Designs | Intellectual Property Office of New Zealand

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itemprop="name">Home</span></a><meta itemprop="position" content="0"/></li> <li itemprop="itemListElement" itemscope itemtype="https://schema.org/ListItem"> <a href="/learn-ip/" itemprop="item" class="breadcrumb-1"><span itemprop="name">Learn IP</span></a> <meta itemprop="position" content="1"/> </li> <li itemprop="itemListElement" itemscope itemtype="https://schema.org/ListItem"> <span itemprop="name" class="inactive">Designs</span> <meta itemprop="position" content="2"/> </li> </ul> </div> </nav> </div>   <header>  <div class="outer-page-wrapper outer-page-wrapper--padding-default"> <div class="header general-content-subheader colourscheme-07"> <div class="page-wrapper"> <div class="header-text-wrapper"> <h1 class="">Designs</h1> <div class="intro-text"> Have a new, cool, or novel design you would like to register? Find out everything you need to know to get started below. From what a design is, through to how to apply, we have compiled a basic intro to registered designs for you. </div> </div> </div> </div> </div>  </header>  </div>   <div class="shell-body" id="content">  <div id="content"> <div class="outer-page-wrapper outer-page-wrapper--padding-default"> <div class="page-wrapper-wide">  <div class="layout-col-12 layout-col"> <ul class="AnchorLinks"> <li> <a href="#what-is-a-design?" class="AnchorLinks-link gustan-medium colourscheme-0"> What is a design? <span class="icon icon-arrow-down-long"></span> </a> </li> <li> <a href="#search-for-existing-designs" class="AnchorLinks-link gustan-medium colourscheme-0"> Search for existing designs <span class="icon icon-arrow-down-long"></span> </a> </li> <li> <a href="#how-to-apply-for-a-design" class="AnchorLinks-link gustan-medium colourscheme-0"> How to apply for a design <span class="icon icon-arrow-down-long"></span> </a> </li> <li> <a href="#examples-of-designs" class="AnchorLinks-link gustan-medium colourscheme-0"> Examples of designs <span class="icon icon-arrow-down-long"></span> </a> </li> <li> <a href="#find-out-more-about-designs" class="AnchorLinks-link gustan-medium colourscheme-0"> Ready to get started? <span class="icon icon-arrow-down-long"></span> </a> </li> </ul>  <div class="nav-tertiary divider-bottom mobile tablet screenreader-desktop"></div>  <div class="content-wrapper"> <div class="element app__model__element__richtextelement" id="e164"> <div class="RichTextElement " id="what-is-a-design?" > <div class="RichTextElement--inner body1"> <h2>What is a design?</h2> <p>A design registration protects the unique features of a shape, configuration, or pattern of an object. It is the visual, or external, design of an object that is protected. A registered design cannot be only functional, it has to appeal to the eye by the way it looks too.</p> <p>It is important you do not publish or share your design idea before you have applied for your registered design.</p> <p>Design rights can last for up to 15 years.</p> </div> </div> </div> <div class="element app__model__element__testimonialelement" id="e63"> <div class="TestimonialElement"> <div class="TestimonialElement--image-container"> <img src="/assets/Uploads/resero-image-designs-page-quote-v2.jpg" alt="resero image designs page quote"> </div> <div class="TestimonialElement--testimonial-container"> <div class="TestimonialElement--testimonial colourscheme-07"> <p class="TestimonialElement--testimonial-text gustan-bold"> "IP set us apart as real innovators in our sector. It has allowed us to maintain that position and given us greater credibility with our customers"</p> <p class="TestimonialElement--testimonial-credit">– Hamish Whyte and Helen Jones - Resero</p> </div> </div> </div> </div> <div class="element app__model__element__ctaelement" id="e165"> <div class="CTAElement CTAElement-column colourscheme-07 "> <h2 class="CTAElement-title gustan-medium" id="search-for-existing-designs" > Search for existing designs </h2> <div class="CTAElement-description body1 "><div class="RichTextElement--inner body1"> <p>Searching for an existing design before making an application is a good idea. It can save you time and money, and can also provide inspiration or historical information.