CINXE.COM

<!DOCTYPE html><html dir="ltr" lang="en"><head><meta charSet="utf-8"/><meta name="viewport" content="width=device-width, initial-scale=1.0"/><meta http-equiv="X-UA-Compatible" content="IE=edge"/><script>var McKinsey = {"ArticleTemplate":"","DaysSinceCMSPublication":"28","DisplayDate":"1/1/1","OriginalPublicationDate":"11/22/2024","SitecoreId":"{FF59D3DF-89FD-428D-8038-691645D66FC9}","Title":"McKinsey Quarterly","ArticleType":"","ContentType":"MQ page","ServerNumber":"","IsPageRestricted":"false","UserID":"","RegistrationDate":"","LoginStatus":"logged_out","JobTitle":"","CompanyName":"","blogTags":null,"enableRegWall":false}; var pageMetaInformation = {"CurrentLanguage":"en","AlternateLanguages":[{"DisplayName":"English","LanguageCode":"en","Url":"/quarterly/overview"}],"NavigationLink":"quarterly","ActiveItemId":"{FF59D3DF-89FD-428D-8038-691645D66FC9}","OfficeCode":"","MiniSiteId":"{6F78B370-7200-4C4E-B556-794224435F57}"};</script><link rel="icon" href="/favicon.ico"/><link href="https://www.mckinsey.com/redesign/resources/css/styles-rc.css" rel="stylesheet"/><link rel="manifest" href="/manifest.json"/><link rel="dns-prefetch" href="//cdn.dynamicyield.com"/><link rel="dns-prefetch" href="//st.dynamicyield.com"/><link rel="dns-prefetch" href="//rcom.dynamicyield.com"/><link rel="dns-prefetch" href="//cdn.cookielaw.org"/><link rel="preconnect" href="//assets.adobedtm.com"/><link rel="preconnect" href="//connect.facebook.net"/><link rel="preconnect" href="//static.hotjar.com"/><link rel="preload" as="font" href="/next-static/fonts/bower/Bower-Bold.woff2" type="font/woff2" crossorigin=""/><link rel="preload" as="font" href="/next-static/fonts/mckinsey-sans/regular/McKinseySans-Regular.woff2" type="font/woff2" crossorigin=""/><link rel="preload" as="font" href="/next-static/fonts/mckinsey-sans/medium/McKinseySans-Medium.woff2" type="font/woff2" crossorigin=""/><link rel="preload" as="font" href="/next-static/fonts/mckinsey-sans/light/McKinseySans-Light.woff2" type="font/woff2" crossorigin=""/><link rel="preload" as="font" href="/next-static/fonts/mckinsey-sans/italic/McKinseySans-Italic.woff2" type="font/woff2" crossorigin=""/><link rel="preload" as="font" href="/next-static/fonts/mckinsey-sans/light-italic/McKinseySans-LightItalic.woff2" type="font/woff2" crossorigin=""/><link rel="preload" as="font" href="/next-static/fonts/mckinsey-sans/medium-italic/McKinseySans-MediumItalic.woff2" type="font/woff2" crossorigin=""/><link rel="preload" as="font" href="/next-static/fonts/noto-sans-jp/NotoSansJP-Light.ttf" type="font/ttf" crossorigin=""/><link rel="preload" as="font" href="/next-static/fonts/noto-sans-jp/NotoSansJP-Regular.ttf" type="font/ttf" crossorigin=""/><link rel="preload" as="font" href="/next-static/fonts/noto-sans-jp/NotoSansJP-Medium.ttf" type="font/ttf" crossorigin=""/><link rel="preload" as="font" href="/next-static/fonts/noto-sans-jp/NotoSansJP-Bold.ttf" type="font/ttf" crossorigin=""/><link rel="preload" as="font" href="/next-static/fonts/noto-sans-jp/NotoSansJP-Black.ttf" type="font/ttf" crossorigin=""/><link rel="preload" as="font" href="/next-static/fonts/noto-serif-jp/NotoSerifJP-Bold.ttf" type="font/ttf" crossorigin=""/><title>McKinsey Quarterly | McKinsey & Company</title><meta name="apple-itunes-app" content="app-id=674902075"/><link rel="apple-touch-icon" sizes="57x57" href="/next-static/images/mck-touch-icon-57x57.png"/><link rel="apple-touch-icon" sizes="72x72" href="/next-static/images/mck-touch-icon-72x72.png"/><link rel="apple-touch-icon" sizes="114x114" href="/next-static/images/mck-touch-icon-114x114.png"/><link rel="apple-touch-icon" sizes="144x144" href="/next-static/images/mck-touch-icon-144x144.png"/><link rel="apple-touch-icon" sizes="152x152" href="/next-static/images/mck-touch-icon-152x152.png"/><link rel="apple-touch-icon" sizes="167x167" href="/next-static/images/mck-touch-icon-167x167.png"/><link rel="apple-touch-icon" sizes="180x180" href="/next-static/images/mck-touch-icon-180x180.png"/><meta content="no-referrer-when-downgrade" name="referrer"/><meta content="McKinsey & Company" property="og:site_name" name="site_name"/><meta content="McKinsey Quarterly" property="og:title" name="title"/><meta content="Discover past and present issues of the McKinsey Quarterly, now available as an immersive online reading experience. Get your free membership now." property="og:description" name="description"/><meta content="https://www.mckinsey.com/quarterly/overview" name="url" property="og:url"/><meta content="index,follow,all" name="robots"/><meta content="https://www.mckinsey.com/~/media/mckinsey/mckinsey%20quarterly/quarterly%20hero%20banner%20images/q60_tech-cover-hero_1536x1536.jpg" property="og:image" name="image"/><meta content="{FF59D3DF-89FD-428D-8038-691645D66FC9}" name="sid"/><link href="https://www.mckinsey.com/quarterly/overview" rel="canonical"/><meta content="McKinsey Quarterly Digital Edition" name="practice-name"/><meta content="N57" name="practice-code"/><meta content="summary_large_image" name="twitter:card"/><meta content="@mckinsey" name="twitter:site"/><meta content="McKinsey Quarterly" name="twitter:title"/><meta content="Discover past and present issues of the McKinsey Quarterly, now available as an immersive online reading experience. Get your free membership now." name="twitter:description"/><meta content="https://www.mckinsey.com/~/media/mckinsey/mckinsey%20quarterly/quarterly%20hero%20banner%20images/q60_tech-cover-hero_1536x1536.jpg?mw=677&car=42:25" name="twitter:image"/><meta content="McKinsey Quarterly" name="twitter:image:alt"/><meta content="MQ page" name="contenttype"/><meta name="next-head-count" content="54"/><meta name="next-font-preconnect"/><script src="" id="onetrust-wrapperchecker" data-nscript="beforeInteractive">function OptanonWrapperChecker() {}</script><link rel="preload" href="/_next/static/css/e0c1ca92b5263a45.css" as="style"/><link rel="stylesheet" href="/_next/static/css/e0c1ca92b5263a45.css" data-n-g=""/><link rel="preload" href="/_next/static/css/985443d8095c0b48.css" as="style"/><link rel="stylesheet" href="/_next/static/css/985443d8095c0b48.css" data-n-p=""/><noscript data-n-css=""></noscript><script defer="" nomodule="" src="/_next/static/chunks/polyfills-5cd94c89d3acac5f.js"></script><script src="https://cdn.cookielaw.org/scripttemplates/otSDKStub.js" data-document-language="true" type="text/javascript" data-domain-script="915b5091-0d7e-44d2-a8c4-cf08267e52fe" defer="" data-nscript="beforeInteractive"></script><script src="/_next/static/chunks/webpack.7b31c4548c626f3b.js" defer=""></script><script src="/_next/static/chunks/framework.62bbe2ca94854a85.js" defer=""></script><script src="/_next/static/chunks/main.51e10588adc949ca.js" defer=""></script><script src="/_next/static/chunks/pages/_app.5f99628c3d07543d.js" defer=""></script><script