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data-submenu="submenu-1605"> <ul><li><a href="/en-us/services/" class="">Overview</a></li><li><a href="/en-us/services/strategy-planning/" class="">Strategy & Planning</a></li><li><a href="/en-us/services/media/" class="">Media</a></li><li><a href="/en-us/services/organic-performance/" class="">Organic Performance</a></li><li><a href="/en-us/services/creative/" class="">Creative</a></li><li><a href="/en-us/services/crm-email-loyalty-marketing/" class="">CRM & Email Marketing</a></li><li><a href="/en-us/services/analytics/" class="">Analytics</a></li><li><a href="/en-us/services/strategic-consulting/" class="">Strategic Consulting</a></li><li><a href="/en-us/services/technology-partnerships/" class="">Technology Partnerships</a></li><li><a href="/en-us/services/tools/" class="">Tools</a></li></ul> </div> <div class="sub-menu bg-teal cms-txt-1046" data-submenu="submenu-6453"> <ul><li><a href="/en-us/about/" class="">About us</a></li><li><a href="/en-us/about/how-we-work/" class="">How we work</a></li><li><a href="/en-us/about/our-network/" class="">Our network</a></li><li><a href="/en-us/about/our-team/" class="">Our team</a></li><li><a href="/en-us/about/our-locations/" class="">Our locations</a></li><li><a href="/en-us/about/diversity-equity-inclusion/" class="">Diversity, equity & inclusion</a></li></ul> </div> </header><section data-croud-pause="100" data-croud-color="#FFFFFF" data-croud-x="87.3" data-croud-y="69.5" data-croud-rotation="-45" data-croud-size="53.5" data-croud="continue" data-croud-image-mode="section" data-croud-image="/site/assets/files/2391/pawel-czerwinski-009elgvbm_a-unsplash.1920x1080.jpg#webp" class="hero gr-orange cms-txt-1060" style=""> <div class="container1650"> <div class="row align-bottom"> <div class="col-md-8"> <h1>About us</h1> <h2>Croud is a global full-service media agency that drives growth for brands through reinvention.</h2> <p>We were founded on the belief that the traditional agency model is broken. To help clients thrive in the modern marketing world, we’ve connected a worldwide network of 2,400 Croudies to more than 500 in-house specialists via our proprietary technology. This flexible, specialist approach means we can scale insight and performance internationally.</p> </div> </div> </div> </section><section data-croud-pause="100" data-croud-color="#FFCF1F" data-croud-x="82.6" data-croud-y="72.5" data-croud-rotation="-45" data-croud-size="65" data-croud="continue" class="partners-desc no-pb"> <div class="container1200"> <div class="row" data-aos="fade-up" data-aos-delay="300"> <div class="col-12"> <h3>Part of the Croud Group</h3> <p>The Croud Group includes specialist partners Croud Luxe and Born Social, giving our clients access to even more digital expertise.</p> </div> <div class="col-md-6"> <img alt="" src="/site/assets/files/2398/croudluxe_horizontal_final.png#webp"> <p>Croud Luxe is a luxury digital marketing agency which helps brands reach high net worth audiences through data, creative and media. They support brands with search, media buying, social media and creative content services. Clients include Net-A-Porter, Aston Martin and The Ritz.</p> <a href="https://luxe.croud.com/en-gb/?utm_source=croud&utm_medium=website&utm_campaign=rebrand" target="_blank" class="button">Visit Croud Luxe</a> </div> <div class="col-md-6"> <img alt="" src="/site/assets/files/2399/bornsocial.svg"> <p>Born Social is a global social media agency that brings digital-first thinking to the brands of tomorrow. They’re specialists in building brands and delivering real performance impacts on any platform. Their client portfolio includes Guinness, Five Guys, Ford, Mars and Nandos.