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<!Doctype html> <html lang='en'> <head> <title>Immersive VR Shopping Apps : mytheresa vision pro</title> <link rel='canonical' href='https://www.trendhunter.com/trends/mytheresa-vision-pro' /> <meta property='fb:page_id' content='58207373724' /> <meta property='title' content='Immersive VR Shopping Apps mytheresa vision pro'/> <meta name='description' content='mytheresa vision pro - Mytheresa, a global luxury e-commerce platform, has recently launched an immersive shopping experience designed for the Apple Vision Pro. 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This innovative venture was developed in collaboration with Obsess, a leading immersive shopping technology platform. The Mytheresa app transports users to virtual luxury shopping destinations such as Capri and Paris, where they can explore a curated selection of luxury fashion from iconic brands like Loewe, Valentino, and Saint Laurent. Utilizing the advanced capabilities of Apple Vision Pro, the app allows users to navigate through hyper-realistic environments using intuitive eye and hand movements. The distinctive yellow box emblematic of Mytheresa, along with an exclusive pattern, bookends the shopping journey, enhancing the overall luxury experience. This follows a broader recent trend of retailers and brands making applications specifically for the Apple Vision Pro or Meta Quest 3 as virtual reality adoption continues to grow around the world.","datePublished":"2024-05-28T00:00:03Z","headline":"Immersive VR Shopping Apps","publisher":{"@type":"Organization","name":"TREND HUNTER Inc.","url":"https:\/\/www.trendhunter.com","logo":{"@type":"ImageObject","url":"https:\/\/cdn.trendhunterstatic.com\/Logo2019-400.png"},"dateModified":"2024-05-28T00:00:03Z","mainEntityOfPage":"https:\/\/www.trendhunter.com\/trends\/mytheresa-vision-pro"},"author":{"@type":"Person","name":"Colin Smith","url":"https:\/\/www.trendhunter.com\/Colin96"},"image":{"@type":"ImageObject","url":"https:\/\/cdn.trendhunterstatic.com\/thumbs\/535\/mytheresa-vision-pro.jpeg?auto=webp","width":800,"height":450}} </script> <style> :root{--btn-hover:#00A2F6}; </style> <style> .tha__loginDialog{position:absolute; bottom:50%; 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href="/trends/lowes-style-studio-for-apple-vision-pro"> <div class='tha__tgImgCont'> <img width=230 height=150 class='tha__tgImg' loading='lazy' alt='Immersive Spatial DIY Apps' src='https://cdn.trendhunterstatic.com/phpthumbnails/525/525777/525777_1_230c.jpeg' /> </div><div class='tha__tgTitle'>Immersive Spatial DIY Apps</div> </a><a class='tha__tgLink ' data-is='468' data-pc='1' data-id='525781' href="/trends/j-crew-virtual-closet"> <div class='tha__tgImgCont'> <img width=230 height=150 class='tha__tgImg' loading='lazy' alt='Interactive VR Styling Apps' src='https://cdn.trendhunterstatic.com/phpthumbnails/525/525781/525781_1_230c.jpeg' /> </div><div class='tha__tgTitle'>Interactive VR Styling Apps</div> </a><a class='tha__tgLink ' data-is='468' data-pc='7' data-id='528832' href="/trends/caviar-vision-iphone-15-pro"> <div class='tha__tgImgCont'> <img width=230 height=150 class='tha__tgImg' loading='lazy' alt='Mixed-Reality Headset Smartphones' src='https://cdn.trendhunterstatic.com/phpthumbnails/528/528832/528832_1_230c.jpeg' /> </div><div class='tha__tgTitle'>Mixed-Reality Headset Smartphones</div> </a></div></div> <div class='tha__tgSec tha__tgSec--right' data-btn='tgforward'> <div class='tha__tgSecLbl'> Next<br/>Set of<br/>Related<br/>Ideas </div><button type='button' class='tha__btn tha__btn--tg tha__btn--square' ><i class='material-icons'>arrow_forward</i></button> </div> </div> <article class='tha__articleCont'> <div class='tha__articleInner'> <div class='tha__video tha__video--youtube'> <iframe id='th-youtube-iframe' wmode='transparent' width='460' height='290' src='https://www.youtube.com/embed/bsEfHz3_G8c?wmode=opaque&enablejsapi=1&showinfo=0' style='border:none;' allowfullscreen></iframe> </div> <div class='tha__articleBody'> <a href='https://www.cleanthesky.com?source=eyJwIjoiaHR0cHM6XC9cL3d3dy50cmVuZGh1bnRlci5jb21cL3RyZW5kc1wvbXl0aGVyZXNhLXZpc2lvbi1wcm8iLCJhZCI6ImNsZWFudGhlc2t5LWIzLTIifQ%3D%3D' class='tha__bb cts__banner' data-bn='cleanthesky-b3-2' style='width:300px; height:300px; float:right; margin:0px 0px 20px 20px;'><img alt='Clean the Sky - Positive Eco Trends & Breakthroughs' src='https://cdn.trendhunterstatic.com/banners/cleanthesky/cleanthesky-b3-2.png?auto=webp' width=300 height=300 /></a> <h2 class='tha__title2'>Mytheresa Worked with Obsess on New Apple Vision Pro App</h2><div class='tha__references'><div><a rel='author' class='tha__referenceAuthor' href='/Colin96'>Colin Smith</a> — May 27, 2024 — <a class='tha__bcLink tha__bcLink--category' href='/tech'>Tech</a></div><div class='tha__referenceLinks'> References: <a target='_blank' href='https://obsessar.com/blog-mytheresa-for-apple-vision-pro/' class='tha__referenceLink' rel='nofollow noreferrer'>obsessar</a></div></div><div class='tha__social'> <a class='tha__socialItem thh__socialItem thh__socialItem--facebook' data-social='facebook' onclick='window.open("https://www.facebook.com/sharer/sharer.php?u=https%3A%2F%2Fwww.trendhunter.com%2Ftrends%2Fmytheresa-vision-pro","_blank");' rel='nofollow' href='javascript:void(0);' >Share on Facebook</a> <a class='tha__socialItem thh__socialItem thh__socialItem--twitter' data-social='twitter' rel='nofollow' onclick='window.open("https://twitter.com/intent/tweet?text=Immersive+VR+Shopping+Apps+-+Mytheresa+Worked+with+Obsess+on+New+Apple+Vision+Pro+App&url=https%3A%2F%2Fwww.trendhunter.com%2Ftrends%2Fmytheresa-vision-pro","_blank");' href='javascript:void(0);'>Share on Twitter</a> <a class='tha__socialItem thh__socialItem thh__socialItem--linkedin' data-social='linkedin' rel='nofollow' onclick='window.open("https://www.linkedin.com/shareArticle?mini=true&url=https%3A%2F%2Fwww.trendhunter.com%2Ftrends%2Fmytheresa-vision-pro&title=Immersive+VR+Shopping+Apps+-+Mytheresa+Worked+with+Obsess+on+New+Apple+Vision+Pro+App","_blank");' href='javascript:void(0);'>Share on LinkedIn</a> <a class='tha__socialItem thh__socialItem thh__socialItem--pinterest' data-social='pinterest' rel='nofollow' onclick='window.open("https://pinterest.com/pin/create/button/?url=https%3A%2F%2Fwww.trendhunter.com%2Ftrends%2Fmytheresa-vision-pro&media=https%3A%2F%2Fcdn.trendhunterstatic.com%2Fthumbs%2F535%2Fmytheresa-vision-pro.jpeg%3Fauto%3Dwebp&description=Immersive+VR+Shopping+Apps+-+Mytheresa+Worked+with+Obsess+on+New+Apple+Vision+Pro+App","_blank");' href='javascript:void(0);'>Share on Pinterest</a> </div><div class='tha__articleText tha__articleText--hasAt'>Mytheresa, a global luxury e-commerce platform, has recently launched an immersive shopping experience designed for the Apple Vision Pro. This innovative venture was developed in collaboration with Obsess, a leading immersive shopping technology platform. The Mytheresa app transports users to virtual luxury shopping destinations such as Capri and Paris, where they can explore a curated selection