Creative - Aurora

<!DOCTYPE html>       <html lang="en">  <head><script type="text/javascript" src="/_static/js/bundle-playback.js?v=HxkREWBo" charset="utf-8"></script> <script type="text/javascript" src="/_static/js/wombat.js?v=txqj7nKC" charset="utf-8"></script> <script>window.RufflePlayer=window.RufflePlayer||{};window.RufflePlayer.config={"autoplay":"on","unmuteOverlay":"hidden"};</script> <script type="text/javascript" src="/_static/js/ruffle/ruffle.js"></script> <script type="text/javascript"> __wm.init("https://web.archive.org/web"); __wm.wombat("http://aurora.dawn.com/creative","20170801223653","https://web.archive.org/","web","/_static/", "1501627013"); </script> <link rel="stylesheet" type="text/css" href="/_static/css/banner-styles.css?v=S1zqJCYt" /> <link rel="stylesheet" type="text/css" href="/_static/css/iconochive.css?v=3PDvdIFv" />   <meta charset="utf-8"> <meta name="viewport" content="width=device-width,minimum-scale=1,initial-scale=1">  <title>Creative - Aurora</title> <meta property="fb:app_id" content="323694191004296"/> <link rel="dns-prefetch" href="//web.archive.org/web/20170801223653/http://i.dawn.com/"> <link rel="dns-prefetch" href="//web.archive.org/web/20170801223653/http://ajax.googleapis.com/"> <link rel="dns-prefetch" href="//web.archive.org/web/20170801223653/http://cdnjs.cloudflare.com/"> <meta property="og:image" content="https://web.archive.org/web/20170801223653im_/http://aurora.dawn.com/_img/social-default.jpg"/> <meta name="twitter:image" content="https://web.archive.org/web/20170801223653im_/http://aurora.dawn.com/_img/social-default.jpg"/> <script type="application/ld+json"> {"@context":"https:\/\/web.archive.org\/web\/20170801223653\/http:\/\/schema.org","@type":"organization","logo":"https:\/\/web.archive.org\/web\/20170801223653\/http:\/\/aurora.dawn.com\/_img\/logo.png","name":"Aurora Magazine","url":"https:\/\/web.archive.org\/web\/20170801223653\/http:\/\/aurora.dawn.com","sameAs":["","https:\/\/web.archive.org\/web\/20170801223653\/https:\/\/twitter.com\/auroramag","",""],"potentialAction":{"@type":"SearchAction","target":"https:\/\/web.archive.org\/web\/20170801223653\/http:\/\/aurora.dawn.com\/search?cx=partner-pub-8258178831251847:bv07ib-e2ch&ie=UTF-8&q={search_term_string}","query-input":"required name=search_term_string"}} </script> <script type="application/ld+json"> {"@context": "https://web.archive.org/web/20170801223653/http://schema.org", "@type": "BreadcrumbList","itemListElement": [{"@type":"ListItem","position":1,"item":{"@id":"https:\/\/web.archive.org\/web\/20170801223653\/http:\/\/aurora.dawn.com\/creative","name":"Creative"}}]} </script> <link rel="stylesheet" href="/web/20170801223653cs_/http://aurora.dawn.com/_css/roboto.20170528080408.css" media="all"> <link rel="stylesheet" href="/web/20170801223653cs_/http://aurora.dawn.com/_css/all.20170731161510.css" media="all">  <script async="async" src="https://web.archive.org/web/20170801223653js_/https://www.googletagservices.com/tag/js/gpt.js"></script> <script type="text/javascript"> var googletag = googletag || {}; googletag.cmd = googletag.cmd || []; googleAdsSlots = []; googletag.cmd.push(function() { googleAdsSlots.push(googletag.defineSlot('/1029551/DAWN-ASA-DESKTOP-TOP', [[728,90],[970,90]], 'div-gpt-ad-1497509390303-0').addService(googletag.pubads())); googleAdsSlots.push(googletag.defineSlot('/1029551/DAWN-LB-728x90-BOTTOM', [728,90], 'div-gpt-ad-1455520357400-1').addService(googletag.pubads())); googleAdsSlots.push(googletag.defineSlot('/1029551/DAWN-LB-728x90-MIDDLE', [728,90], 'div-gpt-ad-1455520357400-2').addService(googletag.pubads())); googleAdsSlots.push(googletag.defineSlot('/1029551/DAWN-ASA-MOBILE-TOP', [[728,90],[320,50]], 'div-gpt-ad-1497509390303-1').addService(googletag.pubads())); googletag.pubads().set("document_language", "en"); googletag.pubads().collapseEmptyDivs(); googletag.pubads().setTargeting('site', 'aurora.dawn.com'); googletag.pubads().setTargeting('category', 'Creative'); googletag.pubads().disableInitialLoad(); googletag.enableServices(); }); </script>   <script type="text/javascript"> window.onload = function() { googletag.cmd.push(function() { function isEnabled(div) { if (!div) return false; var width = parseInt($(div).css('width')); var height = parseInt($(div).css('height')); var margin = parseInt($(div).css('margin')); var display = $(div).css('display'); var parent = $(div).parent(); if (display == 'none') return false; if (parent.is('body')) { return true; } else { return isEnabled(parent); } } var resetCorrelator = true; // issue #470 for (i = 0; i < googleAdsSlots.length; i++) { var slot = googleAdsSlots[i]; var id = slot.getSlotElementId(); var div = document.getElementById(id); if (isEnabled(div)) { googletag.pubads().refresh([slot], {changeCorrelator: resetCorrelator}); resetCorrelator = false; } } // http://stackoverflow.com/a/30935893 // https://developers.google.com/doubleclick-gpt/reference#googletag.events.SlotRenderEndedEvent // it is required as sometimes rendered ad is empty but rad adds width and height on the div // which doesn't allow the ad to collapse in this case