Criteo Werberichtlinien | DE

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</div> <div class="right"> <a id="search-trigger" href="#" role="button" arria-pressed="false" aria-label="Open search"></a> <div class="dropdown"> <div class="dropdown-wrapper"> <a id="language-dropdown-trigger" role="button" arria-pressed="false" aria-label="Change language"> de </a> </div> <ul> <li class="active"> <a href="https://www.criteo.com/de/advertising-guidelines/"> Deutsch </a> </li> <li class=""> <a href="https://www.criteo.com/advertising-guidelines/"> English </a> </li> <li class=""> <a href="https://www.criteo.com/es/advertising-guidelines/"> Español </a> </li> <li class=""> <a href="https://www.criteo.com/fr/advertising-guidelines/"> Français </a> </li> <li class=""> <a href="https://www.criteo.com/it/advertising-guidelines/"> Italiano </a> </li> <li class=""> <a href="https://www.criteo.com/pl/"> Polski </a> </li> <li class=""> <a href="https://www.criteo.com/br/advertising-guidelines/"> Português </a> </li> <li class=""> <a 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id="searchsubmit" name="submit" type="submit" value="search"> </form> </div> </div> </div> </div> </div>  <div id="mobile-nav-dialog" class="d-xl-none mobile-nav-dialog"> <div class="container"> <div class="mobile-nav-top"> <div class="mobile-mega-menu"> <ul id="mobile-menu" class="nav-links"> <li class="main-menu-item"> <a class="main-menu-item-link" > <span class="main-menu-item-title">Plattform<span class="arrow-2023"></span></span> </a> <div class="submenu-groups"> <div class="back-button close-submenu-groups">Zurück</div> <div class="submenu-group"> <div class="back-button close-submenu-group">Zurück</div> <div class="submenu-title-wrapper"> <div class="submenu-title-wrapper-inner"> <span class="submenu-title pseudo-link">Plattform<span class="arrow-2023"></span></span> </div> <div class="submenu-description">Werbung & Monetarisierung für Marketer und Media Owner</div> </div> <div class="submenu-items"> <ul class="submenu"> <li class="submenu-item with-arrow full-width"> <a 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class="submenu-title pseudo-link">Performance-Media<span class="arrow-2023"></span></span> </div> <div class="submenu-description">Digitale Werbelösungen für jede Phase der Customer Journey</div> </div> <div class="submenu-items"> <ul class="submenu"> <li class="submenu-item "> <a class="submenu-item-link" href="https://www.criteo.com/de/solutions/customer-acquisition/" target="_self" > <span class="submenu-item-title">Kundengewinnung</span> <span class="description">Menschen erreichen, die euch nicht kennen, sich aber wahrscheinlich für euch interessieren</span> </a> </li> <li class="submenu-item "> <a class="submenu-item-link" href="https://www.criteo.com/de/solutions/customer-retention/" target="_self" > <span class="submenu-item-title">Kundenbindung</span> <span class="description">Den Lifetime Value von Menschen erhöhen, die euch kennen</span> </a> </li> <li class="submenu-item "> <a class="submenu-item-link" href="https://www.criteo.com/de/solutions/criteo-dynamic-retargeting/" target="_self" > <span class="submenu-item-title">Dynamic Retargeting</span> <span class="description">Mehr Conversions erzielen bei Kunden, die euch kennen – mit personalisierten Produkt-Ads</span> </a> </li> <li class="submenu-item "> <a