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style="width:100%;min-height:350px"><div class=" a20m-column column column--default"><div class="container a20m border-type-none background-color-transparent desktop" id="" style="width:100%"></div></div></div></div></div></div><div class="container a20m border-type-none background-color-transparent desktop" id="" style="width:100%;z-index:1"><div class=" columns-wrapper a20m-columns-wrapper"><div class="a20m-columns-container columns-container columns-container--single columns-container--limit-width columns-container--desktop "><div class="container background-color-white border-radius-16px padding-left-small padding-right-small padding-top-small padding-bottom-small a20m border-type-none background-color-white desktop" id="" style="width:100%;z-index:1;margin-top:-300px"><div class=" a20m-column column column--default"><div class="container a20m border-type-none background-color-transparent desktop" id="" style="width:100%"><div class=" columns-wrapper a20m-columns-wrapper"><div class="a20m-columns-container columns-container columns-container--default columns-container--full-width columns-container--desktop "><div class="container a20m border-type-none background-color-transparent desktop" id="" style="width:100%"><div class=" a20m-column column column--default"><div class="container padding-bottom-small a20m border-type-none background-color-transparent desktop" id="" style="width:100%"><div class="line color-dark line-width--pill"></div></div><div class="container padding-top-mini a20m border-type-none background-color-transparent desktop" id="" style="width:100%"><p class="text align-start color-dark text--word-break--normal text-size--normal">Guide</p></div><div class="container padding-bottom-mini a20m border-type-none background-color-transparent desktop" id="" style="width:100%"><h1 class="heading align-start color-normal heading-size--normal">An introduction to budget and bidding rules</h1></div></div></div><div class="container a20m border-type-none background-color-transparent desktop" id="" style="width:100%"><div class=" a20m-column column column--default"><div class="container padding-bottom-base a20m border-type-none background-color-transparent desktop" id="" style="width:100%"><div class="image align-start lazy"><img src="https://m.media-amazon.com/images/G/01/AdProductsWebsite/images/refreshCreative/HeadersThumbnails/icons/IconsLayout68_Money_Inverse_Neptune._BL10_FMwebp_._TTW_.jpg" data-src="https://m.media-amazon.com/images/G/01/AdProductsWebsite/images/refreshCreative/HeadersThumbnails/icons/IconsLayout68_Money_Inverse_Neptune._TTW_.jpg" alt="Money icon on a blue background" title="" height="730" width="1092" style="height:auto;border-radius:16px"></div></div></div></div></div></div></div><div class="container padding-left-large padding-right-large a20m border-type-none background-color-transparent desktop" id="" style="width:100%"><div class="line color-gray line-width--thin"></div></div><div class="container padding-left-small padding-right-small a20m border-type-none background-color-transparent desktop" id="" style="width:100%"><div class=" columns-wrapper a20m-columns-wrapper"><div class="a20m-columns-container columns-container columns-container--single columns-container--full-width columns-container--desktop columns-container--collapsed "><div class="container a20m border-type-none background-color-transparent desktop" id="" style="width:100%"><div class=" a20m-column column column--default"><div class="container a20m border-type-none background-color-transparent desktop" id="" style="width:100%"><p class="text align-start color-normal text--word-break--normal text-size--normal">Watch our videos to learn about budget and bidding rules, including what they are and how to use them to help reach your campaign goals.<br><br>Budget and bidding rules are features within the campaign manager that help you <a href="https://advertising.amazon.com/library/guides/advertising-budget?ref_=a20m_us_lbr_gd_bdgr_gd_advbgt">manage and optimize your advertising budget</a>. The features can automatically adjust your budget and bids, either during a specific time frame or when your campaign hits a certain performance target.