googletag.pubads().addEventListener('slotRenderEnded', function(e) { var $renderedSlot = $('#' + e.slot.getSlotElementId()); if(e.isEmpty) { $renderedSlot.parents('.ad').attr("style", "display: none !important"); } else { // https://github.com/aleemb/dawn.com/issues/836 // multi dimension ads rad init, as we don't know which ad is rendered so // we get the dimensions of rendered ad and then configure it with rad var width = 0; var height = 0; var isMultidimensionalAd = $renderedSlot.parents('.ad').find('.rad--multi').length > 0; var isPriorityAd = $renderedSlot.parents('.ad').hasClass('ad--priority'); if(e.size.length) { width = e.size[0]; height = e.size[1]; } if (isMultidimensionalAd) { if (width && height) { $renderedSlot.css({width: width+'px', height: height+'px'}); $renderedSlot.closest('.js-ad').css({maxWidth: width+'px', maxHeight: height+'px'}); $renderedSlot.rad({allowBiggerSizing:'true'}); } } if (isPriorityAd) { if (width && height) { var onMouseOut = "javascript:this.style.overflow='hidden';" +"__adi=$(this).find('iframe').eq(0);" +"__adi.height(height);"; var onMouseOver = "javascript:this.style.overflow='visible';" +"__adi=$(this).find('iframe').eq(0);" +"__adi.contents().height();" // weird, adding this fixes Firefox expanding issue +"setTimeout(function(){__adi.height(__adi.contents().height() || height);}, 10);"; $renderedSlot.parents('.js-ad').attr('onMouseOver', onMouseOver); $renderedSlot.parents('.js-ad').attr('onMouseOut', onMouseOut); } } } }); }); } </script>   <script type="text/javascript"> (function (i,s,o,g,r,a,m) {i['GoogleAnalyticsObject']=r;i[r]=i[r]||function () { (i[r].q=i[r].q||[]).push(arguments)},i[r].l=1*new Date();a=s.createElement(o), m=s.getElementsByTagName(o)[0];a.async=1;a.src=g;m.parentNode.insertBefore(a,m) })(window,document,'script','//web.archive.org/web/20170801223653/http://www.google-analytics.com/analytics.js','ga'); ga('create', 'UA-40396753-4', 'auto'); ga('set', 'dimension1', 'Creative'); ga('require', 'displayfeatures'); ga('send', 'pageview'); </script>   <script type="text/javascript">var _sf_startpt=(new Date()).getTime()</script>   </head> <body class="creative"> <div class="p-2 ad--top-leaderboard d-none d-sm-block">  <div class="ad " aria-hidden="true"> <div class="js-ad clearfix" style="text-align:center;margin:0 auto;overflow:hidden;"> <div class="radWrapper rad--multi ad__wrapper"> <div id="div-gpt-ad-1497509390303-0" class="ad__wrapper__slot"> <script>googletag.cmd.push(function() { googletag.display('div-gpt-ad-1497509390303-0'); });</script> </div> </div> </div> </div>  </div> <div class="p-2 ad--top-leaderboard d-block d-sm-none">  <div class="ad " aria-hidden="true"> <div class="js-ad clearfix" style="text-align:center;margin:0 auto;overflow:hidden;"> <div class="radWrapper rad--multi ad__wrapper"> <div id="div-gpt-ad-1497509390303-1" class="ad__wrapper__slot"> <script>googletag.cmd.push(function() { googletag.display('div-gpt-ad-1497509390303-1'); });</script> </div> </div> </div> </div>  </div> <header class="mb-4 sticky theme--cream-light"> <div class="container-fluid mast"> <div class="row no-gutters"> <div class="col-sm-4 col-12"> <div class="mb-2 ml-4 pl-2"> <a href="/web/20170801223653/http://aurora.dawn.com/" class=""> <h1 class="text-hide logo "> Aurora Magazine </h1> </a> <h3 class="subtitle size-three text--400 ">Promoting excellence in advertising</h3> </div> </div> <div class="col-sm-2 col-12"></div> <div class="col-sm-6 col-12"> <div class="search-social-bar mr-2"> <div class="mast__social mt-1 float-left text-right"> <a target="_blank" href="https://web.archive.org/web/20170801223653/https://www.facebook.com/auroramagazine"><img src="/web/20170801223653im_/http://aurora.dawn.com/_img/facebook.png"/></a> <a target="_blank" href="https://web.archive.org/web/20170801223653/https://twitter.com/AuroraMag"><img src="/web/20170801223653im_/http://aurora.dawn.com/_img/twitter.png"/></a> </div> <div class="search-box text-center "> <form action="/web/20170801223653/http://aurora.dawn.com/search"> <input type="hidden" name="cx" value="partner-pub-8258178831251847:bv07ib-e2ch"/> <input type="hidden" name="cof" value="FORID:10"/> <input type="hidden" name="ie" value="UTF-8"/> <input type="text" class="search col-9 p-1 search__text" value="" placeholder="Search" name="q"/> </form> </div> </div> </div> </div> </div> <div class="menu"> <ul class="nav nav--primary nav--responsive pl-2 text-center "> <li class="nav__item nav__item--home "><a class="" href="/web/20170801223653/http://aurora.dawn.com/">Home</a></li> <li class="nav__item nav__item--recent "><a class="" href="/web/20170801223653/http://aurora.dawn.com/recent">Recent</a></li> <li class="nav__item nav__item--agencies "><a class="" href="/web/20170801223653/http://aurora.dawn.com/agencies">Agencies</a></li> <li class="nav__item nav__item--people "><a class="" href="/web/20170801223653/http://aurora.dawn.com/people">People</a></li> <li class="nav__item nav__item--marketing "><a class="" href="/web/20170801223653/http://aurora.dawn.com/marketing">Marketing</a></li> <li class="nav__item nav__item--creative "><a class="" href="/web/20170801223653/http://aurora.dawn.com/creative">Creative</a></li> <li