Learn IP | Intellectual Property Office of New Zealand

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itemprop="name">Home</span></a><meta itemprop="position" content="0"/></li> <li itemprop="itemListElement" itemscope itemtype="https://schema.org/ListItem"> <span itemprop="name" class="inactive">Learn IP</span> <meta itemprop="position" content="1"/> </li> </ul> </div> </nav> </div>   <header>  <div class="outer-page-wrapper outer-page-wrapper--padding-default"> <div class="header general-landing-subheader colourscheme-010"> <div class="page-wrapper"> <div class="header-text-wrapper"> <h1 class="gustan-bold">Learn IP</h1> <div class="intro-text"> Intellectual property (IP) protects the expression of your ideas. Whether it be your company brand or slogan, something you have invented, or the visual design of an item, IP can add value. We’ve collated all the information you need to get started on your IP journey. </div> </div> </div> </div> </div>  </header>  </div>   <div class="shell-body" id="content">  <div id="content"> <div class="outer-page-wrapper outer-page-wrapper--padding-default"> <div class="page-wrapper-wide">  <div class="layout-col-12 layout-col"> <ul class="AnchorLinks"> <li> <a href="#what-is-intellectual-property" class="AnchorLinks-link gustan-medium colourscheme-0"> What is intellectual property? <span class="icon icon-arrow-down-long"></span> </a> </li> <li> <a href="#types-of-ip" class="AnchorLinks-link gustan-medium colourscheme-0"> Types of IP <span class="icon icon-arrow-down-long"></span> </a> </li> <li> <a href="#protecting-and-registering-your-ip" class="AnchorLinks-link gustan-medium colourscheme-0"> Protecting and registering your IP <span class="icon icon-arrow-down-long"></span> </a> </li> <li> <a href="#maori-ip-considerations" class="AnchorLinks-link gustan-medium colourscheme-0"> Māori IP considerations <span class="icon icon-arrow-down-long"></span> </a> </li> <li> <a href="#international-ip" class="AnchorLinks-link gustan-medium colourscheme-0"> International IP <span class="icon icon-arrow-down-long"></span> </a> </li> <li> <a href="#professional-help-for-your-ip" class="AnchorLinks-link gustan-medium colourscheme-0"> Professional help for your IP <span class="icon icon-arrow-down-long"></span> </a> </li> <li> <a href="#case-studies" class="AnchorLinks-link gustan-medium colourscheme-0"> Case Studies <span class="icon icon-arrow-down-long"></span> </a> </li> </ul>  <div class="nav-tertiary divider-bottom mobile tablet screenreader-desktop"></div>  <div class="content-wrapper"> <div class="element app__model__element__richtextelement" id="e1"> <div class="RichTextElement " id="what-is-intellectual-property" > <div class="RichTextElement--inner body1"> <h2>What is intellectual property?</h2> <p>IP is fundamental for most businesses and is a tool for creativity and innovation. There’s IP in everything and IP is everywhere. From the food you eat, to the mobile phone you use, the books you read, and the music you listen to. IP is likely involved in every aspect of your day.</p> </div> </div> </div> <div class="element app__model__element__iptileselement" id="e2"> <div class="IPTilesElement"> <h2 class="IPTilesElement--title" id="types-of-ip" > Types of IP </h2> <p class="IPTilesElement--description body1">IP gives you the exclusive use of your brand, innovation, or idea. Some IP types apply automatically, other types need to be registered with us. </p> <div class="IPTilesElement--cards-container"> <div class="element app__model__element__iptilesgroupelement" id="e3"> <div class="IPTilesElementGroup"> <h3 class="IPTilesElementGroup--title">Brands and creative IP</h3> <p class="IPTilesElementGroup--description body1">IP can help support and strengthen your brand, or protect something you have created. A combination of different types of IP may be useful for your business. </p> <div class="IPTilesElementGroup--cards-container"> <div class="element app__model__element__iptilesitemelement" id="e186"> <a