class="submenu-item-link" href="https://www.criteo.com/de/solutions/audiences/" target="_self" > <span class="submenu-item-title">Zielgruppen</span> <span class="description">Top-Kunden finden & binden – mit dem weltweit größten Commerce-Datensatz</span> </a> </li> <li class="submenu-item "> <a class="submenu-item-link" href="https://www.criteo.com/de/solutions/video-advertising/" target="_self" > <span class="submenu-item-title">Videowerbung</span> <span class="description">Kombiniere Videowerbung mit Performance-Funktionen und führe so Konsumenten via Online-Video bis zur Conversion</span> </a> </li> <li class="submenu-item "> <a class="submenu-item-link" href="https://www.criteo.com/de/solutions/contextual-advertising/" target="_self" > <span class="submenu-item-title">Contextual Advertising</span> <span class="description">Optimiertes Targeting – mit Commerce- und Kontextdaten</span> </a> </li> </ul> </div></div> <div class="submenu-group"> <div class="back-button close-submenu-group">Zurück</div> <div class="submenu-title-wrapper"> <div class="submenu-title-wrapper-inner"> <span class="submenu-title pseudo-link">Retail Media<span class="arrow-2023"></span></span> </div> <div class="submenu-description">Aktivierungs- und Monetarisierungslösungen für Brands, Agenturen und Retailer</div> </div> <div class="submenu-items"> <ul class="submenu"> <li class="submenu-item "> <a class="submenu-item-link" href="https://www.criteo.com/de/solutions/retail-media-platform/" target="_self" > <span class="submenu-item-title">Retail Media</span> <span class="description">Shopper erreichen und konvertieren – mit relevanten Ads am digitalen PoS</span> </a> </li> </ul> </div></div> </div> </li> <li class="main-menu-item"> <a class="main-menu-item-link" > <span class="main-menu-item-title">Ressourcen<span class="arrow-2023"></span></span> </a> <div class="submenu-groups"> <div class="back-button close-submenu-groups">Zurück</div> <div class="submenu-group"> <div class="back-button close-submenu-group">Zurück</div> <div class="submenu-title-wrapper"> <div class="submenu-title-wrapper-inner"> <span class="submenu-title pseudo-link">Allgemeines<span class="arrow-2023"></span></span> </div> <div class="submenu-description">Insights, Fortbildung, Criteo-News und mehr</div> </div> <div class="submenu-items"> <ul class="submenu"> <li class="submenu-item "> <a class="submenu-item-link" href="https://www.criteo.com/de/resources/" target="_self" > <span class="submenu-item-title">Ressourcen-Center</span> <span class="description">Reports, Leitfäden, Webinare und mehr für eure Werbestrategie</span> </a> </li> <li class="submenu-item "> <a class="submenu-item-link" href="https://www.criteo.com/de/blog/" target="_self" 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class="submenu-title-wrapper-inner"> <span class="submenu-title pseudo-link">Creative Formats<span class="arrow-2023"></span></span> </div> <div class="submenu-description">Werbeformate und eine Galerie mit realen Beispielen</div> </div> <div class="submenu-items"> <ul class="submenu"> <li class="submenu-item "> <a class="submenu-item-link" href="https://www.criteo.com/de/digital-ad-formats/" target="_self" > <span class="submenu-item-title">Formate für digitale Ads</span> <span class="description">Unsere Ad-Formate für Video, Adaptive, Rich Media und mehr</span> </a> </li> <li class="submenu-item "> <a class="submenu-item-link" href="https://www.criteo.com/de/ad-gallery/" target="_self" > <span