</p> <a href="https://bornsocial.com/" class="button">Visit Born Social's site</a> </div> </div> </div> </section><section class="timeline "> <div class="container1200"> <div class="row" data-aos="fade-up" data-aos-delay="300"> <div class="col-12"> <h3>A brief history of Croud</h3> <p>See how we’ve grown from search performance agency to award-winning full-service marketing leader</p> </div> </div> <div class="row" data-aos="fade-up" data-aos-delay="300"> <div class="col-lg-5 left"><div class="box bg-yellow cms-txt-1048" style=""><div class="details"><img class="decor" src="/site/templates/assets/images/logo/white.svg?t=1697818374" alt="Logo"/><h5 class="f80t">2011</h5><h4>Croud is born</h4><p>Former Head of Search Ben Knight and ex-Googler Luke Smith launched their UK agency</p></div></div></div><div class="col-lg-5 offset-lg-2 right"><div class="box bg-slate f-white" style=""><div class="details"><h5 class="f80t">2012</h5><h4>Here we grow</h4><p>One year in, we had seven employees, an expanding Croudie network and a fast-growing client base</p><img alt="" src="/site/assets/files/2405/tl0.jpg#webp"></div></div></div><div class="col-lg-5 left"><div class="box cms-bg-1058 f-white big-pt" style="background-image: url('/site/assets/files/2406/tl1.470x500.jpg#webp');"><div class="details"><h5 class="f80t">2013</h5><h4>Hey, Google</h4><p>Croud was recognized as Google’s fastest-growing search agency in the UK</p></div><div class="overlay" style="background-color:rgba(255, 255, 255, 0)"></div></div></div><div class="col-lg-5 offset-lg-2 right"><div class="box bg-slate f-white big-pt" style="background-image: url('/site/assets/files/2407/tl2.470x500.jpg#webp');"><div class="details"><h5 class="f80t">2014</h5><h4>More space, please</h4><p>We moved into bigger offices in London and Shrewsbury to fit our team of more than 40</p></div><div class="overlay" style="background-color:rgba(255, 255, 255, 0)"></div></div></div><div class="col-lg-5 left"><div class="box bg-orange f-white" style=""><div class="details"><h5 class="f80t">2015</h5><h4>Digital specialists</h4><p>We expanded our range of digital services to include programmatic and paid social, alongside PPC and SEO</p></div></div></div><div class="col-lg-5 offset-lg-2 right"><div class="box bg-teal cms-txt-1046" style=""><div class="details"><h5 class="f80t">2016</h5><h4>Moving stateside</h4><p>We brought our digital expertise to the US market by setting up our New York office</p><img alt="" src="/site/assets/files/2409/tl3.jpg#webp"></div></div></div><div class="col-lg-5 left"><div class="box bg-pink f-slate" style=""><div class="details"><h5 class="f80t">2017</h5><h4>Hitting milestones</h4><p>We hired our 100th global employee and picked up a multitude of industry awards</p></div></div></div><div class="col-lg-5 offset-lg-2 right"><div class="box bg-yellow cms-txt-1048" style=""><div class="details"><h5 class="f80t">2018</h5><h4>Working well</h4><p>We were named as one of the Sunday Times’ Best Companies to Work For</p><img alt="" src="/site/assets/files/2411/tl3.jpg#webp"></div></div></div><div class="col-12"><div class="box bg-slate f-white big-pt big-box" style="background-image: url('/site/assets/files/2412/tl4.1170x500.jpg#webp');"><div class="details"><h5 class="f80t">2019</h5><h4>A new era</h4><p>We became a Google Marketing Platform reseller, launched our in-housing division and received approximately $30m in funding</p></div><div class="overlay" style="background-color:rgba(255, 255, 255, 0)"></div></div></div><div class="col-lg-5 left"><div class="box bg-green cms-txt-1047" style=""><div class="details"><h5 class="f80t">2020</h5><h4>Still growing</h4><p>We welcomed our 200th employee and bolstered our ecommerce and data solutions offering</p></div></div></div><div class="col-lg-5 offset-lg-2 right"><div class="box bg-teal cms-txt-1046" style=""><div class="details"><img class="decor" alt="" src="/site/assets/files/2419/cake.svg"><h5 class="f80t">2021</h5><h4>Croud turns 10</h4><p>We celebrated our tenth anniversary and fifth year in the US. We were also named Campaign’s Performance Agency of the Year, and welcomed VERB Brands (now Croud Luxe) to the Group</p></div></div></div><div class="col-lg-5 left"><div class="box cms-bg-1058 f-white" style=""><div class="details"><h5 class="f80t">2022</h5><h4>Going global</h4><p>We