href="/learn-ip/trade-marks/" class="IPTilesItemElement colourscheme-01"> <h4 class="IPTilesItemElement--title gustan-bold linkIcon-SiteTree">Trade marks</h4> <p class="IPTilesItemElement--description"> For example, brands, logos, and slogans </p> </a> </div> <div class="element app__model__element__iptilesitemelement" id="e5"> <a href="/learn-ip/designs/" class="IPTilesItemElement colourscheme-07"> <h4 class="IPTilesItemElement--title gustan-bold linkIcon-SiteTree">Designs</h4> <p class="IPTilesItemElement--description"> For example, fashion design </p> </a> </div> <div class="element app__model__element__iptilesitemelement" id="e6"> <a href="/learn-ip/copyright/" class="IPTilesItemElement colourscheme-02"> <h4 class="IPTilesItemElement--title gustan-bold linkIcon-SiteTree">Copyright</h4> <p class="IPTilesItemElement--description"> For example, written or artistic work </p> </a> </div> </div> </div> </div> <div class="element app__model__element__iptilesgroupelement" id="e12"> <div class="IPTilesElementGroup"> <h3 class="IPTilesElementGroup--title">Technical IP</h3> <p class="IPTilesElementGroup--description body1">Technical IP can help you protect something new you have developed. These range from unregistered and free, to complex and higher cost.</p> <div class="IPTilesElementGroup--cards-container"> <div class="element app__model__element__iptilesitemelement" id="e187"> <a href="/learn-ip/patents/" class="IPTilesItemElement colourscheme-06"> <h4 class="IPTilesItemElement--title gustan-bold linkIcon-SiteTree">Patents</h4> <p class="IPTilesItemElement--description"> For example, inventions </p> </a> </div> <div class="element app__model__element__iptilesitemelement" id="e188"> <a href="/learn-ip/designs/" class="IPTilesItemElement colourscheme-07"> <h4 class="IPTilesItemElement--title gustan-bold linkIcon-SiteTree">Designs</h4> <p class="IPTilesItemElement--description"> For example, product design or decoration </p> </a> </div> <div class="element app__model__element__iptilesitemelement" id="e189"> <a href="/learn-ip/plant-variety-rights/" class="IPTilesItemElement colourscheme-08"> <h4 class="IPTilesItemElement--title gustan-bold linkIcon-SiteTree">Plant variety rights</h4> <p class="IPTilesItemElement--description"> For example, a new species of plant </p> </a> </div> <div class="element app__model__element__iptilesitemelement" id="e15"> <a href="https://www.business.govt.nz/how-to-grow/intellectual-property-protection/types-of-intellectual-property/#e-6665" class="IPTilesItemElement colourscheme-03"> <h4 class="IPTilesItemElement--title gustan-bold linkIcon-URL">Trade secrets</h4> <p class="IPTilesItemElement--description"> For example, confidential information </p> </a> </div> <div class="element app__model__element__iptilesitemelement" id="e17"> <a href="/learn-ip/copyright/" class="IPTilesItemElement colourscheme-02"> <h4 class="IPTilesItemElement--title gustan-bold linkIcon-SiteTree">Copyright</h4> <p class="IPTilesItemElement--description"> For example, a computer program </p> </a> </div> </div> </div> </div> <div class="element app__model__element__iptilesgroupelement" id="e18"> <div class="IPTilesElementGroup"> <h3 class="IPTilesElementGroup--title">Collective IP rights </h3> <p class="IPTilesElementGroup--description body1">Collective IP rights are registered brands or indications that can be used by multiple people, businesses, or organisations.</p> <div class="IPTilesElementGroup--cards-container"> <div class="element app__model__element__iptilesitemelement" id="e19"> <a href="/learn-ip/collective-ip-rights/#collective-trade-marks" class="IPTilesItemElement colourscheme-01"> <h4 class="IPTilesItemElement--title gustan-bold linkIcon-SiteTree">Collective trade marks</h4> <p class="IPTilesItemElement--description"> A brand for members of an association to indicate they are part of a group. </p> </a> </div> <div class="element app__model__element__iptilesitemelement" id="e20"> <a href="/learn-ip/collective-ip-rights/#certification-trade-marks" class="IPTilesItemElement