of luxury fashion from iconic brands like Loewe, Valentino, and Saint Laurent. Utilizing the advanced capabilities of Apple Vision Pro, the app allows users to navigate through hyper-realistic environments using intuitive eye and hand movements. The distinctive yellow box emblematic of Mytheresa, along with an exclusive pattern, bookends the shopping journey, enhancing the overall luxury experience. <br /> <br /> This follows a broader recent trend of retailers and brands making applications specifically for the Apple Vision Pro or Meta Quest 3 as virtual reality adoption continues to grow around the world.<br /> <br /> Image Credit: Mytheresa</div><div class='tpt__aSecCont'><div class='tpt__aSec'> <div class='tpt__aSecHeading'>Trend Themes</div> <div class='tpt__aSecItems'><div class='tpt__aItem'> <div class='tpt__aItemText'><b class='tpt__aItemTitle'>1. Virtual Luxury Shopping - </b>Luxury retailers are developing immersive VR apps that offer users a unique experience of shopping in iconic destinations from the comfort of their own homes.</div> </div><div class='tpt__aItem'> <div class='tpt__aItemText'><b class='tpt__aItemTitle'>2. Branded VR Environments - </b>Brands are creating hyper-realistic virtual stores that replicate the feel of high-end retail locations to enhance their digital presence and customer engagement.</div> </div><div class='tpt__aItem'> <div class='tpt__aItemText'><b class='tpt__aItemTitle'>3. Intuitive VR Navigation - </b>The adoption of eye and hand tracking in VR applications is making it easier for users to navigate and interact with digital environments.</div> </div></div> </div><div class='tpt__aSec'> <div class='tpt__aSecHeading'>Industry Implications</div> <div class='tpt__aSecItems'><div class='tpt__aItem'> <div class='tpt__aItemText'><b class='tpt__aItemTitle'>1. Luxury E-commerce - </b>The integration of immersive VR experiences is revolutionizing digital luxury shopping by providing a unique, high-end environment for customers.</div> </div><div class='tpt__aItem'> <div class='tpt__aItemText'><b class='tpt__aItemTitle'>2. VR Technology Development - </b>Innovations in VR technology, such as more intuitive navigation methods, are driving the creation of more engaging and interactive virtual experiences for users.</div> </div><div class='tpt__aItem'> <div class='tpt__aItemText'><b class='tpt__aItemTitle'>3. Fashion Retail - </b>The collusion of fashion and technology is offering new avenues for customer engagement through immersive and interactive shopping platforms.</div> </div></div> </div></div><div class='tha__scoreCont'><div class='tha__scoreBox'><div class='tha__scoreNum'>7.6</div><div class='tha__scoreLbl'>Score</div></div><div class='tha__scoreBars'><div class='tha__scoreLine'><div class='tha__scoreBarLbl'>Popularity</div><div class='tha__scoreBar'><div class='tha__scorePart tha__scorePart--filled' style='width:80%;'></div><div class='tha__scorePart tha__scorePart--empty' style='width:20%'></div></div></div><div class='tha__scoreLine'><div class='tha__scoreBarLbl'>Activity</div><div class='tha__scoreBar'><div class='tha__scorePart tha__scorePart--filled' style='width:74%;'></div><div class='tha__scorePart tha__scorePart--empty' style='width:26%'></div></div></div><div class='tha__scoreLine'><div class='tha__scoreBarLbl'>Freshness</div><div class='tha__scoreBar'><div class='tha__scorePart tha__scorePart--filled' style='width:73%;'></div><div class='tha__scorePart tha__scorePart--empty' style='width:27%'></div></div></div></div><div class='tha__demoBox'><div