) Bg(n) Bd(n) Ta(start) Pt(20px) Pt(0)--md Px(0) C($color-black-light-3) C($color-purple):h Fz($font-size-14) Mb(0):lc item"> <svg width= "21" height= "21" class= "Flxs(0) Mend(15px) Mt(2px) C($color-purple-dark) item:h_C($color-purple)" ><use xlink:href="#icon-experiment-mobile"></use></svg> <div> <span class="Fw(600) Fz($font-size-15) Mb(5px) D(b) D(ib)--md"> Mobile App Testing </span> <p class="Fz($font-size-13) C(#666666) C($color-grey-light-1) M(0)"> Delight mobile app users with optimized experiences </p> </div> </a> </li> <li> <a href="https://vwo.com/testing/server-side/" data-change-img-hover="serverside-testing" class="W(100%) D(f) Ai(fs) Td(n) Bg(n) Bd(n) Ta(start) Pt(20px) Pt(0)--md Px(0) C($color-black-light-3) C($color-purple):h Fz($font-size-14) Mb(0):lc item"> <span class="W(21px) Flxs(0) Mend(15px) Mt(2px) D(ib)"> <svg width= "18" height= "18" class= " C($color-purple-dark) item:h_C($color-purple)" ><use xlink:href="#icon-experiment-server"></use></svg> </span> <div> <span class="Fw(600) Fz($font-size-15) Mb(5px) D(b) D(ib)--md"> Feature Management </span> <p class="Fz($font-size-13) C(#666666) C($color-grey-light-1) M(0)"> Test complex features across any tech stack or device </p> </div> </a> </li> </ul> <div class="Mstart(60px)--md Pb(20px) Pb(0)--md Mb(20px) Mb(0)--md"> <h3 class="Fz($font-size-15)--md Fz($font-size-16) Fw(600) Mt(0) Mb(20px) D(f) Jc(sb) C($color-black-light-3)"> Features <a href="https://vwo.com/testing/#features" class="D(n)--md Fz($font-size-13) Fw(500) C($color-purple) Td(n)">(+125 more)</a> </h3> <ul class="List(n) P(0) D(f) Flw(w) Fld(c)--md Fld(r)"> <li class="Mb(3px)"> <a data-change-img-hover="testing-overview" href="https://vwo.com/testing/split-url-testing/" class="item Bgc($color-grey-light) Bgc(t)--md Lh(1) Py(8px) Px(10px) Px(0)--md Py(5px)--md Bdrs(50px) Mend(5px) Mb(10px) M(0)--md Bdrs(0)--md Fz($font-size-13) C($color-black-light-3) C($color-purple):h Fw(400) Td(n) D(f) Ai(c)"> <svg width= "18" height= "18" class= "Mend(10px)--md Mend(5px) C($color-grey-light-1) item:h_C($color-purple)" ><use xlink:href="#icon-product-split"></use></svg> Split Testing </a> </li> <li class="Mb(3px)"> <a data-change-img-hover="testing-overview" href="https://vwo.com/testing/multivariate-testing/" class="item Bgc($color-grey-light) Bgc(t)--md Lh(1) Py(8px) Px(10px) Px(0)--md Py(5px)--md Bdrs(50px) Mend(5px) Mb(10px) M(0)--md Bdrs(0)--md Fz($font-size-13) C($color-black-light-3) C($color-purple):h Fw(400) Td(n) D(f) Ai(c)"> <svg width= "18" height= "18" class= "Mend(10px)--md Mend(5px) C($color-grey-light-1) item:h_C($color-purple)" ><use xlink:href="#icon-product-multi"></use></svg> Multivariate Testing </a> </li> <li class="Mb(3px)"> <a data-change-img-hover="testing-overview" href="https://vwo.com/why-us/technology/integrations/" class="item Bgc($color-grey-light) Bgc(t)--md Lh(1) Py(8px) Px(10px) Px(0)--md Py(5px)--md Bdrs(50px) Mend(5px) Mb(10px) M(0)--md Bdrs(0)--md Fz($font-size-13) C($color-black-light-3) C($color-purple):h Fw(400) Td(n) D(f) Ai(c)"> <svg width= "18" height= "18" class= "Mend(10px)--md Mend(5px) C($color-grey-light-1) item:h_C($color-purple)" ><use xlink:href="#icon-product-integrations"></use></svg> Integrations </a> </li> <li class="Mb(3px)"> <a data-change-img-hover="testing-overview" href="https://vwo.com/plan/hypotheses/" class="item Bgc($color-grey-light) Bgc(t)--md Lh(1) Py(8px) Px(10px) Px(0)--md Py(5px)--md Bdrs(50px) Mend(5px) Mb(10px) M(0)--md Bdrs(0)--md Fz($font-size-13) C($color-black-light-3) C($color-purple):h Fw(400) Td(n) D(f) Ai(c)"> <svg width= "18" height= "18" class= "Mend(10px)--md Mend(5px) C($color-grey-light-1) item:h_C($color-purple)" ><use xlink:href="#icon-product-hypothesis"></use></svg> Hypothesis </a> </li>  <li class="Mb(3px)"> <a data-change-img-hover="testing-overview" href="https://vwo.com/why-us/technology/statistics/" class="item Bgc($color-grey-light) Bgc(t)--md Lh(1) Py(8px) Px(10px) Px(0)--md Py(5px)--md Bdrs(50px) Mend(5px) Mb(10px) M(0)--md Bdrs(0)--md Fz($font-size-13) C($color-black-light-3) C($color-purple):h Fw(400) Td(n) D(f) Ai(c)"> <svg width= "18" height= "18" class= "Mend(10px)--md Mend(5px) C($color-grey-light-1) item:h_C($color-purple)" ><use xlink:href="#icon-product-bayesian"></use></svg> Enhanced SmartStats </a> </li> <li> <a data-change-img-hover="testing-overview" href="https://vwo.com/testing/#features" class="D(n) D(b)--md Py(8px) Px(14px) Pstart(25px)--md Pend(0)--md Py(3px)--md Bdrs(50px) M(5px) M(0)--md Bdrs(0)--md Fz($font-size-13) C($color-purple) Fw(500) Td(n) Td(u):h">(+125 more)</a> </li> </ul> </div> </div> </div> </div> <div class="W(4/12)--md As(fe) D(n) D(b)--lg"> <img src="https://static.wingify.com/gcp/wp-content/themes/vwo/images/new-website/product-dropdown/testing-overview.svg" alt= "Testing Overview Illustration" decoding= "async" data-image-name= "testing-overview" loading= "lazy" width= "340" height= "285" class= "H(a) Trs($opacityTransformTransition) Pos(a) B(0) End(10px)" /> <picture><img src="https://static.wingify.com/gcp/wp-content/themes/vwo/images/new-website/product-dropdown/testing-web-updated-new@2x.png?tr=w-0.5,h-0.5" srcset="https://static.wingify.com/gcp/wp-content/themes/vwo/images/new-website/product-dropdown/testing-web-updated-new@2x.png?tr=w-0.5,h-0.5 1x, https://static.wingify.com/gcp/wp-content/themes/vwo/images/new-website/product-dropdown/testing-web-updated-new@2x.png 2x" alt= "Testing Web Illustration" decoding= "async" data-image-name= "web-testing" loading= "lazy" width= "340" height= "285" class= "TranslateY(20px) D(n) Op(0) Trs($opacityTransformTransition) H(a) Pos(a) B(0) End(10px)" /></picture> <picture><img src="https://static.wingify.com/gcp/wp-content/themes/vwo/images/new-website/product-dropdown/testing-mobile-updated@2x.png?tr=w-0.5,h-0.5" srcset="https://static.wingify.com/gcp/wp-content/themes/vwo/images/new-website/product-dropdown/testing-mobile-updated@2x.png?tr=w-0.5,h-0.5 1x, https://static.wingify.com/gcp/wp-content/themes/vwo/images/new-website/product-dropdown/testing-mobile-updated@2x.png 2x" alt= "Testing Mobile Illustration" decoding= "async" data-image-name= "mobile-app-testing" loading= "lazy" width= "340" height= "285" class= "TranslateY(20px) D(n) Op(0) Trs($opacityTransformTransition) H(a) Pos(a) B(0) End(10px)" /></picture> <picture><img src="https://static.wingify.com/gcp/wp-content/themes/vwo/images/new-website/product-dropdown/testing-server-updated-new@2x.png?tr=w-0.5,h-0.5" srcset="https://static.wingify.com/gcp/wp-content/themes/vwo/images/new-website/product-dropdown/testing-server-updated-new@2x.png?tr=w-0.5,h-0.5 1x, https://static.wingify.com/gcp/wp-content/themes/vwo/images/new-website/product-dropdown/testing-server-updated-new@2x.png 2x" alt= "Testing Serverside Illustration" decoding= "async" data-image-name= "serverside-testing" loading= "lazy" width= "340" height= "304" class= "TranslateY(20px) D(n) Op(0) Trs($opacityTransformTransition) H(a) Pos(a) B(0) End(10px)" /></picture> </div> </div> </div> </div> <div class="js-capabilities-tab-content Trs($opacityTransformTransition) Pos(a) B(0) End(0) Start(45px)--md T(35px)--md T(0) Start(0) translate-after" id="js-insights"> <button type="button" class="js-mobile-individual-product-button-inside D(n)--md D(b) Mx(0) Mt(0) Mb(20px) Pos(st) T(0) Z(1) Bgc($color-white) W(100%) Bd(0) C($color-grey-light-3) Py(16px) Px(20px) Ta(start) Fw(700) Fz($font-size-14) Cur(p) W(100%) Bxz(bb)" aria-expanded="true"> <svg width= "9" height= "9" class= "Rotate(180deg) Mend(10px)" ><use xlink:href="#icon-arrow-right"></use></svg> Behavior Analytics </button> <div class="Px(30px) Px(0)--md"> <div class="Pb(25px) Pb(20px)--md Mb(25px)--md BdB Bdbc($color-grey) Maw(560px) Maw(n)--md Mend(40px)--md D(f) Fld(c) Fld(r)--md Ai(fs) Ai(c)--md Jc(sb)--md"> <a href="https://vwo.com/insights/" class="D(ib) Fz($font-size-18) Fw(700) Td(n) C(inh) C($color-purple)--md C($color-purple):h item Trs($easeTransition)" data-change-img-hover="insights-overview"> <div class="D(f) Ai(c)"> <svg width= "21" height= "21" class= "D(n)--md Flxs(0) Mend(15px) Mt(2px) C($color-purple-dark) item:h_C($color-purple) Trs($easeTransition)" ><use xlink:href="#icon-behavior-analytics"></use></svg> Behavior Analytics Overview <svg width= "14" height= "11" class= "Mstart(5px) item:h_TranslateX(5px) Trs($easeTransition)" ><use xlink:href="#icon-arrow-right"></use></svg> </div> <p class="Mt(7px)--md Mt(10px) Mb(0) Fw(400) Fz($font-size-13) C($color-grey-light-1) Lh($line-height-default)"> Use insights about visitor behavior to drive growth and conversions </p> </a> <a href="https://vwo.com/copilot/" target="_blank" class="org-banner-bg Bgc($color-dark-blue-2) Bgr(nr) Bgpx(-20px) Bdrs(5px) Ov(h) Pos(r) Td(n) Mt(20px) Mt(0)--md Mstart(10px)--md W(100%) W(a)--md Miw(400px)--sm"> <div class="org-layer-gradient C($color-white) D(f) Jc(sb)"> <div class="D(f) Ai(fs) Fld(c) Jc(c) Py(11px) Px(15px) W(300px) W(340px)--sm Bxz(bb)"> <span class="D(f) Ai(c)"> <img src="https://static.wingify.com/gcp/wp-content/themes/vwo/images/new-website/pricing/icon-ai-copilots.svg" alt= "" decoding= "async" height= "30" width= "30" class= "Mend(10px) Mb(-14px)" /> <span class="Fw(600) D(if) Ai(c) Jc(fs) C($color-white) Fz($font-size-14) Td(n)"> VWO Copilot <svg width= "14" height= "11" class= "org-banner-bg:h_TranslateX(5px) Trsdu(0.3s) Fxs(0) Mstart(5px)" ><use xlink:href="#icon-arrow-right"></use></svg> </span> </span> <p class="M(0) Fz($font-size-12) Pstart(40px) C($transparent-white-6)">Supercharge your optimization velocity with AI</p> </div> <div class="Pos(a) T(-60px) T(-70px)--sm End(-67px)"> <picture><img src="https://static.wingify.com/gcp/wp-content/themes/vwo/images/new-website/pricing/ai-pricing-orb@2x.png?tr=w-0.5,h-0.5" srcset="https://static.wingify.com/gcp/wp-content/themes/vwo/images/new-website/pricing/ai-pricing-orb@2x.png?tr=w-0.5,h-0.5 1x, https://static.wingify.com/gcp/wp-content/themes/vwo/images/new-website/pricing/ai-pricing-orb@2x.png 2x" alt= "" decoding= "async" loading= "lazy" height= "200" width= "200" class= "H(a)" /></picture> </div> </div> </a> </div> <div class="D(f)--md"> <div class="W(8/12)--md"> <div class="Maw(560px)"> <div class="D(f)--md Flw(w) Flw(nw)--md"> <ul class="List(n) P(0) Pb(20px) Pb(0)--md Mb(20px) Mb(0)--md Maw(250px)--md BdB Bdbc($color-grey) Bdbw(0)--md"> <li class="Mb(30px)--md"> <a href="https://vwo.com/insights/web/" data-change-img-hover="web-insights" class="W(100%) D(f) Ai(fs) Td(n) Bg(n) Bd(n) Ta(start) Pt(20px) Pt(0)--md Px(0) C($color-black-light-3) C($color-purple):h Fz($font-size-14) Mb(0):lc item"> <svg width= "21" height= "21" class= "Flxs(0) Mend(15px) Mt(2px) C($color-purple-dark) item:h_C($color-purple) item:h_Trs($easeTransition)" ><use xlink:href="#icon-experiment-web"></use></svg> <div> <span class="Fw(600) Fz($font-size-15) Mb(5px) D(b) D(ib)--md item:h_Trs($easeTransition)"> Web Insights </span> <p class="Fz($font-size-13) C(#666666) C($color-grey-light-1) M(0)"> Get in-depth visitor behavior insights across your website </p> </div> </a> </li> <li class="Mb(30px)--md"> <a href="https://vwo.com/insights/mobile-app/" data-change-img-hover="mobile-app-insights" class="W(100%) D(f) Ai(fs) Td(n) Bg(n) Bd(n) Ta(start) Pt(20px) Pt(0)--md Px(0) C($color-black-light-3) C($color-purple):h Fz($font-size-14) Mb(0):lc item"> <svg width= "21" height= "21" class= "Flxs(0) Mend(15px) Mt(2px) C($color-purple-dark) item:h_C($color-purple) item:h_Trs($easeTransition)" ><use xlink:href="#icon-mobile-insights"></use></svg> <div> <span class="Fw(600) Fz($font-size-15) Mb(5px) D(b) D(ib)--md item:h_Trs($easeTransition)"> Mobile App Insights </span> <p class="Fz($font-size-13) C(#666666) C($color-grey-light-1) M(0)"> Analyze user behavior to enhance in-app experiences </p> </div> </a> </li> </ul> <div class="Mstart(60px)--md"> <h3 class="Fz($font-size-15)--md Fz($font-size-16) Fw(600) Mt(0) Mb(20px) D(f) Jc(sb) "> Features <a href="https://vwo.com/insights/#features" class="D(n)--md Fz($font-size-13) Fw(500) C($color-purple) Td(n)">(+120 more)</a> </h3> <ul class="List(n) P(0) D(f) Flw(w) Fld(c)--md Fld(r)"> <li class="Mb(3px)"> <a data-change-img-hover="insights-overview" href="https://vwo.com/insights/session-recordings/" class="item Bgc($color-grey-light) Bgc(t)--md Lh(1) Py(8px) Px(10px) Px(0)--md Py(5px)--md Bdrs(50px) Mend(5px) Mb(10px) M(0)--md Bdrs(0)--md Fz($font-size-13) C($color-black-light-3) C($color-purple):h Fw(400) Td(n) D(f) Ai(c)"> <svg width= "18" height= "18" class= "Mend(10px)--md Mend(5px) C($color-grey-light-1) item:h_C($color-purple)" ><use xlink:href="#icon-product-session"></use></svg> Session Recordings </a> </li> <li class="Mb(3px)"> <a data-change-img-hover="insights-overview" href="https://vwo.com/insights/heatmaps/" class="item Bgc($color-grey-light) Bgc(t)--md Lh(1) Py(8px) Px(10px) Px(0)--md Py(5px)--md Bdrs(50px) Mend(5px) Mb(10px) M(0)--md Bdrs(0)--md Fz($font-size-13) C($color-black-light-3) C($color-purple):h Fw(400) Td(n) D(f) Ai(c)"> <svg width= "18" height= "18" class= "Mend(10px)--md Mend(5px) C($color-grey-light-1) item:h_C($color-purple)" ><use xlink:href="#icon-product-heatmaps"></use></svg> Heatmaps </a> </li> <li class="Mb(3px)"> <a data-change-img-hover="insights-overview" href="https://vwo.com/insights/funnels/" class="item Bgc($color-grey-light) Bgc(t)--md Lh(1) Py(8px) Px(10px) Px(0)--md Py(5px)--md Bdrs(50px) Mend(5px) Mb(10px) M(0)--md Bdrs(0)--md Fz($font-size-13) C($color-black-light-3) C($color-purple):h Fw(400) Td(n) D(f) Ai(c)"> <svg width= "18" height= "18" class= "Mend(10px)--md Mend(5px) C($color-grey-light-1) item:h_C($color-purple)" ><use xlink:href="#icon-product-funnels"></use></svg> Funnel Analysis </a> </li> <li class="Mb(3px)"> <a data-change-img-hover="insights-overview" href="https://vwo.com/insights/onpage-surveys/" class="item Bgc($color-grey-light) Bgc(t)--md Lh(1) Py(8px) Px(10px) Px(0)--md Py(5px)--md Bdrs(50px) Mend(5px) Mb(10px) M(0)--md Bdrs(0)--md Fz($font-size-13) C($color-black-light-3) C($color-purple):h Fw(400) Td(n) D(f) Ai(c)"> <svg width= "18" height= "18" class= "Mend(10px)--md Mend(5px) C($color-grey-light-1) item:h_C($color-purple)" ><use xlink:href="#icon-product-surveys"></use></svg> Surveys </a> </li> <li class="Mb(3px)"> <a data-change-img-hover="insights-overview" href="https://vwo.com/insights/form-analytics/" class="item Bgc($color-grey-light) Bgc(t)--md Lh(1) Py(8px) Px(10px) Px(0)--md Py(5px)--md Bdrs(50px) Mend(5px) Mb(10px) M(0)--md Bdrs(0)--md Fz($font-size-13) C($color-black-light-3) C($color-purple):h Fw(400) Td(n) D(f) Ai(c)"> <svg width= "18" height= "18" class= "Mend(10px)--md Mend(5px) C($color-grey-light-1) item:h_C($color-purple)" ><use xlink:href="#icon-product-form"></use></svg> Form Analysis </a> </li> <li class="Mb(3px)"> <a data-change-img-hover="insights-overview" href="https://vwo.com/plan/observations/" class="item Bgc($color-grey-light) Bgc(t)--md Lh(1) Py(8px) Px(10px) Px(0)--md Py(5px)--md Bdrs(50px) Mend(5px) Mb(10px) M(0)--md Bdrs(0)--md Fz($font-size-13) C($color-black-light-3) C($color-purple):h Fw(400) Td(n) D(f) Ai(c)"> <svg width= "18" height= "18" class= "Mend(10px)--md Mend(5px) C($color-grey-light-1) item:h_C($color-purple)" ><use xlink:href="#icon-product-observations"></use></svg> Observations </a> </li> <li> <a href="https://vwo.com/insights/#features" class="D(n) D(b)--md Py(8px) Px(14px) Pstart(25px)--md Pend(0)--md Py(3px)--md Bdrs(50px) M(5px) M(0)--md Bdrs(0)--md Fz($font-size-13) C($color-purple) Fw(500) Td(n) Td(u):h">(+120 more)</a></li> </ul> </div> </div> </div> </div> <div class="W(4/12)--md As(fe) D(n) D(b)--lg"> <img src="https://static.wingify.com/gcp/wp-content/themes/vwo/images/new-website/product-dropdown/insights-overview-updated.svg" alt= "Insights Overview Illustration" decoding= "async" data-image-name= "insights-overview" loading= "lazy" width= "340" height= "285" class= "D(n) Trs($opacityTransformTransition) H(a) Pos(a) B(0) End(10px)" /> <img src="https://static.wingify.com/gcp/wp-content/themes/vwo/images/new-website/product-dropdown/insights-web-updated-new.svg" alt= "Insights Web Illustration" decoding= "async" data-image-name= "web-insights" loading= "lazy" width= "340" height= "285" class= "TranslateY(20px) D(n) Op(0) Trs($opacityTransformTransition) H(a) Pos(a) B(0) End(10px)" /> <img src="https://static.wingify.com/gcp/wp-content/themes/vwo/images/new-website/product-dropdown/insights-mobile.svg" alt= "Insights Mobile Illustration" decoding= "async" data-image-name= "mobile-app-insights" loading= "lazy" width= "340" height= "285" class= "TranslateY(20px) D(n) Op(0) Trs($opacityTransformTransition) H(a) Pos(a) B(0) End(10px)" /> </div> </div> </div> </div> </div> </div> <div class="Mih(70px) Pos(a) B(0) End(0) Start(0) Pos(st)--md D(f) Fld(c) Jc(c) Bxz(bb) Px(40px) Py(16px) Bg($gradient-mega-menu) Bdtw(1px) Bdts(s) Bdtc($color-grey-light-4)"> <ul class="List(n) P(0) M(0) D(f)--md Ai(c) Fz($font-size-14) Fw(700)"> <li> <a href="https://vwo.com/platform/" class="Td(n) C($color-black-light-3) C($color-purple):h item Trsdu(0.3s)"> Platform Overview <svg width= "14" height= "11" class= "Mstart(5px) item:h_TranslateX(5px) Trs($easeTransition)" ><use xlink:href="#icon-arrow-right"></use></svg> </a> </li> </ul> </div> </div> </div>  </li> <li class="Pend(0)--md"> <a class="C($color-new-font-dark) Fz($font-size-16) Fw(700) Td(n) Py(14px) Px(0)--lg Px(10px)--sm Px(40px) D(f) Ai(c) H(80px)--md Jc(sb) Jc(fs)--md Bxz(bb) M(0) Bgc(t) Bd(n) W(100%) Cur(p) M(0) Lh(inh) header-top-theme-dark_C($color-white) nav-btn" href="https://vwo.com/pricing/"> <span class="Py(10px)--md Px(14px)--md header-nav-text Trdu(0.3s) Bdrs(4px) Mx(4px)--lg"> Pricing </span> <svg width= "16" height= "10" class= "C(#b4b2c5) D(n)--md D(i) Fxs(0) Rotate(-90deg)" ><use xlink:href="#icon-chevron-down"></use></svg> </a> </li> <li class="Pos(r) js-header-dropdown-trigger Pend(0)--md"> <button type="button" aria-expanded="false" class="js-header-dropdown C($color-new-font-dark) Fz($font-size-16) Fw(700) Td(n) Py(14px) Px(0)--lg Px(10px)--sm Px(40px) D(f) Ai(c) H(80px)--md Jc(sb) Jc(fs)--md Bxz(bb) M(0) Bgc(t) Bd(n) W(100%) Cur(p) M(0) Lh(inh) header-top-theme-dark_C($color-white) nav-btn"> <span class="Py(10px)--md Px(14px)--md header-nav-text Trdu(0.3s) Bdrs(4px) Mx(4px)--lg"> Solutions </span> <svg width= "16" height= "10" class= "C(#b4b2c5) D(n)--md D(i) Fxs(0) Rotate(-90deg)" ><use xlink:href="#icon-chevron-down"></use></svg> </button> <div class="js-header-dropdown-content js-dropdown-content D(n)--md animation-fade-in open_D(b)--md open_TranslateX(0) Trs($easeTransition) TranslateX(100%) Trf($none)--md Pos(a)--md Pos(f) Z(2) Start(0) End(0) End(a)--md B(0) B(a)--md Ovy(a) Ovy(v)--md dropdown-top-offset W(a)--md W(100%) Bgc($color-white) Bxz(bb) Bxsh($box-shadow-navigation-bottom) Bdrs(3px) Bxsh($box-shadow-black)"> <button type="button" class="js-mobile-product-button-inside D(n)--md D(b) Mx(0) Mt(0) Mb(10px) Pos(st) T(0) Z(1) Bgc($color-white) W(100%) C($color-grey-light-3) Py(16px) Px(20px) Ta(start) Fw(700) BdB Bdbc(#d9dde1) Fz(12px) Tt(u) Cur(p) W(100%) Bxz(bb)"> <svg width= "9" height= "9" class= "Rotate(180deg) Mend(10px)" ><use xlink:href="#icon-arrow-right"></use></svg> Solutions </button> <ul class="P(10px) List(n)"> <li> <a class="D(f) Ai(c) Bxz(bb) Td(n) P(10px) W(100%) Bdrs(4px) Bgc($color-light-grey-1):h C($color-purple):h C($color-new-font-dark) C($color-purple):h Fz($font-size-14) Fw(600)" href="https://vwo.com/ecommerce-ab-testing/"> <svg width= "20" height= "20" class= "Fxs(0) Mend(16px)" ><use xlink:href="#icon-ecommerce"></use></svg> <span>eCommerce</span><br> </a> </li> <li> <a class="D(f) Ai(c) Bxz(bb) Td(n) P(10px) W(100%) Bdrs(4px) Bgc($color-light-grey-1):h C($color-purple):h C($color-new-font-dark) C($color-purple):h Fz($font-size-14) Fw(600)" href="https://vwo.com/saas-ab-testing/"> <svg width= "20" height= "20" class= "Fxs(0) Mend(16px)" ><use xlink:href="#icon-sass"></use></svg> <span>SaaS</span> </a> </li> <li> <a class="D(f) Ai(c) Bxz(bb) Td(n) P(10px) W(100%) Bdrs(4px) Bgc($color-light-grey-1):h C($color-purple):h C($color-new-font-dark) C($color-purple):h Fz($font-size-14) Fw(600)" href="https://vwo.com/elearning-ab-testing/"> <svg width= "20" height= "20" class= "Fxs(0) Mend(16px)" ><use xlink:href="#icon-elearning"></use></svg> <span>eLearning</span> </a> </li> <li> <a class="D(f) Ai(c) Bxz(bb) Td(n) P(10px) W(100%) Bdrs(4px) Bgc($color-light-grey-1):h C($color-purple):h C($color-new-font-dark) C($color-purple):h Fz($font-size-14) Fw(600)" href="https://vwo.com/media-ab-testing/"> <svg width= "20" height= "20" class= "Fxs(0) Mend(16px)" ><use xlink:href="#icon-media"></use></svg> <span>Media/Publication</span> </a> </li> <li> <a class="D(f) Ai(c) Bxz(bb) Td(n) P(10px) W(100%) Bdrs(4px) Bgc($color-light-grey-1):h C($color-purple):h C($color-new-font-dark) C($color-purple):h Fz($font-size-14) Fw(600)" href="https://vwo.com/enterprise/"> <svg width= "20" height= "20" class= "Fxs(0) Mend(16px)" ><use xlink:href="#icon-enterprise"></use></svg> <span>Enterprises</span> </a> </li> </ul> </div> </li> <li class="js-header-dropdown-trigger Pend(0)--md"> <button type="button" aria-expanded="false" class="js-header-dropdown C($color-new-font-dark) Fz($font-size-16) Fw(700) Td(n) Py(14px) Px(0)--lg Px(10px)--sm Px(40px) D(f) Ai(c) H(80px)--md Jc(sb) Jc(fs)--md Bxz(bb) M(0) Bgc(t) Bd(n) W(100%) Cur(p) M(0) Lh(inh) header-top-theme-dark_C($color-white) nav-btn"> <span class="Py(10px)--md Px(14px)--md header-nav-text Trdu(0.3s) Bdrs(4px) Mx(4px)--lg"> Why VWO? </span> <svg width= "16" height= "10" class= "C(#b4b2c5) D(n)--md D(i) Fxs(0) Rotate(-90deg)" ><use xlink:href="#icon-chevron-down"></use></svg> </button>  <div class="js-header-dropdown-content js-dropdown-content D(n)--md animation-fade-in open_D(b)--md open_TranslateX(0) Trs($easeTransition) TranslateX(100%) Trf($none)--md Pos(a)--md Pos(f) Z(2) Start(0) B(0) B(a)--md End(0) Ovy(a) dropdown-top-offset W(a)--md W(100%) Bgc($color-white) Bxz(bb) P(0) Bxsh($box-shadow-navigation-bottom) Bdrs(4px) container"> <button type="button" class="js-mobile-product-button-inside D(n)--md D(b) Mx(0) Mt(0) Mb(20px) Pos(st) T(0) Z(1) Bgc($color-white) W(100%) C($color-grey-light-3) Py(16px) Px(20px) Ta(start) Fw(700) BdB Bdbc(#d9dde1) Fz(12px) Tt(u) Cur(p) W(100%) Bxz(bb)"> <svg width= "9" height= "9" class= "Rotate(180deg) Mend(10px)" ><use xlink:href="#icon-arrow-right"></use></svg> Why VWO? </button> <div class="Px(40px)--md Px(20px) Pt(40px)--md Pb(60px)--md"> <ul id="js-mobile-why-vwo" class="P(0) M(0) List(n) D(f) Jc(sb) Wow(bw) Fld(r)--md Fld(c)"> <li class="W(3/12)--md Mb(40px) Mb(0)--md Px(10px) Bxz(bb) Fxg(1)"> <a href="https://vwo.com/why-us/product/" class="product-item-hover Fz($font-size-14) Fw(700) Mb(18px) C($color-black-light-3) C($color-purple):h D(if) Ai(c) Td(n)">Proven Product</a> <svg width= "9" height= "9" class= "Mstart(5px) Trsp($transform) Trsdu(0.1s) Trstf(l) product-item-hover:h_TranslateX(5px)" ><use xlink:href="#icon-arrow-right"></use></svg> <ul class="P(0) M(0) List(n)"> <li> <a class="Td(n) D(if) Ai(fs) Py(4px) C($color-black-light-3) C($color-purple):h Fz($font-size-13)--md" href="https://vwo.com/customers/">2500+ Customers</a> </li> <li> <a class="Td(n) D(if) Ai(fs) Py(4px) C($color-black-light-3) C($color-purple):h Fz($font-size-13)--md" href="https://vwo.com/why-us/product/interface/">Simple User Interface</a> </li> <li> <a class="Td(n) D(if) Ai(fs) Py(4px) C($color-black-light-3) C($color-purple):h Fz($font-size-13)--md" href="https://vwo.com/security/">Secure & Compliant</a> </li> <li> <a class="Td(n) D(if) Ai(fs) Py(4px) C($color-black-light-3) C($color-purple):h Fz($font-size-13)--md" href="https://vwo.com/why-us/experimentation-platform-build-or-buy/">Build or Buy?