colourscheme-01"> <h4 class="IPTilesItemElement--title gustan-bold linkIcon-SiteTree">Certification trade marks</h4> <p class="IPTilesItemElement--description"> A brand to show goods or services meet set requirements. </p> </a> </div> <div class="element app__model__element__iptilesitemelement" id="e190"> <a href="/learn-ip/collective-ip-rights/#geographical-indications" class="IPTilesItemElement colourscheme-09"> <h4 class="IPTilesItemElement--title gustan-bold linkIcon-SiteTree">Geographical indications</h4> <p class="IPTilesItemElement--description"> Registered places that have specific goods with characteristics linked to that location </p> </a> </div> </div> </div> </div> </div> </div> </div> <div class="element app__model__element__linkselement" id="e23"> <div class="LinksElement"> <h2 class="LinksElement--title" id="protecting-and-registering-your-ip" > Protecting and registering your IP </h2> <p class="LinksElement--description body1"> By registering your IP, you are helping protect your business position in the market. </p> <div class="LinksElement--links"> <div class="element app__model__element__linkitemelement" id="e27"> <div class="LinkElementItem"> <a href="/learn-ip/protecting-and-registering-your-intellectual-property-ip/#why-you-should-protect-ip" class="LinkElementItem--button" > Why you should protect your IP <svg xmlns="http://www.w3.org/2000/svg" width="16" height="17" viewBox="0 0 16 17" fill="none"> <path fill-rule="evenodd" clip-rule="evenodd" d="M9.95958 8.5L4.66665 3.16663H5.33331H6.33324L11.3131 8.14644V8.85355L6.33331 13.8333H5.35357H4.62628L9.95958 8.5Z" fill="#111111"/> </svg> </a> </div> </div> <div class="element app__model__element__linkitemelement" id="e24"> <div class="LinkElementItem"> <a href="/learn-ip/protecting-and-registering-your-intellectual-property-ip/#ip-registration" class="LinkElementItem--button" > IP registration <svg xmlns="http://www.w3.org/2000/svg" width="16" height="17" viewBox="0 0 16 17" fill="none"> <path fill-rule="evenodd" clip-rule="evenodd" d="M9.95958 8.5L4.66665 3.16663H5.33331H6.33324L11.3131 8.14644V8.85355L6.33331 13.8333H5.35357H4.62628L9.95958 8.5Z" fill="#111111"/> </svg> </a> </div> </div> <div class="element app__model__element__linkitemelement" id="e26"> <div class="LinkElementItem"> <a href="/learn-ip/protecting-and-registering-your-intellectual-property-ip/#tips-for-protecting-your-ip" class="LinkElementItem--button" > Tips for protecting IP <svg xmlns="http://www.w3.org/2000/svg" width="16" height="17" viewBox="0 0 16 17" fill="none"> <path fill-rule="evenodd" clip-rule="evenodd" d="M9.95958 8.5L4.66665 3.16663H5.33331H6.33324L11.3131 8.14644V8.85355L6.33331 13.8333H5.35357H4.62628L9.95958 8.5Z" fill="#111111"/> </svg> </a> </div> </div> <div class="element app__model__element__linkitemelement" id="e25"> <div class="LinkElementItem"> <a href="/learn-ip/protecting-and-registering-your-intellectual-property-ip/#ip-enforcement" class="LinkElementItem--button" > IP enforcement <svg xmlns="http://www.w3.org/2000/svg" width="16" height="17" viewBox="0 0 16 17" fill="none"> <path fill-rule="evenodd" clip-rule="evenodd" d="M9.95958 8.5L4.66665 3.16663H5.33331H6.33324L11.3131 8.14644V8.85355L6.33331 13.8333H5.35357H4.62628L9.95958 8.5Z" fill="#111111"/> </svg> </a> </div> </div> </div> </div> </div> <div class="element app__model__element__textimageelement" id="e11"> <div class="TextImageElement "> <div class="TextImageElement--image"> <div class="ImageElement--image-container"> <img src="/assets/Uploads/thumb-wai-manuka.png" alt="thumb wai manuka"> <div class="ImageElement--image-caption colourscheme-0"> <p><strong>Wai Mānuka</strong> – Three friends launch a premium, non-alcoholic drink made from locally sourced ingredients and take it to market with a powerful trade mark that uses Māori motifs. <a href="/case-studies/wai-manuka/">View the full case study</a></p> </div> </div> </div> <div class="TextImageElement--text"> <h2 class="TextImageElement--title" id="maori-ip-considerations" > Māori IP considerations </h2> <div class="TextImageElement--description body1"><p>New Zealand IP law includes specific rules that apply when we review applications that could be offensive to Māori or contrary to Māori values. Applications that include elements of Māori culture, such as words or designs, are reviewed by the relevant Māori Committee. There is no extra cost for this review.