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</div> </div> </div> </header> <div data-rocket-location-hash="9aeef69b3a30307314ed240f74205056" id="content" class="site-content"> <div data-rocket-location-hash="e80343eeae638b45e11eebf76f81be0a" id="primary" class="content-area"> <main id="main" class="site-main" role="main"> <header class="page-header"> <h1 class="page-title">Category: <span>News</span></h1> </header> <article id="post-14244" class="post-14244 post type-post status-publish format-standard has-post-thumbnail hentry category-news"> <header class="entry-header"><picture class="attachment- size- wp-post-image" decoding="async" fetchpriority="high"> <source type="image/webp" data-lazy-srcset="https://edcom.eu/wp-content/uploads/2024/12/Edcom-Members-Spotlight-1.png.webp 1200w" sizes="(max-width: 1200px) 100vw, 1200px"> <img width="1200" height="627" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%201200%20627'%3E%3C/svg%3E" alt="" decoding="async" fetchpriority="high" data-lazy-srcset="https://edcom.eu/wp-content/uploads/2024/12/Edcom-Members-Spotlight-1.png 1200w, https://edcom.eu/wp-content/uploads/2024/12/Edcom-Members-Spotlight-1-300x157.png 300w, https://edcom.eu/wp-content/uploads/2024/12/Edcom-Members-Spotlight-1-1024x535.png 1024w, https://edcom.eu/wp-content/uploads/2024/12/Edcom-Members-Spotlight-1-768x401.png 768w, https://edcom.eu/wp-content/uploads/2024/12/Edcom-Members-Spotlight-1-218x114.png 218w, https://edcom.eu/wp-content/uploads/2024/12/Edcom-Members-Spotlight-1-150x78.png 150w" data-lazy-sizes="(max-width: 1200px) 100vw, 1200px" data-lazy-src="https://edcom.eu/wp-content/uploads/2024/12/Edcom-Members-Spotlight-1.png"> <noscript> <img width="1200" height="627" src="https://edcom.eu/wp-content/uploads/2024/12/Edcom-Members-Spotlight-1.png" alt="" decoding="async" fetchpriority="high" srcset="https://edcom-eu.translate.goog/wp-content/uploads/2024/12/Edcom-Members-Spotlight-1.png?_x_tr_sl=auto&_x_tr_tl=en&_x_tr_hl=auto 1200w,https://edcom-eu.translate.goog/wp-content/uploads/2024/12/Edcom-Members-Spotlight-1-300x157.png?_x_tr_sl=auto&_x_tr_tl=en&_x_tr_hl=auto 300w,https://edcom-eu.translate.goog/wp-content/uploads/2024/12/Edcom-Members-Spotlight-1-1024x535.png?_x_tr_sl=auto&_x_tr_tl=en&_x_tr_hl=auto 1024w,https://edcom-eu.translate.goog/wp-content/uploads/2024/12/Edcom-Members-Spotlight-1-768x401.png?_x_tr_sl=auto&_x_tr_tl=en&_x_tr_hl=auto 768w,https://edcom-eu.translate.goog/wp-content/uploads/2024/12/Edcom-Members-Spotlight-1-218x114.png?_x_tr_sl=auto&_x_tr_tl=en&_x_tr_hl=auto 218w,https://edcom-eu.translate.goog/wp-content/uploads/2024/12/Edcom-Members-Spotlight-1-150x78.png?_x_tr_sl=auto&_x_tr_tl=en&_x_tr_hl=auto 150w" sizes="(max-width: 1200px) 100vw, 1200px"> </noscript> </picture> <h2 class="entry-title"><a href="https://edcom-eu.translate.goog/a-look-back-at-the-december-edcom-members-meeting/?_x_tr_sl=auto&_x_tr_tl=en&_x_tr_hl=auto" rel="bookmark">A Look Back at the December Edcom Members’ Meeting</a></h2> <div class="entry-meta"><span class="posted-on">Posted on <a href="https://edcom-eu.translate.goog/a-look-back-at-the-december-edcom-members-meeting/?_x_tr_sl=auto&_x_tr_tl=en&_x_tr_hl=auto" rel="bookmark"><time class="entry-date published" datetime="2024-12-19T17:00:24+01:00">December 19, 2024</time><time class="updated" datetime="2025-01-02T11:25:00+01:00">January 2, 2025</time></a></span><span class="byline"> by <span class="author vcard"><a class="url fn n" href="https://edcom-eu.translate.goog/author/giadap/?