class="submenu-item-title">Ad Gallery</span> <span class="description">Praxis-Beispiele für eine Vielzahl von Formaten, Branchen und Regionen</span> </a> </li> <li class="submenu-item "> <a class="submenu-item-link" href="https://www.criteo.com/de/technology/dco/" target="_self" > <span 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class="submenu-title pseudo-link">Über Criteo<span class="arrow-2023"></span></span> </div> </div> <div class="submenu-items"> <ul class="submenu"> <li class="submenu-item "> <a class="submenu-item-link" href="https://www.criteo.com/de/company/" target="_self" > <span class="submenu-item-title">Unternehmen</span> <span class="description">Criteo kennenlernen</span> </a> </li> <li class="submenu-item "> <a class="submenu-item-link" href="https://criteo.investorroom.com/" target="_blank" > <span class="submenu-item-title">Investoren</span> <span class="description">Informationen für Investoren</span> </a> </li> <li class="submenu-item "> <a class="submenu-item-link" href="https://www.criteo.com/de/news/" target="_self" > <span class="submenu-item-title">In den Medien</span> <span class="description">Pressemitteilungen und Erwähnungen</span> </a> </li> <li class="submenu-item "> <a class="submenu-item-link" href="https://careers.criteo.com/en/working-at-criteo/diversity-inclusion/" target="_blank" > <span class="submenu-item-title">Diversität, Gleichstellung & Inklusion</span> <span class="description">Unsere DEI-Säulen, Ziele und mehr</span> </a> </li> <li class="submenu-item "> <a class="submenu-item-link" href="https://www.criteo.com/de/sustainability/" target="_self" > <span class="submenu-item-title">Nachhaltigkeit</span> <span class="description">Unser Ansatz für eine nachhaltige Zukunft</span> </a> </li> <li class="submenu-item "> <a class="submenu-item-link" href="https://www.criteo.com/de/product-ethics/" target="_self" > <span class="submenu-item-title">Produkt-Ethik</span> <span class="description">So stellen wir ethische Werbung sicher</span> </a> </li> <li class="submenu-item "> <a class="submenu-item-link" href="https://careers.criteo.com/en/" target="_blank" > <span class="submenu-item-title">Arbeiten für Criteo</span> <span class="description">Eure Chancen erkunden</span> </a> </li> </ul> </div></div> </div> </li> </ul> </div> <div class="mobile-search"> <form method="get" id="searchformMobile" action="https://www.criteo.com/de/" role="search"> <div class="input-group"> <label for="search-mobile" class="sr-only">Search for:</label> <input id="search-mobile" class="field form-control aa-input" name="s" type="text" placeholder="Suchen ..." autocomplete="off" spellcheck="false" dir="auto"> <button class="input-group-addon mobile-button-search"> <span class="sr-only">Search</span><i class="fa fa-search" aria-hidden="true"></i> </button> </div> </form> </div> </div> <div class="mobile-nav-bottom"> <div class="mobile-language-menu"> <div class="select-wrapper"> <label for="mobileLanguageSelect" class="sr-only">Select your Language</label> <select id="mobileLanguageSelect" class="_openup" onchange="onMobileLanguageSelect('')" aria-labelledby="mobileLanguageSelect"> <option value="https://www.criteo.com/de/advertising-guidelines/" selected="selected">Deutsch</option><option value="https://www.criteo.com/advertising-guidelines/" >English</option><option value="https://www.criteo.com/es/advertising-guidelines/" >Español</option><option