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Best Innovation Keynote Speakers - Our Top Speakers on Innovation, Trends and Change

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York Times Bestselling books and keynote videos.</div> </div> </div> </div> <div data-page='keynotes' class='thh__page'> <div class='thh__pageLine'> <div class='thh__itemLine th__container' > <a class='thh__itemLbl' href='https://www.jeremygutsche.com'>Jeremy Gutsche</a> <div class='thh__itemDesc'>Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.</div> </div> </div> <div class='thh__pageLine'> <div class='thh__itemLine th__container'> <a class='thh__itemLbl' href='https://www.trendhunter.com/best-innovation-keynote-speakers'>Our Team of Speakers & Virtual Presenters</a> <div class='thh__itemDesc'>Inspire your group with our most popular speakers on innovation, trends, change and futurism.</div> </div> </div> <div class='thh__pageLine'> <div class='thh__itemLine th__container' > <a class='thh__itemLbl' href='https://www.futurefestival.com/custom-training'>Custom Training & Events</a> <div 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href='https://www.trendhunter.com/trendreports'>RESEARCH</a> <a title='KEYNOTES' class='thh__catLink thh__catLink--mobile' href='https://www.jeremygutsche.com'>KEYNOTES</a> <a title='EVENTS' class='thh__catLink thh__catLink--mobile' href='https://www.futurefestival.com'>EVENTS</a> </div> </div> </div><div class='thh__fixedSpacer'></div><div class='thh__shadowCover'></div> </header> <section class='lp__top lp__top--nosubmenu lp__topImage--biks'> <div class='th__container lp__topImage '> <div class='lp__topText'> <h1 class='lp__h1'> Our Best Innovation<br/>Keynote Speakers<br/>& Futurists </h1> <div class='lp__topSubText'> <div class='lp__topSubTextInner'> Our top-rated innovation keynote speakers and futurists will bring your event to life with our most popular speeches on innovation, trends, change and futurism. <br/><br/> <a data-yid='UT2fMzKZ4Qc' target=_blank href='https://www.youtube.com/watch?v=UT2fMzKZ4Qc' class='lp__topSubText2 lp__topVideoPop'> <i class="lp__topSubText2Icon material-icons">play_circle_outline</i> <div class='lp__topSubText2Lbl'> Learn why over 1,100 brands rely on us. </div> </a> </div> </div> </div> </div> </section> <div class='th__container'> <section class="lp__sec lp__secPadding lp__sec--transparent lp__sec--centered lp__banner1"> When Red Bull, MTV, Disney, Starbucks or Google need to inspire their teams, they choose Trend Hunter's top keynote speakers because of our 3 secret weapons. </section> <section class="lp__sec lp__secPadding"> <h2 class="lp__h2 lp__secTitle lp__secTitle--right">The Best Innovation Insight</h2> <div class="lp__secImage lp__secImage--left"> <img class="lp__image" alt="Best Innovation Keynote Speakers" src="https://cdn.trendhunterstatic.com/i/2020/best-innovation-keynote-speakers2.jpg"> </div> <div class="lp__secText lp__secText--right"> <p class="lp__text"> <b class='lp__bold'>1. Exciting, Data-Driven Content</b> - With Trend Hunter, you aren't getting some random keynote speaker's creative thoughts about the future. You're getting cutting-edge insights distilled from 250,000,000 people, brought to life with one of our best innovation keynote speakers. Our disruptive innovation keynotes based on the world's most inspiring content, and we have 3 billion pageviews to prove it. </p> <p class="lp__text"> <b class='lp__bold'>2. Actionable Takeaways</b> - Our business is helping the world's leading innovators to create the future, so our content is deeply rooted in action. Each innovation keynote includes tactics, frameworks and next steps, based on our experience helping NASA prototype the journey to Mars and helping Google, Starbucks and Adidas outinnovate their competitors. </p> <p class="lp__text lp__text--last"> <b class='lp__bold'>3. Contagious Enthusiasm</b> - If you want to inspire the future, harness creativity and bring innovation to life, you need energy. Our innovation keynotes are designed to turn research insights into excitement so you can make innovation and change actually happen. </p> </div> </section> <section