</a> </li> <li> <a class="Td(n) D(if) Ai(fs) Py(4px) C($color-black-light-3) C($color-purple):h Fz($font-size-13)--md" href="https://vwo.com/monthly-tracked-users/">Usage-Based Billing</a> </li> </ul> </li> <li class="W(3/12)--md Mb(40px) Mb(0)--md Px(10px) Bxz(bb) Fxg(1)"> <a href="https://vwo.com/why-us/customer-success/" class="product-item-hover Fz($font-size-14) Fw(700) Mb(18px) C($color-black-light-3) C($color-purple):h D(if) Ai(c) Td(n)"> Guarantee of Success <svg width= "9" height= "9" class= "Mstart(5px) Trsp($transform) Trsdu(0.1s) Trstf(l) product-item-hover:h_TranslateX(5px)" ><use xlink:href="#icon-arrow-right"></use></svg> </a> <ul class="P(0) M(0) List(n)"> <li> <a class="Td(n) D(if) Ai(fs) Py(4px) C($color-black-light-3) C($color-purple):h Fz($font-size-13)--md" href="https://vwo.com/why-us/customer-success/24-7-support/">24x7 Support</a> </li> </ul> </li> <li class="W(3/12)--md Mb(40px) Mb(0)--md Px(10px) Bxz(bb) Fxg(1)"> <a href="https://vwo.com/why-us/technology/" class="product-item-hover Fz($font-size-14) Fw(700) Mb(18px) C($color-black-light-3) C($color-purple):h D(if) Ai(c) Td(n)"> Thoughtful Technology <svg width= "9" height= "9" class= "Mstart(5px) Trsp($transform) Trsdu(0.1s) Trstf(l) product-item-hover:h_TranslateX(5px)" ><use xlink:href="#icon-arrow-right"></use></svg> </a> <ul class="P(0) M(0) List(n)"> <li> <a class="Td(n) D(if) Ai(fs) Py(4px) C($color-black-light-3) C($color-purple):h Fz($font-size-13)--md" href="https://vwo.com/why-us/technology/statistics/">Enhanced SmartStats</a> </li> <li> <a class="Td(n) D(if) Ai(fs) Py(4px) C($color-black-light-3) C($color-purple):h Fz($font-size-13)--md" href="https://vwo.com/why-us/technology/bayesian-statistics/">Bayesian Statistics</a> </li> <li> <a class="Td(n) D(if) Ai(fs) Py(4px) C($color-black-light-3) C($color-purple):h Fz($font-size-13)--md" href="https://vwo.com/why-us/technology/integrations/">Integration</a> </li> <li> <a class="Td(n) D(if) Ai(fs) Py(4px) C($color-black-light-3) C($color-purple):h Fz($font-size-13)--md" href="https://vwo.com/why-us/technology/zero-impact-loading/">Load Time Performance</a> </li> <li> <a class="Td(n) D(if) Ai(fs) Py(4px) C($color-black-light-3) C($color-purple):h Fz($font-size-13)--md" href="https://vwo.com/why-us/technology/visual-editor/">Visual Editor</a> </li> </ul> </li> <li class="W(3/12)--md Mb(40px) Mb(0)--md Px(10px) Bxz(bb) Fxg(1)"></li> </ul> </div> </div>  </li> <li class="js-header-dropdown-trigger Pend(0)--md"> <button type="button" aria-expanded="false" class="js-header-dropdown C($color-new-font-dark) Fz($font-size-16) Fw(700) Td(n) Py(14px) Px(0)--lg Px(10px)--sm Px(40px) D(f) Ai(c) H(80px)--md Jc(sb) Jc(fs)--md Bxz(bb) M(0) Bgc(t) Bd(n) W(100%) Cur(p) M(0) Lh(inh) header-top-theme-dark_C($color-white) nav-btn"> <span class="Py(10px)--md Px(14px)--md header-nav-text Trdu(0.3s) Bdrs(4px)"> Resources </span> <svg width= "16" height= "10" class= "C(#b4b2c5) D(n)--md D(i) Fxs(0) Rotate(-90deg)" ><use xlink:href="#icon-chevron-down"></use></svg> </button>  <div class="js-header-dropdown-content js-dropdown-content D(n)--md animation-fade-in open_D(b)--md open_TranslateX(0) Trs($easeTransition) TranslateX(100%) Trf($none)--md Pos(a)--md Pos(f) Z(2) Start(0) B(0) B(a)--md End(0) Ovy(a) dropdown-top-offset W(a)--md W(100%) Bgi($gradient-learn-menu)--md Bgc($color-white) Bxsh($box-shadow-navigation-bottom) Bxz(bb) Bdrs(4px) container P(0)"> <button type="button" class="js-mobile-product-button-inside D(n)--md D(b) Mx(0) My(0) Pos(st) T(0) Z(1) Bgc($color-white) W(100%) C($color-grey-light-3) Py(16px) Px(20px) Ta(start) Fw(700) BdB Bdbc(#d9dde1) Fz($font-size-12) Tt(u) Cur(p) W(100%) Bxz(bb)"> <svg width= "9" height= "9" class= "Rotate(180deg) Mend(10px)" ><use xlink:href="#icon-arrow-right"></use></svg> Resources </button> <div> <div class="D(f)--md js-tabs"> <div class="W(3/12) Py(30px) Bxz(bb) Bgc($color-purple-light-7) D(n) D(b)--md"> <ul data-active-class="tab-resource-item--active" class="List(n) Pstart(20px)--md Ov(h) M(0) js-tabs-nav"> <li><button type="button" data-tab="js-resource-library" class="tab-resource-item--active tab-resource-item">VWO Library</button></li> <li><button type="button" data-tab="js-blog" class="tab-resource-item">VWO Blog</button></li> <li><button type="button" data-tab="js-leadership-interviews" class="tab-resource-item">Thought Leadership Interviews</button></li> <li><button type="button" data-tab="js-new-to-vwo" class="tab-resource-item">VWO Success Stories</button></li> <li><button type="button" data-tab="js-culture-of-experimentation" class="tab-resource-item">Free Tools</button></li> <li><button 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Td(n) Py(10px) Px(20px) D(f) Ai(c) Jc(sb) Jc(fs)--md Bxz(bb) M(0) Bgc(t) Bd(n) W(100%) Cur(p) M(0) Lh(inh) item" href="/product-updates"> <span class="Mend(10px)">Product Updates</span> <svg width= "9" height= "9" class= "C($color-purple):h Fxs(0) item:h_TranslateX(5px) Trs($easeTransition)" ><use xlink:href="#icon-arrow-right"></use></svg> </a> </li> </ul> </div> <div class="W(9/12)--md Py(40px)--md Px(50px)--md Bgc($color-white) Bxz(bb)"> <div class="Bd(n)--md BdB Bdbc(#d9dde1)"> <button type="button" class="D(n)--md js-accordion C($color-black-light-3) C($color-purple):h Fz(14px) Fw(600) Py(16px) Px(20px) D(f) Ai(c) Jc(sb) Bxz(bb) M(0) Bgc(t) Bd(n) W(100%) Cur(p) Lh(inh)"> <span>VWO Library</span> <svg width= "13" height= "8" class= "C(#b4b2c5) Rotate(270deg)" ><use xlink:href="#icon-chevron-down"></use></svg> </button> <div id="js-resource-library" class="D(b)--md D(n) js-tabs-content js-open-accordion+D(b)"> <div class="D(f)--md Px(0)--md Px(20px) My(20px) My(0)--md Ai(fs)"> <div class="W(5/12)--md Mend(40px)--md D(f) Fld(c) Jc(sb) Fxs(0) Bxz(bb) Mb(40px) Mb(0)--md"> <p class="Mt(0) Mb(20px) Tt(c) Fz($font-size-15) Fw(600) C($color-black-light-3)" role="heading" aria-level="4">Ebooks</p> <div> <div class=" Mb(15px)"> <a href="https://vwo.com/ebooks/building-cro-first-culture-future-proofing-growth/" class="Td(n) D(f) Ai(fs) C($color-black-light-3) C($color-purple):h Fz($font-size-13)--md Mb(20px) Lts(0.2px) Mb(15px)--md"> <div class="W(60px) H(50px) Ov(h) D(f) Ai(c) Jc(c) Mend(16px) Flxs(0) Bgc($color-light-grey-2) tst"> <img src="https://static.wingify.com/gcp/uploads/2025/03/Whitepaper-mockup-1.png?tr=w-60,h-50" srcset="https://static.wingify.com/gcp/uploads/2025/03/Whitepaper-mockup-1.png?tr=w-60,h-50 1x,https://static.wingify.com/gcp/uploads/2025/03/Whitepaper-mockup-1.png?tr=w-90,h-75 1.5x, https://static.wingify.com/gcp/uploads/2025/03/Whitepaper-mockup-1.png?tr=w-120,h-100 2x" alt= "Whitepaper Mockup (1)" decoding= "async" width= "60" height= "50" 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C($color-purple):h Fz(14px) Fw(600) Py(16px) Px(20px) D(f) Ai(c) Jc(sb) Bxz(bb) M(0) Bgc(t) Bd(n) W(100%) Cur(p) Lh(inh)"> <span>Masters of conversion</span> <svg width= "13" height= "8" class= "C(#b4b2c5) Rotate(270deg)" ><use xlink:href="#icon-chevron-down"></use></svg> </button> <div id="js-master-conversion" class="D(n) js-tabs-content js-open-accordion+D(b)"> <div class="D(f)--md Px(0)--md Px(20px) My(20px) My(0)--md Ai(fs)">  <div class="W(100%)"> <p class="Mt(0) Mb(20px) Tt(c) Fz($font-size-15) Fw(600) C($color-black-light-3)" role="heading">Past Webinars</p> <div class="D(f) Flw(w)"> <div class="W(5/12)--md W(100%) Mend(40px)"> <div class=" Mb(30px) Mb(0):lc"> <a href="https://vwo.com/webcast/from-okrs-strategic-experimentation/" class="Td(n) D(f) Ai(fs) C($color-black-light-3) C($color-purple):h Fz($font-size-13)--md Mb(20px) Lts(0.2px)"> <div class="W(60px) H(60px) Ov(h) D(f) Ai(c) Jc(c) Mend(16px) Flxs(0) Bgc($color-light-grey-2)"> <img src="https://static.wingify.com/gcp/uploads/2024/07/Bjarn-Brunenberg-speaker-photo.png?tr=w-60,h-60" srcset="https://static.wingify.com/gcp/uploads/2024/07/Bjarn-Brunenberg-speaker-photo.png?tr=w-60,h-60 1x,https://static.wingify.com/gcp/uploads/2024/07/Bjarn-Brunenberg-speaker-photo.png?tr=w-90,h-90 1.5x, https://static.wingify.com/gcp/uploads/2024/07/Bjarn-Brunenberg-speaker-photo.png?tr=w-120,h-120 2x" alt= "Bjarn Brunenberg" decoding= "async" width= "60" height= "60" loading= "lazy" class= "D(b) Maw(100%) H(a)" /> </div> <div><p class="M(0)">From OKRs to Strategic Experimentation </p> <span class="Fz($font-size-13) C($color-grey-light-1)">- Bjarn Brunenberg, TomTom</span></div> </a> </div> </div><div class="W(5/12)--md W(100%) Mend(40px)"> <div class=" Mb(30px) Mb(0):lc"> <a href="https://vwo.com/webcast/research-results-behavioral-economists-guide-cro/" class="Td(n) D(f) Ai(fs) C($color-black-light-3) C($color-purple):h Fz($font-size-13)--md Mb(20px) Lts(0.2px)"> <div class="W(60px) H(60px) Ov(h) D(f) Ai(c) Jc(c) Mend(16px) Flxs(0) Bgc($color-light-grey-2)"> <img src="https://static.wingify.com/gcp/uploads/2024/07/Florent-Buisson-speaker-photo.png?tr=w-60,h-60" srcset="https://static.wingify.com/gcp/uploads/2024/07/Florent-Buisson-speaker-photo.png?tr=w-60,h-60 1x,https://static.wingify.com/gcp/uploads/2024/07/Florent-Buisson-speaker-photo.png?tr=w-90,h-90 1.5x, https://static.wingify.com/gcp/uploads/2024/07/Florent-Buisson-speaker-photo.png?tr=w-120,h-120 2x" alt= "Florent Buisson" decoding= "async" width= "60" height= "60" loading= "lazy" class= "D(b) Maw(100%) H(a)" /> </div> <div><p class="M(0)">Research to Results: A Behavioral Economist’s Guide to CRO </p> <span class="Fz($font-size-13) C($color-grey-light-1)">- Florent Buisson, Cars Commerce</span></div> </a> </div> </div><div class="W(5/12)--md W(100%) Mend(40px)"> <div class=" Mb(30px) Mb(0):lc"> <a href="https://vwo.com/webcast/research-discovery-tools-experimentation/" class="Td(n) D(f) Ai(fs) C($color-black-light-3) C($color-purple):h Fz($font-size-13)--md Mb(20px) Lts(0.2px)"> <div class="W(60px) H(60px) Ov(h) D(f) Ai(c) Jc(c) Mend(16px) Flxs(0) Bgc($color-light-grey-2)"> <img src="https://static.wingify.com/gcp/uploads/2024/04/Craig-Sullivan-speaker-photo@2x.png?tr=w-60,h-60" srcset="https://static.wingify.com/gcp/uploads/2024/04/Craig-Sullivan-speaker-photo@2x.png?tr=w-60,h-60 1x,https://static.wingify.com/gcp/uploads/2024/04/Craig-Sullivan-speaker-photo@2x.png?tr=w-90,h-90 1.5x, https://static.wingify.com/gcp/uploads/2024/04/Craig-Sullivan-speaker-photo@2x.png?tr=w-120,h-120 2x" alt= "Craig Sullivan" decoding= "async" width= "60" height= "60" loading= "lazy" class= "D(b) Maw(100%) H(a)" /> </div> <div><p class="M(0)">Research and Discovery Tools for Experimentation </p> <span class="Fz($font-size-13) C($color-grey-light-1)">- Craig Sullivan, Optimise Or Die</span></div> </a> </div> </div><div class="W(5/12)--md W(100%) Mend(40px)"> <div class=" Mb(30px) 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class="Fz($font-size-12) Mt(5px) Mb(0) Ov(h) Tov(e) feature-item:h_C($color-black-light-3) line-clamp-2">Mobile app A/B testing is a way to test different versions of an app to see which one works best. 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Customer Experience </a> </li> <li class="Fxs(0) Mend(30px)--md Mend(0) Mend(0):lc "> <a href="https://vwo.com/customer-engagement/customer-engagement-examples/" class="D(b) P(20px) C(--color-black-light-3) Fz($font-size-14) Fz($font-size-16)--md Fw(500) active_Fw(700) active_C(--color-v2-purple) Td(n) C(--color-v2-purple):h Bdbw(2px) Bdbs(s) Bdbc(t) active_Bdbc(--color-v2-purple)"> Customer Engagement Examples </a> </li> <li class="Fxs(0) Mend(30px)--md Mend(0) Mend(0):lc "> <a href="https://vwo.com/customer-engagement/digital-customer-engagement/" class="D(b) P(20px) C(--color-black-light-3) Fz($font-size-14) Fz($font-size-16)--md Fw(500) active_Fw(700) active_C(--color-v2-purple) Td(n) C(--color-v2-purple):h Bdbw(2px) Bdbs(s) Bdbc(t) active_Bdbc(--color-v2-purple)"> Digital Customer Engagement </a> </li> <li class="Fxs(0) Mend(30px)--md Mend(0) Mend(0):lc "> <a href="https://vwo.com/customer-engagement/how-to-improve-customer-engagement-in-retail/" class="D(b) P(20px) C(--color-black-light-3) Fz($font-size-14) Fz($font-size-16)--md Fw(500) active_Fw(700) active_C(--color-v2-purple) Td(n) C(--color-v2-purple):h Bdbw(2px) Bdbs(s) Bdbc(t) active_Bdbc(--color-v2-purple)"> Improve Customer Engagement in Retail </a> </li> <li class="Fxs(0) Mend(30px)--md Mend(0) Mend(0):lc "> <a href="https://vwo.com/customer-engagement/customer-engagement-statistics/" class="D(b) P(20px) C(--color-black-light-3) Fz($font-size-14) Fz($font-size-16)--md Fw(500) active_Fw(700) active_C(--color-v2-purple) Td(n) C(--color-v2-purple):h Bdbw(2px) Bdbs(s) Bdbc(t) active_Bdbc(--color-v2-purple)"> Customer Engagement Statistics </a> </li> </ul> </div> <button type="button" class="js-prev-btn D(n) Cur(p) Pos(a) Bd(0) T(50%) TranslateY(-50%) Start(0) H(100%) P(20px)--md P(10px) Bxz(bb) Rotate(180deg) M(0) C(--color-v2-purple) Bgc(--color-white) Z(1)"> <svg width= "21" height= "21" class= "D(b) Rotate(180deg)" ><use xlink:href="#icon-new-right-arrow"></use></svg> </button> <button type="button" class="js-next-btn Cur(p) Pos(a) Bd(0) T(50%) TranslateY(-50%) End(0) H(100%) P(20px)--md P(10px) Bxz(bb) M(0) C(--color-v2-purple) Bgc(--color-white) Z(1)"> <svg width= "21" height= "21" class= "D(b)" ><use xlink:href="#icon-new-right-arrow"></use></svg> </button> </div> </div> <section class="Bgc(--color-blue-light-2) Mt(-180px) Pt(200px)"> <div class="container Py(70px)--md Py(60px)"> <div class="D(f) Jc(c)"> <div class="W(9/12)--md Ta(c)"> <h1 class="Fz($font-size-44)--md Fz($font-size-38)--sm Fz($font-size-32) My(0)">Customer Engagement</h1> <div class="D(f)--md Fxd(c) D(n) Ai(c)"> <div class="Mt(40px) D(f) Fld(cr) Fld(rr)--sm Jc(c)--sm Jc(fe)--md"> <button type="button" data-modal="modal-free-trial" class="D(ib)--md D(n) Tt(n) Mend(15px)--md js-modal W(100%) W(a)--xs button button--large Miw(200px) button--line button--line-black Mstart(15px)--md Mend(0)--md ">Start a Free Trial</button> <a href="https://vwo.com/free-trial/" class="D(n)--md D(ib) Tt(n) W(100%) My(5px) Mend(15px)--xs Fz($font-size-18) Fw($font-weight-bold) W(a)--xs button button--line button--line-black">Start a Free Trial</a> <button type="button" data-modal="modal-request-demo-extended" class="D(ib)--md D(n) W(100%) W(a)--xs button button--large Miw(200px) Tt(n)">Schedule a Demo</button> <a href="https://vwo.com/demo/" class="D(n)--md Tt(n) D(ib) W(100%) W(a)--xs button button--large My(5px) Mend(15px)--xs Tt(n)">Schedule a Demo</a> </div> </div> </div> </div> </div> </section> <section> <div class="container Py(60px) Bxz(cb)"> <div id="js-content-wrap"> <div class="D(f) Flw(w) Jc(c)"> <div id="js-sidebar-wrap" class="D(n) D(b)--lg W(4/12)--md Px(8px) Bxz(bb) left-side-menu-wrap"> <ul class="left-side-menu cluster"> </ul> </div> <div class="js-guide-container W(8/12)--sm W(100%) Px(8px) Bxz(bb)"> <div class="guided-content"> <h2 class="js-cro-guide-subheading gtm_heading " data-level="level1" data-menu="What is customer engagement?" id="what-is-customer-engagement" data-menu-id="what-is-customer-engagement" style="text-align:left"><strong>What is customer engagement?</strong></h2> <p>Quite a buzzword among online businesses today, customer engagement is a measure of a brand’s interaction with its customers across all touchpoints throughout its lifecycle. Consistently engaging customers on a variety of channels helps brands build and strengthen a ‘human-to-human’ connection with them and adds value beyond just transactional relationships. </p> <p>If there’s anything that hasn’t changed from the good ol’ brick-and-mortar times to this day and age of thriving online businesses, it’s the firm belief in the mantra ‘Customer is King’. With iconic marketing campaigns such as ‘Share a Coke’ (Coca-Cola) or the ‘Big Sleepover’ (Ikea), giant multinational corporations have taught us that customer engagement is a key pillar of any other business strategy for happy, returning, and loyal customers.  </p> <p>Customer engagement is no longer limited to sales, support, or services; instead, it’s an ongoing practice of brands anticipating customers’ needs and keeping in touch with them to foster lasting relationships, loyalty, and hence, business growth. </p> <p>Often used interchangeably, customer engagement or visitor/user/ client engagement involves actively interacting with your audience with messaging that interests, educates, or motivates them, and encourages two-way conversations with your business at each stage in the buying journey. </p> <p>Think of it as a friendly conversation between your brand and your customers. This conversation happens not only when they make a purchase but at every step of their journey with your business.</p> <p>To drive customer engagement, it’s crucial to listen and respond to your customer’s feedback and needs. This means actively seeking their opinions and using this valuable information to improve your products or services. When consumers feel heard and valued, they are more likely to become loyal advocates for your brand, spreading positive word-of-mouth.</p> <p>Moreover, customer engagement is not a one-size-fits-all strategy. Different customers may prefer different channels of communication, whether it’s through emails, social media, or even in-person interactions. </p> <p>Understanding these preferences and adapting your approach accordingly is key to building lasting relationships and driving business growth. In essence, customer engagement is the heart and soul of a thriving modern business, where genuine connections with customers lead to success in the long run.</p> <p>With more and more businesses adopting the customer-centric approach while developing their marketing strategies, customer engagement inevitably holds center stage in order for them to build top-of-mind awareness and achieve the intended inbound growth.</p> <p>In a world where online businesses are booming, customer engagement plays a pivotal role in distinguishing one brand from another. It’s not just about making a sale; it’s about fostering trust and loyalty. </p> <p>Customer engagement isn’t limited to flashy marketing campaigns or special promotions. It’s about being there for your customers when they need you, whether it’s answering their questions, resolving issues, or simply sharing valuable information. </p> <p>Moreover, customer engagement isn’t just the responsibility of one department within a company. It’s a collective effort that involves everyone from marketing and sales to customer support and product development. It’s about understanding your customers’ needs, expectations, and feedback, and using that insight to improve your offerings and create better experiences.</p> <figure class="wp-block-image"><a href="#free-trial"><img decoding="async" src="https://lh6.googleusercontent.com/ZxHEzlvWh48JCtfU1MsxPdzmZtj0sqouWlziH-TzgBPVYIA8d0nXQIlVAINg68Ac0J8ylDXFVrWqkCOx2haL1kplghG_TcTtfTsx991YT8y22LRsXwEkxCS9furMqSZz6KN_Dp2x--jN779KYinGyS0" alt="4.jpg" /></a></figure> <h2 class="js-cro-guide-subheading gtm_heading " data-level="level1" data-menu="Importance of customer engagement" id="importance-of-customer-engagement" data-menu-id="importance-of-customer-engagement" style="text-align:left"><strong>Importance of customer engagement</strong></h2> <p>Implementing an effective customer engagement strategy can have <a href="https://vwo.com/customer-engagement/why-is-customer-engagement-important/">numerous benefits</a> for businesses. Here is a list of benefits it brings with it.</p> <ul class="wp-block-list"> <li>Builds strong customer relationships and increases customer loyalty</li> <li> Increases customer retention and reduced churn</li> <li> Creates <a href="https://vwo.com/blog/use-upsell-cross-sell/">cross-selling and upselling</a> opportunities</li> <li> Increases subscribers and enhances audience reach</li> <li> Creates shorter purchase cycles and improved conversion rates</li> <li> Create brand evangelists and word-of-mouth marketing</li> <li> Establishes a distinguishable brand identity</li> <li> Enhances customer service and satisfaction</li> </ul> <p>By engaging customers across various channels and touchpoints, businesses can form stronger connections and earn loyal customers. Regular interaction, addressing customer needs, and adding value to their lives foster a sense of care and encourage repeat purchases. </p> <p>Customer engagement also contributes to improved retention rates and reduced churn, resulting in increased profits. <a href="https://www.forbes.com/sites/jiawertz/2018/09/12/dont-spend-5-times-more-attracting-new-customers-nurture-the-existing-ones/#41956e395a8e" target="_blank" rel="noreferrer noopener">Research by Bain & Company</a> states that a 5% increase in customer retention produces more than a 25% increase in profits.</p> <p>Analyzing engagement data enables businesses to personalize recommendations, leading to better cross-selling and upselling opportunities. It also helps in increasing subscribers by demonstrating the value a business offers and staying top of mind. Furthermore, engagement shortens the sales cycle, attracts prospects, and creates brand evangelists who actively promote the business. </p> <p>Finally, customer engagement contributes to establishing a distinguishable brand identity and enhances customer service by allowing proactive interaction and providing support beyond ticket resolution, leading to higher customer satisfaction.</p> <figure class="wp-block-image"><a href="#free-trial"><img decoding="async" src="https://lh3.googleusercontent.com/TaR0PqEct2IjDlgoHzzqOMFrqXYFz_4uu68w6UbQnhVyicz7PsEyO8U3ZXRqW8I2TZ5Re1GMOPluM62Q1BbFSO-QzTUpkFaySPpi3QduxRXI3felUrRqVcuDs9ukTWBt-hZbh5_7mQ0nrPzutTdbQ1Y" alt="3.jpg" /></a></figure> <h2 class="js-cro-guide-subheading gtm_heading " data-level="level1" data-menu="Eight metrics to measure customer engagement" id="eight-metrics-to-measure-customer-engagement" data-menu-id="eight-metrics-to-measure-customer-engagement" style="text-align:left"><strong>Eight metrics to measure customer engagement</strong></h2> <p>Customer engagement is essential for businesses, though there’s no definitive formula to measure it. <a href="https://vwo.com/customer-engagement/customer-engagement-metrics-and-analytics/">Several key metrics</a> can help estimate engagement levels: retention rate, churn rate, customer lifetime value (CLV), time spent on the platform, click-through rate (CTR), and social media engagement. </p> <p>Additionally, direct user feedback through NPS/CSAT scores and online reviews provides valuable insights into customer interactions across touchpoints. </p> <p>Engaged customers are more likely to stay loyal, refer others, and make repeat purchases, making these metrics critical in gauging customer engagement for online businesses.