value="https://www.criteo.com/fr/advertising-guidelines/" >Français</option><option value="https://www.criteo.com/it/advertising-guidelines/" >Italiano</option><option value="https://www.criteo.com/pl/" >Polski</option><option value="https://www.criteo.com/br/advertising-guidelines/" >Português</option><option value="https://www.criteo.com/ru/advertising-guidelines/" >Pусский</option><option value="https://www.criteo.com/kr/advertising-guidelines/" >한국어</option><option value="https://www.criteo.com/cn/" >中文</option><option value="https://www.criteo.com/jp/advertising-guidelines/" >日本語</option> </select> </div> </div> <div class="buttons"> <a class="link-style" href="https://www.criteo.com/de/login/" target="_self"> Mein Account </a> <a class="button-style" href="https://www.criteo.com/de/talk-to-an-expert/" target="_self"> Jetzt loslegen </a> </div> </div> </div> </div> <div id="basic-page" class="layout-mode-with-toc bg--light-smoke py-5 pb-lg-6"> <div class="container "> <div class="row"> <div class="col-sm-12"> <div id="basic-page-header"> <h1 class="h2 page-title">Criteo Werberichtlinien</h1> </div> </div> </div> </div> <div class="container"> <div class="row"> <div class="col-sm-12 col-lg-8 col-xl-9"> <div id="basic-page-content"> <p><strong>Wenn Sie nach den Richtlinien für Criteo Supply-Partner suchen, klicken Sie bitte </strong><strong style="font-size: 1rem;"><a href="https://www.criteo.com/de/supply-partner-guidelines/">hier</a>.</strong></p> <hr /> <p>Criteo und die dem Unternehmen angeschlossenen Plattformen, darunter BidSwitch, arbeiten über ein Netzwerk höchster Qualität. Aus diesem Grund sind die Werbepartner von Criteo dazu verpflichtet, diese Richtlinien jederzeit einhalten.</p> <p>Um ein vertrauenswürdiges Werbe-Ökosystem zu gewährleisten, verlangt Criteo von allen seinen Werbepartnern die Einhaltung hoher ethischer Standards. Jeder Werbepartner von Criteo ist dafür verantwortlich, dass seine Inhalte, Produkte oder Dienstleistungen den geltenden Gesetzen und Vorschriften entsprechen, einschließlich der geltenden Gesetze und Vorschriften zum Datenschutz und zur Privatsphäre.</p> <p>Die Werbung darf nicht die Sicherheit der Criteo-Plattform oder der ihr angeschlossenen Plattformen oder deren Nutzer gefährden oder einen Dienst aufrufen, der die Sicherheit der Criteo-Plattform oder der ihr angeschlossenen Plattformen oder deren Nutzer gefährdet.</p> <p>Criteo behält sich das Recht vor, nach eigenem Ermessen einen Partner abzulehnen bzw. aus seinem Netzwerk zu entfernen oder den Zugang zu den Criteo-Plattformen vorübergehend oder dauerhaft auszusetzen.</p> <hr /> <h2 id="Verbotene-Inhalte">1. Verbotene Inhalte</h2> <p>Criteo zeigt keine Inhalte, Produkte oder Dienstleistungen an, die unter die folgenden verbotenen Kategorien fallen:</p> <p><strong>1.1. Diskriminierung oder Hassrede</strong></p> <p>Das umfasst Werbung oder Bilder, die eine Person oder eine Gruppe von Personen aufgrund von ethnischer Herkunft, nationaler Herkunft, Geschlecht, Religionszugehörigkeit, Behinderung, Alter oder sexueller Orientierung/Geschlechtsidentität beleidigen, diffamieren oder bedrohen.</p> <p><strong>1.2. Nicht jugendfreie Inhalte</strong></p> <p>Sexuelle, höchst suggestive oder pornografische Anzeigen oder Bilder, einschließlich Nacktheit, Sexspielzeuge und Videos und/oder Bilder von Personen in sexuell suggestiven oder aufreizenden Positionen.