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YouTube Select: Make the best of YouTube yours - YouTube Advertising
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xmlns="http://www.w3.org/2000/svg" viewBox="0 0 24 24"><path d="M0 0h24v24H0z" fill="none"/><path d="M20.01 15.38c-1.23 0-2.42-.2-3.53-.56-.35-.12-.74-.03-1.01.24l-1.57 1.97c-2.83-1.35-5.48-3.9-6.89-6.83l1.95-1.66c.27-.28.35-.67.24-1.02-.37-1.11-.56-2.3-.56-3.53 0-.54-.45-.99-.99-.99H4.19C3.65 3 3 3.24 3 3.99 3 13.28 10.73 21 20.01 21c.71 0 .99-.63.99-1.18v-3.45c0-.54-.45-.99-.99-.99z"/></svg> <span class="datalayer-items ytads-js-contact-cta-label ytads-tfn-label" data-g-module-name="yt-nav" data-g-cta-name="tfn" data-country-code="sg"> 1-877-763-9810 </span> </a> <a class="ytads-js-append-subid ytads-js-start-now-cta lb-button lb-button datalayer-items lb-button--filled lb-header__cta" data-g-cta-name="start-now" data-g-module-name="yt-nav" data-banner-locale-code="ALL_sg" href="https://studio.youtube.com/channel/c/content/promotions" data-page-locale-code="ALL_sg"> Start now </a> </div> </div> </div> </header> <main id="content" class="ytads-main ytads-main--youtube-select"> <div class="ytads-hero ytads-hero--delta"> <div class="ytads-hero__inner"> <div class=" lb-margin-bottom-xl"> <img class="ytads-hero__product-logo" src="https://kstatic.googleusercontent.com/files/39a64fdbc4229e05d81f127be91e1c7c61729a6cdf2b96a140885e8cdfd4fcfad0881cef9b12f43720601e634e8303ca7be753d011fab14b4ff091ab56c9dd14" alt=""> </div> <div class="ytads-hero__content-wrapper"> <div class="ytads-hero__content"> <h1 class="lb-margin-bottom-s"> <span class="lb-font-headline-3 lb-font-weight-700">Make the best of YouTube yours.</span> </h1> <div class="ytads-hero__description lb-margin-bottom-s"> <p>Viewers say YouTube has the most extensive video library,¹ which attracts billions of people each month. To help you navigate the platform, YouTube Select surfaces a diverse mix of relevant content lineups and programs – each tailored to unique marketing needs.</p> <p>It’s relevancy at scale, which means greater ROI for your business.</p> </div> <a class="ytads-js-append-subid ytads-js-start-now-cta lb-button lb-button--outline lb-margin-bottom-xl" data-g-cta-name="start-now" data-g-module-name="yt-hero" data-banner-locale-code="ALL_sg" href="https://studio.youtube.com/channel/c/content/promotions" data-page-locale-code="ALL_sg"> Start now </a> </div> <div class="ytads-hero__media-wrapper"> <div class="ytads-hero__media"> <div class="lb-js-video-iframe ytads-hero__media-video" lb-auto-init="LBPlayer" lb-video-id="KXPYhskx-0M" lb-options='{ "playerVars": { "showinfo": "0", "rel": "0" } }'> </div> </div> </div> </div> </div> </div> <div class="ytads-main__inner ytads-youtube-select"> <section class="ytads-section ytads-stats"> <div class="ytads-stats__inner"> <div class="ytads-stats__stat"> <div class="ytads-stats__value"> <span class="lb-font-weight-700 ytads-stat"> 1<span class="lb-font-weight-300">M</span> </span> </div> <div> <p>As of June 2019, more than 3,000 channels in APAC have more than 1 million subscribers, growing over 180% between 2018 and 2019.<sup>2</sup></p> </div> </div> <div class="ytads-stats__stat"> <div class="ytads-stats__value"> <span class="lb-font-weight-700 ytads-stat"> 2<span class="lb-font-weight-300">X</span> </span> </div> <div> <p>People are 2X as likely to go online to buy something they saw on YouTube vs the competitive average.<sup>3</sup></p> </div> </div> <div class="ytads-stats__stat"> <div class="ytads-stats__value"> <span class="lb-font-weight-700 ytads-stat"> 1.5<span class="lb-font-weight-300">X</span> </span> </div> <div> <p>In SEA, YouTube is 1.5 x more effective than TV at delivering brand campaign association<sup>4</sup></p> </div> </div> </div> </section> <section class="ytads-section ytads-section--full-bleed ytads-youtube-select__relevant-content"> <h2 class="ytads-section__headline ytads-youtube-select__relevant-content-headline"> <span class="lb-font-headline-3 lb-font-weight-700">Tap into the most relevant content to reach engaged audiences at scale for your brand.