CINXE.COM

<!doctype html><html lang="en-US" class="no-js noscroll"><head> <script>(function(w,d,s,l,i){w[l]=w[l]||[];w[l].push({'gtm.start': new Date().getTime(),event:'gtm.js'});var f=d.getElementsByTagName(s)[0], j=d.createElement(s),dl=l!='dataLayer'?'&l='+l:'';j.async=true;j.src= 'https://www.googletagmanager.com/gtm.js?id='+i+dl;f.parentNode.insertBefore(j,f); })(window,document,'script','dataLayer','GTM-W4FDCZ9');</script> <meta name="google-site-verification" content="MDTDwsgiFajEABlHaypDO6K6LIhqA5ieS0uONf5-8LI" /><meta name="facebook-domain-verification" content="6bykwvksft2p4gav7x04mpxzvgkwy4" /><meta charset="UTF-8"><meta http-equiv="x-ua-compatible" content="ie=edge"><meta name="viewport" content="width=device-width, initial-scale=1, shrink-to-fit=no"><meta name="theme-color" content="#000000"><link rel="shortcut icon" href="https://assets.digital-business-lab.com/favicon.ico"><link rel="icon" sizes="16x16 32x32" href="https://assets.digital-business-lab.com/favicon.ico"><meta name='robots' content='index, follow, max-image-preview:large, max-snippet:-1, max-video-preview:-1' /><link rel="alternate" hreflang="en" href="https://digital-business-lab.com/2024/08/tiktok-influencer-marketing-in-sea-how-to-pick-influencers-that-drive-conversions/" /><link rel="alternate" hreflang="x-default" href="https://digital-business-lab.com/2024/08/tiktok-influencer-marketing-in-sea-how-to-pick-influencers-that-drive-conversions/" /><link media="all" href="//assets.digital-business-lab.com/wp-content/cache/autoptimize/css/autoptimize_64711493685c7dcb55b4fa722049e149.css" rel="stylesheet"><title>Tiktok Influencer Marketing in SEA: How to Pick Influencers that Drive Conversions - Digital Business Lab Hong Kong, Singapore</title><meta name="description" content="Explore the latest insights into leveraging Tiktok influencers in 2024 to success in your brand and performance campaigns in Southeast Asia." /><link rel="canonical" href="https://digital-business-lab.com/2024/08/tiktok-influencer-marketing-in-sea-how-to-pick-influencers-that-drive-conversions/" /><meta property="og:locale" content="en_US" /><meta property="og:type" content="article" /><meta property="og:title" content="Tiktok Influencer Marketing in SEA: How to Pick Influencers that Drive Conversions" /><meta property="og:description" content="Explore the latest insights into leveraging Tiktok influencers in 2024 to success in your brand and performance campaigns in Southeast Asia." /><meta property="og:url" content="https://digital-business-lab.com/2024/08/tiktok-influencer-marketing-in-sea-how-to-pick-influencers-that-drive-conversions/" /><meta property="og:site_name" content="Digital Business Lab" /><meta property="article:published_time" content="2024-08-15T09:07:40+00:00" /><meta property="article:modified_time" content="2024-08-15T09:20:43+00:00" /><meta property="og:image" content="https://uploads.digital-business-lab.com/wp-content/uploads/2024/08/15152846/PALO-IT-Linkedin-Playbook-from-Digital-Business-Lab-2.png" /><meta property="og:image:width" content="1920" /><meta property="og:image:height" content="350" /><meta property="og:image:type" content="image/png" /><meta name="author" content="Ivana" /><meta name="twitter:card" content="summary_large_image" /><meta name="twitter:label1" content="Written by" /><meta name="twitter:data1" content="Ivana" /><meta name="twitter:label2" content="Est. reading time" /><meta name="twitter:data2" content="6 minutes" /> <script type="application/ld+json" class="yoast-schema-graph">{"@context":"https://schema.org","@graph":[{"@type":"Article","@id":"https://digital-business-lab.com/2024/08/tiktok-influencer-marketing-in-sea-how-to-pick-influencers-that-drive-conversions/#article","isPartOf":{"@id":"https://digital-business-lab.com/2024/08/tiktok-influencer-marketing-in-sea-how-to-pick-influencers-that-drive-conversions/"},"author":{"name":"Ivana","@id":"https://digital-business-lab.com/#/schema/person/6de70e0b602628540d94cdb0cba8ff3f"},"headline":"Tiktok Influencer Marketing in SEA: How to Pick Influencers that Drive Conversions","datePublished":"2024-08-15T09:07:40+00:00","dateModified":"2024-08-15T09:20:43+00:00","mainEntityOfPage":{"@id":"https://digital-business-lab.com/2024/08/tiktok-influencer-marketing-in-sea-how-to-pick-influencers-that-drive-conversions/"},"wordCount":1104,"commentCount":0,"publisher":{"@id":"https://digital-business-lab.com/#organization"},"image":{"@id":"https://digital-business-lab.com/2024/08/tiktok-influencer-marketing-in-sea-how-to-pick-influencers-that-drive-conversions/#primaryimage"},"thumbnailUrl":"https://uploads.digital-business-lab.com/wp-content/uploads/2024/08/15152846/PALO-IT-Linkedin-Playbook-from-Digital-Business-Lab-2.png","articleSection":["Cultural Insights in Asia"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https://digital-business-lab.com/2024/08/tiktok-influencer-marketing-in-sea-how-to-pick-influencers-that-drive-conversions/#respond"]}]},{"@type":"WebPage","@id":"https://digital-business-lab.com/2024/08/tiktok-influencer-marketing-in-sea-how-to-pick-influencers-that-drive-conversions/","url":"https://digital-business-lab.com/2024/08/tiktok-influencer-marketing-in-sea-how-to-pick-influencers-that-drive-conversions/","name":"Tiktok Influencer Marketing in SEA: How to Pick Influencers that Drive Conversions - Digital Business Lab Hong Kong, Singapore","isPartOf":{"@id":"https://digital-business-lab.com/#website"},"primaryImageOfPage":{"@id":"https://digital-business-lab.com/2024/08/tiktok-influencer-marketing-in-sea-how-to-pick-influencers-that-drive-conversions/#primaryimage"},"image":{"@id":"https://digital-business-lab.com/2024/08/tiktok-influencer-marketing-in-sea-how-to-pick-influencers-that-drive-conversions/#primaryimage"},"thumbnailUrl":"https://uploads.digital-business-lab.com/wp-content/uploads/2024/08/15152846/PALO-IT-Linkedin-Playbook-from-Digital-Business-Lab-2.png","datePublished":"2024-08-15T09:07:40+00:00","dateModified":"2024-08-15T09:20:43+00:00","description":"Explore the latest insights into leveraging Tiktok influencers in 2024 to success in your brand and performance campaigns in Southeast Asia.","breadcrumb":{"@id":"https://digital-business-lab.com/2024/08/tiktok-influencer-marketing-in-sea-how-to-pick-influencers-that-drive-conversions/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https://digital-business-lab.com/2024/08/tiktok-influencer-marketing-in-sea-how-to-pick-influencers-that-drive-conversions/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https://digital-business-lab.com/2024/08/tiktok-influencer-marketing-in-sea-how-to-pick-influencers-that-drive-conversions/#primaryimage","url":"https://uploads.digital-business-lab.com/wp-content/uploads/2024/08/15152846/PALO-IT-Linkedin-Playbook-from-Digital-Business-Lab-2.png","contentUrl":"https://uploads.digital-business-lab.com/wp-content/uploads/2024/08/15152846/PALO-IT-Linkedin-Playbook-from-Digital-Business-Lab-2.png","width":1920,"height":350,"caption":"Tiktok