Diretrizes para publicidade da Criteo

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for="mobileLanguageSelect" class="sr-only">Select your Language</label> <select id="mobileLanguageSelect" class="_openup" onchange="onMobileLanguageSelect('')" aria-labelledby="mobileLanguageSelect"> <option value="https://www.criteo.com/de/advertising-guidelines/" >Deutsch</option><option value="https://www.criteo.com/advertising-guidelines/" >English</option><option value="https://www.criteo.com/es/advertising-guidelines/" >Español</option><option value="https://www.criteo.com/fr/advertising-guidelines/" >Français</option><option value="https://www.criteo.com/it/advertising-guidelines/" >Italiano</option><option value="https://www.criteo.com/pl/" >Polski</option><option value="https://www.criteo.com/br/advertising-guidelines/" selected="selected">Português</option><option value="https://www.criteo.com/ru/advertising-guidelines/" >Pусский</option><option value="https://www.criteo.com/kr/advertising-guidelines/" >한국어</option><option value="https://www.criteo.com/cn/" >中文</option><option value="https://www.criteo.com/jp/advertising-guidelines/" >日本語</option> </select> </div> </div> <div class="buttons"> <a class="link-style" href="https://www.criteo.com/br/login/" target="_self"> Minha conta </a> <a class="button-style" href="https://www.criteo.com/br/talk-to-an-expert/" target="_self"> Iniciar </a> </div> </div> </div> </div> <div id="basic-page" class="layout-mode-with-toc bg--light-smoke py-5 pb-lg-6"> <div class="container "> <div class="row"> <div class="col-sm-12"> <div id="basic-page-header"> <h1 class="h2 page-title">Diretrizes para publicidade da Criteo</h1> </div> </div> </div> </div> <div class="container"> <div class="row"> <div class="col-sm-12 col-lg-8 col-xl-9"> <div id="basic-page-content"> <p><strong>Se você está procurando as Diretrizes para publishers parceiros da Criteo, clique <a href="https://www.criteo.com/br/supply-partner-guidelines/">aqui</a>.</strong></p> <hr /> <p>A Criteo e suas plataformas afiliadas, incluindo BidSwitch, operam através de uma rede de altíssima qualidade. Por essa razão, os parceiros anunciantes da Criteo devem aderir e obedecer sempre a essas diretrizes.</p> <p>Para garantir um ecossistema publicitário confiável, a Criteo exige que todos os seus parceiros publicitários mantenham elevados padrões éticos. Cada um dos parceiros da Criteo é responsável por garantir que seus conteúdos, produtos ou serviços estejam em conformidade com as leis e regulamentos aplicáveis, incluindo, entre outros, as leis que regem a privacidade e a proteção de dados.</p> <p>A publicidade não deve colocar em risco a segurança da plataforma da Criteo ou de suas plataformas afiliadas ou de seus usuários ou fazer uma chamada para um serviço que coloque em risco a segurança da plataforma da Criteo ou de suas plataformas afiliadas ou de seus usuários.</p> <p>A Criteo reserva-se o direito de rejeitar ou remover um parceiro de sua rede, ou de suspender o acesso às plataformas da Criteo Criteo de modo temporário ou permanente, a seu exclusivo Critério.</p> <hr /> <h2 id="prohibited-content">1. Conteúdo proibido</h2> <p>A Criteo não exibe conteúdo, produtos ou serviços que se enquadram nas seguintes categorias proibidas:</p> <p><strong>1.1. Assédio ou discurso de ódio</strong></p> <p>Publicidade ou imagens que insultem, difamem ou ameacem um indivíduo ou grupos de indivíduos com base em raça ou origem étnica, nacionalidade, sexo, afiliação religiosa, deficiência, idade ou orientação sexual/identidade de gênero.</p> <p><strong>1.2. Conteúdo adulto</strong></p> <p>Anúncios ou imagens sexuais, altamente sugestivos ou pornográficos, incluindo, entre outros, nudez, brinquedos sexuais e vídeos e/ou imagens de pessoas em posições sexualmente sugestivas ou provocativas.