</span> </h2> <div class="ytads-media"> <div class="ytads-media__inner ytads-media__inner--multiple ytads-media__inner--flush-media"> <div class="ytads-media__media" style="background-image: url(https://lh3.googleusercontent.com/dYWHY6puEie8cvnzTZBjQIWa56JpdDrHgIeeyWwpw0rvfbGhIB6VfXHTxonq1IEM6auoAjsx2Qo_1xofncXTZWDUi_NPFSLyPoFo=s1024);"> </div> <div class="ytads-media__content"> <div> <h3>Lineups</h3> <p>Access content categories like Entertainment & Pop Culture, Food & Recipes, or Music across devices and apps, including <a href="https://www.youtube.com">YouTube</a>, <a href="https://www.youtube.com/kids">YouTube Kids</a>, <a href="https://music.youtube.com">YouTube Music</a> and more.</p> <h3>Programs</h3> <p>Amplify your message during key moments with sports and music sponsorships and <a href="https://www.youtube.com/youtubeoriginals">YouTube Originals</a>.</p> <h3>Custom</h3> <p>Looking for a specific mix to support your brand? Your Google Ads specialist can help create a custom plan.</p> </div> </div> </div> </div> </section> <section class="ytads-section ytads-youtube-select__popular-categories"> <div class="ytads-section__headline"> <h2> <span class="lb-font-headline-3 lb-font-weight-700">Explore YouTube Select’s most popular categories</span> </h2> <p>Top creators are continually giving eager fans new, exciting content. Take a look at some of the biggest hits right now.</p> <p><strong>SEE TOP PLAYLISTS</strong></p> </div> <div class="ytads-playlist-carousel"> <div class="ytads-carousel ytads-carousel--loading lb-glue-carousel-container" lb-auto-init="LazyCarousel" lb-options="{'center': false, 'expand': 24, 'group': true}"> <div class="glue-carousel glue-carousel--tile"> <div class="glue-carousel__wrap"> <ul class="glue-carousel__list ytads-carousel__slide-list"> <li class="glue-carousel__item ytads-carousel__slide"><a class="ytads-playlist-tile" href="https://www.youtube.com/playlist?list=PLn0rQERHHwFYyId6esL0Fj1upJRRDLKG_" target="_blank" rel="nofollow noreferrer"> <h3 class="lb-margin-bottom-xxs"> <span class="lb-font-subhead-3 lb-font-weight-700 lb-font--no-crop">K-pop</span> </h3> <div class="lb-margin-bottom-xxs ytads-playlist-tile__play-button"> <span class="lb-font-eyebrow lb-font-weight-400 lb-font--no-crop">Play all</span> </div> <div class="ytads-playlist-tile__poster" style="background-image: url(https://lh3.googleusercontent.com/foCw13SqS20hbvIX_TMoa5Lg_KNIh0pPz7pPa0R64BAB_wH9kmn4_rE3hPyK-R7P1cq78Cu_3BTTELQoel50IMJISiHyT2t12C58f5JdcZezv_YR=s600);"> </div> <div class="lb-margin-top-xxs ytads-playlist-tile__footer ytads-js-yt-api-render" lb-auto-init="PlaylistTile" lb-options='{ "params": { "part": "snippet,statistics", "id": "", "maxResults": "1" }, "render": "viewCount", "subscriber_string": "subscribers" }'> </div> </a></li> <li class="glue-carousel__item ytads-carousel__slide"><a class="ytads-playlist-tile" href="https://www.youtube.com/playlist?list=PLn0rQERHHwFYzF3yjtHqLJHvwHtc6RGbH" target="_blank" rel="nofollow noreferrer"> <h3 class="lb-margin-bottom-xxs"> <span class="lb-font-subhead-3 lb-font-weight-700 lb-font--no-crop">Music & Dance</span> </h3> <div class="lb-margin-bottom-xxs ytads-playlist-tile__play-button"> <span class="lb-font-eyebrow lb-font-weight-400 lb-font--no-crop">Play all</span> </div> <div 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<span class="lb-font-eyebrow lb-font-weight-400 lb-font--no-crop">Play all</span> </div> <div class="ytads-playlist-tile__poster" style="background-image: url(https://lh3.googleusercontent.com/ZNnCxnOnQl8uLfyheDrKk-RxyCumroH0CBubtWRL33renX63uFJAC2aZBkx6yODbHAmhfb5oHGiRKFUz962ceN8deoNnSWl0aCR23T1ClbzYqaaLxAs=s600);"> </div> <div class="lb-margin-top-xxs