</p> <figure class="wp-block-image"><a href="#free-trial"><img decoding="async" src="https://lh4.googleusercontent.com/REw38tkTdNfAVhGeOrJThQ0x4hEUyqgXjlpJEKunHEJ7hl9P-0Bx-jB4uBm_WuX0c0P3cH_tNl-ejZe67ju5fz2vYzWDXVc45RSAWK9Humgh93DYy5Fnanz_i0cAjhsu8I27LqAPPQ3AGmCbTKf2DLI" alt="2.jpg" /></a></figure> <h2 class="js-cro-guide-subheading gtm_heading " data-level="level1" data-menu="Types of customer engagement " id="types-of-customer-engagement" data-menu-id="types-of-customer-engagement" style="text-align:left"><strong>Types of customer engagement </strong></h2> <p>Earlier, companies could only gauge user engagement through transactions. But in this technology-driven age, companies can assess the various meaningful ways in which customers engage with their brand. Here are four types of customer engagement methods brands keep track of. </p> <h3 class="js-cro-guide-subheading gtm_heading " data-level="level2" data-menu="Emotional engagement " id="emotional-engagement" data-menu-id="emotional-engagement" style="text-align:left"><strong>Emotional engagement </strong></h3> <p>When customers are emotionally engaged, they have a deep and personal connection with a brand. They feel positively about the brand, trust it more, and convert into loyal customers. Emotional engagement also stems from factors like shared values, exceptional customer experiences, compelling storytelling, and resonating with customers’ emotions. It is certainly an important aspect of customer engagement strategies as it goes beyond transaction interactions, tapping into the emotional aspects of the customer-brand relationship. </p> <h3 class="js-cro-guide-subheading gtm_heading " data-level="level2" data-menu="Social engagement " id="social-engagement" data-menu-id="social-engagement" style="text-align:left"><strong>Social engagement </strong></h3> <p>Discussions about your brand, product, or services are constantly happening online, especially on different social media channels, regardless of whether you actively participate or not. When people have a positive experience with your brand, they share it on their social media profiles, spreading the word to others. On the flip side, when they have a negative experience, they may also spread negative comments hurting your brand reputation. Therefore, online customer engagement on social media has a greater impact on people’s purchasing decisions than any marketer or influencer. </p> <h3 class="js-cro-guide-subheading gtm_heading " data-level="level2" data-menu="Engagement of convenience " id="engagement-of-convenience" data-menu-id="engagement-of-convenience" style="text-align:left"><strong>Engagement of convenience </strong></h3> <p>In the engagement of convenience, customers interact with a brand because it offers them convenience through its product or service. Any interaction that enhances convenience not only benefits customers but also provides the brand or retailer with valuable insights into each customer’s unique preferences, purchasing patterns, or budget preferences. This information can be leveraged to align your brand’s offerings with the customer’s specific context and needs. </p> <p>Let’s say, an online food delivery company tracks customers’ order history and preferences to offer personalized suggestions, saving the customer time and effort. This tailored approach motivates the customer to keep using the service due to the convenience it offers. </p> <h3 class="js-cro-guide-subheading gtm_heading " data-level="level2" data-menu="Contextual engagement" id="contextual-engagement" data-menu-id="contextual-engagement" style="text-align:left"><strong>Contextual engagement</strong></h3> <p>Contextual engagement is when you use customer data to deliver highly relevant and personalized messages to customers based on their specific context or situation. Consider you searched for hiking boots online, and while reading a hiking blog, you see an ad displaying the same boots you searched for, along with a discount offer. This is an example of contextual engagement where the brand uses your browsing behavior to deliver a targeted offer. Real-time customer engagement is a part of this as it involves the process of identifying customers’ actions and offering the next best action to take in real time to further engage them with your brand. </p> <h2 class="js-cro-guide-subheading gtm_heading " data-level="level1" data-menu="Five strategies to increase customer engagement" id="five-strategies-to-increase-customer-engagement" data-menu-id="five-strategies-to-increase-customer-engagement" style="text-align:left"><strong>Five strategies to increase customer engagement</strong></h2> <p>To improve consumer engagement, you need a solid marketing strategy that focuses on establishing connections with your audiences at every touchpoint across all channels. This is called customer engagement marketing. Here are some <a href="https://vwo.com/customer-engagement/customer-engagement-strategy/">key customer engagement strategies</a> or best practices you should adopt to ace this style of marketing and get the results you want. </p> <h3 class="js-cro-guide-subheading gtm_heading " data-level="level2" data-menu="Leverage user behavior analytics" id="leverage-user-behavior-analytics" data-menu-id="leverage-user-behavior-analytics" style="text-align:left"><strong>Leverage user behavior analytics</strong></h3> <p>To optimize <a href="https://vwo.com/customer-engagement/digital-customer-engagement/">customer engagement on your digital properties</a>, use tools like <a href="https://vwo.com/tools/ai-powered-heatmap-generator/">VWO’s AI-powered heatmap generator</a> to analyze user behavior. <a href="https://vwo.com/insights/heatmaps/">Heatmaps</a> offer insights into click and scroll behavior, while <a href="https://vwo.com/insights/session-recordings/">session recordings</a> provide interactive visuals of visitor interactions. For marketing channels like email, <a href="https://vwo.com/push-notifications/">push notifications</a>, social media, and chatbots, rigorously track and analyze interactions to identify areas for improvement. <a href="#free-trial">Explore VWO’s features through a free trial</a> for better insights.</p> <h3 class="js-cro-guide-subheading gtm_heading " data-level="level2" data-menu="Set clear and practical objectives" id="set-clear-and-practical-objectives" data-menu-id="set-clear-and-practical-objectives" style="text-align:left"><strong>Set clear and practical objectives</strong></h3> <p>After conducting research, define SMART goals and key metrics for each customer engagement campaign. Regularly assess and adjust these metrics to align with evolving business trends and industry innovations.</p> <h3 class="js-cro-guide-subheading gtm_heading " data-level="level2" data-menu="Map customer journeys" id="map-customer-journeys" data-menu-id="map-customer-journeys" style="text-align:left"><strong>Map customer journeys</strong></h3> <p>Enhancing the customer experience involves a tailored approach at each stage of the customer journey. For instance, brands can improve awareness through captivating social media posts and first-time visitor promotions. During the evaluation phase, user-friendly websites and virtual try-on features enhance the experience.</p> <p>A streamlined purchase process with minimum steps improves conversion at the purchase stage. Personalized post-purchase emails and product recommendations contribute to satisfaction at the post-purchase stage. Maintaining engagement and loyalty is achieved through personalized newsletters and exclusive offers.</p> <p>Finally, advocacy is encouraged with handwritten thank-you notes and referral discounts. These strategies create a comprehensive enhancement in the overall customer experience and foster brand loyalty.</p> <h3 class="js-cro-guide-subheading gtm_heading " data-level="level2" data-menu="Create segments for tailored experiences" id="create-segments-for-tailored-experiences" data-menu-id="create-segments-for-tailored-experiences" style="text-align:left"><strong>Create segments for tailored experiences</strong></h3> <p>Segment your customer base to deliver more relevant experiences. Define customer segments based on factors like purchase behavior, geo-location, device type, and interaction timing for targeted campaigns that align with their needs and behavior.</p> <h3 class="js-cro-guide-subheading gtm_heading " data-level="level2" data-menu="Craft a definitive omnichannel strategy" id="craft-a-definitive-omnichannel-strategy" data-menu-id="craft-a-definitive-omnichannel-strategy" style="text-align:left"><strong>Craft a definitive omnichannel strategy</strong></h3> <p>Create an omnichannel strategy based on your data and goals. This strategy should include buyer personas, engagement at touchpoints, seamless interaction across channels, leveraging opportunities like product launches, and an actionable customer engagement plan for immediate implementation.</p> <p>From small tweaks in your current campaigns and approach to experimenting with completely new ones, your customer engagement strategy should encompass it all. However, it should be ever-evolving so you can incorporate your learnings at any point and make the necessary modifications.</p> <figure class="wp-block-image"><a href="#free-trial"><img decoding="async" src="https://lh5.googleusercontent.com/0bJb2OSAWA9eMButmLxVwGqzWB2y46ftHsSpw9APAujJ1CCcAeI5_A_UtnZXxN2PSIhhofnHHbfSDQPxTF5acH1gdTfMqQyIoL0bVpWjp5yyX_nL1LGbjzFP9BJJBnvYNve_PJPYNQeN3VvJ0uiJ6Nk" alt="" /></a></figure> <h2 class="js-cro-guide-subheading gtm_heading " data-level="level1" data-menu="How to boost mobile customer engagement" id="how-to-boost-mobile-customer-engagement" data-menu-id="how-to-boost-mobile-customer-engagement" style="text-align:left"><strong>How to boost mobile customer engagement</strong></h2> <p>The average cart abandonment rate for mobile users is 85.65% – the highest across all types of devices. This is why you must focus on finding new and <a href="https://vwo.com/customer-engagement/how-to-boost-mobile-customer-engagement/">innovative ways to improve mobile customer engagement</a>. </p> <p>Customers now interact with your brand through various touchpoints such as live chat, email, SMS, push notifications, and social media. It is crucial to provide a consistent experience across all these channels while also finding different ways to engage with your customers on each platform.</p> <h2 class="wp-block-heading"><strong>Best practices to boost mobile customer engagement </strong></h2> <h3 class="wp-block-heading">1. Humanize your communication</h3> <p>Instead of sending generic messages, try using the names of your customer service agents or support representatives in your notifications. This adds a human touch and makes users feel more connected.</p> <h3 class="wp-block-heading">2. Reward user participation</h3> <p>Encourage users to engage with your app or mobile campaigns by offering rewards. Consider incorporating gamified elements like challenges, quizzes, or interactive features that provide a sense of achievement and satisfaction.</p> <h3 class="wp-block-heading">3. Leverage behavioral analytics</h3> <p>Tools like VWO Insights can help you track and analyze user behavior. By using features like heatmaps, session recordings, and scrollmaps, you can identify areas that may be hindering customer engagement and optimize the overall user experience.</p> <h3 class="wp-block-heading">4. Get feedback without disrupting the user experience</h3> <p> Incorporate smart and contextual feedback mechanisms within the mobile app. For instance, after a user makes a purchase or signs up for a free trial, you can share a pop-up survey to ask for their rating. This approach feels more natural and increases the chances of engaging users.</p> <h3 class="wp-block-heading">5. Improve offline accessibility</h3> <p> Sometimes, users may face internet connectivity issues, so it’s crucial to optimize your mobile app for offline usage. While making the entire app accessible offline may not be feasible, you can allow users to access certain features, content, or functionalities without an internet connection. This improves the usability of your app in different scenarios and demonstrates your commitment to user convenience.</p> <h2 class="js-cro-guide-subheading gtm_heading " data-level="level1" data-menu="How to drive customer engagement? A guide on various channels with examples" id="how-to-drive-customer-engagement-a-guide-on-various-channels-with-examples" data-menu-id="how-to-drive-customer-engagement-a-guide-on-various-channels-with-examples" style="text-align:left"><strong>How to drive customer engagement? A guide on various channels with examples</strong></h2> <h3 class="js-cro-guide-subheading gtm_heading " data-level="level2" data-menu="Owned digital properties (website/mobile App)" id="owned-digital-properties-website-mobile-app" data-menu-id="owned-digital-properties-website-mobile-app" style="text-align:left"><strong>Owned digital properties (website/mobile App)</strong></h3> <ul class="wp-block-list"> <li>Optimize your website and app for a seamless user experience.</li> <li>Offer valuable and personalized content.</li> <li>Incentivize customers with relevant offers and incentives.</li> </ul> <div class="wp-block-image"> <figure class="aligncenter"><img decoding="async" src="https://lh3.googleusercontent.com/HIa5qTMmS3UXfyo22dWbMGHJolny_q4UVNB3EE92ly3yyuXIBWatkvgnnSKwQZ4-U-9nL9fXSnVBI0hjky_I34uzRHlhEyMIgHQKFfferN-Q9HVyYWs4ORHFbdDACElgPCnwTgZz_KnQThKufFWAD3o" alt="screenshot of the website header menu of Slack" /><figcaption class="wp-element-caption">Image Source: <a href="https://slack.com/intl/en-in/" target="_blank" rel="noreferrer noopener">Slack</a></figcaption></figure></div> <h3 class="js-cro-guide-subheading gtm_heading " data-level="level2" data-menu="Emails" id="emails" data-menu-id="emails" style="text-align:left"><strong>Emails</strong></h3> <ul class="wp-block-list"> <li>Use compelling subject lines to improve open rates.</li> <li>Ensure mobile-friendliness.</li> <li>Offer value, avoid being too promotional, and share customer success stories.</li> </ul> <p>Here’s an example of an interesting year-in-review email from Spotify: </p> <div class="wp-block-image"> <figure class="aligncenter"><img decoding="async" src="https://lh4.googleusercontent.com/UZHgOuVwUxW2l8IaYPju8MRsX5Y7Piy7UsGhi8lIucbSTXUjrnAXe2JKsz5IMYG2H1-WZc5TWzCypp_HLPV_6-w9gC5ujgwIUwDf-shcBss7Ps-sC-zAlCJ2YBNYSw0GCshtHJPGthBKy59OnB7wSno" alt="screenshot of the year-in-review email from Spotify" /><figcaption class="wp-element-caption">Image Source: <a href="https://www.spotify.com/us/" target="_blank" rel="noreferrer noopener">Spotify</a></figcaption></figure></div> <h3 class="js-cro-guide-subheading gtm_heading " data-level="level2" data-menu="Web push notifications" id="web-push-notifications" data-menu-id="web-push-notifications" style="text-align:left"><strong>Web push notifications</strong></h3> <ul class="wp-block-list"> <li>Optimize opt-in messages for conversions.</li> <li>Send regular updates and personalized notifications.</li> <li>Avoid spamming to maintain engagement.</li> </ul> <p> Here’s an example of the same:</p> <div class="wp-block-image"> <figure class="aligncenter"><img decoding="async" src="https://lh4.googleusercontent.com/3FW5CssYH9LGQ0wbNhFDTGbpZuxDxJYJtU3vHXGnObuIMMG2A__gQwwRS1hll73NEmQVfsN96lDjcUX8UkivzUoNZ2bghFOKv_7ZA4kcQQLj6jkSZWz85Lkjzz6X1CQASTq_OCtkaYJ40Svqb5-6KOU" alt="screenshot of a web push notification from a travel website promoting the best monsoon destinations" /><figcaption class="wp-element-caption">Image Source: <a href="https://traveltriangle.com/" target="_blank" rel="noreferrer noopener">Travel Triangle</a></figcaption></figure></div> <h3 class="js-cro-guide-subheading gtm_heading " data-level="level2" data-menu="Chat: human and bots" id="chat-human-and-bots" data-menu-id="chat-human-and-bots" style="text-align:left"><strong>Chat: human and bots</strong></h3> <ul class="wp-block-list"> <li>Use live chat for real-time assistance and personalized recommendations.</li> <li>Retarget returning visitors and streamline the buying process.</li> </ul> <div class="wp-block-image"> <figure class="aligncenter"><img decoding="async" src="https://lh5.googleusercontent.com/fOXYQzQROxGPyisxFymbn4ct8kuk3Rbs1QxNX-4VGURSI3fnXSWml_soiYgbw8H_w3fpYlQRX04gs9esV68TxxCov9fPcTfnyYjSfJjzQ-_cSxfHVoutr0R6_RNYekYN9yAjPoS4OynSbEec5hF7m48" alt="an example of a chat widget on the home page of VWO" /></figure></div> <h3 class="js-cro-guide-subheading gtm_heading " data-level="level2" data-menu="Social media" id="social-media" data-menu-id="social-media" style="text-align:left"><strong>Social media</strong></h3> <ul class="wp-block-list"> <li>Respond to mentions and engage in topical content.</li> <li>Be consistent with posts and respond to customer complaints.</li> <li>Use interactive posts like polls and quizzes.</li> </ul> <p>Here’s an example of an engaging Instagram post by Netflix: </p> <div class="wp-block-image"> <figure class="aligncenter"><img decoding="async" src="https://lh5.googleusercontent.com/N709ZiLAqhvNW-2jmpFKWTOJ0l8FgsJ-IPaLsNUiEArhNJdoMdsnJg1zLnGuzYlVvp95U7bsjw9CEi__gx5xE53Id2lHNSmf8ftQiXkKmpYqMeHw2IG8VHqL2fQnkJ6YggrkS4soIRRw_9GqUStPQ3Q" alt="an example of an engaging Instagram post by Netflix:" /><figcaption class="wp-element-caption">Image Source: <a href="https://www.instagram.com/netflix/" target="_blank" rel="noreferrer noopener">Instagram</a></figcaption></figure></div> <h3 class="js-cro-guide-subheading gtm_heading " data-level="level2" data-menu="Video" id="video" data-menu-id="video" style="text-align:left"><strong>Video</strong></h3> <ul class="wp-block-list"> <li>Experiment with different video formats, including interactive ones.</li> <li>Incorporate video testimonials and vlogs to engage customers.</li> <li>Host live sessions to answer customer questions.</li> </ul> <p>Here’s an example of a Facebook Live expert AMA session video hosted by Sephora:</p> <div class="wp-block-image"> <figure class="aligncenter"><img decoding="async" src="https://lh5.googleusercontent.com/s-PY8hvSCpaL5NXtzFD6FRvLerV7CvRtIoKg4iNDrymzkjQAD1CtAYwCPmmPJqqBG6R7FJK0w_yBpFoEUO0IDDk6XSRK7DuL_boHpYpWmYxvclr5u7oXJcPeVyDoDhES0eX7ooiqejWdtETsSuadYWY" alt="an example of Facebook Live expert AMA session from Sephora" /><figcaption class="wp-element-caption">Image Source: <a href="https://www.facebook.com/watch/live/?v=10154206592984405&ref=watch_permalink" target="_blank" rel="noreferrer noopener">Facebook</a></figcaption></figure></div> <h3 class="js-cro-guide-subheading gtm_heading " data-level="level2" data-menu="SMS/text messaging" id="sms-text-messaging" data-menu-id="sms-text-messaging" style="text-align:left"><strong>SMS/text messaging</strong></h3> <ul class="wp-block-list"> <li>Personalize SMS messages based on historical data.</li> <li>Use visual elements like emojis and images.</li> <li>Send reminders and updates on loyalty benefits.</li> </ul> <div class="wp-block-image"> <figure class="aligncenter"><img decoding="async" src="https://lh3.googleusercontent.com/ph9S-rhL3zpZlRqDU2JZqRFkkqBiKWhuVbyZGR1bV1Q0EaBqL598APqWWpermTAuan2VlwglhoZYAe6AP9lqnITU01Gij_p8xekVSFTOEjWGsEy_WG3Ywmsi4pvsuZNEZvMH_kHhJ-pDnBtl2vALntY" alt="an example of how SMS and text messages help with customer engagement" /><figcaption class="wp-element-caption">Image Source: <a href="https://www.airship.com/blog/how-to-prevent-shopping-cart-abandonment-with-retargeting-on-mobile/" target="_blank" rel="noreferrer noopener">Airship</a></figcaption></figure></div> <h3 class="js-cro-guide-subheading gtm_heading " data-level="level2" data-menu="Mobile app push alerts" id="mobile-app-push-alerts" data-menu-id="mobile-app-push-alerts" style="text-align:left"><strong>Mobile app push alerts</strong></h3> <ul class="wp-block-list"> <li>Utilize push notifications to enhance app engagement and retention.</li> <li>Send personalized recommendations and reminders.</li> <li>Innovate with rich notifications and behavioral targeting.</li> </ul> <div class="wp-block-image"> <figure class="aligncenter"><img decoding="async" src="https://lh4.googleusercontent.com/X3V3iHCLWVVtlrOu36_Qg-FJUbKAd-2g1At8CdMG9g01Nr7iWsS9g8oTLOLaRMZpGCG8hQOxrJ6vxojRYk2VgVvxqopUBw6-b_Tnyf_ripth22Ozs6GJEfgC69v9oR4BznRGUESCfiY3Y3HJj1tTOaQ" alt="an example of mobile push alerts helping in engaging customers" /></figure></div> <h3 class="js-cro-guide-subheading gtm_heading " data-level="level2" data-menu="Voice assistants " id="voice-assistants" data-menu-id="voice-assistants" style="text-align:left"><strong>Voice assistants </strong></h3> <ul class="wp-block-list"> <li>Explore the potential of voice assistants for conversational marketing.</li> <li>Use AI-powered technology for real-time interaction.</li> <li>Build deeper customer relationships through voice-based communication.</li> </ul> <div class="wp-block-image"> <figure class="aligncenter"><img decoding="async" src="https://lh3.googleusercontent.com/Yb_KJi04ihfk9NH1YQ8MIBrMrkK5ZV869I0PFqUuHwpMhk1Eaog9zxD0GFaDzicu_WP1DF6B0-Clzs4P9EuAQYHWDv2p5x65akuzedZWWyFWHcTpZyltilfMTX3FOxj-JxQjNFKMB3tSRNrnhDl81Jg" alt="photo of voice assistants which help in improving customer engagement through conversational marketing" /><figcaption class="wp-element-caption">Image Source: <a href="https://developer.amazon.com/en-US/alexa" target="_blank" rel="noreferrer noopener">Amazon</a></figcaption></figure></div> <p>By implementing these strategies across various channels, you can effectively drive customer engagement and enhance your overall user experience.</p> <h2 class="js-cro-guide-subheading gtm_heading " data-level="level1" data-menu="Key steps to acing customer engagement strategies" id="key-steps-to-acing-customer-engagement-strategies" data-menu-id="key-steps-to-acing-customer-engagement-strategies" style="text-align:left"><strong>Key steps to acing customer engagement strategies</strong></h2> <p>No matter what your customer engagement ideas are or on which channels you want to roll them out, there are key three steps you should be following to get the best result out of your strategies. </p> <h3 class="js-cro-guide-subheading gtm_heading " data-level="level2" data-menu="Conduct behavioral research " id="conduct-behavioral-research" data-menu-id="conduct-behavioral-research" style="text-align:left"><strong>Conduct behavioral research </strong></h3> <p>Gather visitor data: loyalty, social, and support. Understand engagement factors. <a href="https://vwo.com/insights/onpage-surveys/">Use surveys</a>, heatmaps, and funnel analysis for user preferences and obstacles.