</p></div></div></div></div></div></div><div class="container padding-left-small padding-right-small a20m has-max-width border-type-none background-color-transparent desktop" id="" style="width:100%"><div class=" columns-wrapper a20m-columns-wrapper"><div class="a20m-columns-container columns-container columns-container--single columns-container--limit-width columns-container--desktop "><div class="container a20m border-type-none background-color-transparent desktop" id="" style="width:100%"><div class=" a20m-column column column--default"><div class="container padding-top-xmini padding-bottom-xmini a20m border-type-none background-color-transparent desktop" id="" style="width:100%"><h2 class="heading align-start color-normal heading-size--normal">Budget rules</h2></div><div class="container a20m border-type-none background-color-transparent desktop" id="" style="width:100%"><p class="text align-start color-normal text--word-break--normal text-size--normal">You can use budget rules to help:</p></div><div class="container a20m border-type-none background-color-transparent desktop" id="" style="width:100%"><ul class="list list-style--default color-normal text-size--normal" start="1"><li class="">Keep top-performing campaigns running, and help avoid going out of budget</li><li class="">Reduce your time spent monitoring and manually adjusting your campaigns</li><li class="">Optimize your budget for key events, with personalized recommendations</li></ul></div></div></div><div class="container a20m border-type-none background-color-transparent desktop" id="" style="width:100%"><div class=" a20m-column column column--default"><div class="container a20m border-type-none background-color-transparent desktop" id="" style="width:100%"><div class="video align-start" data-event-component-tag="video-07e01e0a-1aa6-45f4-9387-e318d80d2688"><video controls="" crossorigin="anonymous" height="auto" poster="https://m.media-amazon.com/images/G/01/AdProductsWebsite/images/guides/en_US_1.jpg" controlslist="nodownload" style="border-radius:16px" class="show-default-border"><source src="https://m.media-amazon.com/images/G/01/AdProductsWebsite/videos/aa_BudgetRules_en_US.mp4" type="video/mp4"><source src="https://m.media-amazon.com/images/G/01/sell/video/18Q3-WhySOA-60s._CB1579894933_.mp4" type="video/mp4"><track kind="captions" src="https://m.media-amazon.com/images/G/01/AdProductsWebsite/videos/AmazonAdvertsising_BudgetRules1_v3C.vtt" srcLang="en-us" label="English (US)"><track kind="captions" src="https://m.media-amazon.com/images/G/01/AdProductsWebsite/videos/aa_BudgetRules1_ar-AE.srt" srcLang="ar-ae" label="عربى"><track kind="captions" src="https://m.media-amazon.com/images/G/01/AdProductsWebsite/videos/aa_BudgetRules1_de-DE_MAR_23.srt" srcLang="de-de" label="Deutsch"><track kind="captions" src="https://m.media-amazon.com/images/G/01/AdProductsWebsite/videos/aa_BudgetRules1_cc2021_MAIN-en_us-es_mx-T-C.srt" srcLang="es-mx" label="Español (México)"><track kind="captions" src="https://m.media-amazon.com/images/G/01/AdProductsWebsite/videos/aa_BudgetRules1_fr-ca_MAR_28.srt" srcLang="fr-ca" label="Français (Canada)"><track kind="captions" src="https://m.media-amazon.com/images/G/01/AdProductsWebsite/videos/aa_BudgetRules1_fr-FR_MAR_21.srt" srcLang="fr-fr" label="Français (France)"><track kind="captions" src="https://m.media-amazon.com/images/G/01/AdProductsWebsite/videos/aa_BudgetRules1_cc2021_MAIN-en_us-it_it_MAR_24.srt" srcLang="it-it" label="Italiano"><track kind="captions" src="https://m.media-amazon.com/images/G/01/AdProductsWebsite/videos/138_budget_rules_video_1_zpolly_jajp_ja.srt" srcLang="ja-jp" label="日本語"><track kind="captions" src="https://m.media-amazon.com/images/G/01/AdProductsWebsite/videos/aa_BudgetRules1_nl-NL_MAR_28.srt" srcLang="nl-nl" label="Nederlands"><track kind="captions" src="https://m.media-amazon.com/images/G/01/AdProductsWebsite/videos/aa_BudgetRules1_pl-PL_MAR_23.srt" srcLang="pl-pl" label="Polskie"><track kind="captions" src="https://m.media-amazon.com/images/G/01/AdProductsWebsite/videos/aa_BudgetRules1_cc2021_MAIN-en_us-pt_br-T-C.srt" srcLang="pt-br" label="Português (Brasil)"><track kind="captions" src="https://m.media-amazon.com/images/G/01/AdProductsWebsite/videos/aa_BudgetRules1_sv-SE.srt" srcLang="sv-se" label="Swedish"><track kind="captions" src="https://m.media-amazon.com/images/G/01/AdProductsWebsite/videos/aa_BudgetRules1_cc2021_MAIN-en_us-tr_tr-T-C.srt" srcLang="tr-tr" label="Türk"><track kind="captions" src="https://m.media-amazon.com/images/G/01/AdProductsWebsite/videos/AmazonAdvertsising_BudgetRules1_v3C.vtt" srcLang="en-gb" label="English (UK)"><track kind="captions" src="https://m.media-amazon.com/images/G/01/AdProductsWebsite/videos/AmazonAdvertsising_BudgetRules1_v3C.vtt" srcLang="en-ca" label="English (Canada)"><track kind="captions" src="https://m.media-amazon.com/images/G/01/AdProductsWebsite/video/138_budget_rules_video_1_zpolly_jajp_ja.vtt" srcLang="ja-jp" label="日本語"><track kind="captions" src="https://m.media-amazon.com/images/G/01/AdProductsWebsite/video/aa_BudgetRules1_ar-AE.vtt" srcLang="ar-ae" label="عربى"><track kind="captions" src="https://m.media-amazon.com/images/G/01/AdProductsWebsite/video/aa_BudgetRules1_cc2021_MAIN-es_es_MAR_28.vtt" srcLang="es-es" label="Español (España)"><track kind="captions" src="https://m.media-amazon.com/images/G/01/AdProductsWebsite/video/aa_BudgetRules1_cc2021_MAIN-es_mx-T-C.vtt" srcLang="es-mx" label="Español (México)"><track kind="captions" src="https://m.media-amazon.com/images/G/01/AdProductsWebsite/video/aa_BudgetRules1_cc2021_MAIN-it_it_MAR_24.vtt" srcLang="it-it" label="Italiano"><track kind="captions" src="https://m.media-amazon.com/images/G/01/AdProductsWebsite/video/aa_BudgetRules1_cc2021_MAIN-pt_br-T-C.vtt" srcLang="pt-br" label="Português (Brasil)"><track kind="captions" src="https://m.media-amazon.com/images/G/01/AdProductsWebsite/video/aa_BudgetRules1_cc2021_MAIN-tr_tr-T-C.vtt" srcLang="tr-tr" label="Türk"><track kind="captions" src="https://m.media-amazon.com/images/G/01/AdProductsWebsite/video/aa_BudgetRules1_de-DE_MAR_23.vtt" srcLang="de-de" label="Deutsch"><track kind="captions" src="https://m.media-amazon.com/images/G/01/AdProductsWebsite/video/aa_BudgetRules1_fr-ca_MAR_28.vtt" srcLang="fr-ca" label="Français (Canada)"><track kind="captions" src="https://m.media-amazon.com/images/G/01/AdProductsWebsite/video/aa_BudgetRules1_fr-FR_MAR_21.vtt" srcLang="fr-fr" label="Français (France)"><track kind="captions" src="https://m.media-amazon.com/images/G/01/AdProductsWebsite/video/aa_BudgetRules1_hi-IN.vtt" srcLang="hi-in" label="हिंदी"><track kind="captions" src="https://m.media-amazon.com/images/G/01/AdProductsWebsite/video/aa_BudgetRules1_ko-KR_for_FAR.vtt" srcLang="ko-kr" label="한국어"><track kind="captions" src="https://m.media-amazon.com/images/G/01/AdProductsWebsite/video/aa_BudgetRules1_nl-NL_MAR_28.vtt" srcLang="nl-nl" label="Nederlands"><track kind="captions" src="https://m.media-amazon.com/images/G/01/AdProductsWebsite/video/aa_BudgetRules1_pl-PL_MAR_23.vtt" srcLang="pl-pl" label="Polskie"><track kind="captions" src="https://m.media-amazon.com/images/G/01/AdProductsWebsite/video/aa_BudgetRules1_sv-SE.vtt" srcLang="sv-se" label="Swedish"><track kind="captions" src="https://m.media-amazon.com/images/G/01/AdProductsWebsite/video/aa_BudgetRules1_zh-CN-MAY16.vtt" srcLang="zh-cn" label="中文"></video></div></div></div></div><div class="container a20m border-type-none background-color-transparent desktop" id="" style="width:100%"><div class=" a20m-column column column--default"><div class="container a20m border-type-none background-color-transparent desktop" id="" style="width:100%"><div class="video align-start" data-event-component-tag="video-ba0c1847-9085-4f68-9240-ee3bf082f2fb"><video controls="" crossorigin="anonymous" height="auto" poster="https://m.media-amazon.com/images/G/01/AdProductsWebsite/images/guides/en_US_2.jpg" controlslist="nodownload" style="border-radius:16px" class="show-default-border"><source src="https://m.media-amazon.com/images/G/01/AdProductsWebsite/videos/aa_BudgetRules_PART2_CLEAN_FINAL_h264_0202221.mp4" type="video/mp4"><source src="https://m.media-amazon.com/images/G/01/sell/video/18Q3-WhySOA-60s._CB1579894933_.mp4" type="video/mp4"><track kind="captions" src="https://m.media-amazon.com/images/G/01/AdProductsWebsite/videos/AmazonAdvertsising_BudgetRules2_v3B.vtt" srcLang="en-us" label="English (US)"><track kind="captions" src="https://m.media-amazon.com/images/G/01/AdProductsWebsite/videos/AmazonAdvertsising_BudgetRules2_v3B.vtt" srcLang="en-ca" label="English (Canada)"><track kind="captions" src="https://m.media-amazon.com/images/G/01/AdProductsWebsite/videos/AmazonAdvertsising_BudgetRules2_v3B.vtt" srcLang="en-gb" label="English (UK)"><track kind="captions" src="https://m.media-amazon.com/images/G/01/AdProductsWebsite/video/aa_BudgetRules2_ar-AE_APR_8.vtt" srcLang="ar-ae" label="عربى"><track