ytads-playlist-tile__footer ytads-js-yt-api-render" lb-auto-init="PlaylistTile" lb-options='{ "params": { "part": "snippet,statistics", "id": "", "maxResults": "1" }, "render": "viewCount", "subscriber_string": "subscribers" }'> </div> </a></li> <li class="glue-carousel__item ytads-carousel__slide"><a class="ytads-playlist-tile" href="https://www.youtube.com/playlist?list=PLn0rQERHHwFbAH7_oW7sd-BQ8vM7PovuJ" target="_blank" rel="nofollow noreferrer"> <h3 class="lb-margin-bottom-xxs"> <span class="lb-font-subhead-3 lb-font-weight-700 lb-font--no-crop">Gaming</span> </h3> <div class="lb-margin-bottom-xxs ytads-playlist-tile__play-button"> <span class="lb-font-eyebrow lb-font-weight-400 lb-font--no-crop">Play all</span> </div> <div class="ytads-playlist-tile__poster" style="background-image: url(https://lh3.googleusercontent.com/f6PnwyDMxVLjRWM1i409wdn_tUYbnHvAGzWq2WD08XJqL_LeOYLXiRxenBWFSJ4g6oAtPHUk8-m3VqOHM_mnT3gV7woW1F_GyFFYJEKSXR5ku1gaOu6k=s600);"> </div> <div class="lb-margin-top-xxs ytads-playlist-tile__footer ytads-js-yt-api-render" lb-auto-init="PlaylistTile" lb-options='{ "params": { "part": "snippet,statistics", "id": "", "maxResults": "1" }, "render": "viewCount", "subscriber_string": "subscribers" }'> </div> </a></li> <li class="glue-carousel__item ytads-carousel__slide"><a class="ytads-playlist-tile" href="https://www.youtube.com/playlist?list=PLn0rQERHHwFbPzlgUwFttNRj6Bm3DrO_t" target="_blank" rel="nofollow noreferrer"> <h3 class="lb-margin-bottom-xxs"> <span class="lb-font-subhead-3 lb-font-weight-700 lb-font--no-crop">Sports & fitness</span> </h3> <div class="lb-margin-bottom-xxs ytads-playlist-tile__play-button"> <span class="lb-font-eyebrow lb-font-weight-400 lb-font--no-crop">Play all</span> </div> <div class="ytads-playlist-tile__poster" style="background-image: url(https://lh3.googleusercontent.com/07z47deqF_aiBE-GSjb9srurI65aHEeW1gjWzqG-eyd9Jd9nj23DFSDI_EKovWBDfIUozY05vWneacGmyf4ypXAu6uKVfuWILWlMMeRuGunyvI9pvDnR=s600);"> </div> <div class="lb-margin-top-xxs ytads-playlist-tile__footer ytads-js-yt-api-render" lb-auto-init="PlaylistTile" lb-options='{ "params": { "part": "snippet,statistics", "id": "", "maxResults": "1" }, "render": "viewCount", "subscriber_string": "subscribers" }'> </div> </a></li> </ul> <div class="glue-carousel__paginate glue-pagination-previous ytads-carousel__paginate"> <button type="button" class="glue-pagination__button " data-glue-pagination-previous data-glue-pagination-update-model="false" title="Previous"> <div class="glue-carousel__paginate-wrap"> <div class="glue-carousel__arrow glue-carousel__arrow--left"></div> </div> </button> </div> <div class="glue-carousel__paginate glue-pagination-next ytads-carousel__paginate"> <button type="button" class="glue-pagination__button " data-glue-pagination-next data-glue-pagination-update-model="false" title="Next"> <div class="glue-carousel__paginate-wrap"> <div class="glue-carousel__arrow glue-carousel__arrow--right"></div> </div> </button> </div> </div> </div> </div></div> </section> <section class="ytads-section ytads-section--full-bleed"> <div class="ytads-youtube-select__results-content"> <h2 class="ytads-section__headline"> <span class="lb-font-headline-3 lb-font-weight-700">The future of content is all about passion</span> </h2> </div> <div class="ytads-stats"> <div class="ytads-stats__inner"> <div class="ytads-stats__stat"> <div class="ytads-stats__value"> <span class="lb-font-weight-700 ytads-stat"> 3<span class="lb-font-weight-300">X</span> </span> </div> <div> <p>Videos that relate to people's passion are 3x more important than whether the content features famous actors<sup>5</sup></p> </div> </div> <div class="ytads-stats__stat"> <div class="ytads-stats__value"> <span class="lb-font-weight-700 ytads-stat"> 1.6<span class="lb-font-weight-300">X</span> </span> </div> <div> <p>Videos that relate to people's passion are 1.6x more important than whether