</p> <h3 class="js-cro-guide-subheading gtm_heading " data-level="level2" data-menu="Connect insights to metrics" id="connect-insights-to-metrics" data-menu-id="connect-insights-to-metrics" style="text-align:left"><strong>Connect insights to metrics</strong></h3> <p>Once you have insights from <a href="https://vwo.com/blog/how-to-create-better-ecommerce-a-b-test-ideas-from-conversion-research/">visitor behavioral analysis</a>, it is important to connect them with your key metrics and find ways to leverage those insights to achieve your main goals. For example, let’s say you notice a recent drop-off of returning customers on your website when analyzing the funnel. As a result, you come up with a new customer engagement idea: displaying product recommendation tiles on the homepage based on a user’s previous purchases. </p> <h3 class="js-cro-guide-subheading gtm_heading " data-level="level2" data-menu="Analyze and iterate " id="analyze-and-iterate" data-menu-id="analyze-and-iterate" style="text-align:left"><strong>Analyze and iterate </strong></h3> <p>Analyze the outcomes of your customer engagement ideas. Identify any shortcomings or areas that can be improved upon. <a href="https://vwo.com/blog/introducing-experimentation-loop/">Continuously iterate and generate improved ideas</a> to optimize for conversions. </p> <h2 class="js-cro-guide-subheading gtm_heading " data-level="level1" data-menu="Actionable ideas to boost customer engagement" id="actionable-ideas-to-boost-customer-engagement" data-menu-id="actionable-ideas-to-boost-customer-engagement" style="text-align:left"><strong>Actionable ideas to boost customer engagement</strong></h2> <p>Take inspiration from these <a href="https://vwo.com/customer-engagement/customer-engagement-ideas/">6 actionable ideas to ace customer engagement</a>.</p> <h3 class="js-cro-guide-subheading gtm_heading " data-level="level2" data-menu="Create a customer-centric content marketing strategy" id="create-a-customer-centric-content-marketing-strategy" data-menu-id="create-a-customer-centric-content-marketing-strategy" style="text-align:left"><strong>Create a customer-centric content marketing strategy</strong></h3> <p>The key to inbound marketing success is customer-centric content. Define buyer persona, anticipate needs, create strategy, align content, set guidelines, formats, posting frequency, promotion, and measurement.</p> <h3 class="js-cro-guide-subheading gtm_heading " data-level="level2" data-menu="Gamify your digital experiences " id="gamify-your-digital-experiences" data-menu-id="gamify-your-digital-experiences" style="text-align:left"><strong>Gamify your digital experiences </strong></h3> <p>Boost engagement with the following gamification ideas:</p> <ul class="wp-block-list"> <li>Social media contest for new product promotion.</li> <li>Website quiz with gated resources.</li> <li>Treasure hunts for special events.</li> <li>Games for loyalty rewards and prizes.</li> </ul> <p>Here’s an excellent example of a contest run by <a href="https://www.instagram.com/woktowalk/" target="_blank" rel="noreferrer noopener">Wok To Walk</a> on Instagram to drive engagement: </p> <figure class="wp-block-image aligncenter"><img decoding="async" src="https://lh3.googleusercontent.com/iD-FPC8UGEJrubJfxq_bzBVQjp7JnsszPLXKIf6tf5MBc2iHtUzoWyjWEenGc_Tw3THuzzQ3YiWcDT4bMCKjNAkxVUzuf8PEFYHlawp37mr2uHRIH1oVeRaob5Eng0MstpS8vDnDbfwgPxq5UemIH-8" alt="an example of a contest on Instagram to drive customer engagement " /><figcaption class="wp-element-caption">Image Source: <a href="https://www.instagram.com/woktowalk/" target="_blank" rel="noreferrer noopener">Instagram</a></figcaption></figure> <h3 class="js-cro-guide-subheading gtm_heading " data-level="level2" data-menu="Continuously collect and incorporate customer feedback" id="continuously-collect-and-incorporate-customer-feedback" data-menu-id="continuously-collect-and-incorporate-customer-feedback" style="text-align:left"><strong>Continuously collect and incorporate customer feedback</strong></h3> <p>Value customer feedback for better engagement. Use pop-ups, offer incentives to <a href="https://vwo.com/website-surveys/">customers to fill out a detailed survey</a>, live chat, and emails to collect input and build strong relationships.</p> <div class="wp-block-image"> <figure class="aligncenter"><img decoding="async" src="https://lh4.googleusercontent.com/WF6baAOfjwasV1NhSM4dLbE4a75antD_78IkFC1ebxfZWruwcfcN96ZMWPnzskSogCMkuMgXPWv0vAv6SEaSZdy_KPc_8k_VVGjY0ofQe-2VQSbTCThGIKcG1hblAsgYoWaVIhI2hL3DlTKPHB2j818" alt="screenshot of feedback form on a website to improve customer engagement" /><figcaption class="wp-element-caption">Image Source: <a href="https://www.convertplug.com/exit-intent/" target="_blank" rel="noreferrer noopener">ConvertPlug</a></figcaption></figure></div> <h3 class="js-cro-guide-subheading gtm_heading " data-level="level2" data-menu="Humanize your brand communication" id="humanize-your-brand-communication" data-menu-id="humanize-your-brand-communication" style="text-align:left"><strong>Humanize your brand communication</strong></h3> <p>Humanize brand communication for better customer engagement. Use empathetic storytelling in blogs, build a community on social media, and stay transparent. Utilize videos and podcasts for a personal touch.</p> <p>The eCommerce giant, Flipkart has created an official Twitter handle (Life @Flipkart) to share cultural updates, news, and stories regarding happenings within the company such as employee stories and so on. A great example of how a brand can humanize their social media communication.</p> <div class="wp-block-image"> <figure class="aligncenter"><img decoding="async" src="https://lh4.googleusercontent.com/dRyzCdbPkALWrCZkFWjTeTr-yULy1crDxwBNARZ85VvoVJT2IVhoaxUxO9BWP4W3rT7B-GYB9ivbA2IqvuHr8Wl_QBcTTOOStAImFXAD5SdP1oXLpWYn7IVLKuBjcr839ggIrZvWsxyOLobtBVaepwQ" alt="snapshot of the official Twitter profile for Life At Flipkart" /><figcaption class="wp-element-caption">Image Source: <a href="https://www.flipkartcareers.com/#!/lifeatflipkart" target="_blank" rel="noreferrer noopener">Flipkart</a></figcaption></figure></div> <h3 class="js-cro-guide-subheading gtm_heading " data-level="level2" data-menu="Personalize customer experiences and communication" id="personalize-customer-experiences-and-communication" data-menu-id="personalize-customer-experiences-and-communication" style="text-align:left"><strong>Personalize customer experiences and communication</strong></h3> <p>Win customers with personalized messaging. Use data to understand behavior and preferences. Tailor experiences based on history, demographics, interests, and more. Segment email lists, recommend products, and customize deals for engagement. Explore personalization opportunities with collected data.</p> <p>Following is an example of a personalized push notification for a cart abandonment campaign: </p> <div class="wp-block-image"> <figure class="aligncenter"><img decoding="async" src="https://lh5.googleusercontent.com/8y_nFKtSAkU__9rivWY5IHmlH1BLJJqnbyK0bHZCK-MFj598tdaEiRinxBTdyA8EObLlZa2wnF-7L4mYiSJKZEi3bv60AqhjCg6wesAroTsJVe1INiZVbWL4ZUSgvotcYc_CnxIW0q6oVs1XSapjQ1k" alt="an example of personalized push notification for a cart abandonment campaign" /><figcaption class="wp-element-caption">Image Source: <a href="http://prettylittlethings.com/" target="_blank" rel="noreferrer noopener">Pretty Little Things</a></figcaption></figure></div> <h3 class="js-cro-guide-subheading gtm_heading " data-level="level2" data-menu="Create exclusive engagement strategies for power users" id="create-exclusive-engagement-strategies-for-power-users" data-menu-id="create-exclusive-engagement-strategies-for-power-users" style="text-align:left"><strong>Create exclusive engagement strategies for power users</strong></h3> <p>Nurture engaged customers, offer exclusivity, and gather feedback. Create a loyalty program; it boosts retention and engagement. Market it for better metrics.</p> <p>The perfect example of a brand making the most of customer loyalty to drive engagement is <a href="https://www.starbucks.com/" target="_blank" rel="noreferrer noopener">Starbucks</a>. Their exclusive rewards program allows members to earn points on every penny spent, which can later be redeemed when placing orders.</p> <div class="wp-block-image"> <figure class="aligncenter"><img decoding="async" src="https://lh6.googleusercontent.com/K7cqWIj5BNz28i_w7rQ6keioa1rR6e_eGNJ7HKCnxXBJqlGahIbwCUXhY-JV9rMknyjs-aBdUqs04D7rOuyjFIZ67Knch0o5hdfSn1HVn7Ir4kwQyYAqg7Dsr_pZm625oJzVv9kkEaHct2dfbhaeLp0" alt="how Starbucks engages power users through exclusive engagement strategy" /><figcaption class="wp-element-caption">Image Source: <a href="https://www.starbucks.com/" target="_blank" rel="noreferrer noopener">Starbucks</a></figcaption></figure></div> <h2 class="js-cro-guide-subheading gtm_heading " data-level="level1" data-menu="Customer engagement for B2C Vs. B2B" id="customer-engagement-for-b2c-vs-b2b" data-menu-id="customer-engagement-for-b2c-vs-b2b" style="text-align:left"><strong>Customer engagement for B2C Vs. B2B</strong></h2> <p>Customer engagement strategies differ for B2C and B2B businesses in terms of success metrics, communication channels, content formats, and messaging style. B2C focuses on dynamic engagement metrics, multichannel presence, short-form content, and emotional appeals. <a href="https://vwo.com/customer-engagement/b2b-customer-engagement/">B2B uses linear success metrics,</a> emphasizes traditional channels, retains long-form content, and offers tangible value. While distinctions are clear, there is overlap, and innovation is reshaping engagement practices. Businesses must adapt with relevant, contextual, and innovative campaigns in the evolving experience economy.</p> <p>Here’s a look at recent holiday campaigns by a B2C brand (Macy’s) and a B2B one (Vidyard). </p> <div class="wp-block-image"> <figure class="aligncenter"><img decoding="async" src="https://lh4.googleusercontent.com/WfzaZsyIjlSX9K6v2kaPQsDshkP8LaEZkx8q6JDcZE2IN7Yt6euxZXWySReu4V9hkC9zfa38cHsGLD3IdFRPH3ctLfYcKEgZLtxo_NKsySqZUcCIEeULF5pYhheRj8CjCBVqT50ZYKkdU_nMPfc-Jgo" alt="example of B2C holiday campaign by Macy's" /><figcaption class="wp-element-caption">Image Source: <a href="https://www.dreamhost.com/blog/best-holiday-marketing-campaigns/" target="_blank" rel="noreferrer noopener">DreamHost</a></figcaption></figure></div> <div class="wp-block-image"> <figure class="aligncenter"><img decoding="async" src="https://lh5.googleusercontent.com/Ctg-BtHAsTDcQkCRjegRYwDn8TR2p0hk7KyVcyWFF0gatAUIC2oyS4I5-qql55-aVj1uM4i2ZfHhndqpTzB4ozOEyLA15WIsfme0up3-V3KLSfqbthubVKCCgmZ9IpThlUgJrMO3KFie-0c9zJta-K4" alt="example of B2B holiday campaign by Vidyard" /><figcaption class="wp-element-caption">Image Source: <a href="https://www.pardot.com/blog/b2b-holiday-marketing-campaigns-we-love/" target="_blank" rel="noreferrer noopener">Salesforce Pardot</a></figcaption></figure></div> <p>While the contrast between customer engagement for B2C and B2B is extremely prevalent, it isn’t set in stone as there is quite a fair amount of overlap between the two, and constant innovations in both spheres are challenging conventional wisdom and best practices. Therefore, to stay afloat in this ever-dynamic experience economy, businesses can only work to ensure their engagement campaigns are relevant, contextual, enticing, and innovative.</p> <h2 class="js-cro-guide-subheading gtm_heading " data-level="level1" data-menu="What are customer engagement platforms & why are they important?" id="what-are-customer-engagement-platforms-why-are-they-important" data-menu-id="what-are-customer-engagement-platforms-why-are-they-important" style="text-align:left"><strong>What are customer engagement platforms & why are they important?</strong></h2> <p>A customer engagement platform is an automation tool that centralizes, automates, and analyzes customer interactions across touchpoints, enhancing customer experiences and driving growth. It monitors journeys, offers insights for targeted communication, and automates tasks like workflow building, omnichannel communication, personalization, and analytics. It empowers teams to focus on innovation rather than manual tasks, improving engagement and leveraging technology for data-driven decisions. Without it, teams waste time and effort, while a platform boosts efficiency and engagement metrics through technology-backed strategies.</p> <figure class="wp-block-image size-large"><a href="#free-trial"><img fetchpriority="high" decoding="async" width="1024" height="217" src="https://static.wingify.com/gcp/uploads/2023/06/5-5-1024x217.jpg" alt="5 5" class="wp-image-38887" srcset="https://static.wingify.com/gcp/uploads/2023/06/5-5-1024x217.jpg?tr=w-1024 1024w, https://static.wingify.com/gcp/uploads/2023/06/5-5-1024x217.jpg?tr=w-768 768w, https://static.wingify.com/gcp/uploads/2023/06/5-5-1024x217.jpg?tr=w-640 640w, https://static.wingify.com/gcp/uploads/2023/06/5-5-1024x217.jpg?tr=w-375 375w" sizes="(max-width: 1024px) 100vw, 1024px" /></a></figure> <h2 class="js-cro-guide-subheading gtm_heading " data-level="level1" data-menu="Customer engagement vs. customer experience vs. customer satisfaction" id="customer-engagement-vs-customer-experience-vs-customer-satisfaction" data-menu-id="customer-engagement-vs-customer-experience-vs-customer-satisfaction" style="text-align:left"><strong>Customer engagement vs. customer experience vs. customer satisfaction</strong></h2> <p>Often confused with the other or assumed to be the same, customer experiences and customer engagement are actually quite distinct concepts. <a href="https://vwo.com/customer-engagement/customer-engagement-vs-customer-experience/">While they aren’t the same</a>, they do work together in impacting and determining a business’s overall success. </p> <p>Customer experience is how customers perceive interactions with a business, influenced by factors like speed, convenience, and value. Customer engagement is the sum of interactions encouraged by the business but driven by the customer, aiming to nurture a relationship and provide value. While customer experience is an input and output for engagement, the two are correlated, as positive experiences foster engagement. Customer satisfaction is overall contentment with a product, while customer engagement involves active participation and interaction with the brand beyond satisfaction.</p> <h2 class="js-cro-guide-subheading gtm_heading " data-level="level1" data-menu="Customer engagement case studies " id="customer-engagement-case-studies" data-menu-id="customer-engagement-case-studies" style="text-align:left"><strong>Customer engagement case studies </strong></h2> <h3 class="js-cro-guide-subheading gtm_heading " data-level="level2" data-menu="Travel – LA Tourism" id="travel-la-tourism" data-menu-id="travel-la-tourism" style="text-align:left"><strong>Travel – LA Tourism</strong></h3> <p>With a mission to promote the rich and diverse city of Los Angeles and uplift its tourism economy, LA Tourism is the official, privately owned, tourism marketing organization of LA. Since they are primarily responsible for undertaking the sales and marketing efforts to drive and boost tourism in the city, they are constantly on the lookout for newer channels that can help them engage better with their audience and meet this objective. </p> <p>When the teams at<a href="https://vwo.com/success-stories/la-tourism/"> LA Tourism discovered push notifications</a>, they were instantly keen on trying it out for their website as they felt that this rapidly growing channel was as non-intrusive as it was attention-drawing. The first-ever campaign they ran turned out to be a huge success and further added to their enthusiasm. The very first push notification itself received a CTR of 16%, making them realize that push notifications were going to be a remarkable asset for their marketing strategy. </p> <p>They decided to go a step ahead and personalize their push messaging to increase its relevance for its subscribers. They segmented their user base and categorized users basis the pages they had previously visited. The aim of this exercise was to simply understand what a particular visitor was keen on reading and exploring so they could be targeted according to their interests. They went as far as pulling out granular information regarding visitor behavior such as niche categories visited, the number of times a particular post was visited, the last article visited, etc. They then created user buckets basis the granular information collected regarding their visitors’ interests and sent out customized notifications for each segment. </p> <p>As a result, the teams at LA Tourism saw an 8X increase in their click-through rates once they started using segmentation and sending out personalized notifications. Their <a href="https://vwo.com/grow-website-traffic/">website traffic also increased significantly</a>, and the bounce rate decreased by 43%.</p> <h3 class="js-cro-guide-subheading gtm_heading " data-level="level2" data-menu="Technology – AMD " id="technology-amd" data-menu-id="technology-amd" style="text-align:left"><strong>Technology – AMD </strong></h3> <p>Based out of Santa Clara, California, AMD is a multinational semiconductor giant that creates computer processors and other electronic components for businesses and consumers. Upon analyzing their engagement metrics, the teams at <a href="https://vwo.com/success-stories/amd/">AMD came to realize that there was plenty of scope for improvement</a>. They decided to go ahead with <a href="https://vwo.com/ab-testing/">A/B testing</a> to optimize their site and boost engagement. </p> <p>AMD consistently publishes posts on industry trends, news, and updates about their company and latest offerings on their official website and encourages their visitors to share them on social media to drive traffic as well as engagement. To facilitate social sharing, they had embedded a ‘Share This’ icon below every post in the footer of the page. </p> <p>The online marketing team at AMD had doubts about whether the placement of the icon in the footer was optimal. Hence, the first hypothesis they came up with was that making the icon more visible would help boost the number of shares received. They created an A/B/n test that experimented with the icons and their placement of the social sharing button. They designed 6 variations with various positions (left, right, bottom) and appearances (icon/link, large chicklets, small chicklets) and ran the test on one of the most frequently visited and shared sections of their website, Support & Drivers (<a href="http://support.amd.com" target="_blank" rel="noreferrer noopener">http://support.amd.com</a>).</p> <p>After running the test for 5 days on the subdomain and achieving a statistically significant result, the test findings were analyzed. The tested subdomain demonstrated a 36X increase in social sharing as compared to the original site. Based on the test results, the team decided to go ahead with the left-position chicklet version with dynamic adjustment based on the browser window size.</p> <h3 class="js-cro-guide-subheading gtm_heading " data-level="level2" data-menu="SaaS – Chargebee" id="saas-chargebee" data-menu-id="saas-chargebee" style="text-align:left"><strong>SaaS – Chargebee</strong></h3> <p>Founded in 2011 and based out of California, Chargebee is an automated subscription billing software used by local and global SaaS and other subscription-based eCommerce businesses. It integrates with leading payment gateways and helps businesses seamlessly manage subscriptions and invoicing by automating recurring billing and payment collection. </p> <p>The Chargebee blog comprehensively covers trends, stories, and news from the SaaS industry as well as the latest updates and offerings from their business. The blog has a two-fold aim – establishing brand awareness and nudging potential buyers down the conversion funnel. While their blog is a valuable asset, the marketing team at Chargebee is always on the lookout for newer avenues to reach out to their audience and drive traffic and engagement to their blog. With the same objective in mind, they decided to give push notifications a try. </p> <p>In just 3 months, <a href="https://vwo.com/success-stories/chargebee/">they were able to get close to 2,000 blog visitors to subscribe to notifications from their website</a> with an average subscription rate of 30 per day. Once they started sending out push messages to their subscribers, they were extremely satisfied with the results. The best click rate they received from their first campaign was 17.11%, the notification was delivered to 533 subscribers, with 92 people clicking on it, and the average session duration was 2.5 minutes.</p> <p>The teams at Chargebee came to realize that if used effectively, push notifications could significantly boost their engagement metrics. They, therefore, decided to send out a notification each for every post they published on their blog and even one each to promote their old content pieces. Along the way, they also came to realize the importance of timing the notifications and sending subsequent reminders to maximize engagement. All these efforts added up to a 200% increase in the click rate and a substantial increase in the subscriptions per day.</p> <p>You can <a href="https://vwo.com/customer-engagement/customer-engagement-examples/">find more interesting examples in this blog</a> where leading brands across industries have put the spotlight on customer engagement and supercharged their growth.</p> <h2 class="js-cro-guide-subheading gtm_heading " data-level="level1" data-menu="Top 5 customer engagement tools for you to try" id="top-5-customer-engagement-tools-for-you-to-try" data-menu-id="top-5-customer-engagement-tools-for-you-to-try" style="text-align:left"><strong>Top 5 customer engagement tools for you to try</strong></h2> <p>With so many options available in the market, it can be overwhelming to <a href="https://vwo.com/customer-engagement/best-customer-engagement-platforms/">make the right pick</a>. Here are 5 tools that can boost your customer engagement.