kind="captions" src="https://m.media-amazon.com/images/G/01/AdProductsWebsite/video/aa_BudgetRules2_de-DE.vtt" srcLang="de-de" label="Deutsch"><track kind="captions" src="https://m.media-amazon.com/images/G/01/AdProductsWebsite/video/aa_BudgetRules2_es-es_APR_19_Final_delivery.vtt" srcLang="es-es" label="Español (España)"><track kind="captions" src="https://m.media-amazon.com/images/G/01/AdProductsWebsite/video/aa_BudgetRules2_es-mx.vtt" srcLang="es-mx" label="Español (México)"><track kind="captions" src="https://m.media-amazon.com/images/G/01/AdProductsWebsite/video/aa_BudgetRules2_fr-CA_APR_12.vtt" srcLang="fr-ca" label="Français (Canada)"><track kind="captions" src="https://m.media-amazon.com/images/G/01/AdProductsWebsite/video/aa_BudgetRules2_fr-fr.vtt" srcLang="fr-fr" label="Français (France)"><track kind="captions" src="https://m.media-amazon.com/images/G/01/AdProductsWebsite/video/aa_BudgetRules2_hi_IN.vtt" srcLang="hi-in" label="हिंदी"><track kind="captions" src="https://m.media-amazon.com/images/G/01/AdProductsWebsite/video/aa_BudgetRules2_it-IT.vtt" srcLang="it-it" label="Italiano"><track kind="captions" src="https://m.media-amazon.com/images/G/01/AdProductsWebsite/video/aa_BudgetRules2_ja-JP.vtt" srcLang="ja-jp" label="日本語"><track kind="captions" src="https://m.media-amazon.com/images/G/01/AdProductsWebsite/video/aa_BudgetRules2_ko-KR.vtt" srcLang="ko-kr" label="한국어"><track kind="captions" src="https://m.media-amazon.com/images/G/01/AdProductsWebsite/video/aa_BudgetRules2_nl-NL_APR_7.vtt" srcLang="nl-nl" label="Nederlands"><track kind="captions" src="https://m.media-amazon.com/images/G/01/AdProductsWebsite/video/aa_BudgetRules2_pl-PL_MAR_22.vtt" srcLang="pl-pl" label="Polskie"><track kind="captions" src="https://m.media-amazon.com/images/G/01/AdProductsWebsite/video/aa_BudgetRules2_pt-BR.vtt" srcLang="pt-br" label="Português (Brasil)"><track kind="captions" src="https://m.media-amazon.com/images/G/01/AdProductsWebsite/video/aa_BudgetRules2_sv-SE.vtt" srcLang="sv-se" label="Swedish"><track kind="captions" src="https://m.media-amazon.com/images/G/01/AdProductsWebsite/video/aa_BudgetRules2_tr-TR.vtt" srcLang="tr-tr" label="Türk"><track kind="captions" src="https://m.media-amazon.com/images/G/01/AdProductsWebsite/video/aa_BudgetRules2_zh-CN-MAY16.vtt" srcLang="zh-cn" label="中文"></video></div></div></div></div><div class="container a20m border-type-none background-color-transparent desktop" id="" style="width:100%"><div class=" a20m-column column column--default"><div class="container a20m border-type-none background-color-transparent desktop" id="" style="width:100%"><p class="text align-start color-normal text--word-break--normal text-size--normal"><strong>There are two types of budget rules:</strong></p></div><div class="container a20m border-type-none background-color-transparent desktop" id="" style="width:100%"><ul class="list list-style--default color-normal text-size--normal" start="1"><li class=""><strong>Schedule-based budget rules</strong>. This type allows you to set budgets in advance for special events, such as <a href="https://advertising.amazon.com/events/prime-day?ref_=a20m_us_lbr_gd_bdgr_evnts_pd23">Prime Day</a> and <a href="https://advertising.amazon.com/library/guides/halloween-marketing?ref_=a20m_us_lbr_gd_bdgr_gd_hlwmktg">Halloween</a>, or during a date range of your choice.</li><div class="container a20m border-type-none background-color-transparent desktop" id="" style="width:100%"><ul class="list list-style--default color-normal text-size--normal" start="1"><li class="">For example, during an important shopping event, such as Black Friday, you can set your budget to increase by 50%, to help make the most of the anticipated increase in shoppers.</li></ul></div><div class="container padding-top-small padding-bottom-mini a20m border-type-none background-color-transparent desktop" id="" style="width:100%"><div class="video align-start" data-event-component-tag="video-25b14764-9b2c-4336-b048-17447e0475f1"><video controls="" crossorigin="anonymous" height="auto" poster="https://m.media-amazon.com/images/G/01/AdProductsWebsite/images/guides/Schedule_Based_Budget_POSTER_-_Final.jpg" controlslist="nodownload" style="border-radius:16px" class="show-default-border"><source src="https://m.media-amazon.com/images/G/01/AdProductsWebsite/long-term-assets/videos/Schedule-based_budget_video-english.mp4" type="video/mp4"><source src="https://m.media-amazon.com/images/G/01/sell/video/18Q3-WhySOA-60s._CB1579894933_.mp4" type="video/mp4"><track