class="nav__item nav__item--media "><a class="" href="/web/20170801223653/http://aurora.dawn.com/media">Media</a></li> <li class="nav__item nav__item--trends "><a class="" href="/web/20170801223653/http://aurora.dawn.com/trends">Trends</a></li> </ul> </div> </header> <div class=""> <div class="content content--fullwidth p-4 mx-auto my-0"> <main class="px-2 pb-2 mb-3"> <h2 class="tag size-ten text--300 caps bald p-0 mb-4">Creative</h2> <div class="row"> <div class="col-lg-12 col-12"> <div class="gallery clearfix gallery--vertical"> <div class="slideshow col-8 float-left col-12 col-lg-8 px-0 float-right slideshow--main _29c99e4f903b570b2c4c57bd6a391ee6" data-slick="{"dots":true,"dotsClass":"slideshow__pager","asNavFor":null,"cssEase":"ease","speed":250,"autoplaySpeed":6000,"slidesToScroll":1,"slidesToShow":1,"fade":false,"autoplay":true,"infinite":true,"responsive": [{"breakpoint": 720,"settings": {"slidesToShow": 1,"slidesToScroll": 1}},{"breakpoint": 480,"settings": {"slidesToShow": 1,"slidesToScroll": 1}}]}"> <div class="slideshow__slide slideshow__slide--first slideshow__slide--horizontal" style=""> <span class="slideshow__slide__label">1</span>  <article class="box story theme" data-id="1142127" data-layout="story">  <figure class="media media--stretch col-12 px-0 "> <div class="media__item "><a title="" href="https://web.archive.org/web/20170801223653/http://aurora.dawn.com/news/1142127/just-not-good-enough"><img src="https://web.archive.org/web/20170801223653im_/http://i.dawn.com/large/2017/07/597f0af495eaf.jpg" alt="Just not good enough"/></a></div> </figure> <div class="clearfix"></div>  <h2 data-layout="story" data-id="1142127" class="story__title size-seven text-center text--400 px-2 mt-2"><a href="https://web.archive.org/web/20170801223653/http://aurora.dawn.com/news/1142127/just-not-good-enough" class="story__link"><strong>Just not good enough</strong></a></h2>  <div class="story__excerpt size-five text-center text--300 px-2 pb-2">Why the official logo for Pakistan’s 70 years of Independence falls short of expectations. </div> </article>  </div> <div class="slideshow__slide slideshow__slide--horizontal" style=""> <span class="slideshow__slide__label">2</span>  <article class="box story theme" data-id="1142080" data-layout="story">  <figure class="media media--stretch col-12 px-0 "> <div class="media__item "><a title="" href="https://web.archive.org/web/20170801223653/http://aurora.dawn.com/news/1142080/five-feel-good-tv-commercials"><img src="https://web.archive.org/web/20170801223653im_/http://i.dawn.com/large/2017/07/5959da21e3d5b.jpg" alt="Five feel-good TV commercials"/></a></div> </figure> <div class="clearfix"></div>  <h2 data-layout="story" data-id="1142080" class="story__title size-seven text-center text--400 px-2 mt-2"><a href="https://web.archive.org/web/20170801223653/http://aurora.dawn.com/news/1142080/five-feel-good-tv-commercials" class="story__link"><strong>Five feel-good TV commercials</strong></a></h2>  <div class="story__excerpt size-five text-center text--300 px-2 pb-2">Local and regional ad campaigns which make use of 'joy marketing' and 'feel-good' vibes to their advantage. </div> </article>  </div> <div class="slideshow__slide slideshow__slide--horizontal" style=""> <span class="slideshow__slide__label">3</span>  <article class="box story theme" data-id="1142074" data-layout="story">  <figure class="media media--stretch col-12 px-0 "> <div class="media__item "><a title="" href="https://web.archive.org/web/20170801223653/http://aurora.dawn.com/news/1142074/nestle-highlights-women-of-strength"><img src="https://web.archive.org/web/20170801223653im_/http://i.dawn.com/large/2017/06/594b94e0f2aa5.jpg" alt="Nestlé highlights women of strength"/></a></div> </figure> <div class="clearfix"></div>  <h2 data-layout="story" data-id="1142074" class="story__title size-seven text-center text--400 px-2 mt-2"><a href="https://web.archive.org/web/20170801223653/http://aurora.dawn.com/news/1142074/nestle-highlights-women-of-strength" class="story__link"><strong>Nestlé highlights women of strength</strong></a></h2>  <div class="story__excerpt size-five text-center text--300 px-2 pb-2">Nestlé’s latest TVC features Sanam Saeed and encourages professional women to ignore naysayers and reach their potential </div> </article>  </div> <div class="slideshow__slide slideshow__slide--horizontal" style=""> <span class="slideshow__slide__label">4</span>  <article class="box story theme" data-id="1142066" data-layout="story">  <figure class="media media--stretch col-12 px-0 " data-focus-x="0%" data-focus-y="0%"> <div class="media__item "><a title="" href="https://web.archive.org/web/20170801223653/http://aurora.dawn.com/news/1142066/eight-ads-that-are-a-must-watch"><img src="https://web.archive.org/web/20170801223653im_/http://i.dawn.com/large/2017/05/5924fab6ec521.jpg" alt="Eight ads that are a must watch!"/></a></div> </figure> <div class="clearfix"></div>  <h2 data-layout="story" data-id="1142066" class="story__title size-seven text-center text--400 px-2 mt-2"><a href="https://web.archive.org/web/20170801223653/http://aurora.dawn.com/news/1142066/eight-ads-that-are-a-must-watch" class="story__link"><strong>Eight ads that are a must watch!