class='tha__demoLeft'><div class='tha__demoSec tha__demoSec--gender'><span class='demo__male demo__genderBox'></span><span class='demo__male demo__genderBox'></span><span class='demo__male demo__genderBox'></span><span class='demo__male demo__genderBox'></span><span style='background-color:#000000' class='demo__female demo__genderBox demo__genderBox--on'></span><span style='background-color:#000000' class='demo__female demo__genderBox demo__genderBox--on'></span><span class='demo__female demo__genderBox'></span><span class='demo__female demo__genderBox'></span></div><div class='tha__demoSec tha__demoSec--age'><span class='demo__ageBox demo__baby'></span><span class='demo__ageBox demo__child'></span><span class='demo__ageBox demo__kid'></span><span style='background-color:#000000' class='demo__ageBox demo__ageBox--on demo__youngAdult'></span><span style='background-color:#000000' class='demo__ageBox demo__ageBox--on demo__middleAge'></span><span class='demo__ageBox demo__senior'></span></div></div><div class='tha__demoRight'><div class='tha__demoSec tha__demoSec--map'><div class='demo__map demo__item' style='background-position-x:-120px;background-position-y:-474px ;background-color:#000000; '></div></div></div></div></div><div class='tha__articleBtns'><a href='javascript:void(0);' class='tha__articleBtn'><button class='tha__btn tha__btn--white tha__btn--hasicon' type='button' data-btn='morestats' data-eid='535102'>VIEW MORE STATS <i class='material-icons'>expand_more</i></button></a><a class='tha__articleBtn' href='https://www.trendhunter.com/trendreports'><button class='tha__btn tha__btn--white' type='button'>GET A CUSTOM REPORT</button></a><a class='tha__articleBtn' href='https://www.trendhunter.com/trendreports'><button class='tha__btn' type='button'>SUBSCRIBE TO ADVISORY</button></a></div><div class='tha__advancedStats tas'></div> </div> </div> <div class='tha__bigScoreBar'><div class='tha__bigScoreBarPart tha__bigScoreBarPart--filled' style='width:76%;'></div><div class='tha__bigScoreBarPart tha__bigScoreBarPart--empty' style='width:24%;'></div></div> </article> <aside class='tha__asideCont'> <a href='https://www.trendhunter.com/megatrends' class='tha__sbb tha__sbb--tr' > Learn to Hunt Ideas <div class='tha__sbbImg thai thai--bg' style='background-image:url("https://cdn.trendhunterstatic.com/icons/tha/lazyplaceholder.jpeg");' data-src='https://cdn.trendhunterstatic.com/i/2023/learn-to-hunt-ideas-and-trends2.png?auto=webp'></div> </a> <div class="sbb2 sbb2--display"> <div class="sbb2__display"> <a href="https://www.cleanthesky.com?source=eyJwIjoiaHR0cHM6XC9cL3d3dy50cmVuZGh1bnRlci5jb21cL3RyZW5kc1wvbXl0aGVyZXNhLXZpc2lvbi1wcm8iLCJhZCI6ImNsZWFudGhlc2t5LWIzNi0xMCJ9"><img class="cts__banner" data-bn="cleanthesky-b36-10" alt="Clean the Sky - Positive Eco Trends & Breakthroughs" src="https://cdn.trendhunterstatic.com/banners/cleanthesky/cleanthesky-b36-10.png?auto=webp" width=300 height=600 /></a> </div> </div> </aside> </div> <div class='tha__bottom'> <div class='tha__relPage' data-page='0'><a data-is='230c' data-id='525648' data-pc='1' href='/trends/elf-cosmetics-3' class='tha__relArticle thar thar--five '> <div class='thar__imgCont'><img width=468 height=150 class='thar__img' alt='Mixed-Reality Makeup Apps' loading='lazy' src='https://cdn.trendhunterstatic.com/phpthumbnails/525/525648/525648_1_230c.jpeg?auto=webp' /></div> <div class='thar__text'> <div class='thar__title1'>Mixed-Reality Makeup Apps</div> <div class='thar__title2'>e.l.f. 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