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data-component="mdc-c-heading" class="mdc-c-heading___0fM1W_2734c4f mdc-u-ts-1"><div>McKinsey Quarterly: Digital Edition</div></h1><div data-component="mdc-c-description" class="mdc-c-description___SrnQP_2734c4f mdc-u-ts-7"><div class="mck-u-links-inline mck-c-generic-item__description">Vol. 60, No. 1</div></div></div></div></div></div></div></div></div></div></div></div></div></div><div class="mck-o-container mck-o-container__area-c"><div class="mck-o-container--wrapped mck-o-container--mobile-spacing"><div class="mdc-u-grid mdc-u-grid-col-1 mdc-u-grid-gutter-xxs mck-o-container-universal-body"><div class="MainContent_mck-c-main-content__LXaV9"><main class="mdc-u-grid mdc-u-grid-col-1 mdc-u-grid-col-md-12 mdc-u-grid-gutter-xxl MainContent_mck-c-main-content__wrapper__26jQ9 MainContent_mck-c-main-content__wrapper--stack-rail-on-top__ULyj8"><section class="MainContent_mck-c-main-content__area-a__0aIMr mdc-u-grid-col-md-span-6"><header data-component="mdc-c-header" class="mdc-c-header"><div class="mdc-c-header__block___i1Lg-_2734c4f"><div data-component="mdc-c-description" class="mdc-c-description___SrnQP_2734c4f mdc-u-ts-6"><p><div class="mck-u-links-inline mdc-o-content-body"><p>Welcome to the <em>McKinsey Quarterly</em>’s first issue of 2024, now available as an immersive online reading experience. Your free membership allows you to read all digital editions of the <em>Quarterly</em> and receive email alerts when new ones are available.</p> <p>And be sure not to miss the <a href="/quarterly/overview"><em>Quarterly</em>’s 60th birthday celebration</a>, featuring special themed issues, immersive interactives, and compilations of timeless <em>Quarterly</em> articles from the past six decades.</p> <p><em>New! Password-protected PDF downloads available to signed-in members via a button under each issue.</em></p></div></p></div></div></header><div style="background:url(/next-static/images/module_item_placeholder.png);min-height:300px"></div><div data-component="mdc-c-description" class="mdc-c-description___SrnQP_2734c4f"><div class="MainBody_mck-c-main-body__text-content__FWDRc mck-u-links-inline mdc-o-content-body"><p>This membership also includes exclusive access to downloads of our 100 most important reports in the <a href="https://www.mckinsey.com/featured-insights/insights-store">McKinsey Insights Store</a>. And the <em>Quarterly</em>鈥檚 web-based <a href="https://www.mckinsey.com/quarterly/rethink">Re:think essays</a> and <a href="https://www.mckinsey.com/quarterly/the-five-fifty">Five-Fifty briefings</a> will continue to be available to you as always.</p> <p>We hope you enjoy this experience and welcome your feedback at <a href="mailto:newideas@mckinsey.com">newideas@mckinsey.com</a>.</p></div></div></section><aside class="MainContent_mck-c-main-content__area-b__1LkYh mdc-u-grid-col-md-span-6 mdc-u-grid-col-md-start-7"><div data-component="mdc-c-module-wrapper" data-module-theme="light" data-module-background="lightest-grey" data-module-category="" class="RightRailRegForm_mck-c-right-rail-reg-form__Xs_HK"><div class="mck-o-container"><div class="mck-o-container--wrapped mck-o-container--mobile-spacing"></div></div></div></aside></main></div><div data-component="mdc-c-module-wrapper" data-module-theme="light" data-module-background="lightest-grey" data-module-category="StandalonePromo" class="mck-c-general-up mck-o-edge-to-edge mck-c-module-wrapper" data-module-name="general-up"><div class="mck-o-container"><div