</p> <p><strong>1.3. Täuschende, falsche oder irreführende Produkte/Dienstleistungen</strong></p> <p>Das umfasst täuschende, irreführende, absichtlich mehrdeutige oder betrügerische Behauptungen, Bilder, Angebote oder Geschäftspraktiken, einschließlich, aber nicht beschränkt auf Ads oder Inhalte, die einen Nutzer in betrügerischer oder irreführender Weise dazu verleiten, auf eine Ad zu klicken.</p> <p><strong>1.4. Illegale oder rechtlich fragwürdige Aktivitäten und unehrliche oder räuberische Inhalte oder Aktivitäten</strong></p> <p>Das umfasst Werbung für Produkte, Dienstleistungen oder Aktivitäten, die illegale Produkte, Dienstleistungen oder Aktivitäten darstellen, erleichtern oder fördern (oder die auf andere Weise unehrliches Verhalten ermöglichen), einschließlich, aber nicht beschränkt auf illegale Drogen, Drogenutensilien und gefälschte Dokumente.</p> <p><strong>1.5. Verletzung geistiger Eigentumsrechte, Produktpiraterie oder gefälschte Produkte</strong></p> <p>Die Verletzung der geistigen Eigentumsrechte Dritter ist verboten. Die Werbung darf keine Inhalte enthalten, die die geistigen Eigentumsrechte Dritter verletzen. Beispiele hierfür sind u. a. die widerrechtliche Verwendung einer Marke/eines Logos, die Verbreitung von urheberrechtlich geschütztem Material ohne ausdrückliche Genehmigung des Eigentümers, gefälschte Waren, raubkopierte Inhalte und Werbung, die das Bild oder Abbild einer Person ohne deren Erlaubnis enthalten.</p> <p><strong>1.6. Schockierende/anstößige Inhalte</strong></p> <p>Werbung, die grundlose Gewalt, sexuell eindeutige, pornografische oder obszöne Inhalte oder andere beleidigende, schockierende, blutrünstige, gewalttätige, unsichere, blasphemisch, bedrohende, gefährliche, reißerische, respektlose oder verstörende Inhalte enthält, ist verboten.</p> <p><strong>1.7. Schusswaffen und Waffen</strong></p> <p>Einschließlich, aber nicht beschränkt auf Werbung für Munition, Feuerwaffen oder zugehörige Utensilien (einschließlich Zubehör), Paintball-Pistolen, Gewehre, Luftgewehre, Elektroschocker, Sprengstoffe, Bomben, Messer oder Waffen jeglicher Art sowie Feuerwerkskörper.</p> <p><strong>1.8. Drogen</strong></p> <p>Werbung für illegale Drogen oder entsprechende Utensilien ist verboten. Verboten sind sowohl illegale Drogen als auch Freizeitdrogen, d. h. Substanzen, die die Psyche verändern oder einen „Rausch“ auslösen, sowie Werbung für Produkte oder Dienstleistungen, die den Drogenkonsum erleichtern sollen. Beispiele sind Kokain, Heroin, andere illegale Opioide und Substanzen, die zur Herstellung von „Legal Highs“ verwendet werden könnten, wie z. B. medizinisches Marihuana.</p> <p><strong>1.9. Webseiten gerichtet an Minderjährige</strong></p> <p>Werbung auf Websites (oder Teilen von Websites) oder in mobilen Apps, die sich speziell an Personen unter 16 Jahren richten, ist verboten.</p> <p style="padding-left: 80px;"><div class="lightbulb"> <div class="content p-3 "><strong>Hinweis: BidSwitch Demand Partner können am COPPA Traffic Trading teilnehmen.</strong></div> </div></p> <p><strong>1.10. Partnersuche</strong></p> <p>Werbung für Dating-Sites, die für Affären oder Seitensprünge, Escort- oder Prostitutionsdienste oder Katalog-Ehen wirbt, ist verboten.