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Her background includes guiding SEO and content strategy efforts for a variety of SaaS companies. At Semrush, she works with colleagues to polish content that provides marketers with the information they need to be successful.</p><div class="sc-gHjyzD ewAZVO"><div class="sc-dkqQuH kfmrsY"><h5 class="sc-cVAmsi fcwFkY">Expertise</h5><ul class="sc-kHxTfl hDFSQm"><li class="sc-ksHpcM gfHeSE">content strategy</li><li class="sc-ksHpcM gfHeSE">content writing</li><li class="sc-ksHpcM gfHeSE">content editing</li><li class="sc-ksHpcM gfHeSE">on-page seo</li><li class="sc-ksHpcM gfHeSE">social media management</li></ul></div><div class="sc-jlsrNB frMrqd"><h5 class="sc-iWBNLc ksXsxO">Education</h5><ul class="sc-hYQoXb leavrA"><li><div class="sc-hJZKUC ijSbqu"><a target="_blank" rel="noreferrer" class="sc-eicpiI ktqzCu" href="https://www.medill.northwestern.edu/">Northwestern University</a></div><div class="sc-ewSTlh bYeIeN">MS in Journalism</div></li></ul></div></div></div></div></div><div data-test="container" class="sc-gKclnd fYleTp"><h2 class="sc-dGXBhE dRKSCH">Contributor</h2><div data-test="articles-list-horizontal" class="sc-gKclnd fjSsBM sc-bjeSbO etCRt"><div class="sc-gKclnd hrZfTH"></div><div data-test="columns" class="sc-gKclnd fUZxdz"><div data-test="post-card-horizontal" class="sc-dJjYzT fbTnOy"><div data-test="post-card-item-en" class="sc-gKclnd cFLqxs"><div data-test="image" class="sc-gKclnd erbgih sc-lcepkR kZsXAA"><a data-test="image-link" role="link" href="/blog/seo-strategy/"><img src="https://static.semrush.com/blog/uploads/media/64/3b/643b47b98304f73a42ce7f5909355cbb/seo-strategy.svg" loading="lazy" alt="Create an SEO Strategy" width="158" height="190"/></a></div><article data-test="content-en" class="sc-bUhFKy dJmLzz"><div class="sc-gKclnd hrZfTH"><h3 data-test="text-content" style="word-break:break-word" class="sc-kLwhqv jBxVQT"><a data-test="title" title="SEO Strategy: How to Create One for 2024 (+ Template)" class="sc-fTQvRK hfRAHt" href="/blog/seo-strategy/">SEO Strategy: How to Create One for 2024 (+ Template)</a></h3><span data-test="description" class="sc-kLwhqv grpDFk sc-fTxOGA fltcqA">A strong SEO strategy can help boost your organic rankings. Here‘s our 8-step process + a free template.</span><div data-test="meta" class="sc-gKclnd ilcAGm sc-BHvUt drprXd"><div class="sc-gKclnd gbJMau"><div class="sc-hiwPVj KircL"><p data-test="category" class="sc-kLwhqv kATUME sc-ehCJOs fYCIKH"><a target="_blank" href="/blog/category/seo/general-seo/">General SEO</a></p><div class="sc-gKclnd fyNSGz sc-eJwWfJ bdCiYc"></div></div></div><span data-test="date" class="sc-kLwhqv jLpOvU sc-hRMWxn dtsxJv">Nov 25, 2024</span></div></div></article></div></div><div data-test="post-card-horizontal" class="sc-dJjYzT fbTnOy"><div data-test="post-card-item-en" class="sc-gKclnd cFLqxs"><div data-test="image" class="sc-gKclnd erbgih sc-lcepkR ioNOIc"><a data-test="image-link" role="link" href="/blog/what-is-seo/"><img src="https://static.semrush.com/blog/uploads/media/f3/f9/f3f95a2b51ad1d2536c4de81b1880edf/what-is-seo.svg" loading="lazy" alt="What Is SEO" width="158" height="190"/></a></div><article data-test="content-en" class="sc-bUhFKy dJmLzz"><div class="sc-gKclnd hrZfTH"><h3 data-test="text-content" style="word-break:break-word" class="sc-kLwhqv jBxVQT"><a data-test="title" title="What Is SEO? An Intro to Search Engine Optimization" class="sc-fTQvRK hfRAHt" href="/blog/what-is-seo/">What Is SEO? An Intro to Search Engine Optimization</a></h3><span data-test="description" class="sc-kLwhqv grpDFk sc-fTxOGA fltcqA">SEO (search engine optimization) is an effort to get more unpaid visibility in search engines like Google.