class="lp__sec lp__secPadding lp__sec--transparent lp__sec--centered"> <div class='lp__banner1'>Our Top 10 Keynote Speakers</div> <div class='lp__banner2'>We’ve energized more than 750 innovation events, inspiring more than 500,000 people</div> </section> <section class="lp__sec lp__secPadding"> <h2 class="lp__h2 lp__secTitle lp__secTitle--right"> Jeremy Gutsche </h2> <div class='lp__secImage lp__secImage--left lp__secImage--video'> <iframe loading='lazy' width='100%' height='380' class='lp__image--contain' src='//www.youtube.com/embed/VFshvhzcCVw?rel=0&amp;iv_load_policy=3&amp;showinfo=0' frameborder='0' allowfullscreen=''></iframe> <div class='lp__secImageUnderText'>Innovation Keynote on Making Change Happen - 10,000,000 Views</div> </div> <div class="lp__secText lp__secText--right"> <p class='lp__text '> New York Times Bestselling Author,<br/>CEO & Top Innovation Keynote Speaker </p><p class='lp__text '> One of the world’s top innovation keynote speakers, Jeremy Gutsche is a New York Times Bestselling author with two bestselling books on chaos, change and disruptive innovation. His specialty is helping high performance CEOs and teams to accelerate innovation and make change happen when change is hard. Jeremy is a perfect fit for large stage events requiring one of the world’s best innovation keynote speakers. He advises several hundred brands, billionaires and CEOs including: NASA, Google, Microsoft, IBM, Viacom, Coca-Cola, Universal, Victoria’s Secret and Wells Fargo. </p> <a href='https://www.jeremygutsche.com'><button class='th__btn th__btn--wonw' type='button'>JEREMY'S INNOVATION KEYNOTE WEBSITE</button></a> </div> </section> <section class="lp__sec lp__secPadding"> <h2 class="lp__h2 lp__secTitle lp__secTitle--right"> Armida Ascano </h2> <div class='lp__secImage lp__secImage--left lp__secImage--video'> <iframe loading='lazy' width='100%' height='380' class='lp__image--contain' src='//www.youtube.com/embed/?listType=playlist&list=PLAJKJoZcLZMQ6rB5H7XMag9eeoeEDYNI5&rel=0&amp;iv_load_policy=3&amp;showinfo=0' frameborder='0' allowfullscreen=''></iframe> <div class='lp__secImageUnderText'>The Future of Generations - Keynote on Demographic Evolution</div> </div> <div class="lp__secText lp__secText--right"> <p class='lp__text '> Chief Content Officer<br/>Innovation Facilitator for 100+ Top Brands </p><p class='lp__text '> One of the most popular keynote speakers on trends, Armida leads Trend Hunter’s content and Futurist Team and is one of our best keynote speakers. She has been relied upon for trend workshops and innovation keynote speeches at more than 100 of the world’s iconic brands, including: Red Bull, Domino’s, Panasonic Starbucks, Johnson & Johnson, Bacardi, Mastercard, Viacom, Universal and Toms Shoes. Her expertise is in getting high performance teams to think differently about their customer segmentation and opportunities. Armida joined Trend Hunter in 2010 as an editor, where she oversaw the creation of 50,000 articles and one billion views of traffic. Today she coaches our best innovation keynote speakers and develops frameworks on the future of innovation, technology, marketing, lifestyle and culture. </p> <a href='/futurist/armida'><button class='th__btn th__btn--wonw' type='button'>LEARN MORE ABOUT ARMIDA</button></a> </div> </section> <section class="lp__sec lp__secPadding"> <h2 class="lp__h2 lp__secTitle lp__secTitle--right"> Jonathon Brown </h2> <div class='lp__secImage lp__secImage--left lp__secImage--video'> <iframe loading='lazy' width='100%' height='380' class='lp__image--contain' src='//www.youtube.com/embed/?listType=playlist&list=PLAJKJoZcLZMS5i5hl4k94o2jJDNvrkLyB&rel=0&amp;iv_load_policy=3&amp;showinfo=0' frameborder='0' allowfullscreen=''></iframe> <div class='lp__secImageUnderText'>Business Innovation Tactics - Keynote on Innovation Methods</div> </div> <div class="lp__secText lp__secText--right"> <p class='lp__text '> Chief Growth Officer<br/>Interviewed 400+ CEOs & Innovation Leaders </p><p class='lp__text '> As Trend Hunter’s Chief Growth Officer, Jonathon Brown is an expert in maximizing innovation potential of ambitious companies. After hundreds of