</p> <h3 class="js-cro-guide-subheading gtm_heading " data-level="level2" data-menu="VWO" id="vwo" data-menu-id="vwo" style="text-align:left"><strong>VWO</strong></h3> <figure class="wp-block-image"><img decoding="async" src="https://lh3.googleusercontent.com/1XycO2PFN7oJ3NRARN33svZPouvpJle9L0I3186vyjr06-nhaIhdQ3C9G-2mlQWcuSCxBhMTLSKhALX1akH_jUpAGe4zf8SAACb30zUN85IIyKmTjdbpFvk3A0cjp8HSmX5P1pOOk9mfgwLrzDGg-eU" alt="" /></figure> <p><a href="https://vwo.com/">VWO</a> is an experimentation platform with robust capabilities for improving customer experience, engagement, and retention. Be it your marketing team or product engineering team, everyone can use VWO for either setting up simple website A/B tests or server-side experiments. </p> <p><a href="https://vwo.com/insights/"><strong>VWO Insights</strong></a><strong> –</strong> This capability helps you figure out why visitors behave in a certain way on your website. While funnels tell you where users drop off from your website, heatmaps show customers’ interaction points with different website elements. Based on the insights gathered, you can prepare a testing roadmap, a step towards improving your customer engagement.</p> <p><a href="https://vwo.com/testing/"><strong>VWO Testing</strong></a><strong> – </strong>Develop smart hypotheses based on data-driven insights to see which experience helps drive more conversions for your online business. With this feature, you can perform A/B, split, and multivariate testing and track metrics across the funnel to measure its impact and make informed business decisions. </p> <p><a href="https://vwo.com/customer-data-platform/"><strong>VWO Data360</strong></a><strong> –</strong> Personalize marketing messages and offers by collecting first-party data from multiple sources and creating a single customer profile. By delivering contextually relevant messages to customers at the right time on the right channel, this feature helps you foster meaningful relationships with them, thereby increasing customer loyalty and engagement in the long term. <a href="https://vwo.com/customer-engagement/#free-trial">Take a full-featured trial to explore more of VWO capabilities</a>. </p> <h3 class="js-cro-guide-subheading gtm_heading " data-level="level2" data-menu="AWS Customer Engagement" id="aws-customer-engagement" data-menu-id="aws-customer-engagement" style="text-align:left"><strong>AWS Customer Engagement</strong></h3> <figure class="wp-block-image"><img decoding="async" src="https://lh3.googleusercontent.com/ru9-M5SxEsrVEOg1em6jhKBZYMds4LU7NfGSBUNxVRrrH2zbeVuWzhLv_At7CPHYyNll8NRldnlD4FJqv-kb8ATr8v1H85H2sTqEvXWkw1VvgjUrBEIPfkimCZHNntbNkTdvQcQ643fMDAdelRn0rbk" alt="" /></figure> <p>As there is no requirement to deploy cumbersome infrastructure, you can scale the services of AWS Customer Engagement based on your needs and conveniences. Leveraging AWS’s built-in AI, businesses can also develop a better understanding of customer behavior. </p> <p><strong>Amazon Connect – </strong>This feature allows you to set up an AI-powered contact center and onboard agents to accelerate support to millions of customers. Maintain contact flows and track performance metrics to react to customer needs over both chat and voice. </p> <p><strong>Amazon Pinpoint </strong>– From automating campaigns to personalizing communications, you can reach the right customer segment with the right message at the right time. Further, you can perform A/B tests to release the best online experiences to customers using this capability. </p> <p><strong>Amazon Simple Email Services (SES) – </strong>This cloud email service provider can be integrated with any application to send emails in bulk. With SES, you can be privacy-compliant and reach users’ inboxes as a trusted sender, thereby building trust and engagement with them. </p> <h3 class="js-cro-guide-subheading gtm_heading " data-level="level2" data-menu="Netcore" id="netcore" data-menu-id="netcore" style="text-align:left"><strong>Netcore</strong></h3> <figure class="wp-block-image"><img decoding="async" src="https://lh5.googleusercontent.com/dOo3inljWkUCpAUrmg46JOPXpOeXNSMiu1O1clmXQOEF7dC1ha0r0QdDZ1HA3xmNzmLd6S4pfC1grb_LX_y9JO8tKnHrAITHFh8AcFrdlNEOmji9UT3ebya-F2C4FLxQQvFz1P5wBanlDYJKVyGSDrw" alt="" /></figure> <p>Netcore is one of the easy-to-use but powerful customer engagement tools that drives omnichannel growth for businesses by connecting with users across multiple touchpoints.</p> <p><strong>Journey Orchestration and Multi-channel Marketing –</strong> By collecting data from diverse customer touchpoints, you can create single customer profiles to release effective cross-channel marketing campaigns. This way, you can also identify which channel works best for customer engagement and adjust your strategy accordingly. </p> <p><strong>App Churn Prediction – </strong> Want to know how sticky your app is? Netcore’s app churn production feature forecasts the number of users that are most like to stop using your app, so you can re-engage them with exciting offers in real time.</p> <p><strong>SmartPush – </strong>Based on each user’s unique customer ID, you can deliver personalized app push notifications to your customers. Smartech’s servers trigger push notifications through FCB and Xiaomi gateways while ensuring that customers receive notifications only once. </p> <h3 class="js-cro-guide-subheading gtm_heading " data-level="level2" data-menu="MoEngage" id="moengage" data-menu-id="moengage" style="text-align:left"><strong>MoEngage</strong></h3> <figure class="wp-block-image"><img decoding="async" src="https://lh6.googleusercontent.com/FuEU_mP_P-RkNeQeGIV_4AtdIGrndvovARKBNThCbhj4gWnR1eOf6-lwG21KyeEEN17gWpxI65YIABJsM_OcX6SJFgz2H9gleLBOKHm3ShALoF5oSNL-CO6IZuLeSkYwpEjzj8_w2vEnMSzVCu1ICqE" alt="" /></figure> <p>MoEngage empowers marketing and product teams to collect AI-driven data on one hand and creates tailored customer journeys across channels on the other hand. This versatile platform meets customer needs on every channel and for every industry. </p> <p><strong>AI-powered Campaign Optimization –</strong> MoEngage’s AI engine Sherpa shifts your customer engagement from being reactive to proactive as it helps predict which customers are likely to churn or convert. Its Intelligent Path Optimizer allows you to identify and release the best-performing journeys for customers. </p> <p><strong>Website Personalization – </strong>Based on visitors’ data, you can personalize your website content using MoEngage’s no-code visual builder as per their interests and preferences. You can set up such campaigns at scale very easily without requiring any development time.</p> <p><strong>Real-time Transactional Alerts – </strong>MoEngage Inform enables you to create and manage transactional data across channels – from emails and SMS to WhatsApp – thereby solving difficulties for your users in real time. </p> <h3 class="js-cro-guide-subheading gtm_heading " data-level="level2" data-menu="Twilio" id="twilio" data-menu-id="twilio" style="text-align:left"><strong>Twilio</strong></h3> <figure class="wp-block-image"><img decoding="async" src="https://lh3.googleusercontent.com/Tj22ZE2VHzb1gxU3BKFTIbLVoGiBTPd89vNq-i3goJGyCi9bhvBDq8leOaArctDmJ2BXyZDAnBr9yptI02MtDt5TuEil_aJJBvo688BCruMj-9ZKiff-GO3TyRM3Kp-zc1oEqBErN2GDqk8962jH1dM" alt="" /></figure> <p>Twilio offers a whole gamut of APIs, serverless tools, and programmable solutions that are easy to deploy. This platform empowers you to work with intuitive tools and workflows to create unique conversations for each customer at scale. </p> <p><strong>Twilio Engage – </strong>This feature helps capture first-time data to turn them into personalized campaigns on multiple channels to increase the lifetime value of customers. You can scale and measure the performance of cross-channel campaigns and add channels without extra engineering efforts. </p> <p><strong>Trusted Activation –</strong> Whether you want to prevent fake account creation or trigger no-input onboarding for genuine users – you can do it all with Single Network Authentication. Further, this capability helps you ensure online transaction protection and frictionless login to <a href="https://vwo.com/customer-experience-optimization/">improve customer experience</a>. </p> <p><strong>Twilio Flex –</strong> Deploy, adjust, or scale Twilio’s cloud contact center to quickly meet customer demand while saving on operations costs. Plus, your agents can leverage contextual information to power highly personalized interactions with customers. </p> <h2 class="js-cro-guide-subheading gtm_heading " data-level="level1" data-menu="Conclusion " id="conclusion" data-menu-id="conclusion" style="text-align:left"><strong>Conclusion </strong></h2> <p>Owing to constant innovation in engagement strategies fuelled by relentless competition among businesses for customers’ attention and loyalty, the definition, and scope of customer engagement is ever-evolving. It is no longer confined by a definitive checklist or a roadmap you can follow to win over customers. Therefore, the key to success is to keep evolving your engagement roadmap by constantly experimenting to find out what works and what doesn’t for your target audience. </p> <p>That said, the silver lining is that your customers today are more engaged, and you literally have 24*7 access to their attention. So, by leveraging data and embracing emerging technologies to ensure you are always offering something relevant, consistent, delightful, and valuable to your customers to engage with, you can easily set the groundwork to building long-lasting relationships.</p> <h2 class="js-cro-guide-subheading gtm_heading " data-level="level1" data-menu="Frequently asked questions on customer engagement" id="frequently-asked-questions-on-customer-engagement" data-menu-id="frequently-asked-questions-on-customer-engagement" style="text-align:left">Frequently asked questions on customer engagement</h2> <div class="schema-faq wp-block-yoast-faq-block"><div class="schema-faq-section" id="faq-question-1581931113572"><strong class="schema-faq-question">What is a customer engagement strategy? </strong> <p class="schema-faq-answer">A customer engagement strategy involves actively interacting with your customers using engaging messaging that interests, educates, or motivates them & inspires conversations with your brand.</p> </div> <div class="schema-faq-section" id="faq-question-1581931144012"><strong class="schema-faq-question">Why is customer engagement important? </strong> <p class="schema-faq-answer">Customer engagement is important because it helps your brand by creating a stronger and loyal relationship with your customers.</p> </div> <div class="schema-faq-section" id="faq-question-1581931160816"><strong class="schema-faq-question">How do you build customer engagement? </strong> <p class="schema-faq-answer">To be able to successfully build customer engagement, you first need to define how an ideal customer or prospect interacts with your website or app, and what their journey looks like.</p> </div> <div class="schema-faq-section" id="faq-question-1581931177960"><strong class="schema-faq-question">Why is customer engagement important for marketers? </strong> <p class="schema-faq-answer">Customer Engagement is important for marketers because it allows them to facilitate omnichannel customer communication (across email, social media, live chat, etc.) & form customer segments for delivering personalized experiences through these channels.</p> </div> <div class="schema-faq-section" id="faq-question-1687266808595"><strong class="schema-faq-question"><strong>How to calculate customer engagement scores?</strong></strong> <p class="schema-faq-answer">When calculating consumer engagement score, you should tailor it to your business priorities. Here are some steps for engagement score calculations. <br /><br />Define engagement – Understand what engagement means for your product since it varies from one product to another. Let’s say you have a project management tool and you define engagement as the number of active projects by users, the frequency of updates made to tasks, and the level of collaboration among team members. <br /><br />Track events – You can track events such as creating a new project, adding tasks, assigning tasks to team members, commenting on tasks, uploading project files, and so on. These events indicate user engagement and usage patterns within the tool. <br /><br />Assign engagement scores: Each event can be assigned an engagement score based on its impact on user engagement. For instance, creating a new project can be given a score of 5 to reflect how committed users are to using the tool. Assigning tasks to team members may receive a score of 4, as it indicates active user involvement. On the other hand, marking tasks as complete may be assigned a score of 3 since it represents progress but not necessarily ongoing engagement.<br /><br />Calculating the customer engagement score is as simple as adding up the values for each event and obtaining the total customer engagement score for each customer. <br /><br />CES = Total Event Value 1 + Total Event Value 2 + Total Event Value 3 + Total Event Value 4 + ……<br /><br />By summing up the Total Event Values, you can obtain the overall Customer Engagement Score. <br /></p> </div> <div class="schema-faq-section" id="faq-question-1687266848573"><strong class="schema-faq-question"><strong>How to measure customer engagement?</strong></strong> <p class="schema-faq-answer">There is no consensus on the exact formula for calculating customer engagement. Usually, companies can use various metrics to measure their ROI from their customer engagement efforts. Average time spent on site/page, open and click-through rates, and the number of form fills can be some metrics for you to track engagement. You can go to the relevant section of this guide to read about them in detail. <br /></p> </div> <div class="schema-faq-section" id="faq-question-1687266867509"><strong class="schema-faq-question"><strong>How to drive customer engagement?</strong></strong> <p class="schema-faq-answer">To drive customer engagement, create customer-centric content, humanize brand communication, personalize experiences and communication, and leverage user feedback to plan your marketing strategies. For more detailed information on these points, refer to the related section in this guide. <br /></p> </div> </div> <div class="Mt(40px) Bgc(--color-grey-light) Bd Bdc(--color-grey-light-4) Bdrs(5px) P(20px) Px(40px)--md Py(30px)--md D(f) Ai(fs) Gp(20px)"> <div class="Fxs(0)"> <img src="https://static.wingify.com/gcp/uploads/2019/08/Casual-picture-96x96.jpeg" srcset="https://static.wingify.com/gcp/uploads/2019/08/Casual-picture-96x96.jpeg 1x, https://static.wingify.com/gcp/uploads/2019/08/Casual-picture-96x96.jpeg 2x" alt= "Shubhi Ahluwalia" width= "67" height= "67" class= "Bdrs(50%)" data-gravatar= "1" data-host="" /> </div> <div> <span class="Fz($font-size-18) Fw(700) Mb(8px)"><a class="post-author-link" href="https://vwo.com/blog/author/shubhiahluwalia" target="_blank">Shubhi Ahluwalia</a></span> <small class="D(b) Fz($font-size-13)">Shubhi is a result-oriented content marketing specialist with an undying passion for storytelling and astute attention to detail. When not at work, you'll find her planning her next vacation, putting her amateur culinary skills to use, or binging on a sitcom.</small> </div> </div> </div> </div> </div> </div> </div> </section> <section class="Bgc(#13172a)"> <div class="W(9/12)--md M(a) Ta(c) Py(60px) Px(20px) Bxz(bb)" id="guide-download"> <h2 class="C(--color-white) Mb(0) Fz($font-size-40) Fw(400)">Download this Guide</h2> <p class=" C(--color-white) Mt(0) Mb(30px) mb-30"></p> <div class="D(f) Jc(c) Flw(w)"> <div class="W(5/12)--md" id="download-pdf-form"> <div class="marketo-custom-form marketo-custom-form--dark"> <form class="" id="mktoForm_1131" data-event-on-success=download-theguide-success ></form> <div class="marketo_success_msg marketo-success--white" style="display: none; text-align:center;"><div class="marketo_success_msg_text"> Thanks! We've mailed you the guide, please check your inbox. </div></div> </div> <script nonce="hyHRqwE2fgV0LCbmWFcaPKdUihq0eymq"> document.addEventListener("DOMContentLoaded", function () { MktoForms2.setOptions({ formXDPath : "/rs/007-HHD-895/images/marketo-xdframe-relative.html" }); // don't put common functions. MktoForms2.onFormRender(function(form){ }); function translateMarketoString(string){ return (typeof translations === "undefined" || typeof translations[string] === "undefined") ? string : translations[string]; } MktoForms2.loadForm("//research.vwo.com", "007-HHD-895", 1131, function(form){ var formObj = form.getFormElem(); formObj.find('#implicitOptIn').on('click', function() { let $this = $(this); let $submitButton = $this.parents("form").find("[type='submit']"); if ($this.prop("checked")) { $submitButton.removeClass("button--disabled-primary"); $submitButton.removeAttr("disabled"); } else { $submitButton.addClass("button--disabled-primary"); $submitButton.attr("disabled", "disabled"); } }) if($('.mktoButtonRow').find("[type='submit']").length > 0){ $('.mktoButtonRow').find("[type='submit']").each(function(){ $(this).addClass('button--disabled-primary').attr("disabled", "disabled"); }); } var baseFormElement = formObj[0]; var form_wrap = document.querySelectorAll(".js-form-wrap"); //If has length if(form_wrap.length > 0){ document.querySelector('.js-form-wrap').classList.remove('Op(0)'); document.querySelector('.js-form-wrap').classList.remove('TranslateY(20px)'); document.querySelector('.js-form-wrap').classList.remove('opacity-0'); document.querySelector('.js-form-wrap').classList.remove('translate-y'); } var company_name = ""; var show_company_name_in_consent = ""; if(company_name!='' && show_company_name_in_consent==1){ opt_in_text = `I agree to VWO's <a class="C($color-blue) white_C($color-white)" href="https://vwo.com/privacy-policy/" target="_blank">Privacy Policy</a> & <a href="https://vwo.com/terms/" class="C($color-blue) white_C($color-white)" target="_blank">Terms</a>`; baseFormElement.querySelector("label[for='implicitOptIn']").innerHTML = '<div class="mktoAsterix">*</div>' + opt_in_text; } var submit_btn_text = "Download"; if(submit_btn_text!=''){ baseFormElement.querySelector('.mktoButton').innerHTML = translateMarketoString(submit_btn_text); } var hideReqDemoField = "1"; if(!hideReqDemoField){ formObj.find('[for="demoRequest"]').parents('.mktoFormRow').css('display','none'); } // auto fill form if user is logged in var autofillForm = ""; // ajax to get VWO app logged in user data if( autofillForm ){ $.ajax({ method: "GET", url: "https://app.vwo.com/login", xhrFields: { withCredentials: true } }) .done(function( data ) { autoFillFormData(data, formObj); }) } // if( typeof wp_visitor != "undefined") { // form.vals({ "Email": ((wp_visitor.email != null) ? wp_visitor.email.replace(" ","+") : ""), "FirstName": wp_visitor.fn, "LastName": wp_visitor.ln, "Phone": wp_visitor.p, "Company": wp_visitor.c}); // } //Add an onSuccess handler var trackingData = { "lt_utm_source__c": readCookie("_vwo_utm_source"), "lt_utm_campaign__c":readCookie("_vwo_utm_campaign"), "lt_utm_content__c":readCookie("_vwo_utm_content"), "lt_utm_medium__c":readCookie("_vwo_utm_medium"), "lt_utm_term__c":readCookie("_vwo_utm_term"), "ads_source__c":readCookie("wgs_src"), "ads_url__c":readCookie("wgs_url"), "ads_user_id__c":readCookie("wgs_uid"), //"ads_referer__c":readCookie("wgs_ref") 'Country': ((typeof VWOWebsiteUser.county_name != "undefined") ? VWOWebsiteUser.county_name : '') , 'State': ((typeof VWOWebsiteUser.state_name != "undefined") ? VWOWebsiteUser.state_name : '') } var timestamp = readCookie("wgs_time"); if( timestamp !== '' && timestamp !== null ) { trackingData["ads_timestamp__c"] = marketoTimeConverter(parseInt(timestamp)); } var hiddenFields = {"botDetection":"job title"}; var app_survey_option = readCookie('survey_answer'); if(readCookie('survey_form') != 1 && app_survey_option ){ var survey_option = {"1": "From a colleague/friend", "2": "Online advertisement", "3": "Found on search results", "4": "Event", "5": "Other" }; if(app_survey_option && $.isNumeric(app_survey_option) ){ trackingData["Where_did_you_hear_about_us__c"] = survey_option[app_survey_option]; }else{ trackingData["Where_did_you_hear_about_us__c"] = survey_option[5]; trackingData["Specify_other_reason__c"] = app_survey_option; } } form.vals(trackingData); //set values to form fields form.vals(hiddenFields); var element = document.getElementById("botDetection"); if(element != null){ element.parentElement.parentNode.style.display = "none"; } if((VWOWebsiteUser.continent && VWOWebsiteUser.continent != 'eu' && VWOWebsiteUser.continent != 'EU') && !( (VWOWebsiteUser.state == "CA" || VWOWebsiteUser.state == "VA" || VWOWebsiteUser.state == "CO") && VWOWebsiteUser.country == "US") && !(VWOWebsiteUser.country == "IN") ) { marketo_gdpr_consent(formObj); } //listen for the validate event form.onValidate(function() { // Get the values var vals = form.vals(); var enable_workemail = ""; //Check your condition - Demo request is Yes and not a blocked email domian if (((typeof vals.demoRequest != "undefined" && (vals.demoRequest == "yes" || vals.demoRequest == "Yes")) || enable_workemail) && vals.Email != "" && window.form.isEmailOfBlockedDomainList(vals.Email) ) { // Prevent form submission form.submittable(false); // Show error message, pointed at Email element var emailElem = formObj.find("input[type='email']"); emailElem.addClass('mkt-custom-invalid'); form.showErrorMessage("Please use your business email.", emailElem); } else { // Enable submission for those who met the criteria var emailElem = formObj.find("input[type='email']"); emailElem.removeClass('mkt-custom-invalid'); form.submittable(true); } }); form.onSubmit(function(){ var button_text = formObj.find('button[type="submit"]').text(); var formValues = form.getValues(); //to update Alexa Rank in form from domain toUpdateAlexaRank(formValues, form); //update form button text to button attribute formObj.find('button[type="submit"]').attr('data-button-text', button_text) //if create cookie true //set cookie on survey form submission if(readCookie('survey_form') != 1 && readCookie('survey_answer') != "" ){ createCookie('survey_form', 1, 0); }else { } }); form.changeButtonText = function(btnTxt) { if (btnTxt == undefined || btnTxt == "" ) { btnTxt = formObj.find('button[type="submit"]').data("button-text"); } formObj.find('button[type="submit"]').text(btnTxt).removeAttr("disabled"); } form.showCommonError = function(errorMsg) { if (errorMsg == undefined || errorMsg == "") { errorMsg = translateMarketoString("There is some technical error. Please try after some time or contact us at") + " <a class='C($color-blue)' href='mailto:support@vwo.com'>support@vwo.com</a>"; } formObj.find('.technical-error').remove(); formObj.append("<div class='technical-error C($color-red) Fz(12px) Trsp($Op) Trsdu(0.15s)'>" + errorMsg + "</p>"); } form.onSuccess(function(values, followUpUrl) { var require_survey_form = "1"; var dataLayer = window.dataLayer || []; dataLayer.push({'event': 'marketo-content-form-success'}); dataLayer.push({'event': 'download-theguide-success'}); dataLayer.push({ "event": "form-submit", "form_type" : "1131" }); submitDataInBigquery(formObj); update_btn_count_in_cache(formObj); //vwo form analysis var form_id = "#mktoForm_" + "1131"; var formInstance = $( form_id ); window.VWO = window.VWO || []; window.VWO.push(['nls.formAnalysis.markSuccess', formInstance, 1]); //if redirect url is set form.getFormElem().hide(); formObj.parent('.marketo-custom-form').find('.marketo_success_msg').removeAttr('style').css('display','block'); // if(require_survey_form && readCookie('survey_form') != 1 && readCookie('survey_answer') == '' ){ // $("#js_after_submit_survey_form").find('input[name="Email"]').val( $("input[type='email']", formObj).val() ); // formObj.parent('.marketo-custom-form').find('.marketo_success_msg').append( $("#js_after_submit_survey_form").css("display", "block") ); // } //On success, hide js-form-header div HTML placed above form i.e form title or description formObj.parents('.js-form-wrap').find('.js-form-header').hide(); // Js timer for form (Product Demo webinar) modalFormOnSuccess(formObj); return false; }); function ajaxcallSetFormData( formObj ) { var formData = formObj.serialize(); $.ajax({ url: '/wp-json/action/set-submitted-data', type: 'POST', data: { formData : formData }, }); } function autoFillFormData(data, formObj) { // var data = {name: '', email: '', phone: ''}; var nameArr, firstNameField, lastNameField, emailField, phoneField ; var name = data.name; if( name !