kind="captions" src="https://m.media-amazon.com/images/G/01/AdProductsWebsite/long-term-assets/videos/VTT-files/Schedule_BASED-BUDGET_-__Visit_the_campaign_settings_page_ar-AE.vtt" srcLang="ar-ae" label="عربى"><track kind="captions" src="https://m.media-amazon.com/images/G/01/AdProductsWebsite/long-term-assets/videos/VTT-files/Schedule_BASED-BUDGET_-__Visit_the_campaign_settings_page_de-DE.vtt" srcLang="de-de" label="Deutsch"><track kind="captions" src="https://m.media-amazon.com/images/G/01/AdProductsWebsite/long-term-assets/videos/VTT-files/Schedule_BASED-BUDGET_-__Visit_the_campaign_settings_page_en-GB.vtt" srcLang="en-gb" label="English (UK)"><track kind="captions" src="https://m.media-amazon.com/images/G/01/AdProductsWebsite/long-term-assets/videos/VTT-files/Schedule_BASED-BUDGET_-__Visit_the_campaign_settings_page_es-ES.vtt" srcLang="es-es" label="Español (España)"><track kind="captions" src="https://m.media-amazon.com/images/G/01/AdProductsWebsite/long-term-assets/videos/VTT-files/Schedule_BASED-BUDGET_-__Visit_the_campaign_settings_page_es-MX.vtt" srcLang="es-mx" label="Español (México)"><track kind="captions" src="https://m.media-amazon.com/images/G/01/AdProductsWebsite/long-term-assets/videos/VTT-files/Schedule_BASED-BUDGET_-__Visit_the_campaign_settings_page_fr-FR.vtt" srcLang="fr-fr" label="Français (France)"><track kind="captions" src="https://m.media-amazon.com/images/G/01/AdProductsWebsite/long-term-assets/videos/VTT-files/Schedule_BASED-BUDGET_-__Visit_the_campaign_settings_page_hi-IN.vtt" srcLang="hi-in" label="हिंदी"><track kind="captions" src="https://m.media-amazon.com/images/G/01/AdProductsWebsite/long-term-assets/videos/VTT-files/Schedule_BASED-BUDGET_-__Visit_the_campaign_settings_page_it-IT.vtt" srcLang="it-it" label="Italiano"><track kind="captions" src="https://m.media-amazon.com/images/G/01/AdProductsWebsite/long-term-assets/videos/VTT-files/Schedule_BASED-BUDGET_-__Visit_the_campaign_settings_page_ja-JP.vtt" srcLang="ja-jp" label="日本語"><track kind="captions" src="https://m.media-amazon.com/images/G/01/AdProductsWebsite/long-term-assets/videos/VTT-files/Schedule_BASED-BUDGET_-__Visit_the_campaign_settings_page_ko-KR.vtt" srcLang="ko-kr" label="한국어"><track kind="captions" src="https://m.media-amazon.com/images/G/01/AdProductsWebsite/long-term-assets/videos/VTT-files/Schedule_BASED-BUDGET_-__Visit_the_campaign_settings_page_nl-NL.vtt" srcLang="nl-nl" label="Nederlands"><track kind="captions" src="https://m.media-amazon.com/images/G/01/AdProductsWebsite/long-term-assets/videos/VTT-files/Schedule_BASED-BUDGET_-__Visit_the_campaign_settings_page_pl-PL.vtt" srcLang="pl-pl" label="Polskie"><track kind="captions" src="https://m.media-amazon.com/images/G/01/AdProductsWebsite/long-term-assets/videos/VTT-files/Schedule_BASED-BUDGET_-__Visit_the_campaign_settings_page_pt-BR.vtt" srcLang="pt-br" label="Português (Brasil)"><track kind="captions" src="https://m.media-amazon.com/images/G/01/AdProductsWebsite/long-term-assets/videos/VTT-files/Schedule_BASED-BUDGET_-__Visit_the_campaign_settings_page_sv-SE.vtt" srcLang="sv-se" label="Swedish"><track kind="captions" src="https://m.media-amazon.com/images/G/01/AdProductsWebsite/long-term-assets/videos/VTT-files/Schedule_BASED-BUDGET_-__Visit_the_campaign_settings_page_tr-TR.vtt" srcLang="tr-tr" label="Türk"><track kind="captions" src="https://m.media-amazon.com/images/G/01/AdProductsWebsite/long-term-assets/videos/VTT-files/Schedule_BASED-BUDGET_-__Visit_the_campaign_settings_page_zh-CN.vtt" srcLang="zh-cn" label="中文"></video></div></div><div class="container padding-top-small a20m border-type-none background-color-transparent desktop" id="" style="width:100%"><p class="text align-center color-normal text--word-break--normal text-size--small"><em>Schedule-based budget rules video</em></p></div></ul></div><div class="container a20m border-type-none background-color-transparent desktop" id="" style="width:100%"><ul class="list list-style--default color-normal text-size--normal" start="1"><li class=""><strong>Performance-based budget rules</strong>. This type will increase your campaign budget when your campaign meets a certain performance threshold, such as <a href="https://advertising.amazon.com/library/guides/return-on-ad-spend-roas?ref_=a20m_us_lbr_gd_bdgr_gd_roas">return on ad spend (ROAS)</a>, click-through rate, or <a href="https://advertising.amazon.com/library/guides/conversion-rate?ref_=a20m_us_lbr_gd_bdgr_gd_cnvrsnrt">conversion rate</a>.