interviews with global innovation leaders, Jonathon has uncovered methods for sparking creativity and systematic innovation across many industries. He shares these reusable techniques through captivating keynotes and backed by real use case examples. Jonathon started at Trend Hunter in 2012 on the editorial team, where he wrote over 1,000 articles, garnering 6 million views. Along with his keynote, Jonathon doubles as Future Festival Emcee at the world’s highest rated innovation conference. Throughout his career, he’s served as an innovation keynote speaker for clients such as Cisco and Walmart, as well as events such as The Market Research Event, Omni-Shopper, Future Trends and Back-End Innovation. </p> <a href='/futurist/jonathon'><button class='th__btn th__btn--wonw' type='button'>LEARN MORE ABOUT JONATHON</button></a> </div> </section> <section class="lp__sec lp__secPadding"> <h2 class="lp__h2 lp__secTitle lp__secTitle--right"> Ady Floyd </h2> <div class='lp__secImage lp__secImage--left lp__secImage--video'> <iframe loading='lazy' width='100%' height='380' class='lp__image--contain' src='//www.youtube.com/embed/?listType=playlist&list=PLAJKJoZcLZMQDt02EEzJkmQ-oeP_ohBMs&rel=0&amp;iv_load_policy=3&amp;showinfo=0' frameborder='0' allowfullscreen=''></iframe> <div class='lp__secImageUnderText'>The Future of Retail Innovation - Keynote on Shopping Tech & Omnichannel</div> </div> <div class="lp__secText lp__secText--right"> <p class='lp__text '> VP Client Success<br/>Advisor to 50+ Leading Brands </p><p class='lp__text '> Ady Floyd is a Futurist and VP of Client Success, working with over 40 brands every day to curate and customize research strategies that help them find their next big idea and stay ahead of the competitive market. She specializes in spotting data-driven opportunities arising from Trend Hunter’s big data platform in order to deliver her clients the best trends and insights. She has presented on stage at Future Festival, EMA, CMA+SIMA Conference as well for clients such as Diageo, Roots, Crayola, and Coca-Cola, specializing in the topics of food & beverage, sustainability, retail/omnichannel and entertainment. </p> <a href='/futurist/ady'><button class='th__btn th__btn--wonw' type='button'>LEARN MORE ABOUT ADY</button></a> </div> </section> <section class="lp__sec lp__secPadding"> <h2 class="lp__h2 lp__secTitle lp__secTitle--right"> Gil Cohen </h2> <div class='lp__secImage lp__secImage--left lp__secImage--video'> <iframe loading='lazy' width='100%' height='380' class='lp__image--contain' src='//www.youtube.com/embed/?listType=playlist&list=PLAJKJoZcLZMQKXeGJJ0q5qx2Jh9day-a8&rel=0&amp;iv_load_policy=3&amp;showinfo=0' frameborder='0' allowfullscreen=''></iframe> <div class='lp__secImageUnderText'>The Future of Marketing - Keynote on Marketing Trends & Tech</div> </div> <div class="lp__secText lp__secText--right"> <p class='lp__text '> SVP, Client Success<br/>Author of more than 3,000 Trend Articles </p><p class='lp__text '> Gil Cohen is one of Trend Hunter’s most broadly experienced keynote speakers on Innovation in Retail, with a background that spans trend writing, business innovation, client research and client success. As a writer, she studied trends in all categories of innovation, creating nearly 3,000 articles before becoming a research advisor to Coca-Cola, NASA, Sony, Kellogg, MTV, Bacardi and Nestle. As a Future Festival keynote speaker, she has inspired attendees at innovation events ranging from Innova-Con to Save the Children and AARP. At Future Festival’s World Summit, she is our top keynote speaker on marketing innovation and marketing creativity. </p> <a href='/futurist/gil'><button class='th__btn th__btn--wonw' type='button'>LEARN MORE ABOUT GIL</button></a> </div> </section> <section class="lp__sec lp__secPadding"> <h2 class="lp__h2 lp__secTitle lp__secTitle--right"> Jaime Neely </h2> <div class='lp__secImage lp__secImage--left lp__secImage--video'> <iframe loading='lazy' width='100%' height='380' class='lp__image--contain' src='//www.youtube.com/embed/?listType=playlist&list=PLAJKJoZcLZMRvNbrkMHRVDTsAIkkEbTyN&rel=0&amp;iv_load_policy=3&amp;showinfo=0' frameborder='0' allowfullscreen=''></iframe> <div