Influencer Marketing in SEA: How to Pick Influencers that Drive Conversions_Feature_Cover"},{"@type":"BreadcrumbList","@id":"https://digital-business-lab.com/2024/08/tiktok-influencer-marketing-in-sea-how-to-pick-influencers-that-drive-conversions/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https://digital-business-lab.com/"},{"@type":"ListItem","position":2,"name":"Insights","item":"https://digital-business-lab.com/social-media-trends/"},{"@type":"ListItem","position":3,"name":"Tiktok Influencer Marketing in SEA: How to Pick Influencers that Drive Conversions"}]},{"@type":"WebSite","@id":"https://digital-business-lab.com/#website","url":"https://digital-business-lab.com/","name":"Digital Business Lab","description":"","publisher":{"@id":"https://digital-business-lab.com/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https://digital-business-lab.com/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https://digital-business-lab.com/#organization","name":"Digital Business Lab","url":"https://digital-business-lab.com/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https://digital-business-lab.com/#/schema/logo/image/","url":"https://uploads.digital-business-lab.com/wp-content/uploads/2018/05/15150023/DBL-logos-web-transparent-168.png","contentUrl":"https://uploads.digital-business-lab.com/wp-content/uploads/2018/05/15150023/DBL-logos-web-transparent-168.png","width":2860,"height":1550,"caption":"Digital Business Lab"},"image":{"@id":"https://digital-business-lab.com/#/schema/logo/image/"}},{"@type":"Person","@id":"https://digital-business-lab.com/#/schema/person/6de70e0b602628540d94cdb0cba8ff3f","name":"Ivana","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https://digital-business-lab.com/#/schema/person/image/","url":"https://secure.gravatar.com/avatar/1a4c16a6195345345777a79761ef6748?s=96&d=mm&r=g","contentUrl":"https://secure.gravatar.com/avatar/1a4c16a6195345345777a79761ef6748?s=96&d=mm&r=g","caption":"Ivana"}}]}</script> <link rel='dns-prefetch' href='//assets.digital-business-lab.com' /><link href='https://assets.digital-business-lab.com' rel='preconnect' /><link href='https://uploads.digital-business-lab.com' rel='preconnect' /> <script type="text/javascript" src="https://assets.digital-business-lab.com/wp-includes/js/jquery/jquery.min.js?ver=3.7.1" id="jquery-core-js"></script> <script></script><meta name="generator" content="WPML ver:4.6.13 stt:1;" /> <noscript><style>.wpb_animate_when_almost_visible { opacity: 1; }</style></noscript></head><body class="post-template-default single single-post postid-105072 single-format-standard desktop ie light-theme noscroll"> <noscript><iframe src="https://www.googletagmanager.com/ns.html?id=GTM-W4FDCZ9" height="0" width="0" style="display:none;visibility:hidden"></iframe></noscript><div id="loader"> <svg xmlns="http://www.w3.org/2000/svg" xmlns:xlink="http://www.w3.org/1999/xlink" version="1.1" width="68.949px" height="106.059px" xml:space="preserve" style="display: none;"> <path d="M3.55,102.509 48.906,102.509 65.398,86.016 65.398,20.042 48.906,3.55 20.043,3.55" fill="none" stroke="#818085" stroke-width="7.1" stroke-linecap="round"></path> <path id="logopath-1" d="M 3.55,102.509 48.906,102.509 65.398,86.016 65.398,20.042 48.906,3.55 20.043,3.55" fill="none" stroke="#4FEFBE" stroke-width="7.1" stroke-linecap="round" style="stroke-dasharray: 186.84014892578125px, 186.84014892578125px;stroke-dashoffset: 186.84014892578125px;display:none;"></path> <path d="M3.55,3.55 3.55,86.016 40.66,86.016 48.906,77.77 48.906,61.275 40.66,53.029" fill="none" stroke="#818085" stroke-width="7.1" stroke-linecap="round"></path> <path id="logopath-2" d="M3.55,3.55 3.55,86.016 40.66,86.016 48.906,77.77 48.906,61.275 40.66,53.029" fill="none" stroke="#4FEFBE" stroke-width="7.1" stroke-linecap="round" style="stroke-dasharray: 159.3942108154297px, 159.3942108154297px;stroke-dashoffset: 159.3942108154297px;display:none;"></path> <path d="M48.906,44.783 48.906,28.289 40.66,20.043 20.043,20.043 20.043,69.522" fill="none" stroke="#818085" stroke-width="7.1" stroke-linecap="round"></path> <path id="logopath-3" d="M48.906,44.783 48.906,28.289 40.66,20.043 20.043,20.043 20.043,69.522" fill="none" stroke="#4FEFBE" stroke-width="7.1" stroke-linecap="round" style="stroke-dasharray: 98.2516098022461px, 98.2516098022461px;stroke-dashoffset: 98.2516098022461px;display:none;"></path> <circle fill="#818085" cx="32.4" cy="69.5" r="3.6"></circle> </svg></div> <div class="wrap"><header><div class="header-outer"><div class="container"><div class="header-contents d-flex align-items-center clearfix"> <a href="https://digital-business-lab.com" title="Digital Business Lab" class="logo"> <img src="https://assets.digital-business-lab.com/wp-content/themes/dbl/assets/img/logo.png" alt="Digital Business Lab" class="img-fluid" /> </a><nav><div class="menu-primary-menu-container"><ul id="menu-primary-menu" class="menu"><li id="menu-item-76" class="menu-item menu-item-type-post_type_archive menu-item-object-service menu-item-has-children menu-item-76"><a href="https://digital-business-lab.com/services/">Services</a><ul class="sub-menu"><li id="menu-item-97" class="menu-item menu-item-type-post_type menu-item-object-service menu-item-97"><a href="https://digital-business-lab.com/social-media-strategy/">Social Media Strategy</a></li><li id="menu-item-98" class="menu-item menu-item-type-post_type menu-item-object-service menu-item-98"><a href="https://digital-business-lab.com/social-media-marketing/">Social Media Marketing</a></li><li id="menu-item-99" class="menu-item menu-item-type-post_type menu-item-object-service menu-item-99"><a href="https://digital-business-lab.com/influencer-marketing/">Influencer Marketing</a></li><li id="menu-item-96" class="menu-item menu-item-type-post_type menu-item-object-service menu-item-96"><a href="https://digital-business-lab.com/video-production/">Video Production & Live Streaming</a></li><li id="menu-item-95" class="menu-item menu-item-type-post_type menu-item-object-service menu-item-95"><a href="https://digital-business-lab.com/social-media-analytics/">Social Media Listening</a></li><li id="menu-item-98562" class="menu-item menu-item-type-post_type menu-item-object-service menu-item-98562"><a href="https://digital-business-lab.com/training-consulting/">Training & Consulting</a></li><li