</span><div data-test="meta" class="sc-gKclnd ilcAGm sc-BHvUt drprXd"><div class="sc-gKclnd gbJMau"><div class="sc-hiwPVj KircL"><p data-test="category" class="sc-kLwhqv kATUME sc-ehCJOs fYCIKH"><a target="_blank" href="/blog/category/seo/general-seo/">General SEO</a></p><div class="sc-gKclnd fyNSGz sc-eJwWfJ bdCiYc"></div></div></div><span data-test="date" class="sc-kLwhqv jLpOvU sc-hRMWxn dtsxJv">Nov 25, 2024</span></div></div></article></div></div><div data-test="post-card-horizontal" class="sc-dJjYzT fbTnOy"><div data-test="post-card-item-en" class="sc-gKclnd cFLqxs"><div data-test="image" class="sc-gKclnd erbgih sc-lcepkR kZsXAA"><a data-test="image-link" role="link" href="/blog/split-testing/"><img src="https://static.semrush.com/blog/uploads/media/36/66/3666dfc6f7c01a1aefb83f898e0af67f/split-testing.svg" loading="lazy" alt="Split Testing" width="158" height="190"/></a></div><article data-test="content-en" class="sc-bUhFKy dJmLzz"><div class="sc-gKclnd hrZfTH"><h3 data-test="text-content" style="word-break:break-word" class="sc-kLwhqv jBxVQT"><a data-test="title" title="What Is Split Testing? 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Find out how to do it.</span><div data-test="meta" class="sc-gKclnd ilcAGm sc-BHvUt drprXd"><div class="sc-gKclnd gbJMau"><div class="sc-hiwPVj KircL"><p data-test="category" class="sc-kLwhqv kATUME sc-ehCJOs fYCIKH"><a target="_blank" href="/blog/category/marketing/general-marketing/">General Marketing</a></p><div class="sc-gKclnd fyNSGz sc-eJwWfJ bdCiYc"></div></div></div><span data-test="date" class="sc-kLwhqv jLpOvU sc-hRMWxn dtsxJv">Nov 21, 2024</span></div></div></article></div></div><div data-test="post-card-horizontal" class="sc-dJjYzT fbTnOy"><div data-test="post-card-item-en" class="sc-gKclnd cFLqxs"><div data-test="image" class="sc-gKclnd erbgih sc-lcepkR fNlObb"><a data-test="image-link" role="link" href="/blog/search-intent/"><img src="https://static.semrush.com/blog/uploads/media/88/ce/88ce909957bf25fe09f66178167cd4d2/what-is-search-intent.svg" loading="lazy" alt="What Is Search Intent?" width="158" height="190"/></a></div><article data-test="content-en" class="sc-bUhFKy dJmLzz"><div class="sc-gKclnd hrZfTH"><h3 data-test="text-content" style="word-break:break-word" class="sc-kLwhqv jBxVQT"><a data-test="title" title="What Is Search Intent? 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Creating content that meets it is vital to ranking on Google.</span><div data-test="meta" class="sc-gKclnd ilcAGm sc-BHvUt drprXd"><div class="sc-gKclnd gbJMau"><div class="sc-hiwPVj KircL"><p data-test="category" class="sc-kLwhqv kATUME sc-ehCJOs fYCIKH"><a target="_blank" href="/blog/category/seo/keyword-research/">Keyword Research</a></p><div class="sc-gKclnd fyNSGz sc-eJwWfJ bdCiYc"></div></div></div><span data-test="date" class="sc-kLwhqv jLpOvU sc-hRMWxn dtsxJv">Nov 21, 2024</span></div></div></article></div></div></div><div class="sc-gKclnd egTjst"><span data-test="button-link-animated" class="sc-hBUSln sc-fotOHu sc-fFeiMQ kEzZZv jLNvXd lfpzdR"><a data-test="load-more" class="sc-gsDKAQ kKJrna SLink" href="/blog/user/205718513/?page=2">Load more articles</a></span></div></div></div></div></main><div data-test="wrapper-for-footer" class="sc-gKclnd hrZfTH"></div></div></div><script id="__NEXT_DATA__" type="application/json">{"props":{"pageProps":{"locale":"en","canonicalSubdomain":"www","breakpoint":{"isPhone":false,"isTablet":false,"isDesktop":true},"categoriesTree":[{"id":1,"name":"SEO","slug":"seo","lang":"en","description":"Search engine optimization is the backbone of any digital marketing strategy. 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