class='lp__secImageUnderText'>The Future of Work - Keynote on Innovation in the Workplace</div> </div> <div class="lp__secText lp__secText--right"> <p class='lp__text '> President<br/>Project Lead for the Innovation Assessment </p><p class='lp__text '> As Trend Hunter’s President, Jaime managed Trend Hunter’s team growth while developing culture programs and innovation assessments for many of the world’s best innovation teams. Her Trend Hunter Innovation Assessment has been taken by more than 30,000 innovation leaders who use the tool to benchmark their innovation strengths and better understand their blind spots. She’s been the keynote speaker at events ranging from the 2,000 attendee main stage at Mastercard, to executive boardrooms and innovation events for Staples, Universal, Pfizer, Johnson and Johnson, Nissan, Domino’s, Universal, SC Johnson and AAA. Prior to her work on culture, Jaime joined Trend Hunter as an editor in 2011, where she oversaw more than 60,000 articles, attracting over a billion views. </p> <a href='/futurist/jaime'><button class='th__btn th__btn--wonw' type='button'>LEARN MORE ABOUT JAIME</button></a> </div> </section> <section class="lp__sec lp__secPadding"> <h2 class="lp__h2 lp__secTitle lp__secTitle--right"> Courtney Scharf </h2> <div class='lp__secImage lp__secImage--left lp__secImage--video'> <iframe loading='lazy' width='100%' height='380' class='lp__image--contain' src='//www.youtube.com/embed/?listType=playlist&list=PLAJKJoZcLZMTRAKV3e6AD3DnORaKIvOsa&rel=0&amp;iv_load_policy=3&amp;showinfo=0' frameborder='0' allowfullscreen=''></iframe> <div class='lp__secImageUnderText'>The Future of Play - Keynote on Leisure Trends</div> </div> <div class="lp__secText lp__secText--right"> <p class='lp__text '> Chief Client Officer<br/>Managed 8,000 Custom Trend Projects </p><p class='lp__text '> Courtney is the founder of Trend Hunter’s Client Research Team, which today has completed more than 8,000 custom trend report and workshop projects for hundreds of the world’s best innovation teams. She is a futurist and top keynote speaker for brands like Best Buy, Mastercard, Viacom, T Marzetti and 7-Eleven. In addition, Courtney has been an innovation and research advisor to Samsung, Adidas, Nestle, Disney and NASA. She is one of Trend Hunter’s top keynote speakers for clients with a need for deep trend expertise and facilitation of our premium innovation workshops. Since 2015, she has been one of our best keynote speakers on trends, and the lead Future Festival keynote speaker on Innovation in Leisure and the Future of Retail. </p> <a href='/futurist/courtney'><button class='th__btn th__btn--wonw' type='button'>LEARN MORE ABOUT COURTNEY</button></a> </div> </section> <section class="lp__sec lp__secPadding"> <h2 class="lp__h2 lp__secTitle lp__secTitle--right"> Sean Watson </h2> <div class='lp__secImage lp__secImage--left lp__secImage--video'> <iframe loading='lazy' width='100%' height='380' class='lp__image--contain' src='//www.youtube.com/embed/?listType=playlist&list=PLAJKJoZcLZMTDjqwMDCEsY3H6u747mNU0&rel=0&amp;iv_load_policy=3&amp;showinfo=0' frameborder='0' allowfullscreen=''></iframe> <div class='lp__secImageUnderText'>Internet of Things Preview</div> </div> <div class="lp__secText lp__secText--right"> <p class='lp__text '> Director of Special Projects<br/>Interviewed 200+ CEOs & Innovation Leaders </p><p class='lp__text '> As Trend Hunter's Director of Special Projects, Sean Watson wears many different hats. Whether helping Fortune 500 brands refine their approach to innovation through our Patterned Thinking workshop, or outlining ways a tech startup can get ahead through his Futuristic Tech presentation, Sean approaches public speaking with the mission to inform the mind and inspire the imagination. He has honed this skill through his extensive background at companies like Rogers, Bertelsmann and American Express. </p><p class='lp__text '> As Trend Hunter's resident tech specialist, Sean has run private keynotes and innovation sessions with brands such as Coca-Cola, Kraft-Heinz, and Google. His expertise is in getting highly knowledgeable