src="/_next/static/chunks/3b1baa31.cd6cdac6158774d8.js" defer=""></script><script src="/_next/static/chunks/7d0bf13e.8f3383787afb45af.js" defer=""></script><script src="/_next/static/chunks/1354.c34ddc4bd7c986c8.js" defer=""></script><script src="/_next/static/chunks/408.2780008a4c2ee197.js" defer=""></script><script src="/_next/static/chunks/pages/%5B%5B...path%5D%5D.eb738e7c87df0dc8.js" defer=""></script><script src="/_next/static/9vYT_fWQKRjfPT7lAZJdB/_buildManifest.js" defer=""></script><script src="/_next/static/9vYT_fWQKRjfPT7lAZJdB/_ssgManifest.js" defer=""></script><script src="/_next/static/9vYT_fWQKRjfPT7lAZJdB/_middlewareManifest.js" defer=""></script> <script>(window.BOOMR_mq=window.BOOMR_mq||[]).push(["addVar",{"rua.upush":"false","rua.cpush":"false","rua.upre":"false","rua.cpre":"false","rua.uprl":"false","rua.cprl":"false","rua.cprf":"false","rua.trans":"","rua.cook":"false","rua.ims":"false","rua.ufprl":"false","rua.cfprl":"false","rua.isuxp":"false","rua.texp":"norulematch","rua.ceh":"false","rua.ueh":"false","rua.ieh.st":"0"}]);</script> <script>!function(a){var e="https://s.go-mpulse.net/boomerang/",t="addEventListener";if("False"=="True")a.BOOMR_config=a.BOOMR_config||{},a.BOOMR_config.PageParams=a.BOOMR_config.PageParams||{},a.BOOMR_config.PageParams.pci=!0,e="https://s2.go-mpulse.net/boomerang/";if(window.BOOMR_API_key="TURRK-8ADJT-WDUC5-TC32E-KV9ND",function(){function n(e){a.BOOMR_onload=e&&e.timeStamp||(new Date).getTime()}if(!a.BOOMR||!a.BOOMR.version&&!a.BOOMR.snippetExecuted){a.BOOMR=a.BOOMR||{},a.BOOMR.snippetExecuted=!0;var i,_,o,r=document.createElement("iframe");if(a[t])a[t]("load",n,!1);else if(a.attachEvent)a.attachEvent("onload",n);r.src="javascript:void(0)",r.title="",r.role="presentation",(r.frameElement||r).style.cssText="width:0;height:0;border:0;display:none;",o=document.getElementsByTagName("script")[0],o.parentNode.insertBefore(r,o);try{_=r.contentWindow.document}catch(O){i=document.domain,r.src="javascript:var d=document.open();d.domain='"+i+"';void(0);",_=r.contentWindow.document}_.open()._l=function(){var a=this.createElement("script");if(i)this.domain=i;a.id="boomr-if-as",a.src=e+"TURRK-8ADJT-WDUC5-TC32E-KV9ND",BOOMR_lstart=(new Date).getTime(),this.body.appendChild(a)},_.write("<bo"+'dy onload="document._l();">'),_.close()}}(),"".length>0)if(a&&"performance"in a&&a.performance&&"function"==typeof a.performance.setResourceTimingBufferSize)a.performance.setResourceTimingBufferSize();!function(){if(BOOMR=a.BOOMR||{},BOOMR.plugins=BOOMR.plugins||{},!BOOMR.plugins.AK){var e=""=="true"?1:0,t="",n="bdpnbeqxgy4diz2bwila-f-935b4441e-clientnsv4-s.akamaihd.net",i="false"=="true"?2:1,_={"ak.v":"39","ak.cp":"19387","ak.ai":parseInt("285213",10),"ak.ol":"0","ak.cr":3,"ak.ipv":4,"ak.proto":"http/1.1","ak.rid":"1e3c6c87","ak.r":37669,"ak.a2":e,"ak.m":"a","ak.n":"essl","ak.bpcip":"8.222.208.0","ak.cport":33688,"ak.gh":"23.53.33.206","ak.quicv":"","ak.tlsv":"tls1.2","ak.0rtt":"","ak.0rtt.ed":"","ak.csrc":"-","ak.acc":"reno","ak.t":"1732358678","ak.ak":"hOBiQwZUYzCg5VSAfCLimQ==mpWdn1ychF9yZWHzYx4Rz1jw6AQD5/hCTAy3UjGE08aBi8NIG1jKST8wJUHkpDDz1eRvfEqlu6L8O45JN9YfVafUmZrfA9xy4ICP1aLpgnGMAxT/aKKOWTOiArgCUJhR3EVM1XfAiMj2RDIZnLVeJaECf3RhapWdlfKRQZNFZm+lOPTkQzpHrNx+Hsew+h0Tcrn65ijwlk0EQ3vExOHRRXGUAuBBoixdT2Qd5u0P2K1LTyzsHNlJAh++B+rM5oxFByNVDue5lPnwzRJsuP777eejEeeJpfP83hHw4VlBMbpQfyvlvia5WduG+WVZlZoVJ1O+j8nLXt6h0EGFt15a2hd9IzSzlLI19EANiRJ80kOW+IiYxfymm8UEea5D57KGsVhJWqfY9aLwgHgvAHaIVWGXvMYEpuxXL6U2DkfdF4Q=","ak.pv":"581","ak.dpoabenc":"","ak.tf":i};if(""!==t)_["ak.ruds"]=t;var o={i:!1,av:function(e){var t="http.initiator";if(e&&(!e[t]||"spa_hard"===e[t]))_["ak.feo"]=void 0!==a.aFeoApplied?1:0,BOOMR.addVar(_)},rv:function(){var a=["ak.bpcip","ak.cport","ak.cr","ak.csrc","ak.gh","ak.ipv","ak.m","ak.n","ak.ol","ak.proto","ak.quicv","ak.tlsv","ak.0rtt","ak.0rtt.ed","ak.r","ak.acc","ak.t","ak.tf"];BOOMR.removeVar(a)}};BOOMR.plugins.AK={akVars:_,akDNSPreFetchDomain:n,init:function(){if(!o.i){var a=BOOMR.subscribe;a("before_beacon",o.av,null,null),a("onbeacon",o.rv,null,null),o.i=!0}return this},is_complete:function(){return!0}}}}()}(window);</script></head><body><div id="__next" data-reactroot=""><div class="Layout_mck-c-skipbar__K684J"><a data-component="mdc-c-link" href="#skipToMain" class="mdc-c-button___U4iY2_2734c4f mdc-c-button--primary___Ed-lT_2734c4f mdc-c-button--size-medium"><span class="mdc-c-link__label___Pfqtd_2734c4f">Skip to main content</span></a></div><main class="mck-o-container--outer mdc-u-grid-gutter-xxs" data-layer-region="body" role="main" id="skipToMain"><div class="mck-o-container-universal-header" data-layer-region="hero"><div data-component="mdc-c-module-wrapper" data-module-theme="dark" data-module-background="deep-blue" data-module-category="" class="mck-o-edge-to-edge MultimediaHero_mck-c-multimedia-hero__ewHJg"><div class="MultimediaHero_mck-c-multimedia-hero__container__hiekv MultimediaHero_mck-c-multimedia-hero__container--default__Yk7s2"><div><style> .mck-c-multimedia-hero-gradient-a5956d3d-dd5b-4e26-9110-d86fafae06a7 { display: none; background-image: linear-gradient(to bottom, rgb(255 255 255 / 0%) 0%, rgb(0 0 0 / 100%) 100%, rgb(0 0 0 / 60%) 100%); position: absolute; top: 20%; bottom: 0; left: 0; right: 0; opacity: 0.05; } @media screen and (min-width: 768px){ .mck-c-multimedia-hero-gradient-a5956d3d-dd5b-4e26-9110-d86fafae06a7 { display: block; } } </style><div class="mck-c-multimedia-hero-gradient-a5956d3d-dd5b-4e26-9110-d86fafae06a7"></div></div><div class="mck-o-container MultimediaHero_mck-c-multimedia-hero__full-height__PQlhd"><div class="mck-o-container--wrapped mck-o-container--mobile-spacing MultimediaHero_mck-c-multimedia-hero__text-wrapper__kKKaZ MultimediaHero_mck-c-multimedia-hero__text-wrapper-with-bg-image___jYiE"><div class="mdc-u-grid-col-lg-span-9 MultimediaHero_mck-c-multimedia-hero__text-content__5m1xf mck-c-multimedia-hero__text-content--default"><style> @media screen and (min-width: 768px){ .mck-c-multimedia-hero-generic-items-wrapper-a5956d3d-dd5b-4e26-9110-d86fafae06a7 { width: 100%; } } </style><div class="MultimediaHero_mck-c-multimedia-hero__generic-items-wrapper__tiMql MultimediaHero_mck-c-multimedia-hero__text-align-v-lowest__yy4rK MultimediaHero_mck-c-multimedia-hero__generic-items-wrapper-align-h-left__ENlYO"><div class="mck-c-multimedia-hero-generic-items-wrapper-a5956d3d-dd5b-4e26-9110-d86fafae06a7"><div class="mdc-u-grid mdc-u-grid-gutter-lg mdc-u-grid-col-sm-1 mdc-u-grid--align-start mdc-u-grid-col-span-12 GenericItem_mck-c-generic-item__sGwKL"><div data-component="mdc-c-content-block" class="mdc-c-content-block___7p6Lu_2734c4f mdc-u-grid-gutter-xs GenericItem_mck-c-generic-item__content__gq1m0 mck-c-multimedia-hero__generic-items-content"><div data-component="mdc-c-content-block" class="mdc-c-content-block___7p6Lu_2734c4f"><h1 data-component="mdc-c-heading" class="mdc-c-heading___0fM1W_2734c4f