</p> <p><strong>1.3. Produtos/Serviços enganosos, falsos ou mal-intencionados</strong></p> <p>Declarações, imagens, ofertas ou práticas comerciais enganosas, mal-intencionadas, propositadamente ambíguas ou fraudulentas, incluindo, entre outros, anúncios ou conteúdos que induzam de forma fraudulenta ou enganosa um usuário a clicar em um anúncio.</p> <p><strong>1.4. Atividades ilegais ou legalmente questionáveis e conteúdos ou atividades desonestas ou predatórias</strong></p> <p>Publicidade de produtos, serviços ou atividades que constituam, facilitem ou promovam produtos, serviços ou atividades ilegais (ou que, de outra forma, permitam conduta desonesta), incluindo, entre outros, drogas ilícitas, apetrechos para uso de drogas e documentos falsos.</p> <p><strong>1.5. Violação de propriedade intelectual, pirataria ou produtos falsificados</strong></p> <p>A violação de quaisquer direitos de propriedade intelectual de terceiros é proibida. A publicidade não deve incluir ou conter qualquer conteúdo que viole os direitos de propriedade intelectual de terceiros. Os exemplos incluem, entre outros, apropriação indébita de uma marca registrada/logotipo, distribuição de material protegido por direitos autorais sem a autorização expressa do proprietário, produtos falsificados, conteúdo pirata e anúncios que incluem a imagem ou semelhança de um indivíduo sem sua permissão.</p> <p><strong>1.6. Conteúdo chocante/ofensivo</strong></p> <p>É proibida a publicidade que contenha violência gratuita, conteúdo sexualmente explícito, pornográfico ou obsceno, ou outro conteúdo ofensivo, chocante, sangrento, violento, inseguro, profano, ameaçador, perigoso, sensacionalista, desrespeitoso ou perturbador.</p> <p><strong>1.7. Armas de fogo e armas em geral</strong></p> <p>Incluindo, entre outros, publicidade de munição, armas de fogo ou parafernália relacionada (incluindo acessórios), armas de paintball, armas de choque, armas militares, explosivos, bombas, facas ou armas de qualquer tipo e fogos de artifício.</p> <p><strong>1.8. Drogas</strong></p> <p>A publicidade de drogas ilícitas ou apetrechos relacionados é proibida. Drogas ilícitas e recreativas, definidas como substâncias que alteram o estado mental ou produzem um “barato”, bem como anúncios de produtos ou serviços comercializados como facilitadores do uso de drogas, são proibidos. Exemplos incluem cocaína, heroína, outros opioides ilegais e substâncias que podem ser usadas para criar “drogas legais”, como a maconha medicinal.</p> <p><strong>1.9. Sites infantis</strong></p> <p>É proibida a publicidade em qualquer site (ou parte de sites) ou aplicativo mobile que segmente especificamente indivíduos com menos de 16 anos.</p> <p style="padding-left: 80px;"><div class="lightbulb"> <div class="content p-3 "><strong>Observação: Os parceiros de demanda do BidSwitch podem entrar na negociação de tráfego COPPA=3D1.</strong></div> </div></p> <p><strong>1.10. Namoro</strong></p> <p>É proibida a publicidade de qualquer site de encontros que promova casos amorosos ou infidelidade, serviços de “escorts” ou prostituição ou noivas por correspondência.</p> <p><strong>1.11. Conteúdo não seguro</strong></p> <p>É proibida a publicidade de produtos, incluindo, entre outros, adware, spyware, aplicativo P2P, malware, spyware, vírus, worms e cavalos de Troia. Qualquer publicidade que contenha código de computador nocivo que interfira ou interrompa a integridade ou a performance do Serviço da Criteo é proibida, incluindo, entre outros, códigos que:</p> <ul> <li>Alteram as preferências do usuário ou as configurações do navegador.</li> <li>Iniciam downloads sem o consentimento explícito do usuário.</li> <li>Distribuem adware, spyware, malware, spyware, vírus, worms, cavalos de Troia ou redirecionam usuários para sites indesejados, incluindo malware.</li> <li>Iniciam pop-ups ou pop-unders que interferem na navegação do site.</li> <li>Aumentam as impressões de anúncios de arbitragem, incluindo empilhamento de anúncios ou chamando outros blocos de anúncios em tempo de execução.