opened an office in Dubai, also welcoming global social media agency, Born Social, to the group</p></div></div></div><div class="col-12"><div class="box bg-yellow cms-txt-1048 big-box flex-box" style=""><img class="decor" alt="" src="/site/assets/files/2421/aw1.png#webp"><div class="details"><h5 class="f80t">2023</h5><h4>Growing the team</h4><p>We grew our senior leadership team with Avinash Kaushik as Chief Strategy Officer and Audrey Lucy as Chief People Officer, and were named a Sunday Times' Best Places to Work</p></div></div></div> </div> </div> </section><section class="text-number-logos "> <div class="container1200"> <div class="row" data-aos="fade-up" data-aos-delay="300"> <div class="col-12"> <h3>Our vision and values</h3> <p><strong>Unlocking potential</strong></p> <p>At Croud, our vision centres around the idea of unlocking potential. We do this by elevating everyone in an inclusive and progressive culture, empowering individuals to deliver their best work. This means we build better brand outcomes, and unlock potential for our people, our clients and our communities.</p> <p><strong>Elevating everyone</strong></p> <p>We live and breathe five key values at Croud, which build a culture that elevates everyone, allowing our people to thrive:</p> </div> </div> <div class="row logos-row"> <div class="col"> <img alt="" src="/site/assets/files/10710/croud_values_-_in_it_together_1_5x.370x172.png#webp"> </div> <div class="col"> <img alt="" src="/site/assets/files/10710/croud_values_-_eye_on_the_future_1_5x.370x177.png#webp"> </div> <div class="col"> <img alt="" src="/site/assets/files/10710/croud_values_-_generous_in_spirit_1_5x.370x115.png#webp"> </div> <div class="col"> <img alt="" src="/site/assets/files/10710/croud_values_-_do_what_you_say_-website.png#webp"> </div> <div class="col"> <img alt="" src="/site/assets/files/10710/croud_values_-_make_a_difference_1_5x.370x110.png#webp"> </div> </div> <div class="row" data-aos="fade-up" data-aos-delay="300"> <div class="col-12"> <p><strong>In it together:</strong> We have a curious spirit and collaborative mindset. We understand we are part of something bigger, and work together to deliver meaningful outcomes for our people and clients.</p> <p><strong>Eye on the future</strong>: We imagine with passion and relentlessly explore new horizons. We are data-driven and hungry for insights to ideate and innovate, building brands for the future.</p> <p><strong>Generous in spirit:</strong> Our workplace welcomes everyone. People are empowered to achieve their potential with support and generosity. Above all, we recognise our efforts and celebrate our progress together.</p> <p><strong>Do what you say:</strong> We believe that being open and honest, and acting with integrity is essential to build trust and partnership.</p> <p><strong>Make a difference</strong>: We are passionate about making a difference, and recognise that many small incremental steps can have a real impact on people, planet and communities.</p> </div> </div> </div> </section><section class="text-image "> <div class="container1200"> <div class="row "> <div class="col-md-6" data-aos="fade-up" data-aos-delay="300"> <img alt="" src="/site/assets/files/9159/ipa_member_agency_logo_roundel_teal.570x570.png#webp"> </div> <div class="col-md-5 offset-md-1" data-aos="fade-up" data-aos-delay="500"> <h3>We're an IPA Member Agency</h3> <p>Being part of the Institute of Practitioners in Advertising (IPA) is a hallmark of professionalism and excellence for marketing agencies.</p> <p>As an IPA Member Agency, Croud gains access to a wealth of resources, advice, and guidance, which serves as a constant source of inspiration and support. Access to IPA's Insight Team and resources like TouchPoints and media research tools empowers us to deliver effective campaigns for our clients with a measurable impact.