mdc-u-ts-1100"><div><em>McKinsey Quarterly</em>: Digital Edition </div></h1><div data-component="mdc-c-description" class="mdc-c-description___SrnQP_2734c4f mdc-u-ts-6"><div class="mck-u-links-inline mck-c-generic-item__description">60th birthday edition: Technology</div></div></div></div></div></div></div></div></div></div></div></div></div><div class="mck-o-container mck-o-container__area-c"><div class="mck-o-container--wrapped mck-o-container--mobile-spacing"><div class="mdc-u-grid mdc-u-grid-col-1 mdc-u-grid-gutter-xxs mck-o-container-universal-body"><div data-component="mdc-c-module-wrapper" data-module-theme="light" data-module-background="white" data-module-category="StandalonePromo" data-module-gradient-position="top-right" class="mck-c-full-text-c mck-c-module-wrapper"><div class="mck-o-container"><div class="UpModule_mck-c-up__irSw8"><div data-component="mdc-c-content-block" class="mdc-c-content-block___7p6Lu_2734c4f mck-c-full-text-c__content-block FullTextC_mck-c-full-text-c__content-block--module-center-aligned__qo8OU mdc-u-grid mdc-u-grid-gutter-xxl mdc-u-grid-col-sm-1 mdc-u-grid-col-md-4"><div class="mck-c-full-text-c__column mdc-u-grid-col-md-span-4"><div class="FullTextC_mck-c-full-text-c__text-content__3NKIh mck-u-links-inline mdc-o-content-body"><p>Since 1964, the <em>McKinsey Quarterly</em> has been delivering our most distinctive, crosscutting insights. We’re delighted to welcome you to our yearlong celebration of its 60<sup>th</sup> birthday. </p> <p>Each issue in this commemorative year is dedicated to a major force shaping the future of business—starting with our first edition, on technology—and, as usual, issues are offered as an immersive online reading experience. Plus, don’t miss special interactive features and themed bonus compilations of <em>Quarterly</em> classics formerly available only in print. </p> <p>Enjoy these benefits and more with a free <em>McKinsey Quarterly</em> membership, which includes email alerts as soon as new issues are published.</p></div></div></div></div></div></div><div class="MainContent_mck-c-main-content__LXaV9"><main class="mdc-u-grid mdc-u-grid-col-1 mdc-u-grid-col-md-12 mdc-u-grid-gutter-xxl MainContent_mck-c-main-content__wrapper__26jQ9 MainContent_mck-c-main-content__wrapper--stack-rail-on-top__ULyj8"><section class="MainContent_mck-c-main-content__area-a__0aIMr mdc-u-grid-col-md-span-6"><header data-component="mdc-c-header" class="mdc-c-header"><div class="mdc-c-header__block___i1Lg-_2734c4f"><div data-component="mdc-c-description" class="mdc-c-description___SrnQP_2734c4f mdc-u-ts-6"><p><div class="mck-u-links-inline mdc-o-content-body"><p><em>New! Password-protected PDF downloads available to signed-in members via a button under each issue.</em></p></div></p></div></div></header><div style="background:url(/next-static/images/module_item_placeholder.png);min-height:300px"></div><div data-component="mdc-c-description" class="mdc-c-description___SrnQP_2734c4f"><div class="MainBody_mck-c-main-body__text-content__FWDRc mck-u-links-inline mdc-o-content-body"><p>This membership also includes exclusive access to <a href="/quarterly/past-issues">all past digital <em>Quarterly</em> issues</a> and downloads of our 100 most important reports in the <a href="https://www.mckinsey.com/featured-insights/insights-store">McKinsey Insights Store</a>. And the <em>Quarterly</em>’s web-based <a href="https://www.mckinsey.com/quarterly/rethink">Re:think essays</a> and <a href="https://www.mckinsey.com/quarterly/the-five-fifty">Five-Fifty briefings</a> will continue to be available to you as always.</p> <p>We hope you enjoy this experience and welcome your feedback at <a href="mailto:newideas@mckinsey.com">newideas@mckinsey.com</a>.</p></div></div></section><aside class="MainContent_mck-c-main-content__area-b__1LkYh mdc-u-grid-col-md-span-6 mdc-u-grid-col-md-start-7"><div data-component="mdc-c-module-wrapper" data-module-theme="light" data-module-background="lightest-grey" data-module-category="" class="RightRailRegForm_mck-c-right-rail-reg-form__Xs_HK"><div class="mck-o-container"><div class="mck-o-container--wrapped mck-o-container--mobile-spacing"></div></div></div></aside></main></div><div data-component="mdc-c-module-wrapper" data-module-theme="light" data-module-background="white" data-module-category="" data-module-gradient-position="top-right" class="mdc-u-grid mck-c-two-up-medium TwoUpMedium_mck-c-two-up-medium--reverse-order__wrFnB mck-o-edge-to-edge mck-c-module-wrapper" data-module-type="StandalonePromo" data-module-name="two-up-medium"><div class="TwoUpMedium_mck-c-two-up-medium__column-container__wpLlL mdc-u-grid mdc-u-grid-col-md-2 mdc-u-grid-col-sm-1 mdc-u-grid-gutter-xxs"><div data-component="mdc-c-module-wrapper" data-module-theme="light" data-module-background="lightest-grey" data-module-category="" class="mck-o-container--mobile-spacing TwoUpMedium_mck-c-two-up-medium__column__69jG3 TwoUpMedium_mck-c-two-up-medium__column--centered__xm2lN TwoUpMedium_mck-c-two-up-medium__column--left__rgxUN"><div class="TwoUpMedium_mck-c-two-up-medium__item-container__xg9_U"><div class="mdc-u-grid mdc-u-grid-gutter-lg mdc-u-grid-col-sm-1 mdc-u-grid--align-start GenericItem_mck-c-generic-item__sGwKL"><div data-component="mdc-c-content-block" class="mdc-c-content-block___7p6Lu_2734c4f mdc-u-grid-gutter-xs GenericItem_mck-c-generic-item__content__gq1m0"><div data-component="mdc-c-content-block" class="mdc-c-content-block___7p6Lu_2734c4f"><h3 data-component="mdc-c-heading" class="mdc-c-heading___0fM1W_2734c4f mdc-u-ts-2"><div>Sixty years of innovation: Key moments in business technology</div></h3><div data-component="mdc-c-description" class="mdc-c-description___SrnQP_2734c4f mdc-u-ts-7"><div class="mck-u-links-inline mck-c-generic-item__description">From semiconductors to cell phones to generative AI, here are 25 breakthroughs that changed business forever.