id="menu-item-103223" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-103223"><a href="https://digital-business-lab.com/nft-metaverse/">NFT & Metaverse</a></li></ul></li><li id="menu-item-75" class="menu-item menu-item-type-post_type_archive menu-item-object-project menu-item-75"><a href="https://digital-business-lab.com/projects/">Projects</a></li><li id="menu-item-91954" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-91954"><a href="https://digital-business-lab.com/videos/">Videos</a></li><li id="menu-item-86" class="menu-item menu-item-type-post_type menu-item-object-page current_page_parent menu-item-86"><a href="https://digital-business-lab.com/social-media-trends/">Insights</a></li><li id="menu-item-99983" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-99983"><a target="_blank" rel="noopener" href="https://academy.digital-business-lab.com/">Academy</a></li><li id="menu-item-94741" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-has-children menu-item-94741"><a href="https://digital-business-lab.com/about-us/">About Us</a><ul class="sub-menu"><li id="menu-item-94632" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-94632"><a href="https://digital-business-lab.com/about-us/who-we-are/">Who we are</a></li><li id="menu-item-94633" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-94633"><a href="https://digital-business-lab.com/about-us/clients-and-partners/">Clients and Partners</a></li><li id="menu-item-94634" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-94634"><a href="https://digital-business-lab.com/about-us/founder-story/">Founder Story</a></li></ul></li><li id="menu-item-85" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-85"><a href="https://digital-business-lab.com/contact-us/">Contact Us</a></li><li class="menu-item menu-item-search"><a href="#search"><i class="fas fa-search"></i></a></li><li class="typeform-launch"> <a class="btn btn-primary dark-theme typeform-share px-5 py-2" href="https://dbl-hk-sg.typeform.com/to/KwSPDRQr" data-mode="drawer_right" data-submit-close-delay="5" data-hide-headers=true data-hide-footer=true target="_blank"> <span>Quick Quote</span> </a></li></ul></div></nav><ul class="language-switcher menu" style="display:none"><li class="active"><a href="https://digital-business-lab.com/2024/08/tiktok-influencer-marketing-in-sea-how-to-pick-influencers-that-drive-conversions/" lang="en">en</a></li></ul><div class="menu-label">Menu</div><div id="menu-toggle" class="menu-toggle"><div class="holder"> <span></span> <span class="center"></span> <span></span></div></div></div></div></div><div class="header-search"><div class="container"><form role="search" method="get" class="search-form" action="https://digital-business-lab.com"> <input type="search" class="search-field" placeholder="What are you looking for?" name="s" autocomplete="off" /> <button type="submit" id="submit-search" class="submit-search"><i class="icon-search"></i></button> <button type="button" id="close-search" class="close-search"><i class="icon-close"></i></button></form></div></div></header><div class="content" role="main"><div class="hero-block hero-background-image"> <img class="hero-image desktop-image img-fluid" src="https://uploads.digital-business-lab.com/wp-content/uploads/2024/08/15152846/PALO-IT-Linkedin-Playbook-from-Digital-Business-Lab-2.png" draggable="false" /> <img class="hero-image tablet-image img-fluid" src="https://uploads.digital-business-lab.com/wp-content/uploads/2024/08/15152846/PALO-IT-Linkedin-Playbook-from-Digital-Business-Lab-2.png" draggable="false" /> <img class="hero-image mobile-image img-fluid" src="https://uploads.digital-business-lab.com/wp-content/uploads/2024/08/15152846/PALO-IT-Linkedin-Playbook-from-Digital-Business-Lab-2.png" draggable="false" /></div><div class="container"><div class="single-header"> <a class="backto" href="https://digital-business-lab.com/social-media-trends/"> <i class="fas fa-angle-left"></i> Back to Our News </a><h1>Tiktok Influencer Marketing in SEA: How to Pick Influencers that Drive Conversions</h1><div class="date">15.August.2024</div><div class="project-services services"><ul class="post-categories"><li><a href="https://digital-business-lab.com/cultural-insights-in-asia/" rel="category tag">Cultural Insights in Asia</a></li></ul></div></div><div class="row"><div class="col-lg-8"><div class="post-content"><div class="wpb-content-wrapper"><p>Welcome to our 2024 guide for TikTok influencer marketing in SEA.</p><p>In this article, we will continue discussing the rise of TikTok in APAC and you will learn how to <em><strong>pick the right TikTok influencers</strong> </em>for your brand campaign and <em><strong>how to set up the right KPIs.</strong></em></p><p>TikTok has emerged as a powerful platform for brands aiming to reach younger audiences and drive growth through influencer marketing. With <em><strong>over 1 billion monthly active users</strong></em>, TikTok is not just a social media platform; it’s a cultural phenomenon that offers immense opportunities for brand visibility, product discovery, and conversions. As we look toward TikTok influencer marketing in 2024, this guide provides data-driven insights for marketers looking to harness the potential of TikTok influencers to boost their brand’s presence and sales.</p><h3>The Rising Influence of TikTok in Southeast Asia</h3><p><img fetchpriority="high" decoding="async" class="aligncenter wp-image-105055" src="https://uploads.digital-business-lab.com/wp-content/uploads/2024/08/15084642/Tiktok-user-by-country-v2-960x1200.jpg" alt="Tiktok-user-by-country_Digital_Business_Lab" width="500" height="625" srcset="https://uploads.digital-business-lab.com/wp-content/uploads/2024/08/15084642/Tiktok-user-by-country-v2-960x1200.jpg 960w, https://uploads.digital-business-lab.com/wp-content/uploads/2024/08/15084642/Tiktok-user-by-country-v2-240x300.jpg 240w, https://uploads.digital-business-lab.com/wp-content/uploads/2024/08/15084642/Tiktok-user-by-country-v2-768x960.jpg 768w, https://uploads.digital-business-lab.com/wp-content/uploads/2024/08/15084642/Tiktok-user-by-country-v2-1229x1536.jpg 1229w, https://uploads.digital-business-lab.com/wp-content/uploads/2024/08/15084642/Tiktok-user-by-country-v2-300x375.jpg 300w, https://uploads.digital-business-lab.com/wp-content/uploads/2024/08/15084642/Tiktok-user-by-country-v2-576x720.jpg 576w, https://uploads.digital-business-lab.com/wp-content/uploads/2024/08/15084642/Tiktok-user-by-country-v2-992x1240.jpg 992w, https://uploads.digital-business-lab.com/wp-content/uploads/2024/08/15084642/Tiktok-user-by-country-v2.jpg 1306w" sizes="(max-width: 500px) 100vw, 500px" /></p><p>TikTok’s impact is particularly pronounced in Southeast Asia, where the market size is growing exponentially. Among the top 10 countries with the largest TikTok user bases, four are in Southeast Asia, with Indonesia leading the pack with 127.5 million users as of April 2024. Influencer marketing is highly effective in Southeast Asia, driven by the region’s rapidly growing online population. With around 482 million people using social media in the area, many rely on influencer recommendations when making purchase decisions.