_x_tr_sl=auto&_x_tr_tl=en&_x_tr_hl=auto">Giada Pascucci</a></span></span> </div> </header> <div class="entry-content"> <figure class="wp-block-image size-large"> <img decoding="async" width="1024" height="535" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%201024%20535'%3E%3C/svg%3E" alt="" class="wp-image-14247" data-lazy-srcset="https://edcom.eu/wp-content/uploads/2024/12/Edcom-Members-Spotlight-1-1024x535.png 1024w, https://edcom.eu/wp-content/uploads/2024/12/Edcom-Members-Spotlight-1-300x157.png 300w, https://edcom.eu/wp-content/uploads/2024/12/Edcom-Members-Spotlight-1-768x401.png 768w, https://edcom.eu/wp-content/uploads/2024/12/Edcom-Members-Spotlight-1-218x114.png 218w, https://edcom.eu/wp-content/uploads/2024/12/Edcom-Members-Spotlight-1-150x78.png 150w, https://edcom.eu/wp-content/uploads/2024/12/Edcom-Members-Spotlight-1.png 1200w" data-lazy-sizes="(max-width: 1024px) 100vw, 1024px" data-lazy-src="https://edcom.eu/wp-content/uploads/2024/12/Edcom-Members-Spotlight-1-1024x535.png"> <noscript> <img decoding="async" width="1024" height="535" src="https://edcom.eu/wp-content/uploads/2024/12/Edcom-Members-Spotlight-1-1024x535.png" alt="" class="wp-image-14247" srcset="https://edcom-eu.translate.goog/wp-content/uploads/2024/12/Edcom-Members-Spotlight-1-1024x535.png?_x_tr_sl=auto&_x_tr_tl=en&_x_tr_hl=auto 1024w,https://edcom-eu.translate.goog/wp-content/uploads/2024/12/Edcom-Members-Spotlight-1-300x157.png?_x_tr_sl=auto&_x_tr_tl=en&_x_tr_hl=auto 300w,https://edcom-eu.translate.goog/wp-content/uploads/2024/12/Edcom-Members-Spotlight-1-768x401.png?_x_tr_sl=auto&_x_tr_tl=en&_x_tr_hl=auto 768w,https://edcom-eu.translate.goog/wp-content/uploads/2024/12/Edcom-Members-Spotlight-1-218x114.png?_x_tr_sl=auto&_x_tr_tl=en&_x_tr_hl=auto 218w,https://edcom-eu.translate.goog/wp-content/uploads/2024/12/Edcom-Members-Spotlight-1-150x78.png?_x_tr_sl=auto&_x_tr_tl=en&_x_tr_hl=auto 150w,https://edcom-eu.translate.goog/wp-content/uploads/2024/12/Edcom-Members-Spotlight-1.png?_x_tr_sl=auto&_x_tr_tl=en&_x_tr_hl=auto 1200w" sizes="(max-width: 1024px) 100vw, 1024px"> </noscript> </figure> <p>The December Edcom Members’ Meeting, hosted at WPP in Brussels on December 10, 2024, was a day filled with meaningful discussions and forward-thinking collaboration. We extend our sincere thanks to everyone who joined and shared their valuable insights, contributing to the success of this pivotal event.</p> <h3 class="wp-block-heading"><span style="color: #0eb556;" class="stk-highlight">Updates from the Secretariat</span></h3> <p>The membership report reflected the diverse strength of the network, now spanning 37 institutions across 16 countries. Recent additions from the UK, Romania, and Austria further highlight the network’s expanding reach. However, efforts to bridge regional gaps, especially in Northern, Eastern, and Southern Europe, remain a priority. We encourage members to support this growth by inviting institutional partners to join the network, aiming for <strong>one new partner per existing member.</strong></p> <h3 class="wp-block-heading"><span style="color: #004df3;" class="stk-highlight">I</span><span style="color: #0652f5;" class="stk-highlight">nspiring Presentations</span></h3> <p>The meeting featured two compelling presentations:</p> <ul class="wp-block-list"> <li><strong>Dr. Hyunsun Yoon</strong> discussed the significance of <strong>Diversity, Equity, and Inclusion (DEI) in advertising</strong>, drawing on real-world case studies from brands like H&M, Jo Malone, and Dolce & Gabbana. She explored how cultural context and accountability shape creative work, emphasizing the importance of polysemy in advertising — how content can have multiple interpretations based on different cultural and social lenses.