</p> </div></div> <a href="/get-ip/designs/search/" class="CTAElement-button button button--arrow "> Search for existing designs <span aria-hidden="true"></span> </a> </div> </div> <div class="element app__model__element__stepselement" id="e62"> <div class="StepsElement"> <h2 class="StepsElement-title" id="how-to-apply-for-a-design" > How to apply for a design </h2> <div class="StepsElement--steps-container colourscheme-07-step"> <div class="StepElement"> <div class="StepElement--step StepElement--step-1"></div> <h4 class="StepElement--step-title">Check if your idea can be registered as a design</h4> <p class="StepElement--step-description">Make sure that your design idea meets the requirements to be registered. A design must be new or original to be able to be registered. You may want to do a search to see if the design you’re thinking of has already been applied to items similar to yours. An intellectual property professional can help search existing designs and write the application. </p> </div> <div class="StepElement"> <div class="StepElement--step StepElement--step-2"></div> <h4 class="StepElement--step-title">Prepare your application</h4> <p class="StepElement--step-description">Your application should include a statement of novelty and must include representations for your design. These are drawings or pictures that clearly show your design applied to your articles, from multiple views or perspectives. You will need as many representations as necessary to show the full extent of your design. </p> </div> <div class="StepElement"> <div class="StepElement--step StepElement--step-3"></div> <h4 class="StepElement--step-title">File your application </h4> <p class="StepElement--step-description">File your application in our case management facility or through your IP professional. You will need to provide your representations and decide who the owner of the design will be. </p> </div> <div class="StepElement"> <div class="StepElement--step StepElement--step-4"></div> <h4 class="StepElement--step-title">Wait for a response from your examiner </h4> <p class="StepElement--step-description">Most design applications are examined within 15 working days. Your examiner will notify you if they find any issues that prevent your design from being registered, and will give you an opportunity to respond to these issues. </p> </div> <div class="StepElement"> <div class="StepElement--step StepElement--step-5"></div> <h4 class="StepElement--step-title">Get your certificate of registration</h4> <p class="StepElement--step-description">If your examiner finds no issues with your application, your design will be registered. A certificate of registration will be made available for your design, and its registration will be advertised to the public.</p> </div> </div> <a href="/get-ip/designs/apply/" class="StepsElement--button button button--arrow" > Find out more about the designs application process <span aria-hidden="true"></span> </a> </div> </div> <div class="element app__model__element__exampleselement" id="e64"> <div class="ExamplesElement colourscheme-07"> <h2 class="ExamplesElement--title gustan-bold" id="examples-of-designs" > Examples of designs </h2> <div class="ExamplesElement--cards-container"> <div class="ExampleElement"> <img class="ExampleElement--image" src="/assets/Uploads/shoe-designs-about-ip.jpg" alt="shoe designs about ip"> <h4 class="ExampleElement--title heading4">Shoe</h4> <div class="ExampleElement--text"> <p class="body1"> NZ design: <span class="gustan-book"> 430231 </span> </p> </div> <div class="ExampleElement--text"> <p class="body1"> Owned by: <span class="gustan-book"> ALLBIRDS, INC </span> </p> </div> </div> <div class="ExampleElement"> <img class="ExampleElement--image" src="/assets/Uploads/bottle-designs-about-ip.jpg" alt="bottle designs about ip"> <h4 class="ExampleElement--title heading4">A bottle</h4> <div class="ExampleElement--text"> <p class="body1"> NZ design: <span class="gustan-book"> 419817 </span> </p> </div> <div class="ExampleElement--text"> <p class="body1"> Owned by: <span class="gustan-book"> The Coca-Cola Company </span> </p> </div> </div> <div class="ExampleElement"> <img class="ExampleElement--image" src="/assets/Uploads/light-shade-designs-about-ip.jpg" alt="light shade designs about ip"> <h4 class="ExampleElement--title heading4"> Pendant light shade</h4> <div class="ExampleElement--text"> <p class="body1"> NZ design: <span class="gustan-book"> 427208 </span> </p> </div> <div class="ExampleElement--text"> <p class="body1"> Owned by: <span class="gustan-book"> David Trubridge Limited </span> </p> </div> </div> </div> </div> </div> <div class="element app__model__element__ctaelement" id="e65"> <div class="CTAElement colourscheme-010 "> <h2 class="CTAElement-title gustan-medium" id="find-out-more-about-designs" > Ready to get started? 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