</p><p>This region’s young, digitally savvy population spends a substantial amount of time online, making it a fertile ground for influencer-driven campaigns. Approximately <a href="https://www.statista.com/statistics/1095186/tiktok-us-users-age/">47% of TikTok users in Southeast Asia are between the ages of 10 and 29</a>, underscoring the platform’s dominance among younger consumers.</p><p>The importance of TikTok influencer marketing in 2024 cannot be overstated, particularly with the younger generation. Over 20% of TikTok users aged 16 to 25 report that they “purchase whatever he/she promotes” simply because they “like and trust the influencer.”</p><h3>How to Leverage TikTok Influencers in 2024</h3><p>To successfully market on TikTok, brands must align their content with the platform’s trends and user expectations. This involves embracing <em><strong>authentic, relatable content</strong></em> that resonates with TikTok’s audience. Here’s how you can make the most of TikTok influencers in 2024:</p><h4>Step 1: Set Up Your KPIs</h4><p>The first step of any campaign is to decide your goals. Once you have these in mind, you can determine which KPIs you’ll use to measure the success of your campaign. TikTok’s official data highlights that focusing on a single campaign objective, such as video views or website conversions, is far less optimal than adopting a <a href="https://www.tiktok.com/business/en-SG/blog/tiktok-works-grow-your-business-with-brandformance">Brandformance strategy</a>. Brands that run Brand and Performance campaigns in tandem can expect 4<em><strong>.3x higher conversions, 36% lower cost per action (CPA), </strong></em>and <em><strong>33% higher conversion rates (CVR).</strong></em></p><p><img decoding="async" class="aligncenter wp-image-105058 size-large" src="https://uploads.digital-business-lab.com/wp-content/uploads/2024/08/15111224/Phase-3-3-1200x675.png" alt="tiktok-brandformance-strategy_Digital_business_lab" width="1200" height="675" srcset="https://uploads.digital-business-lab.com/wp-content/uploads/2024/08/15111224/Phase-3-3-1200x675.png 1200w, https://uploads.digital-business-lab.com/wp-content/uploads/2024/08/15111224/Phase-3-3-300x169.png 300w, https://uploads.digital-business-lab.com/wp-content/uploads/2024/08/15111224/Phase-3-3-768x432.png 768w, https://uploads.digital-business-lab.com/wp-content/uploads/2024/08/15111224/Phase-3-3-1536x864.png 1536w, https://uploads.digital-business-lab.com/wp-content/uploads/2024/08/15111224/Phase-3-3-640x360.png 640w, https://uploads.digital-business-lab.com/wp-content/uploads/2024/08/15111224/Phase-3-3-576x324.png 576w, https://uploads.digital-business-lab.com/wp-content/uploads/2024/08/15111224/Phase-3-3-992x558.png 992w, https://uploads.digital-business-lab.com/wp-content/uploads/2024/08/15111224/Phase-3-3.png 1920w" sizes="(max-width: 1200px) 100vw, 1200px" /></p><p>💡<strong style="font-size: 1.5rem;">Tips: </strong><span style="font-size: 1.5rem;">Use <em><strong>attribution and conversion</strong></em> tracking tools to capture the measurable value of your influencer campaigns. This data will provide a clearer picture of how TikTok influencer marketing fits into your broader marketing strategy.</span></p><h4>Step 2: Select the Right Influencers</h4><p>After setting up your campaign KPIs, the next step is identifying influencers who align with your brand’s values and target audience. Digital Business Lab specializes in helping brands select tailored influencers using tools like <a href="https://www.upfluence.com/">Upfluence</a>’s influencer database, which allows brands to find the right creators based on social data, brand affinity, and other metrics.</p><p>In addition to leveraging these tools, we have also built an extensive influencer pool across various markets, including <em>Singapore, Thailand, Indonesia, Malaysia, Hong Kong, and Mainland China</em>. This pool is carefully curated and tailored for different categories, proving highly effective for diverse types of brands. See projects for the <a href="https://digital-business-lab.com/projects/tailored-influencer-engagement-amplifying-wikimedia-awareness-among-gen-z-in-asia/" target="_blank" rel="noopener">Wikimania event</a>, <a href="https://digital-business-lab.com/projects/bring-international-brand-front-of-mind-for-singaporean-market/" target="_blank" rel="noopener">iHerb</a>, <a href="https://digital-business-lab.com/projects/xiaohongshu-influencer-marketing-boost-hk7s-awareness-in-mainland-china/">Hong Kong Rugby Sevens</a>, etc.</p><p><strong>💡Tips:</strong> Consider working with micro- and nano-influencers in 2024. These influencers, with their specialized knowledge of niche audiences, often deliver higher engagement rates. A <a href="https://influencermarketinghub.com/influencer-marketing-benchmark-report/">2019 influencer marketing report</a> found that influencers with 50,000 to 250,000 followers delivered 30% better ROI than those with 250,000 to 1 million followers, and 20% better than those with more than a million followers.</p><h4>Step 3: Only Use Content That Converts</h4><p>To fully utilize the influencer’s impact, brands need to ensure that the content provides the most conversion opportunities. TikTok offers various content formats, including video posts (from 15 seconds to 10 minutes), TikTok Stories, live videos, and ads. These formats allow brands to showcase their products creatively while building interest.</p><p><strong>💡Tips:</strong> <strong>Popular Content Formats in 2024</strong></p><ul><li><em><strong>How-to & Tutorial Videos:</strong> </em>Educational content that provides value and showcases products in use.</li></ul><blockquote class="tiktok-embed" style="max-width: 605px; min-width: 325px;" cite="https://www.tiktok.com/@iherb/video/7076181377741393198" data-video-id="7076181377741393198"><section><a title="@iherb" href="https://www.tiktok.com/@iherb?refer=embed" target="_blank" rel="noopener">@iherb</a> Shop @Vlada Aleks on-the-go essentials for an easy <a title="nomakeupmakeup" href="https://www.tiktok.com/tag/nomakeupmakeup?refer=embed" target="_blank" rel="noopener">#nomakeupmakeup</a> look within 5 minutes or less! 