</strong></a></h2>  <div class="story__excerpt size-five text-center text--300 px-2 pb-2">The GM of JWT Pakistan lists some of her favourite ads. </div> </article>  </div> <div class="slideshow__slide slideshow__slide--horizontal" style=""> <span class="slideshow__slide__label">5</span>  <article class="box story theme" data-id="1142051" data-layout="story">  <figure class="media media--stretch col-12 px-0 "> <div class="media__item "><a title="" href="https://web.archive.org/web/20170801223653/http://aurora.dawn.com/news/1142051/five-pakistani-ads-that-are-a-must-watch"><img src="https://web.archive.org/web/20170801223653im_/http://i.dawn.com/large/2017/05/591e53dd100e5.jpg" alt="Five Pakistani ads that are a must-watch"/></a></div> </figure> <div class="clearfix"></div>  <h2 data-layout="story" data-id="1142051" class="story__title size-seven text-center text--400 px-2 mt-2"><a href="https://web.archive.org/web/20170801223653/http://aurora.dawn.com/news/1142051/five-pakistani-ads-that-are-a-must-watch" class="story__link"><strong>Five Pakistani ads that are a must-watch</strong></a></h2>  <div class="story__excerpt size-five text-center text--300 px-2 pb-2">From Shan Salt's 'Zarra Zarra Khalis', to Lenovo's heartfelt 'Hello Pakistan', these ads are advertising gold! </div> </article>  </div> <div class="slideshow__slide slideshow__slide--horizontal" style=""> <span class="slideshow__slide__label">6</span>  <article class="box story theme" data-id="1140545" data-layout="story">  <figure class="media col-12 px-0 "> <div class="media__item "><a title="" href="https://web.archive.org/web/20170801223653/http://aurora.dawn.com/news/1140545/your-right-to-steal"><img src="https://web.archive.org/web/20170801223653im_/http://i.dawn.com/large/2014/12/5481638f322b3.jpg" alt="Your right to steal"/></a></div> </figure> <div class="clearfix"></div>  <h2 data-layout="story" data-id="1140545" class="story__title size-seven text-center text--400 px-2 mt-2"><a href="https://web.archive.org/web/20170801223653/http://aurora.dawn.com/news/1140545/your-right-to-steal" class="story__link"><strong>Your right to steal</strong></a></h2>  <div class="story__excerpt size-five text-center text--300 px-2 pb-2">If imitation is the highest form of flattery, what about that slippery surface in the business called 'inspiration'? </div> </article>  </div> <div class="slideshow__slide slideshow__slide--horizontal" style=""> <span class="slideshow__slide__label">7</span>  <article class="box story theme" data-id="1142030" data-layout="story">  <figure class="media media--stretch col-12 px-0 "> <div class="media__item "><a title="" href="https://web.archive.org/web/20170801223653/http://aurora.dawn.com/news/1142030/leisure-club-fashionably-responsible"><img src="https://web.archive.org/web/20170801223653im_/http://i.dawn.com/large/2017/05/59198ad86c432.jpg" alt="Leisure Club – Fashionably responsible"/></a></div> </figure> <div class="clearfix"></div>  <h2 data-layout="story" data-id="1142030" class="story__title size-seven text-center text--400 px-2 mt-2"><a href="https://web.archive.org/web/20170801223653/http://aurora.dawn.com/news/1142030/leisure-club-fashionably-responsible" class="story__link"><strong>Leisure Club – Fashionably responsible</strong></a></h2>  <div class="story__excerpt size-five text-center text--300 px-2 pb-2">Leisure Club's People of Pakistan campaign addresses the stereotypical and intolerant attitude often displayed by us. </div> </article>  </div> <div class="slideshow__slide slideshow__slide--horizontal" style=""> <span class="slideshow__slide__label">8</span>  <article class="box story theme" data-id="1142022" data-layout="story">  <figure class="media media--stretch col-12 px-0 "> <div class="media__item "><a title="" href="https://web.archive.org/web/20170801223653/http://aurora.dawn.com/news/1142022/the-curious-case-of-kenwoods-dhulai-ad"><img src="https://web.archive.org/web/20170801223653im_/http://i.dawn.com/large/2017/05/5913026f38100.jpg" alt="The curious case of Kenwood’s ‘Dhulai’ ad"/></a></div> </figure> <div class="clearfix"></div>  <h2 data-layout="story" data-id="1142022" class="story__title size-seven text-center text--400 px-2 mt-2"><a href="https://web.archive.org/web/20170801223653/http://aurora.dawn.com/news/1142022/the-curious-case-of-kenwoods-dhulai-ad" class="story__link"><strong>The curious case of Kenwood’s ‘Dhulai’ ad</strong></a></h2>  <div class="story__excerpt size-five text-center text--300 px-2 pb-2">The misogyny-ridden ‘leaked’ ad of Kenwood, followed by an ‘almost apology’ is a classic case of mansplaining. </div> </article>  </div> </div> <div class=" slideshow--row theme p-2 mb-4 col-4 float-right float-right carousel d-none d-lg-block "> <div class="clear-both"> <div class="slideshow--row__item active float-left" data-id="0" style="float:left;width:49%;margin-right:2%;">  <article class="box story " data-id="1142127" data-layout="story">  <figure class="media media--stretch col-12 px-0 "> <div class="media__item "><a