</li><div class="container a20m border-type-none background-color-transparent desktop" id="" style="width:100%"><ul class="list list-style--default color-normal text-size--normal" start="1"><li class="">For example, if you want your budget to increase when your campaign is performing well, you could set your budget to increase by 20% when your ROAS hits 5.</li></ul></div></ul></div></div></div></div></div></div><div class="container padding-left-small padding-right-small padding-top-small a20m has-max-width border-type-none background-color-transparent desktop" id="" style="width:100%"><div class=" columns-wrapper a20m-columns-wrapper"><div class="a20m-columns-container columns-container columns-container--single columns-container--limit-width columns-container--desktop "><div class="container a20m border-type-none background-color-transparent desktop" id="" style="width:100%"><div class=" a20m-column column column--default"><div class="container padding-top-xmini padding-bottom-xmini a20m border-type-none background-color-transparent desktop" id="" style="width:100%"><h2 class="heading align-start color-normal heading-size--normal">Bidding rules</h2></div><div class="container a20m border-type-none background-color-transparent desktop" id="" style="width:100%"><p class="text align-start color-normal text--word-break--normal text-size--normal"><strong>There are two type of bidding rules:</strong></p></div><div class="container a20m border-type-none background-color-transparent desktop" id="" style="width:100%"><ul class="list list-style--default color-normal text-size--normal" start="1"><li class=""><strong>Schedule bid rules</strong>. This option allows you to set bids in advance for special events, such as Prime Day and Halloween, or during a date range of your choice. This can help you reach shoppers at peak shopping periods, all while reducing the manual effort of adjusting your campaigns.</li><div class="container a20m border-type-none background-color-transparent desktop" id="" style="width:100%"><ul class="list list-style--default color-normal text-size--normal" start="1"><li class="">For example, you could apply a rule to automatically in case your bids by 10%, such as Saturday and Sunday evenings, during 5 and 9 p.m.</li></ul></div><div class="container padding-top-small padding-bottom-mini a20m border-type-none background-color-transparent desktop" id="" style="width:100%"><div class="video align-start" data-event-component-tag="video-62870000-ab83-43e2-b73c-eb3a5e71cb56"><video controls="" crossorigin="anonymous" height="auto" poster="https://m.media-amazon.com/images/G/01/AdProductsWebsite/images/guides/Schedule_Bid_Rules_POSTER_-_Final.jpg" controlslist="nodownload" style="border-radius:16px" class="show-default-border"><source src="https://m.media-amazon.com/images/G/01/AdProductsWebsite/long-term-assets/videos/Schedule_Bid_Rules_video-english.mp4" type="video/mp4"><source src="https://m.media-amazon.com/images/G/01/sell/video/18Q3-WhySOA-60s._CB1579894933_.mp4" type="video/mp4"><track kind="captions" src="https://m.media-amazon.com/images/G/01/AdProductsWebsite/long-term-assets/videos/VTT-files/Schedule_Bid_Rules_-_Visit_the_campaign_settings_page_ar-AE.vtt" srcLang="ar-ae" label="عربى"><track kind="captions" src="https://m.media-amazon.com/images/G/01/AdProductsWebsite/long-term-assets/videos/VTT-files/Schedule_Bid_Rules_-_Visit_the_campaign_settings_page_de-DE.vtt" srcLang="de-de" label="Deutsch"><track kind="captions" src="https://m.media-amazon.com/images/G/01/AdProductsWebsite/long-term-assets/videos/VTT-files/Schedule_Bid_Rules_-_Visit_the_campaign_settings_page_en-GB.vtt" srcLang="en-gb" label="English (UK)"><track kind="captions" src="https://m.media-amazon.com/images/G/01/AdProductsWebsite/long-term-assets/videos/VTT-files/Schedule_Bid_Rules_-_Visit_the_campaign_settings_page_es-ES.vtt" srcLang="es-es" label="Español (España)"><track kind="captions" src="https://m.media-amazon.com/images/G/01/AdProductsWebsite/long-term-assets/videos/VTT-files/Schedule_Bid_Rules_-_Visit_the_campaign_settings_page_es-MX.vtt" srcLang="es-mx" label="Español (México)"><track kind="captions" src="https://m.media-amazon.com/images/G/01/AdProductsWebsite/long-term-assets/videos/VTT-files/Schedule_Bid_Rules_-_Visit_the_campaign_settings_page_fr-FR.vtt" srcLang="fr-fr" label="Français (France)"><track kind="captions" src="https://m.media-amazon.com/images/G/01/AdProductsWebsite/long-term-assets/videos/VTT-files/Schedule_Bid_Rules_-_Visit_the_campaign_settings_page_hi-IN.vtt" srcLang="hi-in" label="हिंदी"><track kind="captions" src="https://m.media-amazon.com/images/G/01/AdProductsWebsite/long-term-assets/videos/VTT-files/Schedule_Bid_Rules_-_Visit_the_campaign_settings_page_it-IT.vtt" srcLang="it-it" label="Italiano"><track kind="captions" src="https://m.media-amazon.com/images/G/01/AdProductsWebsite/long-term-assets/videos/VTT-files/Schedule_Bid_Rules_-_Visit_the_campaign_settings_page_ja-JP.vtt" srcLang="ja-jp" label="日本語"><track kind="captions" src="https://m.media-amazon.com/images/G/01/AdProductsWebsite/long-term-assets/videos/VTT-files/Schedule_Bid_Rules_-_Visit_the_campaign_settings_page_ko-KR.vtt" srcLang="ko-kr" label="한국어"><track kind="captions" src="https://m.media-amazon.com/images/G/01/AdProductsWebsite/long-term-assets/videos/VTT-files/Schedule_Bid_Rules_-_Visit_the_campaign_settings_page_nl-NL.mp4.vtt" srcLang="nl-nl" label="Nederlands"><track kind="captions" src="https://m.media-amazon.com/images/G/01/AdProductsWebsite/long-term-assets/videos/VTT-files/Schedule_Bid_Rules_-_Visit_the_campaign_settings_page_pl-PL.vtt" srcLang="pl-pl" label="Polskie"><track kind="captions" src="https://m.media-amazon.com/images/G/01/AdProductsWebsite/long-term-assets/videos/VTT-files/Schedule_Bid_Rules_-_Visit_the_campaign_settings_page_pt-BR.vtt" srcLang="pt-br" label="Português (Brasil)"><track kind="captions" src="https://m.media-amazon.com/images/G/01/AdProductsWebsite/long-term-assets/videos/VTT-files/Schedule_Bid_Rules_-_Visit_the_campaign_settings_page_sv-SE.vtt" srcLang="sv-se" label="Swedish"><track kind="captions" src="https://m.media-amazon.com/images/G/01/AdProductsWebsite/long-term-assets/videos/VTT-files/Schedule_Bid_Rules_-_Visit_the_campaign_settings_page_tr-TR.vtt" srcLang="tr-tr" label="Türk"><track kind="captions" src="https://m.media-amazon.com/images/G/01/AdProductsWebsite/long-term-assets/videos/VTT-files/Schedule_Bid_Rules_-_Visit_the_campaign_settings_page_zh-CN.vtt" srcLang="zh-cn" label="中文"></video></div></div><div class="container padding-top-small a20m border-type-none background-color-transparent desktop" id="" style="width:100%"><p class="text align-center color-normal text--word-break--normal text-size--small"><em>Schedule bid rules video</em></p></div></ul></div><div class="container a20m border-type-none background-color-transparent desktop" id="" style="width:100%"><ul class="list list-style--default color-normal text-size--normal" start="1"><li class=""><strong>Rule-based bidding</strong>. This option helps remove the guesswork of managing your campaigns by automatically adjusting your bids based on the ROAS guardrails you set within the campaign manager.</li><div class="container a20m border-type-none background-color-transparent desktop" id="" style="width:100%"><ul class="list list-style--default color-normal text-size--normal" start="1"><li class="">For example, you could set your ROAS to 3, as a guardrail within the campaign settings.</li></ul></div><div class="container padding-top-small padding-bottom-mini a20m border-type-none background-color-transparent desktop" id="" style="width:100%"><div class="video align-start" data-event-component-tag="video-88a8c259-9dc9-4ee2-a2d1-0d8f4f686d8d"><video controls="" crossorigin="anonymous" height="auto" poster="https://m.media-amazon.com/images/G/01/AdProductsWebsite/images/guides/Rule-based_bidding_video_POSTER-_final.jpg" controlslist="nodownload" style="border-radius:16px" class="show-default-border"><source src="https://m.media-amazon.com/images/G/01/AdProductsWebsite/long-term-assets/videos/Rule-based_bidding_video-english_1_1.mp4" type="video/mp4"><source src="https://m.media-amazon.com/images/G/01/sell/video/18Q3-WhySOA-60s._CB1579894933_.mp4" type="video/mp4"><track kind="captions" src="https://m.media-amazon.com/images/G/01/AdProductsWebsite/long-term-assets/videos/VTT-files/Rule-based_bidding_video_Review_campaigns_ar-AE.vtt" srcLang="ar-ae" label="عربى"><track kind="captions" src="https://m.media-amazon.com/images/G/01/AdProductsWebsite/long-term-assets/videos/VTT-files/Rule-based_bidding_video_Review_campaigns_de-DE.vtt" srcLang="de-de" label="Deutsch"><track