</div></div><div data-component="mdc-c-link-container" class="mdc-c-link-container___xefGu_2734c4f mdc-c-link-container--align-left"><a data-component="mdc-c-link" href="/capabilities/mckinsey-digital/our-insights/sixty-years-of-innovation-key-moments-in-business-technology" class="mdc-c-link-cta___NBQVi_2734c4f" aria-label=""><span class="mdc-c-link__label___Pfqtd_2734c4f">View interactive timeline</span><span data-component="mdc-c-icon" class="mdc-c-icon___oi7ef_2734c4f mck-link-arrow-right-icon"></span></a></div></div></div></div></div></div><div data-component="mdc-c-module-wrapper" data-module-theme="light" data-module-background="lightest-grey" data-module-category="" class="mck-o-container--mobile-spacing TwoUpMedium_mck-c-two-up-medium__column__69jG3 TwoUpMedium_mck-c-two-up-medium__column--centered__xm2lN TwoUpMedium_mck-c-two-up-medium__column--right__GpqGn"><style></style><div data-component="mdc-c-background-image" class="mdc-c-bg-image___GJdv1_2734c4f background-image-bbfa85e1-6136-4d2b-b253-43fa9c8362ce-right TwoUpMedium_mck-c-two-up-medium__bg-image__Zkj2w "></div><div class="TwoUpMedium_mck-c-two-up-medium__item-container__xg9_U"></div></div></div></div><div data-component="mdc-c-module-wrapper" data-module-theme="light" data-module-background="white" data-module-category="StandalonePromo" class="VideoC_mck-c-video-c__5YVMB mck-c-module-wrapper mck-o-edge-to-edge"><div class="mck-o-container"><div class="UpModule_mck-c-up__irSw8 mck-o-container--wrapped mck-o-container--mobile-spacing"><div class="mdc-u-grid mdc-u-grid-col-lg-12"><div class="mdc-u-grid-col-lg-span-8 mdc-u-grid-col-lg-start-3 mdc-u-grid-col-lg-end-11"><div class="mdc-u-grid mdc-u-grid-gutter-lg mdc-u-grid-col-sm-1 mdc-u-grid--align-start GenericItem_mck-c-generic-item__sGwKL"><div class="video-wrapper VideoComponent_mck-c-video-component__K3_eG"><video id="bc-video-6362488991112" data-video-id="6362488991112" data-account="1971571337001" data-player="IzQolWCsY" data-embed="default" data-application-id="" class="video-js GenericItem_mck-c-generic-item__video-component__X8kCu" controls=""></video></div></div></div></div></div></div></div><div data-component="mdc-c-module-wrapper" data-module-theme="light" data-module-background="white" data-module-category="StandalonePromo" data-module-gradient-position="top-right" class="mck-c-module-wrapper mck-c-module-wrapper--collapse-top-padding" data-module-name="one-up-medium"><div class="mck-o-container"><div class="UpModule_mck-c-up__irSw8"><div class="UpModule_mck-c-up__header__OR_Vx"><div data-component="mdc-c-content-block" class="mdc-c-content-block___7p6Lu_2734c4f UpModule_mck-c-up__header-dek-container__2p51y UpModule_mck-c-up__header-dek-container--center-aligned__O4IWd"><h3 data-component="mdc-c-heading" class="mdc-c-heading___0fM1W_2734c4f mdc-u-ts-2 mdc-u-align-center"><div>Behind the scenes with the Q</div></h3><div data-component="mdc-c-description" class="mdc-c-description___SrnQP_2734c4f mdc-u-ts-7 mck-u-links-inline mdc-u-align-center mck-c-up__dek UpModule_mck-c-up__dek--center-aligned__31mqa"><div class="mdc-o-content-body">In this “behind the scenes” film, we go on set with the creators of the ferrofluid imagery running throughout the issue to see how they transformed a unique material used in hard drives and loudspeakers into magazine art.</div></div></div></div></div></div></div><div data-component="mdc-c-module-wrapper" data-module-theme="dark" data-module-background="deep-blue" data-module-category="StandalonePromo" data-module-gradient-position="top-right" class="PromoBanner_mck-c-promo-banner__2gzwk mck-c-module-wrapper mck-o-edge-to-edge"><style></style><div data-component="mdc-c-background-image" class="mdc-c-bg-image___GJdv1_2734c4f background-image-promo-banner-4bf05b93-ad8d-4173-b29c-044ed5c89386 PromoBanner_mck-c-promo-banner__background-image__mWR1B"></div><div class="mck-o-container"><div class="UpModule_mck-c-up__irSw8 mck-o-container--wrapped mck-o-container--mobile-spacing"><div class="PromoBanner_mck-c-promo-banner__promo-generic-item-wrapper__JnbMn mdc-u-grid mdc-u-grid-gutter-xxl mdc-u-grid-col-md-1 mdc-u-grid-col-sm-1"><div class="mdc-u-grid mdc-u-grid-gutter-lg mdc-u-grid-col-sm-1 mdc-u-grid--align-start PromoBanner_mck-c-promo-banner__promo-generic-item__w6VL4 GenericItem_mck-c-generic-item__sGwKL"><div data-component="mdc-c-content-block" class="mdc-c-content-block___7p6Lu_2734c4f mdc-u-grid-gutter-xs GenericItem_mck-c-generic-item__content__gq1m0"><div data-component="mdc-c-content-block" class="mdc-c-content-block___7p6Lu_2734c4f"><h3 data-component="mdc-c-heading" class="mdc-c-heading___0fM1W_2734c4f mdc-u-ts-3 mdc-u-align-center"><div>Coming in late November:<br /> <em>McKinsey Quarterly</em> Classics special issue on technology</div></h3></div></div></div></div></div></div></div></div></div></div></main><div data-component="mdc-c-module-wrapper" data-module-theme="dark" data-module-background="deep-blue" data-module-category="StandalonePromo" class="StickyFooter_mck-c-sticky-footer__nBbNA StickyFooter_mck-c-sticky-footer--render-with-footer__bnppo mck-o-edge-to-edge mck-c-module-wrapper"><div class="mck-o-container"><div class="UpModule_mck-c-up__irSw8 mck-o-container--wrapped mck-o-container--mobile-spacing"><div><div data-component="mdc-c-module-wrapper" data-module-theme="dark" data-module-background="transparent" data-module-category="" class="StickyFooter_mck-c-sticky-footer__in-page__NaLJw" aria-hidden="false"><div class="mdc-o-container__wrapper"><div class="StickyFooter_mck-c-sticky-footer__container___Y7EJ"><h2 data-component="mdc-c-heading" class="mdc-c-heading___0fM1W_2734c4f mdc-c-heading--title___5qyOB_2734c4f mdc-u-align-center StickyFooter_mck-c-sticky-footer__jobs-text-heading__WftuI"></h2><div><a data-component="mdc-c-link" href="" class="mdc-c-button___U4iY2_2734c4f mdc-c-button--primary___Ed-lT_2734c4f mdc-c-button--size-large___jwpUy_2734c4f"><span data-component="mdc-c-icon" class="mdc-c-icon___oi7ef_2734c4f mdc-c-icon--align-right___94-AR_2734c4f mck-search-icon"></span></a></div></div></div></div></div></div></div></div></div><script id="__NEXT_DATA__" type="application/json">{"props":{"pageProps":{"locale":"en","dictionary":{},"sitecoreContext":{"route":{"name":"Overview","displayName":"Overview","fields":null,"databaseName":"web","deviceId":"fe5d7fdf-89c0-4d99-9aa3-b5fbd009c9f3","itemId":"ff59d3df-89fd-428d-8038-691645d66fc9","itemLanguage":"en","itemVersion":3,"layoutId":"ae753eb4-a035-40b4-83bf-4b4438df6742","templateId":"85ff0530-7883-480f-9a4c-82123f72ffd8","templateName":"Universal Base JSS","placeholders":{"jss-main":[{"uid":"18acb685-acc2-43e6-ae42-aaba930ff664","componentName":"BaseTemplate","dataSource":"","fields":{"data":{"baseTemplate":{"name":"Overview","id":"FF59D3DF89FD428D8038691645D66FC9","displayName":"Overview","title":{"jsonValue":{"value":"McKinsey Quarterly"}},"pageVerificationCodes":{"value":""},"sEOTitle":{"value":""},"pageSubheader":{"value":""},"Body":{"value":"\u003cp\u003eThis membership also includes exclusive access to \u003ca href=\"/quarterly/past-issues\"\u003eall past digital \u003cem\u003eQuarterly\u003c/em\u003e issues\u003c/a\u003e\u0026nbsp;and downloads of our 100 most important reports in the \u003ca href=\"https://www.mckinsey.com/featured-insights/insights-store\"\u003eMcKinsey Insights Store\u003c/a\u003e. And the \u003cem\u003eQuarterly\u003c/em\u003e\u0026rsquo;s web-based \u003ca href=\"https://www.mckinsey.com/quarterly/rethink\"\u003eRe:think essays\u003c/a\u003e and \u003ca href=\"https://www.mckinsey.com/quarterly/the-five-fifty\"\u003eFive-Fifty briefings\u003c/a\u003e will continue to be available to you as always.\u003c/p\u003e\n\u003cp\u003eWe hope you enjoy this experience and welcome your feedback at \u003ca href=\"mailto:newideas@mckinsey.com\"\u003enewideas@mckinsey.com\u003c/a\u003e.