title="" href="https://web.archive.org/web/20170801223653/http://aurora.dawn.com/news/1142127/just-not-good-enough"><img src="https://web.archive.org/web/20170801223653im_/http://i.dawn.com/thumbnail/2017/07/597f0af495eaf.jpg" alt="Just not good enough"/></a></div> </figure> <div class="clearfix"></div> </article>  </div> <div class="slideshow--row__item float-left" data-id="1" style="float:left;width:49%;">  <article class="box story " data-id="1142080" data-layout="story">  <figure class="media media--stretch col-12 px-0 "> <div class="media__item "><a title="" href="https://web.archive.org/web/20170801223653/http://aurora.dawn.com/news/1142080/five-feel-good-tv-commercials"><img src="https://web.archive.org/web/20170801223653im_/http://i.dawn.com/thumbnail/2017/07/5959da21e3d5b.jpg" alt="Five feel-good TV commercials"/></a></div> </figure> <div class="clearfix"></div> </article>  </div> </div><div class="clear-both"> <div class="slideshow--row__item float-left" data-id="2" style="float:left;width:49%;margin-right:2%;">  <article class="box story " data-id="1142074" data-layout="story">  <figure class="media media--stretch col-12 px-0 "> <div class="media__item "><a title="" href="https://web.archive.org/web/20170801223653/http://aurora.dawn.com/news/1142074/nestle-highlights-women-of-strength"><img src="https://web.archive.org/web/20170801223653im_/http://i.dawn.com/thumbnail/2017/06/594b94e0f2aa5.jpg" alt="Nestlé highlights women of strength"/></a></div> </figure> <div class="clearfix"></div> </article>  </div> <div class="slideshow--row__item float-left" data-id="3" style="float:left;width:49%;">  <article class="box story " data-id="1142066" data-layout="story">  <figure class="media media--stretch col-12 px-0 " data-focus-x="0%" data-focus-y="0%"> <div class="media__item "><a title="" href="https://web.archive.org/web/20170801223653/http://aurora.dawn.com/news/1142066/eight-ads-that-are-a-must-watch"><img src="https://web.archive.org/web/20170801223653im_/http://i.dawn.com/thumbnail/2017/05/5924fab6ec521.jpg" alt="Eight ads that are a must watch!"/></a></div> </figure> <div class="clearfix"></div> </article>  </div> </div><div class="clear-both"> <div class="slideshow--row__item float-left" data-id="4" style="float:left;width:49%;margin-right:2%;">  <article class="box story " data-id="1142051" data-layout="story">  <figure class="media media--stretch col-12 px-0 "> <div class="media__item "><a title="" href="https://web.archive.org/web/20170801223653/http://aurora.dawn.com/news/1142051/five-pakistani-ads-that-are-a-must-watch"><img src="https://web.archive.org/web/20170801223653im_/http://i.dawn.com/thumbnail/2017/05/591e53dd100e5.jpg" alt="Five Pakistani ads that are a must-watch"/></a></div> </figure> <div class="clearfix"></div> </article>  </div> <div class="slideshow--row__item float-left" data-id="5" style="float:left;width:49%;">  <article class="box story " data-id="1140545" data-layout="story">  <figure class="media col-12 px-0 "> <div class="media__item "><a title="" href="https://web.archive.org/web/20170801223653/http://aurora.dawn.com/news/1140545/your-right-to-steal"><img src="https://web.archive.org/web/20170801223653im_/http://i.dawn.com/thumbnail/2014/12/5481638f322b3.jpg" alt="Your right to steal"/></a></div> </figure> <div class="clearfix"></div> </article>  </div> </div><div class="clear-both"> <div class="slideshow--row__item float-left" data-id="6" style="float:left;width:49%;margin-right:2%;">  <article class="box story " data-id="1142030" data-layout="story">  <figure class="media media--stretch col-12 px-0 "> <div class="media__item "><a title="" href="https://web.archive.org/web/20170801223653/http://aurora.dawn.com/news/1142030/leisure-club-fashionably-responsible"><img src="https://web.archive.org/web/20170801223653im_/http://i.dawn.com/thumbnail/2017/05/59198ad86c432.jpg" alt="Leisure Club – Fashionably responsible"/></a></div> </figure> <div class="clearfix"></div> </article>  </div> <div class="slideshow--row__item float-left" data-id="7" style="float:left;width:49%;">  <article class="box story " data-id="1142022" data-layout="story">  <figure class="media media--stretch col-12 px-0 "> <div class="media__item "><a title="" href="https://web.archive.org/web/20170801223653/http://aurora.dawn.com/news/1142022/the-curious-case-of-kenwoods-dhulai-ad"><img src="https://web.archive.org/web/20170801223653im_/http://i.dawn.com/thumbnail/2017/05/5913026f38100.jpg" alt="The curious case of Kenwood’s ‘Dhulai’ ad"/></a></div> </figure> <div class="clearfix"></div> </article>  </div> </div><div class="clear-both"> </div></div> </div> </div> <div class="my-2">  <div class="ad " aria-hidden="true"> <div class="js-ad clearfix" style="text-align:center;margin:0 auto;overflow:hidden;max-width:728px;max-height:90px"> <div class="radWrapper ad__wrapper"> <div id="div-gpt-ad-1455520357400-2" class="ad__wrapper__slot" style="width:728px;height:90px"> <script>googletag.cmd.push(function() { googletag.display('div-gpt-ad-1455520357400-2'); });</script> </div> </div> </div> </div>  </div> <div class="col-12"> <div class="theme p-2"> <div class="row"> <div class="col-lg-3 col-12">  <article class="box story theme pb-4" data-id="1141971" data-layout="story">  <figure class="media media--stretch col-12 px-0 "> <div class="media__item "><a title="" href="https://web.archive.org/web/20170801223653/http://aurora.dawn.com/news/1141971/a-prescription-for-creativity"><img src="https://web.archive.org/web/20170801223653im_/http://i.dawn.com/large/2017/03/58dc2d0ba657c.jpg" alt="A prescription for creativity"/></a></div> </figure> <div class="clearfix"></div>  <h2 data-layout="story" data-id="1141971" class="story__title size-six text-center text--400 px-2"><a href="https://web.archive.org/web/20170801223653/http://aurora.dawn.com/news/1141971/a-prescription-for-creativity" class="story__link"><strong>A prescription for creativity</strong></a></h2>  <div class="story__excerpt size-three text-center text--400 pb-2">The challenges of branding medicines and pharmaceutical companies. </div> </article>  </div><div class="col-lg-3 col-12">  <article class="box story theme pb-4" data-id="1141993" data-layout="story">  <figure class="media media--stretch col-12 px-0 "> <div class="media__item "><a title="" href="https://web.archive.org/web/20170801223653/http://aurora.dawn.com/news/1141993/the-politics-of-femvertising"><img src="https://web.archive.org/web/20170801223653im_/http://i.dawn.com/large/2017/04/59007792d6036.jpg" alt="The politics of ‘femvertising’"/></a></div> </figure> <div class="clearfix"></div>  <h2 data-layout="story" data-id="1141993" class="story__title size-six text-center text--400 px-2"><a href="https://web.archive.org/web/20170801223653/http://aurora.dawn.com/news/1141993/the-politics-of-femvertising" class="story__link"><strong>The politics of ‘femvertising’</strong></a></h2>  <div class="story__excerpt size-three text-center text--400 pb-2">Is using feminism to sell products the right thing to do? </div> </article>  </div><div class="col-lg-3 col-12">  <article class="box story theme pb-4" data-id="1141991" data-layout="story">  <figure class="media media--stretch col-12 px-0 "> <div class="media__item "><a title="" href="https://web.archive.org/web/20170801223653/http://aurora.dawn.com/news/1141991/how-to-make-biryani-the-cpec-way"><img src="https://web.archive.org/web/20170801223653im_/http://i.dawn.com/large/2017/04/58ff1c762e4d6.jpg" alt="How to make biryani the CPEC way"/></a></div> </figure> <div class="clearfix"></div>  <h2 data-layout="story" data-id="1141991" class="story__title size-six text-center text--400 px-2"><a href="https://web.archive.org/web/20170801223653/http://aurora.dawn.com/news/1141991/how-to-make-biryani-the-cpec-way" class="story__link"><strong>How to make biryani the CPEC way</strong></a></h2>  <div class="story__excerpt size-three text-center text--400 pb-2">With their new TVC, Shan Foods capitalises on the Chinese influx in Pakistan. </div> </article>  </div><div class="col-lg-3 col-12">  <article class="box story theme pb-4" data-id="1141990" data-layout="story">  <figure class="media media--stretch col-12 px-0 "> <div class="media__item "><a title="" href="https://web.archive.org/web/20170801223653/http://aurora.dawn.com/news/1141990/riding-the-zalima-bandwagon"><img src="https://web.archive.org/web/20170801223653im_/http://i.dawn.com/large/2017/04/58fee7410963c.jpg" alt="Riding the Zalima bandwagon"/></a></div> </figure> <div class="clearfix"></div>  <h2 data-layout="story" data-id="1141990" class="story__title size-six text-center text--400 px-2"><a href="https://web.archive.org/web/20170801223653/http://aurora.dawn.com/news/1141990/riding-the-zalima-bandwagon" class="story__link"><strong>Riding the Zalima bandwagon</strong></a></h2>  <div class="story__excerpt size-three text-center text--400 pb-2">A look at how some brands responded to the chai versus coke brand war. </div> </article>  </div><div class="col-lg-3 col-12">  <article class="box story theme pb-4" data-id="1141967" data-layout="story">  <figure class="media media--stretch col-12 px-0 "> <div class="media__item "><a title="" href="https://web.archive.org/web/20170801223653/http://aurora.dawn.com/news/1141967/why-the-lazy-blunder"><img src="https://web.archive.org/web/20170801223653im_/http://i.dawn.com/large/2017/03/58dbf4f8262bd.jpg" alt="Why the lazy blunder?"/></a></div> </figure> <div class="clearfix"></div>  <h2 data-layout="story" data-id="1141967" class="story__title size-six text-center text--400 px-2"><a href="https://web.archive.org/web/20170801223653/http://aurora.dawn.com/news/1141967/why-the-lazy-blunder" class="story__link"><strong>Why the lazy blunder?