kind="captions" src="https://m.media-amazon.com/images/G/01/AdProductsWebsite/long-term-assets/videos/VTT-files/Rule-based_bidding_video_Review_campaigns_en-GB.vtt" srcLang="en-gb" label="English (UK)"><track kind="captions" src="https://m.media-amazon.com/images/G/01/AdProductsWebsite/long-term-assets/videos/VTT-files/Rule-based_bidding_video_Review_campaigns_es-ES.vtt" srcLang="es-es" label="Español (España)"><track kind="captions" src="https://m.media-amazon.com/images/G/01/AdProductsWebsite/long-term-assets/videos/VTT-files/Rule-based_bidding_video_Review_campaigns_es-MX.vtt" srcLang="es-mx" label="Español (México)"><track kind="captions" src="https://m.media-amazon.com/images/G/01/AdProductsWebsite/long-term-assets/videos/VTT-files/Rule-based_bidding_video_Review_campaigns_fr-FR.vtt" srcLang="fr-fr" label="Français (France)"><track kind="captions" src="https://m.media-amazon.com/images/G/01/AdProductsWebsite/long-term-assets/videos/VTT-files/Rule-based_bidding_video_Review_campaigns_hi-IN.vtt" srcLang="hi-in" label="हिंदी"><track kind="captions" src="https://m.media-amazon.com/images/G/01/AdProductsWebsite/long-term-assets/videos/VTT-files/Rule-based_bidding_video_Review_campaigns_it-IT.vtt" srcLang="it-it" label="Italiano"><track kind="captions" src="https://m.media-amazon.com/images/G/01/AdProductsWebsite/long-term-assets/videos/VTT-files/Rule-based_bidding_video_Review_campaigns_ja-JP.vtt" srcLang="ja-jp" label="日本語"><track kind="captions" src="https://m.media-amazon.com/images/G/01/AdProductsWebsite/long-term-assets/videos/VTT-files/Rule-based_bidding_video_Review_campaigns_ko-KR.vtt" srcLang="ko-kr" label="한국어"><track kind="captions" src="https://m.media-amazon.com/images/G/01/AdProductsWebsite/long-term-assets/videos/VTT-files/Rule-based_bidding_video_Review_campaigns_nl-NL.vtt" srcLang="nl-nl" label="Nederlands"><track kind="captions" src="https://m.media-amazon.com/images/G/01/AdProductsWebsite/long-term-assets/videos/VTT-files/Rule-based_bidding_video_Review_campaigns_pl-PL.vtt" srcLang="pl-pl" label="Polskie"><track kind="captions" src="https://m.media-amazon.com/images/G/01/AdProductsWebsite/long-term-assets/videos/VTT-files/Rule-based_bidding_video_Review_campaigns_pt-BR.vtt" srcLang="pt-br" label="Português (Brasil)"><track kind="captions" src="https://m.media-amazon.com/images/G/01/AdProductsWebsite/long-term-assets/videos/VTT-files/Rule-based_bidding_video_Review_campaigns_sv-SE.vtt" srcLang="sv-se" label="Swedish"><track kind="captions" src="https://m.media-amazon.com/images/G/01/AdProductsWebsite/long-term-assets/videos/VTT-files/Rule-based_bidding_video_Review_campaigns_tr-TR.vtt" srcLang="tr-tr" label="Türk"><track kind="captions" src="https://m.media-amazon.com/images/G/01/AdProductsWebsite/long-term-assets/videos/VTT-files/Rule-based_bidding_video_Review_campaigns_zh-CN.vtt" srcLang="zh-cn" label="中文"></video></div></div><div class="container padding-top-small a20m border-type-none background-color-transparent desktop" id="" style="width:100%"><p class="text align-center color-normal text--word-break--normal text-size--small"><em>Rule-based bidding video</em></p></div></ul></div><div class="container a20m border-type-none background-color-transparent desktop" id="" style="width:100%"><p class="text align-start color-normal text--word-break--normal text-size--normal">Make sure to apply budget and bidding rules during your next important moment. Then, continue to monitor how your campaigns perform based on these new rules, and adjust as needed.</p></div></div></div><div class="container padding-top-small padding-bottom-small a20m border-type-none background-color-transparent desktop" id="" style="width:100%"><div class=" a20m-column column column--default"><div class="container a20m border-type-none background-color-transparent desktop" id="" style="width:100%"><div class="align-start "><a href="https://advertising.amazon.com/cm/campaigns?entityId=%7b%7bentity_id%7d%7d&ref=%7b%7bCampaignsRef%7d%7d&ref_=a20m_us_lbr_gd_bdgr_cmp" class="link link-type-button-secondary size-xxx-small" data-event-component-tag="link-dc018dff-0059-4754-b615-3dfdbcf1eeec" data-use-url-params="false" data-link-behavior="currentTab">Get started with budget and bidding rules in the campaign manager<svg width="20px" height="20px" viewbox="0 0 20 19" fill="" class="icon icon-arrow-link"><g xmlns="http://www.w3.org/2000/svg" id="Buttons" stroke="none" 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