teams to employ a new perspective of the trend content they deem relevant to them, consequently encouraging them to reset and rethink their approach to innovation. </p> <a href='/futurist/sean'><button class='th__btn th__btn--wonw' type='button'>LEARN MORE ABOUT SEAN</button></a> </div> </section> <section class="lp__sec lp__secPadding"> <h2 class="lp__h2 lp__secTitle lp__secTitle--right"> Zahra Karim </h2> <div class='lp__secImage lp__secImage--left'> <img class='lp__image' alt='Futurist Zahra Karim' src='https://cdn.trendhunterstatic.com/i/2024/Zahra-2024-speakerThumbnail-v2.jpg'> </div> <div class="lp__secText lp__secText--right"> <p class='lp__text '> Senior Research Advisor<br/> </p><p class='lp__text '> Zahra Karim, a Senior Research Advisor and Futurist at Trend Hunter, is a beacon of innovation and insight, working with leading food, beauty, CPG, and technology industry brands. Within her multifaceted role, she facilitates client work, presentations, workshops and webinars. At the heart of Zahra’s methodology is an unwavering commitment to delivering into the core of the consumer psyche. She immerses herself in essential consumer insights and emerging trends, with a portfolio of 500 custom-crafted trend reports, and a passion for understanding consumer and generational trends. Zahra provides a profound grasp of behaviors and preferences, which she effectively communicates to resonate across various contexts. </p> <a href='/futurist/zahra'><button class='th__btn th__btn--wonw' type='button'>LEARN MORE ABOUT ZAHRA</button></a> </div> </section> <section class="lp__sec lp__secPadding"> <h2 class="lp__h2 lp__secTitle lp__secTitle--right"> Jennifer Kang </h2> <div class='lp__secImage lp__secImage--left'> <img class='lp__image' alt='Futurist Jennifer Kang' src='https://cdn.trendhunterstatic.com/i/2024/JenKang-2024-speakerThumbnail-v2.jpg'> </div> <div class="lp__secText lp__secText--right"> <p class='lp__text '> Senior Research Advisor<br/> </p><p class='lp__text '> Jennifer Kang, a Senior Research Advisor and Futurist at Trend Hunter, excels in delivering pioneering ideas that push industry boundaries and provoke sector disruption. She creates and presents custom reports, webinars, and keynotes on emerging trends and consumer insights. Working closely with clients like Mattel, Coca-Cola, and Bayer, Jennifer ignites creativity and strategic thinking. Her approach goes beyond conventional consultancy; she immerses herself in each client's unique challenges, crafting tailored solutions that resonate profoundly and drive sustainable growth. By fostering a culture of innovation and strategic foresight, she empowers organizations to navigate complexities with confidence. </p> <a href='/futurist/jennifer'><button class='th__btn th__btn--wonw' type='button'>LEARN MORE ABOUT JENNIFER</button></a> </div> </section> <section class="lp__sec lp__secPadding"> <h2 class="lp__h2 lp__secTitle lp__secTitle--right"> Mark Onufer </h2> <div class='lp__secImage lp__secImage--left'> <img class='lp__image' alt='Futurist Mark Onufer' src='https://cdn.trendhunterstatic.com/i/2024/Mark-2024-speakerThumbnail-v2.png'> </div> <div class="lp__secText lp__secText--right"> <p class='lp__text '> VP, Sales<br/> </p><p class='lp__text '> Mark is sought by industry giants like Google and Disney to inspire leaders on future trends and innovation. Praised for his captivating presence, he has won international communication awards and serves as VP of Business Development at Trend Hunter, the top trend-spotting database. Mark guides clients like Constellation Brands, Diageo, and Panasonic in navigating future trends and fostering innovation. Beyond his office role, he keynotes at global Future Festivals, discussing topics such as Innovation Tactics and Future Technology. Join him on a journey of discovery and transformation, where the only constant is change. </p> <a href='/futurist/mark'><button class='th__btn th__btn--wonw' type='button'>LEARN MORE ABOUT Mark</button></a> </div> </section> <section class="lp__sec lp__sec--transparent lp__sec--centered lp__banner1"> Keynote Perks </section> <section class="lp__sec lp__secPadding"> <h2 