Riding the Zalima bandwagon - Creative

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Quick to jump on the <em>Chai</em>-Coke war bandwagon were several brands. Here is how they responded:</p><p class="">Lipton, the tea giant posted this to show their solidarity with <em>chai</em> lovers. Their message was simple and clear. </p><figure class="media four-fifths palm--one-whole media--center media--uneven media--stretch"> <div class="media__item "><img src="https://web.archive.org/web/20170726194437im_/http://i.dawn.com/primary/2017/04/58fdc8216ae70.jpg" alt=""/></div> </figure> <p> </p><p class="">Mezan’s response was even better; they replied: with <em>Woh Zalima hee hai jo chai na pilaye</em>.</p><figure class="media four-fifths palm--one-whole media--center media--uneven media--stretch"> <div class="media__item "><img src="https://web.archive.org/web/20170726194437im_/http://i.dawn.com/primary/2017/04/58fdc821a49e6.jpg" alt=""/></div> </figure> <p> </p><p class="">Tapal Danedar’s response was our favourite couple enjoying their <em>zalima chai</em> because, after all, where there is tea there is hope! </p><figure class="media four-fifths palm--one-whole media--center media--uneven media--stretch"> <div class="media__item "><img src="https://web.archive.org/web/20170726194437im_/http://i.dawn.com/primary/2017/04/58fdc8a522505.jpg" alt=""/></div> </figure> <p> </p><p class="">The new kid on the block, Dostea tea whitener, took on Coke with a <em>zalima</em> of their own. </p><figure class="media four-fifths palm--one-whole media--center media--uneven media--stretch"> <div class="media__item "><img src="https://web.archive.org/web/20170726194437im_/http://i.dawn.com/primary/2017/04/58fdc91a54390.jpg" alt=""/></div> </figure> <p> </p><p class="">Meanwhile, Nestle EveryDay took a different route and reinforced their relevance by challenging <em>zalima</em> to dunk a cookie in coke! Eek! </p><figure class="media four-fifths palm--one-whole media--center media--uneven media--stretch"> <div class="media__item "><img src="https://web.archive.org/web/20170726194437im_/http://i.dawn.com/primary/2017/04/58fdc821b0745.jpg" alt=""/></div> </figure> <p> </p><p class="">Not wanting to be left behind, PIA decided to be the peacemaker by attempting to unite Coke and <em>chai</em> lovers under their roof. </p><figure class="media four-fifths palm--one-whole media--center media--uneven media--stretch"> <div class="media__item "><img src="https://web.archive.org/web/20170726194437im_/http://i.dawn.com/primary/2017/04/58fdc8215d4da.jpg" alt=""/></div> </figure> <p> </p><p class="">Mitchells and Tang added their two cents because...hey! Why not? </p><figure class="media three-fifths palm--one-whole media--center media--uneven media--stretch"> <div class="media__item "><img src="https://web.archive.org/web/20170726194437im_/http://i.dawn.com/primary/2017/04/58fdc82177aaf.jpg" alt=""/></div> </figure> <p> </p><figure class="media three-fifths palm--one-whole media--center media--uneven media--stretch"> <div class="media__item "><img src="https://web.archive.org/web/20170726194437im_/http://i.dawn.com/primary/2017/04/58fdc82526c01.jpg" alt=""/></div> </figure> <p> </p><p class="">And last, but not least, Gai Power Wash proclaimed they could wash away all the <em>zaalims</em>!</p><figure class="media four-fifths palm--one-whole media--center media--uneven media--stretch"> <div class="media__item "><img src="https://web.archive.org/web/20170726194437im_/http://i.dawn.com/primary/2017/04/58fdc8219de95.jpg" alt=""/></div> </figure> <p> </p><hr> </div> </div>   <div class="template__footer modifier--open "> <div class="my-2 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&ndash; Lipton and Tapal battle it out"/></a></div> </figure> <div class="clearfix"></div>  <h2 data-layout="story" data-id="1141378" class="story__title size-five py-2"><a href="https://web.archive.org/web/20170726194437/http://aurora.dawn.com/news/1141378/tea-wars-lipton-and-tapal-battle-it-out" class="story__link">Tea