they have high production quality<sup>6</sup></p> </div> </div> <div class="ytads-stats__stat"> <div class="ytads-stats__value"> <span class="lb-font-weight-700 ytads-stat"> 27<span class="lb-font-weight-300">%</span> </span> </div> <div> <p>YouTube Select lineups drove an average ad recall lift of 27% in 2019<sup>7</sup></p> </div> </div> </div> </div> </section> <section class="ytads-section ytads-section--full-bleed ytads-media ytads-youtube-select__tools"> <div class="ytads-media__inner ytads-media__inner--multiple ytads-media__inner--flush-media"> <div class="ytads-media__media" style="background-image: url(https://lh3.googleusercontent.com/pynwWC4fOKa8s7MBRboZthKMYFqrm9EhHYXWnrusYVVOuHmw4m8liKcLa-WPuTRJga7q-iFTjBxEGHnX7my1z7_zCDoJkGj2hM25TKPI6kVVKeE5Jg=s1024);"> </div> <div class="ytads-media__content"> <h2 class="lb-margin-top-xs"> <span class="lb-font-headline-3 lb-font-weight-700 lb-font--no-crop">Choose the right tools to build your campaign</span> </h2> <div> <p>Buy across reservation, Google Ads, and Display & Video 360. Access cord cutters and light TV viewers on smart TVs. Easily overlay audiences to reach your most valuable customers. YouTube Select makes it easy to build the perfect plan for your unique brand.</p> </div> </div> </div> </section> <section class="ytads-section ytads-section--full-bleed ytads-youtube-select__controls"> <div class="ytads-media"> <div class="ytads-media__inner ytads-media__inner--flush-media ytads-media__inner--reverse"> <div class="ytads-media__media"> <div class="ytads-stats"> <div class="ytads-stats__inner ytads-stats__inner--center"> <div class="ytads-stats__stat"> <div class="ytads-stats__value"> <span class="lb-font-weight-700 ytads-stat"> 99<span class="lb-font-weight-300">%</span> </span> </div> <div> <p>success rate on brand safety in third-party beta tests with IAS and DoubleVerify<sup>8</sup></p> </div> </div> </div> </div> </div> <div class="ytads-media__content"> <h2 class="lb-margin-top-xs lb-margin-bottom-xs"> <span class="lb-font-headline-3 lb-font-weight-700">Brand suitability controls</span> </h2> <div> <p>With YouTube Select, you can be confident that your ad buys are brand-safe. You’ll have access to advanced brand suitability controls, as well as the option to only serve ads on videos that have been human-verified across all lineups.</p> </div> </div> </div> </div> </section> <section class="ytads-section ytads-get-started"> <div class="lb-margin-bottom-m"> <img class="ytads-get-started__product-logo" src="https://kstatic.googleusercontent.com/files/39a64fdbc4229e05d81f127be91e1c7c61729a6cdf2b96a140885e8cdfd4fcfad0881cef9b12f43720601e634e8303ca7be753d011fab14b4ff091ab56c9dd14" alt=""> </div> <div class="ytads-get-started__content"> <h2 class="lb-margin-bottom-s"> <span class="lb-font-headline-3 lb-font-weight-700">Get started today</span> </h2> <div class="lb-margin-bottom-s"> <span class="lb-font-subhead-2">YouTube Select offerings vary by region. Connect with your Google sales team to learn what’s available for your business.</span> </div> </div> <a class="ytads-js-append-subid ytads-js-start-now-cta lb-button lb-button--outline" data-g-cta-name="start-now" data-g-module-name="yt-footer" data-banner-locale-code="ALL_sg" href="https://studio.youtube.com/channel/c/content/promotions" data-page-locale-code="ALL_sg"> Start now </a> </section> <section class="ytads-section ytads-section--footnote"> <p><sup>1</sup> Google/Talkshoppe, US, whyVideo study, n=2000 A18-64 Genpop video users, Feb 2020.</p> <p><sup>2</sup> YouTube Internal Data, 2019</p> <p><sup>3</sup> Google/Talk Shoppe, US, whyVideo post COVID–19 study, n=2003 A18–64 Genpop video users, other platforms include Cable/Satellite TV, Netflix, Amazon Prime Video, Instagram, Facebook, Snapchat, Twitter, TikTok, Twitch, Disney+, Hulu, HBO GO, Sling TV, Showtime Now, Quibi, May 2020</p> <p><sup>4</sup> Kantar CrossMedia Research Studies, ASEAN, 2015-2018</p> <p><sup>5,6</sup> Google + OMG “Personal Primetime” Study. US, October 2018, n=3,200 respondents</p> <p><sup>7</sup> YouTube Select Brand Lift, Global 2019</p> <p><sup>8</sup> DoubleVerify and IAS Testing, Global, Jun 2018.