</p> <p>We also benefit from expert advice on diverse talent recruitment, advertising law, and market trends, ensuring our workforce is representative and legally compliant. And through IPA's Continuous Professional Development programme, our team can continually enhance their skills and qualifications so that the best talent is on our client accounts.</p> <p>IPA membership fosters a community of industry leaders committed to initiatives such as sustainability, diversity, and inclusion, reinforcing our dedication to driving positive change in the marketing landscape.</p> <a href="/en-us/resources/croud-joins-the-ipa/" target="_blank" class="button">Learn more</a> </div> </div> </div> </section><section data-croud-pause="100" data-croud-color="#FFCF1F" data-croud-x="84.2" data-croud-y="15.3" data-croud-rotation="-45" data-croud-size="73" data-croud-alpha="0.8" data-croud="continue" data-croud-image-mode="section" data-croud-image="/site/assets/files/7119/pawel-czerwinski-009elgvbm_a-unsplash.1920x1080.jpg#webp" class="team cms-bg-1460 cms-txt-1460"> <div class="container1200"> <div class="row heading-row" data-aos="fade-up" data-aos-delay="300"> <h2>Meet the team</h2> <p>Meet the people who make up Croud's Executive Board, and <a href="/en-us/about/our-team/">click here</a> to meet the rest of our senior team.</p> </div> <div class="row members-row" data-aos="fade-up" data-aos-delay="300"> <div class="col-lg-4 col-sm-6"> <div class="box "> <div class="photo"> <img alt="" src="/site/assets/files/7122/luke.310x310.png#webp"> </div> <h4>Luke Smith</h4> <p>Co-founder & CEO</p> </div> </div> <div class="col-lg-4 col-sm-6"> <div class="box "> <div class="photo"> <img alt="" src="/site/assets/files/7761/ben.310x310.png#webp"> </div> <h4>Ben Knight</h4> <p>Co-founder</p> </div> </div> <div class="col-lg-4 col-sm-6"> <div class="box "> <div class="photo"> <img alt="" src="/site/assets/files/7762/avinash.310x310.png#webp"> </div> <h4>Avinash Kaushik</h4> <p>Global Chief Strategy Officer</p> </div> </div> <div class="col-lg-4 col-sm-6"> <div class="box "> <div class="photo"> <img alt="" src="/site/assets/files/7763/richard.310x310.png#webp"> </div> <h4>Richard Holmes</h4> <p>Chief Financial Officer</p> </div> </div> </div> </div> </section><section data-croud-pause="100" data-croud-color="#FFCF1F" data-croud-x="14.4" data-croud-y="65.5" data-croud-rotation="45" data-croud-size="82" data-croud="continue" data-croud-image-mode="section" data-croud-image="/site/assets/files/7124/pawel-czerwinski-009elgvbm_a-unsplash.1920x1080.jpg#webp" class="cta"> <div class="container1650"> <div class="row"> <div class="col-12" data-aos="fade-up" data-aos-delay="300"> <div class="box bg-teal cms-txt-1046"> <h2 class="f140t">Explore careers<br /> at Croud</h2> <a href="/en-us/careers/" class="button">Find out more</a> </div> </div> </div> </div> </section><section data-croud-pause="100" data-croud-color="#FFCF1F" data-croud-element="#croud-logo-2431" data-croud="continue" class="awards "> <div class="container1650"> <div class="row" data-aos="fade-up" data-aos-delay="300"> <div class="col-12"> <h2><img id="croud-logo-2431" src="/site/templates/assets/images/logo/yellow.svg?t=1697818374" alt="Logo"/> We're award winning</h2> </div> </div> <div class="row" data-aos="fade-up" data-aos-delay="300"> <div class="col"> <img alt="" src="/site/assets/files/2431/adweek_fastest_growing_agencies_2023.200x100.png#webp"> </div> <div class="col"> <img alt="" src="/site/assets/files/2431/copy_of_aoyuk_badges_silver_rezise_for_website.200x100.png#webp"> </div> <div class="col"> <img alt="" src="/site/assets/files/2431/pmw_awards.200x100.png#webp"> </div> <div class="col"> <img alt="" src="/site/assets/files/2431/usaa23_winner-color.128x100.png#webp"> </div> <div class="col"> <img alt="" src="/site/assets/files/2431/bptw_big.171x100.png#webp"> </div> <div class="col"> <img alt="" src="/site/assets/files/2431/copy_of_aoyuk_badges_silver_rezise_for_website-1.200x100.png#webp"> </div> </div> </div> </section><footer class="bg-cream cms-txt-1651"> <div class="container1650"> <div class="row"> <div class="col-lg-6"> <a href="" 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