</p> <p>If you’re thinking about applying to register IP that includes elements of Māori culture or traditional knowledge, we recommend that you get advice from an IP professional.</p></div> <a href="/get-ip/maori-ip/" class="TextImageElement--link " > More information about Māori IP <span></span> </a> </div> </div> </div> <div class="element app__model__element__richtextelement" id="e10"> <div class="RichTextElement RichTextElement--blue " id="international-ip" > <div class="RichTextElement--inner body1"> <h2>IP must be registered in each country</h2> <p>While there is no such thing as a worldwide IP application, international law makes the process easier. Registration of IP across the world is done on a country-to-country basis. This means if you file your trade mark application with the Intellectual Property Office of New Zealand, once granted, your trade mark is protected in New Zealand alone. This is the same for granted patents, designs and plant varieties.</p> <p>If you’re considering exporting and want to protect your IP in different countries across the world, it’s best to get the advice of an IP professional.</p> <p><a href="https://www.iponz.govt.nz/get-ip/trade-marks/international/">Information on international trade marks</a></p> <p><a href="https://www.iponz.govt.nz/get-ip/designs/international-designs/">Information on international designs</a></p> <p><a href="https://www.iponz.govt.nz/get-ip/patents/international/">Information on international patents</a></p> </div> </div> </div> <div class="element app__model__element__linkselement" id="e7"> <div class="LinksElement"> <h2 class="LinksElement--title" id="professional-help-for-your-ip" > Professional help for your IP </h2> <p class="LinksElement--description body1"> The world of IP can be quite complex and technical. IP professionals can help you with your IP strategy and any IP applications you want to file. </p> <div class="LinksElement--links"> <div class="element app__model__element__linkitemelement" id="e8"> <div class="LinkElementItem"> <a href="/learn-ip/professional-help-for-your-ip/#what-is-an-ip-attorney" class="LinkElementItem--button" > What is an IP attorney? <svg xmlns="http://www.w3.org/2000/svg" width="16" height="17" viewBox="0 0 16 17" fill="none"> <path fill-rule="evenodd" clip-rule="evenodd" d="M9.95958 8.5L4.66665 3.16663H5.33331H6.33324L11.3131 8.14644V8.85355L6.33331 13.8333H5.35357H4.62628L9.95958 8.5Z" fill="#111111"/> </svg> </a> </div> </div> <div class="element app__model__element__linkitemelement" id="e28"> <div class="LinkElementItem"> <a href="/learn-ip/professional-help-for-your-ip/#how-can-an-ip-professional-help" class="LinkElementItem--button" > How can an IP professional help? <svg xmlns="http://www.w3.org/2000/svg" width="16" height="17" viewBox="0 0 16 17" fill="none"> <path fill-rule="evenodd" clip-rule="evenodd" d="M9.95958 8.5L4.66665 3.16663H5.33331H6.33324L11.3131 8.14644V8.85355L6.33331 13.8333H5.35357H4.62628L9.95958 8.5Z" fill="#111111"/> </svg> </a> </div> </div> <div class="element app__model__element__linkitemelement" id="e29"> <div class="LinkElementItem"> <a href="/learn-ip/professional-help-for-your-ip/#how-to-choose-an-ip-professional" class="LinkElementItem--button" > How to choose an IP professional <svg xmlns="http://www.w3.org/2000/svg" width="16" height="17" viewBox="0 0 16 17" fill="none"> <path fill-rule="evenodd" clip-rule="evenodd" d="M9.95958 8.5L4.66665 3.16663H5.33331H6.33324L11.3131 8.14644V8.85355L6.33331 13.8333H5.35357H4.62628L9.95958 8.5Z" fill="#111111"/> </svg> </a> </div> </div> <div class="element