😍 <a title="makeuptips" href="https://www.tiktok.com/tag/makeuptips?refer=embed" target="_blank" rel="noopener">#makeuptips</a> <a title="makeuproutine" href="https://www.tiktok.com/tag/makeuproutine?refer=embed" target="_blank" rel="noopener">#makeuproutine</a> <a title="minimalmakeup" href="https://www.tiktok.com/tag/minimalmakeup?refer=embed" target="_blank" rel="noopener">#minimalmakeup</a> <a title="makeuptutorial" href="https://www.tiktok.com/tag/makeuptutorial?refer=embed" target="_blank" rel="noopener">#makeuptutorial</a> <a title="iherb" href="https://www.tiktok.com/tag/iherb?refer=embed" target="_blank" rel="noopener">#iHerb</a> <a title="♬ Dance monkey ringtone - iRingtones" href="https://www.tiktok.com/music/Dance-monkey-ringtone-6773946096919137030?refer=embed" target="_blank" rel="noopener">♬ Dance monkey ringtone – iRingtones</a></section></blockquote><p><script async src="https://www.tiktok.com/embed.js"></script></p><ul><li><em><strong>Day-in-the-Life Videos:</strong> </em>Authentic snippets of daily routines that integrate product usage seamlessly.</li></ul><blockquote class="tiktok-embed" style="max-width: 605px; min-width: 325px;" cite="https://www.tiktok.com/@lifewithnt3/video/7144146079687134506" data-video-id="7144146079687134506"><section><a title="@lifewithnt3" href="https://www.tiktok.com/@lifewithnt3?refer=embed" target="_blank" rel="noopener">@lifewithnt3</a> Get Ready with me for the movies! Here’s a quick outfit idea ft @Zappos They have a huge apparel selection! <a title="ad" href="https://www.tiktok.com/tag/ad?refer=embed" target="_blank" rel="noopener">#Ad</a> <a title="zappos" href="https://www.tiktok.com/tag/zappos?refer=embed" target="_blank" rel="noopener">#zappos</a> <a title="gotitonzappos" href="https://www.tiktok.com/tag/gotitonzappos?refer=embed" target="_blank" rel="noopener">#GotItOnZappos</a> <a title="♬ original sound - Norman Thrasher III" href="https://www.tiktok.com/music/original-sound-7144146089464040235?refer=embed" target="_blank" rel="noopener">♬ original sound – Norman Thrasher III</a></section></blockquote><p><script async src="https://www.tiktok.com/embed.js"></script></p><ul><li><em><strong>Brand Challenges Videos:</strong> </em>Interactive campaigns or contests that generate user-generated content and drive engagement.</li></ul><blockquote class="tiktok-embed" style="max-width: 605px; min-width: 325px;" cite="https://www.tiktok.com/@charlidamelio/video/6935525239744957701" data-video-id="6935525239744957701"><section><a title="@charlidamelio" href="https://www.tiktok.com/@charlidamelio?refer=embed" target="_blank" rel="noopener">@charlidamelio</a> hi. you’re gonna freak. you can get your favorite drink on your local @dunkin menu!! join me 🧡💓<a title="dunkinmenucontest" href="https://www.tiktok.com/tag/dunkinmenucontest?refer=embed" target="_blank" rel="noopener">#dunkinmenucontest</a> <a title="ad" href="https://www.tiktok.com/tag/ad?refer=embed" target="_blank" rel="noopener">#ad</a> <a title="♬ original sound - charli d’amelio" href="https://www.tiktok.com/music/original-sound-6935525230089652998?refer=embed" target="_blank" rel="noopener">♬ original sound – charli d’amelio</a></section></blockquote><p><script async src="https://www.tiktok.com/embed.js"></script></p><p><strong>Step 4: Utilize TikTok’s Social Commerce Features</strong></p><p>Social commerce is growing rapidly, with TikTok Shop’s GMV skyrocketing to <em><strong>USD 16.3 billion in 2023.</strong></em> And it’s estimated that SEA social commerce sales are expected to reach <em><strong><a href="https://cube.asia/southeast-asia-digital-commerce-rising-trends-and-path-forward/" target="_blank" rel="noopener">$85-$125 billion by 2027.</a></strong></em></p><p>TikTok is capitalizing on this trend by enhancing its social commerce features to help brands, creators, and affiliates sell directly on the platform. Not like other platforms like Shopee and Lazada, TikTok Shop embraces an omnichannel approach, allowing redirection of users to other platforms or websites to complete purchases or even offline and pop-up stores. Their openness to omnichannel sales not only brought them rocket growth but made it a powerful tool for brands to drive conversions, allowing brands to <a href="https://shop.tiktok.com/business/en">integrate product links and promo codes seamlessly</a> into content for a frictionless shopping experience.</p><h3>Conclusion: Embrace TikTok Influencer Marketing in 2024</h3><p>TikTok’s influence in the digital marketing space is undeniable, and the platform’s potential for driving brand growth is immense. By strategically partnering with TikTok creators and leveraging the platform’s unique features, brands can unlock new opportunities for engagement and conversions. As we head into 2024, it’s clear that TikTok influencer marketing will be a crucial element for brands looking to connect with younger audiences and achieve significant growth.</p><p>(1) <a href="https://digital-business-lab.com/2023/09/tiktok-advertising-singapore/">Mastering TikTok Advertising in Singapore: A Comprehensive Guide for 2023</a></p><p>(2) <a href="https://digital-business-lab.com/2022/07/winning-organic-strategy-on-tiktok-the-4s/">Winning Organic Strategy on TikTok: The 4S</a></p><p>(3) <a href="https://digital-business-lab.com/2020/07/tiktok-ad-formats/">① TikTok Ad Formats: Types and Tips</a></p><p>(4) <a href="https://digital-business-lab.com/2020/07/tiktok-creator-marketplace/">②TikTok Creator Marketplace: Find your creator</a></p><p><span style="font-size: 1.5rem;"><div class="vc_row wpb_row vc_row-fluid"><div class="wpb_column vc_column_container vc_col-sm-12"><div class="vc_column-inner"><div class="wpb_wrapper"><div class="cta-block wpb_content_element"><div class="title">Discover how our tailored TikTok influencer marketing strategies can drive results for your brand!