class="lp__h2 lp__secTitle lp__secTitle--left"> Dedicated Advisor Services </h2> <div class="lp__secImage lp__secImage--right lp__secImage--video"> <iframe loading='lazy' width="100%" height="380" src="//www.youtube.com/embed/xdhdgrPJljw?rel=0&amp;iv_load_policy=3&amp;showinfo=0" frameborder="0" allowfullscreen=""></iframe> </div> <div class="lp__secText lp__secText--left"> <p class='lp__text'> Extend your learning with the support & expertise of a Trend Hunter Advisor </p> <p class="lp__text"> Trend Hunter’s Advisor services are a fantastic complement to our innovation keynote speeches. Our team of dedicated Advisors act as an extension of your organization, curating custom trend reports and helping you apply them to your business. Whether you’re interested in learning more about a topic addressed during your Futurist presentation or about something else entirely, our Advisors provide insight and support to help you further your education. </p> <a href='https://www.trendhunter.com/trendreports'><button class='th__btn th__btn--wonw' type='button'>BROWSE ADVISOR SERVICES</button></a> </div> </section> <section class="lp__sec lp__secPadding"> <h2 class="lp__h2 lp__secTitle lp__secTitle--left">Frameworks, Patterns & Megatrends</h2> <div class="lp__secImage lp__secImage--right"> <img class="lp__image" alt="Megatrends Innovation Frameworks" src="https://cdn.trendhunterstatic.com/i/2020/best-innovation-frameworks.jpg"> </div> <div class="lp__secText lp__secText--left"> <p class="lp__text"> Turn an inspiring innovation keynote into action & understanding </p> <p class="lp__text"> <b class='lp__bold'>A HIGH PERFORMANCE METHOD OF IDEA DISCOVERY</b> - Our keynote speakers anchor their wisdom in our big data, trend frameworks and proven method of idea discovery. Increase your ability to find overlooked opportunity and extract better thinking from your teams. </p> <p class="lp__text lp__text--last"> <b class='lp__bold'>6 PATTERNS, 36 SUBPATTERNS & 18 MEGATRENDS</b> - Deeply understand the most impactful forces shaping our world. Our examples are discovered from our analysis of more than 3 billion views and the interests of more than 250,000,000 people. To make sense of all the noise, we map all insights to the patterns and megatrends that are statistically most likely to shape our future. </p> </div> </section> <section class="lp__sec lp__secPadding"> <h2 class="lp__h2 lp__secTitle lp__secTitle--left">Keynotes & Innovation Assessments</h2> <div class="lp__secImage lp__secImage--right"> <img class="lp__image" alt="Trend Hunter Innovation Assessment" src="https://cdn.trendhunterstatic.com/i/2020/best-innovation-assessment.jpg"> </div> <div class="lp__secText lp__secText--left"> <p class="lp__text"> If you really want to take your culture to the next level, supercharge your innovation keynote speech with an overview of your company’s culture in comparison to other top innovators. Every attendee will get their own 7-10 page innovation assessment, archetype, strengths and blind spots. Plus, you will get an overview of your entire team, which can be used to customize the innovation keynote speech and frame the basis for your innovation workshop. </p> <a href='https://www.innovationassessment.com'><button class='th__btn th__btn--wonw' type='button'>TAKE THE FREE PERSONALITY TEST</button></a> </div> </section> <section class="lp__sec lp__secPadding"> <h2 class="lp__h2 lp__secTitle lp__secTitle--left">Keynotes Speaker Takeaways</h2> <div class="lp__secImage lp__secImage--right"> <img class="lp__image" alt="Innovation Keynote Takeaways" loading='lazy' src="https://cdn.trendhunterstatic.com/i/2025/best-innovation-takeaways-2025.png"> </div> <div class="lp__secText lp__secText--left"> <p class="lp__text"> Inspire attendees with custom trend reports, workshop materials & videos </p> <p class='lp__text'> Most of the top innovation keynote speakers are inspiring but lack takeaways & next steps. Since Trend Hunter’s entire business is built upon action, we curate custom reports for attendees to keep, extending the impact of your session beyond the actual workshop. 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