app__model__element__linkitemelement" id="e30"> <div class="LinkElementItem"> <a href="/learn-ip/professional-help-for-your-ip/#tips-for-your-first-meeting-with-your-ip-professional" class="LinkElementItem--button" > Tips for your first meeting with your IP professional <svg xmlns="http://www.w3.org/2000/svg" width="16" height="17" viewBox="0 0 16 17" fill="none"> <path fill-rule="evenodd" clip-rule="evenodd" d="M9.95958 8.5L4.66665 3.16663H5.33331H6.33324L11.3131 8.14644V8.85355L6.33331 13.8333H5.35357H4.62628L9.95958 8.5Z" fill="#111111"/> </svg> </a> </div> </div> </div> </div> </div> <div class="element app__model__element__casestudieselement" id="e9"> <div class="CaseStudiesElement"> <div> <h2 class="CaseStudiesElement--title" id="case-studies" > Case Studies </h2> <div class="CaseStudiesElement--description body1"><p>Ideas come in all shapes and sizes. It is likely that no matter what your business or industry is, intellectual property (IP) could help you along your journey. Find out more about how these New Zealand companies have leveraged IP to get to where they are today.</p></div> </div> <div> <div class="CaseStudiesGrid three-column"> <a href="/case-studies/resero/" class="CaseStudyCard"> <div class="CaseStudyCard--image"> <img src="/assets/case-studies/case-study-still-Resero-small.jpg" alt="case study still Resero small"> <div class="CaseStudyCard--image-overlay colourscheme-07"></div> </div> <div class="CaseStudyCard--text"> <div class="CaseStudyCard--title gustan-bold colourscheme-07"> Resero </div> <p class="CaseStudyCard--description">Resero specialise in classroom furniture that helps kids achieve more at school.</p> <div class="CaseStudyCard--tags Tags"> <span class="Tags--tag colourscheme-07">Designs</span> <span class="Tags--tag colourscheme-06">Patents</span> <span class="Tags--tag colourscheme-01">Trade marks</span> </div> </div> </a> <a href="/case-studies/paku/" class="CaseStudyCard"> <div class="CaseStudyCard--image"> <img src="/assets/case-studies/case-study-still-Paku-small.jpg" alt="case study still Paku small"> <div class="CaseStudyCard--image-overlay colourscheme-01"></div> </div> <div class="CaseStudyCard--text"> <div class="CaseStudyCard--title gustan-bold colourscheme-01"> Paku </div> <p class="CaseStudyCard--description">Based in the hills of Wellington, Paku honours mātauranga Māori in the creation of tools for children.</p> <div class="CaseStudyCard--tags Tags"> <span class="Tags--tag colourscheme-01">Trade marks</span> </div> </div> </a> <a href="/case-studies/inhibit-coatings/" class="CaseStudyCard"> <div class="CaseStudyCard--image"> <img src="/assets/case-studies/case-study-still-Inhibit-Coatings-small.jpg" alt="case study still Inhibit Coatings small"> <div class="CaseStudyCard--image-overlay colourscheme-06"></div> </div> <div class="CaseStudyCard--text"> <div class="CaseStudyCard--title gustan-bold colourscheme-06"> Inhibit Coatings </div> <p class="CaseStudyCard--description">Eldon Tate knew he needed to protect his world leading antimicrobial technology before going to market.</p> <div class="CaseStudyCard--tags Tags"> <span class="Tags--tag colourscheme-06">Patents</span> <span class="Tags--tag colourscheme-01">Trade marks</span> </div> </div> </a> </div> </div> <a href="/case-studies/" class="CaseStudiesElement--button button button--primary-outline button--arrow"> Discover more case studies <span></span> </a> </div> </div> </div> </div>  <div class="clear"></div> </div> </div> </div>  <div class="shell-page-footer"> <div class="outer-page-wrapper outer-page-wrapper--padding-default" id="ip-index"> <div class="bottom-page-nav-wrapper"> </div> </div> </div>  <div class="page-footer-wrapper"> <div class="mobile realme-block" id="realme-login-mobile"> <ul class="realme_widget realme_secondary_login realme_theme_light no_touch" style="z-index: 1;"> <li><a href="https://app.iponz.govt.nz/app/Extra/Default.aspx?fcoOp=EXTRA__Default&op=EXTRA_login_manager" 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