class="UpModule_mck-c-up__irSw8 mck-o-container--wrapped mck-o-container--mobile-spacing"><div class="UpModule_mck-c-up__header__OR_Vx"><h2 data-component="mdc-c-heading" class="mdc-c-heading___0fM1W_2734c4f mdc-c-heading--title___5qyOB_2734c4f mdc-c-heading--border___K8dj3_2734c4f UpModule_mdc-c-heading--title__4XbMT"><div>Other Editions</div></h2></div><div class="mck-c-up__content mdc-u-grid mdc-u-grid-col-sm-1 mdc-u-grid-gutter-xl mdc-u-grid--align-start mdc-u-grid-col-md-2 mdc-u-grid-col-lg-3"><div class="mdc-u-grid mdc-u-grid-gutter-lg mdc-u-grid-col-sm-1 mdc-u-grid--align-start GeneralUp_mck-c-general-up__generic-item___T5Id GenericItem_mck-c-generic-item__sGwKL GenericItem_mck-c-generic-item--with-hover-effect__hmVy2"><div class="GenericItem_mck-c-generic-item__image__F_tIc"><a data-component="mdc-c-link" href="/quarterly/digital/2024-3" class="mdc-c-link___lBbY1_2734c4f"><picture data-component="mdc-c-picture"><img alt="Words 'Gen AI' written on a microchip" src="/~/media/mckinsey/mckinsey%20quarterly/digital%20newstand%20images/q3-2024_cover-art-1536x1536.png?cq=50&mw=1180&car=1:1&cpy=Center" loading="lazy"/></picture></a></div><div data-component="mdc-c-content-block" class="mdc-c-content-block___7p6Lu_2734c4f mdc-u-grid-gutter-xs GenericItem_mck-c-generic-item__content__gq1m0"><div class="mck-c-eyebrow mdc-u-ts-10"><span>Vol. 60, No. 3</span></div><div data-component="mdc-c-content-block" class="mdc-c-content-block___7p6Lu_2734c4f"><h5 data-component="mdc-c-heading" class="mdc-c-heading___0fM1W_2734c4f"><a data-component="mdc-c-link" href="/quarterly/digital/2024-3" class="mdc-c-link-heading___Zggl8_2734c4f mdc-c-link-heading--with-icon___ssPll_2734c4f mdc-c-link___lBbY1_2734c4f"><span>How to win with gen AI: The people, plans, and partners for success</span></a><span data-component="mdc-c-icon" class="mdc-c-icon___oi7ef_2734c4f mck-arrow-right-fat-icon mdc-u-ts-9 mdc-c-heading__icon___TbFKK_2734c4f"></span></h5><div data-component="mdc-c-description" class="mdc-c-description___SrnQP_2734c4f mdc-u-ts-7"><div class="mck-u-links-inline mck-c-generic-item__description">A powerful new technology can be a game changer, but it can’t stand alone. In this issue, we explore how to make the most of generative AI by smart approaches to talent, partners, and design.</div></div></div></div></div><div class="mdc-u-grid mdc-u-grid-gutter-lg mdc-u-grid-col-sm-1 mdc-u-grid--align-start GeneralUp_mck-c-general-up__generic-item___T5Id GenericItem_mck-c-generic-item__sGwKL GenericItem_mck-c-generic-item--with-hover-effect__hmVy2"><div class="GenericItem_mck-c-generic-item__image__F_tIc"><a data-component="mdc-c-link" href="/quarterly/digital/2024-2" class="mdc-c-link___lBbY1_2734c4f"><picture data-component="mdc-c-picture"><img alt="Golden egg hatching from a white shell" src="/~/media/mckinsey/mckinsey%20quarterly/digital%20newstand%20images/q2-2024_cover-art-1536x1536.jpg?cq=50&mw=1180&car=1:1&cpy=Center" loading="lazy"/></picture></a></div><div data-component="mdc-c-content-block" class="mdc-c-content-block___7p6Lu_2734c4f mdc-u-grid-gutter-xs GenericItem_mck-c-generic-item__content__gq1m0"><div class="mck-c-eyebrow mdc-u-ts-10"><span>Vol. 60, No. 2</span></div><div data-component="mdc-c-content-block" class="mdc-c-content-block___7p6Lu_2734c4f"><h5 data-component="mdc-c-heading" class="mdc-c-heading___0fM1W_2734c4f"><a data-component="mdc-c-link" href="/quarterly/digital/2024-2" class="mdc-c-link-heading___Zggl8_2734c4f