</p> <p><strong>1.11. Unsichere Inhalte</strong></p> <p>Werbung für Produkte, einschließlich, aber nicht beschränkt auf Adware, Spyware, P2P-Anwendungen, Malware, Viren, Würmer, Trojaner, ist verboten. Jegliche Werbung, die schädlichen Computercode enthält, der die Integrität oder Leistung des Criteo-Dienstes stört oder unterbricht, ist untersagt; dies beinhaltet, ist aber nicht beschränkt auf Code, der:</p> <ul> <li>Benutzereinstellungen oder Browsereinstellungen ändert.</li> <li>Downloads ohne die ausdrückliche Zustimmung des Nutzers initiiert.</li> <li>Adware, Spyware, Malware, Spionageprogramme, Viren, Würmer, Trojanische Pferde verbreitet oder Nutzer auf unerwünschte Websites umleitet. Dies umfasst auch Malware.</li> <li>Pop-ups oder Pop-unders initiiert, die die Navigation auf der Website behindern.</li> <li>Arbitrage-Werbeeinblendungen im Übermaß nutzt, einschließlich Advertising Stacking oder des Aufrufs anderer Werbeeinheiten zur Laufzeit.</li> </ul> <hr /> <h2 id="Eingeschränkte-Inhalte">2. Eingeschränkte Inhalte</h2> <p>Die Werbung für <strong>eingeschränkte </strong>Produkt- und Dienstleistungskategorien (nachstehend aufgeführt) kann nur in bestimmten Ländern und unter bestimmten Bedingungen sowie mit ausdrücklicher Genehmigung von Criteo gestattet werden.</p> <p><strong>2.1. Online-Apotheken</strong></p> <p>Dies umfasst Werbung für Online-Apotheken, die verschreibungspflichtige Medikamente verkaufen, sowie informative Websites zum Thema Medikamente.</p> <p><strong>2.2. Medikamente und Gesundheitsprodukte</strong></p> <p>Dazu gehört Werbung für verschreibungspflichtige Medikamente, kontrollierte oder beschränkte Arzneimittel, Partydrogen, Potenz- und Sexualmittel, Vaterschaftstests und jegliche Produkte, die eine ähnliche Wirkung wie illegale Substanzen versprechen, sowie Mittel zur Gewichtsabnahme mit unrealistischen Erwartungen/Zielen. Generell Produkte, die einen Gesundheitszustand behandeln.</p> <p><strong>2.3. Alkohol</strong></p> <p>Dies umfasst Werbung für harte Alkoholika, Spirituosen, Wein, Bier und andere alkoholische Getränke.</p> <p><strong>2.4. Glücksspiel</strong></p> <p>Werbung für Online- oder Offline-Glücksspiele. Dazu gehören ohne Einschränkung Online- und Offline-Poker, Bingo und andere Arten von Glücksspielen, Lotterien, Renn- und Sportwetten, Informationen über Online-Glücksspiele und Online-Spiele außerhalb von Casinos, in denen um Geld oder Preise gespielt wird.</p> <ul> <li>„Online-Glücksspiele“ sind definiert als die Förderung von Online-Glücksspielen mit echtem Geldeinsatz um Geld und/oder Geldeswert sowie die Förderung von Websites, die Inhalte in Bezug auf Online-Glücksspiele enthalten oder zu diesen verlinken;</li> <li>„Offline-Glücksspiele“ sind definiert als die Förderung von Glücksspielen außerhalb des virtuellen oder digitalen Raumes mit echtem Geldeinsatz um Geld und/oder Geldeswert, Aktivitäten oder Einrichtungen;</li> <li>„Online-Spiele, die nicht in Casinos stattfinden,“ werden definiert als alle internetbasierten Spiele, bei denen Geld oder andere Wertgegenstände als Gegenleistung für die Möglichkeit, echtes Geld oder Preise zu gewinnen, die auf dem Ergebnis von Spielen basieren, bezahlt oder eingesetzt werden, wie z. B. Fantasy-Sport, Online-Turniere oder Videospiele, in denen um Geld oder Preise gespielt wird.</li> </ul> <p><strong>2.5. Tabak</strong></p> <p>Dies umfasst Werbung für Tabak oder tabakverwandte Produkte, Vaping-Produkte oder ähnliche Utensilien (einschließlich, aber nicht beschränkt auf elektronische Zigaretten, Vapes, Vaping-Geräte, Pfeifen, Bongs, Zigaretten, Zigarren, Blättchen, rauchlosen Tabak oder andere verwandte Produkte).