\u003c/p\u003e"},"addTitleDivider":{"value":""},"standardImage":{"src":"/~/media/mckinsey/mckinsey quarterly/quarterly hero banner images/q60_tech-cover-hero_1536x1536.jpg","alt":"","height":1536,"width":1536,"Description":""},"displayDate":{"jsonValue":{"value":"0001-01-01T00:00:00Z"}},"description":{"jsonValue":{"value":"\u003cp\u003e\u003cem\u003eNew! Password-protected PDF downloads available to signed-in members via a button under each issue.\u003c/em\u003e\u003c/p\u003e"}},"sEODescription":{"value":"Discover past and present issues of the McKinsey Quarterly, now available as an immersive online reading experience. Get your free membership now."},"uniqueLogo":{"jsonValue":null},"isMinisiteParent":{"value":false},"contactPage":{"value":false},"hideFromNav":{"value":false},"transparentNavBackground":{"value":false},"navigationTitle":{"value":"Overview"},"contentType":{"jsonValue":{"name":"MQ page","displayName":"MQ page","id":"{740EB74F-139B-4D37-B68F-53DFDF31859E}","fields":{}}},"hideFromSearchEngines":{"boolValue":false},"hideStickySubscriptionBar":{"value":false},"ancestors":[{"id":"6F78B37072004C4EB556794224435F57","pageTitle":"Quarterly","displayName":"McKinsey Quarterly"},{"id":"367E40410C4A4A6D99D77D83F5A73EA7","pageTitle":"Home","displayName":"Home","index":1},{"id":"258857D050FA4C3E8C1155EDFF84A992","pageTitle":"McKinsey","displayName":"McKinsey"},{"id":"0DE95AE441AB4D019EB067441B7C2450","pageTitle":"content","displayName":"Content"},{"id":"11111111111111111111111111111111","pageTitle":"sitecore","displayName":"sitecore"}],"selectedModalSubscriptions":null}}},"placeholders":{"area-c":[{"uid":"6f476bd5-de3a-4d6c-880b-c763d48ea255","componentName":"FullTextC","dataSource":"{FB7949F1-E446-4227-A56F-6D36D2603140}","params":{"Columns":"{\"Value\":{\"value\":\"1\"},\"Key\":{\"value\":\"1\"}}","Section Title Alignment":"{\"Value\":{\"value\":\"center\"},\"Key\":{\"value\":\"Center\"}}","Module Alignment":"{\"Value\":{\"value\":\"center\"},\"Key\":{\"value\":\"center\"}}","Gradient Direction":"{\"Value\":{\"value\":\"top-right\"},\"Key\":{\"value\":\"Top Right\"}}"},"fields":{"data":{"datasource":{"id":"FB7949F1E4464227A56F6D36D2603140","sectionTitle":{"jsonValue":{"value":""}},"sectionHeader":{"jsonValue":{"value":""}},"leftColumnText":{"jsonValue":{"value":"\u003cp\u003eSince 1964, the \u003cem\u003eMcKinsey Quarterly\u003c/em\u003e has been delivering our most distinctive, crosscutting insights. We\u0026rsquo;re delighted to welcome you to our yearlong celebration of its 60\u003csup\u003eth\u003c/sup\u003e birthday. \u003c/p\u003e\n\u003cp\u003eEach issue in this commemorative year is dedicated to a major force shaping the future of business\u0026mdash;starting with our first edition, on technology\u0026mdash;and, as usual, issues are offered as an immersive online reading experience. Plus, don\u0026rsquo;t miss special interactive features and themed bonus compilations of \u003cem\u003eQuarterly\u003c/em\u003e classics formerly available only in print. \u003c/p\u003e\n\u003cp\u003eEnjoy these benefits and more with a free \u003cem\u003eMcKinsey Quarterly\u003c/em\u003e membership, which includes email alerts as soon as new issues are published.\u003c/p\u003e"}},"leftColumnCTA":{"jsonValue":{"value":[]}},"rightColumnText":{"jsonValue":{"value":""}},"rightColumnCTA":{"jsonValue":{"value":[]}},"readMoreLink":{"jsonValue":{"value":{"href":""}}}},"inlineModules":{"exhibit":{"results":[]},"image":{"results":[{"mediaID":{"value":"A"},"description":{"value":""},"libraryMediaFile":{"src":"/~/media/mckinsey/mckinsey quarterly/quarterly collections/mq-audio-1536x864.jpg","alt":"McKinsey Quarterly Audio"},"height":{"value":""},"width":{"value":""},"renderMode":{"targetItem":{"key":{"value":"Align Left"},"value":{"value":"Align Left"}}}}]},"audio":{"results":[{"omnyPlayerAudioURL":{"value":""},"iTunesURL":{"value":""},"soundcloudAudioFile":{"value":""},"displayNumber":{"value":""},"headline":{"value":""},"mediaEyebrow":{"value":""},"description":{"jsonValue":{"value":"Highlights from \u003cem\u003eMcKinsey Quarterly\u003c/em\u003e 2018 Number 4. Top management insight, curated for you"}},"libraryAudioFile":{"src":"/~/media/mckinsey/mckinsey quarterly/audio/mp3-mckinsey-quarterly-2018-number-4-editors-highlights.mp3"},"renderMode":{"targetItem":null},"hideMediaEyebrow":{"boolValue":true},"mediaID":{"value":"1"}}]},"disruptor1up":{"results":[]},"ceros":{"results":[]},"exhibitcarousel":{"results":[]},"pullquote":{"results":[]},"disruptorsignup":{"results":[]},"articlesidebar":{"results":[]},"video":{"results":[]},"factoid":{"results":[]}}}}},{"uid":"8a0107b1-eeae-4e09-82d6-cf314b5c2a9a","componentName":"MainContent","dataSource":"","params":{"Stack Right Rail On Top Of A Area":"1","Content Partition Ratio":"{\"Value\":{\"value\":\"two-by-two\"},\"Key\":{\"value\":\"two-by-two\"}}"},"fields":{"Breadcrumb URL":{"value":"/quarterly"},"Breadcrumb Title":{"value":"McKinsey Quarterly: 60th birthday edition"}},"placeholders":{"universal-area-a":[{"uid":"9e4da855-ef00-46a0-909b-1334b79cb402","componentName":"TitleAndDek","dataSource":"","params":{"Hide Title":"1","Show Full Dek":"1"},"fields":{"Page Verification Codes":{"value":""},"Body":{"value":"\u003cp\u003eThis membership also includes exclusive access to \u003ca href=\"/quarterly/past-issues\"\u003eall past digital \u003cem\u003eQuarterly\u003c/em\u003e issues\u003c/a\u003e\u0026nbsp;and downloads of our 100 most important reports in the \u003ca href=\"https://www.mckinsey.com/featured-insights/insights-store\"\u003eMcKinsey Insights Store\u003c/a\u003e. And the \u003cem\u003eQuarterly\u003c/em\u003e\u0026rsquo;s web-based \u003ca href=\"https://www.mckinsey.com/quarterly/rethink\"\u003eRe:think essays\u003c/a\u003e and \u003ca href=\"https://www.mckinsey.com/quarterly/the-five-fifty\"\u003eFive-Fifty briefings\u003c/a\u003e will continue to be available to you as always.\u003c/p\u003e\n\u003cp\u003eWe hope you enjoy this experience and welcome your feedback at \u003ca href=\"mailto:newideas@mckinsey.com\"\u003enewideas@mckinsey.com\u003c/a\u003e.\u003c/p\u003e"},"Page Subheader":{"value":""},"Add Title Divider":{"value":false},"Standard Image":{"value":{"src":"/~/media/mckinsey/mckinsey quarterly/quarterly hero banner images/q60_tech-cover-hero_1536x1536.jpg","alt":"","width":"1536","height":"1536","Description":""}},"SEO Description":{"value":"Discover past and present issues of the McKinsey Quarterly, now available as an immersive online reading experience. Get your free membership now."},"Title":{"value":"McKinsey Quarterly"},"SEO Title":{"value":""},"Display Date":{"value":"0001-01-01T00:00:00Z"},"Description":{"value":"\u003cp\u003e\u003cem\u003eNew! Password-protected PDF downloads available to signed-in members via a button under each issue.