</strong></a></h2>  <div class="story__excerpt size-three text-center text--400 pb-2">Marketers looking for innovation need to be creative enough to break silos. </div> </article>  </div><div class="col-lg-3 col-12">  <article class="box story theme pb-4" data-id="1141972" data-layout="story">  <figure class="media media--stretch col-12 px-0 "> <div class="media__item "><a title="" href="https://web.archive.org/web/20170801223653/http://aurora.dawn.com/news/1141972/how-to-sell-a-big-idea"><img src="https://web.archive.org/web/20170801223653im_/http://i.dawn.com/large/2017/03/58dc3273e9639.jpg" alt="How to sell a big idea"/></a></div> </figure> <div class="clearfix"></div>  <h2 data-layout="story" data-id="1141972" class="story__title size-six text-center text--400 px-2"><a href="https://web.archive.org/web/20170801223653/http://aurora.dawn.com/news/1141972/how-to-sell-a-big-idea" class="story__link"><strong>How to sell a big idea</strong></a></h2>  <div class="story__excerpt size-three text-center text--400 pb-2">Why teamwork is essential for conceptualising and executing great ideas. </div> </article>  </div><div class="col-lg-3 col-12">  <article class="box story theme pb-4" data-id="1141783" data-layout="story">  <figure class="media media--stretch col-12 px-0 "> <div class="media__item "><a title="" href="https://web.archive.org/web/20170801223653/http://aurora.dawn.com/news/1141783/hey-have-we-met-before"><img src="https://web.archive.org/web/20170801223653im_/http://i.dawn.com/large/2017/04/58f0ab7bb62df.jpg" alt="Hey, have we met before?"/></a></div> </figure> <div class="clearfix"></div>  <h2 data-layout="story" data-id="1141783" class="story__title size-six text-center text--400 px-2"><a href="https://web.archive.org/web/20170801223653/http://aurora.dawn.com/news/1141783/hey-have-we-met-before" class="story__link"><strong>Hey, have we met before?</strong></a></h2>  <div class="story__excerpt size-three text-center text--400 pb-2">Understanding the fine line between what is inspired and what is imitated. </div> </article>  </div><div class="col-lg-3 col-12">  <article class="box story theme pb-4" data-id="1141956" data-layout="story">  <figure class="media media--stretch col-12 px-0 " data-focus-x="0%" data-focus-y="0%"> <div class="media__item "><a title="" href="https://web.archive.org/web/20170801223653/http://aurora.dawn.com/news/1141956/five-recent-ads-that-created-a-buzz"><img src="https://web.archive.org/web/20170801223653im_/http://i.dawn.com/large/2017/03/58d8426626245.jpg" alt="Five recent ads that created a buzz"/></a></div> </figure> <div class="clearfix"></div>  <h2 data-layout="story" data-id="1141956" class="story__title size-six text-center text--400 px-2"><a href="https://web.archive.org/web/20170801223653/http://aurora.dawn.com/news/1141956/five-recent-ads-that-created-a-buzz" class="story__link"><strong>Five recent ads that created a buzz</strong></a></h2>  <div class="story__excerpt size-three text-center text--400 pb-2">The CEO of CoPakistan shares her favourite and not-so-favourite ads. </div> </article>  </div> </div> </div> </div> <div class="col-12"> <div class="my-2 px-2 text-right"> <h2 class="tag size-four text--700 more-link theme--cream-light bald p-2"><a title="More Storeis" href="/web/20170801223653/http://aurora.dawn.com/archive/creative/" class="">More Storeis</a></h2> </div> </div> </div> </main> </div> </div> <div class="my-2 px-2">  <div class="ad " aria-hidden="true"> <div class="js-ad clearfix" style="text-align:center;margin:0 auto;overflow:hidden;max-width:728px;max-height:90px"> <div class="radWrapper ad__wrapper"> <div id="div-gpt-ad-1455520357400-1" class="ad__wrapper__slot" style="width:728px;height:90px"> <script>googletag.cmd.push(function() { googletag.display('div-gpt-ad-1455520357400-1'); });</script> </div> </div> </div> </div>  </div> <footer class="pt-6 theme--cream-light"> <div class="mx-2"> <div class="container-fluid"> <div class="row"> <div class="col-lg-7 col-12"> <div class="row"> <div class="col-4"> <div class="text-center">  <section class="widget theme widget-linkedimage " data-type="linkedimage" data-id="539"> <div class="widget__container "> <h2 class="widget__container__title text--300 size-seven text-center caps"><span>Issue Sep-Oct 2016</span></h2> <div class="widget__container__body "> <a href="https://web.archive.org/web/20170801223653/http://aurora.dawn.com/issue/2017/3"><img class="col-12" src="//web.archive.org/web/20170801223653im_/http://i.dawn.com/widgets/upload-image-58eb1c354e17c.jpg" alt="Issue Sep-Oct 2016"/></a> <h6 class="widget__blurb size-six text-center">March-April</h6> </div> </div> </section>  </div> </div> <div class="col-4"> <div class="text-center">  <section class="widget theme widget-linkedimage " data-type="linkedimage" data-id="531"> <div class="widget__container "> <h2 class="widget__container__title text--300 size-seven text-center caps"><span>Issue May-June 2017</span></h2> <div class="widget__container__body "> <a href="https://web.archive.org/web/20170801223653/http://aurora.dawn.com/issue/2017/5"><img class="col-12" src="//web.archive.org/web/20170801223653im_/http://i.dawn.com/widgets/upload-image-5959e12d3ef75.jpg" alt="Issue May-June 2017"/></a> <h6 class="widget__blurb size-six text-center">May-June</h6> </div> </div> </section>  </div> </div> <div class="col-4"> <div class="text-center">  <section class="widget theme widget-linkedimage " data-type="linkedimage" data-id="544"> <div class="widget__container "> <h2 class="widget__container__title text--300 size-seven text-center caps"><span>Issue Jan-Feb 2017</span></h2> <div class="widget__container__body "> <a href="https://web.archive.org/web/20170801223653/http://aurora.dawn.com/issue/2017/1"><img