wars – Lipton and Tapal battle it out</a></h2> </article>  </div> </div><div class="clear-both"> </div></div> </div> <hr class="clear--both"> <div class="px-2">  <div class="ad " aria-hidden="true"> <div class="js-ad clearfix" style="text-align:center;margin:0 auto;overflow:hidden;max-width:728px;max-height:90px"> <div class="radWrapper ad__wrapper"> <div id="div-gpt-ad-1455520357400-2" class="ad__wrapper__slot" style="width:728px;height:90px"> <script>googletag.cmd.push(function() { googletag.display('div-gpt-ad-1455520357400-2'); });</script> </div> </div> </div> </div>  </div> <hr class="my-4 clear--both"/> <section id="comments" class="comments px-0 px-sm-4"> <h1 class="comments__label caps size-eight ">Comments (5) Closed</h1> <div class="button-container border--top border--thick border--black"> <button type="button" class="button js-comments-sort-votes ml-1 float-right text--gray caps">BEST</button> <button type="button" class="button js-comments-sort-date--new ml-1 float-right text--gray caps">NEWEST</button> <button type="button" disabled="disabled" class="button js-comments-sort-date ml-1 float-right text--gray caps">OLDEST</button> </div> <br/><br/> <div class="comment pb-4 mb-4 border--bottom" id="4394"> <div class="row"> <div class="col-11"> <div class=""> <span class="comment__author size-four caps float-left text--gray">ali</span> <span class="timeago comment__date caps size-four pb-2" title="2017-04-25T09:56:51+05:00"><span class="timestamp--time timeago" title="2017-04-25T09:56:51+05:00">Apr 25, 2017 09:56am</span></span> </div> <div dir="auto" class="comment__body clearfix"><p>our ad agencies need to look on new brains to make ads. no coke chai please.</p> </div> <div class=""> </div> </div>  </div>  </div>  <div class="comment pb-4 mb-4 border--bottom" id="4401"> <div class="row"> <div class="col-11"> <div class=""> <span class="comment__author size-four caps float-left text--gray">kanwal</span> <span class="timeago comment__date caps size-four pb-2" title="2017-04-25T11:43:03+05:00"><span class="timestamp--time timeago" title="2017-04-25T11:43:03+05:00">Apr 25, 2017 11:43am</span></span> </div> <div dir="auto" class="comment__body clearfix"><p>nestle was the bestttt! prepare for something new now from cola</p> </div> <div class=""> </div> </div>  </div>  </div>  <div class="comment pb-4 mb-4 border--bottom" id="4406"> <div class="row"> <div class="col-11"> <div class=""> <span class="comment__author size-four caps float-left text--gray">Talha</span> <span class="timeago comment__date caps size-four pb-2" title="2017-04-25T13:33:08+05:00"><span class="timestamp--time timeago" title="2017-04-25T13:33:08+05:00">Apr 25, 2017 01:33pm</span></span> </div> <div dir="auto" class="comment__body clearfix"><p>Nestle Everyday? But they themselves pushed Nescafe as alternative to chai!!</p> </div> <div class=""> </div> </div>  </div>  </div>  <div class="comment pb-4 mb-4 border--bottom" id="4436"> <div class="row"> <div class="col-11"> <div class=""> <span class="comment__author size-four caps float-left text--gray">prachi</span> <span class="timeago comment__date caps size-four pb-2" title="2017-04-26T10:53:29+05:00"><span class="timestamp--time timeago" title="2017-04-26T10:53:29+05:00">Apr 26, 2017 10:53am</span></span> </div> <div dir="auto" class="comment__body clearfix"><p>best take on coke.</p> </div> <div class=""> </div> </div>  </div>  </div>  <div class="comment pb-4 mb-4 border--bottom" id="4498"> <div class="row"> <div class="col-11"> <div class=""> <span class="comment__author size-four caps float-left text--gray">AF</span> <span class="timeago comment__date caps size-four pb-2" title="2017-04-27T13:58:47+05:00"><span class="timestamp--time timeago" title="2017-04-27T13:58:47+05:00">Apr 27, 2017 01:58pm</span></span> </div> <div dir="auto" class="comment__body clearfix"><p>@Talha Bhai jaan everyday is a doodh. you need it for both chaaye and coffee. 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