\u003c/em\u003e\u003c/p\u003e"},"Unique Logo":null,"Contact Page":{"value":false},"Hide from Nav":{"value":false},"Transparent Nav Background":{"value":false},"Is Minisite Parent":{"value":false},"Navigation Title":{"value":"Overview"},"Content Type":{"name":"MQ page","displayName":"MQ page","id":"{740EB74F-139B-4D37-B68F-53DFDF31859E}","fields":{}},"Hide from Search Engines":{"value":false},"Featured Sections":[],"1-click subscription":[{"id":"658c6972-166b-4031-b517-69b9963052d2","url":"/sitecore/content/repository/subscriptions/newsletters/featured-offerings/mckinsey-quarterly-digital-edition","name":"McKinsey Quarterly Digital Edition","displayName":"McKinsey Quarterly Digital Edition","fields":{"ToolTip":{"value":""},"Preview Link":{"value":"\u003clink text=\"\" anchor=\"\" linktype=\"internal\" class=\"\" title=\"\" target=\"\" querystring=\"cid=mckqtrdig-conf\" id=\"{FF59D3DF-89FD-428D-8038-691645D66FC9}\" /\u003e"},"Title":{"value":"\u003ci\u003eMcKinsey Quarterly\u003c/i\u003e Digital Edition"},"Preview Link Label":{"value":"Preview"},"Description":{"value":"\u003cdiv class=\"description\"\u003eImmediate access to immersive digital issues of our flagship publication\u003c/div\u003e"},"Sticky Title":{"value":""},"Sticky Subtitle":{"value":""},"Description Text":{"value":"Immediate access to immersive digital issues of our flagship publication"},"Frequency":{"value":"Quarterly"},"AlertCode":{"value":"N57"},"PracticeMappings":[]}}],"Hide Sticky Subscription Bar":{"value":false},"McKinsey Industry Practices":[],"R and E Dashboard":[],"McKinsey Functional Practices":[],"Industries":[],"Locations":[],"Regions":[],"McKinsey Non-Practice Entities":[],"Tools and Offerings":[],"Topics":[]}},{"uid":"6e66f3f1-cccf-444c-bd63-d58187d38099","componentName":"ConditionalMedia","dataSource":"","params":{"Enable Premium Check":"1"},"placeholders":{"universal-area-a":[{"uid":"b2e0c906-fc39-4dc4-aca7-cfc6086e3072","componentName":"BespokeInteractive","dataSource":"{56F1527C-C11E-4E8F-9C55-3A57D20A31E4}","params":{"RenderMode":"{\"Value\":{\"value\":\"medium\"},\"Key\":{\"value\":\"Medium content column width\"}}"},"fields":{"data":{"datasource":{"eyebrow":{"jsonValue":{"value":""}},"accessibilityDescription":{"value":"Demo of Quarterly digital edition for non-registered user"},"showDividerLine":{"boolValue":false},"header":{"jsonValue":{"value":""}},"description":{"jsonValue":{"value":""}},"bespokeInteractiveID":{"value":"bespoke/mckinsey-digital-quarterly/2024/q4/demo"},"displayNumber":{"value":""}}}}}],"universal-area-b":[{"uid":"fdd82839-1131-4189-bfd1-556f9a7da8ae","componentName":"BespokeInteractive","dataSource":"{0D18B3E9-20B4-420E-A2DF-4EAA6FDBF85A}","fields":{"data":{"datasource":{"eyebrow":{"jsonValue":{"value":""}},"accessibilityDescription":{"value":"Full Edition for Registered User"},"showDividerLine":{"boolValue":false},"header":{"jsonValue":{"value":""}},"description":{"jsonValue":{"value":""}},"bespokeInteractiveID":{"value":"bespoke/mckinsey-digital-quarterly/2024/q4/full"},"displayNumber":{"value":""}}}}}]}},{"uid":"98dce3ec-c939-4760-887f-7fed977da410","componentName":"MainBody","dataSource":"","fields":{"data":{"inlineModules":{"exhibit":{"results":[]},"image":{"results":[{"mediaID":{"value":"A"},"description":{"value":""},"libraryMediaFile":{"src":"/~/media/mckinsey/mckinsey quarterly/quarterly collections/mq-audio-1536x864.jpg","alt":"McKinsey Quarterly Audio"},"height":{"value":""},"width":{"value":""},"renderMode":{"targetItem":{"key":{"value":"Align Left"},"value":{"value":"Align Left"}}}}]},"audio":{"results":[{"omnyPlayerAudioURL":{"value":""},"iTunesURL":{"value":""},"soundcloudAudioFile":{"value":""},"displayNumber":{"value":""},"headline":{"value":""},"mediaEyebrow":{"value":""},"description":{"jsonValue":{"value":"Highlights from \u003cem\u003eMcKinsey Quarterly\u003c/em\u003e 2018 Number 4. Top management insight, curated for you"}},"libraryAudioFile":{"src":"/~/media/mckinsey/mckinsey quarterly/audio/mp3-mckinsey-quarterly-2018-number-4-editors-highlights.mp3"},"renderMode":{"targetItem":null},"hideMediaEyebrow":{"boolValue":true},"mediaID":{"value":"1"}}]},"disruptor1up":{"results":[]},"ceros":{"results":[]},"exhibitcarousel":{"results":[]},"pullquote":{"results":[]},"disruptorsignup":{"results":[]},"articlesidebar":{"results":[]},"video":{"results":[]}}}}}],"universal-area-b":[{"uid":"7e9b58fc-6938-492f-81e5-319b171f42f7","componentName":"RightRailRegForm","dataSource":"","params":{"Section-Title-Header-DekAlignment":"{\"Value\":{\"value\":\"\"},\"Key\":{\"value\":\"Left\"}}","Header":"Sign up for a \u003ci\u003eMcKinsey Quarterly\u003c/i\u003e membership","Description":"Create your McKinsey.com or McKinsey Insights app account and sign up for a \u003ci\u003eMcKinsey Quarterly\u003c/i\u003e membership. Or, sign in to add a membership to an existing McKinsey.com or McKinsey Insights app account.","ThankYouModal_Heading":"{\"Value\":{\"value\":\"Thank you for signing up for a Mckinsey Quarterly membership\"},\"Key\":{\"value\":\"ThankYouModal_Heading_MQ\"}}","Form_Title":"McKinsey Quarterly","ThankYouModal_Description":"{\"Value\":{\"value\":\"You now have access to the digital edition of the and all downloads in the McKinsey Insights Store. Remember to visit your McKinsey.com account page to choose from 40+ free email newsletters and alerts.\"},\"Key\":{\"value\":\"ThankYouModal_Description_MQ\"}}"}}]}},{"uid":"bbfa85e1-6136-4d2b-b253-43fa9c8362ce","componentName":"TwoUpMedium","dataSource":"{7EA3BAD6-0584-4798-A9E0-9E98FE8A600E}","params":{"Vertical Alignment":"{\"Value\":{\"value\":\"centered\"},\"Key\":{\"value\":\"Centered\"}}","Reverse Mobile Module Order":"1","Gradient Direction":"{\"Value\":{\"value\":\"top-right\"},\"Key\":{\"value\":\"Top Right\"}}","Right Background Color":"{\"Value\":{\"value\":\"lightest-grey\"},\"Key\":{\"value\":\"Lightest Grey\"}}"},"fields":{"data":{"datasource":{"sectionTitle":{"jsonValue":{"value":""}},"sectionBackgroundImage":{"src":null,"alt":"","height":null,"width":null,"description":null},"rightColumnBackgroundImage":{"src":"/~/media/mckinsey/mckinsey quarterly/60th anniversary/1990-hero-q60-tech-890793-002-1536x864.jpg","alt":"Young woman on subway cart; her head is between the letters www and com imprinted in the background","height":864,"width":1536,"description":""},"leftColumnBackgroundImage":{"src":null,"alt":"","height":null,"width":null,"description":null},"readMoreLink":{"url":"","linkType":"internal","className":"","text":"","target":"","name":"Read More Link","queryString":"","anchor":""},"manualSelection":{"targetItems":[{"id":"2DA594EF3FB646FCA2EB061EB537C6C6","displayName":"Sixty years of innovation Generic Item","url":{"path":"/sitecore/content/mckinsey/modules/mckinsey-quarterly/overview/4-q60-interactive-two-up-medium/sixty-years-of-innovation-generic-item"},"description":{"jsonValue":{"value":"From semiconductors to cell phones to generative AI, here are 25 breakthroughs that changed business forever."