mdc-c-link-heading--with-icon___ssPll_2734c4f mdc-c-link___lBbY1_2734c4f"><span>Productivity and the next age of abundance</span></a><span data-component="mdc-c-icon" class="mdc-c-icon___oi7ef_2734c4f mck-arrow-right-fat-icon mdc-u-ts-9 mdc-c-heading__icon___TbFKK_2734c4f"></span></h5><div data-component="mdc-c-description" class="mdc-c-description___SrnQP_2734c4f mdc-u-ts-7"><div class="mck-u-links-inline mck-c-generic-item__description">Despite today’s disruptions, leaders can position their organizations for outperformance. With the right strategies, 2024 could lead to future abundance.</div></div></div></div></div><div class="mdc-u-grid mdc-u-grid-gutter-lg mdc-u-grid-col-sm-1 mdc-u-grid--align-start GeneralUp_mck-c-general-up__generic-item___T5Id GenericItem_mck-c-generic-item__sGwKL GenericItem_mck-c-generic-item--with-hover-effect__hmVy2"><div class="GenericItem_mck-c-generic-item__image__F_tIc"><a data-component="mdc-c-link" href="/quarterly/digital/2023-4" class="mdc-c-link___lBbY1_2734c4f"><picture data-component="mdc-c-picture"><img alt="McKinsey Quarterly Cover for Vol. 59, No. 4 - Abstract art of a face " src="/~/media/mckinsey/mckinsey%20quarterly/digital%20newstand%20images/q4-23-cover_ai-1536x1536.jpg?cq=50&mw=1180&car=1:1&cpy=Center" loading="lazy"/></picture></a></div><div data-component="mdc-c-content-block" class="mdc-c-content-block___7p6Lu_2734c4f mdc-u-grid-gutter-xs GenericItem_mck-c-generic-item__content__gq1m0"><div class="mck-c-eyebrow mdc-u-ts-10"><span>Vol. 59, No. 4</span></div><div data-component="mdc-c-content-block" class="mdc-c-content-block___7p6Lu_2734c4f"><h5 data-component="mdc-c-heading" class="mdc-c-heading___0fM1W_2734c4f"><a data-component="mdc-c-link" href="/quarterly/digital/2023-4" class="mdc-c-link-heading___Zggl8_2734c4f mdc-c-link-heading--with-icon___ssPll_2734c4f mdc-c-link___lBbY1_2734c4f"><span>The expansive, explosive potential of gen AI</span></a><span data-component="mdc-c-icon" class="mdc-c-icon___oi7ef_2734c4f mck-arrow-right-fat-icon mdc-u-ts-9 mdc-c-heading__icon___TbFKK_2734c4f"></span></h5><div data-component="mdc-c-description" class="mdc-c-description___SrnQP_2734c4f mdc-u-ts-7"><div class="mck-u-links-inline mck-c-generic-item__description">Creating real value from gen AI is challenging, so here鈥檚 a deep dive into the kind of strategic thinking needed to make the most of this remarkable technology.</div></div></div></div></div><div class="mdc-u-grid mdc-u-grid-gutter-lg mdc-u-grid-col-sm-1 mdc-u-grid--align-start GeneralUp_mck-c-general-up__generic-item___T5Id GenericItem_mck-c-generic-item__sGwKL GenericItem_mck-c-generic-item--with-hover-effect__hmVy2"><div class="GenericItem_mck-c-generic-item__image__F_tIc"><a data-component="mdc-c-link" href="/quarterly/digital/2023-3" class="mdc-c-link___lBbY1_2734c4f"><picture data-component="mdc-c-picture"><img alt="McKinsey Quarterly Cover for Vol. 59, No. 3 - The word "REWIRED" written in blocks staggered down the cover page" src="/~/media/mckinsey/mckinsey%20quarterly/digital%20newstand%20images/q3-23-cover-rewired-1536x1536.jpg?cq=50&mw=1180&car=1:1&cpy=Center" loading="lazy"/></picture></a></div><div data-component="mdc-c-content-block" class="mdc-c-content-block___7p6Lu_2734c4f mdc-u-grid-gutter-xs GenericItem_mck-c-generic-item__content__gq1m0"><div class="mck-c-eyebrow mdc-u-ts-10"><span>Vol. 59, No. 3</span></div><div data-component="mdc-c-content-block" class="mdc-c-content-block___7p6Lu_2734c4f"><h5 data-component="mdc-c-heading" class="mdc-c-heading___0fM1W_2734c4f"><a