class="col-12" src="//web.archive.org/web/20170801223653im_/http://i.dawn.com/widgets/upload-image-589c53ec132b3.jpg" alt="Issue Jan-Feb 2017"/></a> <h6 class="widget__blurb size-six text-center">Jan-Feb</h6> </div> </div> </section>  </div> </div> </div> </div> <div class="col-sm-offset-4 col-sm-4 col-lg-offset-0 col-lg-5 col-12"> <div class="pb-4 text-center"> <ul class="nav"> <li class="nav__item"><a href="/web/20170801223653/http://aurora.dawn.com/subscribe"><img class="border" alt="Subscribe to Aurora" src="/web/20170801223653im_/http://aurora.dawn.com/_img/subscribe.20170802033653.png"/></a></li> </ul> </div> </div> <div class="col-sm-offset-2 col-sm-8 col-12"> <div class="mb-4"> <ul class="nav nav--aurora-footer text-center"> <li class="nav__item"><a class="theme--purple-light" href="/web/20170801223653/http://aurora.dawn.com/">Home</a></li> <li class="nav__item"><a class="theme--purple-light" href="/web/20170801223653/http://aurora.dawn.com/recent">Recent</a></li> <li class="nav__item"><a class="theme--purple-light" href="/web/20170801223653/http://aurora.dawn.com/agencies">Agencies</a></li> <li class="nav__item"><a class="theme--purple-light" href="/web/20170801223653/http://aurora.dawn.com/people">People</a></li> <li class="nav__item"><a class="theme--purple-light" href="/web/20170801223653/http://aurora.dawn.com/marketing">Marketing</a></li> <li class="nav__item"><a class="theme--purple-light" href="/web/20170801223653/http://aurora.dawn.com/creative">Creative</a></li> <li class="nav__item"><a class="theme--purple-light" href="/web/20170801223653/http://aurora.dawn.com/media">Media</a></li> <li class="nav__item"><a class="theme--purple-light" href="/web/20170801223653/http://aurora.dawn.com/trends">Trends</a></li>  <li class="nav__item"><a class="size-three caps theme--purple-light" href="/web/20170801223653/http://aurora.dawn.com/about-us">About Us</a></li> </ul> </div> </div> <div class="col-12"> <div class="footer--note size-two text-center mb-4"> <p> For questions regarding subscription and timely delivery, please contact on the following numbers or visit <br/> (ISB) +92-51-220-2701-5 • Plot 12, Sector G-7/1 Mauve Area, Near Zero Point Islamabad, 44000 <br/> (KHI) +92-21-3561-3066/7 • Haroon House Dr. Ziauddin Ahmed Road Karachi, 74200 <br/> (LHR) +92-42-3575-8120-25 • 20-N, Gulberg II Lahore, 54660 <br/> <a href="https://web.archive.org/web/20170801223653/http://www.dawn.com/terms">Terms and Conditions</a> • <a href="https://web.archive.org/web/20170801223653/http://www.dawn.com/privacy">Privacy Policy</a> <br/> </p> <img class="compunode" src="/web/20170801223653im_/http://aurora.dawn.com/_img/compunode.png" style="width:100px" class="my-4 py-4"/><br/><br/> </div> </div> </div> </div> </div> <script src="//web.archive.org/web/20170801223653js_/http://ajax.googleapis.com/ajax/libs/jquery/1.12.4/jquery.min.js" defer></script> <script src="/web/20170801223653js_/http://aurora.dawn.com/_js/all.20170731161510.js" defer></script>  <script type="text/javascript"> _atrk_opts = { atrk_acct:"1DJ3k1acFH00UN", domain:"dawn.com",dynamic: true}; (function() { var as = document.createElement('script'); as.type = 'text/javascript'; as.async = true; as.src = "https://web.archive.org/web/20170801223653/https://d31qbv1cthcecs.cloudfront.net/atrk.js"; var s = document.getElementsByTagName('script')[0];s.parentNode.insertBefore(as, s); })(); </script> <noscript><img src="https://web.archive.org/web/20170801223653im_/https://d5nxst8fruw4z.cloudfront.net/atrk.gif?account=1DJ3k1acFH00UN" style="display:none" height="1" width="1" alt=""/></noscript>   <script type="text/javascript"> var _sf_async_config = _sf_async_config || {}; /** CONFIGURATION START **/ _sf_async_config.uid = 62163; _sf_async_config.domain = "dawn.com"; _sf_async_config.useCanonical = true; _sf_async_config.sections = "aurora.dawn.com,Creative"; _sf_async_config.authors = ""; /** CONFIGURATION END **/ (function(){ function loadChartbeat() { window._sf_endpt = (new Date()).getTime(); var e = document.createElement('script'); e.setAttribute('language', 'javascript'); e.setAttribute('type', 'text/javascript'); e.setAttribute('src', '//web.archive.org/web/20170801223653/http://static.chartbeat.com/js/chartbeat.js'); document.body.appendChild(e); } var oldonload = window.onload; window.onload = (typeof window.onload != 'function') ? loadChartbeat : function() { oldonload(); loadChartbeat(); }; })(); </script>   <script type="text/javascript"> if (typeof $ !== 'undefined') $('.widget-linkedimage a').click(function(){ga('send','event','linkedimage','click','https://web.archive.org/web/20170801223653/http://aurora.dawn.com/issue/2017/3');}); if (typeof $ !== 'undefined') $('.widget-linkedimage a').click(function(){ga('send','event','linkedimage','click','https://web.archive.org/web/20170801223653/http://aurora.dawn.com/issue/2017/5');}); if (typeof $ !== 'undefined') $('.widget-linkedimage a').click(function(){ga('send','event','linkedimage','click','https://web.archive.org/web/20170801223653/http://aurora.dawn.com/issue/2017/1');}); </script>  </footer>  </body> </html>

CINXE.COM

Creative - Aurora