</p> </section> </div> <div class="ytads-scrim"></div> </main> <aside class="lb-grid ytads-video-modal ytads-video-modal--hidden ytads-js-video-modal" lb-auto-init="VideoModal" aria-hidden="true"> <div class="lb-grid__cell lb-grid__cell--offset-2-span-8 ytads-video-modal__inner ytads-js-video-modal-content"> <div class="ytads-video-modal__header"> <button class="ytads-video-modal__close-button ytads-js-video-modal-close"> <svg viewBox="0 0 45 45" xmlns="http://www.w3.org/2000/svg"><g fill-rule="nonzero" fill="#ccc"><path d="M22.5 0C10.074 0 0 10.074 0 22.5S10.074 45 22.5 45 45 34.926 45 22.5 34.926 0 22.5 0zm0 2C33.822 2 43 11.178 43 22.5S33.822 43 22.5 43 2 33.822 2 22.5 11.178 2 22.5 2z"/><path d="M29.208 17.143l-1.35-1.351-5.358 5.357-5.357-5.357-1.351 1.35 5.357 5.358-5.357 5.357 1.35 1.351 5.358-5.357 5.357 5.357 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</option> <option value="/intl/es_us/ads/how-it-works/set-up-a-campaign/youtube-select/" > español (Estados Unidos) </option> <option value="/intl/fr_ca/ads/how-it-works/set-up-a-campaign/youtube-select/" > français (Canada) </option> </select> </div> </div> </section> </div> </footer> <section class="lb-footer__section lb-footer__terms lb-hide"> <h4>Terms and conditions for this offer:</h4> <p><strong>In the below terms, "Google Ads" may mean Google Ads or Google Ads Express, as appropriate.</strong></p> <ol> <li>Offer available to customers with a billing address in the United States only. One promotional code per advertiser.</li> <li>To activate this offer: Enter the promotional code in your account before 31 December, 2020. In order to participate in this offer, you must enter the code within 14 days of your first ad impression being served from your first Google Ads account.</li> <li>To earn the credit: After entering the code, your advertising campaigns must accrue costs of at least $50, excluding any taxes, within 30 days. Making a payment of $50 is not sufficient. The tracking of advertising costs towards $50 begins after you've entered the code.</li> <li>Once 2 and 3 are completed, the credit will typically be applied within 5 days to the Billing Summary of your account.</li> <li>Credits apply to future advertising costs only. Credits cannot be applied to costs accrued before the code was entered.</li> <li>You will not receive a notification once your credit is used up and any additional advertising costs will be charged to your form of payment. If you do not want to continue advertising, you can pause or delete your campaigns at any time.</li> <li>Your account must be successfully billed by Google Ads and remain in good standing in order to qualify for the promotional credit.</li> </ol> <p><a class="lb-button" href="http://www.google.com/ads/coupons/terms.html" rel="noreferrer noopener" target="_blank"> Full terms and conditions can be found here </a></p> </section> <script src="https://www.gstatic.com/external_hosted/hammerjs/v2_0_2/hammer.min.js" nonce="gJQSG1ljdlHqbQxLJ45_Bg"></script> <script src="https://www.gstatic.com/external_hosted/hammerjs/v2_0_2/hammer.min.js" nonce="gJQSG1ljdlHqbQxLJ45_Bg"></script> <script src="/ads/static/compiled/globals.min.js?cache=cde347b" nonce="gJQSG1ljdlHqbQxLJ45_Bg"></script> <script src="/ads/static/compiled/index.min.js?cache=5a59c90" nonce="gJQSG1ljdlHqbQxLJ45_Bg"></script> <script src="https://www.gstatic.com/glue/cookienotificationbar/cookienotificationbar.min.js" data-glue-cookie-notification-bar-category="2A" data-glue-cookie-notification-bar-language="en" data-glue-cookie-notification-bar-site-id="youtube.com/ads" nonce="gJQSG1ljdlHqbQxLJ45_Bg"> </script> </body> </html>