=''){ nameArr = name.split(" "); } firstNameField = formObj.find('input[name="FirstName"]'); lastNameField = formObj.find('input[name="LastName"]'); emailField = formObj.find('input[name="Email"]'); phoneField = formObj.find('input[name="Phone"]'); // update field value and hide field if( name !='' && typeof nameArr[0] != 'undefined'){ firstNameField.val(nameArr[0]); hideFieldHtml(firstNameField); } // update field value and hide field if( name !='' && typeof nameArr[1] != 'undefined'){ lastNameField.val(nameArr[1]); hideFieldHtml(lastNameField); } // update field value only if(data.email !='' ){ emailField.val(data.email); } // update field value and hide field if(data.phone != ''){ phoneField.val(data.phone); hideFieldHtml(phoneField); } $("body").delegate("form #Email", "change", function() { $(this).parents("form").children().removeClass("marketo_hide_field"); }); // if user modfified autofilled email then show all form fields that are in hidden state and autofilled /* DISABLE auto fill email focusout function emailField.focusout(function() { emailFieldValue = emailField.val(); if(data.email != '' && data.email != emailFieldValue) { emailField.parents('form').children().removeClass('marketo_hide_field'); } }); */ } // hide form field function hideFieldHtml(field){ var autofill_field_hide = ""; // hide field if it is equal to 1 if(autofill_field_hide){ field.parents('.mktoFormRow').addClass('marketo_hide_field'); } } function toUpdateAlexaRank(formValues, form){ // Get Email domain to fetch Alexa Rank if(formValues.Email != ""){ var emailAddress = formValues.Email; var emailDomain = emailAddress.substring(emailAddress.lastIndexOf("@") +1); var siteRank = ajaxGetAlexaRankFromDomain(emailDomain); form.setValues({ "Alexa_Global_Rank__c": siteRank}); } } function submitDataInBigquery( formObj ) { var formData = formObj.serializeArray(); formData.push({ name: 'form_type', value: 'page' }); formData.push({ name: 'security', value: WP.NONCE }); $.ajax({ url: '/wp-json/action/content-form', type: 'POST', data: formData, beforeSend: function(xhr) { xhr.setRequestHeader('X-WP-Nonce', WP.NONCE); } }); } }); function modalFormOnSuccess(formObj){ var requestQuoteformParent = formObj.parents('.js-modal-box'); if(requestQuoteformParent.length > 0){ requestQuoteformParent.find('.contact_heading').hide(); } var modalFormWrap = formObj.parents('.js-flex-modal'); if(modalFormWrap.length > 0){ modalFormWrap.find('.js-modal-header h3').hide(); modalFormWrap.find('.explore-btn-wrap').css('display','flex'); } } function marketo_gdpr_consent(formObj) { return; formObj.find('#implicitOptIn').parents('.mktoFormRow').css('display','none'); formObj.find('#implicitOptIn').prop('checked', true); } function update_btn_count_in_cache(formObj){ if (formObj.parent('.marketo-custom-form').hasClass('webinar_form')) { $.ajax({ type: 'POST', dataType: 'json', url: siteVar.ajaxUrl, data: { action: 'webinar_form_counter', id: siteVar.postId }, success: function(response) { if(response.status == 'success'){ // console.log(response.data.current); } } }); } } function ajaxGetAlexaRankFromDomain(siteDomain){ var siteRank = false; $.ajax({ type: 'POST', dataType: 'json', async: false, url: siteVar.mainsiteAjaxUrl, data: { action: 'get_alexa_rank', domain: siteDomain }, success: function(response) { if(response.status == 'success'){ siteRank = response['data']['@attributes']['TEXT']; } } }); return siteRank; } function createCookie(name,value,days) { if (days) { var date = new Date(); date.setTime(date.getTime()+(days*24*60*60*1000)); var expires = "; expires="+date.toGMTString(); } else var expires = ""; document.cookie = name+"="+value+expires+"; path=/"; } function readCookie(name) { var nameEQ = name + "="; var ca = document.cookie.split(';'); for (var i = 0; i < ca.length; i++) { var c = ca[i]; while (c.charAt(0) == ' ') c = c.substring(1, c.length); if (c.indexOf(nameEQ) == 0) return c.substring(nameEQ.length, c.length); } return ''; } //timestamp converter marketoTimeConverter = function (UNIX_timestamp) { if( getLengthOfNumber(UNIX_timestamp) <= 10 ){ UNIX_timestamp = UNIX_timestamp * 1000 } var a = new Date(UNIX_timestamp); var year = a.getFullYear(); var month = a.getMonth()+1; var date = a.getDate(); var hour = a.getHours(); var min = a.getMinutes(); var sec = a.getSeconds(); var time = year + '-' + month + '-' + date + 'T' + hour + ':' + min + ':' + sec + "z"; return time; } getLengthOfNumber = function(number){ return number.toString().length; } MktoForms2.whenRendered(function (form) { if( typeof vwoVisitor != 'undefined' ) { vwoVisitor.AddEvent("vpSessionLoaded", function(e) { var implicitOptIn = ""; form.vals({ Email: vwoVisitor.data.email}); form.vals({ FirstName: vwoVisitor.data.fn}); form.vals({ LastName: vwoVisitor.data.ln}); form.vals({ Phone: vwoVisitor.data.phone}); form.vals({ Company: vwoVisitor.data.c}); form.vals({ MktoPersonNotes: vwoVisitor.data.message}); if (vwoVisitor.data.consent) { var getConsent = vwoVisitor.data.consent; if (getConsent.toLowerCase() === "yes") { var implicitOptIn = "yes"; } else if (getConsent.toLowerCase() === "no") { var implicitOptIn = "no"; } } form.vals({ implicitOptIn: implicitOptIn}); }); } }); }); </script> </div> <div class="W(5/12)--md D(n)" id="download-pdf-form-var2"> <div class="marketo-custom-form marketo-custom-form--dark"> <form class="" id="mktoForm_2013" data-event-on-success=download-theguide-success ></form> <div class="marketo_success_msg marketo-success--white" style="display: none; text-align:center;"><div class="marketo_success_msg_text"> Thanks! We've mailed you the guide, please check your inbox. </div></div> </div> <script nonce="hyHRqwE2fgV0LCbmWFcaPKdUihq0eymq"> document.addEventListener("DOMContentLoaded", function () { MktoForms2.setOptions({ formXDPath : "/rs/007-HHD-895/images/marketo-xdframe-relative.html" }); // don't put common functions. MktoForms2.onFormRender(function(form){ }); function translateMarketoString(string){ return (typeof translations === "undefined" || typeof translations[string] === "undefined") ? string : translations[string]; } MktoForms2.loadForm("//research.vwo.com", "007-HHD-895", 2013, function(form){ var formObj = form.getFormElem(); formObj.find('#implicitOptIn').on('click', function() { let $this = $(this); let $submitButton = $this.parents("form").find("[type='submit']"); if ($this.prop("checked")) { $submitButton.removeClass("button--disabled-primary"); $submitButton.removeAttr("disabled"); } else { $submitButton.addClass("button--disabled-primary"); $submitButton.attr("disabled", "disabled"); } }) if($('.mktoButtonRow').find("[type='submit']").length > 0){ $('.mktoButtonRow').find("[type='submit']").each(function(){ $(this).addClass('button--disabled-primary').attr("disabled", "disabled"); }); } var baseFormElement = formObj[0]; var form_wrap = document.querySelectorAll(".js-form-wrap"); //If has length if(form_wrap.length > 0){ document.querySelector('.js-form-wrap').classList.remove('Op(0)'); document.querySelector('.js-form-wrap').classList.remove('TranslateY(20px)'); document.querySelector('.js-form-wrap').classList.remove('opacity-0'); document.querySelector('.js-form-wrap').classList.remove('translate-y'); } var company_name = ""; var show_company_name_in_consent = ""; if(company_name!='' && show_company_name_in_consent==1){ opt_in_text = `I agree to VWO's <a class="C($color-blue) white_C($color-white)" href="https://vwo.com/privacy-policy/" target="_blank">Privacy Policy</a> & <a href="https://vwo.com/terms/" class="C($color-blue) white_C($color-white)" target="_blank">Terms</a>`; baseFormElement.querySelector("label[for='implicitOptIn']").innerHTML = '<div class="mktoAsterix">*</div>' + opt_in_text; } var submit_btn_text = "Download"; if(submit_btn_text!=''){ baseFormElement.querySelector('.mktoButton').innerHTML = translateMarketoString(submit_btn_text); } var hideReqDemoField = "1"; if(!hideReqDemoField){ formObj.find('[for="demoRequest"]').parents('.mktoFormRow').css('display','none'); } // auto fill form if user is logged in var autofillForm = ""; // ajax to get VWO app logged in user data if( autofillForm ){ $.ajax({ method: "GET", url: "https://app.vwo.com/login", xhrFields: { withCredentials: true } }) .done(function( data ) { autoFillFormData(data, formObj); }) } // if( typeof wp_visitor != "undefined") { // form.vals({ "Email": ((wp_visitor.email != null) ? wp_visitor.email.replace(" ","+") : ""), "FirstName": wp_visitor.fn, "LastName": wp_visitor.ln, "Phone": wp_visitor.p, "Company": wp_visitor.c}); // } //Add an onSuccess handler var trackingData = { "lt_utm_source__c": readCookie("_vwo_utm_source"), "lt_utm_campaign__c":readCookie("_vwo_utm_campaign"), "lt_utm_content__c":readCookie("_vwo_utm_content"), "lt_utm_medium__c":readCookie("_vwo_utm_medium"), "lt_utm_term__c":readCookie("_vwo_utm_term"), "ads_source__c":readCookie("wgs_src"), "ads_url__c":readCookie("wgs_url"), "ads_user_id__c":readCookie("wgs_uid"), //"ads_referer__c":readCookie("wgs_ref") 'Country': ((typeof VWOWebsiteUser.county_name != "undefined") ? VWOWebsiteUser.county_name : '') , 'State': ((typeof VWOWebsiteUser.state_name != "undefined") ? VWOWebsiteUser.state_name : '') } var timestamp = readCookie("wgs_time"); if( timestamp !== '' && timestamp !== null ) { trackingData["ads_timestamp__c"] = marketoTimeConverter(parseInt(timestamp)); } var hiddenFields = {"botDetection":"job title"}; var app_survey_option = readCookie('survey_answer'); if(readCookie('survey_form') != 1 && app_survey_option ){ var survey_option = {"1": "From a colleague/friend", "2": "Online advertisement", "3": "Found on search results", "4": "Event", "5": "Other" }; if(app_survey_option && $.isNumeric(app_survey_option) ){ trackingData["Where_did_you_hear_about_us__c"] = survey_option[app_survey_option]; }else{ trackingData["Where_did_you_hear_about_us__c"] = survey_option[5]; trackingData["Specify_other_reason__c"] = app_survey_option; } } form.vals(trackingData); //set values to form fields form.vals(hiddenFields); var element = document.getElementById("botDetection"); if(element != null){ element.parentElement.parentNode.style.display = "none"; } if((VWOWebsiteUser.continent && VWOWebsiteUser.continent != 'eu' && VWOWebsiteUser.continent != 'EU') && !( (VWOWebsiteUser.state == "CA" || VWOWebsiteUser.state == "VA" || VWOWebsiteUser.state == "CO") && VWOWebsiteUser.country == "US") && !(VWOWebsiteUser.country == "IN") ) { marketo_gdpr_consent(formObj); } //listen for the validate event form.onValidate(function() { // Get the values var vals = form.vals(); var enable_workemail = ""; //Check your condition - Demo request is Yes and not a blocked email domian if (((typeof vals.demoRequest != "undefined" && (vals.demoRequest == "yes" || vals.demoRequest == "Yes")) || enable_workemail) && vals.Email != "" && window.form.isEmailOfBlockedDomainList(vals.Email) ) { // Prevent form submission form.submittable(false); // Show error message, pointed at Email element var emailElem = formObj.find("input[type='email']"); emailElem.addClass('mkt-custom-invalid'); form.showErrorMessage("Please use your business email.", emailElem); } else { // Enable submission for those who met the criteria var emailElem = formObj.find("input[type='email']"); emailElem.removeClass('mkt-custom-invalid'); form.submittable(true); } }); form.onSubmit(function(){ var button_text = formObj.find('button[type="submit"]').text(); var formValues = form.getValues(); //to update Alexa Rank in form from domain toUpdateAlexaRank(formValues, form); //update form button text to button attribute formObj.find('button[type="submit"]').attr('data-button-text', button_text) //if create cookie true //set cookie on survey form submission if(readCookie('survey_form') != 1 && readCookie('survey_answer') != "" ){ createCookie('survey_form', 1, 0); }else { } }); form.changeButtonText = function(btnTxt) { if (btnTxt == undefined || btnTxt == "" ) { btnTxt = formObj.find('button[type="submit"]').data("button-text"); } formObj.find('button[type="submit"]').text(btnTxt).removeAttr("disabled"); } form.showCommonError = function(errorMsg) { if (errorMsg == undefined || errorMsg == "") { errorMsg = translateMarketoString("There is some technical error. Please try after some time or contact us at") + " <a class='C($color-blue)' href='mailto:support@vwo.com'>support@vwo.com</a>"; } formObj.find('.technical-error').remove(); formObj.append("<div class='technical-error C($color-red) Fz(12px) Trsp($Op) Trsdu(0.15s)'>" + errorMsg + "</p>"); } form.onSuccess(function(values, followUpUrl) { var require_survey_form = "1"; var dataLayer = window.dataLayer || []; dataLayer.push({'event': 'marketo-content-form-success'}); dataLayer.push({'event': 'download-theguide-success'}); dataLayer.push({ "event": "form-submit", "form_type" : "2013" }); submitDataInBigquery(formObj); update_btn_count_in_cache(formObj); //vwo form analysis var form_id = "#mktoForm_" + "2013"; var formInstance = $( form_id ); window.VWO = window.VWO || []; window.VWO.push(['nls.formAnalysis.markSuccess', formInstance, 1]); //if redirect url is set form.getFormElem().hide(); formObj.parent('.marketo-custom-form').find('.marketo_success_msg').removeAttr('style').css('display','block'); // if(require_survey_form && readCookie('survey_form') != 1 && readCookie('survey_answer') == '' ){ // $("#js_after_submit_survey_form").find('input[name="Email"]').val( $("input[type='email']", formObj).val() ); // formObj.parent('.marketo-custom-form').find('.marketo_success_msg').append( $("#js_after_submit_survey_form").css("display", "block") ); // } //On success, hide js-form-header div HTML placed above form i.e form title or description formObj.parents('.js-form-wrap').find('.js-form-header').hide(); // Js timer for form (Product Demo webinar) modalFormOnSuccess(formObj); return false; }); function ajaxcallSetFormData( formObj ) { var formData = formObj.serialize(); $.ajax({ url: '/wp-json/action/set-submitted-data', type: 'POST', data: { formData : formData }, }); } function autoFillFormData(data, formObj) { // var data = {name: '', email: '', phone: ''}; var nameArr, firstNameField, lastNameField, emailField, phoneField ; var name = data.name; if( name !=''){ nameArr = name.split(" "); } firstNameField = formObj.find('input[name="FirstName"]'); lastNameField = formObj.find('input[name="LastName"]'); emailField = formObj.find('input[name="Email"]'); phoneField = formObj.find('input[name="Phone"]'); // update field value and hide field if( name !='' && typeof nameArr[0] != 'undefined'){ firstNameField.val(nameArr[0]); hideFieldHtml(firstNameField); } // update field value and hide field if( name !='' && typeof nameArr[1] != 'undefined'){ lastNameField.val(nameArr[1]); hideFieldHtml(lastNameField); } // update field value only if(data.email !='' ){ emailField.val(data.email); } // update field value and hide field if(data.phone != ''){ phoneField.val(data.phone); hideFieldHtml(phoneField); } $("body").delegate("form #Email", "change", function() { $(this).parents("form").children().removeClass("marketo_hide_field"); }); // if user modfified autofilled email then show all form fields that are in hidden state and autofilled /* DISABLE auto fill email focusout function emailField.focusout(function() { emailFieldValue = emailField.val(); if(data.email != '' && data.email != emailFieldValue) { emailField.parents('form').children().removeClass('marketo_hide_field'); } }); */ } // hide form field function hideFieldHtml(field){ var autofill_field_hide = ""; // hide field if it is equal to 1 if(autofill_field_hide){ field.parents('.mktoFormRow').addClass('marketo_hide_field'); } } function toUpdateAlexaRank(formValues, form){ // Get Email domain to fetch Alexa Rank if(formValues.Email != ""){ var emailAddress = formValues.Email; var emailDomain = emailAddress.substring(emailAddress.lastIndexOf("@") +1); var siteRank = ajaxGetAlexaRankFromDomain(emailDomain); form.setValues({ "Alexa_Global_Rank__c": siteRank}); } } function submitDataInBigquery( formObj ) { var formData = formObj.serializeArray(); formData.push({ name: 'form_type', value: 'page' }); formData.push({ name: 'security', value: WP.NONCE }); $.ajax({ url: '/wp-json/action/content-form', type: 'POST', data: formData, beforeSend: function(xhr) { xhr.setRequestHeader('X-WP-Nonce', WP.NONCE); } }); } }); function modalFormOnSuccess(formObj){ var requestQuoteformParent = formObj.parents('.js-modal-box'); if(requestQuoteformParent.length > 0){ requestQuoteformParent.find('.contact_heading').hide(); } var modalFormWrap = formObj.parents('.js-flex-modal'); if(modalFormWrap.length > 0){ modalFormWrap.find('.js-modal-header h3').hide(); modalFormWrap.find('.explore-btn-wrap').css('display','flex'); } } function marketo_gdpr_consent(formObj) { return; formObj.find('#implicitOptIn').parents('.mktoFormRow').css('display','none'); formObj.find('#implicitOptIn').prop('checked', true); } function update_btn_count_in_cache(formObj){ if (formObj.parent('.marketo-custom-form').hasClass('webinar_form')) { $.ajax({ type: 'POST', dataType: 'json', url: siteVar.ajaxUrl, data: { action: 'webinar_form_counter', id: siteVar.postId }, success: function(response) { if(response.status == 'success'){ // console.log(response.data.current); } } }); } } function ajaxGetAlexaRankFromDomain(siteDomain){ var siteRank = false; $.ajax({ type: 'POST', dataType: 'json', async: false, url: siteVar.mainsiteAjaxUrl, data: { action: 'get_alexa_rank', domain: siteDomain }, success: function(response) { if(response.status == 'success'){ siteRank = response['data']['@attributes']['TEXT']; } } }); return siteRank; } function createCookie(name,value,days) { if (days) { var date = new Date(); date.setTime(date.getTime()+(days*24*60*60*1000)); var expires = "; expires="+date.toGMTString(); } else var expires = ""; document.cookie = name+"="+value+expires+"; path=/"; } function readCookie(name) { var nameEQ = name + "="; var ca = document.cookie.split(';'); for (var i = 0; i < ca.length; i++) { var c = ca[i]; while (c.charAt(0) == ' ') c = c.substring(1, c.length); if (c.indexOf(nameEQ) == 0) return c.substring(nameEQ.length, c.length); } return ''; } //timestamp converter marketoTimeConverter = function (UNIX_timestamp) { if( getLengthOfNumber(UNIX_timestamp) <= 10 ){ UNIX_timestamp = UNIX_timestamp * 1000 } var a = new Date(UNIX_timestamp); var year = a.getFullYear(); var month = a.getMonth()+1; var date = a.getDate(); var hour = a.getHours(); var min = a.getMinutes(); var sec = a.getSeconds(); var time = year + '-' + month + '-' + date + 'T' + hour + ':' + min + ':' + sec + "z"; return time; } getLengthOfNumber = function(number){ return number.toString().length; } MktoForms2.whenRendered(function (form) { if( typeof vwoVisitor != 'undefined' ) { vwoVisitor.AddEvent("vpSessionLoaded", function(e) { var implicitOptIn = ""; form.vals({ Email: vwoVisitor.data.email}); form.vals({ FirstName: vwoVisitor.data.fn}); form.vals({ LastName: vwoVisitor.data.ln}); form.vals({ Phone: vwoVisitor.data.phone}); form.vals({ Company: vwoVisitor.data.c}); form.vals({ MktoPersonNotes: vwoVisitor.data.message}); if (vwoVisitor.data.consent) { var getConsent = vwoVisitor.data.consent; if (getConsent.toLowerCase() === "yes") { var implicitOptIn = "yes"; } else if (getConsent.toLowerCase() === "no") { var implicitOptIn = "no"; } } form.vals({ implicitOptIn: implicitOptIn}); }); } }); }); </script> </div> </div> </div> </section> <section class="cta-blue-section Bgc(--color-purple-1)"> <div class="container Py(90px)--md Py(70px)"> <div class="W(8/12)--sm Mx(a) Ta(c) C(--color-white)"> <h2 class="Mt(0) Fz($font-size-36) Fw(800) Lh($line-height-big-headings) Mb(40px) Mb(55px)--md ">Deliver great experiences. Grow faster, starting today.