</div><div class="cta"> <a href="https://digital-business-lab.com/contact/" class="btn btn-primary" title="Discover how our tailored TikTok influencer marketing strategies can drive results for your brand!">Contact Us</a></div></div></div></div></div></div><div class="vc_row wpb_row vc_row-fluid"></div><div class="wpb_column vc_column_container vc_col-sm-10 vc_col-md-3 vc_col-sm-offset-1"><div class="vc_column-inner"><div class="wpb_wrapper"></div></div></div><div class="wpb_text_column wpb_content_element" ><div class="wpb_wrapper"></div></div> </span></p></div></div></div><div class="col-lg-4"><div class="post-sidebar"><div class="sidebar-right"><div id="recent-posts-3" class="widget widget_recent_entries"><h3 class="widget-title">Recent Posts</h3><ul><li> <a href="https://digital-business-lab.com/2024/10/tiktok-marketing-in-malaysia-trends-user-behavior-and-industry-insights/">TikTok Marketing in Malaysia: Trends, User Behavior, and Industry Insights</a> <span class="post-date">October 10, 2024</span></li><li> <a href="https://digital-business-lab.com/2024/08/tiktok-influencer-marketing-in-sea-how-to-pick-influencers-that-drive-conversions/" aria-current="page">Tiktok Influencer Marketing in SEA: How to Pick Influencers that Drive Conversions</a> <span class="post-date">August 15, 2024</span></li><li> <a href="https://digital-business-lab.com/2024/07/top-10-sports-outdoor-influencers-on-little-red-book-embrace-the-pan-outdoor-trend/">Top 10 Sports & Outdoor Influencers on Little Red Book: Embrace the “Pan-outdoor” Trend</a> <span class="post-date">July 9, 2024</span></li><li> <a href="https://digital-business-lab.com/2024/03/little-red-book-marketing-whats-new-in-2024-and-how-brands-leverage-it-2-2/">Little Red Book Marketing: What’s new in 2024 and how brands leverage it? (2/2)</a> <span class="post-date">March 11, 2024</span></li><li> <a href="https://digital-business-lab.com/2024/03/little-red-book-in-2024-whats-new-and-how-to-leverge-it-1-2/">Little Red Book Marketing: What’s new in 2024 and how brands leverage it? (1/2)</a> <span class="post-date">March 1, 2024</span></li><li> <a href="https://digital-business-lab.com/2023/11/ai-influencers-in-asia-navigating-cultural-norms-and-market-trends/">AI Influencers in Asia: Navigating Cultural Norms and Market Trends</a> <span class="post-date">November 30, 2023</span></li><li> <a href="https://digital-business-lab.com/2023/10/top-11-ai-tools-for-social-media-managers-in-2023/">Top 11 AI Tools for Social Media Managers in 2023</a> <span class="post-date">October 24, 2023</span></li><li> <a href="https://digital-business-lab.com/2023/10/virtual-influencers-in-asia-review-all-the-campaign-highlights/">Virtual Influencers in Asia: Review all the Campaign Highlights</a> <span class="post-date">October 17, 2023</span></li><li> <a href="https://digital-business-lab.com/2023/09/12-most-impactful-ai-powered-virtual-influencers-to-follow-for-2023/">12 Most Impactful AI-powered Virtual Influencers to Follow for 2023</a> <span class="post-date">September 25, 2023</span></li><li> <a href="https://digital-business-lab.com/2023/09/tiktok-advertising-singapore/">Mastering TikTok Advertising in Singapore: A Comprehensive Guide for 2023</a> <span class="post-date">September 18, 2023</span></li></ul></div></div></div></div></div></div></div></div><footer class="no-heading"><div class="container"><div class="footer-body"><div class="row primary-row"><div class="col-md-7 col-lg-4 col-xl-4"><div class="footer-block email-block block"><h5 class="block-title">Sign up for our newsletter</h5><div class="block-content"><form id="newsletter-form" method="POST" action="https://digital-business-lab.com/wp-admin/admin-ajax.php"> <input type="hidden" name="action" value="subscribe" /><div class="form-group"> <input type="email" class="form-control" id="f_contact_email" name="contact_email" placeholder="email address" autocomplete="off"></div> <button type="submit" class="btn btn-primary btn-block" data-submit-text="Submit" data-submitting-text="Submitting...">Submit</button><div class="form-message"></div></form></div></div></div><div class="col-sm-6 col-md-5 col-lg-4 col-xl-3"><div class="footer-block nav-block block"><h5 class="block-title">Navigation</h5><div class="block-content"><div class="menu-footer-menu-container"><ul id="menu-footer-menu" class="menu"><li id="menu-item-95089" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-95089"><a href="https://digital-business-lab.com/about-us/">About Us</a></li><li id="menu-item-258" class="menu-item menu-item-type-post_type_archive menu-item-object-project menu-item-258"><a href="https://digital-business-lab.com/projects/">Projects</a></li><li id="menu-item-262" class="menu-item menu-item-type-post_type menu-item-object-service menu-item-262"><a href="https://digital-business-lab.com/social-media-strategy/">Social Media Strategy</a></li><li id="menu-item-263" class="menu-item menu-item-type-post_type menu-item-object-service menu-item-263"><a href="https://digital-business-lab.com/social-media-marketing/">Social Media Marketing</a></li><li id="menu-item-261" class="menu-item menu-item-type-post_type menu-item-object-service menu-item-261"><a href="https://digital-business-lab.com/video-production/">Video Production & Live Streaming</a></li><li id="menu-item-259" class="menu-item menu-item-type-post_type menu-item-object-service menu-item-259"><a href="https://digital-business-lab.com/influencer-marketing/">Influencer Marketing</a></li><li id="menu-item-260" class="menu-item menu-item-type-post_type menu-item-object-service menu-item-260"><a href="https://digital-business-lab.com/social-media-analytics/">Data Analytics & Social Listening</a></li><li id="menu-item-264" class="menu-item menu-item-type-post_type menu-item-object-page current_page_parent menu-item-264"><a href="https://digital-business-lab.com/social-media-trends/">Insights</a></li></ul></div></div></div></div><div class="col-md-7 d-none d-md-flex d-lg-none"><div class="footer-block locations-block block"><div class="block-title"><h5>Locations</h5></div><div class="dbl-locations"><div class="location-block"><div class="location-meta location-name">Hong Kong (Main Office)</div><div class="location-meta location-address">1601, Pacific Plaza, <br>410 Des Voeux Road West, <br>Sai Wan, Hong Kong</div><div class="location-meta location-email"> <a href="/cdn-cgi/l/email-protection#30585b4455515d7054521d5c51521e535f5d"><span class="__cf_email__" data-cfemail="9ef6f5eafbfff3defafcb3f2fffcb0fdf1f3">[email protected]</span></a></div><div class="location-meta location-phone">(+852) 8120 3518</div></div><div class="location-block"><div class="location-meta location-name">Singapore</div><div class="location-meta location-address">1 George Street, <br>Level 10, <br>Singapore 049145</div><div class="location-meta location-email"> <a href="/cdn-cgi/l/email-protection#87f4e0f3e2e6eac7e3e5aaebe6e5a9e4e8ea"><span class="__cf_email__" data-cfemail="25564251404448654147084944470b464a48">[email protected]</span></a></div><div class="location-meta location-phone">(+65) 84267850</div></div><div class="location-block"><div class="location-meta location-name">Shenzhen</div><div class="location-meta location-address">Ongoing Set Up</div><div class="location-meta location-email"> <a href="/cdn-cgi/l/email-protection#f39b969f9f9cb39791de9f9291dd909c9e"><span class="__cf_email__" data-cfemail="1b737e7777745b7f7936777a7935787476">[email protected]</span></a></div><div class="location-meta location-phone">(+852) 8120 3518</div></div></div></div></div><div