</p> <ul> <li>Werbung, die eindeutig auf die Raucherentwöhnung abzielt, ist in zugelassenen Ländern und unter bestimmten Einschränkungen erlaubt.</li> <li>Für elektronische Zigaretten und Kautabak darf jedoch nicht geworben werden, auch wenn diese als Mittel zur Raucherentwöhnung vermarktet werden.</li> </ul> <p><strong>2.6. Hellseher, Astrologen, Wahrsager, usw.</strong></p> <ul> <li>Dies umfasst Werbung für übersinnliche Produkte oder Dienstleistungen, einschließlich Wahrsager, Medien, Astrologen, Tarotkartenlesungen, Hexerei, Hypnose, kultische/okkulte Aktivitäten und ähnliche Produkte oder Dienstleistungen.</li> <li>Werbung, die die Genauigkeit von astrologischen, übersinnlichen oder paranormalen Dienstleistungen oder Produkten anpreist oder Ergebnisse garantiert, ist jedoch in jedem Fall untersagt.</li> </ul> <p><strong>2.7. Finanzprodukte, finanzielle Dienstleistungen und Versicherungen</strong></p> <ul> <li>Werbung für Finanzprodukte/-dienstleistungen umfasst Bank-/Investitions-/Geldverwaltungsprodukte und -dienstleistungen, Kredite, Geschäftsmöglichkeiten usw.</li> <li>Die Werbung für Versicherungsprodukte/-dienstleistungen umfasst Hausversicherungen, Personenversicherungen, Lebensversicherungen, Kfz-Versicherungen, Krankenversicherungen usw.</li> </ul> <p style="padding-left: 80px;"><div class="lightbulb"> <div class="content p-3 "><strong>Beschränkte Kategorien in den Bereichen Glücksspiel, Alkohol und Tabak – Die Kunden von MediaGrid und BidSwitch:</strong></p> <p><span style="font-size: 1rem;">Für die eingeschränkten Kategorien Glücksspiel, Alkohol und Tabak müssen sich die Kunden der Criteo angegliederten Plattformen The MediaGrid und BidSwitch für den Handel in den eingeschränkten Kategorien anmelden. Für das Opt-In für eingeschränkte Kategorien wenden Sie sich bitte an Ihren Account Manager. Der Kunde kann auch aufgefordert werden, bestimmten zusätzlichen Bedingungen in Bezug auf eingeschränkte Kategorien zuzustimmen.</div> </div></span></p> <hr /> <h2 id="Werbeformate-und-technische-Richtlinien">3. Werbeformate und technische Richtlinien</h2> <p><strong>3.1. Die Werbung darf keine der folgenden Inhalte enthalten:</strong></p> <ul> <li>Inhalte, die dazu dienen, die Website des Publishers bzw. den Rechner des Benutzers zu hacken oder Kopierschutz und andere elektronische Sicherheitsmaßnahmen zu brechen oder zu umgehen.</li> <li>Inhalte im Zusammenhang mit dem Verkauf von verschreibungspflichtigen Medikamenten.</li> <li>Automatisch abgespielte Audioelemente.</li> <li>Pop-up- oder Pop-under-Inhalte.</li> <li>Verwackelte oder unscharfe Bilder.</li> <li>Werbung, die nicht innerhalb der angegebenen Parameter für die Größe der Ad Unit liegt.</li> <li>Mehrere Ad Units pro Platzierung.</li> <li>Automatisch aktualisierte Ad Units.</li> </ul> <p><strong>3.2. Plichten des Werbetreibenden:</strong></p> <ul> <li>Kein Weiterverkauf von Anzeigenblöcken, außer mit ausdrücklicher Genehmigung des Herausgebers.</li> <li>Anzeigenblöcke müssen mit den korrekten technischen Richtlinien und Anforderungen für den besagten Publisher-Anzeigenblock an den Publisher ausgeliefert werden, es sei denn, der Publisher und der Werbetreibende haben dies ausdrücklich anders vereinbart.</li> <li>Die technischen Spezifikationen von Criteo in Bezug auf die Nutzung der Plattform von Criteo und der mit Criteo verbundenen Plattformen sind zu beachten. Die von BidSwitch benötigten technischen Spezifikationen finden Sie unter <a href="http://docs.bidswitch.com/" target="_blank" rel="noopener">http://docs.bidswitch.com</a>.