<br></li> <li><strong>David Grunewald</strong>, founder of Pluginto.ai, delivered a keynote on the <strong>transformative impact of AI in marketing</strong>. He illustrated AI’s potential to revolutionize creativity and strategy, citing examples such as Vodafone’s AI-generated ad. Dr. Grunewald urged attendees to view AI as a collaborator, not a replacement, and to embrace its potential for enhancing productivity and preparing students for an AI-driven future.</li> </ul> <div class="wp-block-group is-nowrap is-layout-flex wp-container-core-group-is-layout-1 wp-block-group-is-layout-flex"> <h3 class="wp-block-heading"><span style="color: #0eb556;" class="stk-highlight">Innovating Together: Key Outcomes from Edcom’s Sprint Sessions</span></h3> </div> <p>The recent Sprint Sessions sparked dynamic conversations across seven key themes: Education, Industry, Research, Alumni, and Ad Net Zero, with sub-themes explored within each. These sessions were designed to foster innovation and cross-collaboration among Edcom members.</p> <ul class="wp-block-list"> <li><strong>Education</strong>: Focused on strengthening connections between member universities, exploring ideas such as collaborative guest lectures, online participation, and city branding projects. New initiatives like the AI Hackathon and Issue Management projects were introduced to foster cross-border collaboration and enhance communication within the network.<br></li> <li><strong>Industry</strong>: Discussions centered on building stronger ties with the industry. Key suggestions included better defining sponsorship opportunities to offer value to both brands and universities, linking student research to brand-driven projects through the Edcom Insights Factory, and creating an Annual Edcom Skills Report to better align academic training with industry needs.<br></li> <li><strong>Alumni</strong>: A proposal to launch a LinkedIn alumni group was discussed to boost professional connections and alumni engagement. Additionally, appointing student representatives from each program was suggested to improve communication and participation.<br></li> <li><strong>Research</strong>: Conversations centered around Gen Z engagement, persuasion strategies, and the evolving communications labor market. The creation of an Edcom Vodcast was proposed to help bridge the gap between academia and industry, with an emphasis on integrating student insights into research initiatives.<br></li> <li><strong>Ad Net Zero</strong>: Initiatives within this cluster explored sustainability in advertising. Proposals included developing educational videos on Ad Net Zero’s framework, integrating sustainability into the AdVenture Competition, and offering students access to AdNetZero showcase sessions for practical learning.</li> </ul> <p>These Sprint Sessions provided an invaluable opportunity to refine strategies, build stronger relationships, and develop concrete actions that will drive Edcom’s continued impact.<br><br> Want to learn more about the meeting? <strong>Click <a href="https://edcom-eu.translate.goog/wp-content/uploads/2024/12/Edcom-December-Meeting-10-December-2024.pdf?_x_tr_sl=auto&_x_tr_tl=en&_x_tr_hl=auto">here</a> and access the full report of the meeting. </strong></p> </div> <footer class="entry-footer"><span class="cat-links">Posted in <a href="https://edcom-eu.translate.goog/category/news/?