</li> </ul> <hr /> <h2 id="restricted-content">2. Conteúdo restrito</h2> <p>A publicidade de categorias restritas de produtos e serviços (listadas abaixo) pode ser permitida apenas em determinados países e sob condições específicas, com a aprovação expressa da Criteo.</p> <p><strong>2.1. Farmácias online</strong></p> <p>Publicidade de farmácias online que vendem medicamentos com receitas e sites informativos relacionados a medicamentos.</p> <p><strong>2.2. Medicamentos e produtos de saúde</strong></p> <p>Isso inclui publicidade de medicamentos prescritos, medicamentos controlados ou restritos, drogas recreativas, estimulantes eréteis ou sexuais, testes de paternidade e qualquer produto que afirme ter um efeito semelhante a substâncias ilícitas ou medicamentos para perda de peso que fazem alegações irrealistas. Em geral, produtos que tratam uma condição de saúde.</p> <p><strong>2.3. Álcool</strong></p> <p>Publicidade de destilados, vinhos, cervejas e outras bebidas alcoólicas.</p> <p><strong>2.4. Jogos de azar</strong></p> <p>Publicidade de jogos de azar online ou offline. Isso inclui, sem limitação, pôquer online e offline, bingo e outros tipos de jogos de azar, loterias, registros de apostas, apostas esportivas, informações relacionadas a jogos de azar online e jogos online não relacionados a cassino jogados por dinheiro ou prêmios.</p> <ul> <li>“Jogo de azar online” é definido como promoção de jogos de azar online com dinheiro real por dinheiro e/ou valor em dinheiro, bem como a promoção de sites que contenham ou vinculem (por meio de links) conteúdo relacionado a jogos de azar online;</li> <li>“Jogo de azar offline” é definido como promoção de jogos de azar físicos com dinheiro real por dinheiro e/ou valor monetário, atividades ou estabelecimentos;</li> <li>“Jogos online que não são de cassino” são definidos como qualquer jogo baseado na internet em que dinheiro ou outros itens de valor são pagos ou apostados, em troca da oportunidade de ganhar dinheiro real ou prêmios com base no resultado dos jogos, como esportes de fantasia, torneios online ou videogames jogados por dinheiro ou prêmios.</li> </ul> <p><strong>2.5. Tabaco</strong></p> <p>Publicidade de tabaco ou produtos relacionados ao tabaco, produtos vaping ou apetrechos relacionados (incluindo, entre outros, cigarros eletrônicos, vapes, dispositivos vaping, cachimbos, bongs, cigarros, charutos, papéis de enrolar, tabaco sem fumaça ou quaisquer outros produtos relacionados).</p> <ul> <li>A publicidade claramente voltada para a cessação do tabagismo é permitida em países permitidos e sob restrições específicas.</li> <li>Cigarros eletrônicos e tabaco de mascar não podem ser anunciados, mesmo quando comercializados como produtos para parar de fumar.</li> </ul> <p><strong>2.6. Videntes, astrologia, videntes, etc.</strong></p> <ul> <li>Publicidade de produtos ou serviços psíquicos, incluindo adivinhos, médiuns, astrólogos, leituras de cartas de tarô, bruxaria, hipnose, atividades de culto/ocultismo e produtos ou serviços similares.</li> <li>No entanto, a publicidade que promove a precisão ou garante resultados com base em astrologia, médiuns ou serviços ou produtos paranormais é estritamente proibida.</li> </ul> <p><strong>2.7. Produtos e serviços financeiros e sites de seguros</strong></p> <ul> <li>A publicidade de produtos/serviços financeiros inclui produtos e serviços bancários/de investimento/gestão de dinheiro, empréstimos, oportunidades de negócios etc.</li> <li>A publicidade de produtos/serviços de seguros inclui seguros de habitação, seguros pessoais, seguros de vida, seguros de automóveis, seguros de saúde etc.