class="col-sm-6 col-md-5 col-lg-4 col-xl-3"><div class="footer-block info-block block"><h5 class="block-title">Say Hello</h5><div class="block-content"><div class="contact-info"><ul class="primary-contacts menu"><li> <a href="/cdn-cgi/l/email-protection#ed8588818182ad898fc0818c8fc38e8280"> <span class="iconholder"><i class="far fa-envelope"></i></span> <span><span class="__cf_email__" data-cfemail="f49c9198989bb49096d9989596da979b99">[email protected]</span></span> </a></li><li> <a href="skype:digitalbusinesslab?call"> <span class="iconholder"><i class="fab fa-skype"></i></span> <span>digitalbusinesslab</span> </a></li></ul><ul class="secondary-contacts menu"><li> <a href="tel:+85281203518" target="_blank" class="telephone-link" > <span class="iconholder"><i class="fas fa-phone"></i></span> <span>(+852) 8120 3518</span> </a></li><li> <a href="https://assets.digital-business-lab.com/wechat.jpg" target="_blank" class="wechat-link" data-toggle="modal" data-target=".wechat-modal" data-wechat-name="digitalbusinesslab"> <span class="iconholder"><i class="fab fa-weixin"></i></span> <span>digitalbusinesslab</span><div class="wechat-tooltip"> <img src="https://assets.digital-business-lab.com/wechat.jpg" alt="Digital Business Lab WeChat" class="img-fluid" /></div> </a></li></ul></div></div></div><div class="d-xl-none footer-block social-block block"><h5 class="block-title">Follow Us</h5><div class="block-content"><div class="social-links"><ul class="social-menu menu"><li class="social-link"> <a href="https://www.facebook.com/Digital.Business.Lab" target="_blank" class="facebook-link" > <span class="iconholder"><i class="fab fa-facebook-f"></i></span> </a></li><li class="social-link"> <a href="https://www.instagram.com/digitalbusinesslab" target="_blank" class="instagram-link" > <span class="iconholder"><i class="fab fa-instagram"></i></span> </a></li><li class="social-link"> <a href="https://www.youtube.com/channel/UCN22ZiKI0nYUMXsbJivCspg" target="_blank" class="youtube-link" > <span class="iconholder"><i class="fab fa-youtube"></i></span> </a></li><li class="social-link"> <a href="https://www.linkedin.com/company/digital-business-lab" target="_blank" class="linkedin-link" > <span class="iconholder"><i class="fab fa-linkedin-in"></i></span> </a></li><li class="social-link"> <a href="https://assets.digital-business-lab.com/wechat.jpg" target="_blank" class="wechat-link" data-toggle="modal" data-target=".wechat-modal" data-wechat-name="digitalbusinesslab"> <span class="iconholder"><i class="fab fa-weixin"></i></span><div class="wechat-tooltip"> <img src="https://assets.digital-business-lab.com/wechat.jpg" alt="Digital Business Lab WeChat" class="img-fluid" /></div> </a></li></ul></div></div></div></div><div class="d-none d-xl-block col-xl-2"><div class="footer-block social-block block"><h5 class="block-title">Follow Us</h5><div class="block-content"><div class="social-links"><ul class="social-menu menu"><li class="social-link"> <a href="https://www.facebook.com/Digital.Business.Lab" target="_blank" class="facebook-link" > <span class="iconholder"><i class="fab fa-facebook-f"></i></span> </a></li><li class="social-link"> <a href="https://www.instagram.com/digitalbusinesslab" target="_blank" class="instagram-link" > <span class="iconholder"><i class="fab fa-instagram"></i></span> </a></li><li class="social-link"> <a href="https://www.youtube.com/channel/UCN22ZiKI0nYUMXsbJivCspg" target="_blank" class="youtube-link" > <span class="iconholder"><i class="fab fa-youtube"></i></span> </a></li><li class="social-link"> <a href="https://www.linkedin.com/company/digital-business-lab" target="_blank" class="linkedin-link" > <span class="iconholder"><i class="fab fa-linkedin-in"></i></span> </a></li><li class="social-link"> <a href="https://assets.digital-business-lab.com/wechat.jpg" target="_blank" class="wechat-link" data-toggle="modal" data-target=".wechat-modal" data-wechat-name="digitalbusinesslab"> <span class="iconholder"><i class="fab fa-weixin"></i></span><div class="wechat-tooltip"> <img src="https://assets.digital-business-lab.com/wechat.jpg" alt="Digital Business Lab WeChat" class="img-fluid" /></div> </a></li></ul></div></div></div></div></div><div class="footer-block locations-block block d-md-none d-lg-block"><div class="block-title"><h5>Locations</h5></div><div class="row dbl-locations"><div class="col-md-12 col-lg-4 col-xl-4"><div class="location-block main-location"><div class="location-meta location-name">Hong Kong (Main Office)</div><div class="location-meta location-address">1601, Pacific Plaza, <br>410 Des Voeux Road West, <br>Sai Wan, Hong Kong</div><div class="location-meta location-email"> <a href="/cdn-cgi/l/email-protection#3b53504f5e5a567b5f5916575a5915585456"><span class="__cf_email__" data-cfemail="81e9eaf5e4e0ecc1e5e3acede0e3afe2eeec">[email protected]</span></a></div><div class="location-meta location-phone"> <a href="tel:+85281203518" target="_blank" class="telephone-link"> <span>(+852) 8120 3518</span> </a></div></div></div><div class="col-sm-6 col-md-6 col-lg-4 col-xl-3"><div class="location-block "><div class="location-meta location-name">Singapore</div><div class="location-meta location-address">1 George Street, <br>Level 10, <br>Singapore 049145</div><div class="location-meta location-email"> <a href="/cdn-cgi/l/email-protection#83f0e4f7e6e2eec3e7e1aeefe2e1ade0ecee"><span class="__cf_email__" data-cfemail="1b687c6f7e7a765b7f7936777a7935787476">[email protected]</span></a></div><div class="location-meta location-phone"> <a href="tel:+6584267850" target="_blank" class="telephone-link"> <span>(+65) 84267850</span> </a></div></div></div><div class="col-sm-6 col-md-6 col-lg-4 col-xl-3"><div class="location-block "><div class="location-meta location-name">Shenzhen</div><div class="location-meta location-address">Ongoing Set Up</div><div class="location-meta location-email"> <a href="/cdn-cgi/l/email-protection#751d1019191a351117581914175b161a18"><span class="__cf_email__" data-cfemail="5139343d3d3e1135337c3d30337f323e3c">[email protected]</span></a></div><div class="location-meta location-phone"> <a href="tel:+85281203518" target="_blank" class="telephone-link"> <span>(+852) 8120 3518</span> </a></div></div></div></div></div></div><div class="footer-credits"><div class="copyright">© 2022 Digital Business Lab | All Rights Reserved.