</li> </ul> <p>Weitere Informationen zu den technischen Anforderungen und den Formatrichtlinien finden Sie auch <a href="https://www.criteo.com/de/supply-partner-guidelines/" target="_blank" rel="noopener">in unseren Supply Partner-Richtlinien</a>.</p> <hr /> <h2 id="Datenschutz-und-geschützte-Merkmale-der-Nutzer">4. Datenschutz und geschützte Merkmale der Nutzer</h2> <p>Die Werbung für Inhalte, Produkte oder Dienstleistungen, die auf eines oder mehrere der folgenden, nicht abschließenden Liste von geschützten Merkmalen der Nutzer abzielen, ist verboten, es sei denn, Criteo hat dies in Ländern, in denen solche Werbung rechtlich zulässig ist, ausdrücklich genehmigt:</p> <ul> <li>Rasse</li> <li>Ethnie</li> <li>Religiöse Zugehörigkeit oder Glaube</li> <li>Sensible Erkrankung oder gesundheitliche Einschränkung</li> <li>Sexuelle Orientierung</li> <li>Sexuelle Interessen und Praktiken</li> <li>Informationen, die eine persönliche Identifizierung erlauben</li> <li>Politische Zugehörigkeit/Meinung</li> <li>Mitgliedschaft in einer Gewerkschaft</li> <li>Biometrische Informationen oder genetische Daten</li> <li>Vorstrafen oder strafrechtlicher Status</li> <li>Religion oder persönliche Überzeugungen</li> <li>Geschlecht</li> <li>Finanzieller Status</li> <li>Alter (Altersspanne ist akzeptabel)</li> </ul> <p><a href="https://www.criteo.com/de/privacy/">Hier</a> findet ihr die aktuelle Version unserer Datenschutzrichtlinie.</p> <p>Weitere Informationen zu den Pflichten der Criteo Werbetreibenden in Bezug auf die Informationen der Nutzer und die Einholung der Einwilligung <a href="https://www.criteo.com/de/criteo-privacy-guidelines-for-clients-and-publisher-partners/">findet ihr hier</a>.</p> <hr /> <h2 id="Zielgruppen">5. Zielgruppen</h2> <p>Criteo untersagt die Erstellung oder Erweiterung von Zielgruppen oder die Nutzung der Funktionen seiner Plattform, wenn dies zu einem Targeting-Bias in Hinblick auf Gruppen oder Bevölkerungsgruppen führen würde, die durch eines oder mehrere der oben aufgeführten geschützten Nutzer-Merkmale definiert sind, oder wenn dies unangemessene Vorurteile zugunsten oder gegen diese Gruppen/Bevölkerungsgruppen begünstigen bzw. hervorrufen würde.</p> <p>Criteo behält sich das Recht vor, diese Richtlinie jederzeit zu detaillieren, zu ändern oder zu aktualisieren. Criteo wird diese Änderungen direkt auf dieser Seite veröffentlichen und unsere Werbepartner über solche Änderungen informieren.</p> <hr /> <p>Aktualisiert im Januar 2023.</p> </div> </div> <div class="col-sm-12 col-lg-4 col-xl-3"> <div id="basic-page-sidebar-right"> <div id="table-of-contents"> <h2 class="toc-heading">Inhaltsverzeichnis</h2> <ul id="toc-list"></ul> </div> </div> </div> </div> </div> </div> <style>.body-lc-regular-font{font-weight:400}.body-lc-medium-font{font-weight:500}.body-lc-semibold-font{font-weight:600}@keyframes fadeIn{0%{opacity:0}to{opacity:1}}#trend_tracker_modal{background-color:#d3d6e5;z-index:200!important;position:fixed;top:0;left:0;height:100%;width:100%;animation:fadeIn .3s forwards}#trend_tracker_modal .container{display:-ms-flexbox;display:flex;-ms-flex-direction:row;flex-direction:row}#trend_tracker_modal .h100{height:100%;overflow:auto}#trend_tracker_modal 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