</h2> <div class="Ta(c) D(f) Jc(c) Fld(r)--sm Fld(c) Gp(20px) "> <button type="button" data-modal="modal-free-trial" class="D(ib)--md D(n) W(100%) W(a)--xs button button--large C(--color-white) Miw(200px) button--line button--line-white Tt(n)"> Start Free Trial </button> <a href="https://vwo.com/free-trial/" class="D(n)--md D(ib) W(100%) W(a)--xs button button--large C(--color-white) button--line button--line-white Tt(n)">Start Free Trial</a> <button type="button" data-modal="modal-request-demo-extended" class="D(ib)--md D(n) W(100%) W(a)--xs button button--large Miw(200px) ">Request Demo</button> <a href="https://vwo.com/demo/" class="D(n)--md D(ib) W(100%) W(a)--xs button button--large ">Request Demo</a> </div> </div> </div> </section> </div> <div class="atomic-common-style"> <footer class="Bgc(#f8f9fd) C($color-blue-dark-1) Ff($new-font-family) Fz($base-font-size) Lh($line-height-default) Lts(0.6px)"> <div class="Maw(1200px) M(a) Px(16px) Pt(100px) Pb(50px) Lts(0)"> <h2 class="Hidden">Footer Navigation</h2> <div class="D(f)--md D(n)--print Bdbw(1px)--md Bdbw(0) Bdbs(s) Bdbc(#d8d8d8) Pb(40px)--md Mb(40px)--md"> <div class="W(20%)--md Fxs(0) Px(10px) Bxz(bb)"> <h3 class="M(0) Tt(u) Px(10px)--md Fz($font-size-26)--md Fz($font-size-14)">Popular <br class="D(b)--md D(n)">In-depth <br class="D(b)--md D(n)"> Guides</h3> </div> <div class="W(80%)--md D(f)--md Mb(40px) Mb(0)--md Px(10px) Bxz(bb) Fz($font-size-13)"> <div class="W(3/12)--md"> <ul class="List(n) P(0) D(f) Flw(w) D(b)--md Mt(0)--md Mt(10px) Mb(0)"> <li class="Px(10px)--md Bxz(bb) Mb(6px) D(f) Ai(c) Cnt(noq)::a D(n)::a--md D(n):lc::a D(if)::a W(1px)::a H(12px)::a Mx(10px)::a Bgc(#5d616a)::a"><a href="https://vwo.com/ab-testing/" class="C(#181818) C($color-black):h Td(n) Td(u):h Py(14px)--coarse">A/B Testing</a></li><li class="Px(10px)--md Bxz(bb) Mb(6px) D(f) Ai(c) Cnt(noq)::a D(n)::a--md D(n):lc::a D(if)::a W(1px)::a H(12px)::a Mx(10px)::a Bgc(#5d616a)::a"><a href="https://vwo.com/cart-abandonment/" class="C(#181818) C($color-black):h Td(n) Td(u):h Py(14px)--coarse">Cart Abandonment</a></li><li class="Px(10px)--md Bxz(bb) Mb(6px) D(f) Ai(c) Cnt(noq)::a D(n)::a--md D(n):lc::a D(if)::a W(1px)::a H(12px)::a Mx(10px)::a Bgc(#5d616a)::a"><a href="https://vwo.com/conversion-rate-optimization/" class="C(#181818) C($color-black):h Td(n) Td(u):h Py(14px)--coarse">Conversion Rate Optimization</a></li><li class="Px(10px)--md Bxz(bb) Mb(6px) D(f) Ai(c) Cnt(noq)::a D(n)::a--md D(n):lc::a D(if)::a W(1px)::a H(12px)::a Mx(10px)::a Bgc(#5d616a)::a"><a href="https://vwo.com/customer-data-platform-guide/" class="C(#181818) C($color-black):h Td(n) Td(u):h Py(14px)--coarse">Customer Data Platform</a></li><li class="Px(10px)--md Bxz(bb) Mb(6px) D(f) Ai(c) Cnt(noq)::a D(n)::a--md D(n):lc::a D(if)::a W(1px)::a H(12px)::a Mx(10px)::a Bgc(#5d616a)::a"><a href="https://vwo.com/customer-engagement/" class="C(#181818) C($color-black):h Td(n) Td(u):h Py(14px)--coarse">Customer Engagement</a></li><li class="Px(10px)--md Bxz(bb) Mb(6px) D(f) Ai(c) Cnt(noq)::a D(n)::a--md D(n):lc::a D(if)::a W(1px)::a H(12px)::a Mx(10px)::a Bgc(#5d616a)::a"><a href="https://vwo.com/customer-experience-optimization/" class="C(#181818) C($color-black):h Td(n) Td(u):h Py(14px)--coarse">Customer Experience Optimization</a></li> </ul> </div> <div class="W(3/12)--md"> <ul class="List(n) P(0) D(f) Flw(w) D(b)--md Mt(0)--md Mt(10px) Mb(0)"> <li class="Px(10px)--md Bxz(bb) Mb(6px) D(f) Ai(c) Cnt(noq)::a D(n)::a--md D(n):lc::a D(if)::a W(1px)::a H(12px)::a Mx(10px)::a Bgc(#5d616a)::a"><a href="https://vwo.com/customer-retention/" class="C(#181818) C($color-black):h Td(n) Td(u):h Py(14px)--coarse">Customer Retention</a></li><li class="Px(10px)--md Bxz(bb) Mb(6px) D(f) Ai(c) Cnt(noq)::a D(n)::a--md D(n):lc::a D(if)::a W(1px)::a H(12px)::a Mx(10px)::a Bgc(#5d616a)::a"><a href="https://vwo.com/server-side-testing/" class="C(#181818) C($color-black):h Td(n) Td(u):h Py(14px)--coarse">Feature Management</a></li><li class="Px(10px)--md Bxz(bb) Mb(6px) D(f) Ai(c) Cnt(noq)::a D(n)::a--md D(n):lc::a D(if)::a W(1px)::a H(12px)::a Mx(10px)::a Bgc(#5d616a)::a"><a href="https://vwo.com/feature-rollout/" class="C(#181818) C($color-black):h Td(n) Td(u):h Py(14px)--coarse">Feature Rollout</a></li><li class="Px(10px)--md Bxz(bb) Mb(6px) D(f) Ai(c) Cnt(noq)::a D(n)::a--md D(n):lc::a D(if)::a W(1px)::a H(12px)::a Mx(10px)::a Bgc(#5d616a)::a"><a href="https://vwo.com/grow-website-traffic/" class="C(#181818) C($color-black):h Td(n) Td(u):h Py(14px)--coarse">Grow Website Traffic</a></li><li class="Px(10px)--md Bxz(bb) Mb(6px) D(f) Ai(c) Cnt(noq)::a D(n)::a--md D(n):lc::a D(if)::a W(1px)::a H(12px)::a Mx(10px)::a Bgc(#5d616a)::a"><a href="https://vwo.com/landing-page-optimization/" class="C(#181818) C($color-black):h Td(n) Td(u):h Py(14px)--coarse">Landing Page Optimization</a></li><li class="Px(10px)--md Bxz(bb) Mb(6px) D(f) Ai(c) Cnt(noq)::a D(n)::a--md D(n):lc::a D(if)::a W(1px)::a H(12px)::a Mx(10px)::a Bgc(#5d616a)::a"><a href="https://vwo.com/mobile-app-ab-testing/" class="C(#181818) C($color-black):h Td(n) Td(u):h Py(14px)--coarse">Mobile App A/B Testing</a></li> </ul> </div> <div class="W(3/12)--md"> <ul class="List(n) P(0) D(f) Flw(w) D(b)--md Mt(0)--md Mt(10px) Mb(0)"> <li class="Px(10px)--md Bxz(bb) Mb(6px) D(f) Ai(c) Cnt(noq)::a D(n)::a--md D(n):lc::a D(if)::a W(1px)::a H(12px)::a Mx(10px)::a Bgc(#5d616a)::a"><a href="https://vwo.com/multivariate-testing/" class="C(#181818) C($color-black):h Td(n) Td(u):h Py(14px)--coarse">Multivariate Testing</a></li><li class="Px(10px)--md Bxz(bb) Mb(6px) D(f) Ai(c) Cnt(noq)::a D(n)::a--md D(n):lc::a D(if)::a W(1px)::a H(12px)::a Mx(10px)::a Bgc(#5d616a)::a"><a href="https://vwo.com/push-notifications/" class="C(#181818) C($color-black):h Td(n) Td(u):h Py(14px)--coarse">Push Notifications</a></li><li class="Px(10px)--md Bxz(bb) Mb(6px) D(f) Ai(c) Cnt(noq)::a D(n)::a--md D(n):lc::a D(if)::a W(1px)::a H(12px)::a Mx(10px)::a Bgc(#5d616a)::a"><a href="https://vwo.com/session-recording/" class="C(#181818) C($color-black):h Td(n) Td(u):h Py(14px)--coarse">Session Recording</a></li><li class="Px(10px)--md Bxz(bb) Mb(6px) D(f) Ai(c) Cnt(noq)::a D(n)::a--md D(n):lc::a D(if)::a W(1px)::a H(12px)::a Mx(10px)::a Bgc(#5d616a)::a"><a href="https://vwo.com/usability-testing/" class="C(#181818) C($color-black):h Td(n) Td(u):h Py(14px)--coarse">Usability Testing</a></li><li class="Px(10px)--md Bxz(bb) Mb(6px) D(f) Ai(c) Cnt(noq)::a D(n)::a--md D(n):lc::a D(if)::a W(1px)::a H(12px)::a Mx(10px)::a Bgc(#5d616a)::a"><a href="https://vwo.com/visitor-behavior-analysis/" class="C(#181818) C($color-black):h Td(n) Td(u):h Py(14px)--coarse">Visitor Behavior Analysis</a></li><li class="Px(10px)--md Bxz(bb) Mb(6px) D(f) Ai(c) Cnt(noq)::a D(n)::a--md D(n):lc::a D(if)::a W(1px)::a H(12px)::a Mx(10px)::a Bgc(#5d616a)::a"><a href="https://vwo.com/form-analytics/" class="C(#181818) C($color-black):h Td(n) Td(u):h Py(14px)--coarse">Web Form Analytics</a></li> </ul> </div> <div class="W(3/12)--md"> <ul class="List(n) P(0) D(f) Flw(w) D(b)--md Mt(0)--md Mt(10px) Mb(0)"> <li class="Px(10px)--md Bxz(bb) Mb(6px) D(f) Ai(c) Cnt(noq)::a D(n)::a--md D(n):lc::a D(if)::a W(1px)::a H(12px)::a Mx(10px)::a Bgc(#5d616a)::a"><a href="https://vwo.com/website-heatmap/" class="C(#181818) C($color-black):h Td(n) Td(u):h Py(14px)--coarse">Website Heatmaps</a></li><li class="Px(10px)--md Bxz(bb) Mb(6px) D(f) Ai(c) Cnt(noq)::a D(n)::a--md D(n):lc::a D(if)::a W(1px)::a H(12px)::a Mx(10px)::a Bgc(#5d616a)::a"><a href="https://vwo.com/website-optimization/" class="C(#181818) C($color-black):h Td(n) Td(u):h Py(14px)--coarse">Website Optimization</a></li><li class="Px(10px)--md Bxz(bb) Mb(6px) D(f) Ai(c) Cnt(noq)::a D(n)::a--md D(n):lc::a D(if)::a W(1px)::a H(12px)::a Mx(10px)::a Bgc(#5d616a)::a"><a href="https://vwo.com/website-personalization/" class="C(#181818) C($color-black):h Td(n) Td(u):h Py(14px)--coarse">Website Personalization</a></li><li class="Px(10px)--md Bxz(bb) Mb(6px) D(f) Ai(c) Cnt(noq)::a D(n)::a--md D(n):lc::a D(if)::a W(1px)::a H(12px)::a Mx(10px)::a Bgc(#5d616a)::a"><a href="https://vwo.com/website-redesign/" class="C(#181818) C($color-black):h Td(n) Td(u):h Py(14px)--coarse">Website Redesign</a></li><li class="Px(10px)--md Bxz(bb) Mb(6px) D(f) Ai(c) Cnt(noq)::a D(n)::a--md D(n):lc::a D(if)::a W(1px)::a H(12px)::a Mx(10px)::a Bgc(#5d616a)::a"><a href="https://vwo.com/website-surveys/" class="C(#181818) C($color-black):h Td(n) Td(u):h Py(14px)--coarse">Website Surveys</a></li> </ul> </div> </div> </div> <div class="D(f)--md D(n)--print Mb(30px)--md Mb(70px)"> <div class="W(20%)--md Fxs(0) Mb(40px) Mb(0)--md Px(10px) Bxz(bb)"> <h3 class="M(0) Tt(u) Px(10px)--md Fz($font-size-14)">Products</h3> <ul class="D(b)--md D(f) Flw(w) List(n) Mt(10px) Mb(0) P(0) Fz($font-size-13)"> <li class="Px(10px)--md Bxz(bb) Mb(6px) D(f) Ai(c) Cnt(noq)::a D(n)::a--md D(n):lc::a D(if)::a W(1px)::a 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value="" name="trialDuration" data-qa="modal--v1-duration"/> <input type="hidden" value="" name="tld" data-qa="modal--tld"/> <input type="hidden" value="FREE" name="plan" data-qa="modal--v1-plan"/> <input type="hidden" value="" name="form_id" data-qa="modal--v1-form-id"/> <input type="hidden" value="" name="ga_client_id" data-qa="modal--ga-client-id"/> <input type="hidden" value="" name="LeadForProduct"/> <input type="hidden" value="" name="ListSource"> <input type="hidden" value="" name="referral_code" data-qa="modal-referral-code"/> <input type="hidden" value="" name="utm_source" data-qa="modal-utm-source"/> <input type="hidden" value="" name="utm_campaign" data-qa="modal-utm-campaign"/> <input type="hidden" value="" name="utm_medium" data-qa="modal-utm-medium"/> <input type="hidden" value="" name="utm_content" data-qa="modal-utm-content" /> <input type="hidden" value="" name="utm_term" data-qa="modal-utm-term" /> <input type="hidden" value="false" name="subscription_type" data-qa="modal-subscription-type" > <input type="hidden" value="https://vwo.com/" name="ads_url" /> <input type="hidden" value="1742369287" name="ads_timestamp" /> <input type="hidden" value="organic" name="ads_source" /> <input type="hidden" value="" name="ads_user_id" /> <input type="hidden" value="" name="ads_referer" /> </form> <div class="Ta(c) Bd Bdc($color-red) Bdrs(3px) Mx(40px) My(20px) C($color-red) Bgc(#ffeded) P(10px) error-message hide submission-success_D(n)"></div> <div class="js-free-trial-step2-success-message submission-success_D(b) D(n) Ta(c)"> <div class="Fz($font-size-16) D(f) Fld(c) Jc(sa)"> <div class="Mb(120px)--md Mb(60px)"> <div class="Mb(80px) D(b)--sm D(n) logo"> <img alt="VWO Logo" src="https://static.wingify.com/gcp/images/vwo-logo-color.svg" width="67" height="30"> </div> <div class="D(f) Fld(c) Jc(c) Ta(c) Ai(c) Mt(20px) middle-xs center-md mt-20"> <div class="loader Mb(40px)"> <span class="dot pulse pulse__one"></span> <span class="dot pulse 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class="input-text W(100%)" name="first_name" type="text" id="modal-contact-us-cu-fname" data-qa="modal-contact-us-cu-fname" placeholder="First Name" required/> <div class="C($color-red) Fz($font-size-12) Trsp($Op) Trsdu(0.15s) Op(0) invalid-input+Op(1) invalid-reason">Invalid First Name</div> </div> <div class="W(48%)--md"> <label class="Fz($font-size-13) Fw(600) Tt(n)" for="modal-contact-us-cu-lname">Last Name: <sup>*</sup></label> <input class="input-text W(100%)" name="last_name" type="text" id="modal-contact-us-cu-lname" data-qa="modal-contact-us-cu-lname" placeholder="Last Name" required/> <div class="C($color-red) Fz($font-size-12) Trsp($Op) Trsdu(0.15s) Op(0) invalid-input+Op(1) invalid-reason">Invalid Last Name</div> </div> </div> <div class="Mb(5px)"> <label class="Fz($font-size-13) Fw(600) Tt(n)" for="modal-contact-us-cu-email">Business Email: <sup>*</sup> </label> <input class="input-text W(100%)" type="email" name="email" id="modal-contact-us-cu-email" data-qa="modal-contact-us-cu-email" placeholder="name@yourcompany.com" required /> <div class="C($color-red) Fz($font-size-12) Trsp($Op) Trsdu(0.15s) Op(0) invalid-input+Op(1) invalid-reason">Invalid Email</div> </div> <div class="Mb(5px)"> <label class="Fz($font-size-13) Fw(600) Tt(n)" for="modal-contact-us-cu-phone">Phone Number: <sup>*</sup> </label> <input class="input-text W(100%) js-phone" type="tel" name="phone" id="modal-contact-us-cu-phone" data-qa="modal-contact-us-cu-phone" required aria-required="true"/> <div class="C($color-red) Fz($font-size-12) Trsp($Op) Trsdu(0.15s) Op(0) invalid-input+Op(1) invalid-reason">Invalid Phone Number</div> </div> <div class="Mb(5px) hide-contact-select-field_Hidden"> <label class="Fz($font-size-13) Fw(600) Tt(n)" for="modal-contact-us-cu-enquiry">Nature of enquiry: <sup>*</sup></label> <div class="Pos(r)"> <select name="enquiry-nature" class="input-text W(100%) js-enquiry-nature Cur(p)" id="modal-contact-us-cu-enquiry" data-qa="modal-contact-us-cu-enquiry"> <option selected value="sales-enquiry">Sales enquiry</option> <option value="technical-support">Technical support</option> <option value="other">Other</option> </select> <div class="Pos(a) T(50%) End(20px) TranslateY(-50%) Pe(n)"> <svg width= "12" height= "12" class= "D(b)" ><use xlink:href="#icon-chevron-down"></use></svg> </div> </div> <div class="C($color-red) Fz($font-size-12) Trsp($Op) Trsdu(0.15s) Op(0) invalid-input+Op(1) invalid-reason">Invalid select enquiry</div> </div> <div class="Mb(5px)"> <label class="Fz($font-size-13) Fw(600) Tt(n)" for="modal-contact-us-cu-message">Message: <sup>*</sup> </label> <textarea class="input-text W(100%)" id="modal-contact-us-cu-message" name="message" required rows="3" data-qa="modal-contact-us-cu-message"></textarea> <div class="C($color-red) Fz($font-size-12) Trsp($Op) Trsdu(0.15s) Op(0) invalid-input+Op(1) invalid-reason">Invalid message</div> </div> <div class="D(f) Ai(b) "> <input class="Cur(p) Flxs(0) M(0) Pos(r) T(2px)" type="checkbox" name="gdpr_consent_checkbox" id="modal-contact-us-cu-gdpr-consent-checkbox" value="true" data-qa="modal-contact-us-gdpr-consent-checkbox"/> <label for="modal-contact-us-cu-gdpr-consent-checkbox" class="Ta(start) Cur(p) Fz($font-size-12) Mstart(10px) Us(n)"> I agree to VWO's <a class="C($color-blue) white_C($color-white)" href="https://vwo.com/privacy-policy/" target="_blank">Privacy Policy</a> & <a href="https://vwo.com/terms/" class="C($color-blue) white_C($color-white)" target="_blank">Terms</a> </label> </div> <div class="Mt(10px)"> <button type="submit" disabled class="button button--disabled-primary W(100%) btn-modal-form-submit" data-qa="modal-contact-us-cu-form-submit">Submit</button> </div> <input type="hidden" value="" name="referral_code" data-qa="modal-contact-us-cu-referral-code"/> <input type="hidden" value="" name="utm_source" data-qa="modal-contact-us-cu-utm-source"/> <input type="hidden" value="" name="utm_campaign" data-qa="modal-contact-us-cu-utm-campaign"/> <input type="hidden" value="" name="utm_medium" data-qa="modal-contact-us-cu-utm-medium"/> <input type="hidden" value="" name="utm_content" data-qa="modal-contact-us-cu-utm-content" /> <input type="hidden" value="" name="utm_term" data-qa="modal-contact-us-cu-utm-term" /> <input type="hidden" value="https://vwo.com/" name="ads_url" /> <input type="hidden" value="1742369287" name="ads_timestamp" /> <input type="hidden" value="organic" name="ads_source" /> <input type="hidden" value="" name="ads_user_id" /> <input type="hidden" value="" name="ads_referer" /> </form> <div class="Ta(c) Bd Bdc($color-red) Bdrs(3px) Mx(40px) My(20px) C($color-red) Bgc($color-blue-dark-1) P(10px) error-message hide"></div> <div class="Mih(300px)--md success-message Fz($font-size-20) Ta(c) js-form-success-msg submission-success_D(f) Fld(c) Jc(c) D(n) " > <h5 class="C($color-blue) Mt(0) Mb(20px) Fz(32px)" aria-level="3">Thank you for writing to us!</h5> <p class="Fz($font-size-16)"> One of our representatives will get in touch with you shortly. </p> </div> </div> </div> </div> </div> </div> </div> <form id="mktoForm_1043" class="marketo-forms" style="display:none"></form> <div data-lenis-prevent class="js-modal js-request-demo-extended-wrapper Pos(f) Start(0) T(0) End(0) B(0) Ov(a) D(n) modal-as-page_D(b) modal-as-page_Pos(s) modal_as_page_Bgc($color-white) Z(10) Ta(c)--md Ta(start)" id="modal-request-demo-extended" tabindex="-1" role="dialog" data-mktoid="1043" aria-labelledby="modal-request-demo-extended"> <div class="js-modal-mask Pos(f) T(0) B(0) Start(0) End(0) Bgc($color-black)"></div> <div class="js-modal-box Bgc($color-white) Mx(a) My(50px)--md My(0) Maw(95%) W(1100px)--md W(a) Bdrs(3px)"> <div class="D(f) Jc(sb) P(20px) P(0)--md D(b)--md"> <button type="button" class="js-close-modal modal-as-page_D(n) Fxs(0) Cur(p) C($color-dark-grey) C($color-black):h D(f) Ai(c) Jc(c) Bgc($color-white) W(40px) H(40px) Bdrs(50%) Bd(n) P(0) End(20px) Pos(a)--md T(20px) Z(2)" aria-label="Close modal" title="Close modal"> <svg width= "20" height= "20" ><use xlink:href="#icon-close"></use></svg> </button> </div> <div class="Pos(a)--md Z(1) W(100%) D(f)"> <div class="W(6/12)--md M(a) Ta(c)"> <p class="js-meeting-confirmation js-meeting-confirmation-in-form D(n) C($color-green-new-1) Bgc($color-green-light-1) Bdrs(3px) Bdw(1px) Bdc($color-green-new-1) Bds(da) Py(10px) Px(15px) Mt(24px)"> <svg width= "20" height= "20" class= "Mend(8px) Va(m)" ><use xlink:href="#icon-calendar"></use></svg> Awesome! Your meeting is confirmed for <span class="js-meeting-date Fw(600)"></span> at <span class="js-meeting-time Fw(600)"></span> </p> <p class="js-first-demo-confirmation D(n) C($color-green-new-1) Bgc($color-green-light-1) Bdrs(3px) Bdw(1px) Bdc($color-green-new-1) Bds(da) Py(10px) Px(15px) Mt(24px)"> <svg width= "20" height= "20" class= "Mend(8px) Va(m)" ><use xlink:href="#icon-right-check"></use></svg> Thank you, <span class="js-demo-final-screen-username"></span> for sharing your details. </p> </div> <div class="W(4/12) D(n) D(b)--md Maw(430px)"></div> </div> <div class="Bgc($color-white) Ta(start) Mah(100%) Ov(a)"> <div class="D(f)--md Jc(sb)"> <div class="M(a) P(20px) Bxz(bb) W(8/12)--md Maw(900px)--md M(a)"> <div class="Pos(r) Mih(700px)--xs Mih(100vh) Ovx(h)"> <div class="Ta(c) Bd Bdc($color-red) Bdrs(3px) Mx(40px) C($color-red) Bgc(#ffeded) P(10px) error-message hide"></div> <form class="js-vwo-form-validate-and-submit active-transition submission-success_D(n) Maw(580px) M(a) Pos(a) W(100%) T(50%)--md Start(50%)--md Translate(-50%,-50%)--md" id="modal-req-demo-extended-form" method="post" action="/wp-json/action/request-demo-extended" name="demo-form" novalidate data-event-on-submit="modal-request-demo-submit" data-event-on-error="modal-request-demo-error" data-event-on-success="modal-request-demo-success" data-qa="modal-req-demo-extended-rd-form" data-mkfid="1041"> <div class="P(0)--md P(20px)"> <div class="Mb(34px)"> <h4 class="Fz($font-size-36)--md Fz($font-size-24) Lh($line-height-big-headings) Fw(700) M(0)" aria-level="2"> Hi 👋 Let's schedule your demo </h4> <p class="Fz($font-size-14) M(0) C(#4e5963)">To begin, tell us a bit about yourself </p> </div> <div class="D(f)--md Jc(sb)--md Mb(20px)"> <div class="W(48%)--md form-item Mb(20px) Mb(0)--md"> <label class="Fz($font-size-16) Fw(500) Tt(n) D(ib) Mb(8px)" for="modal-req-demo-extended-v1-fname">First Name*</label> <input class="W(100%) input-text input-text--white input-text--large" type="text" id="modal-req-demo-extended-v1-fname" name="first_name" data-qa="modal-req-demo-extended-rd-v1-fname" required /> <div class="C($color-red) Fz(11px) Trsp($Op) Trsdu(0.15s) Op(0) invalid-input+Op(1) invalid-reason">Invalid First Name</div> </div> <div class="W(48%)--md form-item"> <label class="Fz($font-size-16) Fw(500) Tt(n) D(ib) Mb(8px)" for="modal-req-demo-extended-v1-lname">Last Name*</label> <input class="W(100%) input-text input-text--white input-text--large" type="text" id="modal-req-demo-extended-v1-lname" name="last_name" data-qa="modal-req-demo-extended-rd-v1-lname" required /> <div class="C($color-red) Fz(11px) Trsp($Op) Trsdu(0.15s) Op(0) invalid-input+Op(1) invalid-reason">Invalid Last Name</div> </div> </div> <div class="Mb(20px)"> <label class="Fz($font-size-16) Fw(500) Tt(n) D(ib) Mb(8px)" for="modal-req-demo-extended-v1-email">Business Email*</label> <input class="W(100%) input-text input-text--white input-text--large" placeholder="email@business.com" type="email" id="modal-req-demo-extended-v1-email" name="email" data-qa="modal-req-demo-extended-rd-v1-email" required /> <div class="C($color-red) Fz(11px) Trsp($Op) Trsdu(0.15s) Op(0) invalid-input+Op(1) invalid-reason">Invalid Email</div> </div> <div class="Mb(20px)"> <label class="Fz($font-size-16) Fw(500) Tt(n) D(ib) Mb(8px)" for="modal-req-demo-extended-v1-pnumber">Phone Number*</label> <input class="W(100%) input-text input-text--white input-text--large js-phone" type="tel" id="modal-req-demo-extended-v1-pnumber" name="phone" data-qa="modal-req-demo-extended-rd-v1-pnumber" required /> <div class="C($color-red) Fz(11px) Trsp($Op) Trsdu(0.15s) Op(0) invalid-input+Op(1) invalid-reason">Invalid Phone Number</div> </div> <input value="no" class="Hidden js-mobile-insights-checkbox-global" type="checkbox" name="Mobile_Insights_Demo__c"> <input type="hidden" value="false" name="isMobileInsights"> <div class="D(f) Ai(b) "> <input class="Cur(p) Flxs(0) M(0) Pos(r) T(2px)" type="checkbox" name="gdpr_consent_checkbox" id="modal-req-demo-extended-cu-gdpr-consent-checkbox" value="true" data-qa="modal-req-demo-extended-gdpr-consent-checkbox"/> <label for="modal-req-demo-extended-cu-gdpr-consent-checkbox" class="Ta(start) Cur(p) Fz($font-size-12) Mstart(10px) Us(n)"> I agree to VWO's <a class="C($color-blue) white_C($color-white)" href="https://vwo.com/privacy-policy/" target="_blank">Privacy Policy</a> & <a href="https://vwo.com/terms/" class="C($color-blue) white_C($color-white)" target="_blank">Terms</a> </label> </div> <div class="Mt(10px)"> <button type="submit" disabled class="button button--disabled-primary btn-modal-form-submit js-req-demo-extended-submit-btn W(100%)" data-qa="modal-req-demo-extended-rd-form-submit">Get a Demo</button> </div> <input type="hidden" value="" name="referral_code" data-qa="modal-req-demo-extended-referral-code"/> <input type="hidden" value="" name="utm_source" data-qa="modal-req-demo-extended-utm-source"/> <input type="hidden" value="" name="utm_campaign" data-qa="modal-req-demo-extended-utm-campaign"/> <input type="hidden" value="" name="utm_medium" data-qa="modal-req-demo-extended-utm-medium"/> <input type="hidden" value="" name="utm_content" data-qa="modal-req-demo-extended-utm-content" /> <input type="hidden" value="" name="utm_term" data-qa="modal-req-demo-extended-utm-term" /> <input type="hidden" value="" name="LeadForProduct"> <input type="hidden" value="" name="ListSource"> <input type="hidden" value="demo" name="requestFormType"> <input type="hidden" value="https://vwo.com/" name="ads_url" /> <input type="hidden" value="1742369287" name="ads_timestamp" /> <input type="hidden" value="organic" name="ads_source" /> <input type="hidden" value="" name="ads_user_id" /> <input type="hidden" value="" name="ads_referer" /> </div> </form> <div class="demo-iframe-wrapper"> <div class="form-transition P(20px) P(0)--md Ta(c)--md Pos(a) T(0) Start(0) End(0) W(100%) Bxz(bb) Mt(50px) Mt(80px)--md"> <div class="Mb(20px)"> <div class="js-calender-agent-name D(n)"> </div> <h3 class="js-calendar-loading-message D(ib) M(0) Fz($font-size-24) Fw(600) Tt(n)"></h3> <p class="js-calendar-loading-description Fz($font-size-13) C($color-grey-light-1) Mt(0) Mb(10px)"></p> <p class="js-calendar-time-description Fz($font-size-13) Fw(600) C($color-grey-light-1) M(0)"></p> </div> <div class="Pos(r)"> <div class="W(100%) Mah(380px) Mih(380px) Ovy(a) demo-calendar-frame" id="demo-calendar-frame-global"></div> <div class="js-loader D(n) Pos(a) T(0) Start(0) End(0) B(0)"> <div class="W(100%) Bgc($color-white) Bdrs(4px) P(20px) P(40px)--md Bxz(bb) Ov(h)"> <div class="loader-block W(150px) H(20px) Mb(20px) Bdrs(3px)"></div> <div class="D(f) Jc(sb) Mb(20px)"> <div class="loader-block W(100%) H(30px) Mb(20px) Bdrs(3px) Mend(50px)"></div> <div class="loader-block W(40%) H(30px) Mb(20px) Bdrs(3px)"></div> </div> <div class="D(f) Jc(sb)"> <div class="D(f) Fxg(1) Mend(50px)"> <div class="loader-block W(40px) H(40px) Bdrs(3px) Mend(20px)"></div> <div class="loader-block W(40px) H(40px) Bdrs(3px) Mend(20px)"></div> <div class="loader-block W(40px) H(40px) Bdrs(3px) Mend(20px)"></div> <div class="loader-block W(40px) H(40px) Bdrs(3px) Mend(20px)"></div> <div class="loader-block W(40px) H(40px) Bdrs(3px) Mend(20px)"></div> <div