_x_tr_sl=auto&_x_tr_tl=en&_x_tr_hl=auto" rel="category tag">News</a></span> </footer> </article> <article id="post-14231" class="post-14231 post type-post status-publish 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2024</time></a></span><span class="byline"> by <span class="author vcard"><a class="url fn n" href="https://edcom-eu.translate.goog/author/giadap/?_x_tr_sl=auto&_x_tr_tl=en&_x_tr_hl=auto">Giada Pascucci</a></span></span> </div> </header> <div class="entry-content"> <figure class="wp-block-image size-large"> <img decoding="async" width="1024" height="512" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%201024%20512'%3E%3C/svg%3E" alt="" class="wp-image-14237" data-lazy-srcset="https://edcom.eu/wp-content/uploads/2024/12/edcom-instagram-1024x512.png 1024w, https://edcom.eu/wp-content/uploads/2024/12/edcom-instagram-300x150.png 300w, https://edcom.eu/wp-content/uploads/2024/12/edcom-instagram-768x384.png 768w, https://edcom.eu/wp-content/uploads/2024/12/edcom-instagram-1536x768.png 1536w, https://edcom.eu/wp-content/uploads/2024/12/edcom-instagram-2048x1024.png 2048w, https://edcom.eu/wp-content/uploads/2024/12/edcom-instagram-228x114.png 228w, https://edcom.eu/wp-content/uploads/2024/12/edcom-instagram-150x75.png 150w" data-lazy-sizes="(max-width: 1024px) 100vw, 1024px" data-lazy-src="https://edcom.eu/wp-content/uploads/2024/12/edcom-instagram-1024x512.png"> <noscript> <img decoding="async" width="1024" height="512" src="https://edcom.eu/wp-content/uploads/2024/12/edcom-instagram-1024x512.png" alt="" class="wp-image-14237" srcset="https://edcom-eu.translate.goog/wp-content/uploads/2024/12/edcom-instagram-1024x512.png?_x_tr_sl=auto&_x_tr_tl=en&_x_tr_hl=auto 1024w,https://edcom-eu.translate.goog/wp-content/uploads/2024/12/edcom-instagram-300x150.png?_x_tr_sl=auto&_x_tr_tl=en&_x_tr_hl=auto 300w,https://edcom-eu.translate.goog/wp-content/uploads/2024/12/edcom-instagram-768x384.png?_x_tr_sl=auto&_x_tr_tl=en&_x_tr_hl=auto 768w,https://edcom-eu.translate.goog/wp-content/uploads/2024/12/edcom-instagram-1536x768.png?_x_tr_sl=auto&_x_tr_tl=en&_x_tr_hl=auto 1536w,https://edcom-eu.translate.goog/wp-content/uploads/2024/12/edcom-instagram-2048x1024.png?_x_tr_sl=auto&_x_tr_tl=en&_x_tr_hl=auto 2048w,https://edcom-eu.translate.goog/wp-content/uploads/2024/12/edcom-instagram-228x114.png?_x_tr_sl=auto&_x_tr_tl=en&_x_tr_hl=auto 228w,https://edcom-eu.translate.goog/wp-content/uploads/2024/12/edcom-instagram-150x75.png?_x_tr_sl=auto&_x_tr_tl=en&_x_tr_hl=auto 150w" sizes="(max-width: 1024px) 100vw, 1024px"> </noscript> </figure> <p>As we wrap up 2024, we want to take a moment to celebrate the progress we have made together and look ahead to an exciting 2025. The Edcom meeting on December 10 at WPP in Brussels was a remarkable gathering filled with innovation, collaboration, and enthusiasm. The discussions and sprint sessions highlighted the passion and dedication of our members, laying the foundation for impactful initiatives in the year to come.</p> <p>For those who couldn not join us, we have prepared a detailed <strong>recap of the meeting</strong> to ensure you stay informed and inspired. You can access it through <a href="https://edcom-eu.translate.goog/wp-content/uploads/2024/12/Edcom-December-Meeting-10-December-2024.pdf?_x_tr_sl=auto&_x_tr_tl=en&_x_tr_hl=auto">this link</a>.</p> <p>We are deeply grateful to our Edcom community for your trust and engagement throughout the year. Your contributions are what make this network so dynamic and valuable, and we’re excited to continue building on this momentum together in 2025.</p> <p>From all of us at Edcom, we wish you a wonderful holiday season filled with joy, relaxation, and time with loved ones. 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