data-component="mdc-c-link" href="/quarterly/digital/2023-3" class="mdc-c-link-heading___Zggl8_2734c4f mdc-c-link-heading--with-icon___ssPll_2734c4f mdc-c-link___lBbY1_2734c4f"><span>Rewired: Winning with digital and AI</span></a><span data-component="mdc-c-icon" class="mdc-c-icon___oi7ef_2734c4f mck-arrow-right-fat-icon mdc-u-ts-9 mdc-c-heading__icon___TbFKK_2734c4f"></span></h5><div data-component="mdc-c-description" class="mdc-c-description___SrnQP_2734c4f mdc-u-ts-7"><div class="mck-u-links-inline mck-c-generic-item__description">Many companies struggle with digital and AI transformations. Here’s a playbook for getting it right, based on years of research.</div></div></div></div></div><div class="mdc-u-grid mdc-u-grid-gutter-lg mdc-u-grid-col-sm-1 mdc-u-grid--align-start GeneralUp_mck-c-general-up__generic-item___T5Id GenericItem_mck-c-generic-item__sGwKL GenericItem_mck-c-generic-item--with-hover-effect__hmVy2"><div class="GenericItem_mck-c-generic-item__image__F_tIc"><a data-component="mdc-c-link" href="/quarterly/digital/2023-2" class="mdc-c-link___lBbY1_2734c4f"><picture data-component="mdc-c-picture"><img alt="Q223_China_1536x864_light" src="/~/media/mckinsey/mckinsey%20quarterly/digital%20newstand%20images/q223_china_1536x864_light.png?cq=50&mw=1180&car=1:1&cpy=Center" loading="lazy"/></picture></a></div><div data-component="mdc-c-content-block" class="mdc-c-content-block___7p6Lu_2734c4f mdc-u-grid-gutter-xs GenericItem_mck-c-generic-item__content__gq1m0"><div class="mck-c-eyebrow mdc-u-ts-10"><span>Vol. 59, No. 2</span></div><div data-component="mdc-c-content-block" class="mdc-c-content-block___7p6Lu_2734c4f"><h5 data-component="mdc-c-heading" class="mdc-c-heading___0fM1W_2734c4f"><a data-component="mdc-c-link" href="/quarterly/digital/2023-2" class="mdc-c-link-heading___Zggl8_2734c4f mdc-c-link-heading--with-icon___ssPll_2734c4f mdc-c-link___lBbY1_2734c4f"><span>China: Reconfiguring for today’s risks and opportunities</span></a><span data-component="mdc-c-icon" class="mdc-c-icon___oi7ef_2734c4f mck-arrow-right-fat-icon mdc-u-ts-9 mdc-c-heading__icon___TbFKK_2734c4f"></span></h5><div data-component="mdc-c-description" class="mdc-c-description___SrnQP_2734c4f mdc-u-ts-7"><div class="mck-u-links-inline mck-c-generic-item__description">Many companies are rethinking their China strategies. Here’s how to reconfigure and derisk your approach.</div></div></div></div></div><div class="mdc-u-grid mdc-u-grid-gutter-lg mdc-u-grid-col-sm-1 mdc-u-grid--align-start GeneralUp_mck-c-general-up__generic-item___T5Id GenericItem_mck-c-generic-item__sGwKL GenericItem_mck-c-generic-item--with-hover-effect__hmVy2"><div class="GenericItem_mck-c-generic-item__image__F_tIc"><a data-component="mdc-c-link" href="/quarterly/digital/2023-1" class="mdc-c-link___lBbY1_2734c4f"><picture data-component="mdc-c-picture"><img alt="illustration of a woman attaching a puzzle piece of a globe onto a wall " src="/~/media/mckinsey/mckinsey%20quarterly/digital%20newstand%20images/q1-2023-square-thumb.jpg?cq=50&mw=1180&car=1:1&cpy=Center" loading="lazy"/></picture></a></div><div data-component="mdc-c-content-block" class="mdc-c-content-block___7p6Lu_2734c4f mdc-u-grid-gutter-xs GenericItem_mck-c-generic-item__content__gq1m0"><div class="mck-c-eyebrow mdc-u-ts-10"><span>Vol. 59, No. 1</span></div><div data-component="mdc-c-content-block" class="mdc-c-content-block___7p6Lu_2734c4f"><h5 data-component="mdc-c-heading" class="mdc-c-heading___0fM1W_2734c4f"><a