class="loader-block W(40px) H(40px) Bdrs(3px) Mend(20px)"></div> <div class="loader-block W(40px) H(40px) Bdrs(3px) Mend(20px)"></div> </div> <div class="loader-block W(40%) H(40px) Mb(20px) Bdrs(3px)"></div> </div> <div class="D(f) Jc(sb)"> <div class="D(f) Fxg(1) Mend(50px)"> <div class="loader-block W(40px) H(40px) Bdrs(3px) Mend(20px)"></div> <div class="loader-block W(40px) H(40px) Bdrs(3px) Mend(20px)"></div> <div class="loader-block W(40px) H(40px) Bdrs(3px) Mend(20px)"></div> <div class="loader-block W(40px) H(40px) Bdrs(3px) Mend(20px)"></div> <div class="loader-block W(40px) H(40px) Bdrs(3px) Mend(20px)"></div> <div class="loader-block W(40px) H(40px) Bdrs(3px) Mend(20px)"></div> <div class="loader-block W(40px) H(40px) Bdrs(3px) Mend(20px)"></div> </div> <div class="loader-block W(40%) H(40px) Mb(20px) Bdrs(3px)"></div> </div> <div class="D(f) Jc(sb)"> <div class="D(f) Fxg(1) Mend(50px)"> <div class="loader-block W(40px) H(40px) Bdrs(3px) Mend(20px)"></div> <div class="loader-block W(40px) H(40px) Bdrs(3px) Mend(20px)"></div> <div class="loader-block W(40px) H(40px) Bdrs(3px) Mend(20px)"></div> <div class="loader-block W(40px) H(40px) Bdrs(3px) Mend(20px)"></div> <div class="loader-block W(40px) H(40px) Bdrs(3px) Mend(20px)"></div> <div class="loader-block W(40px) H(40px) Bdrs(3px) Mend(20px)"></div> <div class="loader-block W(40px) H(40px) Bdrs(3px) Mend(20px)"></div> </div> <div class="loader-block W(40%) H(40px) Mb(20px) Bdrs(3px)"></div> </div> <div class="D(f) Jc(sb)"> <div class="D(f) Fxg(1) Mend(50px)"> <div class="loader-block W(40px) H(40px) Bdrs(3px) Mend(20px)"></div> <div class="loader-block W(40px) H(40px) Bdrs(3px) Mend(20px)"></div> <div class="loader-block W(40px) H(40px) Bdrs(3px) Mend(20px)"></div> <div class="loader-block W(40px) H(40px) Bdrs(3px) Mend(20px)"></div> <div class="loader-block W(40px) H(40px) Bdrs(3px) Mend(20px)"></div> <div class="loader-block W(40px) H(40px) Bdrs(3px) Mend(20px)"></div> <div class="loader-block W(40px) H(40px) Bdrs(3px) Mend(20px)"></div> </div> <div class="loader-block W(40%) H(40px) Mb(20px) Bdrs(3px)"></div> </div> <div class="D(f) Jc(sb)"> <div class="D(f) Fxg(1) Mend(50px)"> <div class="loader-block W(40px) H(40px) Bdrs(3px) Mend(20px)"></div> <div class="loader-block W(40px) H(40px) Bdrs(3px) Mend(20px)"></div> <div class="loader-block W(40px) H(40px) Bdrs(3px) Mend(20px)"></div> <div class="loader-block W(40px) H(40px) Bdrs(3px) Mend(20px)"></div> <div class="loader-block W(40px) H(40px) Bdrs(3px) Mend(20px)"></div> <div class="loader-block W(40px) H(40px) Bdrs(3px) Mend(20px)"></div> <div class="loader-block W(40px) H(40px) Bdrs(3px) Mend(20px)"></div> </div> <div class="loader-block W(40%) H(40px) Mb(20px) Bdrs(3px)"></div> </div> <div class="loader-block W(100%) H(40px) Bdrs(3px)"></div> </div> </div> </div> <div class="Ta(c)"> <button id="js-calendly-confirm-btn" class="js-confirm-calendar-button button button--disabled W(100%) Mt(20px)" disabled="disabled" data-step="extended-demo-step3-form" > Confirm </button> <button type="button" class="js-iframe-skip Bd(n) Bg(n) Td(u) Cur(p) C($color-grey-light-1) Mt(20px) D(ib)" data-step="extended-demo-step3-form">schedule later</button> </div> </div> </div> <form id="mktoForm_1041" class="marketo-forms" style="display:none"></form><div> <form class="js-vwo-form-validate-and-submit P(20px) P(0)--md D(f) H($extendedFormHeight) Ovy(a) Fld(c) Jc(sb) Maw(620px) Mx(a) Mt(80px)--md Mt(50px) Mb(50px) Pos(a) T(0) Start(0) End(0) form-transition" id="extended-demo-step3-form" method="post" action="/wp-json/action/request-demo-extended-steps" name="demo-step3-form" novalidate data-formtype="capability" data-event-on-submit="modal-request-demo-step3-submit" data-event-on-error="modal-request-demo-step3-error" data-event-on-success="modal-request-demo-step3-success" data-qa="modal-req-demo-extended-rd-step3-form"> <div> <div class="Mb(40px) Bdbw(1px) Bdbs(s) Bdbc($color-grey)"> <h2 class="Fz($font-size-18) Mt(0) Mb(15px) Fw(400)"> While we will deliver a demo that covers the entire VWO platform, please share a few details for us to <b>personalize the demo for you.</b> </h2> </div> <div class="Mb(5px) Mah(300px) Mah($none)--md Ovy(a)"> <h3 class="D(ib) Mb(25px) Mt(0) Fz($font-size-30)--md Fz($font-size-24) Lh($line-height-headings) Fw(600) Tt(n) js-demo-tools"> Select the capabilities that you would like us to emphasise on during the demo. </h3> <div class="Mb(40px) D(f) Ai(c) Flw(w) js-form-labels" data-active-label-class="label--line-large-active"> <input type="hidden" name="email" /> <input type="hidden" name="demo_meeting_campaign" /> <label class="label--line label--line-large js-label-mobile-app"> <input class="Cur(p) Op(0) V(h) W(0) M(0)" type="checkbox" name="mobile_app_heatmaps"> Mobile App Heatmaps </label> <label class="label--line label--line-large js-label-mobile-app"> <input class="Cur(p) Op(0) V(h) W(0) M(0)" type="checkbox" name="mobile_app_session_recordings"> Mobile App Session Recordings </label> <label class="label--line label--line-large"> <input class="Cur(p) Op(0) V(h) W(0) M(0)" type="checkbox" name="ab_testing"> A/B Testing </label> <label class="label--line label--line-large"> <input class="Cur(p) Op(0) V(h) W(0) M(0)" type="checkbox" name="split_testing"> Split Testing </label> <label class="label--line label--line-large"> <input class="Cur(p) Op(0) V(h) W(0) M(0)" type="checkbox" name="surveys"> Surveys </label> <label class="label--line label--line-large"> <input class="Cur(p) Op(0) V(h) W(0) M(0)" type="checkbox" name="multivariate_testing"> Multivariate Testing </label> <label class="label--line label--line-large"> <input class="Cur(p) Op(0) V(h) W(0) M(0)" type="checkbox" name="multi_arm_bandit_testing"> Multi-Arm Bandit Testing </label> <label class="label--line label--line-large"> <input class="Cur(p) Op(0) V(h) W(0) M(0)" type="checkbox" name="personalization"> Personalization </label> <label class="label--line label--line-large"> <input class="Cur(p) Op(0) V(h) W(0) M(0)" type="checkbox" name="form_analysis"> Form Analysis </label> <label class="label--line label--line-large"> <input class="Cur(p) Op(0) V(h) W(0) M(0)" type="checkbox" name="funnel_analysis"> Funnel Analysis </label> <label class="label--line label--line-large"> <input class="Cur(p) Op(0) V(h) W(0) M(0)" type="checkbox" name="mobile_app_testing"> Mobile App Testing </label> <label class="label--line label--line-large"> <input class="Cur(p) Op(0) V(h) W(0) M(0)" type="checkbox" name="server_side_testing"> Server Side Testing </label> <label class="label--line label--line-large"> <input class="Cur(p) Op(0) V(h) W(0) M(0)" type="checkbox" name="session_recordings"> Web Session Recordings </label> <label class="label--line label--line-large"> <input class="Cur(p) Op(0) V(h) W(0) M(0)" type="checkbox" name="heatmaps"> Web Heatmaps </label> <label class="label--line label--line-large"> <input class="Cur(p) Op(0) V(h) W(0) M(0)" type="checkbox" name="feature_rollouts_deploy"> Rollouts/Deploy </label> <label class="label--line label--line-large"> <input class="Cur(p) Op(0) V(h) W(0) M(0)" type="checkbox" name="user_segmentation"> User Segmentation </label> <label class="label--line label--line-large"> <input class="Cur(p) Op(0) V(h) W(0) M(0)" type="checkbox" name="feature_management"> Feature Management </label> </div> </div> </div> <div> <div class="My(20px) Ta(c)"> <button type="submit" disabled="disabled" class="button button--disabled W(100%) js-ext-next" data-step="extended-demo-step4-form" data-qa="modal-req-demo-extended-rd-form-step3-submit">Next</button> <button type="button" class="js-ext-skip Bd(n) Bg(n) Td(u) Cur(p) C($color-grey-light-1) Mt(20px) D(ib)" data-step="extended-demo-step4-form">Skip</button> </div> </div> </form> </div> <div> <form class="js-vwo-form-validate-and-submit P(20px) P(0)--md D(f) Maw(620px) Mx(a) Mt(80px)--md Mt(50px) Mb(50px) H($extendedFormHeight) Ovy(a) Fld(c) Jc(sb) Pos(a) T(0) Start(0) End(0) form-transition " id="extended-demo-step4-form" method="post" action="/wp-json/action/request-demo-extended-steps" name="demo-step4-form" novalidate data-formtype="maturity" data-event-on-submit="modal-request-demo-step4-submit" data-event-on-error="modal-request-demo-step4-error" data-event-on-success="modal-request-demo-step4-success" data-qa="modal-req-demo-extended-rd-step4-form"> <div> <button type="button" class="js-ext-back Cur(p) Bd(n) Bg(n) Mb(40px) Fz($font-size-14) D(if) Ai(c) C($color-grey-light-1) C($color-black):h" data-step="extended-demo-step3-form"> <svg width= "13" height= "13" class= "Mend(5px) Rotate(180deg)" ><use xlink:href="#icon-arrow-right"></use></svg> Back </button> <div class="Mb(24px)"> <h3 class="D(ib) M(0) Fz($font-size-30)--md Fz($font-size-24) Lh($line-height-headings) Fw(600) Tt(n)"> Which of these sounds like you? </h3> </div> <div class="Mb(40px) js-form-radio-labels" data-active-label-class="label--line-large-active"> <input type="hidden" name="email" /> <input type="hidden" name="demo_meeting_campaign" /> <label class="label--line label--line-large W(100%) Mend(0) Pstart(50px) Py(15px) Pos(r)"> <input class="Cur(p) Mend(10px) Hidden w-radio-input" value="I am new to using optimization & experimentation products." type="radio" name="prospect_maturity"> <svg xmlns="http://www.w3.org/2000/svg" width="16" height="16" viewBox="0 0 32 32" class="w-radio-icon-default Pos(a) Start(20px) C($color-grey-light-1) Us(n) "><rect width="30" height="30" x="1" y="1" fill="#fff" stroke="currentColor" stroke-width="2" rx="15"></rect></svg> <svg xmlns="http://www.w3.org/2000/svg" width="16" height="16" viewBox="0 0 32 32" class="w-radio-icon-filled Pos(a) Start(20px) C($color-white) Us(n)"><g fill-rule="evenodd" fill="currentColor"><path d="M16,0 C24.836556,-1.623249e-15 32,7.163444 32,16 C32,24.836556 24.836556,32 16,32 C7.163444,32 1.082166e-15,24.836556 0,16 C-1.082166e-15,7.163444 7.163444,1.623249e-15 16,0 Z M16,4 C9.372583,4 4,9.372583 4,16 C4,22.627417 9.372583,28 16,28 C22.627417,28 28,22.627417 28,16 C28,9.372583 22.627417,4 16,4 Z"></path> <rect width="16" height="16" x="8" y="8" rx="8" fill="currentColor"></rect></g></svg> I am new to using optimization & experimentation products. </label> <label class="label--line label--line-large W(100%) Mend(0) Pstart(50px) Py(15px) Pos(r)"> <input class="Cur(p) Mend(10px) Hidden w-radio-input" type="radio" value="I have used other optimization & experimentation products." name="prospect_maturity"> <svg xmlns="http://www.w3.org/2000/svg" width="16" height="16" viewBox="0 0 32 32" class="w-radio-icon-default Pos(a) Start(20px) C($color-grey-light-1) Us(n) "><rect width="30" height="30" x="1" y="1" fill="#fff" stroke="currentColor" stroke-width="2" rx="15"></rect></svg> <svg xmlns="http://www.w3.org/2000/svg" width="16" height="16" viewBox="0 0 32 32" class="w-radio-icon-filled Pos(a) Start(20px) C($color-white) Us(n)"><g fill-rule="evenodd" fill="currentColor"><path d="M16,0 C24.836556,-1.623249e-15 32,7.163444 32,16 C32,24.836556 24.836556,32 16,32 C7.163444,32 1.082166e-15,24.836556 0,16 C-1.082166e-15,7.163444 7.163444,1.623249e-15 16,0 Z M16,4 C9.372583,4 4,9.372583 4,16 C4,22.627417 9.372583,28 16,28 C22.627417,28 28,22.627417 28,16 C28,9.372583 22.627417,4 16,4 Z"></path> <rect width="16" height="16" x="8" y="8" rx="8" fill="currentColor"></rect></g></svg> I have used other optimization & experimentation products. </label> <label class="label--line label--line-large W(100%) Mend(0) Pstart(50px) Py(15px) Pos(r)"> <input class="Cur(p) Mend(10px) Hidden w-radio-input" type="radio" value="I have used VWO in the past and know the space well." name="prospect_maturity"> <svg xmlns="http://www.w3.org/2000/svg" width="16" height="16" viewBox="0 0 32 32" class="w-radio-icon-default Pos(a) Start(20px) C($color-grey-light-1) Us(n) "><rect width="30" height="30" x="1" y="1" fill="#fff" stroke="currentColor" stroke-width="2" rx="15"></rect></svg> <svg xmlns="http://www.w3.org/2000/svg" width="16" height="16" viewBox="0 0 32 32" class="w-radio-icon-filled Pos(a) Start(20px) C($color-white) Us(n)"><g fill-rule="evenodd" fill="currentColor"><path d="M16,0 C24.836556,-1.623249e-15 32,7.163444 32,16 C32,24.836556 24.836556,32 16,32 C7.163444,32 1.082166e-15,24.836556 0,16 C-1.082166e-15,7.163444 7.163444,1.623249e-15 16,0 Z M16,4 C9.372583,4 4,9.372583 4,16 C4,22.627417 9.372583,28 16,28 C22.627417,28 28,22.627417 28,16 C28,9.372583 22.627417,4 16,4 Z"></path> <rect width="16" height="16" x="8" y="8" rx="8" fill="currentColor"></rect></g></svg> I have used VWO in the past and know the space well. </label> </div> </div> <div> <div class="My(20px) Ta(c)"> <button type="submit" disabled="disabled" class="button button--disabled W(100%) js-ext-next" data-step="extended-demo-step5-form" data-qa="modal-req-demo-extended-rd-form-step4-submit">Next</button> <button type="button" class="js-ext-skip Bd(n) Bg(n) Td(u) Cur(p) C($color-grey-light-1) Mt(20px) D(ib)" data-step="extended-demo-step5-form">Skip</button> </div> </div> </form> </div> <div> <form class="js-vwo-form-validate-and-submit P(20px) P(0)--md D(f) Maw(620px) Mx(a) Mt(80px)--md Mt(50px) Mb(50px) H($extendedFormHeight) Ovy(a) Fld(c) Jc(sb) Pos(a) T(0) Start(0) End(0) form-transition" id="extended-demo-step5-form" method="post" action="/wp-json/action/request-demo-extended-steps" name="demo-step5-form" novalidate data-formtype="usecase" data-event-on-submit="modal-request-demo-step5-submit" data-event-on-error="modal-request-demo-step5-error" data-event-on-success="modal-request-demo-step5-success" data-qa="modal-req-demo-extended-rd-step5-form"> <div> <button type="button" class="js-ext-back Cur(p) Bd(n) Bg(n) Mb(40px) Fz($font-size-14) D(if) Ai(c) C($color-grey-light-1) C($color-black):h" data-step="extended-demo-step4-form"> <svg width= "13" height= "13" class= "Mend(5px) Rotate(180deg)" ><use xlink:href="#icon-arrow-right"></use></svg> Back </button> <div class="Mb(30px)"> <h3 class="D(ib) M(0) Fz($font-size-30)--md Fz($font-size-24) Fw(600) Tt(n) Lh($line-height-headings)"> Please share the use cases, goals or needs that you are trying to solve. </h3> </div> <input type="hidden" name="email" /> <input type="hidden" name="demo_meeting_campaign" /> <textarea name="use_case" class="input-text input-text--white W(100%) Mb(40px)" cols="30" rows="8"></textarea> </div> <div> <div class="My(20px) Ta(c)"> <button type="submit" disabled="disabled" class="button button--disabled W(100%) js-ext-next" data-step="extended-demo-step6-form" data-qa="modal-req-demo-extended-rd-form-submit">Next</button> <button type="button" class="js-ext-skip Bd(n) Bg(n) Td(u) Cur(p) C($color-grey-light-1) Mt(20px) D(ib)" data-step="extended-demo-step6-form">Skip</button> </div> </div> </form> </div> <div> <form class="js-vwo-form-validate-and-submit P(20px) P(0)--md D(f) Maw(620px) Mx(a) Mt(80px)--md Mt(50px) Mb(50px) H($extendedFormHeight) Ovy(a) Fld(c) Jc(sb) Pos(a) T(0) Start(0) End(0) form-transition" id="extended-demo-step6-form" method="post" action="/wp-json/action/request-demo-extended-steps" name="demo-step6-form" novalidate data-formtype="url" data-event-on-submit="modal-request-demo-step6-submit" data-event-on-error="modal-request-demo-step6-error" data-event-on-success="modal-request-demo-step6-success" data-qa="modal-req-demo-extended-rd-step6-form"> <div> <button type="button" class="js-ext-back Cur(p) Bd(n) Bg(n) Mb(40px) Fz($font-size-14) D(if) Ai(c) C($color-grey-light-1) C($color-black):h" data-step="extended-demo-step5-form"> <svg width= "13" height= "13" class= "Mend(5px) Rotate(180deg)" ><use xlink:href="#icon-arrow-right"></use></svg> Back </button> <div class="Mb(30px)"> <h3 class="D(ib) Mb(10px) Mt(0) Fz($font-size-30)--md Fz($font-size-24) Fw(600) Tt(n) Lh($line-height-headings)"> Please provide your website URL or links to your application. </h3> <p class="M(0) C(#333333)"> We will come prepared with a demo environment for this specific website or application. </p> </div> <input type="hidden" name="email" /> <input type="hidden" name="demo_meeting_campaign" /> <div class="Mb(20px)"> <label class="Fz($font-size-13) Fw(500) Tt(n) D(ib) Mb(8px)" for="website_link"> Website URL </label> <input type="url" id="website_link" data-optional="true" name="website_to_be_optimized" placeholder="https://" class="input-text input-text--white W(100%) Py(13px)"> <div class="C($color-red) Fz($font-size-12) Trsp($Op) Trsdu(0.15s) Op(0) invalid-input+Op(1) invalid-reason"> Invalid URL </div> </div> <div class="Mb(40px)"> <label class="Fz($font-size-13) Fw(500) Tt(n) D(ib) Mb(8px)" for="application_link"> Application URL </label> <input type="url" id="application_link" data-optional="true" name="application_to_be_optimized" placeholder="https://" class="input-text input-text--white W(100%) Py(13px)"> <div class="C($color-red) Fz($font-size-12) Trsp($Op) Trsdu(0.15s) Op(0) invalid-input+Op(1) invalid-reason"> Invalid URL </div> </div> </div> <div> <div class="My(20px) Ta(c)"> <button type="submit" class="button btn-modal-form-submit W(100%) Mb(40px)" data-qa="modal-req-demo-extended-rd-form-step6-submit">Finish</button> </div> </div> </form> </div> <div class="D(n) Pos(a) T(50%) TranslateY(-50%) Start(0)" id="extended-demo-thankyou"> <div class="Ta(c)"> <div class="W(4/12) M(a)"> <div class="js-lottie-request-demo-success Maw(160px) Mih(160px) M(a)"></div> </div> <div class="Ta(c) Mt(30px) Fz($font-size-20) js-thankyou-screen-with-time D(n)"> <span class="js-demo-final-screen-username Fw(600)"> </span>, you're all set to experience the VWO demo. <p class="Mt(0) Mb(50px)"> I can't wait to meet you on <span class="js-meeting-date Fw(600)"></span> at <span class="js-meeting-time Fw(600)"></span> </p> <div class="D(f) Ai(c) Jc(c) js-agent-name-container"> <div class="Mend(10px)"> <img src="data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7" alt= "" decoding= "async" width= "60" height= "60" class= "js-agent-img-link Bdrs(50%) D(b)" /> </div> <div class="D(f) Fld(c) Ai(fs)"> <span class="js-assignee-name Fz($font-size-16) Fw(600)"> </span> <span class="Fz($font-size-14) C($color-grey-light-1)">Account Executive</span> </div> </div> </div> <p class="Ta(c) Mt(30px) Fz($font-size-20) js-thankyou-screen-without-time"> <span class="js-demo-final-screen-username Fw(600)"> </span>, thank you for sharing the details. Your dedicated VWO representative, will be in touch shortly to set up a time for this demo. </p> </div> </div> </div> </div> <div class="Maw(430px) W(4/12)--md js-req-demo-extended-testimonial D(n) D(b)--md"> <div class=" H(100%) D(f) Fld(c)"> <div class="js-testimonials-container js-extended-demo-step2-form bg-request-demo-testimonial-1 Pos(r) H(100%) Bgp(c_t) Bgr(nr) Bgz(ct)"> <blockquote class="M(0) Pos(a) C($color-white) B(0) P(30px)"> <svg width= "30" height= "30" ><use xlink:href="#icon-quote"></use></svg> <p class="Fz($font-size-20) Mb(30px)"> We're satisfied and glad we picked VWO. We're getting the ROI from our experiments. </p> <div class="D(f) Ai(c)"> <div class="Fxg(1) Bdendw(1px) Bdends(s) Bdendc($color-grey) Pend(10px) Mend(10px)"> <cite class="Fz($font-size-16) D(b) Fs(n)">Christoffer Kjellberg</cite> <span class="Fz($font-size-12) C(#b5b5b5)">CRO Manager</span> </div> <div class="Ta(c) Fxg(1)"> <picture><img src="https://static.wingify.com/gcp/wp-content/themes/vwo/images/new-website/request-demo-extended/ideal-of-sweden@2x.png?tr=w-0.5,h-0.5" srcset="https://static.wingify.com/gcp/wp-content/themes/vwo/images/new-website/request-demo-extended/ideal-of-sweden@2x.png?tr=w-0.5,h-0.5 1x, https://static.wingify.com/gcp/wp-content/themes/vwo/images/new-website/request-demo-extended/ideal-of-sweden@2x.png 2x" alt= "" decoding= "async" width= "168" height= "14" class= "H(a)" loading= "lazy" /></picture> </div> </div> </blockquote> </div> <div class="js-testimonials-container js-extended-demo-step3-form D(n) bg-request-demo-testimonial-2 Pos(r) H(100%) Bgp(c) Bgr(nr) Bgz(cv) Bgp(c_t)"> <blockquote class="M(0) Pos(a) C($color-white) B(0) P(30px)"> <svg width= "30" height= "30" ><use xlink:href="#icon-quote"></use></svg> <p class="Fz($font-size-20) Mb(30px)"> VWO has been so helpful in our optimization efforts. Testing opportunities are endless and it has allowed us to easily identify, set up, and run multiple tests at a time. </p> <div class="D(f) Ai(c)"> <div class="Fxg(1) Bdendw(1px) Bdends(s) Bdendc($color-grey) Pend(10px) Mend(10px)"> <cite class="Fz($font-size-16) D(b) Fs(n)">Elizabeth Levitan</cite> <span class="Fz($font-size-12) C(#b5b5b5)">Digital Optimization Specialist</span> </div> <div class="Ta(c) Fxg(1)"> <picture><img src="https://static.wingify.com/gcp/wp-content/themes/vwo/images/new-website/request-demo-extended/pennfoster@2x.png?tr=w-0.5,h-0.5" srcset="https://static.wingify.com/gcp/wp-content/themes/vwo/images/new-website/request-demo-extended/pennfoster@2x.png?tr=w-0.5,h-0.5 1x, https://static.wingify.com/gcp/wp-content/themes/vwo/images/new-website/request-demo-extended/pennfoster@2x.png 2x" alt= "" decoding= "async" width= "77" height= "40" class= "H(a)" loading= "lazy" /></picture> </div> </div> </blockquote> </div> <div class="js-testimonials-container js-extended-demo-step4-form D(n) bg-request-demo-testimonial-3 Pos(r) H(100%) Bgp(c) Bgr(nr) Bgz(cv) Bgp(c_t)"> <blockquote class="M(0) Pos(a) C($color-white) B(0) P(30px)"> <svg width= "30" height= "30" ><use xlink:href="#icon-quote"></use></svg> <p class="Fz($font-size-20) Mb(30px)"> As the project manager for our experimentation process, I love how the functionality of VWO allows us to get up and going quickly but also gives us the flexibility to be more complex with our testing. </p> <div class="D(f) Ai(c)"> <div class="Fxg(1) Bdendw(1px) Bdends(s) Bdendc($color-grey) Pend(10px) Mend(10px)"> <cite class="Fz($font-size-16) D(b) Fs(n)">Tara Rowe</cite> <span class="Fz($font-size-12) C(#b5b5b5)">Marketing Technology Manager</span> </div> <div class="Ta(c) Fxg(1)"> <picture><img src="https://static.wingify.com/gcp/wp-content/themes/vwo/images/new-website/request-demo-extended/truckstop@2x.png?tr=w-0.5,h-0.5" srcset="https://static.wingify.com/gcp/wp-content/themes/vwo/images/new-website/request-demo-extended/truckstop@2x.png?tr=w-0.5,h-0.5 1x, https://static.wingify.com/gcp/wp-content/themes/vwo/images/new-website/request-demo-extended/truckstop@2x.png 2x" alt= "" decoding= "async" width= "154" height= "40" class= "H(a)" loading= "lazy" /></picture> </div> </div> </blockquote> </div> <div class="js-testimonials-container js-extended-demo-step5-form js-extended-demo-step6-form D(n) bg-request-demo-testimonial-4 Pos(r) H(100%) Bgp(c) Bgr(nr) Bgz(cv) Bgp(c_t)"> <blockquote class="M(0) Pos(a) C($color-white) B(0) P(30px)"> <svg width= "30" height= "30" ><use xlink:href="#icon-quote"></use></svg> <p class="Fz($font-size-20) Mb(30px)"> You don't need a website development background to make VWO work for you. 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