</li> </ul> <p style="padding-left: 80px;"><div class="lightbulb"> <div class="content p-3 "><strong>Categorias restritas de jogos de azar, álcool e tabaco – Clientes das plataformas MediaGrid e BidSwitch:</strong></p> <p><span style="font-size: 1rem;">Em relação às categorias restritas de jogos de azar, álcool e tabaco, os clientes das plataformas afiliadas da Criteo, The MediaGrid e BidSwitch, devem fazer opt-in para negociar nas Categorias Restritas. Para fazer opt-in em Categorias Restritas, entre em contato com seu Gerente de Contas. O Cliente também pode ser obrigado a concordar com certas condições adicionais relacionadas às Categorias Restritas.<br /> </div> </div></span></p> <hr /> <h2 id="ad-formats-and-technical-guidelines">3. Formatos de anúncio e diretrizes técnicas</h2> <p><strong>3.1. A publicidade não deve conter nenhum dos seguintes itens:</strong></p> <ul> <li>conteúdo de hacking/cracking.</li> <li>conteúdo relacionado à venda de medicamentos prescritos.</li> <li>elementos de áudio de reprodução automática.</li> <li>conteúdo pop-up ou pop-under.</li> <li>imagens trêmulas ou borradas.</li> <li>publicidade que não esteja dentro dos parâmetros especificados de tamanho do bloco de anúncios.</li> <li>vários blocos de anúncios por espaço de publicidade.</li> <li>blocos de anúncios com atualização automática.</li> </ul> <p><strong>3.2. O anunciante</strong></p> <ul> <li><span style="font-size: 1rem;">não deve revender blocos de anúncios, exceto com aprovação explícita do publisher.</span></li> <li><span style="font-size: 1rem;">deve veicular um bloco de anúncios para o publisher com as diretrizes e requisitos técnicos corretos para o referido bloco de anúncios do publisher, exceto com a aprovação explícita do publisher e do anunciante.</span></li> <li><span style="font-size: 1rem;">deve observar as especificações técnicas da Criteo relacionadas ao uso da Criteo Platform e de suas plataformas afiliadas. </span>Para verificar as especificações técnicas exigidas pela BidSwitch, consulte <a style="font-size: 1rem; background-color: #ffffff;" href="http://docs.bidswitch.com" target="_blank" rel="noopener">http://docs.bidswitch.com</a><span style="font-size: 1rem;">.</span></li> </ul> <p>Para obter mais informações sobre requisitos técnicos e diretrizes de formato, você também pode consultar nossas diretrizes para publishers parceiros <a href="https://www.criteo.com/br/supply-partner-guidelines/" target="_blank" rel="noopener">acqui</a>.</p> <hr /> <h2 id="privacy-and-users-protected-characteristics">4. Privacidade e características protegidas dos usuários</h2> <p>A promoção de conteúdo, produto ou serviço que vise uma ou várias das seguintes listas não exaustivas de características protegidas de usuários é proibida, a menos que expressamente aprovada pela Criteo nos países permitidos:</p> <ul> <li>Raça</li> <li>Etnia</li> <li>Afiliação religiosa ou crença</li> <li>Condição de saúde sensível</li> <li>Orientação sexual</li> <li>Interesses e práticas sexuais</li> <li>Informações de identificação pessoal</li> <li>Afiliação/opinião política</li> <li>Filiação sindical</li> <li>Informações biométricas ou dados genéticos</li> <li>Status ou antecedentes criminais</li> <li>Crença religiosa ou pessoal</li> <li>Sexo</li> <li>Status financeiro</li> <li>Idade (a faixa etária é aceitável)</li> </ul> <p>Clique <a href="https://www.criteo.com/br/criteo-privacy-guidelines-for-clients-and-publisher-partners/">aqui</a> para ver a versão atual de nossa Política de Privacidade.</p> <p>Para saber mais sobre as obrigações dos anunciantes da Criteo relacionadas às informações dos usuários e à coleta de consentimento, clique <a href="https://www.criteo.com/br/privacy/">aqui</a>.</p> <hr /> <h2 id="audiences">5. Audiências</h2> <p>A Criteo proíbe a criação ou ampliação de audiências ou qualquer uso dos recursos de sua plataforma que introduza um viés de segmentação para grupos ou populações definidos por uma ou mais das características protegidas dos usuários listadas acima e resulte em preconceito a favor ou contra esses grupos/populações.</p> <hr /> <p>A Criteo reserva-se o direito de detalhar, modificar ou atualizar esta política a qualquer momento. 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