data-component="mdc-c-link" href="/quarterly/digital/2023-1" class="mdc-c-link-heading___Zggl8_2734c4f mdc-c-link-heading--with-icon___ssPll_2734c4f mdc-c-link___lBbY1_2734c4f"><span>On the cusp of a new era </span></a><span data-component="mdc-c-icon" class="mdc-c-icon___oi7ef_2734c4f mck-arrow-right-fat-icon mdc-u-ts-9 mdc-c-heading__icon___TbFKK_2734c4f"></span></h5><div data-component="mdc-c-description" class="mdc-c-description___SrnQP_2734c4f mdc-u-ts-7"><div class="mck-u-links-inline mck-c-generic-item__description">Economic and political turbulence could presage the start of a new era that’s structurally very different.</div></div></div></div></div></div></div></div></div></div></div></div></main></div><script id="__NEXT_DATA__" type="application/json">{"props":{"pageProps":{"locale":"en","dictionary":{},"sitecoreContext":{"route":{"name":"2024 1","displayName":"2024 1","fields":null,"databaseName":"web","deviceId":"fe5d7fdf-89c0-4d99-9aa3-b5fbd009c9f3","itemId":"bbce038b-7e7f-42af-95bc-bedf00f5f551","itemLanguage":"en","itemVersion":1,"layoutId":"ae753eb4-a035-40b4-83bf-4b4438df6742","templateId":"85ff0530-7883-480f-9a4c-82123f72ffd8","templateName":"Universal Base JSS","placeholders":{"jss-main":[{"uid":"18acb685-acc2-43e6-ae42-aaba930ff664","componentName":"BaseTemplate","dataSource":"","fields":{"data":{"baseTemplate":{"name":"2024 1","id":"BBCE038B7E7F42AF95BCBEDF00F5F551","displayName":"2024 1","title":{"jsonValue":{"value":"How innovation seeds growth"}},"pageVerificationCodes":{"value":""},"sEOTitle":{"value":"McKinsey Quarterly: Digital edition Vol. 60, No.1"},"pageSubheader":{"value":""},"Body":{"value":"\u003cp\u003eThis membership also includes exclusive access to downloads of our 100 most important reports in the \u003ca href=\"https://www.mckinsey.com/featured-insights/insights-store\"\u003eMcKinsey Insights Store\u003c/a\u003e. And the \u003cem\u003eQuarterly\u003c/em\u003e\u0026rsquo;s web-based \u003ca href=\"https://www.mckinsey.com/quarterly/rethink\"\u003eRe:think essays\u003c/a\u003e and \u003ca href=\"https://www.mckinsey.com/quarterly/the-five-fifty\"\u003eFive-Fifty briefings\u003c/a\u003e will continue to be available to you as always.\u003c/p\u003e\n\u003cp\u003eWe hope you enjoy this experience and welcome your feedback at \u003ca href=\"mailto:newideas@mckinsey.com\"\u003enewideas@mckinsey.com\u003c/a\u003e.\u003c/p\u003e"},"addTitleDivider":{"value":""},"standardImage":{"src":"/~/media/mckinsey/mckinsey quarterly/quarterly hero banner images/digitalq-q1-mobile-2024-1536x1536.jpg","alt":"McKinsey Quarterly magazine covers","height":1536,"width":1536,"Description":""},"displayDate":{"jsonValue":{"value":"0001-01-01T00:00:00Z"}},"description":{"jsonValue":{"value":"\u003cp\u003eWelcome to the \u003cem\u003eMcKinsey Quarterly\u003c/em\u003e\u0026rsquo;s first issue of 2024, now available as an immersive online reading experience. Your free membership allows you to read all digital editions of the \u003cem\u003eQuarterly\u003c/em\u003e and receive email alerts when new ones are available.\u003c/p\u003e\n\u003cp\u003eAnd be sure not to miss the \u003ca href=\"/quarterly/overview\"\u003e\u003cem\u003eQuarterly\u003c/em\u003e\u0026rsquo;s 60th birthday celebration\u003c/a\u003e, featuring special themed issues, immersive interactives, and compilations of timeless \u003cem\u003eQuarterly\u003c/em\u003e articles from the past six decades.\u003c/p\u003e\n\u003cp\u003e\u003cem\u003eNew! 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