</div></div></div></footer><div class="menu-overlay"></div><div class="modal fade wechat-modal" tabindex="-1" role="dialog" aria-hidden="true"><div class="modal-dialog modal-dialog-centered"><div class="modal-content"> <button type="button" class="close" data-dismiss="modal" aria-label="Close"> <span aria-hidden="true">×</span> </button> <a href="https://assets.digital-business-lab.com/wechat.jpg" target="_blank"> <img src="https://assets.digital-business-lab.com/wechat.jpg" alt="Digital Business Lab WeChat" class="img-fluid" /><div class="wechat-name"></div> </a></div></div></div><div id="mobile-menu" class="mobile-menu"><div class="inner"><div class="container"><div class="navigation"><div class="menu-mobile-menu-container"><ul id="menu-mobile-menu" class="menu"><li id="menu-item-266" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-home menu-item-266"><a href="https://digital-business-lab.com/">Home</a></li><li id="menu-item-271" class="menu-item menu-item-type-post_type_archive menu-item-object-service menu-item-271"><a href="https://digital-business-lab.com/services/">Services</a></li><li id="menu-item-270" class="menu-item menu-item-type-post_type_archive menu-item-object-project menu-item-270"><a href="https://digital-business-lab.com/projects/">Projects</a></li><li id="menu-item-92048" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-92048"><a href="https://digital-business-lab.com/videos/">Videos</a></li><li id="menu-item-269" class="menu-item menu-item-type-post_type menu-item-object-page current_page_parent menu-item-269"><a href="https://digital-business-lab.com/social-media-trends/">Insights</a></li><li id="menu-item-95088" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-95088"><a href="https://digital-business-lab.com/about-us/">About Us</a></li><li id="menu-item-268" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-268"><a href="https://digital-business-lab.com/contact-us/">Contact Us</a></li><li class="typeform-launch"> <a class="typeform-share" href="https://dbl-hk-sg.typeform.com/to/KwSPDRQr" data-mode="drawer_right" data-submit-close-delay="5" data-hide-headers=true data-hide-footer=true target="_blank"> <span>Quick Quote</span> </a></li></ul></div><div class="social-links"><ul class="social-menu menu"><li class="social-link"> <a href="https://www.facebook.com/Digital.Business.Lab" target="_blank" class="facebook-link" > <span class="iconholder"><i class="fab fa-facebook-f"></i></span> </a></li><li class="social-link"> <a href="https://www.instagram.com/digitalbusinesslab" target="_blank" class="instagram-link" > <span class="iconholder"><i class="fab fa-instagram"></i></span> </a></li><li class="social-link"> <a href="https://www.youtube.com/channel/UCN22ZiKI0nYUMXsbJivCspg" target="_blank" class="youtube-link" > <span class="iconholder"><i class="fab fa-youtube"></i></span> </a></li><li class="social-link"> <a href="https://www.linkedin.com/company/digital-business-lab" target="_blank" class="linkedin-link" > <span class="iconholder"><i class="fab fa-linkedin-in"></i></span> </a></li><li class="social-link"> <a href="https://assets.digital-business-lab.com/wechat.jpg" target="_blank" class="wechat-link" data-toggle="modal" data-target=".wechat-modal" data-wechat-name="digitalbusinesslab"> <span class="iconholder"><i class="fab fa-weixin"></i></span><div class="wechat-tooltip"> <img src="https://assets.digital-business-lab.com/wechat.jpg" alt="Digital Business Lab WeChat" class="img-fluid" /></div> </a></li></ul></div></div></div></div></div><a href="https://web.whatsapp.com/send?phone=85264500594" target="_blank" class="whatsapp-toggle whatsapp-api-link"> <span class="whatsapp-icon"></span> <span class="label">+852 64500594</span> </a><div id="scrolltop"></div> <script data-cfasync="false" src="/cdn-cgi/scripts/5c5dd728/cloudflare-static/email-decode.min.js"></script><script type="text/javascript">var sbiajaxurl = "https://digital-business-lab.com/wp-admin/admin-ajax.php";</script> <script type="text/javascript" id="google-maps-api-js-extra">var map_data = {"icon":"https:\/\/digital-business-lab.com\/wp-content\/themes\/dbl\/assets\/img\/map-pin.png"};</script> <script type="text/javascript" src="https://maps.googleapis.com/maps/api/js?key=AIzaSyBtFdSrGHWL2NBrBQmIjM1auyqA2_GP8Ic&ver=6.6.2" id="google-maps-api-js"></script> <script type="text/javascript" id="script-js-extra">var ajaxdata = {"ajaxurl":"https:\/\/digital-business-lab.com\/wp-admin\/admin-ajax.php","subscribe_success":"Thank you for subscribing!","subscribe_error":"Submission failed, please try again","error_fileupload_size":"File size is too large. Please keep your file under 5MB.","formvalidator_lang":{"errorTitle":"Form submission failed!","requiredField":"This is a required field","requiredFields":"You have not answered all required fields","badTime":"You have not given a correct time","badEmail":"You have not given a correct e-mail address","badTelephone":"You have not given a correct phone number","badSecurityAnswer":"You have not given a correct answer to the security question","badDate":"You have not given a correct date","lengthBadStart":"The input value must be between ","lengthBadEnd":" characters","lengthTooLongStart":"The input value is longer than ","lengthTooShortStart":"The input value is shorter than ","notConfirmed":"Input values could not be confirmed","badDomain":"Incorrect domain value","badUrl":"The input value is not a correct URL","badCustomVal":"The input value is incorrect","andSpaces":" and spaces ","badInt":"The input value was not a correct number","badSecurityNumber":"Your social security number was incorrect","badUKVatAnswer":"Incorrect UK VAT Number","badUKNin":"Incorrect UK NIN","badUKUtr":"Incorrect UK UTR Number","badStrength":"The password isn't strong enough","badNumberOfSelectedOptionsStart":"You have to choose at least ","badNumberOfSelectedOptionsEnd":" answers","badAlphaNumeric":"The input value can only contain alphanumeric characters ","badAlphaNumericExtra":" and ","wrongFileSize":"The file you are trying to upload is too large (max %s)","wrongFileType":"Only files of type %s is allowed","groupCheckedRangeStart":"Please choose between ","groupCheckedTooFewStart":"Please choose at least ","groupCheckedTooManyStart":"Please choose a maximum of ","groupCheckedEnd":" item(s)","badCreditCard":"The credit card number is not correct","badCVV":"The CVV number was not correct","wrongFileDim":"Incorrect image dimensions,","imageTooTall":"the image can not be taller than","imageTooWide":"the image can not be wider than","imageTooSmall":"the image was too small","min":"min","max":"max","imageRatioNotAccepted":"Image ratio is not be accepted","badreCaptcha":"Please confirm that you are not a bot"}}; var scriptdata = {"projectsurl":"https:\/\/digital-business-lab.com\/projects\/","videosurl":"https:\/\/digital-business-lab.com\/videos\/"};</script> <script></script><script defer src="//assets.digital-business-lab.com/wp-content/cache/autoptimize/js/autoptimize_b80ae0e915293e05b33bb67bc1f15a0e.js"></script></body></html>