}},"displayDate":{"value":"0001-01-01T12:00:00Z"},"displayDateBlog":null,"title":{"jsonValue":{"value":"Sixty years of innovation: Key moments in business technology"}},"eyebrow":{"jsonValue":{"value":""}},"callToActionLinks":{"jsonValue":{"value":[{"LinkType":"internal","Title":"","Text":"View interactive timeline","Url":"/capabilities/mckinsey-digital/our-insights/sixty-years-of-innovation-key-moments-in-business-technology","Target":"","CssClass":"","QueryString":"","Anchor":"","LinkTitle":"Sixty years of innovation: Key moments in business technology"}]}},"contentType":{"jsonValue":{"id":"d9ca650f-b9ec-4b52-959c-71b7d7872d2a","url":"/taxonomy/content-types/flexi","name":"Flexi","displayName":"Flexi","fields":{"Faceted Search":[]}}},"articleType":null,"sourcePublication":null,"publicationSource":{"targetItem":null},"externalPublication":null,"videoId":{"value":""},"template":{"id":"C0C26A6874804ED1A38E8EDF7CD058C0"},"genericItemUrl":{"url":"","linkType":"internal","text":"","target":"","className":"","queryString":"","anchor":"","targetItem":null},"standardImage":{"src":null,"alt":"","height":null,"width":null,"Description":null},"heroImage":null,"thumbnailImage":null,"readMoreLinks":null},{"id":"0F89E73FC3714E0C854210ED3D290F1C","displayName":"Slug Generic Item","url":{"path":"/sitecore/content/mckinsey/modules/solutions/careers/our-tech-stories-2up-medium/slug-generic-item"},"description":{"jsonValue":{"value":""}},"displayDate":{"value":"0001-01-01T12:00:00Z"},"displayDateBlog":null,"title":{"jsonValue":{"value":""}},"eyebrow":{"jsonValue":{"value":""}},"callToActionLinks":{"jsonValue":{"value":[]}},"contentType":{"jsonValue":{"id":"d9ca650f-b9ec-4b52-959c-71b7d7872d2a","url":"/taxonomy/content-types/flexi","name":"Flexi","displayName":"Flexi","fields":{"Faceted Search":[]}}},"articleType":null,"sourcePublication":null,"publicationSource":{"targetItem":null},"externalPublication":null,"videoId":{"value":""},"template":{"id":"C0C26A6874804ED1A38E8EDF7CD058C0"},"genericItemUrl":{"url":"","linkType":"internal","text":"","target":"","className":"","queryString":"","anchor":"","targetItem":null},"standardImage":{"src":null,"alt":"","height":null,"width":null,"Description":null},"heroImage":null,"thumbnailImage":null,"readMoreLinks":null}]}}}}},{"uid":"c161c59f-aa54-45c1-ae2e-611714ff4f62","componentName":"VideoC","dataSource":"{B6718EDD-3660-4ADC-A8D8-D484F2E315B4}","params":{"Video Size":"{\"Value\":{\"value\":\"\"},\"Key\":{\"value\":\"Medium\"}}","Background Color":"{\"Value\":{\"value\":\"white\"},\"Key\":{\"value\":\"White\"}}","Gradient Direction":"{\"Value\":{\"value\":\"top-right\"},\"Key\":{\"value\":\"Top Right\"}}"},"fields":{"data":{"datasource":{"sectionTitle":{"jsonValue":{"value":""}},"readMoreLink":{"url":"","linkType":"internal","className":"","text":"","target":"","name":"Read More Link","queryString":"","anchor":""},"sectionDek":{"jsonValue":{"value":""}},"videoID":{"value":"6362488991112"}}}}},{"uid":"c94ba56b-1a7e-4b7e-902a-0f8d588b516a","componentName":"OneUpMedium","dataSource":"{77810206-24FC-4FFD-8BBE-B0A9886DFCDA}","params":{"Collapse Top Padding":"1","Section-Title-Header-DekAlignment":"{\"Value\":{\"value\":\"section-header--centered\"},\"Key\":{\"value\":\"Center\"}}","Display Mode":"{\"Value\":{\"value\":\"standard\"},\"Key\":{\"value\":\"Standard\"}}","Header Alignment":"{\"Value\":{\"value\":\"standard\"},\"Key\":{\"value\":\"Standard\"}}","Hide Eyebrows":"1","Hide Images":"1","Show Full Dek":"1","Background Color":"{\"Value\":{\"value\":\"white\"},\"Key\":{\"value\":\"White\"}}","Gradient Direction":"{\"Value\":{\"value\":\"top-right\"},\"Key\":{\"value\":\"Top Right\"}}"},"fields":{"data":{"datasource":{"sectionTitle":{"jsonValue":{"value":""}},"sectionHeader":{"jsonValue":{"value":"Behind the scenes with the Q"}},"sectionDek":{"jsonValue":{"value":"In this “behind the scenes” film, we go on set with the creators of the ferrofluid imagery running throughout the issue to see how they transformed a unique material used in hard drives and loudspeakers into magazine art."}},"readMoreLink":{"jsonValue":{"value":{"href":""}}},"manualSelection":{"targetItems":[]}}}},"placeholders":{"main-area":[]}},{"uid":"4bf05b93-ad8d-4173-b29c-044ed5c89386","componentName":"PromoBanner","dataSource":"{F6028865-5D00-4BCA-9676-91D30AC9D815}","params":{"Background Image":"{\"src\":\"/~/media/mckinsey/mckinsey quarterly/60th anniversary/q60-tech-archival-cover_1536x1536-promo.jpg\",\"name\":\"Q60-Tech-Archival-cover_1536x1536-promo\",\"displayName\":\"Q60-Tech-Archival-cover_1536x1536-promo\",\"title\":\"\",\"keywords\":\"\",\"description\":\"\",\"extension\":\"jpg\",\"mimeType\":\"image/jpeg\",\"size\":\"125249\",\"pageCount\":\"\",\"alt\":\"Q60\"}","Background Color":"{\"Value\":{\"value\":\"deep-blue\"},\"Key\":{\"value\":\"Deep Blue\"}}","Gradient Direction":"{\"Value\":{\"value\":\"top-right\"},\"Key\":{\"value\":\"Top Right\"}}"},"fields":{"data":{"datasource":{"genericItems":{"targetItems":[{"title":{"jsonValue":{"value":"Coming in late November:\u003cbr /\u003e\n\u003cem\u003eMcKinsey Quarterly\u003c/em\u003e Classics special issue on technology"}},"description":{"jsonValue":{"value":""}},"callToActionLinks":{"jsonValue":{"value":[]}}}]}}}}}],"universal-header":[{"uid":"a5956d3d-dd5b-4e26-9110-d86fafae06a7","componentName":"MultimediaHero","dataSource":"{2D606C44-2E08-441E-8FD2-126E898F59D8}","params":{"Title Size":"{\"Value\":{\"value\":\"text-xxl\"},\"Key\":{\"value\":\"Huge\"}}","Text Position":"{\"Value\":{\"value\":\"left\"},\"Key\":{\"value\":\"Left\"}}","Display Mode":"{\"Value\":{\"value\":\"light\"},\"Key\":{\"value\":\"Light\"}}","Hero Height":"{\"Value\":{\"value\":\"default\"},\"Key\":{\"value\":\"Default\"}}","Hero Image Gradient Level":"5","Vertical Alignment":"{\"Value\":{\"value\":\"lowest\"},\"Key\":{\"value\":\"Lowest\"}}","Video Crop Position":"{\"Value\":{\"value\":\"Center\"},\"Key\":{\"value\":\"Center\"}}"},"fields":{"data":{"datasource":{"selectItems":{"jsonValue":{"value":[]}},"mobileMp4Id":{"value":"6363341842112"},"mobileOggId":{"value":"6363341842112"},"mobileWebmId":{"value":"6363341842112"},"tabletMp4Id":{"value":"6363341842112"},"tabletOggId":{"value":"6363341842112"},"tabletWebmId":{"value":"6363341842112"},"mp4Id":{"value":"6363341842112"},"oggId":{"value":"6363341842112"},"webmId":{"value":"6363341842112"},"standardImage":{"src":null,"alt":"","height":null,"width":null,"Description":null},"eyebrow":{"jsonValue":{"value":""}},"description":{"jsonValue":{"value":"60th birthday edition: Technology"}},"title":{"jsonValue":{"value":"\u003cem\u003eMcKinsey Quarterly\u003c/em\u003e: Digital Edition "}}},"contextItem":{"ancestors":[{"breadCrumbUrl":{"path":"/quarterly"},"breadCrumbTitle":{"value":"McKinsey Quarterly: 60th birthday edition"},"isMiniSite":{"boolValue":true},"displayName":"McKinsey Quarterly","template":{"id":"85FF05307883480F9A4C82123F72FFD8"}},{"breadCrumbUrl":{"path":"/"},"breadCrumbTitle":{"value":""},"isMiniSite":{"boolValue":false},"displayName":"Home","template":{"id":"85FF05307883480F9A4C82123F72FFD8"}}]}}}}]}}]}},"itemId":"ff59d3df-89fd-428d-8038-691645d66fc9","pageEditing":false,"site":{"name":"website"},"pageState":"normal","language":"en","pageMetaData":{"alternateLanguages":[{"languageCode":"en","displayName":"English","url":"/quarterly/overview"}],"currentLanguage":"en","navigationLink":"quarterly","activeItemId":"{FF59D3DF-89FD-428D-8038-691645D66FC9}","miniSiteId":"{6F78B370-7200-4C4E-B556-794224435F57}","officeCode":"","officeDisplayName":"","subscriptionPracticeData":[{"key":"practice-name-newsletter","value":"McKinsey Quarterly Digital Edition"},{"key":"practice-code-newsletter","value":"N57"}],"isAlaisedPage":false,"originalHostName":"www.mckinsey.com","updatedDate":"2024-10-25T18:54:50Z","createdDate":"2017-09-08T03:23:23Z","practice":{"isDefaultPractice":false,"name":"McKinsey Quarterly Digital Edition","code":"N57","stickyTitle":"Sign up for emails on new McKinsey Quarterly Digital Edition articles","stickySubtitle":"Never miss an insight. We'll email you when new articles are published on this topic.","previewLink":"\u003clink text=\"\" anchor=\"\" linktype=\"internal\" class=\"\" title=\"\" target=\"\" querystring=\"cid=mckqtrdig-conf\" id=\"{FF59D3DF-89FD-428D-8038-691645D66FC9}\" /\u003e","previewLinkLabel":"Preview","description":null,"descriptionText":"Immediate access to immersive digital issues of our flagship publication","frequency":"Quarterly","regFormTitle":null},"url":"/quarterly/overview","isCareersPage":false,"officePath":"","hideAppPromo":false,"itemInfo":{"id":"ff59d3df-89fd-428d-8038-691645d66fc9","fullPath":"/sitecore/content/McKinsey/Home/Quarterly/Overview","templateName":"Universal Base JSS","templateID":"85ff0530-7883-480f-9a4c-82123f72ffd8"}},"defaultSettings":{"McKinsey Quarterly":"\u003cem\u003eMcKinsey Quarterly\u003c/em\u003e","FacebookCID":"soc-web","LinkedInCID":"soc-web","TwitterCID":"soc-web","Home Page SEO Details":{"Description":"McKinsey \u0026 Company is the trusted advisor and counselor to many of the world's most influential businesses and institutions.","Image_Url":"/~/media/images/global/seoimageplaceholder.jpg","Image_Alt":""}},"alumniDatalayerChunk":"static/chunks/alumnidatalayer.325ebb6069c1d69e.js"},"componentProps":{},"notFound":false,"noAccess":false},"__N_PREVIEW":true,"__N_SSP":true},"page":"/[[...path]]","query":{"timestamp":"1732261417729","path":["careers","expedition","workshops"]},"buildId":"9vYT_fWQKRjfPT7lAZJdB","runtimeConfig":{"CONFIG_ENV":"production","CURRENT_ENV":"production","PUBLIC_URL":"https://www.mckinsey.com","PUBLIC_CMS_URL":"https://cms-prod.mckinsey.com","RECAPTCHA_V3_KEY":"6LdC5twSAAAAAF0dePIbY_ckeF05mKdYYJXn7uTg","INVISIBLE_RECAPTCHA_KEY":"6LcWCs0UAAAAAEik2NaGkfGH8mGHo1ThxIt-qUoE","USER_SERVICE_API_HOST":"https://prd-api.mckinsey.com","MOBILE_SERVICES_HOST":"https://mobileservices.mckinsey.com","SEARCH_SERVICE_API_HOST":"https://mckapi.mckinsey.com","OT_DATA_DOMAIN_SCRIPT_COM":"915b5091-0d7e-44d2-a8c4-cf08267e52fe","OT_DATA_DOMAIN_SCRIPT_DE":"13f50396-9d33-4d95-ba3e-1f108fa91009","OT_DATA_DOMAIN_SCRIPT_BR":"679eae24-1d5c-4f33-8aae-b35aa8269966","ADOBE_LAUNCH":"a400cfbb2fd3","BCOV_POLICY":"BCpkADawqM3Xn1B8iTmHawNytUSk0kXaQKMSM51CBVsYKHfwlRhZimTJqbOOq0NuyxTKQnvb4V9myMVRjwGkyGtJQO2HrUPOJHcsgkpbB-jyHwswonskf6XnZaF0TyyKkAQgbymSMtudeD9CLk-xCpqAzTaNUm7a3M3QKLN4pdLRNJ9_HbVMWzNpiUr5ezAVdMciDMwsD-gxNl43d7bfVP3wRhTNWbWUYn3WK7-Oz2gbxV6mMTm0jJU3SjK_x0meTprYUgdUWA-iDgwVglsnfJ_SVtVDPZypUokKv85GzFLM-ywjWlPM2Hg1ucemwwOpa-qvYBGfeMV7zP3n6s22hFCBveiWtHEBpV9N8f4rjmunMlxBx7kSlxIRjWquZm70hLRXMoxAgQ22BC86tBhgR_d1l9_-FzZuZIlZhzJwJi3ug1HszooHM8uEMOkHmB5nYj5XEgVk5JFYGcSwFSnMnNzE1ej2J3jcEiE3eSWHcremWjCZ0s9bs_8R08WpGWkBp8WMXUFfmhPBMk-MGixR_yIu7nJ6B_hYBnVhqKnnoW-xxEmRxgwG0Ev0S96cAcBG8qdlChGN7o1qN0heGTUIYnDk703q3lt9j7X4FgaITrlcPZOWZ96EHytVKUAtmtVp5BVGpiLn4viuUpEdAM_CLSBIaPVunk-39L8tm6m8iUYmbMX_KXPyaL900bQtVQgK39FCa0pUEZ_jSBOGNj1FH8NUPN2TS8_csNWfpN7gsaD9FBN3wUtawAD_RPdJ952odfwJqyvrkN89AyKnFdFMvUh6_4LCIQVYd4M5KC_k1WNLYb11KZhq6O4UaoyD4X1pV4-x0jBzEnc4VQTkL_04dw2xdPJ1uqUrmHuUcIBO0SKaEk6_5HYc3GKfYwmPz1oxMpOi-Rzw1QPyWIdbrcZdFbIHoVZ8FKfyslEv392pJMiKzUnVWL_3mZ0UqnGtddwlXYVdSs57AUdlrfOe7TVaaIMZ_kL7FSrbWrsaSufitSYr62xD1K1-qeb4wkx8QQEorxGJ3RG1Vpn97Pn5JEC_jvj0s7uzFgidYR9bp80EMmPCHUmRg-Hm1Aq1B4YMNc1ARnFz6UvT_8_pMhJEwKuypA-nPoJu4JZJNLVUdw","sitecoreApiKey":"{AD59BE63-BA20-47D4-A1B0-ECF30588E2E2}","sitecoreApiHost":"https://prod.mckinsey.com","FB_APP_ID":"1382278882079245","ARTICLE_API_HOST":"https://prd-api.mckinsey.com","SITECORE_FORMS_SERVICES_API_HOST":"https://prd-api.mckinsey.com","FEATURE_TOGGLES":"{\"stack_adapt_pixel\": true, \"article_seo_schema\":true, \"remember_me\": true, \"gql_promo_banner\": true, \"gql_highlight_bar\": true, \"gql_ceros_placeholder\": true, \"gql_two_up_medium\": true, \"gql_hero_with_partnership_mark\": true, \"gql_brightcove_gallery\": true, \"gql_one_up_medium\": true, \"gql_promo_bar_with_quote\": true, \"gql_fifty_fifty_hero\": true, \"gql_enhanched_hero\": true, \"gql_two_up_small\": true, \"gql_general_up\": true, \"gql_full_bleed_hero\": true, \"passwordless_login_enabled\": true, \"sso_enabled\": true, \"article_id\": \"\", \"personalisation_enabled\":true, \"hide_student_sticky_footer\":true, \"email_domain_validation_enabled\":true, \"enable_cid_cookie_qp\": true, \"otp_verification_enabled\": true}","HEADER_SCRIPT_HASH":"abcd1234","OKTA_AUTH_CLIENT_ID":"0oa8ppb3ypQ8uOI8y697","OKTA_AUTH_ISSUER":"https://dotcomidp.mckinsey.com/oauth2/aus2byav0jTElyFDD697/","AUTO_REDIRECTION_DURATION":"5","LINKEDIN_IDP":"0oaecyj1byxnfrfFk697","APPLE_IDP":"0oaeg2lxy6mq4PX5F697","GOOGLE_IDP":"0oaeczfkb03XL3E4O697","ALUMNI_BASE_API_URL":"https://dev-gateway.intranet.mckinsey.com/:apiKey/v1","ALUMNI_AUTHENTICATE_API_URL":"https://dev-ac3-okta-auth.intranet.mckinsey.com/authenticate","ALUMNI_OKTA_URL":"","ALUMNI_OKTA_ENABLED":"true","GOOGLE_MAP_API_KEY":"AIzaSyDqrGDNMDjy9pXHkMf-_Ut33LoC725GSe4","AWS_GATEWAY":"https://dev-gateway.mckinsey.com","AWS_API_GATEWAY_ID":"o63viscaj4","AWS_PERSONALIZATION_TRACKING_ID":"f3f97bc3-4ca7-4960-9e49-0bcff6294ab4","AWS_PERSONALIZATION_CID":"recommendations-onw-onw-mck-mck-art-2410-v1-user-ext-web","EVENTS_MODULE_CARDS_COUNT":"8","RECOMMENDATIONS_OFFER_ACTIVITY":"Article Recommendations"},"isFallback":false,"dynamicIds":[83721],"gssp":true,"locale":"en","locales":["en","da-DK"],"defaultLocale":"en","isPreview":true,"scriptLoader":[]}</script><script type="text